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ULTAUltimate Pure Color Shampoo
ULTA

Ultimate Pure Color Shampoo

Item #: 2216932

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Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
ULTAUltimate Pure Color Shampoo
 
3.9

(based on 211 reviews)

80%

of respondents would recommend this to a friend.

Pros

  • Gentle (127)
  • Good value (122)
  • Smells great (119)
  • Effective (108)
  • Easy to use (105)

Cons

  • Doesn't work (23)
  • Strong smell (15)
  • Doesn't lather well (5)
  • Abrasive (3)

Best Uses

  • Color-treated hair (139)
  • Dry/damaged hair (78)
  • Frizziness/flyaways (37)
  • Normal hair (30)
  • Limpness/lifelessness (19)
    • Reviewer Profile:
    • Beauty conscious (115), Survivalist / minimalist (47), Product junkie (38)
    • Hair Type:
    • Wavy hair (100), Straight hair (94), Very curly hair (13)

Reviewed by 211 customers

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Displaying reviews 1-10

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4.0

It does preserve my color

By msamy034

from Vancouver, WA

About Me Beauty Conscious

Verified Buyer

Pros

  • Adds Shine
  • Gentle
  • Lathers Well

Cons

  • Doesn't rinse out well
  • Smells Bad

Best Uses

  • Curly Hair
  • Daily Use
  • Oily Hair
  • Thicker Hair
  • Thinner Hair

Comments about ULTA Ultimate Pure Color Shampoo:

It does a great job at preserving my color, the only thing I don't like is it never feels like it has rinsed out all the way.

  • Hair Type:
  • Straight Hair
 
1.0

not happy with this product

By ?????

from Pa.

About Me Beauty Conscious

Verified Buyer

Pros

  • Great Smell

Cons

  • Doesn't Lather Well
  • Ineffective

Best Uses

  • Thicker Hair

Comments about ULTA Ultimate Pure Color Shampoo:

I was not happy with this product. I would not buy it again. My hair doesn't appear clean after using it. I love most of the products I buy at Ulta.

  • Hair Type:
  • Straight Hair
 
5.0

Love it!

By Lisa

from Haddonfield, NJ

About Me Minimalist

Verified Buyer

Pros

  • Adds Shine
  • Gentle
  • Great Smell
  • Improves Hair Health
  • Sulfate free

Cons

    Best Uses

      Comments about ULTA Ultimate Pure Color Shampoo:

      This shampoo is gentle but cleans well and smells great. I was looking for something for color-treated hair and sulfate-free. Good for any hair even if not colored. Very fair value.

      • Hair Type:
      • Wavy Hair
       
      4.0

      my go-to shampoo, for now

      By brigitteee

      from ohio

      About Me Beauty Conscious

      Verified Buyer

      Pros

      • Great Smell
      • Sulfate free

      Cons

      • Doesn't Lather Well
      • Fades Colored Hair

      Best Uses

        Comments about ULTA Ultimate Pure Color Shampoo:

        love the smell of this shampoo, and you can't beat the price! even though it's sulfate-free and for colored hair, i find my red hair fading fast anyway; even when i wash strictly in cold water and no more than every 2 days. i also have to wash my hair twice to ensure it's really clean.

        • Hair Type:
        • Straight Hair
         
        4.0

        I was pleasantly surprised with product

        By Cathy

        from Kansas city

        About Me Minimalist

        Verified Buyer

        Pros

        • Gentle
        • Great Smell
        • Improves Hair Health
        • Inexpensive
        • Lathers Well
        • Moisturizing

        Cons

          Best Uses

          • Curly Hair
          • Daily Use

          Comments about ULTA Ultimate Pure Color Shampoo:

          Daily use. Moisturizes somewhat dry hair. Gentle.

          • Hair Type:
          • Wavy Hair
           
          2.0

          so-so

          By macley

          from Visalia, CA

          About Me Product Junkie

          Verified Buyer

          Pros

          • Adds Volume
          • Great Smell
          • Lathers Well

          Cons

          • Dries Hair Out
          • Harsh

          Best Uses

          • Oily Hair

          Comments about ULTA Ultimate Pure Color Shampoo:

          The product is effective as a shampoo but the results were too dry and harsh on my hair. I bought it as an alternative to Loreal sulfates free shampoo which leaves hair soft and smooth.

          • Hair Type:
          • Straight Hair
           
          5.0

          love this shampoo

          By Patte

          from Philadelphia, PA

          About Me Beauty Conscious

          Verified Buyer

          Pros

          • Adds Shine
          • Cleans Thoroughly
          • Great Smell
          • Improves Hair Health
          • Lathers Well

          Cons

            Best Uses

            • Daily Use

            Comments about ULTA Ultimate Pure Color Shampoo:

            Love the minty scent! Makes the hair color last.

            • Hair Type:
            • Wavy Hair
             
            5.0

            I would buy this product again and again

            By Terri

            from Brentwood, TN

            About Me Beauty Conscious

            Verified Buyer

            Pros

            • Adds Shine
            • Adds Volume
            • Cleans Thoroughly
            • Gentle
            • Great Smell
            • Improves Hair Health
            • Lathers Well

            Cons

              Best Uses

              • Color Treated Hair
              • Daily Use

              Comments about ULTA Ultimate Pure Color Shampoo:

              I love this product!! It smells wonderful and it can be used on a daily basis. It is also great for color treated hair. I can't say enough about this product.

              • Hair Type:
              • Wavy Hair
               
              5.0

              Luv It!

              By McCrackie

              from Portland, OR

              About Me Beauty Conscious

              Verified Buyer

              Pros

              • Cleans Thoroughly
              • Gentle
              • Great Smell
              • Improves Hair Health
              • Lathers Well

              Cons

                Best Uses

                • Daily Use
                • Thinner Hair

                Comments about ULTA Ultimate Pure Color Shampoo:

                What a pleasant surprise! This shampoo and conditioner combo works perfectly. My hair is not weighed down by too much conditioning nor is it dried out from the shampoo. My hair and scalp feel clean and natural. I have paid up to 5 times the price and not been neRly as happy with the product. Give this one a try!

                • Hair Type:
                • Straight Hair
                 
                5.0

                Excellent shampoo!

                By Missy

                from Riverdale, MI

                About Me Beauty Conscious

                Verified Buyer

                Pros

                • Cleans Thoroughly
                • Great Smell

                Cons

                • Doesn't Lather As Much As

                Best Uses

                • Daily Use
                • Dyed Hair
                • Wavy

                Comments about ULTA Ultimate Pure Color Shampoo:

                This shampoo works great and I know its not damaging my hair when I wash it everyday. I also don't have to worry about it stripping the color out.

                • Hair Type:
                • Wavy Hair

                Displaying reviews 1-10

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                Q&A

                Product Q&A

                Do you have questions about this product?

                Get answers from in-house experts.

                1 Question | 1 Answer
                Displaying question 1
                • Q:

                  Can I see the ingredients?
                  Asked on 3/3/2014 by mimi

                  1 answer

                  • Staff Reviewer

                    A:

                    This product contains: Water (Aqua), Sodium Cocoyl Isethionate, Glycereth-26, Glycerin, Glycol Distearate, Cocamidopropyl Betaine, Polyquaternium-7, Sodium Lauryl Sulfoacetate, Sodium Lauroyl Sarcosinate, Decyl Glucoside, Alaria Esculenta Extract, Tocopheryl Acetate, Silk Amino Acids, Fragrance (Parfum), Polyquaternium-10, Silicone Quaternium-16, Undeceth-11, Butyloctanol, Undeceth-5, Divinyldimethicone/Dimethicone Copolymer, C12-13 Pareth-23, C12-13 Pareth-3, Amodimethicone, C11-15 Pareth-7, Laureth-9, Trideceth-12, Butylene Glycol, Peg-55 Propylene Glycol Oleate, Propylene Glycol, Ppg-5-Ceteth-20, Benzophenone-3, Disodium Laureth Sulfosuccinate, Sodium Sulfate, Sodium Chloride, Sodium Hydroxide, Citric Acid, Carbomer, Methylparaben, Methylchloroisothiazolinone, Methylisothiazolinone.

                    Answered on 3/6/2014 by Staff Expert from ULTA.com
                Displaying question 1

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