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Joico Color Endure Violet Shampoo

Joico

Color Endure Violet Shampoo

10.1 oz

Item #: 2129706

On sale 2 for $20. Discount applied in cart!

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Violet shampoo that cleanses and maintains the hue of cool blond, highlighted, bleached or gray hair.

Neutralizes unwanted yellow or brassy tones with a high level of violet dye.

This violet shampoo will create a brighter tone to your light, colored hair, canceling out yellowness created by oxidation. Plus, it will add strength and protect your hair from environmental and physical damage.

Some may choose to use every other time they shampoo, alternating with Color Endure Shampoo.
Apply to wet hair. Lather. Leave in 3-5 minutes. Rinse. Follow with Color Endure Violet Conditioner. Use 2-3 times a week, alternating with Color Endure Shampoo.
Water/Aqua/Eau, Sodium Methyl Cocoyl Taurate, Cocamidopropyl Betaine, Cocamide Mea, Glycol Stearate, Pentapeptide-29 Cysteinamide, Pentapeptide-30 Cysteinamide, Tetrapeptide-28 Argininamide, Tetrapeptide-29 Argininamide, Hydrolyzed Keratin, Cocodimonium Hydroxypropyl Hydrolyzed Keratin, Panthenol, Polyquaternium-10, Citric Acid, Propylene Glycol, Polyquaternium-7, Diazolidinyl Urea, PEG-150 Pentaerythrityl Tetrastearate, Tetrasodium EDTA, Silicone Quaternium-16, Amodimethicone, PEG-6 Caprylic/Capric Glycerides, Undeceth-11, C11-15 Pareth-7, Butyloctanol, Undeceth-5, Laureth-9, Glycerin, Trideceth-12, Iodopropynyl Butylcarbamate, PPG-12-Buteth-16, Polyamide-2, Limonene, Linalool, Fragrance/Parfum, Ext. Violet 2 (CI 60730), Red 33 (CI 17200).

Details+

How to Use+

Ingredients+

Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
JoicoColor Endure Violet Shampoo
 
4.4

(based on 63 reviews)

88%

of respondents would recommend this to a friend.

Pros

  • Effective (35)
  • Easy to use (29)
  • Smells great (29)
  • Good value (23)
  • Lightweight (14)

Cons

No Cons

Best Uses

  • Weekly use (23)
  • Daily use (12)
  • Women (12)
  • Men (3)
    • Was this a gift?:
    • No (9)
    • Hair Type:
    • Wavy hair (4), Straight hair (3)
    • Reviewer Profile:
    • Budget shopper (19), Brand buyer (11), Product junkie (5)
    • My Beauty Routine Takes:
    • 30 minutes (22), 1+ hour (7), 10 minutes (5)

Reviewed by 63 customers

Displaying reviews 1-10

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5.0

Great for keeping hair blonde longer and removes the brass.

By michelle

from cary, nc

About Me Product Junkie

Verified Buyer

Pros

  • Adds Shine
  • Cleans Thoroughly
  • Gentle
  • Great Smell
  • Lathers Well

Cons

    Best Uses

    • Oily Hair
    • Thinner Hair

    Comments about Joico Color Endure Violet Shampoo:

    must leave in hair after washing for a few minutes to let the product do its job!

    • Hair Type:
    • Straight Hair
     
    1.0

    Weighed Everything Down

    By Miss Avery

    from Los Angeles, CA

    About Me Product Junkie

    Verified Reviewer

    Pros

    • Gentle

    Cons

    • Greasy
    • Ineffective

    Best Uses

    • Blonde or Grey Hair

    Comments about Joico Color Endure Violet Shampoo:

    I bought this shampoo to keep my bleached-blonde hair toned. I did not notice a difference in the color while using this product. The biggest con, though, is the fact that it left my hair feeling greasier and dirtier than it was before I shampooed my hair. It really weighed the hair down, and my hair always felt sticky when I used this shampoo. Would not recommend, and I definitely will not repurchase. I am loving the Redken Blonde Idol shampoo with the Redken Color Extend Magnetics conditioner.

    • Hair Type:
    • Wavy Hair
     
    5.0

    I love this product!

    By Girl with the ashy hair

    from Salt Lake City, UT

    About Me Product Junkie

    Verified Buyer

    Pros

    • Cleans Thoroughly
    • Great Smell
    • Improves Hair Health
    • Lathers Well

    Cons

      Best Uses

        Comments about Joico Color Endure Violet Shampoo:

        I use this product once a week along with Joico's color endure shampoo. I recently just colored my hair to an ashy blonde and it is amazing and since using this product I have not seen any fade in my color! Great product.

        • Hair Type:
        • Straight Hair
         
        5.0

        Loved this shampoo and it smells good

        By KinderTeacher

        from Harlingen, TX

        About Me Product Junkie

        Verified Buyer

        Pros

        • Adds Shine
        • Cleans Thoroughly
        • Gentle
        • Great Smell
        • Improves Hair Health
        • Lathers Well

        Cons

          Best Uses

          • Daily Use

          Comments about Joico Color Endure Violet Shampoo:

          I have never had to use purple shampoo to get out brassy colors. So I had no idea what I was getting myself into but this shampoo is great! I really like using it.

          • Hair Type:
          • Wavy Hair

          (1 of 1 customers found this review helpful)

           
          5.0

          Perfect and sulfate free!

          By Anon13

          from Los Angeles, CA

          About Me Beauty Conscious

          Verified Buyer

          Pros

          • Cleans Thoroughly
          • Gentle
          • Great Smell
          • Improves Hair Health

          Cons

            Best Uses

              Comments about Joico Color Endure Violet Shampoo:

              After years of brassy blondes I tried purple shampoos. They work really well but they make my hair very dry and fragile. I would have to compensate with thicker conditioners which would weigh my hair down. This shampoo and conditioner set are perfect! My hair felt silky soft and clean even after leaving it in for 5 min. Having a purple conditioner option as well is great for alternating more often. I highly recommend!

              • Hair Type:
              • Straight Hair
               
              5.0

              Awesome purple shampoo

              By Katherine

              from Colorado

              About Me Product Junkie

              Verified Buyer

              Pros

              • Adds Shine
              • Cleans Thoroughly
              • Gentle
              • Great Smell

              Cons

                Best Uses

                  Comments about Joico Color Endure Violet Shampoo:

                  I used two days in a row then went a few days in between before I needed it again. Smells great!!

                  • Hair Type:
                  • Wavy Hair
                   
                  5.0

                  Unexpected results!

                  By Lis

                  from Sd

                  About Me Beauty Conscious

                  Pros

                  • Cleans Thoroughly
                  • Great Smell

                  Cons

                    Best Uses

                    • Oily Hair
                    • Thicker Hair
                    • Thinner Hair

                    Comments about Joico Color Endure Violet Shampoo:

                    I'm in the process of going to a light blonde from dyed black hair over naturally dark brown with so much previous colors in it. I went to the salon and they did a balayage on it to lift it to a light brown. The second time I went back a month later they were able to lift it to a caramel blonde, but when I left there was so much orange tones in it. I wasn't happy at all I wouldn't even leave the house. I went back and paid more to get it toned because the Paul Mitchell shampoo I bought there made it even worse. I saw the reviews on here and finally went to an ULTA, best decision I ever made. I didn't think it would work as fast as it did. I put it on and the minute I did I swear I started seeing my hair more ashy already. I left it on for about 15 minutes hoping to see results and I did even the really light part of my hairs started turning silvery because that's how good it works, so don't leave it on over the time like I did. I think it's really strong I'll only use it maybe once a week. I'm very happy with my hair now I can't believe the results. I'll be sticking to this one!!

                    • Hair Type:
                    • Wavy Hair
                     
                    5.0

                    Would buy again

                    By Kimclarkhc

                    from Durham, NC

                    About Me Brand Buyer

                    Verified Buyer

                    Pros

                    • Easy To Use
                    • Effective
                    • Good Value
                    • Lightweight
                    • Smells Great

                    Cons

                      Best Uses

                      • Daily Use
                      • Weekly Use

                      Comments about Joico Color Endure Violet Shampoo:

                      I love Joico products. You get what you pay for.

                      • My Beauty Routine Takes:
                      • 30 Minutes
                       
                      5.0

                      Great product!

                      By MC

                      from Arkansas

                      About Me Budget Buyer

                      Verified Buyer

                      Pros

                      • Easy To Use
                      • Effective
                      • Lightweight
                      • Smells Great

                      Cons

                        Best Uses

                        • Weekly Use
                        • Women

                        Comments about Joico Color Endure Violet Shampoo:

                        I really love how deep this shampoo gets into your hair. Helps with the color!

                        • My Beauty Routine Takes:
                        • 30 Minutes

                        (1 of 1 customers found this review helpful)

                         
                        4.0

                        I would buy this product again

                        By Sammymom

                        from Twin Cities

                        About Me Brand Buyer

                        Verified Buyer

                        Pros

                        • Easy To Use
                        • Effective

                        Cons

                          Best Uses

                          • Daily Use

                          Comments about Joico Color Endure Violet Shampoo:

                          Removed the dull look from my hair but mild enough for every day.

                          • My Beauty Routine Takes:
                          • 30 Minutes

                          Displaying reviews 1-10

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