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It CosmeticsLiner Love
It Cosmetics

Liner Love

Black

Item #: 2272956

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Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
It CosmeticsLiner Love
 
4.2

(based on 75 reviews)

83%

of respondents would recommend this to a friend.

Pros

  • Long-lasting (57)
  • Doesn't run (50)
  • Glides on smoothly (50)
  • Easy to apply (44)
  • Bold color (35)

Cons

  • Difficult to apply (9)
  • Difficult to remove (7)
  • Clumpy (6)
  • Fades throughout day (4)
  • Smudges or runs (3)

Best Uses

  • Everyday (56)
  • Going out (39)
  • Thin defined line (38)
  • Thicker line (36)
  • Smoky look (18)
    • Reviewer Profile:
    • Classic style (40), Natural style (20), Trendy style (9)

Reviewed by 75 customers

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Displaying reviews 1-10

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4.0

good

By Bonba

from Southern IN

About Me Natural Style

Verified Reviewer

Pros

  • Long-Lasting

Cons

  • Difficult To Apply

Best Uses

  • Everyday

Comments about It Cosmetics Liner Love:

Using over six months now. I would prefer a felt type liner for convience but this does work well. Mostly because it stays. My jar is starting to kind of dry out just dampen brush works fine. used allmost daily still plenty left in jar so not sure how moist it will stay till the end of jar.

 
4.0

GOES ON SMOOTH

By PAM

from COLORADO SPRINGS

About Me Natural Style

Verified Buyer

Pros

  • Easy Removal
  • Glides On Smoothly
  • Long-Lasting

Cons

  • Difficult To Apply
  • Smudges or Runs

Best Uses

  • Everyday

Comments about It Cosmetics Liner Love:

I AM OLD SO MAYBE IT IS JUST HARD TO APPLY BECAUSE I DON'T HAVE SMOOTH EYELIDS. LOOKS GOOD ONCE IT IS ON!

 
5.0

LOVE IT LOVE IT

By n/a

from Chicago, Illinois

About Me Classic Style

Verified Buyer

Pros

  • Bold Color
  • Doesn't Run
  • Easy To Apply
  • Glides On Smoothly
  • Long-Lasting

Cons

    Best Uses

    • Everyday
    • Going Out
    • Thicker Line
    • Thin Defined Line

    Comments about It Cosmetics Liner Love:

    I've used many eye lines in my day.This product LAST where the other don't. I've tried many!!!!!

     
    4.0

    Love liner love

    By KryssD

    from Tampa Florida

    About Me Trendy Style

    Verified Buyer

    Pros

    • Bold Color
    • Easy Removal
    • Easy To Apply
    • Glides On Smoothly
    • Long-Lasting

    Cons

    • Slightly Flakey

    Best Uses

    • Everyday
    • Going Out
    • Smoky Look
    • Thicker Line
    • Thin Defined Line

    Comments about It Cosmetics Liner Love:

    Love this stuff!!!! I've bought 6 eyeliners looking for a long blasting gel liner and found this one. I love it. It goes on smoothly, it last long however it starts to get a little flakey by the end of he day. But for me I didn't mind because you couldn't tell unless you looked up close and it didn't flake down the face it just became flakey in place. Lol it is super easy to remove as well

     
    5.0

    BEST EYELINER I HAVE EVER USED!!!

    By Evy

    from Beach Park, IL

    About Me Classic Style

    Verified Buyer

    Pros

    • Doesn't Run
    • Easy To Apply
    • Glides On Smoothly
    • Long-Lasting
    • Stays Put

    Cons

      Best Uses

      • Everyday
      • Going Out
      • Thicker Line

      Comments about It Cosmetics Liner Love:

      I have tried so many eyeliners, gel,stick,powder, you name it I have tried it. But I am so sold on IT products!! I own all of the colors and can say a pot of this will last at least 7 months using it everyday. I love the brown it is dark and rich. Its called Espresso and it truly is a dark rich brown. I love it!!

       
      5.0

      Doesn't come off till you take it off!!

      By T. Van Horn

      from Yuma ,AZ.

      About Me Classic Style

      Verified Buyer

      Pros

      • Bold Color
      • Doesn't Run
      • Easy Removal
      • Easy To Apply
      • Glides On Smoothly
      • Long-Lasting

      Cons

        Best Uses

        • Everyday
        • Going Out
        • Thicker Line
        • Thin Defined Line

        Comments about It Cosmetics Liner Love:

        Easy to apply

         
        5.0

        perfect line

        By EM

        from WI

        Comments about It Cosmetics Liner Love:

        I bought this liner in Graphite and I love it. It stays put all day and is easy to apply. The color is perfect and I am looking forward to trying some of the other colors. I wish it would come in a green.

         
        5.0

        Great staying power!

        By J

        from Chicago

        About Me Classic Style

        Verified Buyer

        Pros

        • Bold Color
        • Doesn't Run
        • Easy Removal
        • Easy To Apply
        • Glides On Smoothly
        • Long-Lasting

        Cons

          Best Uses

          • Everyday
          • Going Out
          • Smoky Look
          • Thicker Line
          • Thin Defined Line

          Comments about It Cosmetics Liner Love:

          Product applied beautifully

           
          1.0

          waste of money

          By Jovi

          from miami, fl

          About Me Classic Style

          Verified Buyer

          Pros

          • Bold Color
          • Doesn't Run

          Cons

          • Clumpy
          • Difficult To Apply

          Best Uses

          • Thicker Line

          Comments about It Cosmetics Liner Love:

          Super hard to apply doesn't matter what brush you use

           
          5.0

          THE BEST

          By shann

          from Ocala, FL

          Verified Reviewer

          Comments about It Cosmetics Liner Love:

          After switching from liquid to a gel liner, this is by far the best I've found of any type of liner. I use it every day, for about 2 months now, it is super creamy and slides right on my eyelid, but luckily does not come off near as easy, lasts all day even through my sleep. Worth every penny!

          Displaying reviews 1-10

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