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It Cosmetics News Anchor Blue Vitality Lip Flush Butter Gloss

It Cosmetics

News Anchor Blue Vitality Lip Flush Butter Gloss

Item #: 2269912 Size: 0.11 oz

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"This is one of the of the best kept secrets you'll love! Our News Anchor Blue shade goes on completely clear on your lips but it's infused with blue micro-crystals that counteract yellow in your teeth and give you and brighter, whiter smile! It's derived from an old news anchor secret where we used to mix blue eyeshadow with clear gloss and wore it over lipstick for a whiter looking smile on air!" Jamie Kern Lima, Co-Founder

Why did IT Cosmetics create this product: These ultra-hydrating glosses are infused with oils and butters for the most luxurious pillowing feeling on lips, without any of the stickiness or thickness of traditional lip glosses.

What is it: Vitality Lip Flush Butter Glosses are the crème-de-la-crème of lip glosses! The formulation delivers high shine and rich pigment that glides on like a lightweight serum that instantly hydrates, repairs and protects lips. This truly innovative formula drenches your lips in butters and oils that work together to treat, hydrate, condition, and nourish your lips, minimizing the appearance of lip lines! Plus Vitality Lip Flush Butter Glosses are packed with anti-aging peptides, hyaluronic acid, collagen, and anti-oxidants including vitamins A, C, E, acai, green tea and white tea to protect and ward off free-radicals all day long.

Who is it for: Anyone who wants a naturally pretty, hydrated, gorgeous lips. Anyone who wants the look of a lipgloss without the sticky tacky feeling of a traditional lipgloss. Anyone who wants to instantly relieve dryness while protecting lips with loving and nourishing ingredients.

Why is it different: Vitality Lip Flush Butter Glosses are a super-hydrating lip glosses, infused with butters, oils and an anti-aging lip serum all in one! The formulation delivers high shine and rich pigment that glides on like a lightweight serum that instantly hydrates, repairs and protects lips. This truly innovative formula drenches your lips in collagen, hyaluronic acid, peptides, plum oil, cherry oil, shea butter, avocado oil, argan oil and Jojoba which work together to treat, hydrate, condition, and nourish your lips, minimizing the appearance of lip lines and wrinkles! Plus Vitality Lip Butter Gloss is packed with anti-aging anti-oxidants including vitamins A, C, E, acai, green tea and white tea to protect and ward off free-radicals all day long.

Paraben free, cruelty free.
Apply Vitality Lip Flush Butter Gloss directly to lips. All shades can be worn individually or together for a super hydrating, sheer, naturally pretty flush of color that lasts!

Beauty tips: If your lips are on the thin side, an easy trick to make them appear plumper is to apply it over the middle of your lips. This easy technique gives the optical illusion of juicier lips. Apply over a Vitality Lip Flush Lipstick Butters or Vitality Lip Flush 4-in-1 Reviver Lipstick Stain for an added pop of color and shine!
Polybutene, Helianthus Annuus (Sunflower) Seed Oil, Octyldodecanol, Euphorbia Cerifera (Candelilla) Wax, Copernicia Cerifera (Carnauba) Wax, Ricinus Communis (Castor) Seed Oil, Ethylhexyl Palmitate, Calcium Aluminum Borosilicate, Synthetic Fluorphlogopite, Polyethylene, Carthamus Tinctorius (Safflower) Seed Oil, Tribehenin, Silica, Bumetrizole, Tocopheryl Acetate, Retinyl Palmitate, Ascorbyl Palmitate, Vanillin, Simmondsia Chinensis (Jojoba) Seed Oil, Butyrospermum Parkii (Shea Butter), Sorbitan Isostearate, Punica Granatum (Pomegranate) Extract, Camellia Sinensis (White Tea) Leaf Extract, Vitis Vinifera (Grape) Seed Extract, Persea Gratissima (Avocado) Oil, Aloe Barbadensis (Aloe Vera) Leaf Extract, Chamomilla Recutita (Matricaria) Flower Extract, Argania Spinosa Kernel Oil, Camellia Oleifera (Green Tea) Leaf Extract, Olea Europaea (Olive) Leaf Extract, Silica Dimethyl Silylate, Prunus Domestica Seed Oil, Prunus Cerasus (Bitter Cherry) Seed Oil, Butylene Glycol, Hyaluronic Acid, Cholesteryl Oleyl Carbonate, Cholesteryl Nonanoate, Cholesteryl Chloride, Palmitoyl Oligopeptide, Phenoxyethanol. May Contain: Mica (CI 77019), Titanium Dioxide (CI 77891), Iron Oxides (CI 77492), Iron Oxides (CI 77491), Iron Oxides (CI 77499), Yellow 5 Lake (CI 19140:1), Blue 1 Lake (CI 42090:2), Red 7 Lake (CI 15850:1), Red 30 Lake (CI 73360), Red 6 (CI 15850), Carmine (CI 75470), Red 28 Lake (CI 45410).

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Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
It CosmeticsNews Anchor Blue Vitality Lip Flush Butter Gloss
 
3.8

(based on 47 reviews)

71%

of respondents would recommend this to a friend.

Pros

  • Effective (16)
  • Soothing (16)
  • Smells/tastes great (13)
  • Long lasting (8)
  • Healing (7)

Cons

  • Not long-lasting (10)
  • Doesn't work (9)

Best Uses

  • Daily use (23)
  • Treat chapped lips (5)
    • Reviewer Profile:
    • Brand buyer (28), Budget shopper (5)

Reviewed by 47 customers

Displaying reviews 1-10

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5.0

Love the blue hur

By Bonnie

from Fox Lakt, il

About Me Brand Buyer

Verified Buyer

Pros

  • Effective
  • Smells/Tastes Great

Cons

  • Not Long-Lasting

Best Uses

  • Daily Use
  • Sun Protection
  • Treat Chapped Lips

Comments about It Cosmetics News Anchor Blue Vitality Lip Flush Butter Gloss:

I love this instead of pink for a natural lip color

 
4.0

different product for me-pleasantly surprised!

By cheryl

from rockledge fl

About Me Brand Buyer

Verified Buyer

Pros

  • Effective

Cons

    Best Uses

    • Daily Use

    Comments about It Cosmetics News Anchor Blue Vitality Lip Flush Butter Gloss:

    this product goes on smoothly, is not sticky and really does help make teeth appear whiter

     
    1.0

    Will never buy again.

    By Ulta lover

    from Orlando

    About Me Brand Buyer

    Verified Buyer

    Pros

      Cons

      • Ineffective
      • No color

      Best Uses

        Comments about It Cosmetics News Anchor Blue Vitality Lip Flush Butter Gloss:

        Very disappointed in this particular color. Very bland, not what I thought it was.

         
        5.0

        love it will buy again

        By mj

        from Bossier City, La.

        Verified Buyer

        Pros

        • Effective
        • Smells/Tastes Great
        • Soothing

        Cons

          Best Uses

            Comments about It Cosmetics News Anchor Blue Vitality Lip Flush Butter Gloss:

            very soothing

             
            5.0

            Very nice!

            By Erin

            from Ohio

            About Me Brand Buyer

            Verified Buyer

            Pros

            • Effective
            • Long Lasting

            Cons

              Best Uses

              • Daily Use

              Comments about It Cosmetics News Anchor Blue Vitality Lip Flush Butter Gloss:

              Wear over lip liner

               
              3.0

              Nice color

              By Miztl

              from Miami, Florida

              About Me Brand Buyer

              Verified Buyer

              Pros

              • Effective

              Cons

                Best Uses

                • Daily Use

                Comments about It Cosmetics News Anchor Blue Vitality Lip Flush Butter Gloss:

                I love everything from it cosmetics. This lipgloss is ok . I like the color but I'm not certain that it makes my teeth look whiter.... But I still use it.

                 
                3.0

                Its a blue lip gloss.

                By Becky

                from Kansas City, MO

                About Me Brand Buyer

                Verified Buyer

                Pros

                • Long Lasting
                • Smells/Tastes Great
                • Soothing

                Cons

                • Ineffective

                Best Uses

                • Daily Use

                Comments about It Cosmetics News Anchor Blue Vitality Lip Flush Butter Gloss:

                Its a good lip gloss. I'm not sure if its doing anything to make teeth appear whiter though. I don't think I would buy it again, but it seems to work for a lot of people based on the feedback I've seen here and other places.

                 
                5.0

                I will absolutely buy this again

                By Tammyb

                from Mansfield, Ohio

                About Me Budget Buyer

                Verified Buyer

                Pros

                • Long Lasting
                • Not sticky at all like others are
                • Smells/Tastes Great
                • Soothing

                Cons

                  Best Uses

                  • Daily Use
                  • Sun Protection

                  Comments about It Cosmetics News Anchor Blue Vitality Lip Flush Butter Gloss:

                  Like how it feels moist but not sticky

                   
                  5.0

                  Color is great!

                  By Cheryl

                  from Westminster, Md

                  Verified Buyer

                  Pros

                  • Soothing

                  Cons

                  • Not Long-Lasting

                  Best Uses

                  • Daily Use

                  Comments about It Cosmetics News Anchor Blue Vitality Lip Flush Butter Gloss:

                  The cool color brightens my blue eyes!

                  (0 of 1 customers found this review helpful)

                   
                  5.0

                  Can't believe I've gone without this?!?

                  By Brown eyed Girl

                  from Portland, OR

                  About Me Brand Buyer

                  Verified Buyer

                  Pros

                  • Effective
                  • Long Lasting
                  • Smells/Tastes Great

                  Cons

                    Best Uses

                    • Daily Use

                    Comments about It Cosmetics News Anchor Blue Vitality Lip Flush Butter Gloss:

                    I remembered long ago they made lipstick/lipgloss' that brighten your teeth but i haven't seen them in years. I asked an associate at the store and she pointed me to this. You put this on before and you can wear any color you want! Love this!! I started using it for 1 week and in that time, so many people commented"I love your smile" " your teeth look so white" "are you bleaching your teeth?" Umm Mission accomplished ! I drink coffee, some wine and tea.. My teeth aren't too yellow but this gave them the punch I needed. Such a cool product.

                    Displaying reviews 1-10

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                    Q&A

                    Product Q&A

                    Do you have questions about this product?

                    Get answers from in-house experts.

                    5 Questions | 5 Answers
                    Displaying questions 1-5
                    • Q:

                      Hi there! I have read some mixed reviews. Some people say that it shows up blue on their lips?? Does it depend on your skin tone?? Thanks so much!
                      Asked on 1/28/2016 by mellielouwho from Auburndale, FL

                      1 answer

                      • Brand Expert

                        A:

                        Hi
                        The news anchor blue appears clear to the lips.
                        XOXO

                        Answered on 1/28/2016 by Brand Expert from IT Cosmetics
                    • Q:

                      Does it actually appear blue on your lips?
                      Asked on 12/27/2014 by Erin

                      1 answer

                      • Brand Expert

                        A:

                        Hi!! Thank you for your question!!!! We are more than happy to assist you with this today!! This gloss does not appear blue on the lips - it will appear as a clear gloss with a slight shine to IT!!!

                        XOXO

                        Answered on 12/30/2014 by Brand Expert from IT Cosmetics
                    • Q:

                      I read this product is anti cruelty; are all IT products anti cruelty?
                      Asked on 8/10/2014 by Plain & simple from Chicago IL

                      1 answer

                      • Staff Expert

                        A:

                        From IT Cosmetics: "We have never and will never test any of our products on animals. We are certified by PETA as a Cruelty Free Company."

                        Answered on 8/15/2014 by Staff Expert from ULTA.com
                    • Q:

                      Is it very shiny, I am looking for super gloss.
                      Also how dose it look on the lipstic?
                      Dose it less for a long time?
                      Asked on 6/21/2014 by joanna from macomb, mI

                      1 answer

                      • Staff Expert

                        A:

                        This product features high shine and a long lasting formula. This gloss looks lovely whether worn alone or over lipstick!

                        Answered on 6/23/2014 by Staff Expert from ULTA.com
                    • Q:

                      Where is this product made?
                      Asked on 3/18/2014 by J from Winter Park, FL

                      1 answer

                      • Staff Expert

                        A:

                        This product is made in the USA.

                        Answered on 3/19/2014 by Staff Expert from ULTA.com
                    Displaying questions 1-5

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