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OGXEver Straight - Brazilian Keratin Therapy Shampoo
OGX

Ever Straight - Brazilian Keratin Therapy Shampoo

Item #: 2227047

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OGXEver Straight - Brazilian Keratin Therapy Shampoo
 
3.9

(based on 259 reviews)

76%

of respondents would recommend this to a friend.

Pros

  • Great smell (158)
  • Adds shine (131)
  • Improves hair health (127)
  • Cleans thoroughly (126)
  • Gentle (106)

Cons

  • Doesn't lather well (38)
  • Doesn't work (32)
  • Dries hair out (28)
  • Greasy (14)
  • Harsh (12)

Best Uses

  • Daily use (84)
  • Thick hair (76)
  • Curly hair (72)
  • Fine hair (40)
  • Oily hair (34)
    • Hair Type:
    • Wavy hair (131), Straight hair (52), Very curly hair (39)
    • Reviewer Profile:
    • Beauty conscious (102), Product junkie (73), Survivalist / minimalist (38), Professional stylist (4)

Reviewed by 259 customers

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Displaying reviews 1-10

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1.0

Horable!!!

By Mothernature

from Undisclosed

Comments about OGX Ever Straight - Brazilian Keratin Therapy Shampoo:

Does absolutely nothing for my hair, and the ingredient are unnatural. It only smells good. I plan on returning it!

(1 of 1 customers found this review helpful)

 
5.0

AMAZING!!!

By Max Allen

from #OGX

Comments about OGX Ever Straight - Brazilian Keratin Therapy Shampoo:

This is honestly amazing! With the matching shampoo, and conditioner it's just fantastic, and when my hair is dry it just feels so refreshed, good, and soft.

This Is going to be the one I'm reaching for the most out of my collection!

You also have to remember that every shampoo, and conditioner everyone raves about. May not personally work for you because everyone has a different hair type this is just my honest opinion!

 
4.0

Keratin

By Micka

from Dallas, Tx

About Me Product Junkie

Verified Buyer

Pros

  • Afforable

Cons

  • Smell
  • Thick Coming From Bottle

Best Uses

    Comments about OGX Ever Straight - Brazilian Keratin Therapy Shampoo:

    I use this product because it is Keratin enriched and the same ingredients are found in high priced shampoo

    • Hair Type:
    • Very Curly Hair

    (1 of 1 customers found this review helpful)

     
    5.0

    Love this for my Hair Extensions!

    By Beauty Junkie

    from Georgia

    About Me Product Junkie

    Verified Buyer

    Pros

    • Adds Volume
    • Cleans Thoroughly
    • Gentle
    • Lathers Well

    Cons

      Best Uses

        Comments about OGX Ever Straight - Brazilian Keratin Therapy Shampoo:

        I am an African American girl, and I use this shampoo and the conditioner on my extensions! They work great at keeping my extensions soft and healthy looking! Definitely my go-to product!

        (0 of 1 customers found this review helpful)

         
        1.0

        Not sulphate free

        By Shez

        from Undisclosed

        Comments about OGX Ever Straight - Brazilian Keratin Therapy Shampoo:

        I bought this product a month ago thinking it was sulphate free as some sellers suggest it is. It has ruined my hair, which is now dry and straw like.

        (0 of 1 customers found this review helpful)

         
        3.0

        Like all other OGX shampoos, nothing special

        By Beauty Queen 124

        from Midland, MI

        About Me Product Junkie

        Verified Reviewer

        Pros

        • Cleans Thoroughly
        • Gentle
        • Great Smell

        Cons

        • Doesn't Lather Well

        Best Uses

        • Daily Use
        • Thinner Hair

        Comments about OGX Ever Straight - Brazilian Keratin Therapy Shampoo:

        The conditioner in this set is much better than the shampoo. The shampoo does nothing but clean for my thick hair. This product might work better for thinner hair.

        • Hair Type:
        • Wavy Hair
         
        1.0

        Too expensive

        By Klippet

        from Dallas Texas

        About Me Product Junkie

        Verified Buyer

        Pros

          Cons

            Best Uses

              Comments about OGX Ever Straight - Brazilian Keratin Therapy Shampoo:

              Smells great . As with everything at ultra . Too expensive

              • Hair Type:
              • Straight Hair
               
              5.0

              amazing shampoo

              By ash28

              from Undisclosed

              Comments about OGX Ever Straight - Brazilian Keratin Therapy Shampoo:

              I first, began using the Brazilian Keratin Therapy shampoo and decided to test out the different types/kinds OGX has to offer. I absolutely love the Argon Oil shampoo not only does it make my hair smell amazing but it also helps make it feel renewed... like most would feel after a brand new hair cut!

              (2 of 2 customers found this review helpful)

               
              5.0

              Favorite so far

              By kohakuku

              from VT, USA

              About Me Minimalist

              Pros

              • Adds Shine
              • Color
              • Gentle
              • Great Smell
              • Improves Hair Health
              • Increases Vibrance
              • Lathers Well

              Cons

                Best Uses

                • Daily Use
                • Dull Colored Hair
                • Oily Hair

                Comments about OGX Ever Straight - Brazilian Keratin Therapy Shampoo:

                I've tried this kind of the OGX brand, the mint, and the cherry blossom. ALl great scents, but this one specifically has helped my hair the most. I didn't realize it until today when I saw my reflection. My hair looked more vibrant than usual. That's all I really needed, and it's cruelty free, which is why I tried this brand in the first place. Serendipitous you could say ^_^

                • Hair Type:
                • Straight Hair

                (2 of 2 customers found this review helpful)

                 
                4.0

                Love It!

                By Tanya24

                from Undisclosed

                Comments about OGX Ever Straight - Brazilian Keratin Therapy Shampoo:

                I bought this about a month ago and I love it. I have thick, blonde hair that was lifeless and dull. This product really helped to add the shine back into my hair without leaving it greasy like a lot of straightening shampoos. Someone actually asked me if I dyed my hair a lighter shade, but it was just this shampoo helping to bring my natural color back. It left my hair silky smooth and smelling great!

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                Q&A

                Product Q&A

                Do you have questions about this product?

                Get answers from in-house experts.

                19 Questions | 19 Answers
                Displaying questions 1-19
                • Q:

                  I have very curly , tightly coiled hair. I am looking for a product that will loosen my curls and make them more like waves rather than curls. Will this product help to loosen my curls? Thanks in advance.
                  Asked on 8/9/2015 by Kool Kat

                  1 answer

                  • Staff Expert

                    A:

                    Ever Straight - Brazilian Keratin Therapy Shampoo can be used on curly hair to help reduce frizz and define curls. It does not alter curl pattern.

                    Answered on 8/10/2015 by Staff Expert from ULTA Beauty
                • Q:

                  I have natural thick curly hair, will this product and the conditioner do anything to ruin my curls? Or dry my hair out?
                  Asked on 7/24/2015 by Mikki

                  1 answer

                  • Staff Expert

                    A:

                    Ever Straight - Brazilian Keratin Therapy Shampoo and Conditioner can be used on curly hair to help reduce frizz and define curls. Both formulas feature rich Brazilian cocoa nut oils to nourish and hydrate the hair.

                    Answered on 7/28/2015 by Staff Expert from ULTA Beauty
                • Q:

                  Can I use this shampoo (and conditioner) on Salon brazilian keratin treated hair?
                  Asked on 7/2/2015 by VanessaEm

                  1 answer

                  • Staff Expert

                    A:

                    Please note that this shampoo is very gentle and sulfate-free. We advise to consult the stylist who performed your treatment regarding the best at-home care products to use. All ingredients are listed below for easy reference.

                    Water (Aqua), Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Hydroxysultaine, Sodium Cocoyl Isethionate, PPG-2 Hydroxyethyl Coco/Isostearamide, Hydrolyzed Keratin, Cocos Nucifera (Coconut) Oil, Persea Gratissima (Avocado) Oil, Theobroma Cacao (Cocoa) Seed Butter, Panthenol, Dimethicone, Amodimethicone, Glycol Stearate, PEG-120 Methyl Glucose Dioleate, Guar Hydroxypropyltrimonium Chloride, Polyquaternium-6, Polyquaternium-10, Laureth-4, Laureth-23, Cocamidopropyl Betaine, Cetrimonium Chloride, Trideceth-12, Citric Acid, Fragrance (Parfum), Tetrasodium EDTA, Sodium Chloride, Diazolidinyl Urea, Iodopropynyl Butylcarbamate, Yellow 5 (CI 19140), Yellow 6 (CI 15985), Blue 1 (CI 42090).

                    Answered on 7/6/2015 by Staff Expert from ULTA Beauty
                • Q:

                  I'm looking for a product that will straighten my hair without heating. My hair is naturally wavy (not too intense) and on the thinner side. If not, do you recommend any other products?
                  Asked on 6/26/2015 by Amanda

                  1 answer

                • Q:

                  Sodium Chloride is listed as an ingredient-won't this counteract a keratin treatment?
                  Asked on 6/8/2015 by hbomb from cleveland oh

                  1 answer

                  • Staff Expert

                    A:

                    Thank you for your question! We reached out to OGX, and they state that although Sodium Chloride is listed on the bottle, it is actually just a bi-product which is produced in such small levels that it doesn't effect the treatment. We hope this extra info helps to alleviate any concerns!

                    Answered on 6/9/2015 by Staff Expert from ULTA Beauty
                • Q:

                  I have very oily hair. Will this product help control my oil?
                  Asked on 5/25/2015 by Curly Cute

                  1 answer

                  • Staff Expert

                    A:

                    This shampoo is formulated for all hair types including oily hair. None of OGX shampoos are specifically indicated to control oily scalp conditions. You may prefer the Coconut Water and Tea Mint shampoos from OGX. These formulas provide lightweight moisture, so they won't weigh hair down.

                    Answered on 5/26/2015 by Staff Expert from ULTA Beauty
                • Q:

                  Will this stop the frizzing in my hair? How long does it take to stop the frizzing if so?
                  Asked on 1/30/2015 by 1234567890

                  1 answer

                  • Staff Expert

                    A:

                    The natural botanical oils and strengthening keratin protein will help to instantly smooth your hair and fortify it against breakage that contributes to frizzing.

                    Answered on 2/2/2015 by Staff Expert from ULTA.com
                • Q:

                  Is this good for color treated hair?
                  Asked on 1/9/2015 by ssa

                  1 answer

                  • Staff Expert

                    A:

                    Yes, all OGX shampoos are sulfate-free and safe for use on color-treated hair.

                    Answered on 1/9/2015 by Staff Expert from ULTA.com
                • Q:

                  I have short thick hair. Can this shampoo be of benefit to Caribbean hair which is quite dry
                  Asked on 1/8/2015 by positive steps from London

                  1 answer

                  • Staff Expert

                    A:

                    This shampoo is formulated for all hair types and textures. Its formula features rich Brazilian cocoa nut oils to help hydrate and soften dry hair.

                    Answered on 1/9/2015 by Staff Expert from ULTA.com
                • Q:

                  I recently had the keratin straightening treatment done and my hair has been oily after washing. Will this shampoo also make my hair oily?
                  Asked on 1/4/2015 by Mar from Hartford,Ct

                  1 answer

                  • Staff Expert

                    A:

                    OGX Brazilian Keratin Therapy Shampoo features a lightweight formula that provides intense hydration and nourishment without causing any oily look or feel.

                    Answered on 1/6/2015 by Staff Expert from ULTA.com
                • Q:

                  does this product contain formaldehyde or similar chemicals
                  Asked on 12/25/2014 by Cherie from Milford

                  1 answer

                  • Staff Expert

                    A:

                    This product does not contain formaldehyde. The full ingredients are listed below:

                    Dl Water (Aqua), Disodium Laureth Sulfosuccinate, Cocamidopropyl Betaine, Cocamidopropyl Hydroxysultaine, Dimethicone Copolyol, Cocamide DEA, Glycol Distearate, Hydrolyzed Keratin (Protein), Theobroma Cacao (Cocoa Butter), Parfum, Cocos Nucifera (Coconut) Oil, Persea Gratissima (Avocado) Oil, Aloe Barbadensis (Aloe Leaf) Extract, Panthenol, Polyquaternium 11, DMDM Hydantoin, Cetyl Alcohol, Guar Hydroxypropyltrimonium Chloride, PEG-23M, Blue 1, Red 40, Yellow 5.

                    Answered on 1/2/2015 by Staff Expert from ULTA.com
                • Q:

                  My hair is thick and straight but it tends to get frizzy and look tangled. I want my hair to look smoother whether I just wear right out the shower or decide to curl. Would this product be good for me or would Anti-Breakage Keratin Oil Shampoo be better?
                  Asked on 11/10/2014 by Sylvia from San Antonio, TX

                  1 answer

                  • Staff Expert

                    A:

                    If your hair is damaged and prone to breakage, we suggest using Anti-Breakage Keratin Oil Shampoo. However, if your hair is in pretty good shape and simply in need of smoothness and shine, we recommend using Brazilian Keratin Therapy Shampoo.

                    Answered on 11/17/2014 by Staff Expert from ULTA.com
                • Q:

                  can i use this product on permed hair?
                  Asked on 9/30/2014 by linda

                  1 answer

                  • Staff Expert

                    A:

                    This shampoo is sulfate- and sodium chloride-free, so it is safe to use on permed, color-, and chemically-treated hair.

                    Answered on 10/1/2014 by Staff Expert from ULTA.com
                • Q:

                  Will this product also contribute to hair growth?
                  Asked on 9/8/2014 by Maddie

                  1 answer

                  • Staff Expert

                    A:

                    OGX Brazilian Keratin Therapy Shampoo does not stimulate hair growth; however, it helps to reduce breakage, so that your existing hair grows longer and stronger.

                    Answered on 9/10/2014 by Staff Expert from ULTA.com
                • Q:

                  Does this product straighten hair
                  Asked on 7/31/2014 by Marina

                  1 answer

                  • Staff Expert

                    A:

                    This shampoo helps to strengthen and smooth your hair, but it does not straighten hair.

                    Answered on 8/4/2014 by Staff Expert from ULTA.com
                • Q:

                  Will this permanently straighten my very curly hair? Or will it just pull the curls out to make them more wavy than curly? And will it cause any of the damage that chemical straightening does?
                  Asked on 7/30/2014 by CurlsCurlsCurls

                  1 answer

                  • Staff Expert

                    A:

                    This shampoo helps to strengthen and smooth your hair, but it does not straighten hair. It does not have the same effect as a professional keratin straightening treatment. It is completely safe and non-damaging to your hair.

                    Answered on 7/31/2014 by Staff Expert from ULTA.com
                • Q:

                  I'm confused as it says ever straight, does that mean it is primarily for straight hair? I have curly hair and was wondering if maybe I should take this back before using it. Definitely don't want straight hair! Thank you in advance :)
                  Asked on 7/24/2014 by miranda

                  1 answer

                  • Staff Expert

                    A:

                    This product can be used on all hair types and textures. It is labeled "ever straight" because it is suitable for use on keratin straightened chemically-treated hair.

                    Answered on 7/30/2014 by Staff Expert from ULTA.com
                • Q:

                  I have seen that there is natural ingredients in the Keratin Shampoo (and in other Keratin products) but is there any other bad or harmful ingredients that can lead to breakage or other side effects with using Keratin products?
                  Asked on 7/23/2014 by Kara

                  1 answer

                  • Staff Expert

                    A:

                    This product is sulfate-free and salt/sodium chloride-free, so it is safe to use on color- and chemically-treated hair.

                    Answered on 7/28/2014 by Staff Expert from ULTA.com
                • Q:

                  Does this product work with oily hair type?
                  Asked on 7/9/2014 by Monica from Hialeah, FL

                  1 answer

                  • Staff Expert

                    A:

                    Yes, this shampoo is formulated for all hair types including oily hair.

                    Answered on 7/10/2014 by Staff Expert from ULTA.com
                Displaying questions 1-19

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