ULTA
  • Home
  • / Makeup
  • / Eyes
  • / Primer
  • / Original Eyeshadow Primer Potion
Urban Decay CosmeticsOriginal Eyeshadow Primer Potion
Urban Decay Cosmetics

Original Eyeshadow Primer Potion

Item #: 2229939

Special Free Gift with Purchase! Click for Offer Details
Ask a Question
GIFT WITH PURCHASE

FREE sample Naked Flushed in Streak with any $30 Urban Decay purchase (offer valid 2/22/15-3/14/15 or while supplies last)

$5.00 Value

FREE Naked Flushed sample in Streak w/any $30 Urban Decay purchase
Details+
How to Use+
Ingredients+
Shipping & Coupon Restrictions+

Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
Urban Decay CosmeticsOriginal Eyeshadow Primer Potion
 
4.7

(based on 1186 reviews)

96%

of respondents would recommend this to a friend.

Pros

  • Applies smoothly (1044)
  • Long lasting (1015)
  • Crease resistant (960)
  • Blends easily (785)
  • Silky texture (581)

Cons

  • Creases (38)
  • Doesn't blend well (27)
  • Wears off easily (17)
  • Smudges or flakes (13)
  • Pricey / poor value (11)

Best Uses

  • Everyday (1017)
  • Going out (640)
  • Work (586)
  • Natural effect (459)
  • Smokey effect (403)
    • Reviewer Profile:
    • Classic style (471), Natural style (437), Trendy style (199)
    • Skin Tone:
    • Fair (589), Medium (489), Deep (44)

Reviewed by 1186 customers

Sort by

Displaying reviews 1-10

Back to top

Previous | Next »

 
5.0

Amazing!!

By Lilit

from California

About Me Classic Style

Verified Reviewer

Pros

  • Applies Smoothly
  • Crease Resistant
  • Long Lasting

Cons

    Best Uses

    • Everyday

    Comments about Urban Decay Cosmetics Original Eyeshadow Primer Potion:

    I had just about given up hope on wearing eyeshadow thanks to my super oily lids. No matter what brand of eyeshadow and/or primer, the eyesahdows always creased after an hour or two. Thank goodness for Ulta and the nice salesperson who suggested UD's primer! I tried it out and for the first time ever I had my eyeshadow on all day with no creasing at all! Best of all considering the price is how little I need to apply. With just a tiny dot on my pinky I get all day creasless shadow. My only issue is that the primer is much lighter than my skintone, so anything not covered in shadow looks off, but I fix this with a cream eyeshadow over it :)

    • Skin Tone:
    • Medium
     
    5.0

    LOVE this. can't go without it

    By Brooke

    from Newberg, OR

    About Me Classic Style

    Verified Buyer

    Pros

    • Applies Smoothly
    • Blends Easily
    • Crease Resistant
    • Great Color
    • Long Lasting
    • Silky Texture

    Cons

      Best Uses

      • Everyday
      • Going Out
      • Natural Effect
      • Smokey Effect
      • Work

      Comments about Urban Decay Cosmetics Original Eyeshadow Primer Potion:

      After using this, I don't even bother to do my eye make-up without it. It makes applying my shadows so much easier, they blend together nicer and they stay on ALL day! Can't say enough good things about this product.

      • Skin Tone:
      • Fair
       
      5.0

      Favorite Primer Ever!!

      By evilalva

      from Alice, TX

      About Me Trendy Style

      Verified Buyer

      Pros

      • Applies Smoothly
      • Blends Easily
      • Crease Resistant
      • Silky Texture

      Cons

        Best Uses

        • Everyday

        Comments about Urban Decay Cosmetics Original Eyeshadow Primer Potion:

        One of my favorite items.

        • Skin Tone:
        • Fair
         
        5.0

        Loving urban decay shadow primer

        By Lover of makeup

        from Darlington SC

        About Me Classic Style

        Verified Buyer

        Pros

        • Applies Smoothly
        • Crease Resistant
        • Keeps My Shadow In Place
        • Long Lasting

        Cons

          Best Uses

          • Everyday

          Comments about Urban Decay Cosmetics Original Eyeshadow Primer Potion:

          Without primer my eyeshadow disappears before I can drive to work. The urban decay keeps my shadow in place all day with little to no creasing.

          • Skin Tone:
          • Deep
           
          5.0

          No other Primer compares

          By Heather

          from California

          About Me Natural Style

          Verified Reviewer

          Pros

          • Applies Smoothly
          • Crease Resistant
          • Long Lasting
          • Silky Texture

          Cons

            Best Uses

            • Everyday

            Comments about Urban Decay Cosmetics Original Eyeshadow Primer Potion:

            I love this product. It's a little bit on the pricey side for my taste, but I haven't found any thing that really compares in a drug store product. It is quality I am a willing to spend money on. For me, my eyeshadow is the most important part of my makeup everyday, so if I can find a product that makes it stay as long as possible, I am all over it. This product is 100% all it claims to be.

            • Skin Tone:
            • Fair
             
            5.0

            Love love love

            By Chocolate luver

            from Fargo ND

            About Me Natural Style

            Verified Buyer

            Pros

            • Applies Smoothly
            • Blends Easily
            • Crease Resistant
            • Long Lasting

            Cons

              Best Uses

              • Everyday

              Comments about Urban Decay Cosmetics Original Eyeshadow Primer Potion:

              Only product I have found that will keep my eye ake up on

              • Skin Tone:
              • Fair
               
              5.0

              amazing.

              By sam

              from illinois

              Verified Buyer

              Comments about Urban Decay Cosmetics Original Eyeshadow Primer Potion:

              amazing.

               
              5.0

              Must have!

              By Deidre

              from New York

              About Me Natural Style

              Verified Buyer

              Pros

              • Applies Smoothly
              • Blends Easily
              • Crease Resistant
              • Long Lasting
              • Silky Texture

              Cons

                Best Uses

                • Everyday
                • Going Out
                • Natural Effect
                • Smokey Effect
                • Work

                Comments about Urban Decay Cosmetics Original Eyeshadow Primer Potion:

                I use this every day for every reason. This is the only primer I have ever used that doesn't crease my shadow over time!

                • Skin Tone:
                • Fair
                 
                5.0

                Best primer ever!

                By Naturally Simple

                from Philly

                About Me Natural Style

                Verified Buyer

                Pros

                • Applies Smoothly
                • Blends Easily
                • Crease Resistant
                • Eyeshadow Stays All Day
                • Long Lasting
                • Silky Texture

                Cons

                  Best Uses

                  • Everyday
                  • Going Out
                  • Natural Effect
                  • Smokey Effect
                  • Work

                  Comments about Urban Decay Cosmetics Original Eyeshadow Primer Potion:

                  Super easy to apply. Goes on super smooth and shadow stays on absolutely all day without need for a touchup. Love this product!!!!

                  • Skin Tone:
                  • Fair
                   
                  5.0

                  Best Eye Primer on the Market

                  By Moe

                  from St. Louis, MO

                  About Me Classic Style

                  Verified Buyer

                  Pros

                  • Applies Smoothly
                  • Blends Easily
                  • Crease Resistant
                  • Great Color
                  • Long Lasting
                  • Silky Texture

                  Cons

                  • No cons

                  Best Uses

                  • Everyday
                  • I use it every day

                  Comments about Urban Decay Cosmetics Original Eyeshadow Primer Potion:

                  Use only a small amount before applying power shadow. Your shadow will not crease.

                  • Skin Tone:
                  • Medium

                  Displaying reviews 1-10

                  Back to top

                  Previous | Next »

                  Q&A

                  Product Q&A

                  Do you have questions about this product?

                  Get answers from in-house experts.

                  16 Questions | 16 Answers
                  Displaying questions 1-10Previous | Next »
                  • Q:

                    I want to use this product,but is good for older women's skin.Sometimes their skin is very drying.even if I use a lotion underneath.
                    Asked on 1/19/2015 by budget buyer from Palmdale,Ca.

                    1 answer

                    • Staff Reviewer

                      A:

                      You may prefer Urban Decay Anti-Aging Eyeshadow Primer Potion (Item #: 2260927), which provides the same 24-hour vibrant crease-free shadow wear that this original product does, plus helps to minimize the appearance of wrinkles in 8 weeks. Learn more here:
                      http://www.ulta.com/ulta/browse/productDetail.jsp?productId=xlsImpprod5640314

                      Answered on 1/23/2015 by Staff Expert from ULTA.com
                  • Q:

                    How long is this good for after you buy it? Does it expire? I bought one a year ago and only used it like 2 or 3 times so far so I want to know if it's still good to use
                    Asked on 12/4/2014 by rubi

                    1 answer

                    • Staff Reviewer

                      A:

                      The shelf life (without use) for the product is up to three years. The period for expiration after opening the product is six months.

                      Answered on 12/9/2014 by Staff Expert from ULTA.com
                  • Q:

                    How much product us in this tube? Ounces?
                    Asked on 11/8/2014 by Robin from NC

                    1 answer

                    • Staff Reviewer

                      A:

                      This product's size is 0.37 oz.

                      Answered on 11/10/2014 by Staff Expert from ULTA.com
                  • Q:

                    What is difference between original and eden primer?
                    Asked on 10/24/2014 by Alma

                    1 answer

                    • Staff Reviewer

                      A:

                      Original Eyeshadow Primer Potion dries invisibly, while Eden features a nude matte finish that can double as eyeshadow.

                      Answered on 10/27/2014 by Staff Expert from ULTA.com
                  • Q:

                    Can I apply this product in my eyebrows as a wax primer? I seen gurus doing it.
                    Asked on 10/18/2014 by BeautyMe from California

                    1 answer

                  • Q:

                    Is this safe to wear for contact lense users or do you recommend another primer. Not sure about blurring over lenses. Thank you
                    Asked on 10/15/2014 by Suzanne

                    1 answer

                    • Staff Reviewer

                      A:

                      Yes, Primer Potion is safe to use for those wearing contact lenses.

                      Answered on 10/20/2014 by Staff Expert from ULTA.com
                  • Q:

                    Can this product be used under the eyes then apply concealer
                    Asked on 10/4/2014 by forme from san antonio tx

                    1 answer

                    • Staff Reviewer

                      A:

                      Primer Potion is tested and approved for use on the eye area, so it should not cause irritation when used this way; however, it is not indicated for specific use as a concealer primer for the under eye area. It is indicated for use as an eyeshadow primer applied to the eyelids.

                      Answered on 10/6/2014 by Staff Expert from ULTA.com
                  • Q:

                    Does this work well with liquid eyeliner pens?
                    Asked on 9/26/2014 by kaili from hawaii

                    1 answer

                    • Staff Reviewer

                      A:

                      Yes, applying Primer Potion to your lids helps to keep liquid eyeliner in place, too, as well as your eyeshadow!

                      Answered on 9/29/2014 by Staff Expert from ULTA.com
                  • Q:

                    Do any of the urban decay primers come with application wand?
                    Asked on 8/14/2014 by Ileana from New jersey

                    1 answer

                    • Staff Reviewer

                      A:

                      None of the Primer Potions include an applicator. We recommend applying a small amount using your fingers, although you can certainly use an eyeshadow or eye detail brush to apply.

                      Answered on 8/18/2014 by Staff Expert from ULTA.com
                  • Q:

                    Is this oil free?
                    Asked on 8/5/2014 by Megan from Illinois

                    1 answer

                    • Staff Reviewer

                      A:

                      This product is not oil-free.

                      Answered on 8/6/2014 by Staff Expert from ULTA.com
                  Displaying questions 1-10Previous | Next »

                  Do you have a question about this product?