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It CosmeticsTightline Full Lash Length Black Mascara Primer
It Cosmetics

Tightline Full Lash Length Black Mascara Primer

Item #: 2264027

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Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
It CosmeticsTightline Full Lash Length Black Mascara Primer
 
4.0

(based on 77 reviews)

77%

of respondents would recommend this to a friend.

Pros

  • Defines & separates (58)
  • Great brush (49)
  • Applies evenly (48)
  • Doesn't clump (48)
  • Lengthens (40)

Cons

  • Difficult to remove (10)
  • Dries out quickly (10)
  • Flakes (9)
  • Smudges or runs (3)
  • Sticky texture (3)

Best Uses

  • Anytime (56)
  • Daytime (23)
  • Going out (21)
    • Reviewer Profile:
    • Classic style (35), Natural style (23), Trendy style (13)

Reviewed by 77 customers

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Displaying reviews 1-10

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4.0

I like this product

By Doglover

from Ft Worth Texas

About Me Natural Style

Verified Buyer

Pros

  • Applies Evenly
  • Defines & Separates
  • Great Brush

Cons

  • Dries Out Quickly
  • There Should Be More In T

Best Uses

  • Anytime

Comments about It Cosmetics Tightline Full Lash Length Black Mascara Primer:

I love the brush because my lashes are soooo short and stubby. However, it seems like there's not enough product in the tube.

 
5.0

Won't be without it!

By Dawn

from Mi

About Me Trendy Style

Pros

  • Applies Evenly
  • Defines & Separates
  • Doesn't Clump
  • Great Brush
  • Lengthens

Cons

    Best Uses

    • Anytime

    Comments about It Cosmetics Tightline Full Lash Length Black Mascara Primer:

    Bought this with the mascara. I was completely shocked because this product is a tinted primer. Also for a tightline but I haven't tried that yet. I have very dark hair and very grey hair. Therefore it is hard to get every single lash with regular mascara. This not only did the job , but it made my eyelashes grow! I had not expected this at all! I use this then a mascara of my choice, and people have commented on my eyelashes. I can tell you this has never been the case. Next I will try the water proof version when I'm out of this. P.s. Anyone and everyone should try the IT cosmetics CC cream. Wonderful product for any skin type. Way to go IT!

     
    4.0

    Love it as a base

    By Kelsey B

    from Winchester, VA

    About Me Trendy Style

    Pros

    • Applies Evenly
    • Defines & Separates
    • Doesn't Clump
    • Great Brush
    • Lengthens

    Cons

    • Doesn't thicken
    • Doesn't Volumize

    Best Uses

    • Anytime
    • Daytime
    • Going Out

    Comments about It Cosmetics Tightline Full Lash Length Black Mascara Primer:

    This mascara is great as a base!! It defines and lengthens my lashes and prepares them for volumizing mascara. It does not budge!!! It lasts all day (even after sweating at the gym) and doesn't smudge, flake, or come off under my eyes.

     
    2.0

    Love the concept, hate the product

    By 4evansache

    from Southern California

    Verified Buyer

    Pros

      Cons

      • Flakes

      Best Uses

        Comments about It Cosmetics Tightline Full Lash Length Black Mascara Primer:

        As I am older my lashes have thinned out and I love the idea of a super fine mascara brush to delicately coat each and every lash and this brush was ideal for that. However, the product was horrid and would just flake terribly. After only a few minutes I would be walking around with little flakes of black mascara on my cheeks. Not a good look.

         
        3.0

        Just OK

        By Donna P

        from Cincinnati

        About Me Classic Style

        Verified Buyer

        Pros

        • Adds Volume
        • Applies Evenly
        • Defines & Separates

        Cons

          Best Uses

          • Going Out

          Comments about It Cosmetics Tightline Full Lash Length Black Mascara Primer:

          It helps some and the skinny brush does let you get to the roots of lashes more easily. It doesn't add much volume, though, and once regular mascara goes on top of it I really can't see that the primer helped. Probably won't buy it again.

           
          5.0

          Love it , now I can see my lashes

          By Darlene

          from ny

          About Me Classic Style

          Verified Buyer

          Pros

          • Adds Volume
          • Defines & Separates
          • Doesn't Clump
          • Lengthens

          Cons

            Best Uses

            • Anytime

            Comments about It Cosmetics Tightline Full Lash Length Black Mascara Primer:

            Easy and fast to apply, lashes look long and lush, love it

             
            4.0

            Easy to use

            By janH

            from California

            About Me Natural Style

            Verified Buyer

            Pros

            • Defines & Separates
            • Doesn't Clump
            • Great Brush

            Cons

            • Dries Out Quickly

            Best Uses

            • Daytime

            Comments about It Cosmetics Tightline Full Lash Length Black Mascara Primer:

            This is a great mascara. The brush is very small and easy to use. I like how close I can get into my waterline

             
            5.0

            Don't wait--you'll LOVE it

            By Linda the Lazy Hair Gal

            from Virginia

            About Me Natural Style

            Pros

            • Defines & Separates
            • Doesn't Clump
            • Lengthens

            Cons

              Best Uses

              • Anytime
              • Daytime
              • Going Out

              Comments about It Cosmetics Tightline Full Lash Length Black Mascara Primer:

              I know this is technically only a "primer" but it is so awesome that I usually wear it alone. I have long-ish lashes that are very light in color (and I'm not even a blonde). This is exactly what I needed to add color to them without making it look like I have tons of mascara caked on. Honestly, after one coat, you wouldn't even know I'm wearing mascara--you'd just think I have naturally long dark lashes. To boost the impact, you can then apply another mascara over it, or even apply multiple coats of this product. But on days when you want to go "au naturale" with only the minimum of makeup, this is absolutely perfect at one coat. It is not difficult to remove like so many modern mascaras and primers either.

              Bottom line: I absolutely love it, and it is totally worth the price.

               
              5.0

              Best Ever!

              By Doreen

              from Sayreville, NJ

              About Me Natural Style

              Verified Buyer

              Pros

              • Adds Volume
              • Applies Evenly
              • Defines & Separates
              • Doesn't Clump
              • Great Brush
              • Lengthens

              Cons

                Best Uses

                • Anytime

                Comments about It Cosmetics Tightline Full Lash Length Black Mascara Primer:

                I have short eyelashes and was never able to get all of them coated with mascara. With the skinny brush I found lashes I never knew I had. Two coats and I'm good to go. Please don't ever stop making this product. I have no complaints-it's great! :)

                 
                3.0

                average, not worth the money

                By sp

                from Brandon FL

                Verified Buyer

                Pros

                • Defines & Separates
                • Doesn't Clump

                Cons

                • Dries Out Quickly

                Best Uses

                  Comments about It Cosmetics Tightline Full Lash Length Black Mascara Primer:

                  not worth the money, definitely separates well but other mascaras are far better and just use your eyeliner to have much better effect. It dries out super fast too.

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                  Q&A

                  Product Q&A

                  Do you have questions about this product?

                  Get answers from in-house experts.

                  3 Questions | 3 Answers
                  Displaying questions 1-3
                  • Q:

                    Is it waterproof?

                    Thanks!
                    Asked on 4/25/2014 by Curious

                    1 answer

                    • Staff Reviewer

                      A:

                      No, this product is not waterproof.

                      Answered on 4/25/2014 by Staff Expert from ULTA.com
                  • Q:

                    I'm a redhead does it come in brown?
                    Asked on 4/20/2014 by nance from Lebanon Il.

                    1 answer

                    • Staff Reviewer

                      A:

                      This product is currently available in one shade only: Black.

                      Answered on 4/21/2014 by Staff Expert from ULTA.com
                  • Q:

                    After reading some reviews it appears this product is difficult to remove. How can it be removed easily?

                    Thank
                    Asked on 2/27/2014 by Joid from Rockland, MA

                    1 answer

                    • Staff Reviewer

                      A:

                      Our recommendation is to use a makeup remover designed to take off waterproof makeup, such as Almay Longwear & Waterproof Eye Makeup Remover Pads (Item #: 2261099). Many users wash their faces with their choice of face wash and the Tightline comes off easily!

                      Answered on 2/28/2014 by Staff Expert from ULTA.com
                  Displaying questions 1-3

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