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L'OréalPreference True Brunettes
L'Oréal

Preference True Brunettes

Ultra Light Ash Brown UL61

Item #: 2097337

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Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
L'Oréal-PreferencePreference True Brunettes
 
3.7

(based on 358 reviews)

70%

of respondents would recommend this to a friend.

Pros

  • Easy to use (45)
  • Great color (35)
  • True to color (34)
  • Natural look (26)
  • Long-lasting (16)

Cons

  • Color misrepresented (12)
  • Smells bad (11)
  • Doesn't last (6)
  • Bad smell (5)
  • Brassy (5)

Best Uses

  • New look (27)
  • Touch ups (18)
  • Graying hair (13)
  • Fine hair (8)
  • Thick hair (6)
    • Commitment To Color:
    • Permanent (43), Semi-permanent (6)
    • Reviewer Profile:
    • Beauty conscious (33), Product junkie (13), Survivalist / minimalist (5)

Reviewed by 358 customers

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Displaying reviews 1-10

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3.0

Color darker than shown on box

By The Countessa

from Chicago, IL

About Me Beauty Conscious

Verified Buyer

Pros

  • Easy To Use

Cons

  • Color Misrepresented

Best Uses

  • Graying Hair
  • Thinner Hair

Comments about L'Oréal-Preference Preference True Brunettes:

Leaves hair silky, didn't cover gray completely.

  • Commitment To Color:
  • Demi-Permanent

(0 of 1 customers found this review helpful)

 
1.0

Poor results

By Rena

from Covington, LA

About Me Beauty Conscious

Verified Buyer

Pros

    Cons

    • Limp Hair
    • Smells Bad

    Best Uses

      Comments about L'Oréal-Preference Preference True Brunettes:

      I have used this L'Oreal hair product in a darker brunette shade for several years with great success, but your hair stylist believed that a lighter color would look better so I purchased a lighter shade (UL61) ash brown which looks very "mousy" and didn't give my hair the texture and lift that I was used to. Not to mention the bad hair cut!

      • Commitment To Color:
      • Permanent

      (1 of 1 customers found this review helpful)

       
      1.0

      will make you blond not brown

      By lelad

      from palmdale ca

      About Me Beauty Conscious

      Pros

      • Easy To Use
      • Gentle

      Cons

      • Color Misrepresented

      Best Uses

        Comments about L'Oréal-Preference Preference True Brunettes:

        i used this over the weekend it turned my hair brassy my hair became light blond big mistake i am a med brown wanted a light brown the color did not do the inside of my hair its light brown to crazy never again

        • Commitment To Color:
        • Permanent

        (2 of 2 customers found this review helpful)

         
        1.0

        Waste of money

        By TickedOff

        from Saint Cloud Minnesota

        About Me Product Junkie

        Verified Buyer

        Pros

          Cons

          • Color Misrepresented

          Best Uses

            Comments about L'Oréal-Preference Preference True Brunettes:

            This was one of the worst products I've used in a long time. It ended up costing me about 150$ at a salon to correct my hair. My hair was a dark brown almost black. This product said it would lift the dark, it didn't. All it did was turn my roots white and made me look like a skunk. I did exactly like the box instructed, but it didn't even light my dark hair even a little bit. I ended up buying "color oops" to lift the dark hair, then went to a salon so they could try to get my hair and roots to match. It cost me a great deal of money. If your looking to lighten dark hair, use either color oops or bleach, otherwise do what I did and see a stylist!

            • Commitment To Color:
            • Permanent

            (1 of 1 customers found this review helpful)

             
            1.0

            Not as expected

            By HarleyRose626

            from Lexington, KY

            About Me Beauty Conscious

            Verified Buyer

            Pros

              Cons

              • Color Misrepresented
              • Difficult To Use

              Best Uses

                Comments about L'Oréal-Preference Preference True Brunettes:

                The directions were not clear as they provided two options for applying the color. Determining which application process is best for you is difficult to determine.

                The "hi lift" was minimal and there was very little difference in the "lift" and the color I had when I started. Because of the unclear instructions I applied at the roots and the roots lifted lighter than the rest of my hair. Again, solid directions for application would have been good.

                A true brunette looking to get substantially lighter should not consider this "hi lift" color and consult a stylist for guidance in selecting the right options to achieve the lightening results desired.

                (1 of 3 customers found this review helpful)

                 
                1.0

                WARNING-doesn't cover gray

                By jendar

                from san diego, CA

                About Me Minimalist

                Pros

                  Cons

                  • Color Misrepresented

                  Best Uses

                    Comments about L'Oréal-Preference Preference True Brunettes:

                    WARNING-when you put this on it's blue in color and when it's washed out you now have bright white/blue where the gray is...don't by this if you have gray hair!

                    • Commitment To Color:
                    • Permanent

                    (2 of 2 customers found this review helpful)

                     
                    4.0

                    Helped Get the Red Out

                    By Eye4GreatBuy

                    from Merritt Island, FL

                    About Me Beauty Conscious

                    Pros

                    • Easy To Use
                    • Gentle
                    • Great Color
                    • Natural Look

                    Cons

                      Best Uses

                        Comments about L'Oréal-Preference Preference True Brunettes:

                        This product covered the brassiness I had from a previous product I had used. I'm pleased with the color. I wanted a light to medium brown with less red and that is what I got. I don't know how long the color will last, it is the first time I've used this color and product. I did notice that I didn't get color on my towel after the first shampoo. I plan on using this color and product again. If you have very stubborn dark brown hair, give this product a try. I tried to lighten my hair a couple of shades with a different brand prior to this one and it came out reddish brown and it got brassier as the color washed out. This was a good fix and the color is natural looking as well.

                        (2 of 2 customers found this review helpful)

                         
                        1.0

                        don't waste your money

                        By debbie

                        from florida

                        About Me Minimalist

                        Pros

                          Cons

                          • Color Misrepresented
                          • Difficult To Use
                          • Doesn't Last
                          • Smells Bad
                          • Too Harsh

                          Best Uses

                            Comments about L'Oréal-Preference Preference True Brunettes:

                            I have been using L'oreal products for over 30 years and I have never been as dissatisfied with one of their products as I am with this. The color is DULL! The odor was overwhelming! It does NOT cover grey, AT ALL! And the box does not tell you this. My hair feels like steel wool after using this product. I'm glad this was not my first experience with L'Oreal, because if it was, I certainly would never buy their products again.

                            • Commitment To Color:
                            • Permanent

                            (2 of 3 customers found this review helpful)

                             
                            4.0

                            Highly recommend, but watch time

                            By Jennie

                            from Lancaster, CA

                            About Me Minimalist

                            Verified Buyer

                            Pros

                            • Easy To Use
                            • Great Color

                            Cons

                            • Smells Bad

                            Best Uses

                            • New Look
                            • Thicker Hair
                            • Thinner Hair
                            • Touch Ups

                            Comments about L'Oréal-Preference Preference True Brunettes:

                            I highly recommend this product for lightening your natural dark hair, but be careful and follow the time limits, I let my roots sit for twice as long as recommended and had bright orange roots that I had to fix with a toning shampoo. I have long thick hair and used 2 boxes.

                            • Commitment To Color:
                            • Permanent

                            (0 of 3 customers found this review helpful)

                             
                            1.0

                            DO NOT BUY THIS ...

                            By The Dazzling One

                            from Undisclosed

                            Comments about L'Oréal-Preference Preference True Brunettes:

                            DO NOT BUY THIS PRODUCT!!!!! Used Dark Blond and it came out brunette and did not get rid of the gray.... I was already sandy blond and it darkened my hair way too much.... Very disappointed.... First and last time using this brand!!!!!

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