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It CosmeticsHello Lashes Clinically Proven 5-in-1 Mascara
It Cosmetics

Hello Lashes Clinically Proven 5-in-1 Mascara

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Item #: 2264026

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FREE mini Hello Lashes Mascara with any $35 IT Cosmetics purchase (offer valid 8/10/14-8/30/14 or while supplies last)

$12.50 Value

FREE Deluxe Size Hello Lashes 0.16 oz. w/any $35 IT Cosmetics purchase
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Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
It CosmeticsHello Lashes Clinically Proven 5-in-1 Mascara
 
3.9

(based on 114 reviews)

76%

of respondents would recommend this to a friend.

Pros

  • Defines & separates (78)
  • Lengthens (76)
  • Adds volume (74)
  • Applies evenly (69)
  • Great brush (68)

Cons

  • Smudges or runs (17)
  • Difficult to remove (10)
  • Flakes (10)
  • Clumps (5)
  • Sticky texture (4)

Best Uses

  • Anytime (81)
  • Daytime (23)
  • Going out (19)
    • Reviewer Profile:
    • Classic style (59), Natural style (39), Trendy style (9)

Reviewed by 114 customers

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Displaying reviews 1-10

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4.0

Brush is designed for easy application

By DC

from Phoenix,AZ

About Me Natural Style

Verified Buyer

Pros

  • Applies Evenly
  • Defines & Separates
  • Doesn't Clump
  • Great Brush

Cons

  • Doesn't Add As Much Volum

Best Uses

  • Anytime

Comments about It Cosmetics Hello Lashes Clinically Proven 5-in-1 Mascara:

Really love the brush. Makes it easy to apply to my thin fine lashes.

 
4.0

This will be my regular mascara

By Lin

from New Braunfels, Texas

About Me Classic Style

Verified Buyer

Pros

  • Looks Beautiful

Cons

    Best Uses

      Comments about It Cosmetics Hello Lashes Clinically Proven 5-in-1 Mascara:

      This is great mascara in cooler dryer weather. When it is terribly hot and humid, which can happen in South Texas, then it smudges and runs a little. When the weather is dry then it wears beautifully.

       
      5.0

      My eyes were opened!

      By Sue

      from Mechanicsburg

      About Me Classic Style

      Verified Buyer

      Pros

      • Adds Volume
      • Applies Evenly
      • Defines & Separates
      • Doesn't Clump
      • Great Brush
      • Lengthens

      Cons

      • Smudges or Runs

      Best Uses

      • Anytime

      Comments about It Cosmetics Hello Lashes Clinically Proven 5-in-1 Mascara:

      Love the way I can get every lash so easily. I would love this even more in a waterproof or longer lasting formula(my eyes often water). But generally, I love this product!

       
      5.0

      Fantastic! Love it!

      By Meghan

      from Denver, CO

      About Me Natural Style

      Pros

      • Adds Volume
      • Applies Evenly
      • Defines & Separates
      • Doesn't Clump
      • Great Brush
      • Lengthens

      Cons

        Best Uses

        • Anytime
        • Daytime
        • Going Out

        Comments about It Cosmetics Hello Lashes Clinically Proven 5-in-1 Mascara:

        Got this as a free sample at Ulta with my other it Cosmetics purchase. I have been looking for the HG of mascaras and this is it. Have tried Better than Sex and Lash Domination mascaras for reference (disliked both!).

        This does just what it says it does. Easy to apply, no flaking, separates, defines and lengthens! I use 2 coats and it makes my lashes stand out. I have sensitive eyes, have been wearing this mascara for 12 hours, and it has yet to clump, flake or smudge. Highly recommend it!

         
        1.0

        Do notbuy

        By Girlie

        from Lafayette,LA

        About Me Trendy Style

        Verified Buyer

        Pros

          Cons

            Best Uses

              Comments about It Cosmetics Hello Lashes Clinically Proven 5-in-1 Mascara:

              Would not waste my money.

               
              5.0

              Like it....

              By Lisa

              from Sparks nv

              About Me Natural Style

              Verified Buyer

              Pros

              • Applies Evenly
              • Doesn't Clump
              • Great Brush
              • Lengthens
              • Washes Off Very Easily

              Cons

                Best Uses

                • Anytime

                Comments about It Cosmetics Hello Lashes Clinically Proven 5-in-1 Mascara:

                I like the product!! It looks good and it's very easy to wash off!

                 
                5.0

                Best Mascara Ever!

                By greeneyedgirl

                from Spartanburg SC

                About Me Classic Style

                Verified Buyer

                Pros

                • Adds Volume
                • Applies Evenly
                • Defines & Separates
                • Doesn't Clump
                • Great Brush
                • Lengthens

                Cons

                • Expensive

                Best Uses

                • Anytime

                Comments about It Cosmetics Hello Lashes Clinically Proven 5-in-1 Mascara:

                Great product, a little pricey

                 
                3.0

                not for sensitive eyes

                By bf hard worker

                from conroe, texas

                About Me Natural Style

                Verified Buyer

                Pros

                • Adds Volume
                • Applies Evenly
                • Doesn't Clump
                • Lengthens

                Cons

                • Difficult To Remove

                Best Uses

                • Anytime

                Comments about It Cosmetics Hello Lashes Clinically Proven 5-in-1 Mascara:

                I liked the product but my eyes were too
                sensitive for this mascara.

                 
                5.0

                Love it!

                By Schick 31

                from Medford OR

                Comments about It Cosmetics Hello Lashes Clinically Proven 5-in-1 Mascara:

                I love this mascara, I think it works better and lasts longer than Benefit They're Real. The brush really helps coat and separate the lashes as it applies the product. I love that you can create a dramatic or subtle look with this.

                 
                5.0

                buy this product!!

                By Deeslex

                from florida

                About Me Trendy Style

                Verified Buyer

                Pros

                • Adds Volume
                • Applies Evenly
                • Defines & Separates
                • Doesn't Clump
                • Great Brush
                • Lengthens
                • Love it

                Cons

                  Best Uses

                  • Anytime
                  • Daytime
                  • Going Out

                  Comments about It Cosmetics Hello Lashes Clinically Proven 5-in-1 Mascara:

                  I use this product everyday.I have already purchased three tubes if it! Great stuff!!

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                  Q&A

                  Product Q&A

                  Do you have questions about this product?

                  Get answers from in-house experts.

                  2 Questions | 2 Answers
                  Displaying questions 1-2
                  • Q:

                    Does the mascara do what it claims as far as making the eyelashes grow?
                    Asked on 5/7/2014 by mascara lover from Milwaukee, WI

                    1 answer

                    • Staff Reviewer

                      A:

                      Yes, this product is formulated with a built-in lash serum and is clinically proven to increase both the volume and length of lashes instantly!

                      Answered on 5/7/2014 by Staff Expert from ULTA.com
                  • Q:

                    IS THIS WATERPROOF
                    Asked on 4/25/2014 by TRUE BLUE

                    1 answer

                    • Staff Reviewer

                      A:

                      This mascara is not waterproof.

                      Answered on 4/25/2014 by Staff Expert from ULTA.com
                  Displaying questions 1-2

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