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It CosmeticsNo. 50 Serum Anti-aging Collagen Veil Primer
It Cosmetics

No. 50 Serum Anti-aging Collagen Veil Primer

Item #: 2264079

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Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
It CosmeticsNo. 50 Serum Anti-aging Collagen Veil Primer
 
4.4

(based on 12 reviews)

91%

of respondents would recommend this to a friend.

Pros

  • Easy to apply (9)
  • Lightweight (9)
  • Smooth (9)
  • Blends well (5)
  • Long lasting (4)

Cons

    Best Uses

    • Everyday (9)
    • Sensitive skin (7)
    • All skin types (6)
    • Going out (3)
      • Reviewer Profile:
      • Classic style (4), Natural style (4), Trendy style (3)
      • Skin Tone:
      • Medium (7), Fair (4)

    Reviewed by 12 customers

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    Displaying reviews 1-10

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    5.0

    great product

    By Mary

    from Bakersfield

    About Me Classic Style

    Verified Buyer

    Pros

    • Blends Well
    • Easy To Apply
    • Lightweight
    • Long Lasting
    • Smooth

    Cons

      Best Uses

      • Everyday

      Comments about It Cosmetics No. 50 Serum Anti-aging Collagen Veil Primer:

      I apply this product on my moisturizer and then my make up. The make up stays on its place the entire day. Love the product.

      • Skin Tone:
      • Medium
       
      5.0

      best primer!

      By laurel

      from Pasadena, Texas

      About Me Trendy Style

      Verified Buyer

      Pros

      • Blends Well
      • Easy To Apply
      • Easy To Take-off
      • Good Pigmentation
      • Lightweight
      • Long Lasting
      • Makes My Face So Smooth
      • Natural Looking
      • Smooth

      Cons

        Best Uses

        • All Skin Types
        • Everyday
        • Going Out
        • Sensitive Skin
        • Travel

        Comments about It Cosmetics No. 50 Serum Anti-aging Collagen Veil Primer:

        I love to use this primer at night and morning but itis so small for the huge price tag. Overall I love using it over my moisturizer for a perfect smooth finish.

        • Skin Tone:
        • Medium
         
        4.0

        Like the way it feels on my face.

        By Suzie Q

        from Tulsa, OK

        About Me Natural Style

        Verified Buyer

        Pros

        • Blends Well
        • Lightweight

        Cons

          Best Uses

          • Sensitive Skin

          Comments about It Cosmetics No. 50 Serum Anti-aging Collagen Veil Primer:

          Haven't used it long enough to know if it truly makes any anti-aging benefit. But, that is my hope.

          • Skin Tone:
          • Fair
           
          5.0

          Hands down best moisturizer/primer!

          By HolyGrailSeeker

          from CA

          About Me Classic Style

          Verified Buyer

          Pros

          • Blends Well
          • Easy To Apply
          • Easy To Take-off
          • Great Ingredients
          • Lightweight
          • Long Lasting
          • Moisturizes And Primes
          • Natural Looking
          • Non-Greasy
          • Smooth

          Cons

          • May Not Last Too Long
          • None

          Best Uses

          • All Skin Types
          • Everyday
          • Sensitive Skin
          • Travel
          • Under Foundationbase

          Comments about It Cosmetics No. 50 Serum Anti-aging Collagen Veil Primer:

          I use this just before applying the IT comestics cc cream. It provides enough moisturze w/out being oily and makeup last much longer! This is multi-use: moisturizer and primer in one. It gets rid of that "tight face feel" and it doesn't have that "slip" feel either. I have sensitive eyes, and I can use it right under my eyes and all over face (no spf, cc cream has 50spf). I would say that it's probably only going to last me about 2-3 months tops...but will def. repurchase!

          • Skin Tone:
          • Fair
           
          4.0

          Great Primer

          By Pj

          from Richmond, VA

          About Me Trendy Style

          Verified Buyer

          Pros

          • Blends Well
          • Easy To Apply
          • Easy To Take-off
          • Lightweight

          Cons

            Best Uses

            • Everyday

            Comments about It Cosmetics No. 50 Serum Anti-aging Collagen Veil Primer:

            I love the smell and it truly primes for the powder foundation.

            • Skin Tone:
            • Medium
             
            4.0

            YUM for your face!

            By farnorcal

            from far northern california

            Pros

            • Easy To Apply
            • Lightweight
            • Long Lasting
            • Natural Looking
            • Noncomedogenic
            • Smooth

            Cons

              Best Uses

              • All Skin Types
              • Everyday
              • Going Out
              • Sensitive Skin

              Comments about It Cosmetics No. 50 Serum Anti-aging Collagen Veil Primer:

              If I hadn't gotten this at a major sale price, I never would've tried it - it IS expensive.

              However...YUM! My skin loves this stuff, and I kinda wish I could swim in it!! Goes on super-smooth, without being sticky or slimy. My skin drinks it right up, and it primes as well as any other primers I've used. Feels lighter weight than many primers...

              I haven't had it long enough to say how the "anti-aging" part will perform...and I do wish it offered some sort of SPF. But that would likely cause it to get gooey & gross, so I'll gladly keep using it.

              For any who might care, it is not a clear liquid, which is what I thought it was, based on the picture. It comes out white. But it glides right on, and I haven't had any issues with residue or color-altering effects.

               
              4.0

              No. 50 Serum Anti-Aging Collagen Veil Pr

              By Lizbug

              from Columbus, Ohio

              About Me Natural Style

              Verified Buyer

              Pros

              • Easy To Apply
              • Noncomedogenic
              • Smooth

              Cons

                Best Uses

                • All Skin Types
                • Everyday
                • Going Out
                • Sensitive Skin

                Comments about It Cosmetics No. 50 Serum Anti-aging Collagen Veil Primer:

                I use this as a moisturizer. My skin is good but having been and still am a "sun lover" I have some brown pigmentation. This serum has lightened them some and hope it lightens further. I use a high sunscreen now. The serum is very easy to apply. You use very little as a it goes a long way. I have replaced my night moisturizer with this and use it under makeup during the day.

                • Skin Tone:
                • Medium

                (1 of 1 customers found this review helpful)

                 
                5.0

                great primer

                By cooper

                from az

                About Me Trendy Style

                Pros

                • Easy To Apply
                • Lightweight
                • Smooth

                Cons

                  Best Uses

                  • All Skin Types
                  • Everyday

                  Comments about It Cosmetics No. 50 Serum Anti-aging Collagen Veil Primer:

                  It's a great product. Keeps my foundation long lasting and has great benefits.

                  • Skin Tone:
                  • Medium

                  (1 of 1 customers found this review helpful)

                   
                  5.0

                  A New Staple

                  By Kat

                  from Chicago, IL

                  About Me Classic Style

                  Verified Buyer

                  Pros

                  • Easy To Apply
                  • Lightweight
                  • Natural Looking
                  • Noncomedogenic
                  • Smooth

                  Cons

                    Best Uses

                    • Everyday
                    • Sensitive Skin

                    Comments about It Cosmetics No. 50 Serum Anti-aging Collagen Veil Primer:

                    I have extremely sensitive skin. I also have very fair skin. I have tried multiple primers and they always feel heavy or greasy. This is AMAZING!! I use this every day even if I don't wear makeup. I use it over my nighttime moisturizer to help lock in the hydration. My skin feels better than when I was in my 20s. I actually got mistaken for my son's girlfriend at the grocery store! I'll never be without this product. (I'm 33 btw)

                    • Skin Tone:
                    • Fair

                    (10 of 11 customers found this review helpful)

                     
                    5.0

                    Lovely Primer!

                    By Estherlion

                    from Colorado

                    About Me Classic Style

                    Pros

                      Cons

                        Best Uses

                          Comments about It Cosmetics No. 50 Serum Anti-aging Collagen Veil Primer:

                          This primer is very high quality and is a very good base for my highly reactive and sensitive skin. I can tell the ingredients are not cheap and actually help my skin look better after use even without makeup. This does not break me out, works perfectly with the IT CC cream, and is something I really look forward to putting on my face every day. The only thing I noticed it does have a slight fragrance. I am so sensitive I could never put anything smelly on my face, but with IT cosmetics, it's different. No reaction, smells slightly citrus, and works perfectly. I highly recommend for ladies close or over 40 years old. Sets the stage for a flawless makeup application.

                          • Skin Tone:
                          • Medium

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                          Q&A

                          Product Q&A

                          Do you have questions about this product?

                          Get answers from in-house experts.

                          16 Questions | 16 Answers
                          Displaying questions 1-10Previous | Next »
                          • Q:

                            I extremely sensitive skin and skin allergies. I get really red and dry flakey, itchy patches. I'm always told "less" is more.. Or better... im looking far and above for something suitable to Help even out/ reduce the extreme dryness and redness of skin, as it feels and looks horrible - without the worry Of a product to make it worse... With all these ingredients should I be worried about this affecting my sensitive skin???
                            Asked on 4/12/2014 by Jlynn

                            1 answer

                            • Staff Reviewer

                              A:

                              This product is hypoallergenic and noncomedogenic, and its soothing formula is suitable for all skin types and conditions including dry, sensitive skin.

                              Answered on 4/14/2014 by Staff Expert from ULTA.com
                          • Q:

                            Will this product help even out skin tone and redness as well
                            Asked on 4/10/2014 by Jeannie from Washington

                            1 answer

                            • Staff Reviewer

                              A:

                              Yes, this product contains ingredients such as aloe, jojoba, licorice root, chamomile and colloidal oatmeal, just to name a few, that offer a load of benefits including soothing redness and comforting your skin to promote an even complexion.

                              Answered on 4/11/2014 by Staff Expert from ULTA.com
                          • Q:

                            Is this product gluten free?
                            Asked on 4/10/2014 by Sandlaws from NJ

                            1 answer

                            • Staff Reviewer

                              A:

                              Yes, all of IT Cosmetics products are gluten-free with the exception of Hello Lashes!

                              Answered on 4/10/2014 by Staff Expert from ULTA.com
                          • Q:

                            Can this be used at night time before bed?
                            Asked on 4/3/2014 by hotscientist from Detroit, MI

                            1 answer

                            • Staff Reviewer

                              A:

                              Yes, this product is wonderful to use at night, too! Apply it over the top of your night cream to maximize results.

                              Answered on 4/3/2014 by Staff Expert from ULTA.com
                          • Q:

                            Is this product for African American complexion? When should it be applied to my face?
                            Asked on 4/2/2014 by Cee from Sykesville,Maryland

                            1 answer

                            • Staff Reviewer

                              A:

                              Yes, this product is for any and all skin tones! Apply No. 50 Serum Collagen Veil Anti-Aging Primer over moisturizer or onto clean skin, before makeup. A small amount is sufficient for your entire face, neck and under eye area. Wait for the serum to dry before applying foundation. Can also be worn as a daily moisturizer, or over the top of your night cream to maximize results.

                              Answered on 4/3/2014 by Staff Expert from ULTA.com
                          • Q:

                            Normally I use only moisturizing cream with SPF during the day, so could I use this in place of my cream or possibly under my cream because I still want and need the SPF. I'm not seeing anything on SPF protection/ingredients, do you have more information on SPF. thx.
                            Asked on 4/2/2014 by Ann from Mesa, Az

                            1 answer

                            • Staff Reviewer

                              A:

                              We recommend applying this product over the top of your SPF moisturizer and prior to foundation application for best results. This product does not provide sun protection and is not SPF-rated.

                              Answered on 4/3/2014 by Staff Expert from ULTA.com
                          • Q:

                            What is the difference between this primer and the other one by it cosmetics feel the moment primer?
                            Asked on 4/2/2014 by A girl who loves makeup from Madera, CA

                            1 answer

                            • Staff Reviewer

                              A:

                              From IT Cosmetics:

                              "Hi! Thank you for your question and for being an IT Girl!!!

                              Both of our primers are amazing. They each stand alone to treat and prime your skin. Many of the IT Girls tell us that they use them on different days for different reasons.

                              No 50 Primer – this is a great every day primer. With the more than 50 key ingredients, your skin will be supple and luminous all day while being treated by the best anti-aging powerhouse ingredients.

                              Feel the Moment Spa Primer – this is the go-to primer when your skin needs that extra moisture and your spirit needs that extra boost. You get the benefit of aromatherapy from the orange peel oil, lavender oil, and eucalyptus while your skin is deeply hydrated. In fact, in a clinical study after 10 minutes of wear, 88% of subjects showed a clinically measured increase in skin hydration. (This is an approved claim.)

                              Our products are all formulated to work together but when it comes to primer, you can really choose either each day, depending on your skin. (Some of us use one under our makeup and the other at night because they make our skin feel so good and we know they are doing great things for our skin!)

                              XOXO The IT Team"

                              Answered on 4/4/2014 by Staff Expert from ULTA.com
                          • Q:

                            What is the difference between this and the other serum, feel the moment?
                            Asked on 4/2/2014 by Alana

                            1 answer

                            • Staff Reviewer

                              A:

                              From IT Cosmetics:

                              "Hi! Thank you for your question and for being an IT Girl!!!

                              Both of our primers are amazing. They each stand alone to treat and prime your skin. Many of the IT Girls tell us that they use them on different days for different reasons.

                              No 50 Primer – this is a great every day primer. With the more than 50 key ingredients, your skin will be supple and luminous all day while being treated by the best anti-aging powerhouse ingredients.

                              Feel the Moment Spa Primer – this is the go-to primer when your skin needs that extra moisture and your spirit needs that extra boost. You get the benefit of aromatherapy from the orange peel oil, lavender oil, and eucalyptus while your skin is deeply hydrated. In fact, in a clinical study after 10 minutes of wear, 88% of subjects showed a clinically measured increase in skin hydration. (This is an approved claim.)

                              Our products are all formulated to work together but when it comes to primer, you can really choose either each day, depending on your skin. (Some of us use one under our makeup and the other at night because they make our skin feel so good and we know they are doing great things for our skin!)

                              XOXO The IT Team"

                              Answered on 4/4/2014 by Staff Expert from ULTA.com
                          • Q:

                            I am noticing wrinkles on my upper lip that give away my age, could this reduce these wrinkles without makeup?
                            Asked on 4/2/2014 by Kim from Estes Park CO

                            1 answer

                            • Staff Reviewer

                              A:

                              Yes, this product is formulated with 50 anti-aging actives including advanced peptides and collagen to minimize the appearance of fine lines and wrinkles (including those on the upper lip) and to promote smoother, firmer skin.

                              Answered on 4/3/2014 by Staff Expert from ULTA.com
                          • Q:

                            How long does it take to dry? How long should I wait until I apply my foundation?
                            Asked on 4/1/2014 by CKinFLA from Sunny SW FL

                            1 answer

                            • Staff Reviewer

                              A:

                              This product should dry and absorb into skin in less than a minute, after which you can apply your foundation! Only a small amount is needed for your entire face.

                              Answered on 4/2/2014 by Staff Expert from ULTA.com
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