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It Cosmetics Brow Power Universal Eyebrow Pencil

It Cosmetics

Brow Power Universal Eyebrow Pencil

Item #: 2264028 Size: 0.005 oz

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Why did IT Cosmetics create this product: To finally give women an eyebrow pencil that covers gray, looks natural, and is packed with anti-aging powerhouse ingredients utilizing cutting edge brow-enhancing technology!

What is it: A universal, transforming long-wear eyebrow pencil infused with cutting-edge brow enhancing ingredients and technology. The oval shaped tip is perfect for both thin and thick brows. The spooly end brush gives a natural polished look. Brow Power Universal Eyebrow Pencil matches all hair colors and covers gray perfectly. Full brow lift guide included with each pencil.

Who is it for: Anyone who wants better brows! Anyone who wants brow enhancing and conditioning benefits and wants to instantly create the look of beautiful, healthy, resilient brows that won't budge or smudge and stay all day until you decide to take them off.

Why is it different: The award-winning and number one selling product in IT Cosmetics entire line! Brow Power Universal Eyebrow Pencil is developed with leading plastic surgeons, and defined to adhere to skin and look like real hair. Proprietary technology infuses a blend of brow-conditioning ingredients including saw palmetto, nettle extract, green tea, biotin, lecithin, vitamins A, C, E, grapeseed and panthenol. Exclusive, transforming shade adjusts to every hair color and gives a beautiful, natural looking brow. Paraben-free, fragrance-free, phthalate-free, sulfate-free.

Apply lighter, softer strokes to match lighter color hair including blonde and silver. Press harder for darker hair including medium- brown to black. As a finishing touch, lightly brush through brows with the spooley brush for a natural, polished look. Full brow lift instruction diagram included with each pencil.

To create perfect brows, follow these guidelines:
  • The start of your brow should line up directly with the edge of your nose.
  • Your brow should end in line with the corner of your nose and the outer corner of your eye.
  • Your brow arch should be in line with the outer edge of your iris!
Hydrogenated Coco-Glycerides, Serenoa Serrulata Fruit Extract (Saw Palmetto), Biotin, Urtica Dioxica (Nettle) Leaf Powder, Iron Oxides (77492), Iron Oxides (77499),Ceresin, Equisetum Arvense Extract, Lecithin, Pantothenic Acid, Camellia Sinensis Leaf Extract, Vitis Vinifera (Grape) Seed Extract, Euphorbia Cerifera (Candelilla) Wax, Copernicia Cerifera (Carnauba) Wax, Ascorbic Acid, Tocopheryl Acetate, Beeswax, Microcrystalline Wax, Iron Oxides, BHT, (77491), Retinyl Acetate.

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Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
It CosmeticsBrow Power Universal Eyebrow Pencil
 
4.5

(based on 740 reviews)

91%

of respondents would recommend this to a friend.

Pros

  • Easy to apply (594)
  • Long lasting (516)
  • Blends well (442)
  • Smooth look (414)
  • Easy removal (375)

Cons

  • Fades (43)
  • Smudges (23)
  • Difficult to apply (22)
  • Difficult removal (6)
  • Clumps (4)

Best Uses

  • Everyday (591)
  • Going out (267)
  • Travel (185)
  • Sensitive eyes (164)
    • Reviewer Profile:
    • Natural style (345), Classic style (289), Trendy style (50)
    • Skin Tone:
    • Medium (387), Fair (293), Deep (12)

Reviewed by 740 customers

Displaying reviews 1-10

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5.0

Great pencil

By Leenzo

from Tampa, FL

About Me Natural Style

Verified Buyer

Pros

  • Blends Well
  • Easy Removal
  • Easy To Apply
  • Good Pigmentation
  • Long Lasting
  • Smooth Look

Cons

    Best Uses

    • Everyday

    Comments about It Cosmetics Brow Power Universal Eyebrow Pencil:

    This is so easy to use and really does mimic real hair. A great addition to your morning make up routine

    • Skin Tone:
    • Medium
     
    5.0

    Nice for every day natural style

    By Bonnie

    from Fox Lakt, il

    About Me Natural Style

    Verified Buyer

    Pros

    • Easy To Apply
    • Good Pigmentation
    • Smooth Look

    Cons

      Best Uses

      • Everyday

      Comments about It Cosmetics Brow Power Universal Eyebrow Pencil:

      Nice instead of that overly dark brow. Additional application makes it darker for evening look

      • Skin Tone:
      • Fair
       
      5.0

      Excellent product!

      By Ebee

      from IB,CA

      About Me Natural Style

      Verified Buyer

      Pros

      • Blends Well
      • Easy Removal
      • Easy To Apply
      • Good Pigmentation
      • Long Lasting
      • Smooth Look

      Cons

        Best Uses

        • Everyday
        • Sensitive Eyes
        • Travel

        Comments about It Cosmetics Brow Power Universal Eyebrow Pencil:

        My thyroid condition has caused extremely thin brows, which are a super pale blond anyway. This product really does the trick. Easy to apply and remove.

        • Skin Tone:
        • Fair
         
        5.0

        Easy too use

        By Soose

        from Windville

        About Me Natural Style

        Verified Buyer

        Pros

        • Blends Well
        • Easy Removal
        • Easy To Apply
        • Good Colors
        • Good Pigmentation
        • Long Lasting
        • Smooth Look

        Cons

          Best Uses

          • Everyday

          Comments about It Cosmetics Brow Power Universal Eyebrow Pencil:

          It's a no brainer

          • Skin Tone:
          • Fair
           
          5.0

          Il love this pencil

          By Geri

          from Monmouth County, NJ

          About Me Natural Style

          Verified Buyer

          Pros

          • Easy Removal
          • Easy To Apply
          • Good Pigmentation
          • I have no eye brows-a great universal color
          • Long Lasting
          • Smooth Look

          Cons

            Best Uses

            • Everyday
            • Going Out

            Comments about It Cosmetics Brow Power Universal Eyebrow Pencil:

            When I use it-I apply a little loose powder with a soft brush to stay all day

             
            5.0

            My favorite brow pencil

            By BK

            from OC

            Verified Buyer

            Pros

            • Blends Well
            • Easy Removal
            • Easy To Apply
            • Good Colors
            • Good Pigmentation
            • Long Lasting
            • Smooth Look

            Cons

              Best Uses

              • Everyday

              Comments about It Cosmetics Brow Power Universal Eyebrow Pencil:

              Perfect for my fairer complexion but you can amp it up if you want a darker brow. Perfect!

              • Skin Tone:
              • Fair
               
              5.0

              True to claim

              By Nikole

              from so cal

              Comments about It Cosmetics Brow Power Universal Eyebrow Pencil:

              I've tried every brown under the Anastasia brow umbrella and couldn't find a shade that matched. The taupe is perfect. I can fill in and as more definition to my brows which I'm growing out. I don't have "no brows" like the ladies in the tutorial however I have two differently shaped brows with sparse coverage at the start. It has great packaging, the shape of the pencil is oval, which is genius for shaping, and it comes with a brow brush the has a cover to keep sanitary. Love! Will certainly purchase again

               
              5.0

              Perfect color!

              By Beca

              from Bentonville, AR

              About Me Natural Style

              Verified Buyer

              Pros

              • Easy To Apply
              • Good Colors
              • Good Pigmentation
              • Long Lasting
              • Smooth Look

              Cons

              • Difficult Removal

              Best Uses

              • Everyday
              • Going Out
              • Travel

              Comments about It Cosmetics Brow Power Universal Eyebrow Pencil:

              This pencil is amazing! No sharpening needed. Comes with a brow brush on the other end too. And you can lightly apply it for a lighter more natural look or you can apply it harder or just go over your brows a few times to make it darker for a more bold look. I really love this and it looks so natural!

              • Skin Tone:
              • Fair
               
              5.0

              I will buy this for sure!

              By Evie

              from Santa Fe, NM

              About Me Natural Style

              Pros

              • Blends Well
              • Easy To Apply
              • Long Lasting
              • Smooth Look

              Cons

                Best Uses

                • Everyday

                Comments about It Cosmetics Brow Power Universal Eyebrow Pencil:

                I got this as a free sample and will be back to buy it!

                • Skin Tone:
                • Fair
                 
                5.0

                I love the way this product applies to the brow!

                By Debby

                from New Middletown ohio

                About Me Classic Style

                Verified Buyer

                Pros

                • Blends Well
                • Easy Removal
                • Easy To Apply
                • Good Colors
                • Good Pigmentation
                • Long Lasting
                • Smooth Look

                Cons

                  Best Uses

                  • Everyday

                  Comments about It Cosmetics Brow Power Universal Eyebrow Pencil:

                  Hands down best one I've had!!

                  • Skin Tone:
                  • Medium

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                  Q&A

                  Product Q&A

                  Do you have questions about this product?

                  Get answers from in-house experts.

                  24 Questions | 24 Answers
                  Displaying questions 1-10Previous | Next »
                  • Q:

                    Does this pencil come in universal gray like the IT skinny pencil?
                    Asked on 4/5/2016 by rose lover from NY

                    1 answer

                    • Brand Expert

                      A:

                      Hi!
                      The Universal Brow Power only comes in the one shade but is good for all hair colors.Our exclusive, transforming shade adjusts to every hair color based on how hard you press to give you a beautiful, natural-looking brow. XOXO

                      Answered on 4/6/2016 by Brand Expert from IT Cosmetics
                  • Q:

                    How long will this product last when applied once a day. I have black brows that are thinning and very dark brown hair. Does more pressure use up more of the product?
                    Asked on 2/21/2016 by Deeny

                    1 answer

                    • Brand Expert

                      A:

                      This product contains a 60 day supply when used daily. Applying more pressure does not make the product run out faster.
                      XOXO

                      Answered on 2/22/2016 by Brand Expert from IT Cosmetics
                  • Q:

                    My eyebrows are very thin and receded. I have to use a pencil to bring my eyebrows closer towards the bridge of my nose. Will this work where there is no hair?
                    Asked on 1/12/2016 by Ulta fan from NY

                    1 answer

                    • Brand Expert

                      A:

                      Hi
                      Great question. The Brow Power is an amazing product that is designed to mimic the look of actual brow hair even when there is none present.
                      XOXOX

                      Answered on 1/13/2016 by Brand Expert from IT Cosmetics
                  • Q:

                    Has this item been tested on animals?
                    Asked on 1/7/2016 by Gracie

                    1 answer

                    • Brand Expert

                      A:

                      Hi
                      None of our products are tested on animals as we are a peta cruelty free brand.
                      XOXO

                      Answered on 1/13/2016 by Brand Expert from IT Cosmetics
                  • Q:

                    What color would this be ?
                    Asked on 12/25/2015 by millionaire from San Diego

                    1 answer

                    • Brand Expert

                      A:

                      Hi there, thanks so much for your question. This comes in one shade called Universal Taupe. It uses pressure technology to work for all shades of hair based on how light or hard you apply it! Hope that helps. XO

                      Answered on 12/28/2015 by Brand Expert from IT Cosmetics
                  • Q:

                    Hi, is there anyway to sharpen the pencil. Thanks
                    Asked on 9/19/2015 by Lisa from Washington

                    1 answer

                    • Brand Expert

                      A:

                      Hi there

                      Thank you so much for your question
                      Brow Power Universal Pencil is automatic so just twist it up, there is
                      no sharpener for it.

                      Hope that helps!
                      XOXO

                      Answered on 9/29/2015 by Brand Expert from IT Cosmetics
                  • Q:

                    Don't you have a eyebrown pencil that has different colors and you choose which one matches your hair color?
                    Asked on 9/15/2015 by jules from Dallas, Texas

                    1 answer

                    • Brand Expert

                      A:

                      Hi there,

                      Thanks so much for your question. We do have our Brow Perfector 5-In-1 Power Gel Pencil that comes in 5 different shades.

                      XOXO

                      Answered on 9/23/2015 by Brand Expert from IT Cosmetics
                  • Q:

                    I have mahogany colored hair dark brows olive complexion, I'm getting a bit of gray hairs, would this be the best pick, or can you recommend another It brow liner ?
                    Thank you! Love It Cosmetics?????
                    Asked on 5/16/2015 by crissysix from St.Louis Mo

                    1 answer

                    • Brand Expert

                      A:

                      Hi
                      Thank you for your question and for your interest in our brow power! We would recommend going with this universal brow power as the shade will go with all hair colors and complexions!
                      Brow Power® matches all hair colors and covers gray perfectly. The oval shaped tip is perfect for both thin and thick brows. The spooley end brush gives a natural polished look!
                      XOXO

                      Answered on 5/19/2015 by Brand Expert from IT Cosmetics
                  • Q:

                    Will this be too light on dark brow/black eyebrows?
                    Asked on 5/15/2015 by gabby from Harlingen

                    1 answer

                    • Brand Expert

                      A:

                      Hi
                      Thank you for your question! This product will be great for your eyebrow shade. This product does indeed work on all skin types, you would just need press hard!
                      XOXO

                      Answered on 5/15/2015 by Brand Expert from IT Cosmetics
                  • Q:

                    Is this product waterproof for swimming and sunbathing--humidity- proof?
                    Asked on 4/12/2015 by beauty buff

                    1 answer

                    • Brand Expert

                      A:

                      Hello!
                      thank you for your question! This product is water- resistant but not waterproof!
                      XOXO

                      Answered on 4/13/2015 by Brand Expert from IT Cosmetics
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