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ULTAUltimate Pure Color Shampoo
ULTA

Ultimate Pure Color Shampoo

Item #: 2216932

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Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
ULTAUltimate Pure Color Shampoo
 
3.9

(based on 221 reviews)

79%

of respondents would recommend this to a friend.

Pros

  • Gentle (132)
  • Good value (122)
  • Smells great (119)
  • Effective (108)
  • Easy to use (105)

Cons

  • Doesn't work (24)
  • Strong smell (15)
  • Doesn't lather well (8)
  • Abrasive (3)
  • Greasy (3)

Best Uses

  • Color-treated hair (139)
  • Dry/damaged hair (78)
  • Frizziness/flyaways (37)
  • Normal hair (30)
  • Daily use (23)
    • Hair Type:
    • Wavy hair (104), Straight hair (99), Very curly hair (14)
    • Reviewer Profile:
    • Beauty conscious (122), Survivalist / minimalist (49), Product junkie (38)

Reviewed by 221 customers

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Displaying reviews 1-10

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5.0

Awesome Shampoo!

By AR

from Mississippi

About Me Minimalist

Verified Buyer

Pros

  • Adds Shine
  • Adds Volume
  • Cleans Thoroughly
  • Gentle
  • Great Smell

Cons

    Best Uses

    • Daily Use
    • Thinner Hair

    Comments about ULTA Ultimate Pure Color Shampoo:

    This product smells awesome and makes my hair look great!!

    • Hair Type:
    • Straight Hair
     
    1.0

    Hate the smell

    By Just neat

    from Fox Lake, Il

    Verified Buyer

    Pros

    • None Of Those Apply

    Cons

    • Ineffective
    • Smells Bad

    Best Uses

    • Not Worth The Momey

    Comments about ULTA Ultimate Pure Color Shampoo:

    I would of returned this but, I used my $3.00 rewards. Maybe you could give me my reward back?

    • Hair Type:
    • Wavy Hair
     
    2.0

    To thin, almost a water like consistency

    By TayAnn 119

    from Lansing Michigan

    About Me Beauty Conscious

    Verified Buyer

    Pros

      Cons

      • Doesn't Lather Well

      Best Uses

        Comments about ULTA Ultimate Pure Color Shampoo:

        I thought this product would be similar to L'Oreal Color shampoo but it is not. To watery very disappointed. Would not purchase again

        • Hair Type:
        • Straight Hair
         
        2.0

        Too Minty

        By Kels

        from Dublin, Va

        About Me Beauty Conscious

        Verified Buyer

        Pros

        • Cleans Thoroughly

        Cons

        • Greasy

        Best Uses

        • Daily Use

        Comments about ULTA Ultimate Pure Color Shampoo:

        I like it. I only use it after i color my hair a few times. The smell is very , very strong. Minty.

        • Hair Type:
        • Straight Hair
         
        5.0

        Great even for non color treated hair

        By schoonle

        from NJ

        About Me Beauty Conscious

        Verified Buyer

        Pros

        • Cleans Thoroughly
        • Gentle
        • Great Smell
        • Lathers Well

        Cons

          Best Uses

          • Daily Use

          Comments about ULTA Ultimate Pure Color Shampoo:

          I use this because it is sulfate free, even though my hair isn't colored. It still cleans thoroughly without being harsh and smells great!

          • Hair Type:
          • Wavy Hair
           
          3.0

          Good value, could be better

          By Buckeye in the South

          from Dacula, GA

          About Me Beauty Conscious

          Verified Buyer

          Pros

          • Cleans Thoroughly

          Cons

          • Doesn't Lather Well
          • Smells Bad

          Best Uses

          • Daily Use

          Comments about ULTA Ultimate Pure Color Shampoo:

          I shampoo with this product almost daily. It's protecting my color well and is a good value. I wish that it smelled better and lathered more.

          • Hair Type:
          • Wavy Hair
           
          5.0

          love it

          By young grandma

          from Utica, NY

          About Me Minimalist

          Verified Buyer

          Pros

          • Cleans Thoroughly
          • Gentle
          • Great Smell
          • Improves Hair Health

          Cons

            Best Uses

            • Curly Hair

            Comments about ULTA Ultimate Pure Color Shampoo:

            just enough lathering(very light) hair was left feeling like it didnt even need conditioner.

            • Hair Type:
            • Very Curly Hair
             
            5.0

            would buy this product again and again

            By marcia

            from fridely, mn

            About Me Beauty Conscious

            Verified Buyer

            Pros

            • Adds Shine
            • Adds Volume
            • Cleans Thoroughly
            • Improves Hair Health
            • Lathers Well

            Cons

              Best Uses

              • Thicker Hair

              Comments about ULTA Ultimate Pure Color Shampoo:

              love the product

              • Hair Type:
              • Straight Hair
               
              5.0

              Love this Shampoo

              By Barbie doll

              from Council Bluffs,Ia

              About Me Beauty Conscious

              Verified Buyer

              Pros

              • Adds Shine
              • Cleans Thoroughly
              • Gentle
              • Great Smell
              • Improves Hair Health
              • Lathers Well

              Cons

                Best Uses

                • Daily Use

                Comments about ULTA Ultimate Pure Color Shampoo:

                Love the Mint scent and the price

                • Hair Type:
                • Straight Hair

                (0 of 1 customers found this review helpful)

                 
                3.0

                Too thin and didn't like fragrance

                By Doreen

                from Tucson AZ

                About Me Beauty Conscious

                Verified Buyer

                Pros

                • Gentle

                Cons

                • Doesn't Lather Well

                Best Uses

                • Thicker Hair

                Comments about ULTA Ultimate Pure Color Shampoo:

                A little disappointed

                • Hair Type:
                • Wavy Hair

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                Q&A

                Product Q&A

                Do you have questions about this product?

                Get answers from in-house experts.

                1 Question | 1 Answer
                Displaying question 1
                • Q:

                  Can I see the ingredients?
                  Asked on 3/3/2014 by mimi

                  1 answer

                  • Staff Reviewer

                    A:

                    This product contains: Water (Aqua), Sodium Cocoyl Isethionate, Glycereth-26, Glycerin, Glycol Distearate, Cocamidopropyl Betaine, Polyquaternium-7, Sodium Lauryl Sulfoacetate, Sodium Lauroyl Sarcosinate, Decyl Glucoside, Alaria Esculenta Extract, Tocopheryl Acetate, Silk Amino Acids, Fragrance (Parfum), Polyquaternium-10, Silicone Quaternium-16, Undeceth-11, Butyloctanol, Undeceth-5, Divinyldimethicone/Dimethicone Copolymer, C12-13 Pareth-23, C12-13 Pareth-3, Amodimethicone, C11-15 Pareth-7, Laureth-9, Trideceth-12, Butylene Glycol, Peg-55 Propylene Glycol Oleate, Propylene Glycol, Ppg-5-Ceteth-20, Benzophenone-3, Disodium Laureth Sulfosuccinate, Sodium Sulfate, Sodium Chloride, Sodium Hydroxide, Citric Acid, Carbomer, Methylparaben, Methylchloroisothiazolinone, Methylisothiazolinone.

                    Answered on 3/6/2014 by Staff Expert from ULTA.com
                Displaying question 1

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