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Benefit Cosmetics They're Real! Lengthening Mascara

Benefit Cosmetics

They're Real! Lengthening Mascara

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Item #: 2231443 Size: 0.3 oz

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They're Real! lengthens, curls, volumizes, lifts & separates. The long-wearing formula won't smudge or dry out. A specially designed brush reveals lashes you never knew you had!

What else you need to know:

  • 94% saw dramatic length & volume*
  • 90% saw base-to-tip curl*
  • 94% saw visible lift*
  • 100% saw long-wearing results*


*Results observed in a consumer panel survey

They're Real! Lengthening Mascara is the #1 best-selling Prestige Mascara in the US*

*Source: The NPD Group, Inc. / BeautyTrends, US Prestige Makeup Item Dollar Sales, January 2015 - December 2015

Position wand horizontally & wiggle brush from side to side, base to tip, to achieve maximum volume, length & lift. Hold wand vertically & stroke upward to curl & separate. Layer generously as desired.

Beauty tip: Want a big, doe-eyed look? Fan corner lashes outward with the custom-domed tip. The precision bristles make it easy!
Water (Aqua), Paraffin, Polybutene, Styrene/Acrylates/Ammonium Methacrylate Copolymer, Beeswax (Cera Alba), Bis-Diglyceryl Polyacyladipate-2, C18-36 Acid Triglyceride, Palmitic Acid, Stearic Acid, Triethanolamine, VP/Eicosene Copolymer, Acacia Senegal Gum, Hydroxyethylcellulose, Phenoxyethanol, Tetrasodium EDTA, Butylene Glycol, Caprylyl Glycol, Tocopheryl Acetate, Sodium Laureth-12 Sulfate, Glycerin, Potassium Sorbate, Sericin, Calcium Chloride, Sodium Hyaluronate, Tilia Tomentosa Bud Extract, Citric Acid, BHT, Sorbic Acid. May Contain: Iron Oxides (CI 77491, CI 77492, CI 77499), Ultramarines (CI 77007), Chromium Oxide Greens (CI 77288), Chromium Hydroxide Green (CI 77289), Titanium Dioxide (CI 77891).

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Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
Benefit CosmeticsThey're Real! Lengthening Mascara
 
4.3

(based on 6884 reviews)

85%

of respondents would recommend this to a friend.

Pros

  • Lengthens (4293)
  • Adds volume (4019)
  • Defines & separates (3905)
  • Great brush (3787)
  • Applies evenly (3691)

Cons

  • Difficult to remove (1301)
  • Dries out quickly (504)
  • Flakes (410)
  • Smudges or runs (354)
  • Sticky texture (354)

Best Uses

  • Anytime (4428)
  • Daytime (1322)
  • Going out (1301)
  • Daily use (543)
  • Special occasions (227)
    • Reviewer Profile:
    • Classic style (2982), Natural style (2395), Trendy style (952)
    • Skin Tone:
    • Medium (533), Fair (489), Deep (28)

Reviewed by 6884 customers

Displaying reviews 1-10

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2.0

Didn't meet my expectations

By Ali S.

from Irvine, CA

About Me Classic Style

Verified Buyer

Pros

  • Doesn't Clump

Cons

    Best Uses

    • Daytime

    Comments about Benefit Cosmetics They're Real! Lengthening Mascara:

    I was really excited to try this product, but it didn't meet my expectations. I was using two mascaras, one for length and one for volume, and I was hoping this could be my one trick pony. But the applicator is very hard and it separated my lashes but didn't add volume.

     
    5.0

    I would buy more of it

    By Sodapop

    from Pike road, Al

    About Me Natural Style

    Verified Buyer

    Pros

    • Adds Volume

    Cons

      Best Uses

      • Anytime

      Comments about Benefit Cosmetics They're Real! Lengthening Mascara:

      I put on it twice and it stay all day

       
      5.0

      My second time purchasing

      By Mileth♡

      from Elk Grove, CA

      About Me Natural Style

      Verified Buyer

      Pros

      • Applies Evenly
      • Defines & Separates
      • Doesn't Clump
      • Great Brush
      • Lengthens

      Cons

      • Difficult To Remove
      • Sticky Texture

      Best Uses

      • Anytime
      • Daytime
      • Going Out

      Comments about Benefit Cosmetics They're Real! Lengthening Mascara:

      I love using this mascara!! I don't use mascara often cause my lashes are already long and curly but using this makes 'em pop without having to cake on a bunch of layers to get the pay off you want. I also really love that I don't ever get little clumps in my lashes. It really hard to take off though is the downside, when I wear on a night out and take it off when I get home I'll still have some on the roots in the morning

       
      5.0

      I love this brush and the formula is WOW!

      By Lola

      from Metro Detroit

      About Me Trendy Style

      Verified Buyer

      Pros

      • Adds Volume
      • Defines & Separates
      • Doesn't Clump
      • Great Brush
      • Lengthens

      Cons

        Best Uses

        • Anytime

        Comments about Benefit Cosmetics They're Real! Lengthening Mascara:

        The brush is the best I've ever used i.e. excellent to separate and shape lashes. The formula adds volume, lengthens and is the right consistency. It doesn't run or flake and stays on until I easily remove it before bedtime.

         
        3.0

        not as great as i expected

        By redlipsticklvr9

        from SS, MD

        About Me Trendy Style

        Verified Buyer

        Pros

        • Applies Evenly
        • Defines & Separates
        • Doesn't Clump
        • Lengthens

        Cons

        • Difficult To Remove
        • doesnt add as much volume as i'd like

        Best Uses

        • Daytime

        Comments about Benefit Cosmetics They're Real! Lengthening Mascara:

        i liked the idea of this mascara but it fell short for me. it doesn't fatten up my lashes as much as I would like. yes it lengthens but my lashes aren't as thick as I would like them.

         
        5.0

        Just love this mascara

        By Janet

        from Palm Springs

        About Me Classic Style

        Verified Buyer

        Pros

        • Applies Evenly
        • Defines & Separates
        • Great Brush
        • Lengthens

        Cons

        • Dries Out Quickly

        Best Uses

        • Anytime

        Comments about Benefit Cosmetics They're Real! Lengthening Mascara:

        Wear this everyday. Doesnt dry out my lashes

         
        5.0

        Nothing else compares

        By JoJo

        from Magnolia, Nj

        About Me Classic Style

        Verified Buyer

        Pros

        • Adds Volume
        • Applies Evenly
        • Defines & Separates
        • Doesn't Clump
        • Great Brush
        • Lengthens

        Cons

          Best Uses

          • Anytime

          Comments about Benefit Cosmetics They're Real! Lengthening Mascara:

          The best mascara I have ever used!

           
          3.0

          Had greater expectations for lengthening my lashes.

          By Pav

          from Concord, CA

          About Me Classic Style

          Verified Buyer

          Pros

          • Applies Evenly
          • Doesn't Clump
          • Great Brush

          Cons

            Best Uses

            • Daytime

            Comments about Benefit Cosmetics They're Real! Lengthening Mascara:

            Use it daily. Will try another product in the future.

             
            2.0

            Not that great

            By Amber Michele

            from New Jersey

            Verified Buyer

            Pros

            • Applies Evenly

            Cons

            • Flakes
            • Smudges or Runs
            • Sticky Texture

            Best Uses

              Comments about Benefit Cosmetics They're Real! Lengthening Mascara:

              Did nothing for my lashes
              Horrible brush
              Better off with better than sex mascara

               
              5.0

              My fave!

              By Nelle

              from Davenport, IA

              About Me Natural Style

              Verified Buyer

              Pros

              • Adds Volume
              • Applies Evenly
              • Defines & Separates
              • Doesn't Clump
              • Great Brush
              • Lengthens

              Cons

                Best Uses

                • Anytime

                Comments about Benefit Cosmetics They're Real! Lengthening Mascara:

                I can't live without They're Real! I won't buy any other kind of mascara. I'm an addict!

                Displaying reviews 1-10

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                Q&A

                Product Q&A

                Do you have questions about this product?

                Get answers from in-house experts.

                42 Questions | 42 Answers
                Displaying questions 1-10Previous | Next »
                • Q:

                  Where is it made?
                  Asked on 4/18/2016 by BB from Panama City Beach FL

                  1 answer

                  • Brand Expert

                    A:

                    Hi gorgeous! Our They're Real! mascara is made in France.

                    Answered on 4/21/2016 by Brand Expert from Benefit Cosmetics
                • Q:

                  Does They're Real mascara come off with soap and water. How large is the brush?
                  Asked on 3/28/2016 by Lori from Harrisburg, PA

                  1 answer

                  • Brand Expert

                    A:

                    Hi gorgeous! I recommend using our They're Real! Remover (Item #: 2276973) to remove our mascara! The brush is medium length!

                    Answered on 3/30/2016 by Brand Expert from Benefit Cosmetics
                • Q:

                  Is this product hypoallergenic?
                  Asked on 11/7/2015 by Abby

                  1 answer

                  • Brand Expert

                    A:

                    Hi gorgeous!

                    Benefit does not test for or claim that our products are hypo-allergenic (least likely to cause an allergic reaction) or non-comedogenic (does not cause pimples & blackheads). If you have a specific allergy, please contact Benefit Customer Care (https://www.benefitcosmetics.com/help/customerCare) to determine if a product is suitable for your skin.

                    xoxo, B

                    Answered on 11/9/2015 by Product POREfessional from Benefit Cosmetics
                • Q:

                  Is it waterproof?
                  Asked on 11/6/2015 by amy from linwood,nc

                  1 answer

                  • Staff Expert

                    A:

                    No, this product is not waterproof. It is water-resistant.

                    Answered on 11/6/2015 by Staff Expert from ULTA Beauty
                • Q:

                  Is it waterproof?
                  Asked on 11/5/2015 by amy from linwood,nc

                  1 answer

                  • Staff Expert

                    A:

                    No, this product is not waterproof. It is water resistant.

                    Answered on 11/6/2015 by Staff Expert from ULTA Beauty
                • Q:

                  Is this paraben free?
                  Asked on 10/30/2015 by Britt from St louis

                  1 answer

                  • Staff Expert

                    A:

                    Yes, this mascara is paraben-free.

                    Answered on 11/4/2015 by Staff Expert from ULTA Beauty
                • Q:

                  Is this product water resistant ?
                  Asked on 9/27/2015 by Make up freak from California

                  1 answer

                  • Brand Expert

                    A:

                    They're Real! mascara is water-resistant, gorgeous!

                    xoxo, B

                    Answered on 10/1/2015 by Product POREfessional from Benefit Cosmetics
                • Q:

                  is this product good for eyes that tear easily?
                  Asked on 9/15/2015 by Libby from OKC

                  1 answer

                  • Brand Expert

                    A:

                    They're real! is not waterproof, gorgeous! However, the long-wearing formula won't smudge or dry out!

                    xoxo, B

                    Answered on 9/18/2015 by Product POREfessional from Benefit Cosmetics
                • Q:

                  Is it waterproof?
                  Asked on 8/4/2015 by Gail from Mpls. MN

                  1 answer

                  • Brand Expert

                    A:

                    Hi gorgeous!

                    They're real! mascara is not waterproof.

                    xoxo, B

                    Answered on 8/5/2015 by Product POREfessional from Benefit Cosmetics
                • Q:

                  I have a problem with my mascara smudging off onto my brow bone. I have long eye lashes and a defined brow bone. How is this product different from all the other mascaras?
                  Asked on 7/31/2015 by KT from KS

                  1 answer

                  • Brand Expert

                    A:

                    Hi gorgeous!

                    They're real! mascara features a long-wearing formula that won't smudge or dry out!

                    xoxo, B

                    Answered on 8/3/2015 by Product POREfessional from Benefit Cosmetics
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