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It CosmeticsTightline Full Lash Length Black Mascara Primer
It Cosmetics

Tightline Full Lash Length Black Mascara Primer

Item #: 2264027

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Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
It CosmeticsTightline Full Lash Length Black Mascara Primer
 
4.2

(based on 183 reviews)

81%

of respondents would recommend this to a friend.

Pros

  • Defines & separates (127)
  • Doesn't clump (117)
  • Applies evenly (116)
  • Great brush (114)
  • Lengthens (94)

Cons

  • Flakes (18)
  • Dries out quickly (17)
  • Difficult to remove (13)
  • Sticky texture (8)
  • Smudges or runs (6)

Best Uses

  • Anytime (135)
  • Daytime (45)
  • Going out (43)
    • Reviewer Profile:
    • Classic style (82), Natural style (67), Trendy style (19)

Reviewed by 183 customers

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Displaying reviews 1-10

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5.0

love this product

By Dilly

from Covington, La

About Me Classic Style

Verified Buyer

Pros

  • Adds Volume
  • Applies Evenly
  • Defines & Separates
  • Doesn't Clump
  • Gives You A Line At Base
  • Great Brush
  • Lengthens

Cons

  • No Cons

Best Uses

  • Anytime
  • Daytime
  • Going Out

Comments about It Cosmetics Tightline Full Lash Length Black Mascara Primer:

Fast easy to apply, never flakes, Gives you line at base of lashes. Love it.

 
5.0

SO clever and easy

By Shayni

from AZ

Verified Reviewer

Pros

  • Adds Volume
  • Applies Evenly
  • Defines & Separates
  • Doesn't Clump
  • Great Brush
  • Lengthens

Cons

    Best Uses

    • Anytime

    Comments about It Cosmetics Tightline Full Lash Length Black Mascara Primer:

    I love this mascara. I don't use it as a primer but as my mascara. It does everything I want mascara to do, but it truly does NOT look like makeup! Even though I try for a "no makeup" look I'm not about to walk across the street without "enhancing" my natural-ness (which is definitely not all "natural" is cracked up to be). I use tight-liner under my top lashes, but just this mascara gives a two-in-one tight-line + eyelashes! This brush and formula make it so easy to do the little details that cause makeup to be "invisible", I save the brushes from my used tubes and use them with wet-dry eye shadows and gel liners. For a date night "false eyelash" look, this mascara is a superb primer for thickening mascara. IT makes makeup so easy.

     
    5.0

    amazing PRIMER!

    By vanillapassion2121

    from greeley,co

    Comments about It Cosmetics Tightline Full Lash Length Black Mascara Primer:

    first of all this is a primer a PRIMER not a mascara that being said i have never used anything from it cosmetics before. this product is amazing i got the tightline effect instantly and i used my reg mascara over it . it didn't flake or smudge and didn't come off til i took out off. it made a real differece yes it's pricy but that what you get when you buy prestige makeup its more expenive but worth it i will be buying this product more

     
    5.0

    I would buy this product again and again

    By Lisa

    from Shreveport, La

    About Me Classic Style

    Verified Buyer

    Pros

    • Adds Volume
    • Applies Evenly
    • Defines & Separates
    • Doesn't Clump
    • Lengthens

    Cons

    • None

    Best Uses

    • Anytime

    Comments about It Cosmetics Tightline Full Lash Length Black Mascara Primer:

    I use Tightline everyday perfect for anytime use.

     
    5.0

    Don't go for any other mascara!

    By MelMcC

    from Harrisburg, PA

    About Me Trendy Style

    Pros

    • Adds Volume
    • Applies Evenly
    • Defines & Separates
    • Doesn't Clump
    • Great Brush
    • Lengthens

    Cons

      Best Uses

      • Anytime

      Comments about It Cosmetics Tightline Full Lash Length Black Mascara Primer:

      I will never buy another mascara after using this! I fought clumps with the larger brushes and just didnt get the length but all changed when I brought this baby home! The waterproof stays all day and no clumps or black spots from flaking like others! Seriously.. go buy this!

       
      5.0

      Great Primer

      By Sunshine

      from Cobbtown, Ga

      About Me Trendy Style

      Verified Buyer

      Pros

      • Adds Volume
      • Applies Evenly
      • Defines & Separates
      • Doesn't Clump
      • Lengthens

      Cons

        Best Uses

        • Anytime

        Comments about It Cosmetics Tightline Full Lash Length Black Mascara Primer:

        This is the best Primer I have ever used. Its cost a little more but you can buy the ulta mascara to use with it and it works GREAT! I'm hooked!!!

         
        4.0

        It is a good product but...

        By AZ

        from Illinois

        About Me Natural Style

        Verified Reviewer

        Pros

        • Applies Evenly
        • Defines & Separates
        • Great Brush

        Cons

          Best Uses

          • Anytime

          Comments about It Cosmetics Tightline Full Lash Length Black Mascara Primer:

          I really like the brush as it separates and lengthens the lashes without clumping them. I have not seen the tightlining "effect" but I blame it on my lack of practice applying make up by myself. On the other hand, I have seen similar results with other brand name -but cheaper- products. I would recommend it if you are willing to spend this much money on a good product that comes in a very small container.

           
          3.0

          just okay

          By rt

          from Phoenix

          Comments about It Cosmetics Tightline Full Lash Length Black Mascara Primer:

          I got this because I was intrigued by the wand. Yes, it does what it says and gets tightly in to your lash line BUT it is not worth the money. You can get the Maybelline Lower Lash mascara for a 1/4 of the price and it works JUST as well.

           
          5.0

          Always go back to this primer

          By Peetie

          from Pennsylvania

          About Me Natural Style

          Verified Buyer

          Pros

          • Applies Evenly
          • Defines & Separates
          • Doesn't Clump
          • Great Brush
          • Lengthens

          Cons

            Best Uses

            • Anytime

            Comments about It Cosmetics Tightline Full Lash Length Black Mascara Primer:

            My lashes are sparse and trying to find the right mascara is a nightmare. But using It primer has helped my lashes. They look longer and applying mascara over the primer is perfect . Love It

             
            1.0

            Product flaked

            By DAD

            from Lansing, Mi

            About Me Natural Style

            Verified Buyer

            Pros

            • Adds Volume
            • Applies Evenly
            • Defines & Separates
            • Doesn't Clump
            • Great Brush

            Cons

            • Flakes

            Best Uses

            • Anytime

            Comments about It Cosmetics Tightline Full Lash Length Black Mascara Primer:

            Returned product because it flaked with in hours of application.

            Displaying reviews 1-10

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            Q&A

            Product Q&A

            Do you have questions about this product?

            Get answers from in-house experts.

            8 Questions | 8 Answers
            Displaying questions 1-8
            • Q:

              If it's not waterproof, is it water resistant? Thx!
              Asked on 3/9/2015 by jill from United States

              1 answer

              • Brand Expert

                A:

                Hi!
                Thank you for your question! This is water resistant and we also have a waterproof version of this product as well!
                XOXO

                Answered on 3/10/2015 by Brand Expert from IT Cosmetics
            • Q:

              Is his product "Opthamology Tested"?? I do not see any
              statement to that effect on the product or packaging!
              Asked on 2/2/2015 by Bonita Beauty

              1 answer

              • Brand Expert

                A:

                Hi!
                thank you for your question!!! Our mascara is safe for eyes!!!
                XOXO

                Answered on 2/4/2015 by Brand Expert from IT Cosmetics
            • Q:

              What is the difference between this and the tightline mascara
              Asked on 1/8/2015 by halloedangel from oregon

              1 answer

              • Brand Expert

                A:

                Hi!
                Thank you for your question! They are the same thing! Tightline is a mascara and primer in one! You can use alone as a mascara or with another mascara over the top for a more dramatic look!
                XOXO

                Answered on 1/9/2015 by Brand Expert from IT Cosmetics
            • Q:

              You can hardly see my eyelashes now, will this make it look like I have some
              Asked on 8/31/2014 by tootsy from Douglas, WY

              1 answer

              • Staff Reviewer

                A:

                Absolutely, Tightline coats your lashes at their actual root, so you coat black along your entire lash length (unlike most mascara brushes that are too large to get to the root, leaving the first 1/3 of your lash roots bare). This gives you ultimate length and volume. But the best part is, if you have sparse or missing lashes, the Tightline brush lays down black pigment along your entire lash line, filling in spare spots, giving you a full beautiful lash line and the look of an eyeliner!

                Answered on 9/7/2014 by Staff Expert from ULTA.com
            • Q:

              Does this product curl the lashes?
              Asked on 8/16/2014 by Jo from Mobile, AL

              1 answer

              • Staff Reviewer

                A:

                From IT Cosmetics:

                "Hi!! Thank you for your question and for being an IT Girl!!! We are more than happy to help you with this today!!! The Tightline Mascara Primer does not so much as curl your lashes but helps if you have sparse or missing lashes! The Tightline brush lays down black pigment along your entire lash line, filling in spare spots, giving you a full beautiful lash line and the look of an eyeliner! This creates instant definition without taking up extra eye lid space. The skinny wand also allows the conditioning serum to infuse a blend of lash-enhancing ingredients!! Hope this helps!! XOXO"

                Answered on 8/19/2014 by Staff Expert from ULTA.com
            • Q:

              Is it waterproof?

              Thanks!
              Asked on 4/25/2014 by Curious

              1 answer

              • Staff Reviewer

                A:

                No, this product is not waterproof.

                Answered on 4/25/2014 by Staff Expert from ULTA.com
            • Q:

              I'm a redhead does it come in brown?
              Asked on 4/20/2014 by nance from Lebanon Il.

              1 answer

              • Staff Reviewer

                A:

                This product is currently available in one shade only: Black.

                Answered on 4/21/2014 by Staff Expert from ULTA.com
            • Q:

              After reading some reviews it appears this product is difficult to remove. How can it be removed easily?

              Thank
              Asked on 2/27/2014 by Joid from Rockland, MA

              1 answer

              • Staff Reviewer

                A:

                Our recommendation is to use a makeup remover designed to take off waterproof makeup, such as Almay Longwear & Waterproof Eye Makeup Remover Pads (Item #: 2261099). Many users wash their faces with their choice of face wash and the Tightline comes off easily!

                Answered on 2/28/2014 by Staff Expert from ULTA.com
            Displaying questions 1-8

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