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It CosmeticsTightline Full Lash Length Black Mascara Primer
It Cosmetics

Tightline Full Lash Length Black Mascara Primer

Item #: 2264027

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Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
It CosmeticsTightline Full Lash Length Black Mascara Primer
 
4.1

(based on 102 reviews)

79%

of respondents would recommend this to a friend.

Pros

  • Defines & separates (76)
  • Applies evenly (67)
  • Doesn't clump (67)
  • Great brush (65)
  • Lengthens (53)

Cons

  • Difficult to remove (11)
  • Flakes (11)
  • Dries out quickly (10)
  • Sticky texture (5)
  • Smudges or runs (4)

Best Uses

  • Anytime (77)
  • Daytime (29)
  • Going out (27)
    • Reviewer Profile:
    • Classic style (44), Natural style (36), Trendy style (14)

Reviewed by 102 customers

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Displaying reviews 1-10

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3.0

OK but nothing special

By Momoverfifty

from Shorewood, WI

Verified Buyer

Pros

  • Applies Evenly
  • Doesn't Clump

Cons

    Best Uses

    • Anytime

    Comments about It Cosmetics Tightline Full Lash Length Black Mascara Primer:

    Does not have any "eyeliner" effect - difficult to get brush close to lash line on outer corners since the handle is so long, and it does nothing to curl them. I do find I only need to use one coat of mascara with this product instead of my usual two coats.

     
    5.0

    Love it!

    By Pam

    from Dayton OH

    About Me Natural Style

    Verified Buyer

    Pros

    • Acts As An Eyeliner
    • No clumps
    • Self Curling
    • Will Reveal All Lashed

    Cons

    • None

    Best Uses

      Comments about It Cosmetics Tightline Full Lash Length Black Mascara Primer:

      I apply two thin coats. Amazing results.

       
      5.0

      I'm definitely buying this product again

      By Connie

      from El Centro, ca

      About Me Natural Style

      Verified Buyer

      Pros

        Cons

          Best Uses

            Comments about It Cosmetics Tightline Full Lash Length Black Mascara Primer:

            Love the production if you have short lashes it's awesome grabs every lash especially bottom lashes no mess doesn't flake or smudge last long love it I am definitely buying another one

             
            5.0

            Mascara That Will Last

            By Dodger

            from Madison, Wi.

            About Me Natural Style

            Verified Buyer

            Pros

            • Applies Evenly
            • Defines & Separates
            • Doesn't Clump
            • Great Brush
            • Lengthens

            Cons

              Best Uses

              • Anytime
              • Daytime
              • Going Out

              Comments about It Cosmetics Tightline Full Lash Length Black Mascara Primer:

              I saw this demoed on tv and wanted to try PLUS, I love the skinny brush ssssoooo much. I had one years ago with this type of brush and then it was discontinued. The brush was what I was looking for plus, there is hardly a flake after all day wear as long as I don't mess with my lashes, rub, itch, ect.

              Plus it does wash off with a good facial wash with out rubbing a lot.

              It is sold as a primer, so you can use another mascara to fill them in more, but for me, this separates and lengthens great.

              My sister was so impressed, she also bought the same product.

               
              5.0

              Good product

              By gamblin chick

              from Rock Hill South Carolina

              About Me Natural Style

              Verified Buyer

              Pros

              • Adds Volume
              • Applies Evenly
              • Defines & Separates
              • Doesn't Clump
              • Great Brush
              • Lengthens

              Cons

                Best Uses

                • Anytime

                Comments about It Cosmetics Tightline Full Lash Length Black Mascara Primer:

                Love the product. Makes me like mascara again.

                 
                5.0

                Stays Put

                By Cady

                from Rochester, NY

                About Me Classic Style

                Verified Buyer

                Pros

                • Applies Evenly
                • Defines & Separates
                • Doesn't Clump
                • Great Brush

                Cons

                  Best Uses

                  • Anytime

                  Comments about It Cosmetics Tightline Full Lash Length Black Mascara Primer:

                  My lashes are extremely long (medication) this product alongs perfect application and stays all day without smearing.

                   
                  4.0

                  Works for Fine Lashes

                  By EDD

                  from Bluffton, SC

                  About Me Classic Style

                  Verified Buyer

                  Pros

                  • Adds Volume
                  • Defines & Separates
                  • Fine Lashes

                  Cons

                    Best Uses

                    • Anytime

                    Comments about It Cosmetics Tightline Full Lash Length Black Mascara Primer:

                    My lashes have gotten so fine as I've aged - was having trouble finding a mascara to at least get the 1st coat on. This works to get the 1st coat on, and then I can use a regular mascara for the 2nd coat.

                     
                    5.0

                    What I was hoping for!

                    By MrsALivingston

                    from Sioux Falls, SD

                    About Me Classic Style

                    Verified Buyer

                    Pros

                    • Applies Evenly
                    • Defines & Separates
                    • Doesn't Clump
                    • Great Brush

                    Cons

                      Best Uses

                      • Anytime

                      Comments about It Cosmetics Tightline Full Lash Length Black Mascara Primer:

                      I was looking for a "shortcut" product to tight line my lashes during rushed mornings. What I got, not only fit my needs, but also has become a replacement for my daytime mascara and eyeliner, a good base to layer with other mascara's, etc. It nicely separates and defines my lashes, does not give my lashes that "spider" look or dry them out. My only issue was that my local Ulta does not sell it in store, so I had to order online and wait patiently for these great results. Well worth the wait!

                       
                      4.0

                      not something I would usually buy

                      By Lisa

                      from Ohio

                      About Me Natural Style

                      Verified Buyer

                      Pros

                      • Adds Volume
                      • Defines & Separates
                      • Doesn't Clump
                      • Great Brush
                      • Lengthens

                      Cons

                      • Flakes

                      Best Uses

                      • Anytime

                      Comments about It Cosmetics Tightline Full Lash Length Black Mascara Primer:

                      This isn't something I would normally buy since I don't like to mess with too much make-up but this is easy and really does make my lashes look thicker and longer. The only thing is it does flake a little after a while. But it's worth it!

                       
                      4.0

                      great brush

                      By Fair haired

                      from Reading, PA

                      About Me Natural Style

                      Verified Buyer

                      Pros

                      • Applies Evenly
                      • Defines & Separates
                      • Doesn't Clump
                      • Great Brush
                      • Lengthens

                      Cons

                        Best Uses

                        • Anytime
                        • Daytime
                        • Going Out

                        Comments about It Cosmetics Tightline Full Lash Length Black Mascara Primer:

                        was not sure about the skinny brush but was asured by sales person and was she right! will not go back to the bigger brushes.

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                        Q&A

                        Product Q&A

                        Do you have questions about this product?

                        Get answers from in-house experts.

                        5 Questions | 5 Answers
                        Displaying questions 1-5
                        • Q:

                          You can hardly see my eyelashes now, will this make it look like I have some
                          Asked on 8/31/2014 by tootsy from Douglas, WY

                          1 answer

                          • Staff Reviewer

                            A:

                            Absolutely, Tightline coats your lashes at their actual root, so you coat black along your entire lash length (unlike most mascara brushes that are too large to get to the root, leaving the first 1/3 of your lash roots bare). This gives you ultimate length and volume. But the best part is, if you have sparse or missing lashes, the Tightline brush lays down black pigment along your entire lash line, filling in spare spots, giving you a full beautiful lash line and the look of an eyeliner!

                            Answered on 9/7/2014 by Staff Expert from ULTA.com
                        • Q:

                          Does this product curl the lashes?
                          Asked on 8/16/2014 by Jo from Mobile, AL

                          1 answer

                          • Staff Reviewer

                            A:

                            From IT Cosmetics:

                            "Hi!! Thank you for your question and for being an IT Girl!!! We are more than happy to help you with this today!!! The Tightline Mascara Primer does not so much as curl your lashes but helps if you have sparse or missing lashes! The Tightline brush lays down black pigment along your entire lash line, filling in spare spots, giving you a full beautiful lash line and the look of an eyeliner! This creates instant definition without taking up extra eye lid space. The skinny wand also allows the conditioning serum to infuse a blend of lash-enhancing ingredients!! Hope this helps!! XOXO"

                            Answered on 8/19/2014 by Staff Expert from ULTA.com
                        • Q:

                          Is it waterproof?

                          Thanks!
                          Asked on 4/25/2014 by Curious

                          1 answer

                          • Staff Reviewer

                            A:

                            No, this product is not waterproof.

                            Answered on 4/25/2014 by Staff Expert from ULTA.com
                        • Q:

                          I'm a redhead does it come in brown?
                          Asked on 4/20/2014 by nance from Lebanon Il.

                          1 answer

                          • Staff Reviewer

                            A:

                            This product is currently available in one shade only: Black.

                            Answered on 4/21/2014 by Staff Expert from ULTA.com
                        • Q:

                          After reading some reviews it appears this product is difficult to remove. How can it be removed easily?

                          Thank
                          Asked on 2/27/2014 by Joid from Rockland, MA

                          1 answer

                          • Staff Reviewer

                            A:

                            Our recommendation is to use a makeup remover designed to take off waterproof makeup, such as Almay Longwear & Waterproof Eye Makeup Remover Pads (Item #: 2261099). Many users wash their faces with their choice of face wash and the Tightline comes off easily!

                            Answered on 2/28/2014 by Staff Expert from ULTA.com
                        Displaying questions 1-5

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