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It CosmeticsBrow Perfector 5-In-1 Power Gel Pencil
It Cosmetics

Brow Perfector 5-In-1 Power Gel Pencil

Blonde

Item #: 2264030

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Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
It CosmeticsBrow Perfector 5-In-1 Power Gel Pencil
 
4.3

(based on 212 reviews)

90%

of respondents would recommend this to a friend.

Pros

  • Easy to apply (171)
  • Long lasting (167)
  • Good pigmentation (145)
  • Good value (65)
  • Versatile (32)

Cons

  • Difficult to apply (15)
  • Messy (8)
  • Clumps (5)
  • Pricey / poor value (4)
  • Stains easily (4)

Best Uses

  • Daily use (112)
  • Normal skin (51)
  • Sensitive skin (38)
  • Dry skin (34)
  • Oily skin (28)
    • Reviewer Profile:
    • Natural style (98), Classic style (92), Trendy style (12)
    • Skin Tone:
    • Fair (110), Medium (93), Deep (5)

Reviewed by 212 customers

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Displaying reviews 1-10

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1.0

Hard and useless

By T

from Delray beach Florida

About Me Natural Style

Verified Buyer

Pros

  • None

Cons

  • Idrive To Get Back

Best Uses

  • none

Comments about It Cosmetics Brow Perfector 5-In-1 Power Gel Pencil:

Don't buy this

  • Skin Tone:
  • Fair
 
2.0

Did not go on smoothly, dragged,not fine line capable.

By Grammaxsix

from Austin Texas

About Me Classic Style

Verified Buyer

Pros

    Cons

    • Clumps
    • Difficult Removal
    • Difficult To Apply
    • Smudges

    Best Uses

      Comments about It Cosmetics Brow Perfector 5-In-1 Power Gel Pencil:

      While it was smudge proof, and did not rub off. The application was difficult, and challenging to obtain definition.

      • Skin Tone:
      • Fair
       
      5.0

      LOVE THIS!

      By KathleenS

      from N Las Vegas

      About Me Natural Style

      Verified Buyer

      Pros

      • Blends Well
      • Easy Removal
      • Easy To Apply
      • Good Colors
      • Long Lasting

      Cons

        Best Uses

        • Everyday
        • Going Out
        • Sensitive Eyes
        • Travel

        Comments about It Cosmetics Brow Perfector 5-In-1 Power Gel Pencil:

        Pretty pricey but it stays on all day. Even in extreme humidity. Don't think I will ever be able to replace this product.

        • Skin Tone:
        • Fair
         
        5.0

        not happy with color

        By soccer 12

        from Oklahoma

        About Me Natural Style

        Verified Buyer

        Pros

        • Easy To Apply

        Cons

          Best Uses

          • Everyday

          Comments about It Cosmetics Brow Perfector 5-In-1 Power Gel Pencil:

          Not the right color

          • Skin Tone:
          • Medium
           
          5.0

          Love love love it!

          By Stevie Lee

          from Louisiana

          About Me Natural Style

          Verified Buyer

          Pros

          • Blends Well
          • Easy Removal
          • Easy To Apply
          • Good Colors
          • Good Pigmentation
          • Long Lasting
          • Smooth Look
          • stays on

          Cons

          • None

          Best Uses

          • All
          • Everyday
          • Going Out
          • Sensitive Eyes
          • Travel

          Comments about It Cosmetics Brow Perfector 5-In-1 Power Gel Pencil:

          Stays on no matter how much I sweat! Awesome!

          • Skin Tone:
          • Fair
           
          1.0

          Not sure

          By Grannyshee

          from Oklahoma

          About Me Natural Style

          Verified Buyer

          Pros

          • Good Pigmentation

          Cons

          • Clumps
          • Clumps N Hard To Apply
          • Difficult Removal
          • Difficult To Apply

          Best Uses

            Comments about It Cosmetics Brow Perfector 5-In-1 Power Gel Pencil:

            Must be a learning curve with this brow pencil. All I got were lumps n waxie really fake looking brows was very hard to remove. Like all of the other IT products and I have a bunch. Brushes are great, love foundation blush n lip liners. Hate that I didn't like the brow pencil

            • Skin Tone:
            • Medium
             
            5.0

            Great

            By Fi Fi

            from Jackson,NJ

            About Me Classic Style

            Verified Buyer

            Pros

            • Blends Well
            • Easy Removal
            • Easy To Apply
            • Good Colors
            • Good Pigmentation
            • Good Variety of Colors
            • Long Lasting
            • Smooth Look

            Cons

              Best Uses

              • Everyday

              Comments about It Cosmetics Brow Perfector 5-In-1 Power Gel Pencil:

              The gray shade is not to light and not to dark.Great product.

              • Skin Tone:
              • Fair
               
              4.0

              Takes practice, best for filling in gaps

              By Jacwo2

              from TN

              About Me Classic Style

              Verified Reviewer

              Pros

              • Good Pigmentation
              • Long Lasting

              Cons

              • Clumps
              • Difficult To Apply

              Best Uses

              • Everyday

              Comments about It Cosmetics Brow Perfector 5-In-1 Power Gel Pencil:

              At first I wasn't a fan of this. My brows were super thin and sparse, and I felt this pencil looked very fake. I've been working to grow my brows out, and now that I have thicker, wider brows, I get better results from the pencil. If you use it over hair, it tends to clump up. I end up using the brush end to move the surrounding hairs out of the way, pencil in the gap, then brush the hairs back. You need a feather light touch when you use it. Also, I try to use the edge of the pencil to get a finer line. Once it dries, you can lightly rub or touch your brows, and it will not come off (nice, since I have bangs that rub off other makeup). It washes off easily with soap and my clarisonic. I do not like this for completely bare skin and do not recommend it for that.

              • Skin Tone:
              • Fair
               
              5.0

              great

              By sharon

              from Elizabethton tn

              About Me Natural Style

              Verified Buyer

              Pros

              • Easy To Apply
              • Good Colors
              • Long Lasting
              • Smooth Look
              • Stays On All Day Perfect

              Cons

              • None

              Best Uses

              • Everyday

              Comments about It Cosmetics Brow Perfector 5-In-1 Power Gel Pencil:

              Great product stays on all day perfect match for my hair

              • Skin Tone:
              • Fair
               
              5.0

              Perfect Brows

              By Janine

              from North Myrtle Beach, SC

              About Me Classic Style

              Verified Buyer

              Pros

              • Blends Well
              • Easy To Apply
              • Good Colors
              • Good Pigmentation
              • Long Lasting
              • Natural Lookng
              • Smooth Look

              Cons

                Best Uses

                • Everyday
                • Sensitive Eyes

                Comments about It Cosmetics Brow Perfector 5-In-1 Power Gel Pencil:

                Natural looking brows for anyone.

                • Skin Tone:
                • Medium

                Displaying reviews 1-10

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                Q&A

                Product Q&A

                Do you have questions about this product?

                Get answers from in-house experts.

                13 Questions | 13 Answers
                Displaying questions 1-13
                • Q:

                  I am missing part of my brow near the tail. Is this product appropriate fro creating a natural look? I have dark brown brows.
                  Asked on 6/12/2015 by kat from Illinois

                  1 answer

                  • Brand Expert

                    A:

                    Hi
                    Thank you for your question!! While this product is amazing, it is better for those with brows - we would recommend you using the Brow Power Universal!

                    Brow Power® matches all hair colors and covers gray perfectly. The oval shaped tip is perfect for both thin and thick brows. The spooley end brush gives a natural polished look! Developed with leading plastic surgeons, our proprietary anti-aging technology infuses a blend of brow-conditioning ingredients

                    Hope this helps!

                    XOXOX

                    Answered on 6/15/2015 by Brand Expert from IT Cosmetics
                • Q:

                  A year ago I purchased this product and I was very pleased with it. However, now it no longer comes with the sharpener that it came with when I made the earlier purchase. Since my eyebrows are shaped so they are thicker closer to my eye than they are furtherest away from my eye how do I sharpener this pencil to make thinner lines when necessary?
                  Asked on 3/21/2015 by Debbie from Mississippi

                  1 answer

                  • Brand Expert

                    A:

                    Hi!
                    Thank you for your question!!! We are more then happy to help you with this today as we recently made a change to our Brow Perfector from having to be sharpened with a sharpener to now having an amazing automatic sharpening component! To sharpen you simply twist up the end of the pencil by twisting the area that shows you what color the pencil is. Our Brow Power Original and our YBBB sharpen the same way!! :)

                    XOXO

                    Answered on 3/23/2015 by Brand Expert from IT Cosmetics
                • Q:

                  What color should I use? My eyebrows are very dark brown but my hair is auburn/brown?
                  Asked on 3/1/2015 by cosmetics junkie from san diego

                  1 answer

                  • Brand Expert

                    A:

                    Hi
                    Thank you for your question!! We would recommend going with the dark brown as you should match to your brows not your hair!
                    XOXO

                    Answered on 3/2/2015 by Brand Expert from IT Cosmetics
                • Q:

                  I have no eyebrows. I have color-treated hair that is medium blonde but my natural hair color shade is dark brown. Help! Should I use the universal shade or another brow product. Thank you.
                  Asked on 1/24/2015 by Christine from Philadelphia, Pa

                  1 answer

                  • Brand Expert

                    A:

                    Hi!! Thank you for your question!! We would recommend the Brow Power Universal!!!! Brow Power® matches all hair colors and covers gray perfectly. The oval shaped tip is perfect for both thin and thick brows. The spooley end brush gives a natural polished look! XOXO

                    Answered on 1/28/2015 by Brand Expert from IT Cosmetics
                • Q:

                  Since this product is water proof how do you remove it?
                  Asked on 11/12/2014 by Debbie from Columbus, MS

                  1 answer

                  • Brand Expert

                    A:

                    Hi!! Thank you for your question and for being an IT Girl!!!! This is a great question and we are more than happy to help you!!! You would need to remove IT with a waterproof makeup remover and then soap and water!!
                    Hope this helps and please let us know if you have any other questions!
                    XOXO

                    Answered on 11/14/2014 by Brand Expert from IT Cosmetics
                • Q:

                  How is the pencil sharpened? With traditional sharpener or do you have a specific one?
                  Asked on 10/26/2014 by Rachel

                  1 answer

                  • Brand Expert

                    A:

                    Hi!!!
                    Thank you for your email and for being an IT Girl!!! We are more then happy to help you with this today as we recently made a change to our Brow Perfector from having to be sharpened with a sharpener to now having an amazing automatic sharpening component! To sharpen you simply twist up the end of the pencil by twisting the area that shows you what color the pencil is. Our Brow Power Original and our YBBB sharpen the same way!! :)

                    Hope this helps!!!

                    XOXOX

                    Answered on 10/29/2014 by Brand Expert from IT Cosmetics
                • Q:

                  i have dark black eyebrows what color do you think i should get the universal taurp or the bark brown in the waterproof
                  Asked on 9/15/2014 by darb from columbus ohio

                  1 answer

                  • Staff Expert

                    A:

                    We recommend the Dark Brown for those with black brows like yours, especially if you also have a medium-to-deep skin tone. If you have a fair skin tone and are seeking very subtle definition of your brows, you could use Universal Taupe.

                    Answered on 9/16/2014 by Staff Expert from ULTA.com
                • Q:

                  I have light blonde hair with some lowlights. I do not like my brows light but medium brown. What color would you suggest?
                  Asked on 9/1/2014 by Gwen from Pittsburgh PA

                  1 answer

                  • Staff Expert

                    A:

                    We suggest Universal Taupe as your best match.

                    Answered on 9/7/2014 by Staff Expert from ULTA.com
                • Q:

                  Does this pencil have ANY red hue/tone to it at all? I need an ash brown pencil. Thank you for your help.
                  Asked on 7/28/2014 by Marcia from Linden, Tn.

                  1 answer

                  • Staff Expert

                    A:

                    We recommend Universal Taupe, which is ash/cool-toned.

                    Answered on 7/31/2014 by Staff Expert from ULTA.com
                • Q:

                  I have strawberry blond hair and light brows/ fair skin. Which color would you recommend?
                  Asked on 7/24/2014 by Lynne

                  1 answer

                • Q:

                  I have very light, thin brows. I've always had a difficult time finding the right brow pencil because my skin is so oily and it just won't stay on. Will this product have the staying power I need on oily skin and will it also stay on while swimming. Also, what color do you suggest? My hair is dark brown.
                  Thank You,
                  Asked on 6/10/2014 by stormy from Richmond, Va

                  1 answer

                  • Staff Expert

                    A:

                    The product is indeed waterproof and has incredible staying power, but it does eventually wear off. IT Cosmetics states that this product "lasts all day," though certain factors like how oily your skin is, how much time you spend under water, etc., will impact its longevity.

                    Dark Brown (Item #:2264033) may be your best match. Universal Taupe (Item #:2264031) is also a flattering option for all hair & brow shades.

                    Answered on 6/11/2014 by Staff Expert from ULTA.com
                • Q:

                  I have light brown hair but i don't like the eyebrows too light . Right now i use the Anastasia brow pen: universal light and i love it, but i sweat a lot when i dance and the color starts fading away and it doesn't look good then. What color should i buy for this brand, taupe or auburn?
                  Asked on 5/29/2014 by monica from miami fl

                  1 answer

                  • Staff Expert

                    A:

                    We recommend Universal Taupe (Item #:2264031) for you to create the most natural look.

                    Answered on 5/30/2014 by Staff Expert from ULTA.com
                • Q:

                  Is universal taupe dark enough for dark brown hair and eyes, medium skin tone? I don't want a harsh look, but I don't want it to be too light either.
                  Asked on 5/10/2014 by graceless ager from los Angeles

                  1 answer

                  • Staff Expert

                    A:

                    The Universal Taupe Brow Power Perfector should work for your dark brown hair; however, we would recommend the Brow Power Universal Eyebrow Pencil (Item #: 2264028) or the Your Brows But Better Brow Power Skinny Pencil (Item #: 2264034), which are both universal shades that work with all hair colors!

                    Answered on 5/13/2014 by Staff Expert from ULTA.com
                Displaying questions 1-13

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