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It CosmeticsLiner Love Waterproof Anti-Aging Crème Gel Eye Liner

It Cosmetics

Liner Love Waterproof Anti-Aging Crème Gel Eye Liner

Black

Item #: 2272956 Size: 0.12 oz

Why did you create this product: To finally give women 12 hour, all day waterproof, clinically-proven lash loving, anti-aging crème gel eyeliner. To finally give women a formula designed to nourish lashes, while treating the delicate eye area with No Tug technology.

What is it: Liner Love Waterproof Anti-Aging Crème Gel Eye Liner combines an innovative formula designed to impart eye-enhancing color, saturated, rich color with clinically proven, lash loving all day waterproof wear-even after 12 hours! It's truly your ever-lashing love! Good for you ingredients including, No-Tug Technology and Lash Enhancing Peptide Serum nourish and treat your lashes with each application, all without pulling or tugging on the delicate skin of the eye area!

Who is it for: Anyone who wants rich luxe crème gel eye liner color without tugging on the delicate eye lids. Anyone who wants anti-aging benefits and wants to instantly diffuse the look of lines and wrinkles on the eye lids, while treating and nourishing lashes. Anyone who wants a naturally pretty look, using skin-loving ingredients that are high performance and last all day-even after 12 hours!

Why is it different: Developed with leading plastic surgeons Liner Love gets to the root of your lashes! This innovative formula is designed to impart eye-enhancing color, with clinically proven, lash loving all day waterproof wear-even after 12 hours! It's truly your ever-lashing love! Good for you ingredients including, No-Tug Technology and Lash Enhancing Peptide Serum nourish and treat your lashes with each application.

Paraben free. Cruelty free.
Using gentle strokes glide Liner Love along the upper, lower or inner lash line to enhance and define your eyes. Crème-gel formula glides on smoothly and effortlessly giving you clinically-proven waterproof all-day wear. Tip: To achieve unlimited versatile looks from a soft, natural line to a smudging smokey eye and beyond, apply with the Heavenly Luxe Ten-in-One Tightliner Brush.

Beauty tips: For the perfect winged eye liner look using Liner Love Waterproof Anti-Aging Crème Gel Eye Liner, start at the tail end of your eyes using a pointed eyeliner brush. Start at the inside of your eye and slowly create a thin line using only the tip of the brush. Try pressing on your lash line to create the thinnest line possible. Once you reach the tail end of your eye, hold the brush at a 45 degree angle and extend the line slightly upward to create a perfect winged liner effect every time!
Cyclopentasiloxane, Isododecane, Trimethylsiloxysilicate, Polyethylene, Ceresin, Disteardimonium Hectorite, Polyisobutene, Propylene Carbonate, Rosa Canina Flower Oil, Argania Spinosa Kernel Oil, Butyrospermum Parkii (Shea) Butter , Palmitoyl Hexapeptide-12, Persea Gratissima (Avocado) Oil, Prunus Avium (Sweet Cherry) Seed Oil, Prunus Domestica Seed Oil, Simmondsia Chinensis (Jojoba) Seed Oil, Tocopheryl Acetate, Vitis Vinifera (Grape) Seed Oil, Cholesterol, Collagen, Hyaluronic Acid, Hydrolyzed Silk, Retinyl Palmitate, Tocopherol, Aloe Barbadensis Leaf Extract, Olea Eurpaea (Olive) Leaf Extract, Punica Granatum Extract, Camellia Sinensis Leaf Extract, Chamomilla Recutita (Matricaria) Flower Extract, Myristoyl Hexapeptide-16, Zizyphus Jujuba Fruit Extract. May Contain: Iron Oxides (CI 77499), Mica (CI 77019), Titanium Dioxide (CI 77891), Ultramarines (CI 77007), Iron Oxides (CI 77491), Synthetic Fluorphlogopite, Calcium Aluminum Borosilicate, Aluminum Powder (CI 77000), Calcium Titanium Borosilicate, Iron Oxides (CI 77492), Carmine (CI 75470), Euphorbia Cerifera (Candelilla) Wax, Silica, Dimethicone, Methicone, Polyglyceryl-2 Triisostearate, Tin Oxide.

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Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
It CosmeticsLiner Love Waterproof Anti-Aging Crème Gel Eye Liner
 
4.3

(based on 132 reviews)

85%

of respondents would recommend this to a friend.

Pros

  • Long-lasting (95)
  • Glides on smoothly (92)
  • Doesn't run (87)
  • Easy to apply (82)
  • Bold color (63)

Cons

  • Difficult to apply (17)
  • Difficult to remove (11)
  • Clumpy (9)
  • Smudges or runs (6)
  • Fades throughout day (5)

Best Uses

  • Everyday (99)
  • Going out (69)
  • Thin defined line (65)
  • Thicker line (63)
  • Smoky look (36)
    • Reviewer Profile:
    • Classic style (71), Natural style (37), Trendy style (14)

Reviewed by 132 customers

Displaying reviews 1-10

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5.0

IT Cosmetic Gel Eyeliner

By Elo

from San Mateo

About Me Natural Style

Verified Buyer

Pros

  • Blends Easily
  • Bold Color
  • Doesn't Run
  • Easy Removal
  • Easy To Apply
  • Glides On Smoothly
  • Long-Lasting

Cons

    Best Uses

    • Going Out
    • Thin Defined Line

    Comments about It Cosmetics Liner Love Waterproof Anti-Aging Crème Gel Eye Liner:

    Found the gel eyeliner that I'm looking for. Thanks

     
    1.0

    TERRIBLE - VERY, VERY DRY

    By Peemz

    from Florida

    About Me Natural Style

    Verified Reviewer

    Pros

    • Bold Color
    • Long-Lasting

    Cons

    • Clumpy
    • Difficult To Apply
    • Dry

    Best Uses

      Comments about It Cosmetics Liner Love Waterproof Anti-Aging Crème Gel Eye Liner:

      This was the most disappointing purchase. I discovered It Cosmetics last summer and purchased the gel liner last fall. It did not even last a month before it was completely worthless. It was so dry that I could not apply it. Thankfully, I found a very old Bobbi Brown liner (probably a good 6 years old) and it was still creamier the the new It Cosmetics gel! I am trying to only buy Cruelty Free products, so I am disappointed. I will not buy again.

       
      1.0

      hate it

      By rkt

      from Midland, TX

      About Me Classic Style

      Verified Buyer

      Pros

      • Glides On Smoothly
      • Long-Lasting

      Cons

      • Clumpy
      • Difficult To Apply
      • Difficult to Remove

      Best Uses

      • Going Out
      • Thicker Line

      Comments about It Cosmetics Liner Love Waterproof Anti-Aging Crème Gel Eye Liner:

      I purchased this eyeliner gel along with the itCosmetics brush. I find it difficult to apply, and I have been using an angle brush to apply eyeliner for years. It is messy and you have to have a VERY firm hand in order not to mess it up. If you do mess up, it is very difficult to correct

       
      5.0

      Love at first try

      By Nadine

      from Maricopa, AZ

      About Me Classic Style

      Verified Buyer

      Pros

      • Blends Easily
      • Bold Color
      • Doesn't Run
      • Easy Removal
      • Easy To Apply
      • Long-Lasting

      Cons

      • Frequent Brush Cleaning

      Best Uses

      • Everyday
      • Going Out

      Comments about It Cosmetics Liner Love Waterproof Anti-Aging Crème Gel Eye Liner:

      I was looking to replace a MAC pencil that dried up (They have a very poor design) and this was recommended to me based on the effects I was looking for. It could seem costly at first but I already had the brush and if this doesn't dry up, will end up cheaper than the MAC Photogravure pencil I was replacing.

       
      3.0

      Staying Power but drys too quickly when applying

      By Celestial

      from Los Angeles

      About Me Classic Style

      Verified Buyer

      Pros

      • Doesn't Run
      • Easy Removal
      • Long-Lasting

      Cons

      • Difficult To Apply

      Best Uses

      • Everyday

      Comments about It Cosmetics Liner Love Waterproof Anti-Aging Crème Gel Eye Liner:

      looks good and stays all day, but it drys too quickly as i am applying it, so I can't quite get a good smooth look.

       
      2.0

      Just fair

      By Nana

      from Palm Bach County

      About Me Classic Style

      Verified Buyer

      Pros

        Cons

        • Difficult To Apply

        Best Uses

        • Everyday

        Comments about It Cosmetics Liner Love Waterproof Anti-Aging Crème Gel Eye Liner:

        I do not find it easy to apply!

         
        5.0

        I love this liner. It is easy to apply and stays on all day

        By Lady Di

        from Madison, Wi

        About Me Natural Style

        Verified Buyer

        Pros

        • Blends Easily
        • Doesn't Run
        • Easy Removal
        • Easy To Apply
        • Glides On Smoothly
        • Long-Lasting

        Cons

          Best Uses

          • Everyday
          • Going Out
          • Thicker Line
          • Thin Defined Line

          Comments about It Cosmetics Liner Love Waterproof Anti-Aging Crème Gel Eye Liner:

          I apply this liner every day. It's easy to apply and lasts all day.

           
          5.0

          Best Gel Liner I've Used

          By Made Up Mom

          from Salt Lake City

          About Me Classic Style

          Verified Buyer

          Pros

          • Doesn't Run
          • Easy To Apply
          • Glides On Smoothly
          • Great For Eye Allergies
          • Long-Lasting

          Cons

            Best Uses

            • Everyday
            • Going Out
            • Thicker Line
            • Thin Defined Line

            Comments about It Cosmetics Liner Love Waterproof Anti-Aging Crème Gel Eye Liner:

            I am sensitive to eye makeup, especially eyeliners and mascaras. This one hasn't irritated my eyes at all and it stays put all day. I line the inner rim of my upper lids and it's still there at the end of the day. I've never found a liner that holds up like that ever. This is my new go-to product.

             
            5.0

            Love it!

            By Faith

            from Highland Village, TX

            About Me Classic Style

            Verified Buyer

            Pros

            • Blends Easily
            • Bold Color
            • Doesn't Run
            • Easy To Apply
            • Glides On Smoothly
            • Long-Lasting

            Cons

              Best Uses

              • Everyday
              • Going Out
              • Smoky Look
              • Thicker Line
              • Thin Defined Line

              Comments about It Cosmetics Liner Love Waterproof Anti-Aging Crème Gel Eye Liner:

              I love this so much. I have never used a gel liner, but this is amazing!

               
              4.0

              It works!

              By Barbara

              from TX

              About Me Natural Style

              Verified Buyer

              Pros

              • Easy To Apply
              • Glides On Smoothly
              • Long-Lasting

              Cons

                Best Uses

                • Everyday
                • Going Out
                • Smoky Look
                • Thicker Line
                • Thin Defined Line

                Comments about It Cosmetics Liner Love Waterproof Anti-Aging Crème Gel Eye Liner:

                You can apply a thick or thin line but what I really like is it stays on all day . I've tried a lot of different eyeliners but this is the best one so far. Be careful not to make a mistake putting it on because it dried really fast which I do love because it doesn't spread on my upper eye after application. You won't have the smugging later in the day either. I didn't purchas the IT brush. You can use your own that you may already have ..

                Displaying reviews 1-10

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