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L'OréalSuperior Preference
L'Oréal

Superior Preference

Ult Natural Blonde

Item #: 6012060

Details+
How to Use+
Ingredients+

Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
L'OréalSuperior Preference
 
4.3

(based on 636 reviews)

90%

of respondents would recommend this to a friend.

Pros

  • Easy to use (535)
  • Great color (459)
  • Natural look (432)
  • Gentle (293)
  • Long-lasting (269)

Cons

  • Smells bad (107)
  • Doesn't last (67)
  • Messy (57)
  • Color misrepresented (32)
  • Time consuming (32)

Best Uses

  • Graying hair (378)
  • Touch ups (238)
  • New look (215)
  • Thick hair (85)
  • Fine hair (66)
    • Sizing:
    • Feels too small

       

      Feels true to size

       

      100% 

      (3 reviews)

      Feels too large

       
    • Commitment To Color:
    • Permanent (493), Semi-permanent (55), Temporary (20), Demi-permanent (17)
    • My Beauty Routine Takes:
    • 30 minutes (13), 10 minutes (6), 1+ hour (4)
    • Reviewer Profile:
    • Beauty conscious (352), Survivalist / minimalist (161), Product junkie (62), Brand buyer (12), Budget shopper (10)
    • Comfort vs Style:
    • Comfort driven (4)
    • Was this a gift?:
    • No (6)

Reviewed by 636 customers

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Displaying reviews 1-10

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4.0

Easy and Fast

By Debby

from Raleigh, NC

About Me Brand Buyer

Verified Buyer

Pros

  • Easy To Use
  • Effective
  • Good Value
  • Lightweight
  • Smells Great

Cons

    Best Uses

    • Women

    Comments about L'Oréal Superior Preference:

    Careful if you have red tones in your hair.
    Does not come out the same color that is on the box.

    • My Beauty Routine Takes:
    • 30 Minutes
     
    5.0

    Because I'm worth it!!!

    By Cher

    from Vancouver,wa

    About Me Brand Buyer

    Verified Buyer

    Pros

    • Easy To Use
    • Effective
    • Good Value

    Cons

      Best Uses

      • Women

      Comments about L'Oréal Superior Preference:

      My grandma,mom, and I all use this!!!

      • My Beauty Routine Takes:
      • 30 Minutes
       
      4.0

      My hair color secret

      By Jo Ko

      from Boston, MA

      About Me Brand Buyer

      Verified Buyer

      Pros

      • Effective

      Cons

        Best Uses

        • Women

        Comments about L'Oréal Superior Preference:

        It takes me an hour to color my hair since I touch up the roots first then put the tint on. I like the golden blonde 8G tint. It goes well with my skin tone and I always get compliments. Everyone thinks I go to the beauty salon when in fact I do it myself.

        • My Beauty Routine Takes:
        • 1+ Hour
         
        4.0

        I will buy this product again

        By Camdup1

        from Berkley,MI

        About Me Budget Buyer

        Verified Buyer

        Pros

        • Easy To Use
        • Good Value

        Cons

          Best Uses

          • Women

          Comments about L'Oréal Superior Preference:

          I will leave it on longer to be sure to cover my gray.

          • My Beauty Routine Takes:
          • 30 Minutes
           
          5.0

          Great PRODUCT

          By crafteeladee82

          from Richmond, TX

          About Me Budget Buyer

          Verified Buyer

          Pros

          • Easy To Use
          • Effective
          • Good Value
          • Great color selection

          Cons

            Best Uses

            • Women

            Comments about L'Oréal Superior Preference:

            I had SEARCHED AND SEARCHED for a reddish blonde coloring for at home use. Loreal was the ONLY product available that appeared to be anywhere NEAR the color I was looking for. The end result FAR EXCEEDED my expectations!

            • My Beauty Routine Takes:
            • 10 Minutes
             
            4.0

            I would buy this product again

            By pp

            from evesham nj 08053

            About Me Brand Buyer

            Verified Buyer

            Pros

            • Easy To Use
            • Effective
            • Good Value
            • Lightweight

            Cons

              Best Uses

                Comments about L'Oréal Superior Preference:

                Wish it smelled a little better

                • My Beauty Routine Takes:
                • 30 Minutes
                 
                5.0

                I will continue to buy this product!

                By none

                from Augusta, ME

                About Me Brand Buyer

                Verified Buyer

                Pros

                • Easy To Use
                • Effective
                • Smells Great

                Cons

                • None

                Best Uses

                • Women

                Comments about L'Oréal Superior Preference:

                This Dark Brown covered my Dark Auburn colored hair with no problems! I was nervous since I have been coloring my hair shades of red for the better part of 20 yrs!
                The color does same to fade out... I guess it maybe the difference between home color and professional coloring at a hair salon.

                • My Beauty Routine Takes:
                • 30 Minutes
                 
                5.0

                Best gray coverage in a box; silky hair

                By AC

                from Washington, DC

                About Me Budget Buyer

                Verified Buyer

                Pros

                • Easy To Use
                • Effective

                Cons

                  Best Uses

                  • Men
                  • On-the-go
                  • Women

                  Comments about L'Oréal Superior Preference:

                  My friends in cosmetic science told me this was the best gray coverage on the market, and I believe them. Nothing covers gray like Preference. Great price, silky hair, no salon time or cost! I am happy to pay extra for results, and with this I get results at a bargain.

                  • My Beauty Routine Takes:
                  • 10 Minutes
                   
                  4.0

                  Great color - true to box color

                  By Anne

                  from Buffalo, NY

                  About Me Brand Buyer

                  Verified Buyer

                  Pros

                  • Easy To Use
                  • Good Value
                  • Smells Great

                  Cons

                  • None

                  Best Uses

                  • Women

                  Comments about L'Oréal Superior Preference:

                  -long lasting color
                  -easy to apply and rinse out
                  -very conditioning

                  • My Beauty Routine Takes:
                  • 30 Minutes
                   
                  4.0

                  I use it frequently!!

                  By Nina

                  from San Antonio, TX

                  Verified Buyer

                  Pros

                  • Easy To Use
                  • Good Value
                  • It
                  • Love
                  • Love it

                  Cons

                    Best Uses

                    • Women

                    Comments about L'Oréal Superior Preference:

                    Easy to use

                    • My Beauty Routine Takes:
                    • 1+ Hour

                    Displaying reviews 1-10

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