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It Cosmetics No. 50 Serum Anti-Aging Collagen Veil Primer

It Cosmetics

No. 50 Serum Anti-Aging Collagen Veil Primer

Item #: 2264079 Size: 1.0 oz

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Why did IT Cosmetics create this product: To finally give women an ultra-hydrating dual-purpose oil blend serum that treats skin as it prepares it for makeup. IT Cosmetics worked with plastic surgeons to develop an anti-aging Serum Primer that is a true scientific breakthrough. It's packed with 50 anti-aging ingredients that treats skin as it primes and works on all ages! IT Cosmetics creator could never find a face primer that truly reduces the appearance of visible wrinkles and dryness and No. 50 Serum Anti-Aging Collagen Veil Primer does!

What is it: A true beauty breakthrough, No. 50 Serum Anti-Aging Collagen Veil Primer is a multi-tasking luxe concentrated hydrating primer and serum in one, infused in with more than 50 beneficial ingredients, including hydrating anti-aging peptides, collagen, niacin, essential lipid-rich oils, vitamins, extracts and botanicals to nurture your skin and lock in moisture as it prepares it for flawless makeup application. Plus the innovative formula is quickly absorbed to hydrate your skin without the greasy feel of typical primers. No. 50 also prepares your skin for make-up application all while defusing the appearance of visible pores and without settling into lines and wrinkles. Your skin will be pampered with a softening, smoothing, long-lasting barrier for the most flawless makeup application that will bring you joy when you feel your skin!

Who is it for: Anyone who wants the power to achieve your most beautiful skin ever! Anyone who wants the anti-aging benefits of more than 50 beneficial ingredients, including hydrating anti-aging peptides, collagen, niacin, essential lipid-rich oils, vitamins, extracts and botanicals. Anyone who wants to instantly prime and protect their skin. Anyone who wants to diffuse the look of lines and wrinkles on the face, and achieve a more radiant looking, flawless and supple complexion.

Why is it different: Developed with leading plastic surgeons, No. 50 Serum Anti-Aging Collagen Veil Primer is a breakthrough in primer technology. The "50" in the product's name refers to the formula's more than 50 key ingredients, which include 10 essential oils and butters, 10 nourishing botanicals, 30 fruit and plant-based extracts plus powerful anti-oxidants and vitamins including vitamins A, B5, brightening C & E! Peptides, hydrolyzed collagen, silk and niacin all work together for you all day long, while hyaluronic acid provides a healthy drink of hydration your skin. Plus ingredients such as aloe, jojoba, licorice root, chamomile and colloidal oatmeal, just to name a few, offer a load of benefits including soothing and comforting your skin. Powerful anti-oxidants work to ward off free radicals and protect your skin from the environment to aid in the prevention of premature aging, keeping your skin luminous, supple and healthy looking! Paraben-free, talc free, sulfate free, cruelty free.
Apply No. 50 Serum Collagen Veil Anti-Aging Primer with clean fingertips onto clean skin, or over moisturizer, before makeup application. Use either the pump or dropper, both are included. A small amount is sufficient for your entire face, neck and under eye area. Wait a few moments for the serum to dry before applying foundation. Can also be worn as a daily moisturizer, or over the top of your night creams to maximize their results while you sleep!

Beauty tips: Use No. 50 Serum Anti-Aging Collagen Veil Primer over your night time beauty regime to keep the skin loving ingredients working round the clock!
Water, Cyclopentasiloxane, Cyclotetrasiloxane, Dimethicone, Vinyl Dimethicone/Methicone Silsesquioxane Crosspolymer, Isododecane, Glycerin, Hexyl Laurate, Cyclohexasiloxane, Ozokerite, PEG-10 Dimethicone, Dimethicone/Vinyl Dimethicone Crosspolymer, Petrolatum, Sodium Chloride, Caprylyl Methicone, Cetyl PEG/PPG-10/1 Dimethicone, Polyglyceryl-4 Isostearate, Polysilicone-11, Titanium Dioxide, Caprylyl Glycol, Ethylhexylglycerin, Sorbitan Olivate, 1,2-Hexanediol, Butylene Glycol, Disodium EDTA, Propylene Glycol, Vitis Vinifera (Grape) Seed Oil, Ubiquinone, Squalane, Simmondsia Chinensis (Jojoba) Seed Oil, Sea Water, Punica Granatum Seed Oil, Persea Gratissima (Avocado) Oil, Orbignya Oleifera Seed Oil, Niacinamide, Mangifera Indica (Mango) Seed Butter, Coffea Arabica (Coffee) Seed Extract, Citrus Grandis (Grapefruit) Peel Oil, Caffeine, Argania Spinosa Kernel Oil, Arbutin, Adenosine, Anthemis Nobilis Flower Water, Lactobacillus/Honeysuckle Flower/Licorice Root/Morus Alba Root/Pueraria Lobata Root/Schizandra Chinensis Fruit/Scutellaria Baicalensis Root/Sophora Japonica Flower Extract Ferment Filtrate, Illite, Mica, Betula Platyphylla Japonica Juice, Perfluorohexane, Hibiscus Sabdariffa Flower Extract, Caviar Extract, Snail Secretion Filtrate, Olea Europaea (Olive) Leaf Extract, Cucumis Sativus (Cucumber) Fruit Extract, Cholesteryl Isostearate, Camellia Sinensis Leaf Extract, Chrysanthemum Indicum Flower Extract, Cholesteryl Nonanoate, Cholesteryl Chloride, Alcohol, Arnica Montana Flower Extract, Alchemilla Vulgaris Extract, Ananas sativus (pineapple) fruit Extract, Actinidia Chinensis (Kiwi) Fruit Extract, Pueraria Lobata Root Extract, Perfluorodecalin, Morus Alba Fruit Extract, Magnolia Kobus Bark Extract, Glycine Soja (Soybean) Sprout Extract, Diospyros Kaki Leaf Extract, Cinnamomum Cassia Bark Extract, Artemisia princeps Leaf Extract, Pentafluoropropane, Curcuma Longa (Turmeric) Root Extract, Achillea Millefolium Extract, Steareth-20, Marrubium Vulgare Extract, Phenoxyethanol, Gentiana Lutea Root Extract, Artemisia Absinthium Extract, Hydrogenated Lecithin, Veronica Officinalis Extract, Primula Veris Extract, Mentha Piperita (Peppermint) Leaf Extract, Melissa Officinalis Leaf Extract, Malva Sylvestris (Mallow) Extract, Hydrolyzed Hyaluronic Acid, Colloidal Oatmeal, Hydrolyzed Silk, Citric Acid, Potassium sorbate, Silica, Fish Extract, BHT, Sodium Benzoate, Algae Extract, Aloe Barbadensis Leaf Extract, N-Hydroxysuccinimide, Hydrolyzed Collagen, Caprylhydroxamic Acid, Mussel Extract, Tocopherol, Thiamine HCl, Riboflavin, Retinyl Palmitate, Pantothenic Acid, Palmitoyl Oligopeptide, Niacin, Folic Acid, Chrysin, Carnitine HCl, Biotin, Ascorbic Acid, Palmitoyl Tetrapeptide-7,Chlorhexidine digluconate. May Contain: Red 7 Lake (CI 15850:1).

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Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
It CosmeticsNo. 50 Serum Anti-Aging Collagen Veil Primer
 
4.5

(based on 326 reviews)

92%

of respondents would recommend this to a friend.

Pros

  • Easy to apply (266)
  • Lightweight (246)
  • Smooth (238)
  • Long lasting (135)
  • Blends well (131)

Cons

  • Doesn't work (14)
  • Doesn't stay on (6)
  • Irritates skin (6)
  • Causes breakouts (4)
  • Poor coverage (4)

Best Uses

  • Everyday (206)
  • All skin types (137)
  • Sensitive skin (109)
  • Going out (53)
  • Travel (48)
    • Reviewer Profile:
    • Natural style (144), Classic style (128), Trendy style (23)
    • Skin Tone:
    • Medium (157), Fair (143), Deep (4)

Reviewed by 326 customers

Displaying reviews 1-10

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5.0

Soft feeling Primer that's a serum too!

By Marly51

from Martinez, CA

About Me Trendy Style

Verified Buyer

Pros

  • Blends Well
  • Easy To Apply
  • Easy To Take-off
  • Good Pigmentation
  • Lightweight
  • Long Lasting
  • Smooth

Cons

    Best Uses

    • All Skin Types
    • Everyday

    Comments about It Cosmetics No. 50 Serum Anti-Aging Collagen Veil Primer:

    Blend the serum with your liquid makeup. Then use a complexion brush. The look is very natural and not heavy.

    • Skin Tone:
    • Fair
     
    5.0

    I will buy this Forney

    By Suzi Q

    from Sacramento

    About Me Natural Style

    Verified Buyer

    Pros

    • Blends Well
    • Easy To Apply
    • Easy To Take-off
    • I love the smell, and 50spf is awesome
    • Lightweight
    • Long Lasting
    • Natural Looking
    • Noncomedogenic
    • Smooth

    Cons

      Best Uses

      • All Skin Types
      • Everyday
      • Going Out
      • Sensitive Skin
      • Travel

      Comments about It Cosmetics No. 50 Serum Anti-Aging Collagen Veil Primer:

      It goes on under makeup, but l use it even without foundation, it makes my face feel so soft and smooth.

      • Skin Tone:
      • Fair
       
      4.0

      Feels wonderful!

      By Melissa

      from Marshall, TX

      About Me Classic Style

      Verified Buyer

      Pros

      • Easy To Apply
      • Lightweight
      • Long Lasting
      • Smooth

      Cons

        Best Uses

        • Everyday

        Comments about It Cosmetics No. 50 Serum Anti-Aging Collagen Veil Primer:

        "It Cosmetics" No 50 Serum Anti-aging Collagen Veil Primer feels wonderful on my skin! Allows for easy foundation application. Make-up stays on all day. Helps minimize wrinkles and pores.

        • Skin Tone:
        • Deep
         
        5.0

        WONDERFUL!!!!!

        By Jackie

        from Palm Coast and St. Augustine, Florida

        About Me Classic Style

        Verified Buyer

        Pros

        • Easy To Apply
        • Easy To Take-off
        • Lightweight
        • Long Lasting
        • Noncomedogenic
        • Non-greasy
        • Smooth
        • Soaks in immediately

        Cons

          Best Uses

          • All Skin Types
          • Everyday
          • Going Out
          • Sensitive Skin
          • Travel

          Comments about It Cosmetics No. 50 Serum Anti-Aging Collagen Veil Primer:

          Love this product. Wish I had used it earlier instead of wasting time and money on other brands.

          • Skin Tone:
          • Medium
           
          5.0

          Excellent, highly recommend it

          By KT

          from Missouri

          About Me Natural Style

          Verified Buyer

          Pros

          • Easy To Apply
          • Lightweight
          • Long Lasting

          Cons

            Best Uses

            • All Skin Types

            Comments about It Cosmetics No. 50 Serum Anti-Aging Collagen Veil Primer:

            Helps foundation go on smoothly and stay on all day

            • Skin Tone:
            • Fair
             
            5.0

            Best primer EVER!!

            By Miskat

            from Twin Falls Idaho

            About Me Classic Style

            Verified Buyer

            Pros

            • Blends Well
            • Easy To Apply
            • Easy To Take-off
            • Good Pigmentation
            • Lightweight
            • Long Lasting
            • Natural Looking
            • Noncomedogenic
            • Smooth

            Cons

              Best Uses

              • All Skin Types
              • Everyday
              • Going Out
              • Sensitive Skin
              • Travel

              Comments about It Cosmetics No. 50 Serum Anti-Aging Collagen Veil Primer:

              I'm 41 and my skin just isn't what it was at 21. But since I've started using this primer my skin looks SOOO much fresher and more radiant than usual!!

              • Skin Tone:
              • Fair
               
              5.0

              Yes, I would buy this again.

              By Kiwi

              from La Crosse, WI

              About Me Natural Style

              Verified Buyer

              Pros

              • Easy To Apply
              • Easy To Take-off
              • Lightweight
              • Noncomedogenic
              • Smooth

              Cons

                Best Uses

                • All Skin Types
                • Sensitive Skin

                Comments about It Cosmetics No. 50 Serum Anti-Aging Collagen Veil Primer:

                I have acne prone skin and this has worked really well for me to hydrate my skin as my acne treatment dries my skin out so much. If I use this and a moisturizer my skin will feel a little greasy so I've just used one or the other. Smells WONDERFUL!!!

                • Skin Tone:
                • Fair
                 
                1.0

                Not worth it

                By 4tucson

                from Tucson

                About Me Natural Style

                Verified Buyer

                Pros

                  Cons

                  • Doesn't Stay On
                  • Irritates Skin
                  • Poor Coverage

                  Best Uses

                  • Sensitive Skin

                  Comments about It Cosmetics No. 50 Serum Anti-Aging Collagen Veil Primer:

                  I had to return it. It was to drying for me.

                  • Skin Tone:
                  • Fair
                   
                  5.0

                  I will definitely keep buying this!

                  By Gabriela

                  from Orange County, CA

                  About Me Natural Style

                  Verified Buyer

                  Pros

                  • Blends Well
                  • Easy To Apply
                  • Lightweight
                  • Long Lasting

                  Cons

                    Best Uses

                    • Everyday
                    • Going Out
                    • Sensitive Skin
                    • Travel

                    Comments about It Cosmetics No. 50 Serum Anti-Aging Collagen Veil Primer:

                    I love this primer it's super light weight but definitely evens out my skin tone and texture!

                    • Skin Tone:
                    • Medium
                     
                    4.0

                    Great Product

                    By Patty

                    from AZ

                    About Me Natural Style

                    Verified Buyer

                    Pros

                    • Blends Well
                    • Easy To Apply
                    • Easy To Take-off
                    • Good Pigmentation
                    • Lightweight
                    • Long Lasting
                    • Natural Looking
                    • Noncomedogenic
                    • Smooth

                    Cons

                      Best Uses

                      • All Skin Types
                      • Everyday
                      • Going Out
                      • Sensitive Skin
                      • Travel

                      Comments about It Cosmetics No. 50 Serum Anti-Aging Collagen Veil Primer:

                      Great product, goes on smoothly under makeup and makes your makeup look so natural.

                      • Skin Tone:
                      • Medium

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                      Q&A

                      Product Q&A

                      Do you have questions about this product?

                      Get answers from in-house experts.

                      61 Questions | 61 Answers
                      Displaying questions 1-10Previous | Next »
                      • Q:

                        does this primer leave your face stickey? I have a problem with primers leaving a stickey feeling causing my foundation to cake on my face. thanks
                        Asked on 4/15/2016 by maemae from richland, ms

                        1 answer

                        • Brand Expert

                          A:

                          Great question! This is an amazing primer that is also very moisturizing and light so it does not leave that sticky felling.
                          We do recommend that you let it dry down into your skin for 1-2 minutes before applying your foundation.
                          XOXO

                          Answered on 4/15/2016 by Brand Expert from IT Cosmetics
                      • Q:

                        Does this product contain phythlates or any other harsh chemical ingredients.
                        Asked on 4/10/2016 by none from new york

                        1 answer

                        • Brand Expert

                          A:

                          Hi!
                          Our products are all made with good for you skin loving ingredients and no harsh chemicals.
                          XOXO

                          Answered on 4/11/2016 by Brand Expert from IT Cosmetics
                      • Q:

                        What is the difference between this 50 and the regular it serum primer
                        Asked on 4/10/2016 by Beauty girl from San Antonio texas

                        1 answer

                        • Brand Expert

                          A:

                          We are more than happy to help you with this today! Both of our primers are amazing. They each stand alone to treat and prime your skin. Many of the IT Girls tell us that they use them on different days for different reasons.

                          · No 50 Primer – this is a great every day primer. With the more than 50 key ingredients, your skin will be supple and luminous all day while being treated by the best anti-aging powerhouse ingredients.
                          · Feel the Moment Spa Primer – this is the go-to primer when your skin needs that extra moisture and your spirit needs that extra boost. You get the benefit of aromatherapy from the orange peel oil, lavender oil, and eucalyptus while your skin is deeply hydrated. In fact, in a clinical study after 10 minutes of wear, 88% of subjects showed a clinically measured increase in skin hydration.

                          Our products are all formulated to work together but when it comes to primer, you can really choose either each day, depending on your skin. (Some of us use one under our makeup and the other at night because they make our skin feel so good and we know they are doing great things for our skin!)
                          We hope this helps!
                          XOXO

                          Answered on 4/11/2016 by Brand Expert from IT Cosmetics
                      • Q:

                        I have dry, sensitive skin but I'm acne prone. Most primers with Silicone breaks me out - will this break me out or will this be good for my skin?
                        Asked on 3/18/2016 by Jess from Upper Marlboro, Md

                        1 answer

                        • Brand Expert

                          A:

                          Hi
                          We are happy to hear that you are interested in this! While are products are not known to cause breakouts and are good for those with sensitive skin in this case we recommend that you contact your doctor as to if you should be using!
                          XOOX

                          Answered on 3/18/2016 by Brand Expert from IT Cosmetics
                      • Q:

                        Do u put sunscreen on top of this or under it
                        Asked on 3/15/2016 by Jules from Chicago il

                        1 answer

                        • Brand Expert

                          A:

                          Great question!
                          We would recommend using the sunscreen and then the primer!
                          XOXO

                          Answered on 3/16/2016 by Brand Expert from IT Cosmetics
                      • Q:

                        I'm only 21, is it okay for me too apply this anti aging product. I don't have wrinkles but I do worry about my pores.
                        Asked on 3/12/2016 by Stephanie from Victorville, California

                        1 answer

                        • Brand Expert

                          A:

                          Absolutely! It is never to early to start protecting and helping your skin!
                          XOXO

                          Answered on 3/14/2016 by Brand Expert from IT Cosmetics
                      • Q:

                        Do I apply this first then my sunscreen or vice versa
                        Asked on 3/11/2016 by Ahilger74 from Lena, LA

                        1 answer

                        • Brand Expert

                          A:

                          Great question! You would apply this and then the sunscreen!
                          XOXO

                          Answered on 3/14/2016 by Brand Expert from IT Cosmetics
                      • Q:

                        Does the #50 primer improve makeup longevity or is it mainly for smoothing out the skin & prepping it for makuep. I have tried a million primers & none of them help my makeup last longer.
                        Asked on 3/10/2016 by MakeUpDumbAss from Missouri

                        1 answer

                        • Brand Expert

                          A:

                          Great Question! The No 50 is an amazing primer that does help to improve the longevity of the makeup. You can also use a setting powder like our bye bye pores as the final step in your makeup as a way to help set the makeup and make it last longer.
                          XOXO

                          Answered on 3/11/2016 by Brand Expert from IT Cosmetics
                      • Q:

                        Hi!
                        I noticed that this product is great for oily skin however, I'm only 18 at the moment so fine lines and wrinkles aren't my primary concern; my acne is. I break out very easily, mostly on my cheeks and chins and I was wondering if this product would be best for me. I use It Cosmetics liquid CC Foundation, bronzer and, Bye Bye Finishing powder and was hoping to keep all my skin products as the same brand.
                        Asked on 3/8/2016 by Ash

                        1 answer

                        • Brand Expert

                          A:

                          We are so happy to hear that you are such an IT girl. The No 50 primer is great for those with sensitive skin and the anti aging ingredients will not be bad for your skin.

                          We recommend using either this or our new confidence in a cream moisturizer.

                          They are both amazing and you can't go wrong with either one.
                          XOXO

                          Answered on 3/9/2016 by Brand Expert from IT Cosmetics
                      • Q:

                        I'm looking for a hydrating moisturizer and an associate at the store told me about this. If I just need a moisturizer/primer, will either one of these (the serum and this product) work about the same or is one better for that than the other? Hoping my questions makes sense!
                        Asked on 3/5/2016 by Monica from Savannah

                        1 answer

                        • Brand Expert

                          A:

                          IT makes total sense! We would recommend the No 50 primer as the best choice. However we have just recently laughed our confidence in a cream first every moisturizer.
                          Perfect for all skin types, even the most sensitive, Confidence in a Cream™ deeply hydrates, restores radiance and reduces the look of pores, uneven texture and discoloration. Proprietary Anti-Aging Armour Regenerative Concentrate™ is activated upon contact to immerse your skin in moisture for powerful results that you'll see instantly, and more dramatic results over time. XOXO

                          Answered on 3/8/2016 by Brand Expert from IT Cosmetics
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