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It CosmeticsFeel The Moment Anti-Aging Ultra Hydrating Sensory Awakening Primer Serum
It Cosmetics

Feel The Moment Anti-Aging Ultra Hydrating Sensory Awakening Primer Serum

Item #: 2269908

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Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
It CosmeticsFeel The Moment Anti-Aging Ultra Hydrating Sensory Awakening Primer Serum
 
4.7

(based on 28 reviews)

100%

of respondents would recommend this to a friend.

Pros

  • Easy to apply (21)
  • Smooth (21)
  • Blends well (14)
  • Lightweight (14)
  • Natural looking (13)

Cons

    Best Uses

    • Everyday (19)
    • Sensitive skin (10)
    • All skin types (6)
    • Going out (5)
    • Travel (4)
      • Reviewer Profile:
      • Classic style (11), Natural style (10), Trendy style (3)
      • Skin Tone:
      • Fair (14), Medium (11)

    Reviewed by 28 customers

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    Displaying reviews 1-10

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    5.0

    I love this serum!

    By Avid Walker

    from Loudon, TN

    About Me Classic Style

    Verified Buyer

    Pros

      Cons

        Best Uses

        • Everyday

        Comments about It Cosmetics Feel The Moment Anti-Aging Ultra Hydrating Sensory Awakening Primer Serum:

        I use it under foundation and it makes my foundation very smooth. Love it..

        • Skin Tone:
        • Fair

        (1 of 1 customers found this review helpful)

         
        5.0

        My first ever skin product review

        By Vanessa

        from Maryland

        About Me Classic Style

        Pros

        • Smooth

        Cons

          Best Uses

          • Everyday

          Comments about It Cosmetics Feel The Moment Anti-Aging Ultra Hydrating Sensory Awakening Primer Serum:

          As another reviewer said, I've never commented before. I love this product! I use it every morning after moisturizer. I love the smell & the silky feel. You think it's going to be greasy but it isn't. I have dry skin and this makes my skin feel so soft. Also I am over 50 and always looking for products to improve my skins appearance. I've starting switching all my skin & makeup to IT products. I have a lot of redness and the concealer is the only one that's ever truly worked. Give these products a try you won't be sorry.

          • Skin Tone:
          • Medium
           
          5.0

          excellent

          By honey bear

          from fort Wayne indiana

          About Me Natural Style

          Verified Buyer

          Pros

            Cons

              Best Uses

                Comments about It Cosmetics Feel The Moment Anti-Aging Ultra Hydrating Sensory Awakening Primer Serum:

                As a primer and moisturer

                • Skin Tone:
                • Medium

                (0 of 1 customers found this review helpful)

                 
                4.0

                Not to happy

                By Budget buyer

                from Chicago

                About Me Trendy Style

                Pros

                • Blends Well
                • Easy To Apply
                • Noncomedogenic
                • Smooth

                Cons

                • Heavy

                Best Uses

                • Sensitive Skin

                Comments about It Cosmetics Feel The Moment Anti-Aging Ultra Hydrating Sensory Awakening Primer Serum:

                I used it feels so heavy on my face and my foundation doesn't blend well. I decided to use it as night treatment lot add extra moisture after my night cream. I feel kinda disappointed cuz I really liked it when I saw it at the store , but well maybe is not for my skin type.

                • Skin Tone:
                • Fair

                (1 of 1 customers found this review helpful)

                 
                5.0

                Love it!

                By Mel

                from Aiken, SC

                About Me Trendy Style

                Verified Buyer

                Pros

                • Blends Well
                • Easy To Apply
                • Easy To Take-off
                • Good Pigmentation
                • Lightweight
                • Long Lasting
                • Natural Looking
                • Smooth

                Cons

                  Best Uses

                  • Dry Skin
                  • Everyday

                  Comments about It Cosmetics Feel The Moment Anti-Aging Ultra Hydrating Sensory Awakening Primer Serum:

                  I have extremely dry skin. Specifically on my face and nose. This is the ONLY product that I have used that I can say honestly works! With this product my nose is no longer peeling!!!

                  • Skin Tone:
                  • Medium

                  (0 of 1 customers found this review helpful)

                   
                  5.0

                  I will continue to buy this product

                  By Skateykate

                  from Apache junction, AZ

                  About Me Natural Style

                  Verified Buyer

                  Pros

                  • Blends Well
                  • Easy To Apply
                  • Easy To Take-off
                  • Lightweight
                  • Natural Looking
                  • Smooth

                  Cons

                    Best Uses

                    • Everyday
                    • Travel

                    Comments about It Cosmetics Feel The Moment Anti-Aging Ultra Hydrating Sensory Awakening Primer Serum:

                    Use as a primer

                    • Skin Tone:
                    • Fair

                    (2 of 2 customers found this review helpful)

                     
                    5.0

                    Love this Product

                    By Donna P

                    from Cincinnati

                    About Me Classic Style

                    Verified Buyer

                    Pros

                    • Blends Well
                    • Easy To Apply
                    • Easy To Take-off
                    • Lightweight
                    • Long Lasting
                    • Natural Looking
                    • Smooth

                    Cons

                      Best Uses

                      • Everyday
                      • Going Out
                      • Sensitive Skin

                      Comments about It Cosmetics Feel The Moment Anti-Aging Ultra Hydrating Sensory Awakening Primer Serum:

                      This is a great primer. I have combination skin and can't stand anything too oily. When you first put it on it may feel a little oily but it's really not. Just use sparingly and allow it to dry for 10-20 minutes before applying foundation. It creates a super-smooth "canvas" for foundation. It also feels nourishing to my super-sensitive skin.

                      • Skin Tone:
                      • Fair

                      (1 of 2 customers found this review helpful)

                       
                      5.0

                      YAS

                      By Madi

                      from Miami Florida

                      About Me Natural Style

                      Verified Buyer

                      Pros

                      • Blends Well
                      • Easy To Apply
                      • Hydrating
                      • Long Lasting
                      • Natural Looking
                      • Smooth

                      Cons

                        Best Uses

                        • Dry Or Flakey Skin

                        Comments about It Cosmetics Feel The Moment Anti-Aging Ultra Hydrating Sensory Awakening Primer Serum:

                        ok so everytime I put on a foundation or anything my skin would look flaky and once I put on this and problem solved

                        • Skin Tone:
                        • Fair

                        (1 of 1 customers found this review helpful)

                         
                        5.0

                        Great product

                        By MoonPie

                        from West Central Illinois

                        About Me Natural Style

                        Verified Buyer

                        Pros

                        • Easy To Apply
                        • Lightweight
                        • Natural Looking
                        • Noncomedogenic
                        • Smooth

                        Cons

                          Best Uses

                          • Everyday

                          Comments about It Cosmetics Feel The Moment Anti-Aging Ultra Hydrating Sensory Awakening Primer Serum:

                          Was concerned at first, felt very oily. My skin just absorbed it and it felt smooth and soft, not oily at all. I have sensitive skin, doesn't take much to throw it out of whack. This stayed lovely and comfortable all day.

                          • Skin Tone:
                          • Medium
                           
                          4.0

                          Like it, but not for primer

                          By Rachel

                          from Michigan

                          About Me Classic Style

                          Verified Buyer

                          Pros

                          • Easy To Apply
                          • Smooth

                          Cons

                            Best Uses

                              Comments about It Cosmetics Feel The Moment Anti-Aging Ultra Hydrating Sensory Awakening Primer Serum:

                              While I like how it feels on the skin at night, I have yet to figure out how it works as a primer under makeup. I tried using it under my UD Naked Skin, and found that my Naked Skin was really hard to apply over it...got cakey (which it never does over my moisturizer...so smooth and wonderful). I did wait for it to sink in before applying my foundation. I would recommend this product as a night nighttime serum. Goes on so smoothly, sinks in nicely after a few minutes, and does smell wonderful.

                              • Skin Tone:
                              • Fair

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                              Q&A

                              Product Q&A

                              Do you have questions about this product?

                              Get answers from in-house experts.

                              11 Questions | 11 Answers
                              Displaying questions 1-10Previous | Next »
                              • Q:

                                How do I apply the serum with the fan brush I received?
                                Asked on 10/21/2014 by Lisa

                                1 answer

                                • Brand Expert

                                  A:

                                  Hi, thank you for your question and for being an IT girl! The primer is best applied when you drop some on the palm of your hands and apply it on your face directly like you would your moisturizer! You will feel that instant boost of hydration! Then you can use the fan brush and gently sweep on your face to make sure the product is evenly distributed! Please let us know if you have any other questions :) XOXO

                                  Answered on 10/23/2014 by Brand Expert from IT Cosmetics
                              • Q:

                                Is this product gluten free? Cause the primer does contain oats ingredients in it. My skin is super dry and Ian looking for good hydration and anti-aging. Thks
                                Asked on 10/18/2014 by Yesenia from United States

                                1 answer

                                • Staff Reviewer

                                  A:

                                  This product is not gluten-free, so if you have sensitivity or an allergy to gluten, please consult your physician prior to use.

                                  Feel the Moment works wonderfully to hydrate skin as well as to combat the visible signs of aging. It is formulated for all skin types including dry skin.

                                  Answered on 10/22/2014 by Staff Expert from ULTA.com
                              • Q:

                                Does this product help shrink facial pores
                                Asked on 10/4/2014 by Phyllis from Fla

                                1 answer

                                • Brand Expert

                                  A:

                                  Hi, thank you for your question and for being an It girl! This will absolutely smooth out the surface of your skin and reduce the look of pores and also give you that drench of hydration, perfectly priming your skin for a flawless application of your foundation!! Please let us know if you have any other questions!! XOXO

                                  Answered on 10/7/2014 by Brand Expert from IT Cosmetics
                              • Q:

                                If I use a (pharmaceutical grade) Vitamin C serum each morning, would it be ok to use this product over it? Also...if so, then when would you use SPF/moisturizer in this combo? Thanks so much! :)
                                Asked on 8/21/2014 by Bkind2animals! from York, PA

                                1 answer

                                • Staff Reviewer

                                  A:

                                  Yes, you can absolutely layer this primer serum over your vitamin C serum! For best results, we recommend the following order of application: vitamin C serum, moisturizer w/ SPF, Feel the Moment Primer Serum, followed by foundation and other makeup.

                                  Answered on 8/26/2014 by Staff Expert from ULTA.com
                              • Q:

                                Should I put this on before or after my moisturizer with sunscreen ?
                                Asked on 6/19/2014 by k

                                1 answer

                                • Staff Reviewer

                                  A:

                                  We recommend applying over your moisturizer for best results.

                                  Answered on 6/23/2014 by Staff Expert from ULTA.com
                              • Q:

                                I know that Tarte's marajuca oil also makes your skin more softer and brighter, but is not a primer. Overall, which do you think is a better product for the skins overall appearance with or without makeup.
                                Asked on 6/11/2014 by Beautyisthebalm

                                1 answer

                                • Staff Reviewer

                                  A:

                                  Tarte Pure Maracuja Oil contains one ingredient: Passiflora Edulis Seed (Maracuja) Oil, which is rich in vitamins and essential fatty acids. This product, in contrast, is formulated with a host of nourishing botanical oils and extracts, plus anti-aging caviar extract, hydrolyzed collagen, hyaluronic acid, peptides and silk and vitamins A, C & E. If you are treating more advanced signs of aging, or if you are looking for more of a multi-tasking product that works as an anti-aging treatment, hydrator, and primer in one, we recommend this product. If you are seeking a completely natural silicone-free product that will offer antioxidant protection and hydration, we recommend Tarte Pure Maracuja Oil.

                                  Both products work wonderfully to improve skin tone and texture, to hydrate all skin types and to protect against free radical damage.

                                  We recommend visiting your nearest ULTA store where you can test the consistency, texture, and finish of both products to see which you prefer:
                                  http://www.ulta.com/ulta/stores/storelocator.jsp

                                  Hope this info helps!

                                  Answered on 6/16/2014 by Staff Expert from ULTA.com
                              • Q:

                                I just moved to the East Coast where humidity is a major factor. My normally dry skin is now becoming oily. Does this product work on oily skin? If not, is there another product that you would recommend? I am 45 years old.
                                Asked on 5/28/2014 by Amber from Zionsville, PA

                                1 answer

                                • Staff Reviewer

                                  A:

                                  This product is formulated for all skin types including oily skin. It will help to hydrate your skin without any greasy feeling. In addition to using this product prior to makeup application, we suggest setting your makeup using Bye Bye Pores Silk HD Anti-Aging Micro-Powder for a flawless, humidity-resistant finish:
                                  http://www.ulta.com/ulta/browse/productDetail.jsp?productId=xlsImpprod5770265

                                  Answered on 5/29/2014 by Staff Expert from ULTA.com
                              • Q:

                                I have aging skin with spider type wrinkles under the eye. Is this product going to deliver some results for this situation? If not what would you recommend? I do use your foundation and under eye corrector as well as an anti-aging moisturizer.
                                Asked on 4/6/2014 by Ginger from Delaware

                                1 answer

                                • Staff Reviewer

                                  A:

                                  This product will absolutely help! It is clinically proven to increase hydration in the skin using clinical instrumentation measurements. In just 10 days, it is clinically proven to reduce the appearance of pores and fine lines and to brighten your skin.

                                  Answered on 4/8/2014 by Staff Expert from ULTA.com
                              • Q:

                                Is this product vegan?
                                Asked on 3/30/2014 by shanzy from US

                                1 answer

                                • Staff Reviewer

                                  A:

                                  From IT Cosmetics:
                                  "All of IT Cosmetics products are cruelty-free, and we use many vegan and marine-based ingredients in our products. All of our super-luxe, super-plush brushes are 100% synthetic and vegan as well! Additionally, all of our products are gluten-free (with the exception of our Hello Lashes) and contain many good for you ingredients!"

                                  Answered on 4/2/2014 by Staff Expert from ULTA.com
                              • Q:

                                Should I put this on before or after my tinted moisturizer?
                                Asked on 3/26/2014 by G from Tampa, FL

                                1 answer

                                • Staff Reviewer

                                  A:

                                  This product should be applied before your tinted moisturizer.

                                  Answered on 3/27/2014 by Staff Expert from ULTA.com
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