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UmbertoU Color Italian Demi Color Kit
Umberto

U Color Italian Demi Color Kit

7.43 Red Cayenne

Item #: 2216487

Details+
How to Use+

Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
UmbertoU Color Italian Demi Color Kit
 
4.1

(based on 497 reviews)

85%

of respondents would recommend this to a friend.

Pros

  • Easy to use (369)
  • Great color (304)
  • Natural look (272)
  • Gentle (256)
  • Long-lasting (157)

Cons

  • Color misrepresented (84)
  • Messy (38)
  • Doesn't last (26)
  • Difficult to use (21)
  • Too harsh (15)

Best Uses

  • Graying hair (219)
  • Touch ups (169)
  • New look (167)
  • Thick hair (73)
  • Fine hair (63)
    • Commitment To Color:
    • Demi-permanent (211), Permanent (119), Semi-permanent (53), Temporary (19)
    • My Beauty Routine Takes:
    • 30 minutes (19), 10 minutes (16)
    • Reviewer Profile:
    • Beauty conscious (227), Survivalist / minimalist (97), Product junkie (80), Budget shopper (20), Brand buyer (16)

Reviewed by 497 customers

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Displaying reviews 1-10

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4.0

I've used this many times

By Mankato Girl

from Minnesota

About Me Budget Buyer

Verified Buyer

Pros

  • Easy To Use
  • Effective
  • Good Value

Cons

    Best Uses

      Comments about Umberto U Color Italian Demi Color Kit:

      I mix it all in a squirt bottle and apply it

      • My Beauty Routine Takes:
      • 30 Minutes
       
      1.0

      Dreadful product. Even worse advice.

      By CurlyGirlDMV

      from Las Vegas, NV

      About Me Budget Buyer

      Pros

      • Easy To Use
      • Good Value

      Cons

      • Doesn't Cover Gray Hair
      • Not Effective

      Best Uses

        Comments about Umberto U Color Italian Demi Color Kit:

        I was told to buy two shades lighter for my very dark brown hair as the color would be much darker than on the box. Big mistake. Not even close to being true. It doesn't cover gray hair at all. I left it on for 30 minutes and my hair looked exactly the same color when I was done. If you have dark hair, get the dark color otherwise you'll be disappointed. You will also need a gray cover additive. I have very fine, extra curly hair and it still didn't work.

        My hair NEVER feels like straw after I color it because I ALWAYS deep condition it. I don't know how some of you women haven't figured that out yet. That is just common sense. And I completely disagree with the recommendation for dark hair with regard to the color. Going light won't give you highlights and it surely won't cover the gray as I mentioned above. Thank goodness Ulta has a great return policy. I returned it and got the darker color which I will try in a couple of weeks. I will also be using a additive to ensure coverage of my gray hair which is less than 25% of my hair.

        • My Beauty Routine Takes:
        • 10 Minutes
         
        5.0

        Great do it yourself

        By Sharellerie

        from Nampa Id

        About Me Brand Buyer

        Verified Buyer

        Pros

        • Easy To Use
        • Effective
        • Great coverage
        • Long lasting

        Cons

        • Need Deep Conditioner

        Best Uses

          Comments about Umberto U Color Italian Demi Color Kit:

          Have very dark brown hair, bought dark medium brown 3.0. Read reviews before putting color on, and was really worried I bought to dark of color. Most reviews said the color was way darker and to go down one shade. It was perfect for me. Covered grays really well, has been 3 weeks and still looks great. Decided to mix packets in bowl and apply to hair just felt I would get better coverage and seemed easier. Went on great, I have coarse curly hair so it took all of it, but was enough with just one pack. I used a deep conditioner after washing color out. Hair looked as good as when I go in and have it done, and so much cheaper.

          • My Beauty Routine Takes:
          • 30 Minutes
           
          5.0

          Best Hair Color for Doing it Yourself!

          By Lo

          from Vancouver, WA

          About Me Budget Buyer

          Verified Buyer

          Pros

          • Easy To Use
          • Effective
          • Good Value

          Cons

            Best Uses

            • Men
            • Women

            Comments about Umberto U Color Italian Demi Color Kit:

            LOVE THIS PRODUCT!!! I have short, very dark hair with grey coming in. Umberto's covers it BRILLIANTLY. Color stays, doesn't lift, and gives me the same color as a Professional Hair Colour! Easy to use packets and it comes with 2 colors in one box! Perfect!!!

            • My Beauty Routine Takes:
            • 30 Minutes
             
            5.0

            Not enough words to say how good

            By JAR

            from Sugar Land Texas

            Verified Buyer

            Pros

            • Easy To Use
            • Effective
            • Good Value
            • Lightweight
            • Smells Great

            Cons

              Best Uses

                Comments about Umberto U Color Italian Demi Color Kit:

                This is the BEST hair color I have ever used and I have used my share. So easy and effective. Had a question and called Umberto and he and his staff were wonderful. I hope Ulta will always carry this product.

                 
                2.0

                Ehhh

                By Mel

                from Santa Rosa, CA

                Verified Buyer

                Comments about Umberto U Color Italian Demi Color Kit:

                I wanted my hair to have more of a purple tint to it and it just looks brown and splotchy

                 
                3.0

                COLOR IS DARKER THAN THE BOX

                By Courey

                from Mobile, Alabama

                About Me Brand Buyer

                Pros

                • Easy To Use
                • Good Value

                Cons

                • Color Misrepresented

                Best Uses

                • Women

                Comments about Umberto U Color Italian Demi Color Kit:

                I have used two different colors from this line, the dark brown previously and then the golden brown for the second purchase. Both colors turned out a lot darker than the indicated color. The dark brown was practically black and despite being labeled demi-color, it did not wash out. Fast forward about six months later, I decide to buy a lighter color. The golden brown color on the box turned out to be a very dark brown in reality. It turned out to be a very pretty color, but it is MUCH DARKER when applying it using the standard directions of 25 minutes processing time. Maybe if its used for a shorter time it would have more closely matched the picture? Be forwarned!

                • My Beauty Routine Takes:
                • 10 Minutes
                 
                2.0

                Not sure how I feel about this product

                By Ginger

                from Port Huron, Mi

                About Me Brand Buyer

                Verified Buyer

                Pros

                • Smells Great

                Cons

                  Best Uses

                    Comments about Umberto U Color Italian Demi Color Kit:

                    Was suppose to be easy to use not having to mix anything. Not so. I had to put it in bowl mix it and apply using my hands. The color was not what I thought it was darker then it said on box. However the color is something im happy with now.

                    • My Beauty Routine Takes:
                    • 30 Minutes

                    (1 of 1 customers found this review helpful)

                     
                    5.0

                    Perfect every time!

                    By ColorHappy

                    from Atlanta

                    Comments about Umberto U Color Italian Demi Color Kit:

                    I have used many brands of hair color and this is by far the best. I had given up trying to color at home but decided to try one more time using the Umberto line. The color perfectly covers gray and never over processes. The hair on your part always matches the rest of your hair. Now I only color my hair at home. This product always looks way better than salon color. It is easy to use and rinses out quickly.

                     
                    5.0

                    My new favorite product

                    By Ally in Cali

                    from Cerritos & Lakewood, CA ULTA shopper

                    About Me Brand Buyer

                    Pros

                    • Easy To Use
                    • Effective
                    • Good Value
                    • Lightweight
                    • Smells Great

                    Cons

                      Best Uses

                      • On-the-go
                      • Women

                      Comments about Umberto U Color Italian Demi Color Kit:

                      This is a GREAT product!! I hope they never stop making it and Ulta always carries it. I've colored my hair at home (as opposed to go to the salon) on and off for 25 years. I liked the John Frieda foam a lot but this is far easier to distribute - less mess and twice the value since you get two uses if you have bob length hair like me. The gel like quality really clings to hair rather than drip down and coverage is excellent - I have about 10% gray. This hair color doesn't have the strong fumes most box color has and if you get it on skin or a fiberglass tub it isn't an ordeal to get it off.

                      LOVE IT, WOULD BUY IT AGAIN!

                      • My Beauty Routine Takes:
                      • 10 Minutes

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