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It CosmeticsBrow Power Waterproof Perfector
It Cosmetics

Brow Power Waterproof Perfector

Blonde

Item #: 2264030

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Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
It CosmeticsBrow Power Waterproof Perfector
 
4.3

(based on 98 reviews)

90%

of respondents would recommend this to a friend.

Pros

  • Easy to apply (83)
  • Long lasting (81)
  • Good pigmentation (74)
  • Good value (31)
  • Versatile (16)

Cons

  • Difficult to apply (5)
  • Messy (4)
  • Stains easily (3)

Best Uses

  • Daily use (64)
  • Normal skin (23)
  • Sensitive skin (20)
  • Dry skin (19)
  • Special occasions (15)
    • Reviewer Profile:
    • Natural style (44), Classic style (42), Trendy style (8)
    • Skin Tone:
    • Fair (48), Medium (45)

Reviewed by 98 customers

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Displaying reviews 1-10

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5.0

EXCELLENT

By frogger

from NJ

About Me Natural Style

Verified Buyer

Pros

  • Easy To Apply
  • Good Pigmentation
  • Long Lasting

Cons

    Best Uses

    • Daily Use

    Comments about It Cosmetics Brow Power Waterproof Perfector:

    GOOD PRODUCT; USE IT TO FILL-IN BROWS

    • Skin Tone:
    • Fair
     
    5.0

    best product ever but pricey

    By red

    from miami, florida

    About Me Trendy Style

    Verified Buyer

    Pros

    • Easy To Apply
    • Good Pigmentation
    • Long Lasting

    Cons

      Best Uses

      • Daily Use
      • Dry Skin
      • Normal Skin
      • Oily Skin
      • Sensitive Skin
      • Special Occasions

      Comments about It Cosmetics Brow Power Waterproof Perfector:

      so easy to use and natural looking.

      • Skin Tone:
      • Fair
       
      5.0

      A real problem solver!

      By Salle

      from Tucson, AZ

      About Me Natural Style

      Verified Buyer

      Pros

      • Easy To Apply
      • Good Pigmentation
      • Good Value
      • Long Lasting
      • Versatile

      Cons

        Best Uses

        • Daily Use
        • Dry Skin
        • Sensitive Skin
        • Special Occasions

        Comments about It Cosmetics Brow Power Waterproof Perfector:

        This goes on in the morning and lasts all day. I live in the desert and I just couldn't find a product that lasted through a whole day's worth of activities until I walked into Ulta and asked for help. I am so happy with the reliability and performance of this wonderful product. Thank you Ulta and It Brow Power Waterproof Perfector.

        • Skin Tone:
        • Medium
         
        2.0

        At odds

        By Peachee

        from Indiana

        About Me Classic Style

        Verified Buyer

        Pros

        • Like Brush
        • Like Twist
        • Long Lasting

        Cons

        • Crayon To Wide
        • Difficult to Apply
        • Messy
        • Similar To Eyeliner

        Best Uses

        • Dry Skin

        Comments about It Cosmetics Brow Power Waterproof Perfector:

        The product is too creamy.
        The point should be smaller for a feathered looking application.

        • Skin Tone:
        • Fair
         
        5.0

        Love it!

        By vgcinky49

        from KY

        About Me Natural Style

        Verified Buyer

        Pros

        • Easy To Apply
        • Good Pigmentation
        • Great staying power

        Cons

          Best Uses

          • Daily Use
          • Normal Skin

          Comments about It Cosmetics Brow Power Waterproof Perfector:

          Love how it fills in my sparse, light-colored brows.

          • Skin Tone:
          • Medium
           
          2.0

          Did not really care for this product.

          By Ann

          from Saint John. IN

          About Me Classic Style

          Verified Buyer

          Pros

            Cons

            • Messy
            • Stains Easily

            Best Uses

            • Normal Skin

            Comments about It Cosmetics Brow Power Waterproof Perfector:

            I liked the brush on the other end
            texture too soft
            messy

            • Skin Tone:
            • Medium
             
            4.0

            great product

            By doxie lady

            from Idaho

            About Me Natural Style

            Verified Buyer

            Pros

            • Easy To Apply
            • Good Pigmentation
            • Good Value
            • Long Lasting
            • Versatile

            Cons

            • A Sharpener Would Be Good

            Best Uses

            • Sensitive Skin

            Comments about It Cosmetics Brow Power Waterproof Perfector:

            Blends great, be sure to use the brush at the other end to blend it well. A little pressure is all you need. This product goes on smooth.

            • Skin Tone:
            • Medium
             
            5.0

            Great for thinning brows

            By dollysara

            from Valdosta, GA

            About Me Classic Style

            Verified Buyer

            Pros

            • Easy To Apply
            • Good Pigmentation
            • Long Lasting

            Cons

              Best Uses

              • Daily Use

              Comments about It Cosmetics Brow Power Waterproof Perfector:

              My brows are half gray and thinning. I was looking for something to enhance the color and add a little more substance. This brow pen is the answer. It applies so easy and lasts all day. It did not run or smudge even in 90 degree weather. Am very pleased with my purchase. Wish it came in more colors. I got the blonde shade but it is a little dark. Wish they had a lighter color.

              • Skin Tone:
              • Medium
               
              5.0

              Absolutely love it!

              By Pat P

              from Swartz creek michigan

              About Me Natural Style

              Verified Buyer

              Pros

              • Easy To Apply
              • Good Pigmentation
              • Long Lasting

              Cons

              • Gets Used Up Too Fast
              • Little Pricy

              Best Uses

              • Daily Use

              Comments about It Cosmetics Brow Power Waterproof Perfector:

              As I get older my eyebrows tend to thin out and get grey hairs here and there. Using this gives me color to my face even if I don't use other makeup.

              • Skin Tone:
              • Medium
               
              5.0

              I Recommend this product

              By Olga

              from Northern Illinois

              About Me Natural Style

              Verified Buyer

              Pros

              • Easy To Apply
              • Good Pigmentation
              • Long Lasting

              Cons

                Best Uses

                • Daily Use
                • Normal Skin

                Comments about It Cosmetics Brow Power Waterproof Perfector:

                This applies easily and looks natural. For me, a little bit goes a long way. I will buy this again.

                • Skin Tone:
                • Medium

                Displaying reviews 1-10

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                Q&A

                Product Q&A

                Do you have questions about this product?

                Get answers from in-house experts.

                9 Questions | 9 Answers
                Displaying questions 1-9
                • Q:

                  Since this product is water proof how do you remove it?
                  Asked on 11/12/2014 by Debbie from Columbus, MS

                  1 answer

                  • Brand Expert

                    A:

                    Hi!! Thank you for your question and for being an IT Girl!!!! This is a great question and we are more than happy to help you!!! You would need to remove IT with a waterproof makeup remover and then soap and water!!
                    Hope this helps and please let us know if you have any other questions!
                    XOXO

                    Answered on 11/14/2014 by Brand Expert from IT Cosmetics
                • Q:

                  How is the pencil sharpened? With traditional sharpener or do you have a specific one?
                  Asked on 10/26/2014 by Rachel

                  1 answer

                  • Brand Expert

                    A:

                    Hi!!!
                    Thank you for your email and for being an IT Girl!!! We are more then happy to help you with this today as we recently made a change to our Brow Perfector from having to be sharpened with a sharpener to now having an amazing automatic sharpening component! To sharpen you simply twist up the end of the pencil by twisting the area that shows you what color the pencil is. Our Brow Power Original and our YBBB sharpen the same way!! :)

                    Hope this helps!!!

                    XOXOX

                    Answered on 10/29/2014 by Brand Expert from IT Cosmetics
                • Q:

                  i have dark black eyebrows what color do you think i should get the universal taurp or the bark brown in the waterproof
                  Asked on 9/15/2014 by darb from columbus ohio

                  1 answer

                  • Staff Reviewer

                    A:

                    We recommend the Dark Brown for those with black brows like yours, especially if you also have a medium-to-deep skin tone. If you have a fair skin tone and are seeking very subtle definition of your brows, you could use Universal Taupe.

                    Answered on 9/16/2014 by Staff Expert from ULTA.com
                • Q:

                  I have light blonde hair with some lowlights. I do not like my brows light but medium brown. What color would you suggest?
                  Asked on 9/1/2014 by Gwen from Pittsburgh PA

                  1 answer

                  • Staff Reviewer

                    A:

                    We suggest Universal Taupe as your best match.

                    Answered on 9/7/2014 by Staff Expert from ULTA.com
                • Q:

                  Does this pencil have ANY red hue/tone to it at all? I need an ash brown pencil. Thank you for your help.
                  Asked on 7/28/2014 by Marcia from Linden, Tn.

                  1 answer

                  • Staff Reviewer

                    A:

                    We recommend Universal Taupe, which is ash/cool-toned.

                    Answered on 7/31/2014 by Staff Expert from ULTA.com
                • Q:

                  I have strawberry blond hair and light brows/ fair skin. Which color would you recommend?
                  Asked on 7/24/2014 by Lynne

                  1 answer

                • Q:

                  I have very light, thin brows. I've always had a difficult time finding the right brow pencil because my skin is so oily and it just won't stay on. Will this product have the staying power I need on oily skin and will it also stay on while swimming. Also, what color do you suggest? My hair is dark brown.
                  Thank You,
                  Asked on 6/10/2014 by stormy from Richmond, Va

                  1 answer

                  • Staff Reviewer

                    A:

                    The product is indeed waterproof and has incredible staying power, but it does eventually wear off. IT Cosmetics states that this product "lasts all day," though certain factors like how oily your skin is, how much time you spend under water, etc., will impact its longevity.

                    Dark Brown (Item #:2264033) may be your best match. Universal Taupe (Item #:2264031) is also a flattering option for all hair & brow shades.

                    Answered on 6/11/2014 by Staff Expert from ULTA.com
                • Q:

                  I have light brown hair but i don't like the eyebrows too light . Right now i use the Anastasia brow pen: universal light and i love it, but i sweat a lot when i dance and the color starts fading away and it doesn't look good then. What color should i buy for this brand, taupe or auburn?
                  Asked on 5/29/2014 by monica from miami fl

                  1 answer

                  • Staff Reviewer

                    A:

                    We recommend Universal Taupe (Item #:2264031) for you to create the most natural look.

                    Answered on 5/30/2014 by Staff Expert from ULTA.com
                • Q:

                  Is universal taupe dark enough for dark brown hair and eyes, medium skin tone? I don't want a harsh look, but I don't want it to be too light either.
                  Asked on 5/10/2014 by graceless ager from los Angeles

                  1 answer

                  • Staff Reviewer

                    A:

                    The Universal Taupe Brow Power Perfector should work for your dark brown hair; however, we would recommend the Brow Power Universal Eyebrow Pencil (Item #: 2264028) or the Your Brows But Better Brow Power Skinny Pencil (Item #: 2264034), which are both universal shades that work with all hair colors!

                    Answered on 5/13/2014 by Staff Expert from ULTA.com
                Displaying questions 1-9

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