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It CosmeticsFeel The Moment Anti-Aging Ultra Hydrating Sensory Awakening Primer Serum
It Cosmetics

Feel The Moment Anti-Aging Ultra Hydrating Sensory Awakening Primer Serum

Item #: 2269908

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Product Reviews

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It CosmeticsFeel The Moment Anti-Aging Ultra Hydrating Sensory Awakening Primer Serum
 
4.7

(based on 34 reviews)

100%

of respondents would recommend this to a friend.

Pros

  • Smooth (26)
  • Easy to apply (25)
  • Blends well (16)
  • Lightweight (16)
  • Long lasting (15)

Cons

    Best Uses

    • Everyday (22)
    • Sensitive skin (15)
    • All skin types (8)
    • Going out (7)
    • Travel (5)
      • Reviewer Profile:
      • Natural style (15), Classic style (11), Trendy style (4)
      • Skin Tone:
      • Fair (18), Medium (13)

    Reviewed by 34 customers

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    Displaying reviews 1-10

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    5.0

    Feel the Moment

    By Tonya

    from Goodview, VA

    About Me Natural Style

    Verified Buyer

    Pros

    • Blends Well
    • Lightweight
    • Long Lasting
    • Natural Looking
    • Smooth

    Cons

      Best Uses

      • All Skin Types
      • Everyday
      • Going Out
      • Sensitive Skin
      • Travel

      Comments about It Cosmetics Feel The Moment Anti-Aging Ultra Hydrating Sensory Awakening Primer Serum:

      I LOVE THIS PRODUCT!!! My makeup goes on so smoothly and my skin feels like silk! I would recommend everyone to try it!

      • Skin Tone:
      • Medium
       
      5.0

      Skeptical but in Love Now!

      By Dry Sensitive Skin

      from Iowa

      About Me Natural Style

      Pros

      • Easy To Apply
      • Smooth

      Cons

        Best Uses

        • Sensitive Skin

        Comments about It Cosmetics Feel The Moment Anti-Aging Ultra Hydrating Sensory Awakening Primer Serum:

        I was skeptical as it's a serum and I'm not too keen on oily things on my face. However, I have very dry skin and at 35 my skin is changing and I knew I needed something different because what had worked in the past, wasn't working now. The "Ulta girl" advised me that this is great as a primer under the Celebration Foundation (powder). I LOVE IT! I put it on first thing in the morning, do my other morning rituals, and then put on makeup. Definitely need to let this dry/soak into your skin before applying makeup. But it's fantastic! Moisturizes without being greasy. Go easy, though. A little goes a long way.

        • Skin Tone:
        • Fair
         
        5.0

        For oily girls too!!

        By SLCHF

        from Missouri

        About Me Trendy Style

        Pros

        • Easy To Apply
        • Lightweight
        • Long Lasting
        • Smooth
        • Works For Oily Skin

        Cons

          Best Uses

          • All Skin Types
          • Everyday
          • Going Out
          • Sensitive Skin

          Comments about It Cosmetics Feel The Moment Anti-Aging Ultra Hydrating Sensory Awakening Primer Serum:

          Let me start off by saying I am always reading through the reviews but never actually writing any of them. I noticed when going through the reviews a lot of women said they were dry and didn't notice any that said they were oily which triggered me to write this. I have to watch what I put on my very sensitive skin. My t zone gets pretty oily but my cheeks are normal so I always have a problem finding products that stay on and last all day as well as not bother my sensitive skin and break me out. This is by far my HG primer and well worth the price. I use this in the morning routine, after moisturizer and before foundation. Like many others said it feels greasy at first but as you wait to put on your foundation it makes your skin so soft and smooth. I have never tried anything comparable to this product that keeps my face balanced and my makeup lasting all day. Hands down the best primer over tried and never looking back!

          • Skin Tone:
          • Medium
           
          5.0

          I would purchase this product again.

          By Anna Banana

          from Smyrna, Ga.

          About Me Natural Style

          Verified Buyer

          Pros

            Cons

              Best Uses

              • Sensitive Skin

              Comments about It Cosmetics Feel The Moment Anti-Aging Ultra Hydrating Sensory Awakening Primer Serum:

              I have sensitive skin and this product has worked very well. It feels great on the skin, I use it as a primer before makeup.

              • Skin Tone:
              • Fair
               
              5.0

              I'm ordering my second bottle

              By Victoria

              from Mesa

              About Me Natural Style

              Pros

              • Blends Well
              • Easy To Apply
              • Long Lasting
              • Natural Looking
              • Smooth

              Cons

                Best Uses

                • Sensitive Skin

                Comments about It Cosmetics Feel The Moment Anti-Aging Ultra Hydrating Sensory Awakening Primer Serum:

                I have very dry, senstiive skin and a little skin damage. This product was recommended to me in-store for wearing under the IT foundation. I was quite skeptical, especially because all the serum says is "gives you a spa experience". But, I LOVE IT! I mean, I would marry it, if I wasn't already married. I use it under my foundation and it keeps my foundation from drying out, all day long. I also will just apply the serum and go out. It doesn't give "coverage" but it does perk up my complexion. I can't see anyone with oily skin using it. And, the way I use it under foundation is I apply it with a brush then wait about 5 minutes before I put on my foundation. 5 stars!

                • Skin Tone:
                • Fair
                 
                4.0

                Probably great...for someone else's skin

                By Lisa

                from Ohio

                About Me Natural Style

                Verified Buyer

                Pros

                • Easy To Apply
                • Easy To Take-off
                • Smooth

                Cons

                  Best Uses

                  • Everyday

                  Comments about It Cosmetics Feel The Moment Anti-Aging Ultra Hydrating Sensory Awakening Primer Serum:

                  This product went on easily, but was just a little too oily for me.

                  • Skin Tone:
                  • Fair

                  (1 of 1 customers found this review helpful)

                   
                  5.0

                  I love this serum!

                  By Avid Walker

                  from Loudon, TN

                  About Me Classic Style

                  Verified Buyer

                  Pros

                    Cons

                      Best Uses

                      • Everyday

                      Comments about It Cosmetics Feel The Moment Anti-Aging Ultra Hydrating Sensory Awakening Primer Serum:

                      I use it under foundation and it makes my foundation very smooth. Love it..

                      • Skin Tone:
                      • Fair

                      (2 of 2 customers found this review helpful)

                       
                      5.0

                      My first ever skin product review

                      By Vanessa

                      from Maryland

                      About Me Classic Style

                      Pros

                      • Smooth

                      Cons

                        Best Uses

                        • Everyday

                        Comments about It Cosmetics Feel The Moment Anti-Aging Ultra Hydrating Sensory Awakening Primer Serum:

                        As another reviewer said, I've never commented before. I love this product! I use it every morning after moisturizer. I love the smell & the silky feel. You think it's going to be greasy but it isn't. I have dry skin and this makes my skin feel so soft. Also I am over 50 and always looking for products to improve my skins appearance. I've starting switching all my skin & makeup to IT products. I have a lot of redness and the concealer is the only one that's ever truly worked. Give these products a try you won't be sorry.

                        • Skin Tone:
                        • Medium
                         
                        5.0

                        excellent

                        By honey bear

                        from fort Wayne indiana

                        About Me Natural Style

                        Verified Buyer

                        Pros

                          Cons

                            Best Uses

                              Comments about It Cosmetics Feel The Moment Anti-Aging Ultra Hydrating Sensory Awakening Primer Serum:

                              As a primer and moisturer

                              • Skin Tone:
                              • Medium

                              (1 of 2 customers found this review helpful)

                               
                              4.0

                              Not to happy

                              By Budget buyer

                              from Chicago

                              About Me Trendy Style

                              Pros

                              • Blends Well
                              • Easy To Apply
                              • Noncomedogenic
                              • Smooth

                              Cons

                              • Heavy

                              Best Uses

                              • Sensitive Skin

                              Comments about It Cosmetics Feel The Moment Anti-Aging Ultra Hydrating Sensory Awakening Primer Serum:

                              I used it feels so heavy on my face and my foundation doesn't blend well. I decided to use it as night treatment lot add extra moisture after my night cream. I feel kinda disappointed cuz I really liked it when I saw it at the store , but well maybe is not for my skin type.

                              • Skin Tone:
                              • Fair

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                              Q&A

                              Product Q&A

                              Do you have questions about this product?

                              Get answers from in-house experts.

                              12 Questions | 12 Answers
                              Displaying questions 1-10Previous | Next »
                              • Q:

                                How is this the same & different from the No. 50 primer?
                                Asked on 12/3/2014 by Dry Sensitive Skin from Iowa

                                1 answer

                                • Brand Expert

                                  A:

                                  Hi!
                                  Thank you for your question!!
                                  We are more than happy to help you with this today! Both of our primers are amazing. They each stand alone to treat and prime your skin. Many of the IT Girls tell us that they use them on different days for different reasons.

                                  · No 50 Primer – this is a great every day primer. With the more than 50 key ingredients, your skin will be supple and luminous all day while being treated by the best anti-aging powerhouse ingredients.
                                  · Feel the Moment Spa Primer – this is the go-to primer when your skin needs that extra moisture and your spirit needs that extra boost. You get the benefit of aromatherapy from the orange peel oil, lavender oil, and eucalyptus while your skin is deeply hydrated. In fact, in a clinical study after 10 minutes of wear, 88% of subjects showed a clinically measured increase in skin hydration.

                                  Our products are all formulated to work together but when it comes to primer, you can really choose either each day, depending on your skin. (Some of us use one under our makeup and the other at night because they make our skin feel so good and we know they are doing great things for our skin!)
                                  We hope this helps!

                                  Answered on 12/3/2014 by Brand Expert from IT Cosmetics
                              • Q:

                                How do I apply the serum with the fan brush I received?
                                Asked on 10/21/2014 by Lisa

                                1 answer

                                • Brand Expert

                                  A:

                                  Hi, thank you for your question and for being an IT girl! The primer is best applied when you drop some on the palm of your hands and apply it on your face directly like you would your moisturizer! You will feel that instant boost of hydration! Then you can use the fan brush and gently sweep on your face to make sure the product is evenly distributed! Please let us know if you have any other questions :) XOXO

                                  Answered on 10/23/2014 by Brand Expert from IT Cosmetics
                              • Q:

                                Is this product gluten free? Cause the primer does contain oats ingredients in it. My skin is super dry and Ian looking for good hydration and anti-aging. Thks
                                Asked on 10/18/2014 by Yesenia from United States

                                1 answer

                                • Staff Reviewer

                                  A:

                                  This product is not gluten-free, so if you have sensitivity or an allergy to gluten, please consult your physician prior to use.

                                  Feel the Moment works wonderfully to hydrate skin as well as to combat the visible signs of aging. It is formulated for all skin types including dry skin.

                                  Answered on 10/22/2014 by Staff Expert from ULTA.com
                              • Q:

                                Does this product help shrink facial pores
                                Asked on 10/4/2014 by Phyllis from Fla

                                1 answer

                                • Brand Expert

                                  A:

                                  Hi, thank you for your question and for being an It girl! This will absolutely smooth out the surface of your skin and reduce the look of pores and also give you that drench of hydration, perfectly priming your skin for a flawless application of your foundation!! Please let us know if you have any other questions!! XOXO

                                  Answered on 10/7/2014 by Brand Expert from IT Cosmetics
                              • Q:

                                If I use a (pharmaceutical grade) Vitamin C serum each morning, would it be ok to use this product over it? Also...if so, then when would you use SPF/moisturizer in this combo? Thanks so much! :)
                                Asked on 8/21/2014 by Bkind2animals! from York, PA

                                1 answer

                                • Staff Reviewer

                                  A:

                                  Yes, you can absolutely layer this primer serum over your vitamin C serum! For best results, we recommend the following order of application: vitamin C serum, moisturizer w/ SPF, Feel the Moment Primer Serum, followed by foundation and other makeup.

                                  Answered on 8/26/2014 by Staff Expert from ULTA.com
                              • Q:

                                Should I put this on before or after my moisturizer with sunscreen ?
                                Asked on 6/19/2014 by k

                                1 answer

                                • Staff Reviewer

                                  A:

                                  We recommend applying over your moisturizer for best results.

                                  Answered on 6/23/2014 by Staff Expert from ULTA.com
                              • Q:

                                I know that Tarte's marajuca oil also makes your skin more softer and brighter, but is not a primer. Overall, which do you think is a better product for the skins overall appearance with or without makeup.
                                Asked on 6/11/2014 by Beautyisthebalm

                                1 answer

                                • Staff Reviewer

                                  A:

                                  Tarte Pure Maracuja Oil contains one ingredient: Passiflora Edulis Seed (Maracuja) Oil, which is rich in vitamins and essential fatty acids. This product, in contrast, is formulated with a host of nourishing botanical oils and extracts, plus anti-aging caviar extract, hydrolyzed collagen, hyaluronic acid, peptides and silk and vitamins A, C & E. If you are treating more advanced signs of aging, or if you are looking for more of a multi-tasking product that works as an anti-aging treatment, hydrator, and primer in one, we recommend this product. If you are seeking a completely natural silicone-free product that will offer antioxidant protection and hydration, we recommend Tarte Pure Maracuja Oil.

                                  Both products work wonderfully to improve skin tone and texture, to hydrate all skin types and to protect against free radical damage.

                                  We recommend visiting your nearest ULTA store where you can test the consistency, texture, and finish of both products to see which you prefer:
                                  http://www.ulta.com/ulta/stores/storelocator.jsp

                                  Hope this info helps!

                                  Answered on 6/16/2014 by Staff Expert from ULTA.com
                              • Q:

                                I just moved to the East Coast where humidity is a major factor. My normally dry skin is now becoming oily. Does this product work on oily skin? If not, is there another product that you would recommend? I am 45 years old.
                                Asked on 5/28/2014 by Amber from Zionsville, PA

                                1 answer

                                • Staff Reviewer

                                  A:

                                  This product is formulated for all skin types including oily skin. It will help to hydrate your skin without any greasy feeling. In addition to using this product prior to makeup application, we suggest setting your makeup using Bye Bye Pores Silk HD Anti-Aging Micro-Powder for a flawless, humidity-resistant finish:
                                  http://www.ulta.com/ulta/browse/productDetail.jsp?productId=xlsImpprod5770265

                                  Answered on 5/29/2014 by Staff Expert from ULTA.com
                              • Q:

                                I have aging skin with spider type wrinkles under the eye. Is this product going to deliver some results for this situation? If not what would you recommend? I do use your foundation and under eye corrector as well as an anti-aging moisturizer.
                                Asked on 4/6/2014 by Ginger from Delaware

                                1 answer

                                • Staff Reviewer

                                  A:

                                  This product will absolutely help! It is clinically proven to increase hydration in the skin using clinical instrumentation measurements. In just 10 days, it is clinically proven to reduce the appearance of pores and fine lines and to brighten your skin.

                                  Answered on 4/8/2014 by Staff Expert from ULTA.com
                              • Q:

                                Is this product vegan?
                                Asked on 3/30/2014 by shanzy from US

                                1 answer

                                • Staff Reviewer

                                  A:

                                  From IT Cosmetics:
                                  "All of IT Cosmetics products are cruelty-free, and we use many vegan and marine-based ingredients in our products. All of our super-luxe, super-plush brushes are 100% synthetic and vegan as well! Additionally, all of our products are gluten-free (with the exception of our Hello Lashes) and contain many good for you ingredients!"

                                  Answered on 4/2/2014 by Staff Expert from ULTA.com
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