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L'OréalPreference True Brunettes
L'Oréal

Preference True Brunettes

Ultra Light Ash Brown UL61

Item #: 2097337

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Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
L'Oréal-PreferencePreference True Brunettes
 
3.7

(based on 356 reviews)

70%

of respondents would recommend this to a friend.

Pros

  • Easy to use (44)
  • Great color (35)
  • True to color (34)
  • Natural look (26)
  • Long-lasting (16)

Cons

  • Color misrepresented (11)
  • Smells bad (10)
  • Doesn't last (6)
  • Bad smell (5)
  • Brassy (5)

Best Uses

  • New look (27)
  • Touch ups (18)
  • Graying hair (12)
  • Fine hair (7)
  • Thick hair (6)
    • Commitment To Color:
    • Permanent (42), Semi-permanent (6)
    • Reviewer Profile:
    • Beauty conscious (31), Product junkie (13), Survivalist / minimalist (5)

Reviewed by 356 customers

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(1 of 1 customers found this review helpful)

 
1.0

will make you blond not brown

By lelad

from palmdale ca

About Me Beauty Conscious

Pros

  • Easy To Use
  • Gentle

Cons

  • Color Misrepresented

Best Uses

    Comments about L'Oréal-Preference Preference True Brunettes:

    i used this over the weekend it turned my hair brassy my hair became light blond big mistake i am a med brown wanted a light brown the color did not do the inside of my hair its light brown to crazy never again

    • Commitment To Color:
    • Permanent

    (1 of 1 customers found this review helpful)

     
    1.0

    Waste of money

    By TickedOff

    from Saint Cloud Minnesota

    About Me Product Junkie

    Verified Buyer

    Pros

      Cons

      • Color Misrepresented

      Best Uses

        Comments about L'Oréal-Preference Preference True Brunettes:

        This was one of the worst products I've used in a long time. It ended up costing me about 150$ at a salon to correct my hair. My hair was a dark brown almost black. This product said it would lift the dark, it didn't. All it did was turn my roots white and made me look like a skunk. I did exactly like the box instructed, but it didn't even light my dark hair even a little bit. I ended up buying "color oops" to lift the dark hair, then went to a salon so they could try to get my hair and roots to match. It cost me a great deal of money. If your looking to lighten dark hair, use either color oops or bleach, otherwise do what I did and see a stylist!

        • Commitment To Color:
        • Permanent
         
        1.0

        Not as expected

        By HarleyRose626

        from Lexington, KY

        About Me Beauty Conscious

        Verified Buyer

        Pros

          Cons

          • Color Misrepresented
          • Difficult To Use

          Best Uses

            Comments about L'Oréal-Preference Preference True Brunettes:

            The directions were not clear as they provided two options for applying the color. Determining which application process is best for you is difficult to determine.

            The "hi lift" was minimal and there was very little difference in the "lift" and the color I had when I started. Because of the unclear instructions I applied at the roots and the roots lifted lighter than the rest of my hair. Again, solid directions for application would have been good.

            A true brunette looking to get substantially lighter should not consider this "hi lift" color and consult a stylist for guidance in selecting the right options to achieve the lightening results desired.

            (0 of 1 customers found this review helpful)

             
            1.0

            WARNING-doesn't cover gray

            By jendar

            from san diego, CA

            About Me Minimalist

            Pros

              Cons

              • Color Misrepresented

              Best Uses

                Comments about L'Oréal-Preference Preference True Brunettes:

                WARNING-when you put this on it's blue in color and when it's washed out you now have bright white/blue where the gray is...don't by this if you have gray hair!

                • Commitment To Color:
                • Permanent
                 
                4.0

                Helped Get the Red Out

                By Eye4GreatBuy

                from Merritt Island, FL

                About Me Beauty Conscious

                Pros

                • Easy To Use
                • Gentle
                • Great Color
                • Natural Look

                Cons

                  Best Uses

                    Comments about L'Oréal-Preference Preference True Brunettes:

                    This product covered the brassiness I had from a previous product I had used. I'm pleased with the color. I wanted a light to medium brown with less red and that is what I got. I don't know how long the color will last, it is the first time I've used this color and product. I did notice that I didn't get color on my towel after the first shampoo. I plan on using this color and product again. If you have very stubborn dark brown hair, give this product a try. I tried to lighten my hair a couple of shades with a different brand prior to this one and it came out reddish brown and it got brassier as the color washed out. This was a good fix and the color is natural looking as well.

                     
                    1.0

                    don't waste your money

                    By debbie

                    from florida

                    About Me Minimalist

                    Pros

                      Cons

                      • Color Misrepresented
                      • Difficult To Use
                      • Doesn't Last
                      • Smells Bad
                      • Too Harsh

                      Best Uses

                        Comments about L'Oréal-Preference Preference True Brunettes:

                        I have been using L'oreal products for over 30 years and I have never been as dissatisfied with one of their products as I am with this. The color is DULL! The odor was overwhelming! It does NOT cover grey, AT ALL! And the box does not tell you this. My hair feels like steel wool after using this product. I'm glad this was not my first experience with L'Oreal, because if it was, I certainly would never buy their products again.

                        • Commitment To Color:
                        • Permanent

                        (1 of 2 customers found this review helpful)

                         
                        4.0

                        Highly recommend, but watch time

                        By Jennie

                        from Lancaster, CA

                        About Me Minimalist

                        Verified Buyer

                        Pros

                        • Easy To Use
                        • Great Color

                        Cons

                        • Smells Bad

                        Best Uses

                        • New Look
                        • Thicker Hair
                        • Thinner Hair
                        • Touch Ups

                        Comments about L'Oréal-Preference Preference True Brunettes:

                        I highly recommend this product for lightening your natural dark hair, but be careful and follow the time limits, I let my roots sit for twice as long as recommended and had bright orange roots that I had to fix with a toning shampoo. I have long thick hair and used 2 boxes.

                        • Commitment To Color:
                        • Permanent

                        (0 of 2 customers found this review helpful)

                         
                        1.0

                        DO NOT BUY THIS ...

                        By The Dazzling One

                        from Undisclosed

                        Comments about L'Oréal-Preference Preference True Brunettes:

                        DO NOT BUY THIS PRODUCT!!!!! Used Dark Blond and it came out brunette and did not get rid of the gray.... I was already sandy blond and it darkened my hair way too much.... Very disappointed.... First and last time using this brand!!!!!

                         
                        4.0

                        I was hesitant to do any ...

                        By Tagyouritt

                        from Undisclosed

                        Comments about L'Oréal-Preference Preference True Brunettes:

                        I was hesitant to do any box color only because in the past it has been mixed on the color outcome. so when I picked up a shade I loved I read online reviews and since they were all positive I went for it. It's not a real match to the box color but it is a great fit and still fits the description for me! I love it and will buy shades from this group again! Even and beautiful, and I am so so happy with it

                         
                        5.0

                        For years, I had paid to ...

                        By Excellence Creme

                        from Undisclosed

                        Comments about L'Oréal-Preference Preference True Brunettes:

                        For years, I had paid to have my hair colored or foiled. I am now on limited income, and the coverage and color of this particular shade is outstanding. I am 60, and it makes me look 10 years younger. I exercise, eat right and use L'Oreal. Great product!

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