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Too FacedShadow Insurance Primer
Too Faced

Shadow Insurance Primer

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Item #: 2154464

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Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
Too FacedShadow Insurance Primer
 
4.5

(based on 797 reviews)

91%

of respondents would recommend this to a friend.

Pros

  • Long lasting (661)
  • Easy to apply (622)
  • Smooth look (469)
  • Easy removal (309)
  • Blends well (214)

Cons

  • Creases (37)
  • Fades (25)
  • Difficult removal (16)
  • Difficult to apply (16)
  • Smudges (11)

Best Uses

  • Everyday (667)
  • Going out (372)
  • Sensitive eyes (219)
  • Travel (212)
  • Smokey effect (33)
    • Reviewer Profile:
    • Classic style (295), Natural style (290), Trendy style (163)
    • Skin Tone:
    • Fair (252), Medium (186), Deep (12)

Reviewed by 797 customers

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Displaying reviews 1-10

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5.0

Smooth and works!

By Longest lashes

from Phoenix, AZ

About Me Natural Style

Verified Buyer

Pros

  • Allows For Easy Bledning
  • Blends Well
  • Easy Removal
  • Easy To Apply
  • Long Lasting

Cons

    Best Uses

    • Everyday

    Comments about Too Faced Shadow Insurance Primer:

    It was smooth and helped blended eyeshadow amoothly.

    • Skin Tone:
    • Medium
     
    5.0

    It works!

    By Patty

    from Northbrook, Illinois

    About Me Natural Style

    Verified Buyer

    Pros

    • Easy To Apply
    • Long Lasting

    Cons

      Best Uses

      • Everyday

      Comments about Too Faced Shadow Insurance Primer:

      I've used this product for several years and it is always tried and true.

      • Skin Tone:
      • Medium
       
      3.0

      Not the greatest

      By Caroline

      from Raleigh, NC

      About Me Natural Style

      Verified Reviewer

      Pros

      • Blends Well
      • Easy Removal
      • Easy To Apply

      Cons

      • Bad smell
      • TOO LIQUIDY

      Best Uses

        Comments about Too Faced Shadow Insurance Primer:

        This product does keep my eyeshadow in place, although that's really all it does for me. I didn't find that it makes the pigmentation of my eyeshadow pop more. I also found there to be a bad smell to this primer. I'm not sure if I just got a bad one, but it's not pleasant. Mine was also kind of liquidy. When the primer came out of the tube, there was usually some liquidy substance that came out along with it.

        • Skin Tone:
        • Fair
         
        4.0

        AMAZING Primer!!

        By PrimerGal

        from Eagan, MN

        About Me Classic Style

        Verified Buyer

        Pros

        • Easy Removal
        • Easy To Apply
        • Long Lasting

        Cons

        • None

        Best Uses

        • Everyday
        • Taming Oily Lids

        Comments about Too Faced Shadow Insurance Primer:

        I have oily lids and have struggled to find eyeshadow and primer that lasts through the day. As soon as I tried this I fell in love! It lasts all day and then some! I highly recommend to anyone looking for an eye primer.

        • Skin Tone:
        • Fair
         
        5.0

        It works!

        By Krisco

        from North Carolina

        About Me Classic Style

        Verified Reviewer

        Pros

        • Long Lasting

        Cons

          Best Uses

          • Everyday

          Comments about Too Faced Shadow Insurance Primer:

          I have a mixture of cheap and expensive eye shadows. The cheaper eye shadows usually look greasy and crease by the end of the day. This product keeps all brands of eye shadow looking perfect all day long!

          • Skin Tone:
          • Medium
           
          5.0

          Absolutely fantastic

          By Jennifer

          from Colorado

          About Me Classic Style

          Verified Buyer

          Pros

          • Best Before Eyeshadow
          • Blends Well
          • Good Pigmentation
          • Long Lasting
          • Smooth Look

          Cons

            Best Uses

              Comments about Too Faced Shadow Insurance Primer:

              You will love it

              • Skin Tone:
              • Fair
               
              5.0

              great product

              By Fudsy

              from AL

              About Me Natural Style

              Verified Buyer

              Pros

              • Easy To Apply
              • Good Pigmentation
              • Long Lasting
              • Smooth Look

              Cons

                Best Uses

                • Everyday

                Comments about Too Faced Shadow Insurance Primer:

                You only need a tiny amount. It keeps the eye shadow in place all day.

                • Skin Tone:
                • Fair
                 
                3.0

                Eye Shadow Primer So So

                By Frankie K

                from Hartville, OH

                About Me Natural Style

                Verified Buyer

                Pros

                • Easy To Apply
                • Smooth Look

                Cons

                • It Took Too Long To Dry
                • Too Runny

                Best Uses

                • Everyday

                Comments about Too Faced Shadow Insurance Primer:

                The product was very runny and it took a long time to dry. Once it dries and I apply the shadow it lasts all day

                • Skin Tone:
                • Fair
                 
                2.0

                not sure it helps much

                By Sherri S.

                from Northern Virginia

                About Me Classic Style

                Verified Buyer

                Pros

                • Easy To Apply
                • Smooth Look

                Cons

                • Doesn't Seem To Keep

                Best Uses

                • Everyday

                Comments about Too Faced Shadow Insurance Primer:

                This product helps my shadow go on without creasing and feels very light and smooth going on. It just doesn't seem to help the shadow stay on all day.

                • Skin Tone:
                • Fair
                 
                1.0

                Not recommended

                By Jen

                from Wisconsin

                Verified Buyer

                Pros

                  Cons

                  • Creases

                  Best Uses

                    Comments about Too Faced Shadow Insurance Primer:

                    When I used this, I still got a crease in eyes. Took back to the store and exchanged for Urban Decay.

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                    Q&A

                    Product Q&A

                    Do you have questions about this product?

                    Get answers from in-house experts.

                    7 Questions | 7 Answers
                    Displaying questions 1-7
                    • Q:

                      Is this good for oily eyelids?
                      Asked on 5/25/2015 by syd

                      1 answer

                      • Staff Reviewer

                        A:

                        Absolutely! For those with oily lids, we definitely recommend using an eye primer such as Shadow Insurance to help extend your eye makeup's wear and to prevent it from creasing, flaking, or transferring.

                        Answered on 5/26/2015 by Staff Expert from ULTA Beauty
                    • Q:

                      does this go on before or after powder foundation?
                      Asked on 5/10/2015 by Melly from US

                      1 answer

                      • Staff Reviewer

                        A:

                        Too Faced Shadow Insurance Primer is applied to clean eyelids prior to eyeshadow application.

                        Answered on 5/11/2015 by Staff Expert from ULTA Beauty
                    • Q:

                      Is this product recommended for very sensitive eyes? I have chronic dry eye and have had trouble with another popular primer.
                      Asked on 2/11/2015 by natthebratster from Las Vegas

                      1 answer

                      • Staff Reviewer

                        A:

                        Shadow Insurance is formulated without parabens, synthetic dyes and fragrances which are common requests for those with sensitivities. This product can be tested at your nearest ULTA store:
                        http://www.ulta.com/ulta/stores/storelocator.jsp

                        Answered on 2/16/2015 by Staff Expert from ULTA.com
                    • Q:

                      Does the primer have a color?
                      Asked on 9/18/2014 by Kel from Grand Rapids, Michigan

                      1 answer

                      • Staff Reviewer

                        A:

                        This product has a nude tint that, once applied, dries down to a colorless finish. It is suitable for all skin tones.

                        Answered on 9/19/2014 by Staff Expert from ULTA.com
                    • Q:

                      I've had this product for about a year unused cause I was still using another primer product. Will I still be able to use it since it has been unopened all this time??
                      Asked on 9/16/2014 by Ashadash from Missouri

                      1 answer

                      • Staff Reviewer

                        A:

                        The shelf life on Shadow Insurance is 36 months, so it should be fine.

                        There will possibly be a little oiliness when the product is first squeezed due to the heating and filling process, but this does go away and is not a sign that the product is old.

                        Answered on 9/22/2014 by Staff Expert from ULTA.com
                    • Q:

                      How about eyeliner? Does it help that stay on also?
                      Asked on 8/24/2014 by Renee from 14006

                      1 answer

                      • Staff Reviewer

                        A:

                        Yes, Too Faced Shadow Insurance Primer extends the wear of your eyeliner, too!

                        Answered on 8/27/2014 by Staff Expert from ULTA.com
                    • Q:

                      How many fluid ounces does this contain?
                      Asked on 3/29/2014 by Lizzyh

                      1 answer

                      • Staff Reviewer

                        A:

                        This product's size is 0.35 oz.

                        Answered on 3/31/2014 by Staff Expert from ULTA.com
                    Displaying questions 1-7

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