ULTA
  • Home
  • / Makeup
  • / Eyes
  • / Eye Shadow
  • / Color Pure Eye Shadow
ULTAColor Pure Eye Shadow
ULTA

Color Pure Eye Shadow

Aloha

Item #: 2268161

Special Free Gift with Purchase! Click for Offer Details
ASK A QUESTION
Options
GIFT WITH PURCHASE

FREE 15-pc gift with any $19.50 ULTA Cosmetics, Beauty Tools, Implements, Cosmetic Brushes, Skincare or Ulta Professional Nail Lacquers and Primer purchase (offer valid 8/3/14-8/30/14 or while supplies last)

$25.00 Value

FREE 15 Pc gift w/ $19.50 select Ulta brand purchase
Details+
Ingredients+

Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
ULTAColor Pure Eye Shadow
 
4.5

(based on 10 reviews)

89%

of respondents would recommend this to a friend.

Pros

    Cons

      Best Uses

          • Was this a gift?:
          • No (9)

        Reviewed by 10 customers

        Sort by

        Displaying reviews 1-10

        Back to top

         
        5.0

        Love it!

        By Roger

        from Hazel Park, MI

        Verified Buyer

        Pros

        • Great colour
        • High pigment
        • Metalic

        Cons

        • Very loose

        Best Uses

          Comments about ULTA Color Pure Eye Shadow:

          I used this product as a eye shadow and also as a lip colour. It is a long lasting product and it looks amazing in the sun light.

          • Was this a gift?:
          • No
           
          5.0

          Amazing

          By LDuclos

          from Deerfield Beach, FL

          Pros

          • Lasts all day

          Cons

            Best Uses

            • Everyday

            Comments about ULTA Color Pure Eye Shadow:

            I bought one shadow to try and I loved it so much that I went back and bought every color.

            • Was this a gift?:
            • No
             
            4.0

            great colors

            By Lisa

            from Hammond Louisiana

            Verified Buyer

            Pros

            • Goes on easy
            • Great Colors

            Cons

            • Flakes easily
            • Smudes
            • Wears off

            Best Uses

            • Everyday
            • Going ou

            Comments about ULTA Color Pure Eye Shadow:

            Its a pretty good product. I like it. Would buy other colors

            • Was this a gift?:
            • No

            (0 of 2 customers found this review helpful)

             
            1.0

            Terrible - Rubs off in under an hour

            By Southern Shelby

            from Denver, CO

            Verified Buyer

            Pros

              Cons

              • Creases
              • Doesn't stay
              • Rubs off

              Best Uses

                Comments about ULTA Color Pure Eye Shadow:

                I would never buy this product again! This is cheap and unreliable- you can get better stuff at your local pharmacy store. The color does not stay, I even tried dampening my brush prior to applying, hoping that would do the trick- nope, within an hour it had pretty vanished. Do NOT buy this product, you will be sorely disappointed.

                • Was this a gift?:
                • No

                (1 of 1 customers found this review helpful)

                 
                5.0

                Comparable to more expensive mineral bra

                By drEllen

                from Swarthmore, pa

                Pros

                  Cons

                    Best Uses

                      Comments about ULTA Color Pure Eye Shadow:

                      Tried this as a replacement for a more expensive common mineral brand. Same color, less mess, and much better price. Can't wait to go back and get more. I tried yoko which was the same color as queen Phillis in another brand.

                      • Was this a gift?:
                      • No

                      (2 of 2 customers found this review helpful)

                       
                      5.0

                      Best Ever!!

                      By JoJoShopAholic

                      from Syracuse, NY

                      Verified Buyer

                      Pros

                      • Clever packaging
                      • Cool Packagin
                      • Lasts
                      • No fallout
                      • Packaging
                      • Rich Colors

                      Cons

                      • limited colors
                      • none

                      Best Uses

                        Comments about ULTA Color Pure Eye Shadow:

                        I bought two of these when they were on sale for half price. Tried them, liked them, went back for two more colors....I loved them so much I went back to buy almost every shade they had! Beware that they are very shimmery, so if you don't like that look, these probably aren't for you. I do happen to like shimmer and metallics, so these were perfect for me. Hope they come out with more colors!

                        • Was this a gift?:
                        • No

                        (2 of 2 customers found this review helpful)

                         
                        5.0

                        Very pigmented and pretty

                        By Blackgiraffe

                        from Utah

                        Pros

                          Cons

                            Best Uses

                              Comments about ULTA Color Pure Eye Shadow:

                              I ordered this in sepia and used for the first time today. Very impressed with the pigmentation. The jar is also very nice because it only allows a little to come out at once. Like any other loose powders it can be a little messy, but the jar on this one helps a lot! I used a tissue under my eye to catch any fallout and so far am really happy! Came back on to see what other colors are available. I would buy again.

                              • Was this a gift?:
                              • No

                              (1 of 2 customers found this review helpful)

                               
                              5.0

                              Nice eyeshadow

                              By Heatherlynn

                              from Baton Rouge, La

                              Verified Buyer

                              Pros

                              • Easy to blend
                              • Pretty color
                              • Very light

                              Cons

                                Best Uses

                                  Comments about ULTA Color Pure Eye Shadow:

                                  I use this for everyday wear and love it.

                                  • Was this a gift?:
                                  • No

                                  (1 of 1 customers found this review helpful)

                                   
                                  5.0

                                  I want them all!

                                  By robyn

                                  from Denver

                                  Comments about ULTA Color Pure Eye Shadow:

                                  I absolutely love this formula. I have the light pink one that I just tried. it stayed all day goes on beautifully and blends flawlessly. For the price a definite must buy.

                                  (4 of 4 customers found this review helpful)

                                   
                                  5.0

                                  Beautiful!

                                  By Caroline

                                  from Mooresville, NC

                                  Pros

                                  • Highly pigmented
                                  • Non-messy Packaging
                                  • Smooth application

                                  Cons

                                    Best Uses

                                    • Anytime

                                    Comments about ULTA Color Pure Eye Shadow:

                                    I just picked one up at my local Ulta, and I'm so glad I did. I was so excited when I saw that Ulta had come out with its own loose pigments. They are like a more affordable version of MAC's pigments. While there are only a few colors currently, I hope they expand the line with many more because they are absolutely beautiful! The container has a genius design that only lets the perfect ammount of product out at a time. They can be a little messy, as all pigments are during application. The pigmentation is goregous! I purhcased the color Riviera, which is a beautiful dark copper/taupe color, and I could not be more pleased. If you're looking for a good loose pigment eyeshadow, do yourself a favor and go buy these!

                                    • Was this a gift?:
                                    • No

                                    Displaying reviews 1-10

                                    Back to top

                                    Q&A

                                    Product Q&A

                                    Do you have questions about this product?

                                    Get answers from in-house experts.

                                    5 Questions | 5 Answers
                                    Displaying questions 1-5
                                    • Q:

                                      Is this gluten-free?
                                      Asked on 6/15/2014 by Katrina

                                      1 answer

                                      • Staff Reviewer

                                        A:

                                        Yes, this product is gluten-free.

                                        Answered on 6/16/2014 by Staff Expert from ULTA.com
                                    • Q:

                                      What type of finish does this have?
                                      Asked on 6/1/2014 by juleall from Memphis, MI

                                      1 answer

                                      • Staff Reviewer

                                        A:

                                        All shades feature a shimmer finish.

                                        Answered on 6/3/2014 by Staff Expert from ULTA.com
                                    • Q:

                                      What are the ingredients in these eye shadows?
                                      Asked on 5/9/2014 by Beth from Illinois

                                      1 answer

                                      • Staff Reviewer

                                        A:

                                        This product contains: Mica, Phenoxyethanol, Methylparaben, Ethylparaben, Propylparaben. May Contain: Titanium Dioxide, Red 40 Lake, Yellow 5 Lake, Blue 1 Lake, Ultramarines, Black 2, Manganese Violet, Iron Oxides, Aluminum Powder, Ferric Ferrocyanide.

                                        Answered on 5/9/2014 by Staff Expert from ULTA.com
                                    • Q:

                                      Is it okay to use these pigments wet?
                                      Asked on 4/25/2014 by sheena830 from Chester, pa

                                      1 answer

                                      • Staff Reviewer

                                        A:

                                        Absolutely! Apply using a dampened eye shadow brush to increase color payoff. You can also apply as an eye liner using a dampened liner brush.

                                        Answered on 4/28/2014 by Staff Expert from ULTA.com
                                    • Q:

                                      The description says single use, how much product is actually in the jar? Is it enough to just do your eyes once or do you mean you can dispense just enough for one eye at a time?
                                      Asked on 4/17/2014 by Be each

                                      1 answer

                                      • Staff Reviewer

                                        A:

                                        This product's size is 1.55 g / 0.05 oz. What we mean by single use is that the mechanism within this component allows enough product to be dispensed for a single use to avoid waste and mess. If the amount dispensed is not enough, close the lid to the component and give it one shake. This will dispense additional product in the center of the component.

                                        Answered on 4/22/2014 by Staff Expert from ULTA.com
                                    Displaying questions 1-5

                                    Do you have a question about this product?