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Joico Color Endure Shampoo

Joico

Color Endure Shampoo

10.1 oz

Item #: 2124385

On sale 2 for $20. Discount applied in cart!

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Gentle cleanser for color-treated hair that increases color longevity and reduces tonal change.

Protects haircolor vibrancy up to 33% longer than a leading professional sulfate-free shampoo, and maintains over 88% of red haircolor between color services.

This exceptionally gentle daily shampoo will preserve over 86% of your haircolor after 18 washes, while adding strength, manageability, softness and shine.
Apply to wet hair. Lather. Rinse. Repeat if necessary.
Water/Aqua/Eau, Sodium Methyl Cocoyl Taurate, Cocamidopropyl Betaine, Cocamide Mea, Glycol Stearate, Pentapeptide-29 Cysteinamide, Pentapeptide-30 Cysteinamide, Tetrapeptide-28 Argininamide, Tetrapeptide-29 Argininamide, Hydrolyzed Keratin, Cocodimonium Hydroxypropyl Hydrolyzed Keratin, Panthenol, Polyquaternium-10, Citric Acid, Propylene Glycol, Polyquaternium-7, Diazolidinyl Urea, PEG-150 Pentaerythrityl Tetrastearate, Tetrasodium EDTA, Silicone Quaternium-16, Amodimethicone, PEG-6 Caprylic/Capric Glycerides, Undeceth-11, C11-15 Pareth-7, Butyloctanol, Undeceth-5, Laureth-9, Glycerin, Trideceth-12, Iodopropynyl Butylcarbamate, PPG-12-Buteth-16, Ethylhexyl Methoxycinnamate, Ethylhexyl Salicylate, Polyamide-2, Limonene, Linalool, Fragrance/Parfum.

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How to Use+

Ingredients+

Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
JoicoColor Endure Shampoo
 
3.8

(based on 41 reviews)

72%

of respondents would recommend this to a friend.

Pros

  • Easy to use (23)
  • Effective (22)
  • Smells great (22)
  • Good value (13)
  • Lightweight (13)

Cons

  • Poor texture (6)
  • Not effective (5)

Best Uses

  • Daily use (16)
  • Women (12)
  • Weekly use (4)
    • Was this a gift?:
    • No (5)
    • Reviewer Profile:
    • Budget shopper (17), Brand buyer (13)
    • My Beauty Routine Takes:
    • 30 minutes (21), 10 minutes (7), 1+ hour (5)

Reviewed by 41 customers

Displaying reviews 1-10

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4.0

Would buy again

By None

from Roseville CA

About Me Brand Buyer

Verified Buyer

Pros

  • Easy To Use
  • Effective
  • Good Value
  • Lightweight
  • Smells Great

Cons

    Best Uses

    • Women

    Comments about Joico Color Endure Shampoo:

    Good sz. Good product

    • My Beauty Routine Takes:
    • 10 Minutes
     
    5.0

    Buy Again

    By JR

    from Miami Fl

    About Me Budget Buyer

    Verified Buyer

    Pros

    • Easy To Use
    • Effective
    • Good Value
    • Lightweight
    • Smells Great

    Cons

      Best Uses

      • Daily Use
      • Women

      Comments about Joico Color Endure Shampoo:

      Keeps my hair color until next color

      • My Beauty Routine Takes:
      • 10 Minutes

      (1 of 1 customers found this review helpful)

       
      5.0

      Yes and have used it for years

      By Pam

      from Visalia

      About Me Budget Buyer

      Verified Buyer

      Pros

      • Easy To Use
      • Effective

      Cons

        Best Uses

        • Daily Use
        • Weekly Use
        • Women

        Comments about Joico Color Endure Shampoo:

        Love how this makes my hair feel and smell

        • My Beauty Routine Takes:
        • 30 Minutes

        (1 of 1 customers found this review helpful)

         
        5.0

        Favorite Shampoo

        By Heather

        from Jefferson City, MO

        About Me Budget Buyer

        Verified Buyer

        Pros

        • Easy To Use
        • Effective
        • Lightweight
        • Smells Great

        Cons

          Best Uses

          • Weekly Use

          Comments about Joico Color Endure Shampoo:

          I wash my hair about 3x a week, and this product is awesome!

          • My Beauty Routine Takes:
          • 30 Minutes

          (1 of 2 customers found this review helpful)

           
          1.0

          Gross!

          By akr

          from Quakertown, PA

          About Me Brand Buyer

          Pros

            Cons

            • Not Effective
            • Poor Texture

            Best Uses

              Comments about Joico Color Endure Shampoo:

              This was awful...I spent so much money, thinking that it would help my colored hair! It just makes it feel as though I haven't washed it in a week. Looks greasy, feels heavy and weighed down. I absolutely hate it!

              • My Beauty Routine Takes:
              • 30 Minutes

              (1 of 1 customers found this review helpful)

               
              1.0

              Worst shampoo I've used

              By Sam

              from Dover, nh

              About Me Brand Buyer

              Pros

                Cons

                • Left hair waxy
                • Poor Texture

                Best Uses

                  Comments about Joico Color Endure Shampoo:

                  I've always used Redken products, and tried this as one of the girls at Ulta recommended it to maintain my red color....I've never had greasy hair before, and I did with this shampoo after the first use. It was like I didn't even wash my hair and my hair looked disgusting and it took a few washes with a clarifying shampoo to get it out. I thought it might be my scalp, but my hair was fine with other shampoos and immediately turned waxy again when I tried to go back to this shampoo. Now I have a huge bottle I can never use again, what a waste!

                  • My Beauty Routine Takes:
                  • 1+ Hour

                  (1 of 1 customers found this review helpful)

                   
                  5.0

                  Love it! It gives extra body to my hair.

                  By Sweet Pea

                  from Murfreesboro

                  About Me Budget Buyer

                  Verified Buyer

                  Pros

                  • Easy To Use
                  • Effective
                  • Lightweight
                  • Smells Great

                  Cons

                    Best Uses

                    • Daily Use

                    Comments about Joico Color Endure Shampoo:

                    Love it! It gives extra body to my hair.

                    • My Beauty Routine Takes:
                    • 30 Minutes

                    (2 of 2 customers found this review helpful)

                     
                    1.0

                    Don't buy worst shampoo ever!!!

                    By MARIZA

                    from Riverside

                    Pros

                    • Easy To Use

                    Cons

                    • Not Effective
                    • Poor Texture
                    • Super Oily every hair horrible

                    Best Uses

                      Comments about Joico Color Endure Shampoo:

                      Horrible Shampoo so expensive and after using it for only two days I knew this was super bad quality. The first time I used it I thought maybe I had used to much conditioner and had made my hair oily but nooo! The second time was exactly the same, it felt as if I never even showered. I am super super disappointed!!!!!

                      • My Beauty Routine Takes:
                      • 10 Minutes
                       
                      4.0

                      Repeat purchase

                      By dmac

                      from Orlando

                      About Me Budget Buyer

                      Verified Buyer

                      Pros

                      • Easy To Use
                      • Effective
                      • Smells Great

                      Cons

                        Best Uses

                        • Daily Use

                        Comments about Joico Color Endure Shampoo:

                        I definitely notice the difference in my hair color lasting with the Color Endure vs other brands, but it is at the sacrifice of softer hair.

                        • My Beauty Routine Takes:
                        • 30 Minutes
                         
                        5.0

                        Love it!!

                        By On the go

                        from Chicago, IL

                        About Me Budget Buyer

                        Verified Buyer

                        Pros

                        • Easy To Use
                        • Effective
                        • Good Value
                        • Smells Great

                        Cons

                          Best Uses

                          • Women

                          Comments about Joico Color Endure Shampoo:

                          Love this product!!!

                          • My Beauty Routine Takes:
                          • 1+ Hour

                          Displaying reviews 1-10

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