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It CosmeticsIT-O2 Ultra Repair Liquid Oxygen Foundation
It Cosmetics

IT-O2 Ultra Repair Liquid Oxygen Foundation

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Item #: 2264058

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Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
It CosmeticsIT-O2 Ultra Repair Liquid Oxygen Foundation
 
4.2

(based on 93 reviews)

84%

of respondents would recommend this to a friend.

Pros

  • Easy to apply (80)
  • Goes on smoothly (74)
  • Blends well (70)
  • Lightweight (70)
  • Good pigmentation (53)

Cons

  • Poor coverage (11)
  • Doesn't stay on (9)
  • Pricey / poor value (9)
  • Too greasy (7)
  • Causes breakouts (3)

Best Uses

  • Light to medium coverage (51)
  • Mature skin (40)
  • Sensitive skin (37)
  • Dry skin (30)
  • Full coverage (27)
    • Reviewer Profile:
    • Brand buyer (46), Budget shopper (36)
    • Skin Tone:
    • Fair (44), Medium (44)

Reviewed by 93 customers

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Displaying reviews 1-10

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3.0

Disappointed

By Samantha

from Las Vegas, NV

About Me Brand Buyer

Verified Buyer

Pros

  • Easy To Apply
  • Lightweight

Cons

  • Doesn't Stay On
  • Poor Coverage

Best Uses

  • Mature Skin

Comments about It Cosmetics IT-O2 Ultra Repair Liquid Oxygen Foundation:

I was expecting it to perform more like a foundation, but it didn't last . My face looked like I needed to reapply. I love IT cosmetic CC cream and use it most days as a foundation, but when I need something more like a foundation, I'll have to keep trying other products. I won't buy this one again .

  • Skin Tone:
  • Fair
 
3.0

Unfortunate No

By Luisa B

from Chesapeake, VA

About Me Budget Buyer

Verified Buyer

Pros

  • Easy To Apply
  • Goes On Smoothly
  • Lightweight

Cons

  • Doesn't Stay On
  • Poor Coverage

Best Uses

  • Light To Medium Coverage

Comments about It Cosmetics IT-O2 Ultra Repair Liquid Oxygen Foundation:

I really wanted to like this product because the color matched my skin almost perfectly. I'm a MAC NC25 with yellow undertones. I find that most drugstore foundations are more pink and I've struggled for years trying to find the perfect foundation when my skin is at its lightest. During the summer when my face gets darker it's much easier to find a foundation. I've been using Revlon Colorstay since forever and decided to venture into high end foundations. I've since had no luck, includint the It Cosmetics IT-O2. I wanted a more lightweight foundation and this is definitely lightweight but I found it was blendable. I used a Beauty Blender and it created a beautiful finish and didn't matte but more demi-matte. Unfortunately, the foundation couldn't withstand my oily skin. I am primarily oily in my T-zone and sometimes on my cheeks near my nose. I went to work (in an office) and probably 3 hours later I touched my forehead and my fingers were oily and covered in foundation. I ended up returning it the next day. If you have combination/oily skin I just don't think this may work for you. I washed my face, applied toner and primer and that didn't help. Perhaps this works better for dry skin.

  • Skin Tone:
  • Medium
 
5.0

Will definitely buy again

By Bananne

from Lake Orion, MI

About Me Budget Buyer

Verified Buyer

Pros

  • Blends Well
  • Easy To Apply
  • Goes On Smoothly
  • Lightweight

Cons

    Best Uses

    • Light To Medium Coverage

    Comments about It Cosmetics IT-O2 Ultra Repair Liquid Oxygen Foundation:

    Love this product and will definitely continue to use it.

    • Skin Tone:
    • Fair
     
    5.0

    Love this make-up!

    By Chattygirl517

    from Denton, TX

    About Me Brand Buyer

    Verified Buyer

    Pros

    • Blends Well
    • Easy To Apply
    • Goes On Smoothly
    • Good Pigmentation
    • Lightweight
    • Long-Lasting

    Cons

      Best Uses

      • Full Coverage
      • Mature Skin

      Comments about It Cosmetics IT-O2 Ultra Repair Liquid Oxygen Foundation:

      I use the make-up every day and love it! It goes on easily and stays on all day. It covers my dark spots and makes my skin look smooth.

      • Skin Tone:
      • Medium
       
      5.0

      Hope they never stop making this!!

      By Sharon

      from Fort Wayne indiana

      About Me Budget Buyer

      Verified Buyer

      Pros

      • Blends Well
      • Easy To Apply
      • Goes On Smoothly
      • Good Pigmentation
      • Lightweight
      • Long-Lasting
      • Matte Finish
      • Noncomodegenic

      Cons

        Best Uses

        • Full Coverage
        • Mature Skin
        • Normal Skin

        Comments about It Cosmetics IT-O2 Ultra Repair Liquid Oxygen Foundation:

        One question above asks "budget buyer or "brand buyer". I buy what works for me. If it's reasonably priced that's a bonus. This foundation is priced higher than some but not outrageous.

        • Skin Tone:
        • Medium
         
        5.0

        PERFECT COLOR & TEXTURE

        By trailnut

        from EL. MI

        About Me Brand Buyer

        Verified Reviewer

        Pros

          Cons

            Best Uses

              Comments about It Cosmetics IT-O2 Ultra Repair Liquid Oxygen Foundation:

              This is an absolute holy grail foundation for me. Makes me look like I have beautifully even toned skin and the texture and color are so perfect that you can't really tell I'm wearing foundation. It's not too dewey or too matte and doesn't highlight skin texture imperfections or settle into fine lines (not that I have many :o).

              I have light colored skin and find that most foundations are too pink or too peach toned. I bought this foundation in Light and it's a beautiful neutral shade. My skin sometimes has a bit of red on the surface in some areas and this does a great job of neutralizing that so the color of my face matches the color of my neck.

              I do wear a blurring primer underneath (Murad or Smashbox) for optimal surface texture, but am still amazed by the look of this. Even around my nose and parts of my checks where my pores are sometimes a bit big there's no telltale foundation look. I should mention that this isn't a full coverage foundation so if that's your thing this probably isn't for you. But one of my primary goals in wearing foundation is that it not look like I'm wearing foundation, so this is perfect for me.

              BTW, I also tried IT's CC foundation and while the (initial) color is just as good, I don't care for the texture as well and, more importantly, the color didn't stay true on me. It turned more peachy after a while (it oxidized) which is a problem I often have with foundations. Something about my body chemistry affects the color after about a half hour of wear. IT's CC + Veil foundation stayed more true with wear but it's more full coverage than this O2 one and you can more easily see that I'm wearing it. But if you're looking for more coverage than this O2 provides, I highly recommend that one.

              • Skin Tone:
              • Fair
               
              5.0

              fabulous

              By lisa

              from Michigan

              About Me Brand Buyer

              Verified Buyer

              Pros

              • Blends Well
              • Easy To Apply
              • Goes On Smoothly
              • Good Pigmentation
              • Lightweight
              • Long-Lasting
              • Matte Finish
              • Noncomodegenic
              • This Works Excellent

              Cons

                Best Uses

                • Dry Skin
                • Mature Skin

                Comments about It Cosmetics IT-O2 Ultra Repair Liquid Oxygen Foundation:

                Excellent for dry skin!!! Love it ..im hooked

                • Skin Tone:
                • Deep
                 
                5.0

                wow...

                By dg

                from Montana

                Comments about It Cosmetics IT-O2 Ultra Repair Liquid Oxygen Foundation:

                This is an awesome foundation! I have tried many and hated them all. I have "aging" skin and this DOES NOT settle into my wrinkles! I disliked foundation for that reason, but gave this a shot and truly glad I did! I have pretty decent skin, but just needed a little coverage. This is perfect. Note: this is not full coverage! The gal at Ulta color matched me so that was even better! I highly recommend this especially for aging skin!

                 
                5.0

                The added benefits are great

                By Gail

                from Danvers,MA

                About Me Budget Buyer

                Verified Buyer

                Pros

                • Blends Well
                • Easy To Apply
                • Goes On Smoothly
                • Lightweight
                • Long-Lasting

                Cons

                  Best Uses

                  • Full Coverage

                  Comments about It Cosmetics IT-O2 Ultra Repair Liquid Oxygen Foundation:

                  I love the product. It does not settle into creases. Very easily to blend and covers so well. Having Patti the IT make up person there to supply me with tips and what to use on my face was a really big help. She is so awesome. This was such a benefit in having her in the store so I can go back to ask her questions.

                  • Skin Tone:
                  • Medium
                   
                  4.0

                  Impressed immediately

                  By SKT

                  from Tucson, AX

                  About Me Budget Buyer

                  Verified Buyer

                  Pros

                  • Blends Well
                  • Easy To Apply
                  • Goes On Smoothly
                  • Good Pigmentation
                  • Lightweight
                  • Long-Lasting
                  • Noncomodegenic

                  Cons

                    Best Uses

                    • Acne-Prone or Oily Skin
                    • Full Coverage
                    • Mature Skin
                    • Sensitive Skin

                    Comments about It Cosmetics IT-O2 Ultra Repair Liquid Oxygen Foundation:

                    One pump provides full coverage making this product affordable to a person like me, a budget buyer. The lightweight and silky sensation with hours of coverage gives me confidence to not worry anout reapplying after 8 hours. Also, the primer is built in making one less product on my vanity. Placing a finishing powder leaves a smooth non pasty finish!

                    • Skin Tone:
                    • Deep

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                    Q&A

                    Product Q&A

                    Do you have questions about this product?

                    Get answers from in-house experts.

                    16 Questions | 17 Answers
                    Displaying questions 1-10Previous | Next »
                    • Q:

                      I am 54 years old and have combination skin. My T-zone area gets every oily during the day. Also I still have break outs. Is this a great product for combination acne prone skin? Also I live in FL. where it can get very humid.
                      Asked on 4/3/2015 by divermermaid from Clearwater, FL

                      1 answer

                      • Brand Expert

                        A:

                        Hi!! Thank you for your question!!!!! We are more than happy to help you with this today!!!! All of our products are great for all skin types - especially for those with sensitive skin issues!!

                        This would be great for you!!

                        XOXO

                        Answered on 4/3/2015 by Brand Expert from IT Cosmetics
                    • Q:

                      I am 68 years old. Do I need this makeup. My skin is dry and I have the normal wrinkles of a person my age. Also what else do you recommend for the face.
                      Asked on 2/20/2015 by Dot from Mississippi

                      2 answers

                      • Brand Expert

                        A:

                        Hi
                        thank you for your question!! The IT02 foundation would be a great product for you!
                        Our IT 02 foundation is like a facial, in a bottle, in a foundation! IT gives sheer to buildable full coverage and leaves your skin with that dewy glow. We can also recommend using.

                        No 50 Primer is a multi-tasking luxe concentrated hydrating primer and serum in one! It is infused in with more than 50 beneficial ingredients, including hydrating anti-aging peptides, collagen, niacin, essential lipid-rich oils, vitamins, and extracts to nurture your skin and lock in moisture as it prepares it for flawless makeup application. Clinically proven to increase hydration in the skin, using clinical instrumentation measurements. In just 10 days, it is clinically proven to reduce the appearance of pores, fine lines and brighten your skin.

                        No. 50 Primer works with our products to allow the “good for you” ingredients to seep into the skin and provide their amazing benefits! She will reap the benefits from both products

                        XOXO

                        Answered on 2/27/2015 by Brand Expert from IT Cosmetics
                      • Brand Expert

                        A:

                        Hi!! This will be a great product for you!! We also recommend using a primer like our No 50 primer!! This is super hydrating and will help prep the skin for the makeup application!
                        XOXO

                        Answered on 2/24/2015 by Brand Expert from IT Cosmetics
                    • Q:

                      i'm not sure which foundation to pick from so undecided between this product or the cc+ veil beauty fluid foundation. they both look like they would be great products> I have one in my cart. I'm 42 years old for the most part my skin still looks good. i have combination skin a few acne marks i get a few pimples. I dont like a heavy foundation. I watched the video for the cc+veil girls looked great.
                      Asked on 2/10/2015 by stephanie from United States

                      1 answer

                      • Brand Expert

                        A:

                        Hi
                        thank you for your question!! We are more than happy to assist you with this today!!!! They are both amazing products it just depends on the coverage you are looking for. If you want sheer coverage go with the CC Veil and for more buildable to full coverage the IT 02 is for you!!! XOXO

                        Answered on 2/11/2015 by Brand Expert from IT Cosmetics
                    • Q:

                      Which foundation is best for dry, wrinkled, sun spots?
                      Asked on 12/23/2014 by Love IT from Mn

                      1 answer

                      • Brand Expert

                        A:

                        Hi!!! Thank you for your question!!!!! We are more than happy to assist you with this today!!! All of our foundations are amazing for dry skin, wrinkles and sun spots!! It just depends on the look you are going for!

                        Our CC+ Cream is your full coverage foundation, brightening color, anti-aging serum, pore minimizing primer, dark spot corrector, moisturizing day cream, plus physical only SPF 50+ all in one easy step! It delivers luminous and healthy looking skin with powerful anti-aging repair benefits for perfect coverage.

                        Our IT 02 foundation is like a facial, in a bottle, in a foundation! IT gives sheer to buildable full coverage and leaves your skin with that dewy glow.

                        Lastly our Celebration Foundations are a full-coverage anti-aging foundation that provides a naturally flawless, soft-focus, skin-perfecting finish.

                        We hope this helps!!!

                        XOXO

                        Answered on 12/30/2014 by Brand Expert from IT Cosmetics
                    • Q:

                      What is the difference between this foundation and the cc cream foundation?
                      Asked on 11/23/2014 by Becky from Ct

                      1 answer

                      • Brand Expert

                        A:

                        Hi!
                        Thank you for your question!! We are more than happy to help you today!!! Our CC+ Cream is your full coverage foundation, brightening color, anti-aging serum, pore minimizing primer, dark spot corrector, moisturizing day cream, plus physical only SPF 50+ all in one easy step! It delivers luminous and healthy looking skin with powerful anti-aging repair benefits for perfect coverage.

                        Our IT 02 foundation is like a facial, in a bottle, in a foundation! IT gives sheer to buildable full coverage and leaves your skin with that dewy glow.

                        The biggest difference is that CC Cream is full coverage while IT02 can be buildable!

                        So it depends on the look you are going for! XOXO

                        Answered on 11/25/2014 by Brand Expert from IT Cosmetics
                    • Q:

                      Does this product contain sunscreen? Or do I have to put sunscreen on separately? And if so what product do you recommend to use with it as sunscreen?
                      Asked on 8/22/2014 by Maybell11 from Bakersfield, CA

                      1 answer

                      • Staff Reviewer

                        A:

                        This product does not contain sunscreen and is not SPF-rated. This foundation layers beautifully over Your Skin But Better CC Cream with SPF 50+ or CC+ Veil Beauty Fluid Foundation SPF 50.

                        Answered on 8/27/2014 by Staff Expert from ULTA.com
                    • Q:

                      I have oily skin and typically use a primer plus the bye bye pores finishing powder (love that stuff! !). Do I need a primer with this foundation? I want to reduce my steps and reap the benefits of the ingredients in this foundation. Also, does it take time for skin to adjust to this product?
                      Asked on 7/30/2014 by Busy girl from milwaukee

                      1 answer

                      • Staff Reviewer

                        A:

                        This foundation features a built-in primer, so using an additional primer prior to application is completely optional! There is no adjustment period for this product; it is formulated for all skin types with anti-aging and hydrating ingredients to promote healthy skin.

                        Answered on 8/1/2014 by Staff Expert from ULTA.com
                    • Q:

                      Which IT product would work better for full coverage due to hyper pigmentation, scarring, freckles, broken capillaries. Also enlarged pores & wrinkles. Ultra repair liquid oxygen foundation or a different IT foundation?
                      Asked on 6/4/2014 by Makeup Junkie from Hickory, NC

                      1 answer

                      • Staff Reviewer

                        A:

                        All of IT Cosmetics foundations provide great coverage, but our suggestion would be Your Skin But Better CC Cream with SPF 50+, as it is an amazing 7-in-1 product which includes your primer, pore minimizer, color correcting cream, full coverage foundation, anti-aging serum, moisturizer, and SPF in one. It will cover you flawlessly in one easy step! See full details here:
                        http://www.ulta.com/ulta/browse/productDetail.jsp?productId=xlsImpprod5770257

                        Answered on 6/5/2014 by Staff Expert from ULTA.com
                    • Q:

                      Could you please tell me if this foundation is vegan?
                      Thank you!
                      Asked on 6/2/2014 by debbi from tucson, az

                      1 answer

                      • Staff Reviewer

                        A:

                        While this is a cruelty-free product, it is not vegan.

                        Answered on 6/4/2014 by Staff Expert from ULTA.com
                    • Q:

                      Does this product help acne prone/ oily skin?
                      Asked on 6/2/2014 by Katie

                      1 answer

                      • Staff Reviewer

                        A:

                        This product is great for all skin types including oily, acne-prone skin. It is clinically proven to increase skin barrier repair and to increase skin hydration by over 71% after just 1 application! It is also infused with many skin-beneficial ingredients and Drops of Light Technology® reflecting pigments to optically blur away the appearance of imperfections.

                        Answered on 6/4/2014 by Staff Expert from ULTA.com
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