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ULTAColor Pure Eye Shadow
ULTA

Color Pure Eye Shadow

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Item #: 2268161

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Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
ULTAColor Pure Eye Shadow
 
4.4

(based on 56 reviews)

93%

of respondents would recommend this to a friend.

Pros

  • Applies smoothly (31)
  • Blends easily (28)
  • Great color (28)
  • Highly pigmented (27)
  • Long lasting (26)

Cons

  • Creases (3)

Best Uses

  • Everyday (23)
  • Going out (22)
  • Work (14)
  • Natural effect (13)
  • Smokey effect (9)
    • Was this a gift?:
    • No (19)
    • Reviewer Profile:
    • Classic style (16), Natural style (10), Trendy style (8)
    • Skin Tone:
    • Fair (19), Medium (15)

Reviewed by 56 customers

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Displaying reviews 1-10

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5.0

Love the Color Pure Eye Shadow..Must have in multiple colors

By Southern Girl

from Portland, OR

About Me Classic Style

Verified Buyer

Pros

  • Applies Smoothly
  • Blends Easily
  • Crease Resistant
  • Great Color
  • Highly Pigmented
  • Long Lasting
  • Silky Texture

Cons

    Best Uses

    • Everyday
    • Going Out
    • Natural Effect
    • Smokey Effect
    • Work

    Comments about ULTA Color Pure Eye Shadow:

    I use this product in multiple shades. Allows for great blending, especially when applying a smokey eye. I found it works best with a foundation/primer underneath to last all day.

    • Skin Tone:
    • Fair
     
    5.0

    love it

    By ashleigh

    from Phoenix, AZ

    About Me Trendy Style

    Verified Buyer

    Pros

    • Applies Smoothly
    • Blends Easily
    • Great Color
    • Highly Pigmented
    • Long Lasting

    Cons

    • Creases

    Best Uses

    • Everyday
    • Going Out
    • Natural Effect
    • Smokey Effect
    • Work

    Comments about ULTA Color Pure Eye Shadow:

    If you like Mac pigments try these. I loved it. It did crease but pretty much all shadows do on me. I want more colors now

    • Skin Tone:
    • Fair

    (1 of 1 customers found this review helpful)

     
    4.0

    "Literally, so many options"

    By J9

    from Chicago, il

    About Me Natural Style

    Verified Buyer

    Pros

      Cons

        Best Uses

          Comments about ULTA Color Pure Eye Shadow:

          Use as a highlighter! Works wonders

          • Skin Tone:
          • Medium

          (1 of 1 customers found this review helpful)

           
          3.0

          Pretty color

          By outpaigeous

          from Orland Park

          Verified Buyer

          Pros

          • Applies Smoothly
          • Great Color
          • Silky Texture

          Cons

          • Creases

          Best Uses

          • Going Out
          • Natural Effect

          Comments about ULTA Color Pure Eye Shadow:

          Really pretty color, satisfied with the coverage. Prefer to pressed shadows.

          • Skin Tone:
          • Fair

          (1 of 1 customers found this review helpful)

           
          5.0

          Beautiful and vibrant color!

          By jelam859

          from Cincinnati, OH

          About Me Natural Style

          Verified Reviewer

          Pros

          • Applies Smoothly
          • Crease Resistant
          • Highly Pigmented
          • Long Lasting

          Cons

          • Lots of Fall out

          Best Uses

          • Going Out

          Comments about ULTA Color Pure Eye Shadow:

          I got the avo color and have recommended it to lots of my friends. It made my green eyes stand out more! I'm a huge fan of glitter colors and this was very glittery. A little bit goes a long way with this. Also, if you aren't used to fall out with loose powders, just make sure you're prepared to clean it up a bit. I really think this would look great on all skin tones!

          • Skin Tone:
          • Fair

          (1 of 1 customers found this review helpful)

           
          5.0

          Just as good as urban decay and bare minerals shadows.

          By Serenity stylist

          from Chapmanville wv

          About Me Classic Style

          Verified Buyer

          Pros

          • Applies Smoothly
          • Blends Easily
          • Great Color
          • Highly Pigmented
          • Long Lasting
          • Silky Texture

          Cons

            Best Uses

              Comments about ULTA Color Pure Eye Shadow:

              Luv it.

              • Skin Tone:
              • Fair

              (1 of 1 customers found this review helpful)

               
              5.0

              Absolutely in love!

              By AZChrista

              from Gilbert, AZ

              About Me Classic Style

              Verified Buyer

              Pros

              • Applies Smoothly
              • Blends Easily
              • Crease Resistant
              • Great Color
              • Highly Pigmented
              • Long Lasting
              • Silky Texture

              Cons

                Best Uses

                  Comments about ULTA Color Pure Eye Shadow:

                  I was worried with the powder being loose but the container dispenses a little bit each time. I bought the light pink and put it on my entire eyelid to eyebrow. Really opens my eyes. Great daytime look! Long Lasting color.

                  • Skin Tone:
                  • Medium

                  (1 of 1 customers found this review helpful)

                   
                  4.0

                  pretty good

                  By ajduubv

                  from wausau

                  About Me Classic Style

                  Verified Buyer

                  Pros

                  • Applies Smoothly
                  • Blends Easily
                  • Crease Resistant
                  • Great Color
                  • Long Lasting

                  Cons

                    Best Uses

                    • Everyday
                    • Going Out
                    • Natural Effect
                    • Work

                    Comments about ULTA Color Pure Eye Shadow:

                    I like this because it goes on easy and you can apply it as heavy as you want

                    • Skin Tone:
                    • Fair
                     
                    5.0

                    Get you some of these!

                    By Maddy

                    from Memphis

                    About Me Natural Style

                    Verified Buyer

                    Pros

                    • Beautiful Shades
                    • Shimmer
                    • Stays put

                    Cons

                      Best Uses

                      • All the time

                      Comments about ULTA Color Pure Eye Shadow:

                      I got the sepia color and it's beautiful. It swimmers all day. I used a primer to make sure to avoid fall out.

                      • Skin Tone:
                      • Fair
                       
                      5.0

                      Wonderful

                      By NorrieAK

                      from Knoxville TN

                      About Me Classic Style

                      Verified Buyer

                      Pros

                      • Applies Smoothly
                      • Blends Easily
                      • Crease Resistant
                      • Great Color
                      • Highly Pigmented
                      • Long Lasting
                      • Perfect Sparkle
                      • Silky Texture

                      Cons

                        Best Uses

                        • Everyday
                        • Going Out
                        • Natural Effect
                        • Work

                        Comments about ULTA Color Pure Eye Shadow:

                        Love this as a single color look or in pairs. My favorite color is YOLO hate the name but it is the most multifunctional shadow I've ever had.

                        • Skin Tone:
                        • Fair

                        Displaying reviews 1-10

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                        Q&A

                        Product Q&A

                        Do you have questions about this product?

                        Get answers from in-house experts.

                        9 Questions | 9 Answers
                        Displaying questions 1-9
                        • Q:

                          Are the Color Pure eyeshadows vegan-friendly?
                          Asked on 2/21/2015 by Sweet Honey Sempai

                          1 answer

                          • Staff Expert

                            A:

                            Yes, all shades of Color Pure Eye Shadow are free of animal byproducts, and ULTA Private Label products are never tested on animals, so ULTA Color Pure Eye Shadow is vegan-friendly!

                            Answered on 2/25/2015 by Staff Expert from ULTA.com
                        • Q:

                          What colors would look good on blue eyes?
                          Asked on 2/20/2015 by Sarah from Portland,Texas

                          1 answer

                          • Staff Expert

                            A:

                            The warm bronze tone of Mesa enhances blue eyes gorgeously!

                            Answered on 2/23/2015 by Staff Expert from ULTA.com
                        • Q:

                          Is the black shimmery or more matte? Which Ulta eyeshadow has the best matte black?
                          Asked on 11/17/2014 by tiff from USA

                          1 answer

                        • Q:

                          What shade(s) would you recommend for hazel/brown eyes?
                          Asked on 10/5/2014 by Niki from Florida

                          1 answer

                          • Staff Expert

                            A:

                            Pink-toned Icing as well as neutrals like Henna and Sepia look gorgeous on brown/hazel eyes!

                            Answered on 10/6/2014 by Staff Expert from ULTA.com
                        • Q:

                          Is this gluten-free?
                          Asked on 6/15/2014 by Katrina

                          1 answer

                          • Staff Expert

                            A:

                            Yes, this product is gluten-free.

                            Answered on 6/16/2014 by Staff Expert from ULTA.com
                        • Q:

                          What type of finish does this have?
                          Asked on 6/1/2014 by juleall from Memphis, MI

                          1 answer

                          • Staff Expert

                            A:

                            All shades feature a shimmer finish.

                            Answered on 6/3/2014 by Staff Expert from ULTA.com
                        • Q:

                          What are the ingredients in these eye shadows?
                          Asked on 5/9/2014 by Beth from Illinois

                          1 answer

                          • Staff Expert

                            A:

                            This product contains: Mica, Phenoxyethanol, Methylparaben, Ethylparaben, Propylparaben. May Contain: Titanium Dioxide, Red 40 Lake, Yellow 5 Lake, Blue 1 Lake, Ultramarines, Black 2, Manganese Violet, Iron Oxides, Aluminum Powder, Ferric Ferrocyanide.

                            Answered on 5/9/2014 by Staff Expert from ULTA.com
                        • Q:

                          Is it okay to use these pigments wet?
                          Asked on 4/25/2014 by sheena830 from Chester, pa

                          1 answer

                          • Staff Expert

                            A:

                            Absolutely! Apply using a dampened eye shadow brush to increase color payoff. You can also apply as an eye liner using a dampened liner brush.

                            Answered on 4/28/2014 by Staff Expert from ULTA.com
                        • Q:

                          The description says single use, how much product is actually in the jar? Is it enough to just do your eyes once or do you mean you can dispense just enough for one eye at a time?
                          Asked on 4/17/2014 by Be each

                          1 answer

                          • Staff Expert

                            A:

                            This product's size is 1.55 g / 0.05 oz. What we mean by single use is that the mechanism within this component allows enough product to be dispensed for a single use to avoid waste and mess. If the amount dispensed is not enough, close the lid to the component and give it one shake. This will dispense additional product in the center of the component.

                            Answered on 4/22/2014 by Staff Expert from ULTA.com
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