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It CosmeticsLiner Love
It Cosmetics

Liner Love

Black

Item #: 2272956

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GIFT WITH PURCHASE

FREE mini No-Tug Waterproof Gel Eye Liner with any $30 IT Cosmetics purchase (offer valid 3/15/15-4/4/15 or while supplies last)

$10.00 Value

FREE mini No-Tug Waterproof Gel Eye Liner w/any $30 IT Cosmetics purchase
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Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
It CosmeticsLiner Love
 
4.2

(based on 71 reviews)

82%

of respondents would recommend this to a friend.

Pros

  • Long-lasting (53)
  • Doesn't run (49)
  • Glides on smoothly (47)
  • Easy to apply (42)
  • Bold color (33)

Cons

  • Difficult to apply (7)
  • Difficult to remove (7)
  • Clumpy (6)
  • Fades throughout day (4)

Best Uses

  • Everyday (52)
  • Going out (37)
  • Thin defined line (36)
  • Thicker line (34)
  • Smoky look (17)
    • Reviewer Profile:
    • Classic style (39), Natural style (18), Trendy style (8)

Reviewed by 71 customers

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Displaying reviews 1-10

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5.0

BEST EYELINER I HAVE EVER USED!!!

By Evy

from Beach Park, IL

About Me Classic Style

Verified Buyer

Pros

  • Doesn't Run
  • Easy To Apply
  • Glides On Smoothly
  • Long-Lasting
  • Stays Put

Cons

    Best Uses

    • Everyday
    • Going Out
    • Thicker Line

    Comments about It Cosmetics Liner Love:

    I have tried so many eyeliners, gel,stick,powder, you name it I have tried it. But I am so sold on IT products!! I own all of the colors and can say a pot of this will last at least 7 months using it everyday. I love the brown it is dark and rich. Its called Espresso and it truly is a dark rich brown. I love it!!

     
    5.0

    Doesn't come off till you take it off!!

    By T. Van Horn

    from Yuma ,AZ.

    About Me Classic Style

    Verified Buyer

    Pros

    • Bold Color
    • Doesn't Run
    • Easy Removal
    • Easy To Apply
    • Glides On Smoothly
    • Long-Lasting

    Cons

      Best Uses

      • Everyday
      • Going Out
      • Thicker Line
      • Thin Defined Line

      Comments about It Cosmetics Liner Love:

      Easy to apply

       
      5.0

      perfect line

      By EM

      from WI

      Comments about It Cosmetics Liner Love:

      I bought this liner in Graphite and I love it. It stays put all day and is easy to apply. The color is perfect and I am looking forward to trying some of the other colors. I wish it would come in a green.

       
      5.0

      Great staying power!

      By J

      from Chicago

      About Me Classic Style

      Verified Buyer

      Pros

      • Bold Color
      • Doesn't Run
      • Easy Removal
      • Easy To Apply
      • Glides On Smoothly
      • Long-Lasting

      Cons

        Best Uses

        • Everyday
        • Going Out
        • Smoky Look
        • Thicker Line
        • Thin Defined Line

        Comments about It Cosmetics Liner Love:

        Product applied beautifully

         
        1.0

        waste of money

        By Jovi

        from miami, fl

        About Me Classic Style

        Verified Buyer

        Pros

        • Bold Color
        • Doesn't Run

        Cons

        • Clumpy
        • Difficult To Apply

        Best Uses

        • Thicker Line

        Comments about It Cosmetics Liner Love:

        Super hard to apply doesn't matter what brush you use

         
        5.0

        THE BEST

        By shann

        from Ocala, FL

        Verified Reviewer

        Comments about It Cosmetics Liner Love:

        After switching from liquid to a gel liner, this is by far the best I've found of any type of liner. I use it every day, for about 2 months now, it is super creamy and slides right on my eyelid, but luckily does not come off near as easy, lasts all day even through my sleep. Worth every penny!

         
        1.0

        Didn't Love It

        By Sharon

        from Tyler, Texas

        About Me Classic Style

        Verified Buyer

        Pros

          Cons

          • Dries Out In Jar Quickly

          Best Uses

            Comments about It Cosmetics Liner Love:

            This seemed somewhat dry in the container and after only a couple of uses became even more dry. The "special" brush they recommend with the product was horrible; awkward angle, too thick of a brush. I've been wearing eyeliner for years and this was a complete disappointment.

             
            3.0

            Won't be my first choice

            By SarcasticBanana

            from St. Paul ,MN

            About Me Classic Style

            Verified Reviewer

            Pros

            • Easy Removal
            • Long-Lasting

            Cons

            • Clumpy
            • Difficult To Apply
            • Flakes When Applying

            Best Uses

              Comments about It Cosmetics Liner Love:

              The color comes out real dark. It is hard to apply/clumpy. Flakes into my eyes when putting it on. I would not repurchase this product.

               
              5.0

              best eyeliner I've ever tried

              By leslie

              from st charles illinois

              About Me Trendy Style

              Verified Buyer

              Pros

              • Blends Easily
              • Bold Color
              • Doesn't Run
              • Easy Removal
              • Easy To Apply
              • Glides On Smoothly
              • Long-Lasting

              Cons

                Best Uses

                • Everyday

                Comments about It Cosmetics Liner Love:

                This product was suggested by the beauty consultant. Truly the best product made.

                 
                2.0

                great at first, but...

                By Trish the dish

                from Dallas, tx

                Verified Reviewer

                Pros

                • Bold Color
                • Easy Removal
                • Long-Lasting

                Cons

                • Clumpy
                • Difficult To Apply

                Best Uses

                  Comments about It Cosmetics Liner Love:

                  I absolutely loved this eyeliner at first, but after only 2 months of owning it mine has dried out. I have to really rubb my brush into the product to get a pigmented application. I love the color of espresso being dark, but not completely black so I'm hesitant to return it. however I feel like it might be completely dried out and useless in another month.

                  Displaying reviews 1-10

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