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It Cosmetics Brow Power Universal Eyebrow Pencil Mini

It Cosmetics

Brow Power Universal Eyebrow Pencil Mini

Item #: 2271715

Why did IT Cosmetics create this product: To finally give women an eyebrow pencil that covers gray, looks natural, and is packed with anti-aging powerhouse ingredients utilizing cutting edge brow-enhancing technology! What is it: A universal, transforming long-wear eyebrow pencil infused with cutting-edge brow enhancing ingredients and technology. The oval shaped tip is perfect for both thin and thick brows. The spooly end brush gives a natural polished look. Brow Power Universal Eyebrow Pencil matches all hair colors and covers gray perfectly. Full brow lift guide included with each pencil. Who is it for: Anyone who wants better brows! Anyone who wants brow enhancing and conditioning benefits and wants to instantly create the look of beautiful, healthy, resilient brows that won't budge or smudge and stay all day until you decide to take them off. Why is it different: The award-winning and number one selling product in IT Cosmetics entire line! Brow Power Universal Eyebrow Pencil is developed with leading plastic surgeons, and defined to adhere to skin and look like real hair. Proprietary technology infuses a blend of brow-conditioning ingredients including saw palmetto, nettle extract, green tea, biotin, lecithin, vitamins A, C, E, grapeseed and panthenol. Exclusive, transforming shade adjusts to every hair color and gives a beautiful, natural looking brow. Paraben-free, fragrance-free, phthalate-free, sulfate-free.
Apply lighter, softer strokes to match lighter color hair including blonde and silver. Press harder for darker hair including medium- brown to black. As a finishing touch, lightly brush through brows with the spooley brush for a natural, polished look. Full brow lift instruction diagram included with each pencil.

To create perfect brows, follow these guidelines:
  • The start of your brow should line up directly with the edge of your nose.
  • Your brow should end in line with the corner of your nose and the outer corner of your eye.
  • Your brow arch should be in line with the outer edge of your iris!
Hydrogenated Coco-Glycerides, Serenoa Serrulata Fruit Extract (Saw Palmetto), Biotin, Urtica Dioxica (Nettle) Leaf Powder, Iron Oxides (77492), Iron Oxides (77499),Ceresin, Equisetum Arvense Extract, Lecithin, Pantothenic Acid, Camellia Sinensis Leaf Extract, Vitis Vinifera (Grape) Seed Extract, Euphorbia Cerifera (Candelilla) Wax, Copernicia Cerifera (Carnauba) Wax, Ascorbic Acid, Tocopheryl Acetate, Beeswax, Microcrystalline Wax, Iron Oxides, BHT, (77491), Retinyl Acetate.

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Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
It CosmeticsBrow Power Universal Eyebrow Pencil Mini
 
4.4

(based on 454 reviews)

92%

of respondents would recommend this to a friend.

Pros

  • Easy to apply (311)
  • Good pigmentation (272)
  • Long lasting (252)
  • Good value (199)
  • Versatile (134)

Cons

  • Wears off easily (21)
  • Difficult to apply (17)
  • Flakes (5)
  • Pricey / poor value (5)
  • Messy (3)

Best Uses

  • Daily use (214)
  • Normal skin (115)
  • Dry skin (73)
  • Sensitive skin (69)
  • Oily skin (62)
    • Was this a gift?:
    • No (5)
    • Reviewer Profile:
    • Natural style (217), Classic style (157), Trendy style (42)
    • Skin Tone:
    • Medium (205), Fair (150), Deep (10)

Reviewed by 454 customers

Displaying reviews 1-10

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5.0

My FAVORITE!!!

By IsabellaMom

from Coral Springs, FL

About Me Natural Style

Verified Buyer

Pros

  • Easy To Apply
  • Good Pigmentation
  • Good Value
  • Long Lasting
  • Versatile

Cons

    Best Uses

    • Daily Use

    Comments about It Cosmetics Brow Power Universal Eyebrow Pencil Mini:

    Best brow pencil. Natural and doesn't look like you put anything on butmakes brows look amazing.

    • Skin Tone:
    • Medium
     
    5.0

    Best Ever

    By Butter Cup

    from Greenville NC

    About Me Classic Style

    Verified Buyer

    Pros

    • Easy To Apply
    • Good Pigmentation
    • Long Lasting

    Cons

      Best Uses

      • Daily Use

      Comments about It Cosmetics Brow Power Universal Eyebrow Pencil Mini:

      Use the brow pencil every day. I have thin brows with gaps and this product makes me look like I have full, beautiful,healthy brows. So glad I made the purchase.

      • Skin Tone:
      • Fair
       
      5.0

      I do buy this product

      By CJ

      from Cleveland, OH

      Verified Buyer

      Pros

      • Easy To Apply
      • Long Lasting

      Cons

        Best Uses

        • Daily Use

        Comments about It Cosmetics Brow Power Universal Eyebrow Pencil Mini:

        This is one of the better eyebrow products out there.

         
        5.0

        Mine!

        By Glow Girl

        from Chatsworth, CA

        About Me Classic Style

        Verified Buyer

        Pros

        • Easy To Apply
        • Good Pigmentation
        • Good Value
        • Long Lasting
        • Versatile

        Cons

          Best Uses

          • Daily Use

          Comments about It Cosmetics Brow Power Universal Eyebrow Pencil Mini:

          No sharpener needed! This is best!

          • Skin Tone:
          • Fair
           
          5.0

          Love it!, stays and looks real

          By V

          from Iowa

          About Me Natural Style

          Verified Buyer

          Pros

          • Good Pigmentation
          • Good Value
          • Long Lasting
          • Versatile

          Cons

            Best Uses

              Comments about It Cosmetics Brow Power Universal Eyebrow Pencil Mini:

              U can build your brow

              • Skin Tone:
              • Fair
               
              5.0

              Go to brow pencil

              By K

              from Columbus, OH

              About Me Trendy Style

              Verified Buyer

              Pros

              • Easy To Apply
              • Good Pigmentation
              • Good Value
              • Long Lasting
              • Versatile

              Cons

                Best Uses

                • Daily Use
                • Dry Skin
                • Normal Skin
                • Oily Skin

                Comments about It Cosmetics Brow Power Universal Eyebrow Pencil Mini:

                I use this to fill in my brows daily, it's amazing and goes on so pigmented for a nice bold brow.

                • Skin Tone:
                • Medium
                 
                4.0

                I would keep buying the Brow Power Universal Eyebrow Pencil!

                By Cyn

                from Fresno, CA

                About Me Classic Style

                Verified Buyer

                Pros

                • Easy To Apply
                • Good Pigmentation
                • Long Lasting

                Cons

                  Best Uses

                  • Daily Use
                  • Normal Skin
                  • Oily Skin

                  Comments about It Cosmetics Brow Power Universal Eyebrow Pencil Mini:

                  The Brow Power Universal Eyebrow pencil is very easy to apply and has great lasting coverage for beautiful eyebrows!

                  • Skin Tone:
                  • Medium
                   
                  5.0

                  Love it!

                  By Brow perfectionist

                  from Pensacola fl

                  About Me Natural Style

                  Verified Buyer

                  Pros

                  • Easy To Apply
                  • Good Pigmentation
                  • Good Value
                  • Long Lasting
                  • Versatile

                  Cons

                    Best Uses

                    • Normal Skin

                    Comments about It Cosmetics Brow Power Universal Eyebrow Pencil Mini:

                    Looks natural and easy to apply!

                    • Skin Tone:
                    • Medium
                     
                    5.0

                    Favorite brow pencil yet

                    By Flashn

                    from Columbia sc

                    About Me Classic Style

                    Verified Buyer

                    Pros

                    • Easy To Apply
                    • Good Pigmentation
                    • Good Value
                    • Long Lasting
                    • Versatile

                    Cons

                      Best Uses

                      • Daily Use
                      • Dry Skin
                      • Normal Skin
                      • Oily Skin
                      • Sensitive Skin
                      • Special Occasions

                      Comments about It Cosmetics Brow Power Universal Eyebrow Pencil Mini:

                      I can alternate between natural and dramatic with one pencil.

                      • Skin Tone:
                      • Fair
                       
                      5.0

                      Love this product

                      By Pjay

                      from Menifee,CA

                      About Me Natural Style

                      Verified Buyer

                      Pros

                      • Easy To Apply
                      • Long Lasting

                      Cons

                        Best Uses

                        • Daily Use
                        • Oily Skin

                        Comments about It Cosmetics Brow Power Universal Eyebrow Pencil Mini:

                        I love this brow liner. I'm a blonde and it's true the liner is universal. I apply it lightly and it glides on so smoothly and I'm done. What used to take 5 minutes now only takes me 1 minute.

                        • Skin Tone:
                        • Fair

                        Displaying reviews 1-10

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