ULTA
  • Home
  • / Makeup
  • / Eyes
  • / Brows
  • / Beauty Genius
Anastasia Beverly HillsBeauty Genius

Anastasia Beverly Hills

Beauty Genius

Item #: 2268177 Size: 0.08 oz

Ask a Question
Beauty Genius gel bonds, seals, and waterproofs powder makeup, loose pigment, loose shadows, micas, and glitter. Beauty Genius is safe to use on the eyelids, face, lips, and on the body. To remove use waterproof eye makeup remover.

Dermatologist tested, ophthalmologist tested, hypoallergenic, paraben free and fragrance free.
Collect one or two swipes of Beauty Genius onto a brush. Shake a small amount of loose powder of your choice onto a clean surface, such as a makeup palette. Use the brush and the Beauty Genius to mix the loose powder until a paste is formed. If you want more or less coverage, you can adjust the amounts of powder and Beauty Genius you mix together accordingly. It can be used to bind cosmetic grade glitter to the skin by either mixing the gel with glitter and applying, or by applying a thin layer of Beauty Genius to the skin and packing cosmetic grade glitter on top. Allow Beauty Genius to dry completely and seal with an additional coat.

Precautions: Discontinue use if signs of irritation or rash appear.
Isododecane, Polyethylene, Trimethylsiloxysilicate, Synthetic Wax, Silica Dimethyl Silylate, Propylene Carbonate, Ascorbyl Palmitate, Caprylyl Glycol, Citric Acid, Gossypium Herbaceum Seed Oil, Lecithin, Pentaerythrityl Tetra-Di-T-Butyl Hydroxyhydrocinnamate, Phenoxyethanol.

Details+

How to Use+

Ingredients+

Shipping & Coupon Restrictions+

Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
Anastasia Beverly HillsBeauty Genius
 
4.2

(based on 20 reviews)

80%

of respondents would recommend this to a friend.

Pros

  • Easy to apply (15)
  • Long lasting (15)
  • Natural looking (6)
  • Blends well (5)
  • Smooth (5)

Cons

No Cons

Best Uses

  • Everyday (7)
  • Going out (5)
  • Daily use (4)
  • All skin types (3)
  • Oily skin (3)
    • Reviewer Profile:
    • Natural style (7), Trendy style (7), Classic style (3)
    • Skin Tone:
    • Medium (11), Fair (7)

Reviewed by 20 customers

Displaying reviews 1-10

Back to top

Previous | Next »

 
5.0

How did I live without this?!

By Rocky

from Minneapolis, MN

About Me Trendy Style

Verified Buyer

Pros

  • Blends Well
  • Easy To Apply
  • Long Lasting
  • Natural Looking
  • Smooth

Cons

  • Heavy
  • Tacky Feeling

Best Uses

  • All Skin Types
  • Everyday
  • Going Out
  • Travel

Comments about Anastasia Beverly Hills Beauty Genius:

Not only did it keep my powdered makeup from moving ALL day, it also worked on sealing my lipstick color in to last as well! Surprise bonus! Only thing I didn't like was the tacky, sticky feeling it gave my lips. I'll learn to deal with that, especially since I'm no longer leaving lip prints everywhere.

  • Skin Tone:
  • Medium
 
5.0

How did I live without this?!

By Rocky

from Minneapolis, MN

About Me Trendy Style

Verified Buyer

Pros

  • Easy To Apply
  • Long Lasting
  • Natural Looking

Cons

  • Heavy

Best Uses

  • All Skin Types
  • Everyday
  • Going Out
  • Travel

Comments about Anastasia Beverly Hills Beauty Genius:

This stuff is beyond good. Not only does it hold my powder eyeshadow and glitter in place, but it holds my lipstick in place as well! No more lipstick marks on linens or glassware.

  • Skin Tone:
  • Medium
 
5.0

Love this product.

By Dustirose4

from Cape May County

About Me Natural Style

Verified Buyer

Pros

  • Blends Well
  • Easy To Apply
  • First Time Using This
  • Lightweight
  • Long Lasting
  • Natural Looking
  • Smooth

Cons

    Best Uses

    • Everyday

    Comments about Anastasia Beverly Hills Beauty Genius:

    Great product.

    • Skin Tone:
    • Fair
     
    5.0

    Good product

    By JNH15

    from San Diego, CA

    About Me Natural Style

    Verified Buyer

    Pros

    • Blends Well
    • Easy To Apply
    • Easy To Take-off
    • Good Pigmentation
    • Lightweight
    • Long Lasting
    • Natural Looking
    • Smooth

    Cons

      Best Uses

      • Everyday
      • Going Out

      Comments about Anastasia Beverly Hills Beauty Genius:

      Works great for filling in brows, waterproof. Can go ok on dark so you need a light hand, but perfect for night.

      • Skin Tone:
      • Medium

      (2 of 2 customers found this review helpful)

       
      5.0

      AMAZING as an eyeshadow primer

      By Michelle

      from Madison, WI

      About Me Trendy Style

      Verified Reviewer

      Pros

      • Blends Well
      • Easy To Apply
      • Easy To Take-off
      • Lightweight
      • Long Lasting
      • Natural Looking
      • Smooth

      Cons

        Best Uses

        • Everyday
        • Going Out

        Comments about Anastasia Beverly Hills Beauty Genius:

        I have NEVER wrote a product review. But this is a very special case. I feel like people are missing the best use for this product. This is the best eyeshadow primer I have ever used! I put this on before eyeshadow this morning at around 6am, after all day at work, and an hour work out (I wanted to see what would happen if I left it on). My eyeshadow still looks pretty much perfect, and it is almost bed time. It has been 13+ hours so far!! This is cheaper the UD primer and works ten times better. Give it a try! It is amazing! Believe me, you will not regret it.

        • Skin Tone:
        • Fair

        (1 of 3 customers found this review helpful)

         
        1.0

        Waterproof gel

        By HG2015

        from Wellington, FL

        About Me Classic Style

        Verified Buyer

        Comments about Anastasia Beverly Hills Beauty Genius:

        I wanted to use this as a sealer for my brows but tha applicator is a spatula not a twirlly wand. Disappointed

        • Skin Tone:
        • Medium

        (0 of 1 customers found this review helpful)

         
        2.0

        Not so sure

        By squeekie clean!

        from San Diego

        Verified Buyer

        Pros

          Cons

          • Smears Makeup

          Best Uses

            Comments about Anastasia Beverly Hills Beauty Genius:

            Bought to set eye-brows, it just smeared the perfect brow pencil marks I just made! Also on the expensive side...

            (1 of 1 customers found this review helpful)

             
            5.0

            a little goes a long way. Makes brows bold.

            By Maree

            from Midtown

            Verified Buyer

            Pros

            • Blends Well
            • Easy To Apply
            • Easy To Take-off
            • Good Pigmentation
            • Lightweight
            • Long Lasting
            • Natural Looking
            • Smooth

            Cons

              Best Uses

              • All Skin Types
              • Everyday
              • Going Out
              • Sensitive Skin
              • Travel

              Comments about Anastasia Beverly Hills Beauty Genius:

              It keeps brows in place. It's waterproof and
              if you want to use a pomade or powder you can add this product to make the color stay and be bolder or you can simply add a little bit on your brows without any additional products.

              • Skin Tone:
              • Medium

              (1 of 2 customers found this review helpful)

               
              5.0

              Genius!

              By Olivia

              from Ft. Worth, TX

              About Me Natural Style

              Verified Buyer

              Pros

              • Easy Removal
              • Easy To Apply
              • Long Lasting

              Cons

                Best Uses

                • Everyday
                • I Use For Eyebrow Staying

                Comments about Anastasia Beverly Hills Beauty Genius:

                I use for eyebrow staying power, but it can be used as a glitter shadow primer, or mixed with eyeshadow to make your eyeliner colors endless.

                • Skin Tone:
                • Fair

                (4 of 4 customers found this review helpful)

                 
                5.0

                Perfect product

                By Amy

                from Chicago, IL

                About Me Natural Style

                Verified Buyer

                Pros

                • Long Lasting

                Cons

                  Best Uses

                  • Sensitive Skin

                  Comments about Anastasia Beverly Hills Beauty Genius:

                  I am quite sensitive to many eyeliner products, but have found that eyeshadow works for me as an eyeliner. Unfortunately it doesn't tend to last very long. Applying Beauty Genius to the eyeshadow line allows it to stay put all day until I remove it. And I don't have any allergic reaction at all. It is the perfect solution for me. Instead of applying the product with the applicator, I put some product on the back of my hand and use a Q-tip with the cotton removed to apply Beauty Genius along the eyeshadow line.

                  • Skin Tone:
                  • Medium

                  Displaying reviews 1-10

                  Back to top

                  Previous | Next »

                  Q&A

                  Product Q&A

                  Do you have questions about this product?

                  Get answers from in-house experts.

                  9 Questions | 10 Answers
                  Displaying questions 1-9
                  • Q:

                    Can I use this with an eyebrow pencil?
                    Asked on 12/17/2015 by Lissa from PA

                    1 answer

                    • Staff Expert

                      A:

                      No, Beauty Genius is designed for use with powder & loose pigment products.

                      Answered on 12/18/2015 by Staff Expert from Ulta Beauty
                  • Q:

                    Can I use this with the brow dip pomade?
                    Asked on 7/12/2015 by Yortiz311

                    1 answer

                    • Staff Expert

                      A:

                      No, Beauty Genius is designed for use with powder & loose pigment products. The good news is that Dipbrow Pomade already features a waterproof formula on its own!

                      Answered on 7/13/2015 by Staff Expert from ULTA Beauty
                  • Q:

                    If I use this for my eyebrows with my eyebrow pencil will it stay in place and will it be waterproof?
                    Asked on 6/23/2015 by Izzy from Salt Lake City

                    1 answer

                    • Staff Expert

                      A:

                      Yes, this product seals your brow products for a waterproof finish. To remove, use waterproof eye makeup remover.

                      Answered on 6/24/2015 by Staff Expert from ULTA Beauty
                  • Q:

                    To clarify... I should NOT use an eye primer, ONLY the Beauty Genius mixed with the loose powder to a BARE eyelid.....?
                    Asked on 2/16/2015 by kakyjam

                    1 answer

                    • Staff Expert

                      A:

                      Correct, Beauty Genius is not intended to be used as a primer, but as a bonding agent for loose pigments.

                      Answered on 2/16/2015 by Staff Expert from ULTA.com
                  • Q:

                    If I use this to apply loose glitter, can it only be used with the glitter applied to bare eyelids, or can I first apply my loose pigments as normal - either dry or wet, and then use this to get glitter to stick on top of my shadow and complete the look. Reviews from other glitter glues lead me to believe they are an either/or situation- eyeshadow or glitter and that their glue either would not stick on top of shadow or would ruin the look of the shadow.
                    Asked on 12/22/2014 by Jessilaine from Texas

                    1 answer

                    • Staff Expert

                      A:

                      Beauty Genius should be used to apply cosmetic grade glitter on bare eyelids; as it is a wet formula, applying it to shadow will change the appearance of the shadow itself.

                      Answered on 12/23/2014 by Staff Expert from ULTA.com
                  • Q:

                    Will this work to keep loose glitter on eyelids
                    Asked on 10/29/2014 by Tabby from Checotah

                    1 answer

                    • Staff Expert

                      A:

                      Yes, Beauty Genius is ideal to use to bond, seal, and waterproof glitter, powder makeup, loose pigment, micas, and loose shadows!

                      Answered on 10/31/2014 by Staff Expert from ULTA.com
                  • Q:

                    How long will this product last me ?
                    Asked on 10/7/2014 by BEAUTIFUL INSIDE N OUT

                    1 answer

                    • Staff Expert

                      A:

                      Typically, Beauty Genius should last approximately 6 months (depending on what you're using it for - if it's simply for brow powder, it should last months, but if you're using it to pack on glitter or powder pigments on the eyes, it could be finished in a week!).

                      Answered on 10/8/2014 by Staff Expert from ULTA.com
                  • Q:

                    How can I use this on my lashes? Before or after waterproof mascara?
                    Asked on 8/21/2014 by Tanya from Palms Springs, CA

                    2 answers

                    • Staff Expert

                      A:

                      This product is not intended to be used on eyelashes. Beauty Genius is safe to use on the eyelids, face, lips, and on the body. To remove use waterproof eye makeup remover.

                      Answered on 8/27/2014 by Staff Expert from ULTA.com
                    • Staff Expert

                      A:

                      Beauty Genius is a Loose Makeup Waterproofing Gel intended to seal and waterproof powder makeup, loose pigment, loose shadows, micas, and glitter. It is not indicated for use on the eyelashes, though it is ophthalmologist tested and hypoallergenic.

                      To waterproof your mascara, instead try Anastasia Beverly Hills Lash Genius Waterproof Topcoat, which is applied after mascara:
                      http://www.ulta.com/ulta/browse/productDetail.jsp?productId=xlsImpprod4130093

                      Answered on 8/27/2014 by Staff Expert from ULTA.com
                  • Q:

                    Will drawn-on eyebrows stay on whilst swimming if this product is worn?
                    Asked on 5/18/2014 by Emily

                    1 answer

                    • Staff Expert

                      A:

                      Yes, this product seals your brow products for a waterproof finish, even while swimming. To remove, use waterproof eye makeup remover.

                      Answered on 5/20/2014 by Staff Expert from ULTA.com
                  Displaying questions 1-9

                  Do you have a question about this product?