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It CosmeticsFeel The Moment Anti-Aging Ultra Hydrating Sensory Awakening Primer Serum
It Cosmetics

Feel The Moment Anti-Aging Ultra Hydrating Sensory Awakening Primer Serum

Item #: 2269908

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Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
It CosmeticsFeel The Moment Anti-Aging Ultra Hydrating Sensory Awakening Primer Serum
 
4.6

(based on 74 reviews)

91%

of respondents would recommend this to a friend.

Pros

  • Easy to apply (56)
  • Smooth (54)
  • Lightweight (40)
  • Blends well (31)
  • Long lasting (31)

Cons

  • Doesn't work (4)
  • Heavy (3)

Best Uses

  • Everyday (42)
  • Sensitive skin (27)
  • All skin types (24)
  • Going out (13)
  • Travel (8)
    • Reviewer Profile:
    • Natural style (35), Classic style (25), Trendy style (6)
    • Skin Tone:
    • Fair (36), Medium (29), Deep (4)

Reviewed by 74 customers

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Displaying reviews 1-10

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5.0

Love the Smell and Feel

By Trini Views

from Brooklyn, New York

About Me Natural Style

Verified Reviewer

Pros

  • Easy To Apply
  • Lightweight
  • Long Lasting

Cons

    Best Uses

    • Everyday

    Comments about It Cosmetics Feel The Moment Anti-Aging Ultra Hydrating Sensory Awakening Primer Serum:

    I love the smell of this product. It keeps powder and liquid foundations from emphasizing my pores. It feels lovely on the skin and doesn't cause breakouts.

    • Skin Tone:
    • Deep
     
    5.0

    Great smell and texture!

    By Danielle

    from Oregon City, OR

    About Me Classic Style

    Verified Buyer

    Pros

    • Blends Well
    • Lightweight
    • Smooth
    • Soothing Smell

    Cons

      Best Uses

      • Everyday

      Comments about It Cosmetics Feel The Moment Anti-Aging Ultra Hydrating Sensory Awakening Primer Serum:

      My skin has dried out as I have gotten older, so this adds extra moisture and also makes a great makeup primer. I also use it at night. I love using It products because they are cruelty free and I know they do t contain anything that will harm my skin or body.

      • Skin Tone:
      • Medium
       
      1.0

      Liked it in the store but HATED it when I used it at home

      By HollySpendsALot

      from Denham Springs, La

      About Me Trendy Style

      Verified Buyer

      Pros

        Cons

        • Causes Breakouts
        • Heavy
        • Ineffective
        • Irritates Skin

        Best Uses

        • Older skin

        Comments about It Cosmetics Feel The Moment Anti-Aging Ultra Hydrating Sensory Awakening Primer Serum:

        I am a huge make up spender. I have spent tons on different foundations and concealers to find the "perfect" ones. I am super picky with primers and I've used many different kinds but never found the perfect one for me. I read great reviews about this and tried it on my hand in Ulta and it was so nice. I got it and put it on after moisturizer but before my foundation as you're supposed to... It smoothed on my skin well but was very sticky. I didn't use a whole lot either. I put my foundation on and it was horrible. It looked as if my foundation was melting off of my skin. Did NOT blend well. I either use a beauty blender or a flat "it" brush and neither helped. It kept like dragging my foundation creating lines. I tried both of my foundation brands to see if that was why... (I use YSL Fusion Ink & Naked Skin by Urban Decay) neither were different. So I brought it back and went with "Mally" and I love it!

        • Skin Tone:
        • Medium
         
        3.0

        It's OK

        By Zandy

        from Lansing, MI

        About Me Natural Style

        Verified Reviewer

        Pros

        • Easy To Apply
        • Lightweight
        • Smooth

        Cons

        • Ineffective

        Best Uses

        • All Skin Types

        Comments about It Cosmetics Feel The Moment Anti-Aging Ultra Hydrating Sensory Awakening Primer Serum:

        This serum smells great and is pleasant to put on. I have noticed an improvement in my skin's color. However, it does not hydrate my dry skin. I used it at night and in the morning and my skin was flakey and my makeup looked caked on. Is it worth it? I don't know! I still use it at night after I wash my face because I want to believe in it but I use a heavy lotion before applying makeup. Not really sure if it's worth the price for those with really dry skin.

        • Skin Tone:
        • Fair
         
        5.0

        great for dry skin

        By beauty product addict

        from dallas, TX

        About Me Natural Style

        Verified Buyer

        Pros

          Cons

            Best Uses

              Comments about It Cosmetics Feel The Moment Anti-Aging Ultra Hydrating Sensory Awakening Primer Serum:

              I have patchy dry skin. This is great to prime my skin and keep it hydrated all day. It doesn't make my tone oily. My foundation glides on perfectly over it.

              • Skin Tone:
              • Deep
               
              5.0

              Bought it before and love it.

              By bucky

              from Fort Worth, Tx.

              About Me Natural Style

              Verified Buyer

              Pros

              • Blends Well
              • Easy To Apply
              • Feels great
              • Smooth

              Cons

              • None

              Best Uses

              • All Skin Types
              • Everyday
              • Sensitive Skin

              Comments about It Cosmetics Feel The Moment Anti-Aging Ultra Hydrating Sensory Awakening Primer Serum:

              I love it and it feels great. I have spent money on other products and love this one the most. Not waisting anymore money.

              • Skin Tone:
              • Fair

              (0 of 3 customers found this review helpful)

               
              4.0

              yep - like it

              By Paula

              from Ga

              Verified Buyer

              Comments about It Cosmetics Feel The Moment Anti-Aging Ultra Hydrating Sensory Awakening Primer Serum:

              no time for all these questions

               
              5.0

              Great for mature skin!

              By JJ

              from Deer Park, TX

              About Me Natural Style

              Verified Buyer

              Pros

              • Easy To Apply
              • Lightweight
              • Long Lasting
              • Natural Looking
              • Smooth

              Cons

                Best Uses

                • All Skin Types
                • Everyday
                • Sensitive Skin

                Comments about It Cosmetics Feel The Moment Anti-Aging Ultra Hydrating Sensory Awakening Primer Serum:

                When used under mineral powder, this really keeps my skin from feeling dried out after a few hours!

                • Skin Tone:
                • Fair
                 
                5.0

                Wonderful Product

                By Angel

                from San Diego, CA

                About Me Natural Style

                Verified Buyer

                Pros

                • A little goes a long way
                • Aromatheraputic
                • Doesn't Irritate Skin
                • Easy To Apply
                • Hydrating
                • Lightweight
                • Long Lasting
                • Relaxing To Use
                • Smells AMAZING
                • Smooth

                Cons

                  Best Uses

                  • All Skin Types
                  • Everyday
                  • Going Out
                  • Sensitive Skin
                  • Travel

                  Comments about It Cosmetics Feel The Moment Anti-Aging Ultra Hydrating Sensory Awakening Primer Serum:

                  This primer is absolutely amazing. I LOVE IT. I use it daily before I apply my CC cream. It smooths my skin completely, leaving an even canvas for my other makeup products.

                  Along with working really well, the smells that come from the essential oils in this formula are just great. It really wakes me up in the morning! :)

                  All in all, I definitely would recommend this product and think that it would work well for EVERYONE! :D

                  • Skin Tone:
                  • Medium
                   
                  5.0

                  Under eye cream combo

                  By Paula

                  from Omaha, NE

                  About Me Classic Style

                  Verified Buyer

                  Pros

                  • Blends Well
                  • Easy To Apply
                  • Lightweight
                  • Long Lasting
                  • Natural Looking
                  • Noncomedogenic
                  • Smooth

                  Cons

                    Best Uses

                    • Sensitive Skin

                    Comments about It Cosmetics Feel The Moment Anti-Aging Ultra Hydrating Sensory Awakening Primer Serum:

                    I found if I put this serum under my eyes, wait several minutes, and then apply my IT under eye cream it mixes and smooths and blends easily without pulling my tender under skin area.

                    • Skin Tone:
                    • Fair

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                    Q&A

                    Product Q&A

                    Do you have questions about this product?

                    Get answers from in-house experts.

                    18 Questions | 18 Answers
                    Displaying questions 1-10Previous | Next »
                    • Q:

                      Hi, I have dehydrated combination skin with with my t-zone being a bit oily with dry patches and also my cheeks have dry patches. Will this product be good for me or will it make my t-zone more oily? Also will this cause me to break out?
                      Asked on 6/17/2015 by Alma from California

                      1 answer

                      • Brand Expert

                        A:

                        Hi
                        thank you for your question and for your interest in our product! We are more than happy to help you with this today!

                        this product is truly amazing but it could make your t-zone appear more oily for sure.

                        We would recommend using our NO 50 Primer instead as this is more hydrating and less oily. All of our products are designed for those who have sensitive skin!

                        XOXO

                        Answered on 6/18/2015 by Brand Expert from IT Cosmetics
                    • Q:

                      Will it work well on normal skin. I am using Celebration Foundation.
                      Asked on 4/15/2015 by Sheila from Port St Lucie, Fla.

                      1 answer

                      • Brand Expert

                        A:

                        Hi
                        Thank you for your question!! Yes - this product works well on all skin types!!

                        XOXO
                        Hope

                        Answered on 4/16/2015 by Brand Expert from IT Cosmetics
                    • Q:

                      I just bought the hydrating serum and love the way it feels. Can I also apply this under the eyes? I have a lot of crinkly skin and dark circles. I was hoping the serum will soften the wrinkles and keep my concealer on longer.

                      Thanks.
                      Asked on 3/30/2015 by makeup addict from Jacksonville, Fl.

                      1 answer

                      • Brand Expert

                        A:

                        Hi!! Thank you for your question!! We are so happy to hear that you purchased this primer and are loving IT!!! you can absolutely use this under your eyes and all over your face!!!!
                        XOXO

                        Answered on 4/1/2015 by Brand Expert from IT Cosmetics
                    • Q:

                      I have combination skin and my t- zone becomes very oily during warm days. Will this primer make my skin look super oily? I use the It CC and wouldn't want to add extra shine to my skin. :)
                      Asked on 2/11/2015 by mari

                      1 answer

                      • Brand Expert

                        A:

                        Hi!! Thank you for your email!! We are more than happy to help you with this today!!! This primer does tend to be a bit oily so we recommend using our No 50 primer with your CC Cream if you feel you need the added product!!!
                        XOXO

                        Answered on 2/12/2015 by Brand Expert from IT Cosmetics
                    • Q:

                      Hello i have hiper pigmentation and i have brackeouts will this help brighten my skin and not cause me to brakeout? Would u recommend this one or the n 50?
                      Asked on 1/24/2015 by Yaz from Colorado

                      1 answer

                      • Brand Expert

                        A:

                        Hi!! The primer is more to help prep the skin for the perfect makeup application and not really brighten your skin. To add some brightening to your skin we recommend one of our hello light products!! We offer different types of illuminators for everyone's different preferences! Our Hello Light Creme and Hello Light Creme Stick leave more of a dewy finish while adding luminescence! Our Hello Light Powder and Airbrush Illuminizer give your skin a lit from within glow with less of a dewy finish!! The choice is entirely up to you based on your preferences!! XOXO

                        Answered on 1/28/2015 by Brand Expert from IT Cosmetics
                    • Q:

                      Can i use this product as a daily moistuzer or do i need to use it seperately.i have dry skin i dont just want fresh clean smooth feeling.looking for moisturizer to work w It foundation just skin but better.
                      Asked on 12/30/2014 by bell

                      1 answer

                      • Brand Expert

                        A:

                        Hi!!! Thank you for your question!!! you can absolutely use this as a moisturizer!!! IT is a amazing product that can work as a primer and moisturizer in one!!!

                        XOXO

                        Answered on 1/6/2015 by Brand Expert from IT Cosmetics
                    • Q:

                      How is this the same & different from the No. 50 primer?
                      Asked on 12/3/2014 by Dry Sensitive Skin from Iowa

                      1 answer

                      • Brand Expert

                        A:

                        Hi!
                        Thank you for your question!!
                        We are more than happy to help you with this today! Both of our primers are amazing. They each stand alone to treat and prime your skin. Many of the IT Girls tell us that they use them on different days for different reasons.

                        · No 50 Primer – this is a great every day primer. With the more than 50 key ingredients, your skin will be supple and luminous all day while being treated by the best anti-aging powerhouse ingredients.
                        · Feel the Moment Spa Primer – this is the go-to primer when your skin needs that extra moisture and your spirit needs that extra boost. You get the benefit of aromatherapy from the orange peel oil, lavender oil, and eucalyptus while your skin is deeply hydrated. In fact, in a clinical study after 10 minutes of wear, 88% of subjects showed a clinically measured increase in skin hydration.

                        Our products are all formulated to work together but when it comes to primer, you can really choose either each day, depending on your skin. (Some of us use one under our makeup and the other at night because they make our skin feel so good and we know they are doing great things for our skin!)
                        We hope this helps!

                        Answered on 12/3/2014 by Brand Expert from IT Cosmetics
                    • Q:

                      How do I apply the serum with the fan brush I received?
                      Asked on 10/21/2014 by Lisa

                      1 answer

                      • Brand Expert

                        A:

                        Hi, thank you for your question and for being an IT girl! The primer is best applied when you drop some on the palm of your hands and apply it on your face directly like you would your moisturizer! You will feel that instant boost of hydration! Then you can use the fan brush and gently sweep on your face to make sure the product is evenly distributed! Please let us know if you have any other questions :) XOXO

                        Answered on 10/23/2014 by Brand Expert from IT Cosmetics
                    • Q:

                      Is this product gluten free? Cause the primer does contain oats ingredients in it. My skin is super dry and Ian looking for good hydration and anti-aging. Thks
                      Asked on 10/18/2014 by Yesenia from United States

                      1 answer

                      • Staff Reviewer

                        A:

                        This product is not gluten-free, so if you have sensitivity or an allergy to gluten, please consult your physician prior to use.

                        Feel the Moment works wonderfully to hydrate skin as well as to combat the visible signs of aging. It is formulated for all skin types including dry skin.

                        Answered on 10/22/2014 by Staff Expert from ULTA.com
                    • Q:

                      Does this product help shrink facial pores
                      Asked on 10/4/2014 by Phyllis from Fla

                      1 answer

                      • Brand Expert

                        A:

                        Hi, thank you for your question and for being an It girl! This will absolutely smooth out the surface of your skin and reduce the look of pores and also give you that drench of hydration, perfectly priming your skin for a flawless application of your foundation!! Please let us know if you have any other questions!! XOXO

                        Answered on 10/7/2014 by Brand Expert from IT Cosmetics
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