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UmbertoU Color Italian Demi Color Kit
Umberto

U Color Italian Demi Color Kit

1.0 Natural Black

Item #: 2216476

Details+
How to Use+

Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
UmbertoU Color Italian Demi Color Kit
 
4.1

(based on 560 reviews)

85%

of respondents would recommend this to a friend.

Pros

  • Easy to use (411)
  • Great color (304)
  • Natural look (272)
  • Gentle (257)
  • Long-lasting (157)

Cons

  • Color misrepresented (85)
  • Messy (38)
  • Doesn't last (26)
  • Difficult to use (21)
  • Too harsh (15)

Best Uses

  • Graying hair (219)
  • Touch ups (169)
  • New look (167)
  • Thick hair (73)
  • Fine hair (63)
    • Commitment To Color:
    • Demi-permanent (211), Permanent (119), Semi-permanent (53), Temporary (19)
    • Reviewer Profile:
    • Beauty conscious (227), Survivalist / minimalist (97), Product junkie (80), Budget shopper (60), Brand buyer (33)
    • My Beauty Routine Takes:
    • 30 minutes (45), 10 minutes (44), 1+ hour (8)

Reviewed by 560 customers

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Displaying reviews 1-10

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4.0

Darker than expected. But good.

By Jessie

from McKinney, TX

About Me Budget Buyer

Verified Buyer

Pros

  • Easy To Use
  • Effective
  • Good Value
  • Lightweight
  • Smells Great

Cons

  • Darker Than Expected

Best Uses

    Comments about Umberto U Color Italian Demi Color Kit:

    It's a good red. I will use it more in fall when the fashion colors are better suited. In the summer I will mix it with a golden blond to lighten it up.

    • My Beauty Routine Takes:
    • 10 Minutes
     
    4.0

    Great coverage.

    By Rose

    from ny

    Verified Buyer

    Pros

    • Easy To Use
    • Effective
    • Good Value
    • Smells Great

    Cons

      Best Uses

        Comments about Umberto U Color Italian Demi Color Kit:

        Easy to use, lasts through multiple shampoos.

        • My Beauty Routine Takes:
        • 10 Minutes

        (1 of 1 customers found this review helpful)

         
        4.0

        Happy With it!

        By Denise the Writer

        from St. Augustine, FL

        About Me Brand Buyer

        Verified Reviewer

        Pros

        • Easy To Use
        • Effective
        • Good Grey Coverage
        • Good Value
        • Left Hair Silky
        • Smells Great

        Cons

        • Not Enough Gloves

        Best Uses

        • First Time Hair Color
        • Refresh Colored Hair
        • Women

        Comments about Umberto U Color Italian Demi Color Kit:

        I've colored my own hair for years and found myself with really OBVIOUS roots and grey coming in. Looking for something gentle, effective at blending the new growth into the length (which is super duper dark) and I found this product. I chose Dark Chestnut Brown and the only downside I can find is that it talks about lifting color and depositing color and I didn't notice a change on my ends. (Which is okay, just wanted to point that out.) My result was a really pretty, shiny, dark brown - refreshed and no visible roots. I didn't care if the grey was covered, but this product blended them right in, so win/win. I think this might be a great color for people who have lighter hair or haven't colored their hair before, but being a home color veteran, I like it a lot, I would use it again (thank goodness, since I have the other package that came in the box) and I would recommend it to anyone.

        • My Beauty Routine Takes:
        • 1+ Hour

        (1 of 1 customers found this review helpful)

         
        4.0

        easy!

        By shelly

        from oklahoma city, ok

        About Me Budget Buyer

        Verified Buyer

        Pros

        • Went On In Shades Not Fla

        Cons

          Best Uses

            Comments about Umberto U Color Italian Demi Color Kit:

            Would buy again but did accidentally grab the added conditioner packet as it looked the same and wasted it. Boo.

            • My Beauty Routine Takes:
            • 30 Minutes

            (1 of 1 customers found this review helpful)

             
            5.0

            Fabulous

            By LB

            from Ohio

            About Me Brand Buyer

            Verified Buyer

            Pros

            • Easy To Use
            • Effective
            • Good Value
            • Non-damaging

            Cons

              Best Uses

              • Women

              Comments about Umberto U Color Italian Demi Color Kit:

              This was the 1st I had ever seen Umberto color. It is wonderful. Non-damaging. Good coverage of gray. Left my hair feeling healthy and silky.
              HIGHLY RECOMMENDED.

              • My Beauty Routine Takes:
              • 10 Minutes
               
              1.0

              Not a happy camper

              By Pam the red head

              from Atlanta, GA

              About Me Budget Buyer

              Verified Buyer

              Pros

                Cons

                • Complicated To Use
                • Not Effective
                • Poor Texture

                Best Uses

                  Comments about Umberto U Color Italian Demi Color Kit:

                  the product did not give the required color it was more brown that red

                  • My Beauty Routine Takes:
                  • 10 Minutes

                  (1 of 1 customers found this review helpful)

                   
                  3.0

                  Great for shine not color

                  By Alinamon

                  from Coral Springs, fl

                  Verified Reviewer

                  Pros

                  • Adds shine
                  • Easy To Use
                  • Short Developing Time
                  • Smells Great

                  Cons

                  • Color Misrepresented
                  • Not Effective

                  Best Uses

                    Comments about Umberto U Color Italian Demi Color Kit:

                    I have light ash blonde hair with some strawberry blonde streaks (from previous red hair) and I purchase the Pearl Blonde, mainly to try this product but in the hopes it might just deposit that extra layer of coverage to kinda get rid of the strawberry. I usually use One n Only Argan color which I love but didn't want to deal with the smell or damage my hair too much. I love that there is only a slight smell from this product, it's even quite pleasant, and that it did make my hair quite shiny. As to the "pearl blonde," I was quite disappointed. My hair has been colored mannnnyyyy times but this didn't have any lift whatsoever. I would say it might work better on virgin hair, but despite being colored often, I get results from all colors I try. I would say the shampoo and conditioners included are better than the color :p All in all, I would probably purchase it again for a little refresher, but if you are looking for lift I'd go with another brand. And if you are the type who'd rather just be easy and keep your blonde hair fresh looking with some shimmer lights or Fudge toner just spend your money on that instead. I hope this was helpful cause I had a lotttt of trouble finding any reviews online.

                    • My Beauty Routine Takes:
                    • 30 Minutes

                    (1 of 1 customers found this review helpful)

                     
                    1.0

                    Do not use this on your hair!

                    By CLP

                    from Charlotte, NC

                    About Me Budget Buyer

                    Pros

                    • Lightweight
                    • Smells Great

                    Cons

                    • Color Continues To Bleed
                    • Complicated To Use
                    • Drys Out Hair
                    • Inaccurate color
                    • Not Effective

                    Best Uses

                    • Women

                    Comments about Umberto U Color Italian Demi Color Kit:

                    I purchased the 8.43 Light Copper Gold because I wanted to try out a ligher copper color being it's now Spring (usually I dye it deep copper via Loreal Feria). My hair (after letting it fade at least 2 months from the last dye) was a dirty blonde, so I figured that adding this shade be the perfect choice... Oh, I was SOO WRONG! The color portrayed on the box is NOT what your hair color will be! Instead I ended up with a deep wine color instead of the Light Copper Gold... not to mention it barely deposited anyting onto my roots, so now I have an ombre fade! Do NOT buy this brand of hair color!!!

                    • My Beauty Routine Takes:
                    • 30 Minutes
                     
                    4.0

                    Awesome product...I will buy it again

                    By Ann Arbor Lady

                    from Ann Arbor

                    About Me Budget Buyer

                    Verified Buyer

                    Pros

                    • Easy To Use
                    • Effective
                    • Good Value

                    Cons

                      Best Uses

                        Comments about Umberto U Color Italian Demi Color Kit:

                        great product. Color last for up to six weeks. looks natural and it is easy to use.

                        • My Beauty Routine Takes:
                        • 10 Minutes

                        (0 of 1 customers found this review helpful)

                         
                        1.0

                        Horrible color

                        By makeup junkie

                        from philadelphia

                        About Me Budget Buyer

                        Verified Buyer

                        Pros

                          Cons

                          • Not Effective

                          Best Uses

                            Comments about Umberto U Color Italian Demi Color Kit:

                            Horrible product didn't do what it said it would

                            • My Beauty Routine Takes:
                            • 30 Minutes

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