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It Cosmetics Liner Love Waterproof Anti-Aging Crème Gel Eyeliner

It Cosmetics

Liner Love Waterproof Anti-Aging Crème Gel Eyeliner

Black

Item #: 2272956 Size: 0.12 oz

Why did you create this product: To finally give women 12 hour, all day waterproof, clinically-proven lash loving, anti-aging crème gel eyeliner. To finally give women a formula designed to nourish lashes, while treating the delicate eye area with No Tug technology.

What is it: Liner Love Waterproof Anti-Aging Crème Gel Eye Liner combines an innovative formula designed to impart eye-enhancing color, saturated, rich color with clinically proven, lash loving all day waterproof wear-even after 12 hours! It's truly your ever-lashing love! Good for you ingredients including, No-Tug Technology and Lash Enhancing Peptide Serum nourish and treat your lashes with each application, all without pulling or tugging on the delicate skin of the eye area!

Who is it for: Anyone who wants rich luxe crème gel eye liner color without tugging on the delicate eye lids. Anyone who wants anti-aging benefits and wants to instantly diffuse the look of lines and wrinkles on the eye lids, while treating and nourishing lashes. Anyone who wants a naturally pretty look, using skin-loving ingredients that are high performance and last all day-even after 12 hours!

Why is it different: Developed with leading plastic surgeons Liner Love gets to the root of your lashes! This innovative formula is designed to impart eye-enhancing color, with clinically proven, lash loving all day waterproof wear-even after 12 hours! It's truly your ever-lashing love! Good for you ingredients including, No-Tug Technology and Lash Enhancing Peptide Serum nourish and treat your lashes with each application.

Paraben free. Cruelty free.
Using gentle strokes glide Liner Love along the upper, lower or inner lash line to enhance and define your eyes. Crème-gel formula glides on smoothly and effortlessly giving you clinically-proven waterproof all-day wear. Tip: To achieve unlimited versatile looks from a soft, natural line to a smudging smokey eye and beyond, apply with the Heavenly Luxe Ten-in-One Tightliner Brush.

Beauty tips: For the perfect winged eye liner look using Liner Love Waterproof Anti-Aging Crème Gel Eye Liner, start at the tail end of your eyes using a pointed eyeliner brush. Start at the inside of your eye and slowly create a thin line using only the tip of the brush. Try pressing on your lash line to create the thinnest line possible. Once you reach the tail end of your eye, hold the brush at a 45 degree angle and extend the line slightly upward to create a perfect winged liner effect every time!
Cyclopentasiloxane, Isododecane, Trimethylsiloxysilicate, Polyethylene, Ceresin, Disteardimonium Hectorite, Polyisobutene, Propylene Carbonate, Rosa Canina Flower Oil, Argania Spinosa Kernel Oil, Butyrospermum Parkii (Shea) Butter , Palmitoyl Hexapeptide-12, Persea Gratissima (Avocado) Oil, Prunus Avium (Sweet Cherry) Seed Oil, Prunus Domestica Seed Oil, Simmondsia Chinensis (Jojoba) Seed Oil, Tocopheryl Acetate, Vitis Vinifera (Grape) Seed Oil, Cholesterol, Collagen, Hyaluronic Acid, Hydrolyzed Silk, Retinyl Palmitate, Tocopherol, Aloe Barbadensis Leaf Extract, Olea Eurpaea (Olive) Leaf Extract, Punica Granatum Extract, Camellia Sinensis Leaf Extract, Chamomilla Recutita (Matricaria) Flower Extract, Myristoyl Hexapeptide-16, Zizyphus Jujuba Fruit Extract. May Contain: Iron Oxides (CI 77499), Mica (CI 77019), Titanium Dioxide (CI 77891), Ultramarines (CI 77007), Iron Oxides (CI 77491), Synthetic Fluorphlogopite, Calcium Aluminum Borosilicate, Aluminum Powder (CI 77000), Calcium Titanium Borosilicate, Iron Oxides (CI 77492), Carmine (CI 75470), Euphorbia Cerifera (Candelilla) Wax, Silica, Dimethicone, Methicone, Polyglyceryl-2 Triisostearate, Tin Oxide.

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Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
It CosmeticsLiner Love Waterproof Anti-Aging Crème Gel Eyeliner
 
4.3

(based on 163 reviews)

84%

of respondents would recommend this to a friend.

Pros

  • Long-lasting (118)
  • Glides on smoothly (115)
  • Doesn't run (108)
  • Easy to apply (101)
  • Bold color (83)

Cons

  • Difficult to apply (22)
  • Difficult to remove (19)
  • Clumpy (13)
  • Smudges or runs (10)
  • Fades throughout day (6)

Best Uses

  • Everyday (122)
  • Going out (86)
  • Thin defined line (83)
  • Thicker line (80)
  • Smoky look (48)
    • Reviewer Profile:
    • Classic style (82), Natural style (50), Trendy style (20)

Reviewed by 163 customers

Displaying reviews 1-10

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5.0

Great eye liner

By PK

from Las Vegas, NV

About Me Natural Style

Verified Buyer

Pros

  • Bold Color
  • Doesn't Run
  • Easy Removal
  • Easy To Apply
  • Glides On Smoothly
  • Long-Lasting

Cons

    Best Uses

    • Everyday
    • Going Out
    • Smoky Look
    • Thicker Line
    • Thin Defined Line

    Comments about It Cosmetics Liner Love Waterproof Anti-Aging Crème Gel Eyeliner:

    Love this product, best eye liner ever

     
    5.0

    Love IT!!!

    By April

    from Alabama

    About Me Trendy Style

    Verified Buyer

    Pros

    • Blends Easily
    • Bold Color
    • Doesn't Run
    • Easy Removal
    • Easy To Apply
    • Glides On Smoothly
    • Long-Lasting

    Cons

      Best Uses

      • Everyday
      • Going Out
      • Smoky Look
      • Thicker Line
      • Thin Defined Line

      Comments about It Cosmetics Liner Love Waterproof Anti-Aging Crème Gel Eyeliner:

      Love this gel eyeliner! It glides on smoothly and is easy to apply. You can make it bold or use it to tight line your lashes. It stays in place all day and night but easily comes off with face wash or makeup remover.

      (1 of 1 customers found this review helpful)

       
      2.0

      I do not like this product at all!

      By Kim

      from Detroit

      About Me Natural Style

      Pros

      • Bold Color
      • Long-Lasting

      Cons

      • Clumpy
      • Difficult To Apply
      • Dry
      • Smudges or Runs

      Best Uses

        Comments about It Cosmetics Liner Love Waterproof Anti-Aging Crème Gel Eyeliner:

        I was using this for my everyday routine. Until I was sick of it. It's very clumpy, very dry, does not apply smoothly, very uneven too deamatic. Want the perfect wing? This is not the product you want! I've used it dozens of times and my winged liner looks awful. Uneven and there's nothing you can do when you're on your way to work and you show up and your eyeliner looks ridiculously overdone and low quality! Embarrassing!! I wouldn't ever recommend this to anybody who takes pride in perfect eyeliner. Time to search for a new product. Very disappointed.

         
        4.0

        Would recommend and buy again

        By AnnB

        from Mancelona, MI

        About Me Natural Style

        Verified Buyer

        Pros

        • Bold Color
        • Doesn't Run
        • Easy Removal
        • Easy To Apply
        • Long-Lasting

        Cons

        • Clumpy

        Best Uses

        • Everyday
        • Thicker Line
        • Thin Defined Line

        Comments about It Cosmetics Liner Love Waterproof Anti-Aging Crème Gel Eyeliner:

        Stays on ALL day. Washes off easy. It just drys really fast when applied so not so easy to fix a mistake

        (1 of 1 customers found this review helpful)

         
        5.0

        I'll probably never buy another gel liner again!

        By Kaylee

        from Fresno, CA

        About Me Classic Style

        Verified Reviewer

        Pros

        • Bold Color
        • Doesn't Run
        • Easy Removal
        • Easy To Apply
        • Glides On Smoothly
        • Long-Lasting

        Cons

          Best Uses

          • Everyday
          • Going Out
          • Smoky Look
          • Thicker Line
          • Thin Defined Line

          Comments about It Cosmetics Liner Love Waterproof Anti-Aging Crème Gel Eyeliner:

          I picked this up at Ulta the other day on a whim, and I'm so pleased with it. I actually went to Ulta that day to get the tarte Clay Paint Liner but they were out and I didn't want to order it online, I wanted new eyeliner THAT day lol. Well I guess I made a good decision getting this one because this is the best gel liner I've ever used, and will probably be the only one I buy in the future. I really thought I hated gel liner but I realized after buying this product that I've just been buying awful gel liners (Maybelline, Sonia Kashuk, BH Cosmetics). I would never get the opacity or smooth application from those cheaper ones, although the BH one was probably my best working one. Funny thing is I've used the same angled brushes and bent liner brushes to apply all these gel liners and ONLY the it cosmetics one has given me PERFECT results. LITERALLY PERFECT.
          But after buying this liner I absolutely love gel now and I've been having some amazing eyeliner days with this product. I think I'm gonna abandon my many liquid liners and other gels because this stuff is incredible! For me, this gel liner is easier to apply than a felt tip liquid liner pen, and it looks perfectly matte and bold.
          I have faith in the it cosmetics brand even more after this purchase, because I've also bought a few of their brushes and they are just awesome. I can't rave enough about how perfect this gel liner is, and the best part is it lasts all day without smudging, creasing, transferring, or fading. And it's easier to take off than other gel liners I have tried. Overall this product is amazing and I haven't experienced any drying out thus far, but if I do I'll add a few drops of oil or warm up the product because I really don't want to use anything else!

          (0 of 1 customers found this review helpful)

           
          3.0

          Wish I had picked up black

          By Pam

          from Lincoln mo

          About Me Classic Style

          Verified Buyer

          Pros

            Cons

            • Bad Color

            Best Uses

            • Everyday

            Comments about It Cosmetics Liner Love Waterproof Anti-Aging Crème Gel Eyeliner:

            Should have gotten black instead

             
            5.0

            I absolutely love this product, will not use anything else.

            By Arlyne

            from Tampa

            About Me Natural Style

            Verified Buyer

            Pros

            • Blends Easily
            • Bold Color
            • Doesn't Run
            • Easy Removal
            • Easy To Apply
            • Glides On Smoothly
            • Long-Lasting

            Cons

              Best Uses

              • Everyday
              • Going Out
              • Smoky Look
              • Thicker Line
              • Thin Defined Line

              Comments about It Cosmetics Liner Love Waterproof Anti-Aging Crème Gel Eyeliner:

              this product is the best it stays on all day without any touch-ups and looks great from start to finish

               
              5.0

              Love This Liner

              By Nodlee

              from NH

              About Me Natural Style

              Verified Buyer

              Pros

              • Blends Easily
              • Bold Color
              • Doesn't Run
              • Easy Removal
              • Easy To Apply
              • Glides On Smoothly
              • Long-Lasting

              Cons

                Best Uses

                • Everyday
                • Smoky Look
                • Thicker Line

                Comments about It Cosmetics Liner Love Waterproof Anti-Aging Crème Gel Eyeliner:

                Love the color

                 
                5.0

                really smooth

                By Val

                from Central Ct

                About Me Classic Style

                Verified Buyer

                Pros

                • Doesn't Run
                • Easy Removal
                • Easy To Apply
                • Glides On Smoothly
                • Long-Lasting

                Cons

                  Best Uses

                  • Everyday
                  • Going Out
                  • Thicker Line
                  • Thin Defined Line

                  Comments about It Cosmetics Liner Love Waterproof Anti-Aging Crème Gel Eyeliner:

                  I've been trying to find a liner in plum that stays, applies easily, and is reasonably matte.
                  This hits all three. There is no tugging of the eyelids, it's easy to apply (need a good brush) and lasts all day

                   
                  3.0

                  yes

                  By Chris

                  from San Antonio, TX

                  About Me Trendy Style

                  Verified Buyer

                  Pros

                  • Doesn't Run
                  • Easy To Apply
                  • Glides On Smoothly

                  Cons

                  • Difficult to Remove

                  Best Uses

                  • Thicker Line
                  • Thin Defined Line

                  Comments about It Cosmetics Liner Love Waterproof Anti-Aging Crème Gel Eyeliner:

                  Initially I was looking for a different brand, but the liner was discontinued. My sales person provided several other option, and decided on this liner. I was not disappointed.

                  Displaying reviews 1-10

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