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It Cosmetics Brow Power Waterproof Perfector 5-in-1 Waterproof Eyebrow Pencil

It Cosmetics

Brow Power Waterproof Perfector 5-in-1 Waterproof Eyebrow Pencil

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Item #: 2264030 Size: 0.017 oz

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Why did It Cosmetics create this product: To finally give women a 5-in-1 automatic eyebrow pencil that covers gray, looks natural, and is packed with anti-aging powerhouse ingredients utilizing cutting edge brow-enhancing technology!

What is it: Brow Power Waterproof Perfector is your brow fill-in powder, waterproof automatic brow pencil, brow taming gel, brow conditioning treatment and brow brush all in one! It's also clinically proven waterproof, even after 8 hours of wear. Brow Power Perfector is infused with cutting-edge brow enhancing ingredients and technology. The spooley end brush gives a natural polished look. Covers gray perfectly, and are paraben free. Full brow lift guide included with each pencil.

Who is it for: Anyone who wants better brows! Anyone who wants natural looking beautiful brows that frame your face and give you symmetry! Symmetry equates to beauty in the human eye, so doing your brows with Brow Power Waterproof Perfector truly gives you the power to be your most beautiful! Anyone who wants brow enhancing and conditioning benefits and wants to instantly create the look of beautiful, healthy, resilient brows that won't budge or smudge and stay all day until you decide to take them off.

Why is it different: Developed with Plastic Surgeons, Brow Power Waterproof Perfector takes the place of five products; your waterproof brow pencil, brow fill-in powder, taming brow gel, brow enhancing treatment conditioner and brow brush all housed in one super easy-to-use automatic pencil. It glides on in seconds and after about two minutes of play time, sets in place for beautiful brows you can count on lasting you all day long! This truly waterproof formula is also infused with cutting-edge brow-loving and enhancing technology including ingredients such as biotin, lecithin, saw palmetto, nettle leaf, horsetail flower extract, green tea, grapeseed extract and anti-oxidants. Paraben-free, fragrance-free, phthalate-free, sulfate-free.
Use soft feathery strokes to fill in your natural brow shape, using the enclosed diagram as your guide. As a finishing tough, lightly brush through brows with the spooley brush for a natural, polished look. You'll have a few minutes of playtime, before Brow Power Perfector sets in place giving you waterproof, budge-proof, beautiful brows that last all day.

Beauty tip: To get bold brows is to use a shade just a bit darker than your hair color. Also, try using a pencil with a soft lead like our Brow Power Waterproof Perfector to fill in and draw outside the line on the top side of your natural brow. Drawing just above will also help open your eye. Pair it with Brow Power Lift Pencil for the perfect arch every time!
Trimethylsiloxysilicate, Isohexadecane, Mica, Polyethylene, Silica, Polyglyceryl-2 Trisostearate, Ceresin, Euphorbia, Cerifera (Candeilla) Wax, Methicone, Polyisobutene, Dimethicone, Argania Spinosa Kernel Oil, Butyrospermum Parkii (Shea) Butter, Palmitoyl Hexapeptide-12, Persea Gratissima (Avocado) Oil, Prunus Avium (Sweet Cherry) Seed Oil, Prunus Domestica Seed Oil, Simmondsia Chinesis (Jojoba) Seed Oil, Tocopheryl Acetate, Vitis Vinifera (Grape) Seed Oil, Cholesterol, Collagen, Hyaluronic Acid, Hydrolyzed Silk, Retinyl Palmitate, Tocopherol, Aloe Barbadensis Leaf Extract, Olea Eurpaea (Olive) Leaf Extract, Punica Granatum Extract, Camellia Sinensis Leaf Extract, Chamomilla Recutita (Matricaria) Flower Extract, Magnesium Ascorbyl Phosphate, Serenoa Serrulata Fruit Extract (Saw Palmetto), Biotin, Urtica Dioica (Nettle) Leaf Powder, Equisetum Arvense Extract, Lecithin, Pantothenic Acid, Ascorbic Acid, Rosa Canina Flower Oil. May Contain: Titanium Dioxide (CI 77891), Iron Oxides (CI 77491, CI 77492, CI 77499).

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Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
It CosmeticsBrow Power Waterproof Perfector 5-in-1 Waterproof Eyebrow Pencil
 
4.1

(based on 388 reviews)

82%

of respondents would recommend this to a friend.

Pros

  • Long lasting (282)
  • Easy to apply (281)
  • Good pigmentation (215)
  • Good colors (107)
  • Smooth look (93)

Cons

  • Difficult to apply (54)
  • Clumps (34)
  • Difficult removal (12)
  • Smudges (11)
  • Messy (8)

Best Uses

  • Everyday (138)
  • Daily use (112)
  • Normal skin (51)
  • Going out (44)
  • Sensitive skin (38)
    • Reviewer Profile:
    • Natural style (181), Classic style (160), Trendy style (25)
    • Skin Tone:
    • Medium (183), Fair (181), Deep (11)

Reviewed by 388 customers

Displaying reviews 1-10

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5.0

A friend recommended and I love it.

By Micki

from Georgia

About Me Classic Style

Verified Buyer

Pros

  • Blends Well
  • Easy Removal
  • Easy To Apply
  • Good Colors
  • Good Pigmentation
  • Long Lasting
  • Smooth Look

Cons

    Best Uses

    • Everyday

    Comments about It Cosmetics Brow Power Waterproof Perfector 5-in-1 Waterproof Eyebrow Pencil:

    Great product. So easy to use. I have very thin brows. This enhances and looks very natural!

    • Skin Tone:
    • Fair
     
    5.0

    i use thi allthe time

    By E

    from niles ,oh

    About Me Natural Style

    Verified Buyer

    Pros

    • Blends Well
    • Easy To Apply
    • Long Lasting
    • Smooth Look

    Cons

      Best Uses

      • Everyday

      Comments about It Cosmetics Brow Power Waterproof Perfector 5-in-1 Waterproof Eyebrow Pencil:

      it looks good

      • Skin Tone:
      • Fair
       
      1.0

      Returned the Product

      By UltaBuyer

      from Sarasota, FL

      Verified Buyer

      Pros

        Cons

        • Difficult To Apply
        • Smudges
        • The color came on too thick, solid & unnatural

        Best Uses

          Comments about It Cosmetics Brow Power Waterproof Perfector 5-in-1 Waterproof Eyebrow Pencil:

          Brow color looked too artificial even though it was applied with light strokes.

          • Skin Tone:
          • Medium
           
          5.0

          I would buy this product again.

          By Does not apply

          from Hewitt NJ

          About Me Classic Style

          Verified Buyer

          Pros

          • Blends Well
          • Easy Removal
          • Easy To Apply
          • Good Colors
          • Good Pigmentation
          • Long Lasting
          • Smooth Look

          Cons

            Best Uses

            • Everyday

            Comments about It Cosmetics Brow Power Waterproof Perfector 5-in-1 Waterproof Eyebrow Pencil:

            Great on my eyebrows. Easy to use.

            • Skin Tone:
            • Fair
             
            5.0

            Always buy two

            By Candice

            from Cleveland Ohio

            About Me Natural Style

            Verified Buyer

            Pros

            • Easy To Apply
            • Good Colors
            • Good Pigmentation
            • Long Lasting
            • Smooth Look

            Cons

            • Clumps

            Best Uses

            • Everyday
            • Going Out
            • Sensitive Eyes

            Comments about It Cosmetics Brow Power Waterproof Perfector 5-in-1 Waterproof Eyebrow Pencil:

            I always buy two at a time because I use it everyday day and one pencil lasts a little under two weeks.

            • Skin Tone:
            • Fair
             
            5.0

            I like it it's a little too jelly though

            By Jess

            from King of Prussia

            About Me Natural Style

            Verified Buyer

            Pros

            • Blends Well
            • Easy To Apply
            • Good Colors
            • Long Lasting
            • Smooth Look

            Cons

            • Clumps
            • Difficult Removal

            Best Uses

            • Everyday

            Comments about It Cosmetics Brow Power Waterproof Perfector 5-in-1 Waterproof Eyebrow Pencil:

            Don't like first 2 uses and runs out quickly.

            • Skin Tone:
            • Medium
             
            5.0

            Lasts until removed

            By Helen

            from Cape Cod

            About Me Classic Style

            Verified Buyer

            Pros

            • Blends Well
            • Easy To Apply
            • Good Colors
            • Good Pigmentation
            • Good Variety of Colors
            • Long Lasting
            • Smooth Look

            Cons

              Best Uses

              • Everyday

              Comments about It Cosmetics Brow Power Waterproof Perfector 5-in-1 Waterproof Eyebrow Pencil:

              Natural looking. I purchased the gray. Works well with my silver hair. It would also work well with light shades of blonde hair.

              • Skin Tone:
              • Fair
               
              2.0

              I think I got a bad dried out one

              By B

              from Keizer

              About Me Classic Style

              Verified Buyer

              Pros

                Cons

                • Clumps
                • Difficult To Apply
                • It's seems dry and gritty nothing like sample

                Best Uses

                  Comments about It Cosmetics Brow Power Waterproof Perfector 5-in-1 Waterproof Eyebrow Pencil:

                  I'm taking mine back and finding something better

                  • Skin Tone:
                  • Medium
                   
                  4.0

                  Definately worth a try

                  By Annf

                  from Rocklin, ca

                  About Me Classic Style

                  Verified Buyer

                  Pros

                  • Blends Well
                  • Easy Removal
                  • Easy To Apply
                  • Good Colors
                  • Good Pigmentation
                  • Long Lasting
                  • Smooth Look

                  Cons

                    Best Uses

                    • Everyday
                    • Sensitive Eyes

                    Comments about It Cosmetics Brow Power Waterproof Perfector 5-in-1 Waterproof Eyebrow Pencil:

                    I like it but I think it will be used up quickly and that makes it too pricey for me to use. My price for brows has to be less than $24 per month!

                    • Skin Tone:
                    • Fair
                     
                    4.0

                    Yes I did love it. Lasted all day . It's Great

                    By Pen

                    from Texas

                    About Me Natural Style

                    Verified Buyer

                    Pros

                    • Easy To Apply
                    • Good Colors
                    • Long Lasting

                    Cons

                      Best Uses

                      • Everyday

                      Comments about It Cosmetics Brow Power Waterproof Perfector 5-in-1 Waterproof Eyebrow Pencil:

                      Last all day

                      • Skin Tone:
                      • Medium

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                      Q&A

                      Product Q&A

                      Do you have questions about this product?

                      Get answers from in-house experts.

                      18 Questions | 18 Answers
                      Displaying questions 1-10Previous | Next »
                      • Q:

                        Is this REALLY waterproof??? Could I wear it and go swimming in a pool or even the ocean and come out with it still on?
                        Asked on 4/22/2016 by Emma from Holland, NY

                        1 answer

                        • Brand Expert

                          A:

                          Hi!
                          YEs - this product really is waterproof and you can swim in IT!
                          XOXO

                          Answered on 4/24/2016 by Brand Expert from IT Cosmetics
                      • Q:

                        My hair is more white than grey. My brows are more brown than grey. I'd rather tone down my brows, not sure which color to use. I also have very light skin. I really don't want my brows to be the first thing people notice.
                        Asked on 4/10/2016 by Grandma lady from Amarillo, Tx

                        1 answer

                        • Brand Expert

                          A:

                          We are happy to help you with this today! We would recommend trying out either our brow power or our brow power super skinny instead of this product as they are more subtle in color. We would recommend going with the universal taupe shade.
                          XOXO

                          Answered on 4/11/2016 by Brand Expert from IT Cosmetics
                      • Q:

                        How do I order gray eye brow skinny edition or the regular pencle.
                        Asked on 2/9/2016 by Frannie from Newbury,Ohio

                        1 answer

                        • Brand Expert

                          A:

                          Hi
                          You can order the gray brow power supper skinny or the regular brow power from Ulta or Ulta.com at any time!
                          They can both be found there under brows.

                          XOXO

                          Answered on 2/9/2016 by Brand Expert from IT Cosmetics
                      • Q:

                        Which color should I use on brows. Hair is varied shades of black/gray and silver. Natural hair color was dark brown. Eyebrows dark brown with some gray
                        Asked on 1/4/2016 by Linda from San Diego Ca

                        1 answer

                        • Brand Expert

                          A:

                          Hi
                          We would recommend using the universal taupe as our dark brown is best for those with jet black hair.
                          XOXO

                          Answered on 1/5/2016 by Brand Expert from IT Cosmetics
                      • Q:

                        I am very fair with dark brown eyebrows and dark blonde hair. My eyebrows are very thick and the hairs are long, curly, and unruly. Would this pencil be the best one?
                        Asked on 11/1/2015 by It Girl from US

                        1 answer

                        • Brand Expert

                          A:

                          Hi
                          Thank you for your question and for your interest in our brow products. We are more than happy to help you with this today. We would recommend our Brow Perfector for sure in the Universal Taupe shade. This product contains brow gel that will help control your brows.

                          XOOX

                          Answered on 11/3/2015 by Brand Expert from IT Cosmetics
                      • Q:

                        I am missing part of my brow near the tail. Is this product appropriate fro creating a natural look? I have dark brown brows.
                        Asked on 6/12/2015 by kat from Illinois

                        1 answer

                        • Brand Expert

                          A:

                          Hi
                          Thank you for your question!! While this product is amazing, it is better for those with brows - we would recommend you using the Brow Power Universal!

                          Brow Power® matches all hair colors and covers gray perfectly. The oval shaped tip is perfect for both thin and thick brows. The spooley end brush gives a natural polished look! Developed with leading plastic surgeons, our proprietary anti-aging technology infuses a blend of brow-conditioning ingredients

                          Hope this helps!

                          XOXOX

                          Answered on 6/15/2015 by Brand Expert from IT Cosmetics
                      • Q:

                        A year ago I purchased this product and I was very pleased with it. However, now it no longer comes with the sharpener that it came with when I made the earlier purchase. Since my eyebrows are shaped so they are thicker closer to my eye than they are furtherest away from my eye how do I sharpener this pencil to make thinner lines when necessary?
                        Asked on 3/21/2015 by Debbie from Mississippi

                        1 answer

                        • Brand Expert

                          A:

                          Hi!
                          Thank you for your question!!! We are more then happy to help you with this today as we recently made a change to our Brow Perfector from having to be sharpened with a sharpener to now having an amazing automatic sharpening component! To sharpen you simply twist up the end of the pencil by twisting the area that shows you what color the pencil is. Our Brow Power Original and our YBBB sharpen the same way!! :)

                          XOXO

                          Answered on 3/23/2015 by Brand Expert from IT Cosmetics
                      • Q:

                        What color should I use? My eyebrows are very dark brown but my hair is auburn/brown?
                        Asked on 3/1/2015 by cosmetics junkie from san diego

                        1 answer

                        • Brand Expert

                          A:

                          Hi
                          Thank you for your question!! We would recommend going with the dark brown as you should match to your brows not your hair!
                          XOXO

                          Answered on 3/2/2015 by Brand Expert from IT Cosmetics
                      • Q:

                        I have no eyebrows. I have color-treated hair that is medium blonde but my natural hair color shade is dark brown. Help! Should I use the universal shade or another brow product. Thank you.
                        Asked on 1/24/2015 by Christine from Philadelphia, Pa

                        1 answer

                        • Brand Expert

                          A:

                          Hi!! Thank you for your question!! We would recommend the Brow Power Universal!!!! Brow Power® matches all hair colors and covers gray perfectly. The oval shaped tip is perfect for both thin and thick brows. The spooley end brush gives a natural polished look! XOXO

                          Answered on 1/28/2015 by Brand Expert from IT Cosmetics
                      • Q:

                        Since this product is water proof how do you remove it?
                        Asked on 11/12/2014 by Debbie from Columbus, MS

                        1 answer

                        • Brand Expert

                          A:

                          Hi!! Thank you for your question and for being an IT Girl!!!! This is a great question and we are more than happy to help you!!! You would need to remove IT with a waterproof makeup remover and then soap and water!!
                          Hope this helps and please let us know if you have any other questions!
                          XOXO

                          Answered on 11/14/2014 by Brand Expert from IT Cosmetics
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