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It Cosmetics Liner Love Waterproof Anti-Aging Crème Gel Eye Liner

It Cosmetics

Liner Love Waterproof Anti-Aging Crème Gel Eye Liner

Black

Item #: 2272956 Size: 0.12 oz

Why did you create this product: To finally give women 12 hour, all day waterproof, clinically-proven lash loving, anti-aging crème gel eyeliner. To finally give women a formula designed to nourish lashes, while treating the delicate eye area with No Tug technology.

What is it: Liner Love Waterproof Anti-Aging Crème Gel Eye Liner combines an innovative formula designed to impart eye-enhancing color, saturated, rich color with clinically proven, lash loving all day waterproof wear-even after 12 hours! It's truly your ever-lashing love! Good for you ingredients including, No-Tug Technology and Lash Enhancing Peptide Serum nourish and treat your lashes with each application, all without pulling or tugging on the delicate skin of the eye area!

Who is it for: Anyone who wants rich luxe crème gel eye liner color without tugging on the delicate eye lids. Anyone who wants anti-aging benefits and wants to instantly diffuse the look of lines and wrinkles on the eye lids, while treating and nourishing lashes. Anyone who wants a naturally pretty look, using skin-loving ingredients that are high performance and last all day-even after 12 hours!

Why is it different: Developed with leading plastic surgeons Liner Love gets to the root of your lashes! This innovative formula is designed to impart eye-enhancing color, with clinically proven, lash loving all day waterproof wear-even after 12 hours! It's truly your ever-lashing love! Good for you ingredients including, No-Tug Technology and Lash Enhancing Peptide Serum nourish and treat your lashes with each application.

Paraben free. Cruelty free.
Using gentle strokes glide Liner Love along the upper, lower or inner lash line to enhance and define your eyes. Crème-gel formula glides on smoothly and effortlessly giving you clinically-proven waterproof all-day wear. Tip: To achieve unlimited versatile looks from a soft, natural line to a smudging smokey eye and beyond, apply with the Heavenly Luxe Ten-in-One Tightliner Brush.

Beauty tips: For the perfect winged eye liner look using Liner Love Waterproof Anti-Aging Crème Gel Eye Liner, start at the tail end of your eyes using a pointed eyeliner brush. Start at the inside of your eye and slowly create a thin line using only the tip of the brush. Try pressing on your lash line to create the thinnest line possible. Once you reach the tail end of your eye, hold the brush at a 45 degree angle and extend the line slightly upward to create a perfect winged liner effect every time!
Cyclopentasiloxane, Isododecane, Trimethylsiloxysilicate, Polyethylene, Ceresin, Disteardimonium Hectorite, Polyisobutene, Propylene Carbonate, Rosa Canina Flower Oil, Argania Spinosa Kernel Oil, Butyrospermum Parkii (Shea) Butter , Palmitoyl Hexapeptide-12, Persea Gratissima (Avocado) Oil, Prunus Avium (Sweet Cherry) Seed Oil, Prunus Domestica Seed Oil, Simmondsia Chinensis (Jojoba) Seed Oil, Tocopheryl Acetate, Vitis Vinifera (Grape) Seed Oil, Cholesterol, Collagen, Hyaluronic Acid, Hydrolyzed Silk, Retinyl Palmitate, Tocopherol, Aloe Barbadensis Leaf Extract, Olea Eurpaea (Olive) Leaf Extract, Punica Granatum Extract, Camellia Sinensis Leaf Extract, Chamomilla Recutita (Matricaria) Flower Extract, Myristoyl Hexapeptide-16, Zizyphus Jujuba Fruit Extract. May Contain: Iron Oxides (CI 77499), Mica (CI 77019), Titanium Dioxide (CI 77891), Ultramarines (CI 77007), Iron Oxides (CI 77491), Synthetic Fluorphlogopite, Calcium Aluminum Borosilicate, Aluminum Powder (CI 77000), Calcium Titanium Borosilicate, Iron Oxides (CI 77492), Carmine (CI 75470), Euphorbia Cerifera (Candelilla) Wax, Silica, Dimethicone, Methicone, Polyglyceryl-2 Triisostearate, Tin Oxide.

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Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
It CosmeticsLiner Love Waterproof Anti-Aging Crème Gel Eye Liner
 
4.2

(based on 162 reviews)

84%

of respondents would recommend this to a friend.

Pros

  • Long-lasting (117)
  • Glides on smoothly (114)
  • Doesn't run (107)
  • Easy to apply (100)
  • Bold color (82)

Cons

  • Difficult to apply (22)
  • Difficult to remove (19)
  • Clumpy (13)
  • Smudges or runs (10)
  • Fades throughout day (6)

Best Uses

  • Everyday (121)
  • Going out (85)
  • Thin defined line (82)
  • Thicker line (79)
  • Smoky look (47)
    • Reviewer Profile:
    • Classic style (82), Natural style (49), Trendy style (20)

Reviewed by 162 customers

Displaying reviews 1-10

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5.0

Love IT!!!

By April

from Alabama

About Me Trendy Style

Verified Buyer

Pros

  • Blends Easily
  • Bold Color
  • Doesn't Run
  • Easy Removal
  • Easy To Apply
  • Glides On Smoothly
  • Long-Lasting

Cons

    Best Uses

    • Everyday
    • Going Out
    • Smoky Look
    • Thicker Line
    • Thin Defined Line

    Comments about It Cosmetics Liner Love Waterproof Anti-Aging Crème Gel Eye Liner:

    Love this gel eyeliner! It glides on smoothly and is easy to apply. You can make it bold or use it to tight line your lashes. It stays in place all day and night but easily comes off with face wash or makeup remover.

     
    2.0

    I do not like this product at all!

    By Kim

    from Detroit

    About Me Natural Style

    Pros

    • Bold Color
    • Long-Lasting

    Cons

    • Clumpy
    • Difficult To Apply
    • Dry
    • Smudges or Runs

    Best Uses

      Comments about It Cosmetics Liner Love Waterproof Anti-Aging Crème Gel Eye Liner:

      I was using this for my everyday routine. Until I was sick of it. It's very clumpy, very dry, does not apply smoothly, very uneven too deamatic. Want the perfect wing? This is not the product you want! I've used it dozens of times and my winged liner looks awful. Uneven and there's nothing you can do when you're on your way to work and you show up and your eyeliner looks ridiculously overdone and low quality! Embarrassing!! I wouldn't ever recommend this to anybody who takes pride in perfect eyeliner. Time to search for a new product. Very disappointed.

       
      4.0

      Would recommend and buy again

      By AnnB

      from Mancelona, MI

      About Me Natural Style

      Verified Buyer

      Pros

      • Bold Color
      • Doesn't Run
      • Easy Removal
      • Easy To Apply
      • Long-Lasting

      Cons

      • Clumpy

      Best Uses

      • Everyday
      • Thicker Line
      • Thin Defined Line

      Comments about It Cosmetics Liner Love Waterproof Anti-Aging Crème Gel Eye Liner:

      Stays on ALL day. Washes off easy. It just drys really fast when applied so not so easy to fix a mistake

      (1 of 1 customers found this review helpful)

       
      5.0

      I'll probably never buy another gel liner again!

      By Kaylee

      from Fresno, CA

      About Me Classic Style

      Verified Reviewer

      Pros

      • Bold Color
      • Doesn't Run
      • Easy Removal
      • Easy To Apply
      • Glides On Smoothly
      • Long-Lasting

      Cons

        Best Uses

        • Everyday
        • Going Out
        • Smoky Look
        • Thicker Line
        • Thin Defined Line

        Comments about It Cosmetics Liner Love Waterproof Anti-Aging Crème Gel Eye Liner:

        I picked this up at Ulta the other day on a whim, and I'm so pleased with it. I actually went to Ulta that day to get the tarte Clay Paint Liner but they were out and I didn't want to order it online, I wanted new eyeliner THAT day lol. Well I guess I made a good decision getting this one because this is the best gel liner I've ever used, and will probably be the only one I buy in the future. I really thought I hated gel liner but I realized after buying this product that I've just been buying awful gel liners (Maybelline, Sonia Kashuk, BH Cosmetics). I would never get the opacity or smooth application from those cheaper ones, although the BH one was probably my best working one. Funny thing is I've used the same angled brushes and bent liner brushes to apply all these gel liners and ONLY the it cosmetics one has given me PERFECT results. LITERALLY PERFECT.
        But after buying this liner I absolutely love gel now and I've been having some amazing eyeliner days with this product. I think I'm gonna abandon my many liquid liners and other gels because this stuff is incredible! For me, this gel liner is easier to apply than a felt tip liquid liner pen, and it looks perfectly matte and bold.
        I have faith in the it cosmetics brand even more after this purchase, because I've also bought a few of their brushes and they are just awesome. I can't rave enough about how perfect this gel liner is, and the best part is it lasts all day without smudging, creasing, transferring, or fading. And it's easier to take off than other gel liners I have tried. Overall this product is amazing and I haven't experienced any drying out thus far, but if I do I'll add a few drops of oil or warm up the product because I really don't want to use anything else!

        (0 of 1 customers found this review helpful)

         
        3.0

        Wish I had picked up black

        By Pam

        from Lincoln mo

        About Me Classic Style

        Verified Buyer

        Pros

          Cons

          • Bad Color

          Best Uses

          • Everyday

          Comments about It Cosmetics Liner Love Waterproof Anti-Aging Crème Gel Eye Liner:

          Should have gotten black instead

           
          5.0

          I absolutely love this product, will not use anything else.

          By Arlyne

          from Tampa

          About Me Natural Style

          Verified Buyer

          Pros

          • Blends Easily
          • Bold Color
          • Doesn't Run
          • Easy Removal
          • Easy To Apply
          • Glides On Smoothly
          • Long-Lasting

          Cons

            Best Uses

            • Everyday
            • Going Out
            • Smoky Look
            • Thicker Line
            • Thin Defined Line

            Comments about It Cosmetics Liner Love Waterproof Anti-Aging Crème Gel Eye Liner:

            this product is the best it stays on all day without any touch-ups and looks great from start to finish

             
            5.0

            Love This Liner

            By Nodlee

            from NH

            About Me Natural Style

            Verified Buyer

            Pros

            • Blends Easily
            • Bold Color
            • Doesn't Run
            • Easy Removal
            • Easy To Apply
            • Glides On Smoothly
            • Long-Lasting

            Cons

              Best Uses

              • Everyday
              • Smoky Look
              • Thicker Line

              Comments about It Cosmetics Liner Love Waterproof Anti-Aging Crème Gel Eye Liner:

              Love the color

               
              5.0

              really smooth

              By Val

              from Central Ct

              About Me Classic Style

              Verified Buyer

              Pros

              • Doesn't Run
              • Easy Removal
              • Easy To Apply
              • Glides On Smoothly
              • Long-Lasting

              Cons

                Best Uses

                • Everyday
                • Going Out
                • Thicker Line
                • Thin Defined Line

                Comments about It Cosmetics Liner Love Waterproof Anti-Aging Crème Gel Eye Liner:

                I've been trying to find a liner in plum that stays, applies easily, and is reasonably matte.
                This hits all three. There is no tugging of the eyelids, it's easy to apply (need a good brush) and lasts all day

                 
                3.0

                yes

                By Chris

                from San Antonio, TX

                About Me Trendy Style

                Verified Buyer

                Pros

                • Doesn't Run
                • Easy To Apply
                • Glides On Smoothly

                Cons

                • Difficult to Remove

                Best Uses

                • Thicker Line
                • Thin Defined Line

                Comments about It Cosmetics Liner Love Waterproof Anti-Aging Crème Gel Eye Liner:

                Initially I was looking for a different brand, but the liner was discontinued. My sales person provided several other option, and decided on this liner. I was not disappointed.

                 
                4.0

                Great value

                By Sls

                from Ohio

                About Me Natural Style

                Verified Buyer

                Pros

                • Blends Easily
                • Bold Color
                • Doesn't Run
                • Easy Removal
                • Long-Lasting

                Cons

                  Best Uses

                  • Everyday
                  • Smoky Look

                  Comments about It Cosmetics Liner Love Waterproof Anti-Aging Crème Gel Eye Liner:

                  This product goes on easy and can be applied in a bold, smokey or very natural style. It stays for the day.

                  Displaying reviews 1-10

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