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L'OréalSuperior Preference
L'Oréal

Superior Preference

Dark Golden Brown 4G

Item #: 2143341

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Details+
How to Use+
Ingredients+

Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
L'OréalSuperior Preference
 
4.3

(based on 614 reviews)

90%

of respondents would recommend this to a friend.

Pros

  • Easy to use (519)
  • Great color (459)
  • Natural look (432)
  • Gentle (293)
  • Long-lasting (269)

Cons

  • Smells bad (107)
  • Doesn't last (67)
  • Messy (57)
  • Color misrepresented (32)
  • Time consuming (32)

Best Uses

  • Graying hair (378)
  • Touch ups (238)
  • New look (215)
  • Thick hair (85)
  • Fine hair (66)
    • Sizing:
    • Feels too small

       

      Feels true to size

       

      100% 

      (3 reviews)

      Feels too large

       
    • Commitment To Color:
    • Permanent (493), Semi-permanent (55), Temporary (20), Demi-permanent (17)
    • Reviewer Profile:
    • Beauty conscious (352), Survivalist / minimalist (161), Product junkie (62), Professional stylist (10)
    • Comfort vs Style:
    • Comfort driven (4)
    • Was this a gift?:
    • No (6)

Reviewed by 614 customers

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Displaying reviews 1-10

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5.0

Does what it says

By NJagat

from Davie, FL

About Me Brand Buyer

Verified Buyer

Pros

  • Easy To Use
  • Effective
  • Good Value
  • Lightens The Darkest Hair
  • Lightweight

Cons

  • Way To Light For Me

Best Uses

    Comments about L'Oréal Superior Preference:

    This is great for persons who love extremely light Coloured hair. For me it made my hair too light and it was dark brown before I dyed it. I will definitely recommend it .

    • My Beauty Routine Takes:
    • 10 Minutes
     
    5.0

    I love this product. I get complements!

    By Rita

    from Peoria AZ

    About Me Minimalist

    Verified Buyer

    Pros

    • Easy To Use
    • Gentle
    • Great Color
    • Long-Lasting
    • Natural Look

    Cons

      Best Uses

      • Graying Hair

      Comments about L'Oréal Superior Preference:

      Easy to use.. My color 5 1/2 AM is not always available.

      • Commitment To Color:
      • Permanent
       
      5.0

      Love this color

      By Vickie

      from Florida

      About Me Beauty Conscious

      Verified Buyer

      Pros

      • Easy To Use
      • Great Color
      • Natural Look

      Cons

        Best Uses

          Comments about L'Oréal Superior Preference:

          Love this color. Whenever I get my hair cut my stylist can never believe it is a box color.

          • Commitment To Color:
          • Permanent
           
          5.0

          Would buy again

          By Gina

          from Hinsdale

          About Me Beauty Conscious

          Verified Buyer

          Pros

          • Easy To Use
          • Gentle
          • Great Color
          • Long-Lasting
          • Natural Look
          • Versatile

          Cons

            Best Uses

            • Graying Hair
            • New Look
            • Touch Ups

            Comments about L'Oréal Superior Preference:

            I buy the Lightest blonde and it covers the gray very well. I find I don't have to let it stay the additional 5mins for stubborn gray. Tip: It actually looks more natural,instead of one solid hair color.

            • Commitment To Color:
            • Permanent
             
            5.0

            Nice color - easy to use

            By A 911 dispatcher

            from Marion, va

            About Me Minimalist

            Verified Buyer

            Pros

            • Easy To Use
            • Gentle
            • Great Color
            • Natural Look

            Cons

            • No problems

            Best Uses

            • Graying Hair

            Comments about L'Oréal Superior Preference:

            Product is very easy to use, just follow the included instructions. There is no chemical smell. I love the included conditioner. My hair feels really silky.

            • Commitment To Color:
            • Semi-Permanent

            (1 of 2 customers found this review helpful)

             
            5.0

            Black Sapphire = ♡

            By Zay

            from Chicago, IL

            About Me Product Junkie

            Pros

            • Easy To Use
            • Gentle
            • Great Color

            Cons

            • Messy

            Best Uses

            • New Look
            • Touch Ups

            Comments about L'Oréal Superior Preference:

            This black sapphire color is so gorgeous! It's that dark Katy Perry blue-black, there's no red tones peaking through at all. It feels like it did minimal damage to my dry ends. I had a natural black hair with reddish brown highlights that I didn't want anymore, one box did the trick for my long, pretty thin hair.

            • Commitment To Color:
            • Permanent
             
            4.0

            good product

            By Judy

            from Burlington NC

            About Me Beauty Conscious

            Verified Buyer

            Pros

            • Easy To Use
            • Gentle
            • Great Color
            • Natural Look

            Cons

            • Doesn't Last

            Best Uses

            • New Look
            • Thinner Hair
            • Touch Ups

            Comments about L'Oréal Superior Preference:

            Good color to try to get amber color-just enough reddish tone

            • Commitment To Color:
            • Semi-Permanent
             
            4.0

            excellent coverage

            By Maddie

            from Chesapeake

            About Me Beauty Conscious

            Verified Buyer

            Pros

              Cons

                Best Uses

                • Graying Hair
                • New Look

                Comments about L'Oréal Superior Preference:

                Personal use

                • Commitment To Color:
                • Permanent
                 
                5.0

                Perfect color

                By Debe doll

                from Tulsa OK

                About Me Minimalist

                Verified Buyer

                Pros

                • Easy To Use
                • Great Color

                Cons

                  Best Uses

                  • Graying Hair

                  Comments about L'Oréal Superior Preference:

                  This color didn't have any red to it, perfect for greying,I will use from now on!

                  • Commitment To Color:
                  • Permanent
                   
                  5.0

                  Great Coverage

                  By Sharon

                  from CinCinnati, Oh

                  About Me Beauty Conscious

                  Verified Buyer

                  Pros

                  • Easy To Use
                  • Great Color
                  • Long-Lasting
                  • Natural Look

                  Cons

                    Best Uses

                    • Graying Hair
                    • Thicker Hair

                    Comments about L'Oréal Superior Preference:

                    I have used this for a Long Time and only trust L'Oreal.

                    • Commitment To Color:
                    • Permanent

                    Displaying reviews 1-10

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