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It CosmeticsBrow Perfector 5-In-1 Power Gel Pencil
It Cosmetics

Brow Perfector 5-In-1 Power Gel Pencil

Blonde

Item #: 2264030

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Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
It CosmeticsBrow Perfector 5-In-1 Power Gel Pencil
 
4.3

(based on 106 reviews)

90%

of respondents would recommend this to a friend.

Pros

  • Easy to apply (90)
  • Long lasting (88)
  • Good pigmentation (80)
  • Good value (33)
  • Versatile (18)

Cons

  • Difficult to apply (5)
  • Messy (4)
  • Stains easily (3)

Best Uses

  • Daily use (69)
  • Normal skin (27)
  • Sensitive skin (21)
  • Dry skin (20)
  • Special occasions (15)
    • Reviewer Profile:
    • Natural style (50), Classic style (44), Trendy style (8)
    • Skin Tone:
    • Fair (54), Medium (47)

Reviewed by 106 customers

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Displaying reviews 1-10

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5.0

Stays put

By JLynnmae

from Woodstock IL

About Me Natural Style

Verified Buyer

Pros

  • Easy To Apply
  • Good Pigmentation
  • Good Value
  • Long Lasting
  • Versatile

Cons

    Best Uses

    • Daily Use

    Comments about It Cosmetics Brow Perfector 5-In-1 Power Gel Pencil:

    Goes on very easily and natural
    Don't have to use a lot

    • Skin Tone:
    • Medium
     
    4.0

    My New Go To Brow Product

    By Brow Power

    from Winston Salem Nc

    About Me Natural Style

    Verified Buyer

    Pros

    • Easy To Apply
    • Good Pigmentation
    • Long Lasting

    Cons

      Best Uses

      • Daily Use

      Comments about It Cosmetics Brow Perfector 5-In-1 Power Gel Pencil:

      I love this brow pencil and so did my mom when she tried it. It is the best one I've
      Used and I have used Anastasia, YBF, Laura Gellar and your basic drugstore brow pencil . looks natural on brows.

      • Skin Tone:
      • Medium
       
      5.0

      Love, Love, Love this product

      By Carol

      from Cedar Bluff, VA

      About Me Classic Style

      Verified Buyer

      Pros

      • Easy To Apply
      • Good Pigmentation
      • Good Value
      • Long Lasting
      • Versatile

      Cons

        Best Uses

        • Normal Skin

        Comments about It Cosmetics Brow Perfector 5-In-1 Power Gel Pencil:

        This product is sensational. I ordered 1 Auburn and 1 Taupe. The Auburn matches my hair color and skin tone. I would not want to be without this product.

        • Skin Tone:
        • Fair
         
        4.0

        Pricey but great product

        By Yogi

        from Jackson, MS

        About Me Natural Style

        Verified Buyer

        Pros

        • Easy To Apply

        Cons

          Best Uses

          • Dry Skin
          • Normal Skin

          Comments about It Cosmetics Brow Perfector 5-In-1 Power Gel Pencil:

          I color my hair auburn but my brows are ash blonde. The last thing I want is for my eyebrow color to wear away before my day is done. The concept is great. Color, gel/wax type consistency, and brush all in one swoop. But, because of the consistency of the pencil (it is not HARD), it wears down quickly so you run out of product quite soon. Granted, I might be adding more color then others who are simply filling in spaces. I am "coloring" my brows to auburn from a lighter color.

          • Skin Tone:
          • Fair
           
          5.0

          Best Brow Pencil EVER!

          By Katherine

          from St. Louis, MO

          About Me Natural Style

          Verified Buyer

          Pros

          • Easy To Apply
          • Good Pigmentation
          • Long Lasting

          Cons

            Best Uses

            • Daily Use
            • Normal Skin

            Comments about It Cosmetics Brow Perfector 5-In-1 Power Gel Pencil:

            This is the best brow pencil I've ever used. It stays in place and you hardly have to use any at all. I apply VERY lightly, and the blonde color is still a little too dark until I use my brow brush to spread it more evenly. I don't have to use gel to lock my brows in place anymore - this stuff does it for me!

            • Skin Tone:
            • Fair

            (0 of 1 customers found this review helpful)

             
            2.0

            Much too dark.

            By BrownEyedGirl

            from Atlanta, GA

            About Me Natural Style

            Verified Buyer

            Pros

            • Long Lasting

            Cons

              Best Uses

                Comments about It Cosmetics Brow Perfector 5-In-1 Power Gel Pencil:

                I have very dark hair and this was too dark. It doesn't look natural at all. I think it just goes on too thick. I do like that it has a built in brown brush.

                • Skin Tone:
                • Fair
                 
                4.0

                Good product

                By pb

                from New Orleans, LA

                About Me Natural Style

                Verified Buyer

                Pros

                • Easy To Apply
                • Good Pigmentation
                • Long Lasting

                Cons

                  Best Uses

                  • Daily Use

                  Comments about It Cosmetics Brow Perfector 5-In-1 Power Gel Pencil:

                  Easy to apply

                  • Skin Tone:
                  • Fair

                  (3 of 3 customers found this review helpful)

                   
                  4.0

                  Great for brows

                  By Erika

                  from Pasadena, CA

                  About Me Classic Style

                  Pros

                  • Easy To Apply
                  • Good Pigmentation
                  • Long Lasting

                  Cons

                    Best Uses

                    • Daily Use
                    • Normal Skin
                    • Oily Skin
                    • Sensitive Skin

                    Comments about It Cosmetics Brow Perfector 5-In-1 Power Gel Pencil:

                    I was so happy to finally find a brow liner that actually stays on throughout the entire day and doesn't smear when the rest of my makeup does after 10 hours. While I LOVE this product, my only complaint is that it doesn't last long before the liner runs out. I don't overuse this product and only apply makeup once a day. Sadly, I've found that it only lasts me 3-4 weeks tops. For the price, I'm a little disappointed. I think it should contain more product or be priced lower.

                    • Skin Tone:
                    • Fair
                     
                    5.0

                    EXCELLENT

                    By frogger

                    from NJ

                    About Me Natural Style

                    Verified Buyer

                    Pros

                    • Easy To Apply
                    • Good Pigmentation
                    • Long Lasting

                    Cons

                      Best Uses

                      • Daily Use

                      Comments about It Cosmetics Brow Perfector 5-In-1 Power Gel Pencil:

                      GOOD PRODUCT; USE IT TO FILL-IN BROWS

                      • Skin Tone:
                      • Fair
                       
                      5.0

                      best product ever but pricey

                      By red

                      from miami, florida

                      About Me Trendy Style

                      Verified Buyer

                      Pros

                      • Easy To Apply
                      • Good Pigmentation
                      • Long Lasting

                      Cons

                        Best Uses

                        • Daily Use
                        • Dry Skin
                        • Normal Skin
                        • Oily Skin
                        • Sensitive Skin
                        • Special Occasions

                        Comments about It Cosmetics Brow Perfector 5-In-1 Power Gel Pencil:

                        so easy to use and natural looking.

                        • Skin Tone:
                        • Fair

                        Displaying reviews 1-10

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                        Q&A

                        Product Q&A

                        Do you have questions about this product?

                        Get answers from in-house experts.

                        9 Questions | 9 Answers
                        Displaying questions 1-9
                        • Q:

                          Since this product is water proof how do you remove it?
                          Asked on 11/12/2014 by Debbie from Columbus, MS

                          1 answer

                          • Brand Expert

                            A:

                            Hi!! Thank you for your question and for being an IT Girl!!!! This is a great question and we are more than happy to help you!!! You would need to remove IT with a waterproof makeup remover and then soap and water!!
                            Hope this helps and please let us know if you have any other questions!
                            XOXO

                            Answered on 11/14/2014 by Brand Expert from IT Cosmetics
                        • Q:

                          How is the pencil sharpened? With traditional sharpener or do you have a specific one?
                          Asked on 10/26/2014 by Rachel

                          1 answer

                          • Brand Expert

                            A:

                            Hi!!!
                            Thank you for your email and for being an IT Girl!!! We are more then happy to help you with this today as we recently made a change to our Brow Perfector from having to be sharpened with a sharpener to now having an amazing automatic sharpening component! To sharpen you simply twist up the end of the pencil by twisting the area that shows you what color the pencil is. Our Brow Power Original and our YBBB sharpen the same way!! :)

                            Hope this helps!!!

                            XOXOX

                            Answered on 10/29/2014 by Brand Expert from IT Cosmetics
                        • Q:

                          i have dark black eyebrows what color do you think i should get the universal taurp or the bark brown in the waterproof
                          Asked on 9/15/2014 by darb from columbus ohio

                          1 answer

                          • Staff Reviewer

                            A:

                            We recommend the Dark Brown for those with black brows like yours, especially if you also have a medium-to-deep skin tone. If you have a fair skin tone and are seeking very subtle definition of your brows, you could use Universal Taupe.

                            Answered on 9/16/2014 by Staff Expert from ULTA.com
                        • Q:

                          I have light blonde hair with some lowlights. I do not like my brows light but medium brown. What color would you suggest?
                          Asked on 9/1/2014 by Gwen from Pittsburgh PA

                          1 answer

                          • Staff Reviewer

                            A:

                            We suggest Universal Taupe as your best match.

                            Answered on 9/7/2014 by Staff Expert from ULTA.com
                        • Q:

                          Does this pencil have ANY red hue/tone to it at all? I need an ash brown pencil. Thank you for your help.
                          Asked on 7/28/2014 by Marcia from Linden, Tn.

                          1 answer

                          • Staff Reviewer

                            A:

                            We recommend Universal Taupe, which is ash/cool-toned.

                            Answered on 7/31/2014 by Staff Expert from ULTA.com
                        • Q:

                          I have strawberry blond hair and light brows/ fair skin. Which color would you recommend?
                          Asked on 7/24/2014 by Lynne

                          1 answer

                        • Q:

                          I have very light, thin brows. I've always had a difficult time finding the right brow pencil because my skin is so oily and it just won't stay on. Will this product have the staying power I need on oily skin and will it also stay on while swimming. Also, what color do you suggest? My hair is dark brown.
                          Thank You,
                          Asked on 6/10/2014 by stormy from Richmond, Va

                          1 answer

                          • Staff Reviewer

                            A:

                            The product is indeed waterproof and has incredible staying power, but it does eventually wear off. IT Cosmetics states that this product "lasts all day," though certain factors like how oily your skin is, how much time you spend under water, etc., will impact its longevity.

                            Dark Brown (Item #:2264033) may be your best match. Universal Taupe (Item #:2264031) is also a flattering option for all hair & brow shades.

                            Answered on 6/11/2014 by Staff Expert from ULTA.com
                        • Q:

                          I have light brown hair but i don't like the eyebrows too light . Right now i use the Anastasia brow pen: universal light and i love it, but i sweat a lot when i dance and the color starts fading away and it doesn't look good then. What color should i buy for this brand, taupe or auburn?
                          Asked on 5/29/2014 by monica from miami fl

                          1 answer

                          • Staff Reviewer

                            A:

                            We recommend Universal Taupe (Item #:2264031) for you to create the most natural look.

                            Answered on 5/30/2014 by Staff Expert from ULTA.com
                        • Q:

                          Is universal taupe dark enough for dark brown hair and eyes, medium skin tone? I don't want a harsh look, but I don't want it to be too light either.
                          Asked on 5/10/2014 by graceless ager from los Angeles

                          1 answer

                          • Staff Reviewer

                            A:

                            The Universal Taupe Brow Power Perfector should work for your dark brown hair; however, we would recommend the Brow Power Universal Eyebrow Pencil (Item #: 2264028) or the Your Brows But Better Brow Power Skinny Pencil (Item #: 2264034), which are both universal shades that work with all hair colors!

                            Answered on 5/13/2014 by Staff Expert from ULTA.com
                        Displaying questions 1-9

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