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It CosmeticsBrow Power Universal Eyebrow Pencil
It Cosmetics

Brow Power Universal Eyebrow Pencil

Item #: 2264028

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Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
It CosmeticsBrow Power Universal Eyebrow Pencil
 
4.3

(based on 202 reviews)

86%

of respondents would recommend this to a friend.

Pros

  • Easy to apply (164)
  • Long lasting (144)
  • Blends well (123)
  • Smooth look (112)
  • Easy removal (99)

Cons

  • Fades (12)
  • Difficult to apply (9)
  • Smudges (4)

Best Uses

  • Everyday (159)
  • Going out (70)
  • Sensitive eyes (42)
  • Travel (41)
    • Reviewer Profile:
    • Natural style (92), Classic style (86), Trendy style (8)
    • Skin Tone:
    • Medium (108), Fair (77), Deep (3)

Reviewed by 202 customers

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Displaying reviews 1-10

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5.0

Works great, easy to use

By AshSand

from Dallas, TX

About Me Natural Style

Verified Reviewer

Pros

  • Easy Removal
  • Easy To Apply
  • Good Colors
  • Long Lasting

Cons

    Best Uses

    • Everyday
    • Going Out

    Comments about It Cosmetics Brow Power Universal Eyebrow Pencil:

    This is great. I was skeptical about the universal color but it matches perfect. I have tan skin, brown eyebrows and green eyes and it matches perfectly. It is very easy to use too. I have never used a brow pencil before and this is so easy. I just gently swipe it across my eyebrows to give them a little more color and to fill in spots that look a little thin. I only use a small amount because I want natural looking eyebrows. No one can tell that I use a brow pencil. I will never buy anything else!

    • Skin Tone:
    • Medium
     
    5.0

    Most natural look ever!

    By mm

    from Estero, fl

    About Me Natural Style

    Verified Buyer

    Pros

    • Blends Well
    • Easy Removal
    • Easy To Apply
    • Good Pigmentation
    • Good Variety of Colors
    • Long Lasting
    • Smooth Look

    Cons

    • None

    Best Uses

    • Anywhere Anytime
    • Everyday
    • Going Out
    • Sensitive Eyes
    • Travel

    Comments about It Cosmetics Brow Power Universal Eyebrow Pencil:

    I use this everyday. It is quick and easy to apply and lasts until bedtime.

    • Skin Tone:
    • Fair
     
    5.0

    Fab!

    By Blondie

    from Allentown, PA

    About Me Classic Style

    Pros

    • Blends Well
    • Easy Removal
    • Long Lasting
    • Smooth Look

    Cons

    • Difficult To Apply

    Best Uses

    • Everyday
    • Going Out

    Comments about It Cosmetics Brow Power Universal Eyebrow Pencil:

    I picked this up at my local Ulta store on a suggestion from a sales associte. I didn't really think about it at all and just went with it. I'm very fair and very blonde and I also happen to have a heavy hand. The first time I used it I went too dark on my brows. I watched the video above and gave it another shot. Using lighter strokes I got an amazing brow that was naturally the right color for me. I've used gels, powders and other pencils but this by far gave me the best control of my brows and great results. Just don't get discouraged when your brows look bad the first shot out of the gate. Practice with the pencil and you'll get great results! :)

    • Skin Tone:
    • Fair
     
    5.0

    How did I live without this?

    By epa

    from Wilmington, DE

    About Me Classic Style

    Verified Buyer

    Pros

    • Blends Well
    • Easy Removal
    • Easy To Apply

    Cons

      Best Uses

      • Everyday

      Comments about It Cosmetics Brow Power Universal Eyebrow Pencil:

      Love love love

      • Skin Tone:
      • Fair
       
      4.0

      Solid product worth the price

      By Jan

      from Odenton, Maryland

      About Me Natural Style

      Verified Buyer

      Pros

      • Blends Well
      • Easy To Apply
      • Long Lasting
      • Smooth Look

      Cons

        Best Uses

        • Everyday

        Comments about It Cosmetics Brow Power Universal Eyebrow Pencil:

        I am at the age where my brows just naturally started to thin out. This product makes my brow line look normal and natural.

        • Skin Tone:
        • Fair
         
        5.0

        best eyebrow pencil in the game

        By MB

        from Tampa, FL

        About Me Natural Style

        Pros

        • Blends Well
        • Easy Removal
        • Easy To Apply
        • Good Colors
        • Good Pigmentation
        • Long Lasting
        • Smooth Look

        Cons

          Best Uses

          • Everyday
          • Going Out

          Comments about It Cosmetics Brow Power Universal Eyebrow Pencil:

          This is the best brow pencil I've ever used. Looks very natural but still keeps those eyebrows on fleek. I definitely plan on buying this product again.

          • Skin Tone:
          • Fair

          (1 of 1 customers found this review helpful)

           
          3.0

          ok

          By what works

          from texas

          Verified Buyer

          Comments about It Cosmetics Brow Power Universal Eyebrow Pencil:

          Didn't love it. Returned. I didn't care for how thick it was. The color also wasn't right on me. There's no such thing as a universal color!

           
          5.0

          easy to use brow pencil

          By sharon

          from bartlett, il

          About Me Natural Style

          Verified Buyer

          Pros

          • Blends Well
          • Easy Removal
          • Easy To Apply
          • Good Colors
          • Good Pigmentation
          • Long Lasting

          Cons

          • Cap Falls Off Too Easily

          Best Uses

          • Everyday

          Comments about It Cosmetics Brow Power Universal Eyebrow Pencil:

          I have a hard time finding a good matching color for my brows. This blends in really good.

          • Skin Tone:
          • Fair

          (1 of 1 customers found this review helpful)

           
          4.0

          Great brow pencil

          By azn beauty

          from Monterey, CA

          About Me Classic Style

          Verified Buyer

          Pros

          • Blends Well
          • Easy To Apply
          • Good Pigmentation
          • Long Lasting

          Cons

            Best Uses

            • Everyday
            • Going Out

            Comments about It Cosmetics Brow Power Universal Eyebrow Pencil:

            Nice brow pencil that is not too dark for light/medium skin tone. Can build it up to dark brown. Color is neutral. Not too ashy and not too red. Lasted me about 8-10 hours. Does not smudge. I have oily/combo skin.

            • Skin Tone:
            • Medium
             
            5.0

            Works great!!

            By Rach

            from Schererville, IN

            Verified Buyer

            Comments about It Cosmetics Brow Power Universal Eyebrow Pencil:

            I love it because it's so easy to use

            Displaying reviews 1-10

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            Q&A

            Product Q&A

            Do you have questions about this product?

            Get answers from in-house experts.

            9 Questions | 9 Answers
            Displaying questions 1-9
            • Q:

              What color is this product? and why is there no other choice of color for this product?
              Asked on 12/16/2014 by none from Appleton, WI

              1 answer

              • Staff Reviewer

                A:

                This product features one universal shade that adjusts to every hair color and gives a beautiful, natural looking brow.

                Answered on 12/17/2014 by Staff Expert from ULTA.com
            • Q:

              I have gray hair. My eyebrows are thin with some gray. What shade of pencil would you recommend
              Asked on 10/25/2014 by Dee from Bronx, NY

              1 answer

              • Brand Expert

                A:

                Hi!!
                Thank you for your question!!! We are more than happy to assist you with this today!! For Gray hair, we absolutely recommend using our Universal Brow Power!!! This amazing pencil transforms and adjusts to all brow hair colors,even gray, just by applying different pressure when putting it on!!!. The oval shaped tip creates the most natural looking, believable brow and is perfect for both thin and thick brows. We hope this helps!! XOXO

                Answered on 10/27/2014 by Brand Expert from IT Cosmetics
            • Q:

              To get it to be the most long-wearing, do you put it on before or after make-up?
              Asked on 10/15/2014 by Sucker for new products

              1 answer

              • Brand Expert

                A:

                Hi!

                Thank you for your question and for being an IT Girl!!! This is a great question and we are more than happy to assist you with this today! We recommending applying the Brow Power First and then putting on your makeup! You can finish the look with a finishing powder such as our Bye Bye Pores all over your face to insure long wear throughout the day!

                Hope this helps!! XOXO

                Answered on 10/16/2014 by Brand Expert from IT Cosmetics
            • Q:

              My brows are very thin and I in essence have to draw them in. Would this product be a good choice?
              Asked on 9/27/2014 by Debbie from Wisconisn

              1 answer

              • Brand Expert

                A:

                Hi!! Thank you for your question and for being an IT Girl!!! Yes!! This product would be amazing for you!!! Universal Brow Pencil works on ALL Hair Colors. Patent pending Complex Restores Hair Follicle Health. Exclusive Oval Tip for the Most Natural Looking Brows!! We hope this helps!! XOXO

                Answered on 9/30/2014 by Brand Expert from IT Cosmetics
            • Q:

              I waswondering if this product is supposed tohave a cap on each end of the pencil.
              Asked on 9/24/2014 by Michele98 from Gainesville,Va.

              1 answer

              • Staff Reviewer

                A:

                Yes, both ends are capped.

                Answered on 9/24/2014 by Staff Expert from ULTA.com
            • Q:

              I read that this is easily removed. So how waterproof is it? Would it stay on completely during swimming and during active exercise when sweating heavily? Thank you.
              Asked on 8/30/2014 by Ks

              1 answer

            • Q:

              Is it refillable?
              Asked on 6/20/2014 by Pleased to squeeze from Temple,TX

              1 answer

              • Staff Reviewer

                A:

                This product is not refillable.

                Answered on 6/23/2014 by Staff Expert from ULTA.com
            • Q:

              What colors are available?
              Asked on 4/10/2014 by Bobbie

              1 answer

              • Staff Reviewer

                A:

                This product features one universal shade that adjusts to every hair color and gives a beautiful, natural looking brow.

                Answered on 4/11/2014 by Staff Expert from ULTA.com
            • Q:

              Is this available in dark brown?
              Asked on 3/14/2014 by Karla from United States

              1 answer

              • Staff Reviewer

                A:

                This product features an exclusive, transforming shade that adjusts to every hair color and gives a beautiful, natural looking brow.

                Answered on 3/17/2014 by Staff Expert from ULTA.com
            Displaying questions 1-9

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