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ULTAUltimate Pure Color Shampoo
ULTA

Ultimate Pure Color Shampoo

Item #: 2216932

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Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
ULTAUltimate Pure Color Shampoo
 
3.9

(based on 197 reviews)

81%

of respondents would recommend this to a friend.

Pros

  • Good value (122)
  • Gentle (120)
  • Smells great (119)
  • Effective (108)
  • Easy to use (105)

Cons

  • Doesn't work (22)
  • Strong smell (15)
  • Abrasive (3)
  • Doesn't lather well (3)

Best Uses

  • Color-treated hair (139)
  • Dry/damaged hair (78)
  • Frizziness/flyaways (37)
  • Normal hair (30)
  • Limpness/lifelessness (19)
    • Reviewer Profile:
    • Beauty conscious (106), Survivalist / minimalist (43), Product junkie (37)
    • Hair Type:
    • Wavy hair (93), Straight hair (87), Very curly hair (13)

Reviewed by 197 customers

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Displaying reviews 1-10

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1.0

Won't buy again

By Vipergirl

from Cedar Rapids,ia

About Me Product Junkie

Verified Buyer

Pros

  • Adds Shine

Cons

  • Greasy

Best Uses

    Comments about ULTA Ultimate Pure Color Shampoo:

    It doesn't feel like it was washed, just made it greasy and heavy. Had lots of build up at the end of the day.

    • Hair Type:
    • Straight Hair
     
    5.0

    The best

    By DevilAngel

    from Amarillo, TX

    About Me Minimalist

    Verified Buyer

    Pros

    • Cleans Thoroughly
    • Improves Hair Health
    • Lathers Well
    • Moisturizing

    Cons

      Best Uses

      • Daily Use

      Comments about ULTA Ultimate Pure Color Shampoo:

      I use the shampoo everyday sometimes more than once a day and it manages to moisturizer my hair and not fade my color!!!

      • Hair Type:
      • Straight Hair
       
      3.0

      ulta shampoo

      By lc

      from il

      Verified Buyer

      Pros

      • Great Smell
      • Smells Good

      Cons

      • Doesn't Lather Well
      • Had To Use More Than Usual

      Best Uses

        Comments about ULTA Ultimate Pure Color Shampoo:

        I have short hair and had to use more than usual yo get a good wash out of it.

        • Hair Type:
        • Straight Hair
         
        5.0

        I would buy this product again

        By Linda

        from Los Gatos, CA

        Verified Buyer

        Pros

        • Cleans Thoroughly
        • Gentle
        • Great Smell
        • Improves Hair Health
        • Not A Heavy Lather

        Cons

          Best Uses

          • ALL HAIR TYPES
          • Daily Use

          Comments about ULTA Ultimate Pure Color Shampoo:

          good product, great price

          • Hair Type:
          • Straight Hair
           
          5.0

          "I love love love this Shampoo!!!'

          By Apple

          from Kinston NC

          About Me Product Junkie

          Verified Buyer

          Pros

          • Cleans Thoroughly
          • Gentle
          • Great Smell
          • Improves Hair Health
          • Lathers Well

          Cons

            Best Uses

            • Curly Hair
            • Oily Hair
            • Thicker Hair

            Comments about ULTA Ultimate Pure Color Shampoo:

            I use this shampoo once a week. I am an Chic Beautiful Black Female and this shampoo works great on my hair! I recommend it to any Black Lady who decides to go natural. It smells great and cleanses very well. I love it and will continue to purchase it and the Conditioner also!

            • Hair Type:
            • Very Curly Hair
             
            5.0

            Love Love Love This... Better than WEN

            By NibblesDBun

            from Seattle WA

            About Me Beauty Conscious

            Pros

            • Adds Shine
            • Adds Volume
            • Cleans Thoroughly
            • Gentle
            • Great Smell
            • Improves Hair Health
            • Lathers Well

            Cons

              Best Uses

              • Daily Use
              • Thinner Hair

              Comments about ULTA Ultimate Pure Color Shampoo:

              I have been using WEN for the last couple of years as I frequently color my hair. I came across this while on a recent visit to ULTA and bought the conditioner as well.

              My hair looks and feels FABULOUS!! Lots of body, tons of shine and no extra products needed to get the body shine like I had to use with WEN.I have aging hair that was starting to look like my age when using WEN the last couple of months but this corrected the damage and the appearance right away.

              Please don't ever discontinue this product!!

              • Hair Type:
              • Wavy Hair
               
              4.0

              GOOD SHAMPOO

              By Vicky

              from San Ramon, CA

              About Me Product Junkie

              Verified Buyer

              Pros

              • Cleans Thoroughly
              • Great Smell
              • Improves Hair Health
              • Lathers Well

              Cons

                Best Uses

                • Daily Use

                Comments about ULTA Ultimate Pure Color Shampoo:

                SHAMPOO IS GOOD, JUST USE A DIFFERENT CONDITIONER

                • Hair Type:
                • Wavy Hair
                 
                4.0

                Great product, great value!

                By Cyndi

                from St. Louis, MO

                About Me Beauty Conscious

                Verified Buyer

                Pros

                • Adds Volume
                • Cleans Thoroughly
                • Gentle
                • Great Smell
                • Improves Hair Health
                • Lathers Well

                Cons

                  Best Uses

                  • Color Treated Hair
                  • Daily Use

                  Comments about ULTA Ultimate Pure Color Shampoo:

                  I've tried many other shampoo products and I seem to keep coming back to this product. The quality and affordable price is unbeatable.

                  • Hair Type:
                  • Wavy Hair
                   
                  5.0

                  Sulfate Free Minty Clean Shampoo!!

                  By Doll Face Tiff

                  from Baton Rouge, LA

                  About Me Product Junkie

                  Verified Buyer

                  Pros

                  • Adds Shine
                  • Adds Volume
                  • Cleans Thoroughly
                  • Gentle
                  • Great Smell
                  • Improves Hair Health
                  • Lathers Well
                  • Sulfate free

                  Cons

                  • None

                  Best Uses

                  • Color treated
                  • Daily Use
                  • Low Lights
                  • Oily Hair

                  Comments about ULTA Ultimate Pure Color Shampoo:

                  Fantastic to have pepperminty fresh scalp with no sulfates

                  • Hair Type:
                  • Straight Hair
                   
                  5.0

                  fabulous shampoo

                  By christa

                  from peoria, il

                  About Me Product Junkie

                  Verified Buyer

                  Pros

                  • Adds Volume
                  • Cleans Thoroughly
                  • Doesnt Dry My Hair
                  • Gentle
                  • Give Good Body
                  • Great Smell
                  • Lathers Well

                  Cons

                    Best Uses

                    • For colored hair

                    Comments about ULTA Ultimate Pure Color Shampoo:

                    It doesnt leave my hair limp or greasy

                    • Hair Type:
                    • Straight Hair

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                    Q&A

                    Product Q&A

                    Do you have questions about this product?

                    Get answers from in-house experts.

                    1 Question | 1 Answer
                    Displaying question 1
                    • Q:

                      Can I see the ingredients?
                      Asked on 3/3/2014 by mimi

                      1 answer

                      • Staff Reviewer

                        A:

                        This product contains: Water (Aqua), Sodium Cocoyl Isethionate, Glycereth-26, Glycerin, Glycol Distearate, Cocamidopropyl Betaine, Polyquaternium-7, Sodium Lauryl Sulfoacetate, Sodium Lauroyl Sarcosinate, Decyl Glucoside, Alaria Esculenta Extract, Tocopheryl Acetate, Silk Amino Acids, Fragrance (Parfum), Polyquaternium-10, Silicone Quaternium-16, Undeceth-11, Butyloctanol, Undeceth-5, Divinyldimethicone/Dimethicone Copolymer, C12-13 Pareth-23, C12-13 Pareth-3, Amodimethicone, C11-15 Pareth-7, Laureth-9, Trideceth-12, Butylene Glycol, Peg-55 Propylene Glycol Oleate, Propylene Glycol, Ppg-5-Ceteth-20, Benzophenone-3, Disodium Laureth Sulfosuccinate, Sodium Sulfate, Sodium Chloride, Sodium Hydroxide, Citric Acid, Carbomer, Methylparaben, Methylchloroisothiazolinone, Methylisothiazolinone.

                        Answered on 3/6/2014 by Staff Expert from ULTA.com
                    Displaying question 1

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