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It CosmeticsLiner Love
It Cosmetics

Liner Love

Black

Item #: 2272956

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Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
It CosmeticsLiner Love
 
4.3

(based on 52 reviews)

88%

of respondents would recommend this to a friend.

Pros

  • Doesn't run (39)
  • Long-lasting (39)
  • Glides on smoothly (38)
  • Easy to apply (33)
  • Bold color (23)

Cons

  • Difficult to remove (6)
  • Fades throughout day (3)

Best Uses

  • Everyday (42)
  • Thin defined line (30)
  • Going out (28)
  • Thicker line (25)
  • Smoky look (14)
    • Reviewer Profile:
    • Classic style (28), Natural style (16), Trendy style (6)

Reviewed by 52 customers

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5.0

PERFECT GEL LINER

By CONNIE DENISE

from BRICK, NJ

About Me Classic Style

Pros

  • Blends Easily
  • Bold Color
  • Doesn't Run
  • Easy Removal
  • Easy To Apply
  • Glides On Smoothly
  • Long-Lasting

Cons

    Best Uses

    • Everyday
    • Going Out
    • Smoky Look
    • Thicker Line
    • Thin Defined Line

    Comments about It Cosmetics Liner Love:

    This product is sooooo easy to use. The brush is perfect and the liner is also perfect. Liner goes on softly or boldly, whichever way you want your eyes to look.

    Now the main thing for me was the waterproof. I have very dry eyes and they are constantly watering. After putting this on and letting it dry, it's smudge-proof! It will not budge unless you wash it off with soap/water. My eyes teared ALL DAY YESTERDAY AND ALL NIGHT. THE LINER DID NOT MOVE, SMUDGE, OR LIGHTEN UP. IT STAYED IN PLACE. If you are concerned about the application or the liner, do not worry.

     
    3.0

    Pretty purple but...

    By Kim

    from Miami, FL

    About Me Classic Style

    Verified Buyer

    Pros

    • Doesn't Run
    • Easy Removal
    • Long-Lasting

    Cons

      Best Uses

      • Everyday
      • Going Out

      Comments about It Cosmetics Liner Love:

      I use this product every other day. The color is a beautiful dark plum but I have a hard time putting it on despite its creaminess. It doesn't glide as nicely as it did the first few times. I've used the brush with other eyeliner gels and I don't get the same drag. I love the color enough to stick with it but I'm not sure yet if I'd get another pot. The liner doesn't melt or budge which is great but I wish it just glided on smoother.

       
      4.0

      Beautiful Liner

      By Holly

      from Central VA

      About Me Natural Style

      Verified Buyer

      Pros

      • Blends Easily
      • Bold Color
      • Doesn't Run
      • Glides On Smoothly
      • Long-Lasting

      Cons

      • Quality Brush Needed

      Best Uses

      • Everyday
      • Going Out
      • Thicker Line
      • Thin Defined Line

      Comments about It Cosmetics Liner Love:

      The liner doesn't come with an applicator/brush - which is unfortunate. Love the color!

       
      5.0

      Love this liner

      By 2nd chance Tina

      from Virginia

      About Me Natural Style

      Verified Buyer

      Pros

      • Blends Easily
      • Doesn't Run
      • Easy To Apply
      • Glides On Smoothly
      • Long-Lasting

      Cons

      • Difficult to Remove

      Best Uses

      • Everyday
      • Going Out
      • Smoky Look
      • Thicker Line
      • Thin Defined Line

      Comments about It Cosmetics Liner Love:

      Sometimes allergies get the best of me and my eyes water but thankfully this eyeliner stays in place. The only thing you have to do after application is wipe your brush off otherwise it will be caked on and hard to remove

       
      5.0

      silk taupe love

      By lovelylinda15

      from liverpool ny usa

      About Me Classic Style

      Verified Buyer

      Pros

      • Blends Easily
      • Bold Color
      • Doesn't Run
      • Easy Removal
      • Easy To Apply
      • Glides On Smoothly
      • Long-Lasting

      Cons

        Best Uses

        • Everyday
        • Going Out
        • Smoky Look
        • Thicker Line
        • Thin Defined Line

        Comments about It Cosmetics Liner Love:

        this color is simply gorgeous. I use it every day as a liner for my lower lashes as I prefer a softer color. I go a little darker when I line my upper lash line. it can be as dark or light as you want. able to blend as a lid color, too. love it with my brown eyes.

         
        5.0

        Soft and Creamy

        By Beautiful eyes

        from Baton Rouge

        About Me Classic Style

        Verified Buyer

        Pros

        • Doesn't Run
        • Easy Removal
        • Glides On Smoothly
        • Long-Lasting

        Cons

          Best Uses

          • Everyday
          • Thicker Line
          • Thin Defined Line

          Comments about It Cosmetics Liner Love:

          The best eyeline product that I have every purchase. It apply very easily and last a long time. It remove very easily. I found a winner that worth the money. I"ll continue to buy this product as my first choice.

          (1 of 1 customers found this review helpful)

           
          1.0

          Sad it wasn't for me...

          By Bernadette

          from Denver, CO

          About Me Classic Style

          Verified Buyer

          Pros

            Cons

            • Allergic reaction

            Best Uses

              Comments about It Cosmetics Liner Love:

              Unfortunately I reacted to the liner rather quickly and had to return it :(

               
              5.0

              Beautiful Gel Liner

              By Make up Addict :)

              from Montclair Ca

              About Me Classic Style

              Verified Buyer

              Pros

              • Glides On No Smudging

              Cons

                Best Uses

                • Perfect Eye Line Every Ti

                Comments about It Cosmetics Liner Love:

                I love that the IT Cosmetic brand has anti aging peptides in everything! This liner stayed put and looks beautiful!!! Love IT!!!

                 
                2.0

                Not what I hoped for

                By coffeegal

                from Westland, MI

                About Me Classic Style

                Verified Buyer

                Pros

                  Cons

                  • Clumpy
                  • Fades Throughout Day

                  Best Uses

                  • Everyday

                  Comments about It Cosmetics Liner Love:

                  The sales girl said this color would make my eyes pop, but it really didn't do anything for my blue eyes. It is a little difficult to apply evenly and it would wear off throughout the day.

                   
                  4.0

                  Goes on smoothly

                  By KrsT2you

                  from Daly City, Ca.

                  About Me Classic Style

                  Verified Buyer

                  Pros

                  • Blends Easily
                  • Doesn't Run
                  • Easy Removal
                  • Easy To Apply
                  • Glides On Smoothly
                  • Long-Lasting

                  Cons

                    Best Uses

                    • Everyday

                    Comments about It Cosmetics Liner Love:

                    I use the black as my everyday liner. I do not have the brush that is sold with it, so that may make a slight difference in the clumping on my eyeliner brush. I will buy the correct brush and see if it makes a difference. You have a few seconds to work with the liner once applied, if you need to clean your outer rim line or thin out your line, etc. No smudging, does not wear out during the day. Once it's on, it stays on, however at night, it washes off easily. For the price, I feel you get a good amount for the size.

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