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Urban Decay Cosmetics Original Eyeshadow Primer Potion

Urban Decay Cosmetics

Original Eyeshadow Primer Potion

Item #: 2229939

A seemingly impossible feat, Urban Decay found a way to make Eye Shadow Primer Potion even better. With revamped packaging that includes an applicator, this legendary primer looks more gorgeous and applies with more versatility. And the formula still packs the powers it's famous for: 24-hour, crease-free shadow, more vibrant color and smoother application.

Once you've tried Eye Shadow Primer Potion, you'll never want to live without it. Space-age polymer technology fills in any imperfections on the skin's surface, prepping your lids for all-day shadow. Urban Decay's paraben-free Original finish glides on smoothly, blends beautifully on all skin tones and dries invisibly.

Easy on the eyes in more ways than one, this coveted primer now comes in revamped packaging with gorgeous ombré artwork and a faceted, jewel-like cap. Squeeze the Potion directly from the tube or use the flocked wand applicator. Either way, you get precise, controlled application every time.
Smooth on just a touch of Eye Shadow Primer Potion before your shadow for 24 hours of wear and NO creasing. You can also wear alone for a subtle neutral look.

Pro tip: Can also serve as shadows or highlighters!
Isododecane, Talc, Cyclopentasiloxane, Disteardimonium Hectorite, Trimethylsiloxysilicate, Trihydroxystearin, Polyethylene, Triethylhexanoin, Hydroxystearic/Linolenic/Oleic Polyglycerides, Sorbitan Sesquioleate, VP/Eicosene Copolymer, Dimethicone, PEG-40 Stearate, Phenoxyethanol, Synthetic Beeswax, Propylene Carbonate, Aqua (Water/Eau). May Contain: Mica, CI 77891 (Titanium Dioxide), CI 774491/77492/774499 (Iron Oxides), CI 77163 (Bismuth Oxychloride).

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Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
Urban Decay CosmeticsOriginal Eyeshadow Primer Potion
 
4.7

(based on 1771 reviews)

96%

of respondents would recommend this to a friend.

Pros

  • Long lasting (1450)
  • Applies smoothly (1434)
  • Crease resistant (1324)
  • Blends easily (1090)
  • Silky texture (807)

Cons

  • Creases (54)
  • Doesn't blend well (38)
  • Difficult to apply (37)
  • Wears off easily (25)
  • Smudges or flakes (23)

Best Uses

  • Everyday (1458)
  • Going out (907)
  • Work (814)
  • Natural effect (647)
  • Smokey effect (566)
    • Was this a gift?:
    • No (7)
    • Reviewer Profile:
    • Natural style (665), Classic style (661), Trendy style (285)
    • Skin Tone:
    • Fair (868), Medium (705), Deep (59)

Reviewed by 1771 customers

Displaying reviews 1-10

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5.0

I would recommend this product.

By Randy

from Verona, ND

About Me Classic Style

Verified Buyer

Pros

  • Blends Well
  • Easy Removal
  • Easy To Apply
  • Good Colors
  • Good Pigmentation
  • Good Variety of Colors
  • Long Lasting
  • Smooth Look

Cons

    Best Uses

    • Everyday

    Comments about Urban Decay Cosmetics Original Eyeshadow Primer Potion:

    I love this product. I have oily eyelids and this helps me keep my eyeliner and eyeshadow on all day.

    • Skin Tone:
    • Medium
     
    5.0

    CLASSIC

    By Neenah

    from La Habra, CA

    Verified Buyer

    Pros

    • Easy To Apply

    Cons

      Best Uses

      • Everyday

      Comments about Urban Decay Cosmetics Original Eyeshadow Primer Potion:

      This was the first eye shadow primer I purchased years ago. Then I thought I should try other primers and I was disappointed. This product is perfect. Perfect texture, perfect consistency, and it makes my eyeshadow last all day and night (when I accidentally fall asleep with my makeup on). Never leaving this primer again.

      • Skin Tone:
      • Medium
       
      5.0

      I can no longer live without this product!

      By Chich

      from Carmichael, CA

      About Me Classic Style

      Verified Buyer

      Pros

      • Easy To Apply
      • Long Lasting
      • Smooth Look

      Cons

        Best Uses

        • Everyday

        Comments about Urban Decay Cosmetics Original Eyeshadow Primer Potion:

        I've worn eye shadow most of my adult life (I'm now 75 yr. old), and I've never used anything close to how good this is as a shadow base.

        • Skin Tone:
        • Fair
         
        5.0

        By 11pikea

        from Cedar falls,ia

        About Me Natural Style

        Verified Reviewer

        Pros

        • Blends Well
        • Easy Removal
        • Easy To Apply
        • Long Lasting
        • Smooth Look

        Cons

          Best Uses

          • Everyday

          Comments about Urban Decay Cosmetics Original Eyeshadow Primer Potion:

          I have very oily eyelids and this is great for keeping eyeshadow on all day.

          • Skin Tone:
          • Fair
           
          5.0

          I wouldn't buy any else

          By maltese

          from penna

          About Me Natural Style

          Verified Buyer

          Pros

          • Blends Well
          • Easy Removal
          • Easy To Apply
          • Long Lasting
          • Smooth Look

          Cons

            Best Uses

            • Going Out

            Comments about Urban Decay Cosmetics Original Eyeshadow Primer Potion:

            my eye shadow does not crease with this product

            • Skin Tone:
            • Fair
             
            5.0

            I love this product

            By Super mom

            from Cicero il

            About Me Natural Style

            Verified Buyer

            Pros

            • Easy To Apply
            • Good Pigmentation
            • Long Lasting
            • Smooth Look

            Cons

              Best Uses

              • Everyday

              Comments about Urban Decay Cosmetics Original Eyeshadow Primer Potion:

              Loved

              • Skin Tone:
              • Medium
               
              5.0

              A godsend

              By Courtney

              from Florida

              About Me Natural Style

              Verified Buyer

              Pros

              • Blends Well
              • Easy Removal
              • Easy To Apply
              • Long Lasting
              • Smooth Look

              Cons

                Best Uses

                • Everyday

                Comments about Urban Decay Cosmetics Original Eyeshadow Primer Potion:

                I have been using this prouduct for over a year now and I couldn't imagine switching to anything else but this . Its a wonderful product because it's not greasy , doesn't clump , and it HOLDS your eyeshadow . I were this everytime I put eyeshadow on and I'll even put it under my eyes if I put makeup under there too . Works flawlessly!

                • Skin Tone:
                • Fair
                 
                5.0

                I love it!

                By Kayla

                from Maryland

                About Me Natural Style

                Verified Reviewer

                Pros

                • Easy Removal
                • Easy To Apply
                • Good Colors
                • Long Lasting
                • Smooth Look

                Cons

                  Best Uses

                  • Everyday

                  Comments about Urban Decay Cosmetics Original Eyeshadow Primer Potion:

                  I first bought this product in the travel size and I love it! It makes all of my shadows last all day, I do set it with a single shadow from Wet N Wild call Creme Brulee. I bought the travel size well over a month ago and it still as a ton of product in it. You do not need to use a lot of this product at all.

                  • Skin Tone:
                  • Fair
                   
                  5.0

                  The best primer out there

                  By Molly

                  from Greensboro, NC

                  About Me Classic Style

                  Verified Buyer

                  Pros

                  • Easy Removal
                  • Easy To Apply
                  • Long Lasting
                  • Smooth Look

                  Cons

                    Best Uses

                    • Everyday

                    Comments about Urban Decay Cosmetics Original Eyeshadow Primer Potion:

                    I have used this primer for a couple of years and I thought I would try something new. I gave the new one about a month and I had to go back to UD. My color stays perfect for the entire day and I often don't even need to touch it up after work.

                    • Skin Tone:
                    • Fair
                     
                    5.0

                    Amazing for Hooded for eyes!!!!

                    By ZZmomma213

                    from Raleigh, NC

                    About Me Classic Style

                    Verified Buyer

                    Pros

                    • Easy To Apply
                    • Long Lasting

                    Cons

                      Best Uses

                      • Everyday
                      • Sensitive Eyes

                      Comments about Urban Decay Cosmetics Original Eyeshadow Primer Potion:

                      This stuff is amazing for my hooded eyes, it keeps my eyeliner in place like nothing ive ever used!! Def recommend!!

                      • Skin Tone:
                      • Medium

                      Displaying reviews 1-10

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