ULTA
  • Home
  • / Hair
  • / Hair Color
  • / Feria Hi-Lift Browns Hair Color
L'OréalFeria Hi-Lift Browns Hair Color
L'Oréal

Feria Hi-Lift Browns Hair Color

Hi-Lift Cool Brown B61

Item #: 2097518

Details+

Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
L'OréalFeria Hi-Lift Browns Hair Color
 
2.8

(based on 70 reviews)

48%

of respondents would recommend this to a friend.

Pros

  • Easy to use (43)
  • Great color (30)
  • Natural look (27)
  • Gentle (12)
  • Long-lasting (12)

Cons

  • Color misrepresented (31)
  • Smells bad (12)
  • Too harsh (9)
  • Time consuming (4)

Best Uses

  • New look (25)
  • Touch ups (13)
  • Graying hair (10)
  • Thick hair (8)
  • Fine hair (3)
    • Commitment To Color:
    • Permanent (55), Temporary (5), Semi-permanent (4)
    • Reviewer Profile:
    • Beauty conscious (29), Product junkie (20), Survivalist / minimalist (14)

Reviewed by 70 customers

Sort by

Displaying reviews 1-10

Back to top

Previous | Next »

 
1.0

Holy burn!

By SCCJ

from Portland, ME

Pros

    Cons

    • Color Misrepresented
    • Smells Bad
    • Too Harsh

    Best Uses

      Comments about L'Oréal Feria Hi-Lift Browns Hair Color:

      I have never used a hair dye that has burned my hair as badly as this one did. Yes, I did the allergy testing first. This is a very harsh hair dye that only works on hair without previous dyes. I have not dyed my hair in over three years so there was no color build up left. The color was not bad I just wasn't expecting it to be so blonde. The smell is horrid!

      • Commitment To Color:
      • Permanent
       
      1.0

      Turned my hair dark smoky gray!!

      By Tpars

      from Mississippi

      About Me Beauty Conscious

      Pros

      • Easy To Use

      Cons

        Best Uses

          Comments about L'Oréal Feria Hi-Lift Browns Hair Color:

          I bought this hoping it would lift my hair a few shades lighter, boy did I get a shock when I looked in the mirror. My hair went from brown to dark smoky gray!! It was easy to use, and left my hair feeling soft and healthy, but I need it to be healthy because now I have to do something to get the "smoky gray" look out. My husband referred to the color as "it looks like the color of a jeep that we recently looked at". Not really something you want your husband to compare your hair color to. It is expensive also, especially to leave your hair such an off the wall ugly color.

          • Commitment To Color:
          • Permanent

          (1 of 1 customers found this review helpful)

           
          5.0

          high lift downtown brown

          By teesa

          from Alabama

          About Me Professional Stylist

          Pros

          • Easy To Use
          • Gentle
          • Great Color
          • Natural Look

          Cons

            Best Uses

            • Graying Hair
            • New Look

            Comments about L'Oréal Feria Hi-Lift Browns Hair Color:

            I love this color, it is really hard to find something that doesn't give me red tints. This looks natural and no red. I love it

            • Commitment To Color:
            • Permanent

            (0 of 1 customers found this review helpful)

             
            1.0

            Too Good To Be True

            By Green Eyes

            from Illinois

            About Me Beauty Conscious

            Pros

            • Easy To Use

            Cons

            • Color Misrepresented

            Best Uses

            • Touch Ups

            Comments about L'Oréal Feria Hi-Lift Browns Hair Color:

            The color on box looked great and I was going to take a risk because I have always stayed dark in terms of hair color. The box stated it was made for dark hair. I have not colored my hair since April, 2013 so it's been a year with growing out and cuts, pretty much virgin hair. It definitely lightened my hair but barely and did not cover grays which I only have a couple on front of head. There seems to be a slight reddish tone to it, too ,but I'll definitely have to lighten it more for my hair to be to my liking for desired result of light golden brown.

            (7 of 7 customers found this review helpful)

             
            1.0

            Only works on virgin hair

            By krisd

            from Chester Co PA

            About Me Beauty Conscious

            Pros

              Cons

              • Color Misrepresented

              Best Uses

                Comments about L'Oréal Feria Hi-Lift Browns Hair Color:

                I checked the product package and literature before using this product, even though I have been using hair color at home for years. There was no mention that is only works on virgin hair. What it does say is not to use it on predominantly gray or heavily highlighted hair. I have neither so I proceeded. After rinsing and drying my hair, it was apparent that only the roots of my hair were lightened. The rest was just as dark brown as before I colored. When I called Loreal to complain the rep confirmed this product will only work on virgin hair. To lighten dark colored hair, you have to use color remover first then a regular box of hair color on top of that.

                • Commitment To Color:
                • Permanent

                (2 of 3 customers found this review helpful)

                 
                1.0

                There should be a money back garuntee.

                By Tokyok

                from Iowa

                Pros

                  Cons

                    Best Uses

                      Comments about L'Oréal Feria Hi-Lift Browns Hair Color:

                      No where on the box does this product say its for virgin hair NO WHERE!!! I found out here after checking reviews because it didn't work, now I have to wait another month to fix my hair!!! NOT HAPPY!!

                      • Was this a gift?:
                      • No

                      (9 of 11 customers found this review helpful)

                       
                      4.0

                      It WORKS, if used correctly!

                      By Christa

                      from Edmond, OK

                      About Me Product Junkie

                      Pros

                      • Easy To Use
                      • Great Color
                      • Natural Look

                      Cons

                      • Smells Bad

                      Best Uses

                      • Graying Hair
                      • New Look
                      • Thicker Hair

                      Comments about L'Oréal Feria Hi-Lift Browns Hair Color:

                      This is a high-lift color. It ONLY works on virgin hair - as in, no color at all.

                      If you are applying this to previously colored (permanent OR temporary) hair, it's not going to work.

                      Color does not lift color.

                      If you want to lighten dark hair with old color on it, you'll have to use something with a lightener (aka bleach).

                      That being said, this is a good product for someone with VIRGIN hair who wants to do some non-brassy coloring at home.

                      • Commitment To Color:
                      • Permanent

                      (0 of 3 customers found this review helpful)

                       
                      5.0

                      I always get a ton of compliments.

                      By Sarah

                      from Denver, Co

                      About Me Minimalist

                      Verified Buyer

                      Pros

                      • Easy To Use
                      • Gentle
                      • Great Color
                      • Long-Lasting
                      • Natural Look
                      • Versatile

                      Cons

                        Best Uses

                        • Graying Hair
                        • New Look
                        • Touch Ups

                        Comments about L'Oréal Feria Hi-Lift Browns Hair Color:

                        I really like.

                        • Commitment To Color:
                        • Permanent

                        (0 of 3 customers found this review helpful)

                         
                        1.0

                        This product does not work at all

                        By sara

                        from san jose, ca

                        About Me Beauty Conscious

                        Pros

                        • NONE

                        Cons

                        • Color Misrepresented
                        • Difficult To Use

                        Best Uses

                          Comments about L'Oréal Feria Hi-Lift Browns Hair Color:

                          This product doesn't work.

                          • Commitment To Color:
                          • Permanent

                          (1 of 2 customers found this review helpful)

                           
                          1.0

                          this stuff damaged my hair

                          By kgortowski

                          from Chicago IL

                          About Me Beauty Conscious

                          Pros

                            Cons

                            • Color Misrepresented
                            • Too Harsh

                            Best Uses

                              Comments about L'Oréal Feria Hi-Lift Browns Hair Color:

                              I used this product the right way and ended up with dull , kind of see through hair and its really dry and feels damaged. I did not realize what I was getting in to. Never again.

                              • Commitment To Color:
                              • Permanent

                              Displaying reviews 1-10

                              Back to top

                              Previous | Next »