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It CosmeticsNaturally Pretty Vol 1 Matte Luxe Transforming Eye Shadow Palette
It Cosmetics

Naturally Pretty Vol 1 Matte Luxe Transforming Eye Shadow Palette

Item #: 2269911

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Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
It CosmeticsNaturally Pretty Vol 1 Matte Luxe Transforming Eye Shadow Palette
 
4.3

(based on 184 reviews)

86%

of respondents would recommend this to a friend.

Pros

  • Applies smoothly (145)
  • Blends easily (143)
  • Great color (131)
  • Silky texture (126)
  • Long lasting (103)

Cons

  • Cheap compact case (19)
  • Wears off easily (18)
  • Creases (9)
  • Doesn't blend well (9)
  • Difficult to apply (5)

Best Uses

  • Everyday (144)
  • Natural effect (119)
  • Work (109)
  • Going out (103)
  • Smokey effect (89)
    • Reviewer Profile:
    • Classic style (78), Natural style (64), Trendy style (27)
    • Skin Tone:
    • Fair (95), Medium (77), Deep (3)

Reviewed by 184 customers

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Displaying reviews 1-10

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5.0

Love this Palette!

By Martha5728

from Chicago, IL

About Me Classic Style

Verified Buyer

Pros

  • Applies Smoothly
  • Blends Easily
  • Crease Resistant
  • Great Color
  • Long Lasting

Cons

    Best Uses

    • Everyday
    • Work

    Comments about It Cosmetics Naturally Pretty Vol 1 Matte Luxe Transforming Eye Shadow Palette:

    I have been looking for a matte palette with a good selection of colors. Everything else has half matte and the other half shimmery, or glittery which for my age was too much. This palette fit the bill perfectly! I have a great selection of matte colors for everyday! I look forward to trying different combinations everyday!

    • Skin Tone:
    • Medium
     
    5.0

    Awesome Eye Shadow!!!

    By Maggie Boo

    from Covington,Va

    About Me Classic Style

    Verified Buyer

    Pros

    • Applies Smoothly
    • Best Eye Shadow I Haveuse
    • Blends Easily
    • Crease Resistant
    • Great Color
    • Highly Pigmented
    • Long Lasting
    • Silky Texture

    Cons

    • Does None Of These

    Best Uses

    • Best Eyeshadow Ever
    • Everyday
    • Going Out
    • Natural Effect
    • Smokey Effect
    • Work

    Comments about It Cosmetics Naturally Pretty Vol 1 Matte Luxe Transforming Eye Shadow Palette:

    I use the shadows every day, whether its a natural look for day or smokey eye for evening. It goes on great and and last til you take it off. I use all IT COSMETICS Products! They are the best ever! Try it you wont be disappointed..trust me!

    • Skin Tone:
    • Medium
     
    5.0

    Love this!

    By Doravesp

    from TN

    About Me Classic Style

    Verified Buyer

    Pros

    • Blends Easily

    Cons

      Best Uses

      • Everyday

      Comments about It Cosmetics Naturally Pretty Vol 1 Matte Luxe Transforming Eye Shadow Palette:

      I love this product because this is a matte finish.

      • Skin Tone:
      • Fair
       
      5.0

      Amazing

      By OCD

      from Yosemite ca

      About Me Classic Style

      Verified Buyer

      Pros

      • Applies Smoothly
      • Blends Easily
      • Crease Resistant
      • Great Color
      • Highly Pigmented
      • Long Lasting
      • Silky Texture

      Cons

        Best Uses

        • Everyday
        • Going Out
        • Natural Effect
        • Smokey Effect
        • Work

        Comments about It Cosmetics Naturally Pretty Vol 1 Matte Luxe Transforming Eye Shadow Palette:

        I'm totally blown away by this product the color is absolutely amazing and lights on with ease. I'll never use another brand.

        • Skin Tone:
        • Medium
         
        5.0

        You get what you pay for

        By June Bug

        from Springfield, MO

        About Me Classic Style

        Verified Buyer

        Pros

        • Applies Smoothly
        • Blends Easily
        • Crease Resistant
        • Great Color
        • Highly Pigmented
        • Long Lasting
        • Silky Texture

        Cons

          Best Uses

          • Everyday
          • Work

          Comments about It Cosmetics Naturally Pretty Vol 1 Matte Luxe Transforming Eye Shadow Palette:

          I have been using less expensive products and wondering why the color creased and didn't last all day. This goes on well, true colors, blends easily and last all day. Love it.

          • Skin Tone:
          • Medium
           
          5.0

          Worth every penny!

          By Marie H

          from Louisiana

          About Me Classic Style

          Pros

          • Applies Smoothly
          • Blends Easily
          • Crease Resistant
          • Long Lasting
          • Silky Texture

          Cons

            Best Uses

            • Everyday
            • Going Out
            • Natural Effect

            Comments about It Cosmetics Naturally Pretty Vol 1 Matte Luxe Transforming Eye Shadow Palette:

            While I had not intended on spending quite this much money on makeup, this is a really fantastic palette! Stays on all day and doesn't fade or crease- even when it's super humid and muggy out. The colors are mostly warm, which is hard to use on my cool skin tone, but the shades I use are highly pigmented and blend well. Plus they just added a new palette of cool colors- can't wait to get that one!

            • Skin Tone:
            • Fair

            (2 of 2 customers found this review helpful)

             
            5.0

            Best Basic Matte Palette

            By BeautyLover:)

            from Tempe AZ

            About Me Natural Style

            Pros

            • Applies Smoothly
            • Blends Easily
            • Crease Resistant
            • Great Color
            • Highly Pigmented
            • Long Lasting
            • Silky Texture

            Cons

              Best Uses

              • Everyday
              • Going Out
              • Natural Effect
              • Smokey Effect
              • Work

              Comments about It Cosmetics Naturally Pretty Vol 1 Matte Luxe Transforming Eye Shadow Palette:

              This is one of the best palettes I have ever tried! I love a natural look with a pop and this definitly does the job. I have been looking for a great matte palette for a long time and this is the best I have found! It is most certainly worth the money!:)I also love this palette because of how versitile it is. You can change it from a day look to night in a pinch. I especially love doing a smokey pink look with this palette.

              • Skin Tone:
              • Medium
               
              5.0

              LOVE LOVE LOVE

              By nascarbettie

              from Bethany, OK

              About Me Classic Style

              Verified Buyer

              Pros

              • Applies Smoothly
              • Blends Easily
              • Crease Resistant
              • Great Color
              • Highly Pigmented
              • Long Lasting
              • Silky Texture

              Cons

                Best Uses

                • Everyday
                • Going Out
                • Natural Effect
                • Smokey Effect
                • Work

                Comments about It Cosmetics Naturally Pretty Vol 1 Matte Luxe Transforming Eye Shadow Palette:

                I am so in love with this palette. I have been looking for a nice matte palette and this is perfect. It goes on so silky and blends easy and the colors are perfect for any time. You won't be disappointed if you buy this.

                • Skin Tone:
                • Fair
                 
                3.0

                Good neutrals

                By Mikaylah

                from Mn

                About Me Trendy Style

                Verified Buyer

                Pros

                • Applies Smoothly
                • Blends Easily
                • Silky Texture

                Cons

                • Lack of pigment

                Best Uses

                  Comments about It Cosmetics Naturally Pretty Vol 1 Matte Luxe Transforming Eye Shadow Palette:

                  This pallet is great for an everyday use the colors are nice and a good variety for neutrals if your looking for mattes, the colors are a little weak and could be more pigmented but they are nice nonetheless.

                  • Skin Tone:
                  • Fair
                   
                  4.0

                  Nice matte pallet

                  By Crisa

                  from Ut

                  About Me Classic Style

                  Pros

                  • Applies Smoothly
                  • Blends Easily
                  • Great Color

                  Cons

                  • Cheap Compact Case
                  • Smudges or Flakes

                  Best Uses

                  • Everyday
                  • Going Out
                  • Natural Effect
                  • Smokey Effect
                  • Work

                  Comments about It Cosmetics Naturally Pretty Vol 1 Matte Luxe Transforming Eye Shadow Palette:

                  Love the natural hues of this pallet(minus one), there are many styles that can be worn for different events. My only dislike is the ultra suede packaging, it gets dirty looking pretty quickly and the painted on lettering is peeling.

                  • Skin Tone:
                  • Fair

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                  Q&A

                  Product Q&A

                  Do you have questions about this product?

                  Get answers from in-house experts.

                  13 Questions | 13 Answers
                  Displaying questions 1-10Previous | Next »
                  • Q:

                    is this product gluten free?
                    Asked on 10/3/2014 by jerseygirlcharli

                    1 answer

                    • Brand Expert

                      A:

                      Hi, thank you for your question and for being an It girl! Please know that at the present time we do not specifically test our products for gluten content, so if you have any allergies or sensitivities, we recommend contacting your physician before using any new products about which you have health related questions. You will find that all of our ingredient lists are printed on all product packaging, our website and Ulta.com for your reference!! Please let us know if you have any other questions!! XOXO

                      Answered on 10/7/2014 by Brand Expert from IT Cosmetics
                  • Q:

                    Is this product free of phthalates and talc?
                    Asked on 10/1/2014 by don't have one

                    1 answer

                    • Staff Reviewer

                      A:

                      Yes, this palette is free of talc and phthalates!

                      Answered on 10/2/2014 by Staff Expert from ULTA.com
                  • Q:

                    I am 59 years young, blue eyes, brown hair with blonde highlights. I generally wear colors in a cool palette. What color combinations would you recommend for me.
                    Asked on 9/6/2014 by Susan from United States

                    1 answer

                    • Staff Reviewer

                      A:

                      From IT Cosmetics:

                      "Hi!! Thank you for your question and for being an IT Girl!!! We are more than happy to help you with this today!!! We would recommend using the Eye Shadows in the Naturally Pretty Palette in the following way:
                      Sheer Joy and Soft Light
                      Soft Light and Mocha
                      Violet and Iconic
                      Warmth and Java
                      Love and Java

                      "You would wear the lighter shad from lashline to crease and then darker shade in the crease. If you are looking for a smokey look, Iconic and Noir or Midnight and Noir are great combinations! We recommend using Java, Iconic, Midnight and Noir as eye liners as well!! These can be used wet or dry to create day to night looks!!! Since this palette is designed to be universal and natural, it is hard to go wrong with any combination you choose!!!
                      We hope this helps as we are always here for our IT Girls!!! XOXOX"

                      Answered on 9/8/2014 by Staff Expert from ULTA.com
                  • Q:

                    I have blonde hair and hazel eyes with light/med skin. I need suggestion for color combos.
                    Asked on 6/23/2014 by tat from Hanford CA

                    1 answer

                    • Staff Reviewer

                      A:

                      All of the shades can be worn alone or together and can be given a luminous look by just adding the transforming pearl color over the top!

                      Here are just a few suggestions of pairings that we would recommend, either matte or pearlized or even a combination of both:

                      Sheer Joy and Soft Light
                      Soft Light and Mocha
                      Violet and Iconic
                      Warmth and Java
                      Love and Java

                      You would wear the lighter shade from lash line to crease, and the darker shade in the crease. If you are looking for a smokey look, Iconic and Noir or Midnight and Noir are great combinations!

                      We recommend using Java, Iconic, Midnight and Noir as eye liners as well! These can be used wet or dry to create day to night looks.

                      Answered on 6/25/2014 by Staff Expert from ULTA.com
                  • Q:

                    Are there any hints on applying colors on your lid?
                    Asked on 6/21/2014 by tat from Hanford CA

                    1 answer

                    • Staff Reviewer

                      A:

                      We recommend using the lighter shades like Sheer Joy, Love, Soft Light, and Warmth as all-over lid shades and then using the darker shades in the crease. You can then use the darkest shades as eye liner!

                      Answered on 6/25/2014 by Staff Expert from ULTA.com
                  • Q:

                    How many colors are matte in this selection?
                    Asked on 6/16/2014 by Jan from Bristol, TN

                    1 answer

                    • Staff Reviewer

                      A:

                      All are matte except Transforming Pearl, which features a subtle pearlescent sheen that can be applied over any of the shadows to transform them from matte to pearl finish.

                      Answered on 6/17/2014 by Staff Expert from ULTA.com
                  • Q:

                    Is this product waterproof
                    Asked on 5/25/2014 by Kat from Hurst texas

                    1 answer

                    • Staff Reviewer

                      A:

                      No, this product is not waterproof.

                      Answered on 5/27/2014 by Staff Expert from ULTA.com
                  • Q:

                    How many total ounces of product are in this palette?
                    Asked on 5/13/2014 by Robin from Robards, KY

                    1 answer

                    • Staff Reviewer

                      A:

                      1.82 ounces.

                      Answered on 5/19/2014 by Staff Expert from ULTA.com
                  • Q:

                    Can this product be used with a damp brush as an eyeliner? Also, if used this way will it last all day on the eyelid?
                    Asked on 4/11/2014 by CareBear from Palm Springs CA

                    1 answer

                  • Q:

                    Does this palette come with a brush?
                    Asked on 3/27/2014 by Lovely Lori

                    1 answer

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