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It CosmeticsIT-O2 Ultra Repair Liquid Oxygen Foundation

It Cosmetics

IT-O2 Ultra Repair Liquid Oxygen Foundation

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Item #: 2264058 Size: 1.0 oz

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Why did IT Cosmetics create this product: To finally give women the power to achieve flawless looking even skin, like the skin we were born with! This anti-aging liquid foundation is a true beauty breakthrough. It's packed with anti-aging ingredients and gives a true airbrushed look that works on all ages and skin types! IT Cosmetics creator could never find a liquid foundation that truly covered, but also made my skin look even better, and the IT-O2 Ultra Repair Liquid Oxygen Foundation does!

What is it: This foundation is truly like a facial, in a bottle, in a foundation! Formulated to deliver oxygen to the skin, IT-O2 Ultra Repair Liquid Oxygen Foundation gives sheer to buildable full coverage and leaves your skin with that dewy Your Skin But Better glow. It's also infused with anti-aging peptides, hyaluronic acid, hydrolyzed collagen and special IT Cosmetics Drops of Light Technology reflecting pigments to optically blur away the appearance of imperfections. This is an Anti-Aging foundation that gives you the power to achieve hydrated, luminous and healthy looking skin while receiving powerful anti-aging benefits. The light-diffusing properties evens skin tone for flawless airbrushed skin without settling into lines and wrinkles. For airbrushed perfection the Hydra-Sponge is the perfect tool for stippling airbrushed application.

Who is it for: Anyone who wants the power to achieve their most beautiful skin ever! Anyone who wants the anti-aging benefits of peptides, hydrolyzed collagen and niacin. Anyone who wants a clinically proven and measured increase in hydration to their skin. Anyone who wants to instantly conceal imperfections, diffuse the look of lines and wrinkles on the face, and achieve a more radiant looking, flawless and supple complexion.

Why is it different: IT-O2 Ultra Repair Liquid Oxygen Foundation is a breakthrough in Liquid Foundation Technology. IT-O2 Ultra Repair Liquid Oxygen Foundation is formulated to deliver oxygen to the skin. IT-O2 Ultra Repair Liquid Oxygen Foundation is also clinically proven to increase skin hydration by 71% after just 10 minutes of wear. Infused with anti-aging technology and ingredients including peptides, hydrolyzed collagen, niacin, hyaluronic acid, grapeseed oil plus vitamins A, C, & E. Paraben-free, talc free, sulfate free, fragrance free.

Click here to find your perfect shade!

Start with clean, moisturized skin. Dispense a dime-size amount of IT-O2 Ultra Repair Liquid Oxygen Foundation to the back of your hand. For flawless, luminous complexion perfection, apply the foundation starting in the center of your face and blend outward using the It Cosmetics Hydra-Sponge, an IT Cosmetics Heavenly Luxe Flat Top Buffing Foundation brush (sold separately), or your fingers.

Beauty tips: For year round complexion perfection keep two shades of foundation on hand. One will be suitable for winter, and the other for summer skin. Most of the year, they will match perfectly if mixed together.
Aqua, Glycerin, Glycereth-26, PEG-8, Caprylyl Methicone, C30-45 Alkyl Cetearyl Dimethicone Crosspolymer, Diethylhexyl Carbonate, Isohexadecane, Dimethicone, Isododecane, Isostearyl Palmitate, Isostearyl Isostearate, Neopentyl Glycol Diheptanoate, Lauryl PEG-9 Polydimethylsiloxyethyl Dimethicone, Polymethyl Methacrylate, Sodium Chloride, Phenoxyethanol, Ethylhexylglycerin, PEG-10 Dimethicone, Tocopheryl Acetate, Polyhydroxystearic Acid, Magnesium Stearate, Panthenol, Silica Dimethyl Silylate, Xanthan Gum, Methylisothiazolinone, Sodium Hyaluronate, Perfluorodecalin, Retinyl Palmitate, Tocopherol, Ascorbyl Palmitate, Hydrolyzed Silk, Hydrolyzed Collagen, Cholesteryl Oleyl Carbonate, Cholesteryl Nonanoate, Cholesteryl Chloride, Steareth-20, N-Hydroxysuccinimide, Chrysin, Palmitoyl Oligopeptide, Palmitoyl Tetrapeptide-7, Niacinamide, Camellia Sinensis Leaf Extract, Aloe Barbadensis Leaf Juice, Olive Leaf Extract, Oryza Sativa (Rice) Extract,Chamomilla Recutita (Matricaria) Flower Extract, Glycyrrhiza Glabra (Licorice) Root Extract, Helianthus Annuus (Sunflower) Seed Oil, Vitis Vinifera (Grape) Seed Extract, Persea Gratissima (Avocado) Oil, Punica Grantum Seed Oil. May Contain: Titanium Dioxide (CI 77891), Alumina, Triethoxycaprylylsilane, iron Oxides (CI 77492, CI 77491, CI 77499).

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Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
It CosmeticsIT-O2 Ultra Repair Liquid Oxygen Foundation
 
4.1

(based on 148 reviews)

79%

of respondents would recommend this to a friend.

Pros

  • Easy to apply (114)
  • Goes on smoothly (106)
  • Blends well (104)
  • Lightweight (100)
  • Long-lasting (71)

Cons

  • Poor coverage (23)
  • Pricey / poor value (17)
  • Doesn't stay on (16)
  • Too greasy (13)
  • Heavy (6)

Best Uses

  • Light to medium coverage (70)
  • Mature skin (59)
  • Sensitive skin (46)
  • Dry skin (41)
  • Full coverage (40)
    • Reviewer Profile:
    • Brand buyer (76), Budget shopper (55)
    • Skin Tone:
    • Medium (74), Fair (68)

Reviewed by 148 customers

Displaying reviews 1-10

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4.0

great coverage

By Rosie

from NY

About Me Brand Buyer

Verified Buyer

Pros

  • Blends Well
  • Easy To Apply
  • Goes On Smoothly
  • Good Pigmentation
  • Long-Lasting

Cons

  • Heavy

Best Uses

  • Full Coverage
  • Mature Skin

Comments about It Cosmetics IT-O2 Ultra Repair Liquid Oxygen Foundation:

Have used IT products in the past with good results wanted to try
good but not my favorite foundation, but will use this bottle.
Not dissatisfied with product at all very good coverage just prefer a lighter feel.

  • Skin Tone:
  • Medium
 
5.0

give it a try

By jessibelle

from Baton Rouge, LA

About Me Budget Buyer

Verified Buyer

Pros

  • Blends Well
  • Easy To Apply
  • Goes On Smoothly
  • Good Pigmentation
  • Lightweight
  • Matte Finish

Cons

    Best Uses

    • Light To Medium Coverage
    • Sensitive Skin

    Comments about It Cosmetics IT-O2 Ultra Repair Liquid Oxygen Foundation:

    Great product

    • Skin Tone:
    • Medium
     
    2.0

    it-02

    By bdunn

    from Alabama

    Verified Buyer

    Pros

    • Goes On Smoothly
    • Noncomodegenic

    Cons

    • Doesn't Stay On
    • Pricey / Poor Value
    • Too Greasy

    Best Uses

    • Dry Skin

    Comments about It Cosmetics IT-O2 Ultra Repair Liquid Oxygen Foundation:

    My face looked and felt greasy. Was disappointed, was definitely expecting more to justify the price.

    • Skin Tone:
    • Medium
     
    1.0

    would not buy again

    By OLDER AN WISER

    from PHNX ,AZ

    About Me Brand Buyer

    Pros

      Cons

      • Causes Breakouts
      • Doesn't Stay On
      • Poor Coverage
      • Too Greasy

      Best Uses

      • Mature Skin
      • Sensitive Skin

      Comments about It Cosmetics IT-O2 Ultra Repair Liquid Oxygen Foundation:

      I wanted to try the foundation but I was talked in to the CC product. did not stay on, felt like a clear primer. like the feel of my skin the next day but other than that would not recommend for use of as a foundation. maybe a primer or under your foundation for moisturizer.

      • Skin Tone:
      • Medium
       
      5.0

      IT-O2

      By MJ

      from Kokomo Indiana

      About Me Budget Buyer

      Verified Buyer

      Pros

      • Blends Well
      • Easy To Apply
      • Goes On Smoothly
      • Lightweight
      • Long-Lasting

      Cons

        Best Uses

        • Full Coverage
        • Mature Skin
        • Normal Skin
        • Sensitive Skin

        Comments about It Cosmetics IT-O2 Ultra Repair Liquid Oxygen Foundation:

        It is a great foundation. Prefer it over all others

        • Skin Tone:
        • Medium
         
        4.0

        Okay, but

        By carlabpepsi

        from Blue Springs, MO

        About Me Brand Buyer

        Verified Buyer

        Pros

        • Blends Well
        • Covers Good
        • Easy To Apply
        • Goes On Smoothly
        • Long-Lasting

        Cons

        • Doesn't Cover As Well As

        Best Uses

        • Acne-Prone or Oily Skin
        • Good Not Full Coverage
        • Mature Skin

        Comments about It Cosmetics IT-O2 Ultra Repair Liquid Oxygen Foundation:

        I like it, just wish it covered better.

        • Skin Tone:
        • Fair

        (1 of 1 customers found this review helpful)

         
        1.0

        First foundation I actually hated

        By Rose

        from Winter Park, FL

        About Me Brand Buyer

        Verified Reviewer

        Pros

          Cons

          • Difficult To Apply
          • Poor Coverage
          • Pricey / Poor Value

          Best Uses

          • Light To Medium Coverage

          Comments about It Cosmetics IT-O2 Ultra Repair Liquid Oxygen Foundation:

          I really hated this. It was thin, sticky, streaky, and I could never blend it. Also...be careful when you are being color matched in the store because the lighting stinks...they recommended a shade that was 2 shades lighter than my skin.

          • Skin Tone:
          • Fair
           
          1.0

          Dissappointed

          By P31

          from Texas

          About Me Brand Buyer

          Verified Buyer

          Pros

            Cons

            • Poor Coverage

            Best Uses

              Comments about It Cosmetics IT-O2 Ultra Repair Liquid Oxygen Foundation:

              I think this should said it was tinted serum as I didn't think it really covered at all.

              • Skin Tone:
              • Fair

              (1 of 1 customers found this review helpful)

               
              5.0

              Love!

              By Junkie4Makeup

              from St. Charles, IL

              About Me Brand Buyer

              Verified Buyer

              Pros

              • Blends Well
              • Easy To Apply
              • Goes On Smoothly
              • Lightweight

              Cons

                Best Uses

                  Comments about It Cosmetics IT-O2 Ultra Repair Liquid Oxygen Foundation:

                  Ive never worn foundation before but once I hit 40, I knew i needed a boost. I have tried every brand out there searching for one that would make me look natural and not like I was wearing foundation. So happy when I found this!! It's lightweight and blends beautifully. I wanted to feel like my skin looks great not my makeup. I'm hooked!!

                  • Skin Tone:
                  • Fair

                  (1 of 1 customers found this review helpful)

                   
                  5.0

                  great product, will buy again!

                  By fendi38

                  from Houston, TX

                  About Me Budget Buyer

                  Verified Buyer

                  Comments about It Cosmetics IT-O2 Ultra Repair Liquid Oxygen Foundation:

                  I use this daily, light even coverage, Great Product!!

                  • Skin Tone:
                  • Medium

                  Displaying reviews 1-10

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                  Q&A

                  Product Q&A

                  Do you have questions about this product?

                  Get answers from in-house experts.

                  21 Questions | 22 Answers
                  Displaying questions 1-10Previous | Next »
                  • Q:

                    Hi!
                    I am trying to decide between this product and your Celebration Foundation. I am 40, with mild Rosacea, some acne, more prominent pores than before, a few fine lines around my eyes and a furrow between my brows that the dermatologist says is not a wrinkle but over-active muscles. A salesperson used your IT-O2 foundation on me in the store but sadly they did not have my color in stock. When I got online to order it I discovered the Celebration foundation. I do not wear make-up everyday, but the several times a week I do - I prefer to keep it simple and fresh looking. I am not sure which would be better for me. I currently use the Tarte airbrush foundation I've had for too long, and while the finish is nice I have stinging of my face with it and feel that it is a bit too cakey sometimes. Thank you, very excited to try one of these products soon!
                    Asked on 1/9/2016 by Chris from Northeast

                    1 answer

                    • Brand Expert

                      A:

                      Hi
                      We are more than happy to help you with this today. We would recommend our CC Cream as it is an easy to use all in one product. CC+™ Cream with SPF 50+ is truly a multi-tasking beauty miracle. It's your SPF 50+ UVA/UVB Physical only sunscreen that protects against the rays that both burn your skin and age your skin. CC+™ is infused with cutting edge Anti-Aging technology and is clinically proven to improve skin texture, brightness and increase skin hydration by 79%.

                      XOXO

                      Answered on 1/13/2016 by Brand Expert from IT Cosmetics
                  • Q:

                    I am interested in purchasing this product as I have very dry skin spots on my cheeks, nose and sometimes forehead, so it sounds like it may help a good bit. With that said I am wondering how well the product covers pores? I have slight pores on my cheeks that I'd like to try and minimize a bit. Truthfully, I've never used a foundation and have only used your Bye Bye Under Eye Corrector, but I think it's time to step it up and use a foundation. Can you tell me if this or the CC+ would be a better fit based on what I've mentioned?
                    Asked on 1/7/2016 by Nicole from Atlanta, GA

                    1 answer

                    • Brand Expert

                      A:

                      Hi
                      We are more than happy to help you with this today. We would recommend the CC Cream over the IT 02 as this CC Cream has more coverage and will help cover and minimize the pores on your cheek.
                      XOXO

                      Answered on 1/8/2016 by Brand Expert from IT Cosmetics
                  • Q:

                    Hi I have eczema on my face, so that area get extremely dry & flakey. Which product would you recommend ?
                    Asked on 1/7/2016 by Tiliea from Kennesaw, ga

                    1 answer

                    • Brand Expert

                      A:

                      Hi
                      Happy to help you today! We would recommend our CC Cream.
                      CC+™ Cream with SPF 50+ is truly a multi-tasking beauty miracle. It's your SPF 50+ UVA/UVB Physical only sunscreen that protects against the rays that both burn your skin and age your skin. CC+™ is infused with cutting edge Anti-Aging technology and is clinically proven to improve skin texture, brightness and increase skin hydration by 79%.
                      XOXO

                      Answered on 1/8/2016 by Brand Expert from IT Cosmetics
                  • Q:

                    I have just turned 50 I am lucky I have great skin but it is very sensitive. I have some fine lines but not many. I am worried about new products because of being so sensitive. Also I like a bit of a heavier coverage. Also your foundations are quite expensive. I am looking at changing what I use I am also looking at Estee Lauder. What would u recomend I your products?
                    Asked on 11/30/2015 by Elizabeth from United States

                    1 answer

                    • Brand Expert

                      A:

                      Hi
                      We are so happy to hear that you are interested in our products. That makes us so happy. We are more than happy to help you today. All of our products are good for sensitive skin and made with skin loving ingredients.

                      We would go with our CC Cream. CC+™ Cream with SPF 50+ is truly a multi-tasking beauty miracle. It's your SPF 50+ UVA/UVB Physical only sunscreen that protects against the rays that both burn your skin and age your skin. CC+™ is infused with cutting edge Anti-Aging technology and is clinically proven to improve skin texture, brightness and increase skin hydration by 79%.

                      XOXO

                      Answered on 12/2/2015 by Brand Expert from IT Cosmetics
                  • Q:

                    I currently use cc cream its better then ur skin foundation and i really like it and everthing it does.but i have really dry skin so iam wondering if oxygen foundation would be better for me but i also want full coverage and of course anti aging.which one would be better for me? I have alittle bit of redness between my cheeks and my nose.
                    Asked on 8/13/2015 by Mac

                    1 answer

                    • Brand Expert

                      A:

                      Hi
                      Thank you for your question and for your interest in our product. They are both amazing products so you can't go wrong either way. IF you are happy with the CC Cream we recommend sticking with it and just adding a moisturizer if you feel your skin needs more!

                      XOXO

                      Answered on 8/14/2015 by Brand Expert from IT Cosmetics
                  • Q:

                    I am 54 years old and have combination skin. My T-zone area gets every oily during the day. Also I still have break outs. Is this a great product for combination acne prone skin? Also I live in FL. where it can get very humid.
                    Asked on 4/3/2015 by divermermaid from Clearwater, FL

                    1 answer

                    • Brand Expert

                      A:

                      Hi!! Thank you for your question!!!!! We are more than happy to help you with this today!!!! All of our products are great for all skin types - especially for those with sensitive skin issues!!

                      This would be great for you!!

                      XOXO

                      Answered on 4/3/2015 by Brand Expert from IT Cosmetics
                  • Q:

                    I am 68 years old. Do I need this makeup. My skin is dry and I have the normal wrinkles of a person my age. Also what else do you recommend for the face.
                    Asked on 2/20/2015 by Dot from Mississippi

                    2 answers

                    • Brand Expert

                      A:

                      Hi
                      thank you for your question!! The IT02 foundation would be a great product for you!
                      Our IT 02 foundation is like a facial, in a bottle, in a foundation! IT gives sheer to buildable full coverage and leaves your skin with that dewy glow. We can also recommend using.

                      No 50 Primer is a multi-tasking luxe concentrated hydrating primer and serum in one! It is infused in with more than 50 beneficial ingredients, including hydrating anti-aging peptides, collagen, niacin, essential lipid-rich oils, vitamins, and extracts to nurture your skin and lock in moisture as it prepares it for flawless makeup application. Clinically proven to increase hydration in the skin, using clinical instrumentation measurements. In just 10 days, it is clinically proven to reduce the appearance of pores, fine lines and brighten your skin.

                      No. 50 Primer works with our products to allow the “good for you” ingredients to seep into the skin and provide their amazing benefits! She will reap the benefits from both products

                      XOXO

                      Answered on 2/27/2015 by Brand Expert from IT Cosmetics
                    • Brand Expert

                      A:

                      Hi!! This will be a great product for you!! We also recommend using a primer like our No 50 primer!! This is super hydrating and will help prep the skin for the makeup application!
                      XOXO

                      Answered on 2/24/2015 by Brand Expert from IT Cosmetics
                  • Q:

                    i'm not sure which foundation to pick from so undecided between this product or the cc+ veil beauty fluid foundation. they both look like they would be great products> I have one in my cart. I'm 42 years old for the most part my skin still looks good. i have combination skin a few acne marks i get a few pimples. I dont like a heavy foundation. I watched the video for the cc+veil girls looked great.
                    Asked on 2/10/2015 by stephanie from United States

                    1 answer

                    • Brand Expert

                      A:

                      Hi
                      thank you for your question!! We are more than happy to assist you with this today!!!! They are both amazing products it just depends on the coverage you are looking for. If you want sheer coverage go with the CC Veil and for more buildable to full coverage the IT 02 is for you!!! XOXO

                      Answered on 2/11/2015 by Brand Expert from IT Cosmetics
                  • Q:

                    Which foundation is best for dry, wrinkled, sun spots?
                    Asked on 12/23/2014 by Love IT from Mn

                    1 answer

                    • Brand Expert

                      A:

                      Hi!!! Thank you for your question!!!!! We are more than happy to assist you with this today!!! All of our foundations are amazing for dry skin, wrinkles and sun spots!! It just depends on the look you are going for!

                      Our CC+ Cream is your full coverage foundation, brightening color, anti-aging serum, pore minimizing primer, dark spot corrector, moisturizing day cream, plus physical only SPF 50+ all in one easy step! It delivers luminous and healthy looking skin with powerful anti-aging repair benefits for perfect coverage.

                      Our IT 02 foundation is like a facial, in a bottle, in a foundation! IT gives sheer to buildable full coverage and leaves your skin with that dewy glow.

                      Lastly our Celebration Foundations are a full-coverage anti-aging foundation that provides a naturally flawless, soft-focus, skin-perfecting finish.

                      We hope this helps!!!

                      XOXO

                      Answered on 12/30/2014 by Brand Expert from IT Cosmetics
                  • Q:

                    What is the difference between this foundation and the cc cream foundation?
                    Asked on 11/23/2014 by Becky from Ct

                    1 answer

                    • Brand Expert

                      A:

                      Hi!
                      Thank you for your question!! We are more than happy to help you today!!! Our CC+ Cream is your full coverage foundation, brightening color, anti-aging serum, pore minimizing primer, dark spot corrector, moisturizing day cream, plus physical only SPF 50+ all in one easy step! It delivers luminous and healthy looking skin with powerful anti-aging repair benefits for perfect coverage.

                      Our IT 02 foundation is like a facial, in a bottle, in a foundation! IT gives sheer to buildable full coverage and leaves your skin with that dewy glow.

                      The biggest difference is that CC Cream is full coverage while IT02 can be buildable!

                      So it depends on the look you are going for! XOXO

                      Answered on 11/25/2014 by Brand Expert from IT Cosmetics
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