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It CosmeticsBrow Power Universal Eyebrow Pencil

It Cosmetics

Brow Power Universal Eyebrow Pencil

Item #: 2264028 Size: 0.005 oz

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Why did IT Cosmetics create this product: To finally give women an eyebrow pencil that covers gray, looks natural, and is packed with anti-aging powerhouse ingredients utilizing cutting edge brow-enhancing technology!

What is it: A universal, transforming long-wear eyebrow pencil infused with cutting-edge brow enhancing ingredients and technology. The oval shaped tip is perfect for both thin and thick brows. The spooly end brush gives a natural polished look. Brow Power Universal Eyebrow Pencil matches all hair colors and covers gray perfectly. Full brow lift guide included with each pencil.

Who is it for: Anyone who wants better brows! Anyone who wants brow enhancing and conditioning benefits and wants to instantly create the look of beautiful, healthy, resilient brows that won't budge or smudge and stay all day until you decide to take them off.

Why is it different: The award-winning and number one selling product in IT Cosmetics entire line! Brow Power Universal Eyebrow Pencil is developed with leading plastic surgeons, and defined to adhere to skin and look like real hair. Proprietary technology infuses a blend of brow-conditioning ingredients including saw palmetto, nettle extract, green tea, biotin, lecithin, vitamins A, C, E, grapeseed and panthenol. Exclusive, transforming shade adjusts to every hair color and gives a beautiful, natural looking brow. Paraben-free, fragrance-free, phthalate-free, sulfate-free.

Apply lighter, softer strokes to match lighter color hair including blonde and silver. Press harder for darker hair including medium- brown to black. As a finishing touch, lightly brush through brows with the spooley brush for a natural, polished look. Full brow lift instruction diagram included with each pencil.

To create perfect brows, follow these guidelines:
  • The start of your brow should line up directly with the edge of your nose.
  • Your brow should end in line with the corner of your nose and the outer corner of your eye.
  • Your brow arch should be in line with the outer edge of your iris!
Hydrogenated Coco-Glycerides, Serenoa Serrulata Fruit Extract (Saw Palmetto), Biotin, Urtica Dioxica (Nettle) Leaf Powder, Iron Oxides (77492), Iron Oxides (77499),Ceresin, Equisetum Arvense Extract, Lecithin, Pantothenic Acid, Camellia Sinensis Leaf Extract, Vitis Vinifera (Grape) Seed Extract, Euphorbia Cerifera (Candelilla) Wax, Copernicia Cerifera (Carnauba) Wax, Ascorbic Acid, Tocopheryl Acetate, Beeswax, Microcrystalline Wax, Iron Oxides, BHT, (77491), Retinyl Acetate.

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Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
It CosmeticsBrow Power Universal Eyebrow Pencil
 
4.5

(based on 624 reviews)

90%

of respondents would recommend this to a friend.

Pros

  • Easy to apply (490)
  • Long lasting (429)
  • Blends well (368)
  • Smooth look (341)
  • Easy removal (304)

Cons

  • Fades (32)
  • Smudges (20)
  • Difficult to apply (19)
  • Clumps (4)
  • Difficult removal (3)

Best Uses

  • Everyday (486)
  • Going out (227)
  • Travel (149)
  • Sensitive eyes (133)
    • Reviewer Profile:
    • Natural style (278), Classic style (255), Trendy style (44)
    • Skin Tone:
    • Medium (335), Fair (237), Deep (12)

Reviewed by 624 customers

Displaying reviews 1-10

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5.0

The only one for ME

By carmencita

from Valrico, Florida

About Me Classic Style

Verified Buyer

Pros

  • Blends Well
  • Easy Removal
  • Easy To Apply
  • For My Age Blend Wonderfu
  • Good Colors
  • Good Pigmentation
  • Good Variety of Colors
  • Long Lasting
  • Smooth Look

Cons

    Best Uses

    • Everyday

    Comments about It Cosmetics Brow Power Universal Eyebrow Pencil:

    Since i am in menopause my eyebrows are thining for my eye love the way make look my eyebrows and definition on my small eyes . The only one i used no allergies easy to used blend with your skin tones wonderfull product.

    • Skin Tone:
    • Medium
     
    4.0

    Does the trick

    By Golfer Gal

    from Bozeman, MT

    About Me Classic Style

    Verified Buyer

    Pros

    • Blends Well
    • Easy Removal
    • Easy To Apply
    • Good Colors
    • Good Pigmentation
    • Long Lasting
    • Smooth Look

    Cons

      Best Uses

      • Everyday

      Comments about It Cosmetics Brow Power Universal Eyebrow Pencil:

      I have my brows tattooed on, but they are fading. I just need a little enhancement. While their universal TAUPE is not perfect, once I use the brush on the opposite end of the tube, it does blend perfectly & looks very natural.

      • Skin Tone:
      • Fair
       
      4.0

      Defines nicely

      By Anne

      from San Jose, CA

      About Me Classic Style

      Verified Buyer

      Pros

      • Blends Well
      • Easy To Apply
      • Good Colors
      • Good Pigmentation
      • Long Lasting

      Cons

        Best Uses

        • Everyday

        Comments about It Cosmetics Brow Power Universal Eyebrow Pencil:

        I bought this when I ran out of my Anastasia Brow Wiz in Granite. I was skeptical of the universal color, but it does make for a much easier application when you're half asleep in the morning. It's much harder to go overboard with this taupe shade compared to my Brow Wiz in granite (though I did love how bold I could make my brows with that darker color). Overall, a great everyday staple. I also like the fatter spoolie on this versus the Brow Wiz since I've got much fuller brows.

        • Skin Tone:
        • Medium
         
        1.0

        pencil fell out in less than a week

        By Boomer64

        from Springfield, IL

        About Me Classic Style

        Verified Buyer

        Pros

        • Blends Well
        • Easy Removal
        • Easy To Apply
        • Good Colors
        • Good Pigmentation
        • Long Lasting

        Cons

        • Led Fell Out On Day 4

        Best Uses

          Comments about It Cosmetics Brow Power Universal Eyebrow Pencil:

          Unhappy because each time I open the lid, I have to push the 'color stick' back into the container.

          • Skin Tone:
          • Fair
           
          4.0

          Great eyebrow pencil

          By Nanlee

          from Quakertown, PA

          About Me Natural Style

          Verified Buyer

          Pros

          • Blends Well
          • Easy Removal
          • Easy To Apply
          • Good Workable Color
          • Long Lasting
          • Smooth Look

          Cons

          • Lead Sometimes Falls Out

          Best Uses

          • Everyday
          • Going Out
          • Sensitive Eyes
          • Travel

          Comments about It Cosmetics Brow Power Universal Eyebrow Pencil:

          Love this product! I started using this after chemo when my eyebrows nearly disappeared. I use strokes here and there where hair used to be. Then blend with the brush on the opposite end, and it looks great. Very natural! My hair and eyebrows how returned long ago now, and I continue to use this. As you age, your eyebrows diminish. This fixes the problem! My only negative is that sometimes the lead falls out. I can pick it up and put it back in, so it's not a big deal form me.

          • Skin Tone:
          • Fair
           
          4.0

          Great product, stays on throughout the day.

          By Finn

          from Houston Texas

          About Me Classic Style

          Verified Buyer

          Pros

            Cons

            • More Product
            • Need More Product

            Best Uses

              Comments about It Cosmetics Brow Power Universal Eyebrow Pencil:

              Just wish more product in the tube

              • Skin Tone:
              • Medium
               
              5.0

              I would buy this product again

              By ma

              from olathe, ks

              About Me Classic Style

              Verified Buyer

              Pros

              • Blends Well
              • Easy Removal
              • Easy To Apply
              • Good Colors
              • Good Pigmentation
              • Long Lasting
              • Smooth Look

              Cons

                Best Uses

                • Everyday
                • Going Out
                • Sensitive Eyes
                • Travel

                Comments about It Cosmetics Brow Power Universal Eyebrow Pencil:

                Easy to apply

                • Skin Tone:
                • Medium
                 
                4.0

                Alittle pricey

                By JB

                from New York

                About Me Classic Style

                Verified Buyer

                Pros

                • Easy Removal
                • Easy To Apply
                • Good Colors
                • Good Pigmentation

                Cons

                • Not Great In Warmer Weath
                • Smudges

                Best Uses

                • Everyday

                Comments about It Cosmetics Brow Power Universal Eyebrow Pencil:

                Love this pencil in winter but does not adhere well to skin in warmer weather.

                • Skin Tone:
                • Medium
                 
                5.0

                I would buy this again

                By Eve the painter

                from Olathe, Ks.

                About Me Natural Style

                Verified Buyer

                Pros

                • Easy Removal
                • Easy To Apply
                • Good Colors
                • Long Lasting

                Cons

                  Best Uses

                  • Everyday

                  Comments about It Cosmetics Brow Power Universal Eyebrow Pencil:

                  Found a solution to my problem.

                  • Skin Tone:
                  • Medium
                   
                  5.0

                  I love this eye brow product!

                  By Deb

                  from Fresno, CA

                  About Me Natural Style

                  Verified Buyer

                  Pros

                  • Easy Removal
                  • Easy To Apply
                  • Good Colors
                  • Good Pigmentation
                  • Long Lasting
                  • Smooth Look

                  Cons

                    Best Uses

                    • Everyday
                    • Going Out

                    Comments about It Cosmetics Brow Power Universal Eyebrow Pencil:

                    Best eye brow product I have ever used. The color really is universal. Applies beautifully. I will keep buying this product.

                    • Skin Tone:
                    • Fair

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                    Q&A

                    Product Q&A

                    Do you have questions about this product?

                    Get answers from in-house experts.

                    22 Questions | 22 Answers
                    Displaying questions 1-10Previous | Next »
                    • Q:

                      My eyebrows are very thin and receded. I have to use a pencil to bring my eyebrows closer towards the bridge of my nose. Will this work where there is no hair?
                      Asked on 1/12/2016 by Ulta fan from NY

                      1 answer

                      • Brand Expert

                        A:

                        Hi
                        Great question. The Brow Power is an amazing product that is designed to mimic the look of actual brow hair even when there is none present.
                        XOXOX

                        Answered on 1/13/2016 by Brand Expert from IT Cosmetics
                    • Q:

                      Has this item been tested on animals?
                      Asked on 1/7/2016 by Gracie

                      1 answer

                      • Brand Expert

                        A:

                        Hi
                        None of our products are tested on animals as we are a peta cruelty free brand.
                        XOXO

                        Answered on 1/13/2016 by Brand Expert from IT Cosmetics
                    • Q:

                      What color would this be ?
                      Asked on 12/25/2015 by millionaire from San Diego

                      1 answer

                      • Brand Expert

                        A:

                        Hi there, thanks so much for your question. This comes in one shade called Universal Taupe. It uses pressure technology to work for all shades of hair based on how light or hard you apply it! Hope that helps. XO

                        Answered on 12/28/2015 by Brand Expert from IT Cosmetics
                    • Q:

                      Hi, is there anyway to sharpen the pencil. Thanks
                      Asked on 9/19/2015 by Lisa from Washington

                      1 answer

                      • Brand Expert

                        A:

                        Hi there

                        Thank you so much for your question
                        Brow Power Universal Pencil is automatic so just twist it up, there is
                        no sharpener for it.

                        Hope that helps!
                        XOXO

                        Answered on 9/29/2015 by Brand Expert from IT Cosmetics
                    • Q:

                      Don't you have a eyebrown pencil that has different colors and you choose which one matches your hair color?
                      Asked on 9/15/2015 by jules from Dallas, Texas

                      1 answer

                      • Brand Expert

                        A:

                        Hi there,

                        Thanks so much for your question. We do have our Brow Perfector 5-In-1 Power Gel Pencil that comes in 5 different shades.

                        XOXO

                        Answered on 9/23/2015 by Brand Expert from IT Cosmetics
                    • Q:

                      I have mahogany colored hair dark brows olive complexion, I'm getting a bit of gray hairs, would this be the best pick, or can you recommend another It brow liner ?
                      Thank you! Love It Cosmetics?????
                      Asked on 5/16/2015 by crissysix from St.Louis Mo

                      1 answer

                      • Brand Expert

                        A:

                        Hi
                        Thank you for your question and for your interest in our brow power! We would recommend going with this universal brow power as the shade will go with all hair colors and complexions!
                        Brow Power® matches all hair colors and covers gray perfectly. The oval shaped tip is perfect for both thin and thick brows. The spooley end brush gives a natural polished look!
                        XOXO

                        Answered on 5/19/2015 by Brand Expert from IT Cosmetics
                    • Q:

                      Will this be too light on dark brow/black eyebrows?
                      Asked on 5/15/2015 by gabby from Harlingen

                      1 answer

                      • Brand Expert

                        A:

                        Hi
                        Thank you for your question! This product will be great for your eyebrow shade. This product does indeed work on all skin types, you would just need press hard!
                        XOXO

                        Answered on 5/15/2015 by Brand Expert from IT Cosmetics
                    • Q:

                      Is this product waterproof for swimming and sunbathing--humidity- proof?
                      Asked on 4/12/2015 by beauty buff

                      1 answer

                      • Brand Expert

                        A:

                        Hello!
                        thank you for your question! This product is water- resistant but not waterproof!
                        XOXO

                        Answered on 4/13/2015 by Brand Expert from IT Cosmetics
                    • Q:

                      Is this product refillable? I do love this brow power universal
                      Asked on 4/11/2015 by Me from Ringgold Ga

                      1 answer

                      • Brand Expert

                        A:

                        Hi!
                        Thank you for your question!! At this time the brow power is not refillable!
                        XOOX

                        Answered on 4/13/2015 by Brand Expert from IT Cosmetics
                    • Q:

                      Will this work with red hair?
                      Asked on 4/10/2015 by Makeup Junkie from Corona, Ca

                      1 answer

                      • Brand Expert

                        A:

                        Hi!
                        Thank you for your question!! The Brow Power will work with Red Hair as it works with all hair! We also recommend the auburn in the Brow Perfector or Build A Brow!
                        XOXO
                        Hope

                        Answered on 4/10/2015 by Brand Expert from IT Cosmetics
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