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UmbertoU Color Italian Demi Color Kit
Umberto

U Color Italian Demi Color Kit

1.0 Natural Black

Item #: 2216476

Details+
How to Use+

Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
UmbertoU Color Italian Demi Color Kit
 
4.1

(based on 554 reviews)

85%

of respondents would recommend this to a friend.

Pros

  • Easy to use (407)
  • Great color (304)
  • Natural look (272)
  • Gentle (257)
  • Long-lasting (157)

Cons

  • Color misrepresented (85)
  • Messy (38)
  • Doesn't last (26)
  • Difficult to use (21)
  • Too harsh (15)

Best Uses

  • Graying hair (219)
  • Touch ups (169)
  • New look (167)
  • Thick hair (73)
  • Fine hair (63)
    • Commitment To Color:
    • Demi-permanent (211), Permanent (119), Semi-permanent (53), Temporary (19)
    • Reviewer Profile:
    • Beauty conscious (227), Survivalist / minimalist (97), Product junkie (80), Budget shopper (58), Brand buyer (30)
    • My Beauty Routine Takes:
    • 30 minutes (43), 10 minutes (41), 1+ hour (7)

Reviewed by 554 customers

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Displaying reviews 1-10

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1.0

Not a happy camper

By Pam the red head

from Atlanta, GA

About Me Budget Buyer

Verified Buyer

Pros

    Cons

    • Complicated To Use
    • Not Effective
    • Poor Texture

    Best Uses

      Comments about Umberto U Color Italian Demi Color Kit:

      the product did not give the required color it was more brown that red

      • My Beauty Routine Takes:
      • 10 Minutes
       
      3.0

      Great for shine not color

      By Alinamon

      from Coral Springs, fl

      Verified Reviewer

      Pros

      • Adds shine
      • Easy To Use
      • Short Developing Time
      • Smells Great

      Cons

      • Color Misrepresented
      • Not Effective

      Best Uses

        Comments about Umberto U Color Italian Demi Color Kit:

        I have light ash blonde hair with some strawberry blonde streaks (from previous red hair) and I purchase the Pearl Blonde, mainly to try this product but in the hopes it might just deposit that extra layer of coverage to kinda get rid of the strawberry. I usually use One n Only Argan color which I love but didn't want to deal with the smell or damage my hair too much. I love that there is only a slight smell from this product, it's even quite pleasant, and that it did make my hair quite shiny. As to the "pearl blonde," I was quite disappointed. My hair has been colored mannnnyyyy times but this didn't have any lift whatsoever. I would say it might work better on virgin hair, but despite being colored often, I get results from all colors I try. I would say the shampoo and conditioners included are better than the color :p All in all, I would probably purchase it again for a little refresher, but if you are looking for lift I'd go with another brand. And if you are the type who'd rather just be easy and keep your blonde hair fresh looking with some shimmer lights or Fudge toner just spend your money on that instead. I hope this was helpful cause I had a lotttt of trouble finding any reviews online.

        • My Beauty Routine Takes:
        • 30 Minutes
         
        1.0

        Do not use this on your hair!

        By CLP

        from Charlotte, NC

        About Me Budget Buyer

        Pros

        • Lightweight
        • Smells Great

        Cons

        • Color Continues To Bleed
        • Complicated To Use
        • Drys Out Hair
        • Inaccurate color
        • Not Effective

        Best Uses

        • Women

        Comments about Umberto U Color Italian Demi Color Kit:

        I purchased the 8.43 Light Copper Gold because I wanted to try out a ligher copper color being it's now Spring (usually I dye it deep copper via Loreal Feria). My hair (after letting it fade at least 2 months from the last dye) was a dirty blonde, so I figured that adding this shade be the perfect choice... Oh, I was SOO WRONG! The color portrayed on the box is NOT what your hair color will be! Instead I ended up with a deep wine color instead of the Light Copper Gold... not to mention it barely deposited anyting onto my roots, so now I have an ombre fade! Do NOT buy this brand of hair color!!!

        • My Beauty Routine Takes:
        • 30 Minutes
         
        4.0

        Awesome product...I will buy it again

        By Ann Arbor Lady

        from Ann Arbor

        About Me Budget Buyer

        Verified Buyer

        Pros

        • Easy To Use
        • Effective
        • Good Value

        Cons

          Best Uses

            Comments about Umberto U Color Italian Demi Color Kit:

            great product. Color last for up to six weeks. looks natural and it is easy to use.

            • My Beauty Routine Takes:
            • 10 Minutes
             
            1.0

            Horrible color

            By makeup junkie

            from philadelphia

            About Me Budget Buyer

            Verified Buyer

            Pros

              Cons

              • Not Effective

              Best Uses

                Comments about Umberto U Color Italian Demi Color Kit:

                Horrible product didn't do what it said it would

                • My Beauty Routine Takes:
                • 30 Minutes

                (1 of 1 customers found this review helpful)

                 
                1.0

                Not satisfied with the result

                By JS

                from Boston, MA

                About Me Budget Buyer

                Verified Reviewer

                Pros

                • Easy To Use

                Cons

                  Best Uses

                    Comments about Umberto U Color Italian Demi Color Kit:

                    I bought this product based on all good reviews of others (8.43 Light Copper Gold No Ammonia Formula). I was shocked by the final result! After 10 minutes of my beauty routine, it ended up making my hair a ridiculous shade of dark red!
                    Color was way off from the picture on the box!

                    • My Beauty Routine Takes:
                    • 10 Minutes
                     
                    4.0

                    It's great!

                    By Aurora

                    from Fort Worth, Tx

                    About Me Budget Buyer

                    Verified Buyer

                    Pros

                      Cons

                        Best Uses

                          Comments about Umberto U Color Italian Demi Color Kit:

                          Easy to use and it smells great. There's two applications in there, perfect for really long hair.

                          • My Beauty Routine Takes:
                          • 10 Minutes

                          (1 of 1 customers found this review helpful)

                           
                          5.0

                          use all time

                          By Lisa

                          from Hammond Louisiana

                          About Me Budget Buyer

                          Verified Buyer

                          Pros

                          • Easy To Use
                          • Effective
                          • Good Value
                          • Smells Great

                          Cons

                            Best Uses

                            • Men
                            • Women

                            Comments about Umberto U Color Italian Demi Color Kit:

                            Use to hide gray hair

                            • My Beauty Routine Takes:
                            • 30 Minutes

                            (0 of 1 customers found this review helpful)

                             
                            1.0

                            Difficult to apply, did not cover gray

                            By Brandy

                            from Houma, LA

                            About Me Budget Buyer

                            Verified Buyer

                            Pros

                              Cons

                              • Complicated To Use
                              • Not Effective

                              Best Uses

                              • Women

                              Comments about Umberto U Color Italian Demi Color Kit:

                              Th separate packets are very difficult To apply evenly at the same time. I ended up mixing them in a bowl. I left it on the correct number of minutes, and there was little to no gray coverage.

                              • My Beauty Routine Takes:
                              • 30 Minutes

                              (2 of 2 customers found this review helpful)

                               
                              5.0

                              No ammonia! Long lasting color!

                              By Vivian

                              from Durham,NC

                              About Me Brand Buyer

                              Verified Buyer

                              Pros

                              • Easy To Use
                              • Effective
                              • Good Value

                              Cons

                                Best Uses

                                • Women

                                Comments about Umberto U Color Italian Demi Color Kit:

                                this is the easiest and most forgiving to apply hair dye that I have ever used. I chose it for the color selection and for the fact that it contains no nasty ammonia. I was pleasantly surprised at how long lasting the color is compared to all of the drug store brands that I have used in the past.
                                Highly recommend !!

                                • My Beauty Routine Takes:
                                • 30 Minutes

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