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It CosmeticsTightline Full Lash Length Black Mascara Primer
It Cosmetics

Tightline Full Lash Length Black Mascara Primer

Item #: 2264027

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Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
It CosmeticsTightline Full Lash Length Black Mascara Primer
 
4.0

(based on 83 reviews)

78%

of respondents would recommend this to a friend.

Pros

  • Defines & separates (62)
  • Great brush (53)
  • Applies evenly (52)
  • Doesn't clump (52)
  • Lengthens (43)

Cons

  • Difficult to remove (11)
  • Dries out quickly (10)
  • Flakes (10)
  • Sticky texture (5)
  • Smudges or runs (3)

Best Uses

  • Anytime (61)
  • Daytime (25)
  • Going out (23)
    • Reviewer Profile:
    • Classic style (37), Natural style (26), Trendy style (14)

Reviewed by 83 customers

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Displaying reviews 1-10

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5.0

I would buy this product again!

By Classy Lady

from Eastampton, NJ

About Me Classic Style

Verified Buyer

Pros

  • Defines & Separates

Cons

    Best Uses

    • Anytime

    Comments about It Cosmetics Tightline Full Lash Length Black Mascara Primer:

    This product does not give you that unnatural elephant eyelash look.

     
    4.0

    Product does what it says

    By Sydney

    from Lynchburg, Va

    About Me Trendy Style

    Verified Buyer

    Pros

    • Applies Evenly
    • Defines & Separates
    • Does Give The Look Of Eye
    • Doesn't Clump
    • Does not Smudge
    • Great Brush

    Cons

    • None at this time

    Best Uses

    • Anytime
    • Daytime

    Comments about It Cosmetics Tightline Full Lash Length Black Mascara Primer:

    A little to soon to give a broad review, have not used it enough yet. However the times I have used I am satisfied so far, applies easy , stays in place and does give the look as if you are wearing eyeliner as the tv demo 'd it. I will repurchase this product.

     
    3.0

    fun item to own...

    By Corey Nicole

    from Melbourne, FL

    About Me Natural Style

    Verified Buyer

    Pros

    • Adds Volume
    • Bottom Lash Use
    • Great Brush

    Cons

    • Difficult To Remove
    • Flakes
    • Sticky Texture

    Best Uses

    • Going Out

    Comments about It Cosmetics Tightline Full Lash Length Black Mascara Primer:

    But its nothing spectacular. I don't think a lash primer this black and thick works for an everyday look, but really pumps up a dark smoky eye. It does tightline, but when used with mascara it's extreme and difficult to remove. The brush is pretty awesome for bottom lashes, and honestly this product is better for using alone as a light natural looking mascara. It's fun, but not a must have.

     
    5.0

    It's everything ITsays it is

    By Shelooha

    from Indiana

    About Me Classic Style

    Verified Buyer

    Pros

    • Adds Volume
    • Applies Evenly
    • Defines & Separates
    • Doesn't Clump
    • Great Brush
    • Lengthens
    • No Need For Eyeliner

    Cons

    • There Are None

    Best Uses

    • Anytime
    • Daytime
    • Going Out

    Comments about It Cosmetics Tightline Full Lash Length Black Mascara Primer:

    Iam completely satisfied with this product, what more can I say?

     
    5.0

    Fantastic product

    By Adelle

    from South Carolina

    About Me Natural Style

    Verified Buyer

    Pros

    • Applies Evenly
    • Doesn't Clump
    • Good For Lower Lashes
    • Great Brush
    • Lengthens
    • Washes off easily

    Cons

    • Sticky Texture

    Best Uses

    • Anytime
    • Lower Lash

    Comments about It Cosmetics Tightline Full Lash Length Black Mascara Primer:

    Very easy to use on top and bottom lashes. I use as primer for upper lash and as the final layer for lowerelash. Works fantastic. I have sensitive eyes and have not had any problem using this product.love all IT products!

     
    5.0

    Very helpful for those with short lashes

    By Michelle

    from Everett, WA

    About Me Natural Style

    Verified Buyer

    Pros

    • Applies Evenly
    • Defines & Separates
    • Doesn't Clump
    • Lengthens

    Cons

      Best Uses

      • Anytime

      Comments about It Cosmetics Tightline Full Lash Length Black Mascara Primer:

      I used this with the Big Look Extreme Mascare-the program would not allow me to comment on that product due to an error. Works beautifully in conjunction with the Big Look, as it makes it easier to get the smaller lashes easily.

       
      4.0

      I like this product

      By Doglover

      from Ft Worth Texas

      About Me Natural Style

      Verified Buyer

      Pros

      • Applies Evenly
      • Defines & Separates
      • Great Brush

      Cons

      • Dries Out Quickly
      • There Should Be More In T

      Best Uses

      • Anytime

      Comments about It Cosmetics Tightline Full Lash Length Black Mascara Primer:

      I love the brush because my lashes are soooo short and stubby. However, it seems like there's not enough product in the tube.

       
      5.0

      Won't be without it!

      By Dawn

      from Mi

      About Me Trendy Style

      Pros

      • Applies Evenly
      • Defines & Separates
      • Doesn't Clump
      • Great Brush
      • Lengthens

      Cons

        Best Uses

        • Anytime

        Comments about It Cosmetics Tightline Full Lash Length Black Mascara Primer:

        Bought this with the mascara. I was completely shocked because this product is a tinted primer. Also for a tightline but I haven't tried that yet. I have very dark hair and very grey hair. Therefore it is hard to get every single lash with regular mascara. This not only did the job , but it made my eyelashes grow! I had not expected this at all! I use this then a mascara of my choice, and people have commented on my eyelashes. I can tell you this has never been the case. Next I will try the water proof version when I'm out of this. P.s. Anyone and everyone should try the IT cosmetics CC cream. Wonderful product for any skin type. Way to go IT!

        (1 of 1 customers found this review helpful)

         
        4.0

        Love it as a base

        By Kelsey B

        from Winchester, VA

        About Me Trendy Style

        Pros

        • Applies Evenly
        • Defines & Separates
        • Doesn't Clump
        • Great Brush
        • Lengthens

        Cons

        • Doesn't thicken
        • Doesn't Volumize

        Best Uses

        • Anytime
        • Daytime
        • Going Out

        Comments about It Cosmetics Tightline Full Lash Length Black Mascara Primer:

        This mascara is great as a base!! It defines and lengthens my lashes and prepares them for volumizing mascara. It does not budge!!! It lasts all day (even after sweating at the gym) and doesn't smudge, flake, or come off under my eyes.

        (1 of 3 customers found this review helpful)

         
        2.0

        Love the concept, hate the product

        By 4evansache

        from Southern California

        Verified Buyer

        Pros

          Cons

          • Flakes

          Best Uses

            Comments about It Cosmetics Tightline Full Lash Length Black Mascara Primer:

            As I am older my lashes have thinned out and I love the idea of a super fine mascara brush to delicately coat each and every lash and this brush was ideal for that. However, the product was horrid and would just flake terribly. After only a few minutes I would be walking around with little flakes of black mascara on my cheeks. Not a good look.

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            Q&A

            Product Q&A

            Do you have questions about this product?

            Get answers from in-house experts.

            4 Questions | 4 Answers
            Displaying questions 1-4
            • Q:

              Does this product curl the lashes?
              Asked on 8/16/2014 by Jo from Mobile, AL

              1 answer

              • Staff Reviewer

                A:

                From IT Cosmetics:

                "Hi!! Thank you for your question and for being an IT Girl!!! We are more than happy to help you with this today!!! The Tightline Mascara Primer does not so much as curl your lashes but helps if you have sparse or missing lashes! The Tightline brush lays down black pigment along your entire lash line, filling in spare spots, giving you a full beautiful lash line and the look of an eyeliner! This creates instant definition without taking up extra eye lid space. The skinny wand also allows the conditioning serum to infuse a blend of lash-enhancing ingredients!! Hope this helps!! XOXO"

                Answered on 8/19/2014 by Staff Expert from ULTA.com
            • Q:

              Is it waterproof?

              Thanks!
              Asked on 4/25/2014 by Curious

              1 answer

              • Staff Reviewer

                A:

                No, this product is not waterproof.

                Answered on 4/25/2014 by Staff Expert from ULTA.com
            • Q:

              I'm a redhead does it come in brown?
              Asked on 4/20/2014 by nance from Lebanon Il.

              1 answer

              • Staff Reviewer

                A:

                This product is currently available in one shade only: Black.

                Answered on 4/21/2014 by Staff Expert from ULTA.com
            • Q:

              After reading some reviews it appears this product is difficult to remove. How can it be removed easily?

              Thank
              Asked on 2/27/2014 by Joid from Rockland, MA

              1 answer

              • Staff Reviewer

                A:

                Our recommendation is to use a makeup remover designed to take off waterproof makeup, such as Almay Longwear & Waterproof Eye Makeup Remover Pads (Item #: 2261099). Many users wash their faces with their choice of face wash and the Tightline comes off easily!

                Answered on 2/28/2014 by Staff Expert from ULTA.com
            Displaying questions 1-4

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