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Too FacedShadow Insurance Primer
Too Faced

Shadow Insurance Primer

Item #: 2154464

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Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
Too FacedShadow Insurance Primer
 
4.6

(based on 765 reviews)

92%

of respondents would recommend this to a friend.

Pros

  • Long lasting (642)
  • Easy to apply (602)
  • Smooth look (455)
  • Easy removal (298)
  • Blends well (206)

Cons

  • Creases (35)
  • Fades (25)
  • Difficult removal (16)
  • Difficult to apply (16)
  • Smudges (11)

Best Uses

  • Everyday (646)
  • Going out (364)
  • Sensitive eyes (213)
  • Travel (206)
  • Smokey effect (33)
    • Reviewer Profile:
    • Classic style (285), Natural style (278), Trendy style (160)
    • Skin Tone:
    • Fair (238), Medium (175), Deep (10)

Reviewed by 765 customers

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Displaying reviews 1-10

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5.0

personal favorite primer

By Artrageous Beauty

from Demorest, Ga

About Me Trendy Style

Pros

  • Blends Well
  • Easy Removal
  • Easy To Apply
  • Good Pigmentation
  • Long Lasting

Cons

    Best Uses

    • Everyday
    • Going Out
    • Sensitive Eyes
    • Travel

    Comments about Too Faced Shadow Insurance Primer:

    I use this primer every single day. Just a tiny bit (a little goes a long way) keeps your shadow intact all day. The color is perfect since I have fair skin so it doesn't go on looking pink or orange. I smooth all over my lid and up to my brows.

    • Skin Tone:
    • Fair
     
    5.0

    No other can compare!

    By laurie

    from Michigan

    Comments about Too Faced Shadow Insurance Primer:

    This is the BEST!!! I've struggled with other primers and now they are all history. I will never use another eye primer. Don't waste your money on others. Get the best and forget the rest!!!

     
    5.0

    great product

    By sd

    from houston,tx

    About Me Natural Style

    Verified Buyer

    Pros

    • Easy Removal
    • Easy To Apply
    • Long Lasting
    • Not Sticky

    Cons

      Best Uses

      • Everyday
      • Going Out
      • Sensitive Eyes
      • Travel

      Comments about Too Faced Shadow Insurance Primer:

      my eyeshadow stayed perfectly in place for hours!

      • Skin Tone:
      • Fair
       
      5.0

      Great Primer

      By Kitkat

      from Lorain, Ohio

      About Me Trendy Style

      Verified Buyer

      Pros

      • Easy To Apply
      • Smooth Look

      Cons

        Best Uses

        • Everyday

        Comments about Too Faced Shadow Insurance Primer:

        I love this primer. It keeps my eyeshadow on all day. My eyeshadow still looks great 12 hours after I apply it. I use it everyday.

        • Skin Tone:
        • Medium
         
        5.0

        Love it!

        By Nicky Nick

        from Louisville KY

        Verified Reviewer

        Pros

        • Easy To Apply
        • Long Lasting

        Cons

          Best Uses

            Comments about Too Faced Shadow Insurance Primer:

            I've bought so many primers for my shadow, as I have EXTREMELY oily skin, as this is by far the best. I don't know how many times my shadow has creased and even when I just wear eyeliner it ends up on my lid after just a few hours. I use it everyday and just love it.

             
            5.0

            Awesome!

            By Khristian

            from Kentucky

            Pros

            • Easy To Apply
            • Long Lasting

            Cons

              Best Uses

              • Everyday
              • Going Out

              Comments about Too Faced Shadow Insurance Primer:

              I have oily skin and my eye shadow usually creases, but this primer makes my eye shadow last all day! No creases, or smudges. It looks just as good at the end of the day as it did when I first applied it!

              • Skin Tone:
              • Fair

              (1 of 1 customers found this review helpful)

               
              3.0

              mixed feelings

              By amandazzle

              from silver spring, md

              About Me Natural Style

              Pros

              • Blends Well
              • Cute package
              • Long Lasting
              • Smooth Look

              Cons

              • Product Seperates
              • Stays On Fingers
              • Unpleasant Odor

              Best Uses

                Comments about Too Faced Shadow Insurance Primer:

                I bought this to replace my UD Primer potion that I had used up. I read up on this product and thought i'd try something new.

                To compare how it's better than the UDPP:
                - Texture is smoother. No bumpyness, so colors apply smoothly.
                - Texture dries to a slight tackiness, which helps eyeshadows adhere better.
                - Staying power is slightly better.
                - Cuter, slimmer packaging.

                Why it's worse:
                - Tackiness makes it a bit harder to blend.
                - SMELLS AWFUL. Is it just my tube? I've never heard complaints of an odor.
                - The great staying power unfortunately makes it stay on my fingers after i've applied it.
                - I am aware that the product separates, and even when I massage it before using it, I always get the runny liquid coming out first.
                - The softness of the tube makes it harder to control how much product is going to come out.

                Overall, the product does what it's supposed to. Honestly the smell is a kind of a dealbreaker to me, I might search around for a different brand, but I wouldn't repurchase. I'd rather go back to UD.

                • Skin Tone:
                • Medium
                 
                4.0

                Must try!

                By Virginia

                from The Burg

                About Me Natural Style

                Verified Buyer

                Pros

                • Easy To Apply
                • Long Lasting

                Cons

                  Best Uses

                  • Everyday

                  Comments about Too Faced Shadow Insurance Primer:

                  Place a small bit on the lid and apply shadow and you are done! and it stays

                  • Skin Tone:
                  • Medium
                   
                  5.0

                  It Performs As Advertised

                  By Chat

                  from PA

                  About Me Natural Style

                  Verified Buyer

                  Pros

                  • Blends Well
                  • Easy Removal
                  • Easy To Apply
                  • Long Lasting
                  • No Creases On Your Eyelid
                  • Smooth Look

                  Cons

                    Best Uses

                    • Everyday
                    • Sensitive Eyes

                    Comments about Too Faced Shadow Insurance Primer:

                    This shadow base does what it says it will do. I have never had a crease or a line of eyeshadow when I use it. And I always had my eyeshadow creased and lined an hour after I applied the shadow before using this.

                    My eyeshadow stays fresh and true for 10+ hours after I use this product. This eyelid primer works for cream and powder shadow equally well. My eyeliner does not smear or flake off when I use it with this product either.

                    • Skin Tone:
                    • Fair
                     
                    2.0

                    ok

                    By WoofMom0704

                    from New York, NY

                    About Me Natural Style

                    Verified Buyer

                    Pros

                    • Easy To Apply
                    • Long Lasting

                    Cons

                    • Creases

                    Best Uses

                      Comments about Too Faced Shadow Insurance Primer:

                      I bought this to try something new from the UD shadow primer I'm used to. Upon opening the tube, I noticed that this Too Faced primer is oily. I used it prior to makeup, waited a few minutes before applying my shadow and noticed that later on in the day some creasing appeared.

                      It's not a love for me and I'll probably go back to UD once I finish this tube.

                      • Skin Tone:
                      • Medium

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                      Q&A

                      Product Q&A

                      Do you have questions about this product?

                      Get answers from in-house experts.

                      4 Questions | 4 Answers
                      Displaying questions 1-4
                      • Q:

                        Does the primer have a color?
                        Asked on 9/18/2014 by Kel from Grand Rapids, Michigan

                        1 answer

                        • Staff Reviewer

                          A:

                          This product has a nude tint that, once applied, dries down to a colorless finish. It is suitable for all skin tones.

                          Answered on 9/19/2014 by Staff Expert from ULTA.com
                      • Q:

                        I've had this product for about a year unused cause I was still using another primer product. Will I still be able to use it since it has been unopened all this time??
                        Asked on 9/16/2014 by Ashadash from Missouri

                        1 answer

                        • Staff Reviewer

                          A:

                          The shelf life on Shadow Insurance is 36 months, so it should be fine.

                          There will possibly be a little oiliness when the product is first squeezed due to the heating and filling process, but this does go away and is not a sign that the product is old.

                          Answered on 9/22/2014 by Staff Expert from ULTA.com
                      • Q:

                        How about eyeliner? Does it help that stay on also?
                        Asked on 8/24/2014 by Renee from 14006

                        1 answer

                        • Staff Reviewer

                          A:

                          Yes, Too Faced Shadow Insurance Primer extends the wear of your eyeliner, too!

                          Answered on 8/27/2014 by Staff Expert from ULTA.com
                      • Q:

                        How many fluid ounces does this contain?
                        Asked on 3/29/2014 by Lizzyh

                        1 answer

                        • Staff Reviewer

                          A:

                          This product's size is 0.35 oz.

                          Answered on 3/31/2014 by Staff Expert from ULTA.com
                      Displaying questions 1-4

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