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TarteAmazonian Clay 12-Hour Full Coverage Foundation SPF 15

Tarte

Amazonian Clay 12-Hour Full Coverage Foundation SPF 15

Fair Sand (fair w/ yellow undertones)

Item #: 2241934 Size: 1.7 oz

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An oil-free, 12-hour liquid foundation formulated with Amazonian clay and non-chemical sunscreen filters.

Achieve flawless skin that looks healthy and natural with this supremely blendable liquid foundation that delivers up to 12 hours of satin-matte coverage while protecting skin from harmful UVA/UVB sun rays. Infused with skin-balancing Amazonian clay, the skinvigorating formula intuitively addresses your unique skin concerns, helping to improve overall skin clarity and texture, while the full coverage makeup fades over the appearance of large pores, discolorations and other imperfections. With all mineral, non-chemical sunscreen filters, this gentle formula features Broad Spectrum SPF 15 Sunscreen, is vegan friendly and oil-free. Available in a large shade range to match women's unique skin tones and undertones.

Powered by:
  • Amazonian clay: Nature's most perfect ingredient for better, longer, truer wear
  • Vitamin A: Antioxidant that retains moisture and helps protect against free radical damage
  • Vitamin E: Natural preservative that also acts as an anti-inflammatory emollient and antioxidant
  • Mineral pigments: Soothe and soften skin

Dermatologist tested. Vegan friendly. Formulated without parabens, mineral oil, phthalates, sodium lauryl sulfate, triclosan, and gluten.

Click here for shade comparison
Dispense a dime size amount of foundation to the back of your hand. Pick up a small amount using the Buffer Airbrush Finish Bamboo Foundation Brush and sweep onto skin in light, circular motions, starting at the center of the face and blending outward.

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Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
TarteAmazonian Clay 12-Hour Full Coverage Foundation SPF 15
 
4.3

(based on 2175 reviews)

88%

of respondents would recommend this to a friend.

Pros

  • Easy to apply (1554)
  • Blends well (1548)
  • Goes on smoothly (1546)
  • Long-lasting (1411)
  • Good pigmentation (1289)

Cons

  • Pricey / poor value (296)
  • Heavy (162)
  • Doesn't stay on (137)
  • Poor coverage (108)
  • Causes breakouts (70)

Best Uses

  • Full coverage (1244)
  • Acne-prone or oily skin (762)
  • Sensitive skin (648)
  • Light to medium coverage (589)
  • Normal skin (540)
    • Reviewer Profile:
    • Brand buyer (1030), Budget shopper (761)
    • Skin Tone:
    • Medium (996), Fair (953), Deep (51)

Reviewed by 2175 customers

Displaying reviews 1-10

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5.0

AMAZING!

By Nicole

from Houston, Texas

About Me Brand Buyer

Verified Buyer

Pros

  • Blends Well
  • Easy To Apply
  • Goes On Smoothly
  • Good Pigmentation
  • Lightweight
  • Long-Lasting
  • Matte Finish
  • Noncomodegenic

Cons

    Best Uses

    • Dry Skin
    • Full Coverage
    • Mature Skin
    • Sensitive Skin

    Comments about Tarte Amazonian Clay 12-Hour Full Coverage Foundation SPF 15:

    A little goes a long way, experiment with it, you will figure out how much product to use, and what works best for you to apply. I would dot all over sparingly, A Must Have, the Tarte brush....lightly press product, then buff. Beautiful! Last ALL day, found my forever foundation! And I have spent yrs searching. And that it is healthy for your skin. What goes on your skin, goes into your body. Read clay properties. And love the fact so many shades to help you find your perfect blend! Thank you.
    The only thing I wish, that ULTA would let customers use their 20% coupons for high end products, so I do compare shopping with other companies....I'm sure everyone feels the same way....people would spend a lot more! when you feel you are getting a deal! you can't help but to buy it all!!!

    • Skin Tone:
    • Medium
     
    5.0

    Best foundation for acne prone skin!

    By Katy

    from Oceanside, CA

    About Me Brand Buyer

    Verified Buyer

    Pros

    • Blends Well
    • Easy To Apply
    • Goes On Smoothly
    • Good Pigmentation
    • Lightweight
    • Long-Lasting
    • Matte Finish
    • Noncomodegenic

    Cons

      Best Uses

      • Acne-Prone or Oily Skin
      • Full Coverage

      Comments about Tarte Amazonian Clay 12-Hour Full Coverage Foundation SPF 15:

      I wish I had tried this foundation sooner! I've spent so much money on different foundations and never been this happy with one! It has great coverage without looking caked on, and it last all day at work! I use the spot concealer by tarte in re matching color to the foundation I use and it perfectly covers my acne scars (which are dark purple/pink). Definitely give this a try if you have acne prone skin.

      • Skin Tone:
      • Medium
       
      5.0

      tarter foundation

      By Quita

      from newalla, ok

      About Me Budget Buyer

      Verified Buyer

      Pros

        Cons

          Best Uses

          • Full Coverage

          Comments about Tarte Amazonian Clay 12-Hour Full Coverage Foundation SPF 15:

          Best foundation

          • Skin Tone:
          • Medium
           
          4.0

          amazing

          By kyra

          from boston, ma

          About Me Brand Buyer

          Verified Reviewer

          Pros

          • Blends Well
          • Easy To Apply
          • Goes On Smoothly
          • Good Pigmentation
          • Long-Lasting
          • Matte Finish
          • Noncomodegenic

          Cons

          • Emphasizes Dry Spots

          Best Uses

          • Acne-Prone or Oily Skin
          • Full Coverage

          Comments about Tarte Amazonian Clay 12-Hour Full Coverage Foundation SPF 15:

          I bought this after hearing rave reviews about it from all my friends. I have to say that this is my favorite foundation and I've tried multiple from high end and drugstore brands. It applies very smoothly, blends easily, and is full coverage, but when applied with a damp sponge it gives it a lighter coverage. It dries matte and stays on long. My only cons for it would be that I have the shade Fair Sand (which is the lightest shade for yellow undertones) and its still too dark for my skin. And if I have any dry spots it clings to them and really emphasizes them (I have oily skin so this is not very often, usually during the winter but I just moisturize and I'm all good). Other than that, I love this. When I run out I will most likely purchase again.

          • Skin Tone:
          • Fair
           
          1.0

          Too Heavy

          By Natural Momma

          from Tucson,AZ

          About Me Budget Buyer

          Verified Buyer

          Pros

          • Matte Finish

          Cons

          • Heavy
          • Very Drying To Skin

          Best Uses

            Comments about Tarte Amazonian Clay 12-Hour Full Coverage Foundation SPF 15:

            Loved the more natural ingredients but not the foundation to use for dry 50+ skin

            • Skin Tone:
            • Fair
             
            5.0

            OBSESSED!! <3

            By AMBER P

            from DEL RIO ,TN

            About Me Brand Buyer

            Verified Buyer

            Pros

            • Blends Well
            • Easy To Apply
            • Goes On Smoothly
            • Good Pigmentation
            • Lightweight
            • Long-Lasting
            • Matte Finish
            • Noncomodegenic

            Cons

              Best Uses

              • Dry Skin
              • Full Coverage
              • Sensitive Skin

              Comments about Tarte Amazonian Clay 12-Hour Full Coverage Foundation SPF 15:

              I have suffered psoriasis and rosacea since I was 13 and now at 26 I can still say that it has been so hard to find products that not only cover my rosacea but as a result didn't draw attention to my psoriasis. I had been a loyal user of Josie Maran tinted moisturizer for the fact that it was so light weight and didn't dry out my skin which would attract to my psoriasis but I had to cake on the concealer and correction powder to down play my rosacea and the use of so much product was drying out my already sensitive skin. BUT NOW I DON'T HAVE TO WORRY ABOUT THAT!!! I can use about half of a dime sized amount and forget concealer/ correction powder be confident that no one knows that psoriasis and rosacea are struggles in my life. Also I am in love with the long wear aspects of this product , My face looks the same when i get home after a long day as it did when I applied my makeup that morning with no worries with touch ups through out the day. My daily routine has been cut in half and for me that means the world. I've had zero issues with creasing or fading and most of the time I dont even feel like I'm wearing anything. I'm obsessed and I am now 100% decoded to this product and cant imagine any reason i would stop using it besides financial. IM COMPLETELY INLOVE!!!

              • Skin Tone:
              • Fair
               
              5.0

              Amazing

              By Ash

              from Boston, MA

              About Me Budget Buyer

              Verified Buyer

              Comments about Tarte Amazonian Clay 12-Hour Full Coverage Foundation SPF 15:

              Loved this product!!! Have been trying to find a foundation that stayed on my skin for a very long time now. I have tried everything and this one is for sure a keeper. I always found that my foundation wouldnt stay and in a few hours be gone. Im not a fan of primers and yes I tried primers either way to see if it made a difference and it uaually never did. But with this foundation, it stayed right on my skin all day long!!!!!! I also have a hard time finding my color skin tone and they have such a variety that I found my perfect match. Very happy with this purchase. Deffinetly recomment it if your looking for a long lasting look !!!

              • Skin Tone:
              • Medium
               
              5.0

              amazing foundation

              By Emily

              from Texas

              About Me Budget Buyer

              Verified Buyer

              Pros

              • Blends Well
              • Easy To Apply
              • Goes On Smoothly
              • Good Pigmentation
              • Lightweight
              • Long-Lasting
              • Matte Finish

              Cons

                Best Uses

                • Full Coverage
                • Sensitive Skin

                Comments about Tarte Amazonian Clay 12-Hour Full Coverage Foundation SPF 15:

                I get sooo many compliments on how smooth the makeup looks on my skin.
                People also like the way it blends with no makeup lines.

                • Skin Tone:
                • Medium
                 
                5.0

                Love

                By Meg

                from Fort Wayne, IN

                About Me Brand Buyer

                Verified Buyer

                Pros

                • Blends Well
                • Easy To Apply
                • Goes On Smoothly
                • Good Pigmentation
                • Lightweight
                • Long-Lasting
                • Matte Finish
                • Noncomodegenic

                Cons

                  Best Uses

                  • Acne-Prone or Oily Skin
                  • Full Coverage
                  • Sensitive Skin

                  Comments about Tarte Amazonian Clay 12-Hour Full Coverage Foundation SPF 15:

                  I went to the store needed something that is full coverage to hide acne scars and works on fair skin. This product meets all of that! I have been so happy with this product and I have tried so many brands in the last few months including Dermablend, Bareminerals, Becca, Stila and all the drugstore stuff. This outshines all of them.
                  And if you are fair skin, you'll love all of the shades they have. Most fair tones in other makeups have a yellow tint, but this comes in pink undertones, which has been a godsend!
                  Lastly, this is the only product that I've tried that is truly build-able without a caked on look. It really absorbs into the skin and gives a matte finish. I do use it with their Smooth Operator and it stays on the whole day at work.
                  Kiddos to Tarte!

                  • Skin Tone:
                  • Fair
                   
                  5.0

                  Finally! Creamy Full-Coverage Foundation I Love

                  By Pale Blemmished Girl

                  from Huntingdon, TN

                  About Me Budget Buyer

                  Verified Buyer

                  Pros

                  • Blends Well
                  • Easy To Apply
                  • Goes On Smoothly
                  • Good Pigmentation
                  • Lightweight
                  • Long-Lasting

                  Cons

                    Best Uses

                    • Acne-Prone or Oily Skin
                    • Full Coverage
                    • Sensitive Skin

                    Comments about Tarte Amazonian Clay 12-Hour Full Coverage Foundation SPF 15:

                    It is so difficult finding a foundation that is a creamy, full-coverage & doesn't look too thick on my face. I am fair complected & flush red in my T-zone. These red areas are hard to cover without looking cakey with other foundations. I splurge on this foundation because it is worth it. Most others that offer full coverage are either matte (which, in my opinion, accentuates fine lines)or too thick & doesn't go on smoothly to blend. This foundation provides the full-coverage & yet is creamy & blends so pretty. I Love it! On my reddish areas I can even add another layer of foundation & it still doesn't look cakey. It's amazing! And it lasts all day long when paired with the Smooth Operator Amazonian clay pressed finishing powder. I got a free sample of it & tried it & now I gotta have this too. I have never in my life found a powder that I don't have to continually touch up through out the day while at work - and I'm in my 40s. Never. Please don't stop making this foundation!

                    • Skin Tone:
                    • Fair

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                    Q&A

                    Product Q&A

                    Do you have questions about this product?

                    Get answers from in-house experts.

                    278 Questions | 278 Answers
                    Displaying questions 1-10Previous | Next »
                    • Q:

                      Is this product good on dry skin ?
                      Asked on 1/28/2016 by Kikki from fort Myers , us

                      1 answer

                      • Staff Expert

                        A:

                        Yes, this product is formulated for all skin types including dry skin! For dry skin, we recommend applying a moisturizer & primer or BB cream prior to foundation application to create a smooth canvas. Try Tarte BB Tinted Treatment 12 Hour Primer Broad Spectrum SPF 30 Sunscreen:
                        http://www.ulta.com/ulta/browse/productDetail.jsp?productId=xlsImpprod4980083

                        Answered on 1/29/2016 by Staff Expert from Ulta Beauty
                    • Q:

                      What is a good primer and moisturizer for this foundation?
                      Asked on 1/27/2016 by hdjdjd from US

                      1 answer

                    • Q:

                      Would this brand be the one to give you best full coverage or is there another brand that will give you better full coverage?
                      Asked on 1/27/2016 by Meli from Kyle

                      1 answer

                      • Staff Expert

                        A:

                        Tarte Amazonian Clay 12-Hour Full Coverage Foundation SPF 15 provides full coverage. We recommend testing this foundation at your nearest Ulta Beauty store to experience the level of coverage for yourself!

                        http://www.ulta.com/ulta/stores/storelocator.jsp

                        Answered on 1/28/2016 by Staff Expert from Ulta Beauty
                    • Q:

                      I have very oily skin, will this calm down the oiliness.
                      Asked on 1/2/2016 by Lulu from Midlothian,VA

                      1 answer

                      • Staff Expert

                        A:

                        This product is oil-free and features a satin-matte finish and 12-hour coverage, which makes it ideal for all skin types including oily skin.

                        Answered on 1/5/2016 by Staff Expert from Ulta Beauty
                    • Q:

                      I use MAC full coverage for a port wine stain on my cheek. I am interested to find out if this product would cover as well.
                      Asked on 12/29/2015 by AJ from Janesville, WI

                      1 answer

                      • Staff Expert

                        A:

                        This is a full coverage foundation, so it's a great choice for you based on your concerns!

                        Answered on 12/30/2015 by Staff Expert from Ulta Beauty
                    • Q:

                      I wear shade medium in Hynt concealer and medium in bare minerals, what shade would I need?
                      Asked on 12/29/2015 by Brittany from United States

                      1 answer

                    • Q:

                      i use loreal infallible in 108 caramel beige i have a medium/ tan skin with yellow undertones, which shade would match me?
                      Asked on 12/29/2015 by janice kelly

                      1 answer

                    • Q:

                      I have extremely dry skin. Will this product work with my dry, aging skin?
                      Asked on 12/28/2015 by Winegirl from Glendora, CA

                      1 answer

                      • Staff Expert

                        A:

                        Yes, this product is formulated for all skin types including dry skin! For dry skin, we recommend applying a moisturizer & primer or BB cream prior to foundation application to create a smooth canvas. Try Tarte BB Tinted Treatment 12 Hour Primer Broad Spectrum SPF 30 Sunscreen:
                        http://www.ulta.com/ulta/browse/productDetail.jsp?productId=xlsImpprod4980083

                        Answered on 12/30/2015 by Staff Expert from Ulta Beauty
                    • Q:

                      How long after opening a new foundation does it expire?
                      Asked on 12/24/2015 by Angela from US

                      1 answer

                      • Staff Expert

                        A:

                        After opening, this foundation is formulated to last 12 months. Just make sure you store it at room temperature!

                        Answered on 1/5/2016 by Staff Expert from Ulta Beauty
                    • Q:

                      I have dry, sensitive skin, so would this foundation be hurtful to my skin or make my skin peel?
                      Asked on 12/22/2015 by Allie from Hampstead

                      1 answer

                      • Staff Expert

                        A:

                        This product is dermatologist-tested and free of mineral oil, parabens, gluten, triclosan, phthalates, and sodium lauryl sulfate. It should not irritate skin. It is formulated for all skin types including sensitive skin.

                        Answered on 12/22/2015 by Staff Expert from Ulta Beauty
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