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It CosmeticsNaturally Pretty Vol 1 Matte Luxe Transforming Eye Shadow Palette
It Cosmetics

Naturally Pretty Vol 1 Matte Luxe Transforming Eye Shadow Palette

Item #: 2269911

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Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
It CosmeticsNaturally Pretty Vol 1 Matte Luxe Transforming Eye Shadow Palette
 
4.4

(based on 137 reviews)

89%

of respondents would recommend this to a friend.

Pros

  • Applies smoothly (109)
  • Blends easily (106)
  • Great color (98)
  • Silky texture (95)
  • Long lasting (80)

Cons

  • Cheap compact case (12)
  • Wears off easily (10)
  • Creases (5)
  • Doesn't blend well (5)
  • Difficult to apply (3)

Best Uses

  • Everyday (109)
  • Natural effect (88)
  • Work (83)
  • Going out (81)
  • Smokey effect (71)
    • Reviewer Profile:
    • Classic style (53), Natural style (51), Trendy style (22)
    • Skin Tone:
    • Fair (69), Medium (58)

Reviewed by 137 customers

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Displaying reviews 1-10

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4.0

So much Matte in one place

By Coco

from Detroit, MI

About Me Natural Style

Verified Buyer

Pros

  • Applies Smoothly
  • Blends Easily
  • Great Color
  • Highly Pigmented
  • Long Lasting

Cons

    Best Uses

    • Everyday

    Comments about It Cosmetics Naturally Pretty Vol 1 Matte Luxe Transforming Eye Shadow Palette:

    I love that it is a palette of ALL Matte colors. Matte eyeshadow is hard to find.

    • Skin Tone:
    • Medium
     
    4.0

    Nice

    By JW

    from Champaign, IL

    About Me Natural Style

    Verified Buyer

    Pros

    • Applies Smoothly
    • Blends Easily
    • Crease Resistant
    • Great Color
    • Long Lasting

    Cons

      Best Uses

      • Everyday

      Comments about It Cosmetics Naturally Pretty Vol 1 Matte Luxe Transforming Eye Shadow Palette:

      I use this daily and love it.

      • Skin Tone:
      • Fair
       
      4.0

      Nice Matte Palette

      By Angela

      from Metro Detroit

      About Me Classic Style

      Verified Buyer

      Pros

      • Applies Smoothly
      • Blends Easily
      • Silky Texture

      Cons

      • Cheap Compact Case

      Best Uses

      • Everyday
      • Going Out
      • Natural Effect
      • Smokey Effect
      • Work

      Comments about It Cosmetics Naturally Pretty Vol 1 Matte Luxe Transforming Eye Shadow Palette:

      This is a great matte palette with natural colors. I like that you can make it shimmery with the "transforming powder." I think that if you don't wear primer under the shadow, it would wear off pretty easily, though.

       
      4.0

      Beautiful everyday palette

      By Misty

      from Alabama

      About Me Classic Style

      Verified Buyer

      Pros

      • Applies Smoothly
      • Blends Easily
      • Great Color
      • Highly Pigmented
      • Silky Texture

      Cons

        Best Uses

        • Everyday
        • Going Out
        • Natural Effect
        • Work

        Comments about It Cosmetics Naturally Pretty Vol 1 Matte Luxe Transforming Eye Shadow Palette:

        Love this palette. Nothing negative to say except it is very dusty when you put a brush to the shadows. Not a lot of fallout when you apply, just very messy in the palette. Not a fan of that aspect of it, but the colors blend well and are beautiful on the eyes.

        • Skin Tone:
        • Fair
         
        5.0

        I am in love

        By Enid

        from BLOOMFIELD, NJ

        About Me Classic Style

        Verified Buyer

        Pros

        • Applies Smoothly
        • Blends Easily
        • Crease Resistant
        • Great Color
        • Highly Pigmented
        • Long Lasting
        • Silky Texture

        Cons

        • Cheap Compact Case

        Best Uses

        • Everyday
        • Going Out
        • Natural Effect
        • Smokey Effect
        • Work

        Comments about It Cosmetics Naturally Pretty Vol 1 Matte Luxe Transforming Eye Shadow Palette:

        Love this palette! It is truly fantastic and versatile!

        • Skin Tone:
        • Fair
         
        5.0

        Finally found my favorite shadows!

        By feelingprettiernow

        from Denver, Co

        About Me Classic Style

        Verified Buyer

        Pros

        • Applies Smoothly
        • Blends Easily
        • Crease Resistant
        • Great Color
        • Highly Pigmented
        • Long Lasting
        • Silky Texture

        Cons

        • No cons

        Best Uses

        • Everyday
        • Going Out
        • Natural Effect
        • Smokey Effect
        • Work

        Comments about It Cosmetics Naturally Pretty Vol 1 Matte Luxe Transforming Eye Shadow Palette:

        This is a wonderful palette for middle aged women seeking matte colors with the option to add shimmer for highlighting if needed.

        • Skin Tone:
        • Fair

        (1 of 1 customers found this review helpful)

         
        5.0

        Love it!

        By LvsMkup

        from Las Vegas, NV

        About Me Classic Style

        Pros

        • Applies Smoothly
        • Crease Resistant
        • Great Color
        • Long Lasting
        • Silky Texture

        Cons

        • Doesn't Blend Well

        Best Uses

        • Everyday
        • Going Out
        • Natural Effect
        • Work

        Comments about It Cosmetics Naturally Pretty Vol 1 Matte Luxe Transforming Eye Shadow Palette:

        I love this palette. My search for a matte shadow that lasts all day is finally over, and no creasing either. The colors are beautiful. I have even been able to wear shades from this palette as liner (this is a first). I am also really happy with the transforming pearl, it is super subtle. If you are hoping to make these matte shadows shimmery with the pearl, that will not happen.

        To prove to myself that this shadow had true staying power (not just in my mind)...I took the dreaded Selfie before work and another after work. My shadow looked identical before and after. Unfortunately, my face makeup did not, showcasing I need to look for an allday foundation. :/

        The down side to this palette is the shadow is difficult to "blend". Once it hits your lids, it stays put. The other thing has Nothing to do with the product's performance, but I think the dingy, pink suede case is hideous. I would never impulsively pick this item, based on the packaging.

        • Skin Tone:
        • Fair
         
        5.0

        GREAT PALLET!

        By Michelle the bubble blower

        from Sherman Texas

        About Me Natural Style

        Verified Buyer

        Pros

        • Amazing Pallet
        • Applies Smoothly
        • Blends Easily
        • Crease Resistant
        • Great Color
        • Highly Pigmented
        • Long Lasting
        • Silky Texture

        Cons

          Best Uses

          • Everyday
          • Going Out
          • Natural Effect
          • Smokey Effect
          • Work

          Comments about It Cosmetics Naturally Pretty Vol 1 Matte Luxe Transforming Eye Shadow Palette:

          I use this pallet day or night! Love it!

          • Skin Tone:
          • Medium
           
          4.0

          Love the matte shadow

          By Butterfly

          from Augusta, GA

          About Me Classic Style

          Verified Buyer

          Pros

          • Crease Resistant
          • Highly Pigmented

          Cons

          • Doesn't Blend Well

          Best Uses

          • Everyday
          • Going Out
          • Natural Effect
          • Smokey Effect
          • Work

          Comments about It Cosmetics Naturally Pretty Vol 1 Matte Luxe Transforming Eye Shadow Palette:

          The lack of shine is nice to aid in not accentuating wrinkles. I like brown tones so most of these are great for me. Don't know yet if the anti aging claims are true. I can add sparkle when and where I want it.

          • Skin Tone:
          • Medium
           
          2.0

          Eh....

          By Eye shadow fanatic

          from Madison, WI

          About Me Trendy Style

          Pros

            Cons

              Best Uses

                Comments about It Cosmetics Naturally Pretty Vol 1 Matte Luxe Transforming Eye Shadow Palette:

                I bought this because of some YouTube videos that I saw. The color went on great when I was packing it on but when I went to blend it disappeared. The colors are gorgeous but I wish I hadn't spent the money on this pallet.

                • Skin Tone:
                • Fair

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                Q&A

                Product Q&A

                Do you have questions about this product?

                Get answers from in-house experts.

                10 Questions | 10 Answers
                Displaying questions 1-10
                • Q:

                  I have blonde hair and hazel eyes with light/med skin. I need suggestion for color combos.
                  Asked on 6/23/2014 by tat from Hanford CA

                  1 answer

                  • Staff Reviewer

                    A:

                    All of the shades can be worn alone or together and can be given a luminous look by just adding the transforming pearl color over the top!

                    Here are just a few suggestions of pairings that we would recommend, either matte or pearlized or even a combination of both:

                    Sheer Joy and Soft Light
                    Soft Light and Mocha
                    Violet and Iconic
                    Warmth and Java
                    Love and Java

                    You would wear the lighter shade from lash line to crease, and the darker shade in the crease. If you are looking for a smokey look, Iconic and Noir or Midnight and Noir are great combinations!

                    We recommend using Java, Iconic, Midnight and Noir as eye liners as well! These can be used wet or dry to create day to night looks.

                    Answered on 6/25/2014 by Staff Expert from ULTA.com
                • Q:

                  Are there any hints on applying colors on your lid?
                  Asked on 6/21/2014 by tat from Hanford CA

                  1 answer

                  • Staff Reviewer

                    A:

                    We recommend using the lighter shades like Sheer Joy, Love, Soft Light, and Warmth as all-over lid shades and then using the darker shades in the crease. You can then use the darkest shades as eye liner!

                    Answered on 6/25/2014 by Staff Expert from ULTA.com
                • Q:

                  How many colors are matte in this selection?
                  Asked on 6/16/2014 by Jan from Bristol, TN

                  1 answer

                  • Staff Reviewer

                    A:

                    All are matte except Transforming Pearl, which features a subtle pearlescent sheen that can be applied over any of the shadows to transform them from matte to pearl finish.

                    Answered on 6/17/2014 by Staff Expert from ULTA.com
                • Q:

                  Is this product waterproof
                  Asked on 5/25/2014 by Kat from Hurst texas

                  1 answer

                  • Staff Reviewer

                    A:

                    No, this product is not waterproof.

                    Answered on 5/27/2014 by Staff Expert from ULTA.com
                • Q:

                  How many total ounces of product are in this palette?
                  Asked on 5/13/2014 by Robin from Robards, KY

                  1 answer

                  • Staff Reviewer

                    A:

                    1.82 ounces.

                    Answered on 5/19/2014 by Staff Expert from ULTA.com
                • Q:

                  Can this product be used with a damp brush as an eyeliner? Also, if used this way will it last all day on the eyelid?
                  Asked on 4/11/2014 by CareBear from Palm Springs CA

                  1 answer

                • Q:

                  Does this palette come with a brush?
                  Asked on 3/27/2014 by Lovely Lori

                  1 answer

                • Q:

                  Is there any nickle in this product? I have nickel allergy
                  Asked on 3/27/2014 by janya

                  1 answer

                  • Staff Reviewer

                    A:

                    This product does not contain nickel.

                    Answered on 3/28/2014 by Staff Expert from ULTA.com
                • Q:

                  Is there a list of colors?
                  Asked on 3/18/2014 by Vicki from San Tan Valley AZ

                  1 answer

                  • Staff Reviewer

                    A:

                    The shades included in this palette are:
                    Transforming Pearl - translucent pearl
                    Sheer Joy - light cream-pink
                    Soft Light - light taupe
                    Warmth - nude
                    Soulful - pink-taupe
                    Mocha - warm taupe-brown
                    Violet - soft violet
                    Midnight - deep blue
                    Noir - gray-black
                    Love - soft light pink
                    Sunrise - gold-taupe
                    Sunset - copper
                    All Heart - mauve
                    Java - warm brown
                    Iconic - gray-purple

                    Answered on 3/19/2014 by Staff Expert from ULTA.com
                • Q:

                  Will these colors show up on tanned or dark color skin?
                  Asked on 3/13/2014 by Curious

                  1 answer

                  • Staff Reviewer

                    A:

                    Yes, this palette contains shades that are universally flattering across all complexions! These shades can be applied wet or dry. Apply wet for a more pigmented effect.

                    Answered on 3/17/2014 by Staff Expert from ULTA.com
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