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It CosmeticsNo. 50 Serum Anti-aging Collagen Veil Primer
It Cosmetics

No. 50 Serum Anti-aging Collagen Veil Primer

Item #: 2264079

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Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
It CosmeticsNo. 50 Serum Anti-aging Collagen Veil Primer
 
4.4

(based on 113 reviews)

91%

of respondents would recommend this to a friend.

Pros

  • Easy to apply (85)
  • Lightweight (74)
  • Smooth (74)
  • Blends well (41)
  • Long lasting (39)

Cons

  • Doesn't work (5)
  • Causes breakouts (3)
  • Irritates skin (3)

Best Uses

  • Everyday (66)
  • All skin types (39)
  • Sensitive skin (33)
  • Going out (15)
  • Travel (11)
    • Reviewer Profile:
    • Natural style (56), Classic style (46), Trendy style (4)
    • Skin Tone:
    • Medium (54), Fair (51)

Reviewed by 113 customers

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Displaying reviews 1-10

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4.0

Great Product

By Rb76

from Bloomington, il

About Me Natural Style

Verified Buyer

Pros

    Cons

      Best Uses

        Comments about It Cosmetics No. 50 Serum Anti-aging Collagen Veil Primer:

        Light, non greasy.

        • Skin Tone:
        • Fair
         
        5.0

        i love it

        By nora

        from arlington,tx

        About Me Natural Style

        Verified Buyer

        Pros

        • Blends Well
        • Easy To Apply
        • Easy To Take-off
        • Good Pigmentation
        • Lightweight
        • Long Lasting
        • Natural Looking
        • Smooth

        Cons

          Best Uses

          • Everyday

          Comments about It Cosmetics No. 50 Serum Anti-aging Collagen Veil Primer:

          I love it AND BUY IT AGAINE

          • Skin Tone:
          • Medium
           
          5.0

          I love the product.

          By Lolo

          from Pennsylvania

          About Me Natural Style

          Verified Buyer

          Pros

          • Easy To Apply
          • Natural Looking
          • Smooth

          Cons

            Best Uses

            • Everyday

            Comments about It Cosmetics No. 50 Serum Anti-aging Collagen Veil Primer:

            I love all the IT products. Wish I could buy them all, but I'll get them eventually.

            • Skin Tone:
            • Fair
             
            5.0

            Leaves skin very smooth feeling very hydrated.

            By San

            from Hillsborough, NJ

            About Me Classic Style

            Verified Buyer

            Pros

            • Blends Well
            • Easy To Apply
            • Lightweight
            • Long Lasting
            • Smooth

            Cons

              Best Uses

              • Everyday

              Comments about It Cosmetics No. 50 Serum Anti-aging Collagen Veil Primer:

              I use this product every day -- with and without makeup. It leaves skin feeling very smooth and makeup goes on great. It's very light and non-greasy.

              • Skin Tone:
              • Medium
               
              5.0

              Great Primer

              By Mimi

              from Lowell, MI

              About Me Classic Style

              Verified Buyer

              Pros

              • Easy To Apply
              • Long Lasting

              Cons

                Best Uses

                • Everyday

                Comments about It Cosmetics No. 50 Serum Anti-aging Collagen Veil Primer:

                I love this product. My makeup looks as fresh in the evening as it does in the morning

                • Skin Tone:
                • Medium
                 
                5.0

                Softest skin ever

                By madeline

                from tampa, fl

                About Me Classic Style

                Verified Reviewer

                Pros

                • Blends Well
                • Easy To Apply
                • Lightweight
                • Long Lasting
                • Smooth

                Cons

                  Best Uses

                  • All Skin Types
                  • Sensitive Skin

                  Comments about It Cosmetics No. 50 Serum Anti-aging Collagen Veil Primer:

                  This product is excellent, period. It is SO soft and I love everything about it.

                  • Skin Tone:
                  • Fair
                   
                  4.0

                  Feels good on the skin

                  By kj

                  from dothan, alabama

                  About Me Natural Style

                  Verified Buyer

                  Pros

                  • Easy To Apply
                  • Lightweight
                  • Smooth

                  Cons

                  • To Oily For Daytime Use

                  Best Uses

                  • Everyday

                  Comments about It Cosmetics No. 50 Serum Anti-aging Collagen Veil Primer:

                  I tried using it under my makeup but the product was to oily. However, I use it at night and it works great.

                  • Skin Tone:
                  • Medium
                   
                  4.0

                  Good product

                  By None

                  from New Jersey

                  About Me Classic Style

                  Verified Buyer

                  Pros

                  • Blends Well
                  • Lightweight
                  • Long Lasting

                  Cons

                    Best Uses

                    • All Skin Types
                    • Everyday
                    • Sensitive Skin

                    Comments about It Cosmetics No. 50 Serum Anti-aging Collagen Veil Primer:

                    Good product to use before applying make-up. I felt, however, it was difficult to get the product out of the bottle when it was near the bottom.

                    • Skin Tone:
                    • Fair
                     
                    5.0

                    love it !!!!!

                    By soccer 12

                    from Oklahoma

                    About Me Natural Style

                    Verified Buyer

                    Pros

                    • Blends Well
                    • Easy To Apply
                    • Lightweight
                    • Long Lasting
                    • Natural Looking
                    • Smooth

                    Cons

                      Best Uses

                      • All Skin Types
                      • Everyday
                      • Going Out
                      • Sensitive Skin
                      • Travel

                      Comments about It Cosmetics No. 50 Serum Anti-aging Collagen Veil Primer:

                      Love product & it smells fantastic

                      • Skin Tone:
                      • Medium

                      (1 of 1 customers found this review helpful)

                       
                      5.0

                      Great product

                      By kk

                      from New Jersey

                      About Me Classic Style

                      Verified Buyer

                      Pros

                      • Works

                      Cons

                        Best Uses

                        • All Skin Types
                        • Everyday

                        Comments about It Cosmetics No. 50 Serum Anti-aging Collagen Veil Primer:

                        I had sun damage on my mature skin. The serum has made my face smooth again. My foundation glides on over this product

                        • Skin Tone:
                        • Medium

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                        Q&A

                        Product Q&A

                        Do you have questions about this product?

                        Get answers from in-house experts.

                        38 Questions | 38 Answers
                        Displaying questions 1-30Previous | Next »
                        • Q:

                          could you use a little mattifying primer along with this product?
                          Asked on 8/1/2015 by kimi b from northern wisconsin

                          1 answer

                          • Brand Expert

                            A:

                            Hi
                            thank you for your question and for your interest in our No 50 Primer. You can absolutely use an additional primer with this product and still get the benefits of both.
                            XOXO

                            Answered on 8/3/2015 by Brand Expert from IT Cosmetics
                        • Q:

                          I use Your Skin But Better CC cream during the day. I do not apply moisturizer before using the CC cream. I am looking for a night time cream. Could I use this product alone during the night without having to apply any other night cream? Thanks!
                          Asked on 8/1/2015 by Julie

                          1 answer

                          • Brand Expert

                            A:

                            Hi
                            Thank you for your question and for your interest in our No 50 Primer. This would be a great product to use alone at night as your night cream. This product is truly amazing! IT Includes 10 essential oils and butters, 10 nourishing botanicals, 30 fruit and plant-based extracts plus powerful Antioxidants and vitamins including Vitamins A, B5, brightening C & E! Peptides, Hydrolyzed Collagen, Silk and Niacin all work together for you all daylong, while Hyaluronic Acid provides a healthy drink of hydration your skin. Aloe, Jojoba, Licorice Root, Chamomile and Colloidal Oatmeal, just to name a few, offer a load of benefits including soothing and comforting your skin. Powerful Antioxidants work to ward off free radicals and protect your skin from the environment to aid in the prevention of premature aging, keeping your skin luminous, supple and healthy looking!

                            XOXOX

                            Answered on 8/3/2015 by Brand Expert from IT Cosmetics
                        • Q:

                          Is this okay for oily skin?
                          Asked on 6/12/2015 by Jay

                          1 answer

                          • Brand Expert

                            A:

                            Hi
                            thank you for your question! This product would be great for oily skins!
                            XOXO

                            Answered on 6/15/2015 by Brand Expert from IT Cosmetics
                        • Q:

                          What is the difference between the No. 50 serum antiaging primer and the Feel the Moment antiaging serum primer?

                          Do any of them have an SPF?
                          Asked on 5/31/2015 by Zee

                          1 answer

                          • Brand Expert

                            A:

                            Hi! thank you for your question!! We are more than happy to help you with this today! Both of our primers are amazing. They each stand alone to treat and prime your skin. Many of the IT Girls tell us that they use them on different days for different reasons.

                            · No 50 Primer – this is a great every day primer. With the more than 50 key ingredients, your skin will be supple and luminous all day while being treated by the best anti-aging powerhouse ingredients.
                            · Feel the Moment Spa Primer – this is the go-to primer when your skin needs that extra moisture and your spirit needs that extra boost. You get the benefit of aromatherapy from the orange peel oil, lavender oil, and eucalyptus while your skin is deeply hydrated. In fact, in a clinical study after 10 minutes of wear, 88% of subjects showed a clinically measured increase in skin hydration.

                            Our products are all formulated to work together but when it comes to primer, you can really choose either each day, depending on your skin. (Some of us use one under our makeup and the other at night because they make our skin feel so good and we know they are doing great things for our skin!)
                            We hope this helps!

                            XOXO

                            Answered on 6/2/2015 by Brand Expert from IT Cosmetics
                        • Q:

                          Does this product have any color to it?
                          Asked on 5/19/2015 by Lulu from Matthews, NC

                          1 answer

                          • Brand Expert

                            A:

                            Hi
                            thank you for your question! This does not have any color to it and is just used as a moisturizing base for your foundation!
                            XOXO

                            Answered on 5/20/2015 by Brand Expert from IT Cosmetics
                        • Q:

                          How would I use this in conjunction with the feel the moment serum?
                          Asked on 5/8/2015 by Arizona2012

                          1 answer

                          • Brand Expert

                            A:

                            Hi!
                            Thank you for your question! We are more than happy to help you with this today! Both of our primers are amazing. They each stand alone to treat and prime your skin. Many of the IT Girls tell us that they use them on different days for different reasons.

                            · No 50 Primer – this is a great every day primer. With the more than 50 key ingredients, your skin will be supple and luminous all day while being treated by the best anti-aging powerhouse ingredients.
                            · Feel the Moment Spa Primer – this is the go-to primer when your skin needs that extra moisture and your spirit needs that extra boost. You get the benefit of aromatherapy from the orange peel oil, lavender oil, and eucalyptus while your skin is deeply hydrated. In fact, in a clinical study after 10 minutes of wear, 88% of subjects showed a clinically measured increase in skin hydration.

                            Our products are all formulated to work together but when it comes to primer, you can really choose either each day, depending on your skin. (Some of us use one under our makeup and the other at night because they make our skin feel so good and we know they are doing great things for our skin!)
                            We hope this helps!
                            XOXO

                            Answered on 5/8/2015 by Brand Expert from IT Cosmetics
                        • Q:

                          Would I put sunscreen on before or after this serum?
                          Asked on 4/7/2015 by Jamie from Los angeles

                          1 answer

                          • Brand Expert

                            A:

                            Hi!
                            thank you for your question!! You would apply the sun screen and then this over the top!
                            XOXO

                            Answered on 4/7/2015 by Brand Expert from IT Cosmetics
                        • Q:

                          I have sensitive skin and I break out from a lot of different products. Can I use this product?
                          Asked on 3/26/2015 by Sissy from San Jose, CA

                          1 answer

                          • Brand Expert

                            A:

                            Hi!!
                            thank you for your question!! While all of our products are made with good for you ingredients, if you do have sensitive skin and break out we recommend you taking the list of ingredients to your doctor before using anything new!
                            XOXO

                            Answered on 3/27/2015 by Brand Expert from IT Cosmetics
                        • Q:

                          Hello i have realy oily skin can i use this on my skin type and dry paches
                          Asked on 2/21/2015 by carmelita from la

                          1 answer

                          • Brand Expert

                            A:

                            Hi!! Thank you for your question!!! We would absolutely recommend using this with oily skin - it is great to help cover up any dryness!
                            XOXO

                            Answered on 2/24/2015 by Brand Expert from IT Cosmetics
                        • Q:

                          if I use an acne fighting astringent before I use this, will the salicylic acid or whatever else like alcohols in the astringent weaken the potency of the vitamins and collagen?
                          Asked on 1/25/2015 by Julielynn from US

                          1 answer

                          • Brand Expert

                            A:

                            Hi!
                            Thank you for your question!! You will still get the benefits of the vitamins and collagen! XOXO

                            Answered on 1/27/2015 by Brand Expert from IT Cosmetics
                        • Q:

                          can I use this product in place of a moisturizer since I moisturize at night? or would it work better with a moisturizer. I have combination skin so too much moisture can make me break out
                          Asked on 1/10/2015 by JulieLynn from US

                          1 answer

                          • Brand Expert

                            A:

                            Hi!!

                            You can absolutely use this as a moisturizer!!! Includes 10 essential oils and butters, 10 nourishing botanicals, 30 fruit and plant-based extracts plus powerful Antioxidants and vitamins including Vitamins A, B5, brightening C & E! Peptides, Hydrolyzed Collagen, Silk and Niacin all work together for you all daylong, while Hyaluronic Acid provides a healthy drink of hydration your skin. Aloe, Jojoba, Licorice Root, Chamomile and Colloidal Oatmeal, just to name a few, offer a load of benefits including soothing and comforting your skin. Powerful Antioxidants work to ward off free radicals and protect your skin from the environment to aid in the prevention of premature aging, keeping your skin luminous, supple and healthy looking! XOXO

                            Answered on 1/12/2015 by Brand Expert from IT Cosmetics
                        • Q:

                          I am 34, almost 35. My skin is fairly "normal" in terms of dryness/oiliness. I currently use and love the Celebration Illumination Foundation and am simply looking for a good primer/moisturizer to use under my foundation to ensure I am betting the maximum benefits of the wonderful foundation. Would this primer suit my needs? If not, what IT product would you recommend?
                          Asked on 1/5/2015 by Kara

                          1 answer

                          • Brand Expert

                            A:

                            Hi!!! thank you for your question!!!! This would be great for your needs!!! · No 50 Primer – this is a great every day primer. With the more than 50 key ingredients, your skin will be supple and luminous all day while being treated by the best anti-aging powerhouse ingredients.
                            XOXO
                            Hope

                            Answered on 1/8/2015 by Brand Expert from IT Cosmetics
                        • Q:

                          Does this work as a primer for eyeshadow as well?
                          Asked on 12/14/2014 by springhen from nj

                          1 answer

                          • Brand Expert

                            A:

                            Hi!!! thank you for your question!!!! This is only used for a primer for foundation!! For a Eye Primer we have Bye Bye Lid Lines!!! XOXO

                            Answered on 12/15/2014 by Brand Expert from IT Cosmetics
                        • Q:

                          Can you use this product on your décolleté (neck, upper chest) area? If not, can you recommend another product from your line for this area?
                          Asked on 9/14/2014 by Lorraine from Freeland, MD

                          1 answer

                          • Staff Expert

                            A:

                            Yes, you can absolutely apply No. 50 Serum to your decollete, and we recommend it, since it is formulated with such advanced anti-aging ingredients!

                            Answered on 9/16/2014 by Staff Expert from ULTA.com
                        • Q:

                          Does this primer take the place of a serum? My biggest concerns are acne scars, redness and a few fine lines. Would this be suitable to use in place of my usual serum?
                          Asked on 8/31/2014 by halo

                          1 answer

                          • Staff Expert

                            A:

                            Yes, No. 50 Serum Anti-aging Collagen Veil Primer contains so many advanced and beneficial ingredients that it can certainly take the place of your serum. Vitamins A, B5, C & E will help to heal and fade scarring, niacin will help to alleviate redness by strengthening skin against irritation, and advanced peptides and hydrolyzed collagen will help to combat the signs of aging.

                            Answered on 9/4/2014 by Staff Expert from ULTA.com
                        • Q:

                          Do either of your serums have sunscreen protection.?
                          Asked on 8/1/2014 by New It girl from Birmingham Al

                          1 answer

                          • Staff Expert

                            A:

                            Neither this nor the Feel The Moment Anti-Aging Ultra Hydrating Sensory Awakening Primer Serum are formulated to provide sun protection. We recommend following application with CC Cream or CC+ Veil, which both feature SPF 50 broad spectrum sun protection.

                            Answered on 8/4/2014 by Staff Expert from ULTA.com
                        • Q:

                          Trying to decide which primer to get. I'm 62 w/few lines & wrinkles & a few dry spots that other high end primers didn't help.
                          Asked on 6/21/2014 by Donna from North Carolina

                          1 answer

                          • Staff Expert

                            A:

                            We absolutely recommend using No. 50 Serum Anti-aging Collagen Veil Primer! This is a multi-tasking, hydrating primer and serum in one that is infused with more than 50 beneficial ingredients, including hydrating anti-aging peptides, collagen, niacin, essential lipid-rich oils, vitamins, extracts and botanicals to nurture your skin and lock in moisture as it prepares it for flawless makeup application.

                            It is clinically proven to increase hydration in the skin, using clinical instrumentation measurements. In just 10 days, it is clinically proven to reduce the appearance of pores, fine lines and brighten your skin.

                            Answered on 6/25/2014 by Staff Expert from ULTA.com
                        • Q:

                          Can you use this with the It powder foundation?
                          Asked on 6/1/2014 by Chazelle from United States

                          1 answer

                          • Staff Expert

                            A:

                            Absolutely! Apply this product prior to Celebration Foundation to ensure smooth, even foundation application and to extend your foundation's wear.

                            Answered on 6/2/2014 by Staff Expert from ULTA.com
                        • Q:

                          Why the Snail Secretion as an ingredient? What purpose does it serve?
                          Asked on 6/1/2014 by Bonehead

                          1 answer

                          • Staff Expert

                            A:

                            Snail secretion filtrate is a cutting edge ingredient typically found exclusively in high end skincare products. Not to worry, the snails are not harmed in this process, and this ingredient is absolutely not harmful to product users, either! The secretion is simply collected off of leaves as snails glide across them! It can help increase your skin’s hydration, and after 10 days of use women felt that their skin was smoother, softer, and they saw a reduction in the appearance of wrinkles.

                            Answered on 6/2/2014 by Staff Expert from ULTA.com
                        • Q:

                          Is this product better than Feel The Moment Anti-Aging Ultra Hydrating Sensory Awakening Primer Serum. Which one is the best?
                          Asked on 5/21/2014 by Krissy from state college, pa

                          1 answer

                          • Staff Expert

                            A:

                            From IT Cosmetics:

                            "Hi! Thank you for your question and for being an IT Girl!!!

                            Both of our primers are amazing. They each stand alone to treat and prime your skin. Many of the IT Girls tell us that they use them on different days for different reasons.

                            No 50 Primer – this is a great every day primer. With the more than 50 key ingredients, your skin will be supple and luminous all day while being treated by the best anti-aging powerhouse ingredients.

                            Feel the Moment Spa Primer – this is the go-to primer when your skin needs that extra moisture and your spirit needs that extra boost. You get the benefit of aromatherapy from the orange peel oil, lavender oil, and eucalyptus while your skin is deeply hydrated. In fact, in a clinical study after 10 minutes of wear, 88% of subjects showed a clinically measured increase in skin hydration. (This is an approved claim.)

                            Our products are all formulated to work together but when it comes to primer, you can really choose either each day, depending on your skin. (Some of us use one under our makeup and the other at night because they make our skin feel so good and we know they are doing great things for our skin!)

                            XOXO The IT Team"

                            Answered on 5/21/2014 by Staff Expert from ULTA.com
                        • Q:

                          Does this product help reduce the look of pores? I have huge pores on my cheeks
                          Asked on 5/7/2014 by pzulette from Uniontown, PA

                          1 answer

                          • Staff Expert

                            A:

                            Yes, No. 50 prepares your skin for make-up application all while defusing the appearance of visible pores and without settling into lines and wrinkles.

                            Answered on 5/7/2014 by Staff Expert from ULTA.com
                        • Q:

                          Is this product suitable for oily skin?
                          Asked on 5/2/2014 by asiangal

                          1 answer

                          • Staff Expert

                            A:

                            Yes, this product is suitable for all skin types, including oily skin. The oils that are in this formula are all botanically-derived oils that help to moisturize and provide an amazing, refreshing scent to the product!

                            Answered on 5/2/2014 by Staff Expert from ULTA.com
                        • Q:

                          I extremely sensitive skin and skin allergies. I get really red and dry flakey, itchy patches. I'm always told "less" is more.. Or better... im looking far and above for something suitable to Help even out/ reduce the extreme dryness and redness of skin, as it feels and looks horrible - without the worry Of a product to make it worse... With all these ingredients should I be worried about this affecting my sensitive skin???
                          Asked on 4/12/2014 by Jlynn

                          1 answer

                          • Staff Expert

                            A:

                            This product is hypoallergenic and noncomedogenic, and its soothing formula is suitable for all skin types and conditions including dry, sensitive skin.

                            Answered on 4/14/2014 by Staff Expert from ULTA.com
                        • Q:

                          Will this product help even out skin tone and redness as well
                          Asked on 4/10/2014 by Jeannie from Washington

                          1 answer

                          • Staff Expert

                            A:

                            Yes, this product contains ingredients such as aloe, jojoba, licorice root, chamomile and colloidal oatmeal, just to name a few, that offer a load of benefits including soothing redness and comforting your skin to promote an even complexion.

                            Answered on 4/11/2014 by Staff Expert from ULTA.com
                        • Q:

                          Is this product gluten free?
                          Asked on 4/10/2014 by Sandlaws from NJ

                          1 answer

                          • Staff Expert

                            A:

                            Yes, all of IT Cosmetics products are gluten-free with the exception of Hello Lashes!

                            Answered on 4/10/2014 by Staff Expert from ULTA.com
                        • Q:

                          Can this be used at night time before bed?
                          Asked on 4/3/2014 by hotscientist from Detroit, MI

                          1 answer

                          • Staff Expert

                            A:

                            Yes, this product is wonderful to use at night, too! Apply it over the top of your night cream to maximize results.

                            Answered on 4/3/2014 by Staff Expert from ULTA.com
                        • Q:

                          Is this product for African American complexion? When should it be applied to my face?
                          Asked on 4/2/2014 by Cee from Sykesville,Maryland

                          1 answer

                          • Staff Expert

                            A:

                            Yes, this product is for any and all skin tones! Apply No. 50 Serum Collagen Veil Anti-Aging Primer over moisturizer or onto clean skin, before makeup. A small amount is sufficient for your entire face, neck and under eye area. Wait for the serum to dry before applying foundation. Can also be worn as a daily moisturizer, or over the top of your night cream to maximize results.

                            Answered on 4/3/2014 by Staff Expert from ULTA.com
                        • Q:

                          Normally I use only moisturizing cream with SPF during the day, so could I use this in place of my cream or possibly under my cream because I still want and need the SPF. I'm not seeing anything on SPF protection/ingredients, do you have more information on SPF. thx.
                          Asked on 4/2/2014 by Ann from Mesa, Az

                          1 answer

                          • Staff Expert

                            A:

                            We recommend applying this product over the top of your SPF moisturizer and prior to foundation application for best results. This product does not provide sun protection and is not SPF-rated.

                            Answered on 4/3/2014 by Staff Expert from ULTA.com
                        • Q:

                          What is the difference between this primer and the other one by it cosmetics feel the moment primer?
                          Asked on 4/2/2014 by A girl who loves makeup from Madera, CA

                          1 answer

                          • Staff Expert

                            A:

                            From IT Cosmetics:

                            "Hi! Thank you for your question and for being an IT Girl!!!

                            Both of our primers are amazing. They each stand alone to treat and prime your skin. Many of the IT Girls tell us that they use them on different days for different reasons.

                            No 50 Primer – this is a great every day primer. With the more than 50 key ingredients, your skin will be supple and luminous all day while being treated by the best anti-aging powerhouse ingredients.

                            Feel the Moment Spa Primer – this is the go-to primer when your skin needs that extra moisture and your spirit needs that extra boost. You get the benefit of aromatherapy from the orange peel oil, lavender oil, and eucalyptus while your skin is deeply hydrated. In fact, in a clinical study after 10 minutes of wear, 88% of subjects showed a clinically measured increase in skin hydration. (This is an approved claim.)

                            Our products are all formulated to work together but when it comes to primer, you can really choose either each day, depending on your skin. (Some of us use one under our makeup and the other at night because they make our skin feel so good and we know they are doing great things for our skin!)

                            XOXO The IT Team"

                            Answered on 4/4/2014 by Staff Expert from ULTA.com
                        • Q:

                          What is the difference between this and the other serum, feel the moment?
                          Asked on 4/2/2014 by Alana

                          1 answer

                          • Staff Expert

                            A:

                            From IT Cosmetics:

                            "Hi! Thank you for your question and for being an IT Girl!!!

                            Both of our primers are amazing. They each stand alone to treat and prime your skin. Many of the IT Girls tell us that they use them on different days for different reasons.

                            No 50 Primer – this is a great every day primer. With the more than 50 key ingredients, your skin will be supple and luminous all day while being treated by the best anti-aging powerhouse ingredients.

                            Feel the Moment Spa Primer – this is the go-to primer when your skin needs that extra moisture and your spirit needs that extra boost. You get the benefit of aromatherapy from the orange peel oil, lavender oil, and eucalyptus while your skin is deeply hydrated. In fact, in a clinical study after 10 minutes of wear, 88% of subjects showed a clinically measured increase in skin hydration. (This is an approved claim.)

                            Our products are all formulated to work together but when it comes to primer, you can really choose either each day, depending on your skin. (Some of us use one under our makeup and the other at night because they make our skin feel so good and we know they are doing great things for our skin!)

                            XOXO The IT Team"

                            Answered on 4/4/2014 by Staff Expert from ULTA.com
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