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L'OréalFeria Hi-Lift Browns Hair Color
L'Oréal

Feria Hi-Lift Browns Hair Color

Hi-Lift Cool Brown B61

Item #: 2097518

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Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
L'OréalFeria Hi-Lift Browns Hair Color
 
2.7

(based on 72 reviews)

47%

of respondents would recommend this to a friend.

Pros

  • Easy to use (43)
  • Great color (30)
  • Natural look (27)
  • Gentle (12)
  • Long-lasting (12)

Cons

  • Color misrepresented (31)
  • Smells bad (12)
  • Too harsh (9)
  • Time consuming (4)

Best Uses

  • New look (25)
  • Touch ups (13)
  • Graying hair (10)
  • Thick hair (8)
  • Fine hair (3)
    • Commitment To Color:
    • Permanent (55), Temporary (5), Semi-permanent (4)
    • Reviewer Profile:
    • Beauty conscious (29), Product junkie (20), Survivalist / minimalist (14)

Reviewed by 72 customers

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Displaying reviews 1-10

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1.0

Disappointed

By 15lisac

from Boston, Ma

About Me Natural Style

Pros

    Cons

      Best Uses

        Comments about L'Oréal Feria Hi-Lift Browns Hair Color:

        So disapponted. This hair color turned my medium gold hair into a dull blue ash color. I will never purchase this color again.

        (0 of 1 customers found this review helpful)

         
        1.0

        B61 hi lift brown displeasing

        By Christy

        from Micanopy, Fl

        About Me Natural Style

        Pros

        • Shimmering Yes

        Cons

        • Changed My Hair Light Blu

        Best Uses

          Comments about L'Oréal Feria Hi-Lift Browns Hair Color:

          I always use L'Oréal and this is the first time this product had turned my hair blue which is not what the box color says. Very unprofessional for my place of work.

          (0 of 1 customers found this review helpful)

           
          1.0

          Holy burn!

          By SCCJ

          from Portland, ME

          Pros

            Cons

            • Color Misrepresented
            • Smells Bad
            • Too Harsh

            Best Uses

              Comments about L'Oréal Feria Hi-Lift Browns Hair Color:

              I have never used a hair dye that has burned my hair as badly as this one did. Yes, I did the allergy testing first. This is a very harsh hair dye that only works on hair without previous dyes. I have not dyed my hair in over three years so there was no color build up left. The color was not bad I just wasn't expecting it to be so blonde. The smell is horrid!

              • Commitment To Color:
              • Permanent
               
              1.0

              Turned my hair dark smoky gray!!

              By Tpars

              from Mississippi

              About Me Beauty Conscious

              Pros

              • Easy To Use

              Cons

                Best Uses

                  Comments about L'Oréal Feria Hi-Lift Browns Hair Color:

                  I bought this hoping it would lift my hair a few shades lighter, boy did I get a shock when I looked in the mirror. My hair went from brown to dark smoky gray!! It was easy to use, and left my hair feeling soft and healthy, but I need it to be healthy because now I have to do something to get the "smoky gray" look out. My husband referred to the color as "it looks like the color of a jeep that we recently looked at". Not really something you want your husband to compare your hair color to. It is expensive also, especially to leave your hair such an off the wall ugly color.

                  • Commitment To Color:
                  • Permanent

                  (1 of 2 customers found this review helpful)

                   
                  5.0

                  high lift downtown brown

                  By teesa

                  from Alabama

                  About Me Professional Stylist

                  Pros

                  • Easy To Use
                  • Gentle
                  • Great Color
                  • Natural Look

                  Cons

                    Best Uses

                    • Graying Hair
                    • New Look

                    Comments about L'Oréal Feria Hi-Lift Browns Hair Color:

                    I love this color, it is really hard to find something that doesn't give me red tints. This looks natural and no red. I love it

                    • Commitment To Color:
                    • Permanent

                    (0 of 1 customers found this review helpful)

                     
                    1.0

                    Too Good To Be True

                    By Green Eyes

                    from Illinois

                    About Me Beauty Conscious

                    Pros

                    • Easy To Use

                    Cons

                    • Color Misrepresented

                    Best Uses

                    • Touch Ups

                    Comments about L'Oréal Feria Hi-Lift Browns Hair Color:

                    The color on box looked great and I was going to take a risk because I have always stayed dark in terms of hair color. The box stated it was made for dark hair. I have not colored my hair since April, 2013 so it's been a year with growing out and cuts, pretty much virgin hair. It definitely lightened my hair but barely and did not cover grays which I only have a couple on front of head. There seems to be a slight reddish tone to it, too ,but I'll definitely have to lighten it more for my hair to be to my liking for desired result of light golden brown.

                    (8 of 8 customers found this review helpful)

                     
                    1.0

                    Only works on virgin hair

                    By krisd

                    from Chester Co PA

                    About Me Beauty Conscious

                    Pros

                      Cons

                      • Color Misrepresented

                      Best Uses

                        Comments about L'Oréal Feria Hi-Lift Browns Hair Color:

                        I checked the product package and literature before using this product, even though I have been using hair color at home for years. There was no mention that is only works on virgin hair. What it does say is not to use it on predominantly gray or heavily highlighted hair. I have neither so I proceeded. After rinsing and drying my hair, it was apparent that only the roots of my hair were lightened. The rest was just as dark brown as before I colored. When I called Loreal to complain the rep confirmed this product will only work on virgin hair. To lighten dark colored hair, you have to use color remover first then a regular box of hair color on top of that.

                        • Commitment To Color:
                        • Permanent

                        (2 of 3 customers found this review helpful)

                         
                        1.0

                        There should be a money back garuntee.

                        By Tokyok

                        from Iowa

                        Pros

                          Cons

                            Best Uses

                              Comments about L'Oréal Feria Hi-Lift Browns Hair Color:

                              No where on the box does this product say its for virgin hair NO WHERE!!! I found out here after checking reviews because it didn't work, now I have to wait another month to fix my hair!!! NOT HAPPY!!

                              • Was this a gift?:
                              • No

                              (9 of 11 customers found this review helpful)

                               
                              4.0

                              It WORKS, if used correctly!

                              By Christa

                              from Edmond, OK

                              About Me Product Junkie

                              Pros

                              • Easy To Use
                              • Great Color
                              • Natural Look

                              Cons

                              • Smells Bad

                              Best Uses

                              • Graying Hair
                              • New Look
                              • Thicker Hair

                              Comments about L'Oréal Feria Hi-Lift Browns Hair Color:

                              This is a high-lift color. It ONLY works on virgin hair - as in, no color at all.

                              If you are applying this to previously colored (permanent OR temporary) hair, it's not going to work.

                              Color does not lift color.

                              If you want to lighten dark hair with old color on it, you'll have to use something with a lightener (aka bleach).

                              That being said, this is a good product for someone with VIRGIN hair who wants to do some non-brassy coloring at home.

                              • Commitment To Color:
                              • Permanent

                              (0 of 3 customers found this review helpful)

                               
                              5.0

                              I always get a ton of compliments.

                              By Sarah

                              from Denver, Co

                              About Me Minimalist

                              Verified Buyer

                              Pros

                              • Easy To Use
                              • Gentle
                              • Great Color
                              • Long-Lasting
                              • Natural Look
                              • Versatile

                              Cons

                                Best Uses

                                • Graying Hair
                                • New Look
                                • Touch Ups

                                Comments about L'Oréal Feria Hi-Lift Browns Hair Color:

                                I really like.

                                • Commitment To Color:
                                • Permanent

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