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ClairolBorn Blonde Ultra Blue Kit
Clairol

Born Blonde Ultra Blue Kit

Item #: 2097253

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Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
ClairolBorn Blonde Ultra Blue Kit
 
3.3

(based on 33 reviews)

66%

of respondents would recommend this to a friend.

Pros

  • Easy to use (18)
  • Great color (17)
  • Long-lasting (8)
  • Natural look (8)
  • Gentle (5)

Cons

  • Color misrepresented (12)
  • Smells bad (12)
  • Time consuming (9)
  • Too harsh (6)
  • Messy (4)

Best Uses

  • New look (15)
  • Touch ups (8)
  • Graying hair (4)
    • Commitment To Color:
    • Permanent (33)
    • Reviewer Profile:
    • Beauty conscious (17), Product junkie (8), Survivalist / minimalist (3)

Reviewed by 33 customers

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Displaying reviews 1-10

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5.0

great product

By karen

from Bay Minette, Al.

About Me Minimalist

Verified Buyer

Pros

  • Easy To Use

Cons

  • Time Consuming

Best Uses

  • New Look

Comments about Clairol Born Blonde Ultra Blue Kit:

Love the color . Time consuming.

  • Commitment To Color:
  • Permanent

(1 of 1 customers found this review helpful)

 
1.0

Not Happy

By Theresa

from Huntsville, AL

Verified Buyer

Pros

    Cons

    • Color Misrepresented

    Best Uses

      Comments about Clairol Born Blonde Ultra Blue Kit:

      I am so sad and so disappointed that I used this. I had "Golden Blonde" with SOME DARKER Roots and Now I have Yellow Hair WITH an Orange Tint. I read EVERYTHING ON THE BOX, I did everything I was supposed to do ... Every Step. I don't know why I should have ORANGE Hair!! I don't even like to Go Outside ... Yet alone, Go anywhere Else. I'm trying to do what all I can to find ANYTHING to GET THIS COLOR OUT OF MY HAIR!!!

      • Commitment To Color:
      • Permanent

      (0 of 2 customers found this review helpful)

       
      1.0

      worst dye EVER

      By shnnytygns

      from Michigan

      About Me Product Junkie

      Pros

        Cons

        • Color Misrepresented
        • Doesn't Work
        • Smells Bad
        • Too Harsh

        Best Uses

          Comments about Clairol Born Blonde Ultra Blue Kit:

          This is by far the worst hair dye I have EVER used. It dyed my roots super blonde and my ends red as heck. so i waited 2 weeks to do it again. no effect and this time it left this waxey residue in my hair at the scalp that would not come out. oh my god if i could get my money back

          • Commitment To Color:
          • Permanent

          (1 of 1 customers found this review helpful)

           
          5.0

          I have used this since 2008!

          By Sharron

          from Tualatin, Oregon

          About Me Professional Stylist

          Verified Buyer

          Pros

          • Easy To Use
          • Great Color

          Cons

            Best Uses

            • Graying Hair
            • New Look
            • Touch Ups

            Comments about Clairol Born Blonde Ultra Blue Kit:

            One thing to remember if you are going to use this for the first time. It's not a professional coloring. It took me three tries to get the color but boy, I haven't looked back since. I'm platinum blonde and have been for five years. I save money and still look great. One thing, invest in quality conditioner to keep your hair soft and once a week use purple shampoo. Your water has things in it to change or dull it down.

            • Commitment To Color:
            • Permanent

            (1 of 2 customers found this review helpful)

             
            1.0

            Yellow/Orange Results

            By Laura

            from Columbus, Ohio

            About Me Product Junkie

            Pros

              Cons

              • Brassiness
              • Color Misrepresented
              • Damaging
              • Difficult To Use
              • Messy
              • Smells Bad
              • Time Consuming
              • Too Harsh

              Best Uses

                Comments about Clairol Born Blonde Ultra Blue Kit:

                I am already naturally a dark blonde and I have colored my hair for years, to maintain a light ash blonde shade. However, I have a red undertone, and when I saw this product I thought "Perfect! Finally a formula for me!" WRONG.

                My hair came out ORANGE and YELLOW. Just the opposite results that I was expecting based on the description on the box. I was mortified!!! The minimum time to leave the product in is 20 minutes, and the max is 90. I only left it in for 45, and my hair has never looked more brassy and dry. The ends of my hair are SO brittle and damaged now, and my hair is a lot more tangled since it's so dry. :'(

                • Commitment To Color:
                • Permanent

                (1 of 1 customers found this review helpful)

                 
                4.0

                Good Results

                By Deoduce

                from St. Louis, MO

                About Me Product Junkie

                Pros

                • Easy To Use
                • Great Color

                Cons

                  Best Uses

                  • New Look

                  Comments about Clairol Born Blonde Ultra Blue Kit:

                  I have very thick, dark hair that I have been coloring since I was in high school. After a few years back to dark brunette, I decided to go blonde for the summer. Previous attempts at lightening my hair were huge disasters, but this time it was a lot better. I had to leave the product on for the full 90 minutes and it lightened my hair dramatically. I did have some brassiness, but applying some violet toner afterwards gave me a bright, light blonde. This product made the bleaching process a whole lot easier. FYI, you have to follow the directions exactly, and leave it on the full 90 minutes to get any type of decent result.

                  • Commitment To Color:
                  • Permanent

                  (0 of 1 customers found this review helpful)

                   
                  1.0

                  Tragic Hair Results

                  By Lilynrose

                  from Lakeland, FL

                  About Me Beauty Conscious

                  Pros

                    Cons

                    • Brassneon Orangeyellow
                    • Color Misrepresented
                    • Time Consuming
                    • Too Harsh

                    Best Uses

                      Comments about Clairol Born Blonde Ultra Blue Kit:

                      DO NOT USE THIS PRODUCT. It advertises that it will not leave brass in your hair. FALSE. If your hair is anything other than already blond, it will leave your hair full of neon orange, yellow, and white. My hair looks like buttered popcorn, I kid you not. I have used many hair products over the years and this is the first time I have not only been disappointed, but traumatized. I can't even leave my house, it's THAT BAD. I made sure I left the product on my hair for the FULL time allowed (90 mins), to make sure I wasn't left with anything but blond. FAIL. I cannot see how any amount of time would make this product work. YOU'VE BEEN WARNED! If you have brown or dark hair, do the smart thing...just seek a professional!! What a nightmare and a complete waste of money/time. Now I have to spend more money to fix it.

                      • Commitment To Color:
                      • Permanent

                      (0 of 1 customers found this review helpful)

                       
                      1.0

                      Don't use this product!

                      By Mad Beauty Junkie

                      from Atlanta

                      About Me Product Junkie

                      Pros

                        Cons

                        • Color Misrepresented
                        • Smells Bad

                        Best Uses

                          Comments about Clairol Born Blonde Ultra Blue Kit:

                          I regularlly color my hair at home and have naturally blonde hair that tends to lean towards brassy so I use box color to brighten it up and remove the yellow tones. Let me emphasize, I am a natural blonde! I have used a handful of box dyes over the years and never had an issue, some working better than others. It doesnt usually take much to lift my hair a shade since it is already blonde. I used this product over the weekend, followed the directions and it somehow turned my hair orange!!! If I had dark blonde hair or brown then I would say I didnt leave it on long enough but my hair is already a light blonde so it shouldnt have made it orange at all. I then had to buy another product, rebleach and then tone to get a somewhat normal not florescent oragne hairstyle. I have overprocessed my hair at this point and have to walk around looking like an idiot until my hair calms down enough to have it addressed. I would hate to think how this product would work on someone with anything darker than a light blonde! I would suggest going with any of the L'oreal products as I have never had any issues with them and they leave my hair soft,silky and beautifully blonde!

                          • Commitment To Color:
                          • Permanent

                          (2 of 2 customers found this review helpful)

                           
                          4.0

                          At home ombre

                          By Lau

                          from Plymouth, MA

                          About Me Beauty Conscious

                          Verified Buyer

                          Pros

                          • Easy To Use
                          • Great Color
                          • Versatile

                          Cons

                          • Time Consuming

                          Best Uses

                          • New Look

                          Comments about Clairol Born Blonde Ultra Blue Kit:

                          I have naturally very dark brown hair, and it's far from virgin. I wanted to update my look without doing something as drastic as cutting it (I always end up regretting it after). So I decided to try an at home ombre. I haven't dyed my hair in over a year, so my roots are natural, but the ends are still colored, which is why the bleach was essential. I got the ultra blue formula because I read that it's supposed to help stop dark hair from turning brassy. And it did just that! It's vital to do a test strand to see how your hair will react to the product and to gauge how long you need to leave it in for (I had to go the maximum 90mins). The conditioner that comes with it is amazing. It left my hair silky and smooth, and not at all like I had just bleached it for so long. My final color has the very tips of my hair being blonde, with some strawberry blonde, and light brown until it reaches my natural brown color. Friends and family all love my color, and it's my personal favorite to date! The whole process was rather time consuming, but not any longer than I'd expect to be at a hair salon..and a lot cheaper! I'll definitely use this product again!

                          • Commitment To Color:
                          • Permanent

                          (0 of 1 customers found this review helpful)

                           
                          1.0

                          Traumatized

                          By kinkles

                          from charleston, sc

                          About Me Beauty Conscious

                          Pros

                          • Easy To Use

                          Cons

                          • Color Misrepresented

                          Best Uses

                            Comments about Clairol Born Blonde Ultra Blue Kit:

                            I used this to dye my hair back to blonde after months of dark brown hair. I left it on for an hour and i now have bright, and I mean bright, orange hair. What a mistake! Too embarrassed to even go to a professional salon, let alone out in public!

                            • Commitment To Color:
                            • Permanent

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