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It CosmeticsTightline Full Lash Length Black Mascara Primer
It Cosmetics

Tightline Full Lash Length Black Mascara Primer

Item #: 2264027

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Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
It CosmeticsTightline Full Lash Length Black Mascara Primer
 
3.9

(based on 36 reviews)

75%

of respondents would recommend this to a friend.

Pros

  • Defines & separates (24)
  • Applies evenly (23)
  • Doesn't clump (22)
  • Great brush (22)
  • Lengthens (19)

Cons

  • Difficult to remove (8)
  • Dries out quickly (5)
  • Flakes (5)
  • Smudges or runs (3)

Best Uses

  • Anytime (28)
  • Daytime (14)
  • Going out (12)
    • Reviewer Profile:
    • Classic style (22), Natural style (7), Trendy style (4)

Reviewed by 36 customers

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Displaying reviews 1-10

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4.0

Will never live without

By Pj

from Richmond, VA

About Me Trendy Style

Verified Buyer

Pros

  • Adds Volume
  • Applies Evenly
  • Defines & Separates
  • Doesn't Clump
  • Great Brush
  • Lengthens

Cons

    Best Uses

    • Anytime
    • Daytime
    • Going Out

    Comments about It Cosmetics Tightline Full Lash Length Black Mascara Primer:

    I thought this was like a primer and that I would have to use other mascara but I find that I just have to use this. My lashes are long, separated, not clumpy, and very full.

     
    4.0

    I will keep using this product. Love it!

    By Sandra

    from Mechanicsville, VA

    About Me Natural Style

    Verified Buyer

    Pros

    • Applies Evenly
    • Defines & Separates
    • Doesn't Clump
    • Great Brush
    • Lengthens

    Cons

      Best Uses

      • Anytime

      Comments about It Cosmetics Tightline Full Lash Length Black Mascara Primer:

      Love the way it gets so close to the lashes at the base so I don't have to use an eyeliner. Gets rid of that "hard line" look that happens to a lot of women when they use an eyeliner pencil or liquid and can't quite get it on right.

       
      5.0

      My New Must-Have

      By Mama Elf

      from MN

      About Me Classic Style

      Pros

      • Adds Volume
      • Applies Evenly
      • Defines & Separates
      • Doesn't Clump
      • Great Brush
      • Lengthens

      Cons

        Best Uses

        • Anytime
        • Daytime
        • Going Out

        Comments about It Cosmetics Tightline Full Lash Length Black Mascara Primer:

        I purchased this product after seeing the great results a YouTuber achieved with it, even though I've had little success with mascar primers myself. Most of the mascaras I use have large brushes, and I find it difficult to really get at the root of my lashes. The small, thin brush really gets in there, and it does give me the tightlined look. The formula is great--it doesn't clump on me at all, and it lenghtens, separates, volumizes and defines my lashes. The brush is perfect for a no-mess definition of the lower lash line as well. I love that it's black--the white primers I've used can be hard to cover up. My lashes look great before I even apply an actual mascara, and with IT's Hello Lashes on top, my lashes have never looked more incredible!

         
        5.0

        Love this!

        By Merryk

        from Southern oregon

        About Me Natural Style

        Verified Buyer

        Pros

        • Applies Evenly
        • Defines & Separates
        • Doesn't Clump
        • Great Brush

        Cons

          Best Uses

          • Anytime
          • Daytime
          • Going Out

          Comments about It Cosmetics Tightline Full Lash Length Black Mascara Primer:

          I'm allergic to most mascara a but not this one. It gets every lash. It dosent thinker but gives me nice long lashes.

           
          4.0

          Very good. Will continue buying

          By DVG

          from Furlong, Pa

          About Me Classic Style

          Verified Buyer

          Pros

          • Applies Evenly
          • Defines & Separates
          • Doesn't Clump
          • Great Brush

          Cons

            Best Uses

            • Anytime
            • Daytime

            Comments about It Cosmetics Tightline Full Lash Length Black Mascara Primer:

            It did everything it promised. My only criticism is that it doesn't get the outer corner but I layered it with anorther mascara

            (1 of 1 customers found this review helpful)

             
            5.0

            The Little Wand Packs a Big Punch

            By Janet loves Coffee

            from Fountain Valley, CA

            About Me Classic Style

            Verified Buyer

            Pros

            • Adds Volume
            • Applies Evenly
            • Defines & Separates
            • Doesn't Clump
            • Great Brush
            • Lengthens

            Cons

            • Flakes When Removing

            Best Uses

            • Anytime
            • Daytime
            • Going Out

            Comments about It Cosmetics Tightline Full Lash Length Black Mascara Primer:

            Saw it used on TV and decided to give it a try. So glad I did, best mascara I've used.

             
            4.0

            love IT!!!

            By daisy

            from chicago

            About Me Natural Style

            Verified Buyer

            Pros

            • Adds Volume
            • Applies Evenly
            • Defines & Separates
            • Doesn't Clump
            • Great Brush
            • Lengthens

            Cons

              Best Uses

              • Anytime

              Comments about It Cosmetics Tightline Full Lash Length Black Mascara Primer:

              It took a couple of uses until I really got the hang of how to use this product. But I have to say I love it and will get more.

              (1 of 1 customers found this review helpful)

               
              5.0

              IT Tightline Primer truly delives

              By Lana

              from NJ

              About Me Natural Style

              Verified Buyer

              Pros

              • Applies Evenly
              • Defines & Separates
              • Doesn't Clump
              • Great Brush
              • Lengthens

              Cons

              • Difficult To Remove

              Best Uses

              • Anytime
              • Daytime
              • Going Out

              Comments about It Cosmetics Tightline Full Lash Length Black Mascara Primer:

              It separates, lengthens and defines lashes. You can use it under mascara or instead of it.

               
              5.0

              Great product

              By eiyiyi

              from Jupiter, FL

              About Me Classic Style

              Verified Buyer

              Pros

              • Adds Volume
              • Applies Evenly
              • Doesn't Clump

              Cons

                Best Uses

                • Anytime

                Comments about It Cosmetics Tightline Full Lash Length Black Mascara Primer:

                Great tightliner - you don't really even need a liner if you use this. Really fills out the lashline beautifully.

                (1 of 1 customers found this review helpful)

                 
                5.0

                Best Product Ever!

                By Blondie

                from Detroit, MI

                About Me Classic Style

                Pros

                • Adds Volume
                • Applies Evenly
                • Doesn't Clump
                • Essential
                • Great Brush
                • Never Go Out Wo It

                Cons

                  Best Uses

                  • All the time
                  • Anytime

                  Comments about It Cosmetics Tightline Full Lash Length Black Mascara Primer:

                  Never leave the house without it! When you're in a hurry, this and gloss are all you need. When you have time, this primes lashes and FINDS lashes you didn't know you had. What a difference this makes! Wears fabulously.

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                  Q&A

                  Product Q&A

                  Do you have questions about this product?

                  Get answers from in-house experts.

                  2 Questions | 2 Answers
                  Displaying questions 1-2
                  • Q:

                    I'm a redhead does it come in brown?
                    Asked on 4/20/2014 by nance from Lebanon Il.

                    1 answer

                    • Staff Reviewer

                      A:

                      This product is currently available in one shade only: Black.

                      Answered on 4/21/2014 by Staff Expert from ULTA.com
                  • Q:

                    After reading some reviews it appears this product is difficult to remove. How can it be removed easily?

                    Thank
                    Asked on 2/27/2014 by Joid from Rockland, MA

                    1 answer

                    • Staff Reviewer

                      A:

                      Our recommendation is to use a makeup remover designed to take off waterproof makeup, such as Almay Longwear & Waterproof Eye Makeup Remover Pads (Item #: 2261099). Many users wash their faces with their choice of face wash and the Tightline comes off easily!

                      Answered on 2/28/2014 by Staff Expert from ULTA.com
                  Displaying questions 1-2

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