ULTA
  • Home
  • / Makeup
  • / Eyes
  • / Eyelashes
  • / Tightline Waterproof Full Lash Length Black Mascara Primer
It Cosmetics Tightline Waterproof Full Lash Length Black Mascara Primer

It Cosmetics

Tightline Waterproof Full Lash Length Black Mascara Primer

Black

Item #: 2272955 Size: 0.118 oz

Why did you create this product: IT Cosmetics is so excited to finally give women a waterproof product that gets to the "root" of their lashes to reach their full lash potential. To finally give woman a simple solution to getting the "Tightline" effect using a black lash primer. To give woman an ultra-black, clinically proven 12+ hour waterproof formula that lengthens and thickens lashes without clumping, protects and conditions lashes and maximizes the results of your favorite mascara all in 1-step!

What is it: Tightline Waterproof Full Lash Length Black Mascara Primer is the next generation of lash innovation! This budge-proof, waterproof full lash length black eyelash primer is another true game-changer in mascara and eyeliner technology, clinically proven even after 12 hours of wear! This multi-tasking beauty must-have utilizes an ultra-skinny wand, allowing you to start coating your lashes at their actual root, so you coat black along your entire lash length (unlike most mascara brushes that are too large to get to the root, leaving the first 1/3 of your lash roots bare!). This gives you ultimate length and volume. But the best part is, if you have sparse or missing lashes, the Tightline brush lays down black pigment along your entire lash line, filling in spare spots, giving you a full beautiful lash line and the look of an eyeliner and its waterproof even after 12 hours!

Who is it for: Anyone who wants waterproof lashes for miles! Anyone with sparse lashes who wants the look of a full lash line with thicker, longer, fuller-looking, amazing lashes that reach their full potential! Anyone who wants 12 hours of clinically proven waterproof wear!

Why is it different: Developed with leading plastic surgeons, cutting-edge Tightline Waterproof is clinically proven waterproof even after 12 hours of wear! This lash innovation creates instant definition without taking up extra eye lid space. The skinny wand also allows the conditioning serum to infuse a blend of high performance ingredients including proteins, biotin, collagen, olive, jojoba, avocado and a peptide infused lash enhancing serum giving your lashes the most effective dosage of nourishment and protection.

Paraben free. Cruelty free.
Starting at the root of your lashes, hold the Tightline Slim Wand horizontally, then wiggle and sweep the brush up and through your lashes from the very base through to the tips. For a more dramatic look, add additional coats. Can be worn alone or under mascara for a more visible eyeliner effect. Lightly and gently press the Tightline Slim Wand along the root of your lash line filling in the gaps between your lashes, move along the entire upper lash line for a beautiful Tightline eye liner effect.

Beauty tips: To create the Tightline eye liner effect, gently press the Ultra-Skinny Wand along the root of your lashes filling in the gaps between your lashes. Move along the entire upper and lower lash line to complete this look!
Camellia Sinesis Leaf Water, Styrene/Acrylates/Ammonium Methacrylate Copolymer, Water, Beeswax, Stearic Acid, Copernicia Cerifera (Carnauba) Wax, Hydrogenated Polyisobutene, Glycerin, Microcrystalline Cellulose, Tromethamine, Glyceryl Stearate, Hectorite, Phenoxyrthanol, Dimethicone, Camellia Sinensis Leaf Extract, Euphorbia Cerifera (Candellia) Wax, Ethylhexylglycerin, Iron Hydroxide, Olea Europaea (Olive) Fruit Oil, Arginine, Ascorbyl Palmitate, Biotin, Camellia Sinesis Leaf Extract, Centella Asiatica Extract, Cholesterol, Euterpe Oleracea Fruit Extract, Hydrolyzed Collagen, Hydrolyzed Wheat Protein, Lauroyl Lysine, Lecithin, Panthenol, Simmondsia Chinensis (Jojoba) Seed Oil, Prunus Armeniaca (Apricot) Fruit Extract, Rosa Canina Fruit Extract, Serenoa Serrulata Fruit Extract, Centella Asiatica Meristem Cell Culture, Aloe Barbadensis Leaf Extract, Angelica Dahurica Root Extract, Asarum Sieboldi Root Extract, Chamomilla Recutita (Matricaria) Flower/Leaf Extract, Chrysanthemum Morifolium Flower Extract, Cnidium Officinale Root Extract, Eclipta Prostrata Extract, Hippophae Rhamnoides Extract, Juglans Regia (Walnut) Seed Extract, Morus Alba Root Extract, Persea Gratissima (Avocado) Fruit Extract, Sambucus Nigra Fruit Extract, Simmondsia Chinesis (Jojoba) Seed Extract, Thuja Occidentalis Leaf Extract, Urtica Dioica (Nettle) Extract, Vitex Trifola Fruit Extract, Palmitoyl Hexapeptide-12, Xanthan Gum. May Contain: Iron Oxides (CI 77499).

Details+

How to Use+

Ingredients+

Shipping & Coupon Restrictions+

Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
It CosmeticsTightline Waterproof Full Lash Length Black Mascara Primer
 
4.2

(based on 267 reviews)

82%

of respondents would recommend this to a friend.

Pros

  • Easy to apply (194)
  • Long lasting (165)
  • Good pigmentation (141)
  • Versatile (75)
  • Good value (72)

Cons

  • Flakes (22)
  • Difficult to apply (16)
  • Wears off easily (14)
  • Messy (12)
  • Difficult to remove (4)

Best Uses

  • Daily use (118)
  • Special occasions (40)
  • Normal skin (36)
  • Sensitive skin (31)
  • Dry skin (21)
    • Reviewer Profile:
    • Natural style (121), Classic style (113), Trendy style (15)
    • Skin Tone:
    • Fair (122), Medium (117), Deep (4)

Reviewed by 267 customers

Displaying reviews 1-10

Back to top

Previous | Next »

 
5.0

Love it

By DJ

from Maryland

About Me Natural Style

Verified Buyer

Pros

  • Adds Volume
  • Applies Evenly
  • Defines & Separates
  • Doesn't Clump
  • Lengthens

Cons

  • Difficult To Remove

Best Uses

  • Anytime

Comments about It Cosmetics Tightline Waterproof Full Lash Length Black Mascara Primer:

Great

 
5.0

Looks like you used eyeliner also.

By Savvy Shopper

from Kansas City

About Me Classic Style

Verified Buyer

Pros

  • Defines & Separates
  • Doesn't Clump
  • Great Brush

Cons

    Best Uses

    • Anytime

    Comments about It Cosmetics Tightline Waterproof Full Lash Length Black Mascara Primer:

    Thus mascara gets to the root of your eyelashes! It looks like you have put eyeliner on without actually putting any on.

     
    5.0

    I would buy this product again and I would recommend it.

    By Retired Teacher

    from Senoia, Georgia

    About Me Natural Style

    Verified Buyer

    Pros

    • Adds Volume
    • Applies Evenly
    • Defines & Separates
    • Doesn't Clump
    • Great Brush
    • Lengthens

    Cons

      Best Uses

      • Anytime

      Comments about It Cosmetics Tightline Waterproof Full Lash Length Black Mascara Primer:

      I love the product.

       
      4.0

      I would buy this product again.

      By GK

      from Oklahoma

      About Me Classic Style

      Verified Buyer

      Pros

      • Applies Evenly
      • Defines & Separates

      Cons

        Best Uses

        • Daytime

        Comments about It Cosmetics Tightline Waterproof Full Lash Length Black Mascara Primer:

        I use this every day.

         
        1.0

        I will never get this product again

        By Eros

        from San Antonio, TX

        About Me Natural Style

        Verified Buyer

        Pros

          Cons

          • Flakes
          • Requires multiple reapplications
          • Wears off

          Best Uses

            Comments about It Cosmetics Tightline Waterproof Full Lash Length Black Mascara Primer:

            I tried this product just for everyday use. I made sure to watch a small tutorial just because the brush was different, and I wasn't used to it. I applied it the way I should, and for one I never got the "eyeliner" look. I needed to apply my eyeliner. Then I noticed during the day my lashes were needing a reapplication because it wore off.

             
            5.0

            Gift for Mom

            By Gina

            from Wilkes-Barre, Pa

            Verified Buyer

            Pros

            • Applies Evenly
            • Defines & Separates
            • Doesn't Clump
            • Great Brush

            Cons

              Best Uses

                Comments about It Cosmetics Tightline Waterproof Full Lash Length Black Mascara Primer:

                Gift for Mothers Day. Every holiday I get my Mother a mascara, she always says likes them, however, this one she said she loved! No clumps, great color and she said it brought out eyelashes she didn't know she had. She also said she used it along her lash line and it reminded her of how she used to wear liner her "prime", I'm guessing 1960's/70's. She seemed quite happy about that fact!

                 
                5.0

                I would highly recommend this product!

                By Susan

                from North royalton, Ohio

                About Me Classic Style

                Verified Buyer

                Pros

                • Adds Volume
                • Applies Evenly
                • Defines & Separates
                • Doesn't Clump
                • Great Brush
                • Lengthens

                Cons

                  Best Uses

                  • Anytime

                  Comments about It Cosmetics Tightline Waterproof Full Lash Length Black Mascara Primer:

                  There are no cons to this product. I love love love the way it makes my eyes look brighter! It feels like I have no mascara on! Love it!

                   
                  5.0

                  I love this produce actually sent one to each of my sisters.

                  By Kj

                  from Port Orange, Florida

                  About Me Natural Style

                  Verified Buyer

                  Pros

                  • Adds Volume
                  • Applies Evenly
                  • Defines & Separates
                  • Doesn't Clump
                  • Great Brush
                  • Lengthens

                  Cons

                    Best Uses

                    • Anytime
                    • Daytime
                    • Going Out

                    Comments about It Cosmetics Tightline Waterproof Full Lash Length Black Mascara Primer:

                    Seems to condition the lashes they are actually longer!

                     
                    5.0

                    This my first but not my last!

                    By Barbie

                    from Huachuca City, Az.

                    About Me Natural Style

                    Verified Buyer

                    Pros

                    • Adds Volume
                    • Applies Evenly
                    • Defines & Separates
                    • Doesn't Clump
                    • Great Brush
                    • Lengthens

                    Cons

                      Best Uses

                      • Anytime

                      Comments about It Cosmetics Tightline Waterproof Full Lash Length Black Mascara Primer:

                      Use it everyday since I got it.

                       
                      5.0

                      This mascara is nice

                      By MEEllis

                      from Mississippi

                      About Me Classic Style

                      Verified Buyer

                      Pros

                      • Adds Volume
                      • Applies Evenly
                      • Defines & Separates
                      • Doesn't Clump
                      • Great Brush
                      • Lengthens

                      Cons

                      • Difficult To Remove
                      • Flakes

                      Best Uses

                      • Anytime
                      • Daytime
                      • Going Out

                      Comments about It Cosmetics Tightline Waterproof Full Lash Length Black Mascara Primer:

                      I had misgivings since I wanted a mascara with a thin tube due to difficulty handling one a larger one, When I actually used it, I was surprised with the very slender brush and how easy it is to apply without brushing mascara on the cheek or upper lid. It solved my problem with bulkiness.

                      Displaying reviews 1-10

                      Back to top

                      Previous | Next »