ULTA
  • Home
  • / Makeup
  • / Eyes
  • / Primer
  • / Shadow Insurance Primer
Too FacedShadow Insurance Primer
Too Faced

Shadow Insurance Primer

Item #: 2154464

ASK A QUESTION
Details+
Ingredients+
Shipping & Coupon Restrictions+

Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
Too FacedShadow Insurance Primer
 
4.5

(based on 742 reviews)

92%

of respondents would recommend this to a friend.

Pros

  • Long lasting (623)
  • Easy to apply (583)
  • Smooth look (443)
  • Easy removal (286)
  • Blends well (197)

Cons

  • Creases (34)
  • Fades (25)
  • Difficult to apply (16)
  • Difficult removal (15)
  • Smudges (11)

Best Uses

  • Everyday (630)
  • Going out (357)
  • Sensitive eyes (205)
  • Travel (201)
  • Smokey effect (33)
    • Reviewer Profile:
    • Classic style (281), Natural style (269), Trendy style (154)
    • Skin Tone:
    • Fair (227), Medium (166), Deep (10)

Reviewed by 742 customers

Sort by

Displaying reviews 1-10

Back to top

Previous | Next »

 
5.0

LOVE!

By Not Usually a Reviewer

from My Own Little World

About Me Natural Style

Verified Buyer

Pros

  • Really works

Cons

    Best Uses

      Comments about Too Faced Shadow Insurance Primer:

      I tried other eyeshadow primers and they didn't work so I was hesitant to try yet another one. So glad I tried this one! This one actually works! My eyeshadow stays in place - instead of fading and gathering in one spot in the crease of my eyelid. Thrilled!

      • Skin Tone:
      • Fair
       
      5.0

      My Favorite Eye Primer

      By Kathryn laughs

      from Yucaipa, CA

      About Me Natural Style

      Verified Buyer

      Pros

      • Easy Removal
      • Easy To Apply
      • Long Lasting
      • Smooth Look

      Cons

        Best Uses

        • Everyday
        • Going Out
        • Sensitive Eyes
        • Travel

        Comments about Too Faced Shadow Insurance Primer:

        As my subject says this is my all time favorite primer. It blends well with my skin tone and holds my eye shadow for many hours.

        I tend to apply it about 15 minutes before applying eye shadows, so it dries completely before application. Otherwise, I feel like my eye lid is sticking to itself.

        • Skin Tone:
        • Fair
         
        5.0

        the best shadow primer I have ever used

        By Marie

        from Ocklawaha Florida

        Verified Buyer

        Pros

        • Blends Well
        • Easy Removal
        • Easy To Apply
        • Long Lasting

        Cons

          Best Uses

            Comments about Too Faced Shadow Insurance Primer:

            I use it every time I use shadow, and it never fails me it's wonderful product keeps your shadow in place all day until your ready to take it off and it's easy to remove. Love it!

             
            5.0

            Great Product

            By wxxifan

            from West Henrietta, NY

            About Me Classic Style

            Pros

            • Blends Well
            • Easy Removal
            • Easy To Apply
            • Good Colors
            • Good Pigmentation
            • Long Lasting
            • Smooth Look

            Cons

              Best Uses

              • Everyday
              • Going Out
              • Travel

              Comments about Too Faced Shadow Insurance Primer:

              I got my tube in the Too-Faced eye shadow pallet that I ordered online from Ulta. I tried it for the first time yesterday and I love it!!! A little goes a long way, it is light weight and non-greasy. Made a difference in the application of my eye shadows and liner! I'm going to have to try it on my eyebrows as was suggested by another reviewer! I like that it comes in small tube as it makes it easier to squeeze out less. Coverage is good, a little goes a long way.

              • Skin Tone:
              • Medium
               
              5.0

              Love Love Love.!

              By Gibbster

              from Tonopah, NV

              About Me Classic Style

              Pros

              • Blends Well
              • Easy To Apply
              • Long Lasting
              • Smooth Look

              Cons

                Best Uses

                • Everyday
                • Going Out
                • Sensitive Eyes
                • Travel

                Comments about Too Faced Shadow Insurance Primer:

                I love this stuff.! I was about to give up all together on eye shadows until I found Too Faced Primer. It's amazing and keeps my eye shadow looking fabulous for hours upon hours.!

                • Skin Tone:
                • Fair
                 
                4.0

                I would buy this again

                By ali

                from baltimore,md.

                About Me Classic Style

                Verified Buyer

                Pros

                • Blends Well
                • Easy Removal
                • Easy To Apply
                • Good Colors
                • Good Pigmentation
                • Good Variety of Colors
                • Long Lasting
                • Smooth Look

                Cons

                  Best Uses

                  • Everyday
                  • Going Out
                  • Travel

                  Comments about Too Faced Shadow Insurance Primer:

                  went on nicely

                  • Skin Tone:
                  • Medium
                   
                  4.0

                  Great Primer

                  By chance

                  from Seattle

                  About Me Classic Style

                  Verified Buyer

                  Pros

                  • Easy To Apply
                  • Good Pigmentation
                  • Long Lasting
                  • Smooth Look

                  Cons

                  • Creases After Long Day
                  • Fades

                  Best Uses

                  • Everyday
                  • Going Out
                  • Sensitive Eyes
                  • Travel

                  Comments about Too Faced Shadow Insurance Primer:

                  This is great, goes on smoothly but at the end of the day, it creases. I don't have overly oily kids, either.

                  • Skin Tone:
                  • Medium
                   
                  5.0

                  Loved it!

                  By make-up wheels

                  from Chicago, IL

                  About Me Classic Style

                  Verified Buyer

                  Pros

                  • Blends Well
                  • Easy To Apply
                  • Good Pigmentation
                  • Long Lasting
                  • Smooth Look

                  Cons

                    Best Uses

                    • Everyday
                    • Going Out
                    • Sensitive Eyes

                    Comments about Too Faced Shadow Insurance Primer:

                    I have very oily skin, and this is the only primer that works for me. It does not cause me to break out, and it keeps my eye make-up from smudging, smearing or creasing ALL day long! I always make sure I have an extra one so I never run out, or else my eye make-up will only last 1-2 hours.

                    • Skin Tone:
                    • Medium
                     
                    5.0

                    love it!

                    By Ginny

                    from MA

                    About Me Natural Style

                    Verified Buyer

                    Pros

                    • Blends Well
                    • Easy To Apply
                    • Long Lasting
                    • Smooth Look

                    Cons

                      Best Uses

                      • Everyday
                      • Going Out
                      • Sensitive Eyes

                      Comments about Too Faced Shadow Insurance Primer:

                      I use this as my eyebrow primer as well as eyeshadow primer. It works wonder. It does not fade out the color. I used this on my clients and they love how the color last throughout the night.

                      • Skin Tone:
                      • Medium
                       
                      4.0

                      Pretty Decent so far

                      By Luvleopard

                      from NJ

                      About Me Natural Style

                      Verified Buyer

                      Pros

                      • Long Lasting

                      Cons

                        Best Uses

                        • Everyday
                        • Travel

                        Comments about Too Faced Shadow Insurance Primer:

                        I have recently started buying different primers, this w/b one of the highest price so far, my shadow does last, this doesn't make my eyelids look greyish, when wearing alone, so far so good, i will continue to shop for other pricier eye primers, like urban decay, but i will say, this is better then the product called (Jane) in orange salmon, that I bought at ulta, which was cheaper, Too Faced has a good color base.

                        • Skin Tone:
                        • Medium

                        Displaying reviews 1-10

                        Back to top

                        Previous | Next »

                        Q&A

                        Product Q&A

                        Do you have questions about this product?

                        Get answers from in-house experts.

                        4 Questions | 4 Answers
                        Displaying questions 1-4
                        • Q:

                          Does the primer have a color?
                          Asked on 9/18/2014 by Kel from Grand Rapids, Michigan

                          1 answer

                          • Staff Reviewer

                            A:

                            This product has a nude tint that, once applied, dries down to a colorless finish. It is suitable for all skin tones.

                            Answered on 9/19/2014 by Staff Expert from ULTA.com
                        • Q:

                          I've had this product for about a year unused cause I was still using another primer product. Will I still be able to use it since it has been unopened all this time??
                          Asked on 9/16/2014 by Ashadash from Missouri

                          1 answer

                          • Staff Reviewer

                            A:

                            The shelf life on Shadow Insurance is 36 months, so it should be fine.

                            There will possibly be a little oiliness when the product is first squeezed due to the heating and filling process, but this does go away and is not a sign that the product is old.

                            Answered on 9/22/2014 by Staff Expert from ULTA.com
                        • Q:

                          How about eyeliner? Does it help that stay on also?
                          Asked on 8/24/2014 by Renee from 14006

                          1 answer

                          • Staff Reviewer

                            A:

                            Yes, Too Faced Shadow Insurance Primer extends the wear of your eyeliner, too!

                            Answered on 8/27/2014 by Staff Expert from ULTA.com
                        • Q:

                          How many fluid ounces does this contain?
                          Asked on 3/29/2014 by Lizzyh

                          1 answer

                          • Staff Reviewer

                            A:

                            This product's size is 0.35 oz.

                            Answered on 3/31/2014 by Staff Expert from ULTA.com
                        Displaying questions 1-4

                        Do you have a question about this product?