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ULTAColor Pure Eye Shadow
ULTA

Color Pure Eye Shadow

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Item #: 2268161

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GIFT WITH PURCHASE

FREE ULTA 15-pc gift with any $19.50 ULTA Cosmetics, Beauty Tools, Implements, Cosmetic Brushes, and Skincare purchase (offer valid 2/15/15-3/14/15 or while supplies last)

$88.00 Value

FREE 15 pc gift w/any $19.50 select Ulta brand purchase
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Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
ULTAColor Pure Eye Shadow
 
4.3

(based on 28 reviews)

88%

of respondents would recommend this to a friend.

Pros

  • Blends easily (7)
  • Highly pigmented (7)
  • Applies smoothly (6)
  • Crease resistant (6)
  • Long lasting (5)

Cons

    Best Uses

    • Everyday (8)
    • Going out (5)
    • Natural effect (3)
      • Reviewer Profile:
      • Classic style (5)
      • Skin Tone:
      • Fair (3), Medium (3)
      • Was this a gift?:
      • No (19)

    Reviewed by 28 customers

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    Displaying reviews 1-10

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    (1 of 1 customers found this review helpful)

     
    5.0

    Better than MAC Pigments

    By Sonja

    from Dallas

    About Me Classic Style

    Verified Reviewer

    Pros

    • Applies Smoothly
    • Blends Easily
    • Crease Resistant
    • Great Color
    • Highly Pigmented
    • Long Lasting
    • Silky Texture

    Cons

    • Cheap Compact Case

    Best Uses

    • Everyday
    • Going Out

    Comments about ULTA Color Pure Eye Shadow:

    I'm a huge fan of these pigments, I originally bought two and after wearing it for Valentines day I went back and bought the entire line. The color is so vibrant and does not crease but keep in mind I wore a eye primer. I'm trying more of the Ulta line, love the matte lip color as well.

    • Skin Tone:
    • Deep
     
    4.0

    Great base

    By Mandy

    from Florida

    About Me Classic Style

    Verified Buyer

    Pros

    • Blends Easily

    Cons

    • Too Sparkly

    Best Uses

    • Everyday
    • Going Out
    • Natural Effect
    • Work

    Comments about ULTA Color Pure Eye Shadow:

    I bought a light pink because i ran out of base. This definitely did the trick. Sometimes its too sparly but most of the time its great!

    • Skin Tone:
    • Fair
     
    4.0

    Good

    By Christiana

    from Evansville, in

    About Me Natural Style

    Verified Buyer

    Pros

    • Applies Smoothly
    • Blends Easily
    • Crease Resistant
    • Great Color
    • Long Lasting
    • Silky Texture

    Cons

      Best Uses

      • Everyday

      Comments about ULTA Color Pure Eye Shadow:

      Just enough to add a little sparkle during the day

      • Skin Tone:
      • Medium
       
      4.0

      color pure eye shadow in the henna

      By Pittsburgh girl

      from Pittsburgh

      About Me Classic Style

      Verified Buyer

      Pros

      • Applies Smoothly
      • Blends Easily
      • Crease Resistant
      • Highly Pigmented

      Cons

        Best Uses

        • Everyday

        Comments about ULTA Color Pure Eye Shadow:

        Would like the color henna if it was just like the picture shows

        • Skin Tone:
        • Medium
         
        4.0

        powdered eye shadow rocks

        By Dymphna

        from Austin, TX

        About Me Classic Style

        Verified Buyer

        Pros

        • Applies Smoothly
        • Blends Easily
        • Crease Resistant
        • Highly Pigmented
        • Long Lasting
        • Silky Texture

        Cons

        • Not Enough Color Selectio

        Best Uses

        • Everyday
        • Going Out
        • Natural Effect

        Comments about ULTA Color Pure Eye Shadow:

        Loose powder eyeshadow is difficult to find and this works well

        • Skin Tone:
        • Medium

        (2 of 2 customers found this review helpful)

         
        5.0

        color pure eye shadow

        By Dani

        from Salt Lake City

        About Me Classic Style

        Verified Buyer

        Pros

        • Applies Smoothly
        • Blends Easily
        • Crease Resistant
        • Great Color
        • Highly Pigmented
        • Long Lasting
        • Silky Texture

        Cons

          Best Uses

          • Everyday
          • Going Out
          • Natural Effect
          • Smokey Effect
          • Work

          Comments about ULTA Color Pure Eye Shadow:

          I love this product. It helps contour my eyes and brow line! I love using it to blend my pinks and browns for my smokey eye look giving me a shimmer! I use it in my crease of my eyes and it allows them to pop!

          • Skin Tone:
          • Fair

          (1 of 1 customers found this review helpful)

           
          4.0

          Bright!

          By FridayZuckerbraun

          from Long Beach, CA

          About Me Natural Style

          Verified Buyer

          Pros

          • Applies Smoothly
          • Blends Easily
          • Crease Resistant
          • Great Color
          • Highly Pigmented
          • Long Lasting
          • Silky Texture

          Cons

            Best Uses

            • Going Out

            Comments about ULTA Color Pure Eye Shadow:

            I got this shadow in a bright, neon, purple to wear with a Halloween costume where I'd painted myself entirely green. I was going for a funky, fun, pin up look, so this really added great contrast to the lime green of my skin. The shadow stayed on all day and stayed vibrant without creasing. I was also wearing a bright Urban Decay shadow at the time and this less expensive shadow held up just as well right along side it.

            I have no idea what I'm going to do with this stuff now that Halloween is over. Maybe I'll add it into my regular look as an extra pop of color every now and then. It definitely made my golden/brown eyes stand out.

            • Skin Tone:
            • Fair

            (1 of 1 customers found this review helpful)

             
            5.0

            Love these!

            By Susie

            from PA

            Verified Buyer

            Comments about ULTA Color Pure Eye Shadow:

            I have Mesa, Sepia, Henna & Riviera, they are all gorge! I don't experience any fading, creasing or fallout. Great product, great price point as they are always on sale!

            (1 of 1 customers found this review helpful)

             
            5.0

            Amazing texture!

            By Bailey

            from Chicago, IL

            Verified Buyer

            Pros

            • blend-able
            • Highly pigmented
            • Light Weight
            • Well packaged

            Cons

              Best Uses

              • Special Occasions

              Comments about ULTA Color Pure Eye Shadow:

              The texture of this pigment is so light, fluffy, and creamy! It's blend-ability is superb and the color pay off is great.

              • Was this a gift?:
              • No

              (1 of 1 customers found this review helpful)

               
              5.0

              Love this eye shadow

              By Aim High

              from Paducah, KY

              Verified Buyer

              Pros

              • Easy Application
              • Good colors
              • Long Wearing
              • No Creasing

              Cons

                Best Uses

                  Comments about ULTA Color Pure Eye Shadow:

                  Great product for much less money than other mineral eye shadows. I highly recommend this eye shadow.

                  • Was this a gift?:
                  • No

                  Displaying reviews 1-10

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                  Q&A

                  Product Q&A

                  Do you have questions about this product?

                  Get answers from in-house experts.

                  9 Questions | 9 Answers
                  Displaying questions 1-9
                  • Q:

                    Are the Color Pure eyeshadows vegan-friendly?
                    Asked on 2/21/2015 by Sweet Honey Sempai

                    1 answer

                    • Staff Reviewer

                      A:

                      Yes, all shades of Color Pure Eye Shadow are free of animal byproducts, and ULTA Private Label products are never tested on animals, so ULTA Color Pure Eye Shadow is vegan-friendly!

                      Answered on 2/25/2015 by Staff Expert from ULTA.com
                  • Q:

                    What colors would look good on blue eyes?
                    Asked on 2/20/2015 by Sarah from Portland,Texas

                    1 answer

                    • Staff Reviewer

                      A:

                      The warm bronze tone of Mesa enhances blue eyes gorgeously!

                      Answered on 2/23/2015 by Staff Expert from ULTA.com
                  • Q:

                    Is the black shimmery or more matte? Which Ulta eyeshadow has the best matte black?
                    Asked on 11/17/2014 by tiff from USA

                    1 answer

                  • Q:

                    What shade(s) would you recommend for hazel/brown eyes?
                    Asked on 10/5/2014 by Niki from Florida

                    1 answer

                    • Staff Reviewer

                      A:

                      Pink-toned Icing as well as neutrals like Henna and Sepia look gorgeous on brown/hazel eyes!

                      Answered on 10/6/2014 by Staff Expert from ULTA.com
                  • Q:

                    Is this gluten-free?
                    Asked on 6/15/2014 by Katrina

                    1 answer

                    • Staff Reviewer

                      A:

                      Yes, this product is gluten-free.

                      Answered on 6/16/2014 by Staff Expert from ULTA.com
                  • Q:

                    What type of finish does this have?
                    Asked on 6/1/2014 by juleall from Memphis, MI

                    1 answer

                    • Staff Reviewer

                      A:

                      All shades feature a shimmer finish.

                      Answered on 6/3/2014 by Staff Expert from ULTA.com
                  • Q:

                    What are the ingredients in these eye shadows?
                    Asked on 5/9/2014 by Beth from Illinois

                    1 answer

                    • Staff Reviewer

                      A:

                      This product contains: Mica, Phenoxyethanol, Methylparaben, Ethylparaben, Propylparaben. May Contain: Titanium Dioxide, Red 40 Lake, Yellow 5 Lake, Blue 1 Lake, Ultramarines, Black 2, Manganese Violet, Iron Oxides, Aluminum Powder, Ferric Ferrocyanide.

                      Answered on 5/9/2014 by Staff Expert from ULTA.com
                  • Q:

                    Is it okay to use these pigments wet?
                    Asked on 4/25/2014 by sheena830 from Chester, pa

                    1 answer

                    • Staff Reviewer

                      A:

                      Absolutely! Apply using a dampened eye shadow brush to increase color payoff. You can also apply as an eye liner using a dampened liner brush.

                      Answered on 4/28/2014 by Staff Expert from ULTA.com
                  • Q:

                    The description says single use, how much product is actually in the jar? Is it enough to just do your eyes once or do you mean you can dispense just enough for one eye at a time?
                    Asked on 4/17/2014 by Be each

                    1 answer

                    • Staff Reviewer

                      A:

                      This product's size is 1.55 g / 0.05 oz. What we mean by single use is that the mechanism within this component allows enough product to be dispensed for a single use to avoid waste and mess. If the amount dispensed is not enough, close the lid to the component and give it one shake. This will dispense additional product in the center of the component.

                      Answered on 4/22/2014 by Staff Expert from ULTA.com
                  Displaying questions 1-9

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