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Living ProofFull Shampoo
Living Proof

Full Shampoo

Item #: 2233460

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FREE Living Proof No Frizz Nourishing Cream 1 oz. with any $20 Living Proof purchase (offer valid 4/20/14-5/11/14 or while supplies last)

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FREE No Frizz Nourishing Cream 1.0 oz w/any $20 Living Proof purchase
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Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
Living ProofFull Shampoo
 
4.5

(based on 127 reviews)

90%

of respondents would recommend this to a friend.

Pros

  • Adds volume (102)
  • Cleans thoroughly (97)
  • Lathers well (83)
  • Gentle (81)
  • Great smell (71)

Cons

  • Dries hair out (8)
  • Doesn't work (6)
  • Doesn't lather well (4)
  • Smells bad (4)
  • Harsh (3)

Best Uses

  • Fine hair (94)
  • Daily use (57)
  • Oily hair (16)
  • Thick hair (10)
  • Curly hair (8)
    • Hair Type:
    • Straight hair (85), Wavy hair (35), Very curly hair (3)
    • Reviewer Profile:
    • Beauty conscious (63), Survivalist / minimalist (37), Product junkie (20)

Reviewed by 127 customers

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Displaying reviews 1-10

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4.0

Living Proof Proves to be a great choice

By Mom on the Go

from Duluth, GA

About Me Beauty Conscious

Verified Buyer

Pros

  • Adds Shine
  • Adds Volume
  • Cleans Thoroughly
  • Gentle
  • Lathers Well

Cons

    Best Uses

    • Thinner Hair

    Comments about Living Proof Full Shampoo:

    I wash my hair every other day because it is long. This shampoo lathers great with only a small amount for even my longer hair. It cleans great, and leaves my hair feeling bouncy and with more body. As soon as I tried it, I had students telling me that they loved my hair the way it looked. I attributed that new "look" to this shampoo, since it was the only thing that I had changed. I will try the other products for Living Proof in the future as well.

    • Hair Type:
    • Straight Hair
     
    4.0

    Love this shampoo!

    By Coco the tired

    from Richmond, TX

    About Me Beauty Conscious

    Verified Buyer

    Pros

    • Adds Volume
    • Cleans Thoroughly
    • Gentle
    • Improves Hair Health

    Cons

    • Doesn't Lather Well

    Best Uses

    • Daily Use
    • Thinner Hair

    Comments about Living Proof Full Shampoo:

    I have thin post-menapausal hair, dry and damaged from highlights. This shampoo is doing a lot to restore the strength and shine while increasing the volume, or at least the illusion of volume. The smell is okay but there are no rich suds. Which probably means it has more natural ingredients than most. I will definitely keep using this shampoo.

    • Hair Type:
    • Straight Hair
     
    5.0

    Love it!

    By NoMoreBadHairDays!

    from Baltimore, MD

    About Me Minimalist

    Pros

    • Adds Volume
    • Cleans Thoroughly
    • Gentle
    • Lathers Well

    Cons

      Best Uses

      • Daily Use
      • Thinner Hair

      Comments about Living Proof Full Shampoo:

      I have wavy hair that is fine, but I have lots of it. It can get voluminous with the right product and styling...or I can use the wrong product/technique and get flat, flat, flat hair. I love big hair, lots of volume, I hate lifeless hair. I often french braid my hair at night (starting with clean, barely damp hair) to get beachy waves the next morning and this shampoo not only starts my style out right by making my hair more voluminous without any product added in yet, it also stays clean-looking longer. My hair doesn't seem as oily on day two. I'm trying to start going two days without washing it, so far I have been able to do this with this shampoo (and using the living proof primer product and thickening cream).

      On days I want straight hair that is full of body, I blow dry my hair, not caring whether it flips this way or that way and roll it up into velcro rollers. 15-30 minutes and poof, perfect hair that stays looking smooth and beautiful all day!

      I have always loved my hair, now I love my hair even more! Thank you, LivingProof!

      • Hair Type:
      • Wavy Hair
       
      5.0

      I would buy this product again and again

      By brpleiss

      from Jasper, IN

      About Me Minimalist

      Verified Buyer

      Pros

      • Adds Volume
      • Cleans Thoroughly
      • Gentle
      • Great Smell
      • Improves Hair Health
      • Lathers Well

      Cons

        Best Uses

        • Thinner Hair

        Comments about Living Proof Full Shampoo:

        It adds fullness to my hair which is very fine.

        • Hair Type:
        • Straight Hair
         
        5.0

        I love this product

        By Jackie A

        from Stockton,Ca

        About Me Beauty Conscious

        Verified Buyer

        Pros

        • Adds Volume
        • Cleans Thoroughly
        • Improves Hair Health
        • Lathers Well

        Cons

        • Expensive

        Best Uses

        • Thinner Hair

        Comments about Living Proof Full Shampoo:

        I love this product it makes my hair look healthier and thiker.

        • Hair Type:
        • Wavy Hair

        (1 of 1 customers found this review helpful)

         
        5.0

        From flat and lifeless to Full and Fab!

        By HJ1Madison

        from Madison, Wisconsin

        About Me Beauty Conscious

        Pros

        • Adds body
        • Adds Volume
        • Cleans Thoroughly
        • Gentle
        • Great Smell

        Cons

          Best Uses

          • Thinner Hair

          Comments about Living Proof Full Shampoo:

          I have never used the shampoo alone -- I have always used it with the "full" conditioner and "full" styling cream or mousse. I am in love with Living Proof! I was drawn to this product by the geeky claims that MIT scientists developed the product. As a geek myself, I had to give it a try. I have fine wavy short hair. Living in the upper midwest, my hair is normally full of static electricity all winter, especially when wearing hats for warmth. In the past, the only way to control this was to use a leave-in conditioner which left me with limp, flat but static free hair. Living Proof "Thick" shampoo and conditioner, along with either the styling cream or mousse has completely changed the way my hair looks, feels and behaves. My hair has much more body and volume. Best of all is that it feels NATURAL! No tacky residue or smell from styling products, no oily feel from leave-in conditioners. It is expensive, but totally worth it. As the saying goes .... "Better living thru chemistry"!

          • Hair Type:
          • Wavy Hair
           
          4.0

          Love this!

          By snj23

          from Tennessee

          About Me Beauty Conscious

          Pros

          • Adds Volume
          • Cleans Thoroughly
          • Lathers Well

          Cons

            Best Uses

            • Thinner Hair

            Comments about Living Proof Full Shampoo:

            MY hair is thinning and very fine. I was impressed with the fullness and volume created with this product!

            • Hair Type:
            • Straight Hair

            (2 of 2 customers found this review helpful)

             
            5.0

            Great shampoo

            By Grandma Linda

            from Cincinnati, OH

            About Me Beauty Conscious

            Verified Buyer

            Pros

            • Adds Volume
            • Cleans Thoroughly
            • Gentle
            • Lathers Well

            Cons

              Best Uses

              • Daily Use
              • Thinner Hair

              Comments about Living Proof Full Shampoo:

              I just started using this shampoo and I like it.

              • Hair Type:
              • Straight Hair
               
              4.0

              Really like this product because of the

              By Pam

              from Okla. City Oklahoma

              About Me Beauty Conscious

              Verified Buyer

              Pros

              • Adds Shine
              • Adds Volume
              • Cleans Thoroughly
              • Gentle

              Cons

                Best Uses

                • Thinner Hair

                Comments about Living Proof Full Shampoo:

                Have used for sometime and really like it.

                • Hair Type:
                • Straight Hair
                 
                5.0

                Great product--this is my second bottle.

                By Cokey

                from Wheaton, IL

                About Me Beauty Conscious

                Verified Buyer

                Pros

                • Adds Volume
                • Cleans Thoroughly
                • Gentle
                • Great Smell
                • Lathers Well

                Cons

                  Best Uses

                  • Curly Hair
                  • Daily Use
                  • Oily Hair
                  • Thinner Hair

                  Comments about Living Proof Full Shampoo:

                  This shampoo works especially well when the humidity is high.

                  • Hair Type:
                  • Wavy Hair

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                  Q&A

                  Product Q&A

                  Do you have questions about this product?

                  Get answers from in-house experts.

                  2 Questions | 2 Answers
                  Displaying questions 1-2
                  • Q:

                    Most volumnizing products are too drying for my fine color treated hair. Is this product line at all drying?
                    Asked on 4/17/2014 by Renee from United States

                    1 answer

                    • Staff Reviewer

                      A:

                      All Living Proof products are sulfate-free, silicone-free, and oil-free and safe for color- and chemically-treated hair. These products help hair retain its natural moisture!

                      Unlike traditional volumizing shampoos, which strip the hair with harsh sulfates in an attempt to provide volume and actually make hair more oily and weighed down as the scalp tries to replenish the natural oils, Full Shampoo is powered by Living Proof's gentle sulfate-free surfactant system and their patented Healthy Hair Molecule (OFPMA) which allows the surfactants to cleanse more efficiently for thoroughly clean hair without stripping, creates a weightless shield that repels dirt and oil to keep hair cleaner, longer, and weightlessly prepares hair for maximum thickness.

                      Answered on 4/17/2014 by Staff Expert from ULTA.com
                  • Q:

                    Is this shampoo sulfate and paraban free?
                    Asked on 4/6/2014 by Liz

                    1 answer

                    • Staff Reviewer

                      A:

                      Yes, this product is sulfate-free, silicone free, and oil-free. It is safe for color- and chemically-treated hair.

                      Answered on 4/7/2014 by Staff Expert from ULTA.com
                  Displaying questions 1-2

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