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It CosmeticsBrow Perfector 5-In-1 Power Gel Pencil
It Cosmetics

Brow Perfector 5-In-1 Power Gel Pencil

Blonde

Item #: 2264030

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Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
It CosmeticsBrow Perfector 5-In-1 Power Gel Pencil
 
4.3

(based on 171 reviews)

92%

of respondents would recommend this to a friend.

Pros

  • Easy to apply (140)
  • Long lasting (139)
  • Good pigmentation (124)
  • Good value (62)
  • Versatile (31)

Cons

  • Difficult to apply (9)
  • Messy (7)
  • Stains easily (4)

Best Uses

  • Daily use (104)
  • Normal skin (49)
  • Sensitive skin (35)
  • Dry skin (32)
  • Special occasions (28)
    • Reviewer Profile:
    • Natural style (81), Classic style (73), Trendy style (9)
    • Skin Tone:
    • Fair (85), Medium (78), Deep (4)

Reviewed by 171 customers

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Displaying reviews 1-10

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4.0

Awesome Brows!

By E-mazing Erika

from Chicago, IL

About Me Natural Style

Verified Buyer

Pros

  • Easy To Apply
  • Good Pigmentation
  • Good Value
  • Long Lasting

Cons

    Best Uses

    • Normal Skin

    Comments about It Cosmetics Brow Perfector 5-In-1 Power Gel Pencil:

    Easy to use, great color. Recently lost facial hair due to chemo and this pencil has saved my brows! Looks natural and people can't even tell I've penciled in my brows. Stays on through out the day. Have slept in and woken up with brows. Tried multiple brands and would definitely recommend this one. It's worth the extra splurge.

    • Skin Tone:
    • Medium
     
    5.0

    Love this product!

    By Sandy

    from Eau Claire, WI

    About Me Natural Style

    Verified Buyer

    Pros

    • Easy To Apply
    • Good Pigmentation
    • Good Value
    • Long Lasting

    Cons

      Best Uses

      • Normal Skin

      Comments about It Cosmetics Brow Perfector 5-In-1 Power Gel Pencil:

      Absolutely LOVE this product, have tried many other products (Lorac, Anastasia...) this is the easiest to apply and stays on!

      • Skin Tone:
      • Fair
       
      5.0

      best pencil ever!!!

      By Megan

      from Lakeland, Fl

      About Me Classic Style

      Verified Buyer

      Pros

      • Easy application
      • Good Pigmentation
      • Good Value
      • Long Lasting
      • Looks So Natural On
      • Versatile

      Cons

      • Pricey

      Best Uses

      • Daily Use
      • Dry Skin
      • Sensitive Skin
      • Special Occasions

      Comments about It Cosmetics Brow Perfector 5-In-1 Power Gel Pencil:

      I am super fair and I also have bright red hair (by choice) and it's so hard to find an eyebrow pencil that looks natural on my skin. I've been wanting to try this after I seen it on a home shopping channel but I thought it was a little pricey to risk it not looking right with my hair and my skin. When I seen it at Ulta I caved and bought it. I quickly feel in love with how easy it goes on and how natural it looks on. The best part is it lasts all day (and night) without the need to touch up. I don't have to be afraid to touch my eyebrows because it once it's on it stays in place. Thank you IT cosmetics for giving me beautiful eyebrows!

      • Skin Tone:
      • Fair
       
      5.0

      Brow to brow the best?

      By Munchkin

      from VA

      About Me Natural Style

      Verified Buyer

      Pros

      • Easy To Apply
      • Good Pigmentation
      • Good Value
      • Long Lasting
      • Stays On Until Washed Off

      Cons

        Best Uses

        • Normal Skin

        Comments about It Cosmetics Brow Perfector 5-In-1 Power Gel Pencil:

        A lot of product.....a little pricey.......the very best I've used ....my brows have lost color....this cures that problem?

        • Skin Tone:
        • Fair
         
        5.0

        Best Brow Pencil, period!

        By ItsMeKat

        from Prescott, AZ

        About Me Natural Style

        Verified Buyer

        Pros

        • Easy To Apply
        • Good Pigmentation
        • Long Lasting

        Cons

          Best Uses

          • Daily Use
          • Dry Skin
          • Normal Skin
          • Oily Skin
          • Sensitive Skin
          • Special Occasions

          Comments about It Cosmetics Brow Perfector 5-In-1 Power Gel Pencil:

          Use this pencil to fill in or to shape an entire brow, then use the brush on the other end of the pencil to brush it all into place. Using hair like strokes fills any vacancies you may have. Stays on all day. Lasts a very long time, had my last one about a year. Personally I'll never ise anything else.

          • Skin Tone:
          • Fair
           
          1.0

          Too Brown, ordered Blonde and not blonde enough

          By LT

          from Baton Rouge, LA

          About Me Natural Style

          Verified Buyer

          Pros

          • Easy To Apply
          • Good Value
          • Long Lasting

          Cons

          • Not Blonde More Brown

          Best Uses

          • Daily Use
          • Normal Skin

          Comments about It Cosmetics Brow Perfector 5-In-1 Power Gel Pencil:

          I cannot find a truly blonde eyebrow product. Everything is more brown, including this. True, it's light, but not light enough for those of us who are light blondes. Also when put on its dark and after the brush is used, it loses it's line.

          • Skin Tone:
          • Fair
           
          5.0

          Love it!

          By Catty

          from orland park, il

          About Me Natural Style

          Verified Buyer

          Pros

          • Easy To Apply
          • Good Value

          Cons

            Best Uses

            • Daily Use

            Comments about It Cosmetics Brow Perfector 5-In-1 Power Gel Pencil:

            Love that you can use the brush end to adjust color

            • Skin Tone:
            • Medium
             
            2.0

            Disappointed

            By Easy to please

            from Santa Monica, CA

            About Me Classic Style

            Verified Buyer

            Pros

              Cons

              • Difficult to Apply
              • Messy
              • Wears Off Easily

              Best Uses

                Comments about It Cosmetics Brow Perfector 5-In-1 Power Gel Pencil:

                Thought result was too dark and too heavy; not as natural looking as I like.

                • Skin Tone:
                • Medium
                 
                4.0

                Love it

                By B2lady

                from Lancaster, CA

                About Me Natural Style

                Verified Buyer

                Pros

                • Easy To Apply
                • Good Pigmentation
                • Long Lasting

                Cons

                  Best Uses

                  • Daily Use

                  Comments about It Cosmetics Brow Perfector 5-In-1 Power Gel Pencil:

                  I love how my eye brows stand out now. It's so easy to apply. Too expensive though for what you get. I do like this product of though.

                  • Skin Tone:
                  • Fair
                   
                  2.0

                  Not a Fan!

                  By Sands

                  from Tustin

                  About Me Natural Style

                  Verified Buyer

                  Pros

                  • Easy To Apply
                  • Long Lasting

                  Cons

                  • Makes Eyebrows Stiff

                  Best Uses

                  • Normal Skin

                  Comments about It Cosmetics Brow Perfector 5-In-1 Power Gel Pencil:

                  I dont really need waterproof eyebrow makeup. If I did, I might love this but because it makes my eyebrows so stiff it was bothersome. I had no idea that I touched my eyebrows as much as I do!

                  • Skin Tone:
                  • Medium

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                  Q&A

                  Product Q&A

                  Do you have questions about this product?

                  Get answers from in-house experts.

                  12 Questions | 12 Answers
                  Displaying questions 1-10Previous | Next »
                  • Q:

                    A year ago I purchased this product and I was very pleased with it. However, now it no longer comes with the sharpener that it came with when I made the earlier purchase. Since my eyebrows are shaped so they are thicker closer to my eye than they are furtherest away from my eye how do I sharpener this pencil to make thinner lines when necessary?
                    Asked on 3/21/2015 by Debbie from Mississippi

                    1 answer

                    • Brand Expert

                      A:

                      Hi!
                      Thank you for your question!!! We are more then happy to help you with this today as we recently made a change to our Brow Perfector from having to be sharpened with a sharpener to now having an amazing automatic sharpening component! To sharpen you simply twist up the end of the pencil by twisting the area that shows you what color the pencil is. Our Brow Power Original and our YBBB sharpen the same way!! :)

                      XOXO

                      Answered on 3/23/2015 by Brand Expert from IT Cosmetics
                  • Q:

                    What color should I use? My eyebrows are very dark brown but my hair is auburn/brown?
                    Asked on 3/1/2015 by cosmetics junkie from san diego

                    1 answer

                    • Brand Expert

                      A:

                      Hi
                      Thank you for your question!! We would recommend going with the dark brown as you should match to your brows not your hair!
                      XOXO

                      Answered on 3/2/2015 by Brand Expert from IT Cosmetics
                  • Q:

                    I have no eyebrows. I have color-treated hair that is medium blonde but my natural hair color shade is dark brown. Help! Should I use the universal shade or another brow product. Thank you.
                    Asked on 1/24/2015 by Christine from Philadelphia, Pa

                    1 answer

                    • Brand Expert

                      A:

                      Hi!! Thank you for your question!! We would recommend the Brow Power Universal!!!! Brow Power® matches all hair colors and covers gray perfectly. The oval shaped tip is perfect for both thin and thick brows. The spooley end brush gives a natural polished look! XOXO

                      Answered on 1/28/2015 by Brand Expert from IT Cosmetics
                  • Q:

                    Since this product is water proof how do you remove it?
                    Asked on 11/12/2014 by Debbie from Columbus, MS

                    1 answer

                    • Brand Expert

                      A:

                      Hi!! Thank you for your question and for being an IT Girl!!!! This is a great question and we are more than happy to help you!!! You would need to remove IT with a waterproof makeup remover and then soap and water!!
                      Hope this helps and please let us know if you have any other questions!
                      XOXO

                      Answered on 11/14/2014 by Brand Expert from IT Cosmetics
                  • Q:

                    How is the pencil sharpened? With traditional sharpener or do you have a specific one?
                    Asked on 10/26/2014 by Rachel

                    1 answer

                    • Brand Expert

                      A:

                      Hi!!!
                      Thank you for your email and for being an IT Girl!!! We are more then happy to help you with this today as we recently made a change to our Brow Perfector from having to be sharpened with a sharpener to now having an amazing automatic sharpening component! To sharpen you simply twist up the end of the pencil by twisting the area that shows you what color the pencil is. Our Brow Power Original and our YBBB sharpen the same way!! :)

                      Hope this helps!!!

                      XOXOX

                      Answered on 10/29/2014 by Brand Expert from IT Cosmetics
                  • Q:

                    i have dark black eyebrows what color do you think i should get the universal taurp or the bark brown in the waterproof
                    Asked on 9/15/2014 by darb from columbus ohio

                    1 answer

                    • Staff Reviewer

                      A:

                      We recommend the Dark Brown for those with black brows like yours, especially if you also have a medium-to-deep skin tone. If you have a fair skin tone and are seeking very subtle definition of your brows, you could use Universal Taupe.

                      Answered on 9/16/2014 by Staff Expert from ULTA.com
                  • Q:

                    I have light blonde hair with some lowlights. I do not like my brows light but medium brown. What color would you suggest?
                    Asked on 9/1/2014 by Gwen from Pittsburgh PA

                    1 answer

                    • Staff Reviewer

                      A:

                      We suggest Universal Taupe as your best match.

                      Answered on 9/7/2014 by Staff Expert from ULTA.com
                  • Q:

                    Does this pencil have ANY red hue/tone to it at all? I need an ash brown pencil. Thank you for your help.
                    Asked on 7/28/2014 by Marcia from Linden, Tn.

                    1 answer

                    • Staff Reviewer

                      A:

                      We recommend Universal Taupe, which is ash/cool-toned.

                      Answered on 7/31/2014 by Staff Expert from ULTA.com
                  • Q:

                    I have strawberry blond hair and light brows/ fair skin. Which color would you recommend?
                    Asked on 7/24/2014 by Lynne

                    1 answer

                  • Q:

                    I have very light, thin brows. I've always had a difficult time finding the right brow pencil because my skin is so oily and it just won't stay on. Will this product have the staying power I need on oily skin and will it also stay on while swimming. Also, what color do you suggest? My hair is dark brown.
                    Thank You,
                    Asked on 6/10/2014 by stormy from Richmond, Va

                    1 answer

                    • Staff Reviewer

                      A:

                      The product is indeed waterproof and has incredible staying power, but it does eventually wear off. IT Cosmetics states that this product "lasts all day," though certain factors like how oily your skin is, how much time you spend under water, etc., will impact its longevity.

                      Dark Brown (Item #:2264033) may be your best match. Universal Taupe (Item #:2264031) is also a flattering option for all hair & brow shades.

                      Answered on 6/11/2014 by Staff Expert from ULTA.com
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