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It CosmeticsEyelift In A Tube
It Cosmetics

Eyelift In A Tube

Fair

Item #: 2269893

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Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
It CosmeticsEyelift In A Tube
 
4.0

(based on 110 reviews)

79%

of respondents would recommend this to a friend.

Pros

  • Covers well (76)
  • Blends well (67)
  • Easy to apply (65)
  • Goes on smoothly (64)
  • Doesn't wear off (47)

Cons

  • Settles in creases (20)
  • Doesn't blend well (8)
  • Too greasy (8)
  • Difficult to apply (6)
  • Doesn't cover well (5)

Best Uses

  • Under eyes (83)
  • Discoloration (32)
  • Blemishes (20)
  • Age spots (15)
  • Broken capillaries (13)
    • Reviewer Profile:
    • Brand buyer (61), Budget shopper (37)
    • Skin Tone:
    • Fair (54), Medium (52)

Reviewed by 110 customers

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Displaying reviews 1-10

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4.0

LOVE

By Heidi

from San Francisco, CA

About Me Budget Buyer

Verified Reviewer

Pros

  • Blends Well
  • Covers Well
  • Doesn't Wear Off
  • Easy To Apply
  • Goes On Smoothly

Cons

  • Settles In Creases

Best Uses

  • Discoloration
  • Under Eyes

Comments about It Cosmetics Eyelift In A Tube:

Got this during 21 days of beauty sale (after already purchasing full size bye bye under eye and loving it) probably simply because i love IT cosmetics and it was half price how could i resist the bargain! But the hello light part is what i really love. I can really tell the difference once I use that on top. Makes it look very natural and lightened. It does definitely need to be set with powder but i find it hard to find anything and i mean ANYTHING that does not crease at all under my eyes.. I could see the complaints on product amount as being valid for the full price because bye bye under eye seems like it would last an absolute lifetime in the tube. I do feel that this formula is a little less thick as well. I love it and i have yet to find a product of ITC that i don't like.

  • Skin Tone:
  • Medium
 
2.0

Meh

By Cara

from Georgia

About Me Brand Buyer

Verified Buyer

Pros

    Cons

    • Difficult To Apply

    Best Uses

      Comments about It Cosmetics Eyelift In A Tube:

      I usually LOVE It products, but this is the first that was not that great. The concealer is very think with very little on the want. The high lighter is thin and goes all over the place. A definite miss. It is going back.

      • Skin Tone:
      • Fair
       
      5.0

      Great concealer!

      By Amanda

      from Fort Campbell KY

      About Me Brand Buyer

      Verified Buyer

      Pros

      • Blends Well
      • Covers Well
      • Doesn't Clump
      • Doesn't Wear Off
      • Easy To Apply
      • Goes On Smoothly
      • Multipurpose

      Cons

        Best Uses

        • Discoloration
        • Under Eyes

        Comments about It Cosmetics Eyelift In A Tube:

        Love this stuff! I have dark circles that I can never cover up and the ladies at Ulta showed me this and I will never use anything else! Great Buy!

        • Skin Tone:
        • Fair
         
        4.0

        Makes my eyes brighten up

        By Steady Sister

        from Omaha, NE

        About Me Budget Buyer

        Verified Buyer

        Pros

        • Covers Well
        • Doesn't Clump
        • Doesn't Wear Off
        • Easy To Apply
        • Goes On Smoothly

        Cons

          Best Uses

          • Discoloration
          • Under Eyes

          Comments about It Cosmetics Eyelift In A Tube:

          When using in a V shape under my eyes, it reduces the look of puffy eyes. Makes me happy!

          • Skin Tone:
          • Fair
           
          3.0

          Nice, but no much product in container.

          By petlover6

          from Central Illinois

          About Me Budget Buyer

          Verified Buyer

          Pros

          • Covers Well
          • Multipurpose

          Cons

            Best Uses

            • Discoloration
            • Under Eyes

            Comments about It Cosmetics Eyelift In A Tube:

            It works great... Just not much product for the higher price.

            • Skin Tone:
            • Medium
             
            4.0

            good stuff

            By Lace

            from Kentucky

            About Me Budget Buyer

            Verified Buyer

            Pros

            • Blends Well
            • Covers Well
            • Doesn't Clump
            • Doesn't Wear Off
            • Easy To Apply
            • Goes On Smoothly

            Cons

            • Bad Blemish Coverage
            • Not Good For Multipurpose

            Best Uses

            • Under Eyes

            Comments about It Cosmetics Eyelift In A Tube:

            I bought this product during the days of beauty sale for half price. I have genetic dark circles, not very dark but a nuisance for my age considering I stay well hydrated. Anyway, I loved the liquid light concept and thought it might be the ticket. This is a gray duo for under eyes. Covers well, blends well, the highlighter is subtle and gently brightens. I have tried using the concealer on pimples with little success. It doesn't match my skin tone as well and the consistency is just a bit too thick so it made my little breakout look over done and drew attention. Definitely a great product as long as you stick to what it's intended purpose.

            • Skin Tone:
            • Fair
             
            5.0

            I love this product

            By Bubbles

            from In

            About Me Brand Buyer

            Verified Buyer

            Pros

            • Blends Well

            Cons

              Best Uses

              • Under Eyes

              Comments about It Cosmetics Eyelift In A Tube:

              I love it cosmetics.

              • Skin Tone:
              • Medium
               
              3.0

              Great colors & highlight, but cakes

              By trailnut

              from EL, MI

              About Me Brand Buyer

              Verified Reviewer

              Pros

              • Multipurpose

              Cons

              • Settles In Creases

              Best Uses

                Comments about It Cosmetics Eyelift In A Tube:

                Bought this as an under eye concealer because when I tested it the colors were perfect and it blended well, but I'm finding that it starts to look cakey after less than 10 minutes of wear no matter how thinly I apply it. Odd since this doesnt have a thick consistency as far as under eye concealers go. (Btw, the coverage is transleuscent and probably not a good product for those with much darkness to cover even if it doesn't cake on them.) I still use the highlighter under my eyes on the outside halves and on the very top of my cheekbones but can't put either product anywhere near the inside halves/corners of my eyes without getting a mess that makes my eyes look more flawed than without make-up.

                I gave this three stars because the highlighter is the best brightener in color and has the perfect shimmer that's not really detectable just illuminating (as long as I don't use it anywhere near the inside corners of my eyes, as mentioned.). The concealer is useless though so this is a very expensive product for my use. The color doesn't work for use as a concealer anywhere else on my face. (Too peachy. Great color under eyes but not for hiding other flaws.) The highlighter color does okay for that purpose but it has almost no staying power when used on flaws so they just reappear after less than an hour of wear. (I usually just wear a blurring primer without foundation so maybe it would stay better on someone wearing foundation, but I don't recall having any better wear results on the few days I've worn it with my IT foundation.)

                • Skin Tone:
                • Fair
                 
                1.0

                Horrible...

                By Cassie

                from Kansas, USA

                About Me Brand Buyer

                Pros

                • Goes On Smoothly
                • Multipurpose

                Cons

                • Doesn't Blend Well
                • Doesn't Cover Well
                • Settles In Creases
                • Too Greasy
                • Unnatural Color

                Best Uses

                  Comments about It Cosmetics Eyelift In A Tube:

                  I tried out the Tarte CC under-eye concealer in the store because I have awful blue veins under my eyes that pop out ridiculously. I loved it. However, my local Ulta was out of it so I asked the sales lady what else she recommended. She returned with this concealer and said it should work fine. I'm quite experienced in make-up and I have never bought a product as awful as this. It scarcely covers, it wears off fast, and it's UNBELIEVABLY greasy. I don't even have oily skin, and this makes my under eyes so shiny and slimy. That's the word I'll use to describe it: slimy. This concealer is awful.

                  • Skin Tone:
                  • Fair

                  (0 of 1 customers found this review helpful)

                   
                  5.0

                  The magic stick

                  By Phoenix

                  from Illinois

                  About Me Brand Buyer

                  Verified Buyer

                  Pros

                    Cons

                      Best Uses

                        Comments about It Cosmetics Eyelift In A Tube:

                        Amazing

                        • Skin Tone:
                        • Deep

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                        Q&A

                        Product Q&A

                        Do you have questions about this product?

                        Get answers from in-house experts.

                        6 Questions | 6 Answers
                        Displaying questions 1-6
                        • Q:

                          Could you explain how to use this under the eye only?
                          Asked on 4/10/2015 by Michelle from United States

                          1 answer

                          • Brand Expert

                            A:

                            Hi
                            Thank you for your question!! We are more than happy to help you with this today!!! For the look of an instant eye lift this is all you will ever need! Apply a small amount of Bye Bye Under Eye® Concealer from one side of the tube to the under eye area. Using the Heavenly Luxe® Dual Airbrush Concealer Brush or your finger, gently blend away darkness, imperfections and discoloration. Then, using the other side of the tube apply Hello Light® Liquid Brightener above and below the brow bone!!

                            XOXO

                            Answered on 4/13/2015 by Brand Expert from IT Cosmetics
                        • Q:

                          Do I apply the brightener before or after foundation and powder?
                          Asked on 1/25/2015 by mom23

                          1 answer

                          • Brand Expert

                            A:

                            Hi!! Thank you for your question!! We are more than happy to assist you with this today!!! You would use the brightener after the foundation but before the powder!! So it would go foundation, brightener and then powder!!!
                            Hope this helps!!
                            XOXO

                            Answered on 1/27/2015 by Brand Expert from IT Cosmetics
                        • Q:

                          what products do you recommend pairing this with? powder foundation for full face coverage or just a finishing powder? I purchased this along with celebration foundation illumination. Will this pairing work? I need heavy coverage under eyes but barely any on my face.
                          Asked on 12/27/2014 by Product junkie from Painesville, OH

                          1 answer

                          • Brand Expert

                            A:

                            Hi!!! Thank you for your question and for being an IT Girl!!! We are more than happy to assist you with this today!!!! The EyeLift in a Tube is designed to work with all of our foundations depending on your needs!!! This will work great with the Celebrtion Foundation Illumination as that has sheer to buildable coverage and this would give you fuller coverage under the eyes!!!
                            XOXO

                            Answered on 12/30/2014 by Brand Expert from IT Cosmetics
                        • Q:

                          i have very dark under eye circles and this product might work for me but i have lines under my eye and i worry that it can be prone to settle on them and make them more obvious. is it too creamy? would it set fine with powder without looking creasy? and what would be a better option for me this or the bye bye under eye concealer/
                          Asked on 5/9/2014 by zozo

                          1 answer

                          • Staff Reviewer

                            A:

                            The silky smooth consistency of both Bye Bye Under Eye Concealer & Hello Light Liquid Brightener prevents these products from settling into fine lines and wrinkles. You can absolutely set using Bye Bye Pores for lasting crease-free wear! Since this product includes the Bye Bye Under Eye Concealer (it is dual-ended), we'd suggest this product!

                            Answered on 5/12/2014 by Staff Expert from ULTA.com
                        • Q:

                          is this good for under eye bags, mine are heredity bags and I need a good concelear
                          Asked on 3/30/2014 by lee from silver spring MD

                          1 answer

                          • Staff Reviewer

                            A:

                            This product would be amazing for your under eye bags as it includes IT Cosmetics Bye Bye Under Eye Concealer, which contains high concentrations of Vitamins K, A, C, E and Collagen, which are clinically proven to reduce under eye puffiness and discoloration while strengthening the delicate skin of the under eye area.

                            Answered on 3/31/2014 by Staff Expert from ULTA.com
                        • Q:

                          Does this product have a yellow or peach tint to it?
                          Asked on 3/25/2014 by Tired eyes from SC

                          1 answer

                          • Staff Reviewer

                            A:

                            Fair works best on those who are the fairest of fair. Light/Medium works well for the majority of complexions and has a warm undertone which is slightly pinkish/peachy. Tan is best for those who are naturally tan or have olive skin. Deep is the richest and deepest shade.

                            Answered on 3/26/2014 by Staff Expert from ULTA.com
                        Displaying questions 1-6

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