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L'Oréal Superior Preference Fade-Defying Color & Shine

L'Oréal

Superior Preference Fade-Defying Color & Shine

Ult Natural Blonde

Item #: 6012060

Permanent haircolor is optimized with fade-defying conditioners. Superior Preference Fade-Defying Color & Shine System by L'Oréal keeps hair silky and healthy from root to tip. Level-3 color kit includes no-mess fade-defying color gel, color creme in applicator,multi-dose weekly conditioner, superior colorist gloves and instructional insert.
Read and follow the insert.

Precautions: Hair color can cause an allergic reaction which, in certain rare cases, can be severe. Do not use if: You have already had a reaction to a hair color product; You have a sensitive, itchy or damaged scalp. If you have a tattoo, the risks of allergic reaction may be increased. Perform a skin allergy test 48 hours before each use of this product (see insert). Remember to buy your product 2 days ahead of time. Avoid contact of this product with eyes and skin; if product gets into eyes, rinse immediately; wear gloves provided in kit; thoroughly rinse hair after application; do not use over compound henna or progressive color; wait at least 14 days after bleaching, relaxing or perming before coloring; keep product out of the reach of children. Do not apply on children. This product contains ingredients which may cause skin irritation on certain individuals and a preliminary test according to accompanying directions should first be made. This product must not be used for dyeing the eyelashes or eyebrows; to do so may cause blindness.
Color Gel: Oleic Acid, Aqua/Water, Cocamide MIPA, Octyldodecanol, Benzyl Alcohol, Alcohol Denat., Ethanolamine, Ammonium Hydroxide, Oleth-30, Hexadimethrine Chloride, MEA-Laureth Sulfate, Parfum/Fragrance, Sodium Metabisulfite, Isopropanolamine, EDTA, Erythorbic Acid, p-Phenylenediamine, Resorcinol, m-Aminophenol, Alpha-Isomethyl Ionone, Eugenol, p-Aminophenol, 2-Methylresorcinol, Linalool, Citronellol, N,N Bis(2-Hydroxyethyl)-p-Phenylenediamine Sulfate.
Color Optimizing Creme: Aqua/Water, Hydrogen Peroxide, Cetearyl Alcohol, Trideceth-2 Carboxamide MEA, Ceteareth-25, Glycerin, Pentasodium Pentetate, Sodium Stannate, Tetrasodium Pyrophosphate, Phosphoric Acid.
Care Supreme Conditioner: Aqua/Water, Cetearyl Alcohol, Glycerin, Behentrimonium Chloride, Candelilla Cera/Candelilla Wax, Amodimethicone, Cetyl Esters, Isopropyl Alcohol, Lecithin, Tocopherol, Oleth-10, Phenoxyethanol, PPG-5-Ceteth-20, Ethylhexyl Salicylate, Ethylparabentrideceth-12, Chlorhexidine Dihydrochloride, Limonene, Camelina Sativa Oil/Camelina Sativa Seed Oil, Linalool, Benzyl Alcohol, Benzyl Benzoate, Phosphoric Acid, Parfum/Fragrance, Geraniol, Disodium Cocoamphodipropionate, Methylparaben, Cetrimonium Chloride, Butylphenyl Methylpropional, Citronellol, Hexyl Cinnamal, Amyl Cinnamal.

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Ingredients+

Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
L'OréalSuperior Preference Fade-Defying Color & Shine
 
4.3

(based on 857 reviews)

90%

of respondents would recommend this to a friend.

Pros

  • Easy to use (703)
  • Great color (594)
  • Natural look (560)
  • Gentle (385)
  • Long-lasting (340)

Cons

  • Smells bad (137)
  • Doesn't last (84)
  • Messy (70)
  • Color misrepresented (39)
  • Time consuming (39)

Best Uses

  • Graying hair (493)
  • Touch ups (307)
  • New look (273)
  • Thick hair (116)
  • Fine hair (89)
    • Sizing:
    • Feels too small

       

      Feels true to size

       

      100% 

      (3 reviews)

      Feels too large

       
    • Commitment To Color:
    • Permanent (616), Semi-permanent (82), Temporary (27), Demi-permanent (24)
    • Hair Type:
    • Straight hair (10), Wavy hair (8)
    • My Beauty Routine Takes:
    • 30 minutes (13), 10 minutes (6), 1+ hour (4)
    • Reviewer Profile:
    • Beauty conscious (462), Survivalist / minimalist (216), Product junkie (78), Budget shopper (15), Professional stylist (14)
    • Comfort vs Style:
    • Comfort driven (4)
    • Was this a gift?:
    • No (9)

Reviewed by 857 customers

Displaying reviews 1-10

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5.0

Use it & will continue to buy it.

By Mary

from Minnesota

About Me Beauty Conscious

Verified Buyer

Pros

  • Easy To Use
  • Great Color

Cons

    Best Uses

    • Graying Hair

    Comments about L'Oréal Superior Preference Fade-Defying Color & Shine:

    Have used it for along time &plan to continue as long as possible.

     
    3.0

    It was doable. Better then i expected

    By D

    from Collegeville, PA

    About Me Beauty Conscious

    Verified Buyer

    Pros

    • Easy To Use

    Cons

    • Too Harsh

    Best Uses

      Comments about L'Oréal Superior Preference Fade-Defying Color & Shine:

      Hair dry from it; prefer clairol product instead

      • Commitment To Color:
      • Permanent
       
      1.0

      I will never use this again

      By Karissa

      from Williamsport pa

      About Me Product Junkie

      Verified Buyer

      Pros

      • Easy To Use

      Cons

      • Color Misrepresented
      • Smells Bad

      Best Uses

        Comments about L'Oréal Superior Preference Fade-Defying Color & Shine:

        Made my hair grey not a dark blonde. was very hard to remove after.

        • Commitment To Color:
        • Permanent
         
        4.0

        Yes, I've tried this and would use it again.

        By Marge

        from Castle Rock, CO

        About Me Beauty Conscious

        Verified Buyer

        Pros

        • Easy To Use
        • Long-Lasting
        • Natural Look

        Cons

          Best Uses

          • Graying Hair
          • Touch Ups

          Comments about L'Oréal Superior Preference Fade-Defying Color & Shine:

          It's easy to use.

          • Commitment To Color:
          • Permanent

          (1 of 1 customers found this review helpful)

           
          1.0

          I won't use this product any more, I didn't work with me

          By Ok

          from El Paso tx

          Verified Buyer

          Pros

            Cons

            • Color Misrepresented

            Best Uses

              Comments about L'Oréal Superior Preference Fade-Defying Color & Shine:

              It didn't change my hair color

               
              5.0

              Only Place I can get this color!

              By Melissa

              from Chattanooga, TN

              About Me Beauty Conscious

              Verified Buyer

              Pros

              • Easy To Use
              • Gentle
              • Great Color
              • Long-Lasting
              • Natural Look
              • Versatile

              Cons

                Best Uses

                • Graying Hair

                Comments about L'Oréal Superior Preference Fade-Defying Color & Shine:

                Ulta is the only place where I can get this color shade of Preference by Loreal in the Dark Ash Brown. Please never, ever, ever take it off your shelves! Thank you Ulta!

                 
                4.0

                I have and will buy this product again

                By Helen

                from Riverside, CA

                About Me Beauty Conscious

                Verified Buyer

                Pros

                • Easy To Use
                • Gentle
                • Natural Look

                Cons

                  Best Uses

                  • Graying Hair

                  Comments about L'Oréal Superior Preference Fade-Defying Color & Shine:

                  The color is quite nice but unfortunately there are NOT enough colors to choose from.

                  • Commitment To Color:
                  • Semi-Permanent
                   
                  5.0

                  Will never go back to the salon for color

                  By Luna girl

                  from Boca Raton, FL

                  About Me Beauty Conscious

                  Pros

                  • Easy To Use
                  • Great Color
                  • Natural Look

                  Cons

                  • Smells Bad

                  Best Uses

                  • Cover old highlights
                  • New Look

                  Comments about L'Oréal Superior Preference Fade-Defying Color & Shine:

                  I was very nervous about coloring my hair myself for the first time - I usually get partial highlights every few months, which costs over $100. I have dark brown virgin hair with blond to light brown highlights so I was not sure how this would turn out, but the color covered the highlights and it is all blended in beautifully! I used Preference #6 light brown natural. Love it!

                  • Commitment To Color:
                  • Permanent
                   
                  5.0

                  love this product

                  By Alexis

                  from wellington Fl

                  About Me Product Junkie

                  Verified Buyer

                  Pros

                  • Easy To Use
                  • Gentle
                  • Great Color
                  • Natural Look

                  Cons

                    Best Uses

                    • Graying Hair
                    • New Look
                    • Thicker Hair

                    Comments about L'Oréal Superior Preference Fade-Defying Color & Shine:

                    love this color

                    • Commitment To Color:
                    • Demi-Permanent
                     
                    5.0

                    Great product

                    By JJ

                    from Knoxville, TN

                    Verified Buyer

                    Pros

                    • Easy To Use
                    • Great Color
                    • Natural Look

                    Cons

                      Best Uses

                      • Graying Hair
                      • New Look

                      Comments about L'Oréal Superior Preference Fade-Defying Color & Shine:

                      The best I have used.

                      • Commitment To Color:
                      • Permanent

                      Displaying reviews 1-10

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