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It CosmeticsYour Lips But Better Waterproof Lip Liner Stain
It Cosmetics

Your Lips But Better Waterproof Lip Liner Stain

Buff Nude (Light/Medium)

Item #: 2264046

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Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
It CosmeticsYour Lips But Better Waterproof Lip Liner Stain
 
3.9

(based on 62 reviews)

75%

of respondents would recommend this to a friend.

Pros

  • Long lasting (44)
  • True to color (35)
  • Even application (32)
  • Convenient container (30)
  • Great color selection (28)

Cons

  • Wears off easily (10)
  • Drying (7)
  • Not true to color (3)

Best Uses

  • Anytime (37)
  • Everyday use (26)
  • Daytime (14)
  • Going out (12)
  • Special occasions (12)
    • Reviewer Profile:
    • Classic style (34), Natural style (25)
    • Skin Tone:
    • Medium (33), Fair (28)

Reviewed by 62 customers

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Displaying reviews 1-10

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5.0

It Cosmetics Lip Liner.

By Cathie S

from Culver City, CA

About Me Natural Style

Verified Buyer

Pros

  • Convenient Container
  • Even Application
  • Glossy Finish
  • Great Color Selection
  • Long Lasting
  • Moisturizing
  • True To Color

Cons

    Best Uses

    • Anytime
    • Daytime
    • Dry Lips
    • Everyday Use
    • Going Out
    • Special Occasions

    Comments about It Cosmetics Your Lips But Better Waterproof Lip Liner Stain:

    This Lip stain is easy to apply, plus it lasts a long time. I put on in the morning and it helps to keep my lipstick where it is suppose to be.

    • Skin Tone:
    • Fair
     
    5.0

    Love it cosmetics

    By Joy

    from Sewell, nj

    About Me Natural Style

    Verified Buyer

    Pros

    • Convenient Container
    • Even Application
    • Great Color Selection
    • Long Lasting
    • True To Color

    Cons

      Best Uses

      • Anytime

      Comments about It Cosmetics Your Lips But Better Waterproof Lip Liner Stain:

      Na

      • Skin Tone:
      • Medium
       
      1.0

      Dull - Blushing Nude

      By Try Anything Once

      from Ventura County, CA

      About Me Classic Style

      Verified Buyer

      Pros

      • Convenient Container
      • Goes On Softly

      Cons

      • Color Not Well Difined
      • Poor Color Selection
      • Smudgy

      Best Uses

      • Daytime
      • Everyday Use

      Comments about It Cosmetics Your Lips But Better Waterproof Lip Liner Stain:

      One of the darker IT lip liner colors, it barely matches my lip color, let alone be suitable for other colors. The end is blunt and does not define lip line well, making you repeat application over and over, making an indistinct line. If you have any flaws in your lipline (scars, etc), this does not help - only good for perfect little-girl lips.

      I do not find it waterproof or wear-proof. Colors are limited to the very pinky tones - I am NOT one of those. "Nude" does not work for most lip colors (and I mean COLOR, not "barely there"), except for nude gloss.

      Very disappointed.

      • Skin Tone:
      • Medium
       
      5.0

      Can't do without this product!

      By Rita

      from Marion, OH

      About Me Classic Style

      Verified Buyer

      Pros

      • Convenient Container
      • Even Application
      • Great Color Selection
      • Long Lasting
      • Moisturizing
      • True To Color

      Cons

        Best Uses

        • Anytime
        • Daytime
        • Dry Lips
        • Everyday Use
        • Going Out
        • Special Occasions

        Comments about It Cosmetics Your Lips But Better Waterproof Lip Liner Stain:

        My makeup wouldn't be complete without IT waterproof lip liner stain paired with their lipstick stain. I haven't found another product that goes on as easy or lasts as long. Absolutely love this product!

        • Skin Tone:
        • Fair
         
        5.0

        my new favorite lip liner

        By Peggy B

        from knoxville,tn

        About Me Classic Style

        Verified Buyer

        Pros

        • Even Application
        • Great Color Selection
        • Long Lasting
        • Moisturizing
        • No taste
        • True To Color

        Cons

          Best Uses

          • Everyday Use

          Comments about It Cosmetics Your Lips But Better Waterproof Lip Liner Stain:

          Blends well with no bleeding. True to color and does not break when applying

          • Skin Tone:
          • Medium
           
          5.0

          wish i could find lipstick that lasted

          By lin lin

          from wtn,ct

          About Me Natural Style

          Verified Buyer

          Pros

          • Long Lasting
          • True To Color

          Cons

            Best Uses

            • Everyday Use

            Comments about It Cosmetics Your Lips But Better Waterproof Lip Liner Stain:

            lip liner prior to applying lipstick or gloss

            • Skin Tone:
            • Fair
             
            5.0

            Best color for me

            By ML

            from Baltimore, MD

            About Me Classic Style

            Verified Buyer

            Pros

            • Great Color Selection
            • Long Lasting

            Cons

              Best Uses

                Comments about It Cosmetics Your Lips But Better Waterproof Lip Liner Stain:

                I use this as a lip stain -- perfect for color for me -- having been looking for so long for the perfect color.

                • Skin Tone:
                • Medium
                 
                5.0

                I plan to buy this product again.

                By fancy nancy

                from Keene, NH

                About Me Natural Style

                Verified Buyer

                Pros

                • Convenient Container
                • Even Application
                • Great Color Selection
                • Long Lasting
                • Moisturizing
                • Pleasant Tasting
                • True To Color

                Cons

                  Best Uses

                  • Anytime
                  • Daytime
                  • Everyday Use

                  Comments about It Cosmetics Your Lips But Better Waterproof Lip Liner Stain:

                  Lip liner gives added mass to my thin lips. love the texture and color choice by ULTA representative.

                  • Skin Tone:
                  • Fair
                   
                  5.0

                  LUV LUV THIS LIP LINER!

                  By Maggie Boo

                  from Covington,Va

                  About Me Classic Style

                  Verified Buyer

                  Pros

                  • Convenient Container
                  • Even Application
                  • Goes On Smoth And Lasts
                  • Great Color Selection
                  • Long Lasting
                  • Moisturizing
                  • Pleasant Tasting
                  • True To Color

                  Cons

                  • None Of These

                  Best Uses

                  • Anytime
                  • Daytime
                  • Dry Lips
                  • Everyday Use
                  • Going Out
                  • I Use It Daily
                  • Special Occasions

                  Comments about It Cosmetics Your Lips But Better Waterproof Lip Liner Stain:

                  IT GLIDES ON.. NO TUGGING .ITS SMOOTH AND IS LONG LASTING lOVE IT! mORE COLORS PLEASE!

                  • Skin Tone:
                  • Medium
                   
                  5.0

                  Finally!

                  By MusicLady

                  from Rochester, NY

                  About Me Natural Style

                  Verified Buyer

                  Pros

                  • Convenient Container
                  • Even Application
                  • Great Color Selection
                  • Long Lasting

                  Cons

                    Best Uses

                    • Anytime

                    Comments about It Cosmetics Your Lips But Better Waterproof Lip Liner Stain:

                    I have two of these fabulous liners. They STAY! One is a perfect match to my lips; the other is just a bit darker. I have tried MANY lipliners over the years. Finally, there is one that WORKS.

                    • Skin Tone:
                    • Fair

                    Displaying reviews 1-10

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                    Q&A

                    Product Q&A

                    Do you have questions about this product?

                    Get answers from in-house experts.

                    1 Question | 1 Answer
                    Displaying question 1
                    • Q:

                      is cherry flush bright pink or red?
                      Asked on 11/6/2014 by Yadira from United States

                      1 answer

                      • Brand Expert

                        A:

                        Hi!!
                        Thank you for your question!!!! We are more than happy to help you with this today!!! The Cherry Flush is a vibrant redish-pink but it has more Red undertones then Pink!

                        XOXO

                        Answered on 11/10/2014 by Brand Expert from IT Cosmetics
                    Displaying question 1

                    Do you have a question about this product?