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It CosmeticsEyelift In A Tube
It Cosmetics

Eyelift In A Tube

Fair

Item #: 2269893

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Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
It CosmeticsEyelift In A Tube
 
3.9

(based on 117 reviews)

78%

of respondents would recommend this to a friend.

Pros

  • Covers well (80)
  • Blends well (70)
  • Easy to apply (70)
  • Goes on smoothly (67)
  • Doesn't wear off (51)

Cons

  • Settles in creases (20)
  • Doesn't blend well (9)
  • Too greasy (9)
  • Difficult to apply (7)
  • Doesn't cover well (7)

Best Uses

  • Under eyes (87)
  • Discoloration (34)
  • Blemishes (20)
  • Age spots (18)
  • Broken capillaries (13)
    • Reviewer Profile:
    • Brand buyer (67), Budget shopper (38)
    • Skin Tone:
    • Medium (57), Fair (56)

Reviewed by 117 customers

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Displaying reviews 1-10

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4.0

Love it!

By Karli Leigh

from Bridge City, Texas

About Me Budget Buyer

Verified Buyer

Pros

    Cons

      Best Uses

        Comments about It Cosmetics Eyelift In A Tube:

        Very helpful for tricky spots

        • Skin Tone:
        • Medium
         
        1.0

        Not a winner

        By Cara

        from Georgia

        About Me Brand Buyer

        Verified Buyer

        Pros

          Cons

          • Difficult To Apply
          • Doesn't Blend Well
          • Doesn't Cover Well

          Best Uses

          • Age Spots

          Comments about It Cosmetics Eyelift In A Tube:

          I am a BIG fan of IT products. This is the only miss I have experienced. One side is very dry-ish while the other, the highlighter side, is thin and runny. I just didn't "get" how this was to work.

          • Skin Tone:
          • Fair

          (1 of 1 customers found this review helpful)

           
          1.0

          Hated it!

          By Jass

          from Amarillo,TX

          About Me Brand Buyer

          Pros

          • Doesn't crease
          • Easy To Apply

          Cons

          • Doesn't Cover Well
          • Doesn't last
          • Packaging
          • Too Greasy

          Best Uses

            Comments about It Cosmetics Eyelift In A Tube:

            I tried to like this product but couldn't,the more I used it the more I disliked it. To start with I hate the packaging,after just a few times of using it I thought I had ran out of it,since it's so hard to get it out of the tube with that wand. I feel I have to use alot of product to get some coverage,but I can still see my skin through it,I don't really have dark circles,just slightly darker skin under my eyes,so I don't see this working on people with dark circles. And I hate the feel of it,it's really sticky and makes the setting powder,no matter which one I use,really cakey,and it's gone after an hour. Then the "brightner" that comes with it is really bad,doesn't make any difference at all on your skin,it has no color to it,it's almost transparent. I can believe the good reviews on this product.

            • Skin Tone:
            • Fair
             
            4.0

            Older eyes

            By nat

            from paducah,ky

            About Me Brand Buyer

            Verified Buyer

            Pros

            • Blends Well
            • Covers Well
            • Doesn't Clump
            • Doesn't Wear Off
            • Easy To Apply
            • Goes On Smoothly

            Cons

              Best Uses

              • Primer
              • Under Eyes

              Comments about It Cosmetics Eyelift In A Tube:

              Use daily under eyes

              • Skin Tone:
              • Medium
               
              5.0

              Works great

              By Abby

              from Michigan

              About Me Brand Buyer

              Verified Buyer

              Pros

              • Covers Well
              • Doesn't Wear Off
              • Easy To Apply
              • Goes On Smoothly

              Cons

                Best Uses

                • Age Spots
                • Discoloration
                • Under Eyes

                Comments about It Cosmetics Eyelift In A Tube:

                This covers great under eyes. I don't have the puffiness but I do have the dark circles and this covers them all day. And I love the two sided covers. The highlight really does the jobs and makes my eyes look great.

                • Skin Tone:
                • Medium
                 
                5.0

                Awesome

                By Meeks

                from Sacto, CA

                About Me Brand Buyer

                Verified Buyer

                Pros

                • Blends Well
                • Covers Well
                • Doesn't Clump
                • Doesn't Wear Off
                • Easy To Apply
                • Goes On Smoothly
                • Multipurpose

                Cons

                  Best Uses

                  • Discoloration
                  • Primer
                  • Under Eyes

                  Comments about It Cosmetics Eyelift In A Tube:

                  Dry circles

                  • Skin Tone:
                  • Medium
                   
                  5.0

                  Amazing coverage

                  By gk

                  from mckinney tx

                  About Me Brand Buyer

                  Verified Buyer

                  Pros

                  • Blends Well
                  • Covers Well
                  • Doesn't Wear Off
                  • Easy To Apply
                  • Multipurpose

                  Cons

                  • Sometimes Tugs At My Skin

                  Best Uses

                  • Age Spots
                  • Under Eyes

                  Comments about It Cosmetics Eyelift In A Tube:

                  Use this as multi purpose concealer but mostly under eye. Love it, blends well.

                  Sometimes it pulls a little on my skin under my eyes so started using a concealer brush to be more gentle on my skin

                  • Skin Tone:
                  • Medium
                   
                  4.0

                  LOVE

                  By Heidi

                  from San Francisco, CA

                  About Me Budget Buyer

                  Verified Reviewer

                  Pros

                  • Blends Well
                  • Covers Well
                  • Doesn't Wear Off
                  • Easy To Apply
                  • Goes On Smoothly

                  Cons

                  • Settles In Creases

                  Best Uses

                  • Discoloration
                  • Under Eyes

                  Comments about It Cosmetics Eyelift In A Tube:

                  Got this during 21 days of beauty sale (after already purchasing full size bye bye under eye and loving it) probably simply because i love IT cosmetics and it was half price how could i resist the bargain! But the hello light part is what i really love. I can really tell the difference once I use that on top. Makes it look very natural and lightened. It does definitely need to be set with powder but i find it hard to find anything and i mean ANYTHING that does not crease at all under my eyes.. I could see the complaints on product amount as being valid for the full price because bye bye under eye seems like it would last an absolute lifetime in the tube. I do feel that this formula is a little less thick as well. I love it and i have yet to find a product of ITC that i don't like.

                  • Skin Tone:
                  • Medium
                   
                  2.0

                  Meh

                  By Cara

                  from Georgia

                  About Me Brand Buyer

                  Verified Buyer

                  Pros

                    Cons

                    • Difficult To Apply

                    Best Uses

                      Comments about It Cosmetics Eyelift In A Tube:

                      I usually LOVE It products, but this is the first that was not that great. The concealer is very think with very little on the want. The high lighter is thin and goes all over the place. A definite miss. It is going back.

                      • Skin Tone:
                      • Fair
                       
                      5.0

                      Great concealer!

                      By Amanda

                      from Fort Campbell KY

                      About Me Brand Buyer

                      Verified Buyer

                      Pros

                      • Blends Well
                      • Covers Well
                      • Doesn't Clump
                      • Doesn't Wear Off
                      • Easy To Apply
                      • Goes On Smoothly
                      • Multipurpose

                      Cons

                        Best Uses

                        • Discoloration
                        • Under Eyes

                        Comments about It Cosmetics Eyelift In A Tube:

                        Love this stuff! I have dark circles that I can never cover up and the ladies at Ulta showed me this and I will never use anything else! Great Buy!

                        • Skin Tone:
                        • Fair

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                        Q&A

                        Product Q&A

                        Do you have questions about this product?

                        Get answers from in-house experts.

                        7 Questions | 7 Answers
                        Displaying questions 1-7
                        • Q:

                          Does this product contain phthalates.
                          Asked on 5/3/2015 by None

                          1 answer

                          • Brand Expert

                            A:

                            Hello!
                            Thank you for your question! This product does not contain phthalates!
                            XOXO

                            Answered on 5/6/2015 by Brand Expert from IT Cosmetics
                        • Q:

                          Could you explain how to use this under the eye only?
                          Asked on 4/10/2015 by Michelle from United States

                          1 answer

                          • Brand Expert

                            A:

                            Hi
                            Thank you for your question!! We are more than happy to help you with this today!!! For the look of an instant eye lift this is all you will ever need! Apply a small amount of Bye Bye Under Eye® Concealer from one side of the tube to the under eye area. Using the Heavenly Luxe® Dual Airbrush Concealer Brush or your finger, gently blend away darkness, imperfections and discoloration. Then, using the other side of the tube apply Hello Light® Liquid Brightener above and below the brow bone!!

                            XOXO

                            Answered on 4/13/2015 by Brand Expert from IT Cosmetics
                        • Q:

                          Do I apply the brightener before or after foundation and powder?
                          Asked on 1/25/2015 by mom23

                          1 answer

                          • Brand Expert

                            A:

                            Hi!! Thank you for your question!! We are more than happy to assist you with this today!!! You would use the brightener after the foundation but before the powder!! So it would go foundation, brightener and then powder!!!
                            Hope this helps!!
                            XOXO

                            Answered on 1/27/2015 by Brand Expert from IT Cosmetics
                        • Q:

                          what products do you recommend pairing this with? powder foundation for full face coverage or just a finishing powder? I purchased this along with celebration foundation illumination. Will this pairing work? I need heavy coverage under eyes but barely any on my face.
                          Asked on 12/27/2014 by Product junkie from Painesville, OH

                          1 answer

                          • Brand Expert

                            A:

                            Hi!!! Thank you for your question and for being an IT Girl!!! We are more than happy to assist you with this today!!!! The EyeLift in a Tube is designed to work with all of our foundations depending on your needs!!! This will work great with the Celebrtion Foundation Illumination as that has sheer to buildable coverage and this would give you fuller coverage under the eyes!!!
                            XOXO

                            Answered on 12/30/2014 by Brand Expert from IT Cosmetics
                        • Q:

                          i have very dark under eye circles and this product might work for me but i have lines under my eye and i worry that it can be prone to settle on them and make them more obvious. is it too creamy? would it set fine with powder without looking creasy? and what would be a better option for me this or the bye bye under eye concealer/
                          Asked on 5/9/2014 by zozo

                          1 answer

                          • Staff Reviewer

                            A:

                            The silky smooth consistency of both Bye Bye Under Eye Concealer & Hello Light Liquid Brightener prevents these products from settling into fine lines and wrinkles. You can absolutely set using Bye Bye Pores for lasting crease-free wear! Since this product includes the Bye Bye Under Eye Concealer (it is dual-ended), we'd suggest this product!

                            Answered on 5/12/2014 by Staff Expert from ULTA.com
                        • Q:

                          is this good for under eye bags, mine are heredity bags and I need a good concelear
                          Asked on 3/30/2014 by lee from silver spring MD

                          1 answer

                          • Staff Reviewer

                            A:

                            This product would be amazing for your under eye bags as it includes IT Cosmetics Bye Bye Under Eye Concealer, which contains high concentrations of Vitamins K, A, C, E and Collagen, which are clinically proven to reduce under eye puffiness and discoloration while strengthening the delicate skin of the under eye area.

                            Answered on 3/31/2014 by Staff Expert from ULTA.com
                        • Q:

                          Does this product have a yellow or peach tint to it?
                          Asked on 3/25/2014 by Tired eyes from SC

                          1 answer

                          • Staff Reviewer

                            A:

                            Fair works best on those who are the fairest of fair. Light/Medium works well for the majority of complexions and has a warm undertone which is slightly pinkish/peachy. Tan is best for those who are naturally tan or have olive skin. Deep is the richest and deepest shade.

                            Answered on 3/26/2014 by Staff Expert from ULTA.com
                        Displaying questions 1-7

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