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It Cosmetics Brow Power Lift Pencil

It Cosmetics

Brow Power Lift Pencil

Item #: 2264029 Size: 0.09 oz

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Why did IT Cosmetics create this product: To finally give women an illuminator that uses cutting edge anti-aging technology and ingredients, and has no glitter or shimmer which can actually make you look older! This is like a magic wand of light that can make your favorite features appear more lifted and illuminated!

What is it: Brow Power Lift pencil is a lifting, illuminating pencil of light. Wherever you apply this pencil on your face, the micronized pigments instantly make that area look more lifted and youthful. When applied to the deepest part of a fine line or wrinkle, it instantly erases and blurs away how visible it is. It's the perfect finishing step for the look of lift and illumination.

Who is it for: Anyone who wants a lifted, more youthful look. Anyone who wants to illuminate features, including eyes to appear more bright and awake, brows to appear more lifted, lips more fuller, or fine lines erased. Anyone who wants anti-aging benefits for younger looking skin.

Why is it different: This illuminator is perfect on all skin tones and types, and does not use glitter or shimmer for illumination. Brow Power Lift utilized micronized pigments to create light on the face. Plus it's packed with skin-loving ingredients for younger looking skin. Paraben-free, fragrance-free, phthalate-free, sulfate-free.
Apply pencil to areas you want to look more lifted, then lightly blend in with fingers. For the look of a more lifted brow: Use either the matte or pearl side, and trace along the entire length of your brow, both above and below the brow hair. From the start of your brow to the end, or tail. Once applied, lightly blend and pat in the illuminator with fingers along the entire area 1/4 inch above and below your eyebrows, creating a more lifted, youthful look. To wake up tired eyes, brow power life can also be used around the inner and outer corners of the eyes for instant brightening.
Mica (CI 77019), Titanium Dioxide (CI 77891), Isotridecyl Isononanoate, Phenyl Trimethicone, Diisostearyl Malate, Octyldodecanol, Oleyl Alcohol, Ceresin, Euphorbia Cerifera (Candelilla) Wax, Dipentaerythrityl Hexahydroxystearate/Hexastearate/Hexarosinate, Lanolin, Copernicia Cerifera (Carnauba) Wax, Microcrystalline Wax, Iron Oxides (CI 77492), Iron Oxides (CI 77491), Phenoxyethanol, Tocopheryl Acetate, Iron Oxides (CI 77499, CI 77491, CI 77492), Methyl Methacrylate Crosspolymer, Simmondsia Chinensis (Jojoba) Seed Oil, Carmine (CI 75470), Silica, Soluble Collagen, Retinyl Palmitate, Tocopherol, Magnesium Ascorbyl Phosphate, Phytonadione, Hydrolyzed Collagen, Hydrolyzed Silk.

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Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
It CosmeticsBrow Power Lift Pencil
 
4.2

(based on 65 reviews)

82%

of respondents would recommend this to a friend.

Pros

  • Easy to apply (54)
  • Blends well (41)
  • Smooth look (34)
  • Long lasting (32)
  • Easy removal (28)

Cons

  • Fades (8)

Best Uses

  • Everyday (52)
  • Going out (27)
  • Sensitive eyes (16)
  • Travel (15)
    • Reviewer Profile:
    • Classic style (31), Natural style (24), Trendy style (5)
    • Skin Tone:
    • Medium (40), Fair (22)

Reviewed by 65 customers

Displaying reviews 1-10

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5.0

I love this product. I will buy it again!!

By Brenda

from Statesboro, Georgia

About Me Classic Style

Verified Buyer

Pros

  • Blends Well
  • Easy To Apply
  • Long Lasting

Cons

    Best Uses

    • Going Out

    Comments about It Cosmetics Brow Power Lift Pencil:

    I use it in the corner of my eyes and right under my eyebrows!!

    • Skin Tone:
    • Medium
     
    4.0

    Looooooove this fav ever highlights eyebrows and liner -

    By Candice

    from Utah

    About Me Natural Style

    Verified Buyer

    Pros

    • Blends Well
    • Easy Removal
    • Easy To Apply
    • Good Colors
    • Good Pigmentation
    • It stays in the semi sharpened point well
    • Long Lasting
    • Smooth Look

    Cons

      Best Uses

      • A must have
      • Everyday
      • Going Out
      • Sensitive Eyes

      Comments about It Cosmetics Brow Power Lift Pencil:

      Always will have in my fav bag of arsenals

      • Skin Tone:
      • Medium
       
      5.0

      Precision and great color

      By Keren

      from São Paulo, Brazil

      About Me Trendy Style

      Verified Buyer

      Pros

      • Blends Well
      • Easy Removal
      • Easy To Apply
      • Good Colors
      • Good Pigmentation
      • Smooth Look

      Cons

        Best Uses

        • Everyday

        Comments about It Cosmetics Brow Power Lift Pencil:

        Great product. Easy application and the pencil permits an application with precision. Also, the product is long lasting. I really liked the matte color of it although the illuminated color is also a blast!

        • Skin Tone:
        • Fair
         
        3.0

        Didn't live up to my expections

        By Carrie

        from Vacaville, CA

        Verified Buyer

        Comments about It Cosmetics Brow Power Lift Pencil:

        Love IT Cosmetics but this product did not work for me. Could be because I over plucked my brows in the 80's.
        I think for the younger generation this product would be a winner

        • Was this a gift?:
        • No
         
        5.0

        Great All-In-1 Product!

        By Angela

        from Chicago

        About Me Classic Style

        Verified Buyer

        Pros

        • Blends Well
        • Easy Removal
        • Easy To Apply
        • Good Colors
        • Good Pigmentation
        • Smooth Look

        Cons

        • Fades

        Best Uses

        • Everyday
        • Going Out
        • Travel

        Comments about It Cosmetics Brow Power Lift Pencil:

        I love IT cosmetics and this product is wonderful. I was originally looking for a white, shimmer shadow to use on the inner corner of my eyes and stumbled across this product. It is exactly what I needed. I use both ends of the pencil depending on the occasion. For everyday use I use the matte end for a little lift and definitions under my brow arch and for a night out I use the shimmery end on the inner corners of my eyes and under my brow arch. I also love it for travel because I don't need to pack a brush to use it. It also fits easily into my purse for reapplication.

        • Skin Tone:
        • Medium
         
        5.0

        Love it

        By Heasley

        from Wichita, KS

        About Me Classic Style

        Verified Buyer

        Pros

        • Blends Well
        • Easy To Apply
        • Good Pigmentation
        • Long Lasting
        • Smooth Look

        Cons

          Best Uses

          • Everyday

          Comments about It Cosmetics Brow Power Lift Pencil:

          This stuff glides on perfect and addes great dimension to your look. Stays on and can be played simplistically or dramatically, it's all up to you, but you'll love it!

          • Skin Tone:
          • Medium
           
          5.0

          Use this daily!

          By Happy Girl

          from Beach Lake ,Pa

          About Me Classic Style

          Verified Buyer

          Pros

          • Blends Well
          • Easy Removal
          • Easy To Apply
          • Long Lasting
          • Smooth Look

          Cons

            Best Uses

            • Everyday

            Comments about It Cosmetics Brow Power Lift Pencil:

            Really helps define eyebrows and eye area helps with dark areas around eyes.

            • Skin Tone:
            • Medium
             
            5.0

            So many compliments by only adding this pencil!!

            By CP

            from Los Angeles, CA

            About Me Natural Style

            Verified Buyer

            Pros

            • Blends Well
            • Easy To Apply
            • Good Pigmentation
            • Long Lasting
            • Smooth Look

            Cons

              Best Uses

              • Everyday
              • Going Out
              • Sensitive Eyes

              Comments about It Cosmetics Brow Power Lift Pencil:

              I only us under eye consealer, blush and mascara. This product looks natural and makes my eyebrows stand out and look like I just got them done. The matte for everyday and the pearl for a night out. I love this product!!!

              • Skin Tone:
              • Medium
               
              4.0

              Nice

              By Leenzo

              from Tampa, FL

              About Me Natural Style

              Verified Buyer

              Pros

              • Blends Well
              • Easy To Apply

              Cons

              • Fades

              Best Uses

              • Everyday

              Comments about It Cosmetics Brow Power Lift Pencil:

              This makes a subtle although noticeable difference. Definitely brighten up the area where you use it. I like it but don't know if I would spend the money again for this pencil. It doesn't make that much of a difference that I could see.

              • Skin Tone:
              • Medium
               
              5.0

              Love!

              By Mariah

              from Niagara Falls, NY

              About Me Classic Style

              Verified Buyer

              Pros

              • Blends Well
              • Easy To Apply
              • Good Colors
              • Long Lasting
              • Smooth Look

              Cons

                Best Uses

                • Everyday

                Comments about It Cosmetics Brow Power Lift Pencil:

                It took a little to get used to, but now I love it under my brow to highlight my arch.

                • Skin Tone:
                • Fair

                Displaying reviews 1-10

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                Q&A

                Product Q&A

                Do you have questions about this product?

                Get answers from in-house experts.

                3 Questions | 3 Answers
                Displaying questions 1-3
                • Q:

                  Hi, is this product to be applied before or after foundation application?
                  Asked on 12/26/2015 by Barb from Olympia, WA

                  1 answer

                  • Brand Expert

                    A:

                    Hi there, thanks so much for your question. We suggest applying this after foundation application. Hope that helps! XO

                    Answered on 12/30/2015 by Brand Expert from IT Cosmetics
                • Q:

                  Looking on line. Could you explain how to use this product? Thanks.
                  Asked on 10/13/2015 by Mimi from Florida

                  1 answer

                  • Brand Expert

                    A:

                    Hi
                    Thank you for your question and for your interest in our Brow Power Lift. You apply this to areas you want to look more lifted, and then lightly blend with fingers. For the look of a more lifted brow: Use either the matte or pearl side, and trace along the entire length of your brow, both above and below the brow hair, from the start of your brow to the end (tail). Once applied, lightly blend and pat in the illuminator with fingers along the entire area ¼ inch above and below the length of your brow. The illuminator is natural looking, soft and invisible to the eye, but attracts light to the area both above and below your eyebrows, creating a more lifted, youthful look.

                    Answered on 10/14/2015 by Brand Expert from IT Cosmetics
                • Q:

                  Is this for all skin types?
                  Asked on 2/21/2015 by Priscilla from United States

                  1 answer

                  • Brand Expert

                    A:

                    Hi
                    THank you for your question!! yes - this is an amazing product that is good for all skin types! It brings the look of lift and light to the eye area!

                    XOXO

                    Answered on 2/27/2015 by Brand Expert from IT Cosmetics
                Displaying questions 1-3

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