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L'OréalSuperior Preference
L'Oréal

Superior Preference

Ult Natural Blonde

Item #: 6012060

Details+
How to Use+
Ingredients+

Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
L'OréalSuperior Preference
 
4.3

(based on 650 reviews)

90%

of respondents would recommend this to a friend.

Pros

  • Easy to use (542)
  • Great color (465)
  • Natural look (439)
  • Gentle (297)
  • Long-lasting (273)

Cons

  • Smells bad (108)
  • Doesn't last (70)
  • Messy (57)
  • Color misrepresented (34)
  • Time consuming (32)

Best Uses

  • Graying hair (381)
  • Touch ups (242)
  • New look (219)
  • Thick hair (88)
  • Fine hair (67)
    • Sizing:
    • Feels too small

       

      Feels true to size

       

      100% 

      (3 reviews)

      Feels too large

       
    • Commitment To Color:
    • Permanent (501), Semi-permanent (55), Temporary (20), Demi-permanent (17)
    • My Beauty Routine Takes:
    • 30 minutes (13), 10 minutes (6), 1+ hour (4)
    • Reviewer Profile:
    • Beauty conscious (356), Survivalist / minimalist (165), Product junkie (62), Brand buyer (12), Budget shopper (10)
    • Comfort vs Style:
    • Comfort driven (4)
    • Was this a gift?:
    • No (9)

Reviewed by 650 customers

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Displaying reviews 1-10

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5.0

Iwill buy again

By Bonnie

from Surprise, AZ

About Me Minimalist

Verified Buyer

Pros

    Cons

      Best Uses

        Comments about L'Oréal Superior Preference:

        I use this every month.

        • Commitment To Color:
        • Permanent
         
        5.0

        Favorite Box Color/Toner

        By irinasally

        from Los Angeles, CA

        Verified Buyer

        Pros

        • Easy To Use
        • Gentle
        • Great Color
        • Long-Lasting
        • Natural Look
        • Versatile

        Cons

          Best Uses

          • New Look
          • Thicker Hair
          • Thinner Hair
          • Touch Ups

          Comments about L'Oréal Superior Preference:

          I have bleach blonde hair and I touch it up on my own. After I bleach my hair, I use Loreal Preference in 9A (Light Ash Blonde) as a toner because I love the ashy-purpley tone is gives off. It lasts way longer than other toners especially if I wash my hair with purple shampoo. My hair is blonde-silver and I always get compliments! No one has to know that I use a box color ;)

          • Commitment To Color:
          • Permanent
           
          3.0

          First timer!

          By HeyHeyHey

          from Indiana

          Comments about L'Oréal Superior Preference:

          This is the first time I've used this product, or colored my own hair for that matter. I'm not satisfied when I leave a hair salon and especially not when I'm $100 short! So I did this on my own. It took a long time for me to cover my whole head (I have long, fine hair, mid back) One bottle was sufficient for me with plenty of coverage. I used the medium ash brown because I am deathly afraid of red tones! The good news is there is no red at all, so far anyway, and it did come out shiny with all over color, no patches. However, the color is waaaay darker than the box suggests. My hair was light-medium brown with reddish undertones to begin with, and now it's basically black. Which I guess is okay because I know that it will fade and I did want it darker, but the color result the box displays was not at all my outcome. Could be just my hair, but maybe go a shade lighter than what you are wanting. Other than that, my hair looks and feels incredibly soft and shiny!

           
          2.0

          not what I bargained for

          By cordog

          from chicago

          About Me Beauty Conscious

          Verified Buyer

          Pros

          • Easy To Use

          Cons

          • Color Misrepresented
          • Doesn't Last

          Best Uses

            Comments about L'Oréal Superior Preference:

            my hair looked exactly the same as it did before I started

            • Commitment To Color:
            • Permanent
             
            1.0

            Horrible

            By Katie

            from Mesa, Az

            Comments about L'Oréal Superior Preference:

            I haven't dyed my hair in a really LONG time and decided I wanted to dye it a shader darker brown than it was. After browsing the ulta app I decided to try this product because of all the good reviews. That was a huge mistake! My hair is a medium-dark brown so I got the dark brown. First of all when putting this on my hair the ammonia smell was so strong my eyes were watering. I had to literally lrave the bathroom (the door was open and the fan/vent was on) and walk to the other side of the house to breathe. After completing the job, I blowdryed my hair and looked in the mirror and saw ORANGE roots! With blonde dye I can understand getting orange roots, but dark brown!?!? To say the least, I'll be wearing my hair up for the next few weeks!

             
            3.0

            True to color

            By Donna

            from Oklahoma

            About Me Minimalist

            Verified Buyer

            Pros

            • Easy To Use
            • Gentle
            • Great Color
            • Natural Look
            • Natural Looking Color
            • True to color

            Cons

            • Doesn't Last
            • Fades quickly

            Best Uses

            • Thicker Hair
            • Touch Ups

            Comments about L'Oréal Superior Preference:

            I get compliments on how natural my color looks, even by my hair dresser. The color does fade, but I still like what it fades to.

            • Commitment To Color:
            • Permanent
             
            4.0

            Great Hair Color

            By TJ

            from Oregon

            About Me Beauty Conscious

            Verified Buyer

            Pros

            • Easy To Use
            • Gentle
            • Great Color
            • Long-Lasting
            • Natural Look

            Cons

              Best Uses

              • Graying Hair

              Comments about L'Oréal Superior Preference:

              It was easy to use. Didn't dry it out & my hair is shiny.

              • Commitment To Color:
              • Permanent
               
              5.0

              love it!

              By nana2014

              from new orleans, la

              About Me Beauty Conscious

              Verified Buyer

              Pros

              • Easy To Use
              • Great Color
              • Natural Look

              Cons

              • Doesn't Last
              • Smells Bad
              • Too Harsh

              Best Uses

              • New Look
              • Touch Ups

              Comments about L'Oréal Superior Preference:

              I have used this product for years and love the color it gives me. I wish it would last longer and didn't have such a toxic smell.

              • Commitment To Color:
              • Permanent
               
              4.0

              Good product

              By Selena

              from Las vegas

              About Me Minimalist

              Verified Buyer

              Pros

              • Long-Lasting
              • Natural Look

              Cons

              • Color Misrepresented

              Best Uses

              • Thicker Hair
              • Touch Ups

              Comments about L'Oréal Superior Preference:

              Good product, I like the shades variety.

              • Commitment To Color:
              • Permanent
               
              5.0

              Great I

              By Lo

              from Geneva illinois

              About Me Minimalist

              Verified Buyer

              Pros

              • Easy To Use
              • Great Color
              • Long-Lasting
              • Natural Look

              Cons

                Best Uses

                • Graying Hair
                • New Look

                Comments about L'Oréal Superior Preference:

                Lovre the product

                • Commitment To Color:
                • Permanent

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