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L'OréalSuperior Preference
L'Oréal

Superior Preference

Ult Natural Blonde

Item #: 6012060

Details+
How to Use+
Ingredients+

Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
L'OréalSuperior Preference
 
4.3

(based on 669 reviews)

90%

of respondents would recommend this to a friend.

Pros

  • Easy to use (554)
  • Great color (478)
  • Natural look (452)
  • Gentle (302)
  • Long-lasting (281)

Cons

  • Smells bad (110)
  • Doesn't last (72)
  • Messy (59)
  • Color misrepresented (34)
  • Time consuming (33)

Best Uses

  • Graying hair (392)
  • Touch ups (248)
  • New look (223)
  • Thick hair (89)
  • Fine hair (68)
    • Sizing:
    • Feels too small

       

      Feels true to size

       

      100% 

      (3 reviews)

      Feels too large

       
    • Commitment To Color:
    • Permanent (517), Semi-permanent (58), Temporary (20), Demi-permanent (17)
    • Reviewer Profile:
    • Beauty conscious (364), Survivalist / minimalist (173), Product junkie (63), Brand buyer (12), Budget shopper (10)
    • My Beauty Routine Takes:
    • 30 minutes (13), 10 minutes (6), 1+ hour (4)
    • Comfort vs Style:
    • Comfort driven (4)
    • Was this a gift?:
    • No (9)

Reviewed by 669 customers

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Displaying reviews 1-10

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4.0

Cool Color

By Zoe Girl

from Kingwood, TX

About Me Beauty Conscious

Verified Buyer

Pros

  • Great Color

Cons

  • Doesn't Last

Best Uses

  • Graying Hair

Comments about L'Oréal Superior Preference:

Very Cool Color; have gotten lots of complements on this hair color.

  • Commitment To Color:
  • Permanent
 
5.0

Great

By Jere

from Ga

Verified Buyer

Pros

    Cons

      Best Uses

        Comments about L'Oréal Superior Preference:

        Great color

        • Commitment To Color:
        • Permanent
         
        2.0

        good for price

        By beauty queen

        from chicago, illinois

        About Me Product Junkie

        Verified Buyer

        Pros

        • Affordable
        • Easy To Use
        • Gentle

        Cons

        • Doesn't Last
        • Fades

        Best Uses

        • Hair
        • New Look

        Comments about L'Oréal Superior Preference:

        Used to cover up awful highlights and the color definetly faded. Its afforadable but not awesome.

        • Commitment To Color:
        • Semi-Permanent
         
        4.0

        Favorite Color

        By Bev

        from Estero, FL

        Verified Buyer

        Pros

        • Easy To Use
        • Great Color
        • Long-Lasting
        • Natural Look

        Cons

          Best Uses

          • Graying Hair
          • Thinner Hair

          Comments about L'Oréal Superior Preference:

          Have used for many years and are still satisfied!

          • Commitment To Color:
          • Permanent
           
          5.0

          really like the color results

          By Lubby

          from Coopersburg

          About Me Beauty Conscious

          Verified Buyer

          Pros

          • Easy To Use
          • Gentle
          • Great Color
          • Long-Lasting
          • Natural Look

          Cons

            Best Uses

            • Graying Hair
            • Touch Ups

            Comments about L'Oréal Superior Preference:

            I like the color it gives my hair in the winter when I am not in the sun as much as I am in the summer

            • Commitment To Color:
            • Permanent
             
            5.0

            GREAT LOOK

            By Rox

            from Westmont

            About Me Beauty Conscious

            Verified Buyer

            Pros

            • Easy To Use
            • Great Color
            • Long-Lasting
            • Natural Look

            Cons

              Best Uses

              • Touch Ups

              Comments about L'Oréal Superior Preference:

              I LOVE THE RESULTS!

              • Commitment To Color:
              • Permanent
               
              5.0

              Excellent Product!

              By Sure Shot Cheryl

              from n Antopnio, Texas

              About Me Minimalist

              Verified Buyer

              Pros

              • Natural Look

              Cons

                Best Uses

                • Graying Hair

                Comments about L'Oréal Superior Preference:

                Very easy to use at home!

                • Commitment To Color:
                • Semi-Permanent
                 
                4.0

                Great Color

                By Gam

                from Highland Park, IL

                Verified Buyer

                Pros

                • Easy To Use
                • Great Color
                • Long-Lasting
                • Natural Look

                Cons

                  Best Uses

                    Comments about L'Oréal Superior Preference:

                    I'm very happy with this product. Usually lasts at least 6-8 weeks.

                     
                    5.0

                    Great color

                    By Abbella

                    from Apple Valley

                    About Me Minimalist

                    Verified Buyer

                    Pros

                    • Easy To Use
                    • Gentle
                    • Great Color
                    • Natural Look
                    • Versatile

                    Cons

                    • Messy

                    Best Uses

                    • Graying Hair
                    • Love The Conditioner
                    • Touch Ups

                    Comments about L'Oréal Superior Preference:

                    Covered grey and roots.

                    • Commitment To Color:
                    • Permanent
                     
                    5.0

                    Great product!

                    By Mary

                    from Raleigh, NC

                    About Me Beauty Conscious

                    Verified Buyer

                    Pros

                    • Easy To Use
                    • Great Color
                    • Natural Look

                    Cons

                      Best Uses

                        Comments about L'Oréal Superior Preference:

                        My stylist suggested I used this product every 3rd time I dye my hair at home. I use a permanent dye @5 weeks and this was the 2nd time I've used this on the 3rd time- really does freshen up the color on hair throughout. I apply the normal color to my roots for 20 min then I apply this color for another 20 min on my ends and then w/ 5 min left I knead the color on my roots, too. Worked really well! 4 weeks in, color still looks great!

                        • Commitment To Color:
                        • Semi-Permanent

                        Displaying reviews 1-10

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