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L'OréalSuperior Preference
L'Oréal

Superior Preference

Ult Natural Blonde

Item #: 6012060

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Details+
How to Use+
Ingredients+

Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
L'OréalSuperior Preference
 
4.3

(based on 613 reviews)

90%

of respondents would recommend this to a friend.

Pros

  • Easy to use (518)
  • Great color (459)
  • Natural look (432)
  • Gentle (293)
  • Long-lasting (269)

Cons

  • Smells bad (107)
  • Doesn't last (67)
  • Messy (57)
  • Color misrepresented (32)
  • Time consuming (32)

Best Uses

  • Graying hair (378)
  • Touch ups (238)
  • New look (215)
  • Thick hair (85)
  • Fine hair (66)
    • Sizing:
    • Feels too small

       

      Feels true to size

       

      100% 

      (3 reviews)

      Feels too large

       
    • Commitment To Color:
    • Permanent (493), Semi-permanent (55), Temporary (20), Demi-permanent (17)
    • Reviewer Profile:
    • Beauty conscious (352), Survivalist / minimalist (161), Product junkie (62), Professional stylist (10)
    • Comfort vs Style:
    • Comfort driven (4)
    • Was this a gift?:
    • No (6)

Reviewed by 613 customers

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Displaying reviews 1-10

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5.0

I love this product. I get complements!

By Rita

from Peoria AZ

About Me Minimalist

Verified Buyer

Pros

  • Easy To Use
  • Gentle
  • Great Color
  • Long-Lasting
  • Natural Look

Cons

    Best Uses

    • Graying Hair

    Comments about L'Oréal Superior Preference:

    Easy to use.. My color 5 1/2 AM is not always available.

    • Commitment To Color:
    • Permanent
     
    5.0

    Love this color

    By Vickie

    from Florida

    About Me Beauty Conscious

    Verified Buyer

    Pros

    • Easy To Use
    • Great Color
    • Natural Look

    Cons

      Best Uses

        Comments about L'Oréal Superior Preference:

        Love this color. Whenever I get my hair cut my stylist can never believe it is a box color.

        • Commitment To Color:
        • Permanent
         
        5.0

        Would buy again

        By Gina

        from Hinsdale

        About Me Beauty Conscious

        Verified Buyer

        Pros

        • Easy To Use
        • Gentle
        • Great Color
        • Long-Lasting
        • Natural Look
        • Versatile

        Cons

          Best Uses

          • Graying Hair
          • New Look
          • Touch Ups

          Comments about L'Oréal Superior Preference:

          I buy the Lightest blonde and it covers the gray very well. I find I don't have to let it stay the additional 5mins for stubborn gray. Tip: It actually looks more natural,instead of one solid hair color.

          • Commitment To Color:
          • Permanent
           
          5.0

          Nice color - easy to use

          By A 911 dispatcher

          from Marion, va

          About Me Minimalist

          Verified Buyer

          Pros

          • Easy To Use
          • Gentle
          • Great Color
          • Natural Look

          Cons

          • No problems

          Best Uses

          • Graying Hair

          Comments about L'Oréal Superior Preference:

          Product is very easy to use, just follow the included instructions. There is no chemical smell. I love the included conditioner. My hair feels really silky.

          • Commitment To Color:
          • Semi-Permanent

          (1 of 2 customers found this review helpful)

           
          5.0

          Black Sapphire = ♡

          By Zay

          from Chicago, IL

          About Me Product Junkie

          Pros

          • Easy To Use
          • Gentle
          • Great Color

          Cons

          • Messy

          Best Uses

          • New Look
          • Touch Ups

          Comments about L'Oréal Superior Preference:

          This black sapphire color is so gorgeous! It's that dark Katy Perry blue-black, there's no red tones peaking through at all. It feels like it did minimal damage to my dry ends. I had a natural black hair with reddish brown highlights that I didn't want anymore, one box did the trick for my long, pretty thin hair.

          • Commitment To Color:
          • Permanent
           
          4.0

          good product

          By Judy

          from Burlington NC

          About Me Beauty Conscious

          Verified Buyer

          Pros

          • Easy To Use
          • Gentle
          • Great Color
          • Natural Look

          Cons

          • Doesn't Last

          Best Uses

          • New Look
          • Thinner Hair
          • Touch Ups

          Comments about L'Oréal Superior Preference:

          Good color to try to get amber color-just enough reddish tone

          • Commitment To Color:
          • Semi-Permanent
           
          4.0

          excellent coverage

          By Maddie

          from Chesapeake

          About Me Beauty Conscious

          Verified Buyer

          Pros

            Cons

              Best Uses

              • Graying Hair
              • New Look

              Comments about L'Oréal Superior Preference:

              Personal use

              • Commitment To Color:
              • Permanent
               
              5.0

              Perfect color

              By Debe doll

              from Tulsa OK

              About Me Minimalist

              Verified Buyer

              Pros

              • Easy To Use
              • Great Color

              Cons

                Best Uses

                • Graying Hair

                Comments about L'Oréal Superior Preference:

                This color didn't have any red to it, perfect for greying,I will use from now on!

                • Commitment To Color:
                • Permanent
                 
                5.0

                Great Coverage

                By Sharon

                from CinCinnati, Oh

                About Me Beauty Conscious

                Verified Buyer

                Pros

                • Easy To Use
                • Great Color
                • Long-Lasting
                • Natural Look

                Cons

                  Best Uses

                  • Graying Hair
                  • Thicker Hair

                  Comments about L'Oréal Superior Preference:

                  I have used this for a Long Time and only trust L'Oreal.

                  • Commitment To Color:
                  • Permanent

                  (1 of 1 customers found this review helpful)

                   
                  3.0

                  Fades quickly

                  By Donna

                  from Oklahoma

                  About Me Beauty Conscious

                  Verified Buyer

                  Pros

                  • Easy To Use
                  • Gentle
                  • Great Color
                  • Natural Look

                  Cons

                  • Doesn't Last

                  Best Uses

                  • New Look

                  Comments about L'Oréal Superior Preference:

                  The color goes on just like the box, but after two shampoos, it lightens/fades considerably. I like the color it fades to, but wish it would stay dark.

                  • Commitment To Color:
                  • Permanent

                  Displaying reviews 1-10

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