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L'OréalPreference True Brunettes
L'Oréal

Preference True Brunettes

Ultra Light Ash Brown UL61

Item #: 2097337

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Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
L'Oréal-PreferencePreference True Brunettes
 
3.7

(based on 370 reviews)

69%

of respondents would recommend this to a friend.

Pros

  • Easy to use (45)
  • Great color (35)
  • True to color (34)
  • Natural look (26)
  • Long-lasting (16)

Cons

  • Color misrepresented (12)
  • Smells bad (11)
  • Doesn't last (6)
  • Bad smell (5)
  • Brassy (5)

Best Uses

  • New look (27)
  • Touch ups (18)
  • Graying hair (13)
  • Fine hair (8)
  • Thick hair (6)
    • Commitment To Color:
    • Permanent (43), Semi-permanent (6)
    • Reviewer Profile:
    • Beauty conscious (33), Product junkie (13), Survivalist / minimalist (5)

Reviewed by 370 customers

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(1 of 1 customers found this review helpful)

 
5.0

This is the best blond ...

By Andrea Martin

from Undisclosed

Comments about L'Oréal-Preference Preference True Brunettes:

This is the best blond hair color I have ever used. I used to go to salons for coloring but my hair was getting messed up, they would make the color brassy and it just didn't look good. I discovered the LB01 shade ultra light ash blond and it takes my medium brown hair to a light ash blond. My hairstylist who cuts my hair, compliments the color and said her Aveda color couldn't get my hair to the shade it is. Other colorists have said that the only way to get my hair blond is to use bleach but this color gets it to the most perfect blond shade. The color lasts and doesn't turn brassy. I leave the color on for 50 mins and I just apply it to the roots on my regrowth. I highly recommend this shade. Please L'oreal do not discontinue this shade, you have the best blond hair color in LB01.

(0 of 1 customers found this review helpful)

 
5.0

I love this hair d u w ...

By macaylajimenez143

from Undisclosed

Comments about L'Oréal-Preference Preference True Brunettes:

I love this hair d u w because I just love it loreal has always been my number 1 choice

(0 of 1 customers found this review helpful)

 
5.0

this product is fabulous ...

By TammieS

from Undisclosed

Comments about L'Oréal-Preference Preference True Brunettes:

this product is fabulous on any type hair. I have not been able to dye my hair for a couple of years due to allergic reactions to hair dye. I did some research and saw a blog about this specific brand and I have never been so happy. I have a gluten allergy which is why I can't use just any brand but for the first time in years, my hair is a beautiful silky smooth color with NO side effects. This makes me so happy! Thanks Loreal for creating something for us sensitive scalp diva's!!!

 
5.0

My main hair color goal ...

By FarmTeacher

from Undisclosed

Comments about L'Oréal-Preference Preference True Brunettes:

My main hair color goal was to cover grays and to have a color as near as possible to my "natural" dark brown with reddish highlights. Bingo! This dark soft mahogany brown from the Chocolate Collection did the trick. I love the look and feel of my hair after I use this color.

 
2.0

Disappointing and Very ...

By I in NY

from Undisclosed

Comments about L'Oréal-Preference Preference True Brunettes:

Disappointing and Very Dark. I had used 6R, light auburn, for years on my natural, medium brown hair and loved the color. Last week I decided to go a little darker as my hair was very brassy and orange from the summer sun. I left this medium copper brown shade on for 30 minutes on my roots and about 25 minutes on the rest. It turned out almost black with a hint of red. I have since used two hot oil treatments and rinsed them out with dandruff shampoo on two separate occasions. My hair is a now a natural looking, very pretty, deep auburn. It is nice, but NOT what I wanted. I will go back to using a level 6 color in the future.

 
1.0

I want to keep my ...

By taxangel58

from Undisclosed

Comments about L'Oréal-Preference Preference True Brunettes:

I want to keep my original color but cover the gray and the darker colors make my hair darker. This did not cover my gray. If it can't cover any better than that I'll have to try another brand.

(0 of 1 customers found this review helpful)

 
1.0

I used the hair color to ...

By crazy

from Undisclosed

Comments about L'Oréal-Preference Preference True Brunettes:

I used the hair color to try to get red out of my hair and it did not even put a dent in the color.

 
1.0

I really thought this ...

By shortandsassy

from Undisclosed

Comments about L'Oréal-Preference Preference True Brunettes:

I really thought this color was very pretty. Just wish I had read other reviews before I used it. It turned my hair a really dark brown almost black. My normal hair color is a dark brown but was lighter from previous coloring. If you look at the back of the box my hair color looks like the darkest brown BEFORE picture. No gold at all. Now I'm just hoping the color fades fast so I can color it again. The only good thing is I got it free with the reward coupon.

(0 of 1 customers found this review helpful)

 
5.0

I am 43, fair-skinned ...

By 1FairBrunette

from Undisclosed

Comments about L'Oréal-Preference Preference True Brunettes:

I am 43, fair-skinned with freckles & probably have 25% or less grey hair. I use Feria's Copper Shimmer 74 usually. It's a bright, beautiful color that fades to a warm shade of lt, copper brown. I thought this time I would try 8G Golden Blonde. It came out just like the color on the box for lt. brown hair. I love it! The greys look like blonde highlights and it's warm dark blonde, so it doesn't wash me out.

 
4.0

I was reluctant to use a ...

By Jiller

from Undisclosed

Comments about L'Oréal-Preference Preference True Brunettes:

I was reluctant to use a permanent color on my hair but I've always trusted the L'Oreal name so I tried it. That was 20+ yrs ago and I love the product. It's actually 'Blonde Proof' lol I tried another brand ONCE. I was close to tears (with green hair) but I went ahead and bought Preference that same night. So gentle it fixed the color with no damage. I will never do that again.

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