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It CosmeticsBrow Power Universal Eyebrow Pencil
It Cosmetics

Brow Power Universal Eyebrow Pencil

Item #: 2264028

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Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
It CosmeticsBrow Power Universal Eyebrow Pencil
 
4.3

(based on 130 reviews)

85%

of respondents would recommend this to a friend.

Pros

  • Easy to apply (107)
  • Long lasting (92)
  • Blends well (78)
  • Smooth look (73)
  • Good colors (65)

Cons

  • Fades (8)
  • Difficult to apply (5)

Best Uses

  • Everyday (102)
  • Going out (46)
  • Sensitive eyes (32)
  • Travel (27)
    • Reviewer Profile:
    • Natural style (61), Classic style (55), Trendy style (6)
    • Skin Tone:
    • Medium (73), Fair (47)

Reviewed by 130 customers

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Displaying reviews 1-10

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4.0

A first-time surprise

By Ang

from Lee's Summit, MO

About Me Classic Style

Verified Buyer

Pros

  • Easy Removal
  • Easy To Apply
  • Good Pigmentation
  • Long Lasting

Cons

  • Runs out quickly

Best Uses

  • Everyday
  • Going Out
  • Sensitive Eyes

Comments about It Cosmetics Brow Power Universal Eyebrow Pencil:

Ulta was out of my normal brow addiction - smashbox, however I'm glad the consultant recommended IT. IT is IT. I've found my new love! It wears long, looks natural and comes w/ the spoolie built in - no more searching for my spoolie.

  • Skin Tone:
  • Medium
 
3.0

Love-Hate relationship

By Make-up lover

from Tallahassee, FL

About Me Trendy Style

Pros

  • Blends Well
  • Easy Removal
  • Easy To Apply
  • Smooth Look

Cons

  • Falls Out Of It's Casing

Best Uses

  • Everyday

Comments about It Cosmetics Brow Power Universal Eyebrow Pencil:

I love how this Brow Pencil blends in so well with my own eyebrows. I also love how easy it is to put on. However, the reason I only gave it 3 stars is because the pencil "crayon", if you will, comes out of it's holder after about 2 weeks. I am on my 3rd "It Brow Power" now and have decided that no matter how great it looks, I can't waste $24 on something that lasts only 2 weeks. When it falls out it breaks because it is so fragile. If it doesn't fall out, it gets stuck in the cover and I have to put a pencil or something inside the cover to get it out. It is a pain in the butt. If they fix this, I will definitely buy it again.

  • Skin Tone:
  • Fair
 
5.0

Best eybrow pencil EVER!

By geryb

from St George, UT

About Me Classic Style

Verified Buyer

Pros

  • Blends Well
  • Easy Removal
  • Easy To Apply
  • Long Lasting
  • Smooth Look

Cons

    Best Uses

    • Everyday
    • Sensitive Eyes

    Comments about It Cosmetics Brow Power Universal Eyebrow Pencil:

    This is the best eyebrow pencil/eyebrow coverage ever. I have always had thin eyebrows but didn't start wearing any eyebrow color until about 15 yrs ago---have tried so many brands of pencils and powders. All the previous pencils did not go on smoothly at all, the powders didn't stay on, and if they were a powder with a wax, well, even worse after application. They all looked clumpy despite using an eyebrow brush. I tried IT, not because anyone said "this is the best eye pencil", but because I got it as a free gift and figured I would try it. It went on smoothly...the smoothest of any pencil, filled in nicely and didn't look pasty or crayony. It was the Universal color, and I apply it lightly so it looks natural and not too dark. Stays on all day and easy to remove at night. Highly recommend!!

    • Skin Tone:
    • Fair
     
    4.0

    I would be this product again....

    By Hopper

    from Grand Rapids, MI

    About Me Classic Style

    Verified Buyer

    Pros

    • Blends Well
    • Easy Removal
    • Good Colors
    • Long Lasting

    Cons

    • Difficult To Apply

    Best Uses

    • Everyday
    • Going Out

    Comments about It Cosmetics Brow Power Universal Eyebrow Pencil:

    My eyebrows are so blonde and IT defines my brows

    • Skin Tone:
    • Medium

    (1 of 1 customers found this review helpful)

     
    5.0

    I would buy this product again and again

    By car

    from san jose, ca

    About Me Classic Style

    Verified Buyer

    Pros

    • Easy Removal
    • Easy To Apply

    Cons

      Best Uses

      • Everyday
      • Going Out
      • Sensitive Eyes
      • Travel

      Comments about It Cosmetics Brow Power Universal Eyebrow Pencil:

      Easy application. Use it everyday. Can exercise with it on.

      • Skin Tone:
      • Medium
       
      4.0

      First Brow Tool I've Liked

      By Ashley

      from Pennsylvania

      About Me Natural Style

      Pros

      • Blends Well
      • Easy To Apply
      • Good Colors
      • Good Pigmentation
      • Long Lasting
      • Smooth Look

      Cons

        Best Uses

        • Everyday
        • Going Out
        • Sensitive Eyes

        Comments about It Cosmetics Brow Power Universal Eyebrow Pencil:

        I love this. It blends into my eyebrows so easily, and it's easy to control how much pigment is added. If you accidentally add too much, it's pretty easy to lighten it back up a bit.

        • Skin Tone:
        • Fair
         
        2.0

        Disappointing

        By Makeup Lover

        from Chicago, IL

        About Me Classic Style

        Pros

        • Good Colors

        Cons

        • Difficult To Apply

        Best Uses

          Comments about It Cosmetics Brow Power Universal Eyebrow Pencil:

          This product was extremely disappointing for being high-end. It pulls when you're applying it. I chalked it up to being new, but the following times it did the same thing. I ended up tossing it and buying the Maybelline Define A Brow, which works amazingly.

          • Skin Tone:
          • Medium
           
          5.0

          best eyebrow filler EVER

          By Lee

          from Syracuse Ny

          Comments about It Cosmetics Brow Power Universal Eyebrow Pencil:

          This eyebrow pencil is top notch!!! matches everyone elbows perfectly. A natural color and easy to use. I have tin eyebrows and used a eye shadow prior to buying this, it was hard to find in Stock for a while due to large amount being sold. The price it high but it will last a while, also Ulta offers a sample size for $12.00 which I have been using for 3 months so that is amazing! Please girls who fill in with black go out and buy this because your eyebrows do not look natural with thick black sharpie looking eyebrows. This gives you the most natural eyebrow filler EVER! IT cosmetics once again thank you for a great product!

           
          4.0

          amazing

          By renee

          from East Norhport, NY

          About Me Natural Style

          Verified Buyer

          Pros

          • Easy To Apply
          • Long Lasting
          • Smooth Look

          Cons

          • Pencil Lead Fell Out

          Best Uses

          • Everyday

          Comments about It Cosmetics Brow Power Universal Eyebrow Pencil:

          I really like the idea behind this product, not having to worry about actual color because it matches yours depending on how hard you press when applying. I'm just not sure how long it will last as the lead has already fall out of the pencil, luckily I found it on my counter top. I would have been really upset if not, its costly @$20 a pop for it so I wasn't ready to spend that much again. But it really does go on smooth & never needs sharpening.

          • Skin Tone:
          • Medium
           
          5.0

          Good looking eyebrows

          By Lori

          from Chicago

          About Me Natural Style

          Verified Buyer

          Pros

          • Easy Removal
          • Easy To Apply
          • Good Pigmentation
          • Long Lasting
          • Smooth Look

          Cons

          • Fades

          Best Uses

          • Everyday
          • Sensitive Eyes

          Comments about It Cosmetics Brow Power Universal Eyebrow Pencil:

          There is only one color, you can't make a mistake! Use more pressure,for the color to be more intense and lighter,pressure for a lighter color. This eyebrow pencil couldn't be easier, love it...

          • Skin Tone:
          • Fair

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          Q&A

          Product Q&A

          Do you have questions about this product?

          Get answers from in-house experts.

          3 Questions | 3 Answers
          Displaying questions 1-3
          • Q:

            Is it refillable?
            Asked on 6/20/2014 by Pleased to squeeze from Temple,TX

            1 answer

            • Staff Reviewer

              A:

              This product is not refillable.

              Answered on 6/23/2014 by Staff Expert from ULTA.com
          • Q:

            What colors are available?
            Asked on 4/10/2014 by Bobbie

            1 answer

            • Staff Reviewer

              A:

              This product features one universal shade that adjusts to every hair color and gives a beautiful, natural looking brow.

              Answered on 4/11/2014 by Staff Expert from ULTA.com
          • Q:

            Is this available in dark brown?
            Asked on 3/14/2014 by Karla from United States

            1 answer

            • Staff Reviewer

              A:

              This product features an exclusive, transforming shade that adjusts to every hair color and gives a beautiful, natural looking brow.

              Answered on 3/17/2014 by Staff Expert from ULTA.com
          Displaying questions 1-3

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