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UmbertoU Color Italian Demi Color Kit
Umberto

U Color Italian Demi Color Kit

1.0 Natural Black

Item #: 2216476

Details+
How to Use+

Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
UmbertoU Color Italian Demi Color Kit
 
4.1

(based on 505 reviews)

85%

of respondents would recommend this to a friend.

Pros

  • Easy to use (375)
  • Great color (304)
  • Natural look (272)
  • Gentle (256)
  • Long-lasting (157)

Cons

  • Color misrepresented (84)
  • Messy (38)
  • Doesn't last (26)
  • Difficult to use (21)
  • Too harsh (15)

Best Uses

  • Graying hair (219)
  • Touch ups (169)
  • New look (167)
  • Thick hair (73)
  • Fine hair (63)
    • Commitment To Color:
    • Demi-permanent (211), Permanent (119), Semi-permanent (53), Temporary (19)
    • My Beauty Routine Takes:
    • 30 minutes (21), 10 minutes (20), 1+ hour (3)
    • Reviewer Profile:
    • Beauty conscious (227), Survivalist / minimalist (97), Product junkie (80), Budget shopper (27), Brand buyer (16)

Reviewed by 505 customers

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Displaying reviews 1-10

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4.0

So far, so good.

By Lori Dee

from Washington, PA

About Me Budget Buyer

Verified Buyer

Pros

  • Effective
  • Good Value
  • Nice Shades

Cons

  • Application
  • Available Shades

Best Uses

  • Every 4-6 weeks
  • Men
  • Women

Comments about Umberto U Color Italian Demi Color Kit:

I liked the shades available but I wish there had been more. I wish I'd paid attention and realized there was no applicator bottle. The packet application system isn't a whole lot of fun, so I purchased a bottle to use in the future. It does come with a brush, however. The price is great and the product is very nice. It colored nice and left my hair in good condition and appears, after three weeks, to have staying power so far.

  • My Beauty Routine Takes:
  • 10 Minutes
 
5.0

Good. Value

By Lisa

from Kennesaw

About Me Budget Buyer

Verified Buyer

Pros

  • Easy To Use
  • Effective
  • Good Value

Cons

    Best Uses

    • Women

    Comments about Umberto U Color Italian Demi Color Kit:

    Good color

    • My Beauty Routine Takes:
    • 30 Minutes
     
    4.0

    Great Demi Perm Hair Color

    By Seattle Rain

    from Seattle, WA

    About Me Budget Buyer

    Pros

    • Easy To Use
    • Effective
    • Good Value
    • Smells Great

    Cons

      Best Uses

        Comments about Umberto U Color Italian Demi Color Kit:

        My natural hair color is a coppery, light reddish brown, but I prefer it darker. I use the Dark Chestnut Brown on my roots between full colors at the salon and it blends perfectly with no demarcation line. I have some silver strands on the front of my hairline and they are well and evenly covered. I mix the color in the bowl and apply with the brush and ONLY color the roots. My hair is very thick and long and if you follow the directions and wash and condition your hair after rinsing the color, you should not experience dryness. I use what's enclosed and my hair is shiny and soft after drying.
        I do wish this brand would make a permanent color, as it does fade/wash out quickly, and I only wash my hair twice a week, but it does fade evenly, so it's very natural.

        • My Beauty Routine Takes:
        • 30 Minutes
         
        5.0

        Too good to be true!

        By Bargain Buster

        from Corpus Christi, Texas

        About Me Budget Buyer

        Verified Buyer

        Pros

        • Easy To Use
        • Effective
        • Good Value
        • Lightweight
        • Smells Great

        Cons

          Best Uses

            Comments about Umberto U Color Italian Demi Color Kit:

            I LOVE the product! I just wish you made the color 8.5 between 8.0 and 9.0.......that was the perfect hair color for me!

            • My Beauty Routine Takes:
            • 1+ Hour
             
            4.0

            Love it

            By Bridgettweeter

            from Dallas, TX

            About Me Budget Buyer

            Verified Buyer

            Pros

            • Easy To Use
            • Effective
            • Good Value

            Cons

              Best Uses

              • Men
              • Women

              Comments about Umberto U Color Italian Demi Color Kit:

              I love the color. Rich and very natural. Will be using regularly. Also covers my grey hair.

              • My Beauty Routine Takes:
              • 10 Minutes
               
              4.0

              Works great and great gray coverage

              By grams

              from Monroe, Louisiana

              About Me Budget Buyer

              Verified Buyer

              Pros

              • Easy To Use
              • Effective
              • Good Value

              Cons

                Best Uses

                • Women

                Comments about Umberto U Color Italian Demi Color Kit:

                Great color and covers gray well.

                • My Beauty Routine Takes:
                • 10 Minutes
                 
                1.0

                Never again.

                By RedSarah

                from Lansdale, PA

                Comments about Umberto U Color Italian Demi Color Kit:

                Used Red Mahogany Brilliant. My hair is now a dark brown with only a hint of red. It was red before I used the dye. And my hair feels dry. Will never use again.

                 
                5.0

                Love, Love, Love

                By rika

                from des moines

                About Me Budget Buyer

                Verified Buyer

                Pros

                • Easy To Use
                • Effective
                • Good Value
                • Lightweight
                • Smells Great

                Cons

                  Best Uses

                  • Women

                  Comments about Umberto U Color Italian Demi Color Kit:

                  The best haircolor ever
                  Amazing coverage
                  I will never use anything else

                  • My Beauty Routine Takes:
                  • 10 Minutes
                   
                  4.0

                  I've used this many times

                  By Mankato Girl

                  from Minnesota

                  About Me Budget Buyer

                  Verified Buyer

                  Pros

                  • Easy To Use
                  • Effective
                  • Good Value

                  Cons

                    Best Uses

                      Comments about Umberto U Color Italian Demi Color Kit:

                      I mix it all in a squirt bottle and apply it

                      • My Beauty Routine Takes:
                      • 30 Minutes
                       
                      1.0

                      Dreadful product. Even worse advice.

                      By CurlyGirlDMV

                      from Las Vegas, NV

                      About Me Budget Buyer

                      Pros

                      • Easy To Use
                      • Good Value

                      Cons

                      • Doesn't Cover Gray Hair
                      • Not Effective

                      Best Uses

                        Comments about Umberto U Color Italian Demi Color Kit:

                        I was told to buy two shades lighter for my very dark brown hair as the color would be much darker than on the box. Big mistake. Not even close to being true. It doesn't cover gray hair at all. I left it on for 30 minutes and my hair looked exactly the same color when I was done. If you have dark hair, get the dark color otherwise you'll be disappointed. You will also need a gray cover additive. I have very fine, extra curly hair and it still didn't work.

                        My hair NEVER feels like straw after I color it because I ALWAYS deep condition it. I don't know how some of you women haven't figured that out yet. That is just common sense. And I completely disagree with the recommendation for dark hair with regard to the color. Going light won't give you highlights and it surely won't cover the gray as I mentioned above. Thank goodness Ulta has a great return policy. I returned it and got the darker color which I will try in a couple of weeks. I will also be using a additive to ensure coverage of my gray hair which is less than 25% of my hair.

                        • My Beauty Routine Takes:
                        • 10 Minutes

                        Displaying reviews 1-10

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