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It CosmeticsNews Anchor Blue Vitality Lip Flush Butter Gloss

It Cosmetics

News Anchor Blue Vitality Lip Flush Butter Gloss

Item #: 2269912 Size: 0.11 oz

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"This is one of the of the best kept secrets you'll love! Our News Anchor Blue shade goes on completely clear on your lips but it's infused with blue micro-crystals that counteract yellow in your teeth and give you and brighter, whiter smile! It's derived from an old news anchor secret where we used to mix blue eyeshadow with clear gloss and wore it over lipstick for a whiter looking smile on air!" Jamie Kern Lima, Co-Founder

Why did IT Cosmetics create this product: These ultra-hydrating glosses are infused with oils and butters for the most luxurious pillowing feeling on lips, without any of the stickiness or thickness of traditional lip glosses.

What is it: Vitality Lip Flush Butter Glosses are the crème-de-la-crème of lip glosses! The formulation delivers high shine and rich pigment that glides on like a lightweight serum that instantly hydrates, repairs and protects lips. This truly innovative formula drenches your lips in butters and oils that work together to treat, hydrate, condition, and nourish your lips, minimizing the appearance of lip lines! Plus Vitality Lip Flush Butter Glosses are packed with anti-aging peptides, hyaluronic acid, collagen, and anti-oxidants including vitamins A, C, E, acai, green tea and white tea to protect and ward off free-radicals all day long.

Who is it for: Anyone who wants a naturally pretty, hydrated, gorgeous lips. Anyone who wants the look of a lipgloss without the sticky tacky feeling of a traditional lipgloss. Anyone who wants to instantly relieve dryness while protecting lips with loving and nourishing ingredients.

Why is it different: Vitality Lip Flush Butter Glosses are a super-hydrating lip glosses, infused with butters, oils and an anti-aging lip serum all in one! The formulation delivers high shine and rich pigment that glides on like a lightweight serum that instantly hydrates, repairs and protects lips. This truly innovative formula drenches your lips in collagen, hyaluronic acid, peptides, plum oil, cherry oil, shea butter, avocado oil, argan oil and Jojoba which work together to treat, hydrate, condition, and nourish your lips, minimizing the appearance of lip lines and wrinkles! Plus Vitality Lip Butter Gloss is packed with anti-aging anti-oxidants including vitamins A, C, E, acai, green tea and white tea to protect and ward off free-radicals all day long.

Paraben free, cruelty free.
Apply Vitality Lip Flush Butter Gloss directly to lips. All shades can be worn individually or together for a super hydrating, sheer, naturally pretty flush of color that lasts!

Beauty tips: If your lips are on the thin side, an easy trick to make them appear plumper is to apply it over the middle of your lips. This easy technique gives the optical illusion of juicier lips. Apply over a Vitality Lip Flush Lipstick Butters or Vitality Lip Flush 4-in-1 Reviver Lipstick Stain for an added pop of color and shine!
Polybutene, Helianthus Annuus (Sunflower) Seed Oil, Octyldodecanol, Euphorbia Cerifera (Candelilla) Wax, Copernicia Cerifera (Carnauba) Wax, Ricinus Communis (Castor) Seed Oil, Ethylhexyl Palmitate, Calcium Aluminum Borosilicate, Synthetic Fluorphlogopite, Polyethylene, Carthamus Tinctorius (Safflower) Seed Oil, Tribehenin, Silica, Bumetrizole, Tocopheryl Acetate, Retinyl Palmitate, Ascorbyl Palmitate, Vanillin, Simmondsia Chinensis (Jojoba) Seed Oil, Butyrospermum Parkii (Shea Butter), Sorbitan Isostearate, Punica Granatum (Pomegranate) Extract, Camellia Sinensis (White Tea) Leaf Extract, Vitis Vinifera (Grape) Seed Extract, Persea Gratissima (Avocado) Oil, Aloe Barbadensis (Aloe Vera) Leaf Extract, Chamomilla Recutita (Matricaria) Flower Extract, Argania Spinosa Kernel Oil, Camellia Oleifera (Green Tea) Leaf Extract, Olea Europaea (Olive) Leaf Extract, Silica Dimethyl Silylate, Prunus Domestica Seed Oil, Prunus Cerasus (Bitter Cherry) Seed Oil, Butylene Glycol, Hyaluronic Acid, Cholesteryl Oleyl Carbonate, Cholesteryl Nonanoate, Cholesteryl Chloride, Palmitoyl Oligopeptide, Phenoxyethanol. May Contain: Mica (CI 77019), Titanium Dioxide (CI 77891), Iron Oxides (CI 77492), Iron Oxides (CI 77491), Iron Oxides (CI 77499), Yellow 5 Lake (CI 19140:1), Blue 1 Lake (CI 42090:2), Red 7 Lake (CI 15850:1), Red 30 Lake (CI 73360), Red 6 (CI 15850), Carmine (CI 75470), Red 28 Lake (CI 45410).

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Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
It CosmeticsNews Anchor Blue Vitality Lip Flush Butter Gloss
 
3.8

(based on 33 reviews)

69%

of respondents would recommend this to a friend.

Pros

  • Soothing (11)
  • Effective (8)
  • Smells/tastes great (8)
  • Healing (6)
  • Long lasting (4)

Cons

  • Not long-lasting (7)
  • Doesn't work (6)

Best Uses

  • Daily use (14)
  • Treat chapped lips (3)
    • Reviewer Profile:
    • Brand buyer (18), Budget shopper (4)

Reviewed by 33 customers

Displaying reviews 1-10

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4.0

Loving it!

By Mwilson980

from Indiana

About Me Brand Buyer

Verified Reviewer

Comments about It Cosmetics News Anchor Blue Vitality Lip Flush Butter Gloss:

I was a little skeptical at first but turns out I love it! I can wear it on its own or on top of lip color. I really do think it makes my teeth look whiter!

 
5.0

Really brightens smile

By FabulousOver40

from Houston TX

About Me Brand Buyer

Verified Buyer

Pros

  • Brightersmile

Cons

    Best Uses

      Comments about It Cosmetics News Anchor Blue Vitality Lip Flush Butter Gloss:

      Everyday use.
      Perfect over lip liner.

       
      4.0

      Who knew I would love Blue lipgloss??

      By mwilson

      from Indiana

      About Me Brand Buyer

      Verified Buyer

      Comments about It Cosmetics News Anchor Blue Vitality Lip Flush Butter Gloss:

      I thought the concept of Blue lip gloss making your teeth look whiter was worth a shot. Happy with my choice-- I wear it on its own or over my favorite lipstick. Love how it looks and feels!

       
      3.0

      Not For Me

      By JP

      from Scottsdale AZ

      About Me Brand Buyer

      Verified Buyer

      Pros

      • Smells/Tastes Great

      Cons

      • Ineffective
      • Not Long-Lasting

      Best Uses

      • Daily Use

      Comments about It Cosmetics News Anchor Blue Vitality Lip Flush Butter Gloss:

      This is a cool product and I like the concept but it did not work on my lips. Definitely goes on with a "blue" cast but it made my lips look purple. The texture is nice, the flavor is good, and it lasts. I will be returning it for a neutral shade.

       
      2.0

      Sounds great but...

      By Busy mom

      from Dallas, Tx

      About Me Brand Buyer

      Verified Buyer

      Pros

        Cons

        • Ineffective

        Best Uses

          Comments about It Cosmetics News Anchor Blue Vitality Lip Flush Butter Gloss:

          I love IT brand cosmetics and have always had great results with everything I've tried, except this. It's supposed to give the illusion of a whiter smile but I couldn't tell and difference at all.

           
          5.0

          love it

          By Stacey

          from York, PA

          About Me Brand Buyer

          Verified Buyer

          Pros

          • Effective
          • Healing
          • Soothing

          Cons

          • Not Long-Lasting

          Best Uses

          • Daily Use

          Comments about It Cosmetics News Anchor Blue Vitality Lip Flush Butter Gloss:

          Love this product. Not long lasting

           
          3.0

          It's ok.

          By Kat

          from Cola, SC

          About Me Budget Buyer

          Verified Buyer

          Comments about It Cosmetics News Anchor Blue Vitality Lip Flush Butter Gloss:

          It's ok. I wouldn't say it made my teeth any whiter, but it's a ok lipgloss. I had a $10 gift card that I used to buy it so I didn't pay the full price. I doubt I would repurchase again for what it cost since there are other good cheaper lipglosses that look and feel the same.

          (0 of 2 customers found this review helpful)

           
          5.0

          Awesome shine

          By Dii

          from Michigan

          About Me Budget Buyer

          Verified Buyer

          Comments about It Cosmetics News Anchor Blue Vitality Lip Flush Butter Gloss:

          Super goid

           
          5.0

          so pretty

          By wifechick

          from san diego

          About Me Brand Buyer

          Verified Buyer

          Pros

          • Effective
          • Healing
          • Smells/Tastes Great
          • Soothing

          Cons

            Best Uses

            • Daily Use
            • Shine

            Comments about It Cosmetics News Anchor Blue Vitality Lip Flush Butter Gloss:

            very pretty lipgloss, shiny smells great.

            (2 of 2 customers found this review helpful)

             
            5.0

            Love it!

            By SuperPrime14

            from CA

            Comments about It Cosmetics News Anchor Blue Vitality Lip Flush Butter Gloss:

            hydrates and softens lips. it's a great gloss to add on top of a standard lip stick or wear it solo. if you have a lipstick that's too pink or too nude add so.e of this on top and you'll be amazed. Highly recommend.

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            Q&A

            Product Q&A

            Do you have questions about this product?

            Get answers from in-house experts.

            5 Questions | 5 Answers
            Displaying questions 1-5
            • Q:

              Hi there! I have read some mixed reviews. Some people say that it shows up blue on their lips?? Does it depend on your skin tone?? Thanks so much!
              Asked on 1/28/2016 by mellielouwho from Auburndale, FL

              1 answer

              • Brand Expert

                A:

                Hi
                The news anchor blue appears clear to the lips.
                XOXO

                Answered on 1/28/2016 by Brand Expert from IT Cosmetics
            • Q:

              Does it actually appear blue on your lips?
              Asked on 12/27/2014 by Erin

              1 answer

              • Brand Expert

                A:

                Hi!! Thank you for your question!!!! We are more than happy to assist you with this today!! This gloss does not appear blue on the lips - it will appear as a clear gloss with a slight shine to IT!!!

                XOXO

                Answered on 12/30/2014 by Brand Expert from IT Cosmetics
            • Q:

              I read this product is anti cruelty; are all IT products anti cruelty?
              Asked on 8/10/2014 by Plain & simple from Chicago IL

              1 answer

              • Staff Expert

                A:

                From IT Cosmetics: "We have never and will never test any of our products on animals. We are certified by PETA as a Cruelty Free Company."

                Answered on 8/15/2014 by Staff Expert from ULTA.com
            • Q:

              Is it very shiny, I am looking for super gloss.
              Also how dose it look on the lipstic?
              Dose it less for a long time?
              Asked on 6/21/2014 by joanna from macomb, mI

              1 answer

              • Staff Expert

                A:

                This product features high shine and a long lasting formula. This gloss looks lovely whether worn alone or over lipstick!

                Answered on 6/23/2014 by Staff Expert from ULTA.com
            • Q:

              Where is this product made?
              Asked on 3/18/2014 by J from Winter Park, FL

              1 answer

              • Staff Expert

                A:

                This product is made in the USA.

                Answered on 3/19/2014 by Staff Expert from ULTA.com
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