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It CosmeticsNo. 50 Serum Anti-aging Collagen Veil Primer
It Cosmetics

No. 50 Serum Anti-aging Collagen Veil Primer

Item #: 2264079

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It CosmeticsNo. 50 Serum Anti-aging Collagen Veil Primer
 
4.4

(based on 43 reviews)

90%

of respondents would recommend this to a friend.

Pros

  • Easy to apply (31)
  • Lightweight (28)
  • Smooth (26)
  • Blends well (15)
  • Long lasting (12)

Cons

    Best Uses

    • Everyday (27)
    • All skin types (14)
    • Sensitive skin (14)
    • Going out (6)
    • Travel (4)
      • Reviewer Profile:
      • Natural style (20), Classic style (16), Trendy style (3)
      • Skin Tone:
      • Medium (22), Fair (17)

    Reviewed by 43 customers

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    Displaying reviews 1-10

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    (1 of 1 customers found this review helpful)

     
    5.0

    Amazing

    By JLM

    from NY

    About Me Natural Style

    Verified Buyer

    Pros

    • Easy To Apply
    • Lightweight
    • Long Lasting
    • Smooth

    Cons

      Best Uses

      • Sensitive Skin

      Comments about It Cosmetics No. 50 Serum Anti-aging Collagen Veil Primer:

      I have very dry skin & this is amazing. Moisturizes and leaves a non greasy finish. Plus you only need a little to moisturize your whole face & neck. Plus my make up goes on so smoothly over it. I would def recommend this product. Wish it came it a bigger size.

      • Skin Tone:
      • Fair

      (1 of 1 customers found this review helpful)

       
      5.0

      Not harsh - provides actual results

      By J.

      from Arizona

      About Me Natural Style

      Verified Buyer

      Pros

      • Can Wear Under Foundation
      • Not greasy
      • Not Greasylight
      • Not Harsh
      • Very Pleasant Scent

      Cons

      • A bit pricey

      Best Uses

      • Good Standard Anti Aging
      • Moisturize

      Comments about It Cosmetics No. 50 Serum Anti-aging Collagen Veil Primer:

      This is a good basic anti-aging product that is not harsh, does not damage sensitive skin, and actually provides some results beyond mere moisturizing. It goes on lightly so that you don't feel like you have stuff sitting on top of your skin and it has a pleasant not chemical scent. You can use it with foundation or without. It doesn't not affect the color of your foundation.

      • Skin Tone:
      • Fair

      (2 of 2 customers found this review helpful)

       
      4.0

      "Pleasant Surprise"

      By Rhonda

      from Rising Sun, In

      About Me Classic Style

      Verified Buyer

      Pros

      • Easy To Apply
      • Lightweight
      • Smooth

      Cons

        Best Uses

          Comments about It Cosmetics No. 50 Serum Anti-aging Collagen Veil Primer:

          I like this product because it provides such a good base for my foundation. A small amount is all that is required. Minor flaws, large pores, fine lines are blurred quite nicely. I commonly am unable to use a primer because of break out. Have had minor reaction, but it does provide for a beautiful finish that I have received numerous compliments on. This is the only primer that my skin has tolerated, and I have tried almost every higher end brand.

          • Skin Tone:
          • Fair

          (1 of 1 customers found this review helpful)

           
          4.0

          I like it, but not blown away

          By TRC

          from Florida

          About Me Natural Style

          Verified Buyer

          Pros

            Cons

              Best Uses

                Comments about It Cosmetics No. 50 Serum Anti-aging Collagen Veil Primer:

                For reference, I am 40, fair skin, just beginning to show aging, no real lines or issues needing to be addressed, still in the preventative stages. I bought this to use in place of separate moisturizer and primer. I like the consistency, I like the scent (light citrus smell) and it absorbs quickly into my skin without leaving me oily. I haven't had any issues with breakouts or sensitivity. It seems to work fine as a primer, but I haven't been overly impressed. I also don't think that it helps at all with the appearance of pores. My skin does seem to like it and I would buy it again, but I may try a few other types before I commit.

                • Skin Tone:
                • Fair
                 
                3.0

                Standard size and results

                By Maddison Taylor

                from Los Angeles, Ca

                About Me Classic Style

                Pros

                • Easy To Apply
                • Lightweight

                Cons

                  Best Uses

                    Comments about It Cosmetics No. 50 Serum Anti-aging Collagen Veil Primer:

                    Several people have commented on this primer being too small, in reality this primer is 1 oz the standard size for primers and foundations just without excess bulky packaging to make it appear like you're getting more than you are. Despite size and packaging issues this primer is very moisturizing but I don't notice any addition benefits. For me it was ok, just not necessary, I did buy 2 at $20 each so I'm keeping it but it's not worth the full price tag.

                    • Skin Tone:
                    • Medium

                    (0 of 2 customers found this review helpful)

                     
                    1.0

                    noticed no difference

                    By lj

                    from syracuse, ny

                    About Me Natural Style

                    Verified Buyer

                    Pros

                    • Easy To Apply

                    Cons

                    • Ineffective

                    Best Uses

                      Comments about It Cosmetics No. 50 Serum Anti-aging Collagen Veil Primer:

                      the woman who sold me this primer just raved on how great my skin would look. it looks the same. i've used it for about 3 weeks and have noticed no difference. huge waste of money!

                      • Skin Tone:
                      • Medium

                      (0 of 1 customers found this review helpful)

                       
                      5.0

                      best primer

                      By Peeps37

                      from new jersey

                      Comments about It Cosmetics No. 50 Serum Anti-aging Collagen Veil Primer:

                      this is the best primer ever! I love the way it smell and feels like a luxury cream. I do wish for the size it was just a tad cheaper. But however I will be purchasing again!

                      (1 of 2 customers found this review helpful)

                       
                      5.0

                      Great stuff

                      By Luigi

                      from Vero Beach, Fl.

                      About Me Natural Style

                      Verified Buyer

                      Pros

                      • Blends Well
                      • Easy To Apply
                      • Lightweight
                      • Noncomedogenic
                      • Smooth

                      Cons

                        Best Uses

                        • All Skin Types
                        • Everyday
                        • Sensitive Skin

                        Comments about It Cosmetics No. 50 Serum Anti-aging Collagen Veil Primer:

                        Wonderful product better than a serum as it smooths the skin as well.

                        • Skin Tone:
                        • Fair

                        (1 of 2 customers found this review helpful)

                         
                        5.0

                        For perfect looking skin

                        By Kim the dog mom

                        from NC

                        About Me Classic Style

                        Verified Buyer

                        Pros

                        • Easy To Apply
                        • Lightweight
                        • Smooth

                        Cons

                          Best Uses

                          • Everyday

                          Comments about It Cosmetics No. 50 Serum Anti-aging Collagen Veil Primer:

                          Makes make-up flawless

                          • Skin Tone:
                          • Medium

                          (0 of 1 customers found this review helpful)

                           
                          5.0

                          It's worth the money!!

                          By Hot T. Molly

                          from Indiana

                          About Me Natural Style

                          Verified Buyer

                          Pros

                          • Easy To Apply

                          Cons

                            Best Uses

                            • Everyday

                            Comments about It Cosmetics No. 50 Serum Anti-aging Collagen Veil Primer:

                            Paid big $$ because I love it!!!!

                            • Skin Tone:
                            • Medium

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                            Q&A

                            Product Q&A

                            Do you have questions about this product?

                            Get answers from in-house experts.

                            25 Questions | 25 Answers
                            Displaying questions 1-10Previous | Next »
                            • Q:

                              Can you use this product on your décolleté (neck, upper chest) area? If not, can you recommend another product from your line for this area?
                              Asked on 9/14/2014 by Lorraine from Freeland, MD

                              1 answer

                              • Staff Reviewer

                                A:

                                Yes, you can absolutely apply No. 50 Serum to your decollete, and we recommend it, since it is formulated with such advanced anti-aging ingredients!

                                Answered on 9/16/2014 by Staff Expert from ULTA.com
                            • Q:

                              Does this primer take the place of a serum? My biggest concerns are acne scars, redness and a few fine lines. Would this be suitable to use in place of my usual serum?
                              Asked on 8/31/2014 by halo

                              1 answer

                              • Staff Reviewer

                                A:

                                Yes, No. 50 Serum Anti-aging Collagen Veil Primer contains so many advanced and beneficial ingredients that it can certainly take the place of your serum. Vitamins A, B5, C & E will help to heal and fade scarring, niacin will help to alleviate redness by strengthening skin against irritation, and advanced peptides and hydrolyzed collagen will help to combat the signs of aging.

                                Answered on 9/4/2014 by Staff Expert from ULTA.com
                            • Q:

                              Do either of your serums have sunscreen protection.?
                              Asked on 8/1/2014 by New It girl from Birmingham Al

                              1 answer

                              • Staff Reviewer

                                A:

                                Neither this nor the Feel The Moment Anti-Aging Ultra Hydrating Sensory Awakening Primer Serum are formulated to provide sun protection. We recommend following application with CC Cream or CC+ Veil, which both feature SPF 50 broad spectrum sun protection.

                                Answered on 8/4/2014 by Staff Expert from ULTA.com
                            • Q:

                              Trying to decide which primer to get. I'm 62 w/few lines & wrinkles & a few dry spots that other high end primers didn't help.
                              Asked on 6/21/2014 by Donna from North Carolina

                              1 answer

                              • Staff Reviewer

                                A:

                                We absolutely recommend using No. 50 Serum Anti-aging Collagen Veil Primer! This is a multi-tasking, hydrating primer and serum in one that is infused with more than 50 beneficial ingredients, including hydrating anti-aging peptides, collagen, niacin, essential lipid-rich oils, vitamins, extracts and botanicals to nurture your skin and lock in moisture as it prepares it for flawless makeup application.

                                It is clinically proven to increase hydration in the skin, using clinical instrumentation measurements. In just 10 days, it is clinically proven to reduce the appearance of pores, fine lines and brighten your skin.

                                Answered on 6/25/2014 by Staff Expert from ULTA.com
                            • Q:

                              Can you use this with the It powder foundation?
                              Asked on 6/1/2014 by Chazelle from United States

                              1 answer

                              • Staff Reviewer

                                A:

                                Absolutely! Apply this product prior to Celebration Foundation to ensure smooth, even foundation application and to extend your foundation's wear.

                                Answered on 6/2/2014 by Staff Expert from ULTA.com
                            • Q:

                              Why the Snail Secretion as an ingredient? What purpose does it serve?
                              Asked on 6/1/2014 by Bonehead

                              1 answer

                              • Staff Reviewer

                                A:

                                Snail secretion filtrate is a cutting edge ingredient typically found exclusively in high end skincare products. Not to worry, the snails are not harmed in this process, and this ingredient is absolutely not harmful to product users, either! The secretion is simply collected off of leaves as snails glide across them! It can help increase your skin’s hydration, and after 10 days of use women felt that their skin was smoother, softer, and they saw a reduction in the appearance of wrinkles.

                                Answered on 6/2/2014 by Staff Expert from ULTA.com
                            • Q:

                              Is this product better than Feel The Moment Anti-Aging Ultra Hydrating Sensory Awakening Primer Serum. Which one is the best?
                              Asked on 5/21/2014 by Krissy from state college, pa

                              1 answer

                              • Staff Reviewer

                                A:

                                From IT Cosmetics:

                                "Hi! Thank you for your question and for being an IT Girl!!!

                                Both of our primers are amazing. They each stand alone to treat and prime your skin. Many of the IT Girls tell us that they use them on different days for different reasons.

                                No 50 Primer – this is a great every day primer. With the more than 50 key ingredients, your skin will be supple and luminous all day while being treated by the best anti-aging powerhouse ingredients.

                                Feel the Moment Spa Primer – this is the go-to primer when your skin needs that extra moisture and your spirit needs that extra boost. You get the benefit of aromatherapy from the orange peel oil, lavender oil, and eucalyptus while your skin is deeply hydrated. In fact, in a clinical study after 10 minutes of wear, 88% of subjects showed a clinically measured increase in skin hydration. (This is an approved claim.)

                                Our products are all formulated to work together but when it comes to primer, you can really choose either each day, depending on your skin. (Some of us use one under our makeup and the other at night because they make our skin feel so good and we know they are doing great things for our skin!)

                                XOXO The IT Team"

                                Answered on 5/21/2014 by Staff Expert from ULTA.com
                            • Q:

                              Does this product help reduce the look of pores? I have huge pores on my cheeks
                              Asked on 5/7/2014 by pzulette from Uniontown, PA

                              1 answer

                              • Staff Reviewer

                                A:

                                Yes, No. 50 prepares your skin for make-up application all while defusing the appearance of visible pores and without settling into lines and wrinkles.

                                Answered on 5/7/2014 by Staff Expert from ULTA.com
                            • Q:

                              Is this product suitable for oily skin?
                              Asked on 5/2/2014 by asiangal

                              1 answer

                              • Staff Reviewer

                                A:

                                Yes, this product is suitable for all skin types, including oily skin. The oils that are in this formula are all botanically-derived oils that help to moisturize and provide an amazing, refreshing scent to the product!

                                Answered on 5/2/2014 by Staff Expert from ULTA.com
                            • Q:

                              I extremely sensitive skin and skin allergies. I get really red and dry flakey, itchy patches. I'm always told "less" is more.. Or better... im looking far and above for something suitable to Help even out/ reduce the extreme dryness and redness of skin, as it feels and looks horrible - without the worry Of a product to make it worse... With all these ingredients should I be worried about this affecting my sensitive skin???
                              Asked on 4/12/2014 by Jlynn

                              1 answer

                              • Staff Reviewer

                                A:

                                This product is hypoallergenic and noncomedogenic, and its soothing formula is suitable for all skin types and conditions including dry, sensitive skin.

                                Answered on 4/14/2014 by Staff Expert from ULTA.com
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