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It Cosmetics Brow Power Waterproof Perfector 5-in-1 Waterproof Eyebrow Pencil

It Cosmetics

Brow Power Waterproof Perfector 5-in-1 Waterproof Eyebrow Pencil

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Item #: 2264030 Size: 0.017 oz

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Why did It Cosmetics create this product: To finally give women a 5-in-1 automatic eyebrow pencil that covers gray, looks natural, and is packed with anti-aging powerhouse ingredients utilizing cutting edge brow-enhancing technology!

What is it: Brow Power Waterproof Perfector is your brow fill-in powder, waterproof automatic brow pencil, brow taming gel, brow conditioning treatment and brow brush all in one! It's also clinically proven waterproof, even after 8 hours of wear. Brow Power Perfector is infused with cutting-edge brow enhancing ingredients and technology. The spooley end brush gives a natural polished look. Covers gray perfectly, and are paraben free. Full brow lift guide included with each pencil.

Who is it for: Anyone who wants better brows! Anyone who wants natural looking beautiful brows that frame your face and give you symmetry! Symmetry equates to beauty in the human eye, so doing your brows with Brow Power Waterproof Perfector truly gives you the power to be your most beautiful! Anyone who wants brow enhancing and conditioning benefits and wants to instantly create the look of beautiful, healthy, resilient brows that won't budge or smudge and stay all day until you decide to take them off.

Why is it different: Developed with Plastic Surgeons, Brow Power Waterproof Perfector takes the place of five products; your waterproof brow pencil, brow fill-in powder, taming brow gel, brow enhancing treatment conditioner and brow brush all housed in one super easy-to-use automatic pencil. It glides on in seconds and after about two minutes of play time, sets in place for beautiful brows you can count on lasting you all day long! This truly waterproof formula is also infused with cutting-edge brow-loving and enhancing technology including ingredients such as biotin, lecithin, saw palmetto, nettle leaf, horsetail flower extract, green tea, grapeseed extract and anti-oxidants. Paraben-free, fragrance-free, phthalate-free, sulfate-free.
Use soft feathery strokes to fill in your natural brow shape, using the enclosed diagram as your guide. As a finishing tough, lightly brush through brows with the spooley brush for a natural, polished look. You'll have a few minutes of playtime, before Brow Power Perfector sets in place giving you waterproof, budge-proof, beautiful brows that last all day.

Beauty tip: To get bold brows is to use a shade just a bit darker than your hair color. Also, try using a pencil with a soft lead like our Brow Power Waterproof Perfector to fill in and draw outside the line on the top side of your natural brow. Drawing just above will also help open your eye. Pair it with Brow Power Lift Pencil for the perfect arch every time!
Trimethylsiloxysilicate, Isohexadecane, Mica, Polyethylene, Silica, Polyglyceryl-2 Trisostearate, Ceresin, Euphorbia, Cerifera (Candeilla) Wax, Methicone, Polyisobutene, Dimethicone, Argania Spinosa Kernel Oil, Butyrospermum Parkii (Shea) Butter, Palmitoyl Hexapeptide-12, Persea Gratissima (Avocado) Oil, Prunus Avium (Sweet Cherry) Seed Oil, Prunus Domestica Seed Oil, Simmondsia Chinesis (Jojoba) Seed Oil, Tocopheryl Acetate, Vitis Vinifera (Grape) Seed Oil, Cholesterol, Collagen, Hyaluronic Acid, Hydrolyzed Silk, Retinyl Palmitate, Tocopherol, Aloe Barbadensis Leaf Extract, Olea Eurpaea (Olive) Leaf Extract, Punica Granatum Extract, Camellia Sinensis Leaf Extract, Chamomilla Recutita (Matricaria) Flower Extract, Magnesium Ascorbyl Phosphate, Serenoa Serrulata Fruit Extract (Saw Palmetto), Biotin, Urtica Dioica (Nettle) Leaf Powder, Equisetum Arvense Extract, Lecithin, Pantothenic Acid, Ascorbic Acid, Rosa Canina Flower Oil. May Contain: Titanium Dioxide (CI 77891), Iron Oxides (CI 77491, CI 77492, CI 77499).

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Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
It CosmeticsBrow Power Waterproof Perfector 5-in-1 Waterproof Eyebrow Pencil
 
4.1

(based on 419 reviews)

82%

of respondents would recommend this to a friend.

Pros

  • Long lasting (298)
  • Easy to apply (296)
  • Good pigmentation (226)
  • Good colors (124)
  • Smooth look (106)

Cons

  • Difficult to apply (58)
  • Clumps (36)
  • Difficult removal (12)
  • Smudges (12)
  • Messy (8)

Best Uses

  • Everyday (153)
  • Daily use (112)
  • Normal skin (51)
  • Going out (48)
  • Sensitive skin (38)
    • Was this a gift?:
    • No (4)
    • Reviewer Profile:
    • Natural style (189), Classic style (167), Trendy style (28)
    • Skin Tone:
    • Medium (193), Fair (190), Deep (11)

Reviewed by 419 customers

Displaying reviews 1-10

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5.0

best eyebrow pencil

By GayleA

from Queens, NY

About Me Trendy Style

Verified Buyer

Pros

  • Blends Well
  • Easy Removal
  • Easy To Apply
  • Good Colors
  • Good Pigmentation
  • Good Variety of Colors
  • Long Lasting
  • Smooth Look

Cons

    Best Uses

    • Everyday
    • Going Out
    • Sensitive Eyes
    • Travel

    Comments about It Cosmetics Brow Power Waterproof Perfector 5-in-1 Waterproof Eyebrow Pencil:

    best eye brow pencil, fully waterproof, once you put it on, its there all day!!!

    • Skin Tone:
    • Fair
     
    1.0

    Brow waterproof

    By Erod

    from Brooklyn

    About Me Trendy Style

    Verified Buyer

    Pros

    • Good Variety of Colors

    Cons

    • Difficult To Apply
    • Smudges

    Best Uses

      Comments about It Cosmetics Brow Power Waterproof Perfector 5-in-1 Waterproof Eyebrow Pencil:

      I was disappointed in my second time buying it. It did not want to go on or color. I switched to Anastasia pomade and I am happier

      • Skin Tone:
      • Medium
       
      1.0

      Does not glide on

      By Tinymotor

      from Santa Barbara, CA

      About Me Classic Style

      Verified Buyer

      Pros

      • Good Pigmentation

      Cons

      • Clumps
      • Difficult To Apply

      Best Uses

        Comments about It Cosmetics Brow Power Waterproof Perfector 5-in-1 Waterproof Eyebrow Pencil:

        This was my fourth or fifth pencil, and I returned this last one because it was not the same as the others I bought. I don't know if they have changed the formulation, but this one dragged on my brows and would leave clumps on the tip of the pencil and streaks on my brows which would not blend. It was not smooth at all.

         
        5.0

        Multiple purchases

        By 4-HMamaK

        from Athens

        About Me Natural Style

        Verified Buyer

        Pros

        • Blends Well
        • Easy To Apply
        • Good Colors
        • Good Pigmentation
        • Long Lasting
        • Smooth Look

        Cons

          Best Uses

          • Everyday

          Comments about It Cosmetics Brow Power Waterproof Perfector 5-in-1 Waterproof Eyebrow Pencil:

          Love this! Brush lets you smooth it out , so it looks good!

          • Skin Tone:
          • Fair
           
          5.0

          Best thing since tattooed eyebrows!!!

          By RNMOM

          from Oliver Springs,TN

          About Me Trendy Style

          Verified Buyer

          Pros

          • Blends Well
          • Easy Removal
          • Easy To Apply
          • Good Colors
          • Good Pigmentation
          • Long Lasting
          • Smooth Look

          Cons

            Best Uses

            • Everyday

            Comments about It Cosmetics Brow Power Waterproof Perfector 5-in-1 Waterproof Eyebrow Pencil:

            Absolutely LOVE this product! I have tattooed eyebrows that have faded over time and this IT brow pencil does the trick to fill in the fade. Totally worth the investment- will be buying from now on!

            • Skin Tone:
            • Medium
             
            5.0

            LOVE THIS PENCIL WILL CONTINUE TO USE

            By MICKEY

            from CLEARWATER FLORIDEA

            About Me Natural Style

            Verified Buyer

            Pros

            • Blends Well
            • Easy Removal
            • Easy To Apply
            • Good Colors
            • Good Pigmentation
            • Good Variety of Colors
            • Long Lasting
            • Smooth Look

            Cons

              Best Uses

              • Everyday
              • Going Out
              • Sensitive Eyes
              • Travel

              Comments about It Cosmetics Brow Power Waterproof Perfector 5-in-1 Waterproof Eyebrow Pencil:

              WHEN I LEAVE THE HOUSE I HAVE TO HAVE AT LEAST MY EYEBROW PENCIL AND MASCARA ON

              • Skin Tone:
              • Medium
               
              5.0

              I am going to buy this over and over again.

              By Meemaw

              from Cary NC

              About Me Natural Style

              Verified Buyer

              Pros

              • Blends Well
              • Easy Removal
              • Easy To Apply
              • Good Colors
              • Good Pigmentation
              • Good Variety of Colors
              • Long Lasting
              • Smooth Look

              Cons

                Best Uses

                • Everyday

                Comments about It Cosmetics Brow Power Waterproof Perfector 5-in-1 Waterproof Eyebrow Pencil:

                I bought the color gray and it blends and looks great with white and gray hair. I used to buy blonde but to me was not natural and this color is more for people with the white and gray hair. It looks natural for elderly people.

                • Skin Tone:
                • Fair
                 
                5.0

                It brow pencil

                By Dini

                from San Diego

                About Me Natural Style

                Verified Buyer

                Pros

                • Easy Removal
                • Easy To Apply
                • Good Colors
                • Long Lasting

                Cons

                  Best Uses

                  • Everyday

                  Comments about It Cosmetics Brow Power Waterproof Perfector 5-in-1 Waterproof Eyebrow Pencil:

                  Love

                  • Skin Tone:
                  • Medium
                   
                  5.0

                  Best I've used

                  By SLT

                  from Seattle, WA

                  About Me Classic Style

                  Verified Buyer

                  Pros

                  • Easy Removal
                  • Easy To Apply
                  • Good Colors
                  • Good Pigmentation
                  • Long Lasting
                  • Smooth Look

                  Cons

                    Best Uses

                    • Everyday
                    • Sensitive Eyes

                    Comments about It Cosmetics Brow Power Waterproof Perfector 5-in-1 Waterproof Eyebrow Pencil:

                    I use this product daily and love it. It is easy to use. My eyebrows are blond and this pencil adds color exactly where I need/want it

                    • Skin Tone:
                    • Fair
                     
                    5.0

                    My favorite brow pencil!

                    By MH

                    from South Florida

                    About Me Classic Style

                    Verified Buyer

                    Pros

                    • Easy To Apply
                    • Good Colors
                    • Long Lasting
                    • Waterproof

                    Cons

                    • Clumps

                    Best Uses

                    • Everyday
                    • Sensitive Eyes
                    • Workout

                    Comments about It Cosmetics Brow Power Waterproof Perfector 5-in-1 Waterproof Eyebrow Pencil:

                    This is my FAVORITE brow pencil! I have bought at least 6 in the last few months. It's truly waterproof so it doesn't wear off when I wear it to the gym (straight from work to the gym!) or swim. The only thing I don't like is that you can't tell how much you have left unless you twist the entire pencil out. I buy two at a time because I always run out when I least expect it and there's not that much pencil in the tube.

                    • Skin Tone:
                    • Fair

                    Displaying reviews 1-10

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                    Q&A

                    Product Q&A

                    Do you have questions about this product?

                    Get answers from in-house experts.

                    22 Questions | 22 Answers
                    Displaying questions 1-10Previous | Next »
                    • Q:

                      When is the best time to apply the brow pencil, before or after applying the foundation?
                      Asked on 5/24/2016 by new to make-up from Sacramento CA

                      1 answer

                      • Brand Expert

                        A:

                        Hi there, thanks for reaching out. We suggest applying it after your foundation so none of the brow product is brushed off! Hope that helps. XOXO

                        Answered on 5/25/2016 by Brand Expert from IT Cosmetics
                    • Q:

                      I have very little brow hair, almost none so basically I have to "draw in" my brows. I have been using a powder product but it smudges. The IT skinny pencil is to waxy. My few brow hairs are dark and I'm not sure what color/product would work best. thanks
                      Asked on 5/6/2016 by maemae from richland, ms

                      1 answer

                      • Brand Expert

                        A:

                        Hi
                        This sounds like a great product for you to use! You would choose a color based off the color of your hair!
                        XOXO

                        Answered on 5/6/2016 by Brand Expert from IT Cosmetics
                    • Q:

                      I have med brown brows, but the left one has five white hairs that are very close together. Dying them hasn't been satisfactory. Would this product help those wild hairs blend in with the others?
                      Asked on 5/1/2016 by Bersy from NEPA

                      1 answer

                      • Brand Expert

                        A:

                        Hi
                        We are happy to help you with this today! This would be a great a product to use to help keep the white hairs tame.
                        XOXOX

                        Answered on 5/2/2016 by Brand Expert from IT Cosmetics
                    • Q:

                      I have no natural brow. I mean absolutely no hairs, I need something water/sweat proof. Is this a good product for me? or can you recommend one? I currently use a powder type pencil with good results, but with summer coming I sweat a lot.
                      Asked on 4/28/2016 by Bre from Michigan

                      1 answer

                      • Brand Expert

                        A:

                        Hi
                        We are happy to help you with this! We absolutely recommend this product for you as it looks natural and stays on all day! XOXO

                        Answered on 4/29/2016 by Brand Expert from IT Cosmetics
                    • Q:

                      Is this REALLY waterproof??? Could I wear it and go swimming in a pool or even the ocean and come out with it still on?
                      Asked on 4/22/2016 by Emma from Holland, NY

                      1 answer

                      • Brand Expert

                        A:

                        Hi!
                        YEs - this product really is waterproof and you can swim in IT!
                        XOXO

                        Answered on 4/24/2016 by Brand Expert from IT Cosmetics
                    • Q:

                      My hair is more white than grey. My brows are more brown than grey. I'd rather tone down my brows, not sure which color to use. I also have very light skin. I really don't want my brows to be the first thing people notice.
                      Asked on 4/10/2016 by Grandma lady from Amarillo, Tx

                      1 answer

                      • Brand Expert

                        A:

                        We are happy to help you with this today! We would recommend trying out either our brow power or our brow power super skinny instead of this product as they are more subtle in color. We would recommend going with the universal taupe shade.
                        XOXO

                        Answered on 4/11/2016 by Brand Expert from IT Cosmetics
                    • Q:

                      How do I order gray eye brow skinny edition or the regular pencle.
                      Asked on 2/9/2016 by Frannie from Newbury,Ohio

                      1 answer

                      • Brand Expert

                        A:

                        Hi
                        You can order the gray brow power supper skinny or the regular brow power from Ulta or Ulta.com at any time!
                        They can both be found there under brows.

                        XOXO

                        Answered on 2/9/2016 by Brand Expert from IT Cosmetics
                    • Q:

                      Which color should I use on brows. Hair is varied shades of black/gray and silver. Natural hair color was dark brown. Eyebrows dark brown with some gray
                      Asked on 1/4/2016 by Linda from San Diego Ca

                      1 answer

                      • Brand Expert

                        A:

                        Hi
                        We would recommend using the universal taupe as our dark brown is best for those with jet black hair.
                        XOXO

                        Answered on 1/5/2016 by Brand Expert from IT Cosmetics
                    • Q:

                      I am very fair with dark brown eyebrows and dark blonde hair. My eyebrows are very thick and the hairs are long, curly, and unruly. Would this pencil be the best one?
                      Asked on 11/1/2015 by It Girl from US

                      1 answer

                      • Brand Expert

                        A:

                        Hi
                        Thank you for your question and for your interest in our brow products. We are more than happy to help you with this today. We would recommend our Brow Perfector for sure in the Universal Taupe shade. This product contains brow gel that will help control your brows.

                        XOOX

                        Answered on 11/3/2015 by Brand Expert from IT Cosmetics
                    • Q:

                      I am missing part of my brow near the tail. Is this product appropriate fro creating a natural look? I have dark brown brows.
                      Asked on 6/12/2015 by kat from Illinois

                      1 answer

                      • Brand Expert

                        A:

                        Hi
                        Thank you for your question!! While this product is amazing, it is better for those with brows - we would recommend you using the Brow Power Universal!

                        Brow Power® matches all hair colors and covers gray perfectly. The oval shaped tip is perfect for both thin and thick brows. The spooley end brush gives a natural polished look! Developed with leading plastic surgeons, our proprietary anti-aging technology infuses a blend of brow-conditioning ingredients

                        Hope this helps!

                        XOXOX

                        Answered on 6/15/2015 by Brand Expert from IT Cosmetics
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