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Too FacedShadow Insurance Primer
Too Faced

Shadow Insurance Primer

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Item #: 2154464

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Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
Too FacedShadow Insurance Primer
 
4.6

(based on 787 reviews)

92%

of respondents would recommend this to a friend.

Pros

  • Long lasting (655)
  • Easy to apply (615)
  • Smooth look (465)
  • Easy removal (306)
  • Blends well (211)

Cons

  • Creases (36)
  • Fades (25)
  • Difficult removal (16)
  • Difficult to apply (16)
  • Smudges (11)

Best Uses

  • Everyday (660)
  • Going out (372)
  • Sensitive eyes (219)
  • Travel (212)
  • Smokey effect (33)
    • Reviewer Profile:
    • Classic style (291), Natural style (285), Trendy style (163)
    • Skin Tone:
    • Fair (246), Medium (183), Deep (12)

Reviewed by 787 customers

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Displaying reviews 1-10

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5.0

Works like a charm!

By ally

from kalamazoo, mi

Verified Reviewer

Pros

  • Easy Removal
  • Easy To Apply
  • Long Lasting

Cons

    Best Uses

    • Everyday
    • Going Out
    • Travel

    Comments about Too Faced Shadow Insurance Primer:

    I have the Wet N Wild Fergie shadow primer and heard this was a dupe for it, and let me say, no way is it a dupe - this is SO MUCH BETTER. You get what you pay for when it comes to this! It's awesome! I use it under powder shadows (like Too Faced chocolate bar) and it makes them last alllll day with no creasing. It's creamy, not thick, and the champagne color blends right into my lid color. It comes off easily with the almay make up remover pads. I will never go without this!

    • Skin Tone:
    • Fair
     
    5.0

    i like it

    By charlene

    from rogers, arkansas

    About Me Natural Style

    Verified Buyer

    Pros

    • Easy To Apply
    • Smooth Look

    Cons

      Best Uses

      • Everyday

      Comments about Too Faced Shadow Insurance Primer:

      It is a good base for eye shadow.

      • Skin Tone:
      • Medium
       
      5.0

      LOVE IT!!

      By Bon54

      from Gladwin, MI

      About Me Trendy Style

      Verified Buyer

      Pros

      • THE BEST

      Cons

        Best Uses

          Comments about Too Faced Shadow Insurance Primer:

          I was skeptical, but this primer is AWESOME!! Shadow stays put, even after a 7 hour sleep.. No creasing what so ever.. Highly recommend giving it a try..

          • Skin Tone:
          • Medium
           
          5.0

          Love

          By Sweetartt

          from Birmingham,AL

          About Me Natural Style

          Verified Buyer

          Pros

          • I love it

          Cons

            Best Uses

              Comments about Too Faced Shadow Insurance Primer:

              It's good for oily eyelids.

              • Skin Tone:
              • Deep
               
              5.0

              Oily lids

              By Nessy

              from boise, ID

              About Me Trendy Style

              Pros

              • Blends Well
              • Easy Removal
              • Good Pigmentation
              • Long Lasting

              Cons

                Best Uses

                • Everyday
                • Going Out

                Comments about Too Faced Shadow Insurance Primer:

                I have tried a lot of eye primers.
                Benefit, Urban Decay , Nars
                And this is by far the best.

                • Skin Tone:
                • Medium
                 
                5.0

                No creases on your lids!

                By Sassy 1

                from Scottsdale, AZ

                About Me Classic Style

                Verified Buyer

                Pros

                • Easy To Apply
                • Long Lasting
                • Smooth Look

                Cons

                  Best Uses

                  • Everyday

                  Comments about Too Faced Shadow Insurance Primer:

                  This product keeps your eyeshadow in place, without creases, all day long!

                  • Skin Tone:
                  • Medium
                   
                  5.0

                  Nice consistency

                  By flomote

                  from Lakeland, FL

                  About Me Natural Style

                  Verified Buyer

                  Pros

                  • Blends Well
                  • Easy To Apply
                  • Long Lasting

                  Cons

                    Best Uses

                    • Everyday
                    • Travel

                    Comments about Too Faced Shadow Insurance Primer:

                    This is my holy grail eye shadow primer. The consistency is more like a lotion than a cream so it glides on very easily. It helps my eye shadow stay on all day and keeps it from creasing. Some of the other primers are thicker and takes more effort to smooth on the eye lids. This one glides on very smoothly.

                    • Skin Tone:
                    • Medium
                     
                    5.0

                    gotta have it

                    By GG

                    from san antonio TX

                    About Me Natural Style

                    Verified Buyer

                    Pros

                    • Smooth Look

                    Cons

                      Best Uses

                      • Everyday

                      Comments about Too Faced Shadow Insurance Primer:

                      primer on eye lid before eye shadow is applied

                      • Skin Tone:
                      • Medium
                       
                      5.0

                      Love this stuff, works so well!

                      By sixpakc

                      from Mechanicsburg, PA

                      About Me Classic Style

                      Verified Reviewer

                      Pros

                      • Blends Well
                      • Easy Removal
                      • Easy To Apply
                      • Long Lasting
                      • Smooth Look

                      Cons

                        Best Uses

                        • Everyday
                        • Keeps Makeup In Place
                        • Sensitive Eyes

                        Comments about Too Faced Shadow Insurance Primer:

                        I have been using this product for years, it is so wonderful. I apply it to both eyelids and let set for 30 seconds, then apply eye shadow (Ulta brand). At the end of the day, the eye shadow is still there. I've also used this as a primer under my eyes to keep my foundation in place and it works perfectly for that as well. I don't have a ton of products in my beauty arsenal but I can say I'll always have this.

                        • Skin Tone:
                        • Fair
                         
                        4.0

                        Best Primer out there

                        By Ke

                        from Fl

                        Verified Buyer

                        Pros

                        • Blends Well
                        • Easy Removal
                        • Easy To Apply
                        • Good Colors
                        • Good Pigmentation
                        • Good Variety of Colors
                        • Long Lasting
                        • Smooth Look

                        Cons

                          Best Uses

                          • Everyday
                          • Going Out
                          • Sensitive Eyes
                          • Travel

                          Comments about Too Faced Shadow Insurance Primer:

                          The best eyeshadow primer ever

                          • Skin Tone:
                          • Fair

                          Displaying reviews 1-10

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                          Q&A

                          Product Q&A

                          Do you have questions about this product?

                          Get answers from in-house experts.

                          6 Questions | 6 Answers
                          Displaying questions 1-6
                          • Q:

                            does this go on before or after powder foundation?
                            Asked on 5/10/2015 by Melly from US

                            1 answer

                            • Staff Reviewer

                              A:

                              Too Faced Shadow Insurance Primer is applied to clean eyelids prior to eyeshadow application.

                              Answered on 5/11/2015 by Staff Expert from ULTA Beauty
                          • Q:

                            Is this product recommended for very sensitive eyes? I have chronic dry eye and have had trouble with another popular primer.
                            Asked on 2/11/2015 by natthebratster from Las Vegas

                            1 answer

                            • Staff Reviewer

                              A:

                              Shadow Insurance is formulated without parabens, synthetic dyes and fragrances which are common requests for those with sensitivities. This product can be tested at your nearest ULTA store:
                              http://www.ulta.com/ulta/stores/storelocator.jsp

                              Answered on 2/16/2015 by Staff Expert from ULTA.com
                          • Q:

                            Does the primer have a color?
                            Asked on 9/18/2014 by Kel from Grand Rapids, Michigan

                            1 answer

                            • Staff Reviewer

                              A:

                              This product has a nude tint that, once applied, dries down to a colorless finish. It is suitable for all skin tones.

                              Answered on 9/19/2014 by Staff Expert from ULTA.com
                          • Q:

                            I've had this product for about a year unused cause I was still using another primer product. Will I still be able to use it since it has been unopened all this time??
                            Asked on 9/16/2014 by Ashadash from Missouri

                            1 answer

                            • Staff Reviewer

                              A:

                              The shelf life on Shadow Insurance is 36 months, so it should be fine.

                              There will possibly be a little oiliness when the product is first squeezed due to the heating and filling process, but this does go away and is not a sign that the product is old.

                              Answered on 9/22/2014 by Staff Expert from ULTA.com
                          • Q:

                            How about eyeliner? Does it help that stay on also?
                            Asked on 8/24/2014 by Renee from 14006

                            1 answer

                            • Staff Reviewer

                              A:

                              Yes, Too Faced Shadow Insurance Primer extends the wear of your eyeliner, too!

                              Answered on 8/27/2014 by Staff Expert from ULTA.com
                          • Q:

                            How many fluid ounces does this contain?
                            Asked on 3/29/2014 by Lizzyh

                            1 answer

                            • Staff Reviewer

                              A:

                              This product's size is 0.35 oz.

                              Answered on 3/31/2014 by Staff Expert from ULTA.com
                          Displaying questions 1-6

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