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It CosmeticsTightline Full Lash Length Black Mascara Primer
It Cosmetics

Tightline Full Lash Length Black Mascara Primer

Item #: 2264027

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Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
It CosmeticsTightline Full Lash Length Black Mascara Primer
 
4.2

(based on 204 reviews)

82%

of respondents would recommend this to a friend.

Pros

  • Defines & separates (142)
  • Doesn't clump (132)
  • Applies evenly (131)
  • Great brush (129)
  • Lengthens (102)

Cons

  • Flakes (19)
  • Dries out quickly (17)
  • Difficult to remove (15)
  • Sticky texture (8)
  • Smudges or runs (6)

Best Uses

  • Anytime (152)
  • Daytime (52)
  • Going out (48)
    • Reviewer Profile:
    • Classic style (94), Natural style (73), Trendy style (22)

Reviewed by 204 customers

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Displaying reviews 1-10

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5.0

WOW

By Mia

from Ohio

About Me Natural Style

Pros

  • Long Lasting

Cons

    Best Uses

      Comments about It Cosmetics Tightline Full Lash Length Black Mascara Primer:

      This works better than most mascara I use

       
      4.0

      I like it!

      By segersgee

      from Texarkana

      About Me Trendy Style

      Verified Buyer

      Pros

      • Defines & Separates
      • Great Brush

      Cons

        Best Uses

        • Anytime

        Comments about It Cosmetics Tightline Full Lash Length Black Mascara Primer:

        This mascara has a tiny, tiny thin brush which I really like. My lashes are very thin and the brush makes it easy to get in close to your eyes without getting mascara all over your face. You can grab the short corner lashes with ease. As far as the mascara itself, it's just like any other but I will purchase again just for the brush!

         
        5.0

        " I would buy this product again"

        By OM

        from Seattle, WA

        About Me Classic Style

        Verified Buyer

        Pros

        • Applies Evenly
        • Defines & Separates
        • Doesn't Clump
        • Does not smear
        • Great Brush
        • Lengthens

        Cons

          Best Uses

          • Anytime
          • Daytime
          • Going Out
          • Maybe The Price

          Comments about It Cosmetics Tightline Full Lash Length Black Mascara Primer:

          I used the mascara on my lower lashes, it helped define my disappearing lashes. Was great.

           
          5.0

          Love it!

          By Juleson

          from Metro Detroit

          About Me Classic Style

          Verified Buyer

          Pros

          • Doesn't Clump
          • Great Brush

          Cons

            Best Uses

            • Anytime

            Comments about It Cosmetics Tightline Full Lash Length Black Mascara Primer:

            Let's you tight line without using eyeliner.

             
            5.0

            IT Cosmetics Tightline Black Mascara Primer

            By clipboardchick

            from Grafton, Wisconsin

            About Me Natural Style

            Verified Buyer

            Pros

            • Adds Volume
            • Applies Evenly
            • Defines & Separates
            • Doesn't Clump
            • Great Brush
            • Lengthens

            Cons

              Best Uses

              • Anytime
              • Daytime
              • Going Out

              Comments about It Cosmetics Tightline Full Lash Length Black Mascara Primer:

              Love it, I finally have eyelashes!!

               
              4.0

              it's good

              By Barbara

              from Austin TX

              About Me Natural Style

              Verified Buyer

              Pros

              • Applies Evenly
              • Defines & Separates
              • Great Brush
              • Lengthens

              Cons

              • Can clump

              Best Uses

              • Anytime
              • Eyelash Primer

              Comments about It Cosmetics Tightline Full Lash Length Black Mascara Primer:

              I like it. But I didn't get the eyeliner effect some of the reviews said. You have to be careful applying it to avoid sticking your eyelashes together and getting clumps. I wish it did have the eyeliner effect. I still think it does separate and add length. After applying this I use my regular mascara.

               
              2.0

              mascara review

              By nina

              from new smyrna beach florida

              About Me Classic Style

              Verified Buyer

              Pros

              • Applies Evenly
              • Defines & Separates
              • Doesn't Clump

              Cons

              • No Volume Help
              • Thought It Would Add To V

              Best Uses

              • Daytime

              Comments about It Cosmetics Tightline Full Lash Length Black Mascara Primer:

              I thought that I could use this product alone w/o anything else. - this is what the sales rep told me. I am unhappy with it for this application. I guess it is more of a 'primer'

               
              5.0

              Never do my makeup without it!

              By Marvalous

              from Concord, CA

              About Me Natural Style

              Verified Buyer

              Pros

              • Adds Volume
              • Applies Evenly
              • Defines & Separates
              • Doesn't Clump

              Cons

                Best Uses

                • Anytime

                Comments about It Cosmetics Tightline Full Lash Length Black Mascara Primer:

                This mascara is amazing! The thin brush allows me to get to the very base of my lashes without messing up my eyeshadow. I love how it defines and separates my lashes evenly. I use it by itself for a more natural look (like days when I don't want to do my makeup) or I pair it with my Better than Sex mascara by Too Faced to get a more dramatic look. I will continue to repurchase this when I run out. This is the first of It Cosmetics that I have tried and have since purchased a few other products by them and fell in love with those as well. This is a must-have product that hasn't had a lot of hype but it is totally worthy!

                 
                5.0

                My new must-have!

                By Elisa

                from SD

                About Me Classic Style

                Verified Reviewer

                Pros

                • Adds Volume
                • Applies Evenly
                • Defines & Separates
                • Doesn't Clump
                • Great Brush

                Cons

                  Best Uses

                  • Anytime
                  • Daytime
                  • Going Out

                  Comments about It Cosmetics Tightline Full Lash Length Black Mascara Primer:

                  I absolutely love this mascara! I use it on my lower lashes and right next to my tightline on my upper lashes. It is a great formula - not too wet, not too dry. It doesn't clump, and it doesn't leave transfer on my skin by the end of the day. The brush is what makes it a must-have in my kit. It separates and defines every lash, even my super fine, barely there lashes.

                   
                  5.0

                  Great

                  By Jamila

                  from Pittsburgh

                  About Me Trendy Style

                  Verified Buyer

                  Pros

                  • Doesn't Clump

                  Cons

                    Best Uses

                    • Anytime

                    Comments about It Cosmetics Tightline Full Lash Length Black Mascara Primer:

                    Love it

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                    Q&A

                    Product Q&A

                    Do you have questions about this product?

                    Get answers from in-house experts.

                    8 Questions | 8 Answers
                    Displaying questions 1-8
                    • Q:

                      If it's not waterproof, is it water resistant? Thx!
                      Asked on 3/9/2015 by jill from United States

                      1 answer

                      • Brand Expert

                        A:

                        Hi!
                        Thank you for your question! This is water resistant and we also have a waterproof version of this product as well!
                        XOXO

                        Answered on 3/10/2015 by Brand Expert from IT Cosmetics
                    • Q:

                      Is his product "Opthamology Tested"?? I do not see any
                      statement to that effect on the product or packaging!
                      Asked on 2/2/2015 by Bonita Beauty

                      1 answer

                      • Brand Expert

                        A:

                        Hi!
                        thank you for your question!!! Our mascara is safe for eyes!!!
                        XOXO

                        Answered on 2/4/2015 by Brand Expert from IT Cosmetics
                    • Q:

                      What is the difference between this and the tightline mascara
                      Asked on 1/8/2015 by halloedangel from oregon

                      1 answer

                      • Brand Expert

                        A:

                        Hi!
                        Thank you for your question! They are the same thing! Tightline is a mascara and primer in one! You can use alone as a mascara or with another mascara over the top for a more dramatic look!
                        XOXO

                        Answered on 1/9/2015 by Brand Expert from IT Cosmetics
                    • Q:

                      You can hardly see my eyelashes now, will this make it look like I have some
                      Asked on 8/31/2014 by tootsy from Douglas, WY

                      1 answer

                      • Staff Reviewer

                        A:

                        Absolutely, Tightline coats your lashes at their actual root, so you coat black along your entire lash length (unlike most mascara brushes that are too large to get to the root, leaving the first 1/3 of your lash roots bare). This gives you ultimate length and volume. But the best part is, if you have sparse or missing lashes, the Tightline brush lays down black pigment along your entire lash line, filling in spare spots, giving you a full beautiful lash line and the look of an eyeliner!

                        Answered on 9/7/2014 by Staff Expert from ULTA.com
                    • Q:

                      Does this product curl the lashes?
                      Asked on 8/16/2014 by Jo from Mobile, AL

                      1 answer

                      • Staff Reviewer

                        A:

                        From IT Cosmetics:

                        "Hi!! Thank you for your question and for being an IT Girl!!! We are more than happy to help you with this today!!! The Tightline Mascara Primer does not so much as curl your lashes but helps if you have sparse or missing lashes! The Tightline brush lays down black pigment along your entire lash line, filling in spare spots, giving you a full beautiful lash line and the look of an eyeliner! This creates instant definition without taking up extra eye lid space. The skinny wand also allows the conditioning serum to infuse a blend of lash-enhancing ingredients!! Hope this helps!! XOXO"

                        Answered on 8/19/2014 by Staff Expert from ULTA.com
                    • Q:

                      Is it waterproof?

                      Thanks!
                      Asked on 4/25/2014 by Curious

                      1 answer

                      • Staff Reviewer

                        A:

                        No, this product is not waterproof.

                        Answered on 4/25/2014 by Staff Expert from ULTA.com
                    • Q:

                      I'm a redhead does it come in brown?
                      Asked on 4/20/2014 by nance from Lebanon Il.

                      1 answer

                      • Staff Reviewer

                        A:

                        This product is currently available in one shade only: Black.

                        Answered on 4/21/2014 by Staff Expert from ULTA.com
                    • Q:

                      After reading some reviews it appears this product is difficult to remove. How can it be removed easily?

                      Thank
                      Asked on 2/27/2014 by Joid from Rockland, MA

                      1 answer

                      • Staff Reviewer

                        A:

                        Our recommendation is to use a makeup remover designed to take off waterproof makeup, such as Almay Longwear & Waterproof Eye Makeup Remover Pads (Item #: 2261099). Many users wash their faces with their choice of face wash and the Tightline comes off easily!

                        Answered on 2/28/2014 by Staff Expert from ULTA.com
                    Displaying questions 1-8

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