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It CosmeticsNo. 50 Serum Anti-aging Collagen Veil Primer
It Cosmetics

No. 50 Serum Anti-aging Collagen Veil Primer

Item #: 2264079

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Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
It CosmeticsNo. 50 Serum Anti-aging Collagen Veil Primer
 
4.2

(based on 63 reviews)

84%

of respondents would recommend this to a friend.

Pros

  • Easy to apply (45)
  • Lightweight (40)
  • Smooth (40)
  • Blends well (22)
  • Long lasting (19)

Cons

  • Doesn't work (5)
  • Causes breakouts (3)
  • Irritates skin (3)

Best Uses

  • Everyday (36)
  • All skin types (21)
  • Sensitive skin (19)
  • Going out (9)
  • Travel (6)
    • Reviewer Profile:
    • Natural style (32), Classic style (22), Trendy style (3)
    • Skin Tone:
    • Fair (29), Medium (28)

Reviewed by 63 customers

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Displaying reviews 1-10

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5.0

I love it! My skin looks and feels bette

By Ciosepulbeda

from El Paso,Tx

About Me Natural Style

Verified Buyer

Pros

  • Blends Well
  • Easy To Apply
  • Easy To Take-off
  • Lightweight
  • Natural Looking
  • Smooth

Cons

    Best Uses

    • Everyday

    Comments about It Cosmetics No. 50 Serum Anti-aging Collagen Veil Primer:

    Love the way my skin feels!

    • Skin Tone:
    • Fair
     
    1.0

    Didn't like

    By PinkFloyd

    from Raleigh, NC

    About Me Natural Style

    Verified Reviewer

    Pros

      Cons

      • Causes Breakouts
      • Heavy
      • Irritates Skin

      Best Uses

        Comments about It Cosmetics No. 50 Serum Anti-aging Collagen Veil Primer:

        This didn't work for me because it contains petroleum! I wish I had read the ingredients before I bought it, but I though this brand only used "good for your skin ingredients" and for that reason also reflects the high price! in my opinion, petroleum is not good for my skin and a product that contains it should not cost so much! I will return and be leery of this brand going forward!

        • Skin Tone:
        • Fair
         
        1.0

        Petrolatum

        By PinkFloyd

        from Raleigh, NC

        About Me Natural Style

        Pros

          Cons

          • Causes Breakouts
          • Ineffective
          • Irritates Skin

          Best Uses

            Comments about It Cosmetics No. 50 Serum Anti-aging Collagen Veil Primer:

            Check the ingredients! Petroleum is listed in the 1st 10! This serum is nothing but over priced silicone & Vaseline! Save your $$$!

            • Skin Tone:
            • Fair
             
            5.0

            Great for ladies with dry skin

            By LeesaKhaleesi

            from Chicago

            Comments about It Cosmetics No. 50 Serum Anti-aging Collagen Veil Primer:

            I don't recommend this for ladies with oily skin but HIGHLY recommend it for the contrary.

            Amazing product, leaves dry skin silky smooth and perfectly textured.

             
            5.0

            Love it! Only wish for a larger size

            By Karen

            from Pennsylvania

            About Me Natural Style

            Verified Buyer

            Pros

            • Blends Well
            • Easy To Apply
            • Lightweight
            • Long Lasting
            • Natural Looking
            • Smooth

            Cons

              Best Uses

              • All Skin Types
              • Everyday
              • Going Out
              • Travel

              Comments about It Cosmetics No. 50 Serum Anti-aging Collagen Veil Primer:

              I use it every morning as a base...it is not heavy on the skin. The only down side I have found is it only comes in a small bottle, I would like a larger size bottle.

              • Skin Tone:
              • Fair
               
              4.0

              Love this product

              By Flicka

              from Montana

              About Me Natural Style

              Verified Buyer

              Pros

              • Blends Well
              • Bottle Is Small For The P
              • Easy To Apply
              • Lightweight
              • Natural Looking
              • Smooth

              Cons

              • Bottle Is Small For The P

              Best Uses

              • All Skin Types
              • Everyday
              • Going Out

              Comments about It Cosmetics No. 50 Serum Anti-aging Collagen Veil Primer:

              Makes my foundation look natural

              • Skin Tone:
              • Fair
               
              5.0

              I buy this product over and over.

              By Jan

              from Sanger, CA

              About Me Natural Style

              Verified Buyer

              Pros

              • Blends Well
              • Easy To Apply
              • Long Lasting
              • Natural Looking
              • Smooth

              Cons

                Best Uses

                • Everyday

                Comments about It Cosmetics No. 50 Serum Anti-aging Collagen Veil Primer:

                The product takes very little and it makes the skin feel fantastic.

                • Skin Tone:
                • Medium
                 
                4.0

                Silky smooth!

                By PrettyPicky

                from Tennessee

                About Me Classic Style

                Verified Buyer

                Pros

                • Easy To Apply
                • Lightweight
                • Smooth

                Cons

                • Expensive for amount

                Best Uses

                • All Skin Types
                • Sensitive Skin

                Comments about It Cosmetics No. 50 Serum Anti-aging Collagen Veil Primer:

                I have to use more of this than I had hoped to get coverage. It will be gone far too soon for the price. I really like how it feels and how silky it makes the texture of my skin, though.

                • Skin Tone:
                • Medium
                 
                2.0

                did not like

                By nurse runner

                from New Orleans, La

                About Me Natural Style

                Verified Buyer

                Pros

                • Easy To Apply
                • Lightweight
                • Smooth

                Cons

                • Ineffective

                Best Uses

                  Comments about It Cosmetics No. 50 Serum Anti-aging Collagen Veil Primer:

                  I asked the Ulta rep for a moisturizer for dry skin and gave this a try. The bottle is very small and I feel that I need to apply a good bit to get the moisture I need. Will be finished the bottle in <month so it certainly isn't worth the $$ I spent. Nice fragrance but I need something for dry skin and this isn't it.

                  • Skin Tone:
                  • Medium
                   
                  5.0

                  Happy shopper

                  By Pleased

                  from Wisconsin

                  About Me Natural Style

                  Verified Buyer

                  Pros

                  • Easy To Apply
                  • Easy To Take-off
                  • Lightweight
                  • Long Lasting
                  • Natural Looking
                  • Smooth

                  Cons

                    Best Uses

                    • All Skin Types
                    • Everyday
                    • Going Out
                    • Sensitive Skin
                    • Travel

                    Comments about It Cosmetics No. 50 Serum Anti-aging Collagen Veil Primer:

                    Goes on easily, light and you do not need much. I have very sensitive skin and have not had any problems. Does not feel greasy. Works great under makeup and does not leave your foundation looking messy especially around the pores on the nose

                    • Skin Tone:
                    • Fair

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                    Q&A

                    Product Q&A

                    Do you have questions about this product?

                    Get answers from in-house experts.

                    28 Questions | 28 Answers
                    Displaying questions 1-10Previous | Next »
                    • Q:

                      can I use this product in place of a moisturizer since I moisturize at night? or would it work better with a moisturizer. I have combination skin so too much moisture can make me break out
                      Asked on 1/10/2015 by JulieLynn from US

                      1 answer

                      • Brand Expert

                        A:

                        Hi!!

                        You can absolutely use this as a moisturizer!!! Includes 10 essential oils and butters, 10 nourishing botanicals, 30 fruit and plant-based extracts plus powerful Antioxidants and vitamins including Vitamins A, B5, brightening C & E! Peptides, Hydrolyzed Collagen, Silk and Niacin all work together for you all daylong, while Hyaluronic Acid provides a healthy drink of hydration your skin. Aloe, Jojoba, Licorice Root, Chamomile and Colloidal Oatmeal, just to name a few, offer a load of benefits including soothing and comforting your skin. Powerful Antioxidants work to ward off free radicals and protect your skin from the environment to aid in the prevention of premature aging, keeping your skin luminous, supple and healthy looking! XOXO

                        Answered on 1/12/2015 by Brand Expert from IT Cosmetics
                    • Q:

                      I am 34, almost 35. My skin is fairly "normal" in terms of dryness/oiliness. I currently use and love the Celebration Illumination Foundation and am simply looking for a good primer/moisturizer to use under my foundation to ensure I am betting the maximum benefits of the wonderful foundation. Would this primer suit my needs? If not, what IT product would you recommend?
                      Asked on 1/5/2015 by Kara

                      1 answer

                      • Brand Expert

                        A:

                        Hi!!! thank you for your question!!!! This would be great for your needs!!! · No 50 Primer – this is a great every day primer. With the more than 50 key ingredients, your skin will be supple and luminous all day while being treated by the best anti-aging powerhouse ingredients.
                        XOXO
                        Hope

                        Answered on 1/8/2015 by Brand Expert from IT Cosmetics
                    • Q:

                      Does this work as a primer for eyeshadow as well?
                      Asked on 12/14/2014 by springhen from nj

                      1 answer

                      • Brand Expert

                        A:

                        Hi!!! thank you for your question!!!! This is only used for a primer for foundation!! For a Eye Primer we have Bye Bye Lid Lines!!! XOXO

                        Answered on 12/15/2014 by Brand Expert from IT Cosmetics
                    • Q:

                      Can you use this product on your décolleté (neck, upper chest) area? If not, can you recommend another product from your line for this area?
                      Asked on 9/14/2014 by Lorraine from Freeland, MD

                      1 answer

                      • Staff Reviewer

                        A:

                        Yes, you can absolutely apply No. 50 Serum to your decollete, and we recommend it, since it is formulated with such advanced anti-aging ingredients!

                        Answered on 9/16/2014 by Staff Expert from ULTA.com
                    • Q:

                      Does this primer take the place of a serum? My biggest concerns are acne scars, redness and a few fine lines. Would this be suitable to use in place of my usual serum?
                      Asked on 8/31/2014 by halo

                      1 answer

                      • Staff Reviewer

                        A:

                        Yes, No. 50 Serum Anti-aging Collagen Veil Primer contains so many advanced and beneficial ingredients that it can certainly take the place of your serum. Vitamins A, B5, C & E will help to heal and fade scarring, niacin will help to alleviate redness by strengthening skin against irritation, and advanced peptides and hydrolyzed collagen will help to combat the signs of aging.

                        Answered on 9/4/2014 by Staff Expert from ULTA.com
                    • Q:

                      Do either of your serums have sunscreen protection.?
                      Asked on 8/1/2014 by New It girl from Birmingham Al

                      1 answer

                      • Staff Reviewer

                        A:

                        Neither this nor the Feel The Moment Anti-Aging Ultra Hydrating Sensory Awakening Primer Serum are formulated to provide sun protection. We recommend following application with CC Cream or CC+ Veil, which both feature SPF 50 broad spectrum sun protection.

                        Answered on 8/4/2014 by Staff Expert from ULTA.com
                    • Q:

                      Trying to decide which primer to get. I'm 62 w/few lines & wrinkles & a few dry spots that other high end primers didn't help.
                      Asked on 6/21/2014 by Donna from North Carolina

                      1 answer

                      • Staff Reviewer

                        A:

                        We absolutely recommend using No. 50 Serum Anti-aging Collagen Veil Primer! This is a multi-tasking, hydrating primer and serum in one that is infused with more than 50 beneficial ingredients, including hydrating anti-aging peptides, collagen, niacin, essential lipid-rich oils, vitamins, extracts and botanicals to nurture your skin and lock in moisture as it prepares it for flawless makeup application.

                        It is clinically proven to increase hydration in the skin, using clinical instrumentation measurements. In just 10 days, it is clinically proven to reduce the appearance of pores, fine lines and brighten your skin.

                        Answered on 6/25/2014 by Staff Expert from ULTA.com
                    • Q:

                      Can you use this with the It powder foundation?
                      Asked on 6/1/2014 by Chazelle from United States

                      1 answer

                      • Staff Reviewer

                        A:

                        Absolutely! Apply this product prior to Celebration Foundation to ensure smooth, even foundation application and to extend your foundation's wear.

                        Answered on 6/2/2014 by Staff Expert from ULTA.com
                    • Q:

                      Why the Snail Secretion as an ingredient? What purpose does it serve?
                      Asked on 6/1/2014 by Bonehead

                      1 answer

                      • Staff Reviewer

                        A:

                        Snail secretion filtrate is a cutting edge ingredient typically found exclusively in high end skincare products. Not to worry, the snails are not harmed in this process, and this ingredient is absolutely not harmful to product users, either! The secretion is simply collected off of leaves as snails glide across them! It can help increase your skin’s hydration, and after 10 days of use women felt that their skin was smoother, softer, and they saw a reduction in the appearance of wrinkles.

                        Answered on 6/2/2014 by Staff Expert from ULTA.com
                    • Q:

                      Is this product better than Feel The Moment Anti-Aging Ultra Hydrating Sensory Awakening Primer Serum. Which one is the best?
                      Asked on 5/21/2014 by Krissy from state college, pa

                      1 answer

                      • Staff Reviewer

                        A:

                        From IT Cosmetics:

                        "Hi! Thank you for your question and for being an IT Girl!!!

                        Both of our primers are amazing. They each stand alone to treat and prime your skin. Many of the IT Girls tell us that they use them on different days for different reasons.

                        No 50 Primer – this is a great every day primer. With the more than 50 key ingredients, your skin will be supple and luminous all day while being treated by the best anti-aging powerhouse ingredients.

                        Feel the Moment Spa Primer – this is the go-to primer when your skin needs that extra moisture and your spirit needs that extra boost. You get the benefit of aromatherapy from the orange peel oil, lavender oil, and eucalyptus while your skin is deeply hydrated. In fact, in a clinical study after 10 minutes of wear, 88% of subjects showed a clinically measured increase in skin hydration. (This is an approved claim.)

                        Our products are all formulated to work together but when it comes to primer, you can really choose either each day, depending on your skin. (Some of us use one under our makeup and the other at night because they make our skin feel so good and we know they are doing great things for our skin!)

                        XOXO The IT Team"

                        Answered on 5/21/2014 by Staff Expert from ULTA.com
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