ULTA
  • Home
  • / Makeup
  • / Eyes
  • / Eye Shadow
  • / Naturally Pretty Vol 1 Matte Luxe Transforming Eye Shadow Palette
It CosmeticsNaturally Pretty Vol 1 Matte Luxe Transforming Eye Shadow Palette
It Cosmetics

Naturally Pretty Vol 1 Matte Luxe Transforming Eye Shadow Palette

Item #: 2269911

ASK A QUESTION
Details+
How to Use+
Ingredients+
Shipping & Coupon Restrictions+

Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
It CosmeticsNaturally Pretty Vol 1 Matte Luxe Transforming Eye Shadow Palette
 
4.4

(based on 138 reviews)

89%

of respondents would recommend this to a friend.

Pros

  • Applies smoothly (110)
  • Blends easily (107)
  • Great color (99)
  • Silky texture (96)
  • Highly pigmented (80)

Cons

  • Cheap compact case (12)
  • Wears off easily (10)
  • Creases (5)
  • Doesn't blend well (5)
  • Difficult to apply (3)

Best Uses

  • Everyday (110)
  • Natural effect (89)
  • Work (84)
  • Going out (82)
  • Smokey effect (72)
    • Reviewer Profile:
    • Classic style (53), Natural style (52), Trendy style (22)
    • Skin Tone:
    • Fair (69), Medium (59)

Reviewed by 138 customers

Sort by

Displaying reviews 1-10

Back to top

Previous | Next »

 
5.0

amazing palette !

By js

from Los Angeles,Ca

About Me Natural Style

Verified Buyer

Pros

  • Applies Smoothly
  • Blends Easily
  • Great Color
  • Highly Pigmented
  • Silky Texture

Cons

    Best Uses

    • Everyday
    • Going Out
    • Natural Effect
    • Smokey Effect
    • Work

    Comments about It Cosmetics Naturally Pretty Vol 1 Matte Luxe Transforming Eye Shadow Palette:

    Beautiful colors for everyday use.I love this palette!

    • Skin Tone:
    • Medium
     
    4.0

    So much Matte in one place

    By Coco

    from Detroit, MI

    About Me Natural Style

    Verified Buyer

    Pros

    • Applies Smoothly
    • Blends Easily
    • Great Color
    • Highly Pigmented
    • Long Lasting

    Cons

      Best Uses

      • Everyday

      Comments about It Cosmetics Naturally Pretty Vol 1 Matte Luxe Transforming Eye Shadow Palette:

      I love that it is a palette of ALL Matte colors. Matte eyeshadow is hard to find.

      • Skin Tone:
      • Medium
       
      4.0

      Nice

      By JW

      from Champaign, IL

      About Me Natural Style

      Verified Buyer

      Pros

      • Applies Smoothly
      • Blends Easily
      • Crease Resistant
      • Great Color
      • Long Lasting

      Cons

        Best Uses

        • Everyday

        Comments about It Cosmetics Naturally Pretty Vol 1 Matte Luxe Transforming Eye Shadow Palette:

        I use this daily and love it.

        • Skin Tone:
        • Fair
         
        4.0

        Nice Matte Palette

        By Angela

        from Metro Detroit

        About Me Classic Style

        Verified Buyer

        Pros

        • Applies Smoothly
        • Blends Easily
        • Silky Texture

        Cons

        • Cheap Compact Case

        Best Uses

        • Everyday
        • Going Out
        • Natural Effect
        • Smokey Effect
        • Work

        Comments about It Cosmetics Naturally Pretty Vol 1 Matte Luxe Transforming Eye Shadow Palette:

        This is a great matte palette with natural colors. I like that you can make it shimmery with the "transforming powder." I think that if you don't wear primer under the shadow, it would wear off pretty easily, though.

         
        4.0

        Beautiful everyday palette

        By Misty

        from Alabama

        About Me Classic Style

        Verified Buyer

        Pros

        • Applies Smoothly
        • Blends Easily
        • Great Color
        • Highly Pigmented
        • Silky Texture

        Cons

          Best Uses

          • Everyday
          • Going Out
          • Natural Effect
          • Work

          Comments about It Cosmetics Naturally Pretty Vol 1 Matte Luxe Transforming Eye Shadow Palette:

          Love this palette. Nothing negative to say except it is very dusty when you put a brush to the shadows. Not a lot of fallout when you apply, just very messy in the palette. Not a fan of that aspect of it, but the colors blend well and are beautiful on the eyes.

          • Skin Tone:
          • Fair
           
          5.0

          I am in love

          By Enid

          from BLOOMFIELD, NJ

          About Me Classic Style

          Verified Buyer

          Pros

          • Applies Smoothly
          • Blends Easily
          • Crease Resistant
          • Great Color
          • Highly Pigmented
          • Long Lasting
          • Silky Texture

          Cons

          • Cheap Compact Case

          Best Uses

          • Everyday
          • Going Out
          • Natural Effect
          • Smokey Effect
          • Work

          Comments about It Cosmetics Naturally Pretty Vol 1 Matte Luxe Transforming Eye Shadow Palette:

          Love this palette! It is truly fantastic and versatile!

          • Skin Tone:
          • Fair
           
          5.0

          Finally found my favorite shadows!

          By feelingprettiernow

          from Denver, Co

          About Me Classic Style

          Verified Buyer

          Pros

          • Applies Smoothly
          • Blends Easily
          • Crease Resistant
          • Great Color
          • Highly Pigmented
          • Long Lasting
          • Silky Texture

          Cons

          • No cons

          Best Uses

          • Everyday
          • Going Out
          • Natural Effect
          • Smokey Effect
          • Work

          Comments about It Cosmetics Naturally Pretty Vol 1 Matte Luxe Transforming Eye Shadow Palette:

          This is a wonderful palette for middle aged women seeking matte colors with the option to add shimmer for highlighting if needed.

          • Skin Tone:
          • Fair

          (1 of 1 customers found this review helpful)

           
          5.0

          Love it!

          By LvsMkup

          from Las Vegas, NV

          About Me Classic Style

          Pros

          • Applies Smoothly
          • Crease Resistant
          • Great Color
          • Long Lasting
          • Silky Texture

          Cons

          • Doesn't Blend Well

          Best Uses

          • Everyday
          • Going Out
          • Natural Effect
          • Work

          Comments about It Cosmetics Naturally Pretty Vol 1 Matte Luxe Transforming Eye Shadow Palette:

          I love this palette. My search for a matte shadow that lasts all day is finally over, and no creasing either. The colors are beautiful. I have even been able to wear shades from this palette as liner (this is a first). I am also really happy with the transforming pearl, it is super subtle. If you are hoping to make these matte shadows shimmery with the pearl, that will not happen.

          To prove to myself that this shadow had true staying power (not just in my mind)...I took the dreaded Selfie before work and another after work. My shadow looked identical before and after. Unfortunately, my face makeup did not, showcasing I need to look for an allday foundation. :/

          The down side to this palette is the shadow is difficult to "blend". Once it hits your lids, it stays put. The other thing has Nothing to do with the product's performance, but I think the dingy, pink suede case is hideous. I would never impulsively pick this item, based on the packaging.

          • Skin Tone:
          • Fair
           
          5.0

          GREAT PALLET!

          By Michelle the bubble blower

          from Sherman Texas

          About Me Natural Style

          Verified Buyer

          Pros

          • Amazing Pallet
          • Applies Smoothly
          • Blends Easily
          • Crease Resistant
          • Great Color
          • Highly Pigmented
          • Long Lasting
          • Silky Texture

          Cons

            Best Uses

            • Everyday
            • Going Out
            • Natural Effect
            • Smokey Effect
            • Work

            Comments about It Cosmetics Naturally Pretty Vol 1 Matte Luxe Transforming Eye Shadow Palette:

            I use this pallet day or night! Love it!

            • Skin Tone:
            • Medium
             
            4.0

            Love the matte shadow

            By Butterfly

            from Augusta, GA

            About Me Classic Style

            Verified Buyer

            Pros

            • Crease Resistant
            • Highly Pigmented

            Cons

            • Doesn't Blend Well

            Best Uses

            • Everyday
            • Going Out
            • Natural Effect
            • Smokey Effect
            • Work

            Comments about It Cosmetics Naturally Pretty Vol 1 Matte Luxe Transforming Eye Shadow Palette:

            The lack of shine is nice to aid in not accentuating wrinkles. I like brown tones so most of these are great for me. Don't know yet if the anti aging claims are true. I can add sparkle when and where I want it.

            • Skin Tone:
            • Medium

            Displaying reviews 1-10

            Back to top

            Previous | Next »

            Q&A

            Product Q&A

            Do you have questions about this product?

            Get answers from in-house experts.

            10 Questions | 10 Answers
            Displaying questions 1-10
            • Q:

              I have blonde hair and hazel eyes with light/med skin. I need suggestion for color combos.
              Asked on 6/23/2014 by tat from Hanford CA

              1 answer

              • Staff Reviewer

                A:

                All of the shades can be worn alone or together and can be given a luminous look by just adding the transforming pearl color over the top!

                Here are just a few suggestions of pairings that we would recommend, either matte or pearlized or even a combination of both:

                Sheer Joy and Soft Light
                Soft Light and Mocha
                Violet and Iconic
                Warmth and Java
                Love and Java

                You would wear the lighter shade from lash line to crease, and the darker shade in the crease. If you are looking for a smokey look, Iconic and Noir or Midnight and Noir are great combinations!

                We recommend using Java, Iconic, Midnight and Noir as eye liners as well! These can be used wet or dry to create day to night looks.

                Answered on 6/25/2014 by Staff Expert from ULTA.com
            • Q:

              Are there any hints on applying colors on your lid?
              Asked on 6/21/2014 by tat from Hanford CA

              1 answer

              • Staff Reviewer

                A:

                We recommend using the lighter shades like Sheer Joy, Love, Soft Light, and Warmth as all-over lid shades and then using the darker shades in the crease. You can then use the darkest shades as eye liner!

                Answered on 6/25/2014 by Staff Expert from ULTA.com
            • Q:

              How many colors are matte in this selection?
              Asked on 6/16/2014 by Jan from Bristol, TN

              1 answer

              • Staff Reviewer

                A:

                All are matte except Transforming Pearl, which features a subtle pearlescent sheen that can be applied over any of the shadows to transform them from matte to pearl finish.

                Answered on 6/17/2014 by Staff Expert from ULTA.com
            • Q:

              Is this product waterproof
              Asked on 5/25/2014 by Kat from Hurst texas

              1 answer

              • Staff Reviewer

                A:

                No, this product is not waterproof.

                Answered on 5/27/2014 by Staff Expert from ULTA.com
            • Q:

              How many total ounces of product are in this palette?
              Asked on 5/13/2014 by Robin from Robards, KY

              1 answer

              • Staff Reviewer

                A:

                1.82 ounces.

                Answered on 5/19/2014 by Staff Expert from ULTA.com
            • Q:

              Can this product be used with a damp brush as an eyeliner? Also, if used this way will it last all day on the eyelid?
              Asked on 4/11/2014 by CareBear from Palm Springs CA

              1 answer

            • Q:

              Does this palette come with a brush?
              Asked on 3/27/2014 by Lovely Lori

              1 answer

            • Q:

              Is there any nickle in this product? I have nickel allergy
              Asked on 3/27/2014 by janya

              1 answer

              • Staff Reviewer

                A:

                This product does not contain nickel.

                Answered on 3/28/2014 by Staff Expert from ULTA.com
            • Q:

              Is there a list of colors?
              Asked on 3/18/2014 by Vicki from San Tan Valley AZ

              1 answer

              • Staff Reviewer

                A:

                The shades included in this palette are:
                Transforming Pearl - translucent pearl
                Sheer Joy - light cream-pink
                Soft Light - light taupe
                Warmth - nude
                Soulful - pink-taupe
                Mocha - warm taupe-brown
                Violet - soft violet
                Midnight - deep blue
                Noir - gray-black
                Love - soft light pink
                Sunrise - gold-taupe
                Sunset - copper
                All Heart - mauve
                Java - warm brown
                Iconic - gray-purple

                Answered on 3/19/2014 by Staff Expert from ULTA.com
            • Q:

              Will these colors show up on tanned or dark color skin?
              Asked on 3/13/2014 by Curious

              1 answer

              • Staff Reviewer

                A:

                Yes, this palette contains shades that are universally flattering across all complexions! These shades can be applied wet or dry. Apply wet for a more pigmented effect.

                Answered on 3/17/2014 by Staff Expert from ULTA.com
            Displaying questions 1-10

            Do you have a question about this product?