ULTA
  • Home
  • / Makeup
  • / Face
  • / Primer
  • / No. 50 Serum Anti-aging Collagen Veil Primer
It CosmeticsNo. 50 Serum Anti-aging Collagen Veil Primer
It Cosmetics

No. 50 Serum Anti-aging Collagen Veil Primer

Item #: 2264079

Ask a Question
Details+
How to Use+
Ingredients+
Shipping & Coupon Restrictions+

Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
It CosmeticsNo. 50 Serum Anti-aging Collagen Veil Primer
 
4.3

(based on 96 reviews)

90%

of respondents would recommend this to a friend.

Pros

  • Easy to apply (74)
  • Lightweight (65)
  • Smooth (64)
  • Blends well (33)
  • Long lasting (31)

Cons

  • Doesn't work (5)
  • Causes breakouts (3)
  • Irritates skin (3)

Best Uses

  • Everyday (54)
  • All skin types (32)
  • Sensitive skin (29)
  • Going out (13)
  • Travel (9)
    • Reviewer Profile:
    • Natural style (50), Classic style (36), Trendy style (3)
    • Skin Tone:
    • Medium (45), Fair (43)

Reviewed by 96 customers

Sort by

Displaying reviews 1-10

Back to top

Previous | Next »

 
5.0

I LOVE this primer!

By Suzie

from Atlanta GA

About Me Natural Style

Verified Buyer

Pros

    Cons

      Best Uses

      • All Skin Types
      • Everyday
      • Going Out
      • Sensitive Skin
      • Travel

      Comments about It Cosmetics No. 50 Serum Anti-aging Collagen Veil Primer:

      I use this product several times a day! It makes my skin feel smooth as silk and even my friends have commented on how good my skin looks!

      • Skin Tone:
      • Medium
       
      5.0

      Love this priner!

      By Makeup for healthy skin

      from New jersey

      About Me Natural Style

      Verified Buyer

      Pros

      • Doesnt Clog Pores
      • Easy To Apply
      • Gives Airbrushed Look
      • Goes on light
      • Lightweight
      • Skin Looks Amazing
      • Smells Great

      Cons

        Best Uses

          Comments about It Cosmetics No. 50 Serum Anti-aging Collagen Veil Primer:

          I already use a lot if It cosmetics and love them. This is no different. Like everything else in Jamie Kerns line this is great if you have acne prone or sensitive skin. Put this on before applying makeup and the results are amaaazing! Reduces the look of pores giving me a look like i had my makeup airbrushed on. It feels lovely on my skin also. Price is a little steep. But you literally only need one pump gor your entire face, so it'll last a while before you need to buy again. Also, like the rest of her makeup this pulls double duty with all the skin loving ingredients! Love love love this primer!

          • Skin Tone:
          • Fair
           
          4.0

          Two products on one so I guess worth the price.

          By Shell2222

          from Houston Tx

          About Me Natural Style

          Verified Buyer

          Pros

          • Doesn't Breakout Skin
          • Easy To Apply
          • Moisture Lasts All Day
          • Repairs
          • Skin Care
          • Smells Great

          Cons

          • Wish Came Larger Bottle

          Best Uses

          • Sensitive Skin
          • Tzone

          Comments about It Cosmetics No. 50 Serum Anti-aging Collagen Veil Primer:

          Works very well. Love this stuff. Just wish came in larger bottle. Great find.

          • Skin Tone:
          • Fair
           
          5.0

          Great products.

          By Sherry the gardener

          from Glen Ellyn, IL

          About Me Classic Style

          Verified Buyer

          Pros

          • Easy To Apply
          • Easy To Take-off
          • Good Pigmentation
          • Lightweight
          • Long Lasting
          • Smooth

          Cons

            Best Uses

            • All Skin Types
            • Everyday

            Comments about It Cosmetics No. 50 Serum Anti-aging Collagen Veil Primer:

            I love the coverage of the primer and use it even if I am not going to put on foundation. The only thing I would prefer is if is also came in tinted shades.

            • Skin Tone:
            • Fair
             
            4.0

            smooth and hydrating

            By J in Jersey

            from NJ

            About Me Natural Style

            Verified Reviewer

            Pros

            • Blends Well
            • Easy To Apply
            • Lightweight
            • Long Lasting
            • Noncomedogenic
            • Smooth

            Cons

              Best Uses

              • All Skin Types
              • Everyday

              Comments about It Cosmetics No. 50 Serum Anti-aging Collagen Veil Primer:

              I've had a difficult time finding a primer that lasts and doesn't cause breakouts. Thankfully, No. 50 by It Cosmetics has passed the test. It goes on easily, seems to hold up even in more humid weather, and actually makes my skin look dewy (and not oily). There is a fragrance to it, but those with sensitive skin shouldn't be afraid - I have sensitive skin, and it hasn't make my skin freak out.

              • Skin Tone:
              • Medium
               
              4.0

              Silky smooth

              By GGO

              from Fort Wayne, IN

              About Me Classic Style

              Verified Buyer

              Pros

              • Easy To Apply
              • Lightweight
              • Smooth

              Cons

                Best Uses

                • Everyday

                Comments about It Cosmetics No. 50 Serum Anti-aging Collagen Veil Primer:

                This really smooths out my skin and keeps my foundation fresh and smooth.

                • Skin Tone:
                • Fair
                 
                5.0

                LOVE IT!!

                By JP

                from KNOXVILLE, TN

                About Me Natural Style

                Verified Buyer

                Pros

                • Easy To Apply
                • Easy To Take-off
                • Lightweight
                • Long Lasting
                • Smooth

                Cons

                  Best Uses

                  • All Skin Types

                  Comments about It Cosmetics No. 50 Serum Anti-aging Collagen Veil Primer:

                  I USE THIS PRODUCT EVERY DAY AND IT IS THE BEST MAKE-UP PRIMER THAT I HAVE EVER USED. I HAVE DRY SKIN AND THIS PRIMER HELPS SEAL IN MY MOISTURIZER FOR FLAWLESS SKIN ALL DAY!

                  • Skin Tone:
                  • Medium
                   
                  5.0

                  It works

                  By April

                  from Visalia CA

                  About Me Classic Style

                  Verified Buyer

                  Pros

                  • Easy To Apply
                  • Smooth

                  Cons

                    Best Uses

                    • Everyday
                    • Going Out
                    • Sparingly

                    Comments about It Cosmetics No. 50 Serum Anti-aging Collagen Veil Primer:

                    Due to the cost I am not using everyday only when really applying all makeup to leave house. I like & need the hydration it gives.

                    • Skin Tone:
                    • Medium
                     
                    5.0

                    Nice, smooth

                    By Stella

                    from DeKalb, IL

                    About Me Natural Style

                    Verified Buyer

                    Pros

                    • Easy To Apply
                    • Lightweight
                    • Smooth

                    Cons

                      Best Uses

                        Comments about It Cosmetics No. 50 Serum Anti-aging Collagen Veil Primer:

                        I use it as a primer each morning

                        • Skin Tone:
                        • Medium

                        (1 of 1 customers found this review helpful)

                         
                        5.0

                        leaves skin feeling smooth

                        By sarca

                        from Fremont

                        About Me Classic Style

                        Verified Buyer

                        Pros

                        • Easy To Apply
                        • Lightweight
                        • Long Lasting
                        • Makes skin soft
                        • NON GREASY
                        • Smooth

                        Cons

                          Best Uses

                          • Dry Skin

                          Comments about It Cosmetics No. 50 Serum Anti-aging Collagen Veil Primer:

                          I use this under my foundation as a primer as well as moisterizer. I also put it on my face & neck area at night. Have yet to find a moisturizer that works, as well.

                          • Skin Tone:
                          • Fair

                          Displaying reviews 1-10

                          Back to top

                          Previous | Next »

                          Q&A

                          Product Q&A

                          Do you have questions about this product?

                          Get answers from in-house experts.

                          36 Questions | 36 Answers
                          Displaying questions 1-10Previous | Next »
                          • Q:

                            Is this okay for oily skin?
                            Asked on 6/12/2015 by Jay

                            1 answer

                            • Brand Expert

                              A:

                              Hi
                              thank you for your question! This product would be great for oily skins!
                              XOXO

                              Answered on 6/15/2015 by Brand Expert from IT Cosmetics
                          • Q:

                            What is the difference between the No. 50 serum antiaging primer and the Feel the Moment antiaging serum primer?

                            Do any of them have an SPF?
                            Asked on 5/31/2015 by Zee

                            1 answer

                            • Brand Expert

                              A:

                              Hi! thank you for your question!! We are more than happy to help you with this today! Both of our primers are amazing. They each stand alone to treat and prime your skin. Many of the IT Girls tell us that they use them on different days for different reasons.

                              · No 50 Primer – this is a great every day primer. With the more than 50 key ingredients, your skin will be supple and luminous all day while being treated by the best anti-aging powerhouse ingredients.
                              · Feel the Moment Spa Primer – this is the go-to primer when your skin needs that extra moisture and your spirit needs that extra boost. You get the benefit of aromatherapy from the orange peel oil, lavender oil, and eucalyptus while your skin is deeply hydrated. In fact, in a clinical study after 10 minutes of wear, 88% of subjects showed a clinically measured increase in skin hydration.

                              Our products are all formulated to work together but when it comes to primer, you can really choose either each day, depending on your skin. (Some of us use one under our makeup and the other at night because they make our skin feel so good and we know they are doing great things for our skin!)
                              We hope this helps!

                              XOXO

                              Answered on 6/2/2015 by Brand Expert from IT Cosmetics
                          • Q:

                            Does this product have any color to it?
                            Asked on 5/19/2015 by Lulu from Matthews, NC

                            1 answer

                            • Brand Expert

                              A:

                              Hi
                              thank you for your question! This does not have any color to it and is just used as a moisturizing base for your foundation!
                              XOXO

                              Answered on 5/20/2015 by Brand Expert from IT Cosmetics
                          • Q:

                            How would I use this in conjunction with the feel the moment serum?
                            Asked on 5/8/2015 by Arizona2012

                            1 answer

                            • Brand Expert

                              A:

                              Hi!
                              Thank you for your question! We are more than happy to help you with this today! Both of our primers are amazing. They each stand alone to treat and prime your skin. Many of the IT Girls tell us that they use them on different days for different reasons.

                              · No 50 Primer – this is a great every day primer. With the more than 50 key ingredients, your skin will be supple and luminous all day while being treated by the best anti-aging powerhouse ingredients.
                              · Feel the Moment Spa Primer – this is the go-to primer when your skin needs that extra moisture and your spirit needs that extra boost. You get the benefit of aromatherapy from the orange peel oil, lavender oil, and eucalyptus while your skin is deeply hydrated. In fact, in a clinical study after 10 minutes of wear, 88% of subjects showed a clinically measured increase in skin hydration.

                              Our products are all formulated to work together but when it comes to primer, you can really choose either each day, depending on your skin. (Some of us use one under our makeup and the other at night because they make our skin feel so good and we know they are doing great things for our skin!)
                              We hope this helps!
                              XOXO

                              Answered on 5/8/2015 by Brand Expert from IT Cosmetics
                          • Q:

                            Would I put sunscreen on before or after this serum?
                            Asked on 4/7/2015 by Jamie from Los angeles

                            1 answer

                            • Brand Expert

                              A:

                              Hi!
                              thank you for your question!! You would apply the sun screen and then this over the top!
                              XOXO

                              Answered on 4/7/2015 by Brand Expert from IT Cosmetics
                          • Q:

                            I have sensitive skin and I break out from a lot of different products. Can I use this product?
                            Asked on 3/26/2015 by Sissy from San Jose, CA

                            1 answer

                            • Brand Expert

                              A:

                              Hi!!
                              thank you for your question!! While all of our products are made with good for you ingredients, if you do have sensitive skin and break out we recommend you taking the list of ingredients to your doctor before using anything new!
                              XOXO

                              Answered on 3/27/2015 by Brand Expert from IT Cosmetics
                          • Q:

                            Hello i have realy oily skin can i use this on my skin type and dry paches
                            Asked on 2/21/2015 by carmelita from la

                            1 answer

                            • Brand Expert

                              A:

                              Hi!! Thank you for your question!!! We would absolutely recommend using this with oily skin - it is great to help cover up any dryness!
                              XOXO

                              Answered on 2/24/2015 by Brand Expert from IT Cosmetics
                          • Q:

                            if I use an acne fighting astringent before I use this, will the salicylic acid or whatever else like alcohols in the astringent weaken the potency of the vitamins and collagen?
                            Asked on 1/25/2015 by Julielynn from US

                            1 answer

                            • Brand Expert

                              A:

                              Hi!
                              Thank you for your question!! You will still get the benefits of the vitamins and collagen! XOXO

                              Answered on 1/27/2015 by Brand Expert from IT Cosmetics
                          • Q:

                            can I use this product in place of a moisturizer since I moisturize at night? or would it work better with a moisturizer. I have combination skin so too much moisture can make me break out
                            Asked on 1/10/2015 by JulieLynn from US

                            1 answer

                            • Brand Expert

                              A:

                              Hi!!

                              You can absolutely use this as a moisturizer!!! Includes 10 essential oils and butters, 10 nourishing botanicals, 30 fruit and plant-based extracts plus powerful Antioxidants and vitamins including Vitamins A, B5, brightening C & E! Peptides, Hydrolyzed Collagen, Silk and Niacin all work together for you all daylong, while Hyaluronic Acid provides a healthy drink of hydration your skin. Aloe, Jojoba, Licorice Root, Chamomile and Colloidal Oatmeal, just to name a few, offer a load of benefits including soothing and comforting your skin. Powerful Antioxidants work to ward off free radicals and protect your skin from the environment to aid in the prevention of premature aging, keeping your skin luminous, supple and healthy looking! XOXO

                              Answered on 1/12/2015 by Brand Expert from IT Cosmetics
                          • Q:

                            I am 34, almost 35. My skin is fairly "normal" in terms of dryness/oiliness. I currently use and love the Celebration Illumination Foundation and am simply looking for a good primer/moisturizer to use under my foundation to ensure I am betting the maximum benefits of the wonderful foundation. Would this primer suit my needs? If not, what IT product would you recommend?
                            Asked on 1/5/2015 by Kara

                            1 answer

                            • Brand Expert

                              A:

                              Hi!!! thank you for your question!!!! This would be great for your needs!!! · No 50 Primer – this is a great every day primer. With the more than 50 key ingredients, your skin will be supple and luminous all day while being treated by the best anti-aging powerhouse ingredients.
                              XOXO
                              Hope

                              Answered on 1/8/2015 by Brand Expert from IT Cosmetics
                          Displaying questions 1-10Previous | Next »

                          Do you have a question about this product?