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It Cosmetics Brow Power Universal Eyebrow Pencil Mini

It Cosmetics

Brow Power Universal Eyebrow Pencil Mini

Item #: 2271715

Why did IT Cosmetics create this product: To finally give women an eyebrow pencil that covers gray, looks natural, and is packed with anti-aging powerhouse ingredients utilizing cutting edge brow-enhancing technology! What is it: A universal, transforming long-wear eyebrow pencil infused with cutting-edge brow enhancing ingredients and technology. The oval shaped tip is perfect for both thin and thick brows. The spooly end brush gives a natural polished look. Brow Power Universal Eyebrow Pencil matches all hair colors and covers gray perfectly. Full brow lift guide included with each pencil. Who is it for: Anyone who wants better brows! Anyone who wants brow enhancing and conditioning benefits and wants to instantly create the look of beautiful, healthy, resilient brows that won't budge or smudge and stay all day until you decide to take them off. Why is it different: The award-winning and number one selling product in IT Cosmetics entire line! Brow Power Universal Eyebrow Pencil is developed with leading plastic surgeons, and defined to adhere to skin and look like real hair. Proprietary technology infuses a blend of brow-conditioning ingredients including saw palmetto, nettle extract, green tea, biotin, lecithin, vitamins A, C, E, grapeseed and panthenol. Exclusive, transforming shade adjusts to every hair color and gives a beautiful, natural looking brow. Paraben-free, fragrance-free, phthalate-free, sulfate-free.
Apply lighter, softer strokes to match lighter color hair including blonde and silver. Press harder for darker hair including medium- brown to black. As a finishing touch, lightly brush through brows with the spooley brush for a natural, polished look. Full brow lift instruction diagram included with each pencil.

To create perfect brows, follow these guidelines:
  • The start of your brow should line up directly with the edge of your nose.
  • Your brow should end in line with the corner of your nose and the outer corner of your eye.
  • Your brow arch should be in line with the outer edge of your iris!
Hydrogenated Coco-Glycerides, Serenoa Serrulata Fruit Extract (Saw Palmetto), Biotin, Urtica Dioxica (Nettle) Leaf Powder, Iron Oxides (77492), Iron Oxides (77499),Ceresin, Equisetum Arvense Extract, Lecithin, Pantothenic Acid, Camellia Sinensis Leaf Extract, Vitis Vinifera (Grape) Seed Extract, Euphorbia Cerifera (Candelilla) Wax, Copernicia Cerifera (Carnauba) Wax, Ascorbic Acid, Tocopheryl Acetate, Beeswax, Microcrystalline Wax, Iron Oxides, BHT, (77491), Retinyl Acetate.

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Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
It CosmeticsBrow Power Universal Eyebrow Pencil Mini
 
4.4

(based on 405 reviews)

91%

of respondents would recommend this to a friend.

Pros

  • Easy to apply (279)
  • Good pigmentation (242)
  • Long lasting (224)
  • Good value (174)
  • Versatile (116)

Cons

  • Wears off easily (19)
  • Difficult to apply (16)
  • Flakes (5)
  • Pricey / poor value (5)
  • Messy (3)

Best Uses

  • Daily use (192)
  • Normal skin (105)
  • Dry skin (69)
  • Sensitive skin (63)
  • Oily skin (55)
    • Reviewer Profile:
    • Natural style (199), Classic style (147), Trendy style (38)
    • Skin Tone:
    • Medium (186), Fair (136), Deep (10)

Reviewed by 405 customers

Displaying reviews 1-10

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5.0

Yes

By Patty

from Prescottvalley az

About Me Natural Style

Verified Buyer

Pros

  • Easy To Apply
  • Good Value
  • Long Lasting

Cons

    Best Uses

    • Normal Skin

    Comments about It Cosmetics Brow Power Universal Eyebrow Pencil Mini:

    Eyebrows

    • Skin Tone:
    • Medium
     
    5.0

    Love it

    By Dona

    from Baltimore, maryland

    About Me Natural Style

    Verified Buyer

    Pros

    • Easy To Apply
    • Good Pigmentation
    • Good Value
    • Long Lasting
    • Versatile

    Cons

      Best Uses

      • Sensitive Skin

      Comments about It Cosmetics Brow Power Universal Eyebrow Pencil Mini:

      Works great

      • Skin Tone:
      • Fair
       
      5.0

      Easy To Use, Perfect Color

      By Susiebird

      from Dallas, Texas

      About Me Classic Style

      Verified Buyer

      Pros

      • Easy To Apply
      • Good Pigmentation
      • Good Value
      • Versatile

      Cons

        Best Uses

        • Daily Use

        Comments about It Cosmetics Brow Power Universal Eyebrow Pencil Mini:

        I love this eyebrow pencil. If you have fear of how to add color to your eyebrows without looking like Elvira, Mistress of the Dark, you will love this pencil. It is easy to use, applies color and then is easily evened out by a few brushes of the other end of the pencil. Color seems to work well for all types too. I am very blonde and have fair to medium skin, and this works well.

        • Skin Tone:
        • Fair
         
        5.0

        yes I would buy again just what I was looking for.

        By Flgirl

        from Palm harbor,fl

        About Me Natural Style

        Verified Buyer

        Pros

        • Easy To Apply
        • Good Pigmentation
        • Good Value
        • Long Lasting
        • Versatile

        Cons

          Best Uses

            Comments about It Cosmetics Brow Power Universal Eyebrow Pencil Mini:

            Nice natural color

            • Skin Tone:
            • Medium
             
            5.0

            Love it!

            By TAC

            from Orange County, CA

            About Me Natural Style

            Verified Buyer

            Pros

            • Easy To Apply
            • Long Lasting

            Cons

              Best Uses

              • Daily Use

              Comments about It Cosmetics Brow Power Universal Eyebrow Pencil Mini:

              Tried many eyebrow pencils and I've finally found THE one!

              • Skin Tone:
              • Fair
               
              5.0

              Finally a good brow product!

              By EmBagg

              from Chattanooga, TN

              About Me Natural Style

              Verified Buyer

              Pros

              • Easy To Apply
              • Good Pigmentation
              • Long Lasting

              Cons

                Best Uses

                • Normal Skin
                • Oily Skin

                Comments about It Cosmetics Brow Power Universal Eyebrow Pencil Mini:

                My eyebrows have been thinning recently and I haven't been able to find anything that's long lasting and looks natural. I just bought the travel version opposed to the full size that cost over twice as much. I would def buy this again!

                • Skin Tone:
                • Fair

                (1 of 1 customers found this review helpful)

                 
                5.0

                Best Eyebrow Pencil!!!!

                By Mrs Unk

                from Lindside, WV

                About Me Classic Style

                Verified Buyer

                Pros

                • Easy To Apply
                • Good Pigmentation
                • Good Value
                • Long Lasting
                • Versatile

                Cons

                • A Little Pricey- But Worth Every Penny!!!

                Best Uses

                • Daily Use
                • Dry Skin
                • Normal Skin
                • Oily Skin
                • Sensitive Skin
                • Special Occasions

                Comments about It Cosmetics Brow Power Universal Eyebrow Pencil Mini:

                Love this!!!! I found this eyebrow pencil about 6 months ago & it was the first one I'd ever used. Since, I've tried Anastasia Wonderbrow, NYX pencils & pomades plus several other drug-store brands & high-end pencils, & NONE compare!!! It's not that I was trying to find a better product bc I didn't like this, I was trying to find a less expensive dupe- but none compared!

                From years of over tweezing & waxing, plus having a thyroid condition, has left me with little to no eyebrows. So, I was looking for a product that was easy to use, didn't look fake or painted on & stayed put- so that if I were to accidentally wipe my eyebrows, I wouldn't be walking around with one missing- not the most attractive look....

                After all of the products I've tried that claim to do the same or better, there have been none to compare to this one & the most impressive thing about it is how real my eyebrows look! The only suggestion I'd give to someone with oily skin like mine is to use a primer prior to applying this, or apply this before foundation- it stays a lot better! Other than that, I promise you that if you try it, you'll absolutely fall in love with it!!!

                • Skin Tone:
                • Medium
                 
                5.0

                I will buy this product again!

                By Sunny

                from Orange County

                About Me Natural Style

                Verified Buyer

                Pros

                • Easy To Apply
                • Easy to remove
                • Good Pigmentation
                • Good Value
                • It blends nicely

                Cons

                • Wears Off Easily

                Best Uses

                • Daily Use

                Comments about It Cosmetics Brow Power Universal Eyebrow Pencil Mini:

                I just love this product! It blends perfectly with your natural brow color. The color looks very natural. Applies smoothly for a natural look or apply firmly for a more defined look. The tip design is genius! It allows to apply just enough to create a beautiful brow shape.

                • Skin Tone:
                • Medium
                 
                2.0

                Funny color for eyebrows

                By Lady painter

                from Dallas

                About Me Classic Style

                Verified Buyer

                Pros

                  Cons

                  • Difficult to Apply

                  Best Uses

                  • Normal Skin

                  Comments about It Cosmetics Brow Power Universal Eyebrow Pencil Mini:

                  The one color fits all does not work well for blondes

                  • Skin Tone:
                  • Fair
                   
                  5.0

                  Love it

                  By Bqgrammie

                  from Canyon lake ca

                  About Me Natural Style

                  Verified Buyer

                  Pros

                  • Easy To Apply
                  • Good Pigmentation
                  • Good Value
                  • Long Lasting

                  Cons

                    Best Uses

                    • Daily Use

                    Comments about It Cosmetics Brow Power Universal Eyebrow Pencil Mini:

                    Best I've used

                    • Skin Tone:
                    • Medium

                    Displaying reviews 1-10

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