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ULTAUltimate Pure Color Shampoo
ULTA

Ultimate Pure Color Shampoo

Item #: 2216932

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Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
ULTAUltimate Pure Color Shampoo
 
3.9

(based on 225 reviews)

79%

of respondents would recommend this to a friend.

Pros

  • Gentle (135)
  • Good value (122)
  • Smells great (119)
  • Effective (108)
  • Easy to use (105)

Cons

  • Doesn't work (24)
  • Strong smell (15)
  • Doesn't lather well (8)
  • Abrasive (3)
  • Greasy (3)

Best Uses

  • Color-treated hair (139)
  • Dry/damaged hair (78)
  • Frizziness/flyaways (37)
  • Normal hair (30)
  • Daily use (26)
    • Hair Type:
    • Wavy hair (105), Straight hair (102), Very curly hair (14)
    • Reviewer Profile:
    • Beauty conscious (123), Survivalist / minimalist (52), Product junkie (38)

Reviewed by 225 customers

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Displaying reviews 1-10

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5.0

Love this shampoo

By Kay

from Liverpool, New York

About Me Minimalist

Verified Buyer

Pros

  • Adds Shine
  • Adds Volume
  • Gentle
  • Improves Hair Health

Cons

    Best Uses

    • Daily Use

    Comments about ULTA Ultimate Pure Color Shampoo:

    This shampoo makes by straight hair feel full and healthy. I had tried the WEN product and this shampoo has the same effect but is much easier on the purse!

    • Hair Type:
    • Straight Hair
     
    5.0

    This is my favorite shampoo. I love the peppermint smell!

    By Lecia

    from Priceville Al

    About Me Minimalist

    Verified Buyer

    Pros

    • Adds Shine
    • Adds Volume
    • Cleans Thoroughly
    • Gentle
    • Great Smell
    • Improves Hair Health
    • Lathers Well

    Cons

      Best Uses

      • Curly Hair
      • Daily Use
      • Oily Hair
      • Thinner Hair

      Comments about ULTA Ultimate Pure Color Shampoo:

      I use this shampoo about every other day,but it's still great if I have to use it more for like date night

      • Hair Type:
      • Wavy Hair
       
      5.0

      Awesome product for a great price

      By Sunshine

      from Temple TX

      About Me Beauty Conscious

      Verified Buyer

      Pros

      • Adds Shine
      • Cleans Thoroughly
      • Great Smell

      Cons

        Best Uses

        • Daily Use
        • Thicker Hair

        Comments about ULTA Ultimate Pure Color Shampoo:

        This was the first time I used this product. Very impressed and surprised by the low cost. Will be buying more.

        • Hair Type:
        • Straight Hair
         
        5.0

        Awesome for color treated hair

        By Cherry Star

        from Houston, Texas

        About Me Minimalist

        Verified Buyer

        Pros

        • Adds Shine
        • Adds Volume
        • Cleans Thoroughly
        • Gentle
        • Great Smell
        • Improves Hair Health

        Cons

          Best Uses

            Comments about ULTA Ultimate Pure Color Shampoo:

            Does not contain harsh, color stripping chemicals like sulfates so it does not lather which is a good thing. WEN shampoo is very expensive and does not lather or have harsh chemicals. If you use a large amount of this shampoo just to get lather you are wasting it. It only takes a dap in your hand. After applying add more water to your hair. Keeps my hair color looking good longer. Love it♡♡♡

            • Hair Type:
            • Straight Hair
             
            5.0

            Awesome Shampoo!

            By AR

            from Mississippi

            About Me Minimalist

            Verified Buyer

            Pros

            • Adds Shine
            • Adds Volume
            • Cleans Thoroughly
            • Gentle
            • Great Smell

            Cons

              Best Uses

              • Daily Use
              • Thinner Hair

              Comments about ULTA Ultimate Pure Color Shampoo:

              This product smells awesome and makes my hair look great!!

              • Hair Type:
              • Straight Hair
               
              1.0

              Hate the smell

              By Just neat

              from Fox Lake, Il

              Verified Buyer

              Pros

              • None Of Those Apply

              Cons

              • Ineffective
              • Smells Bad

              Best Uses

              • Not Worth The Momey

              Comments about ULTA Ultimate Pure Color Shampoo:

              I would of returned this but, I used my $3.00 rewards. Maybe you could give me my reward back?

              • Hair Type:
              • Wavy Hair
               
              2.0

              To thin, almost a water like consistency

              By TayAnn 119

              from Lansing Michigan

              About Me Beauty Conscious

              Verified Buyer

              Pros

                Cons

                • Doesn't Lather Well

                Best Uses

                  Comments about ULTA Ultimate Pure Color Shampoo:

                  I thought this product would be similar to L'Oreal Color shampoo but it is not. To watery very disappointed. Would not purchase again

                  • Hair Type:
                  • Straight Hair
                   
                  2.0

                  Too Minty

                  By Kels

                  from Dublin, Va

                  About Me Beauty Conscious

                  Verified Buyer

                  Pros

                  • Cleans Thoroughly

                  Cons

                  • Greasy

                  Best Uses

                  • Daily Use

                  Comments about ULTA Ultimate Pure Color Shampoo:

                  I like it. I only use it after i color my hair a few times. The smell is very , very strong. Minty.

                  • Hair Type:
                  • Straight Hair
                   
                  5.0

                  Great even for non color treated hair

                  By schoonle

                  from NJ

                  About Me Beauty Conscious

                  Verified Buyer

                  Pros

                  • Cleans Thoroughly
                  • Gentle
                  • Great Smell
                  • Lathers Well

                  Cons

                    Best Uses

                    • Daily Use

                    Comments about ULTA Ultimate Pure Color Shampoo:

                    I use this because it is sulfate free, even though my hair isn't colored. It still cleans thoroughly without being harsh and smells great!

                    • Hair Type:
                    • Wavy Hair
                     
                    3.0

                    Good value, could be better

                    By Buckeye in the South

                    from Dacula, GA

                    About Me Beauty Conscious

                    Verified Buyer

                    Pros

                    • Cleans Thoroughly

                    Cons

                    • Doesn't Lather Well
                    • Smells Bad

                    Best Uses

                    • Daily Use

                    Comments about ULTA Ultimate Pure Color Shampoo:

                    I shampoo with this product almost daily. It's protecting my color well and is a good value. I wish that it smelled better and lathered more.

                    • Hair Type:
                    • Wavy Hair

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                    Q&A

                    Product Q&A

                    Do you have questions about this product?

                    Get answers from in-house experts.

                    1 Question | 1 Answer
                    Displaying question 1
                    • Q:

                      Can I see the ingredients?
                      Asked on 3/3/2014 by mimi

                      1 answer

                      • Staff Expert

                        A:

                        This product contains: Water (Aqua), Sodium Cocoyl Isethionate, Glycereth-26, Glycerin, Glycol Distearate, Cocamidopropyl Betaine, Polyquaternium-7, Sodium Lauryl Sulfoacetate, Sodium Lauroyl Sarcosinate, Decyl Glucoside, Alaria Esculenta Extract, Tocopheryl Acetate, Silk Amino Acids, Fragrance (Parfum), Polyquaternium-10, Silicone Quaternium-16, Undeceth-11, Butyloctanol, Undeceth-5, Divinyldimethicone/Dimethicone Copolymer, C12-13 Pareth-23, C12-13 Pareth-3, Amodimethicone, C11-15 Pareth-7, Laureth-9, Trideceth-12, Butylene Glycol, Peg-55 Propylene Glycol Oleate, Propylene Glycol, Ppg-5-Ceteth-20, Benzophenone-3, Disodium Laureth Sulfosuccinate, Sodium Sulfate, Sodium Chloride, Sodium Hydroxide, Citric Acid, Carbomer, Methylparaben, Methylchloroisothiazolinone, Methylisothiazolinone.

                        Answered on 3/6/2014 by Staff Expert from ULTA.com
                    Displaying question 1

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