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Too FacedShadow Insurance Primer
Too Faced

Shadow Insurance Primer

Item #: 2154464

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Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
Too FacedShadow Insurance Primer
 
4.5

(based on 745 reviews)

92%

of respondents would recommend this to a friend.

Pros

  • Long lasting (626)
  • Easy to apply (586)
  • Smooth look (446)
  • Easy removal (289)
  • Blends well (199)

Cons

  • Creases (34)
  • Fades (25)
  • Difficult to apply (16)
  • Difficult removal (15)
  • Smudges (11)

Best Uses

  • Everyday (633)
  • Going out (358)
  • Sensitive eyes (207)
  • Travel (202)
  • Smokey effect (33)
    • Reviewer Profile:
    • Classic style (282), Natural style (269), Trendy style (156)
    • Skin Tone:
    • Fair (230), Medium (166), Deep (10)

Reviewed by 745 customers

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Displaying reviews 1-10

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5.0

My one and only shadow primer

By Adriana

from Chicago

About Me Trendy Style

Verified Buyer

Pros

  • Easy Removal
  • Easy To Apply
  • Long Lasting
  • Smooth Look

Cons

    Best Uses

    • Everyday

    Comments about Too Faced Shadow Insurance Primer:

    I only use this shadow primer. Have been using it for years and I love it. My eye shadows never crease and the tube lasts months.

    • Skin Tone:
    • Fair
     
    5.0

    Love it!

    By Amberline

    from Modesto, CA

    About Me Classic Style

    Verified Buyer

    Pros

    • Blends Well
    • Easy Removal
    • Easy To Apply
    • Long Lasting
    • Smooth Look

    Cons

      Best Uses

      • Everyday
      • Sensitive Eyes

      Comments about Too Faced Shadow Insurance Primer:

      Awesome shadow primer, and doesn't cause me sensitivity at all. I have used Urban Decay shadow primer, it caused sensitivity for me. This is a very good product.

      • Skin Tone:
      • Fair
       
      5.0

      best I've used

      By Pam

      from Biloxi

      About Me Trendy Style

      Verified Buyer

      Pros

      • Blends Well
      • Easy Removal
      • Easy To Apply
      • Eyeshadow Stays
      • Long Lasting
      • Smooth Look

      Cons

        Best Uses

        • Everyday
        • Going Out
        • Sensitive Eyes
        • Travel

        Comments about Too Faced Shadow Insurance Primer:

        Shadow insurance is amazing. It keeps my shadow looking great all day. It doesn't crease or flake off. The best shadow primer I have found. Its so good I'm not even looking for another brand

        • Skin Tone:
        • Fair
         
        5.0

        LOVE!

        By Not Usually a Reviewer

        from My Own Little World

        About Me Natural Style

        Verified Buyer

        Pros

        • Really works

        Cons

          Best Uses

            Comments about Too Faced Shadow Insurance Primer:

            I tried other eyeshadow primers and they didn't work so I was hesitant to try yet another one. So glad I tried this one! This one actually works! My eyeshadow stays in place - instead of fading and gathering in one spot in the crease of my eyelid. Thrilled!

            • Skin Tone:
            • Fair
             
            5.0

            My Favorite Eye Primer

            By Kathryn laughs

            from Yucaipa, CA

            About Me Natural Style

            Verified Buyer

            Pros

            • Easy Removal
            • Easy To Apply
            • Long Lasting
            • Smooth Look

            Cons

              Best Uses

              • Everyday
              • Going Out
              • Sensitive Eyes
              • Travel

              Comments about Too Faced Shadow Insurance Primer:

              As my subject says this is my all time favorite primer. It blends well with my skin tone and holds my eye shadow for many hours.

              I tend to apply it about 15 minutes before applying eye shadows, so it dries completely before application. Otherwise, I feel like my eye lid is sticking to itself.

              • Skin Tone:
              • Fair
               
              5.0

              the best shadow primer I have ever used

              By Marie

              from Ocklawaha Florida

              Verified Buyer

              Pros

              • Blends Well
              • Easy Removal
              • Easy To Apply
              • Long Lasting

              Cons

                Best Uses

                  Comments about Too Faced Shadow Insurance Primer:

                  I use it every time I use shadow, and it never fails me it's wonderful product keeps your shadow in place all day until your ready to take it off and it's easy to remove. Love it!

                   
                  5.0

                  Great Product

                  By wxxifan

                  from West Henrietta, NY

                  About Me Classic Style

                  Pros

                  • Blends Well
                  • Easy Removal
                  • Easy To Apply
                  • Good Colors
                  • Good Pigmentation
                  • Long Lasting
                  • Smooth Look

                  Cons

                    Best Uses

                    • Everyday
                    • Going Out
                    • Travel

                    Comments about Too Faced Shadow Insurance Primer:

                    I got my tube in the Too-Faced eye shadow pallet that I ordered online from Ulta. I tried it for the first time yesterday and I love it!!! A little goes a long way, it is light weight and non-greasy. Made a difference in the application of my eye shadows and liner! I'm going to have to try it on my eyebrows as was suggested by another reviewer! I like that it comes in small tube as it makes it easier to squeeze out less. Coverage is good, a little goes a long way.

                    • Skin Tone:
                    • Medium
                     
                    5.0

                    Love Love Love.!

                    By Gibbster

                    from Tonopah, NV

                    About Me Classic Style

                    Pros

                    • Blends Well
                    • Easy To Apply
                    • Long Lasting
                    • Smooth Look

                    Cons

                      Best Uses

                      • Everyday
                      • Going Out
                      • Sensitive Eyes
                      • Travel

                      Comments about Too Faced Shadow Insurance Primer:

                      I love this stuff.! I was about to give up all together on eye shadows until I found Too Faced Primer. It's amazing and keeps my eye shadow looking fabulous for hours upon hours.!

                      • Skin Tone:
                      • Fair
                       
                      4.0

                      I would buy this again

                      By ali

                      from baltimore,md.

                      About Me Classic Style

                      Verified Buyer

                      Pros

                      • Blends Well
                      • Easy Removal
                      • Easy To Apply
                      • Good Colors
                      • Good Pigmentation
                      • Good Variety of Colors
                      • Long Lasting
                      • Smooth Look

                      Cons

                        Best Uses

                        • Everyday
                        • Going Out
                        • Travel

                        Comments about Too Faced Shadow Insurance Primer:

                        went on nicely

                        • Skin Tone:
                        • Medium
                         
                        4.0

                        Great Primer

                        By chance

                        from Seattle

                        About Me Classic Style

                        Verified Buyer

                        Pros

                        • Easy To Apply
                        • Good Pigmentation
                        • Long Lasting
                        • Smooth Look

                        Cons

                        • Creases After Long Day
                        • Fades

                        Best Uses

                        • Everyday
                        • Going Out
                        • Sensitive Eyes
                        • Travel

                        Comments about Too Faced Shadow Insurance Primer:

                        This is great, goes on smoothly but at the end of the day, it creases. I don't have overly oily kids, either.

                        • Skin Tone:
                        • Medium

                        Displaying reviews 1-10

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                        Q&A

                        Product Q&A

                        Do you have questions about this product?

                        Get answers from in-house experts.

                        4 Questions | 4 Answers
                        Displaying questions 1-4
                        • Q:

                          Does the primer have a color?
                          Asked on 9/18/2014 by Kel from Grand Rapids, Michigan

                          1 answer

                          • Staff Reviewer

                            A:

                            This product has a nude tint that, once applied, dries down to a colorless finish. It is suitable for all skin tones.

                            Answered on 9/19/2014 by Staff Expert from ULTA.com
                        • Q:

                          I've had this product for about a year unused cause I was still using another primer product. Will I still be able to use it since it has been unopened all this time??
                          Asked on 9/16/2014 by Ashadash from Missouri

                          1 answer

                          • Staff Reviewer

                            A:

                            The shelf life on Shadow Insurance is 36 months, so it should be fine.

                            There will possibly be a little oiliness when the product is first squeezed due to the heating and filling process, but this does go away and is not a sign that the product is old.

                            Answered on 9/22/2014 by Staff Expert from ULTA.com
                        • Q:

                          How about eyeliner? Does it help that stay on also?
                          Asked on 8/24/2014 by Renee from 14006

                          1 answer

                          • Staff Reviewer

                            A:

                            Yes, Too Faced Shadow Insurance Primer extends the wear of your eyeliner, too!

                            Answered on 8/27/2014 by Staff Expert from ULTA.com
                        • Q:

                          How many fluid ounces does this contain?
                          Asked on 3/29/2014 by Lizzyh

                          1 answer

                          • Staff Reviewer

                            A:

                            This product's size is 0.35 oz.

                            Answered on 3/31/2014 by Staff Expert from ULTA.com
                        Displaying questions 1-4

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