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PureologyPurify Shampoo

Pureology

Purify Shampoo

8.5 oz

Item #: 2241025

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Pureology Purify Shampoo prevents colour oxidation and removes impurities. This ZeroSulfate detoxifying treatment shampoo is essential for maintaining colour-treated hair. The extra gentle formula clarifies without stripping colour, naturally removes odor from hair, and removes colour-dulling residue and buildup caused by chlorine, hard water minerals and styling products.
  • Rich lather, easy rinsing
  • Extra gentle cleansers
  • Does not strip colour
  • Concentrated, luxurious formula
  • Gently cleanse and thoroughly remove all build-up including, chlorine, hard water minerals, and styling residue
  • Act as antiseptic, detoxifying and antibacterial ingredients
  • For concentrated natural conditioning
  • Rejuvenates and refreshes the senses
  • Lets vivid colour shine through
  • Apply to wet hair and lather. Wait 1-2 minutes. Rinse. Repeat if necessary. Tip: To remove extreme build-up or "swimmers' green", shampoo hair again but don't rinse. Place a cap over hair and place under a dryer for 20 minutes, then rinse.
    ZeroSulfate
    Triple Chelators
    Purifying blend of Witch Hazel, Baking Soda, and Tea Tree Oil
    Organic Botanicals: Chamonile, Aloe and Rosemary
    Signature Aromatherapy Blend: Tea Tree Oil, Witch Hazel, Rosemary and Peppermint

    Details+

    How to Use+

    Ingredients+

    Reviews

    Product Reviews

    REVIEW SNAPSHOT®

    by PowerReviews
    PureologyPurify Shampoo
     
    4.1

    (based on 33 reviews)

    83%

    of respondents would recommend this to a friend.

    Pros

    • Effective (6)
    • Lightweight (4)
    • Smells great (4)

    Cons

    No Cons

    Best Uses

    • Weekly use (6)
      • Hair Type:
      • Straight hair (3)
      • Reviewer Profile:
      • Brand buyer (7), Product junkie (3)
      • My Beauty Routine Takes:
      • 30 minutes (4), 10 minutes (3)

    Reviewed by 33 customers

    Displaying reviews 1-10

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    5.0

    Great for Keratin treated hair

    By Debi

    from So California

    About Me Beauty Conscious

    Verified Reviewer

    Comments about Pureology Purify Shampoo:

    I have a keratin treatment on my hair and wash it every other day. On the days I don't shampoo my hair, I still rinse it and use conditioner. I noticed that, since I use hairspray everyday, my hair would get quite a bit of buildup. I was amazed the first time I used this. Only needed a small amount. You do have to use a really deep conditioner immediately after cuz as soon as you rinse the shampoo your hair will feel like straw. Once the conditioner is rinsed....wow!! My hair was as good as the first day with my keratin. So incredibly soft and absolutely NO BUILDUP. I now use it 2x a month and it continues to eliminate the build up while saving my keratin and color

    • Hair Type:
    • Wavy Hair
     
    4.0

    Good Clarifying Shampoo

    By PurpleSparklyUnicorn47

    from Raleigh, NC

    About Me Product Junkie

    Verified Buyer

    Pros

    • Cleans Thoroughly

    Cons

      Best Uses

      • Oily Hair

      Comments about Pureology Purify Shampoo:

      I use this once a week as my clarifying shampoo or if I can feel product buildup in my hair. You need to make sure to use a deep conditioner or hair mask after since this will strip literally everything out of you hair including natural oils. If you do not, you may be left with hay like hair depending on your hair type. For me its worth the price since a bottle will last me at least 6 months if not longer and it is great on my color treated hair. Other clarifying shampoos strip the color as well, but this one does not.

      This is my go to clarifying shampoo.

      • Hair Type:
      • Straight Hair
       
      5.0

      Excellent Product

      By MWilson

      from Beltsville, MD

      About Me Beauty Conscious

      Verified Buyer

      Pros

      • Adds Shine
      • Adds Volume
      • Cleans Thoroughly
      • Gentle
      • Great Smell
      • Improves Hair Health
      • Lathers Well

      Cons

        Best Uses

          Comments about Pureology Purify Shampoo:

          Excellent shampoo, made hair feel full and healthy and smelled good.

          • Hair Type:
          • Straight Hair

          (1 of 2 customers found this review helpful)

           
          1.0

          HORRIBLE PRODUCT

          By k8

          from Oklahoma City, OK

          About Me Product Junkie

          Verified Reviewer

          Pros

            Cons

            • Doesn't Lather Well
            • Dries Hair Out
            • Ineffective

            Best Uses

              Comments about Pureology Purify Shampoo:

              I really wanted to love this because it is color safe but it was a huge disappointment for me. This stuff made my hair so dry and matted I couldn't even brush it out after the shower! I had to get back in the shower and shampoo and condition my hair to even be able to brush through it. It is way too drying, there are better products out there.

              • Hair Type:
              • Straight Hair

              (1 of 1 customers found this review helpful)

               
              5.0

              It's amazing!

              By Becca

              from Akron, OH

              About Me Product Junkie

              Verified Buyer

              Comments about Pureology Purify Shampoo:

              Though I do have oily hair I try not to was it often, but when I would was my hair I Would have trouble getting it clean. I would even shampoo my hair twice. I new that there was a build up of product and oil in my hair. So I bought this hoping that it would help fix this problem and it did! It worked so well, and my hair was so soft and so clean. I would recommend this to anyone. You must try it!

              • Hair Type:
              • Wavy Hair

              (1 of 1 customers found this review helpful)

               
              5.0

              Purify Shampoo by Pureology

              By XoXo Gossip Girl

              from Atlanta, GA

              About Me Brand Buyer

              Verified Buyer

              Pros

              • Effective

              Cons

                Best Uses

                • Oily Skin
                • Weekly Use
                • Women

                Comments about Pureology Purify Shampoo:

                This product is concentrated so you only need to use a small amount. Great for a deep cleanse of your scalp!

                • My Beauty Routine Takes:
                • 30 Minutes

                (1 of 1 customers found this review helpful)

                 
                2.0

                Hopeful but Disappointed :(

                By BeautyBug

                from Washington, DC

                About Me Brand Buyer

                Verified Reviewer

                Pros

                • Smells Great

                Cons

                • Drying
                • Pricey

                Best Uses

                • Weekly Use

                Comments about Pureology Purify Shampoo:

                I'm a big fan of Pureology but this was a disappointment for me. I wanted to find a clarifying shampoo to use every so often because I'm transitioning from relaxed hair to natural and concerned about product build up.

                The shampoo is nice and light. However, I found it to be a bit drying and stripped a little too much moisture from my hair. I followed up with a deep conditioner but still felt that the shampoo had an effect on the moisture level of my hair.

                I ended up exchanging this for another clarifying shampoo. I don't think I would go back to Pureology for my clarifying needs.

                • My Beauty Routine Takes:
                • 30 Minutes

                (1 of 1 customers found this review helpful)

                 
                5.0

                Great purifyer for colored hair

                By LeeAnne

                from Memphis, TN

                About Me Brand Buyer

                Verified Buyer

                Pros

                • Effective
                • Good Value
                • Lightweight
                • Smells Great

                Cons

                  Best Uses

                  • Weekly Use

                  Comments about Pureology Purify Shampoo:

                  I was starting to have trouble with my color fading too fast so I decided to give this shampoo a try. Used it for the entire week leading up to my color day at the salon to rid my hair of impuriies. Followed with a deep conditioner two days prior to the trip to the salon. So far my color has stayed much better than ever!

                  • My Beauty Routine Takes:
                  • 30 Minutes
                   
                  2.0

                  Ok

                  By Dh1

                  from Santa Cruz , ca

                  About Me Budget Buyer

                  Verified Buyer

                  Pros

                  • Effective

                  Cons

                  • Leaves Hair Really Hard

                  Best Uses

                    Comments about Pureology Purify Shampoo:

                    Leaves my hair really hard and unmanageable while shampooing and after rinsing, conditioner is a must!

                    • My Beauty Routine Takes:
                    • 30 Minutes
                     
                    4.0

                    Great product!

                    By Brigitte471

                    from Olathe, KS

                    About Me Brand Buyer

                    Pros

                    • Effective
                    • Lightweight
                    • Smells Great

                    Cons

                      Best Uses

                      • Weekly Use

                      Comments about Pureology Purify Shampoo:

                      Best clarifying shampoo I've tried yet. Others always left my hair feeling stripped and dry. This one doesn't at all. I use weekly to clean my hair of all the build up of hair products. Really does a great job.

                      • My Beauty Routine Takes:
                      • 1+ Hour

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