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Too FacedShadow Insurance Primer
Too Faced

Shadow Insurance Primer

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Item #: 2154464

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Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
Too FacedShadow Insurance Primer
 
4.5

(based on 790 reviews)

92%

of respondents would recommend this to a friend.

Pros

  • Long lasting (655)
  • Easy to apply (617)
  • Smooth look (467)
  • Easy removal (306)
  • Blends well (211)

Cons

  • Creases (37)
  • Fades (25)
  • Difficult removal (16)
  • Difficult to apply (16)
  • Smudges (11)

Best Uses

  • Everyday (662)
  • Going out (372)
  • Sensitive eyes (219)
  • Travel (212)
  • Smokey effect (33)
    • Reviewer Profile:
    • Classic style (292), Natural style (286), Trendy style (163)
    • Skin Tone:
    • Fair (248), Medium (183), Deep (12)

Reviewed by 790 customers

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Displaying reviews 1-10

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3.0

Eye Shadow Primer So So

By Frankie K

from Hartville, OH

About Me Natural Style

Verified Buyer

Pros

  • Easy To Apply
  • Smooth Look

Cons

  • It Took Too Long To Dry
  • Too Runny

Best Uses

  • Everyday

Comments about Too Faced Shadow Insurance Primer:

The product was very runny and it took a long time to dry. Once it dries and I apply the shadow it lasts all day

  • Skin Tone:
  • Fair
 
2.0

not sure it helps much

By Sherri S.

from Northern Virginia

About Me Classic Style

Verified Buyer

Pros

  • Easy To Apply
  • Smooth Look

Cons

  • Doesn't Seem To Keep

Best Uses

  • Everyday

Comments about Too Faced Shadow Insurance Primer:

This product helps my shadow go on without creasing and feels very light and smooth going on. It just doesn't seem to help the shadow stay on all day.

  • Skin Tone:
  • Fair
 
1.0

Not recommended

By Jen

from Wisconsin

Verified Buyer

Pros

    Cons

    • Creases

    Best Uses

      Comments about Too Faced Shadow Insurance Primer:

      When I used this, I still got a crease in eyes. Took back to the store and exchanged for Urban Decay.

       
      5.0

      Works like a charm!

      By ally

      from kalamazoo, mi

      Verified Reviewer

      Pros

      • Easy Removal
      • Easy To Apply
      • Long Lasting

      Cons

        Best Uses

        • Everyday
        • Going Out
        • Travel

        Comments about Too Faced Shadow Insurance Primer:

        I have the Wet N Wild Fergie shadow primer and heard this was a dupe for it, and let me say, no way is it a dupe - this is SO MUCH BETTER. You get what you pay for when it comes to this! It's awesome! I use it under powder shadows (like Too Faced chocolate bar) and it makes them last alllll day with no creasing. It's creamy, not thick, and the champagne color blends right into my lid color. It comes off easily with the almay make up remover pads. I will never go without this!

        • Skin Tone:
        • Fair
         
        5.0

        i like it

        By charlene

        from rogers, arkansas

        About Me Natural Style

        Verified Buyer

        Pros

        • Easy To Apply
        • Smooth Look

        Cons

          Best Uses

          • Everyday

          Comments about Too Faced Shadow Insurance Primer:

          It is a good base for eye shadow.

          • Skin Tone:
          • Medium
           
          5.0

          LOVE IT!!

          By Bon54

          from Gladwin, MI

          About Me Trendy Style

          Verified Buyer

          Pros

          • THE BEST

          Cons

            Best Uses

              Comments about Too Faced Shadow Insurance Primer:

              I was skeptical, but this primer is AWESOME!! Shadow stays put, even after a 7 hour sleep.. No creasing what so ever.. Highly recommend giving it a try..

              • Skin Tone:
              • Medium
               
              5.0

              Love

              By Sweetartt

              from Birmingham,AL

              About Me Natural Style

              Verified Buyer

              Pros

              • I love it

              Cons

                Best Uses

                  Comments about Too Faced Shadow Insurance Primer:

                  It's good for oily eyelids.

                  • Skin Tone:
                  • Deep
                   
                  5.0

                  Oily lids

                  By Nessy

                  from boise, ID

                  About Me Trendy Style

                  Pros

                  • Blends Well
                  • Easy Removal
                  • Good Pigmentation
                  • Long Lasting

                  Cons

                    Best Uses

                    • Everyday
                    • Going Out

                    Comments about Too Faced Shadow Insurance Primer:

                    I have tried a lot of eye primers.
                    Benefit, Urban Decay , Nars
                    And this is by far the best.

                    • Skin Tone:
                    • Medium
                     
                    5.0

                    No creases on your lids!

                    By Sassy 1

                    from Scottsdale, AZ

                    About Me Classic Style

                    Verified Buyer

                    Pros

                    • Easy To Apply
                    • Long Lasting
                    • Smooth Look

                    Cons

                      Best Uses

                      • Everyday

                      Comments about Too Faced Shadow Insurance Primer:

                      This product keeps your eyeshadow in place, without creases, all day long!

                      • Skin Tone:
                      • Medium
                       
                      5.0

                      Nice consistency

                      By flomote

                      from Lakeland, FL

                      About Me Natural Style

                      Verified Buyer

                      Pros

                      • Blends Well
                      • Easy To Apply
                      • Long Lasting

                      Cons

                        Best Uses

                        • Everyday
                        • Travel

                        Comments about Too Faced Shadow Insurance Primer:

                        This is my holy grail eye shadow primer. The consistency is more like a lotion than a cream so it glides on very easily. It helps my eye shadow stay on all day and keeps it from creasing. Some of the other primers are thicker and takes more effort to smooth on the eye lids. This one glides on very smoothly.

                        • Skin Tone:
                        • Medium

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                        Q&A

                        Product Q&A

                        Do you have questions about this product?

                        Get answers from in-house experts.

                        6 Questions | 6 Answers
                        Displaying questions 1-6
                        • Q:

                          does this go on before or after powder foundation?
                          Asked on 5/10/2015 by Melly from US

                          1 answer

                          • Staff Reviewer

                            A:

                            Too Faced Shadow Insurance Primer is applied to clean eyelids prior to eyeshadow application.

                            Answered on 5/11/2015 by Staff Expert from ULTA Beauty
                        • Q:

                          Is this product recommended for very sensitive eyes? I have chronic dry eye and have had trouble with another popular primer.
                          Asked on 2/11/2015 by natthebratster from Las Vegas

                          1 answer

                          • Staff Reviewer

                            A:

                            Shadow Insurance is formulated without parabens, synthetic dyes and fragrances which are common requests for those with sensitivities. This product can be tested at your nearest ULTA store:
                            http://www.ulta.com/ulta/stores/storelocator.jsp

                            Answered on 2/16/2015 by Staff Expert from ULTA.com
                        • Q:

                          Does the primer have a color?
                          Asked on 9/18/2014 by Kel from Grand Rapids, Michigan

                          1 answer

                          • Staff Reviewer

                            A:

                            This product has a nude tint that, once applied, dries down to a colorless finish. It is suitable for all skin tones.

                            Answered on 9/19/2014 by Staff Expert from ULTA.com
                        • Q:

                          I've had this product for about a year unused cause I was still using another primer product. Will I still be able to use it since it has been unopened all this time??
                          Asked on 9/16/2014 by Ashadash from Missouri

                          1 answer

                          • Staff Reviewer

                            A:

                            The shelf life on Shadow Insurance is 36 months, so it should be fine.

                            There will possibly be a little oiliness when the product is first squeezed due to the heating and filling process, but this does go away and is not a sign that the product is old.

                            Answered on 9/22/2014 by Staff Expert from ULTA.com
                        • Q:

                          How about eyeliner? Does it help that stay on also?
                          Asked on 8/24/2014 by Renee from 14006

                          1 answer

                          • Staff Reviewer

                            A:

                            Yes, Too Faced Shadow Insurance Primer extends the wear of your eyeliner, too!

                            Answered on 8/27/2014 by Staff Expert from ULTA.com
                        • Q:

                          How many fluid ounces does this contain?
                          Asked on 3/29/2014 by Lizzyh

                          1 answer

                          • Staff Reviewer

                            A:

                            This product's size is 0.35 oz.

                            Answered on 3/31/2014 by Staff Expert from ULTA.com
                        Displaying questions 1-6

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