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It CosmeticsFeel The Moment Anti-Aging Ultra Hydrating Sensory Awakening Primer Serum

It Cosmetics

Feel The Moment Anti-Aging Ultra Hydrating Sensory Awakening Primer Serum

Item #: 2269908 Size: 1.0 oz

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Why did IT Cosmetics create this product: To create a product that transplants you to the sanctuary of a spa from the first time you use this product. They want you to be relish in the moment and experience a truly balancing experience with each application. They also wanted to make sure that this spa primer was formulated with anti-aging ingredients, and has been clinically-proven to hydrate and treat the skin.

What is it: It's your Spa in a Bottle! This anti-aging, sensory awakening primer serum provide instant hydration to the skin. Formulated with good for you ingredients, means long-term, clinically proven treatment benefits in one easy step.

Who is it for: This product is formulate for anyone who wants to treat and nourish their skin with anti-aging, good for your ingredients! Anyone who wants to have a sensory, spa experience in the comfort of their own home! Anyone who wants to feel invigorated by their skin care!

Why is it different: Developed with plastic surgeons, Feel The Moment Anti-Aging Ultra Hydrating Sensory Awakening Primer Serum is a true sensory spa experience in a bottle! Caviar extract, hydrolyzed collagen, hyaluronic acid, peptides and silk all work to nourish, hydrate, prep and prime the skin, while vitamins A, C & E, deep ocean water, argan, jojoba and avocado oil infusions mean skin stays soft, supple and younger looking! Plus balancing essential oils allow you to take a deep breath and start your day and your skin off right!

Paraben free, cruelty free.
Apply Feel The Moment Anti-Aging Ultra Hydrating Sensory Awakening Primer Serum over moisturizer or clean skin before makeup application for a perfectly poreless, ultra-hydrating, airbrushed skin results. A small amount is sufficient for your entire face, neck and décolleté; allow 1-2 minutes to dry before applying makeup. For the ultimate SPA IN A BOTTLE balancing experience take a relaxing deep breath in during application and FEEL THE MOMENT experiencing the aromatics of the essential oils as well as the soothing and calming experience of pampering your skin. Feel The Moment can also be worn as your daily moisturizer or over the top of your night creams to maximize results.

Beauty tips: Take a deep breath to experience the stress relieving aromas. Massage into the back of the neck, earlobes, and temples for a sensory awakening experience.
Cyclopentasiloxane, Dimethicone, Cedrus Atlantica Bark Oil, Citrus Aurantium Dulcis (Orange) Peel Oil, Eucalyptus Globulus Leaf Oil, Eugenia Caryophyllus (Clove) Leaf Oil, Lavandula Angustifolia (Lavender) Oil, Diisostearyl Malate, Aluminum Hydroxide, Camellia Sinensis Leaf Extract, Ascorbic Acid, Niacinamide, Tocopheryl Acetate, Glycyrrhiza Glabra (Licorice) Root Extract, Olea Europaea (Olive) Fruit Oil, Sodium Hyaluronate, Adenosine, Algae Extract, Anthemis Nobilis Flower Oil, Arbutin, Argania Spinosa Kernel Oil, Betula Alba Bark Extract, Caviar Extract, Chamomilla Recutita (Matricaria) Flower Extract, Citrus Grandis (Grapefruit) Peel Extract, Cucumis Sativus (Cucumber) Fruit Extract, Curcuma Longa (Turmeric) Root Extract, Glycerin, Glycine Soja (Soybean) Sprout Extract, Hydrogenated Jojoba Oil, Hydrolyzed Collagen, Hydrolyzed Silk, Illite, Mangifera Indica (Mango) Seed Butter, Mica, Orbignya Oleifera Seed Oil, Perfluorodecalin, Persea Gratissima (Avocado) Oil, Retinol, Scutellaria Baicalensis Root Extract, Sea Water, Ubiquinone, Vitis Vinifera (Grape) Seed Oil, Water, Aloe Ferox Leaf Extract, Arctium Lappa Root Extract, Artemisia Princeps Leaf Extract, Bambusa Vulgaris Extract, Butylene Glycol, Cholesteryl Oleyl Carbonate, Cimicifuga Racemosa Root Extract, Dextrin, Hydrolyzed Hibiscus Esculentus Extract, Lecithin, Platinum Powder, Polysorbate 80, Pueraria Lobata Root Extract, Punica Granatum Fruit Extract, Sophora Angustifolia Root Extract, Achillea Millefolium Extract, Alchemilla Vulgaris Extract, Allium Sativum (Garlic) Bulb Extract, Arctium Majus Root Extract, Arnica Montana Flower Extract, C12-15 Alkyl Benzoate, Caffeine, Ceramide 2, Ceramide 3, Chamomilla Recutita (Matricaria) Flower/Leaf Extract, Cholesteryl Chloride, Cholesteryl Nonanoate, Citrus Grandis (Grapefruit) Fruit Extract, Hedera Helix (Ivy) Extract, Hydrogenated Vegetable Oil, Lamium Album Flower Extract, Magnolia Kobus Bark Extract, Malva Sylvestris (Mallow) Extract, Melissa Officinalis Leaf Extract, Mentha Piperita (Peppermint) Leaf Extract, Nasturtium Officinale Extract, Palmitoyl Oligopeptide, Palmitoyl Tetrapeptide-7, Paullinia Cupana Seed Extract, Peg-10 Rapeseed Sterol, Squalane, Pinus Palustris Leaf Extract, Polysorbate 20, Primula Veris Extract, Propolis Extract, Propylene Glycol Laurate, Propylene Glycol Stearate, Ptychopetalum Olacoides Bark Extract, Rosmarinus Officinalis (Rosemary) Leaf Extract, Salix Alba (Willow) Bark Extract, Sorbitan Laurate, Thujopsis Dolabrata Branch Extract, Tribehenin, Veronica Officinalis Flower/Leaf/Stem Extract. May Contain: Red 6 (CI 15850), Yellow 5 Lake (CI 19140).

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Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
It CosmeticsFeel The Moment Anti-Aging Ultra Hydrating Sensory Awakening Primer Serum
 
4.5

(based on 119 reviews)

92%

of respondents would recommend this to a friend.

Pros

  • Easy to apply (89)
  • Smooth (86)
  • Lightweight (66)
  • Long lasting (49)
  • Blends well (41)

Cons

  • Doesn't work (5)
  • Heavy (5)

Best Uses

  • Everyday (73)
  • All skin types (43)
  • Sensitive skin (39)
  • Going out (21)
  • Travel (18)
    • Reviewer Profile:
    • Natural style (54), Classic style (42), Trendy style (11)
    • Skin Tone:
    • Fair (59), Medium (45), Deep (5)

Reviewed by 119 customers

Displaying reviews 1-10

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4.0

Awesome!!!

By Joy

from Virginia Beach, VA

About Me Natural Style

Verified Buyer

Pros

  • Blends Well
  • Easy To Apply
  • Lightweight
  • Smooth

Cons

    Best Uses

    • All Skin Types

    Comments about It Cosmetics Feel The Moment Anti-Aging Ultra Hydrating Sensory Awakening Primer Serum:

    Although it hasn't been a week since I had this product, I think it's great so far. Especially for someone who has dry skin. I recommend that you wait a few minutes before putting on makeup.

    • Skin Tone:
    • Medium
     
    4.0

    Makes my skin feel great

    By xylia1225

    from Buffalo, NY

    About Me Classic Style

    Verified Buyer

    Pros

    • Easy To Apply
    • Noncomedogenic
    • Smells Great
    • Smooth

    Cons

      Best Uses

      • All Skin Types
      • Everyday
      • Sensitive Skin
      • Travel

      Comments about It Cosmetics Feel The Moment Anti-Aging Ultra Hydrating Sensory Awakening Primer Serum:

      This serum really makes my skin feel great. It's cold and dry right now and my skin has been feeling it. This serum totally revitalizes my skin and makes it feel plump and healthy and hydrated-but not greasy! It also works great as a primer, my makeup lasts really well on top of it.

      • Skin Tone:
      • Fair
       
      2.0

      Oil Slick

      By Sam loves dogs

      from Sarasota Florida

      About Me Natural Style

      Verified Buyer

      Pros

      • Hydrating

      Cons

      • Heavily Fragranced
      • Very Oily Feeling

      Best Uses

        Comments about It Cosmetics Feel The Moment Anti-Aging Ultra Hydrating Sensory Awakening Primer Serum:

        I was excited to try this on the recommendation of the Utla sales person. Despite having very dry skin this product was too oily and heavily fragranced for me to use. It gave me an allergic response. I also found my makeup did not last with this product even tho I gave it some absorbtion time before applying the makeup.

        • Skin Tone:
        • Fair
         
        5.0

        Amazing Serum!

        By Jan

        from Phoenix, AZ

        About Me Natural Style

        Verified Buyer

        Pros

        • Blends Well
        • Easy To Apply
        • Lightweight
        • Smooth

        Cons

          Best Uses

          • All Skin Types
          • Everyday
          • Sensitive Skin
          • Travel

          Comments about It Cosmetics Feel The Moment Anti-Aging Ultra Hydrating Sensory Awakening Primer Serum:

          I use the serum on my face and neck before I go to bed every night, and my skin is so soft. I love that this is anti-aging and very hydrating for my skin.

          • Skin Tone:
          • Medium
           
          5.0

          love it

          By sam

          from wv

          About Me Natural Style

          Verified Buyer

          Pros

            Cons

              Best Uses

              • Before foundation

              Comments about It Cosmetics Feel The Moment Anti-Aging Ultra Hydrating Sensory Awakening Primer Serum:

              before foundation on clean dry skin.
              gentle for sensitive skin.

              • Skin Tone:
              • Fair
               
              5.0

              I love, love, love this product !

              By Lilliesyaya

              from Shreveport, LA

              About Me Classic Style

              Verified Buyer

              Pros

              • Easy To Apply
              • Long Lasting
              • Smooth

              Cons

                Best Uses

                • Everyday

                Comments about It Cosmetics Feel The Moment Anti-Aging Ultra Hydrating Sensory Awakening Primer Serum:

                I use this primer everyday ! I love it ! The transformation in my skin has been incredible ! I love It products but had never looked at their primers. The smell is wonderful and my foundation goes on flawlessly. I have gotten compliments on my complexion since I started using "feel the moment" primer. Don't let the consistency scare you away because you will be missing out on a great product with a non traditional approach to a primer.

                • Skin Tone:
                • Fair
                 
                2.0

                Not in love

                By Miss Melanie

                from Harrisonburg, Va

                About Me Natural Style

                Verified Buyer

                Pros

                • Easy To Apply
                • Noncomedogenic

                Cons

                • Clumpy
                • Heavy
                • Ineffective

                Best Uses

                  Comments about It Cosmetics Feel The Moment Anti-Aging Ultra Hydrating Sensory Awakening Primer Serum:

                  It isn't smoothing my skin as much as I feel like a primer should. My skin is also suddenly really dry and flaky. I started using a new foundation at the same time though, so I'm not sure which product is the culprit.

                  • Skin Tone:
                  • Fair
                   
                  5.0

                  Fountain of Youth in a small bottle

                  By Linda the makeup junkie

                  from TA

                  About Me Trendy Style

                  Verified Buyer

                  Pros

                  • A little goes a long way
                  • Allows You Use Foundation
                  • Easy To Apply
                  • High Quality Ingredients
                  • Instantly Softens Skin
                  • It Feels Great On Skin
                  • It Smells Great
                  • Lightweight
                  • Makeup Glides On Easier
                  • Noncomedogenic
                  • Non-Greasy
                  • Silky And Smooth
                  • Softens fine lines

                  Cons

                    Best Uses

                    • All Skin Types
                    • Everyday

                    Comments about It Cosmetics Feel The Moment Anti-Aging Ultra Hydrating Sensory Awakening Primer Serum:

                    I use this as a primer and layer my foundation, concealer, and powder on top. It really makes a huge difference in the appearance of my makeup. I'm 40 years old and I've found the perfect product after testing out others. This product streamlines my beauty routine because I don't have to carry a bottle of serum, a bottle of eye cream, a tube of moisturizer, and a tube of face primer! Yay!

                    • Skin Tone:
                    • Medium
                     
                    5.0

                    Nice feel on skin

                    By LuvFla

                    from Naples,FL

                    About Me Classic Style

                    Verified Buyer

                    Pros

                    • Easy To Apply
                    • Lightweight
                    • Smooth

                    Cons

                      Best Uses

                      • All Skin Types

                      Comments about It Cosmetics Feel The Moment Anti-Aging Ultra Hydrating Sensory Awakening Primer Serum:

                      Helps with applying foundation.

                      • Skin Tone:
                      • Fair

                      (0 of 3 customers found this review helpful)

                       
                      4.0

                      Feels Good

                      By Wonder Woman

                      from Milwaukee, WI

                      About Me Classic Style

                      Verified Buyer

                      Pros

                      • Easy To Apply
                      • Lightweight
                      • Smooth

                      Cons

                        Best Uses

                        • All Skin Types
                        • Everyday

                        Comments about It Cosmetics Feel The Moment Anti-Aging Ultra Hydrating Sensory Awakening Primer Serum:

                        I switched from Bareskin as it was just too heavy for my age or skin, I don't now which. This is suppose to be the primer for IT cosmetics, so we shall see.

                        • Skin Tone:
                        • Deep

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                        Q&A

                        Product Q&A

                        Do you have questions about this product?

                        Get answers from in-house experts.

                        27 Questions | 27 Answers
                        Displaying questions 1-10Previous | Next »
                        • Q:

                          I was wondering, will this primer make me more oily if I have a oily face ?
                          Asked on 1/4/2016 by daisy from Washington,US

                          1 answer

                          • Brand Expert

                            A:

                            Hi
                            This primer is best for those without oily skin - for those with oily skin we recommend the No 50!
                            XOXO

                            Answered on 1/5/2016 by Brand Expert from IT Cosmetics
                        • Q:

                          Hi can I use this daily as a primer...as my skin needs the extra help through the winter I am 48 and get injections and they leave my skin dry this season please advise. .going to ULTA tomorrow
                          Asked on 12/20/2015 by Jodi from pittsburgh

                          1 answer

                          • Brand Expert

                            A:

                            Hi
                            Yes, you can absolutely use this as your daily primer.
                            XOXO

                            Answered on 12/23/2015 by Brand Expert from IT Cosmetics
                        • Q:

                          Hello, I have many of your products and adore them all. I just recently bought the Feel the Moment primer- I love the hydration I get with it but I am worried it may make me break out because it's not oil free. Is this product non- comedogenic?
                          Asked on 12/8/2015 by Katie from Dallas, TX

                          1 answer

                          • Brand Expert

                            A:

                            Hi
                            We are so happy to hear that you are loving the Feel the Moment Primer. All of our products are designed for those with sensitive skin and made with good for you hydrating oils.
                            XOOX

                            Answered on 12/9/2015 by Brand Expert from IT Cosmetics
                        • Q:

                          Hi! I just recently switched over to your products! I am looking for a new primer.. I am using NYX HD primer.. I have oily skin but dry patches around my nose and mouth and around my eyes.. I want something that will hold my makeup in place, not make it look cakey Or cracked! So far I like your products but my makeup is cracking in some areas on my face.. Hoping you can help! I'm using bye bye redness, cc your skin but better, and celebration foundation illumination!
                          Asked on 11/29/2015 by Hannah from Virginia

                          1 answer

                          • Brand Expert

                            A:

                            Hello
                            \We are more than happy to help you with this today! Both of our primers are amazing. They each stand alone to treat and prime your skin. Many of the IT Girls tell us that they use them on different days for different reasons.

                            · No 50 Primer – this is a great every day primer. With the more than 50 key ingredients, your skin will be supple and luminous all day while being treated by the best anti-aging powerhouse ingredients.
                            · Feel the Moment Spa Primer – this is the go-to primer when your skin needs that extra moisture and your spirit needs that extra boost. You get the benefit of aromatherapy from the orange peel oil, lavender oil, and eucalyptus while your skin is deeply hydrated. In fact, in a clinical study after 10 minutes of wear, 88% of subjects showed a clinically measured increase in skin hydration.

                            Our products are all formulated to work together but when it comes to primer, you can really choose either each day, depending on your skin. (Some of us use one under our makeup and the other at night because they make our skin feel so good and we know they are doing great things for our skin!)
                            We hope this helps!

                            XOXO

                            Answered on 11/30/2015 by Brand Expert from IT Cosmetics
                        • Q:

                          I love It cosmetics! I asked an Ulta consultant on the best primer to help with my oily skin, large pores and that would have anti-aging benefits. He advised me to try this products because it would help with my issues. I have used about 1/2 the bottle but I feel like it doesn't help with my oil control. I don't want to stop using it because it does make my skin feel smooth, could I use it at night instead? What other primers do you have to help w/my issues?
                          Asked on 11/23/2015 by ajb828502 from NY

                          1 answer

                          • Brand Expert

                            A:

                            Hi
                            We are more than happy to help you with this today and we are so glad you are loving your IT! The primer is amazing but will not help with oil. We don't really have a primer that controls oil but we do recommend using a finishing powder like our bye bye pores in order to help with oil.
                            XOXO

                            Answered on 11/25/2015 by Brand Expert from IT Cosmetics
                        • Q:

                          Good for dry skin? Does it transfer to clothing or bedding at night and does it require moisturizer first?
                          Asked on 11/19/2015 by Tree from North pt

                          1 answer

                          • Brand Expert

                            A:

                            Hi
                            This is great for dry skin. As long as you let it dry - it does not transfer.
                            XOXO

                            Answered on 11/20/2015 by Brand Expert from IT Cosmetics
                        • Q:

                          Can this product replace a daily lotion?
                          Asked on 11/18/2015 by Meaghan from Boston, MA

                          1 answer

                          • Brand Expert

                            A:

                            Hi
                            Thank you for your interest in our Primer. Yes, you can absolutely use this in place of your daily lotion/moisturizer.
                            XOXO

                            Answered on 11/18/2015 by Brand Expert from IT Cosmetics
                        • Q:

                          Hi, I have dark circles and use Bye Bye Under Eye but after a few hours, it starts to cake and you can see my wrinkles. It's not the product because it happens with other concealers. I'm sure it's my under eyes. I've tried creams but then it makes the concealer cake more. Will this product help make my concealer stay on smooth and not cake so much?
                          Asked on 8/29/2015 by Coco from Chicago, IL

                          1 answer

                          • Brand Expert

                            A:

                            Hello!
                            Thank you for your question and for your interest in our product. We are so sorry to hear that this is happening with your concealer. Using a primer first is always beneficial in helping the concealer and foundation not to cake.

                            We can also recommend using less product as the more you use, the more cakey it looks!

                            Hope this is helpful!

                            XOXO

                            Answered on 8/31/2015 by Brand Expert from IT Cosmetics
                        • Q:

                          I just purchased the feel the moment primer serum, the bye bye redness, the my sculpted face,and the illuminating celebration powder foundation. In what order do I apply the products? Does the bye bye redness go on before primer serum ? Or the other way around ?
                          Thank you, Lisa P.
                          Asked on 6/30/2015 by Lisa from Missouri

                          1 answer

                          • Brand Expert

                            A:

                            Hi Lisa!
                            Thank you for your question! We are so glad to hear that you purchased so many of our great products! That makes us so happy! You would do the primer, bye bye redness, foundation and then my sculpted face!
                            XOXO

                            Answered on 7/1/2015 by Brand Expert from IT Cosmetics
                        • Q:

                          Hi, I have dehydrated combination skin with with my t-zone being a bit oily with dry patches and also my cheeks have dry patches. Will this product be good for me or will it make my t-zone more oily? Also will this cause me to break out?
                          Asked on 6/17/2015 by Alma from California

                          1 answer

                          • Brand Expert

                            A:

                            Hi
                            thank you for your question and for your interest in our product! We are more than happy to help you with this today!

                            this product is truly amazing but it could make your t-zone appear more oily for sure.

                            We would recommend using our NO 50 Primer instead as this is more hydrating and less oily. All of our products are designed for those who have sensitive skin!

                            XOXO

                            Answered on 6/18/2015 by Brand Expert from IT Cosmetics
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