ULTA
  • Home
  • / Makeup
  • / Eyes
  • / Eye Shadow
  • / Naturally Pretty Vol 1 Matte Luxe Transforming Eye Shadow Palette
It CosmeticsNaturally Pretty Vol 1 Matte Luxe Transforming Eye Shadow Palette
It Cosmetics

Naturally Pretty Vol 1 Matte Luxe Transforming Eye Shadow Palette

Item #: 2269911

Ask a Question
Details+
How to Use+
Ingredients+
Shipping & Coupon Restrictions+

Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
It CosmeticsNaturally Pretty Vol 1 Matte Luxe Transforming Eye Shadow Palette
 
4.3

(based on 220 reviews)

87%

of respondents would recommend this to a friend.

Pros

  • Applies smoothly (172)
  • Blends easily (171)
  • Great color (155)
  • Silky texture (144)
  • Long lasting (122)

Cons

  • Wears off easily (23)
  • Cheap compact case (21)
  • Creases (10)
  • Doesn't blend well (10)
  • Smudges or flakes (8)

Best Uses

  • Everyday (173)
  • Natural effect (139)
  • Work (132)
  • Going out (120)
  • Smokey effect (102)
    • Reviewer Profile:
    • Classic style (93), Natural style (77), Trendy style (32)
    • Skin Tone:
    • Fair (112), Medium (93), Deep (4)

Reviewed by 220 customers

Sort by

Displaying reviews 1-10

Back to top

Previous | Next »

 
4.0

Like it.

By rather_creative

from Washington, DC

About Me Classic Style

Verified Buyer

Pros

  • Pretty colors

Cons

    Best Uses

    • Everyday
    • Natural Effect

    Comments about It Cosmetics Naturally Pretty Vol 1 Matte Luxe Transforming Eye Shadow Palette:

    The colors are very pretty and this is a great pallette for an every day, natural look.

    I also have the Lorac PRO 2 pallette, and comparing them, I'd say that the COLORS of this pallette are better for my skin & hair (fair redhead), but the Lorac pallette's shadows are far more pigmented and seem much more blendable. Score 1 for Lorac.

    On the other hand, I love that all of the shadows in this pallette are matte finish. Score 1 for It Cosmetics.

    • Skin Tone:
    • Fair
     
    4.0

    A Great Eyeshadow Palette

    By Susan

    from Walnut Creek, CA

    About Me Natural Style

    Verified Buyer

    Pros

    • Applies Smoothly
    • Blends Easily
    • Crease Resistant
    • Great Color
    • Highly Pigmented

    Cons

      Best Uses

      • Everyday
      • Going Out
      • Work

      Comments about It Cosmetics Naturally Pretty Vol 1 Matte Luxe Transforming Eye Shadow Palette:

      This palette is good for day or night. You can achieve a pretty matte shadow look or transform each shadow to a more shimmery effect with the transforming pearl shadow. These shadows blend very well.

      • Skin Tone:
      • Medium
       
      5.0

      Love these matte shadows

      By Make up Addict :)

      from Montclair Ca

      About Me Classic Style

      Verified Buyer

      Pros

      • Very Blendable Long Wear

      Cons

        Best Uses

          Comments about It Cosmetics Naturally Pretty Vol 1 Matte Luxe Transforming Eye Shadow Palette:

          I love using this palate as my every day matte eye shadows. They are long lasting, all day wear and glide on beautifully.

          • Skin Tone:
          • Fair
           
          4.0

          .naturally pretty

          By those eyes

          from Decatur, AL

          About Me Classic Style

          Verified Buyer

          Pros

          • Applies Smoothly
          • Blends Easily

          Cons

          • Creases
          • Wears Off Easily

          Best Uses

          • Everyday
          • Natural Effect
          • Work

          Comments about It Cosmetics Naturally Pretty Vol 1 Matte Luxe Transforming Eye Shadow Palette:

          I was hoping it would not crease.

          • Skin Tone:
          • Medium
           
          5.0

          Love the colors!

          By Makeup lover

          from Green Bay, WI

          About Me Classic Style

          Verified Buyer

          Pros

          • Applies Smoothly
          • Blends Easily
          • Crease Resistant
          • Great Color
          • Highly Pigmented
          • Long Lasting
          • Silky Texture

          Cons

            Best Uses

            • Everyday
            • Going Out
            • Natural Effect
            • Smokey Effect
            • Work

            Comments about It Cosmetics Naturally Pretty Vol 1 Matte Luxe Transforming Eye Shadow Palette:

            It's hard to find a nice palette of matte colors. I prefer matte for everyday wear AND if you want to add some sparkle, there's a generic shadow that you can use with all of the shadows for a shiny/frosty effect.

            • Skin Tone:
            • Medium
             
            4.0

            Beautiful Matte colors, stays on all day

            By Mrs Dubbs

            from Cary, NC

            About Me Natural Style

            Verified Buyer

            Pros

            • Blends Easily
            • Great Color
            • Long Lasting

            Cons

              Best Uses

              • Everyday
              • Work

              Comments about It Cosmetics Naturally Pretty Vol 1 Matte Luxe Transforming Eye Shadow Palette:

              Have been looking for a good all around palette of matte colors to use daily. This one hits the spot. Has a lot of shades in the warm family.

              • Skin Tone:
              • Fair

              (0 of 2 customers found this review helpful)

               
              1.0

              Disappointing

              By mascaraandcoffeegirl

              from central california

              About Me Natural Style

              Verified Buyer

              Pros

              • Good Color Variety
              • Pretty Case

              Cons

              • Color Doesn't Show Up
              • Doesn't Blend Well

              Best Uses

                Comments about It Cosmetics Naturally Pretty Vol 1 Matte Luxe Transforming Eye Shadow Palette:

                I was very excited about this palette after reading all the reviews. The case is beautiful and there are a lot of colors to choose from. I have very fair skin and found that most of the colors did not show up well on my skin (regardless of the brush used for application) and the few that did show up did not blend well and left my eyelids looking bruised. I like that this product is anti-aging, but it irritated my eyes toward the end of the day. I exchanged for urban decay's naked palette and it suits my complexion and skin type and tone much better.

                • Skin Tone:
                • Fair
                 
                5.0

                Worth every penny

                By Mari

                from Fl

                About Me Trendy Style

                Verified Buyer

                Pros

                • Applies Smoothly
                • Blends Easily
                • Crease Resistant
                • Great Color
                • Highly Pigmented
                • Long Lasting
                • Silky Texture

                Cons

                  Best Uses

                  • Everyday
                  • Going Out
                  • Natural Effect
                  • Smokey Effect
                  • Work

                  Comments about It Cosmetics Naturally Pretty Vol 1 Matte Luxe Transforming Eye Shadow Palette:

                  Love the compact and beautiful colors

                  • Skin Tone:
                  • Medium

                  (1 of 1 customers found this review helpful)

                   
                  5.0

                  Best eye color compact

                  By Kim

                  from Winston-Salem, NC

                  About Me Classic Style

                  Verified Buyer

                  Pros

                  • Great Color
                  • Silky Texture

                  Cons

                    Best Uses

                    • Work

                    Comments about It Cosmetics Naturally Pretty Vol 1 Matte Luxe Transforming Eye Shadow Palette:

                    Great travel size and colors go with everything.

                    • Skin Tone:
                    • Fair

                    (1 of 1 customers found this review helpful)

                     
                    4.0

                    Definitely Luxe

                    By Jess Express

                    from Washington

                    About Me Natural Style

                    Verified Buyer

                    Pros

                    • Blends Easily
                    • Crease Resistant
                    • Great Color
                    • Highly Pigmented
                    • Long Lasting
                    • Silky Texture

                    Cons

                    • Smudges or Flakes

                    Best Uses

                    • Everyday

                    Comments about It Cosmetics Naturally Pretty Vol 1 Matte Luxe Transforming Eye Shadow Palette:

                    I love the colors in this product, its my current favorite. I love that they are matte and blend well. There is a lot of fall out when applying but that doesn't stop me from loving it!

                    • Skin Tone:
                    • Fair

                    Displaying reviews 1-10

                    Back to top

                    Previous | Next »

                    Q&A

                    Product Q&A

                    Do you have questions about this product?

                    Get answers from in-house experts.

                    19 Questions | 19 Answers
                    Displaying questions 1-10Previous | Next »
                    • Q:

                      Are these eyeshadows sold separately as single eyeshadows?
                      Asked on 1/27/2015 by Alyssa from New York, U.S.

                      1 answer

                      • Brand Expert

                        A:

                        Hi!
                        Thank you for your question!! We are so sorry but at this time the shadows in this palette are only available in the palette! They are not sold separately or in a trio at this time!!
                        XOXO

                        Answered on 1/28/2015 by Brand Expert from IT Cosmetics
                    • Q:

                      Hi i have a brown skin tone. Would the colors in this vol1palette work better for me or the holiday palette colors?
                      Asked on 12/19/2014 by rina

                      1 answer

                      • Brand Expert

                        A:

                        Hi, The eyeshadows included in the Naturally Pretty Vol 1 Palette and the Holiday Palette are very similar in tones, just different in shade range, so either palette would work well for you! The Holiday Palette do have more warmer shades if that's a look that you like! Please let us know if you have any other questions! XOXO

                        Answered on 12/26/2014 by Brand Expert from IT Cosmetics
                    • Q:

                      Hi! Does this contain parabens? Thank you!
                      Asked on 12/19/2014 by Sherry from Georgia

                      1 answer

                      • Staff Reviewer

                        A:

                        This product is paraben-free.

                        Answered on 12/19/2014 by Staff Expert from ULTA.com
                    • Q:

                      Where is this item manufactured?
                      Asked on 12/12/2014 by britlitfan from United States

                      1 answer

                      • Brand Expert

                        A:

                        Hi!! Thank you for your question!! We completely understand your need for clarity on such a sensitive topic! If I may start at the beginning to give you some background, at IT Cosmetics we formulate all of our products here in the U.S., but use factories in multiple countries. We have an entire manufacturing team in New York that is dedicated to traveling to, inspecting and determining the absolute best factories to work with based on a specific product we are developing. Some of our products, such as Celebration Foundation, Hello Lashes Mascara, Vitality Lip Flush and Vitality Cheek Flush, are all made in the USA, while others are formulated and often the ingredients are sourced in the USA, but are assembled and filled in China, Korea etc. We only work with factories with long standing histories for prestige quality control standards that are fully certified in every area and are also utilized by several of our peer prestige cosmetic lines as well. All of our finished products also undergo strict quality control, ingredient assessment and dermatological testing, but never animal testing! Keeping in mind we are certified by PETA as a cruelty free brand as well.

                        We hope this helps!!!

                        XOXO

                        Answered on 12/17/2014 by Brand Expert from IT Cosmetics
                    • Q:

                      Would this palette or the holiday palette be better suited for yellow undertoned skin (Asian) for everyday wear?
                      Asked on 10/31/2014 by IT girl from Los Angeles

                      1 answer

                      • Brand Expert

                        A:

                        Hi!!! Thank you for your question and we are more than happy to help you with this today!! Both palettes would be amazing with your skin tone for every day wear!!! These palettes are designed to be worn every day - day to night but all skin tones!! All the shades are your perfect, naturally pretty universal eye shadow look!!!
                        It just depends which shades you like better!!
                        We hope this helps!!!
                        XOXO

                        Answered on 11/4/2014 by Brand Expert from IT Cosmetics
                    • Q:

                      If you use a primer (I like the NYX primer) do you still get the anti-aging benefits?

                      Which palette has more range with warmth -- the holiday palette or this vol 1?

                      Also, how does it compare to the Naked Palette by Urban Decay. I've been using the Too Faced summer palette. I love it, but the pink and warm highlighter I used most broke apart and fell out. The remaining highlighters are a bit too yellow. I'm bummed, I think it was a special edition.

                      I need warm tones. I'm curious about the anti aging.
                      Asked on 10/21/2014 by ShinyLady

                      1 answer

                      • Brand Expert

                        A:

                        Hi, thank you for your question and for being an IT Girl! Yes, you can wear any eyeshadow primers you want, you will still be getting the anti-aging benefits!

                        The Naturally Pretty Palette Vol.1 and the Naturally Pretty Celebration Holiday palette both have shades that are warm and neutral! The Vol. 1 palette does have more shades that are in the pink-orange/red shade range and the Holiday palette has more beige/taupe shade range!

                        Relative to the Naked Palette or the Summer Palette, both Naturally Pretty palettes have all Matte shades and has the transforming pearl that allows you to add that radiance to those matte shades if you want to! Shade wise, while all of the shades are very neutral and wearable our palette have more shades that are warmer and have hints of pink or orange/red!

                        Please let us know if you have any other questions! XOXO

                        Answered on 10/23/2014 by Brand Expert from IT Cosmetics
                    • Q:

                      is this product gluten free?
                      Asked on 10/3/2014 by jerseygirlcharli

                      1 answer

                      • Brand Expert

                        A:

                        Hi, thank you for your question and for being an It girl! Please know that at the present time we do not specifically test our products for gluten content, so if you have any allergies or sensitivities, we recommend contacting your physician before using any new products about which you have health related questions. You will find that all of our ingredient lists are printed on all product packaging, our website and Ulta.com for your reference!! Please let us know if you have any other questions!! XOXO

                        Answered on 10/7/2014 by Brand Expert from IT Cosmetics
                    • Q:

                      Is this product free of phthalates and talc?
                      Asked on 10/1/2014 by don't have one

                      1 answer

                      • Staff Reviewer

                        A:

                        Yes, this palette is free of talc and phthalates!

                        Answered on 10/2/2014 by Staff Expert from ULTA.com
                    • Q:

                      I am 59 years young, blue eyes, brown hair with blonde highlights. I generally wear colors in a cool palette. What color combinations would you recommend for me.
                      Asked on 9/6/2014 by Susan from United States

                      1 answer

                      • Staff Reviewer

                        A:

                        From IT Cosmetics:

                        "Hi!! Thank you for your question and for being an IT Girl!!! We are more than happy to help you with this today!!! We would recommend using the Eye Shadows in the Naturally Pretty Palette in the following way:
                        Sheer Joy and Soft Light
                        Soft Light and Mocha
                        Violet and Iconic
                        Warmth and Java
                        Love and Java

                        "You would wear the lighter shad from lashline to crease and then darker shade in the crease. If you are looking for a smokey look, Iconic and Noir or Midnight and Noir are great combinations! We recommend using Java, Iconic, Midnight and Noir as eye liners as well!! These can be used wet or dry to create day to night looks!!! Since this palette is designed to be universal and natural, it is hard to go wrong with any combination you choose!!!
                        We hope this helps as we are always here for our IT Girls!!! XOXOX"

                        Answered on 9/8/2014 by Staff Expert from ULTA.com
                    • Q:

                      I have blonde hair and hazel eyes with light/med skin. I need suggestion for color combos.
                      Asked on 6/23/2014 by tat from Hanford CA

                      1 answer

                      • Staff Reviewer

                        A:

                        All of the shades can be worn alone or together and can be given a luminous look by just adding the transforming pearl color over the top!

                        Here are just a few suggestions of pairings that we would recommend, either matte or pearlized or even a combination of both:

                        Sheer Joy and Soft Light
                        Soft Light and Mocha
                        Violet and Iconic
                        Warmth and Java
                        Love and Java

                        You would wear the lighter shade from lash line to crease, and the darker shade in the crease. If you are looking for a smokey look, Iconic and Noir or Midnight and Noir are great combinations!

                        We recommend using Java, Iconic, Midnight and Noir as eye liners as well! These can be used wet or dry to create day to night looks.

                        Answered on 6/25/2014 by Staff Expert from ULTA.com
                    Displaying questions 1-10Previous | Next »

                    Do you have a question about this product?