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It CosmeticsHello Lashes Clinically Proven 5-in-1 Mascara
It Cosmetics

Hello Lashes Clinically Proven 5-in-1 Mascara

Blackest Black

Item #: 2264026

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Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
It CosmeticsHello Lashes Clinically Proven 5-in-1 Mascara
 
3.8

(based on 198 reviews)

75%

of respondents would recommend this to a friend.

Pros

  • Defines & separates (136)
  • Lengthens (133)
  • Adds volume (124)
  • Great brush (121)
  • Applies evenly (119)

Cons

  • Smudges or runs (36)
  • Flakes (20)
  • Difficult to remove (17)
  • Dries out quickly (11)
  • Sticky texture (9)

Best Uses

  • Anytime (142)
  • Daytime (37)
  • Going out (32)
    • Reviewer Profile:
    • Classic style (102), Natural style (70), Trendy style (14)

Reviewed by 198 customers

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Displaying reviews 1-10

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3.0

Won't buy again

By DD

from Midwest

About Me Classic Style

Verified Buyer

Pros

  • Great Brush

Cons

  • Dries Out Quickly
  • Flakes
  • Too Dry

Best Uses

    Comments about It Cosmetics Hello Lashes Clinically Proven 5-in-1 Mascara:

    This mascara formula is no different than a $5.00 drug store brand. What a waste of an awesome brush.

     
    4.0

    Love IT!

    By Angelique

    from La Habra, CA

    About Me Natural Style

    Verified Reviewer

    Pros

    • Applies Evenly
    • Defines & Separates
    • Doesn't Clump
    • Great Brush
    • Lengthens

    Cons

      Best Uses

      • Anytime
      • Daytime

      Comments about It Cosmetics Hello Lashes Clinically Proven 5-in-1 Mascara:

      Bought this as part of a starter kit after an associate suggested it to me and it's my new favorite mascara! Adds just enough length and curl to my lashes for a daily natural look. However, it doesn't add a lot of volume, but I have used it as a primer under another mascara if I want a more dramatic look and found it works great for that. I also know some people have complained about the brush design, but I personally haven't has any issues with it and think it works great for getting to the root and separating my lashes. After using this every day for a couple months I've even noticed that the overall health of my lashes has improved greatly. Definitely planning on buying again!

       
      4.0

      Love it!

      By MM

      from Dallas, TX

      About Me Natural Style

      Verified Buyer

      Pros

      • Adds Volume
      • Defines & Separates
      • Great Brush
      • Lengthens

      Cons

      • Flakes
      • Smudges or Runs

      Best Uses

      • Anytime

      Comments about It Cosmetics Hello Lashes Clinically Proven 5-in-1 Mascara:

      I use this product daily and love it! I do wish it wouldn't run or smudge so easily.

       
      5.0

      Love it

      By Ant

      from Fayetteville, nc

      About Me Natural Style

      Verified Buyer

      Pros

      • Adds Volume
      • Applies Evenly
      • Defines & Separates
      • Doesn't Clump
      • Great Brush
      • Lengthens

      Cons

        Best Uses

        • Anytime

        Comments about It Cosmetics Hello Lashes Clinically Proven 5-in-1 Mascara:

        Lengthens and makes fuller

         
        1.0

        Don't purchase

        By momof2

        from San Dimas, CA

        About Me Natural Style

        Verified Buyer

        Pros

          Cons

          • Flakes
          • Smudges or Runs

          Best Uses

            Comments about It Cosmetics Hello Lashes Clinically Proven 5-in-1 Mascara:

            It's smudges, don't believe the hype

             
            5.0

            I will buy this product again

            By Debs

            from Roanoke, Va.

            About Me Natural Style

            Verified Buyer

            Pros

            • Applies Evenly
            • Defines & Separates
            • Doesn't Clump
            • Great Brush
            • Lengthens

            Cons

              Best Uses

              • Anytime

              Comments about It Cosmetics Hello Lashes Clinically Proven 5-in-1 Mascara:

              does not smudge or leave gray shaddows under my eyes. Lasts all day until I remove it at night!

               
              5.0

              LOVE LOVE LOVE!!!

              By ANNA

              from NEW JERSEY

              About Me Trendy Style

              Verified Buyer

              Pros

              • Adds Volume
              • Applies Evenly
              • Defines & Separates
              • Doesn't Clump
              • Great Brush
              • Lengthens

              Cons

                Best Uses

                • Anytime

                Comments about It Cosmetics Hello Lashes Clinically Proven 5-in-1 Mascara:

                all I can say is that there is nothing bad to say about this mascara! it transforms your lashes into beautiful full perfect lashes. I will never use anything else now that I found this!
                thank you for a great product! ;-)

                 
                2.0

                Flakes

                By Tippykayaker

                from Tempe, AZ

                About Me Classic Style

                Verified Buyer

                Pros

                  Cons

                  • Flakes

                  Best Uses

                    Comments about It Cosmetics Hello Lashes Clinically Proven 5-in-1 Mascara:

                    I had read the mixed reviews online but decided to go ahead and try it regardless. Wish I hadn't. Waste of my money. It flaked and didn't look natural. After using 3 times, I finally just threw it away. Very disappointing.

                     
                    3.0

                    its ok

                    By jk36

                    from Mobile AL

                    About Me Natural Style

                    Verified Buyer

                    Pros

                    • Adds Volume
                    • Applies Evenly
                    • Defines & Separates
                    • Doesn't Clump
                    • Great Brush

                    Cons

                      Best Uses

                      • Anytime

                      Comments about It Cosmetics Hello Lashes Clinically Proven 5-in-1 Mascara:

                      thought that the style of the brush was going to make this mascara really different. Its ok, I like it, but its not fabulous. I find some of my cheaper brands work just as well. Keeping it but won't buy it again.

                       
                      2.0

                      Way over priced

                      By Makeup guru

                      from Thibodaux, Louisisana

                      About Me Classic Style

                      Verified Buyer

                      Pros

                        Cons

                          Best Uses

                            Comments about It Cosmetics Hello Lashes Clinically Proven 5-in-1 Mascara:

                            This mascara is just ok. Bought better at department stores for a much better price

                            Displaying reviews 1-10

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                            Q&A

                            Product Q&A

                            Do you have questions about this product?

                            Get answers from in-house experts.

                            9 Questions | 9 Answers
                            Displaying questions 1-9
                            • Q:

                              Does it have propylene glycol?
                              Asked on 1/20/2015 by Deb

                              1 answer

                              • Brand Expert

                                A:

                                Hi!!
                                Thank you for your question!! No - we do not use this product in our Hello Lashes!! XOXO

                                Answered on 1/22/2015 by Brand Expert from IT Cosmetics
                            • Q:

                              2 questions: Does the tint last or your eyelashes get darker as you continue use of the product? And do your lashes really grow from this or once you wash your make up off do they go back to your normal looking lashes?
                              Asked on 1/13/2015 by Gin from USA

                              1 answer

                              • Brand Expert

                                A:

                                Hi!!! Thank you for your question!!! This product does not tint your lashes or make them darker as you continue. Additionally, it does not help your lashes grow so once you remover your lashes will look the same! XOXO

                                Answered on 1/14/2015 by Brand Expert from IT Cosmetics
                            • Q:

                              does it remove easily with purity facial cleaner
                              Asked on 1/8/2015 by darby from Terre Haute Indiana

                              1 answer

                              • Staff Reviewer

                                A:

                                Yes, you can remove this mascara using eye makeup remover or any mild cleanser and water.

                                Answered on 1/9/2015 by Staff Expert from ULTA.com
                            • Q:

                              Does this mascara come in brown black or black?
                              Asked on 11/9/2014 by Theresa from United States

                              1 answer

                              • Staff Reviewer

                                A:

                                This product is available only in Blackest Black.

                                Answered on 11/10/2014 by Staff Expert from ULTA.com
                            • Q:

                              Does this product leave lighter lashes tinted when removed as it claims?
                              Asked on 10/25/2014 by J

                              1 answer

                              • Brand Expert

                                A:

                                Hi!! Thank you for your great question!!! We are more than happy to assist you with this today!!!! Yes - the Hello Lashes does leave the lashes tinted!! We have had many IT girls tell us how much darker their lashes look after use!

                                We hope this helps!!

                                XOXO

                                Answered on 10/27/2014 by Brand Expert from IT Cosmetics
                            • Q:

                              Is this product tested on animals?
                              Asked on 10/20/2014 by Andrea from VA

                              1 answer

                              • Staff Reviewer

                                A:

                                IT Cosmetics is a cruelty-free brand certified by PETA, and none of their products are tested on animals.

                                Answered on 10/22/2014 by Staff Expert from ULTA.com
                            • Q:

                              Does this mascara contain cera alba (bees wax)?
                              Asked on 9/14/2014 by Darleen from Highlands Ranch, CO

                              1 answer

                              • Staff Reviewer

                                A:

                                Yes, this product contains Beeswax.

                                Answered on 9/15/2014 by Staff Expert from ULTA.com
                            • Q:

                              Does the mascara do what it claims as far as making the eyelashes grow?
                              Asked on 5/7/2014 by mascara lover from Milwaukee, WI

                              1 answer

                              • Staff Reviewer

                                A:

                                Yes, this product is formulated with a built-in lash serum and is clinically proven to increase both the volume and length of lashes instantly!

                                Answered on 5/7/2014 by Staff Expert from ULTA.com
                            • Q:

                              IS THIS WATERPROOF
                              Asked on 4/25/2014 by TRUE BLUE

                              1 answer

                              • Staff Reviewer

                                A:

                                This mascara is not waterproof.

                                Answered on 4/25/2014 by Staff Expert from ULTA.com
                            Displaying questions 1-9

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