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L'OréalSuperior Preference Fade-Defying Color & Shine
L'Oréal

Superior Preference Fade-Defying Color & Shine

Ult Natural Blonde

Item #: 6012060

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How to Use+
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Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
L'OréalSuperior Preference Fade-Defying Color & Shine
 
4.3

(based on 597 reviews)

89%

of respondents would recommend this to a friend.

Pros

  • Easy to use (506)
  • Great color (446)
  • Natural look (421)
  • Gentle (286)
  • Long-lasting (264)

Cons

  • Smells bad (104)
  • Doesn't last (65)
  • Messy (54)
  • Color misrepresented (32)
  • Time consuming (32)

Best Uses

  • Graying hair (369)
  • Touch ups (234)
  • New look (210)
  • Thick hair (84)
  • Fine hair (65)
    • Sizing:
    • Feels too small

       

      Feels true to size

       

      100% 

      (3 reviews)

      Feels too large

       
    • Commitment To Color:
    • Permanent (481), Semi-permanent (52), Temporary (19), Demi-permanent (17)
    • Reviewer Profile:
    • Beauty conscious (344), Survivalist / minimalist (156), Product junkie (59), Professional stylist (10)
    • Comfort vs Style:
    • Comfort driven (4)
    • Was this a gift?:
    • No (6)

Reviewed by 597 customers

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Displaying reviews 1-10

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5.0

I love this stuff

By Cici

from Columbus, GA

About Me Budget Buyer

Verified Buyer

Pros

  • Long-Lasting

Cons

    Best Uses

      Comments about L'Oréal Superior Preference Fade-Defying Color & Shine:

      I have been dying my hair for at least 7 years now. I have always used Loreal Preference no matter what color I am using. My favorite and go to color is Natural Blonde 10NB and that is what I buy the most often. My hair has never felt dried out from this. The conditioner that comes with this is wonderful and really does help keep the shine. I usually re-dye my hair every 5-6 weeks (I can't stand any roots showing).

       
      5.0

      Consistent performance

      By Promenade Gal

      from Scottsdale, AZ

      About Me Beauty Conscious

      Verified Buyer

      Pros

      • Easy To Use
      • Gentle
      • Great Color
      • Long-Lasting

      Cons

        Best Uses

        • Graying Hair

        Comments about L'Oréal Superior Preference Fade-Defying Color & Shine:

        I love that the color is true. It generally last about 6 weeks. It covers gray vey well.

        • Commitment To Color:
        • Semi-Permanent
         
        5.0

        Beautiful Color!

        By Sonja

        from Florida

        About Me Beauty Conscious

        Verified Buyer

        Pros

        • Easy To Use
        • Great Color
        • Natural Look

        Cons

          Best Uses

            Comments about L'Oréal Superior Preference Fade-Defying Color & Shine:

            I've used this product for years and love the color and coverage.

            • Commitment To Color:
            • Permanent
             
            1.0

            Yikes!

            By Zanneebananee

            from Wilmington, NC

            About Me Beauty Conscious

            Verified Buyer

            Pros

            • Easy To Use

            Cons

            • Doesn't Last
            • Too Harsh

            Best Uses

            • None Doesn't Last

            Comments about L'Oréal Superior Preference Fade-Defying Color & Shine:

            Product did not last at all. Product was irritating to my scalp. Do not recommend.

            • Commitment To Color:
            • Permanent
             
            5.0

            Love it!

            By Angie D

            from okc

            About Me Beauty Conscious

            Verified Buyer

            Pros

            • Awesome color

            Cons

            • Glove Busted
            • Messy
            • Smells Bad

            Best Uses

            • All of the above

            Comments about L'Oréal Superior Preference Fade-Defying Color & Shine:

            Love the color, glove busted, took a brown finger over a french mani
            To a gala!

            • Commitment To Color:
            • Permanent

            (1 of 1 customers found this review helpful)

             
            5.0

            Great product

            By Heybarb

            from MARIN, CA

            About Me Beauty Conscious

            Verified Buyer

            Pros

            • Easy To Use
            • Gentle
            • Great Color
            • Natural Look

            Cons

              Best Uses

              • Graying Hair
              • Thicker Hair
              • Touch Ups

              Comments about L'Oréal Superior Preference Fade-Defying Color & Shine:

              Great

              • Commitment To Color:
              • Permanent

              (0 of 1 customers found this review helpful)

               
              1.0

              Terrible.

              By Angry

              from PA

              About Me Beauty Conscious

              Pros

                Cons

                • Burned My Eyes
                • Coloring Had No Effect
                • Couldn't Breathe
                • Didn't Work At All
                • I Tried It Three Times
                • My Hair Didn't Change
                • Smells Bad

                Best Uses

                  Comments about L'Oréal Superior Preference Fade-Defying Color & Shine:

                  I applied the product to my hair exactly as the directions stated. I waited the correct amount of time and washed my hair then used the conditioner. The dye had absolutely zero effect on my hair so I thought maybe the color was too clos in contrast to my natural hair. The next night I used a lighter color and again the dye had no effect on my hair. I wouldn't recommend this product to anyone and it was a complete waste of money.

                  • Commitment To Color:
                  • Permanent

                  (1 of 1 customers found this review helpful)

                   
                  5.0

                  I will by this product again.

                  By Lola

                  from OHIO

                  About Me Beauty Conscious

                  Verified Buyer

                  Pros

                  • Easy To Use
                  • Gentle
                  • Great Color
                  • Long-Lasting
                  • Natural Look

                  Cons

                    Best Uses

                    • Graying Hair
                    • Thicker Hair

                    Comments about L'Oréal Superior Preference Fade-Defying Color & Shine:

                    I am using that product many years.This is easy to apply even and. Natural look and not harsh for heir..

                    • Commitment To Color:
                    • Permanent
                     
                    2.0

                    Color not what I expected

                    By DesigningD

                    from Cleveland, OH

                    About Me Product Junkie

                    Verified Buyer

                    Pros

                    • Easy To Use

                    Cons

                    • Color Misrepresented

                    Best Uses

                      Comments about L'Oréal Superior Preference Fade-Defying Color & Shine:

                      This product was disappointing. The Ulta sales associate recomended it to color the few white hairs that were popping up in my dark brown hair. She said it wouldn't pull color from my hair, only add to the white pieces. Big mistake. Turned my crown a red/orange color. The only covered maybe 30% of the white hairs at my temples. I would not purchase this color again.

                       
                      5.0

                      It's the ONLY haircolor I use

                      By Just Jan

                      from Tempe, AZ

                      About Me Beauty Conscious

                      Verified Buyer

                      Pros

                      • Easy To Use
                      • Gentle
                      • Great Color
                      • Long-Lasting

                      Cons

                        Best Uses

                        • Graying Hair
                        • New Look
                        • Touch Ups

                        Comments about L'Oréal Superior Preference Fade-Defying Color & Shine:

                        I love Preference hair color...it's easy to use and lasts me about 5-6 weeks. Love the conditioner that comes with it. I use a blond shade with a touch of ash in it and love the color. Don't ever discontinue this product or I'll cry!

                        • Commitment To Color:
                        • Permanent

                        Displaying reviews 1-10

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