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Too Faced Shadow Insurance Anti-Crease Eyeshadow Primer

Too Faced

Shadow Insurance Anti-Crease Eyeshadow Primer

Translucent

Item #: 2154464 Size: 0.35 oz

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Too Faced's iconic, bestselling Shadow Insurance Eye Primer just got a makeover! They've revamped the packaging of this world-famous cult classic, but kept the bestselling formula that locks down eye shadows and intensifies color to ensure crease-proof, fade-proof, waterproof wear for up to 24 hours. The feather-light formula glides effortlessly onto lids to create a smooth, even canvas for seamless shadow application and a stay-put look every time.

More to love:

  • Unique binders lock down eye shadow pigments for amazingly long wear
  • Crease-proof, fade-proof, waterproof wear for up to 24 hours
  • Grabs pigment and intensifies eye shadow color
  • Neutralizes any lid discoloration
  • Needle-nose applicator for no-waste, precise dispensing
  • Over 4,600 5-star reviews


Results:

  • 100%* said they would trade in their current eye shadow primer for this one
  • 97%* said this is the best eye shadow primer they've ever used
  • 100%* said this eye shadow primer helped shadow adhere to eyelids
  • 100%* said this eye shadow primer made shadow easier to blend
  • 97%* said this eye shadow primer decreased eye shadow fallout


*Consumer study results

Squeeze out a bead-sized drop and apply to clean lids with fingers to ensure flawless glide and even distribution.
Isododecane, Talc, Cyclopentasiloxane, Disteardimonium Hectorite, Trimethylsiloxysilicate, Polyethylene, Triethylhexanoin, Trihydroxystearin, Sorbitan Sesquioleate, Isopropyl Lanolate, VP/Eicosene Copolymer, Dimethicone, Propylene Carbonate, Phenoxyethanol, PEG-40 Stearate, Tocopherol, Polysilicone-11, Laureth-12, Gold, Mica, Titanium Dioxide (CI 77891), Iron Oxides (CI 77491, CI 77492, CI 77499), Bismuth Oxychloride (CI 77163).

Details+

How to Use+

Ingredients+

Shipping & Coupon Restrictions+

Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
Too FacedShadow Insurance Anti-Crease Eyeshadow Primer
 
4.5

(based on 967 reviews)

91%

of respondents would recommend this to a friend.

Pros

  • Long lasting (780)
  • Easy to apply (740)
  • Smooth look (558)
  • Easy removal (367)
  • Blends well (275)

Cons

  • Creases (47)
  • Fades (30)
  • Difficult removal (20)
  • Difficult to apply (16)
  • Smudges (14)

Best Uses

  • Everyday (779)
  • Going out (432)
  • Sensitive eyes (266)
  • Travel (252)
  • Smokey effect (33)
    • Was this a gift?:
    • No (3)
    • Reviewer Profile:
    • Classic style (351), Natural style (339), Trendy style (192)
    • Skin Tone:
    • Fair (317), Medium (255), Deep (15)

Reviewed by 967 customers

Displaying reviews 1-10

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5.0

It does last!

By ERS

from Edinburg, Texas

Comments about Too Faced Shadow Insurance Anti-Crease Eyeshadow Primer:

I have oily lids - even my eyeliner will show up on my crease. I purchased this after trying less expensive brands and all failed. I finally decided to try this out and I'm so glad I bought it. Through a long day in and sweating from 100 degree weather, my shadow was still in place. Wowzers!

 
5.0

Really is insurance

By Sarah

from Denver CO

About Me Natural Style

Verified Buyer

Pros

  • Blends Well
  • Easy To Apply
  • Long Lasting
  • Smooth Look

Cons

  • Difficult Removal

Best Uses

  • Going Out

Comments about Too Faced Shadow Insurance Anti-Crease Eyeshadow Primer:

Great for keeping your shadow looking fresh all day/night without having to reapply

  • Skin Tone:
  • Fair
 
1.0

Didn't like it at all

By TMG

from Reading, PA

Verified Buyer

Pros

  • Long Lasting

Cons

  • Was not a good choice for "mature" skin

Best Uses

    Comments about Too Faced Shadow Insurance Anti-Crease Eyeshadow Primer:

    Was not a good choice for me. I thought it would hide flaws on my eyelids, but it instead accentuated them.

     
    2.0

    Not worth the price for me

    By A Mom from the Middle

    from Pleasant Hill, OR

    About Me Classic Style

    Pros

      Cons

      • Fades

      Best Uses

        Comments about Too Faced Shadow Insurance Anti-Crease Eyeshadow Primer:

        I usually buy the Milani eye shadow primer at my local drug store. I saw this and had rewards and decided to try it. I use it under the Urban Decay Naked shadows. It lasted about 4 hours. My shadow faded and clumped up. It was very frustrating. I have a tube that was used 9 times and I don't want to use it anymore. I went back to the Milani.

        • Skin Tone:
        • Fair
         
        5.0

        I WILL buy this again!

        By Nursemom9700

        from Atlanta, GA

        Verified Buyer

        Pros

        • Easy Removal
        • Easy To Apply
        • Long Lasting
        • Smooth Look

        Cons

          Best Uses

            Comments about Too Faced Shadow Insurance Anti-Crease Eyeshadow Primer:

            This is a welcomed edition to my eyes.

             
            5.0

            The only eye primer I buy!

            By Ashley

            from Chicago, IL

            About Me Trendy Style

            Pros

            • Blends Well
            • Easy Removal
            • Easy To Apply
            • Good Colors
            • Good Pigmentation
            • Good Variety of Colors
            • Long Lasting
            • Smooth Look

            Cons

              Best Uses

              • Everyday
              • Going Out
              • Sensitive Eyes
              • Travel

              Comments about Too Faced Shadow Insurance Anti-Crease Eyeshadow Primer:

              I use this product everyday and I do my eye makeup everyday- it brings out the colors of my naked pallet like no other and keeps it on ALL day- even over 24 hours if I fall asleep without taking my makeup off. I have traveled extensively and use this to get me through my long airport days/nights also. I never feel like I'm waisting my eye shadow (bc naked is expensive) when using this product because it gives me the MOST out of what I apply. I've tried others but they slid my makeup off mid day or just didn't bring out the coloring as this one did. You'll NEVER go back after buying this!!

              • Skin Tone:
              • Medium
               
              5.0

              Notice my shadow last longer

              By Ang

              from Texas

              About Me Trendy Style

              Verified Buyer

              Pros

              • Blends Well
              • Easy To Apply
              • Good Pigmentation
              • Long Lasting
              • Smooth Look

              Cons

                Best Uses

                • Everyday

                Comments about Too Faced Shadow Insurance Anti-Crease Eyeshadow Primer:

                I will continue to purchase

                • Skin Tone:
                • Medium
                 
                5.0

                Love

                By Inglewood

                from Ca

                About Me Classic Style

                Verified Buyer

                Pros

                • Blends Well
                • Easy Removal
                • Easy To Apply
                • Long Lasting
                • Smooth Look

                Cons

                  Best Uses

                  • Everyday
                  • Going Out
                  • Sensitive Eyes

                  Comments about Too Faced Shadow Insurance Anti-Crease Eyeshadow Primer:

                  Love it my eyeshadow last a lot longer

                  • Skin Tone:
                  • Medium
                   
                  5.0

                  I've been using this product for a long time.

                  By Viv

                  from Texas

                  About Me Natural Style

                  Verified Buyer

                  Pros

                  • Blends Well
                  • Easy Removal
                  • Easy To Apply
                  • Good Colors
                  • Good Pigmentation
                  • Good Variety of Colors
                  • Long Lasting
                  • Smooth Look

                  Cons

                    Best Uses

                    • Everyday
                    • Going Out
                    • Sensitive Eyes
                    • Travel

                    Comments about Too Faced Shadow Insurance Anti-Crease Eyeshadow Primer:

                    It lasts all day.

                    • Skin Tone:
                    • Medium

                    (0 of 1 customers found this review helpful)

                     
                    5.0

                    Would definitely recommend this product

                    By Kathy

                    from Phoenix, AZ

                    About Me Trendy Style

                    Verified Buyer

                    Pros

                    • Long Lasting

                    Cons

                      Best Uses

                      • Everyday

                      Comments about Too Faced Shadow Insurance Anti-Crease Eyeshadow Primer:

                      Apply before I put on eyeshadow

                      • Skin Tone:
                      • Medium

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                      Q&A

                      Product Q&A

                      Do you have questions about this product?

                      Get answers from in-house experts.

                      13 Questions | 13 Answers
                      Displaying questions 1-10Previous | Next »
                      • Q:

                        Gluten Free?
                        Asked on 5/31/2016 by Tayber_Leigh from US

                        1 answer

                        • Brand Expert

                          A:

                          Hi Tayber,

                          Shadow Insurance Anti-Crease Eyeshadow Primer is Gluten Free!

                          Answered on 6/2/2016 by Brand Expert from Too Faced Cosmetics
                      • Q:

                        Does this make your eyeshadow waterproof? If so, how waterproof (meaning if I was to go swimming, would it stay)?
                        Asked on 5/12/2016 by makeup lover from US

                        1 answer

                        • Brand Expert

                          A:

                          Hi Makeup Lover,

                          Too Faced Shadow Insurance Anti-Crease Eye shadow Primer locks down eye shadows and intensifies color to ensure crease-proof, fade-proof, waterproof wear for up to 24 hours.

                          Answered on 5/16/2016 by Brand Expert from Too Faced Cosmetics
                      • Q:

                        Does the shadow insurance primer have to dry completely prior to application of eye shadows? Or should I apply eye shadow while the primer is still wet on the eye lid?
                        Asked on 4/28/2016 by Crystal from USA

                        1 answer

                        • Brand Expert

                          A:

                          Hi Crystal,

                          Apply Shadows directly after applying Shadow Insurance Eye Primer.

                          Answered on 5/4/2016 by Brand Expert from Too Faced Cosmetics
                      • Q:

                        If I purchase the face primer, do I still need the eyeshadow primer??
                        Asked on 4/6/2016 by Erica from Georgia, US

                        1 answer

                        • Brand Expert

                          A:

                          Hi Erica,

                          Yes. Shadow Insurance is made for the eye.
                          Shadow insurance, neutralizes lid color, & locks down pigment for up to 24 hours of crease proof, smudge proof wear.

                          Answered on 4/7/2016 by Brand Expert from Too Faced Cosmetics
                      • Q:

                        I also use concealer on my eyes will this product work over concealer?
                        Asked on 10/31/2015 by maggie from Discovery Bay

                        1 answer

                        • Staff Expert

                          A:

                          When used in conjunction with concealer, this product should be applied underneath your concealer for best results.

                          Answered on 11/4/2015 by Staff Expert from ULTA Beauty
                      • Q:

                        Is this primer water or oil based?
                        Asked on 8/19/2015 by Merry Mermaid from Chino, CA

                        1 answer

                        • Staff Expert

                          A:

                          This product features an anhydrous, silicone-based formula. All ingredients are listed below for easy reference:

                          Isododecane, Talc, Cyclopentasiloxane, Disteardimonium Hectorite, Trimethylsiloxysilicate, Triethylhexanoin, Polyethylene, Trihydroxystearin, Sorbitan Sesquioleate, Isopropyl Lanolate, VP/Eicosene Copolymer, Propylene Carbonate, Dimethicone, PEG-40 Stearate, Phenoxyethanol, Tocopherol, Mica. May Contain: Bismuth Oxychloride (CI 77163), Titanium Dioxide (CI 77891), Iron Oxides (CI 77491, CI 77492, CI 77499).

                          Answered on 8/19/2015 by Staff Expert from ULTA Beauty
                      • Q:

                        Is this good for oily eyelids?
                        Asked on 5/25/2015 by syd

                        1 answer

                        • Staff Expert

                          A:

                          Absolutely! For those with oily lids, we definitely recommend using an eye primer such as Shadow Insurance to help extend your eye makeup's wear and to prevent it from creasing, flaking, or transferring.

                          Answered on 5/26/2015 by Staff Expert from ULTA Beauty
                      • Q:

                        does this go on before or after powder foundation?
                        Asked on 5/10/2015 by Melly from US

                        1 answer

                        • Staff Expert

                          A:

                          Too Faced Shadow Insurance Primer is applied to clean eyelids prior to eyeshadow application.

                          Answered on 5/11/2015 by Staff Expert from ULTA Beauty
                      • Q:

                        Is this product recommended for very sensitive eyes? I have chronic dry eye and have had trouble with another popular primer.
                        Asked on 2/11/2015 by natthebratster from Las Vegas

                        1 answer

                        • Staff Expert

                          A:

                          Shadow Insurance is formulated without parabens, synthetic dyes and fragrances which are common requests for those with sensitivities. This product can be tested at your nearest ULTA store:
                          http://www.ulta.com/ulta/stores/storelocator.jsp

                          Answered on 2/16/2015 by Staff Expert from ULTA.com
                      • Q:

                        Does the primer have a color?
                        Asked on 9/18/2014 by Kel from Grand Rapids, Michigan

                        1 answer

                        • Staff Expert

                          A:

                          This product has a nude tint that, once applied, dries down to a colorless finish. It is suitable for all skin tones.

                          Answered on 9/19/2014 by Staff Expert from ULTA.com
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