ULTA
  • Home
  • / Makeup
  • / Eyes
  • / Brows
  • / Brow Power Waterproof Perfector 5-in-1 Waterproof Eyebrow Pencil
It CosmeticsBrow Power Waterproof Perfector 5-in-1 Waterproof Eyebrow Pencil

It Cosmetics

Brow Power Waterproof Perfector 5-in-1 Waterproof Eyebrow Pencil

Blonde

Item #: 2264030 Size: 0.017 oz

Ask a Question

Options

Why did It Cosmetics create this product: To finally give women a 5-in-1 automatic eyebrow pencil that covers gray, looks natural, and is packed with anti-aging powerhouse ingredients utilizing cutting edge brow-enhancing technology!

What is it: Brow Power Waterproof Perfector is your brow fill-in powder, waterproof automatic brow pencil, brow taming gel, brow conditioning treatment and brow brush all in one! It's also clinically proven waterproof, even after 8 hours of wear. Brow Power Perfector is infused with cutting-edge brow enhancing ingredients and technology. The spooley end brush gives a natural polished look. Covers gray perfectly, and are paraben free. Full brow lift guide included with each pencil.

Who is it for: Anyone who wants better brows! Anyone who wants natural looking beautiful brows that frame your face and give you symmetry! Symmetry equates to beauty in the human eye, so doing your brows with Brow Power Waterproof Perfector truly gives you the power to be your most beautiful! Anyone who wants brow enhancing and conditioning benefits and wants to instantly create the look of beautiful, healthy, resilient brows that won't budge or smudge and stay all day until you decide to take them off.

Why is it different: Developed with Plastic Surgeons, Brow Power Waterproof Perfector takes the place of five products; your waterproof brow pencil, brow fill-in powder, taming brow gel, brow enhancing treatment conditioner and brow brush all housed in one super easy-to-use automatic pencil. It glides on in seconds and after about two minutes of play time, sets in place for beautiful brows you can count on lasting you all day long! This truly waterproof formula is also infused with cutting-edge brow-loving and enhancing technology including ingredients such as biotin, lecithin, saw palmetto, nettle leaf, horsetail flower extract, green tea, grapeseed extract and anti-oxidants. Paraben-free, fragrance-free, phthalate-free, sulfate-free.
Use soft feathery strokes to fill in your natural brow shape, using the enclosed diagram as your guide. As a finishing tough, lightly brush through brows with the spooley brush for a natural, polished look. You'll have a few minutes of playtime, before Brow Power Perfector sets in place giving you waterproof, budge-proof, beautiful brows that last all day.

Beauty tip: To get bold brows is to use a shade just a bit darker than your hair color. Also, try using a pencil with a soft lead like our Brow Power Waterproof Perfector to fill in and draw outside the line on the top side of your natural brow. Drawing just above will also help open your eye. Pair it with Brow Power Lift Pencil for the perfect arch every time!
Trimethylsiloxysilicate, Isohexadecane, Mica, Polyethylene, Silica, Polyglyceryl-2 Trisostearate, Ceresin, Euphorbia, Cerifera (Candeilla) Wax, Methicone, Polyisobutene, Dimethicone, Argania Spinosa Kernel Oil, Butyrospermum Parkii (Shea) Butter, Palmitoyl Hexapeptide-12, Persea Gratissima (Avocado) Oil, Prunus Avium (Sweet Cherry) Seed Oil, Prunus Domestica Seed Oil, Simmondsia Chinesis (Jojoba) Seed Oil, Tocopheryl Acetate, Vitis Vinifera (Grape) Seed Oil, Cholesterol, Collagen, Hyaluronic Acid, Hydrolyzed Silk, Retinyl Palmitate, Tocopherol, Aloe Barbadensis Leaf Extract, Olea Eurpaea (Olive) Leaf Extract, Punica Granatum Extract, Camellia Sinensis Leaf Extract, Chamomilla Recutita (Matricaria) Flower Extract, Magnesium Ascorbyl Phosphate, Serenoa Serrulata Fruit Extract (Saw Palmetto), Biotin, Urtica Dioica (Nettle) Leaf Powder, Equisetum Arvense Extract, Lecithin, Pantothenic Acid, Ascorbic Acid, Rosa Canina Flower Oil. May Contain: Titanium Dioxide (CI 77891), Iron Oxides (CI 77491, CI 77492, CI 77499).

Details+

How to Use+

Ingredients+

Shipping & Coupon Restrictions+

Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
It CosmeticsBrow Power Waterproof Perfector 5-in-1 Waterproof Eyebrow Pencil
 
4.1

(based on 329 reviews)

84%

of respondents would recommend this to a friend.

Pros

  • Easy to apply (244)
  • Long lasting (240)
  • Good pigmentation (186)
  • Good colors (67)
  • Good value (65)

Cons

  • Difficult to apply (39)
  • Clumps (19)
  • Difficult removal (8)
  • Messy (8)
  • Smudges (8)

Best Uses

  • Daily use (112)
  • Everyday (95)
  • Normal skin (51)
  • Sensitive skin (38)
  • Dry skin (34)
    • Reviewer Profile:
    • Natural style (155), Classic style (135), Trendy style (20)
    • Skin Tone:
    • Medium (156), Fair (150), Deep (11)

Reviewed by 329 customers

Displaying reviews 1-10

Back to top

Previous | Next »

 
1.0

Very disappointed

By Lilly Szwan

from Willow Park TX

About Me Natural Style

Verified Buyer

Pros

  • Nothing

Cons

  • Clumps
  • Difficult To Apply

Best Uses

    Comments about It Cosmetics Brow Power Waterproof Perfector 5-in-1 Waterproof Eyebrow Pencil:

    Very disappointed. Have used this before in another shade, but when applying, all it did was form little balls of color on my eyebrow. Took it back and person who helped me said it was probably dry. Don't know if that was really the problem.

    • Skin Tone:
    • Medium
     
    1.0

    not at all like other it products

    By Kim the yiayia

    from Hammond la

    About Me Natural Style

    Verified Buyer

    Pros

    • Doesn't Go On Easy Will B

    Cons

    • Difficult To Apply

    Best Uses

      Comments about It Cosmetics Brow Power Waterproof Perfector 5-in-1 Waterproof Eyebrow Pencil:

      When applying it doesn't show,and hard to apply will return only tried once

      • Skin Tone:
      • Medium
       
      1.0

      not for my brows didnt work

      By Fay

      from Bigfork Mt

      About Me Classic Style

      Verified Buyer

      Pros

        Cons

        • Clumps
        • Difficult To Apply

        Best Uses

          Comments about It Cosmetics Brow Power Waterproof Perfector 5-in-1 Waterproof Eyebrow Pencil:

          would not apply my skin is mature and this just would not work for me

          • Skin Tone:
          • Medium
           
          1.0

          not pleased

          By vr

          from Santa Maria CA

          Verified Buyer

          Comments about It Cosmetics Brow Power Waterproof Perfector 5-in-1 Waterproof Eyebrow Pencil:

          product appeared old and dried.

           
          4.0

          Favorite for my brow needs

          By Peechy

          from Dallas, TX

          About Me Trendy Style

          Verified Buyer

          Pros

          • Easy To Apply
          • Long Lasting

          Cons

            Best Uses

              Comments about It Cosmetics Brow Power Waterproof Perfector 5-in-1 Waterproof Eyebrow Pencil:

              I only have half brows, so I have to "draw" them on the rest of the way. This product glides so smoothly and looks real. Someone told me I had great brows the other day. I laughed ha ha. I just wish there was more product in the pencil because I go through it so fast! but I keep a backup each time because I can't run out!

              • Skin Tone:
              • Medium
               
              1.0

              not good product

              By Low Pockets

              from Gilbert AZ

              About Me Natural Style

              Verified Buyer

              Pros

                Cons

                • Difficult To Apply
                • Looks Terrible
                • Smudges

                Best Uses

                  Comments about It Cosmetics Brow Power Waterproof Perfector 5-in-1 Waterproof Eyebrow Pencil:

                  The eyebrow pencil is very hard to put on your brow. When you apply pressure in order to see the pencil on your brow, you end up looking like a clown.

                  • Skin Tone:
                  • Medium
                   
                  4.0

                  Great brow product

                  By chrysco

                  from wisconsin

                  About Me Classic Style

                  Verified Buyer

                  Pros

                  • Easy To Apply
                  • Long Lasting

                  Cons

                  • Difficult Removal

                  Best Uses

                  • Everyday

                  Comments about It Cosmetics Brow Power Waterproof Perfector 5-in-1 Waterproof Eyebrow Pencil:

                  I like this product and use it every day. It is harder to remove however, this isn't a bad thing. I stays where you put it. The only real CON is I would like it to last longer.

                  • Skin Tone:
                  • Medium
                   
                  5.0

                  perfect color and staying power

                  By the shopenator

                  from southern nj

                  Comments about It Cosmetics Brow Power Waterproof Perfector 5-in-1 Waterproof Eyebrow Pencil:

                  I've always had wheat tone natural highlights. Now I've let my gray grow in and it looks great. moreover, it is almost impossible to find a color that isn't golden or red for my brows. Well, the blonde is the perfect color! I apply It and then brush it through with my spooly and then fill in with a thin pencil. I use face powder over my whole face. Then I use brow gel and the spooly again and then a wax pencil - so my eyebrows looks piecey! Lastly, this stuff won't wash off until you take it
                  off!

                   
                  4.0

                  Love it!

                  By Michan

                  from Baltimore, MD

                  About Me Trendy Style

                  Verified Buyer

                  Pros

                  • Easy To Apply
                  • Good Colors
                  • Good Pigmentation
                  • Long Lasting

                  Cons

                    Best Uses

                    • Everyday

                    Comments about It Cosmetics Brow Power Waterproof Perfector 5-in-1 Waterproof Eyebrow Pencil:

                    I like the fact that it provides pigment and wax. My brows are sparse and the little bit I have go in different directions. The pencil formulation seems to include wax to set the brows in place, as well as pigment to fill in the gaps, but it doesn't look shiny or harsh. My only wish is that the pencil were a bit thinner so that I could taper the edges better. I have to use a separate product for that.

                    • Skin Tone:
                    • Deep
                     
                    5.0

                    The BEST!

                    By Sue

                    from West Palm Beach, FL

                    About Me Classic Style

                    Verified Buyer

                    Pros

                    • Blends Well
                    • Easy To Apply
                    • Good Colors
                    • Good Pigmentation
                    • Long Lasting
                    • Smooth Look

                    Cons

                      Best Uses

                      • Everyday
                      • Going Out
                      • Sensitive Eyes
                      • Travel

                      Comments about It Cosmetics Brow Power Waterproof Perfector 5-in-1 Waterproof Eyebrow Pencil:

                      Awesome product. I've tried probably 10 different brow pencils and this is the absolute BEST! Highly recommend.

                      • Skin Tone:
                      • Medium

                      Displaying reviews 1-10

                      Back to top

                      Previous | Next »

                      Q&A

                      Product Q&A

                      Do you have questions about this product?

                      Get answers from in-house experts.

                      15 Questions | 15 Answers
                      Displaying questions 1-10Previous | Next »
                      • Q:

                        Which color should I use on brows. Hair is varied shades of black/gray and silver. Natural hair color was dark brown. Eyebrows dark brown with some gray
                        Asked on 1/4/2016 by Linda from San Diego Ca

                        1 answer

                        • Brand Expert

                          A:

                          Hi
                          We would recommend using the universal taupe as our dark brown is best for those with jet black hair.
                          XOXO

                          Answered on 1/5/2016 by Brand Expert from IT Cosmetics
                      • Q:

                        I am very fair with dark brown eyebrows and dark blonde hair. My eyebrows are very thick and the hairs are long, curly, and unruly. Would this pencil be the best one?
                        Asked on 11/1/2015 by It Girl from US

                        1 answer

                        • Brand Expert

                          A:

                          Hi
                          Thank you for your question and for your interest in our brow products. We are more than happy to help you with this today. We would recommend our Brow Perfector for sure in the Universal Taupe shade. This product contains brow gel that will help control your brows.

                          XOOX

                          Answered on 11/3/2015 by Brand Expert from IT Cosmetics
                      • Q:

                        I am missing part of my brow near the tail. Is this product appropriate fro creating a natural look? I have dark brown brows.
                        Asked on 6/12/2015 by kat from Illinois

                        1 answer

                        • Brand Expert

                          A:

                          Hi
                          Thank you for your question!! While this product is amazing, it is better for those with brows - we would recommend you using the Brow Power Universal!

                          Brow Power® matches all hair colors and covers gray perfectly. The oval shaped tip is perfect for both thin and thick brows. The spooley end brush gives a natural polished look! Developed with leading plastic surgeons, our proprietary anti-aging technology infuses a blend of brow-conditioning ingredients

                          Hope this helps!

                          XOXOX

                          Answered on 6/15/2015 by Brand Expert from IT Cosmetics
                      • Q:

                        A year ago I purchased this product and I was very pleased with it. However, now it no longer comes with the sharpener that it came with when I made the earlier purchase. Since my eyebrows are shaped so they are thicker closer to my eye than they are furtherest away from my eye how do I sharpener this pencil to make thinner lines when necessary?
                        Asked on 3/21/2015 by Debbie from Mississippi

                        1 answer

                        • Brand Expert

                          A:

                          Hi!
                          Thank you for your question!!! We are more then happy to help you with this today as we recently made a change to our Brow Perfector from having to be sharpened with a sharpener to now having an amazing automatic sharpening component! To sharpen you simply twist up the end of the pencil by twisting the area that shows you what color the pencil is. Our Brow Power Original and our YBBB sharpen the same way!! :)

                          XOXO

                          Answered on 3/23/2015 by Brand Expert from IT Cosmetics
                      • Q:

                        What color should I use? My eyebrows are very dark brown but my hair is auburn/brown?
                        Asked on 3/1/2015 by cosmetics junkie from san diego

                        1 answer

                        • Brand Expert

                          A:

                          Hi
                          Thank you for your question!! We would recommend going with the dark brown as you should match to your brows not your hair!
                          XOXO

                          Answered on 3/2/2015 by Brand Expert from IT Cosmetics
                      • Q:

                        I have no eyebrows. I have color-treated hair that is medium blonde but my natural hair color shade is dark brown. Help! Should I use the universal shade or another brow product. Thank you.
                        Asked on 1/24/2015 by Christine from Philadelphia, Pa

                        1 answer

                        • Brand Expert

                          A:

                          Hi!! Thank you for your question!! We would recommend the Brow Power Universal!!!! Brow Power® matches all hair colors and covers gray perfectly. The oval shaped tip is perfect for both thin and thick brows. The spooley end brush gives a natural polished look! XOXO

                          Answered on 1/28/2015 by Brand Expert from IT Cosmetics
                      • Q:

                        Since this product is water proof how do you remove it?
                        Asked on 11/12/2014 by Debbie from Columbus, MS

                        1 answer

                        • Brand Expert

                          A:

                          Hi!! Thank you for your question and for being an IT Girl!!!! This is a great question and we are more than happy to help you!!! You would need to remove IT with a waterproof makeup remover and then soap and water!!
                          Hope this helps and please let us know if you have any other questions!
                          XOXO

                          Answered on 11/14/2014 by Brand Expert from IT Cosmetics
                      • Q:

                        How is the pencil sharpened? With traditional sharpener or do you have a specific one?
                        Asked on 10/26/2014 by Rachel

                        1 answer

                        • Brand Expert

                          A:

                          Hi!!!
                          Thank you for your email and for being an IT Girl!!! We are more then happy to help you with this today as we recently made a change to our Brow Perfector from having to be sharpened with a sharpener to now having an amazing automatic sharpening component! To sharpen you simply twist up the end of the pencil by twisting the area that shows you what color the pencil is. Our Brow Power Original and our YBBB sharpen the same way!! :)

                          Hope this helps!!!

                          XOXOX

                          Answered on 10/29/2014 by Brand Expert from IT Cosmetics
                      • Q:

                        i have dark black eyebrows what color do you think i should get the universal taurp or the bark brown in the waterproof
                        Asked on 9/15/2014 by darb from columbus ohio

                        1 answer

                        • Staff Expert

                          A:

                          We recommend the Dark Brown for those with black brows like yours, especially if you also have a medium-to-deep skin tone. If you have a fair skin tone and are seeking very subtle definition of your brows, you could use Universal Taupe.

                          Answered on 9/16/2014 by Staff Expert from ULTA.com
                      • Q:

                        I have light blonde hair with some lowlights. I do not like my brows light but medium brown. What color would you suggest?
                        Asked on 9/1/2014 by Gwen from Pittsburgh PA

                        1 answer

                        • Staff Expert

                          A:

                          We suggest Universal Taupe as your best match.

                          Answered on 9/7/2014 by Staff Expert from ULTA.com
                      Displaying questions 1-10Previous | Next »

                      Do you have a question about this product?