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It CosmeticsNo. 50 Serum Anti-aging Collagen Veil Primer
It Cosmetics

No. 50 Serum Anti-aging Collagen Veil Primer

Item #: 2264079

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It CosmeticsNo. 50 Serum Anti-aging Collagen Veil Primer
 
4.3

(based on 52 reviews)

88%

of respondents would recommend this to a friend.

Pros

  • Easy to apply (38)
  • Lightweight (34)
  • Smooth (33)
  • Blends well (18)
  • Long lasting (16)

Cons

  • Doesn't work (3)

Best Uses

  • Everyday (31)
  • All skin types (17)
  • Sensitive skin (17)
  • Going out (6)
  • Travel (4)
    • Reviewer Profile:
    • Natural style (24), Classic style (21), Trendy style (3)
    • Skin Tone:
    • Medium (25), Fair (23)

Reviewed by 52 customers

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Displaying reviews 1-10

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3.0

OK

By iriegal

from Moline,IL

About Me Classic Style

Verified Buyer

Pros

    Cons

      Best Uses

        Comments about It Cosmetics No. 50 Serum Anti-aging Collagen Veil Primer:

        Not sure if this primes any better than others.

        • Skin Tone:
        • Medium
         
        1.0

        Too Much Silicone and NO Results

        By FortyPlus

        from Bellevue, WA

        About Me Classic Style

        Pros

        • Easy To Apply
        • Lightweight
        • Smooth

        Cons

        • Contains Silicones
        • Ineffective
        • Irritates Skin

        Best Uses

          Comments about It Cosmetics No. 50 Serum Anti-aging Collagen Veil Primer:

          Loving IT Cosmetics, I expected this product to perform. Sadly, it did not perform as promised on the box and actually irritated my skin leaving bumps and red patches. So, so disappointed.

          • Skin Tone:
          • Fair
           
          5.0

          Extremely Smoothing Finish

          By FortyPlus

          from Bellevue, WA

          About Me Classic Style

          Pros

          • Blends Well
          • Easy To Apply
          • Lightweight
          • Multi-purpose
          • Pleasant Scent
          • Smooth

          Cons

          • Contains Silicones

          Best Uses

          • All Skin Types
          • Everyday
          • Sensitive Skin

          Comments about It Cosmetics No. 50 Serum Anti-aging Collagen Veil Primer:

          Over moisturizer or night cream, this little serum helps to smooth out lines/wrinkles and any rough patches -- perfecting the canvas. I have also used a little over my makeup to ease blending or calm any dry areas. It's too new to comment of any long-term effects, but I am impressed so far! I only wish that it did not contain any silicone derivatives which can clog/widen pores.

          • Skin Tone:
          • Fair

          (1 of 1 customers found this review helpful)

           
          4.0

          Love it.

          By jhi

          from Burbank, CA

          About Me Natural Style

          Verified Buyer

          Pros

          • Blends Well
          • Easy To Apply
          • Good Pigmentation
          • Lightweight
          • Long Lasting
          • Natural Looking
          • Smooth

          Cons

            Best Uses

            • Everyday

            Comments about It Cosmetics No. 50 Serum Anti-aging Collagen Veil Primer:

            Helps smooth and even out my skin. I didn't know I needed something like this til I used it.

            • Skin Tone:
            • Fair
             
            5.0

            IT Cosmetics 50 Serum Anti-aging primer

            By Cathie S

            from Culver City, CA

            About Me Natural Style

            Verified Buyer

            Pros

            • Easy To Apply
            • Easy To Take-off
            • Lightweight
            • Long Lasting
            • Natural Looking
            • Smooth

            Cons

              Best Uses

              • All Skin Types
              • Everyday
              • Sensitive Skin

              Comments about It Cosmetics No. 50 Serum Anti-aging Collagen Veil Primer:

              I was at an Ulta store and one of their associates was helping me with the IT Cosmetics. She put this serum on my skin and I could feel the difference at once. It really makes my skin smooth and velvet like. I will use it forever.

              • Skin Tone:
              • Fair
               
              5.0

              Best primer EVER!

              By stephaniesbusy

              from Longmont, Co

              About Me Classic Style

              Verified Buyer

              Pros

              • Blends Well
              • Easy To Apply
              • Lightweight
              • Long Lasting
              • Noncomedogenic
              • Smooth

              Cons

                Best Uses

                  Comments about It Cosmetics No. 50 Serum Anti-aging Collagen Veil Primer:

                  This primer is the best I've tried. I have tried almost all brands and it doesn't get better than this.

                  • Skin Tone:
                  • Fair
                   
                  4.0

                  Miracle item!

                  By Mrs. S

                  from Minneapolis, MN

                  About Me Natural Style

                  Verified Buyer

                  Pros

                  • Long Lasting
                  • Smooth
                  • Took Away Redness

                  Cons

                    Best Uses

                    • Sensitive Skin

                    Comments about It Cosmetics No. 50 Serum Anti-aging Collagen Veil Primer:

                    Helped diminish fine lines and evened out my skin tone. I have VERY sensitive skin and it doesn't irritate my skin at all.

                    • Skin Tone:
                    • Medium

                    (0 of 1 customers found this review helpful)

                     
                    1.0

                    Not for large pores...

                    By JA

                    from Washington, DC

                    About Me Natural Style

                    Pros

                    • Easy To Apply

                    Cons

                      Best Uses

                        Comments about It Cosmetics No. 50 Serum Anti-aging Collagen Veil Primer:

                        I purchased this after reading a lot of great reviews. I have very large pores on and around my nose, and I have an extremely oily T zone. I tried this with and without foundation, and there was absolutely no difference. I waited for the primer to dry, but it does not actually dry on oily skin. I have a couple dry spots on my chin, and this primer did not help with those areas either.

                        The ingredients are not very impressive either. There are small amounts of a lot of different ingredients, which means that you are not truly getting the benefit from each ingredient.

                        • Skin Tone:
                        • Medium
                         
                        5.0

                        No. 50 for age 50!

                        By 50 lovin No. 50

                        from Alabama

                        About Me Classic Style

                        Pros

                        • Easy To Apply
                        • Lightweight
                        • Smooth

                        Cons

                          Best Uses

                          • All Skin Types
                          • Everyday

                          Comments about It Cosmetics No. 50 Serum Anti-aging Collagen Veil Primer:

                          Love this. I just turned 50 & this stuff is fantastic. Keeps makeup form getting in to fine lines turning them in to HUGE lines. It is so smooth & light. And smell great.

                          • Skin Tone:
                          • Fair

                          (1 of 1 customers found this review helpful)

                           
                          5.0

                          Amazing

                          By JLM

                          from NY

                          About Me Natural Style

                          Verified Buyer

                          Pros

                          • Easy To Apply
                          • Lightweight
                          • Long Lasting
                          • Smooth

                          Cons

                            Best Uses

                            • Sensitive Skin

                            Comments about It Cosmetics No. 50 Serum Anti-aging Collagen Veil Primer:

                            I have very dry skin & this is amazing. Moisturizes and leaves a non greasy finish. Plus you only need a little to moisturize your whole face & neck. Plus my make up goes on so smoothly over it. I would def recommend this product. Wish it came it a bigger size.

                            • Skin Tone:
                            • Fair

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                            Q&A

                            Product Q&A

                            Do you have questions about this product?

                            Get answers from in-house experts.

                            26 Questions | 26 Answers
                            Displaying questions 1-10Previous | Next »
                            • Q:

                              Does this work as a primer for eyeshadow as well?
                              Asked on 12/14/2014 by springhen from nj

                              1 answer

                              • Brand Expert

                                A:

                                Hi!!! thank you for your question!!!! This is only used for a primer for foundation!! For a Eye Primer we have Bye Bye Lid Lines!!! XOXO

                                Answered on 12/15/2014 by Brand Expert from IT Cosmetics
                            • Q:

                              Can you use this product on your décolleté (neck, upper chest) area? If not, can you recommend another product from your line for this area?
                              Asked on 9/14/2014 by Lorraine from Freeland, MD

                              1 answer

                              • Staff Reviewer

                                A:

                                Yes, you can absolutely apply No. 50 Serum to your decollete, and we recommend it, since it is formulated with such advanced anti-aging ingredients!

                                Answered on 9/16/2014 by Staff Expert from ULTA.com
                            • Q:

                              Does this primer take the place of a serum? My biggest concerns are acne scars, redness and a few fine lines. Would this be suitable to use in place of my usual serum?
                              Asked on 8/31/2014 by halo

                              1 answer

                              • Staff Reviewer

                                A:

                                Yes, No. 50 Serum Anti-aging Collagen Veil Primer contains so many advanced and beneficial ingredients that it can certainly take the place of your serum. Vitamins A, B5, C & E will help to heal and fade scarring, niacin will help to alleviate redness by strengthening skin against irritation, and advanced peptides and hydrolyzed collagen will help to combat the signs of aging.

                                Answered on 9/4/2014 by Staff Expert from ULTA.com
                            • Q:

                              Do either of your serums have sunscreen protection.?
                              Asked on 8/1/2014 by New It girl from Birmingham Al

                              1 answer

                              • Staff Reviewer

                                A:

                                Neither this nor the Feel The Moment Anti-Aging Ultra Hydrating Sensory Awakening Primer Serum are formulated to provide sun protection. We recommend following application with CC Cream or CC+ Veil, which both feature SPF 50 broad spectrum sun protection.

                                Answered on 8/4/2014 by Staff Expert from ULTA.com
                            • Q:

                              Trying to decide which primer to get. I'm 62 w/few lines & wrinkles & a few dry spots that other high end primers didn't help.
                              Asked on 6/21/2014 by Donna from North Carolina

                              1 answer

                              • Staff Reviewer

                                A:

                                We absolutely recommend using No. 50 Serum Anti-aging Collagen Veil Primer! This is a multi-tasking, hydrating primer and serum in one that is infused with more than 50 beneficial ingredients, including hydrating anti-aging peptides, collagen, niacin, essential lipid-rich oils, vitamins, extracts and botanicals to nurture your skin and lock in moisture as it prepares it for flawless makeup application.

                                It is clinically proven to increase hydration in the skin, using clinical instrumentation measurements. In just 10 days, it is clinically proven to reduce the appearance of pores, fine lines and brighten your skin.

                                Answered on 6/25/2014 by Staff Expert from ULTA.com
                            • Q:

                              Can you use this with the It powder foundation?
                              Asked on 6/1/2014 by Chazelle from United States

                              1 answer

                              • Staff Reviewer

                                A:

                                Absolutely! Apply this product prior to Celebration Foundation to ensure smooth, even foundation application and to extend your foundation's wear.

                                Answered on 6/2/2014 by Staff Expert from ULTA.com
                            • Q:

                              Why the Snail Secretion as an ingredient? What purpose does it serve?
                              Asked on 6/1/2014 by Bonehead

                              1 answer

                              • Staff Reviewer

                                A:

                                Snail secretion filtrate is a cutting edge ingredient typically found exclusively in high end skincare products. Not to worry, the snails are not harmed in this process, and this ingredient is absolutely not harmful to product users, either! The secretion is simply collected off of leaves as snails glide across them! It can help increase your skin’s hydration, and after 10 days of use women felt that their skin was smoother, softer, and they saw a reduction in the appearance of wrinkles.

                                Answered on 6/2/2014 by Staff Expert from ULTA.com
                            • Q:

                              Is this product better than Feel The Moment Anti-Aging Ultra Hydrating Sensory Awakening Primer Serum. Which one is the best?
                              Asked on 5/21/2014 by Krissy from state college, pa

                              1 answer

                              • Staff Reviewer

                                A:

                                From IT Cosmetics:

                                "Hi! Thank you for your question and for being an IT Girl!!!

                                Both of our primers are amazing. They each stand alone to treat and prime your skin. Many of the IT Girls tell us that they use them on different days for different reasons.

                                No 50 Primer – this is a great every day primer. With the more than 50 key ingredients, your skin will be supple and luminous all day while being treated by the best anti-aging powerhouse ingredients.

                                Feel the Moment Spa Primer – this is the go-to primer when your skin needs that extra moisture and your spirit needs that extra boost. You get the benefit of aromatherapy from the orange peel oil, lavender oil, and eucalyptus while your skin is deeply hydrated. In fact, in a clinical study after 10 minutes of wear, 88% of subjects showed a clinically measured increase in skin hydration. (This is an approved claim.)

                                Our products are all formulated to work together but when it comes to primer, you can really choose either each day, depending on your skin. (Some of us use one under our makeup and the other at night because they make our skin feel so good and we know they are doing great things for our skin!)

                                XOXO The IT Team"

                                Answered on 5/21/2014 by Staff Expert from ULTA.com
                            • Q:

                              Does this product help reduce the look of pores? I have huge pores on my cheeks
                              Asked on 5/7/2014 by pzulette from Uniontown, PA

                              1 answer

                              • Staff Reviewer

                                A:

                                Yes, No. 50 prepares your skin for make-up application all while defusing the appearance of visible pores and without settling into lines and wrinkles.

                                Answered on 5/7/2014 by Staff Expert from ULTA.com
                            • Q:

                              Is this product suitable for oily skin?
                              Asked on 5/2/2014 by asiangal

                              1 answer

                              • Staff Reviewer

                                A:

                                Yes, this product is suitable for all skin types, including oily skin. The oils that are in this formula are all botanically-derived oils that help to moisturize and provide an amazing, refreshing scent to the product!

                                Answered on 5/2/2014 by Staff Expert from ULTA.com
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