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It CosmeticsNews Anchor Blue Vitality Lip Flush Butter Gloss
It Cosmetics

News Anchor Blue Vitality Lip Flush Butter Gloss

Item #: 2269912

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Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
It CosmeticsNews Anchor Blue Vitality Lip Flush Butter Gloss
 
4.0

(based on 17 reviews)

79%

of respondents would recommend this to a friend.

Pros

  • Soothing (8)
  • Effective (6)
  • Smells/tastes great (5)
  • Healing (4)

Cons

  • Not long-lasting (5)

Best Uses

  • Daily use (9)
  • Treat chapped lips (3)
    • Reviewer Profile:
    • Brand buyer (7)

Reviewed by 17 customers

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Displaying reviews 1-10

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3.0

Not for me

By love to look younger

from Clive, IA

About Me Brand Buyer

Verified Buyer

Pros

  • Soothing

Cons

  • Bad Taste
  • Ineffective
  • Not Long-Lasting

Best Uses

  • Daily Use

Comments about It Cosmetics News Anchor Blue Vitality Lip Flush Butter Gloss:

I usually love "It" products. I still do just not this one. It just did not do what I thought it would.

 
2.0

wanted to love

By cat

from anywhere, usa

Verified Buyer

Pros

    Cons

    • Not Long-Lasting

    Best Uses

      Comments about It Cosmetics News Anchor Blue Vitality Lip Flush Butter Gloss:

      With its many benefits i wanted to love this lip gloss particularly for the blue tint but i found myself constantly reapplying in my opinion more than normal. Returned

      (2 of 2 customers found this review helpful)

       
      4.0

      Pricey, but certainly unique

      By Igarden

      from AZ

      Verified Reviewer

      Pros

      • Effective
      • Healing
      • Long Lasting
      • Smells/Tastes Great
      • Soothing

      Cons

        Best Uses

        • Daily Use

        Comments about It Cosmetics News Anchor Blue Vitality Lip Flush Butter Gloss:

        I have tried other "blue" glosses, because they are fun, but so far this is the only one I will likely repurchase. I think this gloss is pricey, but it really is one of the highest quality glosses around. I love the texture of IT's glosses, and they do last longer than most...so I can't say the price is unfair. News Anchor Blue gives lips a sort of "crystallized" look, which is unique and lovely. It doesn't look remotely "blue" on my lips...if applied heavily it makes my lips look berry-toned. I definitely "get" the whitening teeth illusion. I do have very white teeth, but they're not "veneer/denture" white. This color seems to bring out the white (just like putting blue in white laundry). I think people who feel lip color make their teeth look yellow will love this gloss, because you can wear the color you want, and the blue tones offset the yellow. This is nice and moisturizing, not sticky, long lasting, and it has a subtle vanilla taste and scent. I dislike heavily flavored and scented glosses, and this does not bother me at all. In addition to "blue" lips, I have blue eyedrops I use on allergy days to enhance the whites in my eyes. It really works!

         
        1.0

        Not All That

        By dsayz

        from nor cal

        About Me Brand Buyer

        Verified Reviewer

        Pros

        • Smells/Tastes Great

        Cons

        • Ineffective

        Best Uses

          Comments about It Cosmetics News Anchor Blue Vitality Lip Flush Butter Gloss:

          Great if you want to pay a lot for something that smells good. Otherwise, forget it making your teeth look whiter. It doesn't. It goes on clear. Stick to red lipstick with blue undertones. This is a waste of money.

          (1 of 1 customers found this review helpful)

           
          4.0

          Great Formula!

          By Kissy

          from Keene, NH

          About Me Brand Buyer

          Verified Buyer

          Pros

          • Smells/Tastes Great

          Cons

          • Not Long-Lasting

          Best Uses

          • Makes Teeth Look Whiter

          Comments about It Cosmetics News Anchor Blue Vitality Lip Flush Butter Gloss:

          I got this product after seeing a few you tube beauty bloggers recommending it- I was not disapointed with the formula- it is great- it is very gooey which I love and it lasts about 30 minutes to an hour depending on what you're doing/ eating/ how much you talk. Pair it over a blueish tone red matte lippy and you won't regret it

          (1 of 1 customers found this review helpful)

           
          4.0

          Such fun lip stuffs!

          By M.knows!

          from Near Chicago, Illinois

          About Me Brand Buyer

          Verified Buyer

          Pros

          • Mulituse
          • Soothing

          Cons

          • Pricey

          Best Uses

          • Daily Use

          Comments about It Cosmetics News Anchor Blue Vitality Lip Flush Butter Gloss:

          It is It! I really love this product. I got it for me, liked it so much that I thought it would make great gifts for friends and family! Now there are more fans :)

          (1 of 2 customers found this review helpful)

           
          4.0

          great stuff

          By makeup lover

          from chicago, il

          Verified Buyer

          Pros

          • Effective
          • Soothing

          Cons

          • Not Long-Lasting

          Best Uses

          • Daily Use

          Comments about It Cosmetics News Anchor Blue Vitality Lip Flush Butter Gloss:

          I was recently introduced to IT cosmetics, & I really love the line. This is the 1st gloss I've tried from them &the feel is super smooth. It isn't as sticky or thick as some other brands but it also doesn't have tons of staying power. It does fine for normal wear but eating/drinking takes it off pretty quickly. Since it goes on so well I don't mind reapplying so that doesn't bother me much.

          (0 of 1 customers found this review helpful)

           
          5.0

          Love this stuff

          By tekmuse

          from Salt Lake City UT

          About Me Budget Buyer

          Pros

          • Effective
          • GOES ON SMOOTH
          • Healing
          • Hydrates
          • Long Lasting
          • Soothing

          Cons

            Best Uses

            • Daily Use

            Comments about It Cosmetics News Anchor Blue Vitality Lip Flush Butter Gloss:

            I received this as a free gift from Ulta and was a little hesitant at first due to the blue look to it. But I love it now. I am allergic to lipstick and most lip gloss is so goopy and sticky. This is amazing stuff, looks good, doesn't taste weird and really makes my lips and teeth look awesome.

            (1 of 2 customers found this review helpful)

             
            5.0

            The perfect gloss

            By for the love of Make-up

            from Mpls., MN

            About Me Brand Buyer

            Verified Buyer

            Pros

            • Healing
            • Smells/Tastes Great
            • Soothing

            Cons

              Best Uses

              • Daily Use
              • Treat Chapped Lips

              Comments about It Cosmetics News Anchor Blue Vitality Lip Flush Butter Gloss:

              Keeps your lips soft and supple. Love,Love,Love!!!

              (0 of 1 customers found this review helpful)

               
              4.0

              Overall good product

              By L

              from Flower Mound, Tx

              About Me Brand Buyer

              Verified Buyer

              Pros

              • Soothing

              Cons

              • Not Long-Lasting

              Best Uses

              • Treat Chapped Lips

              Comments about It Cosmetics News Anchor Blue Vitality Lip Flush Butter Gloss:

              Great alone or over other colors, cruelty free!

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              Q&A

              Product Q&A

              Do you have questions about this product?

              Get answers from in-house experts.

              4 Questions | 4 Answers
              Displaying questions 1-4
              • Q:

                Does it actually appear blue on your lips?
                Asked on 12/27/2014 by Erin

                1 answer

                • Brand Expert

                  A:

                  Hi!! Thank you for your question!!!! We are more than happy to assist you with this today!! This gloss does not appear blue on the lips - it will appear as a clear gloss with a slight shine to IT!!!

                  XOXO

                  Answered on 12/30/2014 by Brand Expert from IT Cosmetics
              • Q:

                I read this product is anti cruelty; are all IT products anti cruelty?
                Asked on 8/10/2014 by Plain & simple from Chicago IL

                1 answer

                • Staff Expert

                  A:

                  From IT Cosmetics: "We have never and will never test any of our products on animals. We are certified by PETA as a Cruelty Free Company."

                  Answered on 8/15/2014 by Staff Expert from ULTA.com
              • Q:

                Is it very shiny, I am looking for super gloss.
                Also how dose it look on the lipstic?
                Dose it less for a long time?
                Asked on 6/21/2014 by joanna from macomb, mI

                1 answer

                • Staff Expert

                  A:

                  This product features high shine and a long lasting formula. This gloss looks lovely whether worn alone or over lipstick!

                  Answered on 6/23/2014 by Staff Expert from ULTA.com
              • Q:

                Where is this product made?
                Asked on 3/18/2014 by J from Winter Park, FL

                1 answer

                • Staff Expert

                  A:

                  This product is made in the USA.

                  Answered on 3/19/2014 by Staff Expert from ULTA.com
              Displaying questions 1-4

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