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It CosmeticsTightline Full Lash Length Black Mascara Primer
It Cosmetics

Tightline Full Lash Length Black Mascara Primer

Item #: 2264027

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Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
It CosmeticsTightline Full Lash Length Black Mascara Primer
 
4.0

(based on 91 reviews)

78%

of respondents would recommend this to a friend.

Pros

  • Defines & separates (68)
  • Applies evenly (60)
  • Doesn't clump (59)
  • Great brush (58)
  • Lengthens (48)

Cons

  • Difficult to remove (11)
  • Dries out quickly (10)
  • Flakes (10)
  • Sticky texture (5)
  • Smudges or runs (4)

Best Uses

  • Anytime (68)
  • Daytime (27)
  • Going out (25)
    • Reviewer Profile:
    • Classic style (41), Natural style (29), Trendy style (14)

Reviewed by 91 customers

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Displaying reviews 1-10

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(1 of 1 customers found this review helpful)

 
5.0

Great Stuff!

By nazberries

from Valencia, CA

Pros

  • Applies Evenly
  • Defines & Separates
  • Doesn't Clump

Cons

    Best Uses

    • Anytime

    Comments about It Cosmetics Tightline Full Lash Length Black Mascara Primer:

    I am surprised with this stuff! I thought it wasn't going to work, but it does! It's meant to get the root of your lashes nice and black in case your regular mascara isn't enough or can't get close enough to the root. I sometimes find then when I use lighter eye shadows, there is some excess shadow on my lashes and usually my regular mascara doesn't completely coat the lashes enough to cover up the shadow. I find that this helps a lot and really fills in gaps in the lashes. I personally am too lazy to put on false lashes, and these prep my lashes for nice, full, black lashes!

    (1 of 1 customers found this review helpful)

     
    5.0

    Best Ever

    By HopShops

    from Northern VA

    About Me Natural Style

    Verified Buyer

    Pros

    • Adds Volume
    • Applies Evenly
    • Defines & Separates
    • Doesn't Clump
    • Even Without Glasses
    • Great Brush
    • Lengthens

    Cons

      Best Uses

      • Anytime

      Comments about It Cosmetics Tightline Full Lash Length Black Mascara Primer:

      Thin wand allows a clean application all along the lash and on the skin at base of lash to make your eyes look bigger. No mess application for the first time in my life, even without my glasses.

      (2 of 2 customers found this review helpful)

       
      5.0

      Great product!

      By KimberlyinMN

      from near Fargo, ND

      About Me Natural Style

      Pros

      • Applies Evenly
      • Defines & Separates
      • Doesn't Clump
      • Great Brush
      • Lengthens

      Cons

        Best Uses

        • Anytime

        Comments about It Cosmetics Tightline Full Lash Length Black Mascara Primer:

        I'm still working on the "tightline" technique, but I love the mascara! The small brush is so much easier to use than those big fat brushes that so many other companies are going to. I need to be able to SEE my eyelashes in order to put mascara on them.

        I always curl my eyelashes before applying mascara. I had read another review that said the mascara straightened out her curled eyelashes, but that did NOT happen to me. My eyelashes are just as curled now, four hours later, as they were before I put the mascara on.

        I would definitely buy again... and again... and again.

         
        5.0

        Love this mascara

        By Patti Cake

        from Ohio

        About Me Classic Style

        Verified Buyer

        Pros

        • Adds Volume
        • Applies Evenly
        • Defines & Separates
        • Doesn't Clump
        • Great Brush
        • Lengthens

        Cons

          Best Uses

          • Anytime
          • Daytime
          • Going Out

          Comments about It Cosmetics Tightline Full Lash Length Black Mascara Primer:

          I love the small brush, which works best for me!

           
          1.0

          Disappointed

          By TLuisa

          from Fort Worth, TX

          About Me Classic Style

          Pros

          • Applies Evenly

          Cons

          • Smudges or Runs
          • Uncurls eyelashes

          Best Uses

            Comments about It Cosmetics Tightline Full Lash Length Black Mascara Primer:

            So disappointed in this. Was sold on this from the Ulta beauty consultant about how great this product is. I bought it and next morning, I applied and watched each set of eyelashes uncurl and droop while my eyelashes never really changed in appearance and never lengthening. Returning. Never buying again.

             
            5.0

            just what i've been waiting for

            By T

            from taylor,mi

            About Me Classic Style

            Pros

            • Adds Volume
            • Applies Evenly
            • Defines & Separates
            • Doesn't Clump
            • Great Brush
            • Lengthens

            Cons

              Best Uses

              • Anytime
              • Daytime
              • Going Out

              Comments about It Cosmetics Tightline Full Lash Length Black Mascara Primer:

              this brush is perfect for people with small eyes.
              great alone or as a base.
              wipes off of skin easily if you do make mistake.
              love this product!

               
              3.0

              Too much whiz & not enough bang

              By Kathy

              from De Pere, WI

              About Me Classic Style

              Verified Buyer

              Pros

              • Applies Evenly
              • Doesn't Clump

              Cons

                Best Uses

                • Anytime

                Comments about It Cosmetics Tightline Full Lash Length Black Mascara Primer:

                I used it as a base before applying my mascara. I don't feel that my lashes were any better than when I just use mascara alone.

                (2 of 2 customers found this review helpful)

                 
                5.0

                IT's the best

                By Mandala

                from Fresno, California

                About Me Natural Style

                Verified Buyer

                Pros

                • Applies Evenly
                • Defines & Separates
                • Doesn't Clump
                • Great Brush
                • Lengthens

                Cons

                  Best Uses

                  • Anytime

                  Comments about It Cosmetics Tightline Full Lash Length Black Mascara Primer:

                  Although I love experimenting with new products, I have always leaned towards those that are best at creating a natural look. IT's Tightline Mascara Primer works as the perfect mascara for me. It doesn't clump, look sticky or fake, and delivers long, nicely separated lashes for an understated but beautiful look. It's easy to apply; I usually run a lash comb through my lashes after application, and am ready to go. For a more intense look, apply a second coat after the first dries. This product is one of a handful that I can't be without!

                   
                  5.0

                  I would buy this product again!

                  By Classy Lady

                  from Eastampton, NJ

                  About Me Classic Style

                  Verified Buyer

                  Pros

                  • Defines & Separates

                  Cons

                    Best Uses

                    • Anytime

                    Comments about It Cosmetics Tightline Full Lash Length Black Mascara Primer:

                    This product does not give you that unnatural elephant eyelash look.

                     
                    4.0

                    Product does what it says

                    By Sydney

                    from Lynchburg, Va

                    About Me Trendy Style

                    Verified Buyer

                    Pros

                    • Applies Evenly
                    • Defines & Separates
                    • Does Give The Look Of Eye
                    • Doesn't Clump
                    • Does not Smudge
                    • Great Brush

                    Cons

                    • None at this time

                    Best Uses

                    • Anytime
                    • Daytime

                    Comments about It Cosmetics Tightline Full Lash Length Black Mascara Primer:

                    A little to soon to give a broad review, have not used it enough yet. However the times I have used I am satisfied so far, applies easy , stays in place and does give the look as if you are wearing eyeliner as the tv demo 'd it. I will repurchase this product.

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                    Q&A

                    Product Q&A

                    Do you have questions about this product?

                    Get answers from in-house experts.

                    5 Questions | 5 Answers
                    Displaying questions 1-5
                    • Q:

                      You can hardly see my eyelashes now, will this make it look like I have some
                      Asked on 8/31/2014 by tootsy from Douglas, WY

                      1 answer

                      • Staff Reviewer

                        A:

                        Absolutely, Tightline coats your lashes at their actual root, so you coat black along your entire lash length (unlike most mascara brushes that are too large to get to the root, leaving the first 1/3 of your lash roots bare). This gives you ultimate length and volume. But the best part is, if you have sparse or missing lashes, the Tightline brush lays down black pigment along your entire lash line, filling in spare spots, giving you a full beautiful lash line and the look of an eyeliner!

                        Answered on 9/7/2014 by Staff Expert from ULTA.com
                    • Q:

                      Does this product curl the lashes?
                      Asked on 8/16/2014 by Jo from Mobile, AL

                      1 answer

                      • Staff Reviewer

                        A:

                        From IT Cosmetics:

                        "Hi!! Thank you for your question and for being an IT Girl!!! We are more than happy to help you with this today!!! The Tightline Mascara Primer does not so much as curl your lashes but helps if you have sparse or missing lashes! The Tightline brush lays down black pigment along your entire lash line, filling in spare spots, giving you a full beautiful lash line and the look of an eyeliner! This creates instant definition without taking up extra eye lid space. The skinny wand also allows the conditioning serum to infuse a blend of lash-enhancing ingredients!! Hope this helps!! XOXO"

                        Answered on 8/19/2014 by Staff Expert from ULTA.com
                    • Q:

                      Is it waterproof?

                      Thanks!
                      Asked on 4/25/2014 by Curious

                      1 answer

                      • Staff Reviewer

                        A:

                        No, this product is not waterproof.

                        Answered on 4/25/2014 by Staff Expert from ULTA.com
                    • Q:

                      I'm a redhead does it come in brown?
                      Asked on 4/20/2014 by nance from Lebanon Il.

                      1 answer

                      • Staff Reviewer

                        A:

                        This product is currently available in one shade only: Black.

                        Answered on 4/21/2014 by Staff Expert from ULTA.com
                    • Q:

                      After reading some reviews it appears this product is difficult to remove. How can it be removed easily?

                      Thank
                      Asked on 2/27/2014 by Joid from Rockland, MA

                      1 answer

                      • Staff Reviewer

                        A:

                        Our recommendation is to use a makeup remover designed to take off waterproof makeup, such as Almay Longwear & Waterproof Eye Makeup Remover Pads (Item #: 2261099). Many users wash their faces with their choice of face wash and the Tightline comes off easily!

                        Answered on 2/28/2014 by Staff Expert from ULTA.com
                    Displaying questions 1-5

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