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It Cosmetics Eyelift In A Tube

It Cosmetics

Eyelift In A Tube

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Item #: 2269893 Size: 0.19 oz

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Why did IT create this product: To create a product that allowed women to bring out their best features with the look of light and lift!

What is it: Eyelift In A Tube is IT Cosmetics Bye Bye Under Eye Concealer & Hello Light Liquid Brightener in one, it's your secret weapon for bright eyes and beautiful skin! It truly provides that amazing "lit-from-within" glow without the use of glitter or shimmer and is sure to be your best kept secret in a tube!

Who is it for: This product is for anyone who wants the look of light and lift. Anyone who wants the look of an eyelift in a tube! Anyone who wants luminous subtle glow that kisses your skin to reveal a more youthful and radiant appearance!

Why is it different: This innovative, full coverage, anti-aging concealer and luminizing Brightener was developed with plastic surgeons to instantly vanish imperfections from view! Eyelift In A Tube is formulated with hydrolyzed collagen, peptides, niacin, anti-oxidants and Drops of Light Technology for an instant flawless, radiant complexion. Key ingredients such as hyaluronic acid, niacin and vitamins C, A, & E mean your skin looks younger instead of older!

Paraben free, cruelty free.

Click here to find your perfect shade!

Apply to clean moisturized skin or over top of foundation. Using the wand, tap a dot of Bye Bye Under Eye Concealer onto skin and gently blend using your finger to erase darkness, imperfections and discoloration from view. For the look of lift and light apply Hello Light Liquid Brightener to the areas of the face you wish to appear lifted, add light or bring forward such as under the eyes, above the cheekbones, the center or your forehead above your brows, or straight down the bridge of your nose.

Beauty tips: For the look of an instant eye lift this is all you will ever need! Apply a small amount of Bye Bye Under Eye Concealer from one side of the tube to the under eye area. Using the Heavenly Luxe Dual Airbrush Concealer Brush or your finger, gently blend away darkness, imperfections and discoloration. Then, using the other side of the tube apply Hello Light Liquid Brightener above and below the brow bone.
Hello Light Liquid Brightener: Water(Aqua), Glycerin, Glycereth-26, Propylene Glycol, Caprylyl Methicone, Diethylhexyl Carbonate, Dimethicone, Isohexadecane, Isododecane, Isostearyl Isostearate, Neopentyl Glycol Diheptanoate, Lauryl PEG-9 Polydimethylsiloxyethyl Dimethicone, Isostearyl Palmitate, Polymethyl Methacrylate, Sodium Chloride, C30-45 Alkyl Cetearyl Dimethicone Crosspolymer, Phenoxyethanol, PEG-10 Dimethicone, Tocopheryl Acetate, Polyhydroxystearic Acid, Disteardimonium Hectorite, Magnesium Stearate, Panthenol, Silica Dimethyl Silylate, Xanthan Gum, Propylene Carbonate, Ethylhexylglycerin, Sodium Hyaluronate, Methylisothiazolinone, Vegetable Oil, Hydrolyzed Collagen, Ascorbyl Palmitate, Niacinamide, Aloe Barbadensis Leaf Juice, Persea Gratissima (Avocado) Oil, Punica Grantum Seed Oil, Perfluorodecalin, Butylene Glycol, Camellia Sinensis (Leaf) Extract, Chamomilla Recutita (Matricaria) Flower Extract, Cholesteryl Chloride, Cholesteryl Nonanoate, Cholesteryl Oleyl Carbonate, Chrysin, Glycyrrhiza Glabra (Licorice) Root Extract, Helianthus Annuus (Sunflower) Seed Oil, Hydrolyzed Pearl, Maris Sal, N-Hydroxysuccinimide, Olea Europaea (Olive) Leaf Extract, Oryza Sativa (Rice) Extract, Palmitoyl Oligopeptide, Palmitoyl Tetrapeptide-7, Retinyl Palmitate, Steareth-20, Tocopherol, Vitis Vinifera (Grape) Seed Extract, Magnesium Ascorbyl Phosphate, Simmondsia chinensis (Jojoba ) Seed Oil, Hydrolyzed silk, Alumina, Triethoxycaprylylsilane May Contain: Titanium Dioxide (CI 77891), Iron Oxides (CI 77499, CI 77492, CI 77491).

Bye Bye Under Eye Concealer: Caprylic/Capric Triglyceride, Bis-Diglyceryl Polyacyladipate-2, VP/Hexadecene Copolymer, Cetyl Alcohol, Silica Dimethyl Silylate, Ozokerite, Phenoxyethanol, Aqua, Ascorbyl Palmitate, Tocopherol, Tocopheryl Acetate, Magnesium Ascorbyl Phosphate, Cholesteryl Nonanoate, Cholesteryl Oleyl Carbonate, Cholesteryl Chloride, Chrysin, Glycerin, Hydrolyzed Collagen, N-Hydroxysuccinimide, Niacinamide, Palmitoyl Oligopeptide, Palmitoyl Tetrapeptide-7, Retinyl Palmitate, Sodium Hyaluronate, Steareth-20. May Contain: Titanium Dioxide (CI 77891), Iron Oxides (CI 77499, CI 77492, CI 77491).

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Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
It CosmeticsEyelift In A Tube
 
4.1

(based on 312 reviews)

80%

of respondents would recommend this to a friend.

Pros

  • Easy to apply (223)
  • Blends well (209)
  • Covers well (137)
  • Goes on smoothly (118)
  • Doesn't wear off (79)

Cons

  • Settles in creases (33)
  • Doesn't blend well (16)
  • Too greasy (15)
  • Doesn't cover well (14)
  • Heavy (14)

Best Uses

  • Under eyes (150)
  • Everyday (77)
  • Discoloration (60)
  • All skin types (42)
  • Blemishes (38)
    • Reviewer Profile:
    • Brand buyer (119), Budget shopper (67), Natural style (54), Classic style (43), Trendy style (6)
    • Skin Tone:
    • Medium (155), Fair (144), Deep (4)

Reviewed by 312 customers

Displaying reviews 1-10

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4.0

Effective!

By Abby

from Cumming, GA

About Me Classic Style

Verified Buyer

Pros

  • Easy To Apply
  • Good Pigmentation
  • Smooth

Cons

  • Heavy

Best Uses

  • All Skin Types
  • Everyday

Comments about It Cosmetics Eyelift In A Tube:

Great coverage for the concealer! The highlighting end doesn't really seem to do anything though- so next time I think I'll just repurchase the concealer!

  • Skin Tone:
  • Fair
 
5.0

Highly recommend

By Christina

from San Diego, CA

About Me Classic Style

Verified Buyer

Pros

  • Blends Well
  • Easy To Apply
  • Easy To Take-off
  • Good Pigmentation
  • Lightweight
  • Long Lasting
  • Natural Looking

Cons

    Best Uses

    • All Skin Types
    • Everyday
    • Going Out

    Comments about It Cosmetics Eyelift In A Tube:

    I use it daily & love the results.

    • Skin Tone:
    • Medium

    (1 of 1 customers found this review helpful)

     
    5.0

    BEST best best best

    By Rebecca

    from Wisconsin

    About Me Natural Style

    Verified Reviewer

    Pros

    • Blends Well
    • Easy To Apply
    • Good Pigmentation
    • Long Lasting
    • Natural Looking
    • Smooth

    Cons

      Best Uses

      • Everyday

      Comments about It Cosmetics Eyelift In A Tube:

      I love this product so much, can't say enough good things about it. Anyone who wrote a one-star review for this, calling it dry or watery or not pigmented enough must be on Mars because it is none of those things - super pigmented, creamy and oh-so-natural looking! I feel like I have tried EVERY concealer for undereye circles (save for anything above $50 a pop) and I experience the same two issue with every product - drying out my skin and oxidizing, making me look like I smeared orange marker on my face. This product neither oxidizes nor dries out. If it settles into any lines, JUST PAT IT GENTLY WITH YOUR RING FINGER PEOPLE- YOU DON'T EVEN NEED TO REAPPLY. It's seriously so glorious. I have SERIOUS undereye circles and I am RAVING about this product. IT'S THE BEST, JUST TRY IT!

      • Skin Tone:
      • Fair
       
      4.0

      My new favorite

      By Whitney

      from Rexburg, Idaho

      About Me Natural Style

      Verified Buyer

      Pros

      • Blends Well
      • Easy To Apply
      • Easy To Take-off
      • Good Pigmentation
      • Lightweight
      • Long Lasting
      • Natural Looking
      • Smooth

      Cons

        Best Uses

        • All Skin Types
        • Everyday

        Comments about It Cosmetics Eyelift In A Tube:

        This has great coverage for my under eye circles, acne, and acne scars. Im an esthetician and ive tried a lot of different makeup but what i like about this is that it doesnt sit in the wrinkles unde my eyes and make them stand out. It hides my dark circles and almost makes my wrinkles look non existant. It has great coverage i basically use it as my foundation and a little goes a really long way. It gives my a lit from within look with the highlighter and gives my skin a dewy wet look. If its too shiny i put some powder on top and do my contouring, it makes for a great base. Just know that anything you put on your face over and over without washing EVERY time inbetween can make you break out. So if your concerned anout this breaking you out because it has an applicator i would recommend never putting it directly on your skin and using a palet to wipe it on first and then using a concealer brush to apply to face so you can keep your contents clean. Highly recommend i have loved it and this was my second purchase.

        • Skin Tone:
        • Fair
         
        5.0

        Brilliant!

        By Tamu

        from Melb., Fl

        Verified Buyer

        Pros

        • Easy To Apply
        • Easy To Take-off
        • Good Pigmentation
        • Natural Looking
        • Smooth

        Cons

          Best Uses

          • Everyday
          • Sensitive Skin

          Comments about It Cosmetics Eyelift In A Tube:

          This product is great for older skin, I'm 58... Most concealers I've used settle in the fine lines under my eyes, not this one! It's like having two concealers in one! One side is for brightening & the other side is the concealer u put over top. I love the sponge tip applicator which makes application easier. No squeezing tubes. I use a setting powder for better hold. This concealer is dewier than most but stays-smooth w/o setttling in lines. If u have oily skin this may not be for u. I use the original Bye Bye Undereye if I need a waterproof finish. For every day I use this Eyelift in a Tube for a natural finish, brightening effect & anti aging properties!

          • Skin Tone:
          • Medium
           
          5.0

          I would buy this again and again

          By Lovelyadd

          from Charlotte, nc

          About Me Natural Style

          Verified Buyer

          Pros

          • Blends Well
          • Easy To Apply
          • Good Pigmentation
          • Lightweight
          • Long Lasting
          • Natural Looking
          • Smooth

          Cons

            Best Uses

            • Everyday
            • Sensitive Skin

            Comments about It Cosmetics Eyelift In A Tube:

            This lightens up my face. Received many compliments on how refreshed I look.

            • Skin Tone:
            • Medium
             
            5.0

            I cannot live without this product.

            By Char

            from Texas

            About Me Classic Style

            Verified Buyer

            Pros

            • Blends Well
            • Easy To Apply
            • Easy To Take-off
            • Good Pigmentation
            • Lightweight
            • Long Lasting
            • Natural Looking
            • Smooth

            Cons

              Best Uses

              • All Skin Types
              • Everyday
              • Sensitive Skin

              Comments about It Cosmetics Eyelift In A Tube:

              On end for covering dark circles and scars. Other end as a brightener

              • Skin Tone:
              • Medium
               
              5.0

              Excellent Duo

              By Deborah

              from Illinois

              About Me Trendy Style

              Verified Buyer

              Pros

              • Blends Well
              • Good Pigmentation
              • Long Lasting
              • Natural Looking
              • Smooth

              Cons

                Best Uses

                • All Skin Types
                • Everyday

                Comments about It Cosmetics Eyelift In A Tube:

                Excellent coverage and easy to apply. Very natural looking, even in direct sunlight. Love the flattering highlighter!

                • Skin Tone:
                • Medium
                 
                5.0

                Bye bye dark circles!!

                By Tina the esthetician

                from Dalls, tx

                About Me Classic Style

                Verified Buyer

                Pros

                • Blends Well
                • Easy To Apply
                • Lightweight
                • Long Lasting
                • Natural Looking

                Cons

                  Best Uses

                  • All Skin Types
                  • Everyday
                  • Travel

                  Comments about It Cosmetics Eyelift In A Tube:

                  It's stuff is magical!

                  • Skin Tone:
                  • Medium
                   
                  5.0

                  Great Stuff!

                  By Lynn

                  from La Porte, TX

                  About Me Natural Style

                  Verified Buyer

                  Pros

                  • Blends Well
                  • Easy To Apply
                  • Easy To Take-off
                  • Good Pigmentation
                  • Lightweight
                  • Long Lasting
                  • Smooth

                  Cons

                    Best Uses

                    • All Skin Types
                    • Everyday
                    • Going Out

                    Comments about It Cosmetics Eyelift In A Tube:

                    I love this product! I have very deep dark circles under my eyes and this really helps to hide them. I feel more confident when wearing this concealer and the brightener really helps highlight where I want! Love most of IT products!

                    • Skin Tone:
                    • Fair

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                    Q&A

                    Product Q&A

                    Do you have questions about this product?

                    Get answers from in-house experts.

                    20 Questions | 20 Answers
                    Displaying questions 1-10Previous | Next »
                    • Q:

                      Hi. I'm using Peter Thomas Roth CC cream in medium to tan. What is the best color to match my skin tone?
                      Asked on 5/1/2016 by KittyKat from Cupertino,CA

                      1 answer

                      • Brand Expert

                        A:

                        We are so happy to hear that you are interested in our Eye Lift in a Tube, we would go with the Neutral Medium!
                        XOXO

                        Answered on 5/2/2016 by Brand Expert from IT Cosmetics
                    • Q:

                      Is this product gluten free?
                      Asked on 11/29/2015 by Katie

                      1 answer

                      • Brand Expert

                        A:

                        Hi
                        We are happy to let you know that all of our Heavenly Luxe brushes, Vitality Lip Flush Lipstick and Gloss, Vitality Lip Butter Lipstick and Gloss, CC lip Serum and Lip Liners do not contain wheat or grain ingredients. Please know that at the present time we do not specifically test our products for gluten content, and our manufacturers do create products in their facility that contain gluten. If you have allergies or sensitivities to Gluten, we recommend contacting your physician before using any new products about which you have health related questions. Please know that all our products undergo rigorous testing and quality assurance before they reach the consumer following strict U.S. FDA Cosmetics Regulations and all ingredients can be found on our website.
                        XOXO

                        Answered on 11/30/2015 by Brand Expert from IT Cosmetics
                    • Q:

                      How do I stop this product from creasing under the eye?
                      Asked on 9/30/2015 by Jordan from Winter Park, FL

                      1 answer

                      • Brand Expert

                        A:

                        Hi
                        Thank you for your question and for using our Eye Lift in a Tube. We are so sorry to hear that it is creasing. We can recommend using less of the product and also use a primer and eye cream in order to help prep the skin.
                        XOXO

                        Answered on 10/2/2015 by Brand Expert from IT Cosmetics
                    • Q:

                      I purchased the compact hello light it has a light sheer highlight feel to it in a silver compact. It is way to sheet for me and it just unfortunately was a waste with my skin tone. Is that going to be the same highlight in this tube? I love the under eye cream. I got a sample and it was exactly what I have been looking for. Should I stick with a full size of that or for the brightening eye effect with contouring should I go with this because it is different than the compact? Also I need a full coverage face foundation/cream or powder. I usually dermablemd for scars. Does IT HAVE COMPARABLE??
                      Asked on 9/22/2015 by Islandeyes00769 from Charleston, SC

                      1 answer

                      • Brand Expert

                        A:

                        Hi
                        Thank you for your question and for your interest in so many products. If you get the eye lift in a tube, the liquid brightener on the other end is shaded to match the concealer so this will likely work better for you then the Hello Light Creme you are using.

                        As far as foundations, we would recommend the CC Cream as this is a full coverage foundation that typically covers all scars and colors.

                        We hope this is helpful.

                        XOXO

                        Answered on 9/28/2015 by Brand Expert from IT Cosmetics
                    • Q:

                      How exactly do I use these two products in one????
                      Asked on 9/15/2015 by suzie from virginia beach va

                      1 answer

                      • Brand Expert

                        A:

                        Hi
                        Thank you for your question and for your interest in our Eye Lift in a Tube. We are more than happy to assist you with this today. You would use the concealer end like you would any concealer and dot the product in the areas that you need it most and then blend with a brush or your finger.

                        For the Brightener side, you would do the same just applying in the areas that you would like to appear lifted and brightened like the eyes, brows, nose and cupids bow. It also looks great on the top of the cheek bones.

                        We hope this is helpful.

                        XOXO

                        Answered on 9/29/2015 by Brand Expert from IT Cosmetics
                    • Q:

                      I wear medium in celebration foundation what color would you recommend for this concealer/brightener?
                      Asked on 9/14/2015 by A-town from Louisiana

                      1 answer

                      • Brand Expert

                        A:

                        Hi!

                        Thank you so much for your question, we would love to help you out!
                        We recommend the light/medium shade in our Eyelift in a Tube as it
                        is recommended that your concealer is actually a little bit lighter than
                        your actual foundation!

                        Hope that helps!
                        XOXO

                        Answered on 9/16/2015 by Brand Expert from IT Cosmetics
                    • Q:

                      Hi, my skin tone is medium with olive undertone, I don't see medium only light-medium so Im afraid is too light for me and then tan Im afraid is too dark lol, is hard to see the real shades online, so wich one would you recommend me ? I tried bye bye undereye concealer in light but the one is in a tube, I returned it because was way too light for me then I didn't try it again but now I would like to give this brand a second chance
                      Thank you
                      Asked on 9/13/2015 by Anna from Chicago

                      1 answer

                      • Brand Expert

                        A:

                        Hi there!

                        Thanks so much for your question, we would love to help you out!
                        Since you did try the light shade and it didn't work out, we actually
                        suggest going with the tan shade here! With your olive undertone
                        it sounds like it will match well!!

                        Hope that helps!
                        XOXO

                        Answered on 9/16/2015 by Brand Expert from IT Cosmetics
                    • Q:

                      Can I use this as a highlighter, drawing a "V" under the eye, filling it in, and blending it outward? I also use the bye-bye under eye, so do I need this as well? P.S. I switched to IT cosmetics approximately six months ago and will never go back to Bare Minerals...
                      Asked on 9/11/2015 by Sheri

                      1 answer

                      • Brand Expert

                        A:

                        Hi!
                        Thank you for your question and for becoming an IT Girl!! You can absolutely use this to draw the V under your eyes and blend outward.

                        The concealer in this is the bye bye under eye concealer so there is not a need to purchase both!

                        XOXO

                        Answered on 9/14/2015 by Brand Expert from IT Cosmetics
                    • Q:

                      What is the size, in ounces, of the Eyelift In A Tube?
                      Asked on 9/10/2015 by KitKat

                      1 answer

                      • Staff Expert

                        A:

                        0.19 oz.

                        Answered on 9/11/2015 by Staff Expert from ULTA Beauty
                    • Q:

                      Hi I wear tan in foundation so what color would I use in this concealer?
                      Asked on 9/8/2015 by Laura from West Virginia

                      1 answer

                      • Brand Expert

                        A:

                        Hi
                        Thank you for your question and for your interest in our product! We would recommend using the Tan in this as well!
                        XOXO

                        Answered on 9/9/2015 by Brand Expert from IT Cosmetics
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