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Pureology Purify Shampoo

Pureology

Purify Shampoo

33.8 oz

Item #: 2161879

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Pureology Purify Shampoo prevents colour oxidation and removes impurities. This ZeroSulfate detoxifying treatment shampoo is essential for maintaining colour-treated hair. The extra gentle formula clarifies without stripping colour, naturally removes odor from hair, and removes colour-dulling residue and buildup caused by chlorine, hard water minerals and styling products.
  • Rich lather, easy rinsing
  • Extra gentle cleansers
  • Does not strip colour
  • Concentrated, luxurious formula
  • Gently cleanse and thoroughly remove all build-up including, chlorine, hard water minerals, and styling residue
  • Act as antiseptic, detoxifying and antibacterial ingredients
  • For concentrated natural conditioning
  • Rejuvenates and refreshes the senses
  • Lets vivid colour shine through
  • Apply to wet hair and lather. Wait 1-2 minutes. Rinse. Repeat if necessary. Tip: To remove extreme build-up or "swimmers' green", shampoo hair again but don't rinse. Place a cap over hair and place under a dryer for 20 minutes, then rinse.
    ZeroSulfate
    Triple Chelators
    Purifying blend of Witch Hazel, Baking Soda, and Tea Tree Oil
    Organic Botanicals: Chamonile, Aloe and Rosemary
    Signature Aromatherapy Blend: Tea Tree Oil, Witch Hazel, Rosemary and Peppermint

    Details+

    How to Use+

    Ingredients+

    Reviews

    Product Reviews

    REVIEW SNAPSHOT®

    by PowerReviews
    PureologyPurify Shampoo
     
    4.1

    (based on 36 reviews)

    84%

    of respondents would recommend this to a friend.

    Pros

    • Effective (6)
    • Cleans thoroughly (5)
    • Lightweight (4)
    • Smells great (4)
    • Great smell (3)

    Cons

    No Cons

    Best Uses

    • Weekly use (6)
      • Hair Type:
      • Straight hair (4), Wavy hair (3)
      • Reviewer Profile:
      • Brand buyer (7), Beauty conscious (5), Product junkie (3)
      • My Beauty Routine Takes:
      • 30 minutes (4), 10 minutes (3)

    Reviewed by 36 customers

    Displaying reviews 1-10

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    5.0

    This product is in my shower at all times

    By Mama Jean

    from El Paso, Texas

    About Me Beauty Conscious

    Verified Buyer

    Pros

    • Cleans Thoroughly
    • Gentle
    • Great Smell
    • Improves Hair Health
    • Lathers Well

    Cons

      Best Uses

      • Thicker Hair

      Comments about Pureology Purify Shampoo:

      This is a great product for your hair. I love Purology products. My hair is healthy and shiny. I get many complements. Thank you Purology.

      • Hair Type:
      • Wavy Hair

      (1 of 1 customers found this review helpful)

       
      5.0

      Use as directed and it's great!

      By Zingirl

      from California

      About Me Beauty Conscious

      Pros

      • Cleans Thoroughly

      Cons

        Best Uses

          Comments about Pureology Purify Shampoo:

          I was advised to try this by an Ulta employee when I asked for a recommendation for a shampoo that would remove styling product build-up but not strip my color. The first time I used too much and it made my hair feel awful. I didn't shampoo a second time because I felt like I had dried out my hair enough the first time. However, a little while later I tried again, VERY careful to follow the instructions. First, I made sure to ONLY use a quarter-sized amount as the bottle says. This alone made a difference in how my hair felt immediately after washing it. Then, I went ahead and shampooed a second time, again using only a small amount. Although my hair still felt dry, it felt MUCH better. More volume and less tangled. I finished with Redken Blonde Idol mask. Definitely, following up with a MASK and not just regular conditioner is a must. It definitely makes my scalp feel good and makes my color look pure again. I believe this shampoo is doing just what it says.

          • Hair Type:
          • Straight Hair
           
          5.0

          Will MOST definitely purchase this again!

          By Latin Diva

          from Douglasville, GA

          About Me Beauty Conscious

          Verified Buyer

          Pros

          • Adds Shine
          • Cleans Thoroughly
          • Great Smell
          • Improves Hair Health

          Cons

            Best Uses

            • Curly Hair
            • Oily Hair
            • Thicker Hair
            • Thinner Hair

            Comments about Pureology Purify Shampoo:

            LOVED LOVED LOVED THE SHAMPOO! My hair smelled so clean. And felt incredible after styling it!

            • Hair Type:
            • Very Curly Hair
             
            5.0

            Great for Keratin treated hair

            By Debi

            from So California

            About Me Beauty Conscious

            Verified Reviewer

            Comments about Pureology Purify Shampoo:

            I have a keratin treatment on my hair and wash it every other day. On the days I don't shampoo my hair, I still rinse it and use conditioner. I noticed that, since I use hairspray everyday, my hair would get quite a bit of buildup. I was amazed the first time I used this. Only needed a small amount. You do have to use a really deep conditioner immediately after cuz as soon as you rinse the shampoo your hair will feel like straw. Once the conditioner is rinsed....wow!! My hair was as good as the first day with my keratin. So incredibly soft and absolutely NO BUILDUP. I now use it 2x a month and it continues to eliminate the build up while saving my keratin and color

            • Hair Type:
            • Wavy Hair

            (1 of 1 customers found this review helpful)

             
            4.0

            Good Clarifying Shampoo

            By PurpleSparklyUnicorn47

            from Raleigh, NC

            About Me Product Junkie

            Verified Buyer

            Pros

            • Cleans Thoroughly

            Cons

              Best Uses

              • Oily Hair

              Comments about Pureology Purify Shampoo:

              I use this once a week as my clarifying shampoo or if I can feel product buildup in my hair. You need to make sure to use a deep conditioner or hair mask after since this will strip literally everything out of you hair including natural oils. If you do not, you may be left with hay like hair depending on your hair type. For me its worth the price since a bottle will last me at least 6 months if not longer and it is great on my color treated hair. Other clarifying shampoos strip the color as well, but this one does not.

              This is my go to clarifying shampoo.

              • Hair Type:
              • Straight Hair
               
              5.0

              Excellent Product

              By MWilson

              from Beltsville, MD

              About Me Beauty Conscious

              Verified Buyer

              Pros

              • Adds Shine
              • Adds Volume
              • Cleans Thoroughly
              • Gentle
              • Great Smell
              • Improves Hair Health
              • Lathers Well

              Cons

                Best Uses

                  Comments about Pureology Purify Shampoo:

                  Excellent shampoo, made hair feel full and healthy and smelled good.

                  • Hair Type:
                  • Straight Hair

                  (1 of 4 customers found this review helpful)

                   
                  1.0

                  HORRIBLE PRODUCT

                  By k8

                  from Oklahoma City, OK

                  About Me Product Junkie

                  Verified Reviewer

                  Pros

                    Cons

                    • Doesn't Lather Well
                    • Dries Hair Out
                    • Ineffective

                    Best Uses

                      Comments about Pureology Purify Shampoo:

                      I really wanted to love this because it is color safe but it was a huge disappointment for me. This stuff made my hair so dry and matted I couldn't even brush it out after the shower! I had to get back in the shower and shampoo and condition my hair to even be able to brush through it. It is way too drying, there are better products out there.

                      • Hair Type:
                      • Straight Hair

                      (1 of 1 customers found this review helpful)

                       
                      5.0

                      It's amazing!

                      By Becca

                      from Akron, OH

                      About Me Product Junkie

                      Verified Buyer

                      Comments about Pureology Purify Shampoo:

                      Though I do have oily hair I try not to was it often, but when I would was my hair I Would have trouble getting it clean. I would even shampoo my hair twice. I new that there was a build up of product and oil in my hair. So I bought this hoping that it would help fix this problem and it did! It worked so well, and my hair was so soft and so clean. I would recommend this to anyone. You must try it!

                      • Hair Type:
                      • Wavy Hair

                      (1 of 1 customers found this review helpful)

                       
                      5.0

                      Purify Shampoo by Pureology

                      By XoXo Gossip Girl

                      from Atlanta, GA

                      About Me Brand Buyer

                      Verified Buyer

                      Pros

                      • Effective

                      Cons

                        Best Uses

                        • Oily Skin
                        • Weekly Use
                        • Women

                        Comments about Pureology Purify Shampoo:

                        This product is concentrated so you only need to use a small amount. Great for a deep cleanse of your scalp!

                        • My Beauty Routine Takes:
                        • 30 Minutes

                        (1 of 1 customers found this review helpful)

                         
                        2.0

                        Hopeful but Disappointed :(

                        By BeautyBug

                        from Washington, DC

                        About Me Brand Buyer

                        Verified Reviewer

                        Pros

                        • Smells Great

                        Cons

                        • Drying
                        • Pricey

                        Best Uses

                        • Weekly Use

                        Comments about Pureology Purify Shampoo:

                        I'm a big fan of Pureology but this was a disappointment for me. I wanted to find a clarifying shampoo to use every so often because I'm transitioning from relaxed hair to natural and concerned about product build up.

                        The shampoo is nice and light. However, I found it to be a bit drying and stripped a little too much moisture from my hair. I followed up with a deep conditioner but still felt that the shampoo had an effect on the moisture level of my hair.

                        I ended up exchanging this for another clarifying shampoo. I don't think I would go back to Pureology for my clarifying needs.

                        • My Beauty Routine Takes:
                        • 30 Minutes

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                        Q&A

                        Product Q&A

                        Do you have questions about this product?

                        Get answers from in-house experts.

                        3 Questions | 3 Answers
                        Displaying questions 1-3
                        • Q:

                          Could this product make your hair at all brassy?
                          Asked on 10/30/2015 by Alyssalady

                          1 answer

                          • Staff Expert

                            A:

                            Pureology Purify Shampoo actually helps to prevent color oxidation, so it will not cause any brassiness!

                            Answered on 11/4/2015 by Staff Expert from ULTA Beauty
                        • Q:

                          Does Pureology test on animals?
                          Asked on 7/23/2015 by Ashley from US

                          1 answer

                          • Staff Expert

                            A:

                            Pureology does not perform animal testing. In addition, all of their formulas are 100% vegan (no animal byproducts).

                            Answered on 7/28/2015 by Staff Expert from ULTA Beauty
                        • Q:

                          How many times a week can I use this shampoo? My red colored hair is very oily and I usually wash it every other day. Please advise. Thank you!!
                          Asked on 5/5/2015 by Michellina from Queens,NY

                          1 answer

                          • Staff Expert

                            A:

                            Pureology Purify Shampoo features a zero-sulfate formula that is gentle enough for daily use or as frequently as needed/desired.

                            Answered on 5/6/2015 by Staff Expert from ULTA Beauty
                        Displaying questions 1-3

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