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It CosmeticsNaturally Pretty Vol 1 Matte Luxe Transforming Eye Shadow Palette
It Cosmetics

Naturally Pretty Vol 1 Matte Luxe Transforming Eye Shadow Palette

Item #: 2269911

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Product Reviews

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by PowerReviews
It CosmeticsNaturally Pretty Vol 1 Matte Luxe Transforming Eye Shadow Palette
 
4.3

(based on 242 reviews)

86%

of respondents would recommend this to a friend.

Pros

  • Applies smoothly (187)
  • Blends easily (187)
  • Great color (169)
  • Silky texture (149)
  • Long lasting (135)

Cons

  • Wears off easily (25)
  • Cheap compact case (22)
  • Creases (11)
  • Doesn't blend well (10)
  • Smudges or flakes (9)

Best Uses

  • Everyday (189)
  • Natural effect (151)
  • Work (145)
  • Going out (133)
  • Smokey effect (116)
    • Reviewer Profile:
    • Classic style (100), Natural style (87), Trendy style (34)
    • Skin Tone:
    • Fair (121), Medium (100), Deep (7)

Reviewed by 242 customers

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Displaying reviews 1-10

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4.0

great natural colors

By Must Look my Best

from Mankato MN

About Me Trendy Style

Verified Buyer

Pros

  • GreaT ColOrs
  • Great For Over 40

Cons

  • Fades By End Of Day
  • Little Dry

Best Uses

  • Women Over 40

Comments about It Cosmetics Naturally Pretty Vol 1 Matte Luxe Transforming Eye Shadow Palette:

Love the color selection. Looks good on mature women.

  • Skin Tone:
  • Deep
 
4.0

great matte shadows

By shelly

from vegas

About Me Classic Style

Verified Buyer

Pros

  • Applies Smoothly
  • Blends Easily
  • Crease Resistant
  • Great Color

Cons

  • Wears Off Easily

Best Uses

  • Everyday
  • Going Out

Comments about It Cosmetics Naturally Pretty Vol 1 Matte Luxe Transforming Eye Shadow Palette:

I wish thee were singles in more colors.

  • Skin Tone:
  • Fair
 
5.0

High Quility shadows

By lisa

from NY

Pros

  • Applies Smoothly
  • Blends Easily
  • Crease Resistant
  • Great Color
  • Highly Pigmented
  • Long Lasting
  • Silky Texture

Cons

    Best Uses

    • Everyday
    • Going Out
    • Natural Effect
    • Smokey Effect
    • Work

    Comments about It Cosmetics Naturally Pretty Vol 1 Matte Luxe Transforming Eye Shadow Palette:

    High Quility eye shadows. I'm very pleased.

     
    3.0

    An average palate nothing special

    By Kat

    from Pasadena, CA

    About Me Natural Style

    Verified Buyer

    Pros

    • Long Lasting

    Cons

    • Cheap Compact Case
    • Not Highly Pigment

    Best Uses

    • Everyday

    Comments about It Cosmetics Naturally Pretty Vol 1 Matte Luxe Transforming Eye Shadow Palette:

    Lasts a long time but doesn't look smooth, more chalky.

    • Skin Tone:
    • Medium
     
    4.0

    nice

    By Ro

    from N.O., La.

    About Me Natural Style

    Verified Buyer

    Pros

    • Applies Smoothly
    • Blends Easily
    • Great Color

    Cons

    • Wears Off Easily

    Best Uses

    • Everyday
    • Smokey Effect

    Comments about It Cosmetics Naturally Pretty Vol 1 Matte Luxe Transforming Eye Shadow Palette:

    nice for aging eyelids

    • Skin Tone:
    • Fair

    (2 of 2 customers found this review helpful)

     
    5.0

    Lovely palette

    By cb

    from Augusta, GA

    About Me Classic Style

    Verified Buyer

    Pros

    • Applies Smoothly
    • Blends Easily
    • Crease Resistant
    • Great Color
    • Highly Pigmented
    • Long Lasting
    • Silky Texture

    Cons

    • No cons

    Best Uses

    • Everyday
    • Going Out
    • Natural Effect
    • Smokey Effect
    • Work

    Comments about It Cosmetics Naturally Pretty Vol 1 Matte Luxe Transforming Eye Shadow Palette:

    I really love this eye shadow palette because I have over 40 lids that are somewhat crepey. Anything with frost or shimmer makes me eyes look worse. While this has a very subtle shimmer, it does not look glittery. Beautiful colors. Great product and I am very picky with eye shadow! I gave my Naked palettes to my daughter and got this one!

    • Skin Tone:
    • Fair
     
    5.0

    Quality product

    By WT_Chic

    from Tennessee

    About Me Natural Style

    Pros

      Cons

        Best Uses

          Comments about It Cosmetics Naturally Pretty Vol 1 Matte Luxe Transforming Eye Shadow Palette:

          These eye shadows apply easily and blend well. A little goes a long way, so I feel it is worth the price as it will last. I prefer a natural look when applying make up, and these colors are toned down enough to achieve the look I like but still have a nice extra pop to them. I was surprised how much I like the matte finish (I typically use something with at least a little shimmer to it) but love the pearl shadow that lets you make each color shimmery if you want. I haven't tried the darker Blues and black in this palette but if they're as workable as the other colors in regards to application, I think I'll be able to make them work for the smokey eye look. I use with a good primer and dont have any issues with smudging or creasing. It's a bit of an investment price-wise but won't regret this purchase!

          • Skin Tone:
          • Medium
           
          1.0

          Shadows aren't true to color in palette.

          By Beth

          from West Lafayette, IN

          About Me Classic Style

          Verified Buyer

          Pros

          • Applies Smoothly

          Cons

            Best Uses

              Comments about It Cosmetics Naturally Pretty Vol 1 Matte Luxe Transforming Eye Shadow Palette:

              Shadow colors are not the same as in palette. They are much darker than shown. I wish I'd have tried the colors on wrist before spending the money. Very disappointed in product.

              • Skin Tone:
              • Fair
               
              5.0

              blends perfectly

              By shopsmith

              from Georgia

              Comments about It Cosmetics Naturally Pretty Vol 1 Matte Luxe Transforming Eye Shadow Palette:

              every color is a great neutral. blends well and lasts.

               
              5.0

              Beautiful!

              By Raediant

              from SD

              Comments about It Cosmetics Naturally Pretty Vol 1 Matte Luxe Transforming Eye Shadow Palette:

              In love with this palette. Love that it's matte and you can add sparkle if you want to. Love the anti-aging ingredients in all of the IT products. Love that it blends nicely and not a powdery mess when picking up product. Colors in this palette are pretty and a good variety. Can't wait to see other palettes from IT.

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              Q&A

              Product Q&A

              Do you have questions about this product?

              Get answers from in-house experts.

              20 Questions | 20 Answers
              Displaying questions 1-10Previous | Next »
              • Q:

                I have brown eyes.....what color palette would you suggest?
                Asked on 4/20/2015 by Sue

                1 answer

                • Brand Expert

                  A:

                  Hi
                  Thank you for your question and for your interest in our eye shadows! For brown eyes we would recommend our Naturally Pretty Palette as it has all warm toned, universally pretty shades! For the Eye Shadow Trios we would recommend the pretty in amber or the pretty in nudes!

                  Hope this helps!

                  XOXO

                  Answered on 4/22/2015 by Brand Expert from IT Cosmetics
              • Q:

                Are these eyeshadows sold separately as single eyeshadows?
                Asked on 1/27/2015 by Alyssa from New York, U.S.

                1 answer

                • Brand Expert

                  A:

                  Hi!
                  Thank you for your question!! We are so sorry but at this time the shadows in this palette are only available in the palette! They are not sold separately or in a trio at this time!!
                  XOXO

                  Answered on 1/28/2015 by Brand Expert from IT Cosmetics
              • Q:

                Hi i have a brown skin tone. Would the colors in this vol1palette work better for me or the holiday palette colors?
                Asked on 12/19/2014 by rina

                1 answer

                • Brand Expert

                  A:

                  Hi, The eyeshadows included in the Naturally Pretty Vol 1 Palette and the Holiday Palette are very similar in tones, just different in shade range, so either palette would work well for you! The Holiday Palette do have more warmer shades if that's a look that you like! Please let us know if you have any other questions! XOXO

                  Answered on 12/26/2014 by Brand Expert from IT Cosmetics
              • Q:

                Hi! Does this contain parabens? Thank you!
                Asked on 12/19/2014 by Sherry from Georgia

                1 answer

                • Staff Reviewer

                  A:

                  This product is paraben-free.

                  Answered on 12/19/2014 by Staff Expert from ULTA.com
              • Q:

                Where is this item manufactured?
                Asked on 12/12/2014 by britlitfan from United States

                1 answer

                • Brand Expert

                  A:

                  Hi!! Thank you for your question!! We completely understand your need for clarity on such a sensitive topic! If I may start at the beginning to give you some background, at IT Cosmetics we formulate all of our products here in the U.S., but use factories in multiple countries. We have an entire manufacturing team in New York that is dedicated to traveling to, inspecting and determining the absolute best factories to work with based on a specific product we are developing. Some of our products, such as Celebration Foundation, Hello Lashes Mascara, Vitality Lip Flush and Vitality Cheek Flush, are all made in the USA, while others are formulated and often the ingredients are sourced in the USA, but are assembled and filled in China, Korea etc. We only work with factories with long standing histories for prestige quality control standards that are fully certified in every area and are also utilized by several of our peer prestige cosmetic lines as well. All of our finished products also undergo strict quality control, ingredient assessment and dermatological testing, but never animal testing! Keeping in mind we are certified by PETA as a cruelty free brand as well.

                  We hope this helps!!!

                  XOXO

                  Answered on 12/17/2014 by Brand Expert from IT Cosmetics
              • Q:

                Would this palette or the holiday palette be better suited for yellow undertoned skin (Asian) for everyday wear?
                Asked on 10/31/2014 by IT girl from Los Angeles

                1 answer

                • Brand Expert

                  A:

                  Hi!!! Thank you for your question and we are more than happy to help you with this today!! Both palettes would be amazing with your skin tone for every day wear!!! These palettes are designed to be worn every day - day to night but all skin tones!! All the shades are your perfect, naturally pretty universal eye shadow look!!!
                  It just depends which shades you like better!!
                  We hope this helps!!!
                  XOXO

                  Answered on 11/4/2014 by Brand Expert from IT Cosmetics
              • Q:

                If you use a primer (I like the NYX primer) do you still get the anti-aging benefits?

                Which palette has more range with warmth -- the holiday palette or this vol 1?

                Also, how does it compare to the Naked Palette by Urban Decay. I've been using the Too Faced summer palette. I love it, but the pink and warm highlighter I used most broke apart and fell out. The remaining highlighters are a bit too yellow. I'm bummed, I think it was a special edition.

                I need warm tones. I'm curious about the anti aging.
                Asked on 10/21/2014 by ShinyLady

                1 answer

                • Brand Expert

                  A:

                  Hi, thank you for your question and for being an IT Girl! Yes, you can wear any eyeshadow primers you want, you will still be getting the anti-aging benefits!

                  The Naturally Pretty Palette Vol.1 and the Naturally Pretty Celebration Holiday palette both have shades that are warm and neutral! The Vol. 1 palette does have more shades that are in the pink-orange/red shade range and the Holiday palette has more beige/taupe shade range!

                  Relative to the Naked Palette or the Summer Palette, both Naturally Pretty palettes have all Matte shades and has the transforming pearl that allows you to add that radiance to those matte shades if you want to! Shade wise, while all of the shades are very neutral and wearable our palette have more shades that are warmer and have hints of pink or orange/red!

                  Please let us know if you have any other questions! XOXO

                  Answered on 10/23/2014 by Brand Expert from IT Cosmetics
              • Q:

                is this product gluten free?
                Asked on 10/3/2014 by jerseygirlcharli

                1 answer

                • Brand Expert

                  A:

                  Hi, thank you for your question and for being an It girl! Please know that at the present time we do not specifically test our products for gluten content, so if you have any allergies or sensitivities, we recommend contacting your physician before using any new products about which you have health related questions. You will find that all of our ingredient lists are printed on all product packaging, our website and Ulta.com for your reference!! Please let us know if you have any other questions!! XOXO

                  Answered on 10/7/2014 by Brand Expert from IT Cosmetics
              • Q:

                Is this product free of phthalates and talc?
                Asked on 10/1/2014 by don't have one

                1 answer

                • Staff Reviewer

                  A:

                  Yes, this palette is free of talc and phthalates!

                  Answered on 10/2/2014 by Staff Expert from ULTA.com
              • Q:

                I am 59 years young, blue eyes, brown hair with blonde highlights. I generally wear colors in a cool palette. What color combinations would you recommend for me.
                Asked on 9/6/2014 by Susan from United States

                1 answer

                • Staff Reviewer

                  A:

                  From IT Cosmetics:

                  "Hi!! Thank you for your question and for being an IT Girl!!! We are more than happy to help you with this today!!! We would recommend using the Eye Shadows in the Naturally Pretty Palette in the following way:
                  Sheer Joy and Soft Light
                  Soft Light and Mocha
                  Violet and Iconic
                  Warmth and Java
                  Love and Java

                  "You would wear the lighter shad from lashline to crease and then darker shade in the crease. If you are looking for a smokey look, Iconic and Noir or Midnight and Noir are great combinations! We recommend using Java, Iconic, Midnight and Noir as eye liners as well!! These can be used wet or dry to create day to night looks!!! Since this palette is designed to be universal and natural, it is hard to go wrong with any combination you choose!!!
                  We hope this helps as we are always here for our IT Girls!!! XOXOX"

                  Answered on 9/8/2014 by Staff Expert from ULTA.com
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