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It CosmeticsTightline Full Lash Length Black Mascara Primer
It Cosmetics

Tightline Full Lash Length Black Mascara Primer

Item #: 2264027

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Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
It CosmeticsTightline Full Lash Length Black Mascara Primer
 
4.2

(based on 233 reviews)

84%

of respondents would recommend this to a friend.

Pros

  • Defines & separates (160)
  • Applies evenly (148)
  • Doesn't clump (148)
  • Great brush (145)
  • Lengthens (114)

Cons

  • Dries out quickly (19)
  • Flakes (19)
  • Difficult to remove (16)
  • Sticky texture (8)
  • Smudges or runs (6)

Best Uses

  • Anytime (171)
  • Daytime (60)
  • Going out (54)
    • Reviewer Profile:
    • Classic style (106), Natural style (86), Trendy style (24)

Reviewed by 233 customers

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Displaying reviews 1-10

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4.0

Love to fluter my long lashes!

By PrettyPicky

from Tennessee

About Me Natural Style

Verified Buyer

Pros

  • Applies Evenly
  • Defines & Separates
  • Doesn't Clump
  • Lengthens

Cons

  • Difficult To Remove

Best Uses

  • Daytime
  • Going Out

Comments about It Cosmetics Tightline Full Lash Length Black Mascara Primer:

I love how my lashes look but it is hard to remove.

 
3.0

No curler needed again

By Jc

from Grand Rapids,mi

About Me Trendy Style

Verified Buyer

Pros

  • Applies Evenly
  • Can Get Close To Eye
  • Doesn't Clump
  • Lengthens

Cons

  • Dries Out Quickly

Best Uses

  • Anytime

Comments about It Cosmetics Tightline Full Lash Length Black Mascara Primer:

I always start with the bottom lashes you are able to get very close without getting any on your face with just one application I also use just the tip for the inner lashes and still makes the long. The brush grabs each lash and cover lightly but gives a full long look! No need for curler anymore! Only problem is this bottle does dry out fast:(

 
3.0

Not what I expected

By Minty

from Arizona

About Me Natural Style

Verified Buyer

Pros

  • Great Brush

Cons

    Best Uses

      Comments about It Cosmetics Tightline Full Lash Length Black Mascara Primer:

      Does not perform as advertised. Not sure if it is me, or the product.

       
      5.0

      Tightline gets every little lash!

      By Genevieve

      from West Chester, Pa

      About Me Classic Style

      Verified Buyer

      Pros

      • Applies Evenly
      • Darkens Blonde Or Red Las
      • Defines & Separates
      • Doesn't Clump
      • Great Brush
      • No Need For Eyeliner
      • Reaches every lash

      Cons

      • Doesn't add volume
      • May Work Best As Primer

      Best Uses

      • Anytime

      Comments about It Cosmetics Tightline Full Lash Length Black Mascara Primer:

      Tightline mascara's gimmick is that it not only reaches every lash, but that it lays down a black base at the lashline, making it so that eyeliner isn't necessary. This product actually does what they say it does! I think the miracle may be in their unique brush, which is so tiny the ridges are almost invisible. (I will be saving the brush!) My eyelashes are red, but long and curled so it's hard to find a mascara that will coat each last little lash without poking me in the eye or overdoing my look. This works. Great as a primer, too, since it doesn't give you lots of volume or length on its own.

       
      5.0

      Best mascara I've ever used

      By Kat

      from Boise, ID

      About Me Classic Style

      Verified Buyer

      Pros

      • Applies Evenly
      • Defines & Separates
      • Doesn't Clump
      • Great Brush
      • Lengthens

      Cons

        Best Uses

        • Anytime

        Comments about It Cosmetics Tightline Full Lash Length Black Mascara Primer:

        You could use as primer with a volume mascara for full heavy lashes (try their lash volume with fibers)

         
        5.0

        WOW!

        By mama

        from az

        About Me Natural Style

        Verified Reviewer

        Pros

        • Adds Volume
        • Applies Evenly
        • Defines & Separates
        • Doesn't Clump
        • Great Brush
        • Lengthens

        Cons

          Best Uses

          • Anytime

          Comments about It Cosmetics Tightline Full Lash Length Black Mascara Primer:

          I have sparse lashes. This made them look thicker, longer, and pretty. Just for everyday, it is fine alone. Love it!

           
          5.0

          Wow

          By Mary in Sebring

          from Sebring fl

          About Me Classic Style

          Verified Buyer

          Pros

            Cons

              Best Uses

                Comments about It Cosmetics Tightline Full Lash Length Black Mascara Primer:

                Love it

                 
                3.0

                Like the thin brush. Works well as a eye lash primer.

                By Snowflake

                from Castle Pines, CO

                About Me Natural Style

                Verified Buyer

                Pros

                • Applies Evenly
                • Doesn't Clump
                • Great Brush

                Cons

                  Best Uses

                  • Anytime

                  Comments about It Cosmetics Tightline Full Lash Length Black Mascara Primer:

                  It works well as an eye lash primer. Not sure that is what it was intended to do.

                   
                  4.0

                  Really Surprised

                  By Pep

                  from York, PA

                  About Me Classic Style

                  Verified Buyer

                  Pros

                  • Applies Evenly
                  • Defines & Separates
                  • Great Brush
                  • Lengthens

                  Cons

                  • Dries Out Quickly

                  Best Uses

                  • Anytime
                  • Daytime
                  • Going Out

                  Comments about It Cosmetics Tightline Full Lash Length Black Mascara Primer:

                  Love the tiny brush, super easy to apply even in layers. My lashes looked great.

                   
                  5.0

                  Like a liner

                  By Kristie

                  from Sacramento, ca

                  About Me Natural Style

                  Verified Reviewer

                  Pros

                    Cons

                      Best Uses

                        Comments about It Cosmetics Tightline Full Lash Length Black Mascara Primer:

                        I use this over a thickening primer (tarte) as a second later in order younger right up to my lash line. It's like a liner. Makes your lashes look further and thicker naturally. Wonderful! It's a now must have product for me.

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                        Q&A

                        Product Q&A

                        Do you have questions about this product?

                        Get answers from in-house experts.

                        8 Questions | 8 Answers
                        Displaying questions 1-8
                        • Q:

                          If it's not waterproof, is it water resistant? Thx!
                          Asked on 3/9/2015 by jill from United States

                          1 answer

                          • Brand Expert

                            A:

                            Hi!
                            Thank you for your question! This is water resistant and we also have a waterproof version of this product as well!
                            XOXO

                            Answered on 3/10/2015 by Brand Expert from IT Cosmetics
                        • Q:

                          Is his product "Opthamology Tested"?? I do not see any
                          statement to that effect on the product or packaging!
                          Asked on 2/2/2015 by Bonita Beauty

                          1 answer

                          • Brand Expert

                            A:

                            Hi!
                            thank you for your question!!! Our mascara is safe for eyes!!!
                            XOXO

                            Answered on 2/4/2015 by Brand Expert from IT Cosmetics
                        • Q:

                          What is the difference between this and the tightline mascara
                          Asked on 1/8/2015 by halloedangel from oregon

                          1 answer

                          • Brand Expert

                            A:

                            Hi!
                            Thank you for your question! They are the same thing! Tightline is a mascara and primer in one! You can use alone as a mascara or with another mascara over the top for a more dramatic look!
                            XOXO

                            Answered on 1/9/2015 by Brand Expert from IT Cosmetics
                        • Q:

                          You can hardly see my eyelashes now, will this make it look like I have some
                          Asked on 8/31/2014 by tootsy from Douglas, WY

                          1 answer

                          • Staff Expert

                            A:

                            Absolutely, Tightline coats your lashes at their actual root, so you coat black along your entire lash length (unlike most mascara brushes that are too large to get to the root, leaving the first 1/3 of your lash roots bare). This gives you ultimate length and volume. But the best part is, if you have sparse or missing lashes, the Tightline brush lays down black pigment along your entire lash line, filling in spare spots, giving you a full beautiful lash line and the look of an eyeliner!

                            Answered on 9/7/2014 by Staff Expert from ULTA.com
                        • Q:

                          Does this product curl the lashes?
                          Asked on 8/16/2014 by Jo from Mobile, AL

                          1 answer

                          • Staff Expert

                            A:

                            From IT Cosmetics:

                            "Hi!! Thank you for your question and for being an IT Girl!!! We are more than happy to help you with this today!!! The Tightline Mascara Primer does not so much as curl your lashes but helps if you have sparse or missing lashes! The Tightline brush lays down black pigment along your entire lash line, filling in spare spots, giving you a full beautiful lash line and the look of an eyeliner! This creates instant definition without taking up extra eye lid space. The skinny wand also allows the conditioning serum to infuse a blend of lash-enhancing ingredients!! Hope this helps!! XOXO"

                            Answered on 8/19/2014 by Staff Expert from ULTA.com
                        • Q:

                          Is it waterproof?

                          Thanks!
                          Asked on 4/25/2014 by Curious

                          1 answer

                          • Staff Expert

                            A:

                            No, this product is not waterproof.

                            Answered on 4/25/2014 by Staff Expert from ULTA.com
                        • Q:

                          I'm a redhead does it come in brown?
                          Asked on 4/20/2014 by nance from Lebanon Il.

                          1 answer

                          • Staff Expert

                            A:

                            This product is currently available in one shade only: Black.

                            Answered on 4/21/2014 by Staff Expert from ULTA.com
                        • Q:

                          After reading some reviews it appears this product is difficult to remove. How can it be removed easily?

                          Thank
                          Asked on 2/27/2014 by Joid from Rockland, MA

                          1 answer

                          • Staff Expert

                            A:

                            Our recommendation is to use a makeup remover designed to take off waterproof makeup, such as Almay Longwear & Waterproof Eye Makeup Remover Pads (Item #: 2261099). Many users wash their faces with their choice of face wash and the Tightline comes off easily!

                            Answered on 2/28/2014 by Staff Expert from ULTA.com
                        Displaying questions 1-8

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