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UmbertoU Color Italian Demi Color Kit
Umberto

U Color Italian Demi Color Kit

1.0 Natural Black

Item #: 2216476

Details+
How to Use+

Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
UmbertoU Color Italian Demi Color Kit
 
4.1

(based on 596 reviews)

85%

of respondents would recommend this to a friend.

Pros

  • Easy to use (434)
  • Great color (304)
  • Natural look (272)
  • Gentle (266)
  • Long-lasting (157)

Cons

  • Color misrepresented (85)
  • Messy (38)
  • Doesn't last (27)
  • Difficult to use (21)
  • Too harsh (15)

Best Uses

  • Graying hair (219)
  • Touch ups (169)
  • New look (167)
  • Thick hair (73)
  • Fine hair (63)
    • Commitment To Color:
    • Demi-permanent (211), Permanent (119), Semi-permanent (53), Temporary (19)
    • Hair Type:
    • Wavy hair (6), Straight hair (5)
    • My Beauty Routine Takes:
    • 10 minutes (54), 30 minutes (53), 1+ hour (12)
    • Reviewer Profile:
    • Beauty conscious (235), Survivalist / minimalist (99), Product junkie (82), Budget shopper (72), Brand buyer (43)

Reviewed by 596 customers

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Displaying reviews 1-10

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5.0

Liked it! Easy, nice color results, smells great!

By Gramma

from Boca Raton

About Me Beauty Conscious

Verified Buyer

Pros

  • Easy To Use
  • Effective
  • Gentle
  • Good Value
  • Smells great

Cons

    Best Uses

      Comments about Umberto U Color Italian Demi Color Kit:

      Good product! Will use again. Just get golden brown for med brown hair. It's dark enough. Nice highlights.

      • Hair Type:
      • Straight Hair
       
      4.0

      Will definitely buy this product again

      By Happy mom & wife

      from Diamond Bar, CA

      About Me Beauty Conscious

      Verified Buyer

      Pros

      • Easy To Use
      • Effective
      • Gentle
      • Good Value
      • Smells great

      Cons

        Best Uses

        • Color-treated Hair
        • Normal Hair

        Comments about Umberto U Color Italian Demi Color Kit:

        It was simpleto use, it covered my stubborn greys, I really liked it

        • Hair Type:
        • Straight Hair
         
        2.0

        Great concept but my hair is now PURPLE

        By Wendy Darling

        from Chicago

        About Me Professional Stylist

        Verified Reviewer

        Pros

        • Easy To Use
        • Gentle
        • Innovative

        Cons

        • Inconsistent With Label
        • Shade Is Misrepresented

        Best Uses

          Comments about Umberto U Color Italian Demi Color Kit:

          The color number 7.43 listed on the box + the name (Red Cayenne) was a dream come true to find at Ulta— my salon shade is also a 7.43 (Pravana brand) & I was so excited to find something to boost/brighten my copper-red hair since I wouldn't be home for a touch-up for two more weeks. This should have been a lateral move to brighten and glaze my naturally wavy long hair yet resulted in a very dark red (like a cherry cola) color with purple undertones. The copper is completely gone and the red almost nonexistent. I did not do a strand test as I really felt the shade was so similar to my own that it might not even be noticeable to anyone but me... I've tried the Sunday shampoo from Bumble & Bumble under a dryer to try to pull the color out but without much luck. My colorist said to try Tide on the dark ends a few times to see if I can get it to lighten up a bit... Fingers crossed that it will fade soon and I swear that NEVER AGAIN will I mess around with box color!!

          • Hair Type:
          • Wavy Hair
           
          4.0

          i will buy this product again

          By Sister Mary

          from Oklahoma city

          About Me Beauty Conscious

          Verified Buyer

          Pros

          • Effective
          • Gentle
          • Glossy
          • Pleasant scent
          • Smells great

          Cons

            Best Uses

            • Color-treated Hair

            Comments about Umberto U Color Italian Demi Color Kit:

            Glossy results

            • Hair Type:
            • Very Curly Hair
             
            5.0

            Love it

            By Christy CA

            from CA

            About Me Product Junkie

            Verified Buyer

            Pros

            • Easy To Use
            • Effective
            • Gentle
            • Good Value
            • Great Color Coverage

            Cons

              Best Uses

              • Color-treated Hair

              Comments about Umberto U Color Italian Demi Color Kit:

              This is the best hair color I have tried. It covers great and lasts longer than other brands.

              • Hair Type:
              • Wavy Hair
               
              5.0

              Great hair color!

              By YoRed

              from Star Idaho

              About Me Beauty Conscious

              Verified Buyer

              Pros

              • Easy To Use
              • Effective
              • Gentle
              • Good Value
              • Smells great

              Cons

              • Ineffective

              Best Uses

              • Color-treated Hair
              • Dry/Damaged Hair

              Comments about Umberto U Color Italian Demi Color Kit:

              Only negative is that you have to add additives to completely cover gray hair!

              • Hair Type:
              • Straight Hair

              (1 of 1 customers found this review helpful)

               
              3.0

              8.43 is way darker than advertised!!

              By Kathleen

              from New York

              About Me Product Junkie

              Verified Reviewer

              Pros

              • Easy To Apply

              Cons

              • Color Not As Advertised

              Best Uses

              • Darkening Hair Color

              Comments about Umberto U Color Italian Demi Color Kit:

              Beware, you may love the color on the box but it does not come out as advertised! I had light copper colored hair and was looking for a dye to bring some vibrancy back into my hair. My hair color was almost identical to the box picture, just slightly faded, and thought this would be perfect to boost my color but now my color is a very dark rubby red color with more of a purple undertone instead of coppery orange. I did a strand test and left the product on for 15 mins (not 25 mins as the box suggests) and there was minimal change to my test strand. Feeling confident that this dye wouldn't be too dramatic on me, I continued to dye my whole head and left it on for an additional 2 mins for a total of 17mins. The results were vastly different than my strand test. In the end, it's a fun color to have in my hair but not at all what I was expecting and I hope it will fade soon.

              • Hair Type:
              • Wavy Hair
               
              5.0

              By far the best I've tried!

              By KC

              from Michigan

              About Me Minimalist

              Verified Buyer

              Pros

                Cons

                  Best Uses

                    Comments about Umberto U Color Italian Demi Color Kit:

                    I love this hair color. It provides natural looking color and lasts much longer than the stated 4-6 weeks.

                    • Hair Type:
                    • Wavy Hair
                     
                    1.0

                    Not Good

                    By KT

                    from Norfolk

                    About Me Beauty Conscious

                    Verified Buyer

                    Pros

                    • Easy To Use
                    • Good Value

                    Cons

                      Best Uses

                        Comments about Umberto U Color Italian Demi Color Kit:

                        I purchased a Natural Blonde shade and it turned my hair dark green. Very unhappy with product. Went and spent big bucks for color correction.

                        • Hair Type:
                        • Straight Hair
                         
                        5.0

                        New hair color

                        By TinaMarie0202

                        from East Freedom, PA

                        About Me Beauty Conscious

                        Verified Buyer

                        Pros

                        • Easy To Use
                        • Effective
                        • Good Value
                        • Smells great

                        Cons

                          Best Uses

                          • Color-treated Hair
                          • Dry/Damaged Hair
                          • Frizziness/Flyaways

                          Comments about Umberto U Color Italian Demi Color Kit:

                          Worked great coloring the gray. Great value especially for someone like me with a pixie. Enough fpr two colorings

                          • Hair Type:
                          • Wavy Hair

                          Displaying reviews 1-10

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