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ULTAUltimate Pure Color Shampoo
ULTA

Ultimate Pure Color Shampoo

Item #: 2216932

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Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
ULTAUltimate Pure Color Shampoo
 
3.9

(based on 188 reviews)

80%

of respondents would recommend this to a friend.

Pros

  • Good value (122)
  • Smells great (119)
  • Gentle (115)
  • Effective (108)
  • Easy to use (105)

Cons

  • Doesn't work (22)
  • Strong smell (15)
  • Abrasive (3)

Best Uses

  • Color-treated hair (139)
  • Dry/damaged hair (78)
  • Frizziness/flyaways (37)
  • Normal hair (30)
  • Limpness/lifelessness (19)
    • Reviewer Profile:
    • Beauty conscious (104), Survivalist / minimalist (42), Product junkie (33)
    • Hair Type:
    • Wavy hair (90), Straight hair (82), Very curly hair (12)

Reviewed by 188 customers

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Displaying reviews 1-10

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5.0

fabulous shampoo

By christa

from peoria, il

About Me Product Junkie

Verified Buyer

Pros

  • Adds Volume
  • Cleans Thoroughly
  • Doesnt Dry My Hair
  • Gentle
  • Give Good Body
  • Great Smell
  • Lathers Well

Cons

    Best Uses

    • For colored hair

    Comments about ULTA Ultimate Pure Color Shampoo:

    It doesnt leave my hair limp or greasy

    • Hair Type:
    • Straight Hair
     
    5.0

    Great for color treated hair

    By Curly girl

    from Detroit Mi

    About Me Product Junkie

    Verified Buyer

    Pros

    • Gentle
    • Great Smell
    • Improves Hair Health
    • Leaves Hair Soft

    Cons

      Best Uses

      • Color Treated Hair
      • Curly Hair
      • Dry hair

      Comments about ULTA Ultimate Pure Color Shampoo:

      This is a great sulfate free shampoo. Lathers better than some others I have tried. Also gentle on my color treated hair. I like this product better than the Loreal sulfate free shampoos.

      • Hair Type:
      • Very Curly Hair
       
      5.0

      Great price, exceptional results

      By Laura

      from Monterey,CA

      About Me Minimalist

      Verified Buyer

      Pros

      • Cleans Thoroughly
      • Gentle
      • Great Smell
      • Improves Hair Health
      • Lathers Well

      Cons

        Best Uses

        • Color treated

        Comments about ULTA Ultimate Pure Color Shampoo:

        I was looking for a lower cost colored hair shampoo. This one works so well I usually don't even need conditioner, and my color isn't fading as quickly!

        • Hair Type:
        • Wavy Hair
         
        5.0

        Nice Shampoo!

        By Pia's Beauty Review and More

        from Wisconsin

        About Me Product Junkie

        Verified Buyer

        Pros

        • Gentle
        • Great Smell
        • Lathers Well

        Cons

          Best Uses

          • Daily Use

          Comments about ULTA Ultimate Pure Color Shampoo:

          I have color treated hair and wanted to try this. Because it doesn't contain sulfates it's a nice shampoo. It smells nice and lathers well.

          • Hair Type:
          • Wavy Hair
           
          5.0

          I love this shampoo

          By Southwest gal

          from El Paso

          About Me Beauty Conscious

          Verified Buyer

          Pros

          • Cleans Thoroughly
          • Great Smell
          • Lathers Well

          Cons

            Best Uses

            • Daily Use

            Comments about ULTA Ultimate Pure Color Shampoo:

            Use daily and love the smell

            • Hair Type:
            • Straight Hair
             
            5.0

            Sulfate-free perfection

            By JoAnn

            from York, PA

            About Me Minimalist

            Verified Buyer

            Pros

            • Easy To Use
            • Effective
            • Gentle
            • Good Value
            • Smells great
            • Sulfate-free

            Cons

              Best Uses

              • Color-treated Hair
              • Dry/Damaged Hair
              • Frizziness/Flyaways
              • Normal Hair

              Comments about ULTA Ultimate Pure Color Shampoo:

              My hairdresser explained how shampoos rough up the hair follicles and suggested a sulfate-free shampoo for my thin hair. I've been using Ulta's Pure Color for about a year now and I love it. It works as well as the L'Oreal equivalent and Wen. I've been stocking up on this product whenever Ulta sends out coupons but even at full price, it's still a good price.

              • Hair Type:
              • Wavy Hair
               
              4.0

              Smells Great!

              By Brandy

              from Perry GA

              About Me Beauty Conscious

              Verified Buyer

              Pros

              • Easy To Use
              • Effective
              • Gentle
              • Good Value
              • Smells great

              Cons

              • None

              Best Uses

              • Color-treated Hair

              Comments about ULTA Ultimate Pure Color Shampoo:

              Works great, good value for the price.

              • Hair Type:
              • Straight Hair
               
              5.0

              Finally a shampoo I can afford

              By shamm

              from Ashburn, VA

              About Me Beauty Conscious

              Verified Buyer

              Pros

              • Easy To Use
              • Effective
              • Gentle
              • Good Value
              • Smells great

              Cons

                Best Uses

                • Color-treated Hair
                • Dry/Damaged Hair

                Comments about ULTA Ultimate Pure Color Shampoo:

                Finally a shampoo my hairdresser and I can agree on. Affordable and safe for color treated hair.

                • Hair Type:
                • Wavy Hair
                 
                4.0

                Great color preserve shampoo

                By AMMe

                from Plano, TX

                About Me Minimalist

                Verified Buyer

                Pros

                • Gentle
                • Good Value
                • Smells great

                Cons

                  Best Uses

                  • Color-treated Hair

                  Comments about ULTA Ultimate Pure Color Shampoo:

                  This reminds me so much of the old formula of Pureology, but for much less!

                  • Hair Type:
                  • Straight Hair
                   
                  5.0

                  The name says it all!

                  By Pattie

                  from North Versailles, PA

                  About Me Beauty Conscious

                  Verified Buyer

                  Pros

                  • Effective
                  • Gentle
                  • Good Value
                  • Smells great

                  Cons

                    Best Uses

                    • Color-treated Hair
                    • Normal Hair

                    Comments about ULTA Ultimate Pure Color Shampoo:

                    I've tried many shampoos for color-treated hair and I've found that this Ulta-brand shampoo is as good as the most expensive brands on the market. It keeps my color looking fresh and my hair is shiny and in great condition. It also smells really fresh! I'd recommend this shampoo to anyone who colors their hair.

                    • Hair Type:
                    • Straight Hair

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                    Q&A

                    Product Q&A

                    Do you have questions about this product?

                    Get answers from in-house experts.

                    1 Question | 1 Answer
                    Displaying question 1
                    • Q:

                      Can I see the ingredients?
                      Asked on 3/3/2014 by mimi

                      1 answer

                      • Staff Reviewer

                        A:

                        This product contains: Water (Aqua), Sodium Cocoyl Isethionate, Glycereth-26, Glycerin, Glycol Distearate, Cocamidopropyl Betaine, Polyquaternium-7, Sodium Lauryl Sulfoacetate, Sodium Lauroyl Sarcosinate, Decyl Glucoside, Alaria Esculenta Extract, Tocopheryl Acetate, Silk Amino Acids, Fragrance (Parfum), Polyquaternium-10, Silicone Quaternium-16, Undeceth-11, Butyloctanol, Undeceth-5, Divinyldimethicone/Dimethicone Copolymer, C12-13 Pareth-23, C12-13 Pareth-3, Amodimethicone, C11-15 Pareth-7, Laureth-9, Trideceth-12, Butylene Glycol, Peg-55 Propylene Glycol Oleate, Propylene Glycol, Ppg-5-Ceteth-20, Benzophenone-3, Disodium Laureth Sulfosuccinate, Sodium Sulfate, Sodium Chloride, Sodium Hydroxide, Citric Acid, Carbomer, Methylparaben, Methylchloroisothiazolinone, Methylisothiazolinone.

                        Answered on 3/6/2014 by Staff Expert from ULTA.com
                    Displaying question 1

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