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It CosmeticsHello Lashes Clinically Proven 5-in-1 Mascara
It Cosmetics

Hello Lashes Clinically Proven 5-in-1 Mascara

Blackest Black

Item #: 2264026

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Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
It CosmeticsHello Lashes Clinically Proven 5-in-1 Mascara
 
3.8

(based on 236 reviews)

71%

of respondents would recommend this to a friend.

Pros

  • Defines & separates (158)
  • Lengthens (153)
  • Adds volume (143)
  • Great brush (138)
  • Applies evenly (136)

Cons

  • Smudges or runs (42)
  • Flakes (24)
  • Difficult to remove (19)
  • Dries out quickly (12)
  • Clumps (11)

Best Uses

  • Anytime (162)
  • Daytime (45)
  • Going out (36)
    • Reviewer Profile:
    • Classic style (121), Natural style (84), Trendy style (16)

Reviewed by 236 customers

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Displaying reviews 1-10

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4.0

Nice but...

By Kris

from Detroit MI.

About Me Natural Style

Verified Buyer

Pros

  • Adds Volume
  • Defines & Separates
  • Great Brush
  • Lengthens
  • The Tube Don't Scrape Ex

Cons

    Best Uses

    • Anytime

    Comments about It Cosmetics Hello Lashes Clinically Proven 5-in-1 Mascara:

    The tube don't scrape off any excess that's a big problem for me. It takes extra time to scrape the brush. That is the only flaw. Love the brush but not the tube.

     
    5.0

    Great Mascara

    By Susan1951

    from Fort Pierce, FL

    About Me Natural Style

    Verified Buyer

    Pros

    • Adds Volume
    • Applies Evenly
    • Defines & Separates
    • Doesn't Clump
    • Great Brush
    • Lengthens

    Cons

      Best Uses

      • Anytime

      Comments about It Cosmetics Hello Lashes Clinically Proven 5-in-1 Mascara:

      Wanted a mascara that was healthy for lashes. This works, comes off with cleaner easy. Does define lashes which as old mine are getting thinner.

       
      5.0

      My new favorite mascara

      By Kimber

      from San Diego, CA

      About Me Natural Style

      Verified Buyer

      Pros

      • Adds Volume
      • Applies Evenly
      • Defines & Separates
      • Doesn't Clump
      • Great Brush
      • Lengthens

      Cons

        Best Uses

        • Anytime

        Comments about It Cosmetics Hello Lashes Clinically Proven 5-in-1 Mascara:

        I've tried so many different mascaras, but this one is my new all time favorite! It's a little pricey, but SO worth it! And to top it off, this brand doesn't test on animals.

         
        2.0

        Short Wear Time

        By AJ

        from Hinsdale, IL

        About Me Classic Style

        Pros

          Cons

          • Flakes

          Best Uses

            Comments about It Cosmetics Hello Lashes Clinically Proven 5-in-1 Mascara:

            Not for contact lens wearers. Looks great for a short while, then begins to flake into and around the eyes. Very disappointing product.

             
            5.0

            Love it!!

            By jojo

            from collegeville pa

            About Me Classic Style

            Verified Buyer

            Pros

            • Lengthens

            Cons

              Best Uses

              • Anytime

              Comments about It Cosmetics Hello Lashes Clinically Proven 5-in-1 Mascara:

              love this product!

               
              2.0

              Would not buy again

              By just me

              from MI

              About Me Natural Style

              Verified Buyer

              Pros

                Cons

                • Sticky Texture

                Best Uses

                  Comments about It Cosmetics Hello Lashes Clinically Proven 5-in-1 Mascara:

                  clumps and sticks lashes together

                   
                  5.0

                  One of the Best Mascaras

                  By Georgia Girl now!

                  from Atlanta, GA

                  About Me Classic Style

                  Verified Buyer

                  Pros

                  • Adds Volume
                  • Applies Evenly
                  • Defines & Separates
                  • Doesn't Clump
                  • Lengthens

                  Cons

                    Best Uses

                    • Anytime

                    Comments about It Cosmetics Hello Lashes Clinically Proven 5-in-1 Mascara:

                    I've looked long and hard for a great mascara and this one fits the bill.....

                     
                    5.0

                    #1 Mascara!

                    By Ali

                    from Dalton, GA

                    About Me Classic Style

                    Verified Buyer

                    Pros

                    • Adds Volume
                    • Applies Evenly
                    • Defines & Separates
                    • Doesn't Clump
                    • Great Brush
                    • Lengthens

                    Cons

                      Best Uses

                      • Anytime
                      • Daytime
                      • Going Out

                      Comments about It Cosmetics Hello Lashes Clinically Proven 5-in-1 Mascara:

                      I just changed to this product and I LOVE it. I will continue to buy this mascara. I love the brush and long wear of this product.

                      (1 of 1 customers found this review helpful)

                       
                      5.0

                      LOVE this mascara

                      By mlkath429

                      from Madison, WI

                      About Me Classic Style

                      Verified Reviewer

                      Pros

                      • Adds Volume
                      • Applies Evenly
                      • Defines & Separates
                      • Great Brush
                      • Lengthens

                      Cons

                        Best Uses

                        • Anytime

                        Comments about It Cosmetics Hello Lashes Clinically Proven 5-in-1 Mascara:

                        I was at ULTA last night and was going to get Tarte mascara, but the friendly salesgirl offered this to me instead because they were out of stock of the mini. I am SOOOO glad that happened because this mascara is one of a kind. The brush takes a little getting used to, but is easy to use! I love how it extended my lashes and gave me volume to boot! I will be purchasing the full size when I am done with the mini!

                         
                        4.0

                        Hello Lashes

                        By kgb

                        from stockton

                        About Me Classic Style

                        Verified Buyer

                        Pros

                        • Adds Volume
                        • Applies Evenly
                        • Defines & Separates
                        • Great Brush
                        • Lengthens

                        Cons

                          Best Uses

                          • Anytime
                          • Daytime
                          • Going Out

                          Comments about It Cosmetics Hello Lashes Clinically Proven 5-in-1 Mascara:

                          I love this mascara, it what it is suppose to and my lashes have never looked better.

                          Displaying reviews 1-10

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                          Q&A

                          Product Q&A

                          Do you have questions about this product?

                          Get answers from in-house experts.

                          10 Questions | 10 Answers
                          Displaying questions 1-10
                          • Q:

                            Does this come in waterproof/?
                            Asked on 1/23/2015 by karen

                            1 answer

                            • Brand Expert

                              A:

                              Hello!! Thank you for your question! At this time the Hello Lashes is not waterproof!!! The only truly waterproof mascara we have is the tightline!! But you never what will come down the line so stay tuned!!! XOXO

                              Answered on 1/27/2015 by Brand Expert from IT Cosmetics
                          • Q:

                            Does it have propylene glycol?
                            Asked on 1/20/2015 by Deb

                            1 answer

                            • Brand Expert

                              A:

                              Hi!!
                              Thank you for your question!! No - we do not use this product in our Hello Lashes!! XOXO

                              Answered on 1/22/2015 by Brand Expert from IT Cosmetics
                          • Q:

                            2 questions: Does the tint last or your eyelashes get darker as you continue use of the product? And do your lashes really grow from this or once you wash your make up off do they go back to your normal looking lashes?
                            Asked on 1/13/2015 by Gin from USA

                            1 answer

                            • Brand Expert

                              A:

                              Hi!!! Thank you for your question!!! This product does not tint your lashes or make them darker as you continue. Additionally, it does not help your lashes grow so once you remover your lashes will look the same! XOXO

                              Answered on 1/14/2015 by Brand Expert from IT Cosmetics
                          • Q:

                            does it remove easily with purity facial cleaner
                            Asked on 1/8/2015 by darby from Terre Haute Indiana

                            1 answer

                            • Staff Reviewer

                              A:

                              Yes, you can remove this mascara using eye makeup remover or any mild cleanser and water.

                              Answered on 1/9/2015 by Staff Expert from ULTA.com
                          • Q:

                            Does this mascara come in brown black or black?
                            Asked on 11/9/2014 by Theresa from United States

                            1 answer

                            • Staff Reviewer

                              A:

                              This product is available only in Blackest Black.

                              Answered on 11/10/2014 by Staff Expert from ULTA.com
                          • Q:

                            Does this product leave lighter lashes tinted when removed as it claims?
                            Asked on 10/25/2014 by J

                            1 answer

                            • Brand Expert

                              A:

                              Hi!! Thank you for your great question!!! We are more than happy to assist you with this today!!!! Yes - the Hello Lashes does leave the lashes tinted!! We have had many IT girls tell us how much darker their lashes look after use!

                              We hope this helps!!

                              XOXO

                              Answered on 10/27/2014 by Brand Expert from IT Cosmetics
                          • Q:

                            Is this product tested on animals?
                            Asked on 10/20/2014 by Andrea from VA

                            1 answer

                            • Staff Reviewer

                              A:

                              IT Cosmetics is a cruelty-free brand certified by PETA, and none of their products are tested on animals.

                              Answered on 10/22/2014 by Staff Expert from ULTA.com
                          • Q:

                            Does this mascara contain cera alba (bees wax)?
                            Asked on 9/14/2014 by Darleen from Highlands Ranch, CO

                            1 answer

                            • Staff Reviewer

                              A:

                              Yes, this product contains Beeswax.

                              Answered on 9/15/2014 by Staff Expert from ULTA.com
                          • Q:

                            Does the mascara do what it claims as far as making the eyelashes grow?
                            Asked on 5/7/2014 by mascara lover from Milwaukee, WI

                            1 answer

                            • Staff Reviewer

                              A:

                              Yes, this product is formulated with a built-in lash serum and is clinically proven to increase both the volume and length of lashes instantly!

                              Answered on 5/7/2014 by Staff Expert from ULTA.com
                          • Q:

                            IS THIS WATERPROOF
                            Asked on 4/25/2014 by TRUE BLUE

                            1 answer

                            • Staff Reviewer

                              A:

                              This mascara is not waterproof.

                              Answered on 4/25/2014 by Staff Expert from ULTA.com
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