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Too FacedShadow Insurance Primer
Too Faced

Shadow Insurance Primer

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Item #: 2154464

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Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
Too FacedShadow Insurance Primer
 
4.5

(based on 800 reviews)

92%

of respondents would recommend this to a friend.

Pros

  • Long lasting (663)
  • Easy to apply (624)
  • Smooth look (471)
  • Easy removal (309)
  • Blends well (216)

Cons

  • Creases (37)
  • Fades (25)
  • Difficult removal (16)
  • Difficult to apply (16)
  • Smudges (11)

Best Uses

  • Everyday (669)
  • Going out (374)
  • Sensitive eyes (221)
  • Travel (214)
  • Smokey effect (33)
    • Reviewer Profile:
    • Classic style (297), Natural style (290), Trendy style (164)
    • Skin Tone:
    • Fair (254), Medium (187), Deep (12)

Reviewed by 800 customers

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Displaying reviews 1-10

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5.0

Best primer I've tried

By FargoMom

from Fargo, ND

About Me Classic Style

Verified Buyer

Pros

  • Blends Well
  • Does not crease
  • Easy To Apply
  • Long Lasting
  • Smooth Look

Cons

    Best Uses

    • Everyday
    • Going Out
    • Sensitive Eyes
    • Travel

    Comments about Too Faced Shadow Insurance Primer:

    In heat index 115 degrees , this still didn't crease! I've tried and like Urban Decay and Tarte, but this trumps both! My new fav!

    • Skin Tone:
    • Fair
     
    5.0

    LOVE!

    By cakenall

    from Fayetteville, NC

    About Me Trendy Style

    Verified Buyer

    Pros

      Cons

        Best Uses

          Comments about Too Faced Shadow Insurance Primer:

          I have hyper-sensitive skin on my eyelids and I found that this did not irritate them at all. Highly recommend.

          • Skin Tone:
          • Medium
           
          5.0

          Love!!!

          By ccr

          from Austin, TX

          About Me Classic Style

          Verified Buyer

          Pros

          • Blends Well
          • Easy To Apply
          • Good Variety of Colors
          • Long Lasting
          • Smooth Look

          Cons

            Best Uses

            • Everyday
            • Going Out
            • Sensitive Eyes
            • Travel

            Comments about Too Faced Shadow Insurance Primer:

            I use this product on a daily basis and it never lets me down. Eyeshadow stays in place all day long...no creasing! It's light, smooth and so easy to apply. Definitely worth the money, love this product!

            • Skin Tone:
            • Fair
             
            5.0

            Smooth and works!

            By Longest lashes

            from Phoenix, AZ

            About Me Natural Style

            Verified Buyer

            Pros

            • Allows For Easy Bledning
            • Blends Well
            • Easy Removal
            • Easy To Apply
            • Long Lasting

            Cons

              Best Uses

              • Everyday

              Comments about Too Faced Shadow Insurance Primer:

              It was smooth and helped blended eyeshadow amoothly.

              • Skin Tone:
              • Medium
               
              5.0

              It works!

              By Patty

              from Northbrook, Illinois

              About Me Natural Style

              Verified Buyer

              Pros

              • Easy To Apply
              • Long Lasting

              Cons

                Best Uses

                • Everyday

                Comments about Too Faced Shadow Insurance Primer:

                I've used this product for several years and it is always tried and true.

                • Skin Tone:
                • Medium
                 
                3.0

                Not the greatest

                By Caroline

                from Raleigh, NC

                About Me Natural Style

                Verified Reviewer

                Pros

                • Blends Well
                • Easy Removal
                • Easy To Apply

                Cons

                • Bad smell
                • TOO LIQUIDY

                Best Uses

                  Comments about Too Faced Shadow Insurance Primer:

                  This product does keep my eyeshadow in place, although that's really all it does for me. I didn't find that it makes the pigmentation of my eyeshadow pop more. I also found there to be a bad smell to this primer. I'm not sure if I just got a bad one, but it's not pleasant. Mine was also kind of liquidy. When the primer came out of the tube, there was usually some liquidy substance that came out along with it.

                  • Skin Tone:
                  • Fair
                   
                  4.0

                  AMAZING Primer!!

                  By PrimerGal

                  from Eagan, MN

                  About Me Classic Style

                  Verified Buyer

                  Pros

                  • Easy Removal
                  • Easy To Apply
                  • Long Lasting

                  Cons

                  • None

                  Best Uses

                  • Everyday
                  • Taming Oily Lids

                  Comments about Too Faced Shadow Insurance Primer:

                  I have oily lids and have struggled to find eyeshadow and primer that lasts through the day. As soon as I tried this I fell in love! It lasts all day and then some! I highly recommend to anyone looking for an eye primer.

                  • Skin Tone:
                  • Fair
                   
                  5.0

                  It works!

                  By Krisco

                  from North Carolina

                  About Me Classic Style

                  Verified Reviewer

                  Pros

                  • Long Lasting

                  Cons

                    Best Uses

                    • Everyday

                    Comments about Too Faced Shadow Insurance Primer:

                    I have a mixture of cheap and expensive eye shadows. The cheaper eye shadows usually look greasy and crease by the end of the day. This product keeps all brands of eye shadow looking perfect all day long!

                    • Skin Tone:
                    • Medium
                     
                    5.0

                    Absolutely fantastic

                    By Jennifer

                    from Colorado

                    About Me Classic Style

                    Verified Buyer

                    Pros

                    • Best Before Eyeshadow
                    • Blends Well
                    • Good Pigmentation
                    • Long Lasting
                    • Smooth Look

                    Cons

                      Best Uses

                        Comments about Too Faced Shadow Insurance Primer:

                        You will love it

                        • Skin Tone:
                        • Fair
                         
                        5.0

                        great product

                        By Fudsy

                        from AL

                        About Me Natural Style

                        Verified Buyer

                        Pros

                        • Easy To Apply
                        • Good Pigmentation
                        • Long Lasting
                        • Smooth Look

                        Cons

                          Best Uses

                          • Everyday

                          Comments about Too Faced Shadow Insurance Primer:

                          You only need a tiny amount. It keeps the eye shadow in place all day.

                          • Skin Tone:
                          • Fair

                          Displaying reviews 1-10

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                          Q&A

                          Product Q&A

                          Do you have questions about this product?

                          Get answers from in-house experts.

                          7 Questions | 7 Answers
                          Displaying questions 1-7
                          • Q:

                            Is this good for oily eyelids?
                            Asked on 5/25/2015 by syd

                            1 answer

                            • Staff Expert

                              A:

                              Absolutely! For those with oily lids, we definitely recommend using an eye primer such as Shadow Insurance to help extend your eye makeup's wear and to prevent it from creasing, flaking, or transferring.

                              Answered on 5/26/2015 by Staff Expert from ULTA Beauty
                          • Q:

                            does this go on before or after powder foundation?
                            Asked on 5/10/2015 by Melly from US

                            1 answer

                            • Staff Expert

                              A:

                              Too Faced Shadow Insurance Primer is applied to clean eyelids prior to eyeshadow application.

                              Answered on 5/11/2015 by Staff Expert from ULTA Beauty
                          • Q:

                            Is this product recommended for very sensitive eyes? I have chronic dry eye and have had trouble with another popular primer.
                            Asked on 2/11/2015 by natthebratster from Las Vegas

                            1 answer

                            • Staff Expert

                              A:

                              Shadow Insurance is formulated without parabens, synthetic dyes and fragrances which are common requests for those with sensitivities. This product can be tested at your nearest ULTA store:
                              http://www.ulta.com/ulta/stores/storelocator.jsp

                              Answered on 2/16/2015 by Staff Expert from ULTA.com
                          • Q:

                            Does the primer have a color?
                            Asked on 9/18/2014 by Kel from Grand Rapids, Michigan

                            1 answer

                            • Staff Expert

                              A:

                              This product has a nude tint that, once applied, dries down to a colorless finish. It is suitable for all skin tones.

                              Answered on 9/19/2014 by Staff Expert from ULTA.com
                          • Q:

                            I've had this product for about a year unused cause I was still using another primer product. Will I still be able to use it since it has been unopened all this time??
                            Asked on 9/16/2014 by Ashadash from Missouri

                            1 answer

                            • Staff Expert

                              A:

                              The shelf life on Shadow Insurance is 36 months, so it should be fine.

                              There will possibly be a little oiliness when the product is first squeezed due to the heating and filling process, but this does go away and is not a sign that the product is old.

                              Answered on 9/22/2014 by Staff Expert from ULTA.com
                          • Q:

                            How about eyeliner? Does it help that stay on also?
                            Asked on 8/24/2014 by Renee from 14006

                            1 answer

                            • Staff Expert

                              A:

                              Yes, Too Faced Shadow Insurance Primer extends the wear of your eyeliner, too!

                              Answered on 8/27/2014 by Staff Expert from ULTA.com
                          • Q:

                            How many fluid ounces does this contain?
                            Asked on 3/29/2014 by Lizzyh

                            1 answer

                            • Staff Expert

                              A:

                              This product's size is 0.35 oz.

                              Answered on 3/31/2014 by Staff Expert from ULTA.com
                          Displaying questions 1-7

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