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OGXEver Straight - Brazilian Keratin Therapy Shampoo
OGX

Ever Straight - Brazilian Keratin Therapy Shampoo

Item #: 2227047

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Product Reviews

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OGXEver Straight - Brazilian Keratin Therapy Shampoo
 
3.9

(based on 251 reviews)

77%

of respondents would recommend this to a friend.

Pros

  • Great smell (157)
  • Adds shine (131)
  • Improves hair health (127)
  • Cleans thoroughly (124)
  • Gentle (104)

Cons

  • Doesn't lather well (37)
  • Doesn't work (32)
  • Dries hair out (28)
  • Greasy (14)
  • Harsh (12)

Best Uses

  • Daily use (83)
  • Thick hair (76)
  • Curly hair (72)
  • Fine hair (39)
  • Oily hair (34)
    • Hair Type:
    • Wavy hair (130), Straight hair (51), Very curly hair (38)
    • Reviewer Profile:
    • Beauty conscious (102), Product junkie (69), Survivalist / minimalist (38), Professional stylist (4)

Reviewed by 251 customers

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Displaying reviews 1-10

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5.0

Favorite so far

By kohakuku

from VT, USA

About Me Minimalist

Pros

  • Adds Shine
  • Color
  • Gentle
  • Great Smell
  • Improves Hair Health
  • Increases Vibrance
  • Lathers Well

Cons

    Best Uses

    • Daily Use
    • Dull Colored Hair
    • Oily Hair

    Comments about OGX Ever Straight - Brazilian Keratin Therapy Shampoo:

    I've tried this kind of the OGX brand, the mint, and the cherry blossom. ALl great scents, but this one specifically has helped my hair the most. I didn't realize it until today when I saw my reflection. My hair looked more vibrant than usual. That's all I really needed, and it's cruelty free, which is why I tried this brand in the first place. Serendipitous you could say ^_^

    • Hair Type:
    • Straight Hair

    (2 of 2 customers found this review helpful)

     
    4.0

    Love It!

    By Tanya24

    from Undisclosed

    Comments about OGX Ever Straight - Brazilian Keratin Therapy Shampoo:

    I bought this about a month ago and I love it. I have thick, blonde hair that was lifeless and dull. This product really helped to add the shine back into my hair without leaving it greasy like a lot of straightening shampoos. Someone actually asked me if I dyed my hair a lighter shade, but it was just this shampoo helping to bring my natural color back. It left my hair silky smooth and smelling great!

    (1 of 1 customers found this review helpful)

     
    4.0

    Great Shampoo

    By Ali

    from Minnesota

    About Me Product Junkie

    Verified Reviewer

    Pros

    • Adds Shine
    • Adds Volume
    • Cleans Thoroughly
    • Gentle
    • Improves Hair Health
    • Lathers Well

    Cons

    • Static

    Best Uses

    • Daily Use
    • Oily Hair
    • Thicker Hair

    Comments about OGX Ever Straight - Brazilian Keratin Therapy Shampoo:

    This was a great product. I love all the OGX products. They're very gentle on the hair. Only downside I see is that it sometimes dries out my long hair and causes static. But other than that very great product!

    • Hair Type:
    • Wavy Hair

    (1 of 1 customers found this review helpful)

     
    5.0

    THE BEST

    By Becca M

    from Virginia

    Comments about OGX Ever Straight - Brazilian Keratin Therapy Shampoo:

    I recently started using this and I'm in love. It's so moisturizing and it smells amazing, like chocolate!

     
    2.0

    Not what I expected

    By Cjohernandez

    from Undisclosed

    Comments about OGX Ever Straight - Brazilian Keratin Therapy Shampoo:

    I bought this for the fact that it said it tames waves and curls. WRONG. It made my curls worse and completely unmanageable, don't think I will be buying this again.

     
    5.0

    Great shampoo for Keratin treated hair

    By S.D.

    from Pittsburgh, PA

    About Me Beauty Conscious

    Verified Buyer

    Pros

    • Cleans Thoroughly
    • Gentle
    • Improves Hair Health
    • Lathers Well
    • Sulfate free

    Cons

    • None

    Best Uses

    • Keratin-Treated Hair

    Comments about OGX Ever Straight - Brazilian Keratin Therapy Shampoo:

    I use this and the matching conditioner exclusively after each time I have a Keratin treatment. I continue to use it long after the Keratin is out of my hair because I think this is the best shampoo and conditioner I have ever used.

    (2 of 2 customers found this review helpful)

     
    5.0

    THE BEST

    By nicolekat

    from Marshall, MI

    About Me Product Junkie

    Verified Reviewer

    Pros

    • Adds Shine
    • Cleans Thoroughly
    • Gentle
    • Great Smell
    • Lathers Well
    • Smooths

    Cons

      Best Uses

      • Daily Use
      • Oily Hair

      Comments about OGX Ever Straight - Brazilian Keratin Therapy Shampoo:

      This product was suggested to me after I went on a whim and chopped all my hair off. I was looking for an effective shampoo that promotes healthy hair and less styling. The shampoo and conditioner have been included into my daily haircare routine for well over a month. I will gladly be repurchasing after I empty these bottles. Looking forward to trying the rest of this haircare line and possibly others by OGX.

      • Hair Type:
      • Wavy Hair

      (2 of 2 customers found this review helpful)

       
      5.0

      Great product

      By Busy Mom

      from Sarasota FL

      About Me Minimalist

      Verified Buyer

      Pros

      • Adds Shine
      • Cleans Thoroughly
      • Gentle
      • Great Smell
      • Improves Hair Health

      Cons

        Best Uses

        • Daily Use

        Comments about OGX Ever Straight - Brazilian Keratin Therapy Shampoo:

        This is the best sulfate free product I have found on the shelf

        • Hair Type:
        • Wavy Hair

        (2 of 2 customers found this review helpful)

         
        4.0

        Good

        By Gauger

        from Sebring,fl

        About Me Minimalist

        Verified Buyer

        Pros

        • Cleans Thoroughly
        • Great Smell

        Cons

        • Doesn't Lather Well

        Best Uses

        • Thinner Hair

        Comments about OGX Ever Straight - Brazilian Keratin Therapy Shampoo:

        It's ok.

        • Hair Type:
        • Straight Hair

        (2 of 2 customers found this review helpful)

         
        5.0

        Awesome Product

        By sunshine

        from Cleveland nc

        About Me Beauty Conscious

        Verified Buyer

        Pros

        • Adds Shine
        • Cleans Thoroughly
        • Great Smell
        • Improves Hair Health
        • Lathers Well

        Cons

          Best Uses

          • Curly Hair
          • Daily Use
          • Oily Hair
          • Thinner Hair

          Comments about OGX Ever Straight - Brazilian Keratin Therapy Shampoo:

          Leaves hair manageable and clean with no buildup

          • Hair Type:
          • Wavy Hair

          Displaying reviews 1-10

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          Q&A

          Product Q&A

          Do you have questions about this product?

          Get answers from in-house experts.

          13 Questions | 13 Answers
          Displaying questions 1-10Previous | Next »
          • Q:

            Will this stop the frizzing in my hair? How long does it take to stop the frizzing if so?
            Asked on 1/30/2015 by 1234567890

            1 answer

            • Staff Reviewer

              A:

              The natural botanical oils and strengthening keratin protein will help to instantly smooth your hair and fortify it against breakage that contributes to frizzing.

              Answered on 2/2/2015 by Staff Expert from ULTA.com
          • Q:

            Is this good for color treated hair?
            Asked on 1/9/2015 by ssa

            1 answer

            • Staff Reviewer

              A:

              Yes, all OGX shampoos are sulfate-free and safe for use on color-treated hair.

              Answered on 1/9/2015 by Staff Expert from ULTA.com
          • Q:

            I have short thick hair. Can this shampoo be of benefit to Caribbean hair which is quite dry
            Asked on 1/8/2015 by positive steps from London

            1 answer

            • Staff Reviewer

              A:

              This shampoo is formulated for all hair types and textures. Its formula features rich Brazilian cocoa nut oils to help hydrate and soften dry hair.

              Answered on 1/9/2015 by Staff Expert from ULTA.com
          • Q:

            I recently had the keratin straightening treatment done and my hair has been oily after washing. Will this shampoo also make my hair oily?
            Asked on 1/4/2015 by Mar from Hartford,Ct

            1 answer

            • Staff Reviewer

              A:

              OGX Brazilian Keratin Therapy Shampoo features a lightweight formula that provides intense hydration and nourishment without causing any oily look or feel.

              Answered on 1/6/2015 by Staff Expert from ULTA.com
          • Q:

            does this product contain formaldehyde or similar chemicals
            Asked on 12/25/2014 by Cherie from Milford

            1 answer

            • Staff Reviewer

              A:

              This product does not contain formaldehyde. The full ingredients are listed below:

              Dl Water (Aqua), Disodium Laureth Sulfosuccinate, Cocamidopropyl Betaine, Cocamidopropyl Hydroxysultaine, Dimethicone Copolyol, Cocamide DEA, Glycol Distearate, Hydrolyzed Keratin (Protein), Theobroma Cacao (Cocoa Butter), Parfum, Cocos Nucifera (Coconut) Oil, Persea Gratissima (Avocado) Oil, Aloe Barbadensis (Aloe Leaf) Extract, Panthenol, Polyquaternium 11, DMDM Hydantoin, Cetyl Alcohol, Guar Hydroxypropyltrimonium Chloride, PEG-23M, Blue 1, Red 40, Yellow 5.

              Answered on 1/2/2015 by Staff Expert from ULTA.com
          • Q:

            My hair is thick and straight but it tends to get frizzy and look tangled. I want my hair to look smoother whether I just wear right out the shower or decide to curl. Would this product be good for me or would Anti-Breakage Keratin Oil Shampoo be better?
            Asked on 11/10/2014 by Sylvia from San Antonio, TX

            1 answer

            • Staff Reviewer

              A:

              If your hair is damaged and prone to breakage, we suggest using Anti-Breakage Keratin Oil Shampoo. However, if your hair is in pretty good shape and simply in need of smoothness and shine, we recommend using Brazilian Keratin Therapy Shampoo.

              Answered on 11/17/2014 by Staff Expert from ULTA.com
          • Q:

            can i use this product on permed hair?
            Asked on 9/30/2014 by linda

            1 answer

            • Staff Reviewer

              A:

              This shampoo is sulfate- and sodium chloride-free, so it is safe to use on permed, color-, and chemically-treated hair.

              Answered on 10/1/2014 by Staff Expert from ULTA.com
          • Q:

            Will this product also contribute to hair growth?
            Asked on 9/8/2014 by Maddie

            1 answer

            • Staff Reviewer

              A:

              OGX Brazilian Keratin Therapy Shampoo does not stimulate hair growth; however, it helps to reduce breakage, so that your existing hair grows longer and stronger.

              Answered on 9/10/2014 by Staff Expert from ULTA.com
          • Q:

            Does this product straighten hair
            Asked on 7/31/2014 by Marina

            1 answer

            • Staff Reviewer

              A:

              This shampoo helps to strengthen and smooth your hair, but it does not straighten hair.

              Answered on 8/4/2014 by Staff Expert from ULTA.com
          • Q:

            Will this permanently straighten my very curly hair? Or will it just pull the curls out to make them more wavy than curly? And will it cause any of the damage that chemical straightening does?
            Asked on 7/30/2014 by CurlsCurlsCurls

            1 answer

            • Staff Reviewer

              A:

              This shampoo helps to strengthen and smooth your hair, but it does not straighten hair. It does not have the same effect as a professional keratin straightening treatment. It is completely safe and non-damaging to your hair.

              Answered on 7/31/2014 by Staff Expert from ULTA.com
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