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It CosmeticsBrow Power Universal Eyebrow Pencil
It Cosmetics

Brow Power Universal Eyebrow Pencil

Item #: 2264028

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Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
It CosmeticsBrow Power Universal Eyebrow Pencil
 
4.4

(based on 342 reviews)

88%

of respondents would recommend this to a friend.

Pros

  • Easy to apply (273)
  • Long lasting (236)
  • Blends well (204)
  • Smooth look (192)
  • Easy removal (175)

Cons

  • Fades (20)
  • Difficult to apply (13)
  • Smudges (12)

Best Uses

  • Everyday (270)
  • Going out (125)
  • Travel (79)
  • Sensitive eyes (74)
    • Reviewer Profile:
    • Natural style (162), Classic style (130), Trendy style (23)
    • Skin Tone:
    • Medium (173), Fair (135), Deep (9)

Reviewed by 342 customers

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Displaying reviews 1-10

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4.0

Kind Of Amazing!

By HayleyPie

from Lexington, SC

About Me Trendy Style

Verified Buyer

Pros

  • Blends Well
  • Easy Removal
  • Easy To Apply
  • Good Pigmentation
  • Smooth Look

Cons

    Best Uses

    • Everyday
    • Going Out
    • Travel

    Comments about It Cosmetics Brow Power Universal Eyebrow Pencil:

    I raced to my nearest Ulta after a botched eyebrow waxing job. My best gal pal purchased this last month and raved on it. I went right in searching for this pencil. Bonus built-in brush. I was unsure at first of the pigment and blending but it is a great fill-in go-to! Pretty content with my purchase!

    • Skin Tone:
    • Fair
     
    5.0

    Best Eyebrow Pencil Ever

    By Libby

    from Greensboro, NC

    About Me Natural Style

    Verified Buyer

    Pros

    • Blends Well
    • Easy Removal
    • Easy To Apply
    • Long Lasting

    Cons

      Best Uses

      • Everyday

      Comments about It Cosmetics Brow Power Universal Eyebrow Pencil:

      Love this product. Eyebrows are very thin and this makes them fuller but doesn't make them look painted on.

      • Skin Tone:
      • Medium
       
      5.0

      The best brow pencil on the market

      By Myra

      from Williamston NC

      About Me Natural Style

      Verified Buyer

      Pros

      • Blends Well
      • Easy Removal
      • Easy To Apply
      • Good Colors
      • Long Lasting
      • Smooth Look

      Cons

        Best Uses

        • Everyday
        • Going Out
        • Travel

        Comments about It Cosmetics Brow Power Universal Eyebrow Pencil:

        My sister is going through chemo therapy and was given a makeover. This product was used during the makeover and she told me about it. I love it the "fool proof" application. It doesn't smudge and last all day.

        • Skin Tone:
        • Fair
         
        5.0

        my favorite beauty product

        By Sandy

        from Alexandria, La.

        About Me Trendy Style

        Verified Buyer

        Pros

        • Blends Well
        • Easy To Apply
        • Long Lasting

        Cons

          Best Uses

          • Everyday

          Comments about It Cosmetics Brow Power Universal Eyebrow Pencil:

          I've tried loads of other eye brow pencils but this is my favorite.

          • Skin Tone:
          • Fair

          (0 of 1 customers found this review helpful)

           
          1.0

          Disappointed

          By Mary

          from Omaha, NE

          About Me Classic Style

          Verified Buyer

          Pros

            Cons

            • Difficult To Apply

            Best Uses

              Comments about It Cosmetics Brow Power Universal Eyebrow Pencil:

              It only comes in "universal". In this case, one color (a light taupe) is not suited for someone with dark brown hair and brows. It was very expensive, too. I plan to return it. Don't waste your money on this IT product.

              • Skin Tone:
              • Fair
               
              5.0

              Amazing product!

              By Stacet Denee

              from Auburn Hills, MI

              About Me Classic Style

              Verified Buyer

              Pros

              • African American Skin Tones
              • Blends Well
              • Good Colors
              • Long Lasting
              • Smooth Look
              • Universal

              Cons

                Best Uses

                • Everyday

                Comments about It Cosmetics Brow Power Universal Eyebrow Pencil:

                Received a sample from Ipsy and fell in love with this brow pencil. Works well with African American skin tones.

                • Skin Tone:
                • Deep
                 
                5.0

                Love it

                By Gloria

                from Chicago, IL

                About Me Classic Style

                Verified Buyer

                Pros

                • Easy Removal
                • Easy To Apply
                • Good Colors
                • Good Pigmentation
                • Long Lasting
                • Smooth Look

                Cons

                  Best Uses

                  • Everyday
                  • Going Out

                  Comments about It Cosmetics Brow Power Universal Eyebrow Pencil:

                  Things that are great about it

                  • Skin Tone:
                  • Medium
                   
                  5.0

                  Wonderful product, I have also given it as a gift.

                  By Designer

                  from Smithfield, VA

                  About Me Classic Style

                  Verified Buyer

                  Pros

                  • Blends Well
                  • Easy To Apply
                  • Long Lasting

                  Cons

                    Best Uses

                    • Everyday
                    • Going Out
                    • Sensitive Eyes
                    • Travel

                    Comments about It Cosmetics Brow Power Universal Eyebrow Pencil:

                    The brow pencil blends very nicely. Easy to use and all in one, pencil with brush.

                    • Skin Tone:
                    • Medium
                     
                    5.0

                    The "It" brow liner!!!

                    By Humboldt Chick

                    from Fortuna, CA

                    About Me Natural Style

                    Verified Buyer

                    Pros

                    • Blends Well
                    • Easy Removal
                    • Easy To Apply
                    • Long Lasting

                    Cons

                    • Smudges

                    Best Uses

                    • Everyday

                    Comments about It Cosmetics Brow Power Universal Eyebrow Pencil:

                    A really great product!

                    • Skin Tone:
                    • Medium
                     
                    3.0

                    too much whiz andnot enough bang

                    By mickie

                    from dacula,ga

                    About Me Natural Style

                    Verified Buyer

                    Pros

                    • Blends Well
                    • Easy Removal
                    • Easy To Apply
                    • Smooth Look

                    Cons

                    • I Don't Likethat There Ar

                    Best Uses

                    • Everyday
                    • Going Out
                    • Travel

                    Comments about It Cosmetics Brow Power Universal Eyebrow Pencil:

                    I can't afford to buy a new pen every month;
                    It needs refill sticks.

                    • Skin Tone:
                    • Fair

                    Displaying reviews 1-10

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                    Q&A

                    Product Q&A

                    Do you have questions about this product?

                    Get answers from in-house experts.

                    17 Questions | 17 Answers
                    Displaying questions 1-17
                    • Q:

                      I have mahogany colored hair dark brows olive complexion, I'm getting a bit of gray hairs, would this be the best pick, or can you recommend another It brow liner ?
                      Thank you! Love It Cosmetics?????
                      Asked on 5/16/2015 by crissysix from St.Louis Mo

                      1 answer

                      • Brand Expert

                        A:

                        Hi
                        Thank you for your question and for your interest in our brow power! We would recommend going with this universal brow power as the shade will go with all hair colors and complexions!
                        Brow Power® matches all hair colors and covers gray perfectly. The oval shaped tip is perfect for both thin and thick brows. The spooley end brush gives a natural polished look!
                        XOXO

                        Answered on 5/19/2015 by Brand Expert from IT Cosmetics
                    • Q:

                      Will this be too light on dark brow/black eyebrows?
                      Asked on 5/15/2015 by gabby from Harlingen

                      1 answer

                      • Brand Expert

                        A:

                        Hi
                        Thank you for your question! This product will be great for your eyebrow shade. This product does indeed work on all skin types, you would just need press hard!
                        XOXO

                        Answered on 5/15/2015 by Brand Expert from IT Cosmetics
                    • Q:

                      Is this product waterproof for swimming and sunbathing--humidity- proof?
                      Asked on 4/12/2015 by beauty buff

                      1 answer

                      • Brand Expert

                        A:

                        Hello!
                        thank you for your question! This product is water- resistant but not waterproof!
                        XOXO

                        Answered on 4/13/2015 by Brand Expert from IT Cosmetics
                    • Q:

                      Is this product refillable? I do love this brow power universal
                      Asked on 4/11/2015 by Me from Ringgold Ga

                      1 answer

                      • Brand Expert

                        A:

                        Hi!
                        Thank you for your question!! At this time the brow power is not refillable!
                        XOOX

                        Answered on 4/13/2015 by Brand Expert from IT Cosmetics
                    • Q:

                      Will this work with red hair?
                      Asked on 4/10/2015 by Makeup Junkie from Corona, Ca

                      1 answer

                      • Brand Expert

                        A:

                        Hi!
                        Thank you for your question!! The Brow Power will work with Red Hair as it works with all hair! We also recommend the auburn in the Brow Perfector or Build A Brow!
                        XOXO
                        Hope

                        Answered on 4/10/2015 by Brand Expert from IT Cosmetics
                    • Q:

                      What exactly is the difference between the Brow Power Universal Eyebrow Pencil and the Your Brows But Better Brow Power Skinny Pencil? Thank you.
                      Asked on 3/18/2015 by Tasia from MD

                      1 answer

                      • Brand Expert

                        A:

                        Hi!!
                        Thank you for your question!! We are more than happy to help you with this today!!!! They are both the same amazing formula - the Brow Power Skinny just has a finer point. This super skinny tip draws the tiniest of lines, allowing you to easily mimic the look of natural brow hairs, fill in your natural brow, and even cover gray.
                        XOXOX

                        Answered on 3/19/2015 by Brand Expert from IT Cosmetics
                    • Q:

                      Hi, ive read the other questions and answers but actually have one question about it. I have regular dark brown eye brows should I buy brown, or this particular one? Thanks

                      I love it cosmetics the only make up i own!!! #loyal
                      Asked on 3/7/2015 by becva from Alameda CA

                      1 answer

                      • Brand Expert

                        A:

                        Hi! Thank you for your question!!! We would recommend going with this unless your hair is almost black as this is more forgiving then the dark brown shade that we have!
                        XXOXO

                        Answered on 3/9/2015 by Brand Expert from IT Cosmetics
                    • Q:

                      I saw the question and answer from the person with gray hair but would like a little more detail. I have fair skin and silver toned gray hair.But even tho fair skinned, my hair was black before it turned so ash/gray brown looks better on me than browns with reddish/caramel tones and I dont want the harshness of dark brown. I only see the references in video that pressure makes darker. What about the tone?
                      Asked on 2/21/2015 by jackie from United States

                      1 answer

                      • Brand Expert

                        A:

                        Hi
                        This pencil is good for all hair shades depending on how hard you press you can get the pencil to match up to any hair shade. It is lighter toned so you should like he way it looks on you!
                        XOXO

                        Answered on 2/24/2015 by Brand Expert from IT Cosmetics
                    • Q:

                      What color is this product? and why is there no other choice of color for this product?
                      Asked on 12/16/2014 by none from Appleton, WI

                      1 answer

                      • Staff Expert

                        A:

                        This product features one universal shade that adjusts to every hair color and gives a beautiful, natural looking brow.

                        Answered on 12/17/2014 by Staff Expert from ULTA.com
                    • Q:

                      I have gray hair. My eyebrows are thin with some gray. What shade of pencil would you recommend
                      Asked on 10/25/2014 by Dee from Bronx, NY

                      1 answer

                      • Brand Expert

                        A:

                        Hi!!
                        Thank you for your question!!! We are more than happy to assist you with this today!! For Gray hair, we absolutely recommend using our Universal Brow Power!!! This amazing pencil transforms and adjusts to all brow hair colors,even gray, just by applying different pressure when putting it on!!!. The oval shaped tip creates the most natural looking, believable brow and is perfect for both thin and thick brows. We hope this helps!! XOXO

                        Answered on 10/27/2014 by Brand Expert from IT Cosmetics
                    • Q:

                      To get it to be the most long-wearing, do you put it on before or after make-up?
                      Asked on 10/15/2014 by Sucker for new products

                      1 answer

                      • Brand Expert

                        A:

                        Hi!

                        Thank you for your question and for being an IT Girl!!! This is a great question and we are more than happy to assist you with this today! We recommending applying the Brow Power First and then putting on your makeup! You can finish the look with a finishing powder such as our Bye Bye Pores all over your face to insure long wear throughout the day!

                        Hope this helps!! XOXO

                        Answered on 10/16/2014 by Brand Expert from IT Cosmetics
                    • Q:

                      My brows are very thin and I in essence have to draw them in. Would this product be a good choice?
                      Asked on 9/27/2014 by Debbie from Wisconisn

                      1 answer

                      • Brand Expert

                        A:

                        Hi!! Thank you for your question and for being an IT Girl!!! Yes!! This product would be amazing for you!!! Universal Brow Pencil works on ALL Hair Colors. Patent pending Complex Restores Hair Follicle Health. Exclusive Oval Tip for the Most Natural Looking Brows!! We hope this helps!! XOXO

                        Answered on 9/30/2014 by Brand Expert from IT Cosmetics
                    • Q:

                      I waswondering if this product is supposed tohave a cap on each end of the pencil.
                      Asked on 9/24/2014 by Michele98 from Gainesville,Va.

                      1 answer

                      • Staff Expert

                        A:

                        Yes, both ends are capped.

                        Answered on 9/24/2014 by Staff Expert from ULTA.com
                    • Q:

                      I read that this is easily removed. So how waterproof is it? Would it stay on completely during swimming and during active exercise when sweating heavily? Thank you.
                      Asked on 8/30/2014 by Ks

                      1 answer

                    • Q:

                      Is it refillable?
                      Asked on 6/20/2014 by Pleased to squeeze from Temple,TX

                      1 answer

                      • Staff Expert

                        A:

                        This product is not refillable.

                        Answered on 6/23/2014 by Staff Expert from ULTA.com
                    • Q:

                      What colors are available?
                      Asked on 4/10/2014 by Bobbie

                      1 answer

                      • Staff Expert

                        A:

                        This product features one universal shade that adjusts to every hair color and gives a beautiful, natural looking brow.

                        Answered on 4/11/2014 by Staff Expert from ULTA.com
                    • Q:

                      Is this available in dark brown?
                      Asked on 3/14/2014 by Karla from United States

                      1 answer

                      • Staff Expert

                        A:

                        This product features an exclusive, transforming shade that adjusts to every hair color and gives a beautiful, natural looking brow.

                        Answered on 3/17/2014 by Staff Expert from ULTA.com
                    Displaying questions 1-17

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