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It CosmeticsTightline Full Lash Length Black Mascara Primer
It Cosmetics

Tightline Full Lash Length Black Mascara Primer

Item #: 2264027

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Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
It CosmeticsTightline Full Lash Length Black Mascara Primer
 
4.2

(based on 219 reviews)

83%

of respondents would recommend this to a friend.

Pros

  • Defines & separates (151)
  • Applies evenly (139)
  • Doesn't clump (139)
  • Great brush (138)
  • Lengthens (109)

Cons

  • Flakes (19)
  • Dries out quickly (17)
  • Difficult to remove (15)
  • Sticky texture (8)
  • Smudges or runs (6)

Best Uses

  • Anytime (161)
  • Daytime (57)
  • Going out (52)
    • Reviewer Profile:
    • Classic style (101), Natural style (78), Trendy style (23)

Reviewed by 219 customers

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Displaying reviews 1-10

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5.0

Great product!

By V

from Toledo, OH

About Me Natural Style

Verified Buyer

Pros

  • Adds Volume
  • Applies Evenly
  • Defines & Separates
  • Doesn't Clump
  • Great Brush
  • Lengthens

Cons

  • No Cons

Best Uses

  • Anytime

Comments about It Cosmetics Tightline Full Lash Length Black Mascara Primer:

This mascara is easy to apply, nourishs the lashes, and looks amazing. No clumping, not too thick, goes on evenly. It looks very natural. This is the only mascara I will use!

(1 of 1 customers found this review helpful)

 
5.0

So unique

By ckell

from Centerville, Oh

About Me Natural Style

Verified Buyer

Pros

  • Applies Evenly
  • Defines & Separates
  • Doesn't Clump

Cons

    Best Uses

    • Anytime

    Comments about It Cosmetics Tightline Full Lash Length Black Mascara Primer:

    I'm getting older and my eyelashes are going white. This is the first time you can't see the white at the base. I don't use this as a primer. I use it as my mascara. It goes on quickly, doesn't get on my skin and really separates each lash. I really love it.

     
    1.0

    DONT BUY

    By liv

    from California

    Comments about It Cosmetics Tightline Full Lash Length Black Mascara Primer:

    Bought this because it was suppose to be a primer and eyeliner in one and was neither. Was very flakey and did nothing for my lashes. Don't waste your money

     
    4.0

    Tight line Full Lash Mascara Primer

    By Judy J.

    from Apple Valley, CA

    About Me Classic Style

    Verified Buyer

    Pros

    • Applies Evenly
    • Defines & Separates
    • Doesn't Clump
    • Easy to use
    • Gets Right To The Root
    • Great Brush
    • Lengthens
    • Nice Tiny Wand

    Cons

    • I Wish It Was A Larger

    Best Uses

    • Anytime
    • Daytime
    • Every Day Under Mascara
    • Going Out

    Comments about It Cosmetics Tightline Full Lash Length Black Mascara Primer:

    I use it every day either alone or under my mascara! LOVE it!

     
    3.0

    So-So

    By Deelight

    from Exeter NH

    About Me Classic Style

    Verified Buyer

    Pros

      Cons

        Best Uses

          Comments about It Cosmetics Tightline Full Lash Length Black Mascara Primer:

          Not bad but not a magic wand

           
          1.0

          Flakes

          By L Barnes

          from Buffalo, NY

          Verified Buyer

          Comments about It Cosmetics Tightline Full Lash Length Black Mascara Primer:

          Love the way my lashes look after I apply. But flakes all day long. Very disappointed in quality of mascara but love the brush.

           
          5.0

          Looks like precise eye liner

          By cmcurry

          from Mpls,Mn

          About Me Classic Style

          Verified Buyer

          Pros

          • Applies Evenly
          • Defines & Separates
          • Great Brush

          Cons

            Best Uses

            • Anytime
            • Daytime
            • Going Out

            Comments about It Cosmetics Tightline Full Lash Length Black Mascara Primer:

            Im not sure of the "primer" effect but I LOVE the tightline effect!!! It looks like precise, thin black eyeliner which helps to define the eyes. I am more of a bright lip kind of gal so this helps give my eyes a little omhp.

             
            4.0

            Great for my bottom lashes.

            By Kitt

            from Raleigh, NC

            About Me Classic Style

            Verified Buyer

            Pros

            • Defines & Separates
            • Great Brush
            • Lengthens

            Cons

              Best Uses

                Comments about It Cosmetics Tightline Full Lash Length Black Mascara Primer:

                I use this for my bottom ashes which are sparse. the brush is a little too small for my top lashes.

                 
                5.0

                wonderful

                By Jill Kitty

                from Nottingham,MD

                About Me Classic Style

                Verified Buyer

                Pros

                • Adds Volume
                • Applies Evenly
                • Lengthens

                Cons

                  Best Uses

                  • Anytime

                  Comments about It Cosmetics Tightline Full Lash Length Black Mascara Primer:

                  My daughter told me I would love this line of make-up and she was right. I love "IT"

                   
                  4.0

                  Really Finds Your Thin Lashes

                  By Deb

                  from Maryland

                  About Me Classic Style

                  Verified Buyer

                  Pros

                  • Defines & Separates
                  • Doesn't Clump
                  • Great Brush
                  • Lengthens

                  Cons

                    Best Uses

                    • Anytime

                    Comments about It Cosmetics Tightline Full Lash Length Black Mascara Primer:

                    This mascara separated and lengthened my lashes which had thinned out from chemo and radiation treatments. The only thing it didn't do was give my lashes volume but I use another mascara to do that job. Love the brush!

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                    Q&A

                    Product Q&A

                    Do you have questions about this product?

                    Get answers from in-house experts.

                    8 Questions | 8 Answers
                    Displaying questions 1-8
                    • Q:

                      If it's not waterproof, is it water resistant? Thx!
                      Asked on 3/9/2015 by jill from United States

                      1 answer

                      • Brand Expert

                        A:

                        Hi!
                        Thank you for your question! This is water resistant and we also have a waterproof version of this product as well!
                        XOXO

                        Answered on 3/10/2015 by Brand Expert from IT Cosmetics
                    • Q:

                      Is his product "Opthamology Tested"?? I do not see any
                      statement to that effect on the product or packaging!
                      Asked on 2/2/2015 by Bonita Beauty

                      1 answer

                      • Brand Expert

                        A:

                        Hi!
                        thank you for your question!!! Our mascara is safe for eyes!!!
                        XOXO

                        Answered on 2/4/2015 by Brand Expert from IT Cosmetics
                    • Q:

                      What is the difference between this and the tightline mascara
                      Asked on 1/8/2015 by halloedangel from oregon

                      1 answer

                      • Brand Expert

                        A:

                        Hi!
                        Thank you for your question! They are the same thing! Tightline is a mascara and primer in one! You can use alone as a mascara or with another mascara over the top for a more dramatic look!
                        XOXO

                        Answered on 1/9/2015 by Brand Expert from IT Cosmetics
                    • Q:

                      You can hardly see my eyelashes now, will this make it look like I have some
                      Asked on 8/31/2014 by tootsy from Douglas, WY

                      1 answer

                      • Staff Reviewer

                        A:

                        Absolutely, Tightline coats your lashes at their actual root, so you coat black along your entire lash length (unlike most mascara brushes that are too large to get to the root, leaving the first 1/3 of your lash roots bare). This gives you ultimate length and volume. But the best part is, if you have sparse or missing lashes, the Tightline brush lays down black pigment along your entire lash line, filling in spare spots, giving you a full beautiful lash line and the look of an eyeliner!

                        Answered on 9/7/2014 by Staff Expert from ULTA.com
                    • Q:

                      Does this product curl the lashes?
                      Asked on 8/16/2014 by Jo from Mobile, AL

                      1 answer

                      • Staff Reviewer

                        A:

                        From IT Cosmetics:

                        "Hi!! Thank you for your question and for being an IT Girl!!! We are more than happy to help you with this today!!! The Tightline Mascara Primer does not so much as curl your lashes but helps if you have sparse or missing lashes! The Tightline brush lays down black pigment along your entire lash line, filling in spare spots, giving you a full beautiful lash line and the look of an eyeliner! This creates instant definition without taking up extra eye lid space. The skinny wand also allows the conditioning serum to infuse a blend of lash-enhancing ingredients!! Hope this helps!! XOXO"

                        Answered on 8/19/2014 by Staff Expert from ULTA.com
                    • Q:

                      Is it waterproof?

                      Thanks!
                      Asked on 4/25/2014 by Curious

                      1 answer

                      • Staff Reviewer

                        A:

                        No, this product is not waterproof.

                        Answered on 4/25/2014 by Staff Expert from ULTA.com
                    • Q:

                      I'm a redhead does it come in brown?
                      Asked on 4/20/2014 by nance from Lebanon Il.

                      1 answer

                      • Staff Reviewer

                        A:

                        This product is currently available in one shade only: Black.

                        Answered on 4/21/2014 by Staff Expert from ULTA.com
                    • Q:

                      After reading some reviews it appears this product is difficult to remove. How can it be removed easily?

                      Thank
                      Asked on 2/27/2014 by Joid from Rockland, MA

                      1 answer

                      • Staff Reviewer

                        A:

                        Our recommendation is to use a makeup remover designed to take off waterproof makeup, such as Almay Longwear & Waterproof Eye Makeup Remover Pads (Item #: 2261099). Many users wash their faces with their choice of face wash and the Tightline comes off easily!

                        Answered on 2/28/2014 by Staff Expert from ULTA.com
                    Displaying questions 1-8

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