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It CosmeticsBrow Perfector 5-In-1 Power Gel Pencil
It Cosmetics

Brow Perfector 5-In-1 Power Gel Pencil

Blonde

Item #: 2264030

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Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
It CosmeticsBrow Perfector 5-In-1 Power Gel Pencil
 
4.3

(based on 150 reviews)

92%

of respondents would recommend this to a friend.

Pros

  • Easy to apply (126)
  • Long lasting (124)
  • Good pigmentation (113)
  • Good value (55)
  • Versatile (29)

Cons

  • Difficult to apply (7)
  • Messy (6)
  • Stains easily (4)

Best Uses

  • Daily use (92)
  • Normal skin (42)
  • Sensitive skin (31)
  • Dry skin (29)
  • Oily skin (23)
    • Reviewer Profile:
    • Natural style (71), Classic style (63), Trendy style (9)
    • Skin Tone:
    • Fair (75), Medium (67), Deep (4)

Reviewed by 150 customers

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Displaying reviews 1-10

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4.0

Love it!

By Jeannie

from Texas

About Me Natural Style

Verified Reviewer

Pros

  • Good Pigmentation
  • Long Lasting

Cons

    Best Uses

      Comments about It Cosmetics Brow Perfector 5-In-1 Power Gel Pencil:

      This product was a life saver or should I say 'brow' saver! Wax took off too much brow and it was not pretty. Brow Perfector was easy to use and waterproof which I definitely needed. Fortunately my brows have grown back but I continue to use the product. I will purchase it again. It is best to use a light touch when applying because less is more!

      • Skin Tone:
      • Deep
       
      3.0

      tip too wide for me

      By B Pitt

      from Carbondale, IL

      About Me Classic Style

      Verified Buyer

      Pros

        Cons

        • Difficult to Apply

        Best Uses

          Comments about It Cosmetics Brow Perfector 5-In-1 Power Gel Pencil:

          I prefer to use the IT Universal Brow pencil over this gel.
          The gel applies to thick and wide compared to the Universal Brow from IT

          • Skin Tone:
          • Medium
           
          4.0

          A good replacement for my pencil

          By Tess the mess

          from Concord, CA

          About Me Natural Style

          Verified Buyer

          Pros

          • Easy To Apply
          • Good Pigmentation
          • Long Lasting
          • Smooth
          • Very smooth

          Cons

          • Messy
          • Stains Easily

          Best Uses

          • Daily Use
          • Special Occasions

          Comments about It Cosmetics Brow Perfector 5-In-1 Power Gel Pencil:

          I used to use eyebrow pencils. I found that I sharpened them constantly and the wood started to hurt after a while. I don't like the quality of the pencil ones. I love how soft the gel pencil feels. I don't know how long it will last me. I don't need to sharpen it but I feel like it goes by quickly. Probably will buy it again unless I find a better one.

           
          4.0

          2cd purchase way better than 1st.

          By Sunshine

          from Cincinnati, Ohio

          About Me Natural Style

          Pros

          • Fills In Spares Places
          • Lasts all day

          Cons

          • Difficult to Apply

          Best Uses

          • Daily Use

          Comments about It Cosmetics Brow Perfector 5-In-1 Power Gel Pencil:

          Happy with this product. Bought Thightline mascara did not work for me so I wasn't sure about purchasing another It product, this one did about everything I was hoping it would.

          • Skin Tone:
          • Deep
           
          5.0

          Finally found a brow pencil!

          By KCRedhead

          from Kansas City, MO

          About Me Classic Style

          Verified Buyer

          Pros

          • Easy To Apply
          • Good Pigmentation
          • Good Value
          • Long Lasting

          Cons

            Best Uses

            • Daily Use
            • Dry Skin
            • Normal Skin
            • Sensitive Skin
            • Special Occasions

            Comments about It Cosmetics Brow Perfector 5-In-1 Power Gel Pencil:

            As a natural redhead, I battle having very light brows. I've tried other "auburn" brow pencils and gels and not had the ease of application along with natural color that the It Cosmetics Brow Perfector provides!

            • Skin Tone:
            • Fair
             
            5.0

            My GO-TO for great brows!

            By Tammra

            from Reno, NV

            About Me Natural Style

            Verified Buyer

            Pros

            • Easy To Apply
            • Good Pigmentation
            • Long Lasting

            Cons

              Best Uses

              • Daily Use

              Comments about It Cosmetics Brow Perfector 5-In-1 Power Gel Pencil:

              I love this gel pencil and it has remained my favorite for quite some time now even though I periodically have to try some other brand. This pencil is easy to use and actually adds color to the hair of my brow rather than the skin underneath. It looks very natural once brushed out and last throughout the entire day!

              • Skin Tone:
              • Fair
               
              5.0

              This product is Great

              By Jen

              from Fort Lauderdale, Florida

              About Me Natural Style

              Verified Buyer

              Pros

              • Easy To Apply
              • Good Pigmentation
              • Long Lasting

              Cons

                Best Uses

                  Comments about It Cosmetics Brow Perfector 5-In-1 Power Gel Pencil:

                  This is a great product. I will buy again

                  • Skin Tone:
                  • Fair
                   
                  4.0

                  Love It.

                  By Olga

                  from Northern Illinois

                  About Me Natural Style

                  Verified Buyer

                  Pros

                  • Easy To Apply
                  • Good Pigmentation
                  • Good Value
                  • Simple

                  Cons

                  • Short Lasting

                  Best Uses

                  • Daily Use
                  • Normal Skin
                  • Oily Skin

                  Comments about It Cosmetics Brow Perfector 5-In-1 Power Gel Pencil:

                  This glides on easily. I can adjust the density of color easily by the pressure used to apply. I don't need to do any touch ups during the day. This quality product is a good price, I just needed it to last a little longer.

                  • Skin Tone:
                  • Medium
                   
                  4.0

                  Great product

                  By Trish3200

                  from Denver,co

                  About Me Classic Style

                  Verified Buyer

                  Pros

                  • Easy To Apply
                  • Good Pigmentation
                  • Long Lasting
                  • Versatile

                  Cons

                  • Expensive

                  Best Uses

                  • Daily Use
                  • Normal Skin
                  • Special Occasions

                  Comments about It Cosmetics Brow Perfector 5-In-1 Power Gel Pencil:

                  This is definitely my favorite product for my eyebrows. I can achieve a great shape that is held in place all day long. I am a blonde with a tan skintone and the color the product gives me is the perfect shade. Love it!

                  • Skin Tone:
                  • Medium
                   
                  4.0

                  Luv it

                  By joanie

                  from new york

                  About Me Natural Style

                  Verified Buyer

                  Pros

                    Cons

                      Best Uses

                        Comments about It Cosmetics Brow Perfector 5-In-1 Power Gel Pencil:

                        So easy to use

                        • Skin Tone:
                        • Fair

                        Displaying reviews 1-10

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                        Q&A

                        Product Q&A

                        Do you have questions about this product?

                        Get answers from in-house experts.

                        12 Questions | 12 Answers
                        Displaying questions 1-10Previous | Next »
                        • Q:

                          A year ago I purchased this product and I was very pleased with it. However, now it no longer comes with the sharpener that it came with when I made the earlier purchase. Since my eyebrows are shaped so they are thicker closer to my eye than they are furtherest away from my eye how do I sharpener this pencil to make thinner lines when necessary?
                          Asked on 3/21/2015 by Debbie from Mississippi

                          1 answer

                          • Brand Expert

                            A:

                            Hi!
                            Thank you for your question!!! We are more then happy to help you with this today as we recently made a change to our Brow Perfector from having to be sharpened with a sharpener to now having an amazing automatic sharpening component! To sharpen you simply twist up the end of the pencil by twisting the area that shows you what color the pencil is. Our Brow Power Original and our YBBB sharpen the same way!! :)

                            XOXO

                            Answered on 3/23/2015 by Brand Expert from IT Cosmetics
                        • Q:

                          What color should I use? My eyebrows are very dark brown but my hair is auburn/brown?
                          Asked on 3/1/2015 by cosmetics junkie from san diego

                          1 answer

                          • Brand Expert

                            A:

                            Hi
                            Thank you for your question!! We would recommend going with the dark brown as you should match to your brows not your hair!
                            XOXO

                            Answered on 3/2/2015 by Brand Expert from IT Cosmetics
                        • Q:

                          I have no eyebrows. I have color-treated hair that is medium blonde but my natural hair color shade is dark brown. Help! Should I use the universal shade or another brow product. Thank you.
                          Asked on 1/24/2015 by Christine from Philadelphia, Pa

                          1 answer

                          • Brand Expert

                            A:

                            Hi!! Thank you for your question!! We would recommend the Brow Power Universal!!!! Brow Power® matches all hair colors and covers gray perfectly. The oval shaped tip is perfect for both thin and thick brows. The spooley end brush gives a natural polished look! XOXO

                            Answered on 1/28/2015 by Brand Expert from IT Cosmetics
                        • Q:

                          Since this product is water proof how do you remove it?
                          Asked on 11/12/2014 by Debbie from Columbus, MS

                          1 answer

                          • Brand Expert

                            A:

                            Hi!! Thank you for your question and for being an IT Girl!!!! This is a great question and we are more than happy to help you!!! You would need to remove IT with a waterproof makeup remover and then soap and water!!
                            Hope this helps and please let us know if you have any other questions!
                            XOXO

                            Answered on 11/14/2014 by Brand Expert from IT Cosmetics
                        • Q:

                          How is the pencil sharpened? With traditional sharpener or do you have a specific one?
                          Asked on 10/26/2014 by Rachel

                          1 answer

                          • Brand Expert

                            A:

                            Hi!!!
                            Thank you for your email and for being an IT Girl!!! We are more then happy to help you with this today as we recently made a change to our Brow Perfector from having to be sharpened with a sharpener to now having an amazing automatic sharpening component! To sharpen you simply twist up the end of the pencil by twisting the area that shows you what color the pencil is. Our Brow Power Original and our YBBB sharpen the same way!! :)

                            Hope this helps!!!

                            XOXOX

                            Answered on 10/29/2014 by Brand Expert from IT Cosmetics
                        • Q:

                          i have dark black eyebrows what color do you think i should get the universal taurp or the bark brown in the waterproof
                          Asked on 9/15/2014 by darb from columbus ohio

                          1 answer

                          • Staff Reviewer

                            A:

                            We recommend the Dark Brown for those with black brows like yours, especially if you also have a medium-to-deep skin tone. If you have a fair skin tone and are seeking very subtle definition of your brows, you could use Universal Taupe.

                            Answered on 9/16/2014 by Staff Expert from ULTA.com
                        • Q:

                          I have light blonde hair with some lowlights. I do not like my brows light but medium brown. What color would you suggest?
                          Asked on 9/1/2014 by Gwen from Pittsburgh PA

                          1 answer

                          • Staff Reviewer

                            A:

                            We suggest Universal Taupe as your best match.

                            Answered on 9/7/2014 by Staff Expert from ULTA.com
                        • Q:

                          Does this pencil have ANY red hue/tone to it at all? I need an ash brown pencil. Thank you for your help.
                          Asked on 7/28/2014 by Marcia from Linden, Tn.

                          1 answer

                          • Staff Reviewer

                            A:

                            We recommend Universal Taupe, which is ash/cool-toned.

                            Answered on 7/31/2014 by Staff Expert from ULTA.com
                        • Q:

                          I have strawberry blond hair and light brows/ fair skin. Which color would you recommend?
                          Asked on 7/24/2014 by Lynne

                          1 answer

                        • Q:

                          I have very light, thin brows. I've always had a difficult time finding the right brow pencil because my skin is so oily and it just won't stay on. Will this product have the staying power I need on oily skin and will it also stay on while swimming. Also, what color do you suggest? My hair is dark brown.
                          Thank You,
                          Asked on 6/10/2014 by stormy from Richmond, Va

                          1 answer

                          • Staff Reviewer

                            A:

                            The product is indeed waterproof and has incredible staying power, but it does eventually wear off. IT Cosmetics states that this product "lasts all day," though certain factors like how oily your skin is, how much time you spend under water, etc., will impact its longevity.

                            Dark Brown (Item #:2264033) may be your best match. Universal Taupe (Item #:2264031) is also a flattering option for all hair & brow shades.

                            Answered on 6/11/2014 by Staff Expert from ULTA.com
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