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L'OréalSuperior Preference
L'Oréal

Superior Preference

Ult Natural Blonde

Item #: 6012060

Details+
How to Use+
Ingredients+

Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
L'OréalSuperior Preference
 
4.3

(based on 621 reviews)

89%

of respondents would recommend this to a friend.

Pros

  • Easy to use (521)
  • Great color (459)
  • Natural look (432)
  • Gentle (293)
  • Long-lasting (269)

Cons

  • Smells bad (107)
  • Doesn't last (67)
  • Messy (57)
  • Color misrepresented (32)
  • Time consuming (32)

Best Uses

  • Graying hair (378)
  • Touch ups (238)
  • New look (215)
  • Thick hair (85)
  • Fine hair (66)
    • Sizing:
    • Feels too small

       

      Feels true to size

       

      100% 

      (3 reviews)

      Feels too large

       
    • Commitment To Color:
    • Permanent (493), Semi-permanent (55), Temporary (20), Demi-permanent (17)
    • My Beauty Routine Takes:
    • 30 minutes (4)
    • Reviewer Profile:
    • Beauty conscious (352), Survivalist / minimalist (161), Product junkie (62), Professional stylist (10), Budget shopper (5)
    • Comfort vs Style:
    • Comfort driven (4)
    • Was this a gift?:
    • No (6)

Reviewed by 621 customers

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Displaying reviews 1-10

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5.0

easy to use

By mom

from ohio

About Me Brand Buyer

Verified Buyer

Pros

  • Easy To Use
  • Effective
  • Good Value

Cons

    Best Uses

      Comments about L'Oréal Superior Preference:

      Easy to use but smell is strong so make sure you have ventilation when using.

      • My Beauty Routine Takes:
      • 1+ Hour
       
      1.0

      Harsh harsh harsh!

      By Paige

      from Columbia, MO

      About Me Budget Buyer

      Pros

        Cons

          Best Uses

          • Women

          Comments about L'Oréal Superior Preference:

          1. Color totally misrepresented. This color is SOO much darker than it suggests.
          2. Very harsh. Has a horrid smell that lingers forever. Made my eyes water.
          3. Made chunks of my hair fall out.
          4. SOOOOOO DARK!!! Where's the iced?
          5. The conditioner in the box is actually pretty nice though.

          • My Beauty Routine Takes:
          • 30 Minutes
           
          4.0

          I would buy this product again

          By Heaven

          from Frisco,tx

          About Me Budget Buyer

          Verified Buyer

          Pros

          • Easy To Use

          Cons

            Best Uses

            • Women

            Comments about L'Oréal Superior Preference:

            Happy with the result

            • My Beauty Routine Takes:
            • 30 Minutes
             
            5.0

            love it! I've been using it for years

            By little E

            from Owensboro, ky

            About Me Brand Buyer

            Verified Buyer

            Pros

              Cons

                Best Uses

                  Comments about L'Oréal Superior Preference:

                  It's the best box color out there...as good as u would get in any salon.

                  • My Beauty Routine Takes:
                  • 1+ Hour
                   
                  1.0

                  Superior Preference by L'Oreal

                  By thomasr

                  from Dallas, TX

                  About Me Brand Buyer

                  Verified Buyer

                  Pros

                    Cons

                    • Not Effective
                    • Turned My Hair Orange

                    Best Uses

                      Comments about L'Oréal Superior Preference:

                      Terrible product. Followed directions exactly and it turned my hair light orange on the top.

                      • My Beauty Routine Takes:
                      • 30 Minutes
                       
                      5.0

                      I REALLY LIKE THIS COLOR

                      By KNOX

                      from ST PAUL

                      About Me Budget Buyer

                      Verified Buyer

                      Pros

                      • Good Value

                      Cons

                        Best Uses

                        • Women

                        Comments about L'Oréal Superior Preference:

                        I LOVE THIS HAIR COLOR. IT WAS ALSO THE ONE MY
                        MOM USED FOR YEARS

                        • My Beauty Routine Takes:
                        • 10 Minutes
                         
                        5.0

                        This is my all time go to for shine

                        By Redheads are the best

                        from Pooler ga

                        About Me Budget Buyer

                        Verified Buyer

                        Pros

                        • Effective
                        • Good Value
                        • Lightweight

                        Cons

                        • Strong Smell

                        Best Uses

                        • Women

                        Comments about L'Oréal Superior Preference:

                        Always comes out as the color on the box.

                        • My Beauty Routine Takes:
                        • 30 Minutes
                         
                        5.0

                        Does what it says

                        By NJagat

                        from Davie, FL

                        About Me Brand Buyer

                        Verified Buyer

                        Pros

                        • Easy To Use
                        • Effective
                        • Good Value
                        • Lightens The Darkest Hair
                        • Lightweight

                        Cons

                        • Way To Light For Me

                        Best Uses

                          Comments about L'Oréal Superior Preference:

                          This is great for persons who love extremely light Coloured hair. For me it made my hair too light and it was dark brown before I dyed it. I will definitely recommend it .

                          • My Beauty Routine Takes:
                          • 10 Minutes
                           
                          5.0

                          I love this product. I get complements!

                          By Rita

                          from Peoria AZ

                          About Me Minimalist

                          Verified Buyer

                          Pros

                          • Easy To Use
                          • Gentle
                          • Great Color
                          • Long-Lasting
                          • Natural Look

                          Cons

                            Best Uses

                            • Graying Hair

                            Comments about L'Oréal Superior Preference:

                            Easy to use.. My color 5 1/2 AM is not always available.

                            • Commitment To Color:
                            • Permanent
                             
                            5.0

                            Love this color

                            By Vickie

                            from Florida

                            About Me Beauty Conscious

                            Verified Buyer

                            Pros

                            • Easy To Use
                            • Great Color
                            • Natural Look

                            Cons

                              Best Uses

                                Comments about L'Oréal Superior Preference:

                                Love this color. Whenever I get my hair cut my stylist can never believe it is a box color.

                                • Commitment To Color:
                                • Permanent

                                Displaying reviews 1-10

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