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It Cosmetics Eyelift In A Tube

It Cosmetics

Eyelift In A Tube

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Item #: 2269893 Size: 0.19 oz

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Why did IT create this product: To create a product that allowed women to bring out their best features with the look of light and lift!

What is it: Eyelift In A Tube is IT Cosmetics Bye Bye Under Eye Concealer & Hello Light Liquid Brightener in one, it's your secret weapon for bright eyes and beautiful skin! It truly provides that amazing "lit-from-within" glow without the use of glitter or shimmer and is sure to be your best kept secret in a tube!

Who is it for: This product is for anyone who wants the look of light and lift. Anyone who wants the look of an eyelift in a tube! Anyone who wants luminous subtle glow that kisses your skin to reveal a more youthful and radiant appearance!

Why is it different: This innovative, full coverage, anti-aging concealer and luminizing Brightener was developed with plastic surgeons to instantly vanish imperfections from view! Eyelift In A Tube is formulated with hydrolyzed collagen, peptides, niacin, anti-oxidants and Drops of Light Technology for an instant flawless, radiant complexion. Key ingredients such as hyaluronic acid, niacin and vitamins C, A, & E mean your skin looks younger instead of older!

Paraben free, cruelty free.

Click here to find your perfect shade!

Apply to clean moisturized skin or over top of foundation. Using the wand, tap a dot of Bye Bye Under Eye Concealer onto skin and gently blend using your finger to erase darkness, imperfections and discoloration from view. For the look of lift and light apply Hello Light Liquid Brightener to the areas of the face you wish to appear lifted, add light or bring forward such as under the eyes, above the cheekbones, the center or your forehead above your brows, or straight down the bridge of your nose.

Beauty tips: For the look of an instant eye lift this is all you will ever need! Apply a small amount of Bye Bye Under Eye Concealer from one side of the tube to the under eye area. Using the Heavenly Luxe Dual Airbrush Concealer Brush or your finger, gently blend away darkness, imperfections and discoloration. Then, using the other side of the tube apply Hello Light Liquid Brightener above and below the brow bone.
Hello Light Liquid Brightener: Water(Aqua), Glycerin, Glycereth-26, Propylene Glycol, Caprylyl Methicone, Diethylhexyl Carbonate, Dimethicone, Isohexadecane, Isododecane, Isostearyl Isostearate, Neopentyl Glycol Diheptanoate, Lauryl PEG-9 Polydimethylsiloxyethyl Dimethicone, Isostearyl Palmitate, Polymethyl Methacrylate, Sodium Chloride, C30-45 Alkyl Cetearyl Dimethicone Crosspolymer, Phenoxyethanol, PEG-10 Dimethicone, Tocopheryl Acetate, Polyhydroxystearic Acid, Disteardimonium Hectorite, Magnesium Stearate, Panthenol, Silica Dimethyl Silylate, Xanthan Gum, Propylene Carbonate, Ethylhexylglycerin, Sodium Hyaluronate, Methylisothiazolinone, Vegetable Oil, Hydrolyzed Collagen, Ascorbyl Palmitate, Niacinamide, Aloe Barbadensis Leaf Juice, Persea Gratissima (Avocado) Oil, Punica Grantum Seed Oil, Perfluorodecalin, Butylene Glycol, Camellia Sinensis (Leaf) Extract, Chamomilla Recutita (Matricaria) Flower Extract, Cholesteryl Chloride, Cholesteryl Nonanoate, Cholesteryl Oleyl Carbonate, Chrysin, Glycyrrhiza Glabra (Licorice) Root Extract, Helianthus Annuus (Sunflower) Seed Oil, Hydrolyzed Pearl, Maris Sal, N-Hydroxysuccinimide, Olea Europaea (Olive) Leaf Extract, Oryza Sativa (Rice) Extract, Palmitoyl Oligopeptide, Palmitoyl Tetrapeptide-7, Retinyl Palmitate, Steareth-20, Tocopherol, Vitis Vinifera (Grape) Seed Extract, Magnesium Ascorbyl Phosphate, Simmondsia chinensis (Jojoba ) Seed Oil, Hydrolyzed silk, Alumina, Triethoxycaprylylsilane May Contain: Titanium Dioxide (CI 77891), Iron Oxides (CI 77499, CI 77492, CI 77491).

Bye Bye Under Eye Concealer: Caprylic/Capric Triglyceride, Bis-Diglyceryl Polyacyladipate-2, VP/Hexadecene Copolymer, Cetyl Alcohol, Silica Dimethyl Silylate, Ozokerite, Phenoxyethanol, Aqua, Ascorbyl Palmitate, Tocopherol, Tocopheryl Acetate, Magnesium Ascorbyl Phosphate, Cholesteryl Nonanoate, Cholesteryl Oleyl Carbonate, Cholesteryl Chloride, Chrysin, Glycerin, Hydrolyzed Collagen, N-Hydroxysuccinimide, Niacinamide, Palmitoyl Oligopeptide, Palmitoyl Tetrapeptide-7, Retinyl Palmitate, Sodium Hyaluronate, Steareth-20. May Contain: Titanium Dioxide (CI 77891), Iron Oxides (CI 77499, CI 77492, CI 77491).

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Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
It CosmeticsEyelift In A Tube
 
4.1

(based on 307 reviews)

80%

of respondents would recommend this to a friend.

Pros

  • Easy to apply (218)
  • Blends well (206)
  • Covers well (137)
  • Goes on smoothly (118)
  • Doesn't wear off (79)

Cons

  • Settles in creases (33)
  • Doesn't blend well (16)
  • Too greasy (15)
  • Doesn't cover well (14)
  • Heavy (13)

Best Uses

  • Under eyes (150)
  • Everyday (72)
  • Discoloration (60)
  • All skin types (39)
  • Blemishes (38)
    • Reviewer Profile:
    • Brand buyer (119), Budget shopper (67), Natural style (52), Classic style (41), Trendy style (6)
    • Skin Tone:
    • Medium (153), Fair (141), Deep (4)

Reviewed by 307 customers

Displaying reviews 1-10

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5.0

I would buy this again and again

By Lovelyadd

from Charlotte, nc

About Me Natural Style

Verified Buyer

Pros

  • Blends Well
  • Easy To Apply
  • Good Pigmentation
  • Lightweight
  • Long Lasting
  • Natural Looking
  • Smooth

Cons

    Best Uses

    • Everyday
    • Sensitive Skin

    Comments about It Cosmetics Eyelift In A Tube:

    This lightens up my face. Received many compliments on how refreshed I look.

    • Skin Tone:
    • Medium
     
    5.0

    I cannot live without this product.

    By Char

    from Texas

    About Me Classic Style

    Verified Buyer

    Pros

    • Blends Well
    • Easy To Apply
    • Easy To Take-off
    • Good Pigmentation
    • Lightweight
    • Long Lasting
    • Natural Looking
    • Smooth

    Cons

      Best Uses

      • All Skin Types
      • Everyday
      • Sensitive Skin

      Comments about It Cosmetics Eyelift In A Tube:

      On end for covering dark circles and scars. Other end as a brightener

      • Skin Tone:
      • Medium
       
      5.0

      Excellent Duo

      By Deborah

      from Illinois

      About Me Trendy Style

      Verified Buyer

      Pros

      • Blends Well
      • Good Pigmentation
      • Long Lasting
      • Natural Looking
      • Smooth

      Cons

        Best Uses

        • All Skin Types
        • Everyday

        Comments about It Cosmetics Eyelift In A Tube:

        Excellent coverage and easy to apply. Very natural looking, even in direct sunlight. Love the flattering highlighter!

        • Skin Tone:
        • Medium
         
        5.0

        Bye bye dark circles!!

        By Tina the esthetician

        from Dalls, tx

        About Me Classic Style

        Verified Buyer

        Pros

        • Blends Well
        • Easy To Apply
        • Lightweight
        • Long Lasting
        • Natural Looking

        Cons

          Best Uses

          • All Skin Types
          • Everyday
          • Travel

          Comments about It Cosmetics Eyelift In A Tube:

          It's stuff is magical!

          • Skin Tone:
          • Medium
           
          5.0

          Great Stuff!

          By Lynn

          from La Porte, TX

          About Me Natural Style

          Verified Buyer

          Pros

          • Blends Well
          • Easy To Apply
          • Easy To Take-off
          • Good Pigmentation
          • Lightweight
          • Long Lasting
          • Smooth

          Cons

            Best Uses

            • All Skin Types
            • Everyday
            • Going Out

            Comments about It Cosmetics Eyelift In A Tube:

            I love this product! I have very deep dark circles under my eyes and this really helps to hide them. I feel more confident when wearing this concealer and the brightener really helps highlight where I want! Love most of IT products!

            • Skin Tone:
            • Fair
             
            5.0

            Holy Grail???

            By raccoon face

            from wisconsin

            About Me Natural Style

            Pros

            • Blends Well
            • Easy To Apply
            • Good Pigmentation
            • Long Lasting
            • Natural Looking
            • Smooth

            Cons

              Best Uses

              • Everyday

              Comments about It Cosmetics Eyelift In A Tube:

              Never been one to get into makeup, but I have a severe issue with undereye circles and darkened eyelids - the kind where you always look like like you've been up a week straight or are seriously ill. Mine are a brown/red pigmentation on my otherwise fair and clear skin - a real bummer considering I wouldn't wear anything on my skin if not for the sullen hungover raccoon thing going on around my peepers.

              Feels like I've tried everything to no avail. Had this a few days and so far VERY impressed. Good coverage, actually matches my skin tone (I have the second to lightest duo, despite as I said being very fair) and most importantly doesn't oxidize or dry out after wearing a few hours. DO NOT SET WITH POWDER. To touch up I just gently pat it if it settles into any creases. Brightener is nice on it's own for light concealing or highlighting. Sometimes use it over the concealer but this is almost TOO much, even for my problematic circles.

              Highly recommend.

              • Skin Tone:
              • Fair
               
              5.0

              Awesome

              By CB

              from VA

              About Me Natural Style

              Verified Buyer

              Pros

              • Easy To Apply
              • Lightweight
              • Natural Looking

              Cons

                Best Uses

                • Everyday

                Comments about It Cosmetics Eyelift In A Tube:

                Use it everyday. Perfect to cover up dark circles.

                • Skin Tone:
                • Fair
                 
                5.0

                Definite must

                By LDiehl

                from Columbus, OH

                About Me Natural Style

                Verified Buyer

                Pros

                • Blends Well
                • Easy To Apply
                • Lightweight
                • Long Lasting
                • Natural Looking

                Cons

                  Best Uses

                  • All Skin Types
                  • Everyday

                  Comments about It Cosmetics Eyelift In A Tube:

                  I'm actually more fair to medium and I love this product. I have natural dark circles under my eyes and this works great. The lighter to go immediately under the eye and the darker more for the lower circles. I love it.

                  • Skin Tone:
                  • Fair
                   
                  5.0

                  Love love love

                  By Jenna

                  from NC

                  About Me Classic Style

                  Verified Buyer

                  Pros

                  • Blends Well
                  • Easy To Apply
                  • Easy To Take-off
                  • Good Pigmentation
                  • Lightweight
                  • Long Lasting
                  • Natural Looking
                  • Noncomedogenic
                  • Smooth

                  Cons

                    Best Uses

                    • All Skin Types
                    • Everyday

                    Comments about It Cosmetics Eyelift In A Tube:

                    Under foundation

                    • Skin Tone:
                    • Medium
                     
                    5.0

                    I love this product!!!

                    By Sunny girl

                    from Battle Creek, Michigan

                    About Me Natural Style

                    Verified Buyer

                    Pros

                    • Blends Well
                    • Easy To Apply
                    • Good Pigmentation
                    • Lightweight
                    • Long Lasting
                    • Smooth

                    Cons

                      Best Uses

                      • All Skin Types
                      • Everyday

                      Comments about It Cosmetics Eyelift In A Tube:

                      I use to cover up my dark circles under my eyes I've had all my life--it works wonderfully!

                      • Skin Tone:
                      • Fair

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                      Q&A

                      Product Q&A

                      Do you have questions about this product?

                      Get answers from in-house experts.

                      19 Questions | 19 Answers
                      Displaying questions 1-10Previous | Next »
                      • Q:

                        Is this product gluten free?
                        Asked on 11/29/2015 by Katie

                        1 answer

                        • Brand Expert

                          A:

                          Hi
                          We are happy to let you know that all of our Heavenly Luxe brushes, Vitality Lip Flush Lipstick and Gloss, Vitality Lip Butter Lipstick and Gloss, CC lip Serum and Lip Liners do not contain wheat or grain ingredients. Please know that at the present time we do not specifically test our products for gluten content, and our manufacturers do create products in their facility that contain gluten. If you have allergies or sensitivities to Gluten, we recommend contacting your physician before using any new products about which you have health related questions. Please know that all our products undergo rigorous testing and quality assurance before they reach the consumer following strict U.S. FDA Cosmetics Regulations and all ingredients can be found on our website.
                          XOXO

                          Answered on 11/30/2015 by Brand Expert from IT Cosmetics
                      • Q:

                        How do I stop this product from creasing under the eye?
                        Asked on 9/30/2015 by Jordan from Winter Park, FL

                        1 answer

                        • Brand Expert

                          A:

                          Hi
                          Thank you for your question and for using our Eye Lift in a Tube. We are so sorry to hear that it is creasing. We can recommend using less of the product and also use a primer and eye cream in order to help prep the skin.
                          XOXO

                          Answered on 10/2/2015 by Brand Expert from IT Cosmetics
                      • Q:

                        I purchased the compact hello light it has a light sheer highlight feel to it in a silver compact. It is way to sheet for me and it just unfortunately was a waste with my skin tone. Is that going to be the same highlight in this tube? I love the under eye cream. I got a sample and it was exactly what I have been looking for. Should I stick with a full size of that or for the brightening eye effect with contouring should I go with this because it is different than the compact? Also I need a full coverage face foundation/cream or powder. I usually dermablemd for scars. Does IT HAVE COMPARABLE??
                        Asked on 9/22/2015 by Islandeyes00769 from Charleston, SC

                        1 answer

                        • Brand Expert

                          A:

                          Hi
                          Thank you for your question and for your interest in so many products. If you get the eye lift in a tube, the liquid brightener on the other end is shaded to match the concealer so this will likely work better for you then the Hello Light Creme you are using.

                          As far as foundations, we would recommend the CC Cream as this is a full coverage foundation that typically covers all scars and colors.

                          We hope this is helpful.

                          XOXO

                          Answered on 9/28/2015 by Brand Expert from IT Cosmetics
                      • Q:

                        How exactly do I use these two products in one????
                        Asked on 9/15/2015 by suzie from virginia beach va

                        1 answer

                        • Brand Expert

                          A:

                          Hi
                          Thank you for your question and for your interest in our Eye Lift in a Tube. We are more than happy to assist you with this today. You would use the concealer end like you would any concealer and dot the product in the areas that you need it most and then blend with a brush or your finger.

                          For the Brightener side, you would do the same just applying in the areas that you would like to appear lifted and brightened like the eyes, brows, nose and cupids bow. It also looks great on the top of the cheek bones.

                          We hope this is helpful.

                          XOXO

                          Answered on 9/29/2015 by Brand Expert from IT Cosmetics
                      • Q:

                        I wear medium in celebration foundation what color would you recommend for this concealer/brightener?
                        Asked on 9/14/2015 by A-town from Louisiana

                        1 answer

                        • Brand Expert

                          A:

                          Hi!

                          Thank you so much for your question, we would love to help you out!
                          We recommend the light/medium shade in our Eyelift in a Tube as it
                          is recommended that your concealer is actually a little bit lighter than
                          your actual foundation!

                          Hope that helps!
                          XOXO

                          Answered on 9/16/2015 by Brand Expert from IT Cosmetics
                      • Q:

                        Hi, my skin tone is medium with olive undertone, I don't see medium only light-medium so Im afraid is too light for me and then tan Im afraid is too dark lol, is hard to see the real shades online, so wich one would you recommend me ? I tried bye bye undereye concealer in light but the one is in a tube, I returned it because was way too light for me then I didn't try it again but now I would like to give this brand a second chance
                        Thank you
                        Asked on 9/13/2015 by Anna from Chicago

                        1 answer

                        • Brand Expert

                          A:

                          Hi there!

                          Thanks so much for your question, we would love to help you out!
                          Since you did try the light shade and it didn't work out, we actually
                          suggest going with the tan shade here! With your olive undertone
                          it sounds like it will match well!!

                          Hope that helps!
                          XOXO

                          Answered on 9/16/2015 by Brand Expert from IT Cosmetics
                      • Q:

                        Can I use this as a highlighter, drawing a "V" under the eye, filling it in, and blending it outward? I also use the bye-bye under eye, so do I need this as well? P.S. I switched to IT cosmetics approximately six months ago and will never go back to Bare Minerals...
                        Asked on 9/11/2015 by Sheri

                        1 answer

                        • Brand Expert

                          A:

                          Hi!
                          Thank you for your question and for becoming an IT Girl!! You can absolutely use this to draw the V under your eyes and blend outward.

                          The concealer in this is the bye bye under eye concealer so there is not a need to purchase both!

                          XOXO

                          Answered on 9/14/2015 by Brand Expert from IT Cosmetics
                      • Q:

                        What is the size, in ounces, of the Eyelift In A Tube?
                        Asked on 9/10/2015 by KitKat

                        1 answer

                        • Staff Expert

                          A:

                          0.19 oz.

                          Answered on 9/11/2015 by Staff Expert from ULTA Beauty
                      • Q:

                        Hi I wear tan in foundation so what color would I use in this concealer?
                        Asked on 9/8/2015 by Laura from West Virginia

                        1 answer

                        • Brand Expert

                          A:

                          Hi
                          Thank you for your question and for your interest in our product! We would recommend using the Tan in this as well!
                          XOXO

                          Answered on 9/9/2015 by Brand Expert from IT Cosmetics
                      • Q:

                        How much product comes in this? How much bye bye under eye and how much highlighter?
                        Asked on 9/4/2015 by Shauna from Oklahoma

                        1 answer

                        • Brand Expert

                          A:

                          Hi
                          Thank you for your question and for your interest in our product! There is .19Fl Oz of both products in the Eye Lift in a Tube!
                          XOXO

                          Answered on 9/9/2015 by Brand Expert from IT Cosmetics
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