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OGX Ever Straight - Brazilian Keratin Therapy Anti Breakage Serum

OGX

Ever Straight - Brazilian Keratin Therapy Anti Breakage Serum

Item #: 2227051 Size: 3.3 oz

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Rich Brazilian cocoa nut oils combined with hydrolyzed keratin protein instantly add a glossy, lustrous sheen to any hair type. Transform your hair into silky smooth locks. Keeps your locks glossy with a healthy-looking glow. An exclusive blend of antioxidant rich organic coconut oil along with rich keratin proteins infuse to strengthen the hair, while organic avocado oils and cocoa butter smooth the cuticle for straight, strong tresses adding a brilliant glow and luminescent shine.
Apply a small amount of OGX Ever Straight - Brazilian Keratin Therapy Anti Breakage Serum to palm, rub hands together, then apply evenly to surface of damp hair (towel dried) hair working through to ends. For best results, use in conjunction with other OGX Brazilian Keratin Therapy products.

Precautions: Avoid contact with eyes. In case of contact with eyes, rinse immediately.
Cyclopentasiloxane, Cyclotetrasiloxane, C12-15 Alkyl Benzoate, Dimethiconol, Cocos Nucifera (Coconut) Oil, Hydrolyzed Keratin, Persea Gratissima (Avocado) Oil, Theobroma Cacao (Cocoa) Seed Butter, Aloe Barbadensis Leaf Extract, Panthenol, Fragrance (Parfum).

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Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
OGXEver Straight - Brazilian Keratin Therapy Anti Breakage Serum
 
4.4

(based on 106 reviews)

92%

of respondents would recommend this to a friend.

Pros

  • Easy to use (73)
  • Smells great (69)
  • Effective (43)
  • Good value (36)
  • Gentle (33)

Cons

  • Doesn't work (5)
  • Greasy (4)
  • Heavy (3)

Best Uses

  • Frizziness/flyaways (45)
  • Dry/damaged hair (42)
  • Color-treated hair (36)
  • Curly hair (22)
  • Daily use (21)
    • Reviewer Profile:
    • Beauty conscious (37), Product junkie (33), Survivalist / minimalist (27)
    • Hair Type:
    • Wavy hair (58), Very curly hair (26), Straight hair (14)

Reviewed by 106 customers

Displaying reviews 1-10

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5.0

Love it

By Alice

from Newport news va

About Me Beauty Conscious

Verified Buyer

Pros

  • Controls Frizz
  • Easy To Use

Cons

  • Heavy

Best Uses

  • Curly Hair
  • Daily Use
  • Straight Hair
  • Thicker Hair

Comments about OGX Ever Straight - Brazilian Keratin Therapy Anti Breakage Serum:

Love it

  • Hair Type:
  • Wavy Hair
 
5.0

It was great

By Carma

from Chicago il

About Me Beauty Conscious

Verified Buyer

Pros

  • Easy To Use

Cons

    Best Uses

    • Straight Hair

    Comments about OGX Ever Straight - Brazilian Keratin Therapy Anti Breakage Serum:

    The smell was great

    • Hair Type:
    • Wavy Hair
     
    5.0

    Love this products

    By NiNi

    from NY

    About Me Beauty Conscious

    Verified Buyer

    Pros

    • Controls Frizz
    • Non-Greasy
    • Smells Great

    Cons

      Best Uses

      • Straight Hair
      • Thicker Hair

      Comments about OGX Ever Straight - Brazilian Keratin Therapy Anti Breakage Serum:

      Put on towel dried hair before blow drying. And after straightened with iron for shine and to keep from fizziness.

      • Hair Type:
      • Straight Hair
       
      5.0

      love it

      By Page

      from Colorado

      About Me Beauty Conscious

      Verified Buyer

      Pros

      • Detangles Hair
      • Smoothing
      • Straightening

      Cons

      • Bottle Leaks If Not Uprig

      Best Uses

      • Smooths
      • Straightens

      Comments about OGX Ever Straight - Brazilian Keratin Therapy Anti Breakage Serum:

      I love this product, it doesn't take very much at all for my hair which is pretty long but thin. Normally my hair dries very wavy but after using this stuff it dries pretty straight. The only thing is the cap isnt super secure so it leaks a little if the bottle gets knocked over and stays on its side for a bit.

      • Hair Type:
      • Wavy Hair
       
      4.0

      Great product

      By Moo

      from Ny ny

      About Me Minimalist

      Verified Buyer

      Pros

      • Controls Frizz
      • Easy To Use
      • Smells Great

      Cons

        Best Uses

        • Curly Hair

        Comments about OGX Ever Straight - Brazilian Keratin Therapy Anti Breakage Serum:

        Smells great

        • Hair Type:
        • Wavy Hair
         
        5.0

        Love the smell

        By shan

        from greensboro, nc

        About Me Beauty Conscious

        Verified Buyer

        Pros

        • Controls Frizz
        • Easy To Use
        • Lightweight
        • Non-Greasy
        • Smells Great

        Cons

          Best Uses

          • Curly Hair
          • Straight Hair
          • Thicker Hair

          Comments about OGX Ever Straight - Brazilian Keratin Therapy Anti Breakage Serum:

          Only takes just a little to work - really smooths the hair and leaves it feeling more silky. I LOVE the smell of these products! I wish there was a hairspray in this same scent!!!

          • Hair Type:
          • Wavy Hair
           
          5.0

          Great Conditioner

          By Lori

          from Lisbon, CT

          About Me Product Junkie

          Verified Buyer

          Pros

          • Easy To Use
          • Smells Great

          Cons

            Best Uses

            • Daily Use

            Comments about OGX Ever Straight - Brazilian Keratin Therapy Anti Breakage Serum:

            Combined with the shampoo this conditioner is great and awesome smelling!

            • Hair Type:
            • Straight Hair
             
            5.0

            I adore this!!

            By Georgia

            from Undisclosed

            Comments about OGX Ever Straight - Brazilian Keratin Therapy Anti Breakage Serum:

            I have used this anti breakage serum for years and love it! I use straighteners on my hair and also have hair extensions and find this makes my hair soft, silky and much more easy to manage. Its one of my hair must have's. It is also great value for money as you don't need alot for it to soften the hair so one bottle last quite a while.

            (1 of 1 customers found this review helpful)

             
            5.0

            Love It

            By PDH

            from Fl

            About Me Minimalist

            Verified Buyer

            Comments about OGX Ever Straight - Brazilian Keratin Therapy Anti Breakage Serum:

            It is a awesome product or leaves my hair super soft and it smells great

            • Hair Type:
            • Very Curly Hair
             
            5.0

            shampoo, conditioner, oil

            By SusanKay

            from Beckley, WV. 25801

            About Me Professional Stylist

            Verified Buyer

            Pros

            • Controls Frizz
            • Easy To Use
            • Lightweight
            • Non-Greasy
            • Smells Great

            Cons

              Best Uses

              • Curly Hair
              • Daily Use
              • Thicker Hair

              Comments about OGX Ever Straight - Brazilian Keratin Therapy Anti Breakage Serum:

              I purchased this line of products for my daughter-in-law who has thick curly hair that she loves to experiment color on. She hates her beautiful thick curls which sometimes appears overly dry. I am a former cosmetologist who uses other products from your line for my fine straight hair.

              • Hair Type:
              • Very Curly Hair

              Displaying reviews 1-10

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              Q&A

              Product Q&A

              Do you have questions about this product?

              Get answers from in-house experts.

              9 Questions | 9 Answers
              Displaying questions 1-9
              • Q:

                Can I use this product as well as with the OGX keratin straighten shampoo and conditioner and put gel in my hair afterwards or is that a bad idea?
                Asked on 5/15/2016 by Andrew from Florida

                1 answer

                • Staff Expert

                  A:

                  You can absolutely apply the serum to towel dried hair after shampooing and conditioning, then follow with additional styling products. Enjoy!

                  Answered on 5/17/2016 by Staff Expert from Ulta Beauty
              • Q:

                Is this product the same as the OGX brazilian keratin therapy 30 day treatment?
                Asked on 2/6/2016 by Kia from Georgia

                1 answer

                • Staff Expert

                  A:

                  No, it is not. Ever Straight - Brazilian Keratin Therapy Anti Breakage Serum is a daily leave-in styling treatment.

                  Answered on 2/8/2016 by Staff Expert from Ulta Beauty
              • Q:

                Hi, I have fine, thin, straight hair. Will this product cause my hair to look greasy?? I'm looking for a anti-breakage, strengthening serum that gives a smooth, glossy, non-oily appearance. Thank you!
                Asked on 12/12/2015 by Bellbaby

                1 answer

                • Staff Expert

                  A:

                  Ever Straight - Brazilian Keratin Therapy Anti Breakage Serum instantly adds a glossy, lustrous sheen to any hair type.

                  Answered on 12/15/2015 by Staff Expert from Ulta Beauty
              • Q:

                do I rinse it out or do I leave it in my hair
                Asked on 12/11/2015 by pebble from chicago

                1 answer

                • Staff Expert

                  A:

                  This is a leave-in treatment. Apply a small amount of OGX Ever Straight - Brazilian Keratin Therapy Anti Breakage Serum to palm, rub hands together, then apply evenly to surface of damp hair (towel dried) hair working through to ends. For best results, use in conjunction with other OGX Brazilian Keratin Therapy products.

                  Answered on 12/15/2015 by Staff Expert from Ulta Beauty
              • Q:

                My hair is very fine and very blonde ( highlighted). I have fairly straight hair naturally, but I like it pin straight and heavily use a flat iron each day. I use a heat protectant but want to know if this will help the condition of my hair and make it easier to get pin straight.
                Asked on 9/2/2015 by Jules from Cincinnati, oh

                1 answer

                • Staff Expert

                  A:

                  The Brazilian Keratin Therapy Anti Breakage Serum is a great product to use on hair that is heat styled daily, since it will strengthen hair against breakage. It smooths hair's cuticle to eliminate frizz and add shine. This serum can be used prior to flat ironing hair, but is not a heat protectant. We suggest Brazilian Keratin Therapy Flat Iron Spray:
                  http://www.ulta.com/ulta/browse/productDetail.jsp?productId=xlsImpprod3120807

                  Answered on 9/3/2015 by Staff Expert from ULTA Beauty
              • Q:

                Hi can use this product with iron flat ..does it heat protection?
                Asked on 3/28/2015 by zeena from UK

                1 answer

              • Q:

                I have done a Keratin treatment on my hair. So Can I use this product>
                Please confirm if this is sulfate free.
                Asked on 3/14/2015 by SR from Bangalore

                1 answer

                • Staff Expert

                  A:

                  This product is sulfate-free and salt-free, so it is safe to use on keratin-, color-, and chemically-treated hair.

                  Answered on 3/17/2015 by Staff Expert from ULTA.com
              • Q:

                What color is this product?
                Asked on 12/7/2014 by Jnnfrstvz from New York, NY

                1 answer

                • Staff Expert

                  A:

                  The serum is clear.

                  Answered on 12/9/2014 by Staff Expert from ULTA.com
              • Q:

                How do I use this product?
                Asked on 7/1/2014 by Hannah from NY

                1 answer

                • Staff Expert

                  A:

                  Apply a small amount of serum to palms, rub together, then apply evenly to damp (towel-dried) hair, working through ends. Style as usual.

                  Answered on 7/11/2014 by Staff Expert from ULTA.com
              Displaying questions 1-9

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