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It CosmeticsHello Lashes Clinically Proven 5-in-1 Mascara
It Cosmetics

Hello Lashes Clinically Proven 5-in-1 Mascara

Blackest Black

Item #: 2264026

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Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
It CosmeticsHello Lashes Clinically Proven 5-in-1 Mascara
 
3.8

(based on 340 reviews)

72%

of respondents would recommend this to a friend.

Pros

  • Lengthens (216)
  • Defines & separates (213)
  • Adds volume (203)
  • Great brush (197)
  • Applies evenly (185)

Cons

  • Smudges or runs (70)
  • Flakes (40)
  • Difficult to remove (27)
  • Dries out quickly (16)
  • Sticky texture (15)

Best Uses

  • Anytime (225)
  • Daytime (58)
  • Going out (49)
    • Reviewer Profile:
    • Classic style (169), Natural style (123), Trendy style (24)

Reviewed by 340 customers

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Displaying reviews 1-10

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5.0

I would definitely buy this product again.

By Annie

from Gloversville, New York

About Me Classic Style

Verified Buyer

Pros

  • Adds Volume
  • Doesn't Clump
  • Lengthens

Cons

    Best Uses

    • Anytime

    Comments about It Cosmetics Hello Lashes Clinically Proven 5-in-1 Mascara:

    Love this product, but I use a primer first

     
    1.0

    Disappointed

    By PhatCowgirl

    from Idaho

    About Me Classic Style

    Verified Reviewer

    Pros

    • Applies Evenly

    Cons

    • Sticky Texture

    Best Uses

    • Anytime

    Comments about It Cosmetics Hello Lashes Clinically Proven 5-in-1 Mascara:

    Did not make my lashes look any better, and was very gunky. Irritated my eyes which watered all day long.

     
    2.0

    Love the wand but not the mascara

    By Jacquer

    from Arlington, Tx

    About Me Classic Style

    Verified Buyer

    Pros

    • Great Brush

    Cons

    • Smudges or Runs

    Best Uses

    • Daytime

    Comments about It Cosmetics Hello Lashes Clinically Proven 5-in-1 Mascara:

    Love the brush but wish the mascara was waterproof.

     
    2.0

    Not my favorite

    By Rb76

    from Bloomington, il

    About Me Natural Style

    Verified Buyer

    Pros

      Cons

        Best Uses

          Comments about It Cosmetics Hello Lashes Clinically Proven 5-in-1 Mascara:

          Doesn't really lengthen or make lashes look fuller.

           
          5.0

          I would buy this mascara again and again.

          By lover of makeup

          from Blue Bell, PA

          About Me Natural Style

          Verified Buyer

          Pros

          • Adds Volume
          • Applies Evenly
          • Defines & Separates
          • Doesn't Clump
          • Great Brush
          • Lasts all day
          • Lengthens

          Cons

            Best Uses

            • Anytime
            • Daytime
            • Going Out

            Comments about It Cosmetics Hello Lashes Clinically Proven 5-in-1 Mascara:

            This mascara does exactly what it says. It maximizes the length and volume of your lashes. My thin, sparse lashes look so much better when I wear this mascara. I wouldn't change a thing!

             
            2.0

            Hello Lashes

            By sunshine rocks

            from Houton, TX

            About Me Trendy Style

            Verified Buyer

            Pros

            • Applies Evenly
            • Great Brush

            Cons

              Best Uses

                Comments about It Cosmetics Hello Lashes Clinically Proven 5-in-1 Mascara:

                I used Hello Lashes for daily use. It left them firm and I prefer a soft and fluffy lash. I didnt notice a differnce in lenght. However, I did like the brush. It made appilcation super easy.

                 
                5.0

                Best Mascara EVER!

                By Reading Neggie

                from Raleigh, NC

                About Me Classic Style

                Verified Buyer

                Pros

                • Adds Volume
                • Defines & Separates
                • Great Brush
                • Lengthens

                Cons

                  Best Uses

                  • Anytime

                  Comments about It Cosmetics Hello Lashes Clinically Proven 5-in-1 Mascara:

                  I use the "ball" at the end of the brush along the lash line, then use the "wand" to lengthen and add volume

                   
                  2.0

                  Clumps

                  By sdray

                  from Roanoke, TX

                  About Me Classic Style

                  Verified Buyer

                  Pros

                    Cons

                    • Smudges or Runs

                    Best Uses

                      Comments about It Cosmetics Hello Lashes Clinically Proven 5-in-1 Mascara:

                      Really do not like. Clumps and sticks lashes together had to take time to comb my lashes to try and separate them and remove the clumps.

                      (1 of 1 customers found this review helpful)

                       
                      5.0

                      Fantastic!!

                      By Niki

                      from Michigan

                      Comments about It Cosmetics Hello Lashes Clinically Proven 5-in-1 Mascara:

                      I love this mascara!! My lashes have never looked so great! I have tried so many different mascara a to get the look this one gives me and finally found one I love!! Highly recommend!

                      (1 of 1 customers found this review helpful)

                       
                      1.0

                      Not for Me

                      By Island Girl

                      from No. CA

                      About Me Natural Style

                      Verified Buyer

                      Pros

                      • Applies Evenly
                      • Great Brush

                      Cons

                      • Flakes
                      • Smudges or Runs

                      Best Uses

                        Comments about It Cosmetics Hello Lashes Clinically Proven 5-in-1 Mascara:

                        Watched this mascara being applied on a shopping channel and liked what I saw and its description. I was so disappointed after first use of only a few hours. I was visiting relatives and used the bathroom, only to discover I had racoon eyes. Dark smudges under the eyes that were difficult to remove. The second time I used this product, I didn't apply to the lower lashes. Same problem. Couldn't return it because I had tossed this packaging. Money down the drain.

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                        Q&A

                        Product Q&A

                        Do you have questions about this product?

                        Get answers from in-house experts.

                        9 Questions | 9 Answers
                        Displaying questions 1-9
                        • Q:

                          What are the differences between this mascara and the Hello Lashes Extension mascara?
                          Asked on 6/25/2015 by Nicole from Kansas

                          1 answer

                          • Brand Expert

                            A:

                            Hi
                            Thank you for your question and for your interest in our Mascara! We are more than happy to help you with this!

                            Our Hello Lashes and Hello Lashes Extensions are both amazing products! The Hello Lashes is best for increasing volume. It is clinically shown to increase lash volume by 430%! IT Utilizes proprietary technology to infuse a blend of lash-enhancing and conditioning ingredients and has the innovative brush design lets you go vertical, defining each lash and holding the curl with Lash Retention Technology. IT Offers the blackest of black color that lasts all day and never flakes or fades.

                            Hello Lashes® Extensions Mascara makes the look of false lashes easy and accessible! This 6-in-1, clinically shown 24-hour wear mascara features the blackest black melted nylon fibers infused into our volumizing, lash-loving and award-winning Hello Lashes Mascara so you can achieve long, thick and dramatic lashes in one quick coat application! this is best when you want the look of longer lashes and it has a 114% increase in lash length!

                            We hope this is helpful!

                            XOXO

                            Answered on 6/25/2015 by Brand Expert from IT Cosmetics
                        • Q:

                          Does this come in waterproof/?
                          Asked on 1/23/2015 by karen

                          1 answer

                          • Brand Expert

                            A:

                            Hello!! Thank you for your question! At this time the Hello Lashes is not waterproof!!! The only truly waterproof mascara we have is the tightline!! But you never what will come down the line so stay tuned!!! XOXO

                            Answered on 1/27/2015 by Brand Expert from IT Cosmetics
                        • Q:

                          Does it have propylene glycol?
                          Asked on 1/20/2015 by Deb

                          1 answer

                          • Brand Expert

                            A:

                            Hi!!
                            Thank you for your question!! No - we do not use this product in our Hello Lashes!! XOXO

                            Answered on 1/22/2015 by Brand Expert from IT Cosmetics
                        • Q:

                          2 questions: Does the tint last or your eyelashes get darker as you continue use of the product? And do your lashes really grow from this or once you wash your make up off do they go back to your normal looking lashes?
                          Asked on 1/13/2015 by Gin from USA

                          1 answer

                          • Brand Expert

                            A:

                            Hi!!! Thank you for your question!!! This product does not tint your lashes or make them darker as you continue. Additionally, it does not help your lashes grow so once you remover your lashes will look the same! XOXO

                            Answered on 1/14/2015 by Brand Expert from IT Cosmetics
                        • Q:

                          does it remove easily with purity facial cleaner
                          Asked on 1/8/2015 by darby from Terre Haute Indiana

                          1 answer

                          • Staff Expert

                            A:

                            Yes, you can remove this mascara using eye makeup remover or any mild cleanser and water.

                            Answered on 1/9/2015 by Staff Expert from ULTA.com
                        • Q:

                          Does this mascara come in brown black or black?
                          Asked on 11/9/2014 by Theresa from United States

                          1 answer

                          • Staff Expert

                            A:

                            This product is available only in Blackest Black.

                            Answered on 11/10/2014 by Staff Expert from ULTA.com
                        • Q:

                          Is this product tested on animals?
                          Asked on 10/20/2014 by Andrea from VA

                          1 answer

                          • Staff Expert

                            A:

                            IT Cosmetics is a cruelty-free brand certified by PETA, and none of their products are tested on animals.

                            Answered on 10/22/2014 by Staff Expert from ULTA.com
                        • Q:

                          Does this mascara contain cera alba (bees wax)?
                          Asked on 9/14/2014 by Darleen from Highlands Ranch, CO

                          1 answer

                          • Staff Expert

                            A:

                            Yes, this product contains Beeswax.

                            Answered on 9/15/2014 by Staff Expert from ULTA.com
                        • Q:

                          IS THIS WATERPROOF
                          Asked on 4/25/2014 by TRUE BLUE

                          1 answer

                          • Staff Expert

                            A:

                            This mascara is not waterproof.

                            Answered on 4/25/2014 by Staff Expert from ULTA.com
                        Displaying questions 1-9

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