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L'OréalFeria Hi-Lift Browns Hair Color
L'Oréal

Feria Hi-Lift Browns Hair Color

Hi-Lift Cool Brown B61

Item #: 2097518

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Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
L'OréalFeria Hi-Lift Browns Hair Color
 
2.8

(based on 66 reviews)

50%

of respondents would recommend this to a friend.

Pros

  • Easy to use (40)
  • Great color (29)
  • Natural look (26)
  • Long-lasting (12)
  • Gentle (11)

Cons

  • Color misrepresented (29)
  • Smells bad (11)
  • Too harsh (8)
  • Time consuming (4)

Best Uses

  • New look (24)
  • Touch ups (12)
  • Graying hair (9)
  • Thick hair (8)
  • Fine hair (3)
    • Commitment To Color:
    • Permanent (52), Temporary (5), Semi-permanent (4)
    • Reviewer Profile:
    • Beauty conscious (27), Product junkie (20), Survivalist / minimalist (14)

Reviewed by 66 customers

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Displaying reviews 1-10

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(1 of 1 customers found this review helpful)

 
1.0

Only works on virgin hair

By krisd

from Chester Co PA

About Me Beauty Conscious

Pros

    Cons

    • Color Misrepresented

    Best Uses

      Comments about L'Oréal Feria Hi-Lift Browns Hair Color:

      I checked the product package and literature before using this product, even though I have been using hair color at home for years. There was no mention that is only works on virgin hair. What it does say is not to use it on predominantly gray or heavily highlighted hair. I have neither so I proceeded. After rinsing and drying my hair, it was apparent that only the roots of my hair were lightened. The rest was just as dark brown as before I colored. When I called Loreal to complain the rep confirmed this product will only work on virgin hair. To lighten dark colored hair, you have to use color remover first then a regular box of hair color on top of that.

      • Commitment To Color:
      • Permanent

      (0 of 1 customers found this review helpful)

       
      1.0

      There should be a money back garuntee.

      By Tokyok

      from Iowa

      Pros

        Cons

          Best Uses

            Comments about L'Oréal Feria Hi-Lift Browns Hair Color:

            No where on the box does this product say its for virgin hair NO WHERE!!! I found out here after checking reviews because it didn't work, now I have to wait another month to fix my hair!!! NOT HAPPY!!

            • Was this a gift?:
            • No

            (4 of 5 customers found this review helpful)

             
            4.0

            It WORKS, if used correctly!

            By Christa

            from Edmond, OK

            About Me Product Junkie

            Pros

            • Easy To Use
            • Great Color
            • Natural Look

            Cons

            • Smells Bad

            Best Uses

            • Graying Hair
            • New Look
            • Thicker Hair

            Comments about L'Oréal Feria Hi-Lift Browns Hair Color:

            This is a high-lift color. It ONLY works on virgin hair - as in, no color at all.

            If you are applying this to previously colored (permanent OR temporary) hair, it's not going to work.

            Color does not lift color.

            If you want to lighten dark hair with old color on it, you'll have to use something with a lightener (aka bleach).

            That being said, this is a good product for someone with VIRGIN hair who wants to do some non-brassy coloring at home.

            • Commitment To Color:
            • Permanent

            (0 of 1 customers found this review helpful)

             
            5.0

            I always get a ton of compliments.

            By Sarah

            from Denver, Co

            About Me Minimalist

            Verified Buyer

            Pros

            • Easy To Use
            • Gentle
            • Great Color
            • Long-Lasting
            • Natural Look
            • Versatile

            Cons

              Best Uses

              • Graying Hair
              • New Look
              • Touch Ups

              Comments about L'Oréal Feria Hi-Lift Browns Hair Color:

              I really like.

              • Commitment To Color:
              • Permanent

              (0 of 1 customers found this review helpful)

               
              1.0

              This product does not work at all

              By sara

              from san jose, ca

              About Me Beauty Conscious

              Pros

              • NONE

              Cons

              • Color Misrepresented
              • Difficult To Use

              Best Uses

                Comments about L'Oréal Feria Hi-Lift Browns Hair Color:

                This product doesn't work.

                • Commitment To Color:
                • Permanent

                (0 of 1 customers found this review helpful)

                 
                1.0

                this stuff damaged my hair

                By kgortowski

                from Chicago IL

                About Me Beauty Conscious

                Pros

                  Cons

                  • Color Misrepresented
                  • Too Harsh

                  Best Uses

                    Comments about L'Oréal Feria Hi-Lift Browns Hair Color:

                    I used this product the right way and ended up with dull , kind of see through hair and its really dry and feels damaged. I did not realize what I was getting in to. Never again.

                    • Commitment To Color:
                    • Permanent

                    (2 of 2 customers found this review helpful)

                     
                    5.0

                    Awesome Product

                    By jmac

                    from cleveland, Oh

                    About Me Product Junkie

                    Pros

                    • Easy To Use
                    • Great Color
                    • Long-Lasting
                    • Natural Look
                    • Versatile

                    Cons

                      Best Uses

                      • New Look

                      Comments about L'Oréal Feria Hi-Lift Browns Hair Color:

                      This product it awesome I have darkest brown hair and usually if I want to lighten it I have to bleach it then color it but with this I can do it all it one step and it turns out great every time!

                      • Commitment To Color:
                      • Permanent

                      (2 of 3 customers found this review helpful)

                       
                      4.0

                      Wonderful

                      By Christina

                      from Brooklyn, NY

                      Pros

                      • Easy To Use
                      • Great Color

                      Cons

                        Best Uses

                          Comments about L'Oréal Feria Hi-Lift Browns Hair Color:

                          THIS IS THE ONLY PRODUCT THAT ACTUALLY LIGHTENED MY HAIR. I HAVE VERY DARK BROWN HAIR AND WANTED SOMEHTING THAT WOULD GIVE ME A LIGHT BROWN DARK BLONDE COLOR THIS DID THE TRICK. THANKS PLEASE DONT DISCONTINUE THIS. EVERYTIME I FIND SOMETHING I LIKE IT GETS DISCONTINUED.

                          • Commitment To Color:
                          • Permanent

                          (2 of 3 customers found this review helpful)

                           
                          1.0

                          Brassy and misrepresented color

                          By Mermaid Hair

                          from Stillwater,OK

                          About Me Product Junkie

                          Pros

                            Cons

                            • Color Misrepresented

                            Best Uses

                              Comments about L'Oréal Feria Hi-Lift Browns Hair Color:

                              I got this product to do a very subtle Ombre on my hair. It is advertised as a lightening product for dark hair without brassy coloring. I applied it thoroughly to my ends and then did then highlights near the scalp. Left it on for about 30 minutes (as instructed)and it made little to no change on my ends, but the roots...the roots are an ugly orange color and only in patches. I'm great at dying my hair and have never had issues. I've even bleached out my ends and put bright colors in and had no problem. This turned out disgusting. I do not recommend it at all. If you have any sort of damage or long hair, the color will not stick. It only worked on patches of "virgin hair" Thank god I didn't dye my whole head, it would have been a disaster.

                              • Commitment To Color:
                              • Semi-Permanent

                              (1 of 2 customers found this review helpful)

                               
                              2.0

                              Could be better, could be worse

                              By Jax

                              from Andalusia, AL

                              About Me Product Junkie

                              Pros

                              • Easy To Use

                              Cons

                              • Box Needs More Details
                              • Smells Bad
                              • Too Harsh

                              Best Uses

                              • Virgin hair

                              Comments about L'Oréal Feria Hi-Lift Browns Hair Color:

                              I knew that I was taking a risk with this. I wish the box itself had said specifically to ONLY use if you have natural dark hair. Maybe it did and I just didn't see it. I liked the color on the box and knew it would look good even if it were a little lighter. My hair color before I put this on was lighter blonde with a red patch on the side and none was natural. My hair now has a bluish gray tint but it isn't awful. The red is still red but not as bright at all. I will put something over this, but I'm not crying over it. It's hair. It can be changed. I just wish the warnings had been a little larger and I had seen them before hand. Because it seems to be so finicky and I've had bad results with Feria before, I'm saying I would not recommend it but it's just the Feria products in general.

                              • Commitment To Color:
                              • Permanent

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