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ULTA Color Pure Eyeshadow

ULTA

Color Pure Eyeshadow

Aloha (medium/deep bright blue with slight shimmer)

Item #: 2268161 Size: 0.05 oz

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ULTA Color Pure Eye Shadows are highly pigmented, super soft and blendable loose powders. Made purely of minerals with no added oils or binders for true, long-lasting color and no creasing. The jar dispenses just enough pigment for each eye without the unwanted mess of traditional mineral powders. Simply lift the lid and apply with an eye shadow brush for a subtle wash of color. Repeat the process on the same eye and layer the pigment for a more dramatic payoff or to accent the crease.
Mica, Phenoxyethanol, Methylparaben, Ethylparaben, Propylparaben. May Contain: Titanium Dioxide, Red 40 Lake, Yellow 5 Lake, Blue 1 Lake, Ultramarines, Black 2, Manganese Violet, Iron Oxides, Aluminum Powder, Ferric Ferrocyanide.

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Ingredients+

Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
ULTAColor Pure Eyeshadow
 
4.5

(based on 115 reviews)

94%

of respondents would recommend this to a friend.

Pros

  • Applies smoothly (71)
  • Great color (71)
  • Long lasting (65)
  • Blends easily (63)
  • Highly pigmented (62)

Cons

  • Creases (6)
  • Cheap compact case (3)
  • Too sparkly (3)

Best Uses

  • Everyday (62)
  • Going out (59)
  • Work (38)
  • Natural effect (30)
  • Smokey effect (29)
    • Was this a gift?:
    • No (19)
    • Reviewer Profile:
    • Classic style (40), Trendy style (24), Natural style (23)
    • Skin Tone:
    • Fair (49), Medium (37)

Reviewed by 115 customers

Displaying reviews 1-10

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5.0

Amazing pigment

By Dannibaby

from Kenosha, wi

About Me Classic Style

Verified Buyer

Pros

  • Applies Smoothly
  • Blends Easily
  • Great Color
  • Highly Pigmented
  • Long Lasting
  • Silky Texture

Cons

    Best Uses

    • Everyday
    • Going Out
    • Smokey Effect
    • Work

    Comments about ULTA Color Pure Eyeshadow:

    Great product

    • Skin Tone:
    • Medium
     
    5.0

    Brown color pure eye shadow

    By Em

    from Indianapolis

    About Me Natural Style

    Verified Buyer

    Pros

    • Applies Smoothly
    • Blends Easily
    • Crease Resistant
    • Great Color
    • Highly Pigmented
    • Long Lasting
    • Silky Texture

    Cons

      Best Uses

      • Everyday

      Comments about ULTA Color Pure Eyeshadow:

      I've gotten several compliments from wearing this eye shadow and I've only had it one week! I picked the riveria color to go with my blue eyes.

      • Skin Tone:
      • Fair
       
      4.0

      Great product

      By Blondie

      from New Berlin, WI

      About Me Trendy Style

      Verified Buyer

      Pros

      • Blends Easily
      • Great Color

      Cons

        Best Uses

        • Everyday
        • Going Out
        • Natural Effect
        • Smokey Effect
        • Work

        Comments about ULTA Color Pure Eyeshadow:

        Inuse this product everyday right under the brow. Great color. The only con is that the case it comes in makes it hard to get the end of the product out.

        • Skin Tone:
        • Fair
         
        5.0

        Excellent product

        By Ime

        from Houston TX

        Verified Buyer

        Pros

        • Great Color
        • Highly Pigmented
        • Long Lasting

        Cons

          Best Uses

            Comments about ULTA Color Pure Eyeshadow:

            Eye shadow

            • Skin Tone:
            • Medium
             
            4.0

            I would buy this in another shade

            By abianco13

            from Los Angeles, CA

            About Me Trendy Style

            Verified Buyer

            Pros

            • Applies Smoothly
            • Crease Resistant
            • Great Color

            Cons

              Best Uses

              • Natural Effect

              Comments about ULTA Color Pure Eyeshadow:

              I like this product because the colors are beautiful and this won't come off your eye. If you rub on your eye it will come off but if not it will definitely stay on. I have the color "Mesa" and it's honestly so pretty I love it and definitely will be wearing it again.

              • Skin Tone:
              • Medium
               
              5.0

              Love it!

              By Q

              from Q

              About Me Natural Style

              Verified Buyer

              Pros

              • Applies Smoothly
              • Blends Easily
              • Crease Resistant
              • Great Color
              • Highly Pigmented
              • Long Lasting
              • Silky Texture

              Cons

                Best Uses

                • Everyday
                • Going Out
                • Natural Effect
                • Smokey Effect
                • Work

                Comments about ULTA Color Pure Eyeshadow:

                1

                • Skin Tone:
                • Fair
                 
                4.0

                I would buy this product again and in different colorsnn

                By Barbara

                from Hazlet, NJ

                About Me Classic Style

                Verified Buyer

                Pros

                • Applies Smoothly
                • Blends Easily
                • Crease Resistant
                • Great Color
                • Highly Pigmented
                • Long Lasting
                • Silky Texture

                Cons

                  Best Uses

                  • Everyday
                  • Going Out
                  • Work

                  Comments about ULTA Color Pure Eyeshadow:

                  As mentioned, I love the product but am
                  Not sure how the packaging works. It seems like you can only get a very small amount out at a time. I can't seem to open the top
                  Any further than it naturally goes. Is it meant to be that way, or am I missing something?

                  • Skin Tone:
                  • Fair
                   
                  5.0

                  AMAZING!

                  By Heyjessie

                  from West Covina

                  About Me Trendy Style

                  Verified Buyer

                  Pros

                  • Applies Smoothly
                  • Blends Easily
                  • Great Color
                  • Highly Pigmented
                  • Long Lasting

                  Cons

                    Best Uses

                    • Going Out
                    • Smokey Effect

                    Comments about ULTA Color Pure Eyeshadow:

                    I used it for smokey eye

                    • Skin Tone:
                    • Medium
                     
                    4.0

                    Like the color

                    By SJS

                    from Lakeland, FL

                    About Me Natural Style

                    Verified Buyer

                    Pros

                    • Applies Smoothly
                    • Blends Easily

                    Cons

                      Best Uses

                      • Going Out

                      Comments about ULTA Color Pure Eyeshadow:

                      Use it on Sunday's.

                      • Skin Tone:
                      • Medium
                       
                      5.0

                      I love this product

                      By Shelbo48

                      from McKinney TX

                      About Me Natural Style

                      Verified Buyer

                      Pros

                      • Applies Smoothly
                      • Great Color
                      • Highly Pigmented
                      • Silky Texture

                      Cons

                      • Creases
                      • Smudges or Flakes

                      Best Uses

                      • Going Out

                      Comments about ULTA Color Pure Eyeshadow:

                      Really like how true the color is when applied.

                      • Skin Tone:
                      • Medium

                      Displaying reviews 1-10

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                      Q&A

                      Product Q&A

                      Do you have questions about this product?

                      Get answers from in-house experts.

                      11 Questions | 11 Answers
                      Displaying questions 1-10Previous | Next »
                      • Q:

                        is the yolo the closest to gold?
                        Asked on 3/28/2016 by mia from texas

                        1 answer

                        • Staff Expert

                          A:

                          The ULTA Color Pure Eye Shadow in YOLO is a brighter, more yellow gold shade. If you are looking for something gold, but more toned down, HENNA is a good option.

                          Answered on 4/19/2016 by Staff Expert from Ulta Beauty
                      • Q:

                        Would you please describe the color of each pigment?
                        Asked on 3/22/2016 by BOO from CT

                        1 answer

                        • Staff Expert

                          A:

                          Certainly! :-)

                          Wildflower – sheer medium purple with slight shimmer
                          Mesa – medium metallic bronzy gold with shimmer
                          Avo – sheer medium mint green with shimmer
                          Milkyway – sheer deep black with slight shimmer
                          Olive – sheer medium olive green with slight shimmer
                          Yolo – light metallic gold with shimmer
                          Aloha – medium/deep bright blue with slight shimmer
                          Sepia – medium metallic pinkish brown with shimmer
                          Henna – light silver brown metallic with shimmer
                          Honey – light white metallic with shimmer
                          Riviera – deep brown metallic with shimmer

                          All shades can be viewed and tested at your nearest Ulta Beauty store!

                          Answered on 5/13/2016 by Staff Expert from Ulta Beauty
                      • Q:

                        Are the Color Pure eyeshadows vegan-friendly?
                        Asked on 2/21/2015 by Sweet Honey Sempai

                        1 answer

                        • Staff Expert

                          A:

                          Yes, all shades of Color Pure Eye Shadow are free of animal byproducts, and ULTA Private Label products are never tested on animals, so ULTA Color Pure Eye Shadow is vegan-friendly!

                          Answered on 2/25/2015 by Staff Expert from ULTA.com
                      • Q:

                        What colors would look good on blue eyes?
                        Asked on 2/20/2015 by Sarah from Portland,Texas

                        1 answer

                        • Staff Expert

                          A:

                          The warm bronze tone of Mesa enhances blue eyes gorgeously!

                          Answered on 2/23/2015 by Staff Expert from ULTA.com
                      • Q:

                        Is the black shimmery or more matte? Which Ulta eyeshadow has the best matte black?
                        Asked on 11/17/2014 by tiff from USA

                        1 answer

                      • Q:

                        What shade(s) would you recommend for hazel/brown eyes?
                        Asked on 10/5/2014 by Niki from Florida

                        1 answer

                        • Staff Expert

                          A:

                          Pink-toned Icing as well as neutrals like Henna and Sepia look gorgeous on brown/hazel eyes!

                          Answered on 10/6/2014 by Staff Expert from ULTA.com
                      • Q:

                        Is this gluten-free?
                        Asked on 6/15/2014 by Katrina

                        1 answer

                        • Staff Expert

                          A:

                          Yes, this product is gluten-free.

                          Answered on 6/16/2014 by Staff Expert from ULTA.com
                      • Q:

                        What type of finish does this have?
                        Asked on 6/1/2014 by juleall from Memphis, MI

                        1 answer

                        • Staff Expert

                          A:

                          All shades feature a shimmer finish.

                          Answered on 6/3/2014 by Staff Expert from ULTA.com
                      • Q:

                        What are the ingredients in these eye shadows?
                        Asked on 5/9/2014 by Beth from Illinois

                        1 answer

                        • Staff Expert

                          A:

                          This product contains: Mica, Phenoxyethanol, Methylparaben, Ethylparaben, Propylparaben. May Contain: Titanium Dioxide, Red 40 Lake, Yellow 5 Lake, Blue 1 Lake, Ultramarines, Black 2, Manganese Violet, Iron Oxides, Aluminum Powder, Ferric Ferrocyanide.

                          Answered on 5/9/2014 by Staff Expert from ULTA.com
                      • Q:

                        Is it okay to use these pigments wet?
                        Asked on 4/25/2014 by sheena830 from Chester, pa

                        1 answer

                        • Staff Expert

                          A:

                          Absolutely! Apply using a dampened eye shadow brush to increase color payoff. You can also apply as an eye liner using a dampened liner brush.

                          Answered on 4/28/2014 by Staff Expert from ULTA.com
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