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It CosmeticsHello Lashes Clinically Proven 5-in-1 Mascara
It Cosmetics

Hello Lashes Clinically Proven 5-in-1 Mascara

Blackest Black

Item #: 2264026

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Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
It CosmeticsHello Lashes Clinically Proven 5-in-1 Mascara
 
3.9

(based on 172 reviews)

77%

of respondents would recommend this to a friend.

Pros

  • Defines & separates (120)
  • Lengthens (119)
  • Adds volume (112)
  • Applies evenly (105)
  • Great brush (105)

Cons

  • Smudges or runs (31)
  • Difficult to remove (15)
  • Flakes (15)
  • Dries out quickly (8)
  • Clumps (7)

Best Uses

  • Anytime (127)
  • Daytime (35)
  • Going out (30)
    • Reviewer Profile:
    • Classic style (91), Natural style (58), Trendy style (12)

Reviewed by 172 customers

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Displaying reviews 1-10

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5.0

Who knew I actually had lashes!

By Salmom

from Boothwyn, PA

About Me Classic Style

Verified Buyer

Pros

  • Adds Curl
  • Adds Volume
  • Defines & Separates
  • Great Brush
  • Lengthens

Cons

    Best Uses

    • Anytime

    Comments about It Cosmetics Hello Lashes Clinically Proven 5-in-1 Mascara:

    Lengthens and curls my lashes. I finally found a mascara that does what it says.

     
    5.0

    I love it

    By Carol

    from watsonville, ca

    About Me Classic Style

    Verified Buyer

    Pros

    • Adds Volume
    • Applies Evenly
    • Defines & Separates
    • Doesn't Clump
    • Great Brush
    • Lengthens

    Cons

      Best Uses

      • Anytime

      Comments about It Cosmetics Hello Lashes Clinically Proven 5-in-1 Mascara:

      All good

       
      1.0

      Hooded Eyes

      By B.

      from CA

      About Me Natural Style

      Pros

        Cons

        • Difficult To Remove
        • Smudges or Runs

        Best Uses

          Comments about It Cosmetics Hello Lashes Clinically Proven 5-in-1 Mascara:

          Very disappointed. Loved how nice it went on and how it felt on my lashes. BUT... it smudged. I have hooded eyes.

           
          4.0

          Awesome

          By makeup lover

          from Ocean Springs, MS

          About Me Classic Style

          Verified Buyer

          Pros

          • Curls
          • Defines & Separates
          • Doesn't Clump
          • Lengthens
          • Lifts
          • No eyelash curler needed

          Cons

          • Pricey

          Best Uses

          • Anytime

          Comments about It Cosmetics Hello Lashes Clinically Proven 5-in-1 Mascara:

          Love this mascara! Don't even need to use my eyelash curler. It really lifts and lengthens lashes.

           
          5.0

          Wow lashes

          By Lavender

          from Flemington, NJ

          About Me Natural Style

          Verified Buyer

          Pros

          • Adds Volume
          • Applies Evenly
          • Defines & Separates
          • Doesn't Clump
          • Lengthens
          • Looks natural

          Cons

            Best Uses

            • Anytime
            • Daytime
            • Going Out

            Comments about It Cosmetics Hello Lashes Clinically Proven 5-in-1 Mascara:

            It is easy to apply. Only one coat needed. Friends at work noticed my thick lashes the first time I wore the mascara

             
            4.0

            Great lash brush! Separates even tiny la

            By Brighteyes

            from South Carolina

            About Me Natural Style

            Verified Buyer

            Pros

            • Applies Evenly
            • Defines & Separates
            • Doesn't Clump
            • Great Brush
            • Lengthens

            Cons

              Best Uses

              • Anytime

              Comments about It Cosmetics Hello Lashes Clinically Proven 5-in-1 Mascara:

              Lengthens and defines my lashes. I can even use it on my tiny lower lashes!

               
              5.0

              Best ever Mascara

              By Eagle Eye

              from Minnesota

              About Me Classic Style

              Verified Buyer

              Pros

              • Adds Volume
              • Applies Evenly
              • Defines & Separates
              • Doesn't Clump
              • Great Brush
              • Lengthens

              Cons

                Best Uses

                • Anytime
                • Daytime
                • Going Out

                Comments about It Cosmetics Hello Lashes Clinically Proven 5-in-1 Mascara:

                This is my daily go to mascara.

                 
                4.0

                great mascara

                By picky make up consumer

                from Sioux Falls SD

                About Me Natural Style

                Verified Buyer

                Pros

                • Adds Volume
                • Applies Evenly
                • Defines & Separates
                • Lengthens

                Cons

                • Not waterproof
                • Smudges or Runs

                Best Uses

                • Anytime

                Comments about It Cosmetics Hello Lashes Clinically Proven 5-in-1 Mascara:

                I liked everything about this mascara except it is not waterproof. If you tear up at all it smudges.

                 
                5.0

                Wonderful Mascara,

                By Stylish English Teacher

                from Sacramento, CA

                About Me Classic Style

                Verified Buyer

                Pros

                • Adds Volume
                • Applies Evenly
                • Doesn't Clump
                • Great Brush
                • Lengthens

                Cons

                • Smudges or Runs

                Best Uses

                • Anytime
                • Daytime
                • Going Out

                Comments about It Cosmetics Hello Lashes Clinically Proven 5-in-1 Mascara:

                I love the easy application of this mascara. You can put one coat on for longer, defined lashes for daytime wear. Or, you can put on a couple of coats for thick, full lashes for evening wear. I also love that it washes off easily, so you don't come out of shower with raccoon eyes.

                 
                2.0

                Just ok

                By Gigi

                from Northern California

                About Me Natural Style

                Verified Buyer

                Pros

                  Cons

                  • Dries Out Quickly

                  Best Uses

                  • Daytime

                  Comments about It Cosmetics Hello Lashes Clinically Proven 5-in-1 Mascara:

                  Mediocre product. I do not like the rounded tip that gets clumps of mascara on it.

                  Displaying reviews 1-10

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                  Q&A

                  Product Q&A

                  Do you have questions about this product?

                  Get answers from in-house experts.

                  6 Questions | 6 Answers
                  Displaying questions 1-6
                  • Q:

                    Does this mascara come in brown black or black?
                    Asked on 11/9/2014 by Theresa from United States

                    1 answer

                    • Staff Reviewer

                      A:

                      This product is available only in Blackest Black.

                      Answered on 11/10/2014 by Staff Expert from ULTA.com
                  • Q:

                    Does this product leave lighter lashes tinted when removed as it claims?
                    Asked on 10/25/2014 by J

                    1 answer

                    • Brand Expert

                      A:

                      Hi!! Thank you for your great question!!! We are more than happy to assist you with this today!!!! Yes - the Hello Lashes does leave the lashes tinted!! We have had many IT girls tell us how much darker their lashes look after use!

                      We hope this helps!!

                      XOXO

                      Answered on 10/27/2014 by Brand Expert from IT Cosmetics
                  • Q:

                    Is this product tested on animals?
                    Asked on 10/20/2014 by Andrea from VA

                    1 answer

                    • Staff Reviewer

                      A:

                      IT Cosmetics is a cruelty-free brand certified by PETA, and none of their products are tested on animals.

                      Answered on 10/22/2014 by Staff Expert from ULTA.com
                  • Q:

                    Does this mascara contain cera alba (bees wax)?
                    Asked on 9/14/2014 by Darleen from Highlands Ranch, CO

                    1 answer

                    • Staff Reviewer

                      A:

                      Yes, this product contains Beeswax.

                      Answered on 9/15/2014 by Staff Expert from ULTA.com
                  • Q:

                    Does the mascara do what it claims as far as making the eyelashes grow?
                    Asked on 5/7/2014 by mascara lover from Milwaukee, WI

                    1 answer

                    • Staff Reviewer

                      A:

                      Yes, this product is formulated with a built-in lash serum and is clinically proven to increase both the volume and length of lashes instantly!

                      Answered on 5/7/2014 by Staff Expert from ULTA.com
                  • Q:

                    IS THIS WATERPROOF
                    Asked on 4/25/2014 by TRUE BLUE

                    1 answer

                    • Staff Reviewer

                      A:

                      This mascara is not waterproof.

                      Answered on 4/25/2014 by Staff Expert from ULTA.com
                  Displaying questions 1-6

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