ULTA
  • Home
  • / Hair
  • / ULTA Collection
  • / Ultimate Pure Color Shampoo
ULTAUltimate Pure Color Shampoo
ULTA

Ultimate Pure Color Shampoo

Item #: 2216932

Buy 2, get 2 FREE! Add 4 items to qualify!
ASK A QUESTION
Details+
How to Use+
Ingredients+

Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
ULTAUltimate Pure Color Shampoo
 
3.9

(based on 207 reviews)

80%

of respondents would recommend this to a friend.

Pros

  • Gentle (125)
  • Good value (122)
  • Smells great (119)
  • Effective (108)
  • Easy to use (105)

Cons

  • Doesn't work (22)
  • Strong smell (15)
  • Abrasive (3)
  • Doesn't lather well (3)

Best Uses

  • Color-treated hair (139)
  • Dry/damaged hair (78)
  • Frizziness/flyaways (37)
  • Normal hair (30)
  • Limpness/lifelessness (19)
    • Reviewer Profile:
    • Beauty conscious (112), Survivalist / minimalist (46), Product junkie (38)
    • Hair Type:
    • Wavy hair (99), Straight hair (91), Very curly hair (13)

Reviewed by 207 customers

Sort by

Displaying reviews 1-10

Back to top

Previous | Next »

 
4.0

I was pleasantly surprised with product

By Cathy

from Kansas city

About Me Minimalist

Verified Buyer

Pros

  • Gentle
  • Great Smell
  • Improves Hair Health
  • Inexpensive
  • Lathers Well
  • Moisturizing

Cons

    Best Uses

    • Curly Hair
    • Daily Use

    Comments about ULTA Ultimate Pure Color Shampoo:

    Daily use. Moisturizes somewhat dry hair. Gentle.

    • Hair Type:
    • Wavy Hair
     
    2.0

    so-so

    By macley

    from Visalia, CA

    About Me Product Junkie

    Verified Buyer

    Pros

    • Adds Volume
    • Great Smell
    • Lathers Well

    Cons

    • Dries Hair Out
    • Harsh

    Best Uses

    • Oily Hair

    Comments about ULTA Ultimate Pure Color Shampoo:

    The product is effective as a shampoo but the results were too dry and harsh on my hair. I bought it as an alternative to Loreal sulfates free shampoo which leaves hair soft and smooth.

    • Hair Type:
    • Straight Hair
     
    5.0

    love this shampoo

    By Patte

    from Philadelphia, PA

    About Me Beauty Conscious

    Verified Buyer

    Pros

    • Adds Shine
    • Cleans Thoroughly
    • Great Smell
    • Improves Hair Health
    • Lathers Well

    Cons

      Best Uses

      • Daily Use

      Comments about ULTA Ultimate Pure Color Shampoo:

      Love the minty scent! Makes the hair color last.

      • Hair Type:
      • Wavy Hair
       
      5.0

      I would buy this product again and again

      By Terri

      from Brentwood, TN

      About Me Beauty Conscious

      Verified Buyer

      Pros

      • Adds Shine
      • Adds Volume
      • Cleans Thoroughly
      • Gentle
      • Great Smell
      • Improves Hair Health
      • Lathers Well

      Cons

        Best Uses

        • Color Treated Hair
        • Daily Use

        Comments about ULTA Ultimate Pure Color Shampoo:

        I love this product!! It smells wonderful and it can be used on a daily basis. It is also great for color treated hair. I can't say enough about this product.

        • Hair Type:
        • Wavy Hair
         
        5.0

        Luv It!

        By McCrackie

        from Portland, OR

        About Me Beauty Conscious

        Verified Buyer

        Pros

        • Cleans Thoroughly
        • Gentle
        • Great Smell
        • Improves Hair Health
        • Lathers Well

        Cons

          Best Uses

          • Daily Use
          • Thinner Hair

          Comments about ULTA Ultimate Pure Color Shampoo:

          What a pleasant surprise! This shampoo and conditioner combo works perfectly. My hair is not weighed down by too much conditioning nor is it dried out from the shampoo. My hair and scalp feel clean and natural. I have paid up to 5 times the price and not been neRly as happy with the product. Give this one a try!

          • Hair Type:
          • Straight Hair
           
          5.0

          Excellent shampoo!

          By Missy

          from Riverdale, MI

          About Me Beauty Conscious

          Verified Buyer

          Pros

          • Cleans Thoroughly
          • Great Smell

          Cons

          • Doesn't Lather As Much As

          Best Uses

          • Daily Use
          • Dyed Hair
          • Wavy

          Comments about ULTA Ultimate Pure Color Shampoo:

          This shampoo works great and I know its not damaging my hair when I wash it everyday. I also don't have to worry about it stripping the color out.

          • Hair Type:
          • Wavy Hair
           
          5.0

          Love this stuff

          By evie

          from cleveland, oh

          About Me Beauty Conscious

          Verified Buyer

          Pros

          • Adds Shine
          • Adds Volume
          • Cleans Thoroughly
          • Gentle
          • Improves Hair Health

          Cons

          • Smells Okay Not Great

          Best Uses

          • Daily Use

          Comments about ULTA Ultimate Pure Color Shampoo:

          it tingles

          • Hair Type:
          • Straight Hair
           
          4.0

          Not my favorite but in my price range

          By Fun4me2

          from Fairfield,ca

          About Me Minimalist

          Verified Buyer

          Pros

          • Cleans Thoroughly

          Cons

          • Dries Hair Out

          Best Uses

          • Oily Hair

          Comments about ULTA Ultimate Pure Color Shampoo:

          This shampoo was ok but a little drying on the hair. I felt like I needed to deep condition it every time. I think it would work best for fine oily hair.

          • Hair Type:
          • Wavy Hair
           
          4.0

          I like it a lot

          By Chocohogalot

          from Little Rock, AR

          About Me Minimalist

          Verified Buyer

          Pros

          • Cleans Thoroughly
          • Gentle
          • Great Smell

          Cons

            Best Uses

            • Daily Use

            Comments about ULTA Ultimate Pure Color Shampoo:

            I purchased this on a whim because it was a buy-one-get-one-free offer and I needed shampoo and conditioner for my color-treated hair. I was pleasantly surprised at how many suds the shampoo produces (it is sulfate-free, so that's unusual) and the consistency of the conditioner. Both products smell good and feel good in my hair. I felt that the purchase was well worth the price, but I might not feel that way at full price.

            • Hair Type:
            • Wavy Hair

            (0 of 2 customers found this review helpful)

             
            1.0

            Did not rinse out well

            By Auntboink

            from USA

            About Me Beauty Conscious

            Verified Buyer

            Pros

              Cons

                Best Uses

                  Comments about ULTA Ultimate Pure Color Shampoo:

                  I will not buy this product again. It was terrible.

                  • Hair Type:
                  • Straight Hair

                  Displaying reviews 1-10

                  Back to top

                  Previous | Next »

                  Q&A

                  Product Q&A

                  Do you have questions about this product?

                  Get answers from in-house experts.

                  1 Question | 1 Answer
                  Displaying question 1
                  • Q:

                    Can I see the ingredients?
                    Asked on 3/3/2014 by mimi

                    1 answer

                    • Staff Reviewer

                      A:

                      This product contains: Water (Aqua), Sodium Cocoyl Isethionate, Glycereth-26, Glycerin, Glycol Distearate, Cocamidopropyl Betaine, Polyquaternium-7, Sodium Lauryl Sulfoacetate, Sodium Lauroyl Sarcosinate, Decyl Glucoside, Alaria Esculenta Extract, Tocopheryl Acetate, Silk Amino Acids, Fragrance (Parfum), Polyquaternium-10, Silicone Quaternium-16, Undeceth-11, Butyloctanol, Undeceth-5, Divinyldimethicone/Dimethicone Copolymer, C12-13 Pareth-23, C12-13 Pareth-3, Amodimethicone, C11-15 Pareth-7, Laureth-9, Trideceth-12, Butylene Glycol, Peg-55 Propylene Glycol Oleate, Propylene Glycol, Ppg-5-Ceteth-20, Benzophenone-3, Disodium Laureth Sulfosuccinate, Sodium Sulfate, Sodium Chloride, Sodium Hydroxide, Citric Acid, Carbomer, Methylparaben, Methylchloroisothiazolinone, Methylisothiazolinone.

                      Answered on 3/6/2014 by Staff Expert from ULTA.com
                  Displaying question 1

                  Do you have a question about this product?