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It CosmeticsNaturally Pretty Vol 1 Matte Luxe Transforming Eye Shadow Palette
It Cosmetics

Naturally Pretty Vol 1 Matte Luxe Transforming Eye Shadow Palette

Item #: 2269911

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Product Reviews

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by PowerReviews
It CosmeticsNaturally Pretty Vol 1 Matte Luxe Transforming Eye Shadow Palette
 
4.5

(based on 34 reviews)

90%

of respondents would recommend this to a friend.

Pros

  • Blends easily (25)
  • Applies smoothly (23)
  • Great color (23)
  • Long lasting (21)
  • Highly pigmented (20)

Cons

    Best Uses

    • Everyday (25)
    • Natural effect (20)
    • Work (20)
    • Smokey effect (19)
    • Going out (17)
      • Reviewer Profile:
      • Classic style (16), Natural style (10), Trendy style (3)
      • Skin Tone:
      • Fair (17), Medium (12)

    Reviewed by 34 customers

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    Displaying reviews 1-10

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    5.0

    Perfect Matte Palette!

    By GrandmaP

    from Vacaville, CA

    About Me Classic Style

    Pros

    • Applies Smoothly
    • Blends Easily
    • Crease Resistant
    • Great Color
    • Highly Pigmented
    • Long Lasting
    • Silky Texture

    Cons

    • Cheap Compact Case

    Best Uses

    • Everyday
    • Going Out
    • Natural Effect
    • Smokey Effect
    • Work

    Comments about It Cosmetics Naturally Pretty Vol 1 Matte Luxe Transforming Eye Shadow Palette:

    I have been looking for the perfect matte palette and was so excited to find this one! All of the colors work perfectly for me. I am fair-skinned and in my mid-50's and my eyelids show signs of aging. The shadows are very pigmented and a little goes a long way. They can be used dry or wet. I use the darker colors as eyeliner and to create a smokey eye. I like that there is a pearl shadow that can be added for a little pop. I liked these so much that I returned my high end department store eye shadow that I had recently purchased.

    • Skin Tone:
    • Fair

    (2 of 2 customers found this review helpful)

     
    5.0

    Pretty unbelievable!

    By Poopka

    from Fresno

    Comments about It Cosmetics Naturally Pretty Vol 1 Matte Luxe Transforming Eye Shadow Palette:

    This is the best shadow palette I've used to date. The two main standouts are the fact that these are matte and they blend so easily, and also that the pigmentation is out of this world. You almost have to use a super light hand when applying but the results are fantastic! I got lots of compliments at work and people asking what I was wearing.

     
    5.0

    Love this!!

    By Mks

    from Columbia SC

    About Me Classic Style

    Pros

    • Applies Smoothly
    • Blends Easily
    • Crease Resistant
    • Great Color
    • Highly Pigmented
    • Long Lasting
    • Silky Texture

    Cons

      Best Uses

        Comments about It Cosmetics Naturally Pretty Vol 1 Matte Luxe Transforming Eye Shadow Palette:

        A little pricy but worth every penny! Great colors, blend beautifully and lasts all day!! Plus the anti aging benefits.. Definitely my new favorite thing!

        • Skin Tone:
        • Fair
         
        5.0

        awesome product

        By primaballerina

        from Chicago il

        Comments about It Cosmetics Naturally Pretty Vol 1 Matte Luxe Transforming Eye Shadow Palette:

        I love this palette sooo much! I've been looking for an all matte palette and this one is perfect. My skin is so sensitive to everything that goes in it and this didn't harm or irritate it at all. I hope more volumes come out. This is fabulous!

        (1 of 2 customers found this review helpful)

         
        4.0

        Almost there

        By DoxieMama

        from Here

        About Me Classic Style

        Pros

        • Applies Smoothly
        • Blends Easily
        • Crease Resistant
        • Highly Pigmented
        • Long Lasting
        • Silky Texture

        Cons

        • Lack Of Color Variety

        Best Uses

        • Everyday
        • Going Out
        • Natural Effect
        • Smokey Effect
        • Work

        Comments about It Cosmetics Naturally Pretty Vol 1 Matte Luxe Transforming Eye Shadow Palette:

        I really do like this palette. I'm not a fan of all the glitter and shimmer out there right now. I only like a hint of shimmer at best. The pearl shade is prettier on it's own and takes away from the color you apply it over. Overall, I'm happy to find an all matte palette, but wish there were more color options. The pinks are all too brownish pink and there could have been some brighter colors. I would have loved to see a green (light, dark, or medium) and a true pink. This is Volume 1 so maybe I'll get to see some better choices in a Volume 2.

        • Skin Tone:
        • Fair
         
        5.0

        YOU NEED THIS!!

        By Beana

        from Westland, MI

        About Me Classic Style

        Pros

        • Applies Smoothly
        • Blends Easily
        • Crease Resistant
        • Great Color
        • Highly Pigmented
        • Long Lasting
        • Silky Texture

        Cons

          Best Uses

          • Everyday
          • Going Out
          • Natural Effect
          • Smokey Effect
          • Work

          Comments about It Cosmetics Naturally Pretty Vol 1 Matte Luxe Transforming Eye Shadow Palette:

          I love this palette! It's matte without being chalky, or cakey looking. It's almost like it's got a very slight satin like finish, but still matte. The pearl transformer just barely changes the shade, so nothing gets over shimmery or glittery. If you have hooded eyes (like me) or mature eyes, YOU NEED THIS! Even if you don't, you still need this!

          • Skin Tone:
          • Fair
           
          4.0

          Finally, somethingfor the mature face!

          By CFIG

          from West Palm Beach, FL

          About Me Natural Style

          Pros

          • Applies Smoothly
          • Blends Easily
          • Crease Resistant
          • Great Color
          • Silky Texture

          Cons

            Best Uses

            • Everyday

            Comments about It Cosmetics Naturally Pretty Vol 1 Matte Luxe Transforming Eye Shadow Palette:

            I have thrown out everything else! This is great for the client is past the "frosty" eyeshadow stage. I use it every day and look forward to another collection of colors!

            • Skin Tone:
            • Fair

            (1 of 1 customers found this review helpful)

             
            5.0

            I've never written a review, but...

            By Born Skeptic

            from Minneapolis, MN

            About Me Natural Style

            Pros

            • Applies Smoothly
            • Blends Easily
            • Great Color
            • Highly Pigmented
            • Long Lasting
            • Silky Texture

            Cons

              Best Uses

              • Everyday
              • Going Out
              • Natural Effect
              • Smokey Effect
              • Work

              Comments about It Cosmetics Naturally Pretty Vol 1 Matte Luxe Transforming Eye Shadow Palette:

              I just had to add my 2 cents about this palette. I have palettes from Urban Decay and Lorac and this, by far, is the silkiest and easiest to put on. And I love all of the matte colors - they've really brought out the green/hazel in my eyes.

              I have a physically demanding job on the overnight shift and this stuff stays on through sweat, heat, etc., etc. I even fall asleep without washing my face, sometimes, and wake up with perfect eye shadow - Amazing! (I do use a bit of UD primer, just in case.)

              This is my first IT Cosmetics purchase, but will not be my last!

              • Skin Tone:
              • Medium

              (2 of 2 customers found this review helpful)

               
              5.0

              Great for Woman over 50!!

              By Roxie7777

              from Sebastian, Florida

              Comments about It Cosmetics Naturally Pretty Vol 1 Matte Luxe Transforming Eye Shadow Palette:

              Have had this for a week and have to say I just Love it!! All matte, which is hard to find. Goes on beautifully and stays on. Great natural colors. Very flattering for women of a certain age. I will purchase again.

              (1 of 1 customers found this review helpful)

               
              4.0

              Give it a try!

              By Brit MI

              from Michigan

              About Me Classic Style

              Pros

              • Blends Easily
              • Crease Resistant
              • Great Color
              • Long Lasting

              Cons

                Best Uses

                • Everyday
                • Natural Effect

                Comments about It Cosmetics Naturally Pretty Vol 1 Matte Luxe Transforming Eye Shadow Palette:

                I almost didn't like this when it came in the mail, but tried it anyway. It quickly became my daily go-to pallet. The colors are versatile, soft, and easy to blend. There are enough choices to go from nearly nude to a fully made-up look - even dark shades to use as eyeliner in a pinch. With a primer, the color lasts all day, and won't create fall-out. The satin-making mixer is nice, if you're only after a little glow, and not full-on sparkle. My only complaint is that when I do use the dark shades as eyeliner, they tend to smudge a bit by the end of a long day, because the mill is so soft. But that's a small price to pay for this many usable, silky soft colors with (otherwise) great staying power.

                • Skin Tone:
                • Fair

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                Q&A

                Product Q&A

                Do you have questions about this product?

                Get answers from in-house experts.

                5 Questions | 5 Answers
                Displaying questions 1-5
                • Q:

                  Can this product be used with a damp brush as an eyeliner? Also, if used this way will it last all day on the eyelid?
                  Asked on 4/11/2014 by CareBear from Palm Springs CA

                  1 answer

                • Q:

                  Does this palette come with a brush?
                  Asked on 3/27/2014 by Lovely Lori

                  1 answer

                • Q:

                  Is there any nickle in this product? I have nickel allergy
                  Asked on 3/27/2014 by janya

                  1 answer

                  • Staff Reviewer

                    A:

                    This product does not contain nickel.

                    Answered on 3/28/2014 by Staff Expert from ULTA.com
                • Q:

                  Is there a list of colors?
                  Asked on 3/18/2014 by Vicki from San Tan Valley AZ

                  1 answer

                  • Staff Reviewer

                    A:

                    The shades included in this palette are:
                    Transforming Pearl - translucent pearl
                    Sheer Joy - light cream-pink
                    Soft Light - light taupe
                    Warmth - nude
                    Soulful - pink-taupe
                    Mocha - warm taupe-brown
                    Violet - soft violet
                    Midnight - deep blue
                    Noir - gray-black
                    Love - soft light pink
                    Sunrise - gold-taupe
                    Sunset - copper
                    All Heart - mauve
                    Java - warm brown
                    Iconic - gray-purple

                    Answered on 3/19/2014 by Staff Expert from ULTA.com
                • Q:

                  Will these colors show up on tanned or dark color skin?
                  Asked on 3/13/2014 by Curious

                  1 answer

                  • Staff Reviewer

                    A:

                    Yes, this palette contains shades that are universally flattering across all complexions! These shades can be applied wet or dry. Apply wet for a more pigmented effect.

                    Answered on 3/17/2014 by Staff Expert from ULTA.com
                Displaying questions 1-5

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