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It CosmeticsIT-O2 Ultra Repair Liquid Oxygen Foundation
It Cosmetics

IT-O2 Ultra Repair Liquid Oxygen Foundation

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Item #: 2264058

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Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
It CosmeticsIT-O2 Ultra Repair Liquid Oxygen Foundation
 
4.3

(based on 65 reviews)

86%

of respondents would recommend this to a friend.

Pros

  • Easy to apply (57)
  • Goes on smoothly (53)
  • Blends well (50)
  • Lightweight (50)
  • Good pigmentation (40)

Cons

  • Pricey / poor value (7)
  • Doesn't stay on (6)
  • Poor coverage (6)
  • Too greasy (6)
  • Heavy (3)

Best Uses

  • Light to medium coverage (39)
  • Sensitive skin (32)
  • Mature skin (28)
  • Dry skin (23)
  • Full coverage (19)
    • Reviewer Profile:
    • Brand buyer (31), Budget shopper (24)
    • Skin Tone:
    • Fair (34), Medium (29)

Reviewed by 65 customers

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Displaying reviews 1-10

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5.0

Love it

By Lorlilu

from Omaha NE

About Me Budget Buyer

Verified Buyer

Pros

  • Blends Well
  • Easy To Apply
  • Goes On Smoothly
  • Good Pigmentation
  • Lightweight
  • Long-Lasting
  • Noncomodegenic

Cons

  • Pricey / Poor Value

Best Uses

  • Dry Skin
  • Light To Medium Coverage
  • Mature Skin
  • Normal Skin
  • Sensitive Skin

Comments about It Cosmetics IT-O2 Ultra Repair Liquid Oxygen Foundation:

Great for very dry skin. I always have a hard time finding foundation that won't Exaggerate how dry my skin is, but this works really well. Love it.

  • Skin Tone:
  • Fair
 
4.0

Nice Medium Coverage Foundation

By Harmony

from Blacksburg Va

About Me Brand Buyer

Verified Buyer

Pros

  • Blends Well
  • Easy To Apply
  • Goes On Smoothly
  • Good Pigmentation
  • Leaves Skin Soft After Us
  • Lightweight
  • Noncomodegenic

Cons

  • Doesn't Stay On
  • Does Not Last 3-4 Hours
  • Hard to Match Color

Best Uses

  • Acne-Prone or Oily Skin
  • Dry Skin
  • Light To Medium Coverage
  • Mature Skin
  • Normal Skin
  • Sensitive Skin

Comments about It Cosmetics IT-O2 Ultra Repair Liquid Oxygen Foundation:

Ita a great foundation, This is my 3rd bottle, Its for short wear time 3-4 hrs, Color a bit difficult to match, light to light, fair way white Medium too dark, but still love the product. Good Packaging.

  • Skin Tone:
  • Fair
 
3.0

Feels a bit oily/heavy on face

By Not much makeup

from sacramento

About Me Budget Buyer

Verified Buyer

Pros

  • Blends Well
  • Easy To Apply
  • Matte Finish

Cons

  • Heavy

Best Uses

  • Light To Medium Coverage

Comments about It Cosmetics IT-O2 Ultra Repair Liquid Oxygen Foundation:

Like the idea of having makeup that "repairs" your skin but it feels a bit heavy on my face. I can still feel it on after a few hours after application.

  • Skin Tone:
  • Fair
 
5.0

great value and great ingredients

By WeBo

from Grand Rapids, MI

About Me Brand Buyer

Pros

  • Blends Well
  • Easy To Apply
  • Goes On Smoothly
  • Good Pigmentation
  • Lightweight
  • Long-Lasting
  • Noncomodegenic

Cons

    Best Uses

    • Acne-Prone or Oily Skin
    • Dry Skin
    • Light To Medium Coverage
    • Mature Skin
    • Normal Skin
    • Sensitive Skin

    Comments about It Cosmetics IT-O2 Ultra Repair Liquid Oxygen Foundation:

    I'm really impressed with this foundation. This is a make-up item that I am willing to spend a little more on, and this brand is less expensive than the other brands I like. And check out those ingredients: paraben-free, lots of vitamins and hyaluronic acid (a great moisturizer).

    This isn't heavy coverage, but enough to cover redness, splotches and still let my skin shine through. I will be a repeat customer for this!

    • Skin Tone:
    • Fair

    (2 of 2 customers found this review helpful)

     
    5.0

    Dry skin? BUY THIS!

    By EnchantedDaisy

    from Rapidan, VA

    About Me Brand Buyer

    Pros

    • Blends Well
    • Easy To Apply
    • Goes On Smoothly
    • Good for dry skin
    • Good Pigmentation
    • Hydrating
    • Lightweight
    • Long-Lasting
    • Noncomodegenic

    Cons

    • Pricey / Poor Value

    Best Uses

    • Dry Skin
    • Light To Medium Coverage
    • Sensitive Skin

    Comments about It Cosmetics IT-O2 Ultra Repair Liquid Oxygen Foundation:

    I have been looking for a good foundation for 10 years. THIS IS IT!
    I have dry facial skin so even after exfoliating and moisturizing most foundations accentuated any dryness. It was so depressing and upsetting. I opted most times to just use primer without foundation. An Ulta employee suggested this and I am forever grateful! It is fantastic! So hydrating, stays on all day, covers just enough yet still lets my skin breathe, full of good-for-my-skin ingredients. I just could go on and on. I have never been this pleased by a foundation (or possibly any other cosmetic).
    I apply with a flat foundation brush.
    My only Con is the price. I feel it is too high for the amount in the package, but I will pay it anyway as there is no other proiduct I have found that I am pleased with.

    • Skin Tone:
    • Fair
     
    4.0

    Good product for my age!

    By nelsongirl

    from Oregon

    Verified Buyer

    Pros

    • Blends Well
    • Easy To Apply
    • Goes On Smoothly
    • Minimizes Imperfections

    Cons

    • Slightly greasy

    Best Uses

    • Light To Medium Coverage
    • Mature Skin

    Comments about It Cosmetics IT-O2 Ultra Repair Liquid Oxygen Foundation:

    One of the few foundations that looks natural, on mature skin.

    • Skin Tone:
    • Medium
     
    5.0

    Anti-Aging and Damaged Skin Nervana

    By Dodger

    from Madison, Wi.

    About Me Budget Buyer

    Verified Buyer

    Pros

    • Blends Well
    • Easy To Apply
    • Goes On Smoothly
    • Good Pigmentation
    • Lightweight
    • Long-Lasting
    • Noncomodegenic

    Cons

      Best Uses

      • Dry Skin
      • Light To Medium Coverage
      • Mature Skin
      • Normal Skin
      • Sensitive Skin

      Comments about It Cosmetics IT-O2 Ultra Repair Liquid Oxygen Foundation:

      This a a good product if you need some extra anti-aging with only medium coverage. There is no sunscreen in this product, so be sure to add your own before applying. You can build for more coverage if needed. If it is a bit shiny after applying, blot some powder to cut the shine.

      • Skin Tone:
      • Fair
       
      5.0

      Perfect Compection

      By Protect your skin

      from Bowie, MD

      About Me Brand Buyer

      Verified Buyer

      Pros

      • Blends Well
      • Doesn't Make My Skin Oily
      • Doesnt Look Caked On
      • Easy To Apply
      • Goes On Smoothly
      • Good Pigmentation
      • Helped Clear My Skin
      • Lightweight
      • Long-Lasting
      • Looks natural

      Cons

        Best Uses

        • Acne-Prone or Oily Skin
        • Full Coverage
        • Sensitive Skin

        Comments about It Cosmetics IT-O2 Ultra Repair Liquid Oxygen Foundation:

        I was looking for a lightweight foundation that wouldn't make my face oily. This foundation not only was light and refreshing but it also helped clear up my skin. I have never had bad acne but I have trouble areas. My skin is completely flawless and clear thanks to this foundation!

        • Skin Tone:
        • Medium
         
        4.0

        Good, but not my favorite

        By Tru

        from Fullerton, CA

        About Me Brand Buyer

        Verified Buyer

        Pros

        • Easy To Apply
        • Goes On Smoothly

        Cons

        • Too Greasy

        Best Uses

        • Dry Skin
        • Light To Medium Coverage
        • Sensitive Skin

        Comments about It Cosmetics IT-O2 Ultra Repair Liquid Oxygen Foundation:

        I love so many of It Cosmetic's products, but this foundation was too creamy for me. It never felt like it set, despite using a setting powder, trying different application methods, with and without primer, etc. And I found it to be almost exactly like the CC cream. For someone with dry skin this would probably be good, but for my combination skin it was sliding off my face by lunch. One good thing - they actually make products fair enough for my pale skin!

        • Skin Tone:
        • Fair
         
        4.0

        Very natural

        By Yaf

        from LakeWORTH FL

        About Me Budget Buyer

        Verified Buyer

        Pros

        • Dewy And Non Drying
        • Easy To Apply
        • Goes On Smoothly
        • Good Pigmentation
        • Just Right For Every Day
        • Lightweight

        Cons

        • A little pricey

        Best Uses

        • Light To Medium Coverage
        • Mature Skin
        • Natural looking

        Comments about It Cosmetics IT-O2 Ultra Repair Liquid Oxygen Foundation:

        Use everyday to go to work
        Just enough coverage without looking made up
        Hydrating and dewy

        • Skin Tone:
        • Medium

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        Q&A

        Product Q&A

        Do you have questions about this product?

        Get answers from in-house experts.

        12 Questions | 12 Answers
        Displaying questions 1-10Previous | Next »
        • Q:

          What is the difference between this foundation and the cc cream foundation?
          Asked on 11/23/2014 by Becky from Ct

          1 answer

          • Brand Expert

            A:

            Hi!
            Thank you for your question!! We are more than happy to help you today!!! Our CC+ Cream is your full coverage foundation, brightening color, anti-aging serum, pore minimizing primer, dark spot corrector, moisturizing day cream, plus physical only SPF 50+ all in one easy step! It delivers luminous and healthy looking skin with powerful anti-aging repair benefits for perfect coverage.

            Our IT 02 foundation is like a facial, in a bottle, in a foundation! IT gives sheer to buildable full coverage and leaves your skin with that dewy glow.

            The biggest difference is that CC Cream is full coverage while IT02 can be buildable!

            So it depends on the look you are going for! XOXO

            Answered on 11/25/2014 by Brand Expert from IT Cosmetics
        • Q:

          Does this product contain sunscreen? Or do I have to put sunscreen on separately? And if so what product do you recommend to use with it as sunscreen?
          Asked on 8/22/2014 by Maybell11 from Bakersfield, CA

          1 answer

          • Staff Reviewer

            A:

            This product does not contain sunscreen and is not SPF-rated. This foundation layers beautifully over Your Skin But Better CC Cream with SPF 50+ or CC+ Veil Beauty Fluid Foundation SPF 50.

            Answered on 8/27/2014 by Staff Expert from ULTA.com
        • Q:

          I have oily skin and typically use a primer plus the bye bye pores finishing powder (love that stuff! !). Do I need a primer with this foundation? I want to reduce my steps and reap the benefits of the ingredients in this foundation. Also, does it take time for skin to adjust to this product?
          Asked on 7/30/2014 by Busy girl from milwaukee

          1 answer

          • Staff Reviewer

            A:

            This foundation features a built-in primer, so using an additional primer prior to application is completely optional! There is no adjustment period for this product; it is formulated for all skin types with anti-aging and hydrating ingredients to promote healthy skin.

            Answered on 8/1/2014 by Staff Expert from ULTA.com
        • Q:

          Which IT product would work better for full coverage due to hyper pigmentation, scarring, freckles, broken capillaries. Also enlarged pores & wrinkles. Ultra repair liquid oxygen foundation or a different IT foundation?
          Asked on 6/4/2014 by Makeup Junkie from Hickory, NC

          1 answer

          • Staff Reviewer

            A:

            All of IT Cosmetics foundations provide great coverage, but our suggestion would be Your Skin But Better CC Cream with SPF 50+, as it is an amazing 7-in-1 product which includes your primer, pore minimizer, color correcting cream, full coverage foundation, anti-aging serum, moisturizer, and SPF in one. It will cover you flawlessly in one easy step! See full details here:
            http://www.ulta.com/ulta/browse/productDetail.jsp?productId=xlsImpprod5770257

            Answered on 6/5/2014 by Staff Expert from ULTA.com
        • Q:

          Could you please tell me if this foundation is vegan?
          Thank you!
          Asked on 6/2/2014 by debbi from tucson, az

          1 answer

          • Staff Reviewer

            A:

            While this is a cruelty-free product, it is not vegan.

            Answered on 6/4/2014 by Staff Expert from ULTA.com
        • Q:

          Does this product help acne prone/ oily skin?
          Asked on 6/2/2014 by Katie

          1 answer

          • Staff Reviewer

            A:

            This product is great for all skin types including oily, acne-prone skin. It is clinically proven to increase skin barrier repair and to increase skin hydration by over 71% after just 1 application! It is also infused with many skin-beneficial ingredients and Drops of Light Technology® reflecting pigments to optically blur away the appearance of imperfections.

            Answered on 6/4/2014 by Staff Expert from ULTA.com
        • Q:

          How do I know which shade to get
          Asked on 5/18/2014 by Helen from Mokena,il

          1 answer

        • Q:

          Is this product for those with yellow, pink, or neutral undertones?
          Asked on 5/15/2014 by AMickey from MI

          1 answer

          • Staff Reviewer

            A:

            Fair and Light work best with Pink / Peachy undertones while the Medium and Tan work best on yellow/warm undertones.

            Answered on 5/19/2014 by Staff Expert from ULTA.com
        • Q:

          Would this foundation work well over the YSBB CC 50+ Cream? Also would the Vitality Glow Anti-Aging Matte Bronzer be okay for setting the foundation or would the Bye Bye Pores Bronzer work better for setting purposes?
          Asked on 5/2/2014 by Mumbles from Los Angeles, Ca

          1 answer

          • Staff Reviewer

            A:

            You can absolutely wear these two foundations together to achieve your desired look. We recommend using the Bye Bye Pores Bronzer (Item #: 2264088) to set rather then the matte bronzer!

            Answered on 5/6/2014 by Staff Expert from ULTA.com
        • Q:

          I would like to know if this foundation is for oily skin? I am oily in my T-zone.
          Asked on 4/15/2014 by Sugar from Boaz, AL

          1 answer

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