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It CosmeticsBrow Power Universal Eyebrow Pencil
It Cosmetics

Brow Power Universal Eyebrow Pencil

Item #: 2264028

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Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
It CosmeticsBrow Power Universal Eyebrow Pencil
 
4.3

(based on 180 reviews)

85%

of respondents would recommend this to a friend.

Pros

  • Easy to apply (147)
  • Long lasting (127)
  • Blends well (107)
  • Smooth look (98)
  • Good pigmentation (88)

Cons

  • Fades (12)
  • Difficult to apply (8)
  • Smudges (4)

Best Uses

  • Everyday (140)
  • Going out (59)
  • Sensitive eyes (37)
  • Travel (35)
    • Reviewer Profile:
    • Natural style (82), Classic style (77), Trendy style (7)
    • Skin Tone:
    • Medium (98), Fair (68)

Reviewed by 180 customers

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Displaying reviews 1-10

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5.0

I was pleasantly surprised

By Barb

from Phoenix, Az

About Me Natural Style

Verified Buyer

Pros

  • Easy To Apply
  • Good Colors
  • Long Lasting

Cons

    Best Uses

    • Everyday

    Comments about It Cosmetics Brow Power Universal Eyebrow Pencil:

    Easy to use, looks good

    • Skin Tone:
    • Fair
     
    5.0

    Love!

    By Katie

    from Virginia

    About Me Natural Style

    Verified Buyer

    Pros

    • Blends Well
    • Easy Removal
    • Easy To Apply
    • Smooth Look

    Cons

    • Fades

    Best Uses

    • Everyday
    • Going Out
    • Travel

    Comments about It Cosmetics Brow Power Universal Eyebrow Pencil:

    My favorite eyebrow pencil because it looks good with any hair color. I have blonde hair with darker eyebrows so it is harder for me to find the right color but this color works perfectly because the color changes depending on how much pressure you put on the pencil

    • Skin Tone:
    • Medium
     
    4.0

    LOVE THIS!!....but frustrated

    By Makeup Lover

    from Atlanta, GA

    About Me Classic Style

    Pros

    • Blends Well
    • Easy To Apply
    • Good Colors
    • Good Pigmentation
    • Long Lasting
    • Smooth Look

    Cons

      Best Uses

      • Everyday

      Comments about It Cosmetics Brow Power Universal Eyebrow Pencil:

      I absolutely LOVE this product...the naturalness of the look, easy application, staying power....all wonderful, more so than Anastastia etc. Unfortunately at least 4 times (!!) the pencil color has broken free from the the base so that often when I pull the cap off the pencil "lead" goes flying off....never to be found. Fortunately every time I have returnedit to Ulta and exchanged it for a new one...but still, tired of having to do this. Please fix this wonderful product so that it is perfect!

      • Skin Tone:
      • Fair
       
      4.0

      Great eyebrow pencil

      By dirlligas

      from Homewood, IL.

      About Me Natural Style

      Verified Buyer

      Pros

      • Blends Well
      • Easy Removal
      • Easy To Apply
      • Good Colors
      • Good Pigmentation
      • Smooth Look

      Cons

      • Does not last long
      • Not Enough Pencil

      Best Uses

      • Everyday

      Comments about It Cosmetics Brow Power Universal Eyebrow Pencil:

      Great natural color
      Does not last past 30 days when using daily
      Needs to have more pencil

      • Skin Tone:
      • Medium
       
      5.0

      Great Product!

      By BeeUTLee

      from Tampa, Florida

      About Me Natural Style

      Verified Buyer

      Pros

      • Easy To Apply
      • Good Pigmentation
      • Long Lasting

      Cons

      • PRICE

      Best Uses

      • Everyday
      • Going Out

      Comments about It Cosmetics Brow Power Universal Eyebrow Pencil:

      I love this product! Great for daily use. Very natural.

      • Skin Tone:
      • Medium
       
      4.0

      Good product /pricey/but would buy again

      By Skinnyjeans

      from Port St Lucie, Fl

      Verified Buyer

      Pros

      • Easy To Apply
      • Long Lasting
      • Smooth Look

      Cons

        Best Uses

        • Everyday

        Comments about It Cosmetics Brow Power Universal Eyebrow Pencil:

        I had hard time finding a good eyebrow pencil that went on easily. This product did the trick. Happy with end results

        • Skin Tone:
        • Medium
         
        5.0

        I would buy this product again

        By Phyllis

        from houston, tx

        About Me Classic Style

        Verified Buyer

        Pros

        • Blends Well
        • Easy Removal
        • Easy To Apply
        • Good Colors
        • Good Pigmentation
        • Long Lasting
        • Smooth Look

        Cons

          Best Uses

          • Everyday

          Comments about It Cosmetics Brow Power Universal Eyebrow Pencil:

          This is a great product. It works as it says it would.

          • Skin Tone:
          • Medium
           
          5.0

          Brow Power

          By Diane

          from Amarillo, TX

          About Me Natural Style

          Verified Buyer

          Pros

          • Easy To Apply
          • Good Colors
          • Long Lasting

          Cons

            Best Uses

              Comments about It Cosmetics Brow Power Universal Eyebrow Pencil:

              Love it

              • Skin Tone:
              • Fair
               
              5.0

              Great brow pencil

              By amyc

              from Utah

              Comments about It Cosmetics Brow Power Universal Eyebrow Pencil:

              This brow pencil is great! It is super easy to apply and it lasts all day.

               
              5.0

              Best for me

              By JustJoan

              from New York, NY

              About Me Classic Style

              Verified Buyer

              Pros

              • Easy Removal
              • Easy To Apply
              • Good Pigmentation
              • Long Lasting

              Cons

              • Fades

              Best Uses

              • Everyday
              • Going Out

              Comments about It Cosmetics Brow Power Universal Eyebrow Pencil:

              Excellent for no-brow gals like me. Really works.

              • Skin Tone:
              • Fair

              Displaying reviews 1-10

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              Q&A

              Product Q&A

              Do you have questions about this product?

              Get answers from in-house experts.

              9 Questions | 9 Answers
              Displaying questions 1-9
              • Q:

                What color is this product? and why is there no other choice of color for this product?
                Asked on 12/16/2014 by none from Appleton, WI

                1 answer

                • Staff Reviewer

                  A:

                  This product features one universal shade that adjusts to every hair color and gives a beautiful, natural looking brow.

                  Answered on 12/17/2014 by Staff Expert from ULTA.com
              • Q:

                I have gray hair. My eyebrows are thin with some gray. What shade of pencil would you recommend
                Asked on 10/25/2014 by Dee from Bronx, NY

                1 answer

                • Brand Expert

                  A:

                  Hi!!
                  Thank you for your question!!! We are more than happy to assist you with this today!! For Gray hair, we absolutely recommend using our Universal Brow Power!!! This amazing pencil transforms and adjusts to all brow hair colors,even gray, just by applying different pressure when putting it on!!!. The oval shaped tip creates the most natural looking, believable brow and is perfect for both thin and thick brows. We hope this helps!! XOXO

                  Answered on 10/27/2014 by Brand Expert from IT Cosmetics
              • Q:

                To get it to be the most long-wearing, do you put it on before or after make-up?
                Asked on 10/15/2014 by Sucker for new products

                1 answer

                • Brand Expert

                  A:

                  Hi!

                  Thank you for your question and for being an IT Girl!!! This is a great question and we are more than happy to assist you with this today! We recommending applying the Brow Power First and then putting on your makeup! You can finish the look with a finishing powder such as our Bye Bye Pores all over your face to insure long wear throughout the day!

                  Hope this helps!! XOXO

                  Answered on 10/16/2014 by Brand Expert from IT Cosmetics
              • Q:

                My brows are very thin and I in essence have to draw them in. Would this product be a good choice?
                Asked on 9/27/2014 by Debbie from Wisconisn

                1 answer

                • Brand Expert

                  A:

                  Hi!! Thank you for your question and for being an IT Girl!!! Yes!! This product would be amazing for you!!! Universal Brow Pencil works on ALL Hair Colors. Patent pending Complex Restores Hair Follicle Health. Exclusive Oval Tip for the Most Natural Looking Brows!! We hope this helps!! XOXO

                  Answered on 9/30/2014 by Brand Expert from IT Cosmetics
              • Q:

                I waswondering if this product is supposed tohave a cap on each end of the pencil.
                Asked on 9/24/2014 by Michele98 from Gainesville,Va.

                1 answer

                • Staff Reviewer

                  A:

                  Yes, both ends are capped.

                  Answered on 9/24/2014 by Staff Expert from ULTA.com
              • Q:

                I read that this is easily removed. So how waterproof is it? Would it stay on completely during swimming and during active exercise when sweating heavily? Thank you.
                Asked on 8/30/2014 by Ks

                1 answer

              • Q:

                Is it refillable?
                Asked on 6/20/2014 by Pleased to squeeze from Temple,TX

                1 answer

                • Staff Reviewer

                  A:

                  This product is not refillable.

                  Answered on 6/23/2014 by Staff Expert from ULTA.com
              • Q:

                What colors are available?
                Asked on 4/10/2014 by Bobbie

                1 answer

                • Staff Reviewer

                  A:

                  This product features one universal shade that adjusts to every hair color and gives a beautiful, natural looking brow.

                  Answered on 4/11/2014 by Staff Expert from ULTA.com
              • Q:

                Is this available in dark brown?
                Asked on 3/14/2014 by Karla from United States

                1 answer

                • Staff Reviewer

                  A:

                  This product features an exclusive, transforming shade that adjusts to every hair color and gives a beautiful, natural looking brow.

                  Answered on 3/17/2014 by Staff Expert from ULTA.com
              Displaying questions 1-9

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