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OGX Ever Straight - Brazilian Keratin Therapy Shampoo

OGX

Ever Straight - Brazilian Keratin Therapy Shampoo

Item #: 2227047 Size: 13.0 oz

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Rich Brazilian cocoa nut oils combined with hydrolyzed keratin protein to instantly smooth and fortify your locks for a glossy, healthy-looking glow. Sulfate-free formula gently cleanses and hydrates for silky smooth hair. An exclusive blend of antioxidant rich organic coconut oil along with rich keratin proteins infuse to strengthen the hair, while organic avocado oils and cocoa butter smooth the cuticle for straight, strong tresses adding a brilliant glow and luminescent shine.
Apply OGX Shampoo generously to wet hair, massage into a lather through to ends, then rinse the hair thoroughly. After shampooing, follow with OGX Conditioner. For best results, use in conjunction with other OGX products.

Precautions: Avoid contact with eyes. In case of contact with eyes, rinse immediately.
Water (Aqua), Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Hydroxysultaine, Sodium Cocoyl Isethionate, PPG-2 Hydroxyethyl Coco/Isostearamide, Hydrolyzed Keratin, Cocos Nucifera (Coconut) Oil, Persea Gratissima (Avocado) Oil, Theobroma Cacao (Cocoa) Seed Butter, Panthenol, Dimethicone, Amodimethicone, Glycol Stearate, PEG-120 Methyl Glucose Dioleate, Guar Hydroxypropyltrimonium Chloride, Polyquaternium-6, Polyquaternium-10, Laureth-4, Laureth-23, Cocamidopropyl Betaine, Cetrimonium Chloride, Trideceth-12, Citric Acid, Fragrance (Parfum), Tetrasodium EDTA, Sodium Chloride, Diazolidinyl Urea, Iodopropynyl Butylcarbamate, Yellow 5 (CI 19140), Yellow 6 (CI 15985), Blue 1 (CI 42090).

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Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
OGXEver Straight - Brazilian Keratin Therapy Shampoo
 
3.9

(based on 284 reviews)

76%

of respondents would recommend this to a friend.

Pros

  • Great smell (169)
  • Adds shine (142)
  • Cleans thoroughly (138)
  • Improves hair health (137)
  • Gentle (113)

Cons

  • Doesn't lather well (39)
  • Doesn't work (33)
  • Dries hair out (29)
  • Greasy (15)
  • Harsh (12)

Best Uses

  • Daily use (92)
  • Thick hair (84)
  • Curly hair (78)
  • Fine hair (43)
  • Oily hair (36)
    • Hair Type:
    • Wavy hair (142), Straight hair (60), Very curly hair (39)
    • Reviewer Profile:
    • Beauty conscious (112), Product junkie (78), Survivalist / minimalist (42), Professional stylist (4)

Reviewed by 284 customers

Displaying reviews 1-10

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5.0

Hair feels so soft

By Lori

from Texas

About Me Beauty Conscious

Verified Buyer

Pros

  • Adds Shine
  • Cleans Thoroughly
  • Great Smell
  • Improves Hair Health

Cons

    Best Uses

      Comments about OGX Ever Straight - Brazilian Keratin Therapy Shampoo:

      Love this line!

      • Hair Type:
      • Wavy Hair
       
      5.0

      love it

      By .

      from Santa Barbara

      About Me Minimalist

      Verified Buyer

      Pros

      • Adds Shine
      • Adds Volume
      • Cleans Thoroughly
      • Gentle
      • Great Smell
      • Improves Hair Health
      • Lathers Well

      Cons

        Best Uses

        • Curly Hair
        • Daily Use
        • Thinner Hair

        Comments about OGX Ever Straight - Brazilian Keratin Therapy Shampoo:

        love it

        • Hair Type:
        • Wavy Hair

        (1 of 3 customers found this review helpful)

         
        1.0

        Made my hair smell like vomit!!

        By abc123

        from Michigan

        Comments about OGX Ever Straight - Brazilian Keratin Therapy Shampoo:

        I bought this after having a keratin treatment and this shampoo and conditioner literally made my hair smell like VOMIT! It was a huge waste of money. I had to buy different shampoo and conditioner immediately! I have never been so embarrassed to leave my house with my hair smelling like that. WORST products ever!

         
        5.0

        I would buy this again for sure!

        By Courtney

        from Yorkville

        About Me Beauty Conscious

        Verified Buyer

        Pros

        • Adds Shine
        • Adds Volume
        • Cleans Thoroughly
        • Gentle
        • Great Smell
        • Improves Hair Health
        • Lathers Well

        Cons

          Best Uses

          • Daily Use
          • Oily Hair
          • Thinner Hair

          Comments about OGX Ever Straight - Brazilian Keratin Therapy Shampoo:

          I love this product and would for sure recommend it.

          • Hair Type:
          • Straight Hair

          (1 of 1 customers found this review helpful)

           
          4.0

          LOVE

          By Geographyfan

          from Fontana, CA

          About Me Minimalist

          Verified Buyer

          Pros

          • Adds Shine
          • Cleans Thoroughly
          • Great Smell
          • Improves Hair Health

          Cons

          • Doesn't Lather Well

          Best Uses

          • Curly Hair
          • Daily Use
          • Thicker Hair

          Comments about OGX Ever Straight - Brazilian Keratin Therapy Shampoo:

          I use this shampoo (and the conditioner) in my regular beauty routine. It smells great and cleans well. My hair has felt stronger and thicker since I've been using this. I have also been able to cut down on the amount of shampooing and conditioning I need since I've been using this product.

          • Hair Type:
          • Wavy Hair
           
          5.0

          I would buy this producție again

          By GG

          from Castro valley

          About Me Beauty Conscious

          Verified Buyer

          Pros

          • Great Smell
          • Improves Hair Health

          Cons

            Best Uses

            • Oily Hair

            Comments about OGX Ever Straight - Brazilian Keratin Therapy Shampoo:

            Great product

            • Hair Type:
            • Straight Hair

            (1 of 1 customers found this review helpful)

             
            4.0

            Love this shampoo!

            By Kristi

            from Miami, FL

            About Me Product Junkie

            Pros

            • Adds Shine
            • Cleans Thoroughly
            • Gentle
            • Great Smell
            • Lathers Well

            Cons

              Best Uses

              • Curly Hair
              • Daily Use
              • Thicker Hair

              Comments about OGX Ever Straight - Brazilian Keratin Therapy Shampoo:

              I have thick and voluminous hair and this shampoo makes my hair straight and gives it a beautiful shine!

              • Hair Type:
              • Wavy Hair

              (0 of 1 customers found this review helpful)

               
              2.0

              Greasy

              By Ria

              from Martinez Ca

              About Me Beauty Conscious

              Verified Buyer

              Pros

                Cons

                • Greasy
                • Smells Bad

                Best Uses

                • Curly Hair
                • Thicker Hair

                Comments about OGX Ever Straight - Brazilian Keratin Therapy Shampoo:

                I used this regularly but it just made my hair very greasy and heavy

                • Hair Type:
                • Straight Hair
                 
                5.0

                We love it!!

                By Crista

                from Columbus, Ohio

                About Me Beauty Conscious

                Verified Buyer

                Pros

                • Maked your hair soft!

                Cons

                • Ineffective
                • Uses a bunch if you have thick hair

                Best Uses

                • Daily Use
                • Thinner Hair

                Comments about OGX Ever Straight - Brazilian Keratin Therapy Shampoo:

                My whole family uses and loves this!!

                • Hair Type:
                • Straight Hair

                (1 of 1 customers found this review helpful)

                 
                5.0

                Definitely will buy this product again

                By K

                from Indiana

                About Me Minimalist

                Verified Buyer

                Pros

                • Adds Shine
                • Cleans Thoroughly
                • Improves Hair Health

                Cons

                  Best Uses

                    Comments about OGX Ever Straight - Brazilian Keratin Therapy Shampoo:

                    Love the way my hair fells!!!

                    • Hair Type:
                    • Wavy Hair

                    Displaying reviews 1-10

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                    Q&A

                    Product Q&A

                    Do you have questions about this product?

                    Get answers from in-house experts.

                    30 Questions | 30 Answers
                    Displaying questions 1-10Previous | Next »
                    • Q:

                      Does this product straighten curly hair?
                      Asked on 4/23/2016 by Curly Gaby from Miami, FL

                      1 answer

                      • Staff Expert

                        A:

                        Ever Straight - Brazilian Keratin Therapy Shampoo can be used on curly/wavy hair to help reduce frizz and define curls/waves. It does not alter curl/wave pattern.

                        Answered on 4/27/2016 by Staff Expert from Ulta Beauty
                    • Q:

                      I have used this product before on my naturally curly hair and it worked wonderfully, but I have recently dyed my hair. Is this product safe for color treated hair?
                      Asked on 4/6/2016 by Curly from Barstow, CA

                      1 answer

                      • Staff Expert

                        A:

                        Yes, Ever Straight Brazilian Keratin Therapy Shampoo is sulfate-free and safe for use on color-treated hair.

                        Answered on 4/22/2016 by Staff Expert from Ulta Beauty
                    • Q:

                      Hi
                      Will yhis keratin shapoo works on straightning hair?
                      Will this effect my straighting hair?
                      Asked on 3/4/2016 by Hima bindu

                      1 answer

                      • Staff Expert

                        A:

                        Ever Straight - Brazilian Keratin Therapy Shampoo can be used on curly/wavy hair to help reduce frizz and define curls/waves. It does not alter curl/wave pattern.

                        Answered on 3/7/2016 by Staff Expert from Ulta Beauty
                    • Q:

                      Will this make my hair straight
                      Asked on 2/21/2016 by Cheyanne

                      1 answer

                      • Staff Expert

                        A:

                        Ever Straight - Brazilian Keratin Therapy Shampoo can be used on curly/wavy hair to help reduce frizz and define curls/waves. It does not alter curl/wave pattern.

                        Answered on 2/21/2016 by Staff Expert from Ulta Beauty
                    • Q:

                      Will this product (with the use of the shampoo and conditioner) make my hair straighter?
                      Asked on 2/21/2016 by Savannah

                      1 answer

                      • Staff Expert

                        A:

                        Ever Straight - Brazilian Keratin Therapy Shampoo can be used on curly/wavy hair to help reduce frizz and define curls/waves. It does not alter curl/wave pattern.

                        Answered on 2/21/2016 by Staff Expert from Ulta Beauty
                    • Q:

                      I have very curly n damaged hair. I have done straightening before 2yrs .Due to that there s lot of curls n dry n damaged split end hair. I do regular spa also .No use in that .Will this product give me a nice n curl free shiny hair.
                      Asked on 1/22/2016 by pinky from chennai

                      1 answer

                      • Staff Expert

                        A:

                        Ever Straight - Brazilian Keratin Therapy Shampoo can be used on curly/wavy hair to help reduce frizz and define curls/waves. It does not alter curl/wave pattern.

                        Answered on 1/22/2016 by Staff Expert from Ulta Beauty
                    • Q:

                      So, I use Mizani/Cream of Nature products. And I also use the Pantene Relaxed shampoo and conditioner when I am feeling thrifty. Is this brand of Shampoo formulated for use with ethnic (black) hair, whether my hair is permed or in a natural state? thanks for your help.
                      Asked on 1/18/2016 by kuvagul01 from maryland

                      1 answer

                      • Staff Expert

                        A:

                        This shampoo is formulated for all hair types and textures. Its formula features rich Brazilian cocoa nut oils to help hydrate and soften dry hair. This shampoo is sulfate- and sodium chloride-free, so it is safe to use on permed, color-, and chemically-treated hair, as well as natural hair.

                        Answered on 1/19/2016 by Staff Expert from Ulta Beauty
                    • Q:

                      I have really curly, frizzy and puffy hair. Will this product help make it better and least a bit wavy? Any recommendations for products to put on after I wash it?
                      Asked on 1/9/2016 by Unanimous

                      1 answer

                    • Q:

                      My daughter has natural thick hair with this shampoo and conditioner make her hair straight and stop frize
                      Asked on 1/7/2016 by Ses from Florida

                      1 answer

                      • Staff Expert

                        A:

                        Ever Straight - Brazilian Keratin Therapy Shampoo can be used on curly hair to help reduce frizz and define curls. It does not alter curl pattern.

                        Answered on 1/13/2016 by Staff Expert from Ulta Beauty
                    • Q:

                      I need to buy a product that will straighten my waves. Not extremely curly but fine hair. Will this product help?
                      Asked on 12/10/2015 by olyvia

                      1 answer

                      • Staff Expert

                        A:

                        Ever Straight - Brazilian Keratin Therapy Shampoo can be used on curly/wavy hair to help reduce frizz and define curls/waves. It does not alter curl/wave pattern.

                        Answered on 12/11/2015 by Staff Expert from Ulta Beauty
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