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It CosmeticsHello Lashes Clinically Shown 5-in-1 Mascara

It Cosmetics

Hello Lashes Clinically Shown 5-in-1 Mascara

Blackest Black

Item #: 2264026 Size: 0.33 oz

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Why did IT Cosmetics create this product: To finally give women a product for their lashes that is not only clinically shown to increase both the volume and length instantly, but is also packed with lash-loving ingredients and a cutting-edge lash-enhancing serum. This 5-in-1 natural formula is also paraben-free, fragrance-free, and sulfate-free. The results are phenomenal, it's simple to use and it's a product that takes the place of 5 lash products, all in one innovative component.

What is it: Developed with leading plastic surgeons, Hello Lashes Clincally Shown 5-in-1 Mascara revolutionizes and takes the place of 5 products: 1) Your natural volumizing mascara, 2) Your conditioning, hydrating lash primer, 3) Your lash enhancing serum, 4) Your lash tint and 5) your lash comb/curler! Hello Lashes Clinically Shown 5-in-1 Mascara offers the blackest of the black color that lasts all day and never flakes or fades. The triple brush lengthens, curls and separates lashes while the innovative Magic Wand Lash Ball Detailer tip is designed to reach every last inner and outer corner lash.

Who is it for: Anyone who wants to fall in love with their lashes again! Anyone who wants a 5-in-1 multitasking natural mascara that replaces your mascara, lash volumizing/conditioning primer, lash stain, lash enhancing serum and lash curler/comb all in one. Anyone who wants thicker, longer, fuller-looking amazing lashes that they just can't help but say "hello" to every morning!

Why is it different: Clinically shown, Hello Lashes Clincally Shown 5-in-1 Mascara utilizes proprietary technology to infuse a blend of lash-enhancing and conditioning ingredients including peptides, collagen, proteins, acai, jojoba, green tea, and Vitamins A, C, E, B5. Hello Lashes Clinically Shown 5-in-1 Mascara is made in the USA, and is paraben-free, fragrance-free, phthalate-free, sulfate-free.

Starting at the base of your lashes, hold the brush horizontally then wiggle and sweep the brush up and through to the tips. Next hold the wand vertically and use the Lash Ball Detailer to add length, volume and separation to your lower lashes as well as your inner and outer corner lashes. For a more dramatic look add additional coats. It's easy to remove using soap and warm water or eye makeup remover.

Beauty tips: Here is a quick trick to use with Hello Lashes Clinically Proven 5-in-1 Mascara to get the fake eyelash look: After your eye look is complete grab a playing card or business card and place it behind your upper lashes at the base. With your Hello Lashes Clinically Proven 5-in-1 Mascara, pull the mascara wand up and through lashes, wiggling as you go. Then flip it and Go Vertical, pushing your lashes up against the card. The card will not only shield you from messing up your makeup but it will also help to fan your lashes and get them as curled as possible!
Water, Beeswax, Copernicia Cerifera (Carnauba) Wax, Dimethicone, PVP, Stearic Acid, Glyceryl Stearate SE, Sorbitan Stearate, Polybutene, Oleic Acid, Magnesium Aluminum Silicate, Cellulose Gum, Chlorphenesin, Panthenol, Ascorbyl Palmitate, Disodium EDTA, Euterpe Oleracea Fruit Extract, Simmondsia Chinensis (Jojoba) Seed Oil, Cocoyl Hydrolyzed Collagen, Hydrolyzed Wheat Protein, Lauroyl Lysine, Biotin, Serenoa Serrulata Fruit Extract, Urtica Dioica (Nettle) Extract, Equisetum Arvense Extract, Camellia Sinensis (Green Tea) Leaf Extract, Glycerin, Mysristoyl Hexapeptide-16, Arginine, Malus Domestica Fruit Cell Culture Extract, Lecithin, Phenoxyethanol, Caprylyl Glycol, Potassium Sorbate, Hexylene Glycol. May Contain: Iron Oxides (CI 77499).

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Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
It CosmeticsHello Lashes Clinically Shown 5-in-1 Mascara
 
3.9

(based on 567 reviews)

72%

of respondents would recommend this to a friend.

Pros

  • Defines & separates (348)
  • Lengthens (345)
  • Great brush (328)
  • Adds volume (325)
  • Applies evenly (307)

Cons

  • Smudges or runs (105)
  • Flakes (64)
  • Difficult to remove (38)
  • Dries out quickly (29)
  • Sticky texture (26)

Best Uses

  • Anytime (369)
  • Daytime (102)
  • Going out (84)
  • Everyday (3)
    • Reviewer Profile:
    • Classic style (266), Natural style (210), Trendy style (47)

Reviewed by 567 customers

Displaying reviews 1-10

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3.0

It's fine.

By Jillygee

from FL

About Me Classic Style

Verified Buyer

Pros

  • Nice Brush

Cons

    Best Uses

    • Anytime

    Comments about It Cosmetics Hello Lashes Clinically Shown 5-in-1 Mascara:

    This mascara works better than the ones I've tried lately (mostly drugstore)but I'm still not finding one that helps my non existent looking lashes. Likely won't buy again.

     
    4.0

    Absolute favorite mascara!

    By Mlphil

    from Dallas

    About Me Natural Style

    Verified Buyer

    Pros

    • Adds Volume
    • Applies Evenly
    • Defines & Separates
    • Doesn't Clump
    • Great Brush
    • Lengthens

    Cons

      Best Uses

      • Anytime
      • Daytime
      • Going Out

      Comments about It Cosmetics Hello Lashes Clinically Shown 5-in-1 Mascara:

      I have found the one. There isn't a thing about this mascara that I don't like. One coat or two or more, it applies evenly and gives my lashes the WOW I want. I get compliments all the time

       
      3.0

      Rocky Raccoon

      By Lou-la-belle

      from Warren, MI

      About Me Natural Style

      Verified Buyer

      Pros

      • Adds Volume
      • Applies Evenly
      • Defines & Separates
      • Lengthens

      Cons

      • Dries Out Quickly
      • Flakes
      • Smudges or Runs

      Best Uses

      • Going Out

      Comments about It Cosmetics Hello Lashes Clinically Shown 5-in-1 Mascara:

      I don't like how it "bleeds" under my eyes. I look like a raccoon by the end of my work day.

       
      5.0

      Love After First Use!

      By Natalia Lei

      from San Diego, CA

      Comments about It Cosmetics Hello Lashes Clinically Shown 5-in-1 Mascara:

      I'm beyond picky when it comes to my mascaras & I loved this after the first time. My eyelashes don't dry out & it isn't clumpy. Worth every penny.

       
      5.0

      Love "IT"

      By Princess Laia

      from Greenwich, CT

      About Me Natural Style

      Verified Buyer

      Pros

      • Adds Volume
      • Applies Evenly
      • Defines & Separates
      • Doesn't Clump
      • Great Brush
      • Lengthens

      Cons

        Best Uses

        • Anytime

        Comments about It Cosmetics Hello Lashes Clinically Shown 5-in-1 Mascara:

        I love this mascara! It doesn't clump and it last all day. I definitely recommend this product.

         
        5.0

        Luxurious Lashes

        By Just Carol

        from York, PA

        About Me Trendy Style

        Verified Buyer

        Pros

        • Adds Volume
        • Applies Evenly
        • Defines & Separates
        • Doesn't Clump
        • Great Brush
        • Healthy
        • Lasting
        • Lengthens

        Cons

          Best Uses

          • Anytime

          Comments about It Cosmetics Hello Lashes Clinically Shown 5-in-1 Mascara:

          Grows and lengthen lashes

           
          1.0

          Drugstore Quality

          By Kate

          from Georgia

          About Me Classic Style

          Verified Buyer

          Pros

            Cons

            • Clumpy
            • Drugstore Quality
            • Falls Off Lashes
            • Hard To Come Off

            Best Uses

              Comments about It Cosmetics Hello Lashes Clinically Shown 5-in-1 Mascara:

              This mascara was so disappointing. I returned it after two fair tries even though I never return my makeup. I wanted to use it for an everyday mascara but it was clumpy, it fell off and smudged in my under-eye area (I looked like a raccoon) and when I tried to remove the rest of it with my regular makeup remover it was difficult to remove. In fact, it pulled a few of my eyelashes out when I tried to remove it. I labeled this review as "drugstore quality" but honestly, there drugstore products that are better than this one. Don't waste your money.

               
              4.0

              Love it!

              By MB

              from Indianapolis, IN

              About Me Natural Style

              Verified Buyer

              Pros

              • Adds Volume
              • Applies Evenly
              • Defines & Separates
              • Doesn't Clump
              • Great Brush
              • Lengthens

              Cons

                Best Uses

                • Anytime

                Comments about It Cosmetics Hello Lashes Clinically Shown 5-in-1 Mascara:

                Finally I found a mascara that will define and show off my very long lashes. With many other products, my lashes have no thickness and look awful because they go every which way. This product applies evenly and with the defining tip, keeps all my lashes together. My lashes have never looked better!

                 
                5.0

                Awesome product

                By Ally

                from North Carolina

                About Me Natural Style

                Verified Buyer

                Pros

                • Defines & Separates
                • Great Brush
                • Lengthens
                • Stays On All Day

                Cons

                  Best Uses

                  • Anytime

                  Comments about It Cosmetics Hello Lashes Clinically Shown 5-in-1 Mascara:

                  I love this mascara! Separates, defines, and adds length. It stays on all day without smudging or flaking but is easy to remove. Definitely worth the money.

                   
                  5.0

                  Great Mascara!

                  By LKC

                  from Dallas, TX

                  About Me Classic Style

                  Verified Buyer

                  Pros

                  • Adds Volume
                  • Applies Evenly
                  • Defines & Separates
                  • Doesn't Clump
                  • Great Brush
                  • Lengthens

                  Cons

                    Best Uses

                    • Anytime

                    Comments about It Cosmetics Hello Lashes Clinically Shown 5-in-1 Mascara:

                    Great mascara that really plumps your lashes and makes them look full and long.

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                    Q&A

                    Product Q&A

                    Do you have questions about this product?

                    Get answers from in-house experts.

                    11 Questions | 11 Answers
                    Displaying questions 1-10Previous | Next »
                    • Q:

                      does this mascara come in waterproof?
                      Asked on 12/9/2015 by love makeup from dixon, ca

                      1 answer

                      • Brand Expert

                        A:

                        Hi
                        At this time the hello lashes is only water resistant and not waterproof.
                        XOXO

                        Answered on 12/10/2015 by Brand Expert from IT Cosmetics
                    • Q:

                      Will this product hold a curl on straight eyelashes?
                      Asked on 10/13/2015 by Diana from Arizona

                      1 answer

                      • Brand Expert

                        A:

                        Hi
                        Thank you for your question. This mascara will help you to hold a curl on straight lashes.
                        XOXO

                        Answered on 10/14/2015 by Brand Expert from IT Cosmetics
                    • Q:

                      What are the differences between this mascara and the Hello Lashes Extension mascara?
                      Asked on 6/25/2015 by Nicole from Kansas

                      1 answer

                      • Brand Expert

                        A:

                        Hi
                        Thank you for your question and for your interest in our Mascara! We are more than happy to help you with this!

                        Our Hello Lashes and Hello Lashes Extensions are both amazing products! The Hello Lashes is best for increasing volume. It is clinically shown to increase lash volume by 430%! IT Utilizes proprietary technology to infuse a blend of lash-enhancing and conditioning ingredients and has the innovative brush design lets you go vertical, defining each lash and holding the curl with Lash Retention Technology. IT Offers the blackest of black color that lasts all day and never flakes or fades.

                        Hello Lashes® Extensions Mascara makes the look of false lashes easy and accessible! This 6-in-1, clinically shown 24-hour wear mascara features the blackest black melted nylon fibers infused into our volumizing, lash-loving and award-winning Hello Lashes Mascara so you can achieve long, thick and dramatic lashes in one quick coat application! this is best when you want the look of longer lashes and it has a 114% increase in lash length!

                        We hope this is helpful!

                        XOXO

                        Answered on 6/25/2015 by Brand Expert from IT Cosmetics
                    • Q:

                      Does this come in waterproof/?
                      Asked on 1/23/2015 by karen

                      1 answer

                      • Brand Expert

                        A:

                        Hello!! Thank you for your question! At this time the Hello Lashes is not waterproof!!! The only truly waterproof mascara we have is the tightline!! But you never what will come down the line so stay tuned!!! XOXO

                        Answered on 1/27/2015 by Brand Expert from IT Cosmetics
                    • Q:

                      Does it have propylene glycol?
                      Asked on 1/20/2015 by Deb

                      1 answer

                      • Brand Expert

                        A:

                        Hi!!
                        Thank you for your question!! No - we do not use this product in our Hello Lashes!! XOXO

                        Answered on 1/22/2015 by Brand Expert from IT Cosmetics
                    • Q:

                      2 questions: Does the tint last or your eyelashes get darker as you continue use of the product? And do your lashes really grow from this or once you wash your make up off do they go back to your normal looking lashes?
                      Asked on 1/13/2015 by Gin from USA

                      1 answer

                      • Brand Expert

                        A:

                        Hi!!! Thank you for your question!!! This product does not tint your lashes or make them darker as you continue. Additionally, it does not help your lashes grow so once you remover your lashes will look the same! XOXO

                        Answered on 1/14/2015 by Brand Expert from IT Cosmetics
                    • Q:

                      does it remove easily with purity facial cleaner
                      Asked on 1/8/2015 by darby from Terre Haute Indiana

                      1 answer

                      • Staff Expert

                        A:

                        Yes, you can remove this mascara using eye makeup remover or any mild cleanser and water.

                        Answered on 1/9/2015 by Staff Expert from ULTA.com
                    • Q:

                      Does this mascara come in brown black or black?
                      Asked on 11/9/2014 by Theresa from United States

                      1 answer

                      • Staff Expert

                        A:

                        This product is available only in Blackest Black.

                        Answered on 11/10/2014 by Staff Expert from ULTA.com
                    • Q:

                      Is this product tested on animals?
                      Asked on 10/20/2014 by Andrea from VA

                      1 answer

                      • Staff Expert

                        A:

                        IT Cosmetics is a cruelty-free brand certified by PETA, and none of their products are tested on animals.

                        Answered on 10/22/2014 by Staff Expert from ULTA.com
                    • Q:

                      Does this mascara contain cera alba (bees wax)?
                      Asked on 9/14/2014 by Darleen from Highlands Ranch, CO

                      1 answer

                      • Staff Expert

                        A:

                        Yes, this product contains Beeswax.

                        Answered on 9/15/2014 by Staff Expert from ULTA.com
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