ULTA
  • Home
  • / Hair
  • / ULTA Collection
  • / Ultimate Pure Color Shampoo
ULTAUltimate Pure Color Shampoo
ULTA

Ultimate Pure Color Shampoo

Item #: 2216932

Buy 2, get 1 FREE! Add 3 items to qualify!

Ask a Question
Details+
How to Use+
Ingredients+

Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
ULTAUltimate Pure Color Shampoo
 
3.9

(based on 231 reviews)

79%

of respondents would recommend this to a friend.

Pros

  • Gentle (137)
  • Good value (122)
  • Smells great (120)
  • Effective (108)
  • Easy to use (105)

Cons

  • Doesn't work (25)
  • Strong smell (15)
  • Doesn't lather well (10)
  • Abrasive (3)
  • Dries hair out (3)

Best Uses

  • Color-treated hair (139)
  • Dry/damaged hair (78)
  • Frizziness/flyaways (37)
  • Normal hair (30)
  • Daily use (28)
    • Reviewer Profile:
    • Beauty conscious (127), Survivalist / minimalist (53), Product junkie (39)
    • Hair Type:
    • Wavy hair (109), Straight hair (103), Very curly hair (15)

Reviewed by 231 customers

Sort by

Displaying reviews 1-10

Back to top

Previous | Next »

 
4.0

Good sulfate free color safe shampoo!

By MrsLisha

from Missouri

About Me Minimalist

Verified Buyer

Pros

  • Color Safe
  • Sulfate free

Cons

    Best Uses

      Comments about ULTA Ultimate Pure Color Shampoo:

      I was pleasantly pleased that my highlights & color were protected w/this shampoo.

      • Hair Type:
      • Straight Hair
       
      1.0

      I would not buy this product returned it.

      By ig

      from tucson arizona

      About Me Beauty Conscious

      Verified Buyer

      Pros

      • Cleans Thoroughly

      Cons

      • Doesn't Lather Well
      • Dries Hair Out
      • Harsh
      • Ineffective

      Best Uses

      • Thinner Hair

      Comments about ULTA Ultimate Pure Color Shampoo:

      Not able manage my hair after using it. Tried the product a second time had the same results.

      • Hair Type:
      • Wavy Hair
       
      4.0

      love the smell

      By tracie b

      from Michigan

      About Me Product Junkie

      Verified Buyer

      Pros

      • Not drying
      • Smells Great

      Cons

        Best Uses

          Comments about ULTA Ultimate Pure Color Shampoo:

          Love it!

          • Hair Type:
          • Wavy Hair
           
          4.0

          Surprisingly good stuff

          By Courtneyj

          from Nashville

          About Me Beauty Conscious

          Verified Buyer

          Pros

          • Adds Shine
          • Cleans Thoroughly
          • Great Smell

          Cons

            Best Uses

            • Curly Hair
            • Thicker Hair

            Comments about ULTA Ultimate Pure Color Shampoo:

            I used the product just twice and got so many compliments on how shiny my hair was!

            • Hair Type:
            • Wavy Hair
             
            5.0

            I was very impressed. My hair is so soft and less frizzy!

            By Skin Therapist

            from Marietta, GA

            About Me Beauty Conscious

            Verified Buyer

            Pros

            • Cleans Thoroughly
            • Gentle
            • Great Smell
            • Improves Hair Health
            • Lathers Well

            Cons

              Best Uses

              • Curly Hair
              • Daily Use
              • Thicker Hair

              Comments about ULTA Ultimate Pure Color Shampoo:

              I love how Ultimate Pure Color shampoo rinses out easily and both shampoo and conditioner have a fresh scent. It makes my hair feel so soft. The price is great. I wish it came in a larger size.

              • Hair Type:
              • Very Curly Hair
               
              5.0

              Ultimate Pure Color Shampoo by Ulta

              By laserlin

              from Phoenix, AZ

              About Me Beauty Conscious

              Verified Buyer

              Pros

              • Adds Shine
              • Cleans Thoroughly
              • Gentle
              • Great Smell
              • Improves Hair Health

              Cons

              • Doesn't Lather Well

              Best Uses

              • Curly Hair
              • Daily Use
              • Thicker Hair

              Comments about ULTA Ultimate Pure Color Shampoo:

              My hair is color treated and fragile. This shampoo is super gentle, cleans throughly and leaves my hair moisturized and shiny. Most of the time I don't have to use conditioner. It doesn't lather without a lot of water added to it but I think no sulfate shampoos are all like that. Great product!

              • Hair Type:
              • Wavy Hair
               
              5.0

              Love this shampoo

              By Kay

              from Liverpool, New York

              About Me Minimalist

              Verified Buyer

              Pros

              • Adds Shine
              • Adds Volume
              • Gentle
              • Improves Hair Health

              Cons

                Best Uses

                • Daily Use

                Comments about ULTA Ultimate Pure Color Shampoo:

                This shampoo makes by straight hair feel full and healthy. I had tried the WEN product and this shampoo has the same effect but is much easier on the purse!

                • Hair Type:
                • Straight Hair
                 
                5.0

                This is my favorite shampoo. I love the peppermint smell!

                By Lecia

                from Priceville Al

                About Me Minimalist

                Verified Buyer

                Pros

                • Adds Shine
                • Adds Volume
                • Cleans Thoroughly
                • Gentle
                • Great Smell
                • Improves Hair Health
                • Lathers Well

                Cons

                  Best Uses

                  • Curly Hair
                  • Daily Use
                  • Oily Hair
                  • Thinner Hair

                  Comments about ULTA Ultimate Pure Color Shampoo:

                  I use this shampoo about every other day,but it's still great if I have to use it more for like date night

                  • Hair Type:
                  • Wavy Hair
                   
                  5.0

                  Awesome product for a great price

                  By Sunshine

                  from Temple TX

                  About Me Beauty Conscious

                  Verified Buyer

                  Pros

                  • Adds Shine
                  • Cleans Thoroughly
                  • Great Smell

                  Cons

                    Best Uses

                    • Daily Use
                    • Thicker Hair

                    Comments about ULTA Ultimate Pure Color Shampoo:

                    This was the first time I used this product. Very impressed and surprised by the low cost. Will be buying more.

                    • Hair Type:
                    • Straight Hair
                     
                    5.0

                    Awesome for color treated hair

                    By Cherry Star

                    from Houston, Texas

                    About Me Minimalist

                    Verified Buyer

                    Pros

                    • Adds Shine
                    • Adds Volume
                    • Cleans Thoroughly
                    • Gentle
                    • Great Smell
                    • Improves Hair Health

                    Cons

                      Best Uses

                        Comments about ULTA Ultimate Pure Color Shampoo:

                        Does not contain harsh, color stripping chemicals like sulfates so it does not lather which is a good thing. WEN shampoo is very expensive and does not lather or have harsh chemicals. If you use a large amount of this shampoo just to get lather you are wasting it. It only takes a dap in your hand. After applying add more water to your hair. Keeps my hair color looking good longer. Love it♡♡♡

                        • Hair Type:
                        • Straight Hair

                        Displaying reviews 1-10

                        Back to top

                        Previous | Next »

                        Q&A

                        Product Q&A

                        Do you have questions about this product?

                        Get answers from in-house experts.

                        1 Question | 1 Answer
                        Displaying question 1
                        • Q:

                          Can I see the ingredients?
                          Asked on 3/3/2014 by mimi

                          1 answer

                          • Staff Expert

                            A:

                            This product contains: Water (Aqua), Sodium Cocoyl Isethionate, Glycereth-26, Glycerin, Glycol Distearate, Cocamidopropyl Betaine, Polyquaternium-7, Sodium Lauryl Sulfoacetate, Sodium Lauroyl Sarcosinate, Decyl Glucoside, Alaria Esculenta Extract, Tocopheryl Acetate, Silk Amino Acids, Fragrance (Parfum), Polyquaternium-10, Silicone Quaternium-16, Undeceth-11, Butyloctanol, Undeceth-5, Divinyldimethicone/Dimethicone Copolymer, C12-13 Pareth-23, C12-13 Pareth-3, Amodimethicone, C11-15 Pareth-7, Laureth-9, Trideceth-12, Butylene Glycol, Peg-55 Propylene Glycol Oleate, Propylene Glycol, Ppg-5-Ceteth-20, Benzophenone-3, Disodium Laureth Sulfosuccinate, Sodium Sulfate, Sodium Chloride, Sodium Hydroxide, Citric Acid, Carbomer, Methylparaben, Methylchloroisothiazolinone, Methylisothiazolinone.

                            Answered on 3/6/2014 by Staff Expert from ULTA.com
                        Displaying question 1

                        Do you have a question about this product?