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It CosmeticsNo. 50 Serum Anti-Aging Collagen Veil Primer

It Cosmetics

No. 50 Serum Anti-Aging Collagen Veil Primer

Item #: 2264079 Size: 1.0 oz

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Why did IT Cosmetics create this product: To finally give women an ultra-hydrating dual-purpose oil blend serum that treats skin as it prepares it for makeup. IT Cosmetics worked with plastic surgeons to develop an anti-aging Serum Primer that is a true scientific breakthrough. It's packed with 50 anti-aging ingredients that treats skin as it primes and works on all ages! IT Cosmetics creator could never find a face primer that truly reduces the appearance of visible wrinkles and dryness and No. 50 Serum Anti-Aging Collagen Veil Primer does!

What is it: A true beauty breakthrough, No. 50 Serum Anti-Aging Collagen Veil Primer is a multi-tasking luxe concentrated hydrating primer and serum in one, infused in with more than 50 beneficial ingredients, including hydrating anti-aging peptides, collagen, niacin, essential lipid-rich oils, vitamins, extracts and botanicals to nurture your skin and lock in moisture as it prepares it for flawless makeup application. Plus the innovative formula is quickly absorbed to hydrate your skin without the greasy feel of typical primers. No. 50 also prepares your skin for make-up application all while defusing the appearance of visible pores and without settling into lines and wrinkles. Your skin will be pampered with a softening, smoothing, long-lasting barrier for the most flawless makeup application that will bring you joy when you feel your skin!

Who is it for: Anyone who wants the power to achieve your most beautiful skin ever! Anyone who wants the anti-aging benefits of more than 50 beneficial ingredients, including hydrating anti-aging peptides, collagen, niacin, essential lipid-rich oils, vitamins, extracts and botanicals. Anyone who wants to instantly prime and protect their skin. Anyone who wants to diffuse the look of lines and wrinkles on the face, and achieve a more radiant looking, flawless and supple complexion.

Why is it different: Developed with leading plastic surgeons, No. 50 Serum Anti-Aging Collagen Veil Primer is a breakthrough in primer technology. The "50" in the product's name refers to the formula's more than 50 key ingredients, which include 10 essential oils and butters, 10 nourishing botanicals, 30 fruit and plant-based extracts plus powerful anti-oxidants and vitamins including vitamins A, B5, brightening C & E! Peptides, hydrolyzed collagen, silk and niacin all work together for you all day long, while hyaluronic acid provides a healthy drink of hydration your skin. Plus ingredients such as aloe, jojoba, licorice root, chamomile and colloidal oatmeal, just to name a few, offer a load of benefits including soothing and comforting your skin. Powerful anti-oxidants work to ward off free radicals and protect your skin from the environment to aid in the prevention of premature aging, keeping your skin luminous, supple and healthy looking! Paraben-free, talc free, sulfate free, cruelty free.
Apply No. 50 Serum Collagen Veil Anti-Aging Primer with clean fingertips onto clean skin, or over moisturizer, before makeup application. Use either the pump or dropper, both are included. A small amount is sufficient for your entire face, neck and under eye area. Wait a few moments for the serum to dry before applying foundation. Can also be worn as a daily moisturizer, or over the top of your night creams to maximize their results while you sleep!

Beauty tips: Use No. 50 Serum Anti-Aging Collagen Veil Primer over your night time beauty regime to keep the skin loving ingredients working round the clock!
Water, Cyclopentasiloxane, Cyclotetrasiloxane, Dimethicone, Vinyl Dimethicone/Methicone Silsesquioxane Crosspolymer, Isododecane, Glycerin, Hexyl Laurate, Cyclohexasiloxane, Ozokerite, PEG-10 Dimethicone, Dimethicone/Vinyl Dimethicone Crosspolymer, Petrolatum, Sodium Chloride, Caprylyl Methicone, Cetyl PEG/PPG-10/1 Dimethicone, Polyglyceryl-4 Isostearate, Polysilicone-11, Titanium Dioxide, Caprylyl Glycol, Ethylhexylglycerin, Sorbitan Olivate, 1,2-Hexanediol, Butylene Glycol, Disodium EDTA, Propylene Glycol, Vitis Vinifera (Grape) Seed Oil, Ubiquinone, Squalane, Simmondsia Chinensis (Jojoba) Seed Oil, Sea Water, Punica Granatum Seed Oil, Persea Gratissima (Avocado) Oil, Orbignya Oleifera Seed Oil, Niacinamide, Mangifera Indica (Mango) Seed Butter, Coffea Arabica (Coffee) Seed Extract, Citrus Grandis (Grapefruit) Peel Oil, Caffeine, Argania Spinosa Kernel Oil, Arbutin, Adenosine, Anthemis Nobilis Flower Water, Lactobacillus/Honeysuckle Flower/Licorice Root/Morus Alba Root/Pueraria Lobata Root/Schizandra Chinensis Fruit/Scutellaria Baicalensis Root/Sophora Japonica Flower Extract Ferment Filtrate, Illite, Mica, Betula Platyphylla Japonica Juice, Perfluorohexane, Hibiscus Sabdariffa Flower Extract, Caviar Extract, Snail Secretion Filtrate, Olea Europaea (Olive) Leaf Extract, Cucumis Sativus (Cucumber) Fruit Extract, Cholesteryl Isostearate, Camellia Sinensis Leaf Extract, Chrysanthemum Indicum Flower Extract, Cholesteryl Nonanoate, Cholesteryl Chloride, Alcohol, Arnica Montana Flower Extract, Alchemilla Vulgaris Extract, Ananas sativus (pineapple) fruit Extract, Actinidia Chinensis (Kiwi) Fruit Extract, Pueraria Lobata Root Extract, Perfluorodecalin, Morus Alba Fruit Extract, Magnolia Kobus Bark Extract, Glycine Soja (Soybean) Sprout Extract, Diospyros Kaki Leaf Extract, Cinnamomum Cassia Bark Extract, Artemisia princeps Leaf Extract, Pentafluoropropane, Curcuma Longa (Turmeric) Root Extract, Achillea Millefolium Extract, Steareth-20, Marrubium Vulgare Extract, Phenoxyethanol, Gentiana Lutea Root Extract, Artemisia Absinthium Extract, Hydrogenated Lecithin, Veronica Officinalis Extract, Primula Veris Extract, Mentha Piperita (Peppermint) Leaf Extract, Melissa Officinalis Leaf Extract, Malva Sylvestris (Mallow) Extract, Hydrolyzed Hyaluronic Acid, Colloidal Oatmeal, Hydrolyzed Silk, Citric Acid, Potassium sorbate, Silica, Fish Extract, BHT, Sodium Benzoate, Algae Extract, Aloe Barbadensis Leaf Extract, N-Hydroxysuccinimide, Hydrolyzed Collagen, Caprylhydroxamic Acid, Mussel Extract, Tocopherol, Thiamine HCl, Riboflavin, Retinyl Palmitate, Pantothenic Acid, Palmitoyl Oligopeptide, Niacin, Folic Acid, Chrysin, Carnitine HCl, Biotin, Ascorbic Acid, Palmitoyl Tetrapeptide-7,Chlorhexidine digluconate. May Contain: Red 7 Lake (CI 15850:1).

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Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
It CosmeticsNo. 50 Serum Anti-Aging Collagen Veil Primer
 
4.5

(based on 175 reviews)

93%

of respondents would recommend this to a friend.

Pros

  • Easy to apply (133)
  • Smooth (124)
  • Lightweight (122)
  • Long lasting (71)
  • Blends well (67)

Cons

  • Doesn't work (5)
  • Causes breakouts (4)
  • Heavy (3)
  • Irritates skin (3)
  • Pricey / poor value (3)

Best Uses

  • Everyday (103)
  • All skin types (67)
  • Sensitive skin (58)
  • Going out (31)
  • Travel (26)
    • Reviewer Profile:
    • Natural style (85), Classic style (72), Trendy style (6)
    • Skin Tone:
    • Medium (85), Fair (78)

Reviewed by 175 customers

Displaying reviews 1-10

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4.0

Pretty good stuff

By Emily Elise

from New Haven, CT

About Me Classic Style

Verified Buyer

Pros

  • Blends Well
  • Easy To Apply
  • Easy To Take-off
  • Lightweight
  • Long Lasting
  • Natural Looking
  • Smooth

Cons

    Best Uses

    • All Skin Types

    Comments about It Cosmetics No. 50 Serum Anti-Aging Collagen Veil Primer:

    It is silky and lightweight. It feels nice, not heavy like lotion. I put it on under my foundation and my makeup stays on and looks a lot nicer for a lot longer. For minimization of pores and imperfections, weight and feel, I rate this 5/5 stars.
    In terms if wrinkle smoothing, the line on my forehead nearly disappears with use of this product... I actually found this quite remarkable! However, fine lines under my eyes may have actually become more noticeable with this product. It seems that it works better to cover lines on immobile parts of your face. All in all, I would buy it again, I just wish that it helped fill lines under my eyes better. And for that, I may have to try something else.

    • Skin Tone:
    • Fair
     
    5.0

    The best I've ever used!

    By Ginn

    from Las Vegas

    About Me Classic Style

    Verified Buyer

    Comments about It Cosmetics No. 50 Serum Anti-Aging Collagen Veil Primer:

    So refreshing to actually find a product that does what you've always wanted. It feels amazing and so light., not oily or greasy and has spf 50.

    • Skin Tone:
    • Fair
     
    5.0

    my skin feels like velvet

    By Hollywood

    from Grafton Mass

    About Me Classic Style

    Verified Buyer

    Pros

    • Easy To Apply
    • Lightweight
    • Natural Looking
    • Smooth

    Cons

      Best Uses

      • Everyday
      • Sensitive Skin
      • Travel

      Comments about It Cosmetics No. 50 Serum Anti-Aging Collagen Veil Primer:

      under my foundation blended with. at bedtime alone, I love the scent.

      • Skin Tone:
      • Fair
       
      4.0

      really like it, it works wonder for my face

      By alma

      from Mcallen, Texas

      About Me Natural Style

      Verified Buyer

      Pros

      • Blends Well
      • Lightweight
      • Smooth

      Cons

        Best Uses

        • Sensitive Skin

        Comments about It Cosmetics No. 50 Serum Anti-Aging Collagen Veil Primer:

        Use IT products on a daily basis,this product is good for my senstive skin, works very well , I will buy it again

        • Skin Tone:
        • Fair

        (0 of 1 customers found this review helpful)

         
        1.0

        No. 50 Serum Anti-Aging Collagen Veil Primer by It Cosmetics

        By B

        from Marlborough, MA

        About Me Natural Style

        Verified Buyer

        Comments about It Cosmetics No. 50 Serum Anti-Aging Collagen Veil Primer:

        It made me break out after I found out it contained Propylene Glycol which I developed an allergy to.

        • Skin Tone:
        • Medium
         
        5.0

        power primer

        By x_Tina

        from Milwaukee, WI

        About Me Classic Style

        Verified Buyer

        Comments about It Cosmetics No. 50 Serum Anti-Aging Collagen Veil Primer:

        I loved that this primer kept my make up lasting long all evening even in the heat

        • Skin Tone:
        • Fair
         
        5.0

        Love IT

        By Amber1990

        from Chicago, IL

        About Me Classic Style

        Verified Buyer

        Pros

        • Easy To Apply
        • Lightweight
        • Smooth

        Cons

          Best Uses

          • All Skin Types
          • Everyday

          Comments about It Cosmetics No. 50 Serum Anti-Aging Collagen Veil Primer:

          Second time buying this product. A bit pricey but it lasts a while and I love it! I love how soft and smooth it makes my face feel and the citrus scent is great!!

          • Skin Tone:
          • Fair

          (1 of 1 customers found this review helpful)

           
          5.0

          Love this Product!

          By Shinndig

          from Arnold, CA

          About Me Classic Style

          Verified Buyer

          Pros

          • Easy To Apply
          • Lightweight
          • Smeels Great
          • Smooth

          Cons

            Best Uses

            • Before Foundation Appl
            • Everyday

            Comments about It Cosmetics No. 50 Serum Anti-Aging Collagen Veil Primer:

            I use this product after cleaning and moisturizing my face in the morning. Use right before you apply your make up to have your foundation glide on flawlessly. It smells very nice too...slightly citrus. I will always have a bottle of this in my make up kit.

            • Skin Tone:
            • Medium

            (1 of 1 customers found this review helpful)

             
            5.0

            Noticed improvement immediately

            By Irish Patty

            from Sacramento, CA

            About Me Classic Style

            Verified Buyer

            Pros

            • Blends Well
            • Easy To Apply
            • Easy To Take-off
            • Good Pigmentation
            • Lightweight
            • Long Lasting
            • Natural Looking
            • Smooth

            Cons

              Best Uses

              • All Skin Types
              • Everyday
              • Going Out
              • Sensitive Skin
              • Travel

              Comments about It Cosmetics No. 50 Serum Anti-Aging Collagen Veil Primer:

              I use the product with a brush application on my face and neck. It feels great and within minutes my skin looks smoother and tauter. Can't beat that.

              (1 of 1 customers found this review helpful)

               
              5.0

              Has changed my whole appearance for the better

              By Marion The Bartender

              from Hammond, Louisiana

              About Me Classic Style

              Verified Buyer

              Pros

              • Blends Well
              • Easy To Apply
              • Lightweight
              • Long Lasting
              • Natural Looking
              • Noncomedogenic
              • Smooth

              Cons

              • None Of Above

              Best Uses

              • All Skin Types
              • Everyday
              • Going Out
              • Sensitive Skin
              • Travel

              Comments about It Cosmetics No. 50 Serum Anti-Aging Collagen Veil Primer:

              I received compliments on my skins and how smooth my make-up looked, from the very first time I used this product. AMAZING!!! And I started by using a sample....immediately sent husband to Ulta with the empty sample packaging to get the real deal. (I had to go to work and needed it that night and next morning)

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              Q&A

              Product Q&A

              Do you have questions about this product?

              Get answers from in-house experts.

              48 Questions | 48 Answers
              Displaying questions 1-10Previous | Next »
              • Q:

                I bought the no.50 and the feel the moment ,because the vendor recommended both, Do I really need both since they are both primers? I thought one was a moisturizer. If I need both which goes on first? Plus I tried the feel the moment and it sort of stung at first, is that normal?
                Asked on 1/2/2016 by Linda from Modesto,Ca.

                1 answer

                • Brand Expert

                  A:

                  We are more than happy to help you with this today! Both of our primers are amazing. They each stand alone to treat and prime your skin. Many of the IT Girls tell us that they use them on different days for different reasons.

                  · No 50 Primer – this is a great every day primer. With the more than 50 key ingredients, your skin will be supple and luminous all day while being treated by the best anti-aging powerhouse ingredients.
                  · Feel the Moment Spa Primer – this is the go-to primer when your skin needs that extra moisture and your spirit needs that extra boost. You get the benefit of aromatherapy from the orange peel oil, lavender oil, and eucalyptus while your skin is deeply hydrated. In fact, in a clinical study after 10 minutes of wear, 88% of subjects showed a clinically measured increase in skin hydration.

                  Our products are all formulated to work together but when it comes to primer, you can really choose either each day, depending on your skin. (Some of us use one under our makeup and the other at night because they make our skin feel so good and we know they are doing great things for our skin!)
                  We hope this helps!
                  XOXO

                  Answered on 1/5/2016 by Brand Expert from IT Cosmetics
              • Q:

                s there any silicone in this primer?
                Asked on 1/2/2016 by High Maintenance from Ocean Springs, MS

                1 answer

                • Brand Expert

                  A:

                  Hi
                  Yes, the No 50 does have silicone in it.
                  XOXO

                  Answered on 1/5/2016 by Brand Expert from IT Cosmetics
              • Q:

                I usually wear the IT CC+ cream illumination SP 50+ as my daily foundation (after applying oil and moisturizer beneath). I am so interested in this product! Would I apply it under the CC cream?

                Also, I'm interested in using this product in conjunction with your CC+ veil beauty fluid -- would those two work well together? Would my skin absorb BOTH products to get the benefits?
                Asked on 12/31/2015 by Beauty Novice from Ohio

                1 answer

                • Brand Expert

                  A:

                  Hi
                  We are so happy to hear that you are interested in our No 50 Primer. Yes, this would be great under both products and moisturizers. Using both you will also still get the skin loving benefits of both products.
                  XOXO

                  Answered on 1/5/2016 by Brand Expert from IT Cosmetics
              • Q:

                will this serum leave my face "shiny"? I use Celebration Illumination and do not want my face to shine. thanks
                Asked on 12/15/2015 by none from Richland, MS

                1 answer

                • Brand Expert

                  A:

                  Hi
                  This is a great question. The No 50 primer is a primer used to help prep the skin for a flawless makeup application and will not leave the face shiny.
                  XOXO

                  Answered on 12/15/2015 by Brand Expert from IT Cosmetics
              • Q:

                If the primer acts as a barrier between my skin and the foundation, does that mean I'm only getting the benefits from the primer and not the foundation?
                Asked on 11/19/2015 by Tara from Austin, TX

                1 answer

                • Brand Expert

                  A:

                  Hi
                  Thank you for your interest in our primer. You will still get all of the benefits of both the foundation and primer if you use!

                  XOXO

                  Answered on 11/20/2015 by Brand Expert from IT Cosmetics
              • Q:

                I have combination skin and prone to breakouts. I am in my late 30's. Will this product cause breakouts?
                Asked on 10/31/2015 by Amy R. from Thibodaux, LA

                1 answer

                • Brand Expert

                  A:

                  Hi
                  Thank you for your question and for your interest in our No 50 primer. This product like all of our products are made with skin loving good for you ingredients and tend not to cause breakouts. Since all skins are different, we always recommend checking with your doctor before using a new product especially if you are prone to breakouts and have sensitive skin.

                  XOXO

                  Answered on 11/2/2015 by Brand Expert from IT Cosmetics
              • Q:

                Hi I usually use a moisturizer and mix it with my CC foundation to get a lighter application. Should I put the Primer on before my moisturizer and CC mixture or after?

                Thank you!!!
                Asked on 10/10/2015 by Hilary from Manzanita, OR.

                1 answer

                • Brand Expert

                  A:

                  Hi
                  Thank you for your question. You would put the primer in first in order to help prep your skin for the foundation application.
                  XOXO

                  Answered on 10/12/2015 by Brand Expert from IT Cosmetics
              • Q:

                I love your CC cream but it doesn't stay on very well - will this product help my makeup last?
                Asked on 9/21/2015 by rae

                1 answer

                • Brand Expert

                  A:

                  Hello
                  Thank you for your question! We are so sorry to hear that the CC Cream is not staying on your face. We can absolultely recommend that you use a primer first in order to prep the skin. We can also suggest using a finishing/setting powder over the top and this will help lock in the foundation. We have our amazing bye bye pore or CC Airbrush Powder that work as great setting powders.
                  We hope this information is helpful.

                  XOXO

                  Answered on 9/28/2015 by Brand Expert from IT Cosmetics
              • Q:

                I have oily skin will this cause my skin to be more oily in my T-zone?
                Asked on 9/19/2015 by Blumeseus

                1 answer

                • Brand Expert

                  A:

                  Hi there

                  Thank you so much for your question! No. 50 Primer is a skin-loving anti-aging primer that is infused with more than 50 beneficial ingredients to nurture your skin and gives you a silky finish for flawless makeup application, and shouldn't leave skin oily. Many think that oily skin doesn't need extra hydration but that's not the case!

                  XOXO,
                  Molly

                  Answered on 9/29/2015 by Brand Expert from IT Cosmetics
              • Q:

                what is the difference between this serum and your other serum
                Asked on 9/18/2015 by TDQ from Ont. Canada

                1 answer

                • Brand Expert

                  A:

                  Hi there,

                  Thank you so much for your question!

                  No. 50 Primer is a skin-loving anti-aging primer that is infused with more than 50 beneficial ingredients to nurture your skin and gives you a silky finish for flawless makeup application. Feel the Moment primer is like a Spa in a bottle, also packed with skin-loving, anti-aging ingredients but is best for when you need that extra boost of hydration! You will get a drench of hydration as soon as you apply this primer and it will give you a dewy finish to allow your foundations to glide on smoothly.

                  Hope that helps!
                  XOXO

                  Answered on 9/29/2015 by Brand Expert from IT Cosmetics
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