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ULTAUltimate Pure Color Shampoo
ULTA

Ultimate Pure Color Shampoo

Item #: 2216932

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Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
ULTAUltimate Pure Color Shampoo
 
3.9

(based on 218 reviews)

79%

of respondents would recommend this to a friend.

Pros

  • Gentle (131)
  • Good value (122)
  • Smells great (119)
  • Effective (108)
  • Easy to use (105)

Cons

  • Doesn't work (23)
  • Strong smell (15)
  • Doesn't lather well (7)
  • Abrasive (3)
  • Greasy (3)

Best Uses

  • Color-treated hair (139)
  • Dry/damaged hair (78)
  • Frizziness/flyaways (37)
  • Normal hair (30)
  • Daily use (22)
    • Hair Type:
    • Wavy hair (103), Straight hair (97), Very curly hair (14)
    • Reviewer Profile:
    • Beauty conscious (121), Survivalist / minimalist (48), Product junkie (38)

Reviewed by 218 customers

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Displaying reviews 1-10

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2.0

Too Minty

By Kels

from Dublin, Va

About Me Beauty Conscious

Verified Buyer

Pros

  • Cleans Thoroughly

Cons

  • Greasy

Best Uses

  • Daily Use

Comments about ULTA Ultimate Pure Color Shampoo:

I like it. I only use it after i color my hair a few times. The smell is very , very strong. Minty.

  • Hair Type:
  • Straight Hair
 
5.0

Great even for non color treated hair

By schoonle

from NJ

About Me Beauty Conscious

Verified Buyer

Pros

  • Cleans Thoroughly
  • Gentle
  • Great Smell
  • Lathers Well

Cons

    Best Uses

    • Daily Use

    Comments about ULTA Ultimate Pure Color Shampoo:

    I use this because it is sulfate free, even though my hair isn't colored. It still cleans thoroughly without being harsh and smells great!

    • Hair Type:
    • Wavy Hair
     
    3.0

    Good value, could be better

    By Buckeye in the South

    from Dacula, GA

    About Me Beauty Conscious

    Verified Buyer

    Pros

    • Cleans Thoroughly

    Cons

    • Doesn't Lather Well
    • Smells Bad

    Best Uses

    • Daily Use

    Comments about ULTA Ultimate Pure Color Shampoo:

    I shampoo with this product almost daily. It's protecting my color well and is a good value. I wish that it smelled better and lathered more.

    • Hair Type:
    • Wavy Hair
     
    5.0

    love it

    By young grandma

    from Utica, NY

    About Me Minimalist

    Verified Buyer

    Pros

    • Cleans Thoroughly
    • Gentle
    • Great Smell
    • Improves Hair Health

    Cons

      Best Uses

      • Curly Hair

      Comments about ULTA Ultimate Pure Color Shampoo:

      just enough lathering(very light) hair was left feeling like it didnt even need conditioner.

      • Hair Type:
      • Very Curly Hair
       
      5.0

      would buy this product again and again

      By marcia

      from fridely, mn

      About Me Beauty Conscious

      Verified Buyer

      Pros

      • Adds Shine
      • Adds Volume
      • Cleans Thoroughly
      • Improves Hair Health
      • Lathers Well

      Cons

        Best Uses

        • Thicker Hair

        Comments about ULTA Ultimate Pure Color Shampoo:

        love the product

        • Hair Type:
        • Straight Hair
         
        5.0

        Love this Shampoo

        By Barbie doll

        from Council Bluffs,Ia

        About Me Beauty Conscious

        Verified Buyer

        Pros

        • Adds Shine
        • Cleans Thoroughly
        • Gentle
        • Great Smell
        • Improves Hair Health
        • Lathers Well

        Cons

          Best Uses

          • Daily Use

          Comments about ULTA Ultimate Pure Color Shampoo:

          Love the Mint scent and the price

          • Hair Type:
          • Straight Hair

          (0 of 1 customers found this review helpful)

           
          3.0

          Too thin and didn't like fragrance

          By Doreen

          from Tucson AZ

          About Me Beauty Conscious

          Verified Buyer

          Pros

          • Gentle

          Cons

          • Doesn't Lather Well

          Best Uses

          • Thicker Hair

          Comments about ULTA Ultimate Pure Color Shampoo:

          A little disappointed

          • Hair Type:
          • Wavy Hair
           
          4.0

          It does preserve my color

          By msamy034

          from Vancouver, WA

          About Me Beauty Conscious

          Verified Buyer

          Pros

          • Adds Shine
          • Gentle
          • Lathers Well

          Cons

          • Doesn't rinse out well
          • Smells Bad

          Best Uses

          • Curly Hair
          • Daily Use
          • Oily Hair
          • Thicker Hair
          • Thinner Hair

          Comments about ULTA Ultimate Pure Color Shampoo:

          It does a great job at preserving my color, the only thing I don't like is it never feels like it has rinsed out all the way.

          • Hair Type:
          • Straight Hair
           
          1.0

          not happy with this product

          By ?????

          from Pa.

          About Me Beauty Conscious

          Verified Buyer

          Pros

          • Great Smell

          Cons

          • Doesn't Lather Well
          • Ineffective

          Best Uses

          • Thicker Hair

          Comments about ULTA Ultimate Pure Color Shampoo:

          I was not happy with this product. I would not buy it again. My hair doesn't appear clean after using it. I love most of the products I buy at Ulta.

          • Hair Type:
          • Straight Hair
           
          5.0

          Love it!

          By Lisa

          from Haddonfield, NJ

          About Me Minimalist

          Verified Buyer

          Pros

          • Adds Shine
          • Gentle
          • Great Smell
          • Improves Hair Health
          • Sulfate free

          Cons

            Best Uses

              Comments about ULTA Ultimate Pure Color Shampoo:

              This shampoo is gentle but cleans well and smells great. I was looking for something for color-treated hair and sulfate-free. Good for any hair even if not colored. Very fair value.

              • Hair Type:
              • Wavy Hair

              Displaying reviews 1-10

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              Q&A

              Product Q&A

              Do you have questions about this product?

              Get answers from in-house experts.

              1 Question | 1 Answer
              Displaying question 1
              • Q:

                Can I see the ingredients?
                Asked on 3/3/2014 by mimi

                1 answer

                • Staff Reviewer

                  A:

                  This product contains: Water (Aqua), Sodium Cocoyl Isethionate, Glycereth-26, Glycerin, Glycol Distearate, Cocamidopropyl Betaine, Polyquaternium-7, Sodium Lauryl Sulfoacetate, Sodium Lauroyl Sarcosinate, Decyl Glucoside, Alaria Esculenta Extract, Tocopheryl Acetate, Silk Amino Acids, Fragrance (Parfum), Polyquaternium-10, Silicone Quaternium-16, Undeceth-11, Butyloctanol, Undeceth-5, Divinyldimethicone/Dimethicone Copolymer, C12-13 Pareth-23, C12-13 Pareth-3, Amodimethicone, C11-15 Pareth-7, Laureth-9, Trideceth-12, Butylene Glycol, Peg-55 Propylene Glycol Oleate, Propylene Glycol, Ppg-5-Ceteth-20, Benzophenone-3, Disodium Laureth Sulfosuccinate, Sodium Sulfate, Sodium Chloride, Sodium Hydroxide, Citric Acid, Carbomer, Methylparaben, Methylchloroisothiazolinone, Methylisothiazolinone.

                  Answered on 3/6/2014 by Staff Expert from ULTA.com
              Displaying question 1

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