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It CosmeticsTightline Full Lash Length Black Mascara Primer
It Cosmetics

Tightline Full Lash Length Black Mascara Primer

Item #: 2264027

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Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
It CosmeticsTightline Full Lash Length Black Mascara Primer
 
4.3

(based on 250 reviews)

84%

of respondents would recommend this to a friend.

Pros

  • Defines & separates (176)
  • Doesn't clump (164)
  • Applies evenly (161)
  • Great brush (157)
  • Lengthens (125)

Cons

  • Dries out quickly (20)
  • Flakes (20)
  • Difficult to remove (17)
  • Sticky texture (8)
  • Smudges or runs (6)

Best Uses

  • Anytime (187)
  • Daytime (61)
  • Going out (55)
    • Reviewer Profile:
    • Classic style (114), Natural style (95), Trendy style (24)

Reviewed by 250 customers

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Displaying reviews 1-10

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5.0

Best mascara I've ever used!

By Lynne

from Chagrin falls, oh

About Me Natural Style

Verified Buyer

Pros

  • Adds Volume
  • Applies Evenly
  • Defines & Separates
  • Doesn't Clump
  • Great Brush
  • Lengthens

Cons

    Best Uses

    • Anytime
    • Daytime
    • Going Out

    Comments about It Cosmetics Tightline Full Lash Length Black Mascara Primer:

    I absolutely love this product. I know it's a primer but I use it as my stand alone mascara. This is the first product that has been easy to apply to my fine long eye lashes and not lump them but actually lengthen and separate them! The thin wand is the best design ever. Easy to remove as well, washes right off, but stays on until I'm ready to take it off. Other mascaras would have vanished by the end of the day but not this one.

     
    5.0

    I love this product!

    By DebbieN

    from Augusta, GA

    About Me Natural Style

    Verified Buyer

    Pros

    • Adds Volume
    • Applies Evenly
    • Defines & Separates
    • Doesn't Clump
    • Lengthens

    Cons

      Best Uses

      • Anytime

      Comments about It Cosmetics Tightline Full Lash Length Black Mascara Primer:

      When I purchased this product at first i was not sure, but tried it and now I am hooked!!! So easy to use and the outcome is just awesome.

       
      4.0

      Great primer!

      By LenaB

      from Tacoma, WA

      About Me Natural Style

      Verified Buyer

      Pros

      • Applies Evenly
      • Defines & Separates
      • Doesn't Clump

      Cons

      • Flakes

      Best Uses

      • Anytime

      Comments about It Cosmetics Tightline Full Lash Length Black Mascara Primer:

      Long lasting, only con is flakes after all day use. Pro is flaking helps me to remember to remove it at end of day

       
      5.0

      A must have

      By Crispy Onions

      from Cincinnati, Oh

      About Me Natural Style

      Verified Buyer

      Pros

      • Adds Volume
      • Applies Evenly
      • Defines & Separates
      • Doesn't Clump
      • Great Brush
      • Lengthens

      Cons

        Best Uses

        • Anytime

        Comments about It Cosmetics Tightline Full Lash Length Black Mascara Primer:

        I actually use this as a mascara most days... I love the brush and how it grabs all of the lashes on top and bottom. For night time I throw on a couple of coats of mascara for extra volume.

         
        4.0

        Great at the corners!

        By Lorelei

        from Portland, OR

        About Me Classic Style

        Verified Buyer

        Pros

        • Applies Evenly
        • Defines & Separates
        • Doesn't Clump
        • Lengthens

        Cons

          Best Uses

          • Anytime

          Comments about It Cosmetics Tightline Full Lash Length Black Mascara Primer:

          Finally, a product that enhances both top and bottom lashes without clumpy spots. I use it on its own....

           
          4.0

          does not give the volume or extension

          By linda

          from mi

          About Me Natural Style

          Verified Buyer

          Pros

          • Applies Evenly
          • Defines & Separates
          • Doesn't Clump

          Cons

          • Dries Out Quickly

          Best Uses

          • Anytime

          Comments about It Cosmetics Tightline Full Lash Length Black Mascara Primer:

          I use it daily,it does not give the volume I was expecting.

           
          5.0

          Love it!

          By LindaR

          from Ann Arbor, MI

          About Me Classic Style

          Pros

          • Applies Evenly
          • Defines & Separates
          • Doesn't Clump
          • Great Brush

          Cons

            Best Uses

            • Anytime

            Comments about It Cosmetics Tightline Full Lash Length Black Mascara Primer:

            I just love this mascara! Having recently finished chemotherapy for breast cancer my eyelashes are sparse, short and straight. I found that typical brushes on mascara are too long and full to allow me to apply mascara without missing some of the few/precious eyelashes that I have. I also found that the typical brushes would leave dots of mascara on my eyelids because I was trying to get as close as possible to enhance my eyelash length. The brush on this mascara makes it so easy to apply. I absolutely love that it is Paraben and phthalate free. I've found another amazing It Cosmetics product to add to my arsenal!

             
            5.0

            This stuff makes my eyelashes separate and longer.

            By niecy

            from temple,tx

            About Me Classic Style

            Verified Buyer

            Pros

            • Applies Evenly
            • Defines & Separates
            • Doesn't Clump
            • Great Brush
            • Lengthens

            Cons

              Best Uses

              • Anytime

              Comments about It Cosmetics Tightline Full Lash Length Black Mascara Primer:

              I will keep purchasing this product!

               
              5.0

              I Love It!

              By J.L.

              from Virginia

              About Me Natural Style

              Verified Buyer

              Pros

              • Defines & Separates
              • Doesn't Clump
              • Great Brush

              Cons

                Best Uses

                • Anytime

                Comments about It Cosmetics Tightline Full Lash Length Black Mascara Primer:

                Finally and mascara that doesn't clump or make my eyelashes look like tarantula legs

                 
                5.0

                wow

                By skn456

                from Douglasville, Georgia

                About Me Classic Style

                Verified Buyer

                Pros

                • Adds Volume
                • Applies Evenly
                • Defines & Separates
                • Doesn't Clump
                • Great Brush
                • Lengthens

                Cons

                • Difficult To Remove

                Best Uses

                • Anytime

                Comments about It Cosmetics Tightline Full Lash Length Black Mascara Primer:

                I really love this mascara. The wand is perfect to find and separate every lash.

                Displaying reviews 1-10

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                Q&A

                Product Q&A

                Do you have questions about this product?

                Get answers from in-house experts.

                9 Questions | 9 Answers
                Displaying questions 1-9
                • Q:

                  I love to tightline my eyes. I currenlty use a gel liner and it works great,except when I wear contacts it smears on my lenses. However, I use Laura Mercier tightliner when I wear my lenses, and it doesn't smear, but does't wear as well as gel liner. Will the tightline mascara get on my lenses?
                  Asked on 8/4/2015 by makeup junkie

                  1 answer

                  • Brand Expert

                    A:

                    Hi
                    Thank you for your email! We are more than happy to help you with this today - the tightline should work great with your contacts and tightlining!
                    XOXO

                    Answered on 8/6/2015 by Brand Expert from IT Cosmetics
                • Q:

                  If it's not waterproof, is it water resistant? Thx!
                  Asked on 3/9/2015 by jill from United States

                  1 answer

                  • Brand Expert

                    A:

                    Hi!
                    Thank you for your question! This is water resistant and we also have a waterproof version of this product as well!
                    XOXO

                    Answered on 3/10/2015 by Brand Expert from IT Cosmetics
                • Q:

                  Is his product "Opthamology Tested"?? I do not see any
                  statement to that effect on the product or packaging!
                  Asked on 2/2/2015 by Bonita Beauty

                  1 answer

                  • Brand Expert

                    A:

                    Hi!
                    thank you for your question!!! Our mascara is safe for eyes!!!
                    XOXO

                    Answered on 2/4/2015 by Brand Expert from IT Cosmetics
                • Q:

                  What is the difference between this and the tightline mascara
                  Asked on 1/8/2015 by halloedangel from oregon

                  1 answer

                  • Brand Expert

                    A:

                    Hi!
                    Thank you for your question! They are the same thing! Tightline is a mascara and primer in one! You can use alone as a mascara or with another mascara over the top for a more dramatic look!
                    XOXO

                    Answered on 1/9/2015 by Brand Expert from IT Cosmetics
                • Q:

                  You can hardly see my eyelashes now, will this make it look like I have some
                  Asked on 8/31/2014 by tootsy from Douglas, WY

                  1 answer

                  • Staff Expert

                    A:

                    Absolutely, Tightline coats your lashes at their actual root, so you coat black along your entire lash length (unlike most mascara brushes that are too large to get to the root, leaving the first 1/3 of your lash roots bare). This gives you ultimate length and volume. But the best part is, if you have sparse or missing lashes, the Tightline brush lays down black pigment along your entire lash line, filling in spare spots, giving you a full beautiful lash line and the look of an eyeliner!

                    Answered on 9/7/2014 by Staff Expert from ULTA.com
                • Q:

                  Does this product curl the lashes?
                  Asked on 8/16/2014 by Jo from Mobile, AL

                  1 answer

                  • Staff Expert

                    A:

                    From IT Cosmetics:

                    "Hi!! Thank you for your question and for being an IT Girl!!! We are more than happy to help you with this today!!! The Tightline Mascara Primer does not so much as curl your lashes but helps if you have sparse or missing lashes! The Tightline brush lays down black pigment along your entire lash line, filling in spare spots, giving you a full beautiful lash line and the look of an eyeliner! This creates instant definition without taking up extra eye lid space. The skinny wand also allows the conditioning serum to infuse a blend of lash-enhancing ingredients!! Hope this helps!! XOXO"

                    Answered on 8/19/2014 by Staff Expert from ULTA.com
                • Q:

                  Is it waterproof?

                  Thanks!
                  Asked on 4/25/2014 by Curious

                  1 answer

                  • Staff Expert

                    A:

                    No, this product is not waterproof.

                    Answered on 4/25/2014 by Staff Expert from ULTA.com
                • Q:

                  I'm a redhead does it come in brown?
                  Asked on 4/20/2014 by nance from Lebanon Il.

                  1 answer

                  • Staff Expert

                    A:

                    This product is currently available in one shade only: Black.

                    Answered on 4/21/2014 by Staff Expert from ULTA.com
                • Q:

                  After reading some reviews it appears this product is difficult to remove. How can it be removed easily?

                  Thank
                  Asked on 2/27/2014 by Joid from Rockland, MA

                  1 answer

                  • Staff Expert

                    A:

                    Our recommendation is to use a makeup remover designed to take off waterproof makeup, such as Almay Longwear & Waterproof Eye Makeup Remover Pads (Item #: 2261099). Many users wash their faces with their choice of face wash and the Tightline comes off easily!

                    Answered on 2/28/2014 by Staff Expert from ULTA.com
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