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It CosmeticsTightline Full Lash Length Black Mascara Primer
It Cosmetics

Tightline Full Lash Length Black Mascara Primer

Item #: 2264027

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Product Reviews

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by PowerReviews
It CosmeticsTightline Full Lash Length Black Mascara Primer
 
4.2

(based on 120 reviews)

81%

of respondents would recommend this to a friend.

Pros

  • Defines & separates (89)
  • Applies evenly (80)
  • Doesn't clump (79)
  • Great brush (77)
  • Lengthens (63)

Cons

  • Flakes (13)
  • Difficult to remove (12)
  • Dries out quickly (10)
  • Sticky texture (5)
  • Smudges or runs (4)

Best Uses

  • Anytime (94)
  • Daytime (37)
  • Going out (34)
    • Reviewer Profile:
    • Classic style (50), Natural style (45), Trendy style (16)

Reviewed by 120 customers

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Displaying reviews 1-10

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5.0

Makes a noticeable difference

By Blueeyebecca

from N.J.

About Me Trendy Style

Pros

  • Adds Volume
  • Applies Evenly
  • Defines & Separates
  • Doesn't Clump
  • Easy to use
  • Great Brush
  • Lengthens
  • Separates Beautifully
  • Visible Difference

Cons

    Best Uses

    • Anytime
    • Daytime
    • Going Out

    Comments about It Cosmetics Tightline Full Lash Length Black Mascara Primer:

    Makes a noticeable difference in separation definition and length. Holds a curl amazingly well. Love especially with my Mally mascara.

     
    3.0

    Okay, but not worth the money.

    By Reggi

    from SC

    About Me Natural Style

    Verified Buyer

    Pros

    • Great Brush
    • Tiny Narrow Brush

    Cons

    • Not much difference

    Best Uses

    • Anytime

    Comments about It Cosmetics Tightline Full Lash Length Black Mascara Primer:

    I really, really like the skinny, tiny, little brush. It does allow you to get really close to the lash line. However, I can't say that it really looks like a liner as is advertised. Also, my biggest gripe is that it's not worth the money.

     
    5.0

    It Cosmetics Tightline Full Lash Primer.

    By Cathie S

    from Culver City, CA

    About Me Classic Style

    Verified Buyer

    Pros

    • Adds Volume
    • Applies Evenly
    • Defines & Separates
    • Doesn't Clump
    • Great Brush
    • Lengthens

    Cons

      Best Uses

      • Anytime
      • Daytime
      • Going Out

      Comments about It Cosmetics Tightline Full Lash Length Black Mascara Primer:

      This product is good both as a primer, but also you could wear it alone. It does what it says it is going to and adds a lot to you eyelashes.

       
      5.0

      Great for fine lashes!

      By Kathy the Grandma

      from Niles, Mi

      About Me Natural Style

      Verified Buyer

      Pros

      • Adds Volume
      • Applies Evenly
      • Defines & Separates
      • Great Brush

      Cons

      • A little clumpy

      Best Uses

      • Anytime
      • Daytime
      • Going Out

      Comments about It Cosmetics Tightline Full Lash Length Black Mascara Primer:

      First liner that doesn't cause problems with my hard contacts!

       
      4.0

      Two in one, eye liner and mascara.

      By Kitty

      from Spring Hill, FL

      About Me Natural Style

      Verified Buyer

      Pros

      • Defines & Separates

      Cons

        Best Uses

        • Anytime

        Comments about It Cosmetics Tightline Full Lash Length Black Mascara Primer:

        On my upper and lower lashes.

         
        5.0

        Love this!

        By Kelly

        from Stillwater, OK

        About Me Natural Style

        Pros

        • Applies Evenly
        • Doesn't Clump
        • Great Brush

        Cons

          Best Uses

          • Anytime
          • Daytime
          • Going Out

          Comments about It Cosmetics Tightline Full Lash Length Black Mascara Primer:

          My mom got some IT cosmetics from "a TV station that sells stuff" and gave me the primer. I love it! I tend to go "natural" with my look, so the lightness of the primer darkens my lashes just enough without them looking like I have on mascara. Love the thin brush. So glad to have found it at Ulta, as I didn't want to join "TV station that sells stuff" just for mascara. I have no problems with flaking, dryness, or removal. Its a great product, and I am so happy I can order it from Ulta.

           
          5.0

          Finds every lash

          By Vic

          from Baltimore, MD

          About Me Natural Style

          Verified Buyer

          Pros

          • Adds Volume
          • Applies Evenly
          • Defines & Separates
          • Doesn't Clump
          • Great Brush
          • Lengthens

          Cons

          • Flakes

          Best Uses

          • Anytime

          Comments about It Cosmetics Tightline Full Lash Length Black Mascara Primer:

          Love the very thin brush as it allows you to get every lash. Flakes a little if you rub your eye, but otherwise great.

           
          4.0

          Great product but tiny amount

          By angemariew

          from Kansas City, MO

          Comments about It Cosmetics Tightline Full Lash Length Black Mascara Primer:

          I love the formula and the wand very much. Hate the tiny amount of product. It works as an eyeliner, mascara primer and mascara as it advertises but the quantity of the product is about the same as liquid eyeliner. If you use it as an eyeliner and mascara primer on the daily, be prepared to replace it every couple of weeks. In order for me to purchase this product again, it will have to be cheaper or offer enough product to get me through a month.

           
          5.0

          Just what I have been searching for!!!

          By Dodger

          from Madison, Wi.

          About Me Natural Style

          Verified Buyer

          Pros

          • Applies Evenly
          • Defines & Separates
          • Doesn't Clump
          • Great Brush
          • Lengthens

          Cons

            Best Uses

            • Anytime
            • Daytime
            • Going Out

            Comments about It Cosmetics Tightline Full Lash Length Black Mascara Primer:

            I have been looking for a good mascara with this little skinny brush!! I had this kind of brush years ago and it is great at separating and lengthening lashes!! You don't end up with product on your upper lid like when you use a fat brush. I have good luck with it not flaking as long as I don't touch my lashes during the day, like an itch near the eye. Plus I can wash it off at night when washing my face. This one isn't waterproof. Then after they dry, you can apply a mascara to add fullness, if you want to. I think it is a great natural, day time look by itself.

             
            5.0

            my favorite product in my regiment.

            By morning has risen

            from Shrewsbury, MA

            About Me Classic Style

            Verified Buyer

            Pros

            • Defines & Separates
            • Doesn't Clump
            • Finds Every Eye Lash
            • If 5 Are Out I Buy All 5
            • I Tell Everyone About It

            Cons

            • Adds Tons Of Volume

            Best Uses

            • Anytime
            • Can Be Used Alone

            Comments about It Cosmetics Tightline Full Lash Length Black Mascara Primer:

            This primer/mascara is the best. It will cover even the tiniest of lashes. The unique brush is the magic here. Love it and bought 2 just yesterday…!

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            Q&A

            Product Q&A

            Do you have questions about this product?

            Get answers from in-house experts.

            5 Questions | 5 Answers
            Displaying questions 1-5
            • Q:

              You can hardly see my eyelashes now, will this make it look like I have some
              Asked on 8/31/2014 by tootsy from Douglas, WY

              1 answer

              • Staff Reviewer

                A:

                Absolutely, Tightline coats your lashes at their actual root, so you coat black along your entire lash length (unlike most mascara brushes that are too large to get to the root, leaving the first 1/3 of your lash roots bare). This gives you ultimate length and volume. But the best part is, if you have sparse or missing lashes, the Tightline brush lays down black pigment along your entire lash line, filling in spare spots, giving you a full beautiful lash line and the look of an eyeliner!

                Answered on 9/7/2014 by Staff Expert from ULTA.com
            • Q:

              Does this product curl the lashes?
              Asked on 8/16/2014 by Jo from Mobile, AL

              1 answer

              • Staff Reviewer

                A:

                From IT Cosmetics:

                "Hi!! Thank you for your question and for being an IT Girl!!! We are more than happy to help you with this today!!! The Tightline Mascara Primer does not so much as curl your lashes but helps if you have sparse or missing lashes! The Tightline brush lays down black pigment along your entire lash line, filling in spare spots, giving you a full beautiful lash line and the look of an eyeliner! This creates instant definition without taking up extra eye lid space. The skinny wand also allows the conditioning serum to infuse a blend of lash-enhancing ingredients!! Hope this helps!! XOXO"

                Answered on 8/19/2014 by Staff Expert from ULTA.com
            • Q:

              Is it waterproof?

              Thanks!
              Asked on 4/25/2014 by Curious

              1 answer

              • Staff Reviewer

                A:

                No, this product is not waterproof.

                Answered on 4/25/2014 by Staff Expert from ULTA.com
            • Q:

              I'm a redhead does it come in brown?
              Asked on 4/20/2014 by nance from Lebanon Il.

              1 answer

              • Staff Reviewer

                A:

                This product is currently available in one shade only: Black.

                Answered on 4/21/2014 by Staff Expert from ULTA.com
            • Q:

              After reading some reviews it appears this product is difficult to remove. How can it be removed easily?

              Thank
              Asked on 2/27/2014 by Joid from Rockland, MA

              1 answer

              • Staff Reviewer

                A:

                Our recommendation is to use a makeup remover designed to take off waterproof makeup, such as Almay Longwear & Waterproof Eye Makeup Remover Pads (Item #: 2261099). Many users wash their faces with their choice of face wash and the Tightline comes off easily!

                Answered on 2/28/2014 by Staff Expert from ULTA.com
            Displaying questions 1-5

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