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Urban Decay Cosmetics Original Eyeshadow Primer Potion

Urban Decay Cosmetics

Original Eyeshadow Primer Potion

Item #: 2229939

A seemingly impossible feat, Urban Decay found a way to make Eye Shadow Primer Potion even better. With revamped packaging that includes an applicator, this legendary primer looks more gorgeous and applies with more versatility. And the formula still packs the powers it's famous for: 24-hour, crease-free shadow, more vibrant color and smoother application.

Once you've tried Eye Shadow Primer Potion, you'll never want to live without it. Space-age polymer technology fills in any imperfections on the skin's surface, prepping your lids for all-day shadow. Urban Decay's paraben-free Original finish glides on smoothly, blends beautifully on all skin tones and dries invisibly.

Easy on the eyes in more ways than one, this coveted primer now comes in revamped packaging with gorgeous ombré artwork and a faceted, jewel-like cap. Squeeze the Potion directly from the tube or use the flocked wand applicator. Either way, you get precise, controlled application every time.
Smooth on just a touch of Eye Shadow Primer Potion before your shadow for 24 hours of wear and NO creasing. You can also wear alone for a subtle neutral look.

Pro tip: Can also serve as shadows or highlighters!
Isododecane, Talc, Cyclopentasiloxane, Disteardimonium Hectorite, Trimethylsiloxysilicate, Trihydroxystearin, Polyethylene, Triethylhexanoin, Hydroxystearic/Linolenic/Oleic Polyglycerides, Sorbitan Sesquioleate, VP/Eicosene Copolymer, Dimethicone, PEG-40 Stearate, Phenoxyethanol, Synthetic Beeswax, Propylene Carbonate, Aqua (Water/Eau). May Contain: Mica, CI 77891 (Titanium Dioxide), CI 774491/77492/774499 (Iron Oxides), CI 77163 (Bismuth Oxychloride).

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Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
Urban Decay CosmeticsOriginal Eyeshadow Primer Potion
 
4.7

(based on 1715 reviews)

96%

of respondents would recommend this to a friend.

Pros

  • Applies smoothly (1431)
  • Long lasting (1414)
  • Crease resistant (1321)
  • Blends easily (1087)
  • Silky texture (806)

Cons

  • Creases (54)
  • Doesn't blend well (38)
  • Difficult to apply (36)
  • Wears off easily (25)
  • Smudges or flakes (23)

Best Uses

  • Everyday (1425)
  • Going out (888)
  • Work (812)
  • Natural effect (645)
  • Smokey effect (564)
    • Reviewer Profile:
    • Classic style (650), Natural style (644), Trendy style (282)
    • Skin Tone:
    • Fair (853), Medium (685), Deep (59)

Reviewed by 1715 customers

Displaying reviews 1-10

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3.0

Good.

By Mangobubus

from Martinsburg, WV

About Me Natural Style

Verified Buyer

Pros

  • Applies Smoothly
  • Blends Easily
  • Crease Resistant
  • Silky Texture

Cons

    Best Uses

    • Going Out
    • Natural Effect

    Comments about Urban Decay Cosmetics Original Eyeshadow Primer Potion:

    Easy to use, nice packaging. Have no problems or issues with it.

    • Skin Tone:
    • Deep
     
    5.0

    Helps eyeshadow stay on all day

    By Natural style

    from Sacramento, CA

    About Me Natural Style

    Verified Buyer

    Pros

    • Applies Smoothly
    • Crease Resistant
    • Great Color
    • Long Lasting
    • Silky Texture

    Cons

      Best Uses

      • Everyday
      • Going Out
      • Natural Effect
      • Work

      Comments about Urban Decay Cosmetics Original Eyeshadow Primer Potion:

      This goes on so smoothly and stays on all day. It has a very light tint which I think is nice. The only issue I have is the bottom of the application wand is a little scratchy so I just dab it on my eye and rub with my finger. Otherwise, I think this product is great and wish I had discovered it 10 years ago.

      • Skin Tone:
      • Fair
       
      5.0

      My Holy Grail of eyeshadow primers!

      By Jul

      from W

      About Me Classic Style

      Pros

      • Applies Smoothly
      • Blends Easily
      • Crease Resistant
      • Long Lasting
      • Silky Texture

      Cons

        Best Uses

        • Everyday
        • Going Out
        • Natural Effect
        • Smokey Effect
        • Work

        Comments about Urban Decay Cosmetics Original Eyeshadow Primer Potion:

        This eyeshadow primer is IT for me! I've tried the other colored/altered versions, but I like this one best. It's the most neutral and the formula lasts better than the others. I have oily skin and my eyeshadow smudges and creases with other primers, but this one keeps in place ALL NIGHT-- I've slept in this and woken up with still-perfect eyeshadow the next morning.
        I don't have the new tube with the wand, so I can't comment on its current packaging, but I would still apply it with my fingers, regardless. The hard-plastic packaging they had a couple years ago had a little doe-foot want and I feel like the formula blends better without the wand. You also don't need much product, and I always felt like the wand they used to have applied more product than was necessary, and thereby wasted it.

        • Skin Tone:
        • Fair
         
        1.0

        I heard this was a great to use but it didn't work for me

        By N

        from Co.

        About Me Classic Style

        Verified Buyer

        Pros

          Cons

          • Wears Off Easily

          Best Uses

            Comments about Urban Decay Cosmetics Original Eyeshadow Primer Potion:

            Na

            • Skin Tone:
            • Fair
             
            5.0

            Great stuff

            By TinyTauren

            from Madison, WI

            About Me Natural Style

            Verified Buyer

            Pros

            • Applies Smoothly
            • Blends Easily
            • Crease Resistant
            • Long Lasting

            Cons

            • Difficult To Apply

            Best Uses

            • Going Out
            • Natural Effect
            • Smokey Effect

            Comments about Urban Decay Cosmetics Original Eyeshadow Primer Potion:

            My only complaint is the new "deer foot" or whatever applicator, it hurts if put at the wrong angle and makes it a bit difficult to apply.

            • Skin Tone:
            • Fair
             
            5.0

            Great Product :)

            By CarolWaxa

            from Dallas, TX

            About Me Natural Style

            Verified Buyer

            Pros

            • Applies Smoothly
            • Blends Easily
            • Crease Resistant
            • Long Lasting

            Cons

              Best Uses

              • Everyday

              Comments about Urban Decay Cosmetics Original Eyeshadow Primer Potion:

              Love this :)

              • Skin Tone:
              • Fair
               
              5.0

              Worth the Money

              By Kris

              from Ohio

              About Me Natural Style

              Verified Buyer

              Pros

              • Applies Smoothly
              • Blends Easily
              • Crease Resistant
              • Long Lasting

              Cons

                Best Uses

                • Everyday
                • Going Out
                • Natural Effect
                • Work

                Comments about Urban Decay Cosmetics Original Eyeshadow Primer Potion:

                .

                • Skin Tone:
                • Fair
                 
                5.0

                A Gift From God

                By Emily

                from Bluffton, SC

                Comments about Urban Decay Cosmetics Original Eyeshadow Primer Potion:

                One of my most favorite things about doing my makeup is eyeliner but my skin is super oily and in turn my lids are like pools of oil. My liner would crease, smear, and just disappeared. Don't even get me started on eyeshadow! However I use this before I apply my eye makeup everyday (only a little bit is needed) and by the end of the day it looks like I have only just applied it. It's a bit costly but for someone who suffers with oils, it's worth every penny.

                 
                5.0

                I love this product!

                By Rosa

                from Houston, TX

                About Me Natural Style

                Verified Buyer

                Pros

                • Applies Smoothly
                • Blends Easily
                • Crease Resistant
                • Long Lasting

                Cons

                  Best Uses

                  • Everyday
                  • Going Out
                  • Work

                  Comments about Urban Decay Cosmetics Original Eyeshadow Primer Potion:

                  I just use a very small amount and it works wonders.

                  • Skin Tone:
                  • Fair
                   
                  3.0

                  Awesome...except for one thing

                  By Janae

                  from Salt Lake City, Ut

                  About Me Classic Style

                  Verified Buyer

                  Pros

                  • Applies Smoothly
                  • Blends Easily
                  • Crease Resistant
                  • Long Lasting
                  • Silky Texture

                  Cons

                  • Difficult To Apply
                  • I highly dislike the new applicator brush

                  Best Uses

                  • Everyday
                  • Going Out
                  • Natural Effect
                  • Smokey Effect
                  • Work

                  Comments about Urban Decay Cosmetics Original Eyeshadow Primer Potion:

                  I wear this product everyday with all different color shadows. However, I wish they would go back to the old packaging. The new angled brush is useless and annoying.

                  • Skin Tone:
                  • Medium

                  Displaying reviews 1-10

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