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It CosmeticsTightline Full Lash Length Black Mascara Primer
It Cosmetics

Tightline Full Lash Length Black Mascara Primer

Item #: 2264027

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Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
It CosmeticsTightline Full Lash Length Black Mascara Primer
 
4.2

(based on 170 reviews)

81%

of respondents would recommend this to a friend.

Pros

  • Defines & separates (117)
  • Doesn't clump (108)
  • Applies evenly (106)
  • Great brush (106)
  • Lengthens (87)

Cons

  • Dries out quickly (17)
  • Flakes (17)
  • Difficult to remove (13)
  • Sticky texture (8)
  • Smudges or runs (6)

Best Uses

  • Anytime (125)
  • Daytime (44)
  • Going out (42)
    • Reviewer Profile:
    • Classic style (79), Natural style (62), Trendy style (17)

Reviewed by 170 customers

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Displaying reviews 1-10

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5.0

love it gets every single lash

By none

from co

About Me Classic Style

Verified Buyer

Pros

    Cons

      Best Uses

        Comments about It Cosmetics Tightline Full Lash Length Black Mascara Primer:

        love it gets every single lash
        great for those who have thin lashes

         
        5.0

        Perfect

        By WyoKathy

        from Casper, WY

        About Me Classic Style

        Verified Buyer

        Pros

        • Adds Volume
        • Applies Evenly
        • Defines & Separates
        • Doesn't Clump
        • Great Brush
        • Honestly - Perfect
        • Lengthens

        Cons

          Best Uses

          • Anytime

          Comments about It Cosmetics Tightline Full Lash Length Black Mascara Primer:

          This product is perfect in every way. First purchased from a home shopping network. Glad to find at Ulta. I have never found anything I like better. Yes, it is a primer but I use as a mascara. I absolutely LOVE the brush - fits in to corners well, lower lashes, etc. Just great.

           
          1.0

          Don't Buy

          By Lauren

          from San Antonio, TX

          About Me Natural Style

          Verified Buyer

          Pros

            Cons

            • Flakes

            Best Uses

              Comments about It Cosmetics Tightline Full Lash Length Black Mascara Primer:

              Doesn't tighline at all and is very flaky.

               
              5.0

              LOVE

              By lolo

              from Doylestown, PA

              About Me Classic Style

              Verified Buyer

              Pros

              • Adds Volume
              • Applies Evenly
              • Defines & Separates
              • Doesn't Clump
              • Great Brush
              • Lengthens

              Cons

                Best Uses

                • Anytime

                Comments about It Cosmetics Tightline Full Lash Length Black Mascara Primer:

                This is the first mascara that does not smudge off under my eyes by the end of the day. It is fantastic!!!!

                 
                5.0

                Llllong and full!

                By Bubalicious

                from Scottsdale, AZ

                Comments about It Cosmetics Tightline Full Lash Length Black Mascara Primer:

                Love this stuff! I use it alone as mascara and to tightline my upper waterline. Doesn't smear or clump and separates wonderfully. The tiny brush is the best. Occasionally I use a second layer of MAC Haught & Naughty for more drama.

                 
                5.0

                Great

                By Lilly

                from Palm Beach

                About Me Classic Style

                Verified Buyer

                Pros

                • Adds Volume
                • Applies Evenly
                • Doesn't Clump
                • Great Brush
                • Lengthens

                Cons

                • Flakes

                Best Uses

                • Anytime

                Comments about It Cosmetics Tightline Full Lash Length Black Mascara Primer:

                Very surprising.

                 
                5.0

                Does what it says!

                By Tess

                from San Antonio

                About Me Natural Style

                Verified Buyer

                Pros

                • Applies Evenly
                • Defines & Separates
                • Doesn't Clump
                • Great Brush
                • Tightlines For You

                Cons

                  Best Uses

                  • Anytime

                  Comments about It Cosmetics Tightline Full Lash Length Black Mascara Primer:

                  Love love love! Takes all the trouble out of tightlining! It literally does it all for you! You have to try this! AMAZING PRODUCT!

                   
                  5.0

                  Great mascara, my new favorite!!

                  By Mary

                  from vero beach, fla

                  About Me Natural Style

                  Verified Buyer

                  Pros

                  • Adds Volume
                  • Applies Evenly
                  • Defines & Separates
                  • Doesn't Clump
                  • Great Brush
                  • Lengthens

                  Cons

                    Best Uses

                    • Anytime

                    Comments about It Cosmetics Tightline Full Lash Length Black Mascara Primer:

                    Tried this mascara for the first time during an It Cosmetic event at Ulta. I was impressed with how easy it went on and the length it gave my lashes. I use this as my any time mascara.

                     
                    5.0

                    Mascara Primer

                    By Pam1957

                    from Maryland

                    About Me Classic Style

                    Verified Buyer

                    Pros

                    • Adds Volume
                    • Applies Evenly
                    • Defines & Separates
                    • Doesn't Clump
                    • Great Brush
                    • Lengthens

                    Cons

                      Best Uses

                      • Anytime

                      Comments about It Cosmetics Tightline Full Lash Length Black Mascara Primer:

                      I really like this primer, never used mascara primer before. I have minimal lashes due to hypothyroid and being post menopause so this does add volume and length to my lashed and gets them ready for the mascara. I'm not sure if its this product but my mascara stays on full length all day now. I have allergies to many many mascaras but have no issues with this brand. Would highly recommend this product.

                      (0 of 1 customers found this review helpful)

                       
                      3.0

                      Too much wiz and not enough bang

                      By Nanajan

                      from Dover, NH

                      About Me Natural Style

                      Verified Buyer

                      Pros

                        Cons

                        • Dries Out Quickly

                        Best Uses

                        • Going Out

                        Comments about It Cosmetics Tightline Full Lash Length Black Mascara Primer:

                        I use this to keep my lashes from breaking. Have not been using it long enough to really tell if it works well. Does get very stiff very fast

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                        Q&A

                        Product Q&A

                        Do you have questions about this product?

                        Get answers from in-house experts.

                        7 Questions | 7 Answers
                        Displaying questions 1-7
                        • Q:

                          Is his product "Opthamology Tested"?? I do not see any
                          statement to that effect on the product or packaging!
                          Asked on 2/2/2015 by Bonita Beauty

                          1 answer

                          • Brand Expert

                            A:

                            Hi!
                            thank you for your question!!! Our mascara is safe for eyes!!!
                            XOXO

                            Answered on 2/4/2015 by Brand Expert from IT Cosmetics
                        • Q:

                          What is the difference between this and the tightline mascara
                          Asked on 1/8/2015 by halloedangel from oregon

                          1 answer

                          • Brand Expert

                            A:

                            Hi!
                            Thank you for your question! They are the same thing! Tightline is a mascara and primer in one! You can use alone as a mascara or with another mascara over the top for a more dramatic look!
                            XOXO

                            Answered on 1/9/2015 by Brand Expert from IT Cosmetics
                        • Q:

                          You can hardly see my eyelashes now, will this make it look like I have some
                          Asked on 8/31/2014 by tootsy from Douglas, WY

                          1 answer

                          • Staff Reviewer

                            A:

                            Absolutely, Tightline coats your lashes at their actual root, so you coat black along your entire lash length (unlike most mascara brushes that are too large to get to the root, leaving the first 1/3 of your lash roots bare). This gives you ultimate length and volume. But the best part is, if you have sparse or missing lashes, the Tightline brush lays down black pigment along your entire lash line, filling in spare spots, giving you a full beautiful lash line and the look of an eyeliner!

                            Answered on 9/7/2014 by Staff Expert from ULTA.com
                        • Q:

                          Does this product curl the lashes?
                          Asked on 8/16/2014 by Jo from Mobile, AL

                          1 answer

                          • Staff Reviewer

                            A:

                            From IT Cosmetics:

                            "Hi!! Thank you for your question and for being an IT Girl!!! We are more than happy to help you with this today!!! The Tightline Mascara Primer does not so much as curl your lashes but helps if you have sparse or missing lashes! The Tightline brush lays down black pigment along your entire lash line, filling in spare spots, giving you a full beautiful lash line and the look of an eyeliner! This creates instant definition without taking up extra eye lid space. The skinny wand also allows the conditioning serum to infuse a blend of lash-enhancing ingredients!! Hope this helps!! XOXO"

                            Answered on 8/19/2014 by Staff Expert from ULTA.com
                        • Q:

                          Is it waterproof?

                          Thanks!
                          Asked on 4/25/2014 by Curious

                          1 answer

                          • Staff Reviewer

                            A:

                            No, this product is not waterproof.

                            Answered on 4/25/2014 by Staff Expert from ULTA.com
                        • Q:

                          I'm a redhead does it come in brown?
                          Asked on 4/20/2014 by nance from Lebanon Il.

                          1 answer

                          • Staff Reviewer

                            A:

                            This product is currently available in one shade only: Black.

                            Answered on 4/21/2014 by Staff Expert from ULTA.com
                        • Q:

                          After reading some reviews it appears this product is difficult to remove. How can it be removed easily?

                          Thank
                          Asked on 2/27/2014 by Joid from Rockland, MA

                          1 answer

                          • Staff Reviewer

                            A:

                            Our recommendation is to use a makeup remover designed to take off waterproof makeup, such as Almay Longwear & Waterproof Eye Makeup Remover Pads (Item #: 2261099). Many users wash their faces with their choice of face wash and the Tightline comes off easily!

                            Answered on 2/28/2014 by Staff Expert from ULTA.com
                        Displaying questions 1-7

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