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It CosmeticsNo. 50 Serum Anti-aging Collagen Veil Primer
It Cosmetics

No. 50 Serum Anti-aging Collagen Veil Primer

Item #: 2264079

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It CosmeticsNo. 50 Serum Anti-aging Collagen Veil Primer
 
4.3

(based on 6 reviews)

83%

of respondents would recommend this to a friend.

Pros

  • Smooth (5)
  • Easy to apply (4)
  • Lightweight (3)

Cons

    Best Uses

    • Everyday (4)
    • All skin types (3)
    • Sensitive skin (3)
      • Reviewer Profile:
      • Natural style (3)
      • Skin Tone:
      • Medium (4)

    Reviewed by 6 customers

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    Displaying reviews 1-6

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    4.0

    No. 50 Serum Anti-Aging Collagen Veil Pr

    By Lizbug

    from Columbus, Ohio

    About Me Natural Style

    Verified Buyer

    Pros

    • Easy To Apply
    • Noncomedogenic
    • Smooth

    Cons

      Best Uses

      • All Skin Types
      • Everyday
      • Going Out
      • Sensitive Skin

      Comments about It Cosmetics No. 50 Serum Anti-aging Collagen Veil Primer:

      I use this as a moisturizer. My skin is good but having been and still am a "sun lover" I have some brown pigmentation. This serum has lightened them some and hope it lightens further. I use a high sunscreen now. The serum is very easy to apply. You use very little as a it goes a long way. I have replaced my night moisturizer with this and use it under makeup during the day.

      • Skin Tone:
      • Medium
       
      5.0

      great primer

      By cooper

      from az

      About Me Trendy Style

      Pros

      • Easy To Apply
      • Lightweight
      • Smooth

      Cons

        Best Uses

        • All Skin Types
        • Everyday

        Comments about It Cosmetics No. 50 Serum Anti-aging Collagen Veil Primer:

        It's a great product. Keeps my foundation long lasting and has great benefits.

        • Skin Tone:
        • Medium

        (1 of 1 customers found this review helpful)

         
        5.0

        A New Staple

        By Kat

        from Chicago, IL

        About Me Classic Style

        Verified Buyer

        Pros

        • Easy To Apply
        • Lightweight
        • Natural Looking
        • Noncomedogenic
        • Smooth

        Cons

          Best Uses

          • Everyday
          • Sensitive Skin

          Comments about It Cosmetics No. 50 Serum Anti-aging Collagen Veil Primer:

          I have extremely sensitive skin. I also have very fair skin. I have tried multiple primers and they always feel heavy or greasy. This is AMAZING!! I use this every day even if I don't wear makeup. I use it over my nighttime moisturizer to help lock in the hydration. My skin feels better than when I was in my 20s. I actually got mistaken for my son's girlfriend at the grocery store! I'll never be without this product. (I'm 33 btw)

          • Skin Tone:
          • Fair

          (10 of 11 customers found this review helpful)

           
          5.0

          Lovely Primer!

          By Estherlion

          from Colorado

          About Me Classic Style

          Pros

            Cons

              Best Uses

                Comments about It Cosmetics No. 50 Serum Anti-aging Collagen Veil Primer:

                This primer is very high quality and is a very good base for my highly reactive and sensitive skin. I can tell the ingredients are not cheap and actually help my skin look better after use even without makeup. This does not break me out, works perfectly with the IT CC cream, and is something I really look forward to putting on my face every day. The only thing I noticed it does have a slight fragrance. I am so sensitive I could never put anything smelly on my face, but with IT cosmetics, it's different. No reaction, smells slightly citrus, and works perfectly. I highly recommend for ladies close or over 40 years old. Sets the stage for a flawless makeup application.

                • Skin Tone:
                • Medium

                (8 of 10 customers found this review helpful)

                 
                5.0

                BEST SKIN PRODUCT EVER!

                By Kim the 50 year old 12 hour shifter

                from pensacola, fl

                About Me Natural Style

                Verified Buyer

                Pros

                • Easy To Apply
                • Lightweight
                • Smooth

                Cons

                  Best Uses

                  • All Skin Types
                  • Everyday
                  • Sensitive Skin

                  Comments about It Cosmetics No. 50 Serum Anti-aging Collagen Veil Primer:

                  SKIN NEVER FELT BETTER...THIS IS A PRODUCT YOU WILL MISS IF YOU FORGET TO PUT IT ON IN THE MOURNING...LIKE THE DIFFERENCE HANDS AND FEET FEEL WITH OR WITHOUT LOTION.

                  • Skin Tone:
                  • Medium

                  (16 of 24 customers found this review helpful)

                   
                  2.0

                  Not great for oily or acne-prone skin.

                  By Oily in FL

                  from South FL

                  About Me Natural Style

                  Verified Buyer

                  Pros

                  • Smooth

                  Cons

                  • Causes Breakouts
                  • Heavy

                  Best Uses

                    Comments about It Cosmetics No. 50 Serum Anti-aging Collagen Veil Primer:

                    I was looking around Ulta for a primer and the sales associate pretty much pushed this one on me. She must work for the company, because she only showed me this primer in the entire store and when I asked if it had silicone in it she said no. She then applied it to my face. It felt to dewy and did not sink in, so I felt that any makeup I put on after would just wipe off. I bought it just to try it, but when I got home and did some more research I found that it does contain silicone, so I returned it. I wasn't thrilled with how it felt on my face either. This wasn't for me.

                    • Skin Tone:
                    • Fair

                    Displaying reviews 1-6

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                    Q&A

                    Product Q&A

                    Do you have questions about this product?

                    Get answers from in-house experts.

                    16 Questions | 16 Answers
                    Displaying questions 1-10Previous | Next »
                    • Q:

                      I extremely sensitive skin and skin allergies. I get really red and dry flakey, itchy patches. I'm always told "less" is more.. Or better... im looking far and above for something suitable to Help even out/ reduce the extreme dryness and redness of skin, as it feels and looks horrible - without the worry Of a product to make it worse... With all these ingredients should I be worried about this affecting my sensitive skin???
                      Asked on 4/12/2014 by Jlynn

                      1 answer

                      • Staff Reviewer

                        A:

                        This product is hypoallergenic and noncomedogenic, and its soothing formula is suitable for all skin types and conditions including dry, sensitive skin.

                        Answered on 4/14/2014 by Staff Expert from ULTA.com
                    • Q:

                      Will this product help even out skin tone and redness as well
                      Asked on 4/10/2014 by Jeannie from Washington

                      1 answer

                      • Staff Reviewer

                        A:

                        Yes, this product contains ingredients such as aloe, jojoba, licorice root, chamomile and colloidal oatmeal, just to name a few, that offer a load of benefits including soothing redness and comforting your skin to promote an even complexion.

                        Answered on 4/11/2014 by Staff Expert from ULTA.com
                    • Q:

                      Is this product gluten free?
                      Asked on 4/10/2014 by Sandlaws from NJ

                      1 answer

                      • Staff Reviewer

                        A:

                        Yes, all of IT Cosmetics products are gluten-free with the exception of Hello Lashes!

                        Answered on 4/10/2014 by Staff Expert from ULTA.com
                    • Q:

                      Can this be used at night time before bed?
                      Asked on 4/3/2014 by hotscientist from Detroit, MI

                      1 answer

                      • Staff Reviewer

                        A:

                        Yes, this product is wonderful to use at night, too! Apply it over the top of your night cream to maximize results.

                        Answered on 4/3/2014 by Staff Expert from ULTA.com
                    • Q:

                      Is this product for African American complexion? When should it be applied to my face?
                      Asked on 4/2/2014 by Cee from Sykesville,Maryland

                      1 answer

                      • Staff Reviewer

                        A:

                        Yes, this product is for any and all skin tones! Apply No. 50 Serum Collagen Veil Anti-Aging Primer over moisturizer or onto clean skin, before makeup. A small amount is sufficient for your entire face, neck and under eye area. Wait for the serum to dry before applying foundation. Can also be worn as a daily moisturizer, or over the top of your night cream to maximize results.

                        Answered on 4/3/2014 by Staff Expert from ULTA.com
                    • Q:

                      Normally I use only moisturizing cream with SPF during the day, so could I use this in place of my cream or possibly under my cream because I still want and need the SPF. I'm not seeing anything on SPF protection/ingredients, do you have more information on SPF. thx.
                      Asked on 4/2/2014 by Ann from Mesa, Az

                      1 answer

                      • Staff Reviewer

                        A:

                        We recommend applying this product over the top of your SPF moisturizer and prior to foundation application for best results. This product does not provide sun protection and is not SPF-rated.

                        Answered on 4/3/2014 by Staff Expert from ULTA.com
                    • Q:

                      What is the difference between this primer and the other one by it cosmetics feel the moment primer?
                      Asked on 4/2/2014 by A girl who loves makeup from Madera, CA

                      1 answer

                      • Staff Reviewer

                        A:

                        From IT Cosmetics:

                        "Hi! Thank you for your question and for being an IT Girl!!!

                        Both of our primers are amazing. They each stand alone to treat and prime your skin. Many of the IT Girls tell us that they use them on different days for different reasons.

                        No 50 Primer – this is a great every day primer. With the more than 50 key ingredients, your skin will be supple and luminous all day while being treated by the best anti-aging powerhouse ingredients.

                        Feel the Moment Spa Primer – this is the go-to primer when your skin needs that extra moisture and your spirit needs that extra boost. You get the benefit of aromatherapy from the orange peel oil, lavender oil, and eucalyptus while your skin is deeply hydrated. In fact, in a clinical study after 10 minutes of wear, 88% of subjects showed a clinically measured increase in skin hydration. (This is an approved claim.)

                        Our products are all formulated to work together but when it comes to primer, you can really choose either each day, depending on your skin. (Some of us use one under our makeup and the other at night because they make our skin feel so good and we know they are doing great things for our skin!)

                        XOXO The IT Team"

                        Answered on 4/4/2014 by Staff Expert from ULTA.com
                    • Q:

                      What is the difference between this and the other serum, feel the moment?
                      Asked on 4/2/2014 by Alana

                      1 answer

                      • Staff Reviewer

                        A:

                        From IT Cosmetics:

                        "Hi! Thank you for your question and for being an IT Girl!!!

                        Both of our primers are amazing. They each stand alone to treat and prime your skin. Many of the IT Girls tell us that they use them on different days for different reasons.

                        No 50 Primer – this is a great every day primer. With the more than 50 key ingredients, your skin will be supple and luminous all day while being treated by the best anti-aging powerhouse ingredients.

                        Feel the Moment Spa Primer – this is the go-to primer when your skin needs that extra moisture and your spirit needs that extra boost. You get the benefit of aromatherapy from the orange peel oil, lavender oil, and eucalyptus while your skin is deeply hydrated. In fact, in a clinical study after 10 minutes of wear, 88% of subjects showed a clinically measured increase in skin hydration. (This is an approved claim.)

                        Our products are all formulated to work together but when it comes to primer, you can really choose either each day, depending on your skin. (Some of us use one under our makeup and the other at night because they make our skin feel so good and we know they are doing great things for our skin!)

                        XOXO The IT Team"

                        Answered on 4/4/2014 by Staff Expert from ULTA.com
                    • Q:

                      I am noticing wrinkles on my upper lip that give away my age, could this reduce these wrinkles without makeup?
                      Asked on 4/2/2014 by Kim from Estes Park CO

                      1 answer

                      • Staff Reviewer

                        A:

                        Yes, this product is formulated with 50 anti-aging actives including advanced peptides and collagen to minimize the appearance of fine lines and wrinkles (including those on the upper lip) and to promote smoother, firmer skin.

                        Answered on 4/3/2014 by Staff Expert from ULTA.com
                    • Q:

                      How long does it take to dry? How long should I wait until I apply my foundation?
                      Asked on 4/1/2014 by CKinFLA from Sunny SW FL

                      1 answer

                      • Staff Reviewer

                        A:

                        This product should dry and absorb into skin in less than a minute, after which you can apply your foundation! Only a small amount is needed for your entire face.

                        Answered on 4/2/2014 by Staff Expert from ULTA.com
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