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It Cosmetics Brow Power Universal Eyebrow Pencil Mini

It Cosmetics

Brow Power Universal Eyebrow Pencil Mini

Item #: 2271715

Why did IT Cosmetics create this product: To finally give women an eyebrow pencil that covers gray, looks natural, and is packed with anti-aging powerhouse ingredients utilizing cutting edge brow-enhancing technology! What is it: A universal, transforming long-wear eyebrow pencil infused with cutting-edge brow enhancing ingredients and technology. The oval shaped tip is perfect for both thin and thick brows. The spooly end brush gives a natural polished look. Brow Power Universal Eyebrow Pencil matches all hair colors and covers gray perfectly. Full brow lift guide included with each pencil. Who is it for: Anyone who wants better brows! Anyone who wants brow enhancing and conditioning benefits and wants to instantly create the look of beautiful, healthy, resilient brows that won't budge or smudge and stay all day until you decide to take them off. Why is it different: The award-winning and number one selling product in IT Cosmetics entire line! Brow Power Universal Eyebrow Pencil is developed with leading plastic surgeons, and defined to adhere to skin and look like real hair. Proprietary technology infuses a blend of brow-conditioning ingredients including saw palmetto, nettle extract, green tea, biotin, lecithin, vitamins A, C, E, grapeseed and panthenol. Exclusive, transforming shade adjusts to every hair color and gives a beautiful, natural looking brow. Paraben-free, fragrance-free, phthalate-free, sulfate-free.
Apply lighter, softer strokes to match lighter color hair including blonde and silver. Press harder for darker hair including medium- brown to black. As a finishing touch, lightly brush through brows with the spooley brush for a natural, polished look. Full brow lift instruction diagram included with each pencil.

To create perfect brows, follow these guidelines:
  • The start of your brow should line up directly with the edge of your nose.
  • Your brow should end in line with the corner of your nose and the outer corner of your eye.
  • Your brow arch should be in line with the outer edge of your iris!
Hydrogenated Coco-Glycerides, Serenoa Serrulata Fruit Extract (Saw Palmetto), Biotin, Urtica Dioxica (Nettle) Leaf Powder, Iron Oxides (77492), Iron Oxides (77499),Ceresin, Equisetum Arvense Extract, Lecithin, Pantothenic Acid, Camellia Sinensis Leaf Extract, Vitis Vinifera (Grape) Seed Extract, Euphorbia Cerifera (Candelilla) Wax, Copernicia Cerifera (Carnauba) Wax, Ascorbic Acid, Tocopheryl Acetate, Beeswax, Microcrystalline Wax, Iron Oxides, BHT, (77491), Retinyl Acetate.

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Ingredients+

Shipping & Coupon Restrictions+

Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
It CosmeticsBrow Power Universal Eyebrow Pencil Mini
 
4.4

(based on 418 reviews)

91%

of respondents would recommend this to a friend.

Pros

  • Easy to apply (291)
  • Good pigmentation (254)
  • Long lasting (235)
  • Good value (185)
  • Versatile (121)

Cons

  • Wears off easily (19)
  • Difficult to apply (17)
  • Flakes (5)
  • Pricey / poor value (5)
  • Messy (3)

Best Uses

  • Daily use (198)
  • Normal skin (109)
  • Dry skin (70)
  • Sensitive skin (65)
  • Oily skin (57)
    • Reviewer Profile:
    • Natural style (206), Classic style (149), Trendy style (41)
    • Skin Tone:
    • Medium (195), Fair (140), Deep (10)

Reviewed by 418 customers

Displaying reviews 1-10

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5.0

holy grail

By leesal

from Chicago, IL

Verified Buyer

Pros

  • Easy To Apply
  • Good Pigmentation
  • Long Lasting
  • Versatile

Cons

    Best Uses

      Comments about It Cosmetics Brow Power Universal Eyebrow Pencil Mini:

      I've tried many brow pencils/powders/creams. This has worked VERY well on my filipino skin! It's true when they state it's a universal color, just press harder if you want a deeper color

      • Skin Tone:
      • Medium
       
      4.0

      Great color

      By FrannieB

      from Richmond, VA

      About Me Natural Style

      Verified Buyer

      Pros

      • Good Value
      • Long Lasting

      Cons

      • Difficult to Apply

      Best Uses

      • Normal Skin

      Comments about It Cosmetics Brow Power Universal Eyebrow Pencil Mini:

      Nice product, but not as easy to apply as their other one. I got this as my store was out of the other one.

      • Skin Tone:
      • Fair
       
      5.0

      Great value!

      By Kirby

      from Newnan, GA

      About Me Classic Style

      Verified Buyer

      Pros

      • Easy To Apply
      • Good Pigmentation
      • Good Value
      • Long Lasting

      Cons

        Best Uses

          Comments about It Cosmetics Brow Power Universal Eyebrow Pencil Mini:

          Love love love! I received this as a gift with purchase a couple of years ago and have been using it ever since. It is cool toned which is a perfect color match is perfect for my dark auburn hair and the price is perfect. Plus, this little puppy will last for months and months (the last one I bought was over a year ago!).

          • Skin Tone:
          • Fair
           
          5.0

          Must have

          By Cole

          from Dayton, Ohio

          About Me Natural Style

          Verified Buyer

          Pros

          • Easy To Apply
          • Good Pigmentation
          • Good Value
          • Long Lasting
          • Versatile

          Cons

            Best Uses

            • Daily Use
            • Dry Skin
            • Normal Skin
            • Sensitive Skin
            • Special Occasions

            Comments about It Cosmetics Brow Power Universal Eyebrow Pencil Mini:

            A brow pencil all In one

            • Skin Tone:
            • Medium
             
            4.0

            Great

            By Ann

            from LA california

            About Me Natural Style

            Verified Buyer

            Pros

            • Easy To Apply
            • Good Pigmentation
            • Good Value

            Cons

              Best Uses

              • Normal Skin
              • Special Occasions

              Comments about It Cosmetics Brow Power Universal Eyebrow Pencil Mini:

              Used to fill in and shape

              • Skin Tone:
              • Medium
               
              4.0

              Great brow product!

              By CherylO

              from Oklahoma

              About Me Trendy Style

              Verified Buyer

              Pros

              • Easy To Apply
              • Good Pigmentation
              • Good Value
              • Long Lasting
              • Versatile

              Cons

                Best Uses

                • Daily Use

                Comments about It Cosmetics Brow Power Universal Eyebrow Pencil Mini:

                Easy to use. Very pigmented! Goes on easily long lasting.

                • Skin Tone:
                • Medium
                 
                5.0

                Love it...I will continue to buy this product

                By Erica

                from Hebbronville Texas

                About Me Natural Style

                Verified Buyer

                Pros

                • Easy To Apply
                • Good Pigmentation
                • Good Value
                • Long Lasting
                • Versatile

                Cons

                  Best Uses

                  • Oily Skin
                  • Sensitive Skin
                  • Special Occasions

                  Comments about It Cosmetics Brow Power Universal Eyebrow Pencil Mini:

                  I use it on a daily basis..I have so many good compliments

                  • Skin Tone:
                  • Medium
                   
                  5.0

                  Awesome product

                  By BifsRT

                  from Las Vegas

                  About Me Trendy Style

                  Verified Buyer

                  Pros

                  • Easy To Apply
                  • Good Pigmentation
                  • Good Value
                  • Long Lasting
                  • Versatile

                  Cons

                    Best Uses

                    • Daily Use
                    • Normal Skin

                    Comments about It Cosmetics Brow Power Universal Eyebrow Pencil Mini:

                    Good color

                    • Skin Tone:
                    • Fair
                     
                    5.0

                    BEST BROW PENCIL

                    By CB

                    from Pittsburgh

                    About Me Natural Style

                    Verified Buyer

                    Pros

                    • Easy To Apply
                    • Good Pigmentation
                    • Good Value
                    • Long Lasting

                    Cons

                      Best Uses

                      • Daily Use

                      Comments about It Cosmetics Brow Power Universal Eyebrow Pencil Mini:

                      I've repurchased this many times. Both the mini and the full size. I buy the mini now because it lasts a long time and is cheaper. I will continue to repurchase. This + Benefits Gimme brow

                      • Skin Tone:
                      • Medium
                       
                      5.0

                      Absolutely love it!!

                      By Melissa

                      from Connecticut

                      About Me Natural Style

                      Verified Buyer

                      Pros

                      • Easy To Apply
                      • Good Pigmentation
                      • Good Value
                      • Long Lasting

                      Cons

                        Best Uses

                          Comments about It Cosmetics Brow Power Universal Eyebrow Pencil Mini:

                          I love it cosmetics thier product never let me down ive gone threw tons of diff brow pens and never found the most natural one until i found brow power im absolutely in love it goes with my skin tone and you cant even tell my eyebrows are colores in thank god for this brow pen i am more confident when i step out my house cuz i know it wont smudge or wear out

                          • Skin Tone:
                          • Medium

                          Displaying reviews 1-10

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