ULTA
  • Home
  • / Hair
  • / ULTA Collection
  • / Ultimate Pure Color Shampoo
ULTAUltimate Pure Color Shampoo

ULTA

Ultimate Pure Color Shampoo

Item #: 2216932 Size: 9.25 oz

Buy 2, get 2 FREE! Add 4 items to qualify!

Ask a Question
Free of harsh surfactants; salts and sulfates, this natural formula gently cleanses for preserving long-lasting color.

(9.25 oz)
Massage into wet hair to form lather. Rinse thoroughly with warm water and condition with Ulta Ultimate Pure Color Conditioner.
Water,Sodium Cocoyl Isethionate,Glycereth-26,Glycerin,Glycol Distearate,Cocamidopropyl Betaine,Polyquaternium-7,Sodium Lauryl Sulfoacetate,Sodium Lauroyl Sarcosinate,Decyl Glucoside,Alaria Esculenta Extract,Tocopheryl Acetate,Silk Amino Acids,Fragrance (Parfum),Polyquaternium-10,Silicone Quaternium-16,Undeceth-11,Butyloctanol,Undeceth-5,Divinyldimethicone/Dimethicone Copolymer,C12-13 Pareth-23,C12-13 Pareth-3,Amodimethicone,C11-15 Pareth-7,Laureth-9,Trideceth-12,Butylene Glycol,Peg-55 Propylene Glycol Oleate,Propylene Glycol,Ppg-5-Ceteth-20,Benzophenone-3,Disodium Laureth Sulfosuccinate,Sodium Hydroxide,Citric Acid,Carbomer,Methylparaben,Methylchloroisothiazolinone,Methylisothiazolinone.

Details+

How to Use+

Ingredients+

Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
ULTAUltimate Pure Color Shampoo
 
3.9

(based on 246 reviews)

79%

of respondents would recommend this to a friend.

Pros

  • Gentle (144)
  • Good value (122)
  • Smells great (120)
  • Effective (108)
  • Easy to use (105)

Cons

  • Doesn't work (25)
  • Strong smell (15)
  • Doesn't lather well (11)
  • Smells bad (5)
  • Abrasive (3)

Best Uses

  • Color-treated hair (139)
  • Dry/damaged hair (78)
  • Frizziness/flyaways (37)
  • Daily use (33)
  • Normal hair (30)
    • Reviewer Profile:
    • Beauty conscious (135), Survivalist / minimalist (58), Product junkie (41)
    • Hair Type:
    • Wavy hair (119), Straight hair (108), Very curly hair (15)

Reviewed by 246 customers

Displaying reviews 1-10

Back to top

Previous | Next »

 
5.0

A favorite

By Frequent shopper

from Davenport, IA

About Me Product Junkie

Verified Buyer

Pros

  • Gentle
  • Improves Hair Health
  • Lathers Well

Cons

    Best Uses

      Comments about ULTA Ultimate Pure Color Shampoo:

      This is a great mild shampoo.

      • Hair Type:
      • Wavy Hair
       
      5.0

      *****

      By Marty

      from El Paso Texas

      About Me Beauty Conscious

      Verified Buyer

      Pros

      • Adds Shine
      • Adds Volume
      • Cleans Thoroughly
      • Gentle
      • Great Smell
      • Improves Hair Health
      • Lathers Well

      Cons

        Best Uses

        • Daily Use

        Comments about ULTA Ultimate Pure Color Shampoo:

        Since I dye my hair I notice my hair color last longer and that's great for me.

        • Hair Type:
        • Straight Hair
         
        1.0

        Not the best shampoo

        By Txgt2004

        from Denver, Colorado

        About Me Beauty Conscious

        Verified Buyer

        Comments about ULTA Ultimate Pure Color Shampoo:

        I love the idea of sulfate free products but this one is kind of disappointing. It doesn't smell very good and even after using he conditioner I was completely underwhelmed. I felt both products left my hair feeling dry and heavy. I definitely will not be buying this shampoo again.

        • Hair Type:
        • Straight Hair
         
        5.0

        Wonderful product with fresh tingling feeling

        By Bebe the beauty

        from Louisiana

        About Me Product Junkie

        Verified Buyer

        Pros

          Cons

            Best Uses

            • Oily Hair

            Comments about ULTA Ultimate Pure Color Shampoo:

            My hair tinds to hold build up from other shampoo which makes it heavy and flat... This shampoo and conditioner is revitalizing and invigorating. I absolutely love it.

            • Hair Type:
            • Wavy Hair
             
            5.0

            Great shampoo!!

            By Suzy

            from Orange County, CA

            About Me Beauty Conscious

            Verified Buyer

            Pros

            • Adds Shine
            • Cleans Thoroughly
            • Gentle
            • Great Smell
            • Improves Hair Health

            Cons

              Best Uses

              • Curly Hair
              • Daily Use

              Comments about ULTA Ultimate Pure Color Shampoo:

              This is a good shampoo reminiscent of the L'Oreal sulfate free shampoo for color treated hair. Unlike L'Oreal which is so thick, it's painstakingly long to express the shampoo. This is a better formula and comes right out of the tube.

              • Hair Type:
              • Wavy Hair
               
              5.0

              Amazing product, I love the fragrance also!

              By Aimée

              from Trenton, MI

              About Me Beauty Conscious

              Verified Buyer

              Pros

              • Adds Shine
              • Cleans Thoroughly
              • Great Smell

              Cons

                Best Uses

                • Oily Hair

                Comments about ULTA Ultimate Pure Color Shampoo:

                I use this shampo to help in out to keep the collor of the hair afer tie it

                • Hair Type:
                • Wavy Hair
                 
                5.0

                New favorite shampoo !

                By MilkShake12

                from East Bridgewater, MA

                About Me Beauty Conscious

                Verified Buyer

                Pros

                • Color Lasts

                Cons

                • None

                Best Uses

                • Colored Hair

                Comments about ULTA Ultimate Pure Color Shampoo:

                Color stays longer than with other shampoos

                • Hair Type:
                • Straight Hair
                 
                5.0

                Great shampoo for colored hair

                By busyMom

                from N Attleboro, MA

                About Me Beauty Conscious

                Verified Buyer

                Pros

                • Cleans Thoroughly
                • Gentle
                • Great Smell
                • Improves Hair Health
                • Lathers Well

                Cons

                  Best Uses

                  • Curly Hair
                  • Thicker Hair

                  Comments about ULTA Ultimate Pure Color Shampoo:

                  Love this product, I have been using it for a few years.

                  • Hair Type:
                  • Wavy Hair
                   
                  5.0

                  I will buy this product over and over again

                  By Grandma Marsha

                  from Columbia Station, Ohio

                  About Me Minimalist

                  Verified Buyer

                  Pros

                  • Adds Shine
                  • Great Smell
                  • Improves Hair Health
                  • Lathers Well

                  Cons

                    Best Uses

                    • Curly Hair
                    • Thicker Hair

                    Comments about ULTA Ultimate Pure Color Shampoo:

                    When my grandkids started telling me how good my hair smelled - I knew I would stick with this product.

                    • Hair Type:
                    • Wavy Hair
                     
                    2.0

                    Too much moisture

                    By Mray

                    from Anniston al

                    About Me Beauty Conscious

                    Comments about ULTA Ultimate Pure Color Shampoo:

                    As a 21 year old female, I have a problem with my hair becoming oily very frequently. This shampoo did not help that! Even if I washed my hair at night and went to bed, when I wake up it looks awful!!!!

                    • Hair Type:
                    • Straight Hair

                    Displaying reviews 1-10

                    Back to top

                    Previous | Next »

                    Q&A

                    Product Q&A

                    Do you have questions about this product?

                    Get answers from in-house experts.

                    2 Questions | 2 Answers
                    Displaying questions 1-2
                    • Q:

                      Does this product contain alcohol?
                      Asked on 12/27/2015 by Polly from Texas

                      1 answer

                      • Staff Expert

                        A:

                        All ingredients are listed below as well as within the product description for easy reference.

                        Water,Sodium Cocoyl Isethionate,Glycereth-26,Glycerin,Glycol Distearate,Cocamidopropyl Betaine,Polyquaternium-7,Sodium Lauryl Sulfoacetate,Sodium Lauroyl Sarcosinate,Decyl Glucoside,Alaria Esculenta Extract,Tocopheryl Acetate,Silk Amino Acids,Fragrance (Parfum),Polyquaternium-10,Silicone Quaternium-16,Undeceth-11,Butyloctanol,Undeceth-5,Divinyldimethicone/Dimethicone Copolymer,C12-13 Pareth-23,C12-13 Pareth-3,Amodimethicone,C11-15 Pareth-7,Laureth-9,Trideceth-12,Butylene Glycol,Peg-55 Propylene Glycol Oleate,Propylene Glycol,Ppg-5-Ceteth-20,Benzophenone-3,Disodium Laureth Sulfosuccinate,Sodium Hydroxide,Citric Acid,Carbomer,Methylparaben,Methylchloroisothiazolinone.

                        Answered on 12/30/2015 by Staff Expert from Ulta Beauty
                    • Q:

                      Can I see the ingredients?
                      Asked on 3/3/2014 by mimi

                      1 answer

                      • Staff Expert

                        A:

                        This product contains: Water (Aqua), Sodium Cocoyl Isethionate, Glycereth-26, Glycerin, Glycol Distearate, Cocamidopropyl Betaine, Polyquaternium-7, Sodium Lauryl Sulfoacetate, Sodium Lauroyl Sarcosinate, Decyl Glucoside, Alaria Esculenta Extract, Tocopheryl Acetate, Silk Amino Acids, Fragrance (Parfum), Polyquaternium-10, Silicone Quaternium-16, Undeceth-11, Butyloctanol, Undeceth-5, Divinyldimethicone/Dimethicone Copolymer, C12-13 Pareth-23, C12-13 Pareth-3, Amodimethicone, C11-15 Pareth-7, Laureth-9, Trideceth-12, Butylene Glycol, Peg-55 Propylene Glycol Oleate, Propylene Glycol, Ppg-5-Ceteth-20, Benzophenone-3, Disodium Laureth Sulfosuccinate, Sodium Sulfate, Sodium Chloride, Sodium Hydroxide, Citric Acid, Carbomer, Methylparaben, Methylchloroisothiazolinone, Methylisothiazolinone.

                        Answered on 3/6/2014 by Staff Expert from ULTA.com
                    Displaying questions 1-2

                    Do you have a question about this product?