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ULTAColor Pure Eye Shadow

ULTA

Color Pure Eye Shadow

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Item #: 2268161 Size: 0.05 oz

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ULTA Color Pure Eye Shadows are highly pigmented, super soft and blendable loose powders. Made purely of minerals with no added oils or binders for true, long-lasting color and no creasing. The jar dispenses just enough pigment for each eye without the unwanted mess of traditional mineral powders. Simply lift the lid and apply with an eye shadow brush for a subtle wash of color. Repeat the process on the same eye and layer the pigment for a more dramatic payoff or to accent the crease.
Mica, Phenoxyethanol, Methylparaben, Ethylparaben, Propylparaben. May Contain: Titanium Dioxide, Red 40 Lake, Yellow 5 Lake, Blue 1 Lake, Ultramarines, Black 2, Manganese Violet, Iron Oxides, Aluminum Powder, Ferric Ferrocyanide.

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Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
ULTAColor Pure Eye Shadow
 
4.5

(based on 84 reviews)

94%

of respondents would recommend this to a friend.

Pros

  • Applies smoothly (51)
  • Great color (49)
  • Blends easily (46)
  • Long lasting (45)
  • Highly pigmented (44)

Cons

  • Creases (5)
  • Cheap compact case (3)

Best Uses

  • Everyday (44)
  • Going out (40)
  • Work (27)
  • Natural effect (21)
  • Smokey effect (18)
    • Was this a gift?:
    • No (19)
    • Reviewer Profile:
    • Classic style (31), Trendy style (15), Natural style (14)
    • Skin Tone:
    • Fair (34), Medium (24)

Reviewed by 84 customers

Displaying reviews 1-10

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5.0

Great eyeshadow

By Margie

from VA

About Me Classic Style

Verified Buyer

Pros

  • Great Color
  • Highly Pigmented
  • Long Lasting
  • Silky Texture

Cons

    Best Uses

    • Everyday

    Comments about ULTA Color Pure Eye Shadow:

    Great eyeshadow. I love it

    • Skin Tone:
    • Fair
     
    5.0

    Love it

    By Jenna

    from Carpentersville,IL

    About Me Natural Style

    Verified Buyer

    Pros

    • Easy To Work With
    • Great Packaging
    • Last Long

    Cons

    • Want More Colors

    Best Uses

      Comments about ULTA Color Pure Eye Shadow:

      Works just as well or even better than the more expesvie loose powdered eye shadow

       
      3.0

      lighter in person.

      By hailstorm

      from Portland, Or

      About Me Trendy Style

      Verified Reviewer

      Pros

      • Applies Smoothly
      • Silky Texture

      Cons

        Best Uses

        • Going Out
        • Smokey Effect

        Comments about ULTA Color Pure Eye Shadow:

        I bought these in yolo and icing they were both lighter in person. I was hoping to use them for a secondary color in a natural shimmery eye but they turned out to be highlighters. Pretty. No glitter flecks just a light powdery shimmer. The highest quality ulta brand eyeshadow i've ever bought.

        • Skin Tone:
        • Fair
         
        5.0

        love this shadow!

        By Hang at home Mom

        from Woodridge, IL

        About Me Natural Style

        Verified Buyer

        Pros

        • Applies Smoothly
        • Blends Easily
        • Crease Resistant
        • Great Color
        • Highly Pigmented
        • Long Lasting
        • Silky Texture

        Cons

          Best Uses

          • Everyday
          • Going Out
          • Natural Effect
          • Smokey Effect
          • Work

          Comments about ULTA Color Pure Eye Shadow:

          Great color

          • Skin Tone:
          • Fair
           
          4.0

          Perfect color, good coverage.

          By Dawn

          from KY

          About Me Classic Style

          Verified Buyer

          Pros

          • Applies Smoothly
          • Blends Easily
          • Great Color
          • Highly Pigmented
          • Long Lasting

          Cons

            Best Uses

            • Everyday
            • Going Out
            • Work

            Comments about ULTA Color Pure Eye Shadow:

            I am not crazy about loose powder eye shadow, but I love the color I ordered (Henna. It is a nice long lasting shadow, but can be a little messy when applying the loose powder.

            • Skin Tone:
            • Medium
             
            4.0

            ULTA PURE COLOR EYE SHADOW

            By ANGELKISSED

            from SCOTTSDALE

            About Me Classic Style

            Verified Buyer

            Pros

            • Blends Easily
            • Great Color
            • Long Lasting
            • Silky Texture

            Cons

              Best Uses

              • Everyday
              • Going Out

              Comments about ULTA Color Pure Eye Shadow:

              Love the purple, it is a really pretty color. Good value for the price.

              • Skin Tone:
              • Medium

              (1 of 1 customers found this review helpful)

               
              5.0

              Great Shadow

              By Vonniej

              from Waldorf, MD

              About Me Natural Style

              Verified Buyer

              Pros

              • Applies Smoothly
              • Blends Easily
              • Great Color
              • Highly Pigmented
              • Long Lasting
              • Silky Texture

              Cons

                Best Uses

                • Everyday
                • Going Out

                Comments about ULTA Color Pure Eye Shadow:

                These shadows are silky smooth. The color is highly pigmented so a little goes a long way. And the shadows are true to color. I have Avo (a mermaid type of blue/green color) and Olive. The compact is unique in that unlike other loose pigment, it doesn't have a sifter. It has a little metal "button" in the center and a "stopper" in the lid so that when you open and close the lid the powder doesn't go all over the place. Genius! Overall, great product, great packaging, awesome price. I definitely plan on purchasing more.

                • Skin Tone:
                • Deep
                 
                4.0

                I would only buy bare minerals before!

                By Cruzncarri

                from Marysville, WA.

                About Me Classic Style

                Verified Buyer

                Pros

                • Applies Smoothly
                • Blends Easily
                • Crease Resistant
                • Great Color
                • Highly Pigmented
                • I Like Container
                • Long Lasting
                • Silky Texture

                Cons

                  Best Uses

                  • Everyday
                  • Going Out
                  • Natural Effect
                  • Smokey Effect
                  • Work

                  Comments about ULTA Color Pure Eye Shadow:

                  Not sure what is the best way to get product out of container.

                  • Skin Tone:
                  • Medium
                   
                  5.0

                  Sexy eyes

                  By Sammy

                  from Panama city fl

                  About Me Classic Style

                  Verified Buyer

                  Comments about ULTA Color Pure Eye Shadow:

                  Love the color

                  • Skin Tone:
                  • Fair
                   
                  4.0

                  Love color pure!

                  By B Sodes

                  from Atlanta, GA

                  About Me Classic Style

                  Verified Buyer

                  Pros

                  • Applies Smoothly
                  • Blends Easily
                  • Great Color

                  Cons

                  • Wears Off Easily

                  Best Uses

                  • Everyday
                  • Going Out
                  • Natural Effect
                  • Work

                  Comments about ULTA Color Pure Eye Shadow:

                  I always keep several colors of this product in my make up bag, and back ups in the make up drawer. It's a gorgeous eye shadow, and my favorite to use as a highlighter! Such an expert look, but gets the job done in a very inexpensive way. It doesn't stay on the same all day as when you first put it on, but then again what make up does. Get some, you'll love it!

                  • Skin Tone:
                  • Fair

                  Displaying reviews 1-10

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                  Q&A

                  Product Q&A

                  Do you have questions about this product?

                  Get answers from in-house experts.

                  9 Questions | 9 Answers
                  Displaying questions 1-9
                  • Q:

                    Are the Color Pure eyeshadows vegan-friendly?
                    Asked on 2/21/2015 by Sweet Honey Sempai

                    1 answer

                    • Staff Expert

                      A:

                      Yes, all shades of Color Pure Eye Shadow are free of animal byproducts, and ULTA Private Label products are never tested on animals, so ULTA Color Pure Eye Shadow is vegan-friendly!

                      Answered on 2/25/2015 by Staff Expert from ULTA.com
                  • Q:

                    What colors would look good on blue eyes?
                    Asked on 2/20/2015 by Sarah from Portland,Texas

                    1 answer

                    • Staff Expert

                      A:

                      The warm bronze tone of Mesa enhances blue eyes gorgeously!

                      Answered on 2/23/2015 by Staff Expert from ULTA.com
                  • Q:

                    Is the black shimmery or more matte? Which Ulta eyeshadow has the best matte black?
                    Asked on 11/17/2014 by tiff from USA

                    1 answer

                  • Q:

                    What shade(s) would you recommend for hazel/brown eyes?
                    Asked on 10/5/2014 by Niki from Florida

                    1 answer

                    • Staff Expert

                      A:

                      Pink-toned Icing as well as neutrals like Henna and Sepia look gorgeous on brown/hazel eyes!

                      Answered on 10/6/2014 by Staff Expert from ULTA.com
                  • Q:

                    Is this gluten-free?
                    Asked on 6/15/2014 by Katrina

                    1 answer

                    • Staff Expert

                      A:

                      Yes, this product is gluten-free.

                      Answered on 6/16/2014 by Staff Expert from ULTA.com
                  • Q:

                    What type of finish does this have?
                    Asked on 6/1/2014 by juleall from Memphis, MI

                    1 answer

                    • Staff Expert

                      A:

                      All shades feature a shimmer finish.

                      Answered on 6/3/2014 by Staff Expert from ULTA.com
                  • Q:

                    What are the ingredients in these eye shadows?
                    Asked on 5/9/2014 by Beth from Illinois

                    1 answer

                    • Staff Expert

                      A:

                      This product contains: Mica, Phenoxyethanol, Methylparaben, Ethylparaben, Propylparaben. May Contain: Titanium Dioxide, Red 40 Lake, Yellow 5 Lake, Blue 1 Lake, Ultramarines, Black 2, Manganese Violet, Iron Oxides, Aluminum Powder, Ferric Ferrocyanide.

                      Answered on 5/9/2014 by Staff Expert from ULTA.com
                  • Q:

                    Is it okay to use these pigments wet?
                    Asked on 4/25/2014 by sheena830 from Chester, pa

                    1 answer

                    • Staff Expert

                      A:

                      Absolutely! Apply using a dampened eye shadow brush to increase color payoff. You can also apply as an eye liner using a dampened liner brush.

                      Answered on 4/28/2014 by Staff Expert from ULTA.com
                  • Q:

                    The description says single use, how much product is actually in the jar? Is it enough to just do your eyes once or do you mean you can dispense just enough for one eye at a time?
                    Asked on 4/17/2014 by Be each

                    1 answer

                    • Staff Expert

                      A:

                      This product's size is 1.55 g / 0.05 oz. What we mean by single use is that the mechanism within this component allows enough product to be dispensed for a single use to avoid waste and mess. If the amount dispensed is not enough, close the lid to the component and give it one shake. This will dispense additional product in the center of the component.

                      Answered on 4/22/2014 by Staff Expert from ULTA.com
                  Displaying questions 1-9

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