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It CosmeticsNews Anchor Blue Vitality Lip Flush Butter Gloss
It Cosmetics

News Anchor Blue Vitality Lip Flush Butter Gloss

Item #: 2269912

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Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
It CosmeticsNews Anchor Blue Vitality Lip Flush Butter Gloss
 
4.0

(based on 18 reviews)

80%

of respondents would recommend this to a friend.

Pros

  • Soothing (8)
  • Effective (6)
  • Smells/tastes great (5)
  • Healing (4)
  • Long lasting (3)

Cons

  • Not long-lasting (5)

Best Uses

  • Daily use (10)
  • Treat chapped lips (3)
    • Reviewer Profile:
    • Brand buyer (7)

Reviewed by 18 customers

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Displaying reviews 1-10

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4.0

Shiny Lips

By Jazz Fester

from Harahan, LA

About Me Budget Buyer

Verified Buyer

Pros

  • Long Lasting

Cons

    Best Uses

    • Daily Use

    Comments about It Cosmetics News Anchor Blue Vitality Lip Flush Butter Gloss:

    It dies what I needed it to do and that was make my lips a little shiny...

     
    3.0

    Not for me

    By love to look younger

    from Clive, IA

    About Me Brand Buyer

    Verified Buyer

    Pros

    • Soothing

    Cons

    • Bad Taste
    • Ineffective
    • Not Long-Lasting

    Best Uses

    • Daily Use

    Comments about It Cosmetics News Anchor Blue Vitality Lip Flush Butter Gloss:

    I usually love "It" products. I still do just not this one. It just did not do what I thought it would.

     
    2.0

    wanted to love

    By cat

    from anywhere, usa

    Verified Buyer

    Pros

      Cons

      • Not Long-Lasting

      Best Uses

        Comments about It Cosmetics News Anchor Blue Vitality Lip Flush Butter Gloss:

        With its many benefits i wanted to love this lip gloss particularly for the blue tint but i found myself constantly reapplying in my opinion more than normal. Returned

        (2 of 2 customers found this review helpful)

         
        4.0

        Pricey, but certainly unique

        By Igarden

        from AZ

        Verified Reviewer

        Pros

        • Effective
        • Healing
        • Long Lasting
        • Smells/Tastes Great
        • Soothing

        Cons

          Best Uses

          • Daily Use

          Comments about It Cosmetics News Anchor Blue Vitality Lip Flush Butter Gloss:

          I have tried other "blue" glosses, because they are fun, but so far this is the only one I will likely repurchase. I think this gloss is pricey, but it really is one of the highest quality glosses around. I love the texture of IT's glosses, and they do last longer than most...so I can't say the price is unfair. News Anchor Blue gives lips a sort of "crystallized" look, which is unique and lovely. It doesn't look remotely "blue" on my lips...if applied heavily it makes my lips look berry-toned. I definitely "get" the whitening teeth illusion. I do have very white teeth, but they're not "veneer/denture" white. This color seems to bring out the white (just like putting blue in white laundry). I think people who feel lip color make their teeth look yellow will love this gloss, because you can wear the color you want, and the blue tones offset the yellow. This is nice and moisturizing, not sticky, long lasting, and it has a subtle vanilla taste and scent. I dislike heavily flavored and scented glosses, and this does not bother me at all. In addition to "blue" lips, I have blue eyedrops I use on allergy days to enhance the whites in my eyes. It really works!

           
          1.0

          Not All That

          By dsayz

          from nor cal

          About Me Brand Buyer

          Verified Reviewer

          Pros

          • Smells/Tastes Great

          Cons

          • Ineffective

          Best Uses

            Comments about It Cosmetics News Anchor Blue Vitality Lip Flush Butter Gloss:

            Great if you want to pay a lot for something that smells good. Otherwise, forget it making your teeth look whiter. It doesn't. It goes on clear. Stick to red lipstick with blue undertones. This is a waste of money.

            (1 of 1 customers found this review helpful)

             
            4.0

            Great Formula!

            By Kissy

            from Keene, NH

            About Me Brand Buyer

            Verified Buyer

            Pros

            • Smells/Tastes Great

            Cons

            • Not Long-Lasting

            Best Uses

            • Makes Teeth Look Whiter

            Comments about It Cosmetics News Anchor Blue Vitality Lip Flush Butter Gloss:

            I got this product after seeing a few you tube beauty bloggers recommending it- I was not disapointed with the formula- it is great- it is very gooey which I love and it lasts about 30 minutes to an hour depending on what you're doing/ eating/ how much you talk. Pair it over a blueish tone red matte lippy and you won't regret it

            (1 of 1 customers found this review helpful)

             
            4.0

            Such fun lip stuffs!

            By M.knows!

            from Near Chicago, Illinois

            About Me Brand Buyer

            Verified Buyer

            Pros

            • Mulituse
            • Soothing

            Cons

            • Pricey

            Best Uses

            • Daily Use

            Comments about It Cosmetics News Anchor Blue Vitality Lip Flush Butter Gloss:

            It is It! I really love this product. I got it for me, liked it so much that I thought it would make great gifts for friends and family! Now there are more fans :)

            (1 of 2 customers found this review helpful)

             
            4.0

            great stuff

            By makeup lover

            from chicago, il

            Verified Buyer

            Pros

            • Effective
            • Soothing

            Cons

            • Not Long-Lasting

            Best Uses

            • Daily Use

            Comments about It Cosmetics News Anchor Blue Vitality Lip Flush Butter Gloss:

            I was recently introduced to IT cosmetics, & I really love the line. This is the 1st gloss I've tried from them &the feel is super smooth. It isn't as sticky or thick as some other brands but it also doesn't have tons of staying power. It does fine for normal wear but eating/drinking takes it off pretty quickly. Since it goes on so well I don't mind reapplying so that doesn't bother me much.

            (0 of 1 customers found this review helpful)

             
            5.0

            Love this stuff

            By tekmuse

            from Salt Lake City UT

            About Me Budget Buyer

            Pros

            • Effective
            • GOES ON SMOOTH
            • Healing
            • Hydrates
            • Long Lasting
            • Soothing

            Cons

              Best Uses

              • Daily Use

              Comments about It Cosmetics News Anchor Blue Vitality Lip Flush Butter Gloss:

              I received this as a free gift from Ulta and was a little hesitant at first due to the blue look to it. But I love it now. I am allergic to lipstick and most lip gloss is so goopy and sticky. This is amazing stuff, looks good, doesn't taste weird and really makes my lips and teeth look awesome.

              (1 of 2 customers found this review helpful)

               
              5.0

              The perfect gloss

              By For the love of make-up

              from Mpls., MN

              About Me Brand Buyer

              Verified Buyer

              Pros

              • Healing
              • Smells/Tastes Great
              • Soothing

              Cons

                Best Uses

                • Daily Use
                • Treat Chapped Lips

                Comments about It Cosmetics News Anchor Blue Vitality Lip Flush Butter Gloss:

                Keeps your lips soft and supple. Love,Love,Love!!!

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                Q&A

                Product Q&A

                Do you have questions about this product?

                Get answers from in-house experts.

                4 Questions | 4 Answers
                Displaying questions 1-4
                • Q:

                  Does it actually appear blue on your lips?
                  Asked on 12/27/2014 by Erin

                  1 answer

                  • Brand Expert

                    A:

                    Hi!! Thank you for your question!!!! We are more than happy to assist you with this today!! This gloss does not appear blue on the lips - it will appear as a clear gloss with a slight shine to IT!!!

                    XOXO

                    Answered on 12/30/2014 by Brand Expert from IT Cosmetics
                • Q:

                  I read this product is anti cruelty; are all IT products anti cruelty?
                  Asked on 8/10/2014 by Plain & simple from Chicago IL

                  1 answer

                  • Staff Expert

                    A:

                    From IT Cosmetics: "We have never and will never test any of our products on animals. We are certified by PETA as a Cruelty Free Company."

                    Answered on 8/15/2014 by Staff Expert from ULTA.com
                • Q:

                  Is it very shiny, I am looking for super gloss.
                  Also how dose it look on the lipstic?
                  Dose it less for a long time?
                  Asked on 6/21/2014 by joanna from macomb, mI

                  1 answer

                  • Staff Expert

                    A:

                    This product features high shine and a long lasting formula. This gloss looks lovely whether worn alone or over lipstick!

                    Answered on 6/23/2014 by Staff Expert from ULTA.com
                • Q:

                  Where is this product made?
                  Asked on 3/18/2014 by J from Winter Park, FL

                  1 answer

                  • Staff Expert

                    A:

                    This product is made in the USA.

                    Answered on 3/19/2014 by Staff Expert from ULTA.com
                Displaying questions 1-4

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