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It CosmeticsNaturally Pretty Vol 1 Matte Luxe Transforming Eye Shadow Palette

It Cosmetics

Naturally Pretty Vol 1 Matte Luxe Transforming Eye Shadow Palette

Item #: 2269911

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A true beauty breakthrough! Contains 14 luxe anti-aging silk-infused eye shadows that are all matte, but can transform into pearl shades instantly with the tap of a brush! Using It Cosmetics proprietary pearl transforming shade included in the palette, you can take the matte shades to a soft pearl with a simple swipe!

Includes Hydrating Age Reverse and Prevent Complex and infused with Peptides, Hydrolyzed Collagen, Silk, Anti-Oxidants and Drops of Light Technology. Paraben-free, fragrance-free, sulfate-free, cruelty free.

Whether you love matte or pearl, the talc-free palette offers the best of both worlds and includes all of the naturally pretty, universally flattering shades you need to go from day to night! All shades can be used wet or dry as shadows or liners and are designed to make your lids look younger with lid-loving ingredients including Peptides, Hydrolyzed Collagen, Acai, Green Tea, Silk and antioxidants!

These luxe, anti-aging shadows were developed with plastic surgeons to instantly diffuse the look of lines and wrinkles on the eyes and lids.

(0.064 oz. each)

Using the Heavenly Luxe No Tug Dual Airbrush Eye Shadow Brush, apply your choice luxe high-performance Anti-Aging Eye Shadows for a beautiful, naturally pretty look! These Anti-Aging ultra luxe eye shadows can be worn wet or dry, as shadows or liners. Colors can be worn alone, or mixed together. To transform any matte shadow shade into a gorgeous shimmery pearl shade, just dip your brush first into your choice of matte shade, then tap your brush into the transforming pearl shade.

Beauty tips: Apply the Transforming Pearl shade above and underneath the brow bone as well as the inner corner of the eye for the perfect highlighting shade that opens up your eyes!
Mica, Magnesium Stearate, Dimethicone, Phenoxyethanol, Tocopheryl Acetate, Water (Aqua), Cholesteryl, Oleyl Carbonate, Cholesteryl Nonanoate, Cholesteryl Chloride, Retinyl Palmitate, Tocopherol, Magnesium Ascorbyl Phosphate, Hydrolyzed Silk, Collagen Amino Acids, Glycerin, Euterpe Oleracea Fruit Extract, Butylene Glycol, Camellia Sinesis (Leaf) Extract, Carbomer, Polysorbate 20, Palmitoyl Oligopeptide, Palmitoyl Tetrapeptide-7, Vitis Vinifera/Grapeseed Extract, Aloe Barbadensis Leaf Juice, Hyaluronic Acid, Niacinamide, Olive Leaf Extract, Oryza Sativa (Rice) Extract, Chamomilla Recuitta (Matricaria) Flower Extract, Persea Gratissima (Avocado) Oil, Perfluorodecalin, Methicone. May Contain: Titanium Dioxide (CI 77891), Iron Oxides (CI 77499, CI 77492, CI 77491), Manganese Violet (CI 77492), Ultramarines (CI 77007).

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Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
It CosmeticsNaturally Pretty Vol 1 Matte Luxe Transforming Eye Shadow Palette
 
4.4

(based on 357 reviews)

87%

of respondents would recommend this to a friend.

Pros

  • Applies smoothly (275)
  • Blends easily (271)
  • Great color (246)
  • Silky texture (220)
  • Long lasting (208)

Cons

  • Wears off easily (31)
  • Cheap compact case (24)
  • Doesn't blend well (17)
  • Creases (14)
  • Smudges or flakes (12)

Best Uses

  • Everyday (277)
  • Natural effect (217)
  • Work (207)
  • Going out (193)
  • Smokey effect (163)
    • Reviewer Profile:
    • Classic style (149), Natural style (132), Trendy style (46)
    • Skin Tone:
    • Fair (169), Medium (158), Deep (9)

Reviewed by 357 customers

Displaying reviews 1-10

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4.0

Nice Palette

By msamethyst1

from Madison, WI

About Me Classic Style

Verified Buyer

Pros

  • Applies Smoothly
  • Blends Easily

Cons

    Best Uses

    • Everyday

    Comments about It Cosmetics Naturally Pretty Vol 1 Matte Luxe Transforming Eye Shadow Palette:

    Love the matte colors in the palette and the fact that they are so soft and smooth. I do need to wear eye shadow primer to insure long wear and prevent creasing. I love the magnetic closure on the palette and the mirror size. I worry though that the light colored, fabric case will show dirt, wear and won't travel well.

    • Skin Tone:
    • Fair
     
    5.0

    Love this palette

    By Shopper

    from Rochester ,ny

    About Me Classic Style

    Verified Buyer

    Pros

    • Applies Smoothly
    • Blends Easily
    • Great Color
    • Long Lasting
    • Silky Texture

    Cons

      Best Uses

      • Everyday
      • Going Out
      • Natural Effect
      • Work

      Comments about It Cosmetics Naturally Pretty Vol 1 Matte Luxe Transforming Eye Shadow Palette:

      This was my first it cosmetic purchase and I'm very happy with the product. I plan to try other it cosmetics in the future.

      • Skin Tone:
      • Fair
       
      5.0

      Love it

      By Meg G

      from Virginia

      Verified Buyer

      Pros

      • Applies Smoothly
      • Blends Easily
      • Great Color
      • Highly Pigmented
      • Long Lasting
      • Silky Texture

      Cons

        Best Uses

        • Everyday
        • Natural Effect
        • Work

        Comments about It Cosmetics Naturally Pretty Vol 1 Matte Luxe Transforming Eye Shadow Palette:

        Bought this palette after seeing my favorite makeup blogger use it. So glad I did! I especially like the packaging-the case has a flip-top with slight padding which makes it easy to pack for travel. Overall very good purchase.

        • Skin Tone:
        • Fair
         
        5.0

        Love it :)

        By Summer breeze

        from Centreville, VA

        About Me Trendy Style

        Verified Buyer

        Pros

        • Applies Smoothly
        • Blends Easily
        • Crease Resistant
        • Great Color
        • Long Lasting
        • Silky Texture

        Cons

          Best Uses

          • Everyday
          • Going Out
          • Work

          Comments about It Cosmetics Naturally Pretty Vol 1 Matte Luxe Transforming Eye Shadow Palette:

          I have sensitive skin and before this product I used 'cheaper' makeup which was not agreeing with my skin. This product was recommended to me as it has natural ingredients which I was looking for and my skin loves it. I'm really happy with this product and love the different colors available in this palette. I definitely recommend it!

          • Skin Tone:
          • Medium
           
          5.0

          Amazing!!!!!!

          By CT

          from jacksonville fl

          About Me Natural Style

          Verified Buyer

          Pros

          • Applies Smoothly
          • Blends Easily
          • Crease Resistant
          • Great Color
          • Highly Pigmented
          • Long Lasting

          Cons

            Best Uses

            • Everyday
            • Going Out
            • Natural Effect
            • Work

            Comments about It Cosmetics Naturally Pretty Vol 1 Matte Luxe Transforming Eye Shadow Palette:

            Love!!!!!!

            • Skin Tone:
            • Medium
             
            5.0

            LOVE THIS eyeshadow set!

            By Jill

            from Houston, TX

            About Me Classic Style

            Verified Buyer

            Pros

            • Applies Smoothly
            • Blends Easily
            • Crease Resistant
            • Great Color
            • Highly Pigmented
            • Long Lasting
            • Silky Texture

            Cons

              Best Uses

              • Everyday
              • Going Out
              • Natural Effect
              • Work

              Comments about It Cosmetics Naturally Pretty Vol 1 Matte Luxe Transforming Eye Shadow Palette:

              These shadows go on easy and build able. I don't have to worry about getting too much and it not blending.

              • Skin Tone:
              • Fair

              (1 of 1 customers found this review helpful)

               
              1.0

              Tarte is better.

              By Rhonda

              from Longview

              About Me Classic Style

              Verified Buyer

              Pros

                Cons

                • Difficult To Apply
                • Doesn't Blend Well
                • Poor pigmentation
                • Powdery

                Best Uses

                  Comments about It Cosmetics Naturally Pretty Vol 1 Matte Luxe Transforming Eye Shadow Palette:

                  I returned this palette to Ulta as this palette is poor quality. The colors once applied are all very similar, poor pigmentation, refuse to blend and are too powdery. Spend your money on Tarte palettes they have the very best matte eyeshadows and are very pigmented.

                  • Skin Tone:
                  • Medium
                   
                  5.0

                  Beautiful Colors!

                  By Makeupluver

                  from Wine country USA

                  About Me Classic Style

                  Verified Buyer

                  Pros

                  • Applies Smoothly
                  • Blends Easily
                  • Crease Resistant
                  • Great Color
                  • Highly Pigmented
                  • Long Lasting
                  • Silky Texture

                  Cons

                    Best Uses

                    • Everyday
                    • Going Out
                    • Smokey Effect
                    • Work

                    Comments about It Cosmetics Naturally Pretty Vol 1 Matte Luxe Transforming Eye Shadow Palette:

                    I love the texture and consistency of this product. It never flakes or feels cakey on my eyelids. Goes on smooth as silk and stays all day.

                    • Skin Tone:
                    • Medium

                    (2 of 2 customers found this review helpful)

                     
                    1.0

                    A pallet meant for babies, at the big girl price.

                    By Jennifer H.

                    from Lemoore, CA

                    About Me Trendy Style

                    Verified Reviewer

                    Pros

                      Cons

                      • Clumps
                      • Creases
                      • Difficult To Apply
                      • Doesn't Blend Well
                      • Limited Colors
                      • No pigmentation
                      • Smudges or Flakes
                      • Wears Off Easily

                      Best Uses

                        Comments about It Cosmetics Naturally Pretty Vol 1 Matte Luxe Transforming Eye Shadow Palette:

                        Holy cow this pallet is horrible! I was looking for something with lots of matte colors, and that's exactly what this is, plus the shimmer thing. The colors have very limited pigmentation, which would be fine if they built well, but they don't! they clump and have INSANE amounts of fallout, and then fade throughout the day. The transforming shimmer doesn't do anything. It's basically glitter that falls off throughout the day.
                        Spend the same amount of money on a Lorac pallet. More options, pigmentation, and actually blends.

                        • Skin Tone:
                        • Fair
                         
                        5.0

                        Love IT!

                        By Monique

                        from San Antonio, Texas

                        About Me Natural Style

                        Verified Buyer

                        Pros

                        • Applies Smoothly
                        • Blends Easily
                        • Great Color
                        • Long Lasting

                        Cons

                          Best Uses

                          • Everyday

                          Comments about It Cosmetics Naturally Pretty Vol 1 Matte Luxe Transforming Eye Shadow Palette:

                          I love these colors and the fact most are matte finishes. I do not like to wear a lot of eye shadow for work cause so many have shimmer to it. These do not, so it works for daytime and night time. You can add shimmer to any eye shadow. I love the mixes of natural and going out colors. You can do so much with these colors.

                          • Skin Tone:
                          • Medium

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                          Q&A

                          Product Q&A

                          Do you have questions about this product?

                          Get answers from in-house experts.

                          27 Questions | 27 Answers
                          Displaying questions 1-10Previous | Next »
                          • Q:

                            My eyes change color according to what I wear, looking more blue at times and others more green...what eyeshadow should I get as I'm on limited cosmetic budget
                            Asked on 1/11/2016 by Dawn from United States

                            1 answer

                            • Brand Expert

                              A:

                              Hi
                              Great question and we are more than happy to help you with this today. For blue eyes and green eyes we do recommend slightly different shades to make them pop. If you can - we recommend getting the palette so you have shades for both eye colors.
                              For blue eyes we recommend peach, bronze and apricot shadows. For green, burgundy, violet and pink. Hope this is helpful.
                              XOXO

                              Answered on 1/13/2016 by Brand Expert from IT Cosmetics
                          • Q:

                            I love this pallette. I am interested in the new It Cosmetics Luxe High Performance Eye Shadow Pallette; and I was wondering if the colors were suitable for older women too? Some ladies said the shades were too dark. If they are, I'll just purchase another Naturally Pretty Pallette.
                            Asked on 9/13/2015 by Carolyn from Lagrangeville, NY, U.S.

                            1 answer

                            • Brand Expert

                              A:

                              Hi there!

                              Thank you so much for your question, we would love to help you! The Luxe Anti-Aging High Performance Eye Shadow Palette is all about intense pigments so the shades pop! If you are looking for more natural, subtle shades then we suggest sticking with the Naturally Pretty Vol 1 Matte Luxe Palette!

                              Hope that helps!
                              XOXO

                              Answered on 9/16/2015 by Brand Expert from IT Cosmetics
                          • Q:

                            Do any of the colors contain carmine or any other red dye?
                            Asked on 6/26/2015 by ML from Pittsburgh, PA

                            1 answer

                            • Brand Expert

                              A:

                              Hi
                              Thank you for your question and for being interest in our Naturally Pretty Palette!
                              We are happy to let you know that this palette does not contain any carmine or red dye!

                              XOXOXO

                              Answered on 6/29/2015 by Brand Expert from IT Cosmetics
                          • Q:

                            Does this come with a brush?
                            Asked on 6/25/2015 by Wanda

                            1 answer

                          • Q:

                            would you use the lg lght pearl color as a base then add color of choice for cease?
                            Asked on 6/7/2015 by lynne from mass

                            1 answer

                            • Brand Expert

                              A:

                              Hi!
                              Thank you for your question and for your interest in our Palette! Yes! You can use any of the light colors as all over base shades and then darker ones in the crease. You can take a look from matte to shimmer by added a layer of the transforming pearl over the top!
                              Hope this helps!!
                              XOXO

                              Answered on 6/9/2015 by Brand Expert from IT Cosmetics
                          • Q:

                            What size is the case?
                            Asked on 5/20/2015 by belindann from California

                            1 answer

                            • Brand Expert

                              A:

                              Hi
                              Thank you for your question! the Palette is 71/2 by 3!
                              XOXO

                              Answered on 5/22/2015 by Brand Expert from IT Cosmetics
                          • Q:

                            How does this palette compare to the Stila - Eyes are the Window (Mind) palette? I noticed they have similar colors.
                            Asked on 5/16/2015 by Ashley from Ohio

                            1 answer

                            • Staff Expert

                              A:

                              The shades included in this palette are:
                              Transforming Pearl - translucent pearl
                              Sheer Joy - light cream-pink
                              Soft Light - light taupe
                              Warmth - nude
                              Soulful - pink-taupe
                              Mocha - warm taupe-brown
                              Violet - soft violet
                              Midnight - deep blue
                              Noir - gray-black
                              Love - soft light pink
                              Sunrise - gold-taupe
                              Sunset - copper
                              All Heart - mauve
                              Java - warm brown
                              Iconic - gray-purple

                              The Stila Eyes Are the Window to the Soul Mind Palette (Item #:2276963) features these all-matte shades:
                              Brilliance-light vanilla
                              Instinct-soft grey
                              Reason-deep charcoal black
                              Imagination-light rosy pink
                              Observation-medium taupe/mauve
                              Thinker-deep cool rose brown
                              Genius-light peach
                              Wit-medium pumpkin
                              Creativity-deep warm brown
                              Understanding-soft peach
                              Perception-rich coral
                              Intellect-soft warm brown

                              We recommend viewing and testing both palettes at your nearest ULTA Beauty store to see which you prefer:
                              http://www.ulta.com/ulta/stores/storelocator.jsp

                              We also recommend reading the ratings and reviews at ULTA.com! :-)

                              Answered on 5/19/2015 by Staff Expert from ULTA Beauty
                          • Q:

                            I have brown eyes.....what color palette would you suggest?
                            Asked on 4/20/2015 by Sue

                            1 answer

                            • Brand Expert

                              A:

                              Hi
                              Thank you for your question and for your interest in our eye shadows! For brown eyes we would recommend our Naturally Pretty Palette as it has all warm toned, universally pretty shades! For the Eye Shadow Trios we would recommend the pretty in amber or the pretty in nudes!

                              Hope this helps!

                              XOXO

                              Answered on 4/22/2015 by Brand Expert from IT Cosmetics
                          • Q:

                            Are these eyeshadows sold separately as single eyeshadows?
                            Asked on 1/27/2015 by Alyssa from New York, U.S.

                            1 answer

                            • Brand Expert

                              A:

                              Hi!
                              Thank you for your question!! We are so sorry but at this time the shadows in this palette are only available in the palette! They are not sold separately or in a trio at this time!!
                              XOXO

                              Answered on 1/28/2015 by Brand Expert from IT Cosmetics
                          • Q:

                            Hi i have a brown skin tone. Would the colors in this vol1palette work better for me or the holiday palette colors?
                            Asked on 12/19/2014 by rina

                            1 answer

                            • Brand Expert

                              A:

                              Hi, The eyeshadows included in the Naturally Pretty Vol 1 Palette and the Holiday Palette are very similar in tones, just different in shade range, so either palette would work well for you! The Holiday Palette do have more warmer shades if that's a look that you like! Please let us know if you have any other questions! XOXO

                              Answered on 12/26/2014 by Brand Expert from IT Cosmetics
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