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Too FacedShadow Insurance Primer
Too Faced

Shadow Insurance Primer

Item #: 2154464

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Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
Too FacedShadow Insurance Primer
 
4.5

(based on 776 reviews)

92%

of respondents would recommend this to a friend.

Pros

  • Long lasting (648)
  • Easy to apply (608)
  • Smooth look (459)
  • Easy removal (301)
  • Blends well (207)

Cons

  • Creases (36)
  • Fades (25)
  • Difficult removal (16)
  • Difficult to apply (16)
  • Smudges (11)

Best Uses

  • Everyday (651)
  • Going out (368)
  • Sensitive eyes (216)
  • Travel (208)
  • Smokey effect (33)
    • Reviewer Profile:
    • Classic style (288), Natural style (281), Trendy style (161)
    • Skin Tone:
    • Fair (243), Medium (176), Deep (11)

Reviewed by 776 customers

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Displaying reviews 1-10

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5.0

Love this product

By Amahon

from Ohio

About Me Natural Style

Verified Buyer

Pros

  • Last all day

Cons

  • Too Much Oil If Sits

Best Uses

    Comments about Too Faced Shadow Insurance Primer:

    Wanted to try a new primer, bought this after using urban decay primer. Even tho when I don't use it for a few days and a bunch of oil comes out (even after shaking and mixing) it seems to hold better than urban decay primer

    • Skin Tone:
    • Medium
     
    5.0

    liquid gold

    By aragsdale05

    from Tulsa, Oklahoma

    Comments about Too Faced Shadow Insurance Primer:

    This product works well and keeps true when it says it's lasts all day. I rub my eyes and no mess. Makes the eye shadow pop and stay put.

     
    5.0

    A must have..

    By Miss Angie

    from Winchester, TN

    About Me Classic Style

    Verified Buyer

    Pros

    • Blends Well
    • Easy To Apply
    • Long Lasting
    • Smooth Look

    Cons

      Best Uses

      • Everyday
      • Going Out
      • Sensitive Eyes

      Comments about Too Faced Shadow Insurance Primer:

      I always had trouble with my eyeshadow collecting in my eye creases, with this,product my eyeshadow stays smooth all day long!

      • Skin Tone:
      • Fair

      (1 of 1 customers found this review helpful)

       
      5.0

      Lasts Forever

      By Sarah

      from Davenport, IA

      Comments about Too Faced Shadow Insurance Primer:

      I will never use another product! This primer outlasts all others I have ever tried. I can sleep all night and my eye shadow will still be on the next morning! It's amazing and it enhances the color of my shadow. I only use too faced eye shadows so I don't know how it works with any others but I'm sure just as good! So worth spending the $ on it! An it lasts forever!

      (1 of 1 customers found this review helpful)

       
      1.0

      I wasn't impressed

      By make up geek

      from portland

      Comments about Too Faced Shadow Insurance Primer:

      I don't recommen to girls with oily eyelids. it made my eye shadow crease in within hours. I thought I was going yo be impressed after all the good reviews. it just didn't work for me.

      (1 of 1 customers found this review helpful)

       
      3.0

      It will do

      By YT

      from san Antonio, tx

      About Me Classic Style

      Verified Buyer

      Pros

        Cons

          Best Uses

            Comments about Too Faced Shadow Insurance Primer:

            eyeshadow lasts longer. I could not tell a difference in color intensity vs. No primer.

            • Skin Tone:
            • Deep

            (1 of 1 customers found this review helpful)

             
            4.0

            Pretty similar

            By Ryn

            from Virginia

            About Me Trendy Style

            Verified Buyer

            Pros

            • Easy Removal
            • Easy To Apply
            • Long Lasting

            Cons

            • Creases

            Best Uses

            • Everyday
            • Going Out

            Comments about Too Faced Shadow Insurance Primer:

            I feel like the ud primer potion and this work pretty much the same. That being said no major complaints it creases occasionally but I tend to work long hours and move around quite a lot at work.

            • Skin Tone:
            • Fair

            (1 of 1 customers found this review helpful)

             
            5.0

            THE ONLY EYE SHADOWPRIMER I USE

            By Multi-Palette Girl

            from Warwick, RI

            About Me Classic Style

            Verified Buyer

            Pros

            • Easy Removal
            • Easy To Apply
            • Long Lasting
            • Smooth Look

            Cons

              Best Uses

              • Everyday
              • Sensitive Eyes

              Comments about Too Faced Shadow Insurance Primer:

              I use this product every time I wear eye makeup. It holds the eye shadow all day and makes the colors look even and bright. There are no creases with this product. I can tell when I don't use it. I have no negatives!

               
              5.0

              Daily essential

              By Mbon

              from Gainesville, FL

              About Me Natural Style

              Verified Buyer

              Pros

              • Easy To Apply
              • Long Lasting
              • Smooth Look

              Cons

                Best Uses

                • Going Out
                • Travel

                Comments about Too Faced Shadow Insurance Primer:

                I use this product for special occasions when I use heavier eye makeup. I use to always have a problem with smudging eyeliner until I started using this product.

                • Skin Tone:
                • Fair
                 
                5.0

                Never go without this!!!

                By B-Beauty

                from St. Paul, MN

                Verified Buyer

                Pros

                • Easy Removal
                • Easy To Apply
                • Long Lasting
                • Smooth Look

                Cons

                  Best Uses

                  • Everyday
                  • Going Out
                  • Sensitive Eyes
                  • Travel

                  Comments about Too Faced Shadow Insurance Primer:

                  I used to suffer from the dreaded eyelid crease everyday, no matter what I did, and no matter how good of an eye shadow I bought. This primer allows me to use ALL eye shadows and not worry about creasing. Best of all, it works all day!!!

                  • Skin Tone:
                  • Fair

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                  Q&A

                  Product Q&A

                  Do you have questions about this product?

                  Get answers from in-house experts.

                  5 Questions | 5 Answers
                  Displaying questions 1-5
                  • Q:

                    Is this product recommended for very sensitive eyes? I have chronic dry eye and have had trouble with another popular primer.
                    Asked on 2/11/2015 by natthebratster from Las Vegas

                    1 answer

                    • Staff Reviewer

                      A:

                      Shadow Insurance is formulated without parabens, synthetic dyes and fragrances which are common requests for those with sensitivities. This product can be tested at your nearest ULTA store:
                      http://www.ulta.com/ulta/stores/storelocator.jsp

                      Answered on 2/16/2015 by Staff Expert from ULTA.com
                  • Q:

                    Does the primer have a color?
                    Asked on 9/18/2014 by Kel from Grand Rapids, Michigan

                    1 answer

                    • Staff Reviewer

                      A:

                      This product has a nude tint that, once applied, dries down to a colorless finish. It is suitable for all skin tones.

                      Answered on 9/19/2014 by Staff Expert from ULTA.com
                  • Q:

                    I've had this product for about a year unused cause I was still using another primer product. Will I still be able to use it since it has been unopened all this time??
                    Asked on 9/16/2014 by Ashadash from Missouri

                    1 answer

                    • Staff Reviewer

                      A:

                      The shelf life on Shadow Insurance is 36 months, so it should be fine.

                      There will possibly be a little oiliness when the product is first squeezed due to the heating and filling process, but this does go away and is not a sign that the product is old.

                      Answered on 9/22/2014 by Staff Expert from ULTA.com
                  • Q:

                    How about eyeliner? Does it help that stay on also?
                    Asked on 8/24/2014 by Renee from 14006

                    1 answer

                    • Staff Reviewer

                      A:

                      Yes, Too Faced Shadow Insurance Primer extends the wear of your eyeliner, too!

                      Answered on 8/27/2014 by Staff Expert from ULTA.com
                  • Q:

                    How many fluid ounces does this contain?
                    Asked on 3/29/2014 by Lizzyh

                    1 answer

                    • Staff Reviewer

                      A:

                      This product's size is 0.35 oz.

                      Answered on 3/31/2014 by Staff Expert from ULTA.com
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