ULTA
  • Home
  • / Makeup
  • / Face
  • / Face Primer
  • / Feel The Moment Anti-Aging Ultra Hydrating Sensory Awakening Primer Serum
It Cosmetics Feel The Moment Anti-Aging Ultra Hydrating Sensory Awakening Primer Serum

It Cosmetics

Feel The Moment Anti-Aging Ultra Hydrating Sensory Awakening Primer Serum

Item #: 2269908 Size: 1.0 oz

Ask a Question
Why did IT Cosmetics create this product: To create a product that transplants you to the sanctuary of a spa from the first time you use this product. They want you to be relish in the moment and experience a truly balancing experience with each application. They also wanted to make sure that this spa primer was formulated with anti-aging ingredients, and has been clinically-proven to hydrate and treat the skin.

What is it: It's your Spa in a Bottle! This anti-aging, sensory awakening primer serum provide instant hydration to the skin. Formulated with good for you ingredients, means long-term, clinically proven treatment benefits in one easy step.

Who is it for: This product is formulate for anyone who wants to treat and nourish their skin with anti-aging, good for your ingredients! Anyone who wants to have a sensory, spa experience in the comfort of their own home! Anyone who wants to feel invigorated by their skin care!

Why is it different: Developed with plastic surgeons, Feel The Moment Anti-Aging Ultra Hydrating Sensory Awakening Primer Serum is a true sensory spa experience in a bottle! Caviar extract, hydrolyzed collagen, hyaluronic acid, peptides and silk all work to nourish, hydrate, prep and prime the skin, while vitamins A, C & E, deep ocean water, argan, jojoba and avocado oil infusions mean skin stays soft, supple and younger looking! Plus balancing essential oils allow you to take a deep breath and start your day and your skin off right!

Paraben free, cruelty free.
Apply Feel The Moment Anti-Aging Ultra Hydrating Sensory Awakening Primer Serum over moisturizer or clean skin before makeup application for a perfectly poreless, ultra-hydrating, airbrushed skin results. A small amount is sufficient for your entire face, neck and décolleté; allow 1-2 minutes to dry before applying makeup. For the ultimate SPA IN A BOTTLE balancing experience take a relaxing deep breath in during application and FEEL THE MOMENT experiencing the aromatics of the essential oils as well as the soothing and calming experience of pampering your skin. Feel The Moment can also be worn as your daily moisturizer or over the top of your night creams to maximize results.

Beauty tips: Take a deep breath to experience the stress relieving aromas. Massage into the back of the neck, earlobes, and temples for a sensory awakening experience.
Cyclopentasiloxane, Dimethicone, Cedrus Atlantica Bark Oil, Citrus Aurantium Dulcis (Orange) Peel Oil, Eucalyptus Globulus Leaf Oil, Eugenia Caryophyllus (Clove) Leaf Oil, Lavandula Angustifolia (Lavender) Oil, Diisostearyl Malate, Aluminum Hydroxide, Camellia Sinensis Leaf Extract, Ascorbic Acid, Niacinamide, Tocopheryl Acetate, Glycyrrhiza Glabra (Licorice) Root Extract, Olea Europaea (Olive) Fruit Oil, Sodium Hyaluronate, Adenosine, Algae Extract, Anthemis Nobilis Flower Oil, Arbutin, Argania Spinosa Kernel Oil, Betula Alba Bark Extract, Caviar Extract, Chamomilla Recutita (Matricaria) Flower Extract, Citrus Grandis (Grapefruit) Peel Extract, Cucumis Sativus (Cucumber) Fruit Extract, Curcuma Longa (Turmeric) Root Extract, Glycerin, Glycine Soja (Soybean) Sprout Extract, Hydrogenated Jojoba Oil, Hydrolyzed Collagen, Hydrolyzed Silk, Illite, Mangifera Indica (Mango) Seed Butter, Mica, Orbignya Oleifera Seed Oil, Perfluorodecalin, Persea Gratissima (Avocado) Oil, Retinol, Scutellaria Baicalensis Root Extract, Sea Water, Ubiquinone, Vitis Vinifera (Grape) Seed Oil, Water, Aloe Ferox Leaf Extract, Arctium Lappa Root Extract, Artemisia Princeps Leaf Extract, Bambusa Vulgaris Extract, Butylene Glycol, Cholesteryl Oleyl Carbonate, Cimicifuga Racemosa Root Extract, Dextrin, Hydrolyzed Hibiscus Esculentus Extract, Lecithin, Platinum Powder, Polysorbate 80, Pueraria Lobata Root Extract, Punica Granatum Fruit Extract, Sophora Angustifolia Root Extract, Achillea Millefolium Extract, Alchemilla Vulgaris Extract, Allium Sativum (Garlic) Bulb Extract, Arctium Majus Root Extract, Arnica Montana Flower Extract, C12-15 Alkyl Benzoate, Caffeine, Ceramide 2, Ceramide 3, Chamomilla Recutita (Matricaria) Flower/Leaf Extract, Cholesteryl Chloride, Cholesteryl Nonanoate, Citrus Grandis (Grapefruit) Fruit Extract, Hedera Helix (Ivy) Extract, Hydrogenated Vegetable Oil, Lamium Album Flower Extract, Magnolia Kobus Bark Extract, Malva Sylvestris (Mallow) Extract, Melissa Officinalis Leaf Extract, Mentha Piperita (Peppermint) Leaf Extract, Nasturtium Officinale Extract, Palmitoyl Oligopeptide, Palmitoyl Tetrapeptide-7, Paullinia Cupana Seed Extract, Peg-10 Rapeseed Sterol, Squalane, Pinus Palustris Leaf Extract, Polysorbate 20, Primula Veris Extract, Propolis Extract, Propylene Glycol Laurate, Propylene Glycol Stearate, Ptychopetalum Olacoides Bark Extract, Rosmarinus Officinalis (Rosemary) Leaf Extract, Salix Alba (Willow) Bark Extract, Sorbitan Laurate, Thujopsis Dolabrata Branch Extract, Tribehenin, Veronica Officinalis Flower/Leaf/Stem Extract. May Contain: Red 6 (CI 15850), Yellow 5 Lake (CI 19140).

Details+

How to Use+

Ingredients+

Shipping & Coupon Restrictions+

Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
It CosmeticsFeel The Moment Anti-Aging Ultra Hydrating Sensory Awakening Primer Serum
 
4.6

(based on 153 reviews)

92%

of respondents would recommend this to a friend.

Pros

  • Easy to apply (119)
  • Smooth (114)
  • Lightweight (91)
  • Long lasting (64)
  • Blends well (56)

Cons

  • Heavy (7)
  • Doesn't work (5)
  • Causes breakouts (3)
  • Irritates skin (3)

Best Uses

  • Everyday (100)
  • All skin types (59)
  • Sensitive skin (55)
  • Going out (25)
  • Travel (22)
    • Reviewer Profile:
    • Natural style (73), Classic style (51), Trendy style (13)
    • Skin Tone:
    • Fair (79), Medium (57), Deep (5)

Reviewed by 153 customers

Displaying reviews 1-10

Back to top

Previous | Next »

 
5.0

I will buy this product again!

By Lunch time shopper

from Flower Mound, TX

Verified Buyer

Comments about It Cosmetics Feel The Moment Anti-Aging Ultra Hydrating Sensory Awakening Primer Serum:

Really delivers on moisture and very reasonably priced!

 
5.0

I like it feels and smells good

By shop girl

from florida

Verified Buyer

Comments about It Cosmetics Feel The Moment Anti-Aging Ultra Hydrating Sensory Awakening Primer Serum:

I am liking this product it also goes on nicely with make up feels moisturizing.

 
5.0

I Love This I Will Be Buying It Again

By Tam

from Charleston West Virginia

About Me Natural Style

Verified Buyer

Pros

  • Blends Well
  • Easy To Apply
  • Easy To Take-off
  • Good Pigmentation
  • Lightweight
  • Long Lasting
  • Natural Looking
  • Noncomedogenic
  • Smooth

Cons

    Best Uses

    • Everyday
    • Sensitive Skin

    Comments about It Cosmetics Feel The Moment Anti-Aging Ultra Hydrating Sensory Awakening Primer Serum:

    I have very dry skin most primer dries my face but this doesn't I Love It

    • Skin Tone:
    • Fair
     
    4.0

    So far loving it

    By Nikki

    from Ny

    About Me Natural Style

    Verified Buyer

    Pros

    • Blends Well
    • Easy To Apply
    • Lightweight
    • Natural Looking
    • Smooth

    Cons

      Best Uses

      • Everyday

      Comments about It Cosmetics Feel The Moment Anti-Aging Ultra Hydrating Sensory Awakening Primer Serum:

      Morning and night

      • Skin Tone:
      • Fair
       
      5.0

      Love this product

      By Fritz

      from Milwaukee

      About Me Natural Style

      Verified Buyer

      Pros

      • Easy To Apply
      • Lightweight
      • Long Lasting
      • Smooth

      Cons

        Best Uses

        • Everyday
        • Sensitive Skin

        Comments about It Cosmetics Feel The Moment Anti-Aging Ultra Hydrating Sensory Awakening Primer Serum:

        Leaves the skin feign soft and smooth.

        • Skin Tone:
        • Medium
         
        5.0

        I keep this product on hand at all times!

        By Odd

        from Va

        About Me Trendy Style

        Verified Buyer

        Pros

        • Easy To Apply
        • Smooth

        Cons

          Best Uses

          • All Skin Types

          Comments about It Cosmetics Feel The Moment Anti-Aging Ultra Hydrating Sensory Awakening Primer Serum:

          I mix one drop with my moisturizer every day...I always apply right before applying my foundation because it seems to make it glide on! My mom and I are huge fans of it cosmetics and this magic serum!

          • Skin Tone:
          • Fair
           
          5.0

          Softest skin ever

          By Foxy

          from Hampshire IL

          About Me Natural Style

          Verified Buyer

          Pros

          • Easy To Apply
          • Lightweight
          • Noncomedogenic
          • Smooth

          Cons

            Best Uses

            • All Skin Types
            • Everyday
            • Sensitive Skin

            Comments about It Cosmetics Feel The Moment Anti-Aging Ultra Hydrating Sensory Awakening Primer Serum:

            I use this at night after I wash my face then I top with IT cosmetic Confidence in a Cream. I love the way my skin feels afterwards and let the products work during my sleep. Amazing product.

            • Skin Tone:
            • Fair
             
            5.0

            This is the 2nd bottle I've purchased. I absolutely love it

            By Sue

            from Bronx New York

            About Me Natural Style

            Verified Buyer

            Pros

            • Blends Well
            • Easy To Apply
            • Lightweight

            Cons

              Best Uses

              • Everyday
              • Sensitive Skin

              Comments about It Cosmetics Feel The Moment Anti-Aging Ultra Hydrating Sensory Awakening Primer Serum:

              I moisturize and then put the serum on. Wait a few minutes and apply my makeup

              • Skin Tone:
              • Fair
               
              5.0

              Wonderful product

              By Bella0205

              from Saint Johns, Michigan

              About Me Natural Style

              Verified Buyer

              Pros

              • Easy To Apply
              • Lightweight
              • Noncomedogenic
              • Smooth

              Cons

                Best Uses

                • All Skin Types
                • Everyday

                Comments about It Cosmetics Feel The Moment Anti-Aging Ultra Hydrating Sensory Awakening Primer Serum:

                Love this product. Goes on smooth and really moisturize the skin

                • Skin Tone:
                • Medium
                 
                5.0

                Will continue buying

                By Redface

                from Kentucky

                About Me Natural Style

                Verified Buyer

                Pros

                • Easy To Apply
                • Lightweight
                • Noncomedogenic

                Cons

                  Best Uses

                  • All Skin Types
                  • Sensitive Skin

                  Comments about It Cosmetics Feel The Moment Anti-Aging Ultra Hydrating Sensory Awakening Primer Serum:

                  I apply this to my clean face mirning and night. Have sensitive skin and rosacea. No break out and supper smooth skin. Just bought 3rd bottle. Just wish it was bigger.

                  • Skin Tone:
                  • Fair

                  Displaying reviews 1-10

                  Back to top

                  Previous | Next »

                  Q&A

                  Product Q&A

                  Do you have questions about this product?

                  Get answers from in-house experts.

                  32 Questions | 32 Answers
                  Displaying questions 1-10Previous | Next »
                  • Q:

                    I use the It Moisture Cream...do I use this product under or over the moisture cream?
                    Asked on 5/24/2016 by bjhayes from Arizona

                    1 answer

                    • Brand Expert

                      A:

                      Hi there! That is a great question asked by many of our IT Girls! We suggest using our primer serum on top of Confidence in a Cream to lock in moisture and maximize results. Hope that helps! XOXO

                      Answered on 5/24/2016 by Brand Expert from IT Cosmetics
                  • Q:

                    what is the shelf life of this product?
                    Asked on 5/17/2016 by beauty addict from US

                    1 answer

                    • Brand Expert

                      A:

                      Hi, we're happy to help! This product is good for up to a year once opened and 3 years unopened. XO

                      Answered on 5/18/2016 by Brand Expert from IT Cosmetics
                  • Q:

                    Can I use this in place of my regular serum? Or is it strictly a primer? Just wanted to know because usually I apply my serum UNDER moisturizer so that confused me a bit that it says to apply it over moisturizer
                    Asked on 3/10/2016 by Veronica from melrose, ma

                    1 answer

                    • Brand Expert

                      A:

                      Great question! I know the order of application can be confusing at times. You can use this in place of your serum. This is a primer and serum in one so you are getting the effects of both products in one! And yes, the best way to apply is to apply the serum under your moisturizer so keep doing what you are doing!

                      XOXO

                      Answered on 3/11/2016 by Brand Expert from IT Cosmetics
                  • Q:

                    Is this something you could use as a night serum or is it strictly used before makeup?
                    Asked on 2/27/2016 by ajb828502 from NY

                    1 answer

                    • Brand Expert

                      A:

                      Great question! You can absolutely use the primer serum as a nighttime serum.
                      XOXO

                      Answered on 2/29/2016 by Brand Expert from IT Cosmetics
                  • Q:

                    Is it ok to use on eyelids or do re
                    commend another
                    Asked on 2/20/2016 by Mae from Montverde, fl

                    1 answer

                    • Brand Expert

                      A:

                      Hi
                      We recommend using the No 50 primer over this on the eye lids.
                      XOXO

                      Answered on 2/22/2016 by Brand Expert from IT Cosmetics
                  • Q:

                    I was wondering, will this primer make me more oily if I have a oily face ?
                    Asked on 1/4/2016 by daisy from Washington,US

                    1 answer

                    • Brand Expert

                      A:

                      Hi
                      This primer is best for those without oily skin - for those with oily skin we recommend the No 50!
                      XOXO

                      Answered on 1/5/2016 by Brand Expert from IT Cosmetics
                  • Q:

                    Hi can I use this daily as a primer...as my skin needs the extra help through the winter I am 48 and get injections and they leave my skin dry this season please advise. .going to ULTA tomorrow
                    Asked on 12/20/2015 by Jodi from pittsburgh

                    1 answer

                    • Brand Expert

                      A:

                      Hi
                      Yes, you can absolutely use this as your daily primer.
                      XOXO

                      Answered on 12/23/2015 by Brand Expert from IT Cosmetics
                  • Q:

                    Hello, I have many of your products and adore them all. I just recently bought the Feel the Moment primer- I love the hydration I get with it but I am worried it may make me break out because it's not oil free. Is this product non- comedogenic?
                    Asked on 12/8/2015 by Katie from Dallas, TX

                    1 answer

                    • Brand Expert

                      A:

                      Hi
                      We are so happy to hear that you are loving the Feel the Moment Primer. All of our products are designed for those with sensitive skin and made with good for you hydrating oils.
                      XOOX

                      Answered on 12/9/2015 by Brand Expert from IT Cosmetics
                  • Q:

                    Hi! I just recently switched over to your products! I am looking for a new primer.. I am using NYX HD primer.. I have oily skin but dry patches around my nose and mouth and around my eyes.. I want something that will hold my makeup in place, not make it look cakey Or cracked! So far I like your products but my makeup is cracking in some areas on my face.. Hoping you can help! I'm using bye bye redness, cc your skin but better, and celebration foundation illumination!
                    Asked on 11/29/2015 by Hannah from Virginia

                    1 answer

                    • Brand Expert

                      A:

                      Hello
                      \We are more than happy to help you with this today! Both of our primers are amazing. They each stand alone to treat and prime your skin. Many of the IT Girls tell us that they use them on different days for different reasons.

                      · No 50 Primer – this is a great every day primer. With the more than 50 key ingredients, your skin will be supple and luminous all day while being treated by the best anti-aging powerhouse ingredients.
                      · Feel the Moment Spa Primer – this is the go-to primer when your skin needs that extra moisture and your spirit needs that extra boost. You get the benefit of aromatherapy from the orange peel oil, lavender oil, and eucalyptus while your skin is deeply hydrated. In fact, in a clinical study after 10 minutes of wear, 88% of subjects showed a clinically measured increase in skin hydration.

                      Our products are all formulated to work together but when it comes to primer, you can really choose either each day, depending on your skin. (Some of us use one under our makeup and the other at night because they make our skin feel so good and we know they are doing great things for our skin!)
                      We hope this helps!

                      XOXO

                      Answered on 11/30/2015 by Brand Expert from IT Cosmetics
                  • Q:

                    I love It cosmetics! I asked an Ulta consultant on the best primer to help with my oily skin, large pores and that would have anti-aging benefits. He advised me to try this products because it would help with my issues. I have used about 1/2 the bottle but I feel like it doesn't help with my oil control. I don't want to stop using it because it does make my skin feel smooth, could I use it at night instead? What other primers do you have to help w/my issues?
                    Asked on 11/23/2015 by ajb828502 from NY

                    1 answer

                    • Brand Expert

                      A:

                      Hi
                      We are more than happy to help you with this today and we are so glad you are loving your IT! The primer is amazing but will not help with oil. We don't really have a primer that controls oil but we do recommend using a finishing powder like our bye bye pores in order to help with oil.
                      XOXO

                      Answered on 11/25/2015 by Brand Expert from IT Cosmetics
                  Displaying questions 1-10Previous | Next »

                  Do you have a question about this product?