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OGXEver Straight - Brazilian Keratin Therapy Shampoo
OGX

Ever Straight - Brazilian Keratin Therapy Shampoo

Item #: 2227047

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Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
OGXEver Straight - Brazilian Keratin Therapy Shampoo
 
3.9

(based on 255 reviews)

77%

of respondents would recommend this to a friend.

Pros

  • Great smell (158)
  • Adds shine (131)
  • Improves hair health (127)
  • Cleans thoroughly (126)
  • Gentle (106)

Cons

  • Doesn't lather well (38)
  • Doesn't work (32)
  • Dries hair out (28)
  • Greasy (14)
  • Harsh (12)

Best Uses

  • Daily use (84)
  • Thick hair (76)
  • Curly hair (72)
  • Fine hair (40)
  • Oily hair (34)
    • Hair Type:
    • Wavy hair (131), Straight hair (52), Very curly hair (38)
    • Reviewer Profile:
    • Beauty conscious (102), Product junkie (72), Survivalist / minimalist (38), Professional stylist (4)

Reviewed by 255 customers

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Displaying reviews 1-10

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5.0

Love this for my Hair Extensions!

By Beauty Junkie

from Georgia

About Me Product Junkie

Verified Buyer

Pros

  • Adds Volume
  • Cleans Thoroughly
  • Gentle
  • Lathers Well

Cons

    Best Uses

      Comments about OGX Ever Straight - Brazilian Keratin Therapy Shampoo:

      I am an African American girl, and I use this shampoo and the conditioner on my extensions! They work great at keeping my extensions soft and healthy looking! Definitely my go-to product!

       
      3.0

      Like all other OGX shampoos, nothing special

      By Beauty Queen 124

      from Midland, MI

      About Me Product Junkie

      Verified Reviewer

      Pros

      • Cleans Thoroughly
      • Gentle
      • Great Smell

      Cons

      • Doesn't Lather Well

      Best Uses

      • Daily Use
      • Thinner Hair

      Comments about OGX Ever Straight - Brazilian Keratin Therapy Shampoo:

      The conditioner in this set is much better than the shampoo. The shampoo does nothing but clean for my thick hair. This product might work better for thinner hair.

      • Hair Type:
      • Wavy Hair
       
      1.0

      Too expensive

      By Klippet

      from Dallas Texas

      About Me Product Junkie

      Verified Buyer

      Pros

        Cons

          Best Uses

            Comments about OGX Ever Straight - Brazilian Keratin Therapy Shampoo:

            Smells great . As with everything at ultra . Too expensive

            • Hair Type:
            • Straight Hair
             
            5.0

            amazing shampoo

            By ash28

            from Undisclosed

            Comments about OGX Ever Straight - Brazilian Keratin Therapy Shampoo:

            I first, began using the Brazilian Keratin Therapy shampoo and decided to test out the different types/kinds OGX has to offer. I absolutely love the Argon Oil shampoo not only does it make my hair smell amazing but it also helps make it feel renewed... like most would feel after a brand new hair cut!

             
            5.0

            Favorite so far

            By kohakuku

            from VT, USA

            About Me Minimalist

            Pros

            • Adds Shine
            • Color
            • Gentle
            • Great Smell
            • Improves Hair Health
            • Increases Vibrance
            • Lathers Well

            Cons

              Best Uses

              • Daily Use
              • Dull Colored Hair
              • Oily Hair

              Comments about OGX Ever Straight - Brazilian Keratin Therapy Shampoo:

              I've tried this kind of the OGX brand, the mint, and the cherry blossom. ALl great scents, but this one specifically has helped my hair the most. I didn't realize it until today when I saw my reflection. My hair looked more vibrant than usual. That's all I really needed, and it's cruelty free, which is why I tried this brand in the first place. Serendipitous you could say ^_^

              • Hair Type:
              • Straight Hair

              (2 of 2 customers found this review helpful)

               
              4.0

              Love It!

              By Tanya24

              from Undisclosed

              Comments about OGX Ever Straight - Brazilian Keratin Therapy Shampoo:

              I bought this about a month ago and I love it. I have thick, blonde hair that was lifeless and dull. This product really helped to add the shine back into my hair without leaving it greasy like a lot of straightening shampoos. Someone actually asked me if I dyed my hair a lighter shade, but it was just this shampoo helping to bring my natural color back. It left my hair silky smooth and smelling great!

              (1 of 1 customers found this review helpful)

               
              4.0

              Great Shampoo

              By Ali

              from Minnesota

              About Me Product Junkie

              Verified Reviewer

              Pros

              • Adds Shine
              • Adds Volume
              • Cleans Thoroughly
              • Gentle
              • Improves Hair Health
              • Lathers Well

              Cons

              • Static

              Best Uses

              • Daily Use
              • Oily Hair
              • Thicker Hair

              Comments about OGX Ever Straight - Brazilian Keratin Therapy Shampoo:

              This was a great product. I love all the OGX products. They're very gentle on the hair. Only downside I see is that it sometimes dries out my long hair and causes static. But other than that very great product!

              • Hair Type:
              • Wavy Hair

              (1 of 1 customers found this review helpful)

               
              5.0

              THE BEST

              By Becca M

              from Virginia

              Comments about OGX Ever Straight - Brazilian Keratin Therapy Shampoo:

              I recently started using this and I'm in love. It's so moisturizing and it smells amazing, like chocolate!

               
              2.0

              Not what I expected

              By Cjohernandez

              from Undisclosed

              Comments about OGX Ever Straight - Brazilian Keratin Therapy Shampoo:

              I bought this for the fact that it said it tames waves and curls. WRONG. It made my curls worse and completely unmanageable, don't think I will be buying this again.

               
              5.0

              Great shampoo for Keratin treated hair

              By S.D.

              from Pittsburgh, PA

              About Me Beauty Conscious

              Verified Buyer

              Pros

              • Cleans Thoroughly
              • Gentle
              • Improves Hair Health
              • Lathers Well
              • Sulfate free

              Cons

              • None

              Best Uses

              • Keratin-Treated Hair

              Comments about OGX Ever Straight - Brazilian Keratin Therapy Shampoo:

              I use this and the matching conditioner exclusively after each time I have a Keratin treatment. I continue to use it long after the Keratin is out of my hair because I think this is the best shampoo and conditioner I have ever used.

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              Q&A

              Product Q&A

              Do you have questions about this product?

              Get answers from in-house experts.

              15 Questions | 15 Answers
              Displaying questions 1-10Previous | Next »
              • Q:

                Sodium Chloride is listed as an ingredient-won't this counteract a keratin treatment?
                Asked on 6/8/2015 by hbomb from cleveland oh

                1 answer

                • Staff Reviewer

                  A:

                  Thank you for your question! We reached out to OGX, and they state that although Sodium Chloride is listed on the bottle, it is actually just a bi-product which is produced in such small levels that it doesn't effect the treatment. We hope this extra info helps to alleviate any concerns!

                  Answered on 6/9/2015 by Staff Expert from ULTA Beauty
              • Q:

                I have very oily hair. Will this product help control my oil?
                Asked on 5/25/2015 by Curly Cute

                1 answer

                • Staff Reviewer

                  A:

                  This shampoo is formulated for all hair types including oily hair. None of OGX shampoos are specifically indicated to control oily scalp conditions. You may prefer the Coconut Water and Tea Mint shampoos from OGX. These formulas provide lightweight moisture, so they won't weigh hair down.

                  Answered on 5/26/2015 by Staff Expert from ULTA Beauty
              • Q:

                Will this stop the frizzing in my hair? How long does it take to stop the frizzing if so?
                Asked on 1/30/2015 by 1234567890

                1 answer

                • Staff Reviewer

                  A:

                  The natural botanical oils and strengthening keratin protein will help to instantly smooth your hair and fortify it against breakage that contributes to frizzing.

                  Answered on 2/2/2015 by Staff Expert from ULTA.com
              • Q:

                Is this good for color treated hair?
                Asked on 1/9/2015 by ssa

                1 answer

                • Staff Reviewer

                  A:

                  Yes, all OGX shampoos are sulfate-free and safe for use on color-treated hair.

                  Answered on 1/9/2015 by Staff Expert from ULTA.com
              • Q:

                I have short thick hair. Can this shampoo be of benefit to Caribbean hair which is quite dry
                Asked on 1/8/2015 by positive steps from London

                1 answer

                • Staff Reviewer

                  A:

                  This shampoo is formulated for all hair types and textures. Its formula features rich Brazilian cocoa nut oils to help hydrate and soften dry hair.

                  Answered on 1/9/2015 by Staff Expert from ULTA.com
              • Q:

                I recently had the keratin straightening treatment done and my hair has been oily after washing. Will this shampoo also make my hair oily?
                Asked on 1/4/2015 by Mar from Hartford,Ct

                1 answer

                • Staff Reviewer

                  A:

                  OGX Brazilian Keratin Therapy Shampoo features a lightweight formula that provides intense hydration and nourishment without causing any oily look or feel.

                  Answered on 1/6/2015 by Staff Expert from ULTA.com
              • Q:

                does this product contain formaldehyde or similar chemicals
                Asked on 12/25/2014 by Cherie from Milford

                1 answer

                • Staff Reviewer

                  A:

                  This product does not contain formaldehyde. The full ingredients are listed below:

                  Dl Water (Aqua), Disodium Laureth Sulfosuccinate, Cocamidopropyl Betaine, Cocamidopropyl Hydroxysultaine, Dimethicone Copolyol, Cocamide DEA, Glycol Distearate, Hydrolyzed Keratin (Protein), Theobroma Cacao (Cocoa Butter), Parfum, Cocos Nucifera (Coconut) Oil, Persea Gratissima (Avocado) Oil, Aloe Barbadensis (Aloe Leaf) Extract, Panthenol, Polyquaternium 11, DMDM Hydantoin, Cetyl Alcohol, Guar Hydroxypropyltrimonium Chloride, PEG-23M, Blue 1, Red 40, Yellow 5.

                  Answered on 1/2/2015 by Staff Expert from ULTA.com
              • Q:

                My hair is thick and straight but it tends to get frizzy and look tangled. I want my hair to look smoother whether I just wear right out the shower or decide to curl. Would this product be good for me or would Anti-Breakage Keratin Oil Shampoo be better?
                Asked on 11/10/2014 by Sylvia from San Antonio, TX

                1 answer

                • Staff Reviewer

                  A:

                  If your hair is damaged and prone to breakage, we suggest using Anti-Breakage Keratin Oil Shampoo. However, if your hair is in pretty good shape and simply in need of smoothness and shine, we recommend using Brazilian Keratin Therapy Shampoo.

                  Answered on 11/17/2014 by Staff Expert from ULTA.com
              • Q:

                can i use this product on permed hair?
                Asked on 9/30/2014 by linda

                1 answer

                • Staff Reviewer

                  A:

                  This shampoo is sulfate- and sodium chloride-free, so it is safe to use on permed, color-, and chemically-treated hair.

                  Answered on 10/1/2014 by Staff Expert from ULTA.com
              • Q:

                Will this product also contribute to hair growth?
                Asked on 9/8/2014 by Maddie

                1 answer

                • Staff Reviewer

                  A:

                  OGX Brazilian Keratin Therapy Shampoo does not stimulate hair growth; however, it helps to reduce breakage, so that your existing hair grows longer and stronger.

                  Answered on 9/10/2014 by Staff Expert from ULTA.com
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