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It CosmeticsBrow Power Universal Eyebrow Pencil Mini

It Cosmetics

Brow Power Universal Eyebrow Pencil Mini

Item #: 2271715

Why did IT Cosmetics create this product: To finally give women an eyebrow pencil that covers gray, looks natural, and is packed with anti-aging powerhouse ingredients utilizing cutting edge brow-enhancing technology! What is it: A universal, transforming long-wear eyebrow pencil infused with cutting-edge brow enhancing ingredients and technology. The oval shaped tip is perfect for both thin and thick brows. The spooly end brush gives a natural polished look. Brow Power Universal Eyebrow Pencil matches all hair colors and covers gray perfectly. Full brow lift guide included with each pencil. Who is it for: Anyone who wants better brows! Anyone who wants brow enhancing and conditioning benefits and wants to instantly create the look of beautiful, healthy, resilient brows that won't budge or smudge and stay all day until you decide to take them off. Why is it different: The award-winning and number one selling product in IT Cosmetics entire line! Brow Power Universal Eyebrow Pencil is developed with leading plastic surgeons, and defined to adhere to skin and look like real hair. Proprietary technology infuses a blend of brow-conditioning ingredients including saw palmetto, nettle extract, green tea, biotin, lecithin, vitamins A, C, E, grapeseed and panthenol. Exclusive, transforming shade adjusts to every hair color and gives a beautiful, natural looking brow. Paraben-free, fragrance-free, phthalate-free, sulfate-free.
Apply lighter, softer strokes to match lighter color hair including blonde and silver. Press harder for darker hair including medium- brown to black. As a finishing touch, lightly brush through brows with the spooley brush for a natural, polished look. Full brow lift instruction diagram included with each pencil.

To create perfect brows, follow these guidelines:
  • The start of your brow should line up directly with the edge of your nose.
  • Your brow should end in line with the corner of your nose and the outer corner of your eye.
  • Your brow arch should be in line with the outer edge of your iris!
Hydrogenated Coco-Glycerides, Serenoa Serrulata Fruit Extract (Saw Palmetto), Biotin, Urtica Dioxica (Nettle) Leaf Powder, Iron Oxides (77492), Iron Oxides (77499),Ceresin, Equisetum Arvense Extract, Lecithin, Pantothenic Acid, Camellia Sinensis Leaf Extract, Vitis Vinifera (Grape) Seed Extract, Euphorbia Cerifera (Candelilla) Wax, Copernicia Cerifera (Carnauba) Wax, Ascorbic Acid, Tocopheryl Acetate, Beeswax, Microcrystalline Wax, Iron Oxides, BHT, (77491), Retinyl Acetate.

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Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
It CosmeticsBrow Power Universal Eyebrow Pencil Mini
 
4.4

(based on 340 reviews)

92%

of respondents would recommend this to a friend.

Pros

  • Easy to apply (225)
  • Good pigmentation (201)
  • Long lasting (186)
  • Good value (135)
  • Versatile (96)

Cons

  • Wears off easily (15)
  • Difficult to apply (12)
  • Pricey / poor value (5)
  • Flakes (4)
  • Smudges or runs (3)

Best Uses

  • Daily use (157)
  • Normal skin (81)
  • Dry skin (54)
  • Anytime (50)
  • Sensitive skin (50)
    • Reviewer Profile:
    • Natural style (160), Classic style (129), Trendy style (31)
    • Skin Tone:
    • Medium (153), Fair (105), Deep (9)

Reviewed by 340 customers

Displaying reviews 1-10

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4.0

Love it

By nlteraven

from new york

About Me Classic Style

Verified Buyer

Pros

  • Easy To Apply
  • Good Pigmentation
  • Good Value
  • Long Lasting
  • Versatile

Cons

    Best Uses

    • Daily Use

    Comments about It Cosmetics Brow Power Universal Eyebrow Pencil Mini:

    Matches brow color,stays on all day no smudging

    • Skin Tone:
    • Medium
     
    4.0

    Best application design, very natural color

    By smart shopper

    from Little Rock, AR

    About Me Classic Style

    Verified Buyer

    Pros

    • Easy To Apply
    • Good Pigmentation
    • Good Value
    • Long Lasting
    • Versatile

    Cons

      Best Uses

      • Daily Use
      • Dry Skin
      • Normal Skin
      • Oily Skin
      • Sensitive Skin
      • Special Occasions

      Comments about It Cosmetics Brow Power Universal Eyebrow Pencil Mini:

      Great angle on the pencil makes it very natural looking. Great color, not too much but you can build on it if needed, which is better than trying to tone it down. Product lasts forever!!

      • Skin Tone:
      • Fair
       
      5.0

      perfect brow pencil

      By beach bum

      from pensacola, fl

      About Me Classic Style

      Verified Buyer

      Pros

      • Easy To Apply
      • Good Pigmentation
      • Good Value
      • Long Lasting
      • Versatile

      Cons

        Best Uses

        • Good For All Skin Types

        Comments about It Cosmetics Brow Power Universal Eyebrow Pencil Mini:

        This is my go to eyebrow tool!!! I keep several of the travel size on hand, so I can have one in my purse, one in my travel bag and I even keep one in my car.

        • Skin Tone:
        • Medium
         
        1.0

        ugh

        By Kirsten

        from Lockport, IL

        About Me Natural Style

        Verified Buyer

        Pros

          Cons

            Best Uses

            • Normal Skin

            Comments about It Cosmetics Brow Power Universal Eyebrow Pencil Mini:

            the product disengaged from its despencer and landed on the bathroom floor. I was disappointed

            • Skin Tone:
            • Medium
             
            5.0

            Very cheap and so useful, i'll never get tired of buying it

            By Cristy

            from El Paso, Tx

            About Me Natural Style

            Verified Buyer

            Pros

            • Easy To Apply
            • Good Value
            • Long Lasting

            Cons

            • Wears Off Easily

            Best Uses

            • Daily Use

            Comments about It Cosmetics Brow Power Universal Eyebrow Pencil Mini:

            I just love it

            • Skin Tone:
            • Medium
             
            5.0

            This is the miracle brow pencil!

            By Tami

            from Greenville, SC

            About Me Classic Style

            Verified Buyer

            Pros

            • Easy To Apply
            • Good Value
            • Long Lasting

            Cons

              Best Uses

              • Daily Use

              Comments about It Cosmetics Brow Power Universal Eyebrow Pencil Mini:

              This is the best brow pencil for anyone! It blends with any color eyebrows!

              • Skin Tone:
              • Fair
               
              5.0

              Love It!!

              By Dana

              from Missouri

              About Me Natural Style

              Verified Buyer

              Pros

              • Easy To Apply
              • Good Pigmentation
              • Long Lasting
              • Versatile

              Cons

                Best Uses

                • Dry Skin
                • Normal Skin
                • Oily Skin

                Comments about It Cosmetics Brow Power Universal Eyebrow Pencil Mini:

                Easy to apply and stays on all day. Love it.

                • Skin Tone:
                • Medium
                 
                5.0

                Blendable color, easy to apply, stays put, looks natural

                By Melissa the Makeup Maven

                from Rockport, TX

                About Me Classic Style

                Verified Buyer

                Pros

                • Easy To Apply
                • Good Pigmentation
                • Good Value
                • Long Lasting
                • Versatile

                Cons

                  Best Uses

                    Comments about It Cosmetics Brow Power Universal Eyebrow Pencil Mini:

                    Easy to apply but stays put all day. Builds a great brow but still looks natural

                    • Skin Tone:
                    • Medium
                     
                    5.0

                    Best Eyebrow pencil ever.

                    By Jody

                    from Alta Loma Ca.

                    About Me Classic Style

                    Verified Buyer

                    Pros

                    • Easy To Apply
                    • Good Pigmentation
                    • Good Value
                    • Long Lasting
                    • Versatile

                    Cons

                      Best Uses

                      • Daily Use
                      • Dry Skin
                      • Normal Skin
                      • Oily Skin
                      • Sensitive Skin
                      • Special Occasions

                      Comments about It Cosmetics Brow Power Universal Eyebrow Pencil Mini:

                      Looks totally natural & lasts till you wash it of.

                      • Skin Tone:
                      • Fair
                       
                      4.0

                      Don't judge a book by its cover

                      By Ray

                      from New Haven, CT

                      About Me Natural Style

                      Verified Buyer

                      Pros

                      • Good Pigmentation

                      Cons

                        Best Uses

                        • Daily Use

                        Comments about It Cosmetics Brow Power Universal Eyebrow Pencil Mini:

                        Overall a good product

                        • Skin Tone:
                        • Medium

                        Displaying reviews 1-10

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