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It Cosmetics Tightline Waterproof Full Lash Length Black Mascara Primer

It Cosmetics

Tightline Waterproof Full Lash Length Black Mascara Primer

Black

Item #: 2272955 Size: 0.118 oz

Why did you create this product: IT Cosmetics is so excited to finally give women a waterproof product that gets to the "root" of their lashes to reach their full lash potential. To finally give woman a simple solution to getting the "Tightline" effect using a black lash primer. To give woman an ultra-black, clinically proven 12+ hour waterproof formula that lengthens and thickens lashes without clumping, protects and conditions lashes and maximizes the results of your favorite mascara all in 1-step!

What is it: Tightline Waterproof Full Lash Length Black Mascara Primer is the next generation of lash innovation! This budge-proof, waterproof full lash length black eyelash primer is another true game-changer in mascara and eyeliner technology, clinically proven even after 12 hours of wear! This multi-tasking beauty must-have utilizes an ultra-skinny wand, allowing you to start coating your lashes at their actual root, so you coat black along your entire lash length (unlike most mascara brushes that are too large to get to the root, leaving the first 1/3 of your lash roots bare!). This gives you ultimate length and volume. But the best part is, if you have sparse or missing lashes, the Tightline brush lays down black pigment along your entire lash line, filling in spare spots, giving you a full beautiful lash line and the look of an eyeliner and its waterproof even after 12 hours!

Who is it for: Anyone who wants waterproof lashes for miles! Anyone with sparse lashes who wants the look of a full lash line with thicker, longer, fuller-looking, amazing lashes that reach their full potential! Anyone who wants 12 hours of clinically proven waterproof wear!

Why is it different: Developed with leading plastic surgeons, cutting-edge Tightline Waterproof is clinically proven waterproof even after 12 hours of wear! This lash innovation creates instant definition without taking up extra eye lid space. The skinny wand also allows the conditioning serum to infuse a blend of high performance ingredients including proteins, biotin, collagen, olive, jojoba, avocado and a peptide infused lash enhancing serum giving your lashes the most effective dosage of nourishment and protection.

Paraben free. Cruelty free.
Starting at the root of your lashes, hold the Tightline Slim Wand horizontally, then wiggle and sweep the brush up and through your lashes from the very base through to the tips. For a more dramatic look, add additional coats. Can be worn alone or under mascara for a more visible eyeliner effect. Lightly and gently press the Tightline Slim Wand along the root of your lash line filling in the gaps between your lashes, move along the entire upper lash line for a beautiful Tightline eye liner effect.

Beauty tips: To create the Tightline eye liner effect, gently press the Ultra-Skinny Wand along the root of your lashes filling in the gaps between your lashes. Move along the entire upper and lower lash line to complete this look!
Camellia Sinesis Leaf Water, Styrene/Acrylates/Ammonium Methacrylate Copolymer, Water, Beeswax, Stearic Acid, Copernicia Cerifera (Carnauba) Wax, Hydrogenated Polyisobutene, Glycerin, Microcrystalline Cellulose, Tromethamine, Glyceryl Stearate, Hectorite, Phenoxyrthanol, Dimethicone, Camellia Sinensis Leaf Extract, Euphorbia Cerifera (Candellia) Wax, Ethylhexylglycerin, Iron Hydroxide, Olea Europaea (Olive) Fruit Oil, Arginine, Ascorbyl Palmitate, Biotin, Camellia Sinesis Leaf Extract, Centella Asiatica Extract, Cholesterol, Euterpe Oleracea Fruit Extract, Hydrolyzed Collagen, Hydrolyzed Wheat Protein, Lauroyl Lysine, Lecithin, Panthenol, Simmondsia Chinensis (Jojoba) Seed Oil, Prunus Armeniaca (Apricot) Fruit Extract, Rosa Canina Fruit Extract, Serenoa Serrulata Fruit Extract, Centella Asiatica Meristem Cell Culture, Aloe Barbadensis Leaf Extract, Angelica Dahurica Root Extract, Asarum Sieboldi Root Extract, Chamomilla Recutita (Matricaria) Flower/Leaf Extract, Chrysanthemum Morifolium Flower Extract, Cnidium Officinale Root Extract, Eclipta Prostrata Extract, Hippophae Rhamnoides Extract, Juglans Regia (Walnut) Seed Extract, Morus Alba Root Extract, Persea Gratissima (Avocado) Fruit Extract, Sambucus Nigra Fruit Extract, Simmondsia Chinesis (Jojoba) Seed Extract, Thuja Occidentalis Leaf Extract, Urtica Dioica (Nettle) Extract, Vitex Trifola Fruit Extract, Palmitoyl Hexapeptide-12, Xanthan Gum. May Contain: Iron Oxides (CI 77499).

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Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
It CosmeticsTightline Waterproof Full Lash Length Black Mascara Primer
 
4.2

(based on 278 reviews)

82%

of respondents would recommend this to a friend.

Pros

  • Easy to apply (197)
  • Long lasting (167)
  • Good pigmentation (142)
  • Versatile (75)
  • Good value (72)

Cons

  • Flakes (22)
  • Difficult to apply (16)
  • Wears off easily (14)
  • Messy (12)
  • Difficult to remove (4)

Best Uses

  • Daily use (118)
  • Special occasions (40)
  • Normal skin (36)
  • Sensitive skin (31)
  • Dry skin (21)
    • Was this a gift?:
    • No (3)
    • Reviewer Profile:
    • Natural style (123), Classic style (115), Trendy style (15)
    • Skin Tone:
    • Fair (125), Medium (118), Deep (4)

Reviewed by 278 customers

Displaying reviews 1-10

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5.0

Love IT products

By Dragonfly

from Toledo ohio

About Me Natural Style

Verified Buyer

Pros

  • Blends Well
  • Easy Removal
  • Easy To Apply
  • Good Colors
  • Good Pigmentation
  • Good Variety of Colors
  • Long Lasting
  • Smooth Look

Cons

    Best Uses

    • Everyday
    • Sensitive Eyes

    Comments about It Cosmetics Tightline Waterproof Full Lash Length Black Mascara Primer:

    I always used bare essentials until I tried the IT products, I will never go back

    • Skin Tone:
    • Medium
     
    1.0

    Don't waste your money!

    By Vee

    from Orlando, FL

    About Me Natural Style

    Verified Buyer

    Pros

      Cons

      • not enough product for the price

      Best Uses

      • Everyday

      Comments about It Cosmetics Tightline Waterproof Full Lash Length Black Mascara Primer:

      I purchased this mascara specifically for my lower lashes. I was not happy with the amount of product you get for the price you are paying. I was expecting my lower lashes to stand out but instead they did the opposite. I had to repeatedly apply product to the lashes just for them to reach my desired length. I barely got any product on the brush each time. I ended up returning the mascara. I love IT cosmetics but this wasn't a hit for me.

      • Skin Tone:
      • Fair
       
      1.0

      nice tightline but problems with flaking

      By Carol

      from Canton, Ohio

      About Me Classic Style

      Verified Buyer

      Pros

      • Easy To Apply

      Cons

      • flaking
      • Smudges

      Best Uses

        Comments about It Cosmetics Tightline Waterproof Full Lash Length Black Mascara Primer:

        This product created a nice tightline at the lashline but flaked and smudged. I was not pleased with the product.

        • Skin Tone:
        • Fair
         
        5.0

        OUTSTANDING!

        By SuC

        from Sterling Heights, MI

        About Me Classic Style

        Verified Buyer

        Pros

        • Blends Well
        • Easy To Apply
        • Long Lasting
        • Smooth Look

        Cons

          Best Uses

          • Everyday
          • Going Out
          • Sensitive Eyes
          • Travel

          Comments about It Cosmetics Tightline Waterproof Full Lash Length Black Mascara Primer:

          It adds that little "umph" while be virtually undetectable.

          • Skin Tone:
          • Fair
           
          4.0

          I love this! Made my lashes look longer and lined

          By Han

          from Plainfield, IL

          Verified Buyer

          Comments about It Cosmetics Tightline Waterproof Full Lash Length Black Mascara Primer:

          It's great for tight line and fuller looking lashes! I'd use it as a prime as well!

          • Was this a gift?:
          • No
           
          5.0

          I would buy this product over and over again....

          By Karen

          from Anaconda, Montana

          Verified Buyer

          Comments about It Cosmetics Tightline Waterproof Full Lash Length Black Mascara Primer:

          Brings out all my eyelashes

          • Was this a gift?:
          • No
           
          5.0

          I love this product

          By oldy

          from West Covina, Ca.

          Verified Buyer

          Comments about It Cosmetics Tightline Waterproof Full Lash Length Black Mascara Primer:

          I use it alone or with full eye makeup

          • Was this a gift?:
          • No
           
          5.0

          Love

          By Dee

          from Canfield, OH

          Verified Buyer

          Comments about It Cosmetics Tightline Waterproof Full Lash Length Black Mascara Primer:

          Great waterproof, stays on all day. Wispy effect but can add another
          IT mascara for a heavier coverage!

           
          5.0

          Excellent mascara

          By ILH

          from Savannah GA

          Verified Buyer

          Comments about It Cosmetics Tightline Waterproof Full Lash Length Black Mascara Primer:

          Great product as with all the It cosmetics

           
          4.0

          Works wonders!

          By layys

          from Houston, tx

          Verified Buyer

          Comments about It Cosmetics Tightline Waterproof Full Lash Length Black Mascara Primer:

          I love the small brush and the fact that you can get every single lash. Although, at the end of the night it started to smudge because I have oily eyes.

          Displaying reviews 1-10

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