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Urban Decay CosmeticsOriginal Eye Shadow Primer Potion

Urban Decay Cosmetics

Original Eye Shadow Primer Potion

Item #: 2229939

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A seemingly impossible feat, Urban Decay found a way to make Eye Shadow Primer Potion even better. With revamped packaging that includes an applicator, this legendary primer looks more gorgeous and applies with more versatility. And the formula still packs the powers it's famous for: 24-hour, crease-free shadow, more vibrant color and smoother application.

Once you've tried Eye Shadow Primer Potion, you'll never want to live without it. Space-age polymer technology fills in any imperfections on the skin's surface, prepping your lids for all-day shadow. Urban Decay's paraben-free Original finish glides on smoothly, blends beautifully on all skin tones and dries invisibly.

Easy on the eyes in more ways than one, this coveted primer now comes in revamped packaging with gorgeous ombré artwork and a faceted, jewel-like cap. Squeeze the Potion directly from the tube or use the flocked wand applicator. Either way, you get precise, controlled application every time.
Smooth on just a touch of Eye Shadow Primer Potion before your shadow for 24 hours of wear and NO creasing. You can also wear alone for a subtle neutral look.

Pro tip: Can also serve as shadows or highlighters!
Isododecane, Cyclopentasiloxane, Disteardimonium Hectorite, Trimethylsiloxysilicate, Polyethylene, Trihydroxystearin, Triethylhexanoin, Isopropyl Lanolate, Sorbitan Sesquioleate, VP/Eicosene Copolymer, Dimethicone, PEG-40 Stearate, Propylene Carbonate, Phenoxyethanol, Synthetic Beeswax, Propylparaben, Methylparaben, Butylparaben, Ethylparaben, Isobutylparaben. May Contain: Mica, CI 77891 (Titanium Dioxide), CI 77491/ CI 77499 (Iron Oxides), CI 77163 (Bismuth Oxychloride).

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Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
Urban Decay CosmeticsOriginal Eye Shadow Primer Potion
 
4.7

(based on 1540 reviews)

96%

of respondents would recommend this to a friend.

Pros

  • Applies smoothly (1301)
  • Long lasting (1283)
  • Crease resistant (1200)
  • Blends easily (989)
  • Silky texture (732)

Cons

  • Creases (48)
  • Doesn't blend well (32)
  • Difficult to apply (22)
  • Wears off easily (21)
  • Smudges or flakes (18)

Best Uses

  • Everyday (1286)
  • Going out (810)
  • Work (740)
  • Natural effect (585)
  • Smokey effect (516)
    • Reviewer Profile:
    • Classic style (604), Natural style (580), Trendy style (248)
    • Skin Tone:
    • Fair (764), Medium (630), Deep (56)

Reviewed by 1540 customers

Displaying reviews 1-10

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5.0

Best eye shadow primer ever!

By Becky

from Fort Worth, TX

About Me Natural Style

Verified Buyer

Pros

  • Applies Smoothly
  • Blends Easily
  • Crease Resistant
  • Long Lasting
  • Silky Texture

Cons

    Best Uses

    • Everyday
    • Going Out
    • Work

    Comments about Urban Decay Cosmetics Original Eye Shadow Primer Potion:

    I use this product every day. I've tried many different eye shadow primers and this one is by far the best!

    • Skin Tone:
    • Fair
     
    5.0

    Highly Recommend

    By raclylde

    from Bakersfield, CA

    About Me Classic Style

    Verified Buyer

    Pros

    • Applies Smoothly
    • Blends Easily
    • Long Lasting

    Cons

      Best Uses

      • Everyday
      • Going Out
      • Natural Effect
      • Smokey Effect
      • Work

      Comments about Urban Decay Cosmetics Original Eye Shadow Primer Potion:

      I have the Naked 2 Pallet and using this before I apply the eyeshadow helps my eyeshadow last all day long. I wouldn't use the eyeshadow without this primer!

       
      5.0

      Amazing!

      By Lani

      from Alamogordo/Las Cruces, NM

      About Me Natural Style

      Verified Reviewer

      Pros

      • Applies Smoothly
      • Blends Easily
      • Crease Resistant
      • Long Lasting

      Cons

        Best Uses

        • Everyday
        • Going Out
        • Natural Effect
        • Smokey Effect
        • Work

        Comments about Urban Decay Cosmetics Original Eye Shadow Primer Potion:

        Before purchasing this product I have ALWAYS had issues with my eyeshadow lasting more than a couple of hours. Even if I worked a 4-5 hour shift, my makeup would be melted by the time my shift was over. I have a friend who's a makeup guru and uses this product, so I wanted to try it. This is the BEST eyeshadow primer ever. All you need it just a little bit and it lasts all day (unless I rub my eyes or cry a lot.) This is probably one of my favorite products and I would recommend it to anyone. It makes my eyeshadow last 10 times longer than if I didn't use it.

        • Skin Tone:
        • Fair
         
        5.0

        Great product

        By AJ

        from Wisconsin

        About Me Natural Style

        Verified Buyer

        Pros

        • Good For Oily Eyelids

        Cons

        • Pricey But Worth It

        Best Uses

          Comments about Urban Decay Cosmetics Original Eye Shadow Primer Potion:

          Works all day

          • Skin Tone:
          • Fair
           
          5.0

          This is amazing

          By Cindy

          from Alexandria va

          About Me Trendy Style

          Verified Buyer

          Pros

          • Definitely Works

          Cons

            Best Uses

              Comments about Urban Decay Cosmetics Original Eye Shadow Primer Potion:

              Really works! Even after exercise!

              • Skin Tone:
              • Fair
               
              4.0

              love this product

              By sanderzone

              from Bflo, NY

              About Me Classic Style

              Verified Buyer

              Pros

              • Applies Smoothly
              • Blends Easily
              • Keeps Your Eye Shadow In
              • Long Lasting

              Cons

                Best Uses

                • Everyday
                • Going Out
                • Work

                Comments about Urban Decay Cosmetics Original Eye Shadow Primer Potion:

                Extends the shadow for a longer time than you expect.
                Can also use alone lightly to cover redness!

                • Skin Tone:
                • Fair
                 
                5.0

                Great product, no creases

                By CarrieNJ

                from Florida

                About Me Classic Style

                Verified Buyer

                Pros

                • Applies Smoothly
                • Blends Easily
                • Crease Resistant
                • Long Lasting
                • Silky Texture

                Cons

                  Best Uses

                  • Everyday

                  Comments about Urban Decay Cosmetics Original Eye Shadow Primer Potion:

                  I use this everyday and apply some shadow on my eyes. Since I wear glasses all the time and feel my eyes are an asset, I want them to stand out a bit but always my shadows, no matter what make I purchased, creased after a few hours. With this product, no creases ever, even 12-14 hrs later !

                  • Skin Tone:
                  • Fair
                   
                  5.0

                  Love It!

                  By Bere

                  from Milwaukee, WI

                  About Me Classic Style

                  Verified Buyer

                  Pros

                  • Applies Smoothly
                  • Blends Easily
                  • Long Lasting

                  Cons

                    Best Uses

                    • Going Out
                    • Work

                    Comments about Urban Decay Cosmetics Original Eye Shadow Primer Potion:

                    I love this product, I am so glad that I made the purchase!

                    • Skin Tone:
                    • Fair
                     
                    5.0

                    Simple does the job!

                    By Anita

                    from Houston, TX

                    About Me Classic Style

                    Verified Buyer

                    Pros

                    • Applies Smoothly
                    • Blends Easily
                    • Crease Resistant
                    • Long Lasting

                    Cons

                      Best Uses

                      • Everyday

                      Comments about Urban Decay Cosmetics Original Eye Shadow Primer Potion:

                      Great product! Easy to apply and wear. Holds both matte and glitter eye shadows perfectly for a full day use.

                      (0 of 1 customers found this review helpful)

                       
                      3.0

                      Was expecting more

                      By Samantha

                      from Brooklyn, NY

                      About Me Natural Style

                      Verified Buyer

                      Comments about Urban Decay Cosmetics Original Eye Shadow Primer Potion:

                      After hearing great things, I was excited to try this primer. I purchased it to use with the Naked2 palette, but I was disappointed when I didn't see a difference in my eyeshadow when I was wearing it as opposed to when I wasn't. In the end, I returned it.

                      • Skin Tone:
                      • Fair

                      Displaying reviews 1-10

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                      Q&A

                      Product Q&A

                      Do you have questions about this product?

                      Get answers from in-house experts.

                      25 Questions | 25 Answers
                      Displaying questions 1-10Previous | Next »
                      • Q:

                        i have VERY oily eyelids and my eye shadow NEVER EVER stays on, would this help at all??
                        Asked on 2/6/2016 by glam life guru! from Barstown, CA

                        1 answer

                      • Q:

                        Does this primer also help eyeliner from wearing off, and can you use under eye as well to make eyeliner stay in place?
                        Asked on 12/30/2015 by Mommyof3 from Hilmar Ca.

                        1 answer

                        • Staff Expert

                          A:

                          Yes, it will help! :-)

                          Answered on 1/6/2016 by Staff Expert from Ulta Beauty
                      • Q:

                        I will be getting married soon and will be doing my own makeup. Will this primer last well enough through the day and still look good in photos? My eyeshadow tends to crease and I need something that will go on matte and not crease.
                        Asked on 12/20/2015 by kassy

                        1 answer

                        • Staff Expert

                          A:

                          Original Eye Shadow Primer Potion is a wonderful option for you based on your needs and concerns! It is an eye primer that, when applied to bare eyelids and followed with eyeshadow, helps to extend eye makeup's wear up to 24 hours and keep it crease-free! Original Eye Shadow Primer Potion dries matte and completely invisibly.

                          Answered on 12/23/2015 by Staff Expert from Ulta Beauty
                      • Q:

                        I was looking into this and is this the product where you put it on your eye and then put on eye shadow so it stays on all day or is that something else?
                        Asked on 11/5/2015 by Sammy from oswego,il

                        1 answer

                        • Staff Expert

                          A:

                          Yes, this is it! It is an eye primer that, when applied to bare eyelids and followed with eyeshadow, helps to extend eye makeup's wear up to 24 hours and keep it crease-free!

                          Answered on 11/6/2015 by Staff Expert from ULTA Beauty
                      • Q:

                        Is it matte or shiny
                        Asked on 10/16/2015 by :)

                        1 answer

                        • Staff Expert

                          A:

                          Original Eye Shadow Primer Potion dries matte and completely invisibly.

                          Answered on 10/20/2015 by Staff Expert from ULTA Beauty
                      • Q:

                        is this product vegan? cruelty free? is it natural? are there any animal products in this?
                        Asked on 8/24/2015 by Andrea from Virgina

                        1 answer

                        • Staff Expert

                          A:

                          Urban Decay is a cruelty-free brand and is committed to ending animal testing. The Original Eye Shadow Primer Potion is vegan - in fact, all formulas of Eye Shadow Primer Potion are vegan! All ingredients are listed below for easy reference:

                          Isododecane, Talc, Cyclopentasiloxane, Disteardimonium Hectorite, Trimethylsiloxysilicate, Trihydroxystearin, Polyethylene, Triethylhexanoin, Hydroxystearic/Linolenic/Oleic Polyglycerides, Sorbitan Sesquioleate, VP/Eicosene Copolymer, Dimethicone, PEG-40 Stearate, Phenoxyethanol, Synthetic Beeswax, Propylene Carbonate, Aqua (Water/Eau). May Contain: Mica, CI 77891 (Titanium Dioxide), CI 774491/77492/774499 (Iron Oxides), CI 77163 (Bismuth Oxychloride).

                          Answered on 8/27/2015 by Staff Expert from ULTA Beauty
                      • Q:

                        Is this product a squeeze tube or a wand?
                        Asked on 6/18/2015 by Laurel from US

                        1 answer

                        • Staff Expert

                          A:

                          Original Eye Shadow Primer Potion features a wand applicator built into its cap. To view it, please select the second product image on the product page.

                          Answered on 6/18/2015 by Staff Expert from ULTA Beauty
                      • Q:

                        Is this product safe to use for those of us with Celiac disease, i.e. is it gluten-free? It seems like a silly question, but you'd be amazed how many beauty ingredients are sourced from grains. I had to throw away a lip gloss that featured wheat germ oil, for example. (It took me weeks of extreme unpleasantness to figure that one out.) I've heard wonderful things about this primer, & have wanted to try it for ages. Thank you for watching out for me!
                        Asked on 5/1/2015 by Valkyrie

                        1 answer

                        • Staff Expert

                          A:

                          The Original Eye Shadow Primer Potion is gluten-free, paraben-free, and vegan (free of animal byproducts) as well!

                          Answered on 5/5/2015 by Staff Expert from ULTA Beauty
                      • Q:

                        How many ounces are in it
                        Asked on 4/2/2015 by cassie

                        1 answer

                        • Staff Expert

                          A:

                          0.37 oz.

                          Answered on 4/3/2015 by Staff Expert from ULTA.com
                      • Q:

                        I want to use this product,but is good for older women's skin.Sometimes their skin is very drying.even if I use a lotion underneath.
                        Asked on 1/19/2015 by budget buyer from Palmdale,Ca.

                        1 answer

                        • Staff Expert

                          A:

                          You may prefer Urban Decay Anti-Aging Eyeshadow Primer Potion (Item #: 2260927), which provides the same 24-hour vibrant crease-free shadow wear that this original product does, plus helps to minimize the appearance of wrinkles in 8 weeks. Learn more here:
                          http://www.ulta.com/ulta/browse/productDetail.jsp?productId=xlsImpprod5640314

                          Answered on 1/23/2015 by Staff Expert from ULTA.com
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