ULTA
  • Home
  • / Makeup
  • / Eyes
  • / Eye Primer & Base
  • / Shadow Insurance Anti-Crease Eyeshadow Primer
Too Faced Shadow Insurance Anti-Crease Eyeshadow Primer

Too Faced

Shadow Insurance Anti-Crease Eyeshadow Primer

Translucent

Item #: 2154464 Size: 0.35 oz

Ask a Question

Too Faced's iconic, bestselling Shadow Insurance Eye Primer just got a makeover! They've revamped the packaging of this world-famous cult classic, but kept the bestselling formula that locks down eye shadows and intensifies color to ensure crease-proof, fade-proof, waterproof wear for up to 24 hours. The feather-light formula glides effortlessly onto lids to create a smooth, even canvas for seamless shadow application and a stay-put look every time.

More to love:

  • Unique binders lock down eye shadow pigments for amazingly long wear
  • Crease-proof, fade-proof, waterproof wear for up to 24 hours
  • Grabs pigment and intensifies eye shadow color
  • Neutralizes any lid discoloration
  • Needle-nose applicator for no-waste, precise dispensing
  • Over 4,600 5-star reviews


Results:

  • 100%* said they would trade in their current eye shadow primer for this one
  • 97%* said this is the best eye shadow primer they've ever used
  • 100%* said this eye shadow primer helped shadow adhere to eyelids
  • 100%* said this eye shadow primer made shadow easier to blend
  • 97%* said this eye shadow primer decreased eye shadow fallout


*Consumer study results

Squeeze out a bead-sized drop and apply to clean lids with fingers to ensure flawless glide and even distribution.
Isododecane, Talc, Cyclopentasiloxane, Disteardimonium Hectorite, Trimethylsiloxysilicate, Polyethylene, Triethylhexanoin, Trihydroxystearin, Sorbitan Sesquioleate, Isopropyl Lanolate, VP/Eicosene Copolymer, Dimethicone, Propylene Carbonate, Phenoxyethanol, PEG-40 Stearate, Tocopherol, Polysilicone-11, Laureth-12, Gold, Mica, Titanium Dioxide (CI 77891), Iron Oxides (CI 77491, CI 77492, CI 77499), Bismuth Oxychloride (CI 77163).

Details+

How to Use+

Ingredients+

Shipping & Coupon Restrictions+

Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
Too FacedShadow Insurance Anti-Crease Eyeshadow Primer
 
4.5

(based on 942 reviews)

92%

of respondents would recommend this to a friend.

Pros

  • Long lasting (768)
  • Easy to apply (730)
  • Smooth look (549)
  • Easy removal (361)
  • Blends well (268)

Cons

  • Creases (47)
  • Fades (29)
  • Difficult removal (19)
  • Difficult to apply (16)
  • Smudges (14)

Best Uses

  • Everyday (770)
  • Going out (428)
  • Sensitive eyes (262)
  • Travel (250)
  • Smokey effect (33)
    • Reviewer Profile:
    • Classic style (347), Natural style (336), Trendy style (189)
    • Skin Tone:
    • Fair (312), Medium (249), Deep (15)

Reviewed by 942 customers

Displaying reviews 1-10

Back to top

Previous | Next »

 
3.0

Good product but not for me

By MakeupLover

from Addison, TX

Verified Buyer

Comments about Too Faced Shadow Insurance Anti-Crease Eyeshadow Primer:

I love the way this product works, but I have to give it a 3 stars because of I had allergic reaction after first time using it. I wish it worked for me cuz I really like how my eyeshadow looked. I gave it to my sister who has a better luck than me

 
5.0

Best eyeshadow base

By Nikki

from Tyler Texas

About Me Classic Style

Verified Buyer

Pros

  • Easy To Apply
  • Long Lasting

Cons

    Best Uses

    • Everyday
    • Going Out
    • Sensitive Eyes
    • Travel

    Comments about Too Faced Shadow Insurance Anti-Crease Eyeshadow Primer:

    Best eye shadow base ever

    • Skin Tone:
    • Fair
     
    4.0

    I will buy this again

    By None

    from Flowood ms

    About Me Natural Style

    Verified Buyer

    Pros

    • Easy To Apply
    • Long Lasting

    Cons

      Best Uses

      • Everyday

      Comments about Too Faced Shadow Insurance Anti-Crease Eyeshadow Primer:

      Love this product.

      • Skin Tone:
      • Fair
       
      5.0

      A must have!

      By Penni

      from Decatur AL

      About Me Natural Style

      Verified Buyer

      Pros

      • Easy To Apply
      • Long Lasting
      • Smooth Look

      Cons

        Best Uses

        • Everyday

        Comments about Too Faced Shadow Insurance Anti-Crease Eyeshadow Primer:

        I use this on my eyes and lips! It brings out the color in any eyeshadow, even the cheaper products! And lasts all day, that's why I use it on my lips! This is a staple in my makeup bag!!

        • Skin Tone:
        • Medium
         
        2.0

        not great

        By sleepy kitty

        from Utah

        Comments about Too Faced Shadow Insurance Anti-Crease Eyeshadow Primer:

        It does a decent job at keeping things in place but it makes my liners and shadows difficult to blend and when I put it near the corner of my eyes (to keep wings in place) it dries white and crusty.

         
        5.0

        Worth every penny

        By Marissa

        from Las Vegas

        Comments about Too Faced Shadow Insurance Anti-Crease Eyeshadow Primer:

        This stuff is amazing

         
        5.0

        One of the best eyeshadow primers I've tried so far!!

        By Faith

        from CT

        About Me Trendy Style

        Verified Buyer

        Pros

        • Blends Well
        • Easy Removal
        • Easy To Apply
        • Good Pigmentation
        • Long Lasting
        • Smooth Look

        Cons

          Best Uses

          • Everyday
          • Sensitive Eyes

          Comments about Too Faced Shadow Insurance Anti-Crease Eyeshadow Primer:

          Lasts a really long time and doesn't crease

          • Skin Tone:
          • Fair
           
          5.0

          Perfect Eyeshadow Base

          By Patti

          from Dallas, TX

          Verified Buyer

          Pros

          • Easy Removal
          • Easy To Apply
          • Long Lasting
          • Smooth Look

          Cons

            Best Uses

            • Everyday

            Comments about Too Faced Shadow Insurance Anti-Crease Eyeshadow Primer:

            I use Two Faced Shadow Insurance Anti-Crease daily before applying my eye shadow. It's the perfect base for me! Eye shadow goes on smoothly and it keeps my eye shadow from fading. Exactly what I was looking for

             
            5.0

            best of the best

            By peony

            from Vermont

            About Me Trendy Style

            Verified Reviewer

            Pros

            • Long Lasting

            Cons

              Best Uses

              • Everyday

              Comments about Too Faced Shadow Insurance Anti-Crease Eyeshadow Primer:

              This has blown away any other shadow primer I've used, including Urban Decay. I thought creasing and fading after a long day with my oily skin were something I had to live with, but while other primers have just delayed that outcome, this one prevents it completely! My one problem with this is since it grips onto shadow, it's very difficult to blend your eye looks on top of this stuff. I've adjusted my application methods to account for this but for someone who loves to play with shadow, it is a bummer. Still, this product works so well I never go without it.

              • Skin Tone:
              • Fair
               
              5.0

              Works great and helps eyeshadow stay

              By Star

              from Beaverton, MI

              About Me Trendy Style

              Verified Buyer

              Pros

              • Blends Well
              • Easy Removal
              • Easy To Apply
              • Long Lasting
              • Smooth Look

              Cons

                Best Uses

                • Everyday
                • Going Out
                • Sensitive Eyes
                • Travel

                Comments about Too Faced Shadow Insurance Anti-Crease Eyeshadow Primer:

                I have very sensitive eyes and this does not clump or irritate them or dry on my eyes leaving flakes like some primers do when your eyes may water. Primer completes your look for a polished appearance.

                • Skin Tone:
                • Fair

                Displaying reviews 1-10

                Back to top

                Previous | Next »

                Q&A

                Product Q&A

                Do you have questions about this product?

                Get answers from in-house experts.

                12 Questions | 12 Answers
                Displaying questions 1-10Previous | Next »
                • Q:

                  Does this make your eyeshadow waterproof? If so, how waterproof (meaning if I was to go swimming, would it stay)?
                  Asked on 5/12/2016 by makeup lover from US

                  1 answer

                  • Brand Expert

                    A:

                    Hi Makeup Lover,

                    Too Faced Shadow Insurance Anti-Crease Eye shadow Primer locks down eye shadows and intensifies color to ensure crease-proof, fade-proof, waterproof wear for up to 24 hours.

                    Answered on 5/16/2016 by Brand Expert from Too Faced Cosmetics
                • Q:

                  Does the shadow insurance primer have to dry completely prior to application of eye shadows? Or should I apply eye shadow while the primer is still wet on the eye lid?
                  Asked on 4/28/2016 by Crystal from USA

                  1 answer

                  • Brand Expert

                    A:

                    Hi Crystal,

                    Apply Shadows directly after applying Shadow Insurance Eye Primer.

                    Answered on 5/4/2016 by Brand Expert from Too Faced Cosmetics
                • Q:

                  If I purchase the face primer, do I still need the eyeshadow primer??
                  Asked on 4/6/2016 by Erica from Georgia, US

                  1 answer

                  • Brand Expert

                    A:

                    Hi Erica,

                    Yes. Shadow Insurance is made for the eye.
                    Shadow insurance, neutralizes lid color, & locks down pigment for up to 24 hours of crease proof, smudge proof wear.

                    Answered on 4/7/2016 by Brand Expert from Too Faced Cosmetics
                • Q:

                  I also use concealer on my eyes will this product work over concealer?
                  Asked on 10/31/2015 by maggie from Discovery Bay

                  1 answer

                  • Staff Expert

                    A:

                    When used in conjunction with concealer, this product should be applied underneath your concealer for best results.

                    Answered on 11/4/2015 by Staff Expert from ULTA Beauty
                • Q:

                  Is this primer water or oil based?
                  Asked on 8/19/2015 by Merry Mermaid from Chino, CA

                  1 answer

                  • Staff Expert

                    A:

                    This product features an anhydrous, silicone-based formula. All ingredients are listed below for easy reference:

                    Isododecane, Talc, Cyclopentasiloxane, Disteardimonium Hectorite, Trimethylsiloxysilicate, Triethylhexanoin, Polyethylene, Trihydroxystearin, Sorbitan Sesquioleate, Isopropyl Lanolate, VP/Eicosene Copolymer, Propylene Carbonate, Dimethicone, PEG-40 Stearate, Phenoxyethanol, Tocopherol, Mica. May Contain: Bismuth Oxychloride (CI 77163), Titanium Dioxide (CI 77891), Iron Oxides (CI 77491, CI 77492, CI 77499).

                    Answered on 8/19/2015 by Staff Expert from ULTA Beauty
                • Q:

                  Is this good for oily eyelids?
                  Asked on 5/25/2015 by syd

                  1 answer

                  • Staff Expert

                    A:

                    Absolutely! For those with oily lids, we definitely recommend using an eye primer such as Shadow Insurance to help extend your eye makeup's wear and to prevent it from creasing, flaking, or transferring.

                    Answered on 5/26/2015 by Staff Expert from ULTA Beauty
                • Q:

                  does this go on before or after powder foundation?
                  Asked on 5/10/2015 by Melly from US

                  1 answer

                  • Staff Expert

                    A:

                    Too Faced Shadow Insurance Primer is applied to clean eyelids prior to eyeshadow application.

                    Answered on 5/11/2015 by Staff Expert from ULTA Beauty
                • Q:

                  Is this product recommended for very sensitive eyes? I have chronic dry eye and have had trouble with another popular primer.
                  Asked on 2/11/2015 by natthebratster from Las Vegas

                  1 answer

                  • Staff Expert

                    A:

                    Shadow Insurance is formulated without parabens, synthetic dyes and fragrances which are common requests for those with sensitivities. This product can be tested at your nearest ULTA store:
                    http://www.ulta.com/ulta/stores/storelocator.jsp

                    Answered on 2/16/2015 by Staff Expert from ULTA.com
                • Q:

                  Does the primer have a color?
                  Asked on 9/18/2014 by Kel from Grand Rapids, Michigan

                  1 answer

                  • Staff Expert

                    A:

                    This product has a nude tint that, once applied, dries down to a colorless finish. It is suitable for all skin tones.

                    Answered on 9/19/2014 by Staff Expert from ULTA.com
                • Q:

                  I've had this product for about a year unused cause I was still using another primer product. Will I still be able to use it since it has been unopened all this time??
                  Asked on 9/16/2014 by Ashadash from Missouri

                  1 answer

                  • Staff Expert

                    A:

                    The shelf life on Shadow Insurance is 36 months, so it should be fine.

                    There will possibly be a little oiliness when the product is first squeezed due to the heating and filling process, but this does go away and is not a sign that the product is old.

                    Answered on 9/22/2014 by Staff Expert from ULTA.com
                Displaying questions 1-10Previous | Next »

                Do you have a question about this product?