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L'Oréal

Preference True Brunettes

Ultra Light Ash Brown UL61

Item #: 2097337

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Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
L'Oréal-PreferencePreference True Brunettes
 
3.7

(based on 373 reviews)

69%

of respondents would recommend this to a friend.

Pros

  • Easy to use (48)
  • Great color (37)
  • True to color (34)
  • Natural look (28)
  • Long-lasting (17)

Cons

  • Color misrepresented (12)
  • Smells bad (11)
  • Doesn't last (6)
  • Bad smell (5)
  • Brassy (5)

Best Uses

  • New look (28)
  • Touch ups (19)
  • Graying hair (14)
  • Fine hair (8)
  • Thick hair (7)
    • Commitment To Color:
    • Permanent (45), Semi-permanent (6)
    • Reviewer Profile:
    • Beauty conscious (34), Product junkie (14), Survivalist / minimalist (6)

Reviewed by 373 customers

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Displaying reviews 1-10

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4.0

Do not use this on previously dyed hair

By Daylen

from Pinetops, NC

About Me Beauty Conscious

Verified Reviewer

Pros

  • Easy To Use
  • Gentle
  • Great Color
  • Long-Lasting
  • Natural Look
  • Versatile

Cons

    Best Uses

    • New Look
    • Touch Ups

    Comments about L'Oréal-Preference Preference True Brunettes:

    I think anyone should know before buying this product that:

    1. If you previously dyed you hair a darker color, it is not going to lift the hair color pigments. That can only be done by bleaching or if your hair is not in the best of condition...use color oops...then use a regular Ashe Blonde dye over that...

    2. If you have previously bleached or lightened your hair, your hair is currently very porous and it is just going to soak in all of this color and probably will not give you your desired results...

    With that being said, apply this to your virgin hair or just on your darker root growth and I think you will like it very much! It is a lot less damaging! I have seen several people to do this in between highlights and the result is lovely...you can find a few reviews on youtube also!

    Hope this helps someone!

    • Commitment To Color:
    • Permanent

    (1 of 1 customers found this review helpful)

     
    5.0

    Love it

    By Desparate

    from Raleigh, NC

    About Me Product Junkie

    Verified Buyer

    Pros

    • Easy To Use
    • Gentle
    • Great Color
    • Natural Look

    Cons

      Best Uses

      • Graying Hair
      • Thicker Hair

      Comments about L'Oréal-Preference Preference True Brunettes:

      Very dependable and colors true to advertisement.

      • Commitment To Color:
      • Permanent

      (2 of 2 customers found this review helpful)

       
      4.0

      Surprisingly good results

      By WhyKnot

      from OnTheGreatLoop

      About Me Minimalist

      Verified Buyer

      Pros

      • Easy To Use
      • Effective
      • Good Value

      Cons

      • Strong smell

      Best Uses

      • Dry/Damaged Hair

      Comments about L'Oréal-Preference Preference True Brunettes:

      I was born with blonde hair which darkened through my teens and I've always tried to get back that soft honey blonde. Hi-Lift Ash brown came out perfectly. It even left it's own highlights so I didn't need the second treatment of ombre. I can't guarantee that wasn't from alot of sun exposure over the summer though. It was easy to use but did have enough odor to make my eyes burn until I turned on the bathroom vent fan. It also covered my random gray coming through the roots. Under my brown is some auburn and I had it colored dark red about a year ago. This product subtracted most of the red with only a glitter of it left in the honey blonde. I will buy UL61 again and highly recommend.

      • Hair Type:
      • Wavy Hair

      (4 of 5 customers found this review helpful)

       
      5.0

      This is the best blond ...

      By Andrea Martin

      from Undisclosed

      Comments about L'Oréal-Preference Preference True Brunettes:

      This is the best blond hair color I have ever used. I used to go to salons for coloring but my hair was getting messed up, they would make the color brassy and it just didn't look good. I discovered the LB01 shade ultra light ash blond and it takes my medium brown hair to a light ash blond. My hairstylist who cuts my hair, compliments the color and said her Aveda color couldn't get my hair to the shade it is. Other colorists have said that the only way to get my hair blond is to use bleach but this color gets it to the most perfect blond shade. The color lasts and doesn't turn brassy. I leave the color on for 50 mins and I just apply it to the roots on my regrowth. I highly recommend this shade. Please L'oreal do not discontinue this shade, you have the best blond hair color in LB01.

      (2 of 6 customers found this review helpful)

       
      5.0

      I love this hair d u w ...

      By macaylajimenez143

      from Undisclosed

      Comments about L'Oréal-Preference Preference True Brunettes:

      I love this hair d u w because I just love it loreal has always been my number 1 choice

      (1 of 2 customers found this review helpful)

       
      5.0

      this product is fabulous ...

      By TammieS

      from Undisclosed

      Comments about L'Oréal-Preference Preference True Brunettes:

      this product is fabulous on any type hair. I have not been able to dye my hair for a couple of years due to allergic reactions to hair dye. I did some research and saw a blog about this specific brand and I have never been so happy. I have a gluten allergy which is why I can't use just any brand but for the first time in years, my hair is a beautiful silky smooth color with NO side effects. This makes me so happy! Thanks Loreal for creating something for us sensitive scalp diva's!!!

      (1 of 1 customers found this review helpful)

       
      5.0

      My main hair color goal ...

      By FarmTeacher

      from Undisclosed

      Comments about L'Oréal-Preference Preference True Brunettes:

      My main hair color goal was to cover grays and to have a color as near as possible to my "natural" dark brown with reddish highlights. Bingo! This dark soft mahogany brown from the Chocolate Collection did the trick. I love the look and feel of my hair after I use this color.

       
      2.0

      Disappointing and Very ...

      By I in NY

      from Undisclosed

      Comments about L'Oréal-Preference Preference True Brunettes:

      Disappointing and Very Dark. I had used 6R, light auburn, for years on my natural, medium brown hair and loved the color. Last week I decided to go a little darker as my hair was very brassy and orange from the summer sun. I left this medium copper brown shade on for 30 minutes on my roots and about 25 minutes on the rest. It turned out almost black with a hint of red. I have since used two hot oil treatments and rinsed them out with dandruff shampoo on two separate occasions. My hair is a now a natural looking, very pretty, deep auburn. It is nice, but NOT what I wanted. I will go back to using a level 6 color in the future.

      (0 of 1 customers found this review helpful)

       
      1.0

      I want to keep my ...

      By taxangel58

      from Undisclosed

      Comments about L'Oréal-Preference Preference True Brunettes:

      I want to keep my original color but cover the gray and the darker colors make my hair darker. This did not cover my gray. If it can't cover any better than that I'll have to try another brand.

      (0 of 1 customers found this review helpful)

       
      1.0

      I used the hair color to ...

      By crazy

      from Undisclosed

      Comments about L'Oréal-Preference Preference True Brunettes:

      I used the hair color to try to get red out of my hair and it did not even put a dent in the color.

      Displaying reviews 1-10

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