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It CosmeticsTightline Full Lash Length Black Mascara Primer

It Cosmetics

Tightline Full Lash Length Black Mascara Primer

Item #: 2264027 Size: 0.118 oz

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Why did IT Cosmetics create this product: To finally give women a product that gets to the "root" of their lashes for their full lash potential. To finally give woman a simple solution to getting the "Tightline" effect using a black lash primer. To give woman an ultra black formula that lengthens and thickens lashes without clumping, protects and conditions lashes and maximizes the results of your favorite mascara that is also paraben-free, fragrance-free, and sulfate-free.

What is it: Tightline Full Lash Length Black Eyelash Primer is a true game-changer in mascara and eyeliner technology. This multi-tasking beauty must-have utilizes an ultra-skinny wand, allowing you to start coating your lashes at their actual root, so you coat black along your entire lash length (unlike most mascara brushes that are too large to get to the root, leaving the first 1/3 of your lash roots bare!). This gives you ultimate length and volume. But the best part is, if you have sparse or missing lashes, the Tightline brush lays down black pigment along your entire lash line, filling in spare spots, giving you a full beautiful lash line and the look of an eyeliner! This creates instant definition without taking up extra eye lid Space. The skinny wand also allows the conditioning serum to infuse a blend of lash-enhancing ingredients including peptides, collagen, proteins, biotin, nettle extract, green tea, jojoba, and vitamins all the way down to the root of your lashes, giving your lashes the most effective dosage of nourishment and protection. Tightline is also paraben-free, fragrance-free, phthalate-free, sulfate-free, and is it great for even the most sensitive eyes.

Who is it for: Anyone who wants lashes for miles! Anyone with sparse lashes who wants the look of a full lash line. Anyone who wants thicker, longer, fuller-looking, amazing lashes that reach their full potential. Anyone who wants the look of the Tightline eyeliner effect. Why is it different: Tightline Full Lash Length Black Eyelash Primer Skinny wand gives you the power to coat each lash beginning at the root, unlike most mascaras wands that leave the bottom 1/3 of your lashes uncoated. This also creates a natural Tightline eyeliner effect along your upper and lower lash line, because it lays down black pigment between each eyelash at the root, creating instant definition without taking up extra eye lid space. The skinny wand also allows the conditioning serum to infuse a blend of lash-enhancing ingredients including peptides, collagen, proteins, biotin, nettle extract, green tea, jojoba, and vitamins all the way down to the root of your lashes, giving your lashes the most effective dosage of nourishment and protection. Tightline is also paraben-free, fragrance-free, phthalate-free, sulfate-free, and is it great for even the most sensitive eyes.
Starting at the root of your lashes, hold the Tightline Slim Wand horizontally, then wiggle and sweep the brush up and through your lashes from the very base through to the tips. For a more dramatic look, add additional coats. Can be worn alone or under mascara for a more visible eyeliner effect. Lightly and gently press the Tightline Slim Wand along the root of your lash line filling in the gaps between your lashes, move along the entire upper lash line for a beautiful Tightline eye liner effect.

Beauty tips: To create the Tightline eyeliner effect, gently press the Ultra-Skinny Wand along the root of your lashes filling in the gaps between your lashes. Move along the entire upper and lower lash line to complete this look!
Camellia Sinesis Leaf Water, Styrene/Acrylates/Ammonium Methacrylate Copolymer, Water, Beeswax, Stearic Acid, Copernicia Cerifera (Carnauba) Wax, Hydrogenated Polyisobutene, Glycerin, Microcrystalline Cellulose, Tromethamine, Glyceryl Stearate, Hectorite, Phenoxyrthanol, Dimethicone, Camellia Sinensis Leaf Extract, Centella Asiatica Extract, Cholesterol, Euterpe Oleracea Fruit Extract, hydrolyzed Collagen, Hydrolyzed Wheat Protein, Lauroyl Lysine, Lecithin, Panthenol, Simmondsia Chinensis (jojoba) Seed Oil, Prunus Armeniaca (Apricot) Fruit Extract, Rosa Canina Fruit Extract, Asarum Siebildi Root Extract, Chamomilla Recutita (Matricaria) Flower/Leaf Extract, Chrysanthemum Morifolium Flower Extract, Cnidium Officinale Root Extract, Eclipta Prostrata Extract, Hippophae Rhamnoides Extract, Juglans Regia (Walnut) Seed Extract, Morus Alba Root Extract, Persea Gratissima (Avocado) Fruit Extract, Sambucus Nigra Fruit Extract, Simmondsia Chinesis (Jojobs) Seed Extract, Thuja Occidentalis Leaf Extract, Urtica Dioica (Nettle) Extract, Vitex Trifola Fruit Extract, Palmitoyl Hexapeptide-12, Xanthan Gum. May Contain: Iron Oxides (CI 77499).

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Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
It CosmeticsTightline Full Lash Length Black Mascara Primer
 
4.2

(based on 320 reviews)

85%

of respondents would recommend this to a friend.

Pros

  • Defines & separates (224)
  • Doesn't clump (214)
  • Applies evenly (210)
  • Great brush (198)
  • Lengthens (158)

Cons

  • Dries out quickly (24)
  • Flakes (23)
  • Difficult to remove (20)
  • Sticky texture (11)
  • Smudges or runs (7)

Best Uses

  • Anytime (242)
  • Daytime (74)
  • Going out (66)
    • Reviewer Profile:
    • Classic style (144), Natural style (131), Trendy style (26)

Reviewed by 320 customers

Displaying reviews 1-10

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5.0

Gets to the base of the eyelash. Wonderful for blonde lashes

By CJ

from Chattanooga Tennessee

About Me Natural Style

Verified Buyer

Pros

  • Adds Volume
  • Defines & Separates
  • Doesn't Clump
  • Easy To Use

Cons

    Best Uses

    • Anytime

    Comments about It Cosmetics Tightline Full Lash Length Black Mascara Primer:

    I use as a primer before other Mascara. Love it.

     
    3.0

    just fair product for the cost

    By the cat

    from tulsa ok

    About Me Classic Style

    Verified Buyer

    Pros

    • Doesn't Clump

    Cons

    • Smudges or Runs

    Best Uses

    • Anytime

    Comments about It Cosmetics Tightline Full Lash Length Black Mascara Primer:

    will try the other mascara with
    fuller brush

     
    2.0

    Wanted to love it....

    By JC

    from Cape Coral FL

    About Me Classic Style

    Verified Buyer

    Pros

      Cons

      • Doesn't Work For Me

      Best Uses

        Comments about It Cosmetics Tightline Full Lash Length Black Mascara Primer:

        I have blonde hair and lashes. Had hoped this product would help as the reviews state.Returning if I am able.

         
        5.0

        Great Product

        By Productjunkie

        from Kansas City Mo

        About Me Natural Style

        Verified Buyer

        Pros

        • Adds Volume
        • Applies Evenly
        • Defines & Separates
        • Doesn't Clump
        • Great Brush
        • Lengthens

        Cons

          Best Uses

          • Anytime

          Comments about It Cosmetics Tightline Full Lash Length Black Mascara Primer:

          I don't normally wear mascara as it tends to irritate my eyes. This does not.
          I put in on in the am and it lasts all day.

           
          5.0

          Great for fine lashes

          By TJ

          from Texas

          About Me Natural Style

          Verified Buyer

          Pros

          • Applies Evenly
          • Defines & Separates
          • Great Brush

          Cons

            Best Uses

            • Anytime

            Comments about It Cosmetics Tightline Full Lash Length Black Mascara Primer:

            I love the brush on this product. It helps me to apply mascara all the way to the bottom of the lashes. Since I have very fine hair and lashes, other mascara brushes can't get to the bottom of my lashes without poking myself in the eye.

             
            5.0

            Great primer only need one coat of mascara.

            By Val

            from Wisconsin

            About Me Classic Style

            Verified Buyer

            Pros

            • Defines & Separates
            • Doesn't Clump
            • Great Brush

            Cons

              Best Uses

              • Anytime

              Comments about It Cosmetics Tightline Full Lash Length Black Mascara Primer:

              GREAT!

               
              5.0

              Perfect for lower lashes!!

              By Cindy L

              from Fishers Indiana

              About Me Natural Style

              Verified Buyer

              Pros

              • Defines & Separates
              • Great Brush

              Cons

                Best Uses

                • Anytime
                • Daytime
                • Going Out

                Comments about It Cosmetics Tightline Full Lash Length Black Mascara Primer:

                I simply love this product..couldn't live without it now that I have found it. I love the brush it is awesome for both upper & lower lashes..

                 
                5.0

                Wonderful product!

                By Sometimes makeup-sometime not

                from Rome, GA

                About Me Natural Style

                Verified Buyer

                Pros

                • Adds Volume
                • Applies Evenly
                • Defines & Separates
                • Doesn't Clump
                • Does Not Smudge Or Run
                • Great Brush
                • Lengthens

                Cons

                • Difficult To Remove

                Best Uses

                • Anytime

                Comments about It Cosmetics Tightline Full Lash Length Black Mascara Primer:

                Wonderful! Its hard to get me away from the pink and green (Mabyelline), but this just might do it! Even better, it doesn't smudge or run with oily skin!

                 
                4.0

                I would buy this again

                By Chris

                from San Diego, CA

                About Me Classic Style

                Verified Buyer

                Pros

                • Applies Evenly
                • Defines & Separates
                • Doesn't Clump
                • Great Brush

                Cons

                • Sticky Texture

                Best Uses

                • Anytime

                Comments about It Cosmetics Tightline Full Lash Length Black Mascara Primer:

                Awesome for lower lashes! I have red hair and light red lashes and need something to get to the roots of my lashes. I use it on my upper lashes at the root then use my Roller End mascara over it. I use it exclusively on my lower lashes and with no issues!

                 
                4.0

                Tighline Mascara Primer

                By Deb

                from Winchester , VA

                About Me Natural Style

                Verified Buyer

                Pros

                • Adds Volume
                • Applies Evenly
                • Defines & Separates
                • Doesn't Clump
                • Great Brush
                • Lengthens

                Cons

                  Best Uses

                  • Anytime
                  • Daytime
                  • Going Out

                  Comments about It Cosmetics Tightline Full Lash Length Black Mascara Primer:

                  My lashes are almost not there. This product helps establish a base for my upper lashes that I then add another mascara to. This works great for my bottom lashes by itself.

                  Displaying reviews 1-10

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                  Q&A

                  Product Q&A

                  Do you have questions about this product?

                  Get answers from in-house experts.

                  10 Questions | 10 Answers
                  Displaying questions 1-10
                  • Q:

                    How much product is in the full size compared to the mini version?
                    Asked on 12/28/2015 by MRSIIXIXV from US

                    1 answer

                    • Brand Expert

                      A:

                      Hi there, thanks so much for your question. The full size has .118 Fl Oz while the mini size has .067 Fl Oz. Hope that helps!

                      Answered on 12/30/2015 by Brand Expert from IT Cosmetics
                  • Q:

                    I love to tightline my eyes. I currenlty use a gel liner and it works great,except when I wear contacts it smears on my lenses. However, I use Laura Mercier tightliner when I wear my lenses, and it doesn't smear, but does't wear as well as gel liner. Will the tightline mascara get on my lenses?
                    Asked on 8/4/2015 by makeup junkie

                    1 answer

                    • Brand Expert

                      A:

                      Hi
                      Thank you for your email! We are more than happy to help you with this today - the tightline should work great with your contacts and tightlining!
                      XOXO

                      Answered on 8/6/2015 by Brand Expert from IT Cosmetics
                  • Q:

                    If it's not waterproof, is it water resistant? Thx!
                    Asked on 3/9/2015 by jill from United States

                    1 answer

                    • Brand Expert

                      A:

                      Hi!
                      Thank you for your question! This is water resistant and we also have a waterproof version of this product as well!
                      XOXO

                      Answered on 3/10/2015 by Brand Expert from IT Cosmetics
                  • Q:

                    Is his product "Opthamology Tested"?? I do not see any
                    statement to that effect on the product or packaging!
                    Asked on 2/2/2015 by Bonita Beauty

                    1 answer

                    • Brand Expert

                      A:

                      Hi!
                      thank you for your question!!! Our mascara is safe for eyes!!!
                      XOXO

                      Answered on 2/4/2015 by Brand Expert from IT Cosmetics
                  • Q:

                    What is the difference between this and the tightline mascara
                    Asked on 1/8/2015 by halloedangel from oregon

                    1 answer

                    • Brand Expert

                      A:

                      Hi!
                      Thank you for your question! They are the same thing! Tightline is a mascara and primer in one! You can use alone as a mascara or with another mascara over the top for a more dramatic look!
                      XOXO

                      Answered on 1/9/2015 by Brand Expert from IT Cosmetics
                  • Q:

                    You can hardly see my eyelashes now, will this make it look like I have some
                    Asked on 8/31/2014 by tootsy from Douglas, WY

                    1 answer

                    • Staff Expert

                      A:

                      Absolutely, Tightline coats your lashes at their actual root, so you coat black along your entire lash length (unlike most mascara brushes that are too large to get to the root, leaving the first 1/3 of your lash roots bare). This gives you ultimate length and volume. But the best part is, if you have sparse or missing lashes, the Tightline brush lays down black pigment along your entire lash line, filling in spare spots, giving you a full beautiful lash line and the look of an eyeliner!

                      Answered on 9/7/2014 by Staff Expert from ULTA.com
                  • Q:

                    Does this product curl the lashes?
                    Asked on 8/16/2014 by Jo from Mobile, AL

                    1 answer

                    • Staff Expert

                      A:

                      From IT Cosmetics:

                      "Hi!! Thank you for your question and for being an IT Girl!!! We are more than happy to help you with this today!!! The Tightline Mascara Primer does not so much as curl your lashes but helps if you have sparse or missing lashes! The Tightline brush lays down black pigment along your entire lash line, filling in spare spots, giving you a full beautiful lash line and the look of an eyeliner! This creates instant definition without taking up extra eye lid space. The skinny wand also allows the conditioning serum to infuse a blend of lash-enhancing ingredients!! Hope this helps!! XOXO"

                      Answered on 8/19/2014 by Staff Expert from ULTA.com
                  • Q:

                    Is it waterproof?

                    Thanks!
                    Asked on 4/25/2014 by Curious

                    1 answer

                    • Staff Expert

                      A:

                      No, this product is not waterproof.

                      Answered on 4/25/2014 by Staff Expert from ULTA.com
                  • Q:

                    I'm a redhead does it come in brown?
                    Asked on 4/20/2014 by nance from Lebanon Il.

                    1 answer

                    • Staff Expert

                      A:

                      This product is currently available in one shade only: Black.

                      Answered on 4/21/2014 by Staff Expert from ULTA.com
                  • Q:

                    After reading some reviews it appears this product is difficult to remove. How can it be removed easily?

                    Thank
                    Asked on 2/27/2014 by Joid from Rockland, MA

                    1 answer

                    • Staff Expert

                      A:

                      Our recommendation is to use a makeup remover designed to take off waterproof makeup, such as Almay Longwear & Waterproof Eye Makeup Remover Pads (Item #: 2261099). Many users wash their faces with their choice of face wash and the Tightline comes off easily!

                      Answered on 2/28/2014 by Staff Expert from ULTA.com
                  Displaying questions 1-10

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