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Too FacedShadow Insurance Primer
Too Faced

Shadow Insurance Primer

Item #: 2154464

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Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
Too FacedShadow Insurance Primer
 
4.5

(based on 741 reviews)

92%

of respondents would recommend this to a friend.

Pros

  • Long lasting (623)
  • Easy to apply (583)
  • Smooth look (443)
  • Easy removal (286)
  • Blends well (197)

Cons

  • Creases (34)
  • Fades (25)
  • Difficult to apply (16)
  • Difficult removal (15)
  • Smudges (11)

Best Uses

  • Everyday (630)
  • Going out (357)
  • Sensitive eyes (205)
  • Travel (201)
  • Smokey effect (33)
    • Reviewer Profile:
    • Classic style (281), Natural style (268), Trendy style (154)
    • Skin Tone:
    • Fair (226), Medium (166), Deep (10)

Reviewed by 741 customers

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Displaying reviews 1-10

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5.0

My Favorite Eye Primer

By Kathryn laughs

from Yucaipa, CA

About Me Natural Style

Verified Buyer

Pros

  • Easy Removal
  • Easy To Apply
  • Long Lasting
  • Smooth Look

Cons

    Best Uses

    • Everyday
    • Going Out
    • Sensitive Eyes
    • Travel

    Comments about Too Faced Shadow Insurance Primer:

    As my subject says this is my all time favorite primer. It blends well with my skin tone and holds my eye shadow for many hours.

    I tend to apply it about 15 minutes before applying eye shadows, so it dries completely before application. Otherwise, I feel like my eye lid is sticking to itself.

    • Skin Tone:
    • Fair
     
    5.0

    the best shadow primer I have ever used

    By Marie

    from Ocklawaha Florida

    Verified Buyer

    Pros

    • Blends Well
    • Easy Removal
    • Easy To Apply
    • Long Lasting

    Cons

      Best Uses

        Comments about Too Faced Shadow Insurance Primer:

        I use it every time I use shadow, and it never fails me it's wonderful product keeps your shadow in place all day until your ready to take it off and it's easy to remove. Love it!

         
        5.0

        Great Product

        By wxxifan

        from West Henrietta, NY

        About Me Classic Style

        Pros

        • Blends Well
        • Easy Removal
        • Easy To Apply
        • Good Colors
        • Good Pigmentation
        • Long Lasting
        • Smooth Look

        Cons

          Best Uses

          • Everyday
          • Going Out
          • Travel

          Comments about Too Faced Shadow Insurance Primer:

          I got my tube in the Too-Faced eye shadow pallet that I ordered online from Ulta. I tried it for the first time yesterday and I love it!!! A little goes a long way, it is light weight and non-greasy. Made a difference in the application of my eye shadows and liner! I'm going to have to try it on my eyebrows as was suggested by another reviewer! I like that it comes in small tube as it makes it easier to squeeze out less. Coverage is good, a little goes a long way.

          • Skin Tone:
          • Medium
           
          5.0

          Love Love Love.!

          By Gibbster

          from Tonopah, NV

          About Me Classic Style

          Pros

          • Blends Well
          • Easy To Apply
          • Long Lasting
          • Smooth Look

          Cons

            Best Uses

            • Everyday
            • Going Out
            • Sensitive Eyes
            • Travel

            Comments about Too Faced Shadow Insurance Primer:

            I love this stuff.! I was about to give up all together on eye shadows until I found Too Faced Primer. It's amazing and keeps my eye shadow looking fabulous for hours upon hours.!

            • Skin Tone:
            • Fair
             
            4.0

            I would buy this again

            By ali

            from baltimore,md.

            About Me Classic Style

            Verified Buyer

            Pros

            • Blends Well
            • Easy Removal
            • Easy To Apply
            • Good Colors
            • Good Pigmentation
            • Good Variety of Colors
            • Long Lasting
            • Smooth Look

            Cons

              Best Uses

              • Everyday
              • Going Out
              • Travel

              Comments about Too Faced Shadow Insurance Primer:

              went on nicely

              • Skin Tone:
              • Medium
               
              4.0

              Great Primer

              By chance

              from Seattle

              About Me Classic Style

              Verified Buyer

              Pros

              • Easy To Apply
              • Good Pigmentation
              • Long Lasting
              • Smooth Look

              Cons

              • Creases After Long Day
              • Fades

              Best Uses

              • Everyday
              • Going Out
              • Sensitive Eyes
              • Travel

              Comments about Too Faced Shadow Insurance Primer:

              This is great, goes on smoothly but at the end of the day, it creases. I don't have overly oily kids, either.

              • Skin Tone:
              • Medium
               
              5.0

              Loved it!

              By make-up wheels

              from Chicago, IL

              About Me Classic Style

              Verified Buyer

              Pros

              • Blends Well
              • Easy To Apply
              • Good Pigmentation
              • Long Lasting
              • Smooth Look

              Cons

                Best Uses

                • Everyday
                • Going Out
                • Sensitive Eyes

                Comments about Too Faced Shadow Insurance Primer:

                I have very oily skin, and this is the only primer that works for me. It does not cause me to break out, and it keeps my eye make-up from smudging, smearing or creasing ALL day long! I always make sure I have an extra one so I never run out, or else my eye make-up will only last 1-2 hours.

                • Skin Tone:
                • Medium
                 
                5.0

                love it!

                By Ginny

                from MA

                About Me Natural Style

                Verified Buyer

                Pros

                • Blends Well
                • Easy To Apply
                • Long Lasting
                • Smooth Look

                Cons

                  Best Uses

                  • Everyday
                  • Going Out
                  • Sensitive Eyes

                  Comments about Too Faced Shadow Insurance Primer:

                  I use this as my eyebrow primer as well as eyeshadow primer. It works wonder. It does not fade out the color. I used this on my clients and they love how the color last throughout the night.

                  • Skin Tone:
                  • Medium
                   
                  4.0

                  Pretty Decent so far

                  By Luvleopard

                  from NJ

                  About Me Natural Style

                  Verified Buyer

                  Pros

                  • Long Lasting

                  Cons

                    Best Uses

                    • Everyday
                    • Travel

                    Comments about Too Faced Shadow Insurance Primer:

                    I have recently started buying different primers, this w/b one of the highest price so far, my shadow does last, this doesn't make my eyelids look greyish, when wearing alone, so far so good, i will continue to shop for other pricier eye primers, like urban decay, but i will say, this is better then the product called (Jane) in orange salmon, that I bought at ulta, which was cheaper, Too Faced has a good color base.

                    • Skin Tone:
                    • Medium

                    (1 of 1 customers found this review helpful)

                     
                    4.0

                    Love this product

                    By kelskabob

                    from Ravenswood, WV

                    About Me Classic Style

                    Verified Buyer

                    Pros

                    • Shadow Stays On Forever

                    Cons

                    • Creases

                    Best Uses

                    • Everyday

                    Comments about Too Faced Shadow Insurance Primer:

                    Really love this. My eye shadows stays on all day and doesn't crease or come off until I remove it. When applying, it tends to crease up if you use too much so just take a very small amount and dab all over lid. Very impressed!

                    • Skin Tone:
                    • Fair

                    Displaying reviews 1-10

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                    Q&A

                    Product Q&A

                    Do you have questions about this product?

                    Get answers from in-house experts.

                    4 Questions | 4 Answers
                    Displaying questions 1-4
                    • Q:

                      Does the primer have a color?
                      Asked on 9/18/2014 by Kel from Grand Rapids, Michigan

                      1 answer

                      • Staff Reviewer

                        A:

                        This product has a nude tint that, once applied, dries down to a colorless finish. It is suitable for all skin tones.

                        Answered on 9/19/2014 by Staff Expert from ULTA.com
                    • Q:

                      I've had this product for about a year unused cause I was still using another primer product. Will I still be able to use it since it has been unopened all this time??
                      Asked on 9/16/2014 by Ashadash from Missouri

                      1 answer

                      • Staff Reviewer

                        A:

                        The shelf life on Shadow Insurance is 36 months, so it should be fine.

                        There will possibly be a little oiliness when the product is first squeezed due to the heating and filling process, but this does go away and is not a sign that the product is old.

                        Answered on 9/22/2014 by Staff Expert from ULTA.com
                    • Q:

                      How about eyeliner? Does it help that stay on also?
                      Asked on 8/24/2014 by Renee from 14006

                      1 answer

                      • Staff Reviewer

                        A:

                        Yes, Too Faced Shadow Insurance Primer extends the wear of your eyeliner, too!

                        Answered on 8/27/2014 by Staff Expert from ULTA.com
                    • Q:

                      How many fluid ounces does this contain?
                      Asked on 3/29/2014 by Lizzyh

                      1 answer

                      • Staff Reviewer

                        A:

                        This product's size is 0.35 oz.

                        Answered on 3/31/2014 by Staff Expert from ULTA.com
                    Displaying questions 1-4

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