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It CosmeticsNo. 50 Serum Anti-aging Collagen Veil Primer
It Cosmetics

No. 50 Serum Anti-aging Collagen Veil Primer

Item #: 2264079

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It CosmeticsNo. 50 Serum Anti-aging Collagen Veil Primer
 
4.4

(based on 49 reviews)

89%

of respondents would recommend this to a friend.

Pros

  • Easy to apply (36)
  • Lightweight (32)
  • Smooth (31)
  • Blends well (17)
  • Long lasting (16)

Cons

    Best Uses

    • Everyday (30)
    • All skin types (16)
    • Sensitive skin (16)
    • Going out (6)
    • Travel (4)
      • Reviewer Profile:
      • Natural style (24), Classic style (18), Trendy style (3)
      • Skin Tone:
      • Medium (24), Fair (21)

    Reviewed by 49 customers

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    (1 of 1 customers found this review helpful)

     
    4.0

    Love it.

    By jhi

    from Burbank, CA

    About Me Natural Style

    Verified Buyer

    Pros

    • Blends Well
    • Easy To Apply
    • Good Pigmentation
    • Lightweight
    • Long Lasting
    • Natural Looking
    • Smooth

    Cons

      Best Uses

      • Everyday

      Comments about It Cosmetics No. 50 Serum Anti-aging Collagen Veil Primer:

      Helps smooth and even out my skin. I didn't know I needed something like this til I used it.

      • Skin Tone:
      • Fair
       
      5.0

      IT Cosmetics 50 Serum Anti-aging primer

      By Cathie S

      from Culver City, CA

      About Me Natural Style

      Verified Buyer

      Pros

      • Easy To Apply
      • Easy To Take-off
      • Lightweight
      • Long Lasting
      • Natural Looking
      • Smooth

      Cons

        Best Uses

        • All Skin Types
        • Everyday
        • Sensitive Skin

        Comments about It Cosmetics No. 50 Serum Anti-aging Collagen Veil Primer:

        I was at an Ulta store and one of their associates was helping me with the IT Cosmetics. She put this serum on my skin and I could feel the difference at once. It really makes my skin smooth and velvet like. I will use it forever.

        • Skin Tone:
        • Fair
         
        5.0

        Best primer EVER!

        By stephaniesbusy

        from Longmont, Co

        About Me Classic Style

        Verified Buyer

        Pros

        • Blends Well
        • Easy To Apply
        • Lightweight
        • Long Lasting
        • Noncomedogenic
        • Smooth

        Cons

          Best Uses

            Comments about It Cosmetics No. 50 Serum Anti-aging Collagen Veil Primer:

            This primer is the best I've tried. I have tried almost all brands and it doesn't get better than this.

            • Skin Tone:
            • Fair
             
            4.0

            Miracle item!

            By Mrs. S

            from Minneapolis, MN

            About Me Natural Style

            Verified Buyer

            Pros

            • Long Lasting
            • Smooth
            • Took Away Redness

            Cons

              Best Uses

              • Sensitive Skin

              Comments about It Cosmetics No. 50 Serum Anti-aging Collagen Veil Primer:

              Helped diminish fine lines and evened out my skin tone. I have VERY sensitive skin and it doesn't irritate my skin at all.

              • Skin Tone:
              • Medium

              (0 of 1 customers found this review helpful)

               
              1.0

              Not for large pores...

              By JA

              from Washington, DC

              About Me Natural Style

              Pros

              • Easy To Apply

              Cons

                Best Uses

                  Comments about It Cosmetics No. 50 Serum Anti-aging Collagen Veil Primer:

                  I purchased this after reading a lot of great reviews. I have very large pores on and around my nose, and I have an extremely oily T zone. I tried this with and without foundation, and there was absolutely no difference. I waited for the primer to dry, but it does not actually dry on oily skin. I have a couple dry spots on my chin, and this primer did not help with those areas either.

                  The ingredients are not very impressive either. There are small amounts of a lot of different ingredients, which means that you are not truly getting the benefit from each ingredient.

                  • Skin Tone:
                  • Medium
                   
                  5.0

                  No. 50 for age 50!

                  By 50 lovin No. 50

                  from Alabama

                  About Me Classic Style

                  Pros

                  • Easy To Apply
                  • Lightweight
                  • Smooth

                  Cons

                    Best Uses

                    • All Skin Types
                    • Everyday

                    Comments about It Cosmetics No. 50 Serum Anti-aging Collagen Veil Primer:

                    Love this. I just turned 50 & this stuff is fantastic. Keeps makeup form getting in to fine lines turning them in to HUGE lines. It is so smooth & light. And smell great.

                    • Skin Tone:
                    • Fair

                    (1 of 1 customers found this review helpful)

                     
                    5.0

                    Amazing

                    By JLM

                    from NY

                    About Me Natural Style

                    Verified Buyer

                    Pros

                    • Easy To Apply
                    • Lightweight
                    • Long Lasting
                    • Smooth

                    Cons

                      Best Uses

                      • Sensitive Skin

                      Comments about It Cosmetics No. 50 Serum Anti-aging Collagen Veil Primer:

                      I have very dry skin & this is amazing. Moisturizes and leaves a non greasy finish. Plus you only need a little to moisturize your whole face & neck. Plus my make up goes on so smoothly over it. I would def recommend this product. Wish it came it a bigger size.

                      • Skin Tone:
                      • Fair

                      (1 of 1 customers found this review helpful)

                       
                      5.0

                      Not harsh - provides actual results

                      By J.

                      from Arizona

                      About Me Natural Style

                      Verified Buyer

                      Pros

                      • Can Wear Under Foundation
                      • Not greasy
                      • Not Greasylight
                      • Not Harsh
                      • Very Pleasant Scent

                      Cons

                      • A bit pricey

                      Best Uses

                      • Good Standard Anti Aging
                      • Moisturize

                      Comments about It Cosmetics No. 50 Serum Anti-aging Collagen Veil Primer:

                      This is a good basic anti-aging product that is not harsh, does not damage sensitive skin, and actually provides some results beyond mere moisturizing. It goes on lightly so that you don't feel like you have stuff sitting on top of your skin and it has a pleasant not chemical scent. You can use it with foundation or without. It doesn't not affect the color of your foundation.

                      • Skin Tone:
                      • Fair

                      (3 of 3 customers found this review helpful)

                       
                      4.0

                      "Pleasant Surprise"

                      By Rhonda

                      from Rising Sun, In

                      About Me Classic Style

                      Verified Buyer

                      Pros

                      • Easy To Apply
                      • Lightweight
                      • Smooth

                      Cons

                        Best Uses

                          Comments about It Cosmetics No. 50 Serum Anti-aging Collagen Veil Primer:

                          I like this product because it provides such a good base for my foundation. A small amount is all that is required. Minor flaws, large pores, fine lines are blurred quite nicely. I commonly am unable to use a primer because of break out. Have had minor reaction, but it does provide for a beautiful finish that I have received numerous compliments on. This is the only primer that my skin has tolerated, and I have tried almost every higher end brand.

                          • Skin Tone:
                          • Fair

                          (3 of 3 customers found this review helpful)

                           
                          4.0

                          I like it, but not blown away

                          By TRC

                          from Florida

                          About Me Natural Style

                          Verified Buyer

                          Pros

                            Cons

                              Best Uses

                                Comments about It Cosmetics No. 50 Serum Anti-aging Collagen Veil Primer:

                                For reference, I am 40, fair skin, just beginning to show aging, no real lines or issues needing to be addressed, still in the preventative stages. I bought this to use in place of separate moisturizer and primer. I like the consistency, I like the scent (light citrus smell) and it absorbs quickly into my skin without leaving me oily. I haven't had any issues with breakouts or sensitivity. It seems to work fine as a primer, but I haven't been overly impressed. I also don't think that it helps at all with the appearance of pores. My skin does seem to like it and I would buy it again, but I may try a few other types before I commit.

                                • Skin Tone:
                                • Fair

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                                Q&A

                                Product Q&A

                                Do you have questions about this product?

                                Get answers from in-house experts.

                                25 Questions | 25 Answers
                                Displaying questions 1-10Previous | Next »
                                • Q:

                                  Can you use this product on your décolleté (neck, upper chest) area? If not, can you recommend another product from your line for this area?
                                  Asked on 9/14/2014 by Lorraine from Freeland, MD

                                  1 answer

                                  • Staff Reviewer

                                    A:

                                    Yes, you can absolutely apply No. 50 Serum to your decollete, and we recommend it, since it is formulated with such advanced anti-aging ingredients!

                                    Answered on 9/16/2014 by Staff Expert from ULTA.com
                                • Q:

                                  Does this primer take the place of a serum? My biggest concerns are acne scars, redness and a few fine lines. Would this be suitable to use in place of my usual serum?
                                  Asked on 8/31/2014 by halo

                                  1 answer

                                  • Staff Reviewer

                                    A:

                                    Yes, No. 50 Serum Anti-aging Collagen Veil Primer contains so many advanced and beneficial ingredients that it can certainly take the place of your serum. Vitamins A, B5, C & E will help to heal and fade scarring, niacin will help to alleviate redness by strengthening skin against irritation, and advanced peptides and hydrolyzed collagen will help to combat the signs of aging.

                                    Answered on 9/4/2014 by Staff Expert from ULTA.com
                                • Q:

                                  Do either of your serums have sunscreen protection.?
                                  Asked on 8/1/2014 by New It girl from Birmingham Al

                                  1 answer

                                  • Staff Reviewer

                                    A:

                                    Neither this nor the Feel The Moment Anti-Aging Ultra Hydrating Sensory Awakening Primer Serum are formulated to provide sun protection. We recommend following application with CC Cream or CC+ Veil, which both feature SPF 50 broad spectrum sun protection.

                                    Answered on 8/4/2014 by Staff Expert from ULTA.com
                                • Q:

                                  Trying to decide which primer to get. I'm 62 w/few lines & wrinkles & a few dry spots that other high end primers didn't help.
                                  Asked on 6/21/2014 by Donna from North Carolina

                                  1 answer

                                  • Staff Reviewer

                                    A:

                                    We absolutely recommend using No. 50 Serum Anti-aging Collagen Veil Primer! This is a multi-tasking, hydrating primer and serum in one that is infused with more than 50 beneficial ingredients, including hydrating anti-aging peptides, collagen, niacin, essential lipid-rich oils, vitamins, extracts and botanicals to nurture your skin and lock in moisture as it prepares it for flawless makeup application.

                                    It is clinically proven to increase hydration in the skin, using clinical instrumentation measurements. In just 10 days, it is clinically proven to reduce the appearance of pores, fine lines and brighten your skin.

                                    Answered on 6/25/2014 by Staff Expert from ULTA.com
                                • Q:

                                  Can you use this with the It powder foundation?
                                  Asked on 6/1/2014 by Chazelle from United States

                                  1 answer

                                  • Staff Reviewer

                                    A:

                                    Absolutely! Apply this product prior to Celebration Foundation to ensure smooth, even foundation application and to extend your foundation's wear.

                                    Answered on 6/2/2014 by Staff Expert from ULTA.com
                                • Q:

                                  Why the Snail Secretion as an ingredient? What purpose does it serve?
                                  Asked on 6/1/2014 by Bonehead

                                  1 answer

                                  • Staff Reviewer

                                    A:

                                    Snail secretion filtrate is a cutting edge ingredient typically found exclusively in high end skincare products. Not to worry, the snails are not harmed in this process, and this ingredient is absolutely not harmful to product users, either! The secretion is simply collected off of leaves as snails glide across them! It can help increase your skin’s hydration, and after 10 days of use women felt that their skin was smoother, softer, and they saw a reduction in the appearance of wrinkles.

                                    Answered on 6/2/2014 by Staff Expert from ULTA.com
                                • Q:

                                  Is this product better than Feel The Moment Anti-Aging Ultra Hydrating Sensory Awakening Primer Serum. Which one is the best?
                                  Asked on 5/21/2014 by Krissy from state college, pa

                                  1 answer

                                  • Staff Reviewer

                                    A:

                                    From IT Cosmetics:

                                    "Hi! Thank you for your question and for being an IT Girl!!!

                                    Both of our primers are amazing. They each stand alone to treat and prime your skin. Many of the IT Girls tell us that they use them on different days for different reasons.

                                    No 50 Primer – this is a great every day primer. With the more than 50 key ingredients, your skin will be supple and luminous all day while being treated by the best anti-aging powerhouse ingredients.

                                    Feel the Moment Spa Primer – this is the go-to primer when your skin needs that extra moisture and your spirit needs that extra boost. You get the benefit of aromatherapy from the orange peel oil, lavender oil, and eucalyptus while your skin is deeply hydrated. In fact, in a clinical study after 10 minutes of wear, 88% of subjects showed a clinically measured increase in skin hydration. (This is an approved claim.)

                                    Our products are all formulated to work together but when it comes to primer, you can really choose either each day, depending on your skin. (Some of us use one under our makeup and the other at night because they make our skin feel so good and we know they are doing great things for our skin!)

                                    XOXO The IT Team"

                                    Answered on 5/21/2014 by Staff Expert from ULTA.com
                                • Q:

                                  Does this product help reduce the look of pores? I have huge pores on my cheeks
                                  Asked on 5/7/2014 by pzulette from Uniontown, PA

                                  1 answer

                                  • Staff Reviewer

                                    A:

                                    Yes, No. 50 prepares your skin for make-up application all while defusing the appearance of visible pores and without settling into lines and wrinkles.

                                    Answered on 5/7/2014 by Staff Expert from ULTA.com
                                • Q:

                                  Is this product suitable for oily skin?
                                  Asked on 5/2/2014 by asiangal

                                  1 answer

                                  • Staff Reviewer

                                    A:

                                    Yes, this product is suitable for all skin types, including oily skin. The oils that are in this formula are all botanically-derived oils that help to moisturize and provide an amazing, refreshing scent to the product!

                                    Answered on 5/2/2014 by Staff Expert from ULTA.com
                                • Q:

                                  I extremely sensitive skin and skin allergies. I get really red and dry flakey, itchy patches. I'm always told "less" is more.. Or better... im looking far and above for something suitable to Help even out/ reduce the extreme dryness and redness of skin, as it feels and looks horrible - without the worry Of a product to make it worse... With all these ingredients should I be worried about this affecting my sensitive skin???
                                  Asked on 4/12/2014 by Jlynn

                                  1 answer

                                  • Staff Reviewer

                                    A:

                                    This product is hypoallergenic and noncomedogenic, and its soothing formula is suitable for all skin types and conditions including dry, sensitive skin.

                                    Answered on 4/14/2014 by Staff Expert from ULTA.com
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