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ULTA Color Pure Eyeshadow

ULTA

Color Pure Eyeshadow

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Item #: 2268161 Size: 0.05 oz

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ULTA Color Pure Eye Shadows are highly pigmented, super soft and blendable loose powders. Made purely of minerals with no added oils or binders for true, long-lasting color and no creasing. The jar dispenses just enough pigment for each eye without the unwanted mess of traditional mineral powders. Simply lift the lid and apply with an eye shadow brush for a subtle wash of color. Repeat the process on the same eye and layer the pigment for a more dramatic payoff or to accent the crease.
Mica, Phenoxyethanol, Methylparaben, Ethylparaben, Propylparaben. May Contain: Titanium Dioxide, Red 40 Lake, Yellow 5 Lake, Blue 1 Lake, Ultramarines, Black 2, Manganese Violet, Iron Oxides, Aluminum Powder, Ferric Ferrocyanide.

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Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
ULTAColor Pure Eye Shadow
 
4.5

(based on 110 reviews)

94%

of respondents would recommend this to a friend.

Pros

  • Applies smoothly (68)
  • Great color (66)
  • Long lasting (62)
  • Blends easily (60)
  • Highly pigmented (59)

Cons

  • Creases (6)
  • Cheap compact case (3)
  • Too sparkly (3)

Best Uses

  • Everyday (59)
  • Going out (57)
  • Work (36)
  • Natural effect (28)
  • Smokey effect (27)
    • Was this a gift?:
    • No (19)
    • Reviewer Profile:
    • Classic style (39), Natural style (22), Trendy style (22)
    • Skin Tone:
    • Fair (47), Medium (34)

Reviewed by 110 customers

Displaying reviews 1-10

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5.0

Love it!

By Q

from Q

About Me Natural Style

Verified Buyer

Pros

  • Applies Smoothly
  • Blends Easily
  • Crease Resistant
  • Great Color
  • Highly Pigmented
  • Long Lasting
  • Silky Texture

Cons

    Best Uses

    • Everyday
    • Going Out
    • Natural Effect
    • Smokey Effect
    • Work

    Comments about ULTA Color Pure Eye Shadow:

    1

    • Skin Tone:
    • Fair
     
    4.0

    I would buy this product again and in different colorsnn

    By Barbara

    from Hazlet, NJ

    About Me Classic Style

    Verified Buyer

    Pros

    • Applies Smoothly
    • Blends Easily
    • Crease Resistant
    • Great Color
    • Highly Pigmented
    • Long Lasting
    • Silky Texture

    Cons

      Best Uses

      • Everyday
      • Going Out
      • Work

      Comments about ULTA Color Pure Eye Shadow:

      As mentioned, I love the product but am
      Not sure how the packaging works. It seems like you can only get a very small amount out at a time. I can't seem to open the top
      Any further than it naturally goes. Is it meant to be that way, or am I missing something?

      • Skin Tone:
      • Fair
       
      5.0

      AMAZING!

      By Heyjessie

      from West Covina

      About Me Trendy Style

      Verified Buyer

      Pros

      • Applies Smoothly
      • Blends Easily
      • Great Color
      • Highly Pigmented
      • Long Lasting

      Cons

        Best Uses

        • Going Out
        • Smokey Effect

        Comments about ULTA Color Pure Eye Shadow:

        I used it for smokey eye

        • Skin Tone:
        • Medium
         
        4.0

        Like the color

        By SJS

        from Lakeland, FL

        About Me Natural Style

        Verified Buyer

        Pros

        • Applies Smoothly
        • Blends Easily

        Cons

          Best Uses

          • Going Out

          Comments about ULTA Color Pure Eye Shadow:

          Use it on Sunday's.

          • Skin Tone:
          • Medium
           
          5.0

          I love this product

          By Shelbo48

          from McKinney TX

          About Me Natural Style

          Verified Buyer

          Pros

          • Applies Smoothly
          • Great Color
          • Highly Pigmented
          • Silky Texture

          Cons

          • Creases
          • Smudges or Flakes

          Best Uses

          • Going Out

          Comments about ULTA Color Pure Eye Shadow:

          Really like how true the color is when applied.

          • Skin Tone:
          • Medium
           
          5.0

          Long lasting

          By Nik

          from Ohio

          About Me Natural Style

          Verified Buyer

          Pros

          • Applies Smoothly
          • Blends Easily
          • Crease Resistant
          • Highly Pigmented
          • Long Lasting

          Cons

          • Messy (way the case is made)

          Best Uses

          • Everyday
          • Going Out
          • Natural Effect

          Comments about ULTA Color Pure Eye Shadow:

          Goes on smoothly. I wish it was in a different type of container. There is always product that comes out and ends up all over my counter and hands.

          • Skin Tone:
          • Fair
           
          5.0

          LOVE THIS!!!

          By Lucy Travels

          from los anageles

          About Me Classic Style

          Verified Buyer

          Pros

          • Applies Smoothly
          • Blends Easily
          • Crease Resistant
          • Great Color
          • Highly Pigmented
          • Long Lasting
          • Silky Texture

          Cons

            Best Uses

            • Everyday
            • Going Out
            • Smokey Effect
            • Work

            Comments about ULTA Color Pure Eye Shadow:

            BEAUTIFUL PIGMENTATION! A LITTLE GOES ALONG WAY!!

            • Skin Tone:
            • Fair
             
            4.0

            Good pigmentation

            By Abby

            from burleson, Texas

            About Me Natural Style

            Verified Buyer

            Pros

            • Great Color
            • Highly Pigmented

            Cons

            • Doesn't Blend Well

            Best Uses

            • Blue prom makeup

            Comments about ULTA Color Pure Eye Shadow:

            Very pigmentated but hard to find the right colors to blend with it

            • Skin Tone:
            • Fair
             
            5.0

            Love.this product ...user friendly..LOVE

            By Debbie

            from Trenton .MI

            About Me Classic Style

            Verified Buyer

            Pros

              Cons

                Best Uses

                • Everyday
                • Natural Effect
                • Work

                Comments about ULTA Color Pure Eye Shadow:

                The dispenser container is amazing allows just enough out for each ise....

                • Skin Tone:
                • Fair
                 
                5.0

                love love love

                By Alana

                from Gainesville, FL

                Comments about ULTA Color Pure Eye Shadow:

                I absolutely LOVE this eyeshadow. Paired with a good eye shadow primer, this shadow shines bright on my eyelids all day. I get tons of compliments on it. If you are looking for a good golden eye, I would go for Mesa. Absolutely beautiful. I will be buying this forever!

                Displaying reviews 1-10

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                Q&A

                Product Q&A

                Do you have questions about this product?

                Get answers from in-house experts.

                10 Questions | 10 Answers
                Displaying questions 1-10
                • Q:

                  is the yolo the closest to gold?
                  Asked on 3/28/2016 by mia from texas

                  1 answer

                  • Staff Expert

                    A:

                    The ULTA Color Pure Eye Shadow in YOLO is a brighter, more yellow gold shade. If you are looking for something gold, but more toned down, HENNA is a good option.

                    Answered on 4/19/2016 by Staff Expert from Ulta Beauty
                • Q:

                  Are the Color Pure eyeshadows vegan-friendly?
                  Asked on 2/21/2015 by Sweet Honey Sempai

                  1 answer

                  • Staff Expert

                    A:

                    Yes, all shades of Color Pure Eye Shadow are free of animal byproducts, and ULTA Private Label products are never tested on animals, so ULTA Color Pure Eye Shadow is vegan-friendly!

                    Answered on 2/25/2015 by Staff Expert from ULTA.com
                • Q:

                  What colors would look good on blue eyes?
                  Asked on 2/20/2015 by Sarah from Portland,Texas

                  1 answer

                  • Staff Expert

                    A:

                    The warm bronze tone of Mesa enhances blue eyes gorgeously!

                    Answered on 2/23/2015 by Staff Expert from ULTA.com
                • Q:

                  Is the black shimmery or more matte? Which Ulta eyeshadow has the best matte black?
                  Asked on 11/17/2014 by tiff from USA

                  1 answer

                • Q:

                  What shade(s) would you recommend for hazel/brown eyes?
                  Asked on 10/5/2014 by Niki from Florida

                  1 answer

                  • Staff Expert

                    A:

                    Pink-toned Icing as well as neutrals like Henna and Sepia look gorgeous on brown/hazel eyes!

                    Answered on 10/6/2014 by Staff Expert from ULTA.com
                • Q:

                  Is this gluten-free?
                  Asked on 6/15/2014 by Katrina

                  1 answer

                  • Staff Expert

                    A:

                    Yes, this product is gluten-free.

                    Answered on 6/16/2014 by Staff Expert from ULTA.com
                • Q:

                  What type of finish does this have?
                  Asked on 6/1/2014 by juleall from Memphis, MI

                  1 answer

                  • Staff Expert

                    A:

                    All shades feature a shimmer finish.

                    Answered on 6/3/2014 by Staff Expert from ULTA.com
                • Q:

                  What are the ingredients in these eye shadows?
                  Asked on 5/9/2014 by Beth from Illinois

                  1 answer

                  • Staff Expert

                    A:

                    This product contains: Mica, Phenoxyethanol, Methylparaben, Ethylparaben, Propylparaben. May Contain: Titanium Dioxide, Red 40 Lake, Yellow 5 Lake, Blue 1 Lake, Ultramarines, Black 2, Manganese Violet, Iron Oxides, Aluminum Powder, Ferric Ferrocyanide.

                    Answered on 5/9/2014 by Staff Expert from ULTA.com
                • Q:

                  Is it okay to use these pigments wet?
                  Asked on 4/25/2014 by sheena830 from Chester, pa

                  1 answer

                  • Staff Expert

                    A:

                    Absolutely! Apply using a dampened eye shadow brush to increase color payoff. You can also apply as an eye liner using a dampened liner brush.

                    Answered on 4/28/2014 by Staff Expert from ULTA.com
                • Q:

                  The description says single use, how much product is actually in the jar? Is it enough to just do your eyes once or do you mean you can dispense just enough for one eye at a time?
                  Asked on 4/17/2014 by Be each

                  1 answer

                  • Staff Expert

                    A:

                    This product's size is 1.55 g / 0.05 oz. What we mean by single use is that the mechanism within this component allows enough product to be dispensed for a single use to avoid waste and mess. If the amount dispensed is not enough, close the lid to the component and give it one shake. This will dispense additional product in the center of the component.

                    Answered on 4/22/2014 by Staff Expert from ULTA.com
                Displaying questions 1-10

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