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Too FacedShadow Insurance Primer
Too Faced

Shadow Insurance Primer

Item #: 2154464

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Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
Too FacedShadow Insurance Primer
 
4.6

(based on 770 reviews)

92%

of respondents would recommend this to a friend.

Pros

  • Long lasting (647)
  • Easy to apply (607)
  • Smooth look (458)
  • Easy removal (301)
  • Blends well (206)

Cons

  • Creases (36)
  • Fades (25)
  • Difficult removal (16)
  • Difficult to apply (16)
  • Smudges (11)

Best Uses

  • Everyday (650)
  • Going out (367)
  • Sensitive eyes (215)
  • Travel (208)
  • Smokey effect (33)
    • Reviewer Profile:
    • Classic style (286), Natural style (280), Trendy style (161)
    • Skin Tone:
    • Fair (242), Medium (175), Deep (10)

Reviewed by 770 customers

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4.0

Pretty similar

By Ryn

from Virginia

About Me Trendy Style

Verified Buyer

Pros

  • Easy Removal
  • Easy To Apply
  • Long Lasting

Cons

  • Creases

Best Uses

  • Everyday
  • Going Out

Comments about Too Faced Shadow Insurance Primer:

I feel like the ud primer potion and this work pretty much the same. That being said no major complaints it creases occasionally but I tend to work long hours and move around quite a lot at work.

  • Skin Tone:
  • Fair
 
5.0

THE ONLY EYE SHADOWPRIMER I USE

By Multi-Palette Girl

from Warwick, RI

About Me Classic Style

Verified Buyer

Pros

  • Easy Removal
  • Easy To Apply
  • Long Lasting
  • Smooth Look

Cons

    Best Uses

    • Everyday
    • Sensitive Eyes

    Comments about Too Faced Shadow Insurance Primer:

    I use this product every time I wear eye makeup. It holds the eye shadow all day and makes the colors look even and bright. There are no creases with this product. I can tell when I don't use it. I have no negatives!

     
    5.0

    Daily essential

    By Mbon

    from Gainesville, FL

    About Me Natural Style

    Verified Buyer

    Pros

    • Easy To Apply
    • Long Lasting
    • Smooth Look

    Cons

      Best Uses

      • Going Out
      • Travel

      Comments about Too Faced Shadow Insurance Primer:

      I use this product for special occasions when I use heavier eye makeup. I use to always have a problem with smudging eyeliner until I started using this product.

      • Skin Tone:
      • Fair
       
      5.0

      Never go without this!!!

      By B-Beauty

      from St. Paul, MN

      Verified Buyer

      Pros

      • Easy Removal
      • Easy To Apply
      • Long Lasting
      • Smooth Look

      Cons

        Best Uses

        • Everyday
        • Going Out
        • Sensitive Eyes
        • Travel

        Comments about Too Faced Shadow Insurance Primer:

        I used to suffer from the dreaded eyelid crease everyday, no matter what I did, and no matter how good of an eye shadow I bought. This primer allows me to use ALL eye shadows and not worry about creasing. Best of all, it works all day!!!

        • Skin Tone:
        • Fair
         
        5.0

        The best!

        By suprememongoose

        from OR

        About Me Natural Style

        Verified Buyer

        Pros

        • Easy To Apply
        • Long Lasting

        Cons

          Best Uses

          • Everyday

          Comments about Too Faced Shadow Insurance Primer:

          I've been using this eyeshadow primer every day for years - one tube lasts forever, since you only need a tiny amount (I use about 1 tube a year, maybe even a bit less). I have very oily eyelids, and this stuff keeps my eye makeup in place all day long!

          • Skin Tone:
          • Fair
           
          5.0

          personal favorite primer

          By Artrageous Beauty

          from Demorest, Ga

          About Me Trendy Style

          Pros

          • Blends Well
          • Easy Removal
          • Easy To Apply
          • Good Pigmentation
          • Long Lasting

          Cons

            Best Uses

            • Everyday
            • Going Out
            • Sensitive Eyes
            • Travel

            Comments about Too Faced Shadow Insurance Primer:

            I use this primer every single day. Just a tiny bit (a little goes a long way) keeps your shadow intact all day. The color is perfect since I have fair skin so it doesn't go on looking pink or orange. I smooth all over my lid and up to my brows.

            • Skin Tone:
            • Fair
             
            5.0

            No other can compare!

            By laurie

            from Michigan

            Comments about Too Faced Shadow Insurance Primer:

            This is the BEST!!! I've struggled with other primers and now they are all history. I will never use another eye primer. Don't waste your money on others. Get the best and forget the rest!!!

             
            5.0

            great product

            By sd

            from houston,tx

            About Me Natural Style

            Verified Buyer

            Pros

            • Easy Removal
            • Easy To Apply
            • Long Lasting
            • Not Sticky

            Cons

              Best Uses

              • Everyday
              • Going Out
              • Sensitive Eyes
              • Travel

              Comments about Too Faced Shadow Insurance Primer:

              my eyeshadow stayed perfectly in place for hours!

              • Skin Tone:
              • Fair
               
              5.0

              Great Primer

              By Kitkat

              from Lorain, Ohio

              About Me Trendy Style

              Verified Buyer

              Pros

              • Easy To Apply
              • Smooth Look

              Cons

                Best Uses

                • Everyday

                Comments about Too Faced Shadow Insurance Primer:

                I love this primer. It keeps my eyeshadow on all day. My eyeshadow still looks great 12 hours after I apply it. I use it everyday.

                • Skin Tone:
                • Medium
                 
                5.0

                Love it!

                By Nicky Nick

                from Louisville KY

                Verified Reviewer

                Pros

                • Easy To Apply
                • Long Lasting

                Cons

                  Best Uses

                    Comments about Too Faced Shadow Insurance Primer:

                    I've bought so many primers for my shadow, as I have EXTREMELY oily skin, as this is by far the best. I don't know how many times my shadow has creased and even when I just wear eyeliner it ends up on my lid after just a few hours. I use it everyday and just love it.

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                    Q&A

                    Product Q&A

                    Do you have questions about this product?

                    Get answers from in-house experts.

                    5 Questions | 5 Answers
                    Displaying questions 1-5
                    • Q:

                      Is this product recommended for very sensitive eyes? I have chronic dry eye and have had trouble with another popular primer.
                      Asked on 2/11/2015 by natthebratster from Las Vegas

                      1 answer

                      • Staff Reviewer

                        A:

                        Shadow Insurance is formulated without parabens, synthetic dyes and fragrances which are common requests for those with sensitivities. This product can be tested at your nearest ULTA store:
                        http://www.ulta.com/ulta/stores/storelocator.jsp

                        Answered on 2/16/2015 by Staff Expert from ULTA.com
                    • Q:

                      Does the primer have a color?
                      Asked on 9/18/2014 by Kel from Grand Rapids, Michigan

                      1 answer

                      • Staff Reviewer

                        A:

                        This product has a nude tint that, once applied, dries down to a colorless finish. It is suitable for all skin tones.

                        Answered on 9/19/2014 by Staff Expert from ULTA.com
                    • Q:

                      I've had this product for about a year unused cause I was still using another primer product. Will I still be able to use it since it has been unopened all this time??
                      Asked on 9/16/2014 by Ashadash from Missouri

                      1 answer

                      • Staff Reviewer

                        A:

                        The shelf life on Shadow Insurance is 36 months, so it should be fine.

                        There will possibly be a little oiliness when the product is first squeezed due to the heating and filling process, but this does go away and is not a sign that the product is old.

                        Answered on 9/22/2014 by Staff Expert from ULTA.com
                    • Q:

                      How about eyeliner? Does it help that stay on also?
                      Asked on 8/24/2014 by Renee from 14006

                      1 answer

                      • Staff Reviewer

                        A:

                        Yes, Too Faced Shadow Insurance Primer extends the wear of your eyeliner, too!

                        Answered on 8/27/2014 by Staff Expert from ULTA.com
                    • Q:

                      How many fluid ounces does this contain?
                      Asked on 3/29/2014 by Lizzyh

                      1 answer

                      • Staff Reviewer

                        A:

                        This product's size is 0.35 oz.

                        Answered on 3/31/2014 by Staff Expert from ULTA.com
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