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ULTAUltimate Pure Color Shampoo
ULTA

Ultimate Pure Color Shampoo

Item #: 2216932

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Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
ULTAUltimate Pure Color Shampoo
 
3.9

(based on 196 reviews)

81%

of respondents would recommend this to a friend.

Pros

  • Good value (122)
  • Gentle (120)
  • Smells great (119)
  • Effective (108)
  • Easy to use (105)

Cons

  • Doesn't work (22)
  • Strong smell (15)
  • Abrasive (3)
  • Doesn't lather well (3)

Best Uses

  • Color-treated hair (139)
  • Dry/damaged hair (78)
  • Frizziness/flyaways (37)
  • Normal hair (30)
  • Limpness/lifelessness (19)
    • Reviewer Profile:
    • Beauty conscious (106), Survivalist / minimalist (43), Product junkie (36)
    • Hair Type:
    • Wavy hair (93), Straight hair (86), Very curly hair (13)

Reviewed by 196 customers

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Displaying reviews 1-10

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5.0

The best

By DevilAngel

from Amarillo, TX

About Me Minimalist

Verified Buyer

Pros

  • Cleans Thoroughly
  • Improves Hair Health
  • Lathers Well
  • Moisturizing

Cons

    Best Uses

    • Daily Use

    Comments about ULTA Ultimate Pure Color Shampoo:

    I use the shampoo everyday sometimes more than once a day and it manages to moisturizer my hair and not fade my color!!!

    • Hair Type:
    • Straight Hair
     
    3.0

    ulta shampoo

    By lc

    from il

    Verified Buyer

    Pros

    • Great Smell
    • Smells Good

    Cons

    • Doesn't Lather Well
    • Had To Use More Than Usual

    Best Uses

      Comments about ULTA Ultimate Pure Color Shampoo:

      I have short hair and had to use more than usual yo get a good wash out of it.

      • Hair Type:
      • Straight Hair
       
      5.0

      I would buy this product again

      By Linda

      from Los Gatos, CA

      Verified Buyer

      Pros

      • Cleans Thoroughly
      • Gentle
      • Great Smell
      • Improves Hair Health
      • Not A Heavy Lather

      Cons

        Best Uses

        • ALL HAIR TYPES
        • Daily Use

        Comments about ULTA Ultimate Pure Color Shampoo:

        good product, great price

        • Hair Type:
        • Straight Hair
         
        5.0

        "I love love love this Shampoo!!!'

        By Apple

        from Kinston NC

        About Me Product Junkie

        Verified Buyer

        Pros

        • Cleans Thoroughly
        • Gentle
        • Great Smell
        • Improves Hair Health
        • Lathers Well

        Cons

          Best Uses

          • Curly Hair
          • Oily Hair
          • Thicker Hair

          Comments about ULTA Ultimate Pure Color Shampoo:

          I use this shampoo once a week. I am an Chic Beautiful Black Female and this shampoo works great on my hair! I recommend it to any Black Lady who decides to go natural. It smells great and cleanses very well. I love it and will continue to purchase it and the Conditioner also!

          • Hair Type:
          • Very Curly Hair
           
          5.0

          Love Love Love This... Better than WEN

          By NibblesDBun

          from Seattle WA

          About Me Beauty Conscious

          Pros

          • Adds Shine
          • Adds Volume
          • Cleans Thoroughly
          • Gentle
          • Great Smell
          • Improves Hair Health
          • Lathers Well

          Cons

            Best Uses

            • Daily Use
            • Thinner Hair

            Comments about ULTA Ultimate Pure Color Shampoo:

            I have been using WEN for the last couple of years as I frequently color my hair. I came across this while on a recent visit to ULTA and bought the conditioner as well.

            My hair looks and feels FABULOUS!! Lots of body, tons of shine and no extra products needed to get the body shine like I had to use with WEN.I have aging hair that was starting to look like my age when using WEN the last couple of months but this corrected the damage and the appearance right away.

            Please don't ever discontinue this product!!

            • Hair Type:
            • Wavy Hair
             
            4.0

            GOOD SHAMPOO

            By Vicky

            from San Ramon, CA

            About Me Product Junkie

            Verified Buyer

            Pros

            • Cleans Thoroughly
            • Great Smell
            • Improves Hair Health
            • Lathers Well

            Cons

              Best Uses

              • Daily Use

              Comments about ULTA Ultimate Pure Color Shampoo:

              SHAMPOO IS GOOD, JUST USE A DIFFERENT CONDITIONER

              • Hair Type:
              • Wavy Hair
               
              4.0

              Great product, great value!

              By Cyndi

              from St. Louis, MO

              About Me Beauty Conscious

              Verified Buyer

              Pros

              • Adds Volume
              • Cleans Thoroughly
              • Gentle
              • Great Smell
              • Improves Hair Health
              • Lathers Well

              Cons

                Best Uses

                • Color Treated Hair
                • Daily Use

                Comments about ULTA Ultimate Pure Color Shampoo:

                I've tried many other shampoo products and I seem to keep coming back to this product. The quality and affordable price is unbeatable.

                • Hair Type:
                • Wavy Hair
                 
                5.0

                Sulfate Free Minty Clean Shampoo!!

                By Doll Face Tiff

                from Baton Rouge, LA

                About Me Product Junkie

                Verified Buyer

                Pros

                • Adds Shine
                • Adds Volume
                • Cleans Thoroughly
                • Gentle
                • Great Smell
                • Improves Hair Health
                • Lathers Well
                • Sulfate free

                Cons

                • None

                Best Uses

                • Color treated
                • Daily Use
                • Low Lights
                • Oily Hair

                Comments about ULTA Ultimate Pure Color Shampoo:

                Fantastic to have pepperminty fresh scalp with no sulfates

                • Hair Type:
                • Straight Hair
                 
                5.0

                fabulous shampoo

                By christa

                from peoria, il

                About Me Product Junkie

                Verified Buyer

                Pros

                • Adds Volume
                • Cleans Thoroughly
                • Doesnt Dry My Hair
                • Gentle
                • Give Good Body
                • Great Smell
                • Lathers Well

                Cons

                  Best Uses

                  • For colored hair

                  Comments about ULTA Ultimate Pure Color Shampoo:

                  It doesnt leave my hair limp or greasy

                  • Hair Type:
                  • Straight Hair
                   
                  5.0

                  Great for color treated hair

                  By Curly girl

                  from Detroit Mi

                  About Me Product Junkie

                  Verified Buyer

                  Pros

                  • Gentle
                  • Great Smell
                  • Improves Hair Health
                  • Leaves Hair Soft

                  Cons

                    Best Uses

                    • Color Treated Hair
                    • Curly Hair
                    • Dry hair

                    Comments about ULTA Ultimate Pure Color Shampoo:

                    This is a great sulfate free shampoo. Lathers better than some others I have tried. Also gentle on my color treated hair. I like this product better than the Loreal sulfate free shampoos.

                    • Hair Type:
                    • Very Curly Hair

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                    Q&A

                    Product Q&A

                    Do you have questions about this product?

                    Get answers from in-house experts.

                    1 Question | 1 Answer
                    Displaying question 1
                    • Q:

                      Can I see the ingredients?
                      Asked on 3/3/2014 by mimi

                      1 answer

                      • Staff Reviewer

                        A:

                        This product contains: Water (Aqua), Sodium Cocoyl Isethionate, Glycereth-26, Glycerin, Glycol Distearate, Cocamidopropyl Betaine, Polyquaternium-7, Sodium Lauryl Sulfoacetate, Sodium Lauroyl Sarcosinate, Decyl Glucoside, Alaria Esculenta Extract, Tocopheryl Acetate, Silk Amino Acids, Fragrance (Parfum), Polyquaternium-10, Silicone Quaternium-16, Undeceth-11, Butyloctanol, Undeceth-5, Divinyldimethicone/Dimethicone Copolymer, C12-13 Pareth-23, C12-13 Pareth-3, Amodimethicone, C11-15 Pareth-7, Laureth-9, Trideceth-12, Butylene Glycol, Peg-55 Propylene Glycol Oleate, Propylene Glycol, Ppg-5-Ceteth-20, Benzophenone-3, Disodium Laureth Sulfosuccinate, Sodium Sulfate, Sodium Chloride, Sodium Hydroxide, Citric Acid, Carbomer, Methylparaben, Methylchloroisothiazolinone, Methylisothiazolinone.

                        Answered on 3/6/2014 by Staff Expert from ULTA.com
                    Displaying question 1

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