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It CosmeticsTightline Waterproof Full Lash Length Black Mascara Primer

It Cosmetics

Tightline Waterproof Full Lash Length Black Mascara Primer

Black

Item #: 2272955 Size: 0.118 oz

Why did you create this product: IT Cosmetics is so excited to finally give women a waterproof product that gets to the "root" of their lashes to reach their full lash potential. To finally give woman a simple solution to getting the "Tightline" effect using a black lash primer. To give woman an ultra-black, clinically proven 12+ hour waterproof formula that lengthens and thickens lashes without clumping, protects and conditions lashes and maximizes the results of your favorite mascara all in 1-step!

What is it: Tightline Waterproof Full Lash Length Black Mascara Primer is the next generation of lash innovation! This budge-proof, waterproof full lash length black eyelash primer is another true game-changer in mascara and eyeliner technology, clinically proven even after 12 hours of wear! This multi-tasking beauty must-have utilizes an ultra-skinny wand, allowing you to start coating your lashes at their actual root, so you coat black along your entire lash length (unlike most mascara brushes that are too large to get to the root, leaving the first 1/3 of your lash roots bare!). This gives you ultimate length and volume. But the best part is, if you have sparse or missing lashes, the Tightline brush lays down black pigment along your entire lash line, filling in spare spots, giving you a full beautiful lash line and the look of an eyeliner and its waterproof even after 12 hours!

Who is it for: Anyone who wants waterproof lashes for miles! Anyone with sparse lashes who wants the look of a full lash line with thicker, longer, fuller-looking, amazing lashes that reach their full potential! Anyone who wants 12 hours of clinically proven waterproof wear!

Why is it different: Developed with leading plastic surgeons, cutting-edge Tightline Waterproof is clinically proven waterproof even after 12 hours of wear! This lash innovation creates instant definition without taking up extra eye lid space. The skinny wand also allows the conditioning serum to infuse a blend of high performance ingredients including proteins, biotin, collagen, olive, jojoba, avocado and a peptide infused lash enhancing serum giving your lashes the most effective dosage of nourishment and protection.

Paraben free. Cruelty free.
Starting at the root of your lashes, hold the Tightline Slim Wand horizontally, then wiggle and sweep the brush up and through your lashes from the very base through to the tips. For a more dramatic look, add additional coats. Can be worn alone or under mascara for a more visible eyeliner effect. Lightly and gently press the Tightline Slim Wand along the root of your lash line filling in the gaps between your lashes, move along the entire upper lash line for a beautiful Tightline eye liner effect.

Beauty tips: To create the Tightline eye liner effect, gently press the Ultra-Skinny Wand along the root of your lashes filling in the gaps between your lashes. Move along the entire upper and lower lash line to complete this look!
Camellia Sinesis Leaf Water, Styrene/Acrylates/Ammonium Methacrylate Copolymer, Water, Beeswax, Stearic Acid, Copernicia Cerifera (Carnauba) Wax, Hydrogenated Polyisobutene, Glycerin, Microcrystalline Cellulose, Tromethamine, Glyceryl Stearate, Hectorite, Phenoxyrthanol, Dimethicone, Camellia Sinensis Leaf Extract, Euphorbia Cerifera (Candellia) Wax, Ethylhexylglycerin, Iron Hydroxide, Olea Europaea (Olive) Fruit Oil, Arginine, Ascorbyl Palmitate, Biotin, Camellia Sinesis Leaf Extract, Centella Asiatica Extract, Cholesterol, Euterpe Oleracea Fruit Extract, Hydrolyzed Collagen, Hydrolyzed Wheat Protein, Lauroyl Lysine, Lecithin, Panthenol, Simmondsia Chinensis (Jojoba) Seed Oil, Prunus Armeniaca (Apricot) Fruit Extract, Rosa Canina Fruit Extract, Serenoa Serrulata Fruit Extract, Centella Asiatica Meristem Cell Culture, Aloe Barbadensis Leaf Extract, Angelica Dahurica Root Extract, Asarum Sieboldi Root Extract, Chamomilla Recutita (Matricaria) Flower/Leaf Extract, Chrysanthemum Morifolium Flower Extract, Cnidium Officinale Root Extract, Eclipta Prostrata Extract, Hippophae Rhamnoides Extract, Juglans Regia (Walnut) Seed Extract, Morus Alba Root Extract, Persea Gratissima (Avocado) Fruit Extract, Sambucus Nigra Fruit Extract, Simmondsia Chinesis (Jojoba) Seed Extract, Thuja Occidentalis Leaf Extract, Urtica Dioica (Nettle) Extract, Vitex Trifola Fruit Extract, Palmitoyl Hexapeptide-12, Xanthan Gum. May Contain: Iron Oxides (CI 77499).

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Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
It CosmeticsTightline Waterproof Full Lash Length Black Mascara Primer
 
4.2

(based on 220 reviews)

83%

of respondents would recommend this to a friend.

Pros

  • Easy to apply (164)
  • Long lasting (139)
  • Good pigmentation (122)
  • Versatile (60)
  • Good value (57)

Cons

  • Difficult to apply (15)
  • Flakes (15)
  • Wears off easily (12)
  • Messy (9)
  • Stains easily (3)

Best Uses

  • Daily use (106)
  • Special occasions (38)
  • Normal skin (29)
  • Sensitive skin (25)
  • Dry skin (15)
    • Reviewer Profile:
    • Natural style (102), Classic style (96), Trendy style (7)
    • Skin Tone:
    • Fair (104), Medium (103), Deep (3)

Reviewed by 220 customers

Displaying reviews 1-10

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5.0

Leaving Lancome !!

By Pony Girl

from Los Angeles CA

About Me Natural Style

Verified Buyer

Pros

  • Easy To Apply
  • Good Pigmentation
  • Good Value
  • Long Lasting
  • Looks Like My Own Lashes
  • No Flakeno Smear
  • Stays On All Day Without
  • Versatile

Cons

    Best Uses

    • All Dayoutsideno Smear
    • Daily Use
    • Normal Skin
    • Sensitive Skin
    • Special Occasions

    Comments about It Cosmetics Tightline Waterproof Full Lash Length Black Mascara Primer:

    I work outside in the elements and used Lancome waterproof for years. But of course between all the sweat dirt and water still had smears and flakes..understandable. But out of curiosity tried a tube of IT because their foundation was working so well for me. WOW!Doesn't give me that clumpy look, just a good big long lash look. Easy peasy to apply,one to two quick coats. Easy to get off and my lashes don't break. No flaking,no smear,no raccoon look at the end of the day.
    An extra swipe in the evening and we're good to go out.Will be sticking with this one for sure.

    • Skin Tone:
    • Fair
     
    3.0

    Meh

    By Dct721

    from Canton , MI

    About Me Classic Style

    Verified Buyer

    Pros

    • Easy To Apply

    Cons

      Best Uses

        Comments about It Cosmetics Tightline Waterproof Full Lash Length Black Mascara Primer:

        The wand is so tiny that it doesn't hold much product. While it's easy to apply near the root of the hair, I find I can do that with a regular wand just as easily. I bought this because my favorite mascara was out of stock. Not even comparable. It barely looks like I have anything on my lashes. I'll stick with the complimentary effect of UD Big Fatty.

        • Skin Tone:
        • Fair
         
        4.0

        Love the light coverage

        By Hcygrl

        from Snohomish, WA

        About Me Classic Style

        Verified Buyer

        Pros

        • Easy To Apply

        Cons

        • Flakes

        Best Uses

          Comments about It Cosmetics Tightline Waterproof Full Lash Length Black Mascara Primer:

          I recently changed to iT Cosmetics and I haven't been disappointed. I use the tightline as my only mascara. For the most part it's great! I just wished it didn't flake. I have no intention of changing mascaras though

          • Skin Tone:
          • Fair
           
          1.0

          Not worth the $$

          By Looking for lashes

          from Redondo beach, CA

          About Me Classic Style

          Verified Buyer

          Comments about It Cosmetics Tightline Waterproof Full Lash Length Black Mascara Primer:

          Does not improve length.. Nor curl.. The brush is too long to be able to get good results

          • Skin Tone:
          • Fair
           
          4.0

          I would buy this product again and again.

          By Flash

          from Independence, MO

          About Me Natural Style

          Verified Buyer

          Pros

          • Easy To Apply
          • Good Pigmentation
          • Long Lasting

          Cons

          • Too pricey

          Best Uses

          • Daily Use

          Comments about It Cosmetics Tightline Waterproof Full Lash Length Black Mascara Primer:

          I like the easy application on my very short lower lashes, however it doesn't last long enough considering the rather high price.

          • Skin Tone:
          • Medium
           
          2.0

          didnt like

          By Kako

          from Fresno, CA

          About Me Natural Style

          Verified Buyer

          Pros

            Cons

            • Difficult to Apply
            • Flakes

            Best Uses

              Comments about It Cosmetics Tightline Waterproof Full Lash Length Black Mascara Primer:

              I did not like. It flaked off very quickly. Would not recommend.

              • Skin Tone:
              • Medium
               
              3.0

              Black Primer

              By Equestrius

              from NorCal

              Verified Buyer

              Pros

              • Easy To Apply
              • Good Pigmentation

              Cons

              • Flakes

              Best Uses

                Comments about It Cosmetics Tightline Waterproof Full Lash Length Black Mascara Primer:

                I would not call this a mascara at all, but more of an eyelash primer. It is a very dark black and adds some length. I can't say it held a curl very well on my lashes. It did NOT add any volume at all.
                I would say it's great on it's own as a casual day lash enhancing product, except that even though it's waterproof, it flakes and smudges on me after a couple of hours.
                When used as a primer it adds oomph to whatever mascara I wear on top. Unfortunately, it causes that mascara to then flake and smudge, even if said mascara doesn't flake or smudge on it's own.

                • Skin Tone:
                • Fair
                 
                5.0

                The only thing you NEED

                By Reese

                from Pa

                About Me Natural Style

                Verified Buyer

                Pros

                • Easy To Apply
                • Good Pigmentation
                • Good Value
                • Long Lasting
                • Versatile

                Cons

                  Best Uses

                  • Sensitive Skin

                  Comments about It Cosmetics Tightline Waterproof Full Lash Length Black Mascara Primer:

                  I have baby fine, blond eye lashes; one swipe of this and I have beautiful dark defined eyelashes. this is my save all! I love that it lines too. one of the few mascara's that does not make my eyes water. I have sojgrens and I am not "supposed" to wear make up. But this one is my every day no matter what tool! I can get mascara and liner in one and I'm off on my day. Thank you for an amazing product!

                  • Skin Tone:
                  • Fair
                   
                  5.0

                  Love! Love! Love!

                  By Child of Ki

                  from Metropolis, IL

                  About Me Natural Style

                  Verified Buyer

                  Pros

                  • Easy To Apply
                  • Good Pigmentation
                  • Good Value
                  • Long Lasting
                  • Versatile

                  Cons

                    Best Uses

                    • Daily Use
                    • Special Occasions

                    Comments about It Cosmetics Tightline Waterproof Full Lash Length Black Mascara Primer:

                    I love mascara. Always checking out the latest, but somehow I missed this one. It is my new favorite and won't be looking for a new one. I can apply all the way to the root of the lash and get every single one. Super thin brush makes it so easy with no smudges on the side of your nose or anywhere. I love the look, and this will definitely be my go to mascara from now on.

                    • Skin Tone:
                    • Medium
                     
                    4.0

                    Perfect Stand Alone Mascara. Not the best primer.

                    By Maddy

                    from Atlanta, GA

                    Verified Reviewer

                    Pros

                    • Easy To Apply
                    • Good Pigmentation
                    • Long Lasting
                    • natural

                    Cons

                    • Difficult to remove
                    • Messy
                    • Sticky

                    Best Uses

                    • Daily Use
                    • Special Occasions

                    Comments about It Cosmetics Tightline Waterproof Full Lash Length Black Mascara Primer:

                    I purchased the sample size of this product a couple months ago. If I was rating this product on appearance alone, it would hands down have a 5. I've tried a TON of drugstore and designer mascaras, and this is hands down my favorite. I have very long, but sparse, lashes that clump easily and are blonde. This mascara coats every single lash, and I find myself bringing out lashes I didn't even know I have near the corners and ends of my eyes. The result is a very natural, though VERY lengthening effect that's perfect for every day use.

                    My problems with this product is a) I could absolutely not use this as a primer, as so stated in the name, and b) this is a pain to remove. When I tried to layer mascaras over this, I felt like my eyelashes were sticking together and it started to get very clumpy. This works better when wet as a primer, but there are still much better products out there. Still, I didn't mind this as much, because this product is good enough to stand alone as a mascara. However, be weary of trying to separate your eyelashes with this. This product dries like glue, and you'll end up losing a ton of eyelashes. The same problem goes with removal. I felt like only strong, drying cleansers were able to remove this, and even then I woke up with residue around my eyes. I think these problems are worth the benefit, but I'm towards the end of the bottle and starting to worry that my eyelashes have thinned as a result of the damage of removing this daily for months.

                    • Skin Tone:
                    • Fair

                    Displaying reviews 1-10

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