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Living ProofFull Shampoo

Living Proof

Full Shampoo

8 oz

Item #: 2233460

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FREE Restore Mask 1 oz. with any $24 Living Proof purchase (offer valid 1/30/16-2/13/16 or while supplies last)

FREE Restore Instant Repair sample w/any $24 Living Proof purchase

Traditional volumizing shampoos strip the hair with harsh sulfates in an attempt to provide volume. This can actually make hair more oily and weighed down, as the scalp tries to replenish the natural oils. Full Shampoo is powered by Living Proof's gentle, sulfate-free surfactant system and their patented Healthy Hair Molecule (OFPMA) which:

  • Weightlessly prepares hair for maximum fullness
  • Allows the surfactants to cleanse more efficiently for thoroughly clean hair without stripping
  • Removes residue for natural fullness and body
  • Creates a weightless shield that repels dirt and oil to keep hair cleaner, longer


For fine hair.  Sulfate-free, silicone free, oil-free. Safe for color and chemically treated hair.

Apply Full Shampoo to wet hair. Massage into a rich lather, focusing on the roots. Rinse. Follow with Full Conditioner.
Water/Eau/Aqua, Sodium Lauroyl Methyl Isethionate, Cocamidopropyl Betaine, Sodium Methyl Cocoyl Taurate (Cleansing Agent), Decyl Glucoside, Lactamide MEA, Octafluoropentyl Methacrylate (OFPMA), Hydrolyzed Wheat Protein, Hydrolyzed Soy Protein, PEG-6 Caprylic/Capric Glycerides, PEG-150 Pentaerithrityl Tetrastearate, PEG-7 Glyceryl Cocoate, Polyquaternium-47, PEG-200 Hydrogenated Glyceryl Palmate, Citric Acid, Potassium Sorbate, Propanediol, Methylchloroisothiazolinone, Tetrasodium EDTA, Ethylhexylglycerin, Methylisothiazolinone, Fragrance/Parfum, Limonene, Hexyl Cinnamal, Linalool, Citronellol, Butylphenyl Methylpropional, Magnesium Chloride, Magnesium Nitrate.

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Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
Living ProofFull Shampoo
 
4.4

(based on 283 reviews)

88%

of respondents would recommend this to a friend.

Pros

  • Adds volume (217)
  • Cleans thoroughly (205)
  • Lathers well (183)
  • Gentle (167)
  • Great smell (146)

Cons

  • Doesn't work (22)
  • Dries hair out (17)
  • Smells bad (12)
  • Doesn't lather well (10)
  • Pricey / poor value (7)

Best Uses

  • Fine hair (174)
  • Daily use (119)
  • Oily hair (41)
  • Thick hair (24)
  • Curly hair (12)
    • Hair Type:
    • Straight hair (189), Wavy hair (77), Very curly hair (8)
    • Reviewer Profile:
    • Beauty conscious (140), Survivalist / minimalist (78), Product junkie (45), Professional stylist (4)

Reviewed by 283 customers

Displaying reviews 1-10

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5.0

Love it !!

By na

from Adrian, MI

About Me Beauty Conscious

Verified Buyer

Pros

  • Cleans Thoroughly
  • Improves Hair Health
  • Lathers Well

Cons

    Best Uses

    • Daily Use
    • Oily Hair
    • Thinner Hair

    Comments about Living Proof Full Shampoo:

    I use the shampoo every day and I am extremely happy with it.

    • Hair Type:
    • Straight Hair
     
    5.0

    this is the best thickening shampoo

    By realfran

    from Rio Vista, CA

    About Me Beauty Conscious

    Verified Buyer

    Pros

    • Adds Volume
    • Cleans Thoroughly
    • Gentle
    • Great Smell
    • Lathers Well
    • Non-drying

    Cons

      Best Uses

      • Daily Use
      • Thicker Hair

      Comments about Living Proof Full Shampoo:

      I bought the large size of this shampoo because even though i sometimes try other brands of volumizing/thickening shampoos, this is the one I always come back to. My hair is fine, straight and colored. This shampoo gives volume/thickness without drying. It leaves hair shiny-clean.

      • Hair Type:
      • Straight Hair
       
      3.0

      not for me

      By Mom to 3 boys

      from Tennessee

      About Me Product Junkie

      Verified Reviewer

      Pros

      • Adds Shine
      • Cleans Thoroughly
      • Gentle

      Cons

      • Doesn't Lather Well
      • Ineffective
      • Smells Bad

      Best Uses

        Comments about Living Proof Full Shampoo:

        I have very oily and flat hair. I was excited to try this because of the reviews but it just didn't do anything that my normal shampoo doesn't do. My hair did not have the volume and fullness that others got from this.

        • Hair Type:
        • Wavy Hair
         
        5.0

        Love it!

        By Christine

        from Fairfax, VA

        About Me Product Junkie

        Verified Buyer

        Pros

        • Adds Shine
        • Adds Volume
        • Cleans Thoroughly
        • Great Smell
        • Improves Hair Health
        • Lathers Well

        Cons

          Best Uses

          • Daily Use
          • Thinner Hair

          Comments about Living Proof Full Shampoo:

          This is my first time trying Living Proof Shampoo. I have very thin and fine hair and after using this product for about a week now I have noticed a difference in how thick my hair feels. It also leaves my hair super soft and smelling great.

          • Hair Type:
          • Straight Hair
           
          5.0

          Great Product

          By MiMi

          from Alabama

          About Me Beauty Conscious

          Verified Buyer

          Pros

          • Adds Volume
          • Cleans Thoroughly
          • Great Smell
          • Lathers Well

          Cons

          • No cons

          Best Uses

          • Thinner Hair

          Comments about Living Proof Full Shampoo:

          Love this product. Gives my hair the body it so desperately needs.

          • Hair Type:
          • Straight Hair
           
          4.0

          Higher cost but worth it!

          By Amy

          from Columbia, SC

          About Me Product Junkie

          Verified Buyer

          Pros

          • Adds Shine
          • Adds Volume
          • Cleans Thoroughly
          • Gentle
          • Great Smell
          • Improves Hair Health
          • Lathers Well

          Cons

            Best Uses

            • Daily Use

            Comments about Living Proof Full Shampoo:

            Great for daily use and adds fullness to fine hair.

            • Hair Type:
            • Straight Hair
             
            3.0

            Not what I expected

            By Luneta

            from Vineland, New Jersey

            About Me Beauty Conscious

            Verified Buyer

            Pros

            • Adds Shine
            • Cleans Thoroughly
            • Gentle
            • Great Smell
            • Improves Hair Health
            • Lathers Well

            Cons

              Best Uses

              • Daily Use

              Comments about Living Proof Full Shampoo:

              Doesn't really thicken my hair as much as thought it would and by next day my hair felt flat and out got oily quicker, I can usually go a whole week without washing my hair , I had to wash it in 2 days

              • Hair Type:
              • Wavy Hair
               
              4.0

              Can't do without this shampoo

              By PAB

              from Reading, PA

              About Me Minimalist

              Verified Buyer

              Pros

              • Adds Volume
              • Gentle

              Cons

                Best Uses

                • Thinner Hair

                Comments about Living Proof Full Shampoo:

                Gives body to my hair which is thinning due to 60 year old hair!

                • Hair Type:
                • Straight Hair
                 
                4.0

                Love Living Proof Products

                By Sandy

                from Romeoville, IL

                About Me Minimalist

                Verified Buyer

                Pros

                • Adds Volume
                • Gentle

                Cons

                  Best Uses

                  • Thinner Hair

                  Comments about Living Proof Full Shampoo:

                  I'm new to the full shampoo, so far, if I don't flat iron my hair i can tell it's got a little more volume, but it's minimal.

                  • Hair Type:
                  • Straight Hair
                   
                  5.0

                  Love this shampoo

                  By Lori

                  from Michigan

                  About Me Beauty Conscious

                  Verified Buyer

                  Comments about Living Proof Full Shampoo:

                  When using this product you don't have to wash your hair daily and it's shiny and full through out the day

                  • Hair Type:
                  • Straight Hair

                  Displaying reviews 1-10

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                  Q&A

                  Product Q&A

                  Do you have questions about this product?

                  Get answers from in-house experts.

                  16 Questions | 16 Answers
                  Displaying questions 1-10Previous | Next »
                  • Q:

                    have fine hair thining will this work
                    Asked on 2/4/2016 by woody from thonotosassa fl 33592

                    1 answer

                    • Staff Expert

                      A:

                      Yes, it transforms fine, flat hair to look, feel and behave like naturally full, thick hair. :-)

                      Answered on 2/5/2016 by Staff Expert from Ulta Beauty
                  • Q:

                    I just had my hair professionally colored to a dark red, is this safe to use on my hair? Will it help with fading?
                    Asked on 12/29/2015 by Panda

                    1 answer

                    • Staff Expert

                      A:

                      This and all Living Proof products are formulated to be safe to use on color-treated hair. Full Shampoo is free of sulfates, oil, and silicones for vibrant, healthy hair.

                      Answered on 12/30/2015 by Staff Expert from Ulta Beauty
                  • Q:

                    Does the large size include the pump?
                    Asked on 7/24/2015 by Susan from Northern California

                    1 answer

                    • Staff Expert

                      A:

                      Yes, the 24 oz. size features a pump dispenser.

                      Answered on 7/28/2015 by Staff Expert from ULTA Beauty
                  • Q:

                    Will this product change my silver white hair color?
                    Asked on 7/23/2015 by dot

                    1 answer

                    • Staff Expert

                      A:

                      Full Shampoo is color-safe and will not have any adverse effect on hair color. It features a colorless, dye-free formula.

                      Answered on 7/28/2015 by Staff Expert from ULTA Beauty
                  • Q:

                    I have colored treated hair which is thin and naturally curly. When I let my hair dry naturally it is so frizzy.
                    I try not to flat iron it because it dries it out more.
                    Help! Which products should I be using?
                    Asked on 5/18/2015 by MARY

                    1 answer

                  • Q:

                    I'm looking for a good clarifying shampoo, but would like it to be sulfate free, if that's even possible. Would this be a good clarifying shampoo for me?
                    Asked on 5/17/2015 by Little Red from WA

                    1 answer

                    • Staff Expert

                      A:

                      Full Shampoo is powered by Living Proof's sulfate-free surfactant system and patented Healthy Hair Molecule (OFPMA), which removes residue and repels dirt and oil.

                      Answered on 5/19/2015 by Staff Expert from ULTA Beauty
                  • Q:

                    Is this product safe for keratin treated hair?
                    Asked on 4/12/2015 by Kim from San Francsico, CA

                    1 answer

                    • Staff Expert

                      A:

                      Yes, this shampoo is sulfate- and sodium chloride-free and safe to use on chemically- and keratin-treated hair.

                      Answered on 4/14/2015 by Staff Expert from ULTA.com
                  • Q:

                    Does this product help in falling hair alot?
                    Asked on 1/7/2015 by Nicki

                    1 answer

                  • Q:

                    IS this product safe to use on hair that has been been treated with KeraStraight Smoothing System at The Salon at Ulta?
                    Asked on 11/17/2014 by dsafd

                    1 answer

                    • Staff Expert

                      A:

                      Yes, this shampoo is sulfate- and sodium chloride-free and safe to use on chemically-treated hair.

                      Answered on 11/18/2014 by Staff Expert from ULTA.com
                  • Q:

                    Is this product good for full thick hair?
                    Asked on 10/12/2014 by Jc

                    1 answer

                  Displaying questions 1-10Previous | Next »

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