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It Cosmetics Naturally Pretty Vol 1 Matte Luxe Transforming Eye Shadow Palette

It Cosmetics

Naturally Pretty Vol 1 Matte Luxe Transforming Eye Shadow Palette

Item #: 2269911

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A true beauty breakthrough! Contains 14 luxe anti-aging silk-infused eye shadows that are all matte, but can transform into pearl shades instantly with the tap of a brush! Using It Cosmetics proprietary pearl transforming shade included in the palette, you can take the matte shades to a soft pearl with a simple swipe!

Includes Hydrating Age Reverse and Prevent Complex and infused with Peptides, Hydrolyzed Collagen, Silk, Anti-Oxidants and Drops of Light Technology. Paraben-free, fragrance-free, sulfate-free, cruelty free.

Whether you love matte or pearl, the talc-free palette offers the best of both worlds and includes all of the naturally pretty, universally flattering shades you need to go from day to night! All shades can be used wet or dry as shadows or liners and are designed to make your lids look younger with lid-loving ingredients including Peptides, Hydrolyzed Collagen, Acai, Green Tea, Silk and antioxidants!

These luxe, anti-aging shadows were developed with plastic surgeons to instantly diffuse the look of lines and wrinkles on the eyes and lids.

(0.064 oz. each)

Using the Heavenly Luxe No Tug Dual Airbrush Eye Shadow Brush, apply your choice luxe high-performance Anti-Aging Eye Shadows for a beautiful, naturally pretty look! These Anti-Aging ultra luxe eye shadows can be worn wet or dry, as shadows or liners. Colors can be worn alone, or mixed together. To transform any matte shadow shade into a gorgeous shimmery pearl shade, just dip your brush first into your choice of matte shade, then tap your brush into the transforming pearl shade.

Beauty tips: Apply the Transforming Pearl shade above and underneath the brow bone as well as the inner corner of the eye for the perfect highlighting shade that opens up your eyes!
Mica, Magnesium Stearate, Dimethicone, Phenoxyethanol, Tocopheryl Acetate, Water (Aqua), Cholesteryl, Oleyl Carbonate, Cholesteryl Nonanoate, Cholesteryl Chloride, Retinyl Palmitate, Tocopherol, Magnesium Ascorbyl Phosphate, Hydrolyzed Silk, Collagen Amino Acids, Glycerin, Euterpe Oleracea Fruit Extract, Butylene Glycol, Camellia Sinesis (Leaf) Extract, Carbomer, Polysorbate 20, Palmitoyl Oligopeptide, Palmitoyl Tetrapeptide-7, Vitis Vinifera/Grapeseed Extract, Aloe Barbadensis Leaf Juice, Hyaluronic Acid, Niacinamide, Olive Leaf Extract, Oryza Sativa (Rice) Extract, Chamomilla Recuitta (Matricaria) Flower Extract, Persea Gratissima (Avocado) Oil, Perfluorodecalin, Methicone. May Contain: Titanium Dioxide (CI 77891), Iron Oxides (CI 77499, CI 77492, CI 77491), Manganese Violet (CI 77492), Ultramarines (CI 77007).

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Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
It CosmeticsNaturally Pretty Vol 1 Matte Luxe Transforming Eye Shadow Palette
 
4.4

(based on 385 reviews)

87%

of respondents would recommend this to a friend.

Pros

  • Applies smoothly (299)
  • Blends easily (293)
  • Great color (267)
  • Silky texture (240)
  • Long lasting (224)

Cons

  • Wears off easily (33)
  • Cheap compact case (25)
  • Doesn't blend well (18)
  • Creases (16)
  • Smudges or flakes (13)

Best Uses

  • Everyday (299)
  • Natural effect (232)
  • Work (221)
  • Going out (203)
  • Smokey effect (172)
    • Reviewer Profile:
    • Classic style (162), Natural style (141), Trendy style (48)
    • Skin Tone:
    • Fair (180), Medium (172), Deep (9)

Reviewed by 385 customers

Displaying reviews 1-10

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5.0

I would buy this product again.

By Anna

from Auburn, AL

About Me Classic Style

Verified Buyer

Pros

  • Applies Smoothly
  • Blends Easily
  • Crease Resistant
  • Great Color
  • Highly Pigmented
  • Long Lasting
  • Silky Texture

Cons

    Best Uses

    • Everyday
    • Going Out
    • Natural Effect
    • Smokey Effect
    • Work

    Comments about It Cosmetics Naturally Pretty Vol 1 Matte Luxe Transforming Eye Shadow Palette:

    I love the color pallet and ease of blending and it lasts all day.

    • Skin Tone:
    • Medium
     
    5.0

    Beautiful colors

    By jennM07

    from Morgantown, WV

    About Me Natural Style

    Verified Buyer

    Pros

    • Applies Smoothly
    • Great Color
    • Long Lasting
    • Silky Texture

    Cons

    • Creases

    Best Uses

    • Everyday

    Comments about It Cosmetics Naturally Pretty Vol 1 Matte Luxe Transforming Eye Shadow Palette:

    The colors are perfect for the natural stylist.

    • Skin Tone:
    • Fair
     
    3.0

    Returning

    By Sparkelrose

    from Nj

    About Me Classic Style

    Verified Buyer

    Pros

    • Applies Smoothly
    • Silky Texture

    Cons

      Best Uses

        Comments about It Cosmetics Naturally Pretty Vol 1 Matte Luxe Transforming Eye Shadow Palette:

        The colors look really pretty in the case but I was less than impressed when I tried to use them. They just didn't look right. I unfortunately will be returning this palette.

        • Skin Tone:
        • Fair
         
        5.0

        Awesome eye palette

        By Coco

        from Boca Raton, Florida

        About Me Natural Style

        Verified Buyer

        Pros

        • Applies Smoothly
        • Blends Easily
        • Crease Resistant
        • Great Color
        • Highly Pigmented
        • Long Lasting
        • Silky Texture

        Cons

          Best Uses

          • Everyday
          • Going Out
          • Natural Effect
          • Smokey Effect
          • Work

          Comments about It Cosmetics Naturally Pretty Vol 1 Matte Luxe Transforming Eye Shadow Palette:

          Sorry, I meant to give this 5 stars instead of 1 in my review, it's an amazing palette.

          • Skin Tone:
          • Medium
           
          5.0

          Perfect shadows!

          By Lulu0622

          from Orlando,Fl

          About Me Natural Style

          Verified Buyer

          Pros

          • Applies Smoothly
          • Blends Easily
          • Crease Resistant
          • Great Color
          • Long Lasting
          • Love the colors!!!!

          Cons

            Best Uses

            • Everyday

            Comments about It Cosmetics Naturally Pretty Vol 1 Matte Luxe Transforming Eye Shadow Palette:

            Colors blend easily!

            • Skin Tone:
            • Medium
             
            5.0

            Love it

            By Loni

            from Palmdale, ca

            About Me Natural Style

            Verified Buyer

            Pros

            • Applies Smoothly
            • Blends Easily
            • Great Color
            • Silky Texture

            Cons

              Best Uses

              • Everyday
              • Going Out
              • Natural Effect
              • Work

              Comments about It Cosmetics Naturally Pretty Vol 1 Matte Luxe Transforming Eye Shadow Palette:

              I love this palette. It really allows you to enhance your natural beauty. No it is not super pigmented and that is a plus for me. You can slowly add to get the effect you want.

              • Skin Tone:
              • Medium
               
              4.0

              I really like this palette!

              By Sonja

              from Charleston WV

              About Me Classic Style

              Verified Buyer

              Pros

              • Applies Smoothly
              • Blends Easily
              • Crease Resistant
              • Great Color
              • Highly Pigmented
              • Long Lasting
              • Silky Texture

              Cons

              • No brush included

              Best Uses

              • Everyday

              Comments about It Cosmetics Naturally Pretty Vol 1 Matte Luxe Transforming Eye Shadow Palette:

              I only chose 4 out of 5 stars because I wish the transformer made it a little more sparkly.

              • Skin Tone:
              • Fair
               
              3.0

              Pretty colors that somewhat stay.......

              By North Country Gal

              from Massena, NY

              About Me Classic Style

              Verified Buyer

              Pros

              • Applies Smoothly
              • Blends Easily
              • Great Color
              • Silky Texture

              Cons

              • Creases
              • Lots of fallout
              • Needs a "top of the line" primer to last
              • Wears Off Easily

              Best Uses

              • Everyday
              • Natural Effect
              • Work

              Comments about It Cosmetics Naturally Pretty Vol 1 Matte Luxe Transforming Eye Shadow Palette:

              Great colors but I am not too impressed by how it lasts. It needs a terrific primer to work (which most shadows do). I am still debating whether or not to return it. I am still giving it a try since this is my first time trying the product by IT. I have heard that Tarte is a great brand but I chose this one because the colors were all matte. Where Tarte doesn't offer that option as much.

              • Skin Tone:
              • Medium
               
              2.0

              good for light eyes blue !

              By Kokomo

              from port Charlotte

              Comments about It Cosmetics Naturally Pretty Vol 1 Matte Luxe Transforming Eye Shadow Palette:

              I have dark brown eyes and hair olive skin, these colors are to dark for me , wish they had cool colors

               
              4.0

              Nice neutrals. I would purchase this again.

              By Sharon

              from Georgia

              Verified Buyer

              Pros

              • Applies Smoothly
              • Blends Easily
              • Crease Resistant
              • Great Color
              • Silky Texture

              Cons

                Best Uses

                • Everyday

                Comments about It Cosmetics Naturally Pretty Vol 1 Matte Luxe Transforming Eye Shadow Palette:

                Nice colors. Basic neutrals

                • Skin Tone:
                • Medium

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                Q&A

                Product Q&A

                Do you have questions about this product?

                Get answers from in-house experts.

                27 Questions | 27 Answers
                Displaying questions 1-10Previous | Next »
                • Q:

                  My eyes change color according to what I wear, looking more blue at times and others more green...what eyeshadow should I get as I'm on limited cosmetic budget
                  Asked on 1/11/2016 by Dawn from United States

                  1 answer

                  • Brand Expert

                    A:

                    Hi
                    Great question and we are more than happy to help you with this today. For blue eyes and green eyes we do recommend slightly different shades to make them pop. If you can - we recommend getting the palette so you have shades for both eye colors.
                    For blue eyes we recommend peach, bronze and apricot shadows. For green, burgundy, violet and pink. Hope this is helpful.
                    XOXO

                    Answered on 1/13/2016 by Brand Expert from IT Cosmetics
                • Q:

                  I love this pallette. I am interested in the new It Cosmetics Luxe High Performance Eye Shadow Pallette; and I was wondering if the colors were suitable for older women too? Some ladies said the shades were too dark. If they are, I'll just purchase another Naturally Pretty Pallette.
                  Asked on 9/13/2015 by Carolyn from Lagrangeville, NY, U.S.

                  1 answer

                  • Brand Expert

                    A:

                    Hi there!

                    Thank you so much for your question, we would love to help you! The Luxe Anti-Aging High Performance Eye Shadow Palette is all about intense pigments so the shades pop! If you are looking for more natural, subtle shades then we suggest sticking with the Naturally Pretty Vol 1 Matte Luxe Palette!

                    Hope that helps!
                    XOXO

                    Answered on 9/16/2015 by Brand Expert from IT Cosmetics
                • Q:

                  Do any of the colors contain carmine or any other red dye?
                  Asked on 6/26/2015 by ML from Pittsburgh, PA

                  1 answer

                  • Brand Expert

                    A:

                    Hi
                    Thank you for your question and for being interest in our Naturally Pretty Palette!
                    We are happy to let you know that this palette does not contain any carmine or red dye!

                    XOXOXO

                    Answered on 6/29/2015 by Brand Expert from IT Cosmetics
                • Q:

                  Does this come with a brush?
                  Asked on 6/25/2015 by Wanda

                  1 answer

                • Q:

                  would you use the lg lght pearl color as a base then add color of choice for cease?
                  Asked on 6/7/2015 by lynne from mass

                  1 answer

                  • Brand Expert

                    A:

                    Hi!
                    Thank you for your question and for your interest in our Palette! Yes! You can use any of the light colors as all over base shades and then darker ones in the crease. You can take a look from matte to shimmer by added a layer of the transforming pearl over the top!
                    Hope this helps!!
                    XOXO

                    Answered on 6/9/2015 by Brand Expert from IT Cosmetics
                • Q:

                  What size is the case?
                  Asked on 5/20/2015 by belindann from California

                  1 answer

                  • Brand Expert

                    A:

                    Hi
                    Thank you for your question! the Palette is 71/2 by 3!
                    XOXO

                    Answered on 5/22/2015 by Brand Expert from IT Cosmetics
                • Q:

                  How does this palette compare to the Stila - Eyes are the Window (Mind) palette? I noticed they have similar colors.
                  Asked on 5/16/2015 by Ashley from Ohio

                  1 answer

                  • Staff Expert

                    A:

                    The shades included in this palette are:
                    Transforming Pearl - translucent pearl
                    Sheer Joy - light cream-pink
                    Soft Light - light taupe
                    Warmth - nude
                    Soulful - pink-taupe
                    Mocha - warm taupe-brown
                    Violet - soft violet
                    Midnight - deep blue
                    Noir - gray-black
                    Love - soft light pink
                    Sunrise - gold-taupe
                    Sunset - copper
                    All Heart - mauve
                    Java - warm brown
                    Iconic - gray-purple

                    The Stila Eyes Are the Window to the Soul Mind Palette (Item #:2276963) features these all-matte shades:
                    Brilliance-light vanilla
                    Instinct-soft grey
                    Reason-deep charcoal black
                    Imagination-light rosy pink
                    Observation-medium taupe/mauve
                    Thinker-deep cool rose brown
                    Genius-light peach
                    Wit-medium pumpkin
                    Creativity-deep warm brown
                    Understanding-soft peach
                    Perception-rich coral
                    Intellect-soft warm brown

                    We recommend viewing and testing both palettes at your nearest ULTA Beauty store to see which you prefer:
                    http://www.ulta.com/ulta/stores/storelocator.jsp

                    We also recommend reading the ratings and reviews at ULTA.com! :-)

                    Answered on 5/19/2015 by Staff Expert from ULTA Beauty
                • Q:

                  I have brown eyes.....what color palette would you suggest?
                  Asked on 4/20/2015 by Sue

                  1 answer

                  • Brand Expert

                    A:

                    Hi
                    Thank you for your question and for your interest in our eye shadows! For brown eyes we would recommend our Naturally Pretty Palette as it has all warm toned, universally pretty shades! For the Eye Shadow Trios we would recommend the pretty in amber or the pretty in nudes!

                    Hope this helps!

                    XOXO

                    Answered on 4/22/2015 by Brand Expert from IT Cosmetics
                • Q:

                  Are these eyeshadows sold separately as single eyeshadows?
                  Asked on 1/27/2015 by Alyssa from New York, U.S.

                  1 answer

                  • Brand Expert

                    A:

                    Hi!
                    Thank you for your question!! We are so sorry but at this time the shadows in this palette are only available in the palette! They are not sold separately or in a trio at this time!!
                    XOXO

                    Answered on 1/28/2015 by Brand Expert from IT Cosmetics
                • Q:

                  Hi i have a brown skin tone. Would the colors in this vol1palette work better for me or the holiday palette colors?
                  Asked on 12/19/2014 by rina

                  1 answer

                  • Brand Expert

                    A:

                    Hi, The eyeshadows included in the Naturally Pretty Vol 1 Palette and the Holiday Palette are very similar in tones, just different in shade range, so either palette would work well for you! The Holiday Palette do have more warmer shades if that's a look that you like! Please let us know if you have any other questions! XOXO

                    Answered on 12/26/2014 by Brand Expert from IT Cosmetics
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