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It CosmeticsNews Anchor Blue Vitality Lip Flush Butter Gloss
It Cosmetics

News Anchor Blue Vitality Lip Flush Butter Gloss

Item #: 2269912

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Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
It CosmeticsNews Anchor Blue Vitality Lip Flush Butter Gloss
 
4.2

(based on 15 reviews)

92%

of respondents would recommend this to a friend.

Pros

  • Soothing (7)
  • Effective (6)
  • Smells/tastes great (5)
  • Healing (4)

Cons

  • Not long-lasting (3)

Best Uses

  • Daily use (8)
  • Treat chapped lips (3)
    • Reviewer Profile:
    • Brand buyer (6)

Reviewed by 15 customers

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Displaying reviews 1-10

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4.0

Pricey, but certainly unique

By Igarden

from AZ

Verified Reviewer

Pros

  • Effective
  • Healing
  • Long Lasting
  • Smells/Tastes Great
  • Soothing

Cons

    Best Uses

    • Daily Use

    Comments about It Cosmetics News Anchor Blue Vitality Lip Flush Butter Gloss:

    I have tried other "blue" glosses, because they are fun, but so far this is the only one I will likely repurchase. I think this gloss is pricey, but it really is one of the highest quality glosses around. I love the texture of IT's glosses, and they do last longer than most...so I can't say the price is unfair. News Anchor Blue gives lips a sort of "crystallized" look, which is unique and lovely. It doesn't look remotely "blue" on my lips...if applied heavily it makes my lips look berry-toned. I definitely "get" the whitening teeth illusion. I do have very white teeth, but they're not "veneer/denture" white. This color seems to bring out the white (just like putting blue in white laundry). I think people who feel lip color make their teeth look yellow will love this gloss, because you can wear the color you want, and the blue tones offset the yellow. This is nice and moisturizing, not sticky, long lasting, and it has a subtle vanilla taste and scent. I dislike heavily flavored and scented glosses, and this does not bother me at all. In addition to "blue" lips, I have blue eyedrops I use on allergy days to enhance the whites in my eyes. It really works!

     
    1.0

    Not All That

    By dsayz

    from nor cal

    About Me Brand Buyer

    Verified Reviewer

    Pros

    • Smells/Tastes Great

    Cons

    • Ineffective

    Best Uses

      Comments about It Cosmetics News Anchor Blue Vitality Lip Flush Butter Gloss:

      Great if you want to pay a lot for something that smells good. Otherwise, forget it making your teeth look whiter. It doesn't. It goes on clear. Stick to red lipstick with blue undertones. This is a waste of money.

      (1 of 1 customers found this review helpful)

       
      4.0

      Great Formula!

      By Kissy

      from Keene, NH

      About Me Brand Buyer

      Verified Buyer

      Pros

      • Smells/Tastes Great

      Cons

      • Not Long-Lasting

      Best Uses

      • Makes Teeth Look Whiter

      Comments about It Cosmetics News Anchor Blue Vitality Lip Flush Butter Gloss:

      I got this product after seeing a few you tube beauty bloggers recommending it- I was not disapointed with the formula- it is great- it is very gooey which I love and it lasts about 30 minutes to an hour depending on what you're doing/ eating/ how much you talk. Pair it over a blueish tone red matte lippy and you won't regret it

      (1 of 1 customers found this review helpful)

       
      4.0

      Such fun lip stuffs!

      By M.knows!

      from Near Chicago, Illinois

      About Me Brand Buyer

      Verified Buyer

      Pros

      • Mulituse
      • Soothing

      Cons

      • Pricey

      Best Uses

      • Daily Use

      Comments about It Cosmetics News Anchor Blue Vitality Lip Flush Butter Gloss:

      It is It! I really love this product. I got it for me, liked it so much that I thought it would make great gifts for friends and family! Now there are more fans :)

      (1 of 2 customers found this review helpful)

       
      4.0

      great stuff

      By makeup lover

      from chicago, il

      Verified Buyer

      Pros

      • Effective
      • Soothing

      Cons

      • Not Long-Lasting

      Best Uses

      • Daily Use

      Comments about It Cosmetics News Anchor Blue Vitality Lip Flush Butter Gloss:

      I was recently introduced to IT cosmetics, & I really love the line. This is the 1st gloss I've tried from them &the feel is super smooth. It isn't as sticky or thick as some other brands but it also doesn't have tons of staying power. It does fine for normal wear but eating/drinking takes it off pretty quickly. Since it goes on so well I don't mind reapplying so that doesn't bother me much.

      (0 of 1 customers found this review helpful)

       
      5.0

      Love this stuff

      By tekmuse

      from Salt Lake City UT

      About Me Budget Buyer

      Pros

      • Effective
      • GOES ON SMOOTH
      • Healing
      • Hydrates
      • Long Lasting
      • Soothing

      Cons

        Best Uses

        • Daily Use

        Comments about It Cosmetics News Anchor Blue Vitality Lip Flush Butter Gloss:

        I received this as a free gift from Ulta and was a little hesitant at first due to the blue look to it. But I love it now. I am allergic to lipstick and most lip gloss is so goopy and sticky. This is amazing stuff, looks good, doesn't taste weird and really makes my lips and teeth look awesome.

        (1 of 2 customers found this review helpful)

         
        5.0

        The perfect gloss

        By for the love of Make-up

        from Mpls., MN

        About Me Brand Buyer

        Verified Buyer

        Pros

        • Healing
        • Smells/Tastes Great
        • Soothing

        Cons

          Best Uses

          • Daily Use
          • Treat Chapped Lips

          Comments about It Cosmetics News Anchor Blue Vitality Lip Flush Butter Gloss:

          Keeps your lips soft and supple. Love,Love,Love!!!

          (0 of 1 customers found this review helpful)

           
          4.0

          Overall good product

          By L

          from Flower Mound, Tx

          About Me Brand Buyer

          Verified Buyer

          Pros

          • Soothing

          Cons

          • Not Long-Lasting

          Best Uses

          • Treat Chapped Lips

          Comments about It Cosmetics News Anchor Blue Vitality Lip Flush Butter Gloss:

          Great alone or over other colors, cruelty free!

          (1 of 2 customers found this review helpful)

           
          4.0

          LIFE CHANGING!!

          By WW1357

          from Springfield,mo

          Comments about It Cosmetics News Anchor Blue Vitality Lip Flush Butter Gloss:

          Got this as a sample and it has changed my life! I was using the coco lip therapy from Vaseline but hated that I had to use my finger to apply it. This is so much easier and way more nourishing. Not a fan of the blue tint, which is a very sheer tent of blue, but I'm interested in trying the nude shade.

          (4 of 6 customers found this review helpful)

           
          5.0

          Great lip gloss with added benefits

          By Miss

          from Midwest

          Comments about It Cosmetics News Anchor Blue Vitality Lip Flush Butter Gloss:

          I would have never thought to buy something like this had I not received it as a free gift at an It cosmetics event. I am soooo happy I got this, I LOVE IT! I normally do not like lip gloss because it can be sticky and does not last very long. But this lip gloss looks, feels, and smells amazing! because it is blue it is suppose to enhance white teeth. Although I can't say that I have noticed a huge difference in the appearance of my teeth, the VERY slight blue tint alone looks beautiful and on top of other lip stains or color. on top of all of that, these glosses contain nothing but moisturizing ingredients such as olive oil, avocado oil, and shea. truly feels amazing, so smooth and comfortable. I would highly recommend this shade or ANY of the other shades of the gloss. The pale pink (Jeneseque) is beautiful as well. It transforms to your lips to your own unique shade of pink. AMAZING

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          Q&A

          Product Q&A

          Do you have questions about this product?

          Get answers from in-house experts.

          4 Questions | 4 Answers
          Displaying questions 1-4
          • Q:

            Does it actually appear blue on your lips?
            Asked on 12/27/2014 by Erin

            1 answer

            • Brand Expert

              A:

              Hi!! Thank you for your question!!!! We are more than happy to assist you with this today!! This gloss does not appear blue on the lips - it will appear as a clear gloss with a slight shine to IT!!!

              XOXO

              Answered on 12/30/2014 by Brand Expert from IT Cosmetics
          • Q:

            I read this product is anti cruelty; are all IT products anti cruelty?
            Asked on 8/10/2014 by Plain & simple from Chicago IL

            1 answer

            • Staff Reviewer

              A:

              From IT Cosmetics: "We have never and will never test any of our products on animals. We are certified by PETA as a Cruelty Free Company."

              Answered on 8/15/2014 by Staff Expert from ULTA.com
          • Q:

            Is it very shiny, I am looking for super gloss.
            Also how dose it look on the lipstic?
            Dose it less for a long time?
            Asked on 6/21/2014 by joanna from macomb, mI

            1 answer

            • Staff Reviewer

              A:

              This product features high shine and a long lasting formula. This gloss looks lovely whether worn alone or over lipstick!

              Answered on 6/23/2014 by Staff Expert from ULTA.com
          • Q:

            Where is this product made?
            Asked on 3/18/2014 by J from Winter Park, FL

            1 answer

            • Staff Reviewer

              A:

              This product is made in the USA.

              Answered on 3/19/2014 by Staff Expert from ULTA.com
          Displaying questions 1-4

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