ULTALash Icon Mascara
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ULTA

Lash Icon Mascara

Black/Brown  
Item #: 2231999
Make a statement with iconic lashes by ULTA.  See More Details


$10.00


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Description
Builds instant volume without clumping for seriously stunning lashes. Hour-glass bristle brush gives volume and defines lashes.

Product Type
Mascara

Feature
Not Animal Tested

Ingredients
Water, PPG-17/IPDI/DMPA Copolymer, Stearic Acid, Yellow Beeswax, Candelilla (Euphorbia Cerifera) Wax, Propylene Glycol, Copernicia Cerifera (Carnauba) Wax, Oleyl Alcohol, Triethanolamine, Glyceryl Stearate, Phenoxyethanol, Panthenol, Dimethicone, Polysorbate 20, Imidazolidinyl Urea, Xanthan Gum, Methylparaben. May Contain: Iron Oxides, Titanium Dioxide.


CUSTOMER REVIEWS 

 

ULTA     Lash Icon Mascara

REVIEW SNAPSHOT®

by PowerReviews
ULTALash Icon Mascara
 
3.3

(based on 87 reviews)

63%

of respondents would recommend this to a friend.

Pros

  • Adds volume (46)
  • Applies evenly (44)
  • Doesn't clump (41)
  • Great brush (38)
  • Lengthens (36)

Cons

  • Smudges or runs (9)
  • Difficult to remove (8)
  • Flakes (7)
  • Clumps (6)
  • Sticky texture (6)

Best Uses

  • Anytime (52)
  • Daytime (23)
  • Going out (15)
    • Reviewer Profile:
    • Classic style (38), Natural style (35), Trendy style (11)

Reviewed by 87 customers

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Displaying reviews 1-10

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5.0

Love this Mascara

By imirish3

from Chicago, IL

About Me Natural Style

Verified Buyer

Pros

  • Adds Volume
  • Applies Evenly
  • Defines & Separates
  • Doesn't Clump
  • Great Brush
  • Lengthens

Cons

    Best Uses

    • Anytime

    Comments about ULTA Lash Icon Mascara:

    This Mascara is just as good as the name brand expensive Mascara.

     
    1.0

    Not Impressed

    By Not Impressed

    from Kansas

    Verified Buyer

    Pros

      Cons

      • Does Not Enhance Lashes
      • Flakes

      Best Uses

        Comments about ULTA Lash Icon Mascara:

        Flakes, looks like I have raccoon eyes throught the day, can't even tell it's on my lashes

         
        4.0

        Looks Great!

        By Writing Diva

        from Georgia

        About Me Natural Style

        Verified Buyer

        Pros

        • Adds Volume
        • Defines & Separates
        • Lengthens

        Cons

          Best Uses

          • Anytime
          • Daytime
          • Going Out

          Comments about ULTA Lash Icon Mascara:

          Brush is just a tiny bit too big, making it difficult to wipe off excess mascara when pulling the brush out.

           
          4.0

          I would buy this product again

          By Party Gurl

          from Morrow Ga

          About Me Natural Style

          Verified Buyer

          Pros

          • Adds Volume
          • Applies Evenly
          • Lengthens

          Cons

            Best Uses

            • Anytime

            Comments about ULTA Lash Icon Mascara:

            Great Mascara

             
            4.0

            Good

            By Steph

            from Charlotte nc

            About Me Classic Style

            Verified Buyer

            Pros

            • Adds Volume

            Cons

            • Sometimes clumps

            Best Uses

            • Anytime
            • Daytime
            • Going Out

            Comments about ULTA Lash Icon Mascara:

            Good affordable mascara

             
            1.0

            Not a good product for me

            By Diana

            from Alpharetta, GA

            About Me Classic Style

            Verified Buyer

            Pros

            • Great Brush

            Cons

            • Made My Eye Break Out

            Best Uses

            • Anytime

            Comments about ULTA Lash Icon Mascara:

            This mascara turned my eye red for 2 days

             
            3.0

            Not Too Impressed...

            By Makeup Lover

            from Pueblo, CO.

            About Me Classic Style

            Pros

            • Applies Evenly
            • Defines & Separates
            • Easy removal
            • Easy to apply

            Cons

            • Creases
            • Dries Out Quickly
            • Flakes
            • Smudges or Runs

            Best Uses

            • Anytime

            Comments about ULTA Lash Icon Mascara:

            I bought this mascara several months ago and tossed it after the 3-month mark. While this mascara is not the worst I've ever used, it's most certainly not the best either. I liked how it applies evenly and doesn't clump. I also appreciated how nicely it darkened my lashes even further (I used Soft Black), even though my lashes are naturally dark in the first place.
            It didn't really add volume to my lashes like I had wanted it too. I don't think it added too much length either. I was hoping for something more dramatic. As for the cons, this mascara dries out too quickly and it flakes. Another thing that bothered me about this product is that after curling my lashes, this mascara really took the curl out of it. I recently started using Avon SuperExtend Infinitize Mascara and like it much better than Lash Icon. It lengthens, lifts, and adds volume & curl. I think I will stick with my new Avon mascara from now on. I won't be repurchasing Lash Icon mascara. It's not worth the money.

             
            4.0

            QT pie

            By Jess

            from San Diego, CA

            About Me Trendy Style

            Verified Buyer

            Pros

            • Adds Volume
            • Applies Evenly
            • Doesn't Clump
            • Great Brush

            Cons

              Best Uses

              • Anytime

              Comments about ULTA Lash Icon Mascara:

              Use it with fake lashes, it blends then with your normal lashes really well

               
              5.0

              Love this Mascara

              By Cherie

              from Buffalo, NY

              About Me Natural Style

              Verified Buyer

              Pros

              • Adds Volume
              • Applies Evenly
              • Defines & Separates
              • Doesn't Clump
              • Great Brush
              • Lengthens

              Cons

              • Dries Out Quickly

              Best Uses

              • Anytime

              Comments about ULTA Lash Icon Mascara:

              Great Product - no flaking

               
              5.0

              great mascara!!

              By Jen m

              from Sterling heights mi

              About Me Natural Style

              Verified Buyer

              Pros

              • Doesn't Clump
              • Great Brush

              Cons

                Best Uses

                • Anytime

                Comments about ULTA Lash Icon Mascara:

                This is my favorite mascara

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