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It CosmeticsBrow Power Universal Eyebrow Pencil
It Cosmetics

Brow Power Universal Eyebrow Pencil

Item #: 2264028

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Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
It CosmeticsBrow Power Universal Eyebrow Pencil
 
4.2

(based on 150 reviews)

84%

of respondents would recommend this to a friend.

Pros

  • Easy to apply (121)
  • Long lasting (105)
  • Blends well (88)
  • Smooth look (81)
  • Good colors (72)

Cons

  • Fades (9)
  • Difficult to apply (8)
  • Smudges (4)

Best Uses

  • Everyday (115)
  • Going out (50)
  • Sensitive eyes (34)
  • Travel (30)
    • Reviewer Profile:
    • Natural style (69), Classic style (64), Trendy style (7)
    • Skin Tone:
    • Medium (84), Fair (54)

Reviewed by 150 customers

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Displaying reviews 1-10

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5.0

Brow Pencil Brilliance!

By Mel the makeup Lover

from Upland, CA

About Me Classic Style

Verified Buyer

Pros

  • Blends Well
  • Easy Removal
  • Easy To Apply
  • Good Colors
  • Good Pigmentation
  • Long Lasting
  • Smooth Look

Cons

  • Fades

Best Uses

  • Everyday

Comments about It Cosmetics Brow Power Universal Eyebrow Pencil:

This is hands-down the best brow pencil I have ever purchased. The tip of the pencil makes the application of this brow pencil seamless. I've purchased Anastasia brow powders and pencils and stencils-oh my-this product outshines them all!

  • Skin Tone:
  • Fair
 
5.0

Best I've found so far

By Luvdove

from Richmond, VA

About Me Classic Style

Pros

  • Blends Well
  • Easy To Apply
  • Good Colors
  • Good Pigmentation
  • Long Lasting
  • Smooth Look

Cons

  • Smudges

Best Uses

  • Everyday
  • Going Out
  • Travel

Comments about It Cosmetics Brow Power Universal Eyebrow Pencil:

I have tried all kinds of eyebrow makeup to "fix" my thinning, blond/gray, practically non-existent brows, and this comes the closest to the HG. Wears all day, good neutral color. If you press harder it comes out darker, a light hand offers a good work with every skin/color tone. The only caution is that it can smudge if you touch your face alot, so check the mirror once in awhile!

  • Skin Tone:
  • Fair
 
4.0

Really works

By MSM

from Exeter, NH

About Me Natural Style

Pros

  • Blends Well
  • Easy Removal
  • Easy To Apply

Cons

    Best Uses

    • Everyday

    Comments about It Cosmetics Brow Power Universal Eyebrow Pencil:

    I am an older woman who has thinning eyebrows. I originally purchased this through QVC where I saw it demonstrated. It really does work. I use it everyday. It's easy to use and definitely improves my brows. I only gave it 4 stars because nothing is perfect.

    • Skin Tone:
    • Medium
     
    2.0

    Hard to apply

    By Alice

    from Keller, Tx

    About Me Classic Style

    Verified Buyer

    Pros

      Cons

      • Difficult To Apply

      Best Uses

      • Everyday

      Comments about It Cosmetics Brow Power Universal Eyebrow Pencil:

      Appears to be dried out. Not easy to apply.

      • Skin Tone:
      • Fair
       
      4.0

      Will never be without it! love it!

      By Kristin

      from midwest city ok

      About Me Classic Style

      Verified Buyer

      Pros

      • Easy To Apply
      • Long Lasting
      • stays on

      Cons

      • Not Waterproof-

      Best Uses

      • Everyday
      • Going Out
      • Sensitive Eyes
      • Travel

      Comments about It Cosmetics Brow Power Universal Eyebrow Pencil:

      Universal color is great.

      • Skin Tone:
      • Medium
       
      5.0

      Best Brow Pencil Ever!

      By BW

      from St. Louis, MO

      About Me Classic Style

      Verified Buyer

      Pros

      • Blends Well
      • Easy Removal
      • Easy To Apply
      • Good Pigmentation
      • Long Lasting
      • Smooth Look

      Cons

      • Can Dry Out If Cap Is Off

      Best Uses

      • Everyday
      • Going Out
      • Sensitive Eyes
      • Travel

      Comments about It Cosmetics Brow Power Universal Eyebrow Pencil:

      You can apply as much pressure as needed to obtain the look of real eyebrows. Easy to apply and covers bare spots beautifully. Be sure after use to roll the tip back down into the pen to keep it from drying out.

      • Skin Tone:
      • Fair
       
      4.0

      Awesome brow pencil

      By Anna

      from Orlando, FL

      About Me Natural Style

      Verified Buyer

      Pros

      • Blends Well
      • Easy Removal
      • Easy To Apply
      • Good Colors
      • Good Pigmentation
      • Long Lasting
      • Smooth Look

      Cons

        Best Uses

        • Everyday

        Comments about It Cosmetics Brow Power Universal Eyebrow Pencil:

        The product goes on really well and does not smudge. I can't wear eye make-up here in FL at all due to the humidity but this pencil stays on my brow really well.

        • Skin Tone:
        • Medium
         
        4.0

        Works Well

        By Makeup lover

        from Philadelphia, PA

        About Me Classic Style

        Verified Buyer

        Pros

        • Blends Well
        • Easy Removal
        • Easy To Apply
        • Good Pigmentation
        • Long Lasting
        • Smooth Look

        Cons

        • More colors needed

        Best Uses

          Comments about It Cosmetics Brow Power Universal Eyebrow Pencil:

          I like this brow pencil. The universal taupe color blends well with my brows, however I think they should offer more colors. The pencil has more product than other more expensive brands. I had used Anastasia prior to this pencil.
          Stays well on my brow, easy to remove with eye make up remover and looks natural.

          • Skin Tone:
          • Fair
           
          3.0

          ok so far

          By wedding planner

          from atlanta, ga

          About Me Classic Style

          Verified Buyer

          Pros

          • Easy To Apply
          • Good Pigmentation
          • Long Lasting

          Cons

          • Clumps
          • Difficult Removal
          • Smudges

          Best Uses

          • Everyday

          Comments about It Cosmetics Brow Power Universal Eyebrow Pencil:

          melts easily in purse, BIGGEST PROBLEM: pencil "color" FALLS OUT OF PENCIL ITSELF AND BREAKS!!! I have even lost it several times during application.

          • Skin Tone:
          • Medium
           
          4.0

          I would buy product again

          By Dee

          from san antonio, tx.

          About Me Natural Style

          Verified Buyer

          Pros

          • Blends Well
          • Easy To Apply
          • Good Colors
          • Good Pigmentation
          • Long Lasting

          Cons

            Best Uses

              Comments about It Cosmetics Brow Power Universal Eyebrow Pencil:

              Easy to use and adjust color darkness.
              also long lasting.

              • Skin Tone:
              • Medium

              Displaying reviews 1-10

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              Q&A

              Product Q&A

              Do you have questions about this product?

              Get answers from in-house experts.

              7 Questions | 7 Answers
              Displaying questions 1-7
              • Q:

                To get it to be the most long-wearing, do you put it on before or after make-up?
                Asked on 10/15/2014 by Sucker for new products

                1 answer

                • Brand Expert

                  A:

                  Hi!

                  Thank you for your question and for being an IT Girl!!! This is a great question and we are more than happy to assist you with this today! We recommending applying the Brow Power First and then putting on your makeup! You can finish the look with a finishing powder such as our Bye Bye Pores all over your face to insure long wear throughout the day!

                  Hope this helps!! XOXO

                  Answered on 10/16/2014 by Brand Expert from IT Cosmetics
              • Q:

                My brows are very thin and I in essence have to draw them in. Would this product be a good choice?
                Asked on 9/27/2014 by Debbie from Wisconisn

                1 answer

                • Brand Expert

                  A:

                  Hi!! Thank you for your question and for being an IT Girl!!! Yes!! This product would be amazing for you!!! Universal Brow Pencil works on ALL Hair Colors. Patent pending Complex Restores Hair Follicle Health. Exclusive Oval Tip for the Most Natural Looking Brows!! We hope this helps!! XOXO

                  Answered on 9/30/2014 by Brand Expert from IT Cosmetics
              • Q:

                I waswondering if this product is supposed tohave a cap on each end of the pencil.
                Asked on 9/24/2014 by Michele98 from Gainesville,Va.

                1 answer

                • Staff Reviewer

                  A:

                  Yes, both ends are capped.

                  Answered on 9/24/2014 by Staff Expert from ULTA.com
              • Q:

                I read that this is easily removed. So how waterproof is it? Would it stay on completely during swimming and during active exercise when sweating heavily? Thank you.
                Asked on 8/30/2014 by Ks

                1 answer

              • Q:

                Is it refillable?
                Asked on 6/20/2014 by Pleased to squeeze from Temple,TX

                1 answer

                • Staff Reviewer

                  A:

                  This product is not refillable.

                  Answered on 6/23/2014 by Staff Expert from ULTA.com
              • Q:

                What colors are available?
                Asked on 4/10/2014 by Bobbie

                1 answer

                • Staff Reviewer

                  A:

                  This product features one universal shade that adjusts to every hair color and gives a beautiful, natural looking brow.

                  Answered on 4/11/2014 by Staff Expert from ULTA.com
              • Q:

                Is this available in dark brown?
                Asked on 3/14/2014 by Karla from United States

                1 answer

                • Staff Reviewer

                  A:

                  This product features an exclusive, transforming shade that adjusts to every hair color and gives a beautiful, natural looking brow.

                  Answered on 3/17/2014 by Staff Expert from ULTA.com
              Displaying questions 1-7

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