Skip Content
ULTA
  • Home
  • / Hair
  • / Hair Color
  • / Semi-Permanent
  • / U Color Italian Demi Color Kit
Umberto U Color Italian Demi Color Kit

Umberto

U Color Italian Demi Color Kit

1.0 Natural Black

Item #: 2216476

Introducing real Italian color developed by master colorist Umberto of Beverly Hills in this ready-to-use kit. Available in 12 hair color shades.

Kit includes:
  • 2 Sachet Packets, each with Color, Developer and Equalizer.
  • Latex Gloves.
  • Mini Detail Brush.
  • 1 Sachet Packet of U Shampoo, U Conditioner and U Renew Masque.
  • Illustrated Instructions.
.
Fold the packet so that color is sandwiched between the developer and equalizer. SNIP (cut along the dotted line), SQUEEZE (directly onto dry hair), SMOOSH (as if you were shampooing)! Distribute evenly through hair, process for 25 minutes. Rinse, shampoo, and condition as usual. You can also use the traditional bottle or bowl methods.

Details+

How to Use+

Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
UmbertoU Color Italian Demi Color Kit
 
4.1

(based on 761 reviews)

86%

of respondents would recommend this to a friend.

Pros

  • Easy to use (546)
  • Gentle (358)
  • Great color (307)
  • Natural look (275)
  • Good value (208)

Cons

  • Color misrepresented (86)
  • Messy (39)
  • Doesn't last (29)
  • Complicated to use (27)
  • Difficult to use (21)

Best Uses

  • Graying hair (220)
  • Touch ups (169)
  • New look (168)
  • Color-treated hair (83)
  • Thick hair (73)
    • Commitment To Color:
    • Demi-permanent (213), Permanent (120), Semi-permanent (53), Temporary (20)
    • Hair Type:
    • Wavy hair (76), Straight hair (60), Very curly hair (25)
    • My Beauty Routine Takes:
    • 10 minutes (54), 30 minutes (53), 1+ hour (12)
    • Reviewer Profile:
    • Beauty conscious (313), Survivalist / minimalist (142), Product junkie (104), Budget shopper (72), Brand buyer (43)

Reviewed by 761 customers

Displaying reviews 1-10

Back to top

Previous | Next »

 
5.0

Love it!!! My go to hair color!!!

By Alicia

from Raleigh NC

About Me Minimalist

Verified Buyer

Pros

  • Easy To Use
  • Gentle
  • Great Color
  • Natural Look

Cons

    Best Uses

    • New Look

    Comments about Umberto U Color Italian Demi Color Kit:

    I love how easy it is to use and there is no harsh smell!!

    • Commitment To Color:
    • Demi-Permanent
     
    3.0

    messy gel

    By Katrina

    from Fairfax VA

    Comments about Umberto U Color Italian Demi Color Kit:

    On the box it says fool proof yes i like the fact that there is no mixing and easy but very very messy if you use the packets without a bowl and brush use with caution

     
    5.0

    I have purchased this item previously and prefer to others

    By dal

    from Apex, NC

    About Me Minimalist

    Verified Buyer

    Pros

    • Easy To Use
    • Gentle
    • Great Color
    • Natural Look

    Cons

    • Doesn't Last

    Best Uses

    • Graying Hair

    Comments about Umberto U Color Italian Demi Color Kit:

    Use to color my gray hair

    • Commitment To Color:
    • Permanent
     
    5.0

    Good to add back texture and protection to the hair

    By Jenny D

    from Williamsburg, va

    Verified Buyer

    Pros

    • Easy To Use
    • Gentle
    • Great Color
    • Natural Look

    Cons

      Best Uses

        Comments about Umberto U Color Italian Demi Color Kit:

        Super easy

        • Commitment To Color:
        • Demi-Permanent
         
        3.0

        Not bad

        By Vany

        from NY

        About Me Minimalist

        Verified Buyer

        Pros

        • Easy To Use

        Cons

        • Color Misrepresented

        Best Uses

          Comments about Umberto U Color Italian Demi Color Kit:

          It has no ammonia yet not true to color

          • Commitment To Color:
          • Temporary
           
          5.0

          Love the Light Copper Gold!!!

          By sweetl

          from Carthage, MO

          Verified Buyer

          Pros

          • Beautiful, rich color
          • Easy application

          Cons

          • Color comes out different than it appears on box

          Best Uses

            Comments about Umberto U Color Italian Demi Color Kit:

            I have been purchasing this product for a couple years now and consistently LOVE how it turns out on my curls. It actually makes my hair feel stronger! Super easy to use. The only thing I felt needed to be mentioned is that the image on the front of the packaging seem a bit off to me. This particular hue (Light Copper Gold) comes out much darker and much more mahogany than depicted, at least on my brown hair. It is a beautiful shade though. So many compliments!

            • Was this a gift?:
            • No
             
            5.0

            Love it.

            By DJM

            from St. Louis

            Verified Buyer

            Comments about Umberto U Color Italian Demi Color Kit:

            Love it. No Oder my hair is turning white and a little gray. This took the yellow out of a hair. Plus it's not permanent.

             
            2.0

            It did not cover the gray

            By disappointed

            from aurora, co

            Verified Buyer

            Comments about Umberto U Color Italian Demi Color Kit:

            it was easy to apply, however, it did not cover the gray.

            (0 of 1 customers found this review helpful)

             
            5.0

            I loved this product

            By CeCe

            from Pittsburgh, Pa

            Verified Buyer

            Comments about Umberto U Color Italian Demi Color Kit:

            Very easy to use. Sid not run. Smells good.

             
            5.0

            I buy this again and again.

            By Commitment Queen

            from West Texas

            About Me Minimalist

            Verified Buyer

            Pros

            • Easy To Use
            • Effective
            • Gentle
            • Good Value

            Cons

              Best Uses

              • Color-treated Hair
              • Hair Loss
              • Limpness/Lifelessness
              • Normal Hair

              Comments about Umberto U Color Italian Demi Color Kit:

              Gives me great color and body. Even seems to encourage some curl. Doesn't seem to hurt my hair at all. My hairstylist says it's doing great since I've started using this instead of the permanent color.

              • Hair Type:
              • Straight Hair

              Displaying reviews 1-10

              Back to top

              Previous | Next »