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It CosmeticsNo. 50 Serum Anti-aging Collagen Veil Primer
It Cosmetics

No. 50 Serum Anti-aging Collagen Veil Primer

Item #: 2264079

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Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
It CosmeticsNo. 50 Serum Anti-aging Collagen Veil Primer
 
4.5

(based on 35 reviews)

94%

of respondents would recommend this to a friend.

Pros

  • Easy to apply (26)
  • Lightweight (24)
  • Smooth (23)
  • Blends well (14)
  • Long lasting (11)

Cons

    Best Uses

    • Everyday (26)
    • All skin types (13)
    • Sensitive skin (12)
    • Going out (6)
    • Travel (4)
      • Reviewer Profile:
      • Natural style (15), Classic style (14), Trendy style (3)
      • Skin Tone:
      • Medium (20), Fair (12)

    Reviewed by 35 customers

    Sort by

    Displaying reviews 1-10

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    5.0

    For perfect looking skin

    By Kim the dog mom

    from NC

    About Me Classic Style

    Verified Buyer

    Pros

    • Easy To Apply
    • Lightweight
    • Smooth

    Cons

      Best Uses

      • Everyday

      Comments about It Cosmetics No. 50 Serum Anti-aging Collagen Veil Primer:

      Makes make-up flawless

      • Skin Tone:
      • Medium
       
      5.0

      It's worth the money!!

      By Hot T. Molly

      from Indiana

      About Me Natural Style

      Verified Buyer

      Pros

      • Easy To Apply

      Cons

        Best Uses

        • Everyday

        Comments about It Cosmetics No. 50 Serum Anti-aging Collagen Veil Primer:

        Paid big $$ because I love it!!!!

        • Skin Tone:
        • Medium
         
        5.0

        I love this stuff!

        By Mamayenyen

        from Columbia, SC

        About Me Natural Style

        Verified Buyer

        Pros

        • Easy To Apply
        • Natural Looking
        • Smooth

        Cons

          Best Uses

          • Everyday

          Comments about It Cosmetics No. 50 Serum Anti-aging Collagen Veil Primer:

          I love the way it makes my skin feel. It smells good and fruity, but not too much

          • Skin Tone:
          • Medium
           
          4.0

          I will continue to purchase this product

          By Janice

          from wood dale il

          About Me Classic Style

          Verified Buyer

          Pros

          • Blends Well
          • Easy To Apply
          • Lightweight
          • Long Lasting
          • Natural Looking
          • Noncomedogenic
          • Smooth

          Cons

            Best Uses

            • All Skin Types
            • Everyday

            Comments about It Cosmetics No. 50 Serum Anti-aging Collagen Veil Primer:

            I use this product every morning

            • Skin Tone:
            • Medium

            (0 of 2 customers found this review helpful)

             
            1.0

            smallest bottle ever!

            By jbolleurs

            from Rexburg, ID

            About Me Classic Style

            Pros

            • Smooth

            Cons

            • Ineffective

            Best Uses

            • All Skin Types
            • Everyday

            Comments about It Cosmetics No. 50 Serum Anti-aging Collagen Veil Primer:

            I was so embarrassed that I spent good money on this product when I saw just how small the bottle is!! Honestly I can't tell a positive difference when I wear it before makeup. The only difference is that my foundation and blush don't last as long when I use it.

            • Skin Tone:
            • Medium

            (2 of 2 customers found this review helpful)

             
            5.0

            Perfect product

            By Metsgirl62

            from East Brunswick, NJ

            About Me Natural Style

            Pros

            • Blends Well
            • Easy To Apply
            • Smooth

            Cons

              Best Uses

                Comments about It Cosmetics No. 50 Serum Anti-aging Collagen Veil Primer:

                I love this product, my makeup goes on so smoothly best primer I've ever used (leaves photo finish in the dust)

                • Skin Tone:
                • Medium
                 
                5.0

                Love it! Love the smell of it too

                By Golden Fairy

                from Miami, FL

                About Me Classic Style

                Verified Buyer

                Pros

                • Blends Well
                • Easy To Apply
                • Lightweight
                • Long Lasting
                • Smooth

                Cons

                  Best Uses

                  • Everyday
                  • Going Out
                  • Sensitive Skin
                  • Travel

                  Comments about It Cosmetics No. 50 Serum Anti-aging Collagen Veil Primer:

                  I use this product in the morning before my makeup. I love how lightweight it is and the sweet scent of it.

                  • Skin Tone:
                  • Fair

                  (1 of 1 customers found this review helpful)

                   
                  5.0

                  love it!!

                  By EmiK33

                  from Detroit, Michigan

                  Comments about It Cosmetics No. 50 Serum Anti-aging Collagen Veil Primer:

                  I recently bought this when it was on sale for $20, (to try it out) and now I wish I would have bought 2 or 3!! I'm a skin care product/make up junkie, and I'm always looking for something new that makes my skin look good! I have EXTREMELY dry/sensitive skin & I haven't had one issue with irritation with this primer! I use this in the a.m. after my serum & moisturizer & before my make up. In the p.m. I put it on last after all my night treatments & moisturizer. Not only is the fruity scent yummy, but I have really noticed a change in the texture & dullness of my dry skin. I highly recommend trying this out, especially if you have sensitive or dry skin like me because so many other primers I've tried would irritate me!

                  (0 of 1 customers found this review helpful)

                   
                  4.0

                  good product

                  By hightide53

                  from Pittsburgh

                  Verified Buyer

                  Pros

                  • Goes On Easily
                  • Leaves skin smooth
                  • Matte finish
                  • Only One Pump Needed
                  • Very Good Primer

                  Cons

                    Best Uses

                    • Expensive

                    Comments about It Cosmetics No. 50 Serum Anti-aging Collagen Veil Primer:

                    I bought it on sale. Don't know if I would buy at full price.

                    (1 of 1 customers found this review helpful)

                     
                    5.0

                    No.50 Serum Ani-aging Collagen Veil prim

                    By DJ

                    from Merced,Ca

                    About Me Natural Style

                    Verified Buyer

                    Pros

                    • Blends Well
                    • Easy To Apply
                    • Lightweight
                    • Long Lasting
                    • Natural Looking
                    • Smooth

                    Cons

                      Best Uses

                      • Everyday

                      Comments about It Cosmetics No. 50 Serum Anti-aging Collagen Veil Primer:

                      I use it along with pore targeting product,make it smoother and feel better when you put it on

                      • Skin Tone:
                      • Medium

                      Displaying reviews 1-10

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                      Q&A

                      Product Q&A

                      Do you have questions about this product?

                      Get answers from in-house experts.

                      23 Questions | 23 Answers
                      Displaying questions 1-10Previous | Next »
                      • Q:

                        Do either of your serums have sunscreen protection.?
                        Asked on 8/1/2014 by New It girl from Birmingham Al

                        1 answer

                        • Staff Reviewer

                          A:

                          Neither this nor the Feel The Moment Anti-Aging Ultra Hydrating Sensory Awakening Primer Serum are formulated to provide sun protection. We recommend following application with CC Cream or CC+ Veil, which both feature SPF 50 broad spectrum sun protection.

                          Answered on 8/4/2014 by Staff Expert from ULTA.com
                      • Q:

                        Trying to decide which primer to get. I'm 62 w/few lines & wrinkles & a few dry spots that other high end primers didn't help.
                        Asked on 6/21/2014 by Donna from North Carolina

                        1 answer

                        • Staff Reviewer

                          A:

                          We absolutely recommend using No. 50 Serum Anti-aging Collagen Veil Primer! This is a multi-tasking, hydrating primer and serum in one that is infused with more than 50 beneficial ingredients, including hydrating anti-aging peptides, collagen, niacin, essential lipid-rich oils, vitamins, extracts and botanicals to nurture your skin and lock in moisture as it prepares it for flawless makeup application.

                          It is clinically proven to increase hydration in the skin, using clinical instrumentation measurements. In just 10 days, it is clinically proven to reduce the appearance of pores, fine lines and brighten your skin.

                          Answered on 6/25/2014 by Staff Expert from ULTA.com
                      • Q:

                        Can you use this with the It powder foundation?
                        Asked on 6/1/2014 by Chazelle from United States

                        1 answer

                        • Staff Reviewer

                          A:

                          Absolutely! Apply this product prior to Celebration Foundation to ensure smooth, even foundation application and to extend your foundation's wear.

                          Answered on 6/2/2014 by Staff Expert from ULTA.com
                      • Q:

                        Why the Snail Secretion as an ingredient? What purpose does it serve?
                        Asked on 6/1/2014 by Bonehead

                        1 answer

                        • Staff Reviewer

                          A:

                          Snail secretion filtrate is a cutting edge ingredient typically found exclusively in high end skincare products. Not to worry, the snails are not harmed in this process, and this ingredient is absolutely not harmful to product users, either! The secretion is simply collected off of leaves as snails glide across them! It can help increase your skin’s hydration, and after 10 days of use women felt that their skin was smoother, softer, and they saw a reduction in the appearance of wrinkles.

                          Answered on 6/2/2014 by Staff Expert from ULTA.com
                      • Q:

                        Is this product better than Feel The Moment Anti-Aging Ultra Hydrating Sensory Awakening Primer Serum. Which one is the best?
                        Asked on 5/21/2014 by Krissy from state college, pa

                        1 answer

                        • Staff Reviewer

                          A:

                          From IT Cosmetics:

                          "Hi! Thank you for your question and for being an IT Girl!!!

                          Both of our primers are amazing. They each stand alone to treat and prime your skin. Many of the IT Girls tell us that they use them on different days for different reasons.

                          No 50 Primer – this is a great every day primer. With the more than 50 key ingredients, your skin will be supple and luminous all day while being treated by the best anti-aging powerhouse ingredients.

                          Feel the Moment Spa Primer – this is the go-to primer when your skin needs that extra moisture and your spirit needs that extra boost. You get the benefit of aromatherapy from the orange peel oil, lavender oil, and eucalyptus while your skin is deeply hydrated. In fact, in a clinical study after 10 minutes of wear, 88% of subjects showed a clinically measured increase in skin hydration. (This is an approved claim.)

                          Our products are all formulated to work together but when it comes to primer, you can really choose either each day, depending on your skin. (Some of us use one under our makeup and the other at night because they make our skin feel so good and we know they are doing great things for our skin!)

                          XOXO The IT Team"

                          Answered on 5/21/2014 by Staff Expert from ULTA.com
                      • Q:

                        Does this product help reduce the look of pores? I have huge pores on my cheeks
                        Asked on 5/7/2014 by pzulette from Uniontown, PA

                        1 answer

                        • Staff Reviewer

                          A:

                          Yes, No. 50 prepares your skin for make-up application all while defusing the appearance of visible pores and without settling into lines and wrinkles.

                          Answered on 5/7/2014 by Staff Expert from ULTA.com
                      • Q:

                        Is this product suitable for oily skin?
                        Asked on 5/2/2014 by asiangal

                        1 answer

                        • Staff Reviewer

                          A:

                          Yes, this product is suitable for all skin types, including oily skin. The oils that are in this formula are all botanically-derived oils that help to moisturize and provide an amazing, refreshing scent to the product!

                          Answered on 5/2/2014 by Staff Expert from ULTA.com
                      • Q:

                        I extremely sensitive skin and skin allergies. I get really red and dry flakey, itchy patches. I'm always told "less" is more.. Or better... im looking far and above for something suitable to Help even out/ reduce the extreme dryness and redness of skin, as it feels and looks horrible - without the worry Of a product to make it worse... With all these ingredients should I be worried about this affecting my sensitive skin???
                        Asked on 4/12/2014 by Jlynn

                        1 answer

                        • Staff Reviewer

                          A:

                          This product is hypoallergenic and noncomedogenic, and its soothing formula is suitable for all skin types and conditions including dry, sensitive skin.

                          Answered on 4/14/2014 by Staff Expert from ULTA.com
                      • Q:

                        Will this product help even out skin tone and redness as well
                        Asked on 4/10/2014 by Jeannie from Washington

                        1 answer

                        • Staff Reviewer

                          A:

                          Yes, this product contains ingredients such as aloe, jojoba, licorice root, chamomile and colloidal oatmeal, just to name a few, that offer a load of benefits including soothing redness and comforting your skin to promote an even complexion.

                          Answered on 4/11/2014 by Staff Expert from ULTA.com
                      • Q:

                        Is this product gluten free?
                        Asked on 4/10/2014 by Sandlaws from NJ

                        1 answer

                        • Staff Reviewer

                          A:

                          Yes, all of IT Cosmetics products are gluten-free with the exception of Hello Lashes!

                          Answered on 4/10/2014 by Staff Expert from ULTA.com
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