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It CosmeticsLiner Love
It Cosmetics

Liner Love

Black

Item #: 2272956

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Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
It CosmeticsLiner Love
 
4.3

(based on 94 reviews)

84%

of respondents would recommend this to a friend.

Pros

  • Long-lasting (68)
  • Doesn't run (64)
  • Glides on smoothly (64)
  • Easy to apply (56)
  • Bold color (43)

Cons

  • Difficult to apply (11)
  • Difficult to remove (8)
  • Clumpy (7)
  • Smudges or runs (6)
  • Fades throughout day (5)

Best Uses

  • Everyday (71)
  • Going out (48)
  • Thin defined line (46)
  • Thicker line (44)
  • Smoky look (25)
    • Reviewer Profile:
    • Classic style (52), Natural style (24), Trendy style (11)

Reviewed by 94 customers

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Displaying reviews 1-10

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5.0

Lovely product

By SilverFox

from Chesapeake, VA

About Me Natural Style

Verified Buyer

Pros

  • Blends Easily
  • Doesn't Run
  • Easy Removal
  • Easy To Apply
  • Glides On Smoothly
  • Long-Lasting

Cons

    Best Uses

    • Everyday
    • Going Out
    • Smoky Look
    • Thicker Line
    • Thin Defined Line

    Comments about It Cosmetics Liner Love:

    I love this product. I have more than one color and use both depending on my outfit for the day. Applying is easy because I've been practicing often.

     
    5.0

    LOVE!!

    By Messy Jessie

    from WI

    About Me Classic Style

    Verified Buyer

    Pros

    • Blends Easily
    • Bold Color
    • Doesn't Run
    • Easy To Apply
    • Glides On Smoothly
    • Long-Lasting

    Cons

    • Difficult to Remove

    Best Uses

    • Everyday
    • Going Out
    • Smoky Look
    • Thicker Line
    • Thin Defined Line

    Comments about It Cosmetics Liner Love:

    Love this product! Was a little worried about application but was pleasantly surprised at the ease. The color is BOLD and DARK and I can achieve either a thin defining line or a bold cat eye look. Only con is its hard to get off... like you WILL wake up with it still on if you don't remove your makeup the night before! LOL

     
    5.0

    Best staying power ever

    By Tressa the hairdressa

    from Glastonbury , CT

    About Me Classic Style

    Verified Buyer

    Pros

      Cons

        Best Uses

          Comments about It Cosmetics Liner Love:

          I used tarte gel cream eyeliner for years. It used to be sold with the liner brush but it's sold separate now. This made me want to try something else due to cost without the brush now. So I tried IT cream liner. The jar is so much larger and the staying power is like nothing I've ever seen. I will never go back to tarte now. This is by far the best longest lasting cream liner I ever had. I tried them all because I am a cosmetologist also. 5 stars across the board.

           
          5.0

          fabulous

          By Jacqui

          from West Chester

          About Me Natural Style

          Verified Buyer

          Pros

          • Doesn't Run
          • Glides On Smoothly
          • Long-Lasting

          Cons

            Best Uses

            • Everyday

            Comments about It Cosmetics Liner Love:

            liners never stay on me--this is a 10

            (0 of 1 customers found this review helpful)

             
            5.0

            Love love love

            By GammyG

            from Homosassa fl

            About Me Classic Style

            Verified Buyer

            Pros

            • Blends Easily
            • Bold Color
            • Doesn't Run
            • Easy Removal
            • Easy To Apply
            • Glides On Smoothly
            • Long-Lasting

            Cons

              Best Uses

              • Everyday
              • Going Out
              • Smoky Look
              • Thicker Line
              • Thin Defined Line

              Comments about It Cosmetics Liner Love:

              Best eyeliner ever. Doesn't bleed or fade. Easy to apply and easy to take off.

              (0 of 1 customers found this review helpful)

               
              4.0

              IT eye liner

              By Marie

              from St. Augustine, FL.

              Verified Buyer

              Pros

              • Blends Easily
              • Bold Color
              • Doesn't Run
              • Easy Removal
              • Easy To Apply
              • Glides On Smoothly
              • Long-Lasting

              Cons

                Best Uses

                • Everyday

                Comments about It Cosmetics Liner Love:

                everyday

                (0 of 1 customers found this review helpful)

                 
                4.0

                Love the IT line

                By Theresa

                from Dallas, TX

                About Me Natural Style

                Verified Buyer

                Pros

                • Easy To Apply
                • Glides On Smoothly

                Cons

                  Best Uses

                  • Everyday

                  Comments about It Cosmetics Liner Love:

                  Line upper lash line

                  (1 of 1 customers found this review helpful)

                   
                  5.0

                  Best gel liner ever!

                  By Patrish

                  from Laguna Niguel, CA

                  About Me Classic Style

                  Verified Buyer

                  Pros

                  • Doesn't Run
                  • Easy To Apply
                  • Glides On Smoothly
                  • Long-Lasting

                  Cons

                    Best Uses

                    • Everyday
                    • Thicker Line
                    • Thin Defined Line

                    Comments about It Cosmetics Liner Love:

                    You do need to work fast with the product because once it dries you can't adjust the product. It truly stays on all day. It doesn't come off unless you use eye makeup remover. I love it and have 4 colors and will buy a 5th color.

                    (1 of 1 customers found this review helpful)

                     
                    5.0

                    Perfect Plum

                    By MnMom

                    from Minnesota

                    About Me Classic Style

                    Verified Buyer

                    Pros

                    • Doesn't Run
                    • Easy Removal
                    • Easy To Apply
                    • Glides On Smoothly
                    • Long-Lasting

                    Cons

                      Best Uses

                      • Everyday
                      • Going Out
                      • Smoky Look
                      • Thicker Line
                      • Thin Defined Line

                      Comments about It Cosmetics Liner Love:

                      I bought this liner for my son's wedding because I knew I needed something that wouldn't run if I cried or melt in the July heat! This was awesome and held up even after I slept in it since we were up so late! I used an eyelid primer and applied the pretty plum with a brush. I had never used brushes before but have found that application to be easier and more precise giving options for a thin line, smoky look or bold look. This product is worth the money and I won't be using anything else!

                      (0 of 1 customers found this review helpful)

                       
                      4.0

                      Color love/ difficult to apply

                      By SweetsCo

                      from Chicago, IL

                      About Me Natural Style

                      Verified Buyer

                      Pros

                      • Color Is Great
                      • Doesn't Run
                      • Easy Removal
                      • Last a long time
                      • Not Too Bold Just Right

                      Cons

                      • Clumpy
                      • Difficult To Apply
                      • Drys To Quickly

                      Best Uses

                      • Everyday
                      • Going Out

                      Comments about It Cosmetics Liner Love:

                      The product overall is great, the color isn't to bold but still leaves you with a nice finishing touch. Applying it takes some time and drys a little quick.

                      Displaying reviews 1-10

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