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Urban Decay Cosmetics Original Eyeshadow Primer Potion

Urban Decay Cosmetics

Original Eyeshadow Primer Potion

Item #: 2229939

A seemingly impossible feat, Urban Decay found a way to make Eye Shadow Primer Potion even better. With revamped packaging that includes an applicator, this legendary primer looks more gorgeous and applies with more versatility. And the formula still packs the powers it's famous for: 24-hour, crease-free shadow, more vibrant color and smoother application.

Once you've tried Eye Shadow Primer Potion, you'll never want to live without it. Space-age polymer technology fills in any imperfections on the skin's surface, prepping your lids for all-day shadow. Urban Decay's paraben-free Original finish glides on smoothly, blends beautifully on all skin tones and dries invisibly.

Easy on the eyes in more ways than one, this coveted primer now comes in revamped packaging with gorgeous ombré artwork and a faceted, jewel-like cap. Squeeze the Potion directly from the tube or use the flocked wand applicator. Either way, you get precise, controlled application every time.
Smooth on just a touch of Eye Shadow Primer Potion before your shadow for 24 hours of wear and NO creasing. You can also wear alone for a subtle neutral look.

Pro tip: Can also serve as shadows or highlighters!
Isododecane, Talc, Cyclopentasiloxane, Disteardimonium Hectorite, Trimethylsiloxysilicate, Trihydroxystearin, Polyethylene, Triethylhexanoin, Hydroxystearic/Linolenic/Oleic Polyglycerides, Sorbitan Sesquioleate, VP/Eicosene Copolymer, Dimethicone, PEG-40 Stearate, Phenoxyethanol, Synthetic Beeswax, Propylene Carbonate, Aqua (Water/Eau). May Contain: Mica, CI 77891 (Titanium Dioxide), CI 774491/77492/774499 (Iron Oxides), CI 77163 (Bismuth Oxychloride).

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Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
Urban Decay CosmeticsOriginal Eyeshadow Primer Potion
 
4.7

(based on 1718 reviews)

96%

of respondents would recommend this to a friend.

Pros

  • Applies smoothly (1433)
  • Long lasting (1416)
  • Crease resistant (1323)
  • Blends easily (1089)
  • Silky texture (807)

Cons

  • Creases (54)
  • Doesn't blend well (38)
  • Difficult to apply (36)
  • Wears off easily (25)
  • Smudges or flakes (23)

Best Uses

  • Everyday (1427)
  • Going out (889)
  • Work (813)
  • Natural effect (646)
  • Smokey effect (565)
    • Reviewer Profile:
    • Classic style (650), Natural style (646), Trendy style (283)
    • Skin Tone:
    • Fair (853), Medium (688), Deep (59)

Reviewed by 1718 customers

Displaying reviews 1-10

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5.0

Works great

By Girlfriend

from Illinois

About Me Natural Style

Verified Buyer

Pros

  • Applies Smoothly
  • Blends Easily
  • Crease Resistant
  • Long Lasting

Cons

    Best Uses

    • Everyday
    • Going Out
    • Natural Effect
    • Smokey Effect
    • Work

    Comments about Urban Decay Cosmetics Original Eyeshadow Primer Potion:

    Use on eyelids and lips

    • Skin Tone:
    • Medium
     
    5.0

    You can cry for hours and your shadow will still look bomb

    By Kara

    from Owensboro, Ky

    About Me Trendy Style

    Verified Buyer

    Comments about Urban Decay Cosmetics Original Eyeshadow Primer Potion:

    This stuff is worth every penny. I use it everyday. You don't realize how incredible it is until you try and then you'll never go back

    • Skin Tone:
    • Medium
     
    5.0

    Yes I've bought it several times

    By Pat

    from Utah

    About Me Natural Style

    Verified Buyer

    Pros

    • Applies Smoothly
    • Blends Easily
    • Crease Resistant
    • Great Color
    • Highly Pigmented
    • Long Lasting
    • Silky Texture

    Cons

      Best Uses

      • Everyday

      Comments about Urban Decay Cosmetics Original Eyeshadow Primer Potion:

      Sometimes it balls up

      • Skin Tone:
      • Medium
       
      3.0

      Good.

      By Mangobubus

      from Martinsburg, WV

      About Me Natural Style

      Verified Buyer

      Pros

      • Applies Smoothly
      • Blends Easily
      • Crease Resistant
      • Silky Texture

      Cons

        Best Uses

        • Going Out
        • Natural Effect

        Comments about Urban Decay Cosmetics Original Eyeshadow Primer Potion:

        Easy to use, nice packaging. Have no problems or issues with it.

        • Skin Tone:
        • Deep
         
        5.0

        Helps eyeshadow stay on all day

        By Natural style

        from Sacramento, CA

        About Me Natural Style

        Verified Buyer

        Pros

        • Applies Smoothly
        • Crease Resistant
        • Great Color
        • Long Lasting
        • Silky Texture

        Cons

          Best Uses

          • Everyday
          • Going Out
          • Natural Effect
          • Work

          Comments about Urban Decay Cosmetics Original Eyeshadow Primer Potion:

          This goes on so smoothly and stays on all day. It has a very light tint which I think is nice. The only issue I have is the bottom of the application wand is a little scratchy so I just dab it on my eye and rub with my finger. Otherwise, I think this product is great and wish I had discovered it 10 years ago.

          • Skin Tone:
          • Fair
           
          5.0

          My Holy Grail of eyeshadow primers!

          By Jul

          from W

          About Me Classic Style

          Pros

          • Applies Smoothly
          • Blends Easily
          • Crease Resistant
          • Long Lasting
          • Silky Texture

          Cons

            Best Uses

            • Everyday
            • Going Out
            • Natural Effect
            • Smokey Effect
            • Work

            Comments about Urban Decay Cosmetics Original Eyeshadow Primer Potion:

            This eyeshadow primer is IT for me! I've tried the other colored/altered versions, but I like this one best. It's the most neutral and the formula lasts better than the others. I have oily skin and my eyeshadow smudges and creases with other primers, but this one keeps in place ALL NIGHT-- I've slept in this and woken up with still-perfect eyeshadow the next morning.
            I don't have the new tube with the wand, so I can't comment on its current packaging, but I would still apply it with my fingers, regardless. The hard-plastic packaging they had a couple years ago had a little doe-foot want and I feel like the formula blends better without the wand. You also don't need much product, and I always felt like the wand they used to have applied more product than was necessary, and thereby wasted it.

            • Skin Tone:
            • Fair
             
            1.0

            I heard this was a great to use but it didn't work for me

            By N

            from Co.

            About Me Classic Style

            Verified Buyer

            Pros

              Cons

              • Wears Off Easily

              Best Uses

                Comments about Urban Decay Cosmetics Original Eyeshadow Primer Potion:

                Na

                • Skin Tone:
                • Fair
                 
                5.0

                Great stuff

                By TinyTauren

                from Madison, WI

                About Me Natural Style

                Verified Buyer

                Pros

                • Applies Smoothly
                • Blends Easily
                • Crease Resistant
                • Long Lasting

                Cons

                • Difficult To Apply

                Best Uses

                • Going Out
                • Natural Effect
                • Smokey Effect

                Comments about Urban Decay Cosmetics Original Eyeshadow Primer Potion:

                My only complaint is the new "deer foot" or whatever applicator, it hurts if put at the wrong angle and makes it a bit difficult to apply.

                • Skin Tone:
                • Fair
                 
                5.0

                Great Product :)

                By CarolWaxa

                from Dallas, TX

                About Me Natural Style

                Verified Buyer

                Pros

                • Applies Smoothly
                • Blends Easily
                • Crease Resistant
                • Long Lasting

                Cons

                  Best Uses

                  • Everyday

                  Comments about Urban Decay Cosmetics Original Eyeshadow Primer Potion:

                  Love this :)

                  • Skin Tone:
                  • Fair
                   
                  5.0

                  Worth the Money

                  By Kris

                  from Ohio

                  About Me Natural Style

                  Verified Buyer

                  Pros

                  • Applies Smoothly
                  • Blends Easily
                  • Crease Resistant
                  • Long Lasting

                  Cons

                    Best Uses

                    • Everyday
                    • Going Out
                    • Natural Effect
                    • Work

                    Comments about Urban Decay Cosmetics Original Eyeshadow Primer Potion:

                    .

                    • Skin Tone:
                    • Fair

                    Displaying reviews 1-10

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