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It CosmeticsBrow Power Universal Eyebrow Pencil
It Cosmetics

Brow Power Universal Eyebrow Pencil

Item #: 2264028

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Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
It CosmeticsBrow Power Universal Eyebrow Pencil
 
4.3

(based on 97 reviews)

86%

of respondents would recommend this to a friend.

Pros

  • Easy to apply (82)
  • Long lasting (69)
  • Blends well (60)
  • Smooth look (54)
  • Good colors (52)

Cons

  • Fades (6)

Best Uses

  • Everyday (77)
  • Going out (32)
  • Travel (23)
  • Sensitive eyes (20)
    • Reviewer Profile:
    • Natural style (47), Classic style (39), Trendy style (4)
    • Skin Tone:
    • Medium (55), Fair (34)

Reviewed by 97 customers

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Displaying reviews 1-10

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5.0

Love it!

By Bellakristina

from Massachusetts

About Me Natural Style

Verified Buyer

Pros

  • Easy To Apply
  • Good Colors
  • Long Lasting

Cons

    Best Uses

    • Everyday

    Comments about It Cosmetics Brow Power Universal Eyebrow Pencil:

    I have tried many this really is worth the hype.

    • Skin Tone:
    • Medium
     
    4.0

    If you want natural brows this is it!

    By BetM

    from Colorado

    About Me Classic Style

    Verified Buyer

    Pros

    • Blends Well
    • Easy Removal
    • Easy To Apply
    • Long Lasting
    • Smooth Look

    Cons

      Best Uses

      • Everyday
      • Going Out
      • Sensitive Eyes
      • Travel

      Comments about It Cosmetics Brow Power Universal Eyebrow Pencil:

      This is the most natural looking eye brow pencil I have ever used! Love it and can't do without it.

      • Skin Tone:
      • Medium
       
      5.0

      Easy Brows

      By gingin

      from san jose, ca

      About Me Classic Style

      Verified Buyer

      Pros

      • Blends Well
      • Easy Removal
      • Easy To Apply
      • Good Pigmentation
      • Long Lasting
      • Smooth Look

      Cons

        Best Uses

        • Everyday
        • Travel

        Comments about It Cosmetics Brow Power Universal Eyebrow Pencil:

        Love how this pencil applies. Self adjusting, wears very well.

        • Skin Tone:
        • Medium
         
        4.0

        Better than most

        By KatDawg

        from Austin,TX

        Verified Buyer

        Comments about It Cosmetics Brow Power Universal Eyebrow Pencil:

        I mostly use the pencil for filling in lighter areas on my medium brown brows. I do need to use it to draw the tail back on my left brow which thinned to almost nothingness due to illness. I am happy with the looks of it from a couple feet away but up close it is obviously drawn on. I have tried a few cheaper products such as the ELF wax and powder palette and Milani's felt tip pen and this was better than those for me. I will probably try the other pens by It and maybe the Anastasia products before I am satisfied.
        I do like the color, it worked better than anything else yet and having the spoolie on one end of the pencil is very useful.

         
        1.0

        Love IT products, but not this one!!

        By Barb

        from Knoxville, TN

        About Me Classic Style

        Verified Buyer

        Pros

        • Easy To Apply
        • Smooth Look

        Cons

        • Far Too Dull And Neutral

        Best Uses

          Comments about It Cosmetics Brow Power Universal Eyebrow Pencil:

          Absolutely no color at all!

          • Skin Tone:
          • Medium
           
          5.0

          Fabulous

          By D

          from Naples Fl

          About Me Classic Style

          Verified Buyer

          Pros

          • Blends Well
          • Easy To Apply
          • Good Pigmentation
          • Long Lasting

          Cons

            Best Uses

            • Everyday
            • Going Out
            • Travel

            Comments about It Cosmetics Brow Power Universal Eyebrow Pencil:

            The best eyebrow pencil I have ever had

            • Skin Tone:
            • Medium
             
            5.0

            Fabulous brow coverage!

            By Makeuplova

            from Limerick, pa

            About Me Natural Style

            Pros

            • Easy Removal
            • Easy To Apply
            • Good Colors
            • Good Pigmentation
            • Long Lasting
            • Smooth Look

            Cons

              Best Uses

              • Everyday

              Comments about It Cosmetics Brow Power Universal Eyebrow Pencil:

              This is the best I've ever used. I have large dark brown brows and the taupe works beautifully. Very easy to apply and looks very natural. Love it! Also lasts much longer than I thought.

              • Skin Tone:
              • Medium
               
              4.0

              Very natural looking

              By Bahbahrah

              from Pensacola, FL

              About Me Natural Style

              Verified Buyer

              Pros

              • Blends Well
              • Easy To Apply
              • Good Colors

              Cons

                Best Uses

                • Everyday

                Comments about It Cosmetics Brow Power Universal Eyebrow Pencil:

                This product is easy to use and makes my eyebrows look very natural.

                • Skin Tone:
                • Fair
                 
                5.0

                Amazing Product For All !!!

                By Kathy

                from Tucson Arizona

                About Me Natural Style

                Verified Buyer

                Pros

                • Blends Well
                • Easy Removal
                • Easy To Apply
                • Good Colors
                • Good Pigmentation
                • Good Variety of Colors
                • Long Lasting
                • Not tested on animals
                • Smooth Look
                • Suits All
                • Vegan

                Cons

                • Perfect Product

                Best Uses

                • Everyday
                • For Everyone
                • Going Out
                • Sensitive Eyes
                • Travel

                Comments about It Cosmetics Brow Power Universal Eyebrow Pencil:

                this product is amazing in that it suits all skin types & blends with any brow color .

                • Skin Tone:
                • Fair

                (0 of 1 customers found this review helpful)

                 
                5.0

                amazing product- my favorite!!

                By Beth

                from Glassboro, NJ

                About Me Classic Style

                Verified Buyer

                Pros

                • Blends Well
                • Easy Removal
                • Easy To Apply
                • Good Colors
                • Good Pigmentation
                • Good Variety of Colors
                • Long Lasting
                • Smooth Look

                Cons

                  Best Uses

                  • Everyday
                  • Going Out
                  • Sensitive Eyes
                  • Travel

                  Comments about It Cosmetics Brow Power Universal Eyebrow Pencil:

                  This product is amazing- i've been using it for about four years now, and will not use anything else! I have tried other products in the past, but this one surpasses ALL of the others. The quality is amazing, it goes on very easily, and makes my brows look flawless. I would recommend this to ANYONE who needs a reliable eyebrow pencil/shaper. I LOVE it!

                  • Skin Tone:
                  • Medium

                  Displaying reviews 1-10

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                  Q&A

                  Product Q&A

                  Do you have questions about this product?

                  Get answers from in-house experts.

                  3 Questions | 3 Answers
                  Displaying questions 1-3
                  • Q:

                    Is it refillable?
                    Asked on 6/20/2014 by Pleased to squeeze from Temple,TX

                    1 answer

                    • Staff Reviewer

                      A:

                      This product is not refillable.

                      Answered on 6/23/2014 by Staff Expert from ULTA.com
                  • Q:

                    What colors are available?
                    Asked on 4/10/2014 by Bobbie

                    1 answer

                    • Staff Reviewer

                      A:

                      This product features one universal shade that adjusts to every hair color and gives a beautiful, natural looking brow.

                      Answered on 4/11/2014 by Staff Expert from ULTA.com
                  • Q:

                    Is this available in dark brown?
                    Asked on 3/14/2014 by Karla from United States

                    1 answer

                    • Staff Reviewer

                      A:

                      This product features an exclusive, transforming shade that adjusts to every hair color and gives a beautiful, natural looking brow.

                      Answered on 3/17/2014 by Staff Expert from ULTA.com
                  Displaying questions 1-3

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