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L'OréalSuperior Preference
L'Oréal

Superior Preference

Ult Natural Blonde

Item #: 6012060

Details+
How to Use+
Ingredients+

Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
L'OréalSuperior Preference
 
4.3

(based on 727 reviews)

90%

of respondents would recommend this to a friend.

Pros

  • Easy to use (598)
  • Great color (503)
  • Natural look (470)
  • Gentle (326)
  • Long-lasting (296)

Cons

  • Smells bad (110)
  • Doesn't last (74)
  • Messy (61)
  • Color misrepresented (34)
  • Time consuming (34)

Best Uses

  • Graying hair (412)
  • Touch ups (260)
  • New look (232)
  • Thick hair (95)
  • Fine hair (73)
    • Sizing:
    • Feels too small

       

      Feels true to size

       

      100% 

      (3 reviews)

      Feels too large

       
    • Commitment To Color:
    • Permanent (539), Semi-permanent (64), Temporary (21), Demi-permanent (18)
    • Hair Type:
    • Straight hair (10), Wavy hair (8)
    • My Beauty Routine Takes:
    • 30 minutes (13), 10 minutes (6), 1+ hour (4)
    • Reviewer Profile:
    • Beauty conscious (389), Survivalist / minimalist (188), Product junkie (69), Brand buyer (12), Professional stylist (12)
    • Comfort vs Style:
    • Comfort driven (4)
    • Was this a gift?:
    • No (9)

Reviewed by 727 customers

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Displaying reviews 1-10

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2.0

Not my favorite

By la mas bella

from chicago

Verified Buyer

Comments about L'Oréal Superior Preference:

This stuff was too fluid. I made a mess of the bathroom and myself with dye. Will not buy again.

 
5.0

Beautiful hair color!

By Lorena

from Powder Springs GA

Verified Buyer

Comments about L'Oréal Superior Preference:

Gorgeous hair color, especially for those with naturally dark hair.

 
1.0

Turned my hair orange

By Jen

from Columbus, MS

Verified Buyer

Comments about L'Oréal Superior Preference:

I have used this exact product in the past with no problems. I don't know if I got a bad batch, but it turned my hair orange.

(1 of 1 customers found this review helpful)

 
5.0

Best natural red shade I have tried

By StaceyW

from Columbia, SC

Verified Buyer

Pros

  • Natural-looking Shade
  • Shiny

Cons

    Best Uses

      Comments about L'Oréal Superior Preference:

      As a natural redhead, I've struggled to find a home hair color with satisfying results. The lighter shades, which are closest to my natural shade, fade too fast and sometimes are too orange, whereas most darker shades just don't suite my complexion. Chic Auburn Brown, 6AB, is the best shade I've ever tried. It's a medium-dark, warm red that looks natural immediately after use. And though, like all reds, it does fade some, it's not as drastic as lighter red shades & still looks good when it's time to touch up at the 5-6 week mark.

       
      4.0

      I would buy this again.

      By Jasmine

      from Compton,CA

      About Me Stylish

      Verified Buyer

      Pros

      • Easy to Clean

      Cons

        Best Uses

          Comments about L'Oréal Superior Preference:

          I love this it didn't stain and my hair came out great!

           
          5.0

          Favorite Haircolor

          By Anne

          from Patchogue, NY

          Verified Buyer

          Comments about L'Oréal Superior Preference:

          I've used this product for years; I have tried others but always come back. No more trying others!

          (0 of 1 customers found this review helpful)

           
          4.0

          Great product! Color and performance lasts! Love using this!

          By Andrea great smile

          from Bedford,Tx

          About Me Minimalist

          Verified Buyer

          Pros

          • Effective

          Cons

            Best Uses

            • Color-treated Hair

            Comments about L'Oréal Superior Preference:

            Only have to use product on hair every two months. Long lasting effect is great and why I only use this. Hasn't damaged my hair in any way.

            • Hair Type:
            • Straight Hair
             
            4.0

            Could use better gloves with product. Have used it for years

            By Loby

            from Graham, NC

            Verified Buyer

            Pros

            • Easy To Use
            • Effective

            Cons

              Best Uses

              • Color-treated Hair
              • Hair Loss

              Comments about L'Oréal Superior Preference:

              I use this product about every six weeks. I'm old enough to be white headed and I'm considering going "natural" but not sure I can stand the shock! Blondes do not have more fun. Maybe it's because I'm was much younger when I had brown hair.

              • Hair Type:
              • Straight Hair

              (0 of 1 customers found this review helpful)

               
              5.0

              Love love this product.

              By Pat

              from Reno, nv

              About Me Beauty Conscious

              Verified Buyer

              Pros

              • Easy To Use
              • Effective
              • Gentle
              • Good Value
              • Smells great

              Cons

                Best Uses

                • Color-treated Hair

                Comments about L'Oréal Superior Preference:

                Love this product. I get compliments all the time on my color.

                • Hair Type:
                • Very Curly Hair
                 
                5.0

                Love Loreal

                By Terry

                from Catharpin, VA

                About Me Beauty Conscious

                Verified Buyer

                Pros

                • Color Is True
                • Easy To Use
                • Gentle

                Cons

                • None

                Best Uses

                • Color-treated Hair

                Comments about L'Oréal Superior Preference:

                I have used many brands and prefer this one the best.

                • Hair Type:
                • Straight Hair

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