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It CosmeticsNaturally Pretty Vol 1 Matte Luxe Transforming Eye Shadow Palette
It Cosmetics

Naturally Pretty Vol 1 Matte Luxe Transforming Eye Shadow Palette

Item #: 2269911

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Product Reviews

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It CosmeticsNaturally Pretty Vol 1 Matte Luxe Transforming Eye Shadow Palette
 
4.3

(based on 196 reviews)

86%

of respondents would recommend this to a friend.

Pros

  • Applies smoothly (156)
  • Blends easily (154)
  • Great color (140)
  • Silky texture (132)
  • Long lasting (111)

Cons

  • Wears off easily (20)
  • Cheap compact case (19)
  • Creases (9)
  • Doesn't blend well (9)
  • Smudges or flakes (6)

Best Uses

  • Everyday (154)
  • Natural effect (126)
  • Work (117)
  • Going out (109)
  • Smokey effect (92)
    • Reviewer Profile:
    • Classic style (83), Natural style (69), Trendy style (29)
    • Skin Tone:
    • Fair (102), Medium (82), Deep (3)

Reviewed by 196 customers

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Displaying reviews 1-10

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4.0

love this

By shelikescats

from fresno ca

About Me Natural Style

Verified Buyer

Pros

  • Applies Smoothly
  • Beautiful Neutrals
  • Blends Easily
  • Crease Resistant
  • Great Color
  • GreaT ColOrs
  • Long Lasting
  • Silky Texture

Cons

    Best Uses

      Comments about It Cosmetics Naturally Pretty Vol 1 Matte Luxe Transforming Eye Shadow Palette:

      I love this compact!! Great colors that can be deepened by putting on wet. I have green eyes, so lots of great colors for me- browned lilacs, grays, soft orange, deep blue, love it! not a sparkly one in the bunch...but there is a shimmer square you can add to any color to add a touch of believeable shimmer! My only caveat is the lid, which is magnetic and suede leather. I sprayed it with waterproofing to keep clean, but wish it were easier to open without scraping the leather....

      • Skin Tone:
      • Medium

      (1 of 1 customers found this review helpful)

       
      5.0

      Great Palette

      By Jessica

      from Newark, OH

      About Me Natural Style

      Pros

      • Applies Smoothly
      • Blends Easily
      • Silky Texture

      Cons

        Best Uses

        • Everyday
        • Natural Effect
        • Work

        Comments about It Cosmetics Naturally Pretty Vol 1 Matte Luxe Transforming Eye Shadow Palette:

        I've been using this palette for about a month now, and I am really enjoying it. This was my first time trying It Cosmetics' eye shadows and I am very impressed. The shadows are very silky which allows the colors to blend easily. I recommend this palette for anyone looking for high-quality matte shadows.

        • Skin Tone:
        • Fair

        (2 of 2 customers found this review helpful)

         
        5.0

        must have staple

        By honestly speaking

        from weatherford tx

        About Me Trendy Style

        Verified Buyer

        Pros

        • Applies Smoothly
        • Blends Easily
        • Crease Resistant
        • Great Color
        • Highly Pigmented
        • Largest Matt Palette Collection
        • Long Lasting
        • Silky Texture

        Cons

        • Needs Prime

        Best Uses

        • Aging Eyes
        • Everyday
        • Going Out
        • Natural Effect
        • Smokey Effect
        • Work

        Comments about It Cosmetics Naturally Pretty Vol 1 Matte Luxe Transforming Eye Shadow Palette:

        It's a nice large Matt collection but wish both versions had been combined and offered in one super large collection. Both were of the natural look variety and I want them all together.

        • Skin Tone:
        • Fair

        (2 of 4 customers found this review helpful)

         
        2.0

        Just ok

        By WandaJ61

        from USA Minnesota

        About Me Natural Style

        Verified Buyer

        Pros

        • Applies Smoothly
        • Blends Easily

        Cons

        • Wears Off Easily

        Best Uses

        • Everyday
        • Going Out
        • Natural Effect
        • Work

        Comments about It Cosmetics Naturally Pretty Vol 1 Matte Luxe Transforming Eye Shadow Palette:

        It just was not that great for me, I will keep and use it for everyday at home.

        • Skin Tone:
        • Fair

        (1 of 1 customers found this review helpful)

         
        5.0

        Great Matte Palette!

        By EJ

        from Columbus, OH

        About Me Natural Style

        Verified Buyer

        Pros

        • Applies Smoothly
        • Blends Easily
        • Great Color
        • Long Lasting

        Cons

          Best Uses

          • Everyday

          Comments about It Cosmetics Naturally Pretty Vol 1 Matte Luxe Transforming Eye Shadow Palette:

          Great for every day wear and long lasting. Was nervous to spend the money but well worth it! Love quality of It Cosmetics line.

          • Skin Tone:
          • Fair

          (2 of 2 customers found this review helpful)

           
          5.0

          Love It!

          By cisa_33

          from Chicago, IL

          About Me Trendy Style

          Verified Buyer

          Pros

          • Applies Smoothly
          • Blends Easily
          • Crease Resistant
          • Great Color
          • Long Lasting
          • Silky Texture

          Cons

          • Smudges or Flakes
          • Wears Off Easily

          Best Uses

          • Work

          Comments about It Cosmetics Naturally Pretty Vol 1 Matte Luxe Transforming Eye Shadow Palette:

          I ordered this palette since I normally wear frosted and glittery colors. This is a very nice matte palette. The colors are pigmented but tend to wear off. They are easy to blend and last for the most part if you wear primer underneath. I would recommend to others if you're looking for something more neutral and matte.

          • Skin Tone:
          • Fair

          (1 of 1 customers found this review helpful)

           
          5.0

          I love this product

          By RED

          from Sioux Falls, SD

          About Me Classic Style

          Verified Buyer

          Pros

          • Applies Smoothly
          • Blends Easily
          • Crease Resistant
          • Great Color
          • Long Lasting

          Cons

            Best Uses

            • Everyday
            • Going Out
            • Natural Effect

            Comments about It Cosmetics Naturally Pretty Vol 1 Matte Luxe Transforming Eye Shadow Palette:

            I use it everyday and it lasts until I take my makeup off at the end of my day. Beautiful colors that can be used separately or blended together.

            • Skin Tone:
            • Medium

            (1 of 1 customers found this review helpful)

             
            3.0

            Ok

            By piperkat

            from Washington, DC

            About Me Natural Style

            Verified Buyer

            Pros

              Cons

                Best Uses

                • Everyday
                • Work

                Comments about It Cosmetics Naturally Pretty Vol 1 Matte Luxe Transforming Eye Shadow Palette:

                This palette has some nice colors, but they aren't particularly pigmented- a little too sheer. I returned it.

                • Skin Tone:
                • Fair

                (2 of 2 customers found this review helpful)

                 
                5.0

                FINALLY!

                By Mary

                from East Berlin, PA

                About Me Classic Style

                Verified Buyer

                Pros

                • Applies Smoothly
                • Blends Easily
                • Crease Resistant
                • Great Color
                • Highly Pigmented
                • Long Lasting
                • Silky Texture

                Cons

                  Best Uses

                  • Everyday
                  • Going Out
                  • Natural Effect
                  • Smokey Effect
                  • Work

                  Comments about It Cosmetics Naturally Pretty Vol 1 Matte Luxe Transforming Eye Shadow Palette:

                  Finally a shadow that gives you the choice of matte or sparkly finish!

                  • Skin Tone:
                  • Medium
                   
                  5.0

                  Great neutrals for all occasions

                  By JB

                  from Harvey , La

                  About Me Classic Style

                  Verified Buyer

                  Pros

                  • Applies Smoothly
                  • Blends Easily
                  • Crease Resistant
                  • Great Color
                  • Highly Pigmented
                  • Long Lasting
                  • Silky Texture

                  Cons

                    Best Uses

                    • Everyday
                    • Going Out
                    • Natural Effect
                    • Work

                    Comments about It Cosmetics Naturally Pretty Vol 1 Matte Luxe Transforming Eye Shadow Palette:

                    I purchased the palette after trying one of the eye shadow trios first. The colors are very soft and blend well. Each can be used alone or in combination.

                    • Skin Tone:
                    • Medium

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                    Q&A

                    Product Q&A

                    Do you have questions about this product?

                    Get answers from in-house experts.

                    16 Questions | 16 Answers
                    Displaying questions 1-10Previous | Next »
                    • Q:

                      Where is this item manufactured?
                      Asked on 12/12/2014 by britlitfan from United States

                      1 answer

                      • Brand Expert

                        A:

                        Hi!! Thank you for your question!! We completely understand your need for clarity on such a sensitive topic! If I may start at the beginning to give you some background, at IT Cosmetics we formulate all of our products here in the U.S., but use factories in multiple countries. We have an entire manufacturing team in New York that is dedicated to traveling to, inspecting and determining the absolute best factories to work with based on a specific product we are developing. Some of our products, such as Celebration Foundation, Hello Lashes Mascara, Vitality Lip Flush and Vitality Cheek Flush, are all made in the USA, while others are formulated and often the ingredients are sourced in the USA, but are assembled and filled in China, Korea etc. We only work with factories with long standing histories for prestige quality control standards that are fully certified in every area and are also utilized by several of our peer prestige cosmetic lines as well. All of our finished products also undergo strict quality control, ingredient assessment and dermatological testing, but never animal testing! Keeping in mind we are certified by PETA as a cruelty free brand as well.

                        We hope this helps!!!

                        XOXO

                        Answered on 12/17/2014 by Brand Expert from IT Cosmetics
                    • Q:

                      Would this palette or the holiday palette be better suited for yellow undertoned skin (Asian) for everyday wear?
                      Asked on 10/31/2014 by IT girl from Los Angeles

                      1 answer

                      • Brand Expert

                        A:

                        Hi!!! Thank you for your question and we are more than happy to help you with this today!! Both palettes would be amazing with your skin tone for every day wear!!! These palettes are designed to be worn every day - day to night but all skin tones!! All the shades are your perfect, naturally pretty universal eye shadow look!!!
                        It just depends which shades you like better!!
                        We hope this helps!!!
                        XOXO

                        Answered on 11/4/2014 by Brand Expert from IT Cosmetics
                    • Q:

                      If you use a primer (I like the NYX primer) do you still get the anti-aging benefits?

                      Which palette has more range with warmth -- the holiday palette or this vol 1?

                      Also, how does it compare to the Naked Palette by Urban Decay. I've been using the Too Faced summer palette. I love it, but the pink and warm highlighter I used most broke apart and fell out. The remaining highlighters are a bit too yellow. I'm bummed, I think it was a special edition.

                      I need warm tones. I'm curious about the anti aging.
                      Asked on 10/21/2014 by ShinyLady

                      1 answer

                      • Brand Expert

                        A:

                        Hi, thank you for your question and for being an IT Girl! Yes, you can wear any eyeshadow primers you want, you will still be getting the anti-aging benefits!

                        The Naturally Pretty Palette Vol.1 and the Naturally Pretty Celebration Holiday palette both have shades that are warm and neutral! The Vol. 1 palette does have more shades that are in the pink-orange/red shade range and the Holiday palette has more beige/taupe shade range!

                        Relative to the Naked Palette or the Summer Palette, both Naturally Pretty palettes have all Matte shades and has the transforming pearl that allows you to add that radiance to those matte shades if you want to! Shade wise, while all of the shades are very neutral and wearable our palette have more shades that are warmer and have hints of pink or orange/red!

                        Please let us know if you have any other questions! XOXO

                        Answered on 10/23/2014 by Brand Expert from IT Cosmetics
                    • Q:

                      is this product gluten free?
                      Asked on 10/3/2014 by jerseygirlcharli

                      1 answer

                      • Brand Expert

                        A:

                        Hi, thank you for your question and for being an It girl! Please know that at the present time we do not specifically test our products for gluten content, so if you have any allergies or sensitivities, we recommend contacting your physician before using any new products about which you have health related questions. You will find that all of our ingredient lists are printed on all product packaging, our website and Ulta.com for your reference!! Please let us know if you have any other questions!! XOXO

                        Answered on 10/7/2014 by Brand Expert from IT Cosmetics
                    • Q:

                      Is this product free of phthalates and talc?
                      Asked on 10/1/2014 by don't have one

                      1 answer

                      • Staff Reviewer

                        A:

                        Yes, this palette is free of talc and phthalates!

                        Answered on 10/2/2014 by Staff Expert from ULTA.com
                    • Q:

                      I am 59 years young, blue eyes, brown hair with blonde highlights. I generally wear colors in a cool palette. What color combinations would you recommend for me.
                      Asked on 9/6/2014 by Susan from United States

                      1 answer

                      • Staff Reviewer

                        A:

                        From IT Cosmetics:

                        "Hi!! Thank you for your question and for being an IT Girl!!! We are more than happy to help you with this today!!! We would recommend using the Eye Shadows in the Naturally Pretty Palette in the following way:
                        Sheer Joy and Soft Light
                        Soft Light and Mocha
                        Violet and Iconic
                        Warmth and Java
                        Love and Java

                        "You would wear the lighter shad from lashline to crease and then darker shade in the crease. If you are looking for a smokey look, Iconic and Noir or Midnight and Noir are great combinations! We recommend using Java, Iconic, Midnight and Noir as eye liners as well!! These can be used wet or dry to create day to night looks!!! Since this palette is designed to be universal and natural, it is hard to go wrong with any combination you choose!!!
                        We hope this helps as we are always here for our IT Girls!!! XOXOX"

                        Answered on 9/8/2014 by Staff Expert from ULTA.com
                    • Q:

                      I have blonde hair and hazel eyes with light/med skin. I need suggestion for color combos.
                      Asked on 6/23/2014 by tat from Hanford CA

                      1 answer

                      • Staff Reviewer

                        A:

                        All of the shades can be worn alone or together and can be given a luminous look by just adding the transforming pearl color over the top!

                        Here are just a few suggestions of pairings that we would recommend, either matte or pearlized or even a combination of both:

                        Sheer Joy and Soft Light
                        Soft Light and Mocha
                        Violet and Iconic
                        Warmth and Java
                        Love and Java

                        You would wear the lighter shade from lash line to crease, and the darker shade in the crease. If you are looking for a smokey look, Iconic and Noir or Midnight and Noir are great combinations!

                        We recommend using Java, Iconic, Midnight and Noir as eye liners as well! These can be used wet or dry to create day to night looks.

                        Answered on 6/25/2014 by Staff Expert from ULTA.com
                    • Q:

                      Are there any hints on applying colors on your lid?
                      Asked on 6/21/2014 by tat from Hanford CA

                      1 answer

                      • Staff Reviewer

                        A:

                        We recommend using the lighter shades like Sheer Joy, Love, Soft Light, and Warmth as all-over lid shades and then using the darker shades in the crease. You can then use the darkest shades as eye liner!

                        Answered on 6/25/2014 by Staff Expert from ULTA.com
                    • Q:

                      How many colors are matte in this selection?
                      Asked on 6/16/2014 by Jan from Bristol, TN

                      1 answer

                      • Staff Reviewer

                        A:

                        All are matte except Transforming Pearl, which features a subtle pearlescent sheen that can be applied over any of the shadows to transform them from matte to pearl finish.

                        Answered on 6/17/2014 by Staff Expert from ULTA.com
                    • Q:

                      Is this product waterproof
                      Asked on 5/25/2014 by Kat from Hurst texas

                      1 answer

                      • Staff Reviewer

                        A:

                        No, this product is not waterproof.

                        Answered on 5/27/2014 by Staff Expert from ULTA.com
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