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ClairolBorn Blonde Ultra Blue Kit
Clairol

Born Blonde Ultra Blue Kit

Item #: 2097253

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Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
ClairolBorn Blonde Ultra Blue Kit
 
3.3

(based on 35 reviews)

65%

of respondents would recommend this to a friend.

Pros

  • Easy to use (20)
  • Great color (18)
  • Long-lasting (9)
  • Natural look (9)
  • Gentle (6)

Cons

  • Color misrepresented (12)
  • Smells bad (12)
  • Time consuming (9)
  • Too harsh (6)
  • Messy (4)

Best Uses

  • New look (15)
  • Touch ups (8)
  • Graying hair (4)
    • Commitment To Color:
    • Permanent (35)
    • Reviewer Profile:
    • Beauty conscious (18), Product junkie (8), Survivalist / minimalist (4)

Reviewed by 35 customers

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Displaying reviews 1-10

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5.0

Tried and True that's ultra blue!

By Blondie

from Columbia, SC

About Me Minimalist

Verified Buyer

Pros

  • Easy To Use
  • Gentle
  • Great Color
  • Long-Lasting
  • Natural Look

Cons

    Best Uses

      Comments about Clairol Born Blonde Ultra Blue Kit:

      I do my roots every three weeks and have waist length hair. Been doing this for over 30 years and this is by far the easiest, most effective and best looking color I've had. This product allows me to stay looking like me...Thank you!!! Don't stop making it!

      • Commitment To Color:
      • Permanent

      (0 of 1 customers found this review helpful)

       
      2.0

      Disappointed

      By Blondie

      from New Orleans, LA

      About Me Beauty Conscious

      Verified Buyer

      Pros

      • Easy To Use

      Cons

        Best Uses

          Comments about Clairol Born Blonde Ultra Blue Kit:

          There are much better choices ..... Pick another one.

          • Commitment To Color:
          • Permanent

          (1 of 1 customers found this review helpful)

           
          5.0

          great product

          By karen

          from Bay Minette, Al.

          About Me Minimalist

          Verified Buyer

          Pros

          • Easy To Use

          Cons

          • Time Consuming

          Best Uses

          • New Look

          Comments about Clairol Born Blonde Ultra Blue Kit:

          Love the color . Time consuming.

          • Commitment To Color:
          • Permanent

          (2 of 3 customers found this review helpful)

           
          1.0

          Not Happy

          By Theresa

          from Huntsville, AL

          Verified Buyer

          Pros

            Cons

            • Color Misrepresented

            Best Uses

              Comments about Clairol Born Blonde Ultra Blue Kit:

              I am so sad and so disappointed that I used this. I had "Golden Blonde" with SOME DARKER Roots and Now I have Yellow Hair WITH an Orange Tint. I read EVERYTHING ON THE BOX, I did everything I was supposed to do ... Every Step. I don't know why I should have ORANGE Hair!! I don't even like to Go Outside ... Yet alone, Go anywhere Else. I'm trying to do what all I can to find ANYTHING to GET THIS COLOR OUT OF MY HAIR!!!

              • Commitment To Color:
              • Permanent

              (0 of 3 customers found this review helpful)

               
              1.0

              worst dye EVER

              By shnnytygns

              from Michigan

              About Me Product Junkie

              Pros

                Cons

                • Color Misrepresented
                • Doesn't Work
                • Smells Bad
                • Too Harsh

                Best Uses

                  Comments about Clairol Born Blonde Ultra Blue Kit:

                  This is by far the worst hair dye I have EVER used. It dyed my roots super blonde and my ends red as heck. so i waited 2 weeks to do it again. no effect and this time it left this waxey residue in my hair at the scalp that would not come out. oh my god if i could get my money back

                  • Commitment To Color:
                  • Permanent

                  (1 of 2 customers found this review helpful)

                   
                  5.0

                  I have used this since 2008!

                  By Sharron

                  from Tualatin, Oregon

                  About Me Professional Stylist

                  Verified Buyer

                  Pros

                  • Easy To Use
                  • Great Color

                  Cons

                    Best Uses

                    • Graying Hair
                    • New Look
                    • Touch Ups

                    Comments about Clairol Born Blonde Ultra Blue Kit:

                    One thing to remember if you are going to use this for the first time. It's not a professional coloring. It took me three tries to get the color but boy, I haven't looked back since. I'm platinum blonde and have been for five years. I save money and still look great. One thing, invest in quality conditioner to keep your hair soft and once a week use purple shampoo. Your water has things in it to change or dull it down.

                    • Commitment To Color:
                    • Permanent

                    (1 of 2 customers found this review helpful)

                     
                    1.0

                    Yellow/Orange Results

                    By Laura

                    from Columbus, Ohio

                    About Me Product Junkie

                    Pros

                      Cons

                      • Brassiness
                      • Color Misrepresented
                      • Damaging
                      • Difficult To Use
                      • Messy
                      • Smells Bad
                      • Time Consuming
                      • Too Harsh

                      Best Uses

                        Comments about Clairol Born Blonde Ultra Blue Kit:

                        I am already naturally a dark blonde and I have colored my hair for years, to maintain a light ash blonde shade. However, I have a red undertone, and when I saw this product I thought "Perfect! Finally a formula for me!" WRONG.

                        My hair came out ORANGE and YELLOW. Just the opposite results that I was expecting based on the description on the box. I was mortified!!! The minimum time to leave the product in is 20 minutes, and the max is 90. I only left it in for 45, and my hair has never looked more brassy and dry. The ends of my hair are SO brittle and damaged now, and my hair is a lot more tangled since it's so dry. :'(

                        • Commitment To Color:
                        • Permanent

                        (1 of 1 customers found this review helpful)

                         
                        4.0

                        Good Results

                        By Deoduce

                        from St. Louis, MO

                        About Me Product Junkie

                        Pros

                        • Easy To Use
                        • Great Color

                        Cons

                          Best Uses

                          • New Look

                          Comments about Clairol Born Blonde Ultra Blue Kit:

                          I have very thick, dark hair that I have been coloring since I was in high school. After a few years back to dark brunette, I decided to go blonde for the summer. Previous attempts at lightening my hair were huge disasters, but this time it was a lot better. I had to leave the product on for the full 90 minutes and it lightened my hair dramatically. I did have some brassiness, but applying some violet toner afterwards gave me a bright, light blonde. This product made the bleaching process a whole lot easier. FYI, you have to follow the directions exactly, and leave it on the full 90 minutes to get any type of decent result.

                          • Commitment To Color:
                          • Permanent

                          (0 of 1 customers found this review helpful)

                           
                          1.0

                          Tragic Hair Results

                          By Lilynrose

                          from Lakeland, FL

                          About Me Beauty Conscious

                          Pros

                            Cons

                            • Brassneon Orangeyellow
                            • Color Misrepresented
                            • Time Consuming
                            • Too Harsh

                            Best Uses

                              Comments about Clairol Born Blonde Ultra Blue Kit:

                              DO NOT USE THIS PRODUCT. It advertises that it will not leave brass in your hair. FALSE. If your hair is anything other than already blond, it will leave your hair full of neon orange, yellow, and white. My hair looks like buttered popcorn, I kid you not. I have used many hair products over the years and this is the first time I have not only been disappointed, but traumatized. I can't even leave my house, it's THAT BAD. I made sure I left the product on my hair for the FULL time allowed (90 mins), to make sure I wasn't left with anything but blond. FAIL. I cannot see how any amount of time would make this product work. YOU'VE BEEN WARNED! If you have brown or dark hair, do the smart thing...just seek a professional!! What a nightmare and a complete waste of money/time. Now I have to spend more money to fix it.

                              • Commitment To Color:
                              • Permanent

                              (0 of 1 customers found this review helpful)

                               
                              1.0

                              Don't use this product!

                              By Mad Beauty Junkie

                              from Atlanta

                              About Me Product Junkie

                              Pros

                                Cons

                                • Color Misrepresented
                                • Smells Bad

                                Best Uses

                                  Comments about Clairol Born Blonde Ultra Blue Kit:

                                  I regularlly color my hair at home and have naturally blonde hair that tends to lean towards brassy so I use box color to brighten it up and remove the yellow tones. Let me emphasize, I am a natural blonde! I have used a handful of box dyes over the years and never had an issue, some working better than others. It doesnt usually take much to lift my hair a shade since it is already blonde. I used this product over the weekend, followed the directions and it somehow turned my hair orange!!! If I had dark blonde hair or brown then I would say I didnt leave it on long enough but my hair is already a light blonde so it shouldnt have made it orange at all. I then had to buy another product, rebleach and then tone to get a somewhat normal not florescent oragne hairstyle. I have overprocessed my hair at this point and have to walk around looking like an idiot until my hair calms down enough to have it addressed. I would hate to think how this product would work on someone with anything darker than a light blonde! I would suggest going with any of the L'oreal products as I have never had any issues with them and they leave my hair soft,silky and beautifully blonde!

                                  • Commitment To Color:
                                  • Permanent

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