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Too Faced Shadow Insurance Anti-Crease Eye Shadow Primer

Too Faced

Shadow Insurance Anti-Crease Eye Shadow Primer

Translucent

Item #: 2154464 Size: 0.35 oz

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GIFT WITH PURCHASE

FREE deluxe sample Shadow Insurance with any $35 Too Faced purchase (offer valid 4/17/16-5/8/16 or while supplies last)

FREE deluxe sample Shadow Insurance w/ any $35 Too Faced purchase

Too Faced's iconic, bestselling Shadow Insurance Eye Primer just got a makeover! They've revamped the packaging of this world-famous cult classic, but kept the bestselling formula that locks down eye shadows and intensifies color to ensure crease-proof, fade-proof, waterproof wear for up to 24 hours. The feather-light formula glides effortlessly onto lids to create a smooth, even canvas for seamless shadow application and a stay-put look every time.

More to love:

  • Unique binders lock down eye shadow pigments for amazingly long wear
  • Crease-proof, fade-proof, waterproof wear for up to 24 hours
  • Grabs pigment and intensifies eye shadow color
  • Neutralizes any lid discoloration
  • Needle-nose applicator for no-waste, precise dispensing
  • Over 4,600 5-star reviews


Results:

  • 100%* said they would trade in their current eye shadow primer for this one
  • 97%* said this is the best eye shadow primer they've ever used
  • 100%* said this eye shadow primer helped shadow adhere to eyelids
  • 100%* said this eye shadow primer made shadow easier to blend
  • 97%* said this eye shadow primer decreased eye shadow fallout


*Consumer study results

Squeeze out a bead-sized drop and apply to clean lids with fingers to ensure flawless glide and even distribution.
Isododecane, Talc, Cyclopentasiloxane, Disteardimonium Hectorite, Trimethylsiloxysilicate, Polyethylene, Triethylhexanoin, Trihydroxystearin, Sorbitan Sesquioleate, Isopropyl Lanolate, VP/Eicosene Copolymer, Dimethicone, Propylene Carbonate, Phenoxyethanol, PEG-40 Stearate, Tocopherol, Polysilicone-11, Laureth-12, Gold, Mica, Titanium Dioxide (CI 77891), Iron Oxides (CI 77491, CI 77492, CI 77499), Bismuth Oxychloride (CI 77163).

Details+

How to Use+

Ingredients+

Shipping & Coupon Restrictions+

Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
Too FacedShadow Insurance Anti-Crease Eye Shadow Primer
 
4.5

(based on 920 reviews)

92%

of respondents would recommend this to a friend.

Pros

  • Long lasting (752)
  • Easy to apply (716)
  • Smooth look (540)
  • Easy removal (352)
  • Blends well (261)

Cons

  • Creases (47)
  • Fades (29)
  • Difficult removal (18)
  • Difficult to apply (16)
  • Smudges (14)

Best Uses

  • Everyday (755)
  • Going out (422)
  • Sensitive eyes (257)
  • Travel (247)
  • Smokey effect (33)
    • Reviewer Profile:
    • Classic style (342), Natural style (332), Trendy style (184)
    • Skin Tone:
    • Fair (306), Medium (241), Deep (14)

Reviewed by 920 customers

Displaying reviews 1-10

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5.0

Been using this product since 2007

By Lovely Becky

from Goodyear AZ

About Me Trendy Style

Verified Buyer

Pros

  • Good Colors
  • Good Pigmentation
  • Long Lasting
  • Smooth Look

Cons

  • Difficult Removal

Best Uses

  • Everyday

Comments about Too Faced Shadow Insurance Anti-Crease Eye Shadow Primer:

I love using this product. My eyeshadow stays on until I remove it with eye make up remover. Will keep using this product. I love the packaging and I love that is a tube it will not dry out.

  • Skin Tone:
  • Deep
 
5.0

Love it!

By Antasiarose Instagram

from Utah

About Me Trendy Style

Verified Buyer

Pros

  • Blends Well
  • Easy To Apply
  • Good Pigmentation
  • Long Lasting
  • Smooth Look

Cons

    Best Uses

    • Everyday
    • Going Out
    • Sensitive Eyes
    • Travel

    Comments about Too Faced Shadow Insurance Anti-Crease Eye Shadow Primer:

    Love it! This helps eyeshadow last longer and great to mix in with eyeshadow for a more drastic color

    • Skin Tone:
    • Fair
     
    5.0

    Switched from Urban Decay eye primer

    By ARJules

    from Jonesboro, AR

    About Me Trendy Style

    Verified Buyer

    Pros

    • Easy To Apply
    • Long Lasting
    • Smooth Look

    Cons

      Best Uses

      • Everyday

      Comments about Too Faced Shadow Insurance Anti-Crease Eye Shadow Primer:

      Since Urban Decay changed their packaging, and it seems, their formula, I had been looking for a new, good eye primer. I searched online for best eye primers and saw this one rated extremely well. I saw that it had been tested by a woman who was a little bit older, so had trouble with her eye shadow creasing throughout the day. Since she liked it so well, I decided to try it.
      I was very glad I did! Not only has my eyeshadow application been extremely smooth and noticeably better, but it has stayed in place longer (all day) without creasing or clumping. I would definitely recommend it to others.

      • Skin Tone:
      • Fair
       
      5.0

      Actually works

      By NightRN

      from Cumberland, ri

      About Me Classic Style

      Verified Buyer

      Pros

      • Easy Removal
      • Easy To Apply
      • Long Lasting
      • Smooth Look

      Cons

        Best Uses

        • Everyday
        • Going Out

        Comments about Too Faced Shadow Insurance Anti-Crease Eye Shadow Primer:

        Keeps shadow on looking fresh through my 15 hour night shift

        • Skin Tone:
        • Fair
         
        4.0

        No creases!!

        By Lisa

        from Spring Hill, TN

        About Me Classic Style

        Verified Buyer

        Pros

        • Easy Removal
        • Easy To Apply
        • Long Lasting

        Cons

          Best Uses

          • Everyday

          Comments about Too Faced Shadow Insurance Anti-Crease Eye Shadow Primer:

          I really needed a long lasting eye shadow primer that would keep my eye makeup from "melting" on me. This really seems to make the shadow and eyeliner "stick" to my eye like it is supposed to.

          • Skin Tone:
          • Medium
           
          5.0

          LI've it

          By Danielle

          from Colorado

          About Me Natural Style

          Verified Buyer

          Pros

          • Easy Removal
          • Easy To Apply
          • Long Lasting

          Cons

            Best Uses

            • Everyday

            Comments about Too Faced Shadow Insurance Anti-Crease Eye Shadow Primer:

            Use everyday.

            • Skin Tone:
            • Fair
             
            5.0

            My go to eyeshadow primer

            By lory

            from Corona, CA

            About Me Classic Style

            Verified Buyer

            Pros

            • Blends Well
            • Easy To Apply
            • Long Lasting
            • Smooth Look

            Cons

              Best Uses

              • Everyday
              • Going Out

              Comments about Too Faced Shadow Insurance Anti-Crease Eye Shadow Primer:

              I absolutely love this product is used to have the small travel size but I ran out so I bought this bigger one and I don't have any problems with it :)

              • Skin Tone:
              • Medium
               
              5.0

              The best eye shadow primer

              By All day doc

              from Tucson

              About Me Classic Style

              Verified Buyer

              Pros

              • Blends Well
              • Easy Removal
              • Easy To Apply
              • Long Lasting
              • Smooth Look

              Cons

                Best Uses

                • Everyday
                • Going Out
                • Sensitive Eyes
                • Travel

                Comments about Too Faced Shadow Insurance Anti-Crease Eye Shadow Primer:

                It lasts all day for me. Doesn't interfere with my eye shadow color. It goes on smooth. I've tried many others and this is my favorite

                • Skin Tone:
                • Medium
                 
                5.0

                LOVE THIS PRODUCT.

                By Ariana

                from Tennessee

                About Me Natural Style

                Verified Buyer

                Pros

                • Blends Well
                • Easy Removal
                • Easy To Apply
                • Good Pigmentation
                • Long Lasting
                • Smooth Look

                Cons

                  Best Uses

                  • Going Out

                  Comments about Too Faced Shadow Insurance Anti-Crease Eye Shadow Primer:

                  This product actually lasts ALL day. My eye shadow would streak by the end of the day or night depending on when I wore it. NOT ANYMORE!

                  • Skin Tone:
                  • Medium
                   
                  5.0

                  MIRACLE IN A TUBE!

                  By MelTells

                  from NorCal

                  About Me Natural Style

                  Pros

                  • Best eyeshadow primer!
                  • Blends Well
                  • Easy Removal
                  • Easy To Apply
                  • Long Lasting
                  • NEVER CREASES
                  • Smooth Look

                  Cons

                    Best Uses

                    • Everyday
                    • Going Out
                    • Sensitive Eyes
                    • Travel

                    Comments about Too Faced Shadow Insurance Anti-Crease Eye Shadow Primer:

                    OH MY GOODNESS! Who knew a product like this even existed? I got this product in a Too Faced sample kit and wasn't particularly interested in trying it, but I gave it a shot. This is hands-down the BEST face product I have used in ages. It doesn't seem like anything special upon application, but when I got home from work 13 hours after applying, I was astounded. My eye shadow was perfectly intact with no creases and absolutely no oil whatsoever. My eye shadow remained super-pigmented for the entire work day. (Side note: My eyeshadow tends to become an oil slick after about 6-8 hours to the point where my face feels uncomfortable, so this product is a MUST for my beauty bag!) I couldn't wait to review this product because I can't say enough good things about it!

                    I hope they never discontinue this stuff! Two thumbs up for Too Faced!

                    • Skin Tone:
                    • Fair

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                    Q&A

                    Product Q&A

                    Do you have questions about this product?

                    Get answers from in-house experts.

                    10 Questions | 10 Answers
                    Displaying questions 1-10
                    • Q:

                      If I purchase the face primer, do I still need the eyeshadow primer??
                      Asked on 4/6/2016 by Erica from Georgia, US

                      1 answer

                      • Brand Expert

                        A:

                        Hi Erica,

                        Yes. Shadow Insurance is made for the eye.
                        Shadow insurance, neutralizes lid color, & locks down pigment for up to 24 hours of crease proof, smudge proof wear.

                        Answered on 4/7/2016 by Brand Expert from Too Faced Cosmetics
                    • Q:

                      I also use concealer on my eyes will this product work over concealer?
                      Asked on 10/31/2015 by maggie from Discovery Bay

                      1 answer

                      • Staff Expert

                        A:

                        When used in conjunction with concealer, this product should be applied underneath your concealer for best results.

                        Answered on 11/4/2015 by Staff Expert from ULTA Beauty
                    • Q:

                      Is this primer water or oil based?
                      Asked on 8/19/2015 by Merry Mermaid from Chino, CA

                      1 answer

                      • Staff Expert

                        A:

                        This product features an anhydrous, silicone-based formula. All ingredients are listed below for easy reference:

                        Isododecane, Talc, Cyclopentasiloxane, Disteardimonium Hectorite, Trimethylsiloxysilicate, Triethylhexanoin, Polyethylene, Trihydroxystearin, Sorbitan Sesquioleate, Isopropyl Lanolate, VP/Eicosene Copolymer, Propylene Carbonate, Dimethicone, PEG-40 Stearate, Phenoxyethanol, Tocopherol, Mica. May Contain: Bismuth Oxychloride (CI 77163), Titanium Dioxide (CI 77891), Iron Oxides (CI 77491, CI 77492, CI 77499).

                        Answered on 8/19/2015 by Staff Expert from ULTA Beauty
                    • Q:

                      Is this good for oily eyelids?
                      Asked on 5/25/2015 by syd

                      1 answer

                      • Staff Expert

                        A:

                        Absolutely! For those with oily lids, we definitely recommend using an eye primer such as Shadow Insurance to help extend your eye makeup's wear and to prevent it from creasing, flaking, or transferring.

                        Answered on 5/26/2015 by Staff Expert from ULTA Beauty
                    • Q:

                      does this go on before or after powder foundation?
                      Asked on 5/10/2015 by Melly from US

                      1 answer

                      • Staff Expert

                        A:

                        Too Faced Shadow Insurance Primer is applied to clean eyelids prior to eyeshadow application.

                        Answered on 5/11/2015 by Staff Expert from ULTA Beauty
                    • Q:

                      Is this product recommended for very sensitive eyes? I have chronic dry eye and have had trouble with another popular primer.
                      Asked on 2/11/2015 by natthebratster from Las Vegas

                      1 answer

                      • Staff Expert

                        A:

                        Shadow Insurance is formulated without parabens, synthetic dyes and fragrances which are common requests for those with sensitivities. This product can be tested at your nearest ULTA store:
                        http://www.ulta.com/ulta/stores/storelocator.jsp

                        Answered on 2/16/2015 by Staff Expert from ULTA.com
                    • Q:

                      Does the primer have a color?
                      Asked on 9/18/2014 by Kel from Grand Rapids, Michigan

                      1 answer

                      • Staff Expert

                        A:

                        This product has a nude tint that, once applied, dries down to a colorless finish. It is suitable for all skin tones.

                        Answered on 9/19/2014 by Staff Expert from ULTA.com
                    • Q:

                      I've had this product for about a year unused cause I was still using another primer product. Will I still be able to use it since it has been unopened all this time??
                      Asked on 9/16/2014 by Ashadash from Missouri

                      1 answer

                      • Staff Expert

                        A:

                        The shelf life on Shadow Insurance is 36 months, so it should be fine.

                        There will possibly be a little oiliness when the product is first squeezed due to the heating and filling process, but this does go away and is not a sign that the product is old.

                        Answered on 9/22/2014 by Staff Expert from ULTA.com
                    • Q:

                      How about eyeliner? Does it help that stay on also?
                      Asked on 8/24/2014 by Renee from 14006

                      1 answer

                      • Staff Expert

                        A:

                        Yes, Too Faced Shadow Insurance Primer extends the wear of your eyeliner, too!

                        Answered on 8/27/2014 by Staff Expert from ULTA.com
                    • Q:

                      How many fluid ounces does this contain?
                      Asked on 3/29/2014 by Lizzyh

                      1 answer

                      • Staff Expert

                        A:

                        This product's size is 0.35 oz.

                        Answered on 3/31/2014 by Staff Expert from ULTA.com
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