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It CosmeticsBrow Power Lift Pencil

It Cosmetics

Brow Power Lift Pencil

Item #: 2264029 Size: 0.09 oz

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Why did IT Cosmetics create this product: To finally give women an illuminator that uses cutting edge anti-aging technology and ingredients, and has no glitter or shimmer which can actually make you look older! This is like a magic wand of light that can make your favorite features appear more lifted and illuminated!

What is it: Brow Power Lift pencil is a lifting, illuminating pencil of light. Wherever you apply this pencil on your face, the micronized pigments instantly make that area look more lifted and youthful. When applied to the deepest part of a fine line or wrinkle, it instantly erases and blurs away how visible it is. It's the perfect finishing step for the look of lift and illumination.

Who is it for: Anyone who wants a lifted, more youthful look. Anyone who wants to illuminate features, including eyes to appear more bright and awake, brows to appear more lifted, lips more fuller, or fine lines erased. Anyone who wants anti-aging benefits for younger looking skin.

Why is it different: This illuminator is perfect on all skin tones and types, and does not use glitter or shimmer for illumination. Brow Power Lift utilized micronized pigments to create light on the face. Plus it's packed with skin-loving ingredients for younger looking skin. Paraben-free, fragrance-free, phthalate-free, sulfate-free.
Apply pencil to areas you want to look more lifted, then lightly blend in with fingers. For the look of a more lifted brow: Use either the matte or pearl side, and trace along the entire length of your brow, both above and below the brow hair. From the start of your brow to the end, or tail. Once applied, lightly blend and pat in the illuminator with fingers along the entire area 1/4 inch above and below your eyebrows, creating a more lifted, youthful look. To wake up tired eyes, brow power life can also be used around the inner and outer corners of the eyes for instant brightening.
Mica (CI 77019), Titanium Dioxide (CI 77891), Isotridecyl Isononanoate, Phenyl Trimethicone, Diisostearyl Malate, Octyldodecanol, Oleyl Alcohol, Ceresin, Euphorbia Cerifera (Candelilla) Wax, Dipentaerythrityl Hexahydroxystearate/Hexastearate/Hexarosinate, Lanolin, Copernicia Cerifera (Carnauba) Wax, Microcrystalline Wax, Iron Oxides (CI 77492), Iron Oxides (CI 77491), Phenoxyethanol, Tocopheryl Acetate, Iron Oxides (CI 77499, CI 77491, CI 77492), Methyl Methacrylate Crosspolymer, Simmondsia Chinensis (Jojoba) Seed Oil, Carmine (CI 75470), Silica, Soluble Collagen, Retinyl Palmitate, Tocopherol, Magnesium Ascorbyl Phosphate, Phytonadione, Hydrolyzed Collagen, Hydrolyzed Silk.

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Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
It CosmeticsBrow Power Lift Pencil
 
4.3

(based on 44 reviews)

88%

of respondents would recommend this to a friend.

Pros

  • Easy to apply (37)
  • Blends well (26)
  • Long lasting (24)
  • Smooth look (22)
  • Easy removal (20)

Cons

  • Fades (3)

Best Uses

  • Everyday (36)
  • Going out (21)
  • Travel (12)
  • Sensitive eyes (11)
    • Reviewer Profile:
    • Classic style (19), Natural style (17), Trendy style (4)
    • Skin Tone:
    • Medium (26), Fair (16)

Reviewed by 44 customers

Displaying reviews 1-10

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5.0

Love all of "it"

By smokey mom

from ft lauderdale florida

About Me Natural Style

Verified Buyer

Pros

  • Blends Well
  • Easy To Apply
  • Good Colors
  • Long Lasting
  • Smooth Look

Cons

    Best Uses

    • Everyday

    Comments about It Cosmetics Brow Power Lift Pencil:

    Love this product. It makes my eyes sparkle and stays on all day.

    • Skin Tone:
    • Medium
     
    5.0

    LOVE, LOVE, LOVE!

    By RaquelNoel

    from Sugar Land, TX

    About Me Natural Style

    Verified Buyer

    Pros

    • Blends Well
    • Easy To Apply
    • Good Pigmentation

    Cons

      Best Uses

      • Everyday

      Comments about It Cosmetics Brow Power Lift Pencil:

      I USE THE SHIMMER SIDE JUST UNDER MY BROW AS AN EYEBROW HIGHLIGHTER. I LIKE THAT IT LOOKS SO NATURAL AS I USUALLY DO NOT WEAR EYESHADOW.

      • Skin Tone:
      • Medium
       
      3.0

      The performance was fine but the packaging was very poor

      By Jo

      from Ludlow, Ma

      About Me Natural Style

      Verified Buyer

      Pros

      • Easy To Apply
      • Long Lasting
      • Smooth Look

      Cons

        Best Uses

        • Everyday

        Comments about It Cosmetics Brow Power Lift Pencil:

        The caps on both ends cracked causing the tips to break the tips. Or the cap cover would fall off and make a mess in my makeup back. Very poor design you need to redesign the caps. Product was good but i returned it and didn't get another one because of they problem>

        • Skin Tone:
        • Medium
         
        5.0

        New for me.

        By Barbie

        from Jackson NJ

        About Me Classic Style

        Verified Buyer

        Pros

        • Gives That Lift Apperance

        Cons

          Best Uses

          • Everyday
          • Going Out

          Comments about It Cosmetics Brow Power Lift Pencil:

          It really works well along with the whole IT line.

          • Skin Tone:
          • Fair
           
          5.0

          Great!!

          By Stephie51

          from Lake Charles, LA

          About Me Classic Style

          Verified Buyer

          Pros

          • Easy Removal

          Cons

          • Nothing

          Best Uses

          • Everyday

          Comments about It Cosmetics Brow Power Lift Pencil:

          I have been getting many compliments.

          • Skin Tone:
          • Medium
           
          5.0

          Great product! Will buy this again!

          By Cisco's Love

          from Florida

          About Me Trendy Style

          Verified Buyer

          Pros

          • Blends Well
          • Brightens Face
          • Easy To Apply
          • Hides Lines

          Cons

            Best Uses

            • Everyday

            Comments about It Cosmetics Brow Power Lift Pencil:

            I can immediately see a difference when I use this, my new miracle product

            • Skin Tone:
            • Medium
             
            3.0

            Color not quite right. Too pink for me.

            By Tette

            from San Diego, CA

            About Me Classic Style

            Verified Buyer

            Pros

            • Easy Removal
            • Easy To Apply

            Cons

            • Color Too Pink

            Best Uses

            • Everyday

            Comments about It Cosmetics Brow Power Lift Pencil:

            I use this product under brow for highlight.

            • Skin Tone:
            • Fair
             
            3.0

            Too Pink

            By BB

            from Jacksonville, FL

            Verified Buyer

            Pros

            • Blends Well
            • Easy To Apply
            • Smooth Look

            Cons

              Best Uses

              • Everyday

              Comments about It Cosmetics Brow Power Lift Pencil:

              It glides on easy and smooth. It's just too pink for my fair skin

              • Skin Tone:
              • Fair
               
              5.0

              I don't want to be without this product!!

              By Mamie

              from Beach Lake ,Pa

              About Me Natural Style

              Verified Buyer

              Pros

              • Easy Removal
              • Easy To Apply
              • Long Lasting

              Cons

                Best Uses

                • Always

                Comments about It Cosmetics Brow Power Lift Pencil:

                Love the way it highlights eye area

                • Skin Tone:
                • Medium
                 
                4.0

                Smooth & quick

                By Katie

                from Lexington KY

                About Me Natural Style

                Verified Buyer

                Pros

                • Blends Well
                • Easy To Apply
                • Good Colors
                • Long Lasting
                • Smooth Look

                Cons

                  Best Uses

                  • Everyday
                  • Sensitive Eyes
                  • Travel

                  Comments about It Cosmetics Brow Power Lift Pencil:

                  Easy to apply
                  Brightens tired allergy eyes
                  Looks like I have had a restful sleep !!!

                  • Skin Tone:
                  • Fair

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                  Q&A

                  Product Q&A

                  Do you have questions about this product?

                  Get answers from in-house experts.

                  3 Questions | 3 Answers
                  Displaying questions 1-3
                  • Q:

                    Hi, is this product to be applied before or after foundation application?
                    Asked on 12/26/2015 by Barb from Olympia, WA

                    1 answer

                    • Brand Expert

                      A:

                      Hi there, thanks so much for your question. We suggest applying this after foundation application. Hope that helps! XO

                      Answered on 12/30/2015 by Brand Expert from IT Cosmetics
                  • Q:

                    Looking on line. Could you explain how to use this product? Thanks.
                    Asked on 10/13/2015 by Mimi from Florida

                    1 answer

                    • Brand Expert

                      A:

                      Hi
                      Thank you for your question and for your interest in our Brow Power Lift. You apply this to areas you want to look more lifted, and then lightly blend with fingers. For the look of a more lifted brow: Use either the matte or pearl side, and trace along the entire length of your brow, both above and below the brow hair, from the start of your brow to the end (tail). Once applied, lightly blend and pat in the illuminator with fingers along the entire area ¼ inch above and below the length of your brow. The illuminator is natural looking, soft and invisible to the eye, but attracts light to the area both above and below your eyebrows, creating a more lifted, youthful look.

                      Answered on 10/14/2015 by Brand Expert from IT Cosmetics
                  • Q:

                    Is this for all skin types?
                    Asked on 2/21/2015 by Priscilla from United States

                    1 answer

                    • Brand Expert

                      A:

                      Hi
                      THank you for your question!! yes - this is an amazing product that is good for all skin types! It brings the look of lift and light to the eye area!

                      XOXO

                      Answered on 2/27/2015 by Brand Expert from IT Cosmetics
                  Displaying questions 1-3

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