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Urban Decay Cosmetics Original Eyeshadow Primer Potion

Urban Decay Cosmetics

Original Eyeshadow Primer Potion

Item #: 2229939

A seemingly impossible feat, Urban Decay found a way to make Eye Shadow Primer Potion even better. With revamped packaging that includes an applicator, this legendary primer looks more gorgeous and applies with more versatility. And the formula still packs the powers it's famous for: 24-hour, crease-free shadow, more vibrant color and smoother application.

Once you've tried Eye Shadow Primer Potion, you'll never want to live without it. Space-age polymer technology fills in any imperfections on the skin's surface, prepping your lids for all-day shadow. Urban Decay's paraben-free Original finish glides on smoothly, blends beautifully on all skin tones and dries invisibly.

Easy on the eyes in more ways than one, this coveted primer now comes in revamped packaging with gorgeous ombré artwork and a faceted, jewel-like cap. Squeeze the Potion directly from the tube or use the flocked wand applicator. Either way, you get precise, controlled application every time.
Smooth on just a touch of Eye Shadow Primer Potion before your shadow for 24 hours of wear and NO creasing. You can also wear alone for a subtle neutral look.

Pro tip: Can also serve as shadows or highlighters!
Isododecane, Talc, Cyclopentasiloxane, Disteardimonium Hectorite, Trimethylsiloxysilicate, Trihydroxystearin, Polyethylene, Triethylhexanoin, Hydroxystearic/Linolenic/Oleic Polyglycerides, Sorbitan Sesquioleate, VP/Eicosene Copolymer, Dimethicone, PEG-40 Stearate, Phenoxyethanol, Synthetic Beeswax, Propylene Carbonate, Aqua (Water/Eau). May Contain: Mica, CI 77891 (Titanium Dioxide), CI 774491/77492/774499 (Iron Oxides), CI 77163 (Bismuth Oxychloride).

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Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
Urban Decay CosmeticsOriginal Eyeshadow Primer Potion
 
4.7

(based on 1713 reviews)

96%

of respondents would recommend this to a friend.

Pros

  • Applies smoothly (1429)
  • Long lasting (1413)
  • Crease resistant (1319)
  • Blends easily (1086)
  • Silky texture (804)

Cons

  • Creases (54)
  • Doesn't blend well (38)
  • Difficult to apply (36)
  • Wears off easily (25)
  • Smudges or flakes (23)

Best Uses

  • Everyday (1424)
  • Going out (886)
  • Work (811)
  • Natural effect (643)
  • Smokey effect (564)
    • Reviewer Profile:
    • Classic style (650), Natural style (642), Trendy style (282)
    • Skin Tone:
    • Fair (852), Medium (685), Deep (58)

Reviewed by 1713 customers

Displaying reviews 1-10

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5.0

My Holy Grail of eyeshadow primers!

By Jul

from W

About Me Classic Style

Pros

  • Applies Smoothly
  • Blends Easily
  • Crease Resistant
  • Long Lasting
  • Silky Texture

Cons

    Best Uses

    • Everyday
    • Going Out
    • Natural Effect
    • Smokey Effect
    • Work

    Comments about Urban Decay Cosmetics Original Eyeshadow Primer Potion:

    This eyeshadow primer is IT for me! I've tried the other colored/altered versions, but I like this one best. It's the most neutral and the formula lasts better than the others. I have oily skin and my eyeshadow smudges and creases with other primers, but this one keeps in place ALL NIGHT-- I've slept in this and woken up with still-perfect eyeshadow the next morning.
    I don't have the new tube with the wand, so I can't comment on its current packaging, but I would still apply it with my fingers, regardless. The hard-plastic packaging they had a couple years ago had a little doe-foot want and I feel like the formula blends better without the wand. You also don't need much product, and I always felt like the wand they used to have applied more product than was necessary, and thereby wasted it.

    • Skin Tone:
    • Fair
     
    1.0

    I heard this was a great to use but it didn't work for me

    By N

    from Co.

    About Me Classic Style

    Verified Buyer

    Pros

      Cons

      • Wears Off Easily

      Best Uses

        Comments about Urban Decay Cosmetics Original Eyeshadow Primer Potion:

        Na

        • Skin Tone:
        • Fair
         
        5.0

        Great stuff

        By TinyTauren

        from Madison, WI

        About Me Natural Style

        Verified Buyer

        Pros

        • Applies Smoothly
        • Blends Easily
        • Crease Resistant
        • Long Lasting

        Cons

        • Difficult To Apply

        Best Uses

        • Going Out
        • Natural Effect
        • Smokey Effect

        Comments about Urban Decay Cosmetics Original Eyeshadow Primer Potion:

        My only complaint is the new "deer foot" or whatever applicator, it hurts if put at the wrong angle and makes it a bit difficult to apply.

        • Skin Tone:
        • Fair
         
        5.0

        Great Product :)

        By CarolWaxa

        from Dallas, TX

        About Me Natural Style

        Verified Buyer

        Pros

        • Applies Smoothly
        • Blends Easily
        • Crease Resistant
        • Long Lasting

        Cons

          Best Uses

          • Everyday

          Comments about Urban Decay Cosmetics Original Eyeshadow Primer Potion:

          Love this :)

          • Skin Tone:
          • Fair
           
          5.0

          Worth the Money

          By Kris

          from Ohio

          About Me Natural Style

          Verified Buyer

          Pros

          • Applies Smoothly
          • Blends Easily
          • Crease Resistant
          • Long Lasting

          Cons

            Best Uses

            • Everyday
            • Going Out
            • Natural Effect
            • Work

            Comments about Urban Decay Cosmetics Original Eyeshadow Primer Potion:

            .

            • Skin Tone:
            • Fair
             
            5.0

            A Gift From God

            By Emily

            from Bluffton, SC

            Comments about Urban Decay Cosmetics Original Eyeshadow Primer Potion:

            One of my most favorite things about doing my makeup is eyeliner but my skin is super oily and in turn my lids are like pools of oil. My liner would crease, smear, and just disappeared. Don't even get me started on eyeshadow! However I use this before I apply my eye makeup everyday (only a little bit is needed) and by the end of the day it looks like I have only just applied it. It's a bit costly but for someone who suffers with oils, it's worth every penny.

             
            5.0

            I love this product!

            By Rosa

            from Houston, TX

            About Me Natural Style

            Verified Buyer

            Pros

            • Applies Smoothly
            • Blends Easily
            • Crease Resistant
            • Long Lasting

            Cons

              Best Uses

              • Everyday
              • Going Out
              • Work

              Comments about Urban Decay Cosmetics Original Eyeshadow Primer Potion:

              I just use a very small amount and it works wonders.

              • Skin Tone:
              • Fair
               
              3.0

              Awesome...except for one thing

              By Janae

              from Salt Lake City, Ut

              About Me Classic Style

              Verified Buyer

              Pros

              • Applies Smoothly
              • Blends Easily
              • Crease Resistant
              • Long Lasting
              • Silky Texture

              Cons

              • Difficult To Apply
              • I highly dislike the new applicator brush

              Best Uses

              • Everyday
              • Going Out
              • Natural Effect
              • Smokey Effect
              • Work

              Comments about Urban Decay Cosmetics Original Eyeshadow Primer Potion:

              I wear this product everyday with all different color shadows. However, I wish they would go back to the old packaging. The new angled brush is useless and annoying.

              • Skin Tone:
              • Medium
               
              5.0

              Final a primer that works!

              By Paramedic chick

              from Riverside, CA

              Verified Buyer

              Pros

              • Applies Smoothly
              • Blends Easily
              • Crease Resistant
              • Long Lasting

              Cons

                Best Uses

                • Everyday
                • Going Out
                • Natural Effect
                • Smokey Effect
                • Work

                Comments about Urban Decay Cosmetics Original Eyeshadow Primer Potion:

                Love this! Even works well through the heat and sweat of summer!

                • Skin Tone:
                • Fair
                 
                4.0

                I would buy this product again.

                By Klee

                from Baton Rouge, LA

                About Me Natural Style

                Verified Buyer

                Pros

                • Applies Smoothly
                • Blends Easily
                • Crease Resistant
                • Great Color
                • Highly Pigmented
                • Long Lasting
                • Silky Texture

                Cons

                  Best Uses

                  • Everyday
                  • Going Out
                  • Work

                  Comments about Urban Decay Cosmetics Original Eyeshadow Primer Potion:

                  I have used this product for about 6 months.

                  Displaying reviews 1-10

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