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ULTAAutomatic Eye Liner
ULTA

Automatic Eye Liner

Black

Item #: 1951000

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Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
ULTAAutomatic Eye Liner
 
4.1

(based on 3719 reviews)

87%

of respondents would recommend this to a friend.

Pros

  • Easy to apply (2864)
  • Good colors (2383)
  • Long lasting (2231)
  • Smooth look (2157)
  • Easy removal (1829)

Cons

  • Fades (531)
  • Smudges (524)
  • Difficult to apply (300)
  • Difficult removal (142)
  • Creases (93)

Best Uses

  • Everyday (2870)
  • Going out (1541)
  • Travel (958)
  • Sensitive eyes (924)
  • Daily use (178)
    • Reviewer Profile:
    • Classic style (1467), Natural style (1445), Trendy style (417), Budget shopper (169), Brand buyer (63)
    • My Beauty Routine Takes:
    • 10 minutes (123), 30 minutes (112), 1+ hour (12)
    • Skin Tone:
    • Medium (874), Fair (842), Deep (65)

Reviewed by 3719 customers

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Displaying reviews 1-10

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5.0

Pretty in Pink

By Pink Lady

from Orlando FL

About Me Budget Buyer

Verified Buyer

Pros

  • Easy To Use
  • Good Value
  • Lightweight
  • Rich Color

Cons

    Best Uses

    • Daily Use
    • Women

    Comments about ULTA Automatic Eye Liner:

    Bold rich color that stays on all day and night until you take it off. If you like pink, go for it.

    • My Beauty Routine Takes:
    • 10 Minutes
     
    5.0

    Like it very much

    By Mithwani

    from Tx

    About Me Budget Buyer

    Verified Buyer

    Pros

    • Easy To Use
    • Effective
    • Good Value
    • Lightweight
    • Smells Great

    Cons

      Best Uses

      • Daily Use
      • On-the-go
      • Women

      Comments about ULTA Automatic Eye Liner:

      Just add more soft colour

      • My Beauty Routine Takes:
      • 10 Minutes
       
      5.0

      My favorite eyeliner!

      By Kim

      from Chicago, IL

      About Me Budget Buyer

      Verified Buyer

      Pros

      • Easy To Use
      • Effective
      • Good Value

      Cons

        Best Uses

        • Daily Use

        Comments about ULTA Automatic Eye Liner:

        Goes on smooth, lasts all day and looks great. By far better than any other brand in this price range I've tried!

        • My Beauty Routine Takes:
        • 30 Minutes
         
        5.0

        Good product

        By starnurse

        from chicago

        About Me Brand Buyer

        Verified Buyer

        Pros

        • Easy To Use
        • Effective
        • Good Value
        • Lightweight

        Cons

          Best Uses

          • Daily Use

          Comments about ULTA Automatic Eye Liner:

          Very pigmented, overall good product for the price. This is along the lines of the stila liners.

          • My Beauty Routine Takes:
          • 30 Minutes
           
          4.0

          Very nice

          By starnurse

          from chicago

          About Me Budget Buyer

          Verified Buyer

          Pros

          • Easy To Use
          • Effective
          • Good Value
          • Lightweight

          Cons

            Best Uses

            • Daily Use

            Comments about ULTA Automatic Eye Liner:

            Great product for the price, if you like the stile smudge sticks, please try these!

            • My Beauty Routine Takes:
            • 30 Minutes
             
            3.0

            Eyeliner

            By Rosie

            from Bolingbrook IL

            About Me Budget Buyer

            Verified Buyer

            Pros

              Cons

              • Bit Too Hard

              Best Uses

                Comments about ULTA Automatic Eye Liner:

                Accent color, but not as primary liner

                • My Beauty Routine Takes:
                • 30 Minutes
                 
                3.0

                Deep Color - a little too soft for me

                By The Balanced Beauty- (Quality + Bargain)

                from Chattanooga TN

                About Me Budget Buyer

                Verified Buyer

                Pros

                • Easy To Use
                • Effective
                • Good Value

                Cons

                • Poor Texture
                • Smudges And Runs Easily

                Best Uses

                • On-the-go
                • Women

                Comments about ULTA Automatic Eye Liner:

                This liner has a lot of pigment, and gives a nice smooth line with little effort. The downside to this is I found the product a little too soft. It smudges and runs very easily - which caused me to check for dark running lines all day.

                • My Beauty Routine Takes:
                • 30 Minutes
                 
                4.0

                Love it

                By CaliCas

                from Naples FL

                Verified Buyer

                Pros

                • Easy To Use
                • Effective
                • Good Value

                Cons

                  Best Uses

                  • Daily Use

                  Comments about ULTA Automatic Eye Liner:

                  So easy to use

                  • My Beauty Routine Takes:
                  • 10 Minutes
                   
                  3.0

                  ehh

                  By anjaleah

                  from georgia

                  About Me Budget Buyer

                  Verified Buyer

                  Pros

                  • Easy To Use
                  • Effective
                  • Good Value
                  • Lightweight

                  Cons

                  • Not long lasting

                  Best Uses

                  • Daily Use
                  • On-the-go
                  • Women

                  Comments about ULTA Automatic Eye Liner:

                  I purchased the white eyeliner to try out this "eye opening White eyeliner" craze. This eyeliner, is great, but it just doesn't last very long.

                  • My Beauty Routine Takes:
                  • 10 Minutes
                   
                  5.0

                  Ulta Eyeliner

                  By makeup lover

                  from MD

                  About Me Budget Buyer

                  Verified Buyer

                  Pros

                  • Easy To Use
                  • Effective
                  • Good Value
                  • Lightweight
                  • Smells Great

                  Cons

                  • Not Completely Waterproof

                  Best Uses

                  • Daily Use
                  • Women

                  Comments about ULTA Automatic Eye Liner:

                  eyeliner goes on smooth and great color selection

                  • My Beauty Routine Takes:
                  • 30 Minutes

                  Displaying reviews 1-10

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                  Q&A

                  Product Q&A

                  Do you have questions about this product?

                  Get answers from in-house experts.

                  22 Questions | 22 Answers
                  Displaying questions 1-10Previous | Next »
                  • Q:

                    Is this eye liner product a gel?
                    Asked on 1/18/2015 by JoJo from Portland, OR

                    1 answer

                  • Q:

                    Can this liner be twisted down if I accidently twisted up too much?
                    Asked on 1/1/2015 by Fashionista

                    1 answer

                    • Staff Reviewer

                      A:

                      Yes, this is a repel/propel liner and should always allow for the option of twisting down.

                      Answered on 1/12/2015 by Staff Expert from ULTA.com
                  • Q:

                    What colors should a 55 year old brown eyed fun, young at heart wear? I don't want to look like I'm trying to "look younger or see me coming a mile away "?
                    Asked on 11/30/2014 by Red from Murfreesboro,TN

                    1 answer

                    • Staff Reviewer

                      A:

                      In addition to neutrals like black and brown shades, plums, bronzes, and greens really make brown eyes pop! Any of these shades would look especially lovely on you: Bronze, Java, Black Plum, Moss. You can always double-line eyes using two colors, such as a bright and a neutral. For tips on double-lining, see our article here:
                      http://www.ulta.com/get-inspired/articles/4-ways-to-wear-double-liner.html

                      Answered on 12/1/2014 by Staff Expert from ULTA.com
                  • Q:

                    Which is darker onyx or black?
                    Asked on 11/23/2014 by justteasing

                    1 answer

                    • Staff Reviewer

                      A:

                      They are the same depth of color. The difference is the finish of each. Onyx features a glitter black finish, while Black features a matte black finish.

                      Answered on 11/24/2014 by Staff Expert from ULTA.com
                  • Q:

                    Can you use this along the "water line" i.e., the inner lower rim?
                    Asked on 11/21/2014 by Nature Lover from Michigan

                    1 answer

                    • Staff Reviewer

                      A:

                      Yes, this product features a long-lasting waterproof formula and can be applied to the inner rim/waterline.

                      Answered on 11/24/2014 by Staff Expert from ULTA.com
                  • Q:

                    Are these eyeliners hypoallergenic and safe for sensitive eyes? Opthamologist tested?
                    Asked on 11/18/2014 by Julie from Illinois

                    1 answer

                    • Staff Reviewer

                      A:

                      ULTA Automatic Eye Liner is hypoallergenic and safe for those with sensitive eyes and for contact lens wearers. This product is not ophthalmologist tested.

                      Answered on 11/25/2014 by Staff Expert from ULTA.com
                  • Q:

                    Is this product hypoallergenic and safe for sensitive eyes?
                    Asked on 11/16/2014 by Julie from Illinois

                    1 answer

                    • Staff Reviewer

                      A:

                      ULTA Automatic Eye Liner is hypoallergenic and safe for those with sensitive eyes and for contact lens wearers.

                      Answered on 11/21/2014 by Staff Expert from ULTA.com
                  • Q:

                    is it waterproof
                    Asked on 10/31/2014 by jo from levittown NY

                    1 answer

                    • Staff Reviewer

                      A:

                      Yes, this product is waterproof.

                      Answered on 11/4/2014 by Staff Expert from ULTA.com
                  • Q:

                    Does this liner have a sponge at one end to smudge liner?
                    Asked on 10/2/2014 by ReeRee from NJ

                    1 answer

                    • Staff Reviewer

                      A:

                      No, this eyeliner does not feature a smudger.

                      Answered on 10/3/2014 by Staff Expert from ULTA.com
                  • Q:

                    Which has more sparkle and glitter, Java or Chocolate
                    Asked on 8/19/2014 by Ren from Hawaii

                    1 answer

                    • Staff Reviewer

                      A:

                      Java features more of a shimmer/sparkle finish than Chocolate.

                      Answered on 8/27/2014 by Staff Expert from ULTA.com
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