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ULTAColor Pure Eye Shadow
ULTA

Color Pure Eye Shadow

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Item #: 2268161

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Receive a $10 Gift Card with any $25 ULTA Beauty Collection purchase. One per customer (offer valid 6/28/15-7/4/15 or while supplies last). The eGift Card will be emailed within 5 - 7 business days from the order ship date.

Receive a $10 Ulta Beauty eGift Card with any Ulta Beauty Collection purchase of $25 or more!  The eGift Card will be emailed within 5-7 business days from the order ship date.
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Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
ULTAColor Pure Eye Shadow
 
4.4

(based on 43 reviews)

90%

of respondents would recommend this to a friend.

Pros

  • Applies smoothly (20)
  • Blends easily (20)
  • Great color (18)
  • Highly pigmented (18)
  • Silky texture (18)

Cons

No Cons

Best Uses

  • Everyday (17)
  • Going out (14)
  • Work (9)
  • Natural effect (8)
  • Smokey effect (7)
    • Reviewer Profile:
    • Classic style (10), Natural style (7), Trendy style (5)
    • Skin Tone:
    • Fair (11), Medium (10)
    • Was this a gift?:
    • No (19)

Reviewed by 43 customers

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Displaying reviews 1-10

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5.0

Amazing pigment !!!

By Rachael lee

from Carson , washington

About Me Classic Style

Verified Buyer

Pros

  • Applies Smoothly
  • Blends Easily
  • Great Color
  • Highly Pigmented
  • Long Lasting
  • Silky Texture

Cons

  • Cheap Compact Case

Best Uses

  • Going Out
  • Smokey Effect
  • Work

Comments about ULTA Color Pure Eye Shadow:

These colors work great layering , easy to change the effect !

  • Skin Tone:
  • Medium
 
4.0

SUPER PIGMENTED!

By Renee

from Rochester, NY

About Me Trendy Style

Verified Buyer

Pros

  • Applies Smoothly
  • Blends Easily
  • Great Color
  • Highly Pigmented

Cons

    Best Uses

    • Going Out
    • Smokey Effect

    Comments about ULTA Color Pure Eye Shadow:

    I have only played around with this product, so i am not sure about the longevity, however it is super pigmented! To apply, I lightly sprayed my brush with a setting spray and pressed my damp shadder-brush into the product then i packed it on my lids. Next time i will also put a cream eye shadow base underneath so I make sure it sticks well. Super fun to have in my collection!

    • Skin Tone:
    • Medium
     
    5.0

    Loving this product

    By Morgan

    from Ct

    About Me Trendy Style

    Verified Buyer

    Pros

    • Great Color
    • Highly Pigmented
    • Long Lasting
    • Silky Texture
    • Very pigmented

    Cons

      Best Uses

      • Going Out

      Comments about ULTA Color Pure Eye Shadow:

      I can't wait to buy more of this!! Wish they had more colors

      • Skin Tone:
      • Fair
       
      5.0

      Love it!

      By KJB

      from Madisonville, KY

      About Me Natural Style

      Verified Buyer

      Pros

      • Applies Smoothly
      • Blends Easily
      • Crease Resistant
      • Great Color
      • Highly Pigmented
      • Long Lasting
      • Silky Texture

      Cons

        Best Uses

          Comments about ULTA Color Pure Eye Shadow:

          Great product! A little goes a long way. I went back and bought additional colors. It blends easily and the colors make my eyes pop.

          • Skin Tone:
          • Medium

          (1 of 1 customers found this review helpful)

           
          5.0

          beautiful color great quality

          By cosmetic addict

          from joplin, mo

          About Me Trendy Style

          Verified Buyer

          Pros

          • Applies Smoothly
          • Blends Easily
          • Crease Resistant
          • Great Color
          • Highly Pigmented
          • Long Lasting
          • Silky Texture

          Cons

            Best Uses

            • Everyday
            • Going Out
            • Natural Effect
            • Smokey Effect
            • Work

            Comments about ULTA Color Pure Eye Shadow:

            Beautiful colors for a nice price

            • Skin Tone:
            • Fair
             
            5.0

            Love this eye shadow!

            By Susie Q

            from Memphis, TN

            About Me Classic Style

            Verified Buyer

            Pros

            • Applies Smoothly
            • Blends Easily
            • Crease Resistant
            • Great Color
            • Highly Pigmented
            • Long Lasting
            • Silky Texture
            • Unique Case-no Waste

            Cons

              Best Uses

              • Everyday

              Comments about ULTA Color Pure Eye Shadow:

              Easy to apply evenly, case design is wonderful because it only allows a small amount of shadow. So if it is dropped, there is not much waste.

              • Skin Tone:
              • Fair
               
              5.0

              Powder Eye Shadow

              By LJK

              from Wausau, WI

              About Me Trendy Style

              Verified Buyer

              Pros

              • Applies Smoothly
              • Blends Easily
              • Crease Resistant
              • Great Color
              • It Lasts All Day It Does
              • Long Lasting
              • Silky Texture

              Cons

                Best Uses

                • Everyday
                • Work

                Comments about ULTA Color Pure Eye Shadow:

                I use the Ulta shadow primer and it seems to make the eye shadow last.

                • Skin Tone:
                • Medium

                (1 of 2 customers found this review helpful)

                 
                3.0

                the color is just o.k.

                By micki

                from plainfield, Illinois

                About Me Classic Style

                Verified Buyer

                Pros

                • Applies Smoothly
                • Blends Easily
                • Crease Resistant
                • Highly Pigmented
                • Long Lasting
                • Silky Texture

                Cons

                  Best Uses

                  • Going Out
                  • Smokey Effect

                  Comments about ULTA Color Pure Eye Shadow:

                  I love this brand however the color was a little to pick for dark skin

                  • Skin Tone:
                  • Medium

                  (2 of 2 customers found this review helpful)

                   
                  5.0

                  Love it !!

                  By Cguyton

                  from Douglasville, Ga.

                  About Me Trendy Style

                  Verified Buyer

                  Pros

                  • Applies Smoothly
                  • Blends Easily
                  • Crease Resistant
                  • Great Color
                  • Highly Pigmented
                  • Long Lasting
                  • Silky Texture

                  Cons

                    Best Uses

                    • Everyday
                    • Natural Effect

                    Comments about ULTA Color Pure Eye Shadow:

                    I love this product I just started using it love the way it highlights my eyes !

                    • Skin Tone:
                    • Medium

                    (4 of 4 customers found this review helpful)

                     
                    4.0

                    Will purchase again

                    By Pamala

                    from Wylie, TX

                    About Me Natural Style

                    Verified Buyer

                    Pros

                    • Applies Smoothly
                    • Blends Easily
                    • Crease Resistant
                    • Great Color
                    • Highly Pigmented
                    • Long Lasting
                    • Silky Texture

                    Cons

                      Best Uses

                      • Everyday
                      • Going Out
                      • Natural Effect
                      • Smokey Effect
                      • Work

                      Comments about ULTA Color Pure Eye Shadow:

                      I prefer loose eye powders, this eye powder is my go-to everyday use eye powder, I have it in several shades of brown that are worn everyday.

                      • Skin Tone:
                      • Fair

                      Displaying reviews 1-10

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                      Q&A

                      Product Q&A

                      Do you have questions about this product?

                      Get answers from in-house experts.

                      9 Questions | 9 Answers
                      Displaying questions 1-9
                      • Q:

                        Are the Color Pure eyeshadows vegan-friendly?
                        Asked on 2/21/2015 by Sweet Honey Sempai

                        1 answer

                        • Staff Reviewer

                          A:

                          Yes, all shades of Color Pure Eye Shadow are free of animal byproducts, and ULTA Private Label products are never tested on animals, so ULTA Color Pure Eye Shadow is vegan-friendly!

                          Answered on 2/25/2015 by Staff Expert from ULTA.com
                      • Q:

                        What colors would look good on blue eyes?
                        Asked on 2/20/2015 by Sarah from Portland,Texas

                        1 answer

                        • Staff Reviewer

                          A:

                          The warm bronze tone of Mesa enhances blue eyes gorgeously!

                          Answered on 2/23/2015 by Staff Expert from ULTA.com
                      • Q:

                        Is the black shimmery or more matte? Which Ulta eyeshadow has the best matte black?
                        Asked on 11/17/2014 by tiff from USA

                        1 answer

                      • Q:

                        What shade(s) would you recommend for hazel/brown eyes?
                        Asked on 10/5/2014 by Niki from Florida

                        1 answer

                        • Staff Reviewer

                          A:

                          Pink-toned Icing as well as neutrals like Henna and Sepia look gorgeous on brown/hazel eyes!

                          Answered on 10/6/2014 by Staff Expert from ULTA.com
                      • Q:

                        Is this gluten-free?
                        Asked on 6/15/2014 by Katrina

                        1 answer

                        • Staff Reviewer

                          A:

                          Yes, this product is gluten-free.

                          Answered on 6/16/2014 by Staff Expert from ULTA.com
                      • Q:

                        What type of finish does this have?
                        Asked on 6/1/2014 by juleall from Memphis, MI

                        1 answer

                        • Staff Reviewer

                          A:

                          All shades feature a shimmer finish.

                          Answered on 6/3/2014 by Staff Expert from ULTA.com
                      • Q:

                        What are the ingredients in these eye shadows?
                        Asked on 5/9/2014 by Beth from Illinois

                        1 answer

                        • Staff Reviewer

                          A:

                          This product contains: Mica, Phenoxyethanol, Methylparaben, Ethylparaben, Propylparaben. May Contain: Titanium Dioxide, Red 40 Lake, Yellow 5 Lake, Blue 1 Lake, Ultramarines, Black 2, Manganese Violet, Iron Oxides, Aluminum Powder, Ferric Ferrocyanide.

                          Answered on 5/9/2014 by Staff Expert from ULTA.com
                      • Q:

                        Is it okay to use these pigments wet?
                        Asked on 4/25/2014 by sheena830 from Chester, pa

                        1 answer

                        • Staff Reviewer

                          A:

                          Absolutely! Apply using a dampened eye shadow brush to increase color payoff. You can also apply as an eye liner using a dampened liner brush.

                          Answered on 4/28/2014 by Staff Expert from ULTA.com
                      • Q:

                        The description says single use, how much product is actually in the jar? Is it enough to just do your eyes once or do you mean you can dispense just enough for one eye at a time?
                        Asked on 4/17/2014 by Be each

                        1 answer

                        • Staff Reviewer

                          A:

                          This product's size is 1.55 g / 0.05 oz. What we mean by single use is that the mechanism within this component allows enough product to be dispensed for a single use to avoid waste and mess. If the amount dispensed is not enough, close the lid to the component and give it one shake. This will dispense additional product in the center of the component.

                          Answered on 4/22/2014 by Staff Expert from ULTA.com
                      Displaying questions 1-9

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