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It Cosmetics Naturally Pretty Vol 1 Matte Luxe Transforming Eyeshadow Palette

It Cosmetics

Naturally Pretty Vol 1 Matte Luxe Transforming Eyeshadow Palette

Item #: 2269911

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A true beauty breakthrough! Contains 14 luxe anti-aging silk-infused eye shadows that are all matte, but can transform into pearl shades instantly with the tap of a brush! Using It Cosmetics proprietary pearl transforming shade included in the palette, you can take the matte shades to a soft pearl with a simple swipe!

Includes Hydrating Age Reverse and Prevent Complex and infused with Peptides, Hydrolyzed Collagen, Silk, Anti-Oxidants and Drops of Light Technology. Paraben-free, fragrance-free, sulfate-free, cruelty free.

Whether you love matte or pearl, the talc-free palette offers the best of both worlds and includes all of the naturally pretty, universally flattering shades you need to go from day to night! All shades can be used wet or dry as shadows or liners and are designed to make your lids look younger with lid-loving ingredients including Peptides, Hydrolyzed Collagen, Acai, Green Tea, Silk and antioxidants!

These luxe, anti-aging shadows were developed with plastic surgeons to instantly diffuse the look of lines and wrinkles on the eyes and lids.

(0.064 oz. each)

Using the Heavenly Luxe No Tug Dual Airbrush Eye Shadow Brush, apply your choice luxe high-performance Anti-Aging Eye Shadows for a beautiful, naturally pretty look! These Anti-Aging ultra luxe eye shadows can be worn wet or dry, as shadows or liners. Colors can be worn alone, or mixed together. To transform any matte shadow shade into a gorgeous shimmery pearl shade, just dip your brush first into your choice of matte shade, then tap your brush into the transforming pearl shade.

Beauty tips: Apply the Transforming Pearl shade above and underneath the brow bone as well as the inner corner of the eye for the perfect highlighting shade that opens up your eyes!
Mica, Magnesium Stearate, Dimethicone, Phenoxyethanol, Tocopheryl Acetate, Water (Aqua), Cholesteryl, Oleyl Carbonate, Cholesteryl Nonanoate, Cholesteryl Chloride, Retinyl Palmitate, Tocopherol, Magnesium Ascorbyl Phosphate, Hydrolyzed Silk, Collagen Amino Acids, Glycerin, Euterpe Oleracea Fruit Extract, Butylene Glycol, Camellia Sinesis (Leaf) Extract, Carbomer, Polysorbate 20, Palmitoyl Oligopeptide, Palmitoyl Tetrapeptide-7, Vitis Vinifera/Grapeseed Extract, Aloe Barbadensis Leaf Juice, Hyaluronic Acid, Niacinamide, Olive Leaf Extract, Oryza Sativa (Rice) Extract, Chamomilla Recuitta (Matricaria) Flower Extract, Persea Gratissima (Avocado) Oil, Perfluorodecalin, Methicone. May Contain: Titanium Dioxide (CI 77891), Iron Oxides (CI 77499, CI 77492, CI 77491), Manganese Violet (CI 77492), Ultramarines (CI 77007).

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Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
It CosmeticsNaturally Pretty Vol 1 Matte Luxe Transforming Eyeshadow Palette
 
4.4

(based on 394 reviews)

88%

of respondents would recommend this to a friend.

Pros

  • Applies smoothly (305)
  • Blends easily (299)
  • Great color (273)
  • Silky texture (245)
  • Long lasting (230)

Cons

  • Wears off easily (34)
  • Cheap compact case (25)
  • Doesn't blend well (18)
  • Creases (16)
  • Smudges or flakes (13)

Best Uses

  • Everyday (306)
  • Natural effect (236)
  • Work (225)
  • Going out (207)
  • Smokey effect (176)
    • Reviewer Profile:
    • Classic style (163), Natural style (144), Trendy style (51)
    • Skin Tone:
    • Fair (181), Medium (178), Deep (9)

Reviewed by 394 customers

Displaying reviews 1-10

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5.0

Bought for gift. Now I want it!!!

By Equilla

from Virginia

About Me Natural Style

Verified Buyer

Pros

  • Applies Smoothly
  • Blends Easily
  • Crease Resistant
  • Great Color
  • Highly Pigmented
  • Long Lasting
  • Silky Texture

Cons

    Best Uses

    • Everyday
    • Natural Effect
    • Work

    Comments about It Cosmetics Naturally Pretty Vol 1 Matte Luxe Transforming Eyeshadow Palette:

    I bought this for a friend & she loves it so much that now I want to get it for myself!!

    • Skin Tone:
    • Medium
     
    5.0

    Good array of natural looking colors

    By tweeters

    from York,PA

    About Me Trendy Style

    Verified Buyer

    Pros

    • Applies Smoothly
    • Blends Easily
    • Crease Resistant
    • Great Color
    • Long Lasting
    • Silky Texture

    Cons

      Best Uses

      • Everyday

      Comments about It Cosmetics Naturally Pretty Vol 1 Matte Luxe Transforming Eyeshadow Palette:

      I am not used to working from a large "box" of colors but I do like the fact that they all work well together and I like a natural soft color which I get from these. The color lasts a long time. Silky texture.The Ulta sales person showed me how to use a soft brush to apply and I like her suggestion.

      • Skin Tone:
      • Fair
       
      5.0

      Probably never return to ulta

      By Mandiejo

      from Gallipoilis Ohio

      About Me Trendy Style

      Verified Buyer

      Pros

      • Applies Smoothly
      • Blends Easily
      • Great Color
      • Highly Pigmented
      • Silky Texture

      Cons

        Best Uses

        • Everyday
        • Going Out
        • Natural Effect
        • Smokey Effect
        • Work

        Comments about It Cosmetics Naturally Pretty Vol 1 Matte Luxe Transforming Eyeshadow Palette:

        I love the palette it blends amazing and you can do 5-6 matte looks with it

        • Skin Tone:
        • Medium
         
        5.0

        Easy to apply

        By Sonia P

        from Hillsboro, NH

        Verified Buyer

        Pros

        • Goes on easily
        • Not too frosty
        • Stays on
        • Variety of colors

        Cons

          Best Uses

            Comments about It Cosmetics Naturally Pretty Vol 1 Matte Luxe Transforming Eyeshadow Palette:

            I tried the shadow in the store. It went on easily, glided on. No tugging, no rubbing. Just really applied and blended well. Feels good. Haven't had any itching or problems with contacts.

            • Was this a gift?:
            • No
             
            5.0

            Great Color Options

            By Mom of Red Heads

            from Springfield, Mo

            Verified Buyer

            Comments about It Cosmetics Naturally Pretty Vol 1 Matte Luxe Transforming Eyeshadow Palette:

            Love the color options and that they are not shimmering!

             
            5.0

            I wouldn't hesitate to buy this product again.

            By Lolo

            from Springfield,Mo

            About Me Trendy Style

            Verified Buyer

            Pros

            • Applies Smoothly
            • Blends Easily
            • Crease Resistant
            • Great Color
            • Long Lasting

            Cons

              Best Uses

              • Everyday

              Comments about It Cosmetics Naturally Pretty Vol 1 Matte Luxe Transforming Eyeshadow Palette:

              Goes on smooth. Looks beautiful.

              • Skin Tone:
              • Medium
               
              3.0

              I love the colors in the palette

              By Kaela

              from Clarksburg, West Virigna

              About Me Classic Style

              Verified Buyer

              Pros

              • Applies Smoothly
              • Blends Easily
              • Crease Resistant
              • Long Lasting
              • Silky Texture

              Cons

              • Wears Off Easily

              Best Uses

              • Everyday
              • Going Out
              • Smokey Effect

              Comments about It Cosmetics Naturally Pretty Vol 1 Matte Luxe Transforming Eyeshadow Palette:

              I only had a problem when i didnt use eye shadow primer. The colors were more like the ones that are in the palette

              • Skin Tone:
              • Medium
               
              5.0

              It cosmetics

              By Candy

              from Glendora ca

              About Me Natural Style

              Verified Buyer

              Pros

              • Great Color
              • Long Lasting

              Cons

                Best Uses

                • Everyday
                • Going Out
                • Natural Effect
                • Smokey Effect
                • Work

                Comments about It Cosmetics Naturally Pretty Vol 1 Matte Luxe Transforming Eyeshadow Palette:

                Love I'm going to look for more of its cosmetic pallets

                • Skin Tone:
                • Medium

                (1 of 1 customers found this review helpful)

                 
                5.0

                So happy to see a matte palette

                By Not over the hill

                from Concord, Ohio

                About Me Natural Style

                Verified Buyer

                Pros

                • Applies Smoothly
                • Blends Easily
                • Great Color
                • Highly Pigmented
                • Long Lasting
                • Silky Texture

                Cons

                • Didn't come with an applicator

                Best Uses

                • Everyday
                • Going Out
                • Natural Effect
                • Smokey Effect
                • Work

                Comments about It Cosmetics Naturally Pretty Vol 1 Matte Luxe Transforming Eyeshadow Palette:

                I have been looking for a matte shadow palette. I am over 50 and thought that the MANY glitter shadows out there didn't fair well for my daily use. This palette also comes with a shadow to make the colors twinkle if you wanted to.

                • Skin Tone:
                • Medium
                 
                5.0

                I would buy this product again.

                By Anna

                from Auburn, AL

                About Me Classic Style

                Verified Buyer

                Pros

                • Applies Smoothly
                • Blends Easily
                • Crease Resistant
                • Great Color
                • Highly Pigmented
                • Long Lasting
                • Silky Texture

                Cons

                  Best Uses

                  • Everyday
                  • Going Out
                  • Natural Effect
                  • Smokey Effect
                  • Work

                  Comments about It Cosmetics Naturally Pretty Vol 1 Matte Luxe Transforming Eyeshadow Palette:

                  I love the color pallet and ease of blending and it lasts all day.

                  • Skin Tone:
                  • Medium

                  Displaying reviews 1-10

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                  Q&A

                  Product Q&A

                  Do you have questions about this product?

                  Get answers from in-house experts.

                  27 Questions | 27 Answers
                  Displaying questions 1-10Previous | Next »
                  • Q:

                    My eyes change color according to what I wear, looking more blue at times and others more green...what eyeshadow should I get as I'm on limited cosmetic budget
                    Asked on 1/11/2016 by Dawn from United States

                    1 answer

                    • Brand Expert

                      A:

                      Hi
                      Great question and we are more than happy to help you with this today. For blue eyes and green eyes we do recommend slightly different shades to make them pop. If you can - we recommend getting the palette so you have shades for both eye colors.
                      For blue eyes we recommend peach, bronze and apricot shadows. For green, burgundy, violet and pink. Hope this is helpful.
                      XOXO

                      Answered on 1/13/2016 by Brand Expert from IT Cosmetics
                  • Q:

                    I love this pallette. I am interested in the new It Cosmetics Luxe High Performance Eye Shadow Pallette; and I was wondering if the colors were suitable for older women too? Some ladies said the shades were too dark. If they are, I'll just purchase another Naturally Pretty Pallette.
                    Asked on 9/13/2015 by Carolyn from Lagrangeville, NY, U.S.

                    1 answer

                    • Brand Expert

                      A:

                      Hi there!

                      Thank you so much for your question, we would love to help you! The Luxe Anti-Aging High Performance Eye Shadow Palette is all about intense pigments so the shades pop! If you are looking for more natural, subtle shades then we suggest sticking with the Naturally Pretty Vol 1 Matte Luxe Palette!

                      Hope that helps!
                      XOXO

                      Answered on 9/16/2015 by Brand Expert from IT Cosmetics
                  • Q:

                    Do any of the colors contain carmine or any other red dye?
                    Asked on 6/26/2015 by ML from Pittsburgh, PA

                    1 answer

                    • Brand Expert

                      A:

                      Hi
                      Thank you for your question and for being interest in our Naturally Pretty Palette!
                      We are happy to let you know that this palette does not contain any carmine or red dye!

                      XOXOXO

                      Answered on 6/29/2015 by Brand Expert from IT Cosmetics
                  • Q:

                    Does this come with a brush?
                    Asked on 6/25/2015 by Wanda

                    1 answer

                  • Q:

                    would you use the lg lght pearl color as a base then add color of choice for cease?
                    Asked on 6/7/2015 by lynne from mass

                    1 answer

                    • Brand Expert

                      A:

                      Hi!
                      Thank you for your question and for your interest in our Palette! Yes! You can use any of the light colors as all over base shades and then darker ones in the crease. You can take a look from matte to shimmer by added a layer of the transforming pearl over the top!
                      Hope this helps!!
                      XOXO

                      Answered on 6/9/2015 by Brand Expert from IT Cosmetics
                  • Q:

                    What size is the case?
                    Asked on 5/20/2015 by belindann from California

                    1 answer

                    • Brand Expert

                      A:

                      Hi
                      Thank you for your question! the Palette is 71/2 by 3!
                      XOXO

                      Answered on 5/22/2015 by Brand Expert from IT Cosmetics
                  • Q:

                    How does this palette compare to the Stila - Eyes are the Window (Mind) palette? I noticed they have similar colors.
                    Asked on 5/16/2015 by Ashley from Ohio

                    1 answer

                    • Staff Expert

                      A:

                      The shades included in this palette are:
                      Transforming Pearl - translucent pearl
                      Sheer Joy - light cream-pink
                      Soft Light - light taupe
                      Warmth - nude
                      Soulful - pink-taupe
                      Mocha - warm taupe-brown
                      Violet - soft violet
                      Midnight - deep blue
                      Noir - gray-black
                      Love - soft light pink
                      Sunrise - gold-taupe
                      Sunset - copper
                      All Heart - mauve
                      Java - warm brown
                      Iconic - gray-purple

                      The Stila Eyes Are the Window to the Soul Mind Palette (Item #:2276963) features these all-matte shades:
                      Brilliance-light vanilla
                      Instinct-soft grey
                      Reason-deep charcoal black
                      Imagination-light rosy pink
                      Observation-medium taupe/mauve
                      Thinker-deep cool rose brown
                      Genius-light peach
                      Wit-medium pumpkin
                      Creativity-deep warm brown
                      Understanding-soft peach
                      Perception-rich coral
                      Intellect-soft warm brown

                      We recommend viewing and testing both palettes at your nearest ULTA Beauty store to see which you prefer:
                      http://www.ulta.com/ulta/stores/storelocator.jsp

                      We also recommend reading the ratings and reviews at ULTA.com! :-)

                      Answered on 5/19/2015 by Staff Expert from ULTA Beauty
                  • Q:

                    I have brown eyes.....what color palette would you suggest?
                    Asked on 4/20/2015 by Sue

                    1 answer

                    • Brand Expert

                      A:

                      Hi
                      Thank you for your question and for your interest in our eye shadows! For brown eyes we would recommend our Naturally Pretty Palette as it has all warm toned, universally pretty shades! For the Eye Shadow Trios we would recommend the pretty in amber or the pretty in nudes!

                      Hope this helps!

                      XOXO

                      Answered on 4/22/2015 by Brand Expert from IT Cosmetics
                  • Q:

                    Are these eyeshadows sold separately as single eyeshadows?
                    Asked on 1/27/2015 by Alyssa from New York, U.S.

                    1 answer

                    • Brand Expert

                      A:

                      Hi!
                      Thank you for your question!! We are so sorry but at this time the shadows in this palette are only available in the palette! They are not sold separately or in a trio at this time!!
                      XOXO

                      Answered on 1/28/2015 by Brand Expert from IT Cosmetics
                  • Q:

                    Hi i have a brown skin tone. Would the colors in this vol1palette work better for me or the holiday palette colors?
                    Asked on 12/19/2014 by rina

                    1 answer

                    • Brand Expert

                      A:

                      Hi, The eyeshadows included in the Naturally Pretty Vol 1 Palette and the Holiday Palette are very similar in tones, just different in shade range, so either palette would work well for you! The Holiday Palette do have more warmer shades if that's a look that you like! Please let us know if you have any other questions! XOXO

                      Answered on 12/26/2014 by Brand Expert from IT Cosmetics
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