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OGXBrazilian Keratin Therapy 30-Day Smoothing Treatment
OGX

Brazilian Keratin Therapy 30-Day Smoothing Treatment

Item #: 2227049

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Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
OGXBrazilian Keratin Therapy 30-Day Smoothing Treatment
 
3.0

(based on 308 reviews)

56%

of respondents would recommend this to a friend.

Pros

  • Softens hair (172)
  • Smooths (140)
  • Defrizzes (134)
  • Adds shine (107)
  • Smells great (83)

Cons

  • Greasy look (69)
  • Heavy (65)
  • Weighs hair down (46)
  • Sticky (42)
  • Not effective (24)

Best Uses

  • Very curly hair (108)
  • Wavy hair (87)
  • Course hair (81)
  • Frizzy hair (31)
  • Fine hair (28)
    • Reviewer Profile:
    • Beauty conscious (146), Product junkie (79), Survivalist / minimalist (39), Professional stylist (6)

Reviewed by 308 customers

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Displaying reviews 1-10

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4.0

I wish it lasted longer!

By Danielle

from LA

About Me Beauty Conscious

Pros

  • Easy To Use
  • Protects Against Heat Damage
  • Relaxes Curls
  • Softens Hair

Cons

  • Smells Bad

Best Uses

    Comments about OGX Brazilian Keratin Therapy 30-Day Smoothing Treatment:

    I discovered this product about a year ago and have been using it ever since. The treatment itself is easy to apply and doesn't take very long. I love how it makes my hair feel AFTER I rinse it out two days later and restyle it. I'm not however a huge fan of how it makes it feel while its on my hair. But afterwards its awesome! My biggest complaint is that it doesn't actually last a month! At least on my hair. I have course hair that is relaxed so that could be part of the reason but it I can usually only get two (maybe three) good styles out of my hair with it IF I don't wash it. Despite these small complaints I really like the product!

     
    2.0

    Brazilian Blowout

    By Pet

    from MN

    About Me Product Junkie

    Verified Buyer

    Pros

    • Easy To Use

    Cons

    • Does Not Last At All
    • Not Effective

    Best Uses

    • Frizzy Hair

    Comments about OGX Brazilian Keratin Therapy 30-Day Smoothing Treatment:

    loved it at first, but unfortunately, it does not last at all.

     
    1.0

    Waste of time & money!

    By Shay

    from Dallas, TX

    About Me Minimalist

    Pros

      Cons

      • Difficult To Use
      • Not Effective
      • Smells Bad
      • Too Heavy

      Best Uses

        Comments about OGX Brazilian Keratin Therapy 30-Day Smoothing Treatment:

        Leaves hair greasy. Had to wash out immediately.

         
        5.0

        Brazilian Keratin Therapy

        By Glamma

        from Washington , Pa

        About Me Minimalist

        Verified Buyer

        Pros

        • Easy To Use
        • Relaxes Curls
        • Softens Hair
        • Versatile

        Cons

          Best Uses

          • Frizzy Hair
          • Very Curly Hair

          Comments about OGX Brazilian Keratin Therapy 30-Day Smoothing Treatment:

          Easy to use, and immediate results !

          (2 of 2 customers found this review helpful)

           
          1.0

          DO NOT BUY!!!

          By peachygurl

          from Boise, ID

          Verified Reviewer

          Comments about OGX Brazilian Keratin Therapy 30-Day Smoothing Treatment:

          This is the first review I have ever written, but felt it was important that I tell others about this, in the hopes of helping someone not go through what we have. I tried this product on my daughters hair. She has very thick, curly hair that has been flat ironed for years and was colored. She wanted to not flat iron anymore and try and relax the curl and frizz. After following the directions perfectly, she washed it out after 24 hours due to the smell and discomfort on her scalp. After washing it out, her hair WAS COMPLETELY DAMAGED! She had worked for years to get her hair healthy and now it is a damaged, fried mess. She had to get 2 1/2 inches cut off, get it layered and she still has about another 2 1/2 inches of damage to still cut off. Her hair got chemically fried off and is like hay or a brittle cotton candy. It also made her hair much lighter on the top (an orange-y horrible color.) I understand that everyones hair is different and every experience is different, but I have never seen anything like this before. We tried to save money and go the cheap route and we have ended up having to spend close to $600 on products, salon visits and extra deep conditioning just so she can put it up without it breaking off. Horrible product!! DO NOT PURCHASE THIS OR USE! It should be off the market!!!

          (1 of 1 customers found this review helpful)

           
          1.0

          Wanted to love

          By SamB

          from Johnson City, TN

          About Me Beauty Conscious

          Verified Reviewer

          Pros

          • Easy To Use
          • Softens Hair

          Cons

          • Not Effective

          Best Uses

            Comments about OGX Brazilian Keratin Therapy 30-Day Smoothing Treatment:

            I wanted to love this product, but it just wasn't effective. I have very long hair (past my butt) and naturally curly/frizzy hair. I was surprised at the ease of use - that is a pro, and my hair looked FABULOUS before I washed it. After only one wash, my hair went back to its curly and frizzy nature. My hair does seem to be softer, but I wouldn't purchase again.

            (0 of 5 customers found this review helpful)

             
            1.0

            I'll just keep using my coconut oil

            By Brenna

            from Undisclosed

            Comments about OGX Brazilian Keratin Therapy 30-Day Smoothing Treatment:

            My former roommate left a small bottle of this 30 day treatment when she moved out. I was tempted to use it, and wondered why the bottle was still full. Then I read the instructions. Wear gloves? Do not apply to scalp or skin? Do a test area? No thanks. It doesn't sound very hair-friendly, and the only products I trust with those statements are hair dyes. I'll just keep using my coconut oil and argan oil. Much safer and better for my hair.

            (1 of 1 customers found this review helpful)

             
            5.0

            Great for course, frizzy hair

            By Hairbearbunch

            from Undisclosed

            Comments about OGX Brazilian Keratin Therapy 30-Day Smoothing Treatment:

            Keratin has changed my life. My frizzy hair is now under control and glossy/shiny. People always notice after I've done the treatment. Yes, you have to leave it in for 2 days. But so what - my hair looks great for two months afterwards. It's worth it.

             
            3.0

            Ok after washing out

            By coarsewavydark

            from Undisclosed

            Comments about OGX Brazilian Keratin Therapy 30-Day Smoothing Treatment:

            I have dark thick coarse hair gets frizzy when humid. I was getting Japanese hair straightening for 3 yrs but since I started dyeing my hair regularly due to more gray, the Japanese hair straightening wasn't looking as silky smooth so I decided to try less harsher solutions. I thought it was strange that you don't rinse out the product and after spending an hour blowdrying and flatironing, my hair felt very heavy and stiff, like I had soaked it in honey or molasses. the next day I decided to shampoo it since it looked unnatural. after drying and flatironing again, it looked much better and looked smooth even on an 87F humid day.

            (0 of 1 customers found this review helpful)

             
            2.0

            Eh

            By Kayla

            from Jenks, Oklahoma

            About Me Product Junkie

            Verified Buyer

            Pros

              Cons

              • Not Effective

              Best Uses

                Comments about OGX Brazilian Keratin Therapy 30-Day Smoothing Treatment:

                My hair is super thick and long. It dries out in the summer. I did not see any difference in straightening nor in moisture. I didn't like the 2 days with it in my hair, but did it regardless. Not effective.

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                Q&A

                Product Q&A

                Do you have questions about this product?

                Get answers from in-house experts.

                23 Questions | 23 Answers
                Displaying questions 1-23
                • Q:

                  I colored my clients hair 5 days ago can I use the treatment on her hair?
                  Asked on 8/27/2015 by Janelle

                  1 answer

                  • Staff Expert

                    A:

                    We recommend waiting at least 14 days after your color treatment before using the BKT treatment. It is recommended that a strand test, in a discreet area, be performed prior to application, especially if you have light colored or chemically treated hair. In isolated circumstances, some may experience a discoloration of the hair.

                    Answered on 8/27/2015 by Staff Expert from ULTA Beauty
                • Q:

                  I want to color my hair, should I color it before or after this product?
                  Asked on 8/27/2015 by Sands from Az

                  1 answer

                  • Staff Expert

                    A:

                    We recommend that you schedule your color treatment at least 14 days prior to or after the BKT treatment. If performed prior to the BKT treatment, it is recommended that a strand test, in a discreet area, be performed prior to application, especially if you have light colored or chemically treated hair. In isolated circumstances, some may experience a discoloration of the hair.

                    Answered on 8/27/2015 by Staff Expert from ULTA Beauty
                • Q:

                  How long after relaxing my hair should I wait to apply this product?
                  Asked on 8/14/2015 by Chencho from Hartford, CT

                  1 answer

                  • Staff Expert

                    A:

                    We recommend waiting at least 14 days between treatments.

                    Answered on 8/19/2015 by Staff Expert from ULTA Beauty
                • Q:

                  How easy is the product to be applied alone?
                  Would I need help from someone while applying the product?
                  Asked on 7/30/2015 by Kris

                  1 answer

                  • Staff Expert

                    A:

                    OGX Brazilian Keratin Therapy 30-Day Smoothing Treatment includes very detailed, step-by-step instructions to follow. You'll need to be able to divide your hair into two-inch sections to apply the treatment, and you'll need to be able to avoid applying the treatment to your skin or scalp. Depending on your level of experience, you can certainly enlist a friend to help! :-)

                    Answered on 7/30/2015 by Staff Expert from ULTA Beauty
                • Q:

                  I have permed hair, should I still try it out?
                  Asked on 7/20/2015 by Tri

                  1 answer

                  • Staff Expert

                    A:

                    Yes, however, these treatments should not be done within 3-4 weeks of each other.

                    Answered on 7/29/2015 by Staff Expert from ULTA Beauty
                • Q:

                  My hair have lost shine and smoothness. I have natural straight hair. No volume. So will this therapy be helpful to bring back shine and smoothness?? And the most important will it work as volume booster?
                  Asked on 7/16/2015 by rishika

                  1 answer

                  • Staff Expert

                    A:

                    The Brazilian Keratin Therapy 30-Day Smoothing Treatment can be used by those who have straight hair to help eliminate frizz. Yes, this treatment adds smoothness and shine for up to 30 days! It does not claim to have a volumizing effect. OGX offers styling products to help with volume, particularly their Thick & Full line:
                    http://www.ulta.com/ulta/a/_/Ntt-ogx%20thick%20%26%20full/Nty-1?Dy=1&ciSelector=searchResults

                    Answered on 7/16/2015 by Staff Expert from ULTA Beauty
                • Q:

                  Within the instructions it states not to oversaturate the product. What does this mean? Should it not appear wet? Should it just be enough to still create a smooth texture, or will the texture be thick and almost greasy once the treatment is all in?
                  Asked on 7/14/2015 by 11nomee from Chicago, IL

                  1 answer

                  • Staff Expert

                    A:

                    For best results, there should be enough treatment applied to thoroughly coat each strand, but not soak it. If there is too much treatment applied, it may cause hair to be greasy and weighed down.

                    Answered on 7/15/2015 by Staff Expert from ULTA Beauty
                • Q:

                  I have a mix of wavy and straight hair and I usually style it straight and flat, but if I don't flat iron my hair it would be a big poofy mess. Will this treatment make my hair more straight and flat? Also how long this treatment would last if I use shampoo with sulfate?
                  BTW I have short hair.
                  Asked on 6/25/2015 by Princess Azula

                  1 answer

                  • Staff Expert

                    A:

                    The OGX Brazilian Keratin Therapy 30-Day Smoothing Treatment typically works really well at smoothing thick, wavy hair. We stress the importance of following the directions precisely.
                    This treatment is not meant to make the hair stick straight (just for the initial 48 hours), but rather a smoothing treatment that will reduce about 95% of curl, smooth frizz and reduce blow drying / styling time by 75%.

                    Extra Tips:
                    • Heat is what seals the treatment into the hair. It is imperative to use a flat iron that goes to 450 degrees Fahrenheit. We advise following the directions to a 'T' in order for the product to work properly.
                    • Brazilian Keratin Therapy is a progressive treatment, so the more you use them, the better they work.

                    Answered on 6/26/2015 by Staff Expert from ULTA Beauty
                • Q:

                  What temperature should flat iron be set on if I already used product before. I followed the instructions but got rained on three days later and want to flat iron my hair. Originally the instruction said 450 but is that still needed.
                  Asked on 6/20/2015 by CC

                  1 answer

                  • Staff Expert

                    A:

                    A temperature of 300 degrees should suffice.

                    Answered on 6/25/2015 by Staff Expert from ULTA Beauty
                • Q:

                  My hair is lightened to a white/platinum color. Does this product effect the color?
                  Asked on 6/12/2015 by Robby from Lancaster, CA

                  1 answer

                  • Staff Expert

                    A:

                    It is recommended that a strand test, in a discreet area, be performed prior to application, especially if you have light colored or chemically treated hair. In isolated circumstances, some may experience a discoloration of the hair.

                    Answered on 6/16/2015 by Staff Expert from ULTA Beauty
                • Q:

                  Can I leave the keratin 30 day treatment in longer than 48 hours without damage? If so, how much longer?
                  Asked on 6/10/2015 by joy from bronx, new york

                  1 answer

                  • Staff Expert

                    A:

                    No, we do not advise to deviate from the directions. Please use exactly as indicated for best results.

                    Answered on 6/10/2015 by Staff Expert from ULTA Beauty
                • Q:

                  I washed my hair with the clarifying shampoo, and I have not put anything else in my hair. Do I have to use the clarifying shampoo each time I do a touch up or can I use the regular Brazillian keratin shampoo?
                  Asked on 6/6/2015 by joy from bronx, new york

                  1 answer

                  • Staff Expert

                    A:

                    Yes, each time you touch up with the actual treatment, you should follow up with a clarifying shampoo.

                    Answered on 6/9/2015 by Staff Expert from ULTA Beauty
                • Q:

                  I read the instructions and it said to leave the treatment sitting on the hair for 30 minutes, so do I leave it sitting on my hair for 30 minutes and then blow dry it or do I blow dry the treatment for those 30 min. That the treatment is supposed to be on my hair because the next step is to blow dry while brushing so I'm confused about that
                  Asked on 4/28/2015 by InfiniteDiamonds from USA , AL

                  1 answer

                  • Staff Expert

                    A:

                    Comb the treatment through your hair to evenly distribute from the roots to the ends. Let the treatment sit on hair for 30 minutes (no blowing drying at this point). After that, pull hair straight using a brush and blow dry until hair is completely dry. Follow the rest of the instructions. We hope this helps!

                    Answered on 4/30/2015 by Staff Expert from ULTA Beauty
                • Q:

                  Can you tell me if this product will help against humidity
                  Asked on 4/16/2015 by LisaB from Belfast

                  1 answer

                • Q:

                  I want to go ahead & use this product, but there is an upcoming event & I want to curl my hair that day, so my question is: when I use this product, for those 30 days that my hair will stay straight, am I not allowed to use any curl irons, or wavers? Will using a curling iron effect the product & go back to being wavy, or is using a curling iron alright & when I wash my hair it will be back to being straight? if I am allowed to use a curling iron, do I have to wait a certain time limit after applying the product to use a curling iron?
                  Asked on 4/14/2015 by Skycingsk from U.S.

                  1 answer

                  • Staff Expert

                    A:

                    After following the directions, waiting 48 hours, then washing and rinsing hair, you can certainly use heat styling tools. Heat styling tools will not alter the results of the treatment.

                    Answered on 4/16/2015 by Staff Expert from ULTA.com
                • Q:

                  Do I blow dry my hair until it's 80% dry before applying the treatment? Or should I just towel dry and use treatment
                  Asked on 3/23/2015 by Amy

                  1 answer

                  • Staff Expert

                    A:

                    Hair should be towel dried. Slightly damp, but not totally dry. We do not recommend using a heating tool to dry.

                    Answered on 3/30/2015 by Staff Expert from ULTA.com
                • Q:

                  I applied the treatment yesterday. How long should I wait to get my hair highlighted? Should I wash my hair before getting it highlighted?
                  Asked on 3/20/2015 by Kelly from United States

                  1 answer

                  • Staff Expert

                    A:

                    For best results, use Brazilian Keratin Therapy 30 Day Smoothing Treatment 1-2 weeks prior to coloring.

                    It is recommended that a strand test, in a discreet area, be performed prior to application, especially if you have light colored or chemically treated hair. In isolated circumstances, some may experience a discoloration of the hair.

                    Answered on 3/23/2015 by Staff Expert from ULTA.com
                • Q:

                  I colored my hair before 2 weeks and I want to apply this product to my hair is this will effect the color on my hair??
                  Asked on 3/17/2015 by Amal

                  1 answer

                  • Staff Expert

                    A:

                    It is recommended that a strand test, in a discreet area, be performed prior to application, especially if you have light colored or chemically treated hair. In isolated circumstances, some may experience a discoloration of the hair.

                    Answered on 3/18/2015 by Staff Expert from ULTA.com
                • Q:

                  I typically don't wash my hair for 2 weeks. Once i use this product is it a must that I wash my hair in 48 hours or this that the minimum wait period?
                  Asked on 12/5/2014 by Les

                  1 answer

                  • Staff Expert

                    A:

                    Yes, we strongly urge you to follow the instructions enclosed precisely for the best results.

                    Answered on 12/9/2014 by Staff Expert from ULTA.com
                • Q:

                  I have thick curly hair, about how many uses should you get out of the 30 day straight box? More or less I was wondering about amount to apply.
                  Asked on 11/12/2014 by CamCam from SC

                  1 answer

                  • Staff Expert

                    A:

                    Typically, one can get at least two uses out of each box.

                    Answered on 11/17/2014 by Staff Expert from ULTA.com
                • Q:

                  I've always wanted to try out the keratin treatment under the assumption that it was temporary and that my hair would return to its usual curly form after. I've heard that this is not true for many keratin treatments and that it doesn't actually go back natural all the way. Can anyone tell me from experience? (preferably from someone who doesn't often treat their hair with chemicals)
                  Asked on 10/25/2014 by leelee from tampa

                  1 answer

                  • Staff Expert

                    A:

                    After only one use of OGX Brazilian Keratin Therapy Treatment, your hair will slowly begin to return to its natural state. This may take anywhere from 4-5 weeks, depending on hair type, length and texture. To accelerate the fading of your treatment, increase the frequency of shampooing and use of clarifying shampoo with sodium chloride.

                    Answered on 10/28/2014 by Staff Expert from ULTA.com
                • Q:

                  what is inside the box ?
                  Asked on 9/28/2014 by basma from Sydney

                  1 answer

                  • Staff Expert

                    A:

                    This set includes:
                    30-Day Smoothing Treatment 3.3 oz.
                    Pre-Treatment Shampoo 1 oz.

                    Answered on 9/30/2014 by Staff Expert from ULTA.com
                • Q:

                  I have thick wavy hair would this work on my hair type?
                  Asked on 9/13/2014 by love hair

                  1 answer

                  • Staff Expert

                    A:

                    The OGX Brazilian Keratin Therapy 30-Day Smoothing Treatment typically works really well at smoothing thick, wavy hair. We stress the importance of following the directions precisely.
                    This treatment is not meant to make the hair stick straight (just for the initial 48 hours), but rather a smoothing treatment that will reduce about 95% of curl, smooth frizz and reduce blow drying / styling time by 75%.

                    Extra Tips:
                    • Heat is what seals the treatment into the hair. It is imperative to use a flat iron that goes to 450 degrees Fahrenheit. We advise following the directions to a ‘T’ in order for the product to work properly.
                    • Brazilian Keratin Therapy is a progressive treatment, so the more you use them, the better they work.

                    Answered on 9/15/2014 by Staff Expert from ULTA.com
                Displaying questions 1-23

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