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It Cosmetics Your Lips But Better Waterproof Lip Liner Stain

It Cosmetics

Your Lips But Better Waterproof Lip Liner Stain

Buff Nude (Light/Medium)

Item #: 2264046 Size: 0.017 oz

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Why did IT Cosmetics create this product: To finally give women a clinically proven waterproof automatic lip liner pencil that is also a stain, so it truly lasts! It's also a hydrating primer, and long-wear stain that doesn't dry out lips and keeps your favorite lip product in place! Plus it truly matches your lip tone to create natural-looking gorgeous lip. To deliver a product that gives you a pretty natural color that is truly your lips but better!

What is it: YLBB Your Lips But Better Waterproof Lip Liner Stain is an ultra luxe, ultra creamy clinically proven waterproof automatic lip liner pencil infused with a stain! This innovative game-changer acts as your nude lip liner, lip primer, long-wear stain and reversible lip liner all in one! This truly innovative formula is infused peptides, collagen, hyaluronic acid, hydrating avocado oil, shea butter, aloe, and jojoba that all work together to treat, hydrate, condition, sooth and nourish your lips all while minimizing the appearance of lip lines and keeping your lip color in place! Plus YLBB Your Lips But Better Waterproof Lip Liner Stain is packed with anti-aging anti-oxidants including vitamins A, C, E, acai, green tea and white tea to protect and ward off free-radicals all day long. Paraben free!

Who is it for: Anyone who wants hydrating and conditioning benefits in a lip liner that won't budge or smudge and stay all day until you decide to take it off. Anyone who wants younger or fuller looking lips. Anyone who wants the perfect shade of lip liner that can be worn alone, or with your favorite lipstick or gloss.

Why is it different: Developed with leading plastic surgeons, YLBB stands for Your Lips But Better and that is exactly what this product is all about! YLBB Your Lips But Better Waterproof Lip Liner Stain is an ultra luxe, ultra creamy clinically proven waterproof automatic lip liner that is your lip liner, lip primer, long-wear liner stain and reversible lip liner all in one! All shades are designed to work with your skin tone to give you the look of your lips but better. This truly innovative formula is infused peptides, collagen, hyaluronic acid, hydrating avocado oil, shea butter, aloe, and jojoba that all work together to treat, hydrate, condition, sooth and nourish your lips all while minimizing the appearance of lip lines and keeping your lip color in place! Plus YLBB Your Lips But Better Waterproof Lip Liner Stain is packed with anti-aging anti-oxidants including vitamins A, C, E, acai, green tea and white tea to protect and ward off free-radicals all day long. Paraben free!
Begin with clean, bare lips. Twist up your automatic pencil and begin tracing your natural lip line using light strokes, beginning at the center of your lip line and working outward. Press your pencil lightly for a lighter nude/natural color and a bit harder for deeper/more intense color. For fuller-looking lips hug the very outer edges of the lip line as you apply.

Beauty tips: YLBB Your Lips But Better Waterproof Lip Liner Stain can also be used for color correction. Simply fill in your lips with the YLBB Your Lips But Better Waterproof Lip Liner Stain for a stain that won¿t move and will last all day! Apply your favorite IT Cosmetics lipstick or lip gloss over top or wear YLBB Your Lips But Better Waterproof Lip Liner Stain alone!
Cyclopentasiloxane, Trimethylsiloxysilicate, Silica, Mica, Ceresin, Cyclomethicone, Polythylene, Euphorbia Cerifera (Candelilla) Wax, Isododecane, Synthetic Wax, Methicone, Polyisobutene, Dimethicone, Argania Spinosa Kernel Oil, Butyrospermum ParkII (Shea) Butter, Palmitoyl Hexapeptide-12, Persea Gratissima (Avocado) Oil, Prunus Avium (Sweet Cherry) Seed Oil, Prunus Domestics Seed Oil, Simmondsia Chinesis (Jojobs) Seed Oil, Tocopheryl Acetate, Vitis Vinifera (Grape) Seed Oil, Cholesterol, Collagen, Hyaluronic Acid, Hydrolyzed Silk, Retinyl Palmitate, Tocopherol, Aloe Barbadensis Leaf Extract, Olea Eurpaea (Olive) Leaf Extract, Punica Granatum Extract, Camellia Sinensis Leaf Extract, Chamomilla Recutita (Matricaria) FLower Extract. May contain: Titanium Dioxide (Ci 77891), Iron Oxides (CI 77491, CI 77492, CI 77499, D&C Red No. 6 BA Lake (CI 15850), Ultramarine Blue (CI 77007), D&C Red No.7 CA Lake (CI 15850:1), D&C Yellow No.6 AL Lake (CI 15985:1), D&C Blue No.1 AL Lake (CI 42090).

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Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
It CosmeticsYour Lips But Better Waterproof Lip Liner Stain
 
4.2

(based on 212 reviews)

79%

of respondents would recommend this to a friend.

Pros

  • Long lasting (138)
  • True to color (123)
  • Even application (122)
  • Convenient container (106)
  • Great color selection (95)

Cons

  • Wears off easily (36)
  • Drying (21)
  • Not true to color (10)
  • Clumpy application (4)
  • Poor color selection (3)

Best Uses

  • Anytime (133)
  • Everyday use (95)
  • Going out (51)
  • Special occasions (50)
  • Daytime (49)
    • Reviewer Profile:
    • Classic style (103), Natural style (85), Trendy style (17)
    • Skin Tone:
    • Medium (112), Fair (91), Deep (3)

Reviewed by 212 customers

Displaying reviews 1-10

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1.0

I wouldn't call this a stain

By AB

from Daytona Beach FL

About Me Natural Style

Verified Buyer

Pros

    Cons

    • Not True To Color
    • Wears Off Easily

    Best Uses

      Comments about It Cosmetics Your Lips But Better Waterproof Lip Liner Stain:

      I bought this thinking it was a stain as described, but it doesn't stay on at all. Very disappointed.

      • Skin Tone:
      • Medium
       
      5.0

      I can't wait to buy more colors!

      By Katie

      from Ohio

      About Me Natural Style

      Verified Buyer

      Pros

      • Convenient Container
      • Even Application
      • Long Lasting
      • True To Color

      Cons

        Best Uses

        • Anytime
        • Everyday Use

        Comments about It Cosmetics Your Lips But Better Waterproof Lip Liner Stain:

        Very long lasting

        • Skin Tone:
        • Medium
         
        4.0

        Love this lip liner

        By photocat73

        from Quad Cities, IL

        About Me Classic Style

        Verified Buyer

        Pros

        • Convenient Container
        • Doesn't crumble
        • Even Application
        • Great Color Selection
        • True To Color

        Cons

        • Wears Off Easily

        Best Uses

        • Anytime
        • Daytime
        • Everyday Use
        • Going Out
        • Special Occasions

        Comments about It Cosmetics Your Lips But Better Waterproof Lip Liner Stain:

        After using lip spackle, I apply this to redefine the lip edges and blend with whatever lipstick of the day I'm wearing. I love the color that doesn't fight my lipstick, but still defines my lips. It can even be used to tone down a harsh color lipstick, or give an ombre effect for lighter shades.

        • Skin Tone:
        • Fair
         
        5.0

        I would love to get this in different colors

        By Fundip

        from Round Rock Tx

        About Me Natural Style

        Verified Buyer

        Pros

        • Even Application

        Cons

          Best Uses

          • Anytime
          • Daytime
          • Everyday Use

          Comments about It Cosmetics Your Lips But Better Waterproof Lip Liner Stain:

          My everyday use

          • Skin Tone:
          • Medium
           
          5.0

          This is the 3rd one that i bought. It glides on smoothly .

          By Nana

          from Melville

          About Me Classic Style

          Verified Buyer

          Pros

          • Convenient Container
          • Even Application
          • Great Color Selection
          • Long Lasting

          Cons

            Best Uses

            • Anytime

            Comments about It Cosmetics Your Lips But Better Waterproof Lip Liner Stain:

            Love it. Glides on easily and lasts.

            • Skin Tone:
            • Fair
             
            5.0

            Stays on. Great natural color.

            By Haley

            from Philadelphia, PA

            About Me Natural Style

            Verified Buyer

            Pros

            • Convenient Container
            • Even Application
            • Great Color Selection
            • Long Lasting
            • True To Color

            Cons

              Best Uses

              • Anytime

              Comments about It Cosmetics Your Lips But Better Waterproof Lip Liner Stain:

              Awesome

              • Skin Tone:
              • Medium
               
              5.0

              Great product

              By BUBBS Linda

              from Warrington. Pa

              About Me Natural Style

              Verified Buyer

              Pros

              • Convenient Container
              • Even Application
              • Great Color Selection
              • Long Lasting
              • True To Color

              Cons

                Best Uses

                • Anytime

                Comments about It Cosmetics Your Lips But Better Waterproof Lip Liner Stain:

                Stays on better Thanh any lipstick

                • Skin Tone:
                • Fair
                 
                5.0

                I would buy again

                By Maria

                from Merrick New York

                About Me Classic Style

                Verified Buyer

                Pros

                • Even Application
                • Great Color Selection
                • Long Lasting
                • True To Color

                Cons

                  Best Uses

                  • Anytime

                  Comments about It Cosmetics Your Lips But Better Waterproof Lip Liner Stain:

                  Use a lipstick and lip liner. Love the color. Stays on. Not dry.

                  • Skin Tone:
                  • Medium

                  (1 of 1 customers found this review helpful)

                   
                  1.0

                  Did not love it

                  By Voni

                  from Sandy, Utah

                  About Me Classic Style

                  Verified Buyer

                  Pros

                    Cons

                    • Clumpy Application
                    • Drying

                    Best Uses

                      Comments about It Cosmetics Your Lips But Better Waterproof Lip Liner Stain:

                      Was not a smooth application. Drying. Overall unwearable. Unfortunately had to return.

                      • Skin Tone:
                      • Medium
                       
                      5.0

                      Love It!

                      By Busy Grandma

                      from Mission Viejo, CA

                      About Me Natural Style

                      Verified Buyer

                      Pros

                      • Convenient Container
                      • Even Application
                      • Glossy Finish
                      • Great Color Selection
                      • Long Lasting
                      • Moisturizing
                      • Pleasant Tasting
                      • True To Color

                      Cons

                        Best Uses

                        • Anytime
                        • Everyday Use

                        Comments about It Cosmetics Your Lips But Better Waterproof Lip Liner Stain:

                        I had previously tried 5 other brands and was always disappointed with over performance and colors. An Ulta consultant suggested I try it and I love it. I also found the price to be very reasonable compared to Lancome and Estee Lauder. Can't wait to try other colors too!

                        • Skin Tone:
                        • Fair

                        Displaying reviews 1-10

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                        Q&A

                        Product Q&A

                        Do you have questions about this product?

                        Get answers from in-house experts.

                        10 Questions | 10 Answers
                        Displaying questions 1-10
                        • Q:

                          Which shade would be most versatile to wear with multiple lipsticks?
                          Asked on 4/22/2016 by dinanorth

                          1 answer

                          • Brand Expert

                            A:

                            Great question! The Romantic Rose would go with most of our lip colors!
                            XOXO

                            Answered on 4/22/2016 by Brand Expert from IT Cosmetics
                        • Q:

                          Which color goes best with laugh cc+ lip serum?
                          Asked on 4/20/2016 by Wondering from Kentucky

                          1 answer

                          • Brand Expert

                            A:

                            Great question! WE recommend the romantic rose with the CC Lip In Laugh!
                            XOXO

                            Answered on 4/21/2016 by Brand Expert from IT Cosmetics
                        • Q:

                          Which lip liner shade will pair best with the Believe blurred Lines lipstick?
                          Asked on 2/6/2016 by Loving It! from San Diego

                          1 answer

                          • Brand Expert

                            A:

                            Hi
                            This is a great question and we are more than happy to help. The Romantic Rose goes best with the Believe Blurred Lines.
                            XOXO

                            Answered on 2/8/2016 by Brand Expert from IT Cosmetics
                        • Q:

                          Which shade would go well with the Naturally Pretty Blurred lines lipstick?
                          Asked on 1/21/2016 by Ragin Cajun from Lafayette, LA

                          1 answer

                          • Brand Expert

                            A:

                            Hi
                            More than happy to help you with this today.
                            We would recommend the Romantic Rose.
                            XOXO

                            Answered on 1/22/2016 by Brand Expert from IT Cosmetics
                        • Q:

                          How do you remove if it does not come off with water?
                          Asked on 8/17/2015 by Dom

                          1 answer

                          • Brand Expert

                            A:

                            Hi!
                            Thank you for your question and for your interest in our lip product. You would use a waterproof makeup remover and also soap and water. It does come off with your normal daily cleansing routine!
                            Hope this helps!
                            XOXO

                            Answered on 8/19/2015 by Brand Expert from IT Cosmetics
                        • Q:

                          Which lipstick color would look best with the romantic Rose lip liner?
                          Asked on 8/9/2015 by Cathy from Chester springs, pa

                          1 answer

                          • Brand Expert

                            A:

                            Hello
                            Thank you for your question and for your interest in our lip products. The Romantic Rose Liner goes best with our Love or Live Blurred Lines!
                            XOXO

                            Answered on 8/10/2015 by Brand Expert from IT Cosmetics
                        • Q:

                          I am medium tone and wear pretty in pink lip gloss stain . What color lip liner would go best with that color ?
                          Asked on 5/18/2015 by Nana from Bellmawr N J

                          1 answer

                          • Brand Expert

                            A:

                            Hi!
                            Thank you for your question!!! We are more than happy to help you with this today!
                            We would also recommend the pretty in pink liner!
                            XOXO

                            Answered on 5/18/2015 by Brand Expert from IT Cosmetics
                        • Q:

                          Looking for a warm nude. Are any of these warm shades?
                          Asked on 5/14/2015 by No Cheese Mama from Los Angeles

                          1 answer

                          • Brand Expert

                            A:

                            Hi! Thank you for your question and for your interest in our liners! The Blushing Nude and spicy nude are the warmest nude shades that we have!
                            XOXO

                            Answered on 5/14/2015 by Brand Expert from IT Cosmetics
                        • Q:

                          Which color matches best with the IT lip stain in "damsel"? Thank you.
                          Asked on 2/16/2015 by looking-for-the-perfect-lipliner from Cary, NC

                          1 answer

                          • Brand Expert

                            A:

                            Hi!!
                            thank you for your question!!! Both the pretty in pink and romantic rose work well with Damsel Lip Stain!!!
                            XOXO

                            Answered on 2/16/2015 by Brand Expert from IT Cosmetics
                        • Q:

                          is cherry flush bright pink or red?
                          Asked on 11/6/2014 by Yadira from United States

                          1 answer

                          • Brand Expert

                            A:

                            Hi!!
                            Thank you for your question!!!! We are more than happy to help you with this today!!! The Cherry Flush is a vibrant redish-pink but it has more Red undertones then Pink!

                            XOXO

                            Answered on 11/10/2014 by Brand Expert from IT Cosmetics
                        Displaying questions 1-10

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