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OGXBrazilian Keratin Therapy 30-Day Smoothing Treatment
OGX

Brazilian Keratin Therapy 30-Day Smoothing Treatment

Item #: 2227049

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Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
OGXBrazilian Keratin Therapy 30-Day Smoothing Treatment
 
3.1

(based on 297 reviews)

57%

of respondents would recommend this to a friend.

Pros

  • Softens hair (169)
  • Smooths (140)
  • Defrizzes (134)
  • Adds shine (107)
  • Smells great (83)

Cons

  • Greasy look (69)
  • Heavy (65)
  • Weighs hair down (46)
  • Sticky (42)
  • Not effective (20)

Best Uses

  • Very curly hair (107)
  • Wavy hair (87)
  • Course hair (81)
  • Frizzy hair (29)
  • Fine hair (28)
    • Reviewer Profile:
    • Beauty conscious (144), Product junkie (77), Survivalist / minimalist (37), Professional stylist (6)

Reviewed by 297 customers

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Displaying reviews 1-10

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4.0

Works Great!

By Drea

from Texas

About Me Product Junkie

Verified Reviewer

Pros

  • Easy To Use
  • Relaxes Curls
  • Softens Hair

Cons

    Best Uses

    • Frizzy Hair
    • Normal Hair
    • Very Curly Hair

    Comments about OGX Brazilian Keratin Therapy 30-Day Smoothing Treatment:

    This product is amazing. My natural hair texture is very frizzy coarse curls. I straighten daily, but humidity just makes it go POOF! I've used this product in the past with good results, and just used it again last week and am happy to say that my hair stayed perfectly straight through a hot and humid rainy New Orleans weekend! TIPS: DO NOT OVERSATURATE YOUR HAIR. I have med-long hair and I only use about half of the bottle. This is important! Also, use a high heat flat iron! Turn it up, and straighten in very small sections. Like 1 inch sections at the most. Flat iron daily when the treatment is in. Note: This product won't make your hair air-dry straight. You'll still have to style it after washing, but it will keep your hair from frizzing out on humid days. I recommend using the Organix EverStraight Brazillian Therapy shampoo and conditioner too!!

     
    4.0

    Smoothing, not straightening

    By BeautyQueen124

    from Midland, MI

    About Me Product Junkie

    Verified Reviewer

    Pros

    • Easy To Use
    • Eliminates frizz
    • Protects Against Heat Damage
    • Softens Hair

    Cons

      Best Uses

      • Damaged Hair
      • Dry Hair
      • Frizzy Hair

      Comments about OGX Brazilian Keratin Therapy 30-Day Smoothing Treatment:

      I bought this product to perhaps eliminate the need for a straightening iron for 30 days; and I ended up using it after 8 hours of sun fried my hair. The application process was relatively easy. The product made my hair super smooth and nice at first, but after 48 hours it was so greasy. I would definitely recommend doing this treatment on a weekend that you'll be at home the whole time. After I washed the treatment out, my hair felt fantastic. I have very thick, wavy hair, and it dried naturally smooth, something that doesn't happen. However, I did notice that my hair was actually curlier than it was before the treatment. I would recommend that this treatment be used to treat damaged hair or for a smoothing treatment, not for eliminating curl.
      It has been 2 weeks since I did the treatment and my hair is still smooth and dries nicely.

       
      5.0

      new entry

      By vldess

      from Undisclosed

      Comments about OGX Brazilian Keratin Therapy 30-Day Smoothing Treatment:

      I bought this and thought it wont work and I love it for the price. I even used it on my 14 yr old niece who just thinks it the best thing ever. I liked it in a kit but they stop selling it like that. To bad you cant make it last longer than 30 days.Heaven would be 60 days.Love it I need more. Thankyou!!!

       
      4.0

      Follow The Instructions

      By ccme

      from Undisclosed

      Comments about OGX Brazilian Keratin Therapy 30-Day Smoothing Treatment:

      I hadn't used a relaxer in over 10 years. Finally, I decided to give this a try as a cheap alternative to a salon keratin treatment. The product worked great but I got lazy on a business trip and left the product in for 2 weeks instead of 48 hours. Needless to say, I have to start my 10 year hair growth journey over again. It worked fine when used it correctly and I would recommend it.

      (1 of 2 customers found this review helpful)

       
      5.0

      Great!

      By Jewel

      from Austin, TX

      About Me Minimalist

      Verified Buyer

      Pros

      • Easy To Use
      • Protects Against Heat Damage
      • Softens Hair

      Cons

        Best Uses

        • Damaged Hair
        • Dry Hair
        • Very Curly Hair

        Comments about OGX Brazilian Keratin Therapy 30-Day Smoothing Treatment:

        This is a quick and easy treatment of love for your hair. It makes it sleek and easy to manage with almost no effort. I use it like a leave-in conditioner about once a month. Can't live without it!

        (3 of 4 customers found this review helpful)

         
        1.0

        Doesnt Work

        By Skycingsk

        from US, WA

        Pros

        • Easy To Use
        • Protects Against Heat Damage

        Cons

        • Not Effective
        • Smells Bad
        • Too Greasy
        • Too Heavy
        • Weighs hair down

        Best Uses

          Comments about OGX Brazilian Keratin Therapy 30-Day Smoothing Treatment:

          I tried this product thinking it was going to work, I used the shampoo that came with the product, conditioned , waited 30 min, blowdryed & straightened my hair. It smells really bad, at first I didnt mind the smell thinking it was only going to be temporary, but it smelled bad for the 48 hours I couldn't shower. It weighs hair down A LOT, my hair had no volume at all, it was flat, & it's also really greasy, every time I touched my hair it felt greasy & oily, I went to school like this & it turned out it was NOT EFFECTIVE AT ALL, once the 48 house was finished I took a shower & then waited for my hair to dry, the results? My hair looked the same before I even tryed the product, frizzy, & wavy, I basically went through all the greasyness, & bad smell for nothing , WASTE OF TIME & MONEY. DO NOT BUY

          (7 of 9 customers found this review helpful)

           
          1.0

          Total waste of time and money

          By Joanna

          from Undisclosed

          Comments about OGX Brazilian Keratin Therapy 30-Day Smoothing Treatment:

          This product does not work, like at all. It is such a long process to wash, put it all in, let it dry, blow it out, iron it, then wait 48 hours with the smelly gross product in. And then it does nothing. In fact, my hair seemed more frizzy and more curly after using it. It most definitely made my hair more dry. I am a caucasian person with very curly hair and this product was a waste of time. Don't bother buying it.

           
          1.0

          Total waste of time and money

          By Joanna

          from New York, NY

          About Me Beauty Conscious

          Pros

            Cons

            • Difficult To Use
            • Not Effective
            • Smells Bad
            • Too Heavy

            Best Uses

              Comments about OGX Brazilian Keratin Therapy 30-Day Smoothing Treatment:

              This product does not work, like at all. It is such a long process to wash, put it all in, let it dry, blow it out, iron it, then wait 48 hours with the smelly gross product in. And then it does nothing. In fact, my hair seemed more frizzy and more curly after using it. It most definitely made my hair more dry. I am a caucasian person with very curly hair and this product was a waste of time. Don't bother buying it.

              (1 of 1 customers found this review helpful)

               
              3.0

              Great for straightening DARK hair.......

              By Grey Momma

              from Undisclosed

              Comments about OGX Brazilian Keratin Therapy 30-Day Smoothing Treatment:

              But I have ( or had) beautiful white hair .. that is until I used this product. I have used before when my hair was dyed and loved the straightening effect... But now that I have > 50% white hair.... I don't like it ! It deposited the color of the product onto my hair. So sad... I'm heading back to the sink to wash out right away in hopes it is temporary.. If you have light hair... I would not recommend !

              (9 of 9 customers found this review helpful)

               
              5.0

              AMAZING!

              By Neal

              from Covina, CA

              About Me Professional Stylist

              Verified Reviewer

              Pros

              • A little goes a long way
              • Easy To Use
              • Smells Great
              • Softens Hair
              • Versatile

              Cons

                Best Uses

                • Bleach Damage
                • Damaged Hair
                • Dry Hair
                • Frizzy Hair
                • Over processed hair

                Comments about OGX Brazilian Keratin Therapy 30-Day Smoothing Treatment:

                I used this product on my friend to test it out. I read mixed reviews about this product, so it was difficult to determine if I wanted to try this out myself. I'm glad I did! Here is a little hair over view:
                December 2014 went platinum
                January 2015 went violet
                February 2015 went red
                March 2015 went brunette
                My friends hair was over processed and frizzy because of it. When wet it would tangle and would shed (break). We put this treatment in her hair and followed directions exactly as stated! I sectioned her hair into 6 sections and clipped them up. I used a color brush and bowl. I poured a palm full amount of product in the bowl. (for her collar bone (thick) length hair. I applied a thin coat over each 2 inch sections then comber through. Let me tell you a little goes a long ways! When finished (blow dried and flat ironed) with the product in her hair it was soft shiny and smooth! no build up, no frizz, no anything! and after 48 hours with her 1st wash her hair was still nice and soft! she could comb her fingers through her hair again! her hair looked like she never lightened (bleached) it. I still have plenty of this product left and will continue to use this on her. She had no hair side effects. were going to put on her human hair extensions! I will post a youtube video on the process soon! (OGX keratin therapy 30 day smoothing treatment before and after) ;)

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                Q&A

                Product Q&A

                Do you have questions about this product?

                Get answers from in-house experts.

                16 Questions | 16 Answers
                Displaying questions 1-10Previous | Next »
                • Q:

                  I have a mix of wavy and straight hair and I usually style it straight and flat, but if I don't flat iron my hair it would be a big poofy mess. Will this treatment make my hair more straight and flat? Also how long this treatment would last if I use shampoo with sulfate?
                  BTW I have short hair.
                  Asked on 6/25/2015 by Princess Azula

                  1 answer

                  • Staff Reviewer

                    A:

                    The OGX Brazilian Keratin Therapy 30-Day Smoothing Treatment typically works really well at smoothing thick, wavy hair. We stress the importance of following the directions precisely.
                    This treatment is not meant to make the hair stick straight (just for the initial 48 hours), but rather a smoothing treatment that will reduce about 95% of curl, smooth frizz and reduce blow drying / styling time by 75%.

                    Extra Tips:
                    • Heat is what seals the treatment into the hair. It is imperative to use a flat iron that goes to 450 degrees Fahrenheit. We advise following the directions to a 'T' in order for the product to work properly.
                    • Brazilian Keratin Therapy is a progressive treatment, so the more you use them, the better they work.

                    Answered on 6/26/2015 by Staff Expert from ULTA Beauty
                • Q:

                  What temperature should flat iron be set on if I already used product before. I followed the instructions but got rained on three days later and want to flat iron my hair. Originally the instruction said 450 but is that still needed.
                  Asked on 6/20/2015 by CC

                  1 answer

                  • Staff Reviewer

                    A:

                    A temperature of 300 degrees should suffice.

                    Answered on 6/25/2015 by Staff Expert from ULTA Beauty
                • Q:

                  My hair is lightened to a white/platinum color. Does this product effect the color?
                  Asked on 6/12/2015 by Robby from Lancaster, CA

                  1 answer

                  • Staff Reviewer

                    A:

                    It is recommended that a strand test, in a discreet area, be performed prior to application, especially if you have light colored or chemically treated hair. In isolated circumstances, some may experience a discoloration of the hair.

                    Answered on 6/16/2015 by Staff Expert from ULTA Beauty
                • Q:

                  Can I leave the keratin 30 day treatment in longer than 48 hours without damage? If so, how much longer?
                  Asked on 6/10/2015 by joy from bronx, new york

                  1 answer

                  • Staff Reviewer

                    A:

                    No, we do not advise to deviate from the directions. Please use exactly as indicated for best results.

                    Answered on 6/10/2015 by Staff Expert from ULTA Beauty
                • Q:

                  I washed my hair with the clarifying shampoo, and I have not put anything else in my hair. Do I have to use the clarifying shampoo each time I do a touch up or can I use the regular Brazillian keratin shampoo?
                  Asked on 6/6/2015 by joy from bronx, new york

                  1 answer

                  • Staff Reviewer

                    A:

                    Yes, each time you touch up with the actual treatment, you should follow up with a clarifying shampoo.

                    Answered on 6/9/2015 by Staff Expert from ULTA Beauty
                • Q:

                  I read the instructions and it said to leave the treatment sitting on the hair for 30 minutes, so do I leave it sitting on my hair for 30 minutes and then blow dry it or do I blow dry the treatment for those 30 min. That the treatment is supposed to be on my hair because the next step is to blow dry while brushing so I'm confused about that
                  Asked on 4/28/2015 by InfiniteDiamonds from USA , AL

                  1 answer

                  • Staff Reviewer

                    A:

                    Comb the treatment through your hair to evenly distribute from the roots to the ends. Let the treatment sit on hair for 30 minutes (no blowing drying at this point). After that, pull hair straight using a brush and blow dry until hair is completely dry. Follow the rest of the instructions. We hope this helps!

                    Answered on 4/30/2015 by Staff Expert from ULTA Beauty
                • Q:

                  Can you tell me if this product will help against humidity
                  Asked on 4/16/2015 by LisaB from Belfast

                  1 answer

                • Q:

                  I want to go ahead & use this product, but there is an upcoming event & I want to curl my hair that day, so my question is: when I use this product, for those 30 days that my hair will stay straight, am I not allowed to use any curl irons, or wavers? Will using a curling iron effect the product & go back to being wavy, or is using a curling iron alright & when I wash my hair it will be back to being straight? if I am allowed to use a curling iron, do I have to wait a certain time limit after applying the product to use a curling iron?
                  Asked on 4/14/2015 by Skycingsk from U.S.

                  1 answer

                  • Staff Reviewer

                    A:

                    After following the directions, waiting 48 hours, then washing and rinsing hair, you can certainly use heat styling tools. Heat styling tools will not alter the results of the treatment.

                    Answered on 4/16/2015 by Staff Expert from ULTA.com
                • Q:

                  Do I blow dry my hair until it's 80% dry before applying the treatment? Or should I just towel dry and use treatment
                  Asked on 3/23/2015 by Amy

                  1 answer

                  • Staff Reviewer

                    A:

                    Hair should be towel dried. Slightly damp, but not totally dry. We do not recommend using a heating tool to dry.

                    Answered on 3/30/2015 by Staff Expert from ULTA.com
                • Q:

                  I applied the treatment yesterday. How long should I wait to get my hair highlighted? Should I wash my hair before getting it highlighted?
                  Asked on 3/20/2015 by Kelly from United States

                  1 answer

                  • Staff Reviewer

                    A:

                    For best results, use Brazilian Keratin Therapy 30 Day Smoothing Treatment 1-2 weeks prior to coloring.

                    It is recommended that a strand test, in a discreet area, be performed prior to application, especially if you have light colored or chemically treated hair. In isolated circumstances, some may experience a discoloration of the hair.

                    Answered on 3/23/2015 by Staff Expert from ULTA.com
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