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Living ProofFull Shampoo
Living Proof

Full Shampoo

8 oz

Item #: 2233460

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Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
Living ProofFull Shampoo
 
4.4

(based on 192 reviews)

88%

of respondents would recommend this to a friend.

Pros

  • Adds volume (147)
  • Cleans thoroughly (141)
  • Lathers well (122)
  • Gentle (113)
  • Great smell (104)

Cons

  • Doesn't work (16)
  • Dries hair out (13)
  • Doesn't lather well (8)
  • Smells bad (7)
  • Pricey / poor value (6)

Best Uses

  • Fine hair (116)
  • Daily use (80)
  • Oily hair (26)
  • Thick hair (18)
  • Curly hair (10)
    • Hair Type:
    • Straight hair (122), Wavy hair (60), Very curly hair (4)
    • Reviewer Profile:
    • Beauty conscious (98), Survivalist / minimalist (50), Product junkie (30)

Reviewed by 192 customers

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Displaying reviews 1-10

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1.0

Big let down

By Kitty

from AZ

About Me Minimalist

Verified Buyer

Pros

  • NOne

Cons

  • Ineffective

Best Uses

  • None

Comments about Living Proof Full Shampoo:

After reading others reviews I was excited to discover full sexy thick bouncy hair. Sorry to say I had deflated flat hair. For the price I expected more and got less.

  • Hair Type:
  • Straight Hair
 
5.0

Awesome keeps hair cleaner longer

By denver mom

from denver, co

About Me Beauty Conscious

Verified Buyer

Pros

  • Cleans Thoroughly
  • Gentle
  • Great Smell
  • Keeps Hair Cleaner

Cons

    Best Uses

    • Curly Hair
    • Daily Use
    • Thicker Hair

    Comments about Living Proof Full Shampoo:

    This is the only Shampoo I have ever used it actually kept my hair clean for more than two days
    This is an awesome product

    • Hair Type:
    • Wavy Hair
     
    4.0

    I was a skeptic...

    By Ali

    from CT

    About Me Minimalist

    Verified Reviewer

    Pros

    • Adds Volume
    • Gentle

    Cons

    • Blocks Color
    • Expensive

    Best Uses

    • Oily Hair

    Comments about Living Proof Full Shampoo:

    I usually avoid anything associated with any celebrity. I'm also very frugal so the idea of spending a lot on a bottle of shampoo was beyond me. I let go of my inner skeptic one day and bought a few of the trial sizes. What could be the harm, I thought. I'm sure it will be no different than any other shampoo I've ever tried. Well, I was wrong. I love this stuff! I've never been able to get away with not washing my hair every day but with this shampoo, I could likely go three. And it looks good!! I needed the volume of the full shampoo and conditioner, the other "restore" shampoo and conditioner left my hair too flat for my style (but it was still very clean). I tried two of the styling products PHD and no-frizz but neither were special nor did they tame my frizz halo without repeated applications. Even with a few coats of the style treatment my hair still felt clean the next day. My only complaint besides the price is the fact that hair color doesn't seem to absorb well (likely because of whatever keeps the dirt and oil off) so I need to figure out how to get around that. It took two separate coloring sessions to realize that it just wasn't being absorbed. I haven't seen any other complaints about that so maybe there is a solution. I'm still embarrassed that I'm buying a high priced celebrity endorsed product, but I have placed an order for more.

    • Hair Type:
    • Wavy Hair
     
    5.0

    Good product

    By Squirt

    from Citrus Heights ,ca

    About Me Beauty Conscious

    Verified Buyer

    Pros

    • Adds Shine
    • Adds Volume
    • Cleans Thoroughly
    • Gentle
    • Great Smell
    • Improves Hair Health
    • Lathers Well

    Cons

      Best Uses

      • Daily Use

      Comments about Living Proof Full Shampoo:

      I wash my hair everyday and have no problem with it

      • Hair Type:
      • Straight Hair
       
      5.0

      Living Proof

      By Johnsondj70

      from Fresno, Ca

      About Me Beauty Conscious

      Verified Buyer

      Pros

        Cons

          Best Uses

            Comments about Living Proof Full Shampoo:

            Use everyday! Immediate results.

            • Hair Type:
            • Straight Hair
             
            5.0

            Living proof shamprr

            By Melinda

            from Florida

            About Me Product Junkie

            Verified Buyer

            Pros

            • Adds Volume
            • Cleans Thoroughly
            • Gentle
            • Lathers Well

            Cons

              Best Uses

              • Daily Use
              • Thinner Hair

              Comments about Living Proof Full Shampoo:

              the info on this shamprr is accurate. It is mild, suds well but I like the way my hair feels afterward. Even with a few styling products, it stays cleaner.... Longer which is a sweet bonus.

              • Hair Type:
              • Wavy Hair
               
              4.0

              Love it

              By povdesigns

              from Phoenix, AZ

              About Me Beauty Conscious

              Verified Reviewer

              Pros

              • Adds Volume
              • Cleans Thoroughly
              • Great Smell
              • Lathers Well

              Cons

                Best Uses

                • Thinner Hair

                Comments about Living Proof Full Shampoo:

                Gave my hair a lot of fullness!

                • Hair Type:
                • Wavy Hair

                (1 of 1 customers found this review helpful)

                 
                1.0

                Worst Shampoo

                By SandyPants

                from Lakewood, OH

                About Me Product Junkie

                Verified Reviewer

                Pros

                  Cons

                  • Ineffective

                  Best Uses

                    Comments about Living Proof Full Shampoo:

                    This did not work whatsoever. Not only did it not work, it left my hair limp and gave me dandruff. I gave it a good 2 weeks before returning it. Can't believe how crazy expensive this is for such a horrible product.

                    • Hair Type:
                    • Straight Hair

                    (3 of 3 customers found this review helpful)

                     
                    5.0

                    Doesn't get any better than this!!

                    By NC29mom

                    from Southeastern United States

                    About Me Beauty Conscious

                    Verified Reviewer

                    Pros

                    • Adds Shine
                    • Adds Volume
                    • Cleans Thoroughly
                    • Gentle
                    • Great Smell
                    • Improves Hair Health
                    • Lathers Well

                    Cons

                    • None

                    Best Uses

                    • My Hair

                    Comments about Living Proof Full Shampoo:

                    I have generally been a loyal *&^% customer (at times used other salon formulas). Was standing in the line at a beauty store one day, and saw the sampler sizes of the shampoo/conditioner, and thought "why not?". Took home, and immediately feel in LOVE. Usually, the first few times using a shampoo, my hair might not look so hot. Living Proof made a tremendous difference in the body, shine, softness, and ability to hold style after flat ironing (don't use anything but shampoo/conditioner on my hair). Very, very impressed. Used the sampler, bought regular sized bottles immediately so I would not run out. Have purchased the hair mask, and thickener, but haven't received yet. If they only do half of what the shampoo/conditioner have done, I will be the happiest southern girl in the world. I say, try the sample size....they are very affordable. Not every shampoo/conditioner is going to make everyone's hair look it's best. We are all different. Hopefully, you will be like me, and be one of the ones who immediately falls in love with these products!!

                    • Hair Type:
                    • Straight Hair

                    (0 of 1 customers found this review helpful)

                     
                    5.0

                    Kenra vs Living proof

                    By Ko'ko

                    from Sedona, AZ

                    Verified Reviewer

                    Pros

                    • Adds Shine
                    • Adds Volume
                    • All
                    • Cleans Thoroughly
                    • Gentle
                    • Great Smell
                    • Improves Hair Health
                    • Lathers Well

                    Cons

                      Best Uses

                        Comments about Living Proof Full Shampoo:

                        Hated Kenra's bodifying, ultimate volume shampoo and conditioner. Loved their other products so I thought I'd try. I have very thin, fine hair and you have to use so much of it to just get a lather going. AND it's outrageously expensive! It flattened my hair and when I wake up in the mornings, it looks like I've combed my hair with an egg beater, literally. I just tried Living proof full shampoo and conditioner for the first time. I only had to use a quarter of what I had to use with Kenra. It lathers nicely, smells great and my hair is thicker, has more body AND it was less expensive.

                        • Hair Type:
                        • Straight Hair

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                        Q&A

                        Product Q&A

                        Do you have questions about this product?

                        Get answers from in-house experts.

                        10 Questions | 10 Answers
                        Displaying questions 1-10
                        • Q:

                          Is this product safe for keratin treated hair?
                          Asked on 4/12/2015 by Kim from San Francsico, CA

                          1 answer

                          • Staff Reviewer

                            A:

                            Yes, this shampoo is sulfate- and sodium chloride-free and safe to use on chemically- and keratin-treated hair.

                            Answered on 4/14/2015 by Staff Expert from ULTA.com
                        • Q:

                          Does this product help in falling hair alot?
                          Asked on 1/7/2015 by Nicki

                          1 answer

                        • Q:

                          IS this product safe to use on hair that has been been treated with KeraStraight Smoothing System at The Salon at Ulta?
                          Asked on 11/17/2014 by dsafd

                          1 answer

                          • Staff Reviewer

                            A:

                            Yes, this shampoo is sulfate- and sodium chloride-free and safe to use on chemically-treated hair.

                            Answered on 11/18/2014 by Staff Expert from ULTA.com
                        • Q:

                          Is this product good for full thick hair?
                          Asked on 10/12/2014 by Jc

                          1 answer

                        • Q:

                          Hi, just was wondering if this product or the no frizzy would work for me, I have thin limp hair but can be frizzy too, especially when I blow dry my hair...any sugestions?
                          Thanks
                          Sharon Hayes
                          Asked on 10/9/2014 by sweety

                          1 answer

                          • Staff Reviewer

                            A:

                            Living Proof products are designed to be mixed and matched, so you can use both Full and No Frizz products together in your regimen to target all of your concerns. We suggest using Full Shampoo & Conditioner plus a No Frizz styling product such as No Frizz Weightless Styling Spray.

                            Answered on 10/10/2014 by Staff Expert from ULTA.com
                        • Q:

                          Is this safe for colour treated hair?
                          Asked on 9/30/2014 by Aneet

                          1 answer

                          • Staff Reviewer

                            A:

                            Yes, this and all Living Proof products are formulated to be safe to use on color-treated hair. Full Shampoo is free of sulfates, oil, and silicones for vibrant, healthy hair.

                            Answered on 10/1/2014 by Staff Expert from ULTA.com
                        • Q:

                          Does this company test on animals?
                          Asked on 7/31/2014 by Beauty guru from Valencia , ca

                          1 answer

                          • Staff Reviewer

                            A:

                            From Living Proof:

                            "Safety is our top priority, and we used the best and most advanced tools to achieve that. We do not test our finished products on animals, nor do we ask our suppliers to test them on our behalf."

                            Answered on 8/5/2014 by Staff Expert from ULTA.com
                        • Q:

                          Does this shampoo contain wheat/gluten or formaldehyde? Formaldehyde releasing agents?
                          Asked on 7/14/2014 by tracy

                          1 answer

                          • Staff Reviewer

                            A:

                            This product contains gluten, but it is formaldehyde-free.

                            Answered on 7/15/2014 by Staff Expert from ULTA.com
                        • Q:

                          Most volumnizing products are too drying for my fine color treated hair. Is this product line at all drying?
                          Asked on 4/17/2014 by Renee from United States

                          1 answer

                          • Staff Reviewer

                            A:

                            All Living Proof products are sulfate-free, silicone-free, and oil-free and safe for color- and chemically-treated hair. These products help hair retain its natural moisture!

                            Unlike traditional volumizing shampoos, which strip the hair with harsh sulfates in an attempt to provide volume and actually make hair more oily and weighed down as the scalp tries to replenish the natural oils, Full Shampoo is powered by Living Proof's gentle sulfate-free surfactant system and their patented Healthy Hair Molecule (OFPMA) which allows the surfactants to cleanse more efficiently for thoroughly clean hair without stripping, creates a weightless shield that repels dirt and oil to keep hair cleaner, longer, and weightlessly prepares hair for maximum thickness.

                            Answered on 4/17/2014 by Staff Expert from ULTA.com
                        • Q:

                          Is this shampoo sulfate and paraban free?
                          Asked on 4/6/2014 by Liz

                          1 answer

                          • Staff Reviewer

                            A:

                            Yes, this product is sulfate-free, silicone free, and oil-free. It is safe for color- and chemically-treated hair.

                            Answered on 4/7/2014 by Staff Expert from ULTA.com
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