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Joico Color Endure Violet Shampoo

Joico

Color Endure Violet Shampoo

33.8 oz

Item #: 2215980

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Violet shampoo that cleanses and maintains the hue of cool blond, highlighted, bleached or gray hair.

Neutralizes unwanted yellow or brassy tones with a high level of violet dye.

This violet shampoo will create a brighter tone to your light, colored hair, canceling out yellowness created by oxidation. Plus, it will add strength and protect your hair from environmental and physical damage.

Some may choose to use every other time they shampoo, alternating with Color Endure Shampoo.
Apply to wet hair. Lather. Leave in 3-5 minutes. Rinse. Follow with Color Endure Violet Conditioner. Use 2-3 times a week, alternating with Color Endure Shampoo.
Water/Aqua/Eau, Sodium Methyl Cocoyl Taurate, Cocamidopropyl Betaine, Cocamide Mea, Glycol Stearate, Pentapeptide-29 Cysteinamide, Pentapeptide-30 Cysteinamide, Tetrapeptide-28 Argininamide, Tetrapeptide-29 Argininamide, Hydrolyzed Keratin, Cocodimonium Hydroxypropyl Hydrolyzed Keratin, Panthenol, Polyquaternium-10, Citric Acid, Propylene Glycol, Polyquaternium-7, Diazolidinyl Urea, PEG-150 Pentaerythrityl Tetrastearate, Tetrasodium EDTA, Silicone Quaternium-16, Amodimethicone, PEG-6 Caprylic/Capric Glycerides, Undeceth-11, C11-15 Pareth-7, Butyloctanol, Undeceth-5, Laureth-9, Glycerin, Trideceth-12, Iodopropynyl Butylcarbamate, PPG-12-Buteth-16, Polyamide-2, Limonene, Linalool, Fragrance/Parfum, Ext. Violet 2 (CI 60730), Red 33 (CI 17200).

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How to Use+

Ingredients+

Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
JoicoColor Endure Violet Shampoo
 
4.4

(based on 76 reviews)

88%

of respondents would recommend this to a friend.

Pros

  • Effective (35)
  • Easy to use (29)
  • Smells great (29)
  • Good value (23)
  • Lightweight (14)

Cons

No Cons

Best Uses

  • Weekly use (23)
  • Daily use (12)
  • Women (12)
  • Fine hair (3)
  • Men (3)
    • Was this a gift?:
    • No (10)
    • Hair Type:
    • Wavy hair (8), Straight hair (6)
    • Reviewer Profile:
    • Budget shopper (19), Brand buyer (11), Product junkie (8), Beauty conscious (5)
    • My Beauty Routine Takes:
    • 30 minutes (22), 1+ hour (7), 10 minutes (5)

Reviewed by 76 customers

Displaying reviews 1-10

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5.0

this makes my white hiar have an awesome edgy color

By BBecker

from Abilene Texas

About Me Product Junkie

Verified Buyer

Pros

  • Adds Shine
  • Cleans Thoroughly
  • Great Smell
  • Lathers Well

Cons

    Best Uses

      Comments about Joico Color Endure Violet Shampoo:

      I use this product every time or every other time I wash my hair. Love what it does to my hair in every way.

      • Hair Type:
      • Wavy Hair
       
      4.0

      Great to tone brassy blonde!

      By GirlyQ

      from Boise

      Comments about Joico Color Endure Violet Shampoo:

      This shampoo is the best violet shampoo I have used. I use it to tone by putting it my blonde hair when it starts turning brassy. While my hair is damp, I add the shampoo and let it sit for about 30min. I do that about once a month and then use it as a shampoo every other wash. I only rated four stars because it can be kind of drying so make sure you pair it with a great conditioner.

       
      5.0

      LOVE this Shampoo!

      By Gabby R

      from Dallas, Texas

      About Me Product Junkie

      Verified Buyer

      Pros

      • Cleans Thoroughly
      • Fights Brass
      • Great Smell
      • Improves Hair Health
      • Lathers Well

      Cons

      • Dries Hair Out

      Best Uses

      • Thicker Hair

      Comments about Joico Color Endure Violet Shampoo:

      I researched several shampoos before buying this shampoo because I was nervous and didn't want to waste my money. I am so glad I went with this product. My hair is almost black naturally, and I have light brown roots that blend into a ombre blonde to my ends. I originally bought this to preserve my color, and to combat brass/orange tones. Within 3 washes I could see an immediate difference in the tone of my hair, and my hair my soft and silky. Even though this shampoo is sulfate-free, I have not found this shampoo difficult to lather in the least, which is important to me in a shampoo. Also, it smells so GOOD! I've used a few different Joico shampoo/conditioners and scents are not their strong suits, but this shampoo easily is one of the best smelling shampoos I've ever used!!

      I will admit, it does significantly dry out my hair, and I am struggling to find a conditioner to balance out the effects of the shampoo. If already have extremely dry, damaged hair and your hair cannot take any more de-hydration, that may be something to consider. This shampoo has really worked wonders for my hair, and it's a lot cheaper than going to the salon every 4-6 weeks to renew my color. I swear by this shampoo, but also strongly recommend that you pair this shampoo with a conditioner that fits the needs of your hair!

      • Hair Type:
      • Very Curly Hair
       
      5.0

      LOVE it!

      By MsEDB

      from Tupelo, MS

      About Me Beauty Conscious

      Verified Buyer

      Pros

      • Improves Hair Health

      Cons

      • Doesn't Lather Well

      Best Uses

      • Highlighted hair

      Comments about Joico Color Endure Violet Shampoo:

      This is the BEST purple shampoo EVER!

      • Hair Type:
      • Wavy Hair
       
      5.0

      I will buy this product again.

      By The Frugal Shopper

      from Biloxi/D'Iberville

      About Me Minimalist

      Verified Buyer

      Pros

      • Cleans Thoroughly
      • Good for colored hair
      • Great Smell
      • Improves Hair Health
      • No sodium laurel sulphates

      Cons

        Best Uses

        • Color treated hair

        Comments about Joico Color Endure Violet Shampoo:

        I have used this product and like it. I am very particular about the products I use on my hair so as motto damage it.

        • Hair Type:
        • Straight Hair
         
        5.0

        Great product and good price

        By Marvene

        from Las Vegas, NV

        About Me Beauty Conscious

        Verified Buyer

        Pros

        • Adds Shine
        • Cleans Thoroughly
        • Good for blond colored hair

        Cons

          Best Uses

          • Blond or silver hair

          Comments about Joico Color Endure Violet Shampoo:

          My stylist recommended this a long time ago. I am faithful!

          • Hair Type:
          • Wavy Hair
           
          5.0

          Loved it!

          By Nat

          from KC, MO

          About Me Minimalist

          Verified Buyer

          Pros

          • Adds Shine
          • Great Smell

          Cons

            Best Uses

              Comments about Joico Color Endure Violet Shampoo:

              Took the brassiness out of my hair.

              • Hair Type:
              • Straight Hair
               
              4.0

              Hello JOICO..

              By Lanae

              from Modesto, CA

              Verified Buyer

              Pros

              • Tones

              Cons

              • Slightly over drying for my curly hair

              Best Uses

                Comments about Joico Color Endure Violet Shampoo:

                I really enjoy using this shampoo for toning but definitely not to preserve moisture within my curls.... It's a must to deep condition after.

                • Was this a gift?:
                • No

                (1 of 2 customers found this review helpful)

                 
                1.0

                Awful

                By Ashley

                from TX

                Verified Reviewer

                Comments about Joico Color Endure Violet Shampoo:

                I had this in my hair for about three minutes and it turned my hair purple, had to wash my hair with regular shampoo a bunch of times right after to get it out. It also lathers TERRIBLY, it feels like you have nothing in your hair even if you use a ton of product.

                (10 of 10 customers found this review helpful)

                 
                4.0

                Breaking down brassyness

                By Sunny_grl

                from Pompano Beach, FL

                Comments about Joico Color Endure Violet Shampoo:

                Ok everyone hope this clears things up:
                Why it works/Difference between the 2 similar Joico products/Why it leaves your hair dry.
                Both the Joico Color Balance and newer Color Endure Violet shampoos have a greater concentration of pigment color/dyes than most purple shampoos; the darker amlost blackish purple indicates this & therefore they give more bang for your buck when used. On the hair color wheel violet & blue are cancel out yellow & orange(brass) thereby neutralizing those unwanted tones. Both products are very similar except one is sulfate-free & wont lather that much. I prefer the sulfate-free one moreso because i think it retains more of the pigments in the hair. Ok now for the dryness: Citric Acid. Does lemon juice sound familar? Well they both contain it; its what helps to lift the oxidizing brassiness out of the hair shaft so that the hair is then left to recieve the purple pigments. Any shampoo that contains citrc acid will dry your hair out. Its also found in clarifying shampoos ect... A color correcting conditioner is not needed since the hair follicle has already recieved the pigment; the conditioner's job is to repair, moisturize & seal. Use a REALLY good one. That's it; hope I helped:)

                Displaying reviews 1-10

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