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ULTA Ultimate Pure Color Shampoo

ULTA

Ultimate Pure Color Shampoo

Item #: 2216932 Size: 9.25 oz

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Free of harsh surfactants; salts and sulfates, this natural formula gently cleanses for preserving long-lasting color. Gluten free.
Massage into wet hair to form lather. Rinse thoroughly with warm water and condition with Ulta Ultimate Pure Color Conditioner.
Water,Sodium Cocoyl Isethionate,Glycereth-26,Glycerin,Glycol Distearate,Cocamidopropyl Betaine,Polyquaternium-7,Sodium Lauryl Sulfoacetate,Sodium Lauroyl Sarcosinate,Decyl Glucoside,Alaria Esculenta Extract,Tocopheryl Acetate,Silk Amino Acids,Fragrance (Parfum),Polyquaternium-10,Silicone Quaternium-16,Undeceth-11,Butyloctanol,Undeceth-5,Divinyldimethicone/Dimethicone Copolymer,C12-13 Pareth-23,C12-13 Pareth-3,Amodimethicone,C11-15 Pareth-7,Laureth-9,Trideceth-12,Butylene Glycol,Peg-55 Propylene Glycol Oleate,Propylene Glycol,Ppg-5-Ceteth-20,Benzophenone-3,Disodium Laureth Sulfosuccinate,Sodium Hydroxide,Citric Acid,Carbomer,Methylparaben,Methylchloroisothiazolinone,Methylisothiazolinone.

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Ingredients+

Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
ULTAUltimate Pure Color Shampoo
 
4.0

(based on 261 reviews)

80%

of respondents would recommend this to a friend.

Pros

  • Gentle (151)
  • Good value (122)
  • Smells great (120)
  • Effective (108)
  • Easy to use (105)

Cons

  • Doesn't work (26)
  • Strong smell (15)
  • Doesn't lather well (13)
  • Smells bad (7)
  • Dries hair out (4)

Best Uses

  • Color-treated hair (139)
  • Dry/damaged hair (78)
  • Daily use (38)
  • Frizziness/flyaways (37)
  • Normal hair (30)
    • Reviewer Profile:
    • Beauty conscious (142), Survivalist / minimalist (63), Product junkie (42)
    • Hair Type:
    • Wavy hair (127), Straight hair (114), Very curly hair (15)

Reviewed by 261 customers

Displaying reviews 1-10

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5.0

Maintains color and shine

By Sammie

from Orlando, Fl

About Me Product Junkie

Verified Buyer

Pros

  • Adds Shine
  • Cleans Thoroughly
  • Great Smell
  • Improves Hair Health
  • Lathers Well

Cons

    Best Uses

      Comments about ULTA Ultimate Pure Color Shampoo:

      Smells good. Keeps hair looking healthy while maintaining its color.

      • Hair Type:
      • Wavy Hair
       
      5.0

      Always uses!

      By Carol

      from New Orleans, LA

      About Me Minimalist

      Verified Buyer

      Pros

      • No sulfates

      Cons

        Best Uses

        • Thinner Hair

        Comments about ULTA Ultimate Pure Color Shampoo:

        No sulfate - this is the reason I purchased this shampoo.

        • Hair Type:
        • Straight Hair
         
        5.0

        great product

        By Ruthy

        from Smyrna, DE

        About Me Beauty Conscious

        Verified Buyer

        Pros

        • Adds Shine
        • Cleans Thoroughly
        • Gentle
        • Great Smell

        Cons

        • Doesn't Lather Well

        Best Uses

        • color treated

        Comments about ULTA Ultimate Pure Color Shampoo:

        This product is great and very affordable. Both times that I purchased it was buy two get two free. Which is great as I can get both the shampoo and the conditioner. I recently went platinum blond and this shampoo has been wonderful to my hair. It doesn't lather well but I know that is because it is sulfate free which is very good. I love the minty tingling feel. I know that its cleaning my hair. This is definitely my new go to shampoo and conditioner. Thank you Ulta!

        • Hair Type:
        • Straight Hair
         
        5.0

        love this

        By young grandma

        from Utica NY

        About Me Minimalist

        Verified Buyer

        Pros

        • Adds Shine
        • Cleans Thoroughly
        • Gentle

        Cons

          Best Uses

          • Curly Hair
          • Thicker Hair

          Comments about ULTA Ultimate Pure Color Shampoo:

          I was out of this product for a couple months, and when I used it again today, I don't think I'll ever allow myself to run out of this again. Soft clean hair that doesn't even feel like it needs conditioner. Love this.....

          • Hair Type:
          • Wavy Hair
           
          5.0

          Great product

          By DJONES

          from Texas

          About Me Beauty Conscious

          Verified Reviewer

          Pros

          • Adds Shine
          • Cleans Thoroughly
          • Does not dry out hair
          • Gentle
          • Great Smell
          • Improves Hair Health
          • Keeps color
          • Lathers Well

          Cons

            Best Uses

            • Daily Use

            Comments about ULTA Ultimate Pure Color Shampoo:

            I've been using this shampoo for over two years, and I love it. My hair is very long and I use a chi iron everyday on it. I used to have problems keeping my hair healthy due to the chi iron. But ever since I found this product my hair has been healthy and shiny and minimal split ends. Great product.

            • Hair Type:
            • Wavy Hair
             
            5.0

            Love this !!!

            By LovesShopping

            from East Bridgewater, Massachusetts

            About Me Beauty Conscious

            Verified Buyer

            Pros

            • Cleans Thoroughly
            • Gentle
            • Great on Color hair
            • Great Smell

            Cons

              Best Uses

              • colored hair
              • Daily Use

              Comments about ULTA Ultimate Pure Color Shampoo:

              I have colored hair and this doesnt strip the color out of my hair after 2 weeks of using like the other shampoos do !! love this product. and its price is unbeatable !!

              • Hair Type:
              • Straight Hair
               
              1.0

              Don't waste your money!

              By Unhappy

              from Rochester, NY

              About Me Beauty Conscious

              Verified Buyer

              Pros

                Cons

                • Dries Hair Out
                • Ineffective
                • Smells Bad

                Best Uses

                  Comments about ULTA Ultimate Pure Color Shampoo:

                  Worst shampoo I have ever tried

                  • Hair Type:
                  • Wavy Hair
                   
                  5.0

                  this product is a keeper. Great.

                  By Stephie

                  from North Hollywood, CA

                  About Me Beauty Conscious

                  Verified Buyer

                  Pros

                  • Adds Shine
                  • Cleans Thoroughly
                  • Great Smell
                  • Lathers Well

                  Cons

                  • no comment

                  Best Uses

                  • Curly Hair

                  Comments about ULTA Ultimate Pure Color Shampoo:

                  The shampoo works well on my hair being curly. It smells great and has that little tingle due to the mint. I really love it.

                  • Hair Type:
                  • Wavy Hair
                   
                  4.0

                  think I would buy again, need more time to use it awhile

                  By Deanna

                  from Georgia

                  About Me Minimalist

                  Verified Buyer

                  Pros

                  • so far so good

                  Cons

                    Best Uses

                      Comments about ULTA Ultimate Pure Color Shampoo:

                      hair is actually between the wavy and very curly

                      • Hair Type:
                      • Wavy Hair
                       
                      5.0

                      Would not use anything else!

                      By Carol

                      from New Orleans, LA

                      About Me Minimalist

                      Verified Buyer

                      Pros

                      • Adds Volume
                      • Cleans Thoroughly
                      • Gentle

                      Cons

                      • Doesn't Lather Well

                      Best Uses

                        Comments about ULTA Ultimate Pure Color Shampoo:

                        I wash my hair with this shampoo every morning!

                        • Hair Type:
                        • Straight Hair

                        Displaying reviews 1-10

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                        Q&A

                        Product Q&A

                        Do you have questions about this product?

                        Get answers from in-house experts.

                        3 Questions | 3 Answers
                        Displaying questions 1-3
                        • Q:

                          Is this product gluten free?
                          Asked on 2/28/2016 by Michelle

                          1 answer

                          • Staff Expert

                            A:

                            Yes, it is gluten-free.

                            Answered on 3/7/2016 by Staff Expert from ULTA Beauty
                        • Q:

                          Does this product contain alcohol?
                          Asked on 12/27/2015 by Polly from Texas

                          1 answer

                          • Staff Expert

                            A:

                            All ingredients are listed below as well as within the product description for easy reference.

                            Water,Sodium Cocoyl Isethionate,Glycereth-26,Glycerin,Glycol Distearate,Cocamidopropyl Betaine,Polyquaternium-7,Sodium Lauryl Sulfoacetate,Sodium Lauroyl Sarcosinate,Decyl Glucoside,Alaria Esculenta Extract,Tocopheryl Acetate,Silk Amino Acids,Fragrance (Parfum),Polyquaternium-10,Silicone Quaternium-16,Undeceth-11,Butyloctanol,Undeceth-5,Divinyldimethicone/Dimethicone Copolymer,C12-13 Pareth-23,C12-13 Pareth-3,Amodimethicone,C11-15 Pareth-7,Laureth-9,Trideceth-12,Butylene Glycol,Peg-55 Propylene Glycol Oleate,Propylene Glycol,Ppg-5-Ceteth-20,Benzophenone-3,Disodium Laureth Sulfosuccinate,Sodium Hydroxide,Citric Acid,Carbomer,Methylparaben,Methylchloroisothiazolinone.

                            Answered on 12/30/2015 by Staff Expert from Ulta Beauty
                        • Q:

                          Can I see the ingredients?
                          Asked on 3/3/2014 by mimi

                          1 answer

                          • Staff Expert

                            A:

                            This product contains: Water (Aqua), Sodium Cocoyl Isethionate, Glycereth-26, Glycerin, Glycol Distearate, Cocamidopropyl Betaine, Polyquaternium-7, Sodium Lauryl Sulfoacetate, Sodium Lauroyl Sarcosinate, Decyl Glucoside, Alaria Esculenta Extract, Tocopheryl Acetate, Silk Amino Acids, Fragrance (Parfum), Polyquaternium-10, Silicone Quaternium-16, Undeceth-11, Butyloctanol, Undeceth-5, Divinyldimethicone/Dimethicone Copolymer, C12-13 Pareth-23, C12-13 Pareth-3, Amodimethicone, C11-15 Pareth-7, Laureth-9, Trideceth-12, Butylene Glycol, Peg-55 Propylene Glycol Oleate, Propylene Glycol, Ppg-5-Ceteth-20, Benzophenone-3, Disodium Laureth Sulfosuccinate, Sodium Sulfate, Sodium Chloride, Sodium Hydroxide, Citric Acid, Carbomer, Methylparaben, Methylchloroisothiazolinone, Methylisothiazolinone.

                            Answered on 3/6/2014 by Staff Expert from ULTA.com
                        Displaying questions 1-3

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