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Too FacedShadow Insurance Primer
Too Faced

Shadow Insurance Primer

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Item #: 2154464

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Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
Too FacedShadow Insurance Primer
 
4.6

(based on 807 reviews)

92%

of respondents would recommend this to a friend.

Pros

  • Long lasting (669)
  • Easy to apply (629)
  • Smooth look (474)
  • Easy removal (311)
  • Blends well (218)

Cons

  • Creases (37)
  • Fades (25)
  • Difficult removal (16)
  • Difficult to apply (16)
  • Smudges (11)

Best Uses

  • Everyday (675)
  • Going out (377)
  • Sensitive eyes (225)
  • Travel (217)
  • Smokey effect (33)
    • Reviewer Profile:
    • Classic style (300), Natural style (293), Trendy style (165)
    • Skin Tone:
    • Fair (258), Medium (190), Deep (12)

Reviewed by 807 customers

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Displaying reviews 1-10

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5.0

Tried and True!

By jojo

from Doylestown, Pa

About Me Classic Style

Verified Buyer

Pros

  • Easy To Apply
  • Eye Shadow Doesn't Crease
  • Long Lasting
  • Smooth Look

Cons

    Best Uses

    • Everyday
    • Going Out
    • Sensitive Eyes
    • Travel

    Comments about Too Faced Shadow Insurance Primer:

    I have used this product for years. Eye shadow doesn't crease from morning until night.

    • Skin Tone:
    • Fair
     
    5.0

    This product works great, I will buy it again!

    By KIMMY

    from BOWMAN, ND

    About Me Natural Style

    Verified Buyer

    Pros

    • Blends Well
    • Easy To Apply
    • Long Lasting

    Cons

      Best Uses

      • Everyday
      • Going Out
      • Sensitive Eyes
      • Travel

      Comments about Too Faced Shadow Insurance Primer:

      This product stays on the eyelid very well for the entire day. I am very impressed with how it keeps the eyeshadow looking fresh all day.

      • Skin Tone:
      • Fair
       
      5.0

      Great producgt

      By Joyce

      from Clayton, NC

      About Me Natural Style

      Verified Buyer

      Pros

      • Easy To Apply
      • Long Lasting

      Cons

        Best Uses

        • Everyday

        Comments about Too Faced Shadow Insurance Primer:

        My eyeshadow stays on for the entire day because I use this product.

        • Skin Tone:
        • Medium
         
        5.0

        Can't live without this stuff!

        By The nurse Kelz

        from Columbus Ohio

        About Me Natural Style

        Verified Buyer

        Pros

        • Keeps eyeshadow in place
        • Long Lasting

        Cons

          Best Uses

          • Before Eyeshadow Applicat
          • Everyday

          Comments about Too Faced Shadow Insurance Primer:

          I use this product everyday that I wear makeup. It helps keep my eyeshadow on all day and no creasing.

          • Skin Tone:
          • Medium
           
          5.0

          Never fails!

          By Cat

          from Sacramento, CA

          About Me Trendy Style

          Verified Buyer

          Pros

            Cons

              Best Uses

                Comments about Too Faced Shadow Insurance Primer:

                I have used this product everyday for over 3 years, and it has never failed me. I've tried several other eye primers, but I always come back to this one. It lasts throughout the entire work day(&longer!) without any irritation. I have sensitive skin, especially around my eyes, and many other primers can make that worse. This primer is definitely a staple!

                • Skin Tone:
                • Medium
                 
                5.0

                More than great!!

                By geryb

                from St George, UT

                About Me Classic Style

                Verified Buyer

                Pros

                • Easy Removal
                • Easy To Apply
                • Long Lasting
                • Smooth Look

                Cons

                  Best Uses

                  • Everyday
                  • Sensitive Eyes

                  Comments about Too Faced Shadow Insurance Primer:

                  This is the best product I have ever used to keep eye make-up on. Others say they work for this but this actually holds up on an oily lid. Normally any shadow or pencil would be sucked into the crease of my lid, but this stuff stops ALL that from happening. So, my eye make-up looks good all day and looks like I just applied it. Wonderful stuff. I apply with a flat brush. Highly recommend!

                  • Skin Tone:
                  • Fair
                   
                  5.0

                  Gets the job done

                  By Nellie

                  from Williamsburg, VA

                  About Me Classic Style

                  Verified Reviewer

                  Pros

                  • Blends Well
                  • Easy Removal
                  • Easy To Apply
                  • Good Colors
                  • Long Lasting
                  • Smooth Look

                  Cons

                    Best Uses

                    • Everyday
                    • Going Out
                    • Sensitive Eyes
                    • Travel

                    Comments about Too Faced Shadow Insurance Primer:

                    It does what it is supposed to do. My eyeshadow stays on longer and the colors show up better. I don't always use an eyeshadow primer, but when I do I can tell the difference.

                    • Skin Tone:
                    • Fair
                     
                    5.0

                    Best primer I've tried

                    By FargoMom

                    from Fargo, ND

                    About Me Classic Style

                    Verified Buyer

                    Pros

                    • Blends Well
                    • Does not crease
                    • Easy To Apply
                    • Long Lasting
                    • Smooth Look

                    Cons

                      Best Uses

                      • Everyday
                      • Going Out
                      • Sensitive Eyes
                      • Travel

                      Comments about Too Faced Shadow Insurance Primer:

                      In heat index 115 degrees , this still didn't crease! I've tried and like Urban Decay and Tarte, but this trumps both! My new fav!

                      • Skin Tone:
                      • Fair
                       
                      5.0

                      LOVE!

                      By cakenall

                      from Fayetteville, NC

                      About Me Trendy Style

                      Verified Buyer

                      Pros

                        Cons

                          Best Uses

                            Comments about Too Faced Shadow Insurance Primer:

                            I have hyper-sensitive skin on my eyelids and I found that this did not irritate them at all. Highly recommend.

                            • Skin Tone:
                            • Medium
                             
                            5.0

                            Love!!!

                            By ccr

                            from Austin, TX

                            About Me Classic Style

                            Verified Buyer

                            Pros

                            • Blends Well
                            • Easy To Apply
                            • Good Variety of Colors
                            • Long Lasting
                            • Smooth Look

                            Cons

                              Best Uses

                              • Everyday
                              • Going Out
                              • Sensitive Eyes
                              • Travel

                              Comments about Too Faced Shadow Insurance Primer:

                              I use this product on a daily basis and it never lets me down. Eyeshadow stays in place all day long...no creasing! It's light, smooth and so easy to apply. Definitely worth the money, love this product!

                              • Skin Tone:
                              • Fair

                              Displaying reviews 1-10

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                              Q&A

                              Product Q&A

                              Do you have questions about this product?

                              Get answers from in-house experts.

                              8 Questions | 8 Answers
                              Displaying questions 1-8
                              • Q:

                                Is this primer water or oil based?
                                Asked on 8/19/2015 by Merry Mermaid from Chino, CA

                                1 answer

                                • Staff Expert

                                  A:

                                  This product features an anhydrous, silicone-based formula. All ingredients are listed below for easy reference:

                                  Isododecane, Talc, Cyclopentasiloxane, Disteardimonium Hectorite, Trimethylsiloxysilicate, Triethylhexanoin, Polyethylene, Trihydroxystearin, Sorbitan Sesquioleate, Isopropyl Lanolate, VP/Eicosene Copolymer, Propylene Carbonate, Dimethicone, PEG-40 Stearate, Phenoxyethanol, Tocopherol, Mica. May Contain: Bismuth Oxychloride (CI 77163), Titanium Dioxide (CI 77891), Iron Oxides (CI 77491, CI 77492, CI 77499).

                                  Answered on 8/19/2015 by Staff Expert from ULTA Beauty
                              • Q:

                                Is this good for oily eyelids?
                                Asked on 5/25/2015 by syd

                                1 answer

                                • Staff Expert

                                  A:

                                  Absolutely! For those with oily lids, we definitely recommend using an eye primer such as Shadow Insurance to help extend your eye makeup's wear and to prevent it from creasing, flaking, or transferring.

                                  Answered on 5/26/2015 by Staff Expert from ULTA Beauty
                              • Q:

                                does this go on before or after powder foundation?
                                Asked on 5/10/2015 by Melly from US

                                1 answer

                                • Staff Expert

                                  A:

                                  Too Faced Shadow Insurance Primer is applied to clean eyelids prior to eyeshadow application.

                                  Answered on 5/11/2015 by Staff Expert from ULTA Beauty
                              • Q:

                                Is this product recommended for very sensitive eyes? I have chronic dry eye and have had trouble with another popular primer.
                                Asked on 2/11/2015 by natthebratster from Las Vegas

                                1 answer

                                • Staff Expert

                                  A:

                                  Shadow Insurance is formulated without parabens, synthetic dyes and fragrances which are common requests for those with sensitivities. This product can be tested at your nearest ULTA store:
                                  http://www.ulta.com/ulta/stores/storelocator.jsp

                                  Answered on 2/16/2015 by Staff Expert from ULTA.com
                              • Q:

                                Does the primer have a color?
                                Asked on 9/18/2014 by Kel from Grand Rapids, Michigan

                                1 answer

                                • Staff Expert

                                  A:

                                  This product has a nude tint that, once applied, dries down to a colorless finish. It is suitable for all skin tones.

                                  Answered on 9/19/2014 by Staff Expert from ULTA.com
                              • Q:

                                I've had this product for about a year unused cause I was still using another primer product. Will I still be able to use it since it has been unopened all this time??
                                Asked on 9/16/2014 by Ashadash from Missouri

                                1 answer

                                • Staff Expert

                                  A:

                                  The shelf life on Shadow Insurance is 36 months, so it should be fine.

                                  There will possibly be a little oiliness when the product is first squeezed due to the heating and filling process, but this does go away and is not a sign that the product is old.

                                  Answered on 9/22/2014 by Staff Expert from ULTA.com
                              • Q:

                                How about eyeliner? Does it help that stay on also?
                                Asked on 8/24/2014 by Renee from 14006

                                1 answer

                                • Staff Expert

                                  A:

                                  Yes, Too Faced Shadow Insurance Primer extends the wear of your eyeliner, too!

                                  Answered on 8/27/2014 by Staff Expert from ULTA.com
                              • Q:

                                How many fluid ounces does this contain?
                                Asked on 3/29/2014 by Lizzyh

                                1 answer

                                • Staff Expert

                                  A:

                                  This product's size is 0.35 oz.

                                  Answered on 3/31/2014 by Staff Expert from ULTA.com
                              Displaying questions 1-8

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