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Urban Decay CosmeticsOriginal Eye Shadow Primer Potion

Urban Decay Cosmetics

Original Eye Shadow Primer Potion

Item #: 2229939

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A seemingly impossible feat, Urban Decay found a way to make Eye Shadow Primer Potion even better. With revamped packaging that includes an applicator, this legendary primer looks more gorgeous and applies with more versatility. And the formula still packs the powers it's famous for: 24-hour, crease-free shadow, more vibrant color and smoother application.

Once you've tried Eye Shadow Primer Potion, you'll never want to live without it. Space-age polymer technology fills in any imperfections on the skin's surface, prepping your lids for all-day shadow. Urban Decay's paraben-free Original finish glides on smoothly, blends beautifully on all skin tones and dries invisibly.

Easy on the eyes in more ways than one, this coveted primer now comes in revamped packaging with gorgeous ombré artwork and a faceted, jewel-like cap. Squeeze the Potion directly from the tube or use the flocked wand applicator. Either way, you get precise, controlled application every time.
Smooth on just a touch of Eye Shadow Primer Potion before your shadow for 24 hours of wear and NO creasing. You can also wear alone for a subtle neutral look.

Pro tip: Can also serve as shadows or highlighters!
Isododecane, Cyclopentasiloxane, Disteardimonium Hectorite, Trimethylsiloxysilicate, Polyethylene, Trihydroxystearin, Triethylhexanoin, Isopropyl Lanolate, Sorbitan Sesquioleate, VP/Eicosene Copolymer, Dimethicone, PEG-40 Stearate, Propylene Carbonate, Phenoxyethanol, Synthetic Beeswax, Propylparaben, Methylparaben, Butylparaben, Ethylparaben, Isobutylparaben. May Contain: Mica, CI 77891 (Titanium Dioxide), CI 77491/ CI 77499 (Iron Oxides), CI 77163 (Bismuth Oxychloride).

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Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
Urban Decay CosmeticsOriginal Eye Shadow Primer Potion
 
4.7

(based on 1534 reviews)

96%

of respondents would recommend this to a friend.

Pros

  • Applies smoothly (1297)
  • Long lasting (1279)
  • Crease resistant (1198)
  • Blends easily (985)
  • Silky texture (731)

Cons

  • Creases (48)
  • Doesn't blend well (32)
  • Difficult to apply (22)
  • Wears off easily (21)
  • Smudges or flakes (18)

Best Uses

  • Everyday (1282)
  • Going out (806)
  • Work (736)
  • Natural effect (583)
  • Smokey effect (514)
    • Reviewer Profile:
    • Classic style (602), Natural style (577), Trendy style (247)
    • Skin Tone:
    • Fair (759), Medium (630), Deep (56)

Reviewed by 1534 customers

Displaying reviews 1-10

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5.0

Great product, no creases

By CarrieNJ

from Florida

About Me Classic Style

Verified Buyer

Pros

  • Applies Smoothly
  • Blends Easily
  • Crease Resistant
  • Long Lasting
  • Silky Texture

Cons

    Best Uses

    • Everyday

    Comments about Urban Decay Cosmetics Original Eye Shadow Primer Potion:

    I use this everyday and apply some shadow on my eyes. Since I wear glasses all the time and feel my eyes are an asset, I want them to stand out a bit but always my shadows, no matter what make I purchased, creased after a few hours. With this product, no creases ever, even 12-14 hrs later !

    • Skin Tone:
    • Fair
     
    5.0

    Love It!

    By Bere

    from Milwaukee, WI

    About Me Classic Style

    Verified Buyer

    Pros

    • Applies Smoothly
    • Blends Easily
    • Long Lasting

    Cons

      Best Uses

      • Going Out
      • Work

      Comments about Urban Decay Cosmetics Original Eye Shadow Primer Potion:

      I love this product, I am so glad that I made the purchase!

      • Skin Tone:
      • Fair
       
      5.0

      Simple does the job!

      By Anita

      from Houston, TX

      About Me Classic Style

      Verified Buyer

      Pros

      • Applies Smoothly
      • Blends Easily
      • Crease Resistant
      • Long Lasting

      Cons

        Best Uses

        • Everyday

        Comments about Urban Decay Cosmetics Original Eye Shadow Primer Potion:

        Great product! Easy to apply and wear. Holds both matte and glitter eye shadows perfectly for a full day use.

         
        3.0

        Was expecting more

        By Samantha

        from Brooklyn, NY

        About Me Natural Style

        Verified Buyer

        Comments about Urban Decay Cosmetics Original Eye Shadow Primer Potion:

        After hearing great things, I was excited to try this primer. I purchased it to use with the Naked2 palette, but I was disappointed when I didn't see a difference in my eyeshadow when I was wearing it as opposed to when I wasn't. In the end, I returned it.

        • Skin Tone:
        • Fair
         
        5.0

        Must have primer

        By Monica

        from Wayne, NJ

        About Me Classic Style

        Verified Buyer

        Pros

        • Applies Smoothly
        • Blends Easily
        • Crease Resistant
        • Easy To Apply
        • Great Color
        • Great Starter For Eyes
        • Long Lasting
        • Silky Texture

        Cons

          Best Uses

          • Everyday
          • Going Out
          • Natural Effect
          • Smokey Effect
          • Work

          Comments about Urban Decay Cosmetics Original Eye Shadow Primer Potion:

          Definitely the best primer. Apply before eye shadow and colors pop and last all day. Colors are more vibrant.

          • Skin Tone:
          • Medium
           
          5.0

          This stuff is amazing !

          By Andrea

          from College Station, TX

          About Me Natural Style

          Verified Buyer

          Pros

          • Blends Easily
          • Crease Resistant
          • Long Lasting

          Cons

            Best Uses

            • Everyday
            • Going Out
            • Work

            Comments about Urban Decay Cosmetics Original Eye Shadow Primer Potion:

            I love this product! It keeps my eyeshadow lasting all day. If I don't apply enough, I'll crease a little. But usually this product doesn't have any creasing and makes my eyeshadow pop. I would repurchase again!

            • Skin Tone:
            • Medium
             
            2.0

            I thought I would have loved it but........

            By Rhonda

            from Palmdale ca

            About Me Classic Style

            Verified Buyer

            Comments about Urban Decay Cosmetics Original Eye Shadow Primer Potion:

            I used this produt a couple of times and each time I use it I don't like it. But I own almost everything urban decay and all the pallets of eyeshadows. I wasn't using a primer until I started using a sample size of smash box photo finish eye primer ... I liked it a lot. It was smooth and th enough to move around and it would feel smooth and dry... So I felt like I needed to purchase the urban decay eye primer being that is the brand of everything I'm using ... Well I tried it and it went on watery. It smeerd it on and it stayed shinny and of it didn't really blend well. I thought we'll maybe I'm using it wrong it doing something wrong .. So the next day I shook it before I used it thinking it wouldn't be so watery ... Well it was the same .. And this time I only used a dab .... So I said no this product stands by its name and I love there products.. So I had to compare and I used smash box to following morning and omg wow what a difference ... I can honestly say I do not like this product from urban decay .. It is way to watery and its not thick at all.......

            • Skin Tone:
            • Fair
             
            5.0

            wish i had known about this years ago

            By MT Mom

            from Montana

            About Me Natural Style

            Verified Buyer

            Pros

            • Applies Smoothly
            • Blends Easily
            • Crease Resistant
            • Long Lasting
            • Silky Texture

            Cons

            • Expensive

            Best Uses

            • Everyday
            • Going Out
            • Work

            Comments about Urban Decay Cosmetics Original Eye Shadow Primer Potion:

            i use powdered eyeshadow for liner and this helps keep it in place!

            • Skin Tone:
            • Fair
             
            5.0

            Great product

            By lbu

            from St, Cluoud, MN

            About Me Classic Style

            Verified Buyer

            Pros

            • Applies Smoothly
            • Crease Resistant
            • Long Lasting
            • Silky Texture

            Cons

              Best Uses

              • Everyday

              Comments about Urban Decay Cosmetics Original Eye Shadow Primer Potion:

              My daughter recommended this product to me. It really helps me to even out my eyeshadow color and it helps my eyeshadow to last all day

              • Skin Tone:
              • Fair
               
              3.0

              Good primer but applicator leaves something to be desired

              By Karen

              from Chicago

              About Me Natural Style

              Verified Buyer

              Pros

              • Long Lasting

              Cons

              • Difficult To Apply

              Best Uses

              • Everyday

              Comments about Urban Decay Cosmetics Original Eye Shadow Primer Potion:

              The product itself is great, it keeps my eye shadow on and at the same strength all day long.

              However it is a pain in the butt to get it on. They recently changed the applicator and unfortunately didn't make it better. It doesn't apply smoothly or evenly and it's hard to get the edge of the eyelid. Even more unfortunately, the way the tube is, you can't squeeze the product out on to a different applicator. You're stuck with the inconvenience.

              • Skin Tone:
              • Fair

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              Q&A

              Product Q&A

              Do you have questions about this product?

              Get answers from in-house experts.

              24 Questions | 24 Answers
              Displaying questions 1-10Previous | Next »
              • Q:

                Does this primer also help eyeliner from wearing off, and can you use under eye as well to make eyeliner stay in place?
                Asked on 12/30/2015 by Mommyof3 from Hilmar Ca.

                1 answer

                • Staff Expert

                  A:

                  Yes, it will help! :-)

                  Answered on 1/6/2016 by Staff Expert from Ulta Beauty
              • Q:

                I will be getting married soon and will be doing my own makeup. Will this primer last well enough through the day and still look good in photos? My eyeshadow tends to crease and I need something that will go on matte and not crease.
                Asked on 12/20/2015 by kassy

                1 answer

                • Staff Expert

                  A:

                  Original Eye Shadow Primer Potion is a wonderful option for you based on your needs and concerns! It is an eye primer that, when applied to bare eyelids and followed with eyeshadow, helps to extend eye makeup's wear up to 24 hours and keep it crease-free! Original Eye Shadow Primer Potion dries matte and completely invisibly.

                  Answered on 12/23/2015 by Staff Expert from Ulta Beauty
              • Q:

                I was looking into this and is this the product where you put it on your eye and then put on eye shadow so it stays on all day or is that something else?
                Asked on 11/5/2015 by Sammy from oswego,il

                1 answer

                • Staff Expert

                  A:

                  Yes, this is it! It is an eye primer that, when applied to bare eyelids and followed with eyeshadow, helps to extend eye makeup's wear up to 24 hours and keep it crease-free!

                  Answered on 11/6/2015 by Staff Expert from ULTA Beauty
              • Q:

                Is it matte or shiny
                Asked on 10/16/2015 by :)

                1 answer

                • Staff Expert

                  A:

                  Original Eye Shadow Primer Potion dries matte and completely invisibly.

                  Answered on 10/20/2015 by Staff Expert from ULTA Beauty
              • Q:

                is this product vegan? cruelty free? is it natural? are there any animal products in this?
                Asked on 8/24/2015 by Andrea from Virgina

                1 answer

                • Staff Expert

                  A:

                  Urban Decay is a cruelty-free brand and is committed to ending animal testing. The Original Eye Shadow Primer Potion is vegan - in fact, all formulas of Eye Shadow Primer Potion are vegan! All ingredients are listed below for easy reference:

                  Isododecane, Talc, Cyclopentasiloxane, Disteardimonium Hectorite, Trimethylsiloxysilicate, Trihydroxystearin, Polyethylene, Triethylhexanoin, Hydroxystearic/Linolenic/Oleic Polyglycerides, Sorbitan Sesquioleate, VP/Eicosene Copolymer, Dimethicone, PEG-40 Stearate, Phenoxyethanol, Synthetic Beeswax, Propylene Carbonate, Aqua (Water/Eau). May Contain: Mica, CI 77891 (Titanium Dioxide), CI 774491/77492/774499 (Iron Oxides), CI 77163 (Bismuth Oxychloride).

                  Answered on 8/27/2015 by Staff Expert from ULTA Beauty
              • Q:

                Is this product a squeeze tube or a wand?
                Asked on 6/18/2015 by Laurel from US

                1 answer

                • Staff Expert

                  A:

                  Original Eye Shadow Primer Potion features a wand applicator built into its cap. To view it, please select the second product image on the product page.

                  Answered on 6/18/2015 by Staff Expert from ULTA Beauty
              • Q:

                Is this product safe to use for those of us with Celiac disease, i.e. is it gluten-free? It seems like a silly question, but you'd be amazed how many beauty ingredients are sourced from grains. I had to throw away a lip gloss that featured wheat germ oil, for example. (It took me weeks of extreme unpleasantness to figure that one out.) I've heard wonderful things about this primer, & have wanted to try it for ages. Thank you for watching out for me!
                Asked on 5/1/2015 by Valkyrie

                1 answer

                • Staff Expert

                  A:

                  The Original Eye Shadow Primer Potion is gluten-free, paraben-free, and vegan (free of animal byproducts) as well!

                  Answered on 5/5/2015 by Staff Expert from ULTA Beauty
              • Q:

                How many ounces are in it
                Asked on 4/2/2015 by cassie

                1 answer

                • Staff Expert

                  A:

                  0.37 oz.

                  Answered on 4/3/2015 by Staff Expert from ULTA.com
              • Q:

                I want to use this product,but is good for older women's skin.Sometimes their skin is very drying.even if I use a lotion underneath.
                Asked on 1/19/2015 by budget buyer from Palmdale,Ca.

                1 answer

                • Staff Expert

                  A:

                  You may prefer Urban Decay Anti-Aging Eyeshadow Primer Potion (Item #: 2260927), which provides the same 24-hour vibrant crease-free shadow wear that this original product does, plus helps to minimize the appearance of wrinkles in 8 weeks. Learn more here:
                  http://www.ulta.com/ulta/browse/productDetail.jsp?productId=xlsImpprod5640314

                  Answered on 1/23/2015 by Staff Expert from ULTA.com
              • Q:

                How long is this good for after you buy it? Does it expire? I bought one a year ago and only used it like 2 or 3 times so far so I want to know if it's still good to use
                Asked on 12/4/2014 by rubi

                1 answer

                • Staff Expert

                  A:

                  The shelf life (without use) for the product is up to three years. The period for expiration after opening the product is six months.

                  Answered on 12/9/2014 by Staff Expert from ULTA.com
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