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It CosmeticsIT-O2 Ultra Repair Liquid Oxygen Foundation
It Cosmetics

IT-O2 Ultra Repair Liquid Oxygen Foundation

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Item #: 2264058

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REVIEW SNAPSHOT®

by PowerReviews
It CosmeticsIT-O2 Ultra Repair Liquid Oxygen Foundation
 
4.3

(based on 79 reviews)

86%

of respondents would recommend this to a friend.

Pros

  • Easy to apply (69)
  • Goes on smoothly (64)
  • Blends well (62)
  • Lightweight (60)
  • Good pigmentation (48)

Cons

  • Poor coverage (9)
  • Pricey / poor value (9)
  • Doesn't stay on (7)
  • Too greasy (7)
  • Causes breakouts (3)

Best Uses

  • Light to medium coverage (47)
  • Sensitive skin (36)
  • Mature skin (33)
  • Dry skin (28)
  • Normal skin (23)
    • Reviewer Profile:
    • Brand buyer (40), Budget shopper (29)
    • Skin Tone:
    • Fair (40), Medium (37)

Reviewed by 79 customers

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(0 of 1 customers found this review helpful)

 
1.0

IT-02 Ultra Repair Liquid Oxygen Foundat

By Eg shopper

from Elk Grove ca

About Me Brand Buyer

Verified Buyer

Pros

    Cons

    • Poor Coverage

    Best Uses

      Comments about It Cosmetics IT-O2 Ultra Repair Liquid Oxygen Foundation:

      I returned this product as it didn't work for me.

      • Skin Tone:
      • Medium
       
      5.0

      Love IT!

      By Elizabeth

      from Maine

      About Me Brand Buyer

      Verified Buyer

      Pros

      • Blends Well
      • Easy To Apply
      • Glowing Finish
      • Goes On Smoothly
      • Good Pigmentation
      • Lightweight
      • Long-Lasting
      • Noncomodegenic

      Cons

      • Pricey / Poor Value

      Best Uses

      • Dry Skin
      • Light To Medium Coverage
      • Mature Skin
      • Normal Skin

      Comments about It Cosmetics IT-O2 Ultra Repair Liquid Oxygen Foundation:

      I have applied this many different ways and everytime it comes out great. This would work well even for beginners as it's easy to blend and doesn't even need to be set with a powder to stay all day. I am very fair with yellow undertones so it's hard to find a fair foundation that isn't pink. This is it. This is a slightly lighter finish compared to the CC Cream but I find the shade selection to be the same and reliable. I like that as the day goes on, my skin looks better instead of dulling like most foundations cause it to do. It's a little expensive if you want to build it up to a fuller coverage as you will use more, but your skin will thank you and the ingredients are worth it.

      • Skin Tone:
      • Fair
       
      5.0

      great foundation

      By DK

      from Dania Beach, FL

      About Me Brand Buyer

      Verified Buyer

      Pros

      • Blends Well
      • Easy To Apply
      • Goes On Smoothly
      • Good Pigmentation
      • Lightweight
      • Long-Lasting

      Cons

        Best Uses

        • Light To Medium Coverage
        • Mature Skin
        • Normal Skin

        Comments about It Cosmetics IT-O2 Ultra Repair Liquid Oxygen Foundation:

        Great in warm climate

        • Skin Tone:
        • Medium
         
        2.0

        Not for me!

        By Cali

        from SC

        About Me Budget Buyer

        Verified Reviewer

        Pros

          Cons

          • Causes Breakouts
          • Doesn't Stay On
          • Poor Coverage
          • Pricey / Poor Value
          • Too Greasy

          Best Uses

            Comments about It Cosmetics IT-O2 Ultra Repair Liquid Oxygen Foundation:

            I am looking for a foundation that is medium to full coverage....this is not it. Very sheer coverage, didn't cover flaws at all. The main reason I didn't like this is because it caused me to breakout. As soon as I switched to another brand my breakouts disappeared. This is the second product I tried from It cosmetics and didn't care for. I don't think this brand is for me.

            • Skin Tone:
            • Fair
             
            5.0

            Use this every day

            By Bridget

            from Michigan

            About Me Brand Buyer

            Verified Buyer

            Pros

            • Blends Well
            • Easy To Apply
            • Goes On Smoothly
            • Good Pigmentation
            • Lightweight
            • Long-Lasting
            • Noncomodegenic

            Cons

            • Pricey

            Best Uses

            • Dry Skin
            • Light To Medium Coverage

            Comments about It Cosmetics IT-O2 Ultra Repair Liquid Oxygen Foundation:

            This product is a little pricey but it's worth the money. Good medium coverage, no weird smells, goes on smoothly and blends well. I would recommend this product to anyone but especially someone with dry winter skin

            • Skin Tone:
            • Medium
             
            3.0

            More like a traditional CC Cream

            By FortyPlus

            from Bellevue, WA

            About Me Brand Buyer

            Verified Reviewer

            Pros

            • Blends Well
            • Easy To Apply
            • Goes On Smoothly
            • Lightweight

            Cons

            • Pearlescent Sheen
            • Poor Coverage

            Best Uses

            • Dry Skin

            Comments about It Cosmetics IT-O2 Ultra Repair Liquid Oxygen Foundation:

            This is more of a traditional CC cream with very little coverage and lightweight feel. It felt great on my skin, but did not cover any flaws. For anyone wanting a next to no coverage, this product will fit the bill. I prefer authentic light coverage on the first application, so I'll stick with the IT Cosmetics CC Face Cream.

            • Skin Tone:
            • Fair

            (1 of 1 customers found this review helpful)

             
            3.0

            Lovely finish - better for combo skin

            By Mellybee

            from Charlotte, NC

            About Me Budget Buyer

            Verified Buyer

            Pros

            • Blends Well
            • Easy To Apply
            • Goes On Smoothly
            • Lightweight
            • Long-Lasting

            Cons

            • Not Moisturizing Enough

            Best Uses

              Comments about It Cosmetics IT-O2 Ultra Repair Liquid Oxygen Foundation:

              I bought this hoping it would give me lt/med coverage for my dry skin - leaving me with a hydrated glowy look. It would serve combo skin much better, and although looks flawless, is more of a med coverage - to full coverage depending on if you layer. I wanted a more dewy look, so had to return. It lasted all day though and did look flawless/poreless.

              • Skin Tone:
              • Fair
               
              5.0

              New Customer LOVE

              By SK917

              from Los Angeles, CA

              About Me Budget Buyer

              Pros

              • Blends Well
              • Easy To Apply
              • Goes On Smoothly
              • Good Pigmentation
              • Lightweight
              • Long-Lasting
              • Noncomodegenic

              Cons

                Best Uses

                • Acne-Prone or Oily Skin
                • Dry Skin
                • Full Coverage
                • Mature Skin
                • Normal Skin
                • Sensitive Skin

                Comments about It Cosmetics IT-O2 Ultra Repair Liquid Oxygen Foundation:

                I am in LOVE with this foundation... it's probably the best I've ever bought! Being new to IT Cosmetics I did appreciate the fact it's a multi-tasking product! The girl I spoke with in Ulta happened to be a fan as well & suggested which colors, products she uses etc. I'm 33, no wrinkles or anything yet but I do have some hyperpigmentation as well as early stage rosacea. This stuff goes on like a dream with a brush. I'm sure it'll take well to the beauty blender as well! The coverage is good for me, I use 1 pump & it's buildable, not heavy. Packaging seems sturdy, no waste. Bonus? No scent. Just brightened, soft, supple skin! Try it! You won't be disappointed!

                • Skin Tone:
                • Fair
                 
                5.0

                I'm In Love!

                By TiffTheMakeupJunkie

                from Knoxville, TN

                About Me Brand Buyer

                Pros

                • Blends Well
                • Easy To Apply
                • Goes On Smoothly
                • Good Pigmentation
                • Lightweight
                • Long-Lasting
                • Noncomodegenic

                Cons

                  Best Uses

                  • Dry Skin
                  • Light To Medium Coverage
                  • Normal Skin
                  • Sensitive Skin

                  Comments about It Cosmetics IT-O2 Ultra Repair Liquid Oxygen Foundation:

                  I have been searching for the perfect foundation for what feels like forever and finally, I have hit the jackpot. About a year and a half ago, I was taking Accutane. Since then, my face has become extremely sensitive and dry. Plus, my acne may be better, but I was left with scars that are important to me to cover well. So, finding this is AMAZING. My face feels soft, calm, and moisturized all day. I used a cc cream as a primer and then a setting powder after the foundation. The foundation lasted all day for me (9 hours). After removing my makeup, there was not one sign of irritation or redness. The glow it gives is perfect. It's very natural looking at the same time. I have to say I was nervous about choosing the correct color. I had read reviews that mentioned the "light" was too light. I disagree. I normally would wear a light beige or light-medium shade during the winter months. The light color was absolutely perfect. It is kind of magic because the foundation seems to just blend into your skin. I used it in combination with the It Bye-Bye Under Eye Corrector and felt flawless. :)

                  • Skin Tone:
                  • Medium
                   
                  4.0

                  Light Weight full coverage

                  By Sophia

                  from Lemoore ca

                  About Me Budget Buyer

                  Verified Buyer

                  Pros

                  • Blends Well
                  • Easy To Apply
                  • Goes On Smoothly
                  • Lightweight
                  • Long-Lasting

                  Cons

                    Best Uses

                    • Light To Medium Coverage
                    • Sensitive Skin

                    Comments about It Cosmetics IT-O2 Ultra Repair Liquid Oxygen Foundation:

                    Love that its light weight. I would def recommend to a friend.

                    • Skin Tone:
                    • Medium

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                    Q&A

                    Product Q&A

                    Do you have questions about this product?

                    Get answers from in-house experts.

                    15 Questions | 16 Answers
                    Displaying questions 1-10Previous | Next »
                    • Q:

                      I am 68 years old. Do I need this makeup. My skin is dry and I have the normal wrinkles of a person my age. Also what else do you recommend for the face.
                      Asked on 2/20/2015 by Dot from Mississippi

                      2 answers

                      • Brand Expert

                        A:

                        Hi
                        thank you for your question!! The IT02 foundation would be a great product for you!
                        Our IT 02 foundation is like a facial, in a bottle, in a foundation! IT gives sheer to buildable full coverage and leaves your skin with that dewy glow. We can also recommend using.

                        No 50 Primer is a multi-tasking luxe concentrated hydrating primer and serum in one! It is infused in with more than 50 beneficial ingredients, including hydrating anti-aging peptides, collagen, niacin, essential lipid-rich oils, vitamins, and extracts to nurture your skin and lock in moisture as it prepares it for flawless makeup application. Clinically proven to increase hydration in the skin, using clinical instrumentation measurements. In just 10 days, it is clinically proven to reduce the appearance of pores, fine lines and brighten your skin.

                        No. 50 Primer works with our products to allow the “good for you” ingredients to seep into the skin and provide their amazing benefits! She will reap the benefits from both products

                        XOXO

                        Answered on 2/27/2015 by Brand Expert from IT Cosmetics
                      • Brand Expert

                        A:

                        Hi!! This will be a great product for you!! We also recommend using a primer like our No 50 primer!! This is super hydrating and will help prep the skin for the makeup application!
                        XOXO

                        Answered on 2/24/2015 by Brand Expert from IT Cosmetics
                    • Q:

                      i'm not sure which foundation to pick from so undecided between this product or the cc+ veil beauty fluid foundation. they both look like they would be great products> I have one in my cart. I'm 42 years old for the most part my skin still looks good. i have combination skin a few acne marks i get a few pimples. I dont like a heavy foundation. I watched the video for the cc+veil girls looked great.
                      Asked on 2/10/2015 by stephanie from United States

                      1 answer

                      • Brand Expert

                        A:

                        Hi
                        thank you for your question!! We are more than happy to assist you with this today!!!! They are both amazing products it just depends on the coverage you are looking for. If you want sheer coverage go with the CC Veil and for more buildable to full coverage the IT 02 is for you!!! XOXO

                        Answered on 2/11/2015 by Brand Expert from IT Cosmetics
                    • Q:

                      Which foundation is best for dry, wrinkled, sun spots?
                      Asked on 12/23/2014 by Love IT from Mn

                      1 answer

                      • Brand Expert

                        A:

                        Hi!!! Thank you for your question!!!!! We are more than happy to assist you with this today!!! All of our foundations are amazing for dry skin, wrinkles and sun spots!! It just depends on the look you are going for!

                        Our CC+ Cream is your full coverage foundation, brightening color, anti-aging serum, pore minimizing primer, dark spot corrector, moisturizing day cream, plus physical only SPF 50+ all in one easy step! It delivers luminous and healthy looking skin with powerful anti-aging repair benefits for perfect coverage.

                        Our IT 02 foundation is like a facial, in a bottle, in a foundation! IT gives sheer to buildable full coverage and leaves your skin with that dewy glow.

                        Lastly our Celebration Foundations are a full-coverage anti-aging foundation that provides a naturally flawless, soft-focus, skin-perfecting finish.

                        We hope this helps!!!

                        XOXO

                        Answered on 12/30/2014 by Brand Expert from IT Cosmetics
                    • Q:

                      What is the difference between this foundation and the cc cream foundation?
                      Asked on 11/23/2014 by Becky from Ct

                      1 answer

                      • Brand Expert

                        A:

                        Hi!
                        Thank you for your question!! We are more than happy to help you today!!! Our CC+ Cream is your full coverage foundation, brightening color, anti-aging serum, pore minimizing primer, dark spot corrector, moisturizing day cream, plus physical only SPF 50+ all in one easy step! It delivers luminous and healthy looking skin with powerful anti-aging repair benefits for perfect coverage.

                        Our IT 02 foundation is like a facial, in a bottle, in a foundation! IT gives sheer to buildable full coverage and leaves your skin with that dewy glow.

                        The biggest difference is that CC Cream is full coverage while IT02 can be buildable!

                        So it depends on the look you are going for! XOXO

                        Answered on 11/25/2014 by Brand Expert from IT Cosmetics
                    • Q:

                      Does this product contain sunscreen? Or do I have to put sunscreen on separately? And if so what product do you recommend to use with it as sunscreen?
                      Asked on 8/22/2014 by Maybell11 from Bakersfield, CA

                      1 answer

                      • Staff Reviewer

                        A:

                        This product does not contain sunscreen and is not SPF-rated. This foundation layers beautifully over Your Skin But Better CC Cream with SPF 50+ or CC+ Veil Beauty Fluid Foundation SPF 50.

                        Answered on 8/27/2014 by Staff Expert from ULTA.com
                    • Q:

                      I have oily skin and typically use a primer plus the bye bye pores finishing powder (love that stuff! !). Do I need a primer with this foundation? I want to reduce my steps and reap the benefits of the ingredients in this foundation. Also, does it take time for skin to adjust to this product?
                      Asked on 7/30/2014 by Busy girl from milwaukee

                      1 answer

                      • Staff Reviewer

                        A:

                        This foundation features a built-in primer, so using an additional primer prior to application is completely optional! There is no adjustment period for this product; it is formulated for all skin types with anti-aging and hydrating ingredients to promote healthy skin.

                        Answered on 8/1/2014 by Staff Expert from ULTA.com
                    • Q:

                      Which IT product would work better for full coverage due to hyper pigmentation, scarring, freckles, broken capillaries. Also enlarged pores & wrinkles. Ultra repair liquid oxygen foundation or a different IT foundation?
                      Asked on 6/4/2014 by Makeup Junkie from Hickory, NC

                      1 answer

                      • Staff Reviewer

                        A:

                        All of IT Cosmetics foundations provide great coverage, but our suggestion would be Your Skin But Better CC Cream with SPF 50+, as it is an amazing 7-in-1 product which includes your primer, pore minimizer, color correcting cream, full coverage foundation, anti-aging serum, moisturizer, and SPF in one. It will cover you flawlessly in one easy step! See full details here:
                        http://www.ulta.com/ulta/browse/productDetail.jsp?productId=xlsImpprod5770257

                        Answered on 6/5/2014 by Staff Expert from ULTA.com
                    • Q:

                      Could you please tell me if this foundation is vegan?
                      Thank you!
                      Asked on 6/2/2014 by debbi from tucson, az

                      1 answer

                      • Staff Reviewer

                        A:

                        While this is a cruelty-free product, it is not vegan.

                        Answered on 6/4/2014 by Staff Expert from ULTA.com
                    • Q:

                      Does this product help acne prone/ oily skin?
                      Asked on 6/2/2014 by Katie

                      1 answer

                      • Staff Reviewer

                        A:

                        This product is great for all skin types including oily, acne-prone skin. It is clinically proven to increase skin barrier repair and to increase skin hydration by over 71% after just 1 application! It is also infused with many skin-beneficial ingredients and Drops of Light Technology® reflecting pigments to optically blur away the appearance of imperfections.

                        Answered on 6/4/2014 by Staff Expert from ULTA.com
                    • Q:

                      How do I know which shade to get
                      Asked on 5/18/2014 by Helen from Mokena,il

                      1 answer

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