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It CosmeticsNo. 50 Serum Anti-aging Collagen Veil Primer
It Cosmetics

No. 50 Serum Anti-aging Collagen Veil Primer

Item #: 2264079

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Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
It CosmeticsNo. 50 Serum Anti-aging Collagen Veil Primer
 
4.3

(based on 89 reviews)

89%

of respondents would recommend this to a friend.

Pros

  • Easy to apply (68)
  • Lightweight (60)
  • Smooth (60)
  • Blends well (32)
  • Long lasting (28)

Cons

  • Doesn't work (5)
  • Causes breakouts (3)
  • Irritates skin (3)

Best Uses

  • Everyday (50)
  • All skin types (28)
  • Sensitive skin (27)
  • Going out (12)
  • Travel (8)
    • Reviewer Profile:
    • Natural style (45), Classic style (34), Trendy style (3)
    • Skin Tone:
    • Medium (42), Fair (39)

Reviewed by 89 customers

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Displaying reviews 1-10

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5.0

It works

By April

from Visalia CA

About Me Classic Style

Verified Buyer

Pros

  • Easy To Apply
  • Smooth

Cons

    Best Uses

    • Everyday
    • Going Out
    • Sparingly

    Comments about It Cosmetics No. 50 Serum Anti-aging Collagen Veil Primer:

    Due to the cost I am not using everyday only when really applying all makeup to leave house. I like & need the hydration it gives.

    • Skin Tone:
    • Medium
     
    5.0

    Nice, smooth

    By Stella

    from DeKalb, IL

    About Me Natural Style

    Verified Buyer

    Pros

    • Easy To Apply
    • Lightweight
    • Smooth

    Cons

      Best Uses

        Comments about It Cosmetics No. 50 Serum Anti-aging Collagen Veil Primer:

        I use it as a primer each morning

        • Skin Tone:
        • Medium

        (1 of 1 customers found this review helpful)

         
        5.0

        leaves skin feeling smooth

        By sarca

        from Fremont

        About Me Classic Style

        Verified Buyer

        Pros

        • Easy To Apply
        • Lightweight
        • Long Lasting
        • Makes skin soft
        • NON GREASY
        • Smooth

        Cons

          Best Uses

          • Dry Skin

          Comments about It Cosmetics No. 50 Serum Anti-aging Collagen Veil Primer:

          I use this under my foundation as a primer as well as moisterizer. I also put it on my face & neck area at night. Have yet to find a moisturizer that works, as well.

          • Skin Tone:
          • Fair

          (0 of 1 customers found this review helpful)

           
          5.0

          Love it!

          By Happy Customer

          from Lakewood, CO

          About Me Classic Style

          Verified Buyer

          Pros

          • Easy To Apply
          • Lightweight
          • Smooth

          Cons

            Best Uses

            • All Skin Types
            • Everyday

            Comments about It Cosmetics No. 50 Serum Anti-aging Collagen Veil Primer:

            I love this product. I use it after a serum and it makes my skin feel soooo smooth. Vow to always use as it is one of my favorite skin care products.

            • Skin Tone:
            • Medium

            (0 of 1 customers found this review helpful)

             
            4.0

            Love it

            By JennieG

            from Mansfield, Texas

            About Me Classic Style

            Verified Buyer

            Pros

            • Comfortable On Dry Areas
            • Easy To Apply
            • Felt Invisible
            • Great On Oily Areas
            • Lightweight
            • Long Lasting
            • Natural Looking
            • Noncomedogenic
            • Smooth

            Cons

            • None I've Seen

            Best Uses

            • All Skin Types
            • Sensitive Skin
            • Under Makeup Alone

            Comments about It Cosmetics No. 50 Serum Anti-aging Collagen Veil Primer:

            This product is the first make-up primer I've used ( and I've tried dozens!) that not only does what it says by helping your make-up last, but has real ski care benefits as well.

            • Skin Tone:
            • Deep

            (0 of 1 customers found this review helpful)

             
            5.0

            Great Product!

            By Makeup Junkie

            from Hope, Ar

            About Me Classic Style

            Verified Buyer

            Pros

            • Easy To Apply
            • Easy To Take-off
            • Lightweight
            • Smooth

            Cons

              Best Uses

                Comments about It Cosmetics No. 50 Serum Anti-aging Collagen Veil Primer:

                I couldn't decide between one of two products, I'm so glad I choose this one. And it smells great!

                • Skin Tone:
                • Fair

                (0 of 1 customers found this review helpful)

                 
                5.0

                Great new product for me.

                By Judyte

                from Greenville,SC

                About Me Classic Style

                Verified Buyer

                Pros

                • Easy To Apply
                • Lightweight
                • Smooth

                Cons

                  Best Uses

                  • Everyday

                  Comments about It Cosmetics No. 50 Serum Anti-aging Collagen Veil Primer:

                  I believe I can see a difference in my skin and esp wrinkles in only 4 weeks.

                  • Skin Tone:
                  • Medium

                  (0 of 2 customers found this review helpful)

                   
                  3.0

                  Nice primer

                  By Crystal

                  from Gettysburg, PA

                  Verified Buyer

                  Pros

                  • Easy To Apply
                  • Lightweight
                  • Smooth

                  Cons

                    Best Uses

                    • Everyday
                    • Going Out
                    • Sensitive Skin

                    Comments about It Cosmetics No. 50 Serum Anti-aging Collagen Veil Primer:

                    Easy to apply. I use this under my IT bb concealer to help minimize my pores. Not about value for money. I need to see how long this bottle lasts.

                    • Skin Tone:
                    • Fair

                    (1 of 1 customers found this review helpful)

                     
                    5.0

                    I would pay double for this

                    By sewlazy

                    from Fort Gratiot, Mi

                    About Me Natural Style

                    Verified Buyer

                    Pros

                    • Easy To Apply
                    • Smooth

                    Cons

                      Best Uses

                      • Sensitive Skin

                      Comments about It Cosmetics No. 50 Serum Anti-aging Collagen Veil Primer:

                      Once I reached 60 I started getting dry patches all over my face. Prescriptions didn't help. I bought this product because my foundation couldn't hide these patches any longer. Imagine my delight when the patches started decreasing in size and depth. I now also use this at night after cleansing and my patches are almost gone. Love it

                      • Skin Tone:
                      • Fair

                      (1 of 1 customers found this review helpful)

                       
                      5.0

                      Best ever

                      By Cook

                      from Bonita springs

                      About Me Classic Style

                      Verified Buyer

                      Pros

                      • Blends Well
                      • Easy To Apply
                      • Good Pigmentation
                      • Lightweight
                      • Long Lasting
                      • Natural Looking
                      • Noncomedogenic
                      • Smooth

                      Cons

                        Best Uses

                        • All Skin Types

                        Comments about It Cosmetics No. 50 Serum Anti-aging Collagen Veil Primer:

                        I got my daughter started and I has improved her skin.

                        • Skin Tone:
                        • Medium

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                        Q&A

                        Product Q&A

                        Do you have questions about this product?

                        Get answers from in-house experts.

                        34 Questions | 34 Answers
                        Displaying questions 1-10Previous | Next »
                        • Q:

                          Does this product have any color to it?
                          Asked on 5/19/2015 by Lulu from Matthews, NC

                          1 answer

                          • Brand Expert

                            A:

                            Hi
                            thank you for your question! This does not have any color to it and is just used as a moisturizing base for your foundation!
                            XOXO

                            Answered on 5/20/2015 by Brand Expert from IT Cosmetics
                        • Q:

                          How would I use this in conjunction with the feel the moment serum?
                          Asked on 5/8/2015 by Arizona2012

                          1 answer

                          • Brand Expert

                            A:

                            Hi!
                            Thank you for your question! We are more than happy to help you with this today! Both of our primers are amazing. They each stand alone to treat and prime your skin. Many of the IT Girls tell us that they use them on different days for different reasons.

                            · No 50 Primer – this is a great every day primer. With the more than 50 key ingredients, your skin will be supple and luminous all day while being treated by the best anti-aging powerhouse ingredients.
                            · Feel the Moment Spa Primer – this is the go-to primer when your skin needs that extra moisture and your spirit needs that extra boost. You get the benefit of aromatherapy from the orange peel oil, lavender oil, and eucalyptus while your skin is deeply hydrated. In fact, in a clinical study after 10 minutes of wear, 88% of subjects showed a clinically measured increase in skin hydration.

                            Our products are all formulated to work together but when it comes to primer, you can really choose either each day, depending on your skin. (Some of us use one under our makeup and the other at night because they make our skin feel so good and we know they are doing great things for our skin!)
                            We hope this helps!
                            XOXO

                            Answered on 5/8/2015 by Brand Expert from IT Cosmetics
                        • Q:

                          Would I put sunscreen on before or after this serum?
                          Asked on 4/7/2015 by Jamie from Los angeles

                          1 answer

                          • Brand Expert

                            A:

                            Hi!
                            thank you for your question!! You would apply the sun screen and then this over the top!
                            XOXO

                            Answered on 4/7/2015 by Brand Expert from IT Cosmetics
                        • Q:

                          I have sensitive skin and I break out from a lot of different products. Can I use this product?
                          Asked on 3/26/2015 by Sissy from San Jose, CA

                          1 answer

                          • Brand Expert

                            A:

                            Hi!!
                            thank you for your question!! While all of our products are made with good for you ingredients, if you do have sensitive skin and break out we recommend you taking the list of ingredients to your doctor before using anything new!
                            XOXO

                            Answered on 3/27/2015 by Brand Expert from IT Cosmetics
                        • Q:

                          Hello i have realy oily skin can i use this on my skin type and dry paches
                          Asked on 2/21/2015 by carmelita from la

                          1 answer

                          • Brand Expert

                            A:

                            Hi!! Thank you for your question!!! We would absolutely recommend using this with oily skin - it is great to help cover up any dryness!
                            XOXO

                            Answered on 2/24/2015 by Brand Expert from IT Cosmetics
                        • Q:

                          if I use an acne fighting astringent before I use this, will the salicylic acid or whatever else like alcohols in the astringent weaken the potency of the vitamins and collagen?
                          Asked on 1/25/2015 by Julielynn from US

                          1 answer

                          • Brand Expert

                            A:

                            Hi!
                            Thank you for your question!! You will still get the benefits of the vitamins and collagen! XOXO

                            Answered on 1/27/2015 by Brand Expert from IT Cosmetics
                        • Q:

                          can I use this product in place of a moisturizer since I moisturize at night? or would it work better with a moisturizer. I have combination skin so too much moisture can make me break out
                          Asked on 1/10/2015 by JulieLynn from US

                          1 answer

                          • Brand Expert

                            A:

                            Hi!!

                            You can absolutely use this as a moisturizer!!! Includes 10 essential oils and butters, 10 nourishing botanicals, 30 fruit and plant-based extracts plus powerful Antioxidants and vitamins including Vitamins A, B5, brightening C & E! Peptides, Hydrolyzed Collagen, Silk and Niacin all work together for you all daylong, while Hyaluronic Acid provides a healthy drink of hydration your skin. Aloe, Jojoba, Licorice Root, Chamomile and Colloidal Oatmeal, just to name a few, offer a load of benefits including soothing and comforting your skin. Powerful Antioxidants work to ward off free radicals and protect your skin from the environment to aid in the prevention of premature aging, keeping your skin luminous, supple and healthy looking! XOXO

                            Answered on 1/12/2015 by Brand Expert from IT Cosmetics
                        • Q:

                          I am 34, almost 35. My skin is fairly "normal" in terms of dryness/oiliness. I currently use and love the Celebration Illumination Foundation and am simply looking for a good primer/moisturizer to use under my foundation to ensure I am betting the maximum benefits of the wonderful foundation. Would this primer suit my needs? If not, what IT product would you recommend?
                          Asked on 1/5/2015 by Kara

                          1 answer

                          • Brand Expert

                            A:

                            Hi!!! thank you for your question!!!! This would be great for your needs!!! · No 50 Primer – this is a great every day primer. With the more than 50 key ingredients, your skin will be supple and luminous all day while being treated by the best anti-aging powerhouse ingredients.
                            XOXO
                            Hope

                            Answered on 1/8/2015 by Brand Expert from IT Cosmetics
                        • Q:

                          Does this work as a primer for eyeshadow as well?
                          Asked on 12/14/2014 by springhen from nj

                          1 answer

                          • Brand Expert

                            A:

                            Hi!!! thank you for your question!!!! This is only used for a primer for foundation!! For a Eye Primer we have Bye Bye Lid Lines!!! XOXO

                            Answered on 12/15/2014 by Brand Expert from IT Cosmetics
                        • Q:

                          Can you use this product on your décolleté (neck, upper chest) area? If not, can you recommend another product from your line for this area?
                          Asked on 9/14/2014 by Lorraine from Freeland, MD

                          1 answer

                          • Staff Reviewer

                            A:

                            Yes, you can absolutely apply No. 50 Serum to your decollete, and we recommend it, since it is formulated with such advanced anti-aging ingredients!

                            Answered on 9/16/2014 by Staff Expert from ULTA.com
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