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L'OréalPreference True Brunettes
L'Oréal

Preference True Brunettes

Ultra Light Ash Brown UL61

Item #: 2097337

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Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
L'Oréal-PreferencePreference True Brunettes
 
3.7

(based on 367 reviews)

69%

of respondents would recommend this to a friend.

Pros

  • Easy to use (45)
  • Great color (35)
  • True to color (34)
  • Natural look (26)
  • Long-lasting (16)

Cons

  • Color misrepresented (12)
  • Smells bad (11)
  • Doesn't last (6)
  • Bad smell (5)
  • Brassy (5)

Best Uses

  • New look (27)
  • Touch ups (18)
  • Graying hair (13)
  • Fine hair (8)
  • Thick hair (6)
    • Commitment To Color:
    • Permanent (43), Semi-permanent (6)
    • Reviewer Profile:
    • Beauty conscious (33), Product junkie (13), Survivalist / minimalist (5)

Reviewed by 367 customers

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Displaying reviews 1-10

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5.0

My main hair color goal ...

By FarmTeacher

from Undisclosed

Comments about L'Oréal-Preference Preference True Brunettes:

My main hair color goal was to cover grays and to have a color as near as possible to my "natural" dark brown with reddish highlights. Bingo! This dark soft mahogany brown from the Chocolate Collection did the trick. I love the look and feel of my hair after I use this color.

 
2.0

Disappointing and Very ...

By I in NY

from Undisclosed

Comments about L'Oréal-Preference Preference True Brunettes:

Disappointing and Very Dark. I had used 6R, light auburn, for years on my natural, medium brown hair and loved the color. Last week I decided to go a little darker as my hair was very brassy and orange from the summer sun. I left this medium copper brown shade on for 30 minutes on my roots and about 25 minutes on the rest. It turned out almost black with a hint of red. I have since used two hot oil treatments and rinsed them out with dandruff shampoo on two separate occasions. My hair is a now a natural looking, very pretty, deep auburn. It is nice, but NOT what I wanted. I will go back to using a level 6 color in the future.

 
1.0

I want to keep my ...

By taxangel58

from Undisclosed

Comments about L'Oréal-Preference Preference True Brunettes:

I want to keep my original color but cover the gray and the darker colors make my hair darker. This did not cover my gray. If it can't cover any better than that I'll have to try another brand.

 
1.0

I used the hair color to ...

By crazy

from Undisclosed

Comments about L'Oréal-Preference Preference True Brunettes:

I used the hair color to try to get red out of my hair and it did not even put a dent in the color.

 
1.0

I really thought this ...

By shortandsassy

from Undisclosed

Comments about L'Oréal-Preference Preference True Brunettes:

I really thought this color was very pretty. Just wish I had read other reviews before I used it. It turned my hair a really dark brown almost black. My normal hair color is a dark brown but was lighter from previous coloring. If you look at the back of the box my hair color looks like the darkest brown BEFORE picture. No gold at all. Now I'm just hoping the color fades fast so I can color it again. The only good thing is I got it free with the reward coupon.

 
5.0

I am 43, fair-skinned ...

By 1FairBrunette

from Undisclosed

Comments about L'Oréal-Preference Preference True Brunettes:

I am 43, fair-skinned with freckles & probably have 25% or less grey hair. I use Feria's Copper Shimmer 74 usually. It's a bright, beautiful color that fades to a warm shade of lt, copper brown. I thought this time I would try 8G Golden Blonde. It came out just like the color on the box for lt. brown hair. I love it! The greys look like blonde highlights and it's warm dark blonde, so it doesn't wash me out.

 
4.0

I was reluctant to use a ...

By Jiller

from Undisclosed

Comments about L'Oréal-Preference Preference True Brunettes:

I was reluctant to use a permanent color on my hair but I've always trusted the L'Oreal name so I tried it. That was 20+ yrs ago and I love the product. It's actually 'Blonde Proof' lol I tried another brand ONCE. I was close to tears (with green hair) but I went ahead and bought Preference that same night. So gentle it fixed the color with no damage. I will never do that again.

 
1.0

I was looking for a color ...

By TaraJ

from Undisclosed

Comments about L'Oréal-Preference Preference True Brunettes:

I was looking for a color that would be lighter than my natural dark brown and that would cover the few grays that I have. This color did cover the grays but turned my hair a darker brown, almost black, with a reddish tint. It's definitely not a golden brown, there is nothing golden about this color.

 
1.0

My hair is naturally dark ...

By Daniele

from Undisclosed

Comments about L'Oréal-Preference Preference True Brunettes:

My hair is naturally dark brown , i was buying this thinking it would lighten up my hair and just like on the box make it a lighter brown l but it ended up being red! My hair looks horrible! looks so fake.

 
3.0

Color darker than shown on box

By The Countessa

from Chicago, IL

About Me Beauty Conscious

Verified Buyer

Pros

  • Easy To Use

Cons

  • Color Misrepresented

Best Uses

  • Graying Hair
  • Thinner Hair

Comments about L'Oréal-Preference Preference True Brunettes:

Leaves hair silky, didn't cover gray completely.

  • Commitment To Color:
  • Demi-Permanent

Displaying reviews 1-10

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