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It CosmeticsHello Lashes Clinically Proven 5-in-1 Mascara
It Cosmetics

Hello Lashes Clinically Proven 5-in-1 Mascara

Blackest Black

Item #: 2264026

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Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
It CosmeticsHello Lashes Clinically Proven 5-in-1 Mascara
 
3.9

(based on 169 reviews)

77%

of respondents would recommend this to a friend.

Pros

  • Defines & separates (118)
  • Lengthens (117)
  • Adds volume (110)
  • Applies evenly (104)
  • Great brush (103)

Cons

  • Smudges or runs (30)
  • Flakes (15)
  • Difficult to remove (14)
  • Dries out quickly (8)
  • Clumps (7)

Best Uses

  • Anytime (125)
  • Daytime (35)
  • Going out (30)
    • Reviewer Profile:
    • Classic style (89), Natural style (57), Trendy style (12)

Reviewed by 169 customers

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Displaying reviews 1-10

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4.0

Awesome

By makeup lover

from Ocean Springs, MS

About Me Classic Style

Verified Buyer

Pros

  • Curls
  • Defines & Separates
  • Doesn't Clump
  • Lengthens
  • Lifts
  • No eyelash curler needed

Cons

  • Pricey

Best Uses

  • Anytime

Comments about It Cosmetics Hello Lashes Clinically Proven 5-in-1 Mascara:

Love this mascara! Don't even need to use my eyelash curler. It really lifts and lengthens lashes.

 
5.0

Wow lashes

By Lavender

from Flemington, NJ

About Me Natural Style

Verified Buyer

Pros

  • Adds Volume
  • Applies Evenly
  • Defines & Separates
  • Doesn't Clump
  • Lengthens
  • Looks natural

Cons

    Best Uses

    • Anytime
    • Daytime
    • Going Out

    Comments about It Cosmetics Hello Lashes Clinically Proven 5-in-1 Mascara:

    It is easy to apply. Only one coat needed. Friends at work noticed my thick lashes the first time I wore the mascara

     
    4.0

    Great lash brush! Separates even tiny la

    By Brighteyes

    from South Carolina

    About Me Natural Style

    Verified Buyer

    Pros

    • Applies Evenly
    • Defines & Separates
    • Doesn't Clump
    • Great Brush
    • Lengthens

    Cons

      Best Uses

      • Anytime

      Comments about It Cosmetics Hello Lashes Clinically Proven 5-in-1 Mascara:

      Lengthens and defines my lashes. I can even use it on my tiny lower lashes!

       
      5.0

      Best ever Mascara

      By Eagle Eye

      from Minnesota

      About Me Classic Style

      Verified Buyer

      Pros

      • Adds Volume
      • Applies Evenly
      • Defines & Separates
      • Doesn't Clump
      • Great Brush
      • Lengthens

      Cons

        Best Uses

        • Anytime
        • Daytime
        • Going Out

        Comments about It Cosmetics Hello Lashes Clinically Proven 5-in-1 Mascara:

        This is my daily go to mascara.

         
        4.0

        great mascara

        By picky make up consumer

        from Sioux Falls SD

        About Me Natural Style

        Verified Buyer

        Pros

        • Adds Volume
        • Applies Evenly
        • Defines & Separates
        • Lengthens

        Cons

        • Not waterproof
        • Smudges or Runs

        Best Uses

        • Anytime

        Comments about It Cosmetics Hello Lashes Clinically Proven 5-in-1 Mascara:

        I liked everything about this mascara except it is not waterproof. If you tear up at all it smudges.

         
        5.0

        Wonderful Mascara,

        By Stylish English Teacher

        from Sacramento, CA

        About Me Classic Style

        Verified Buyer

        Pros

        • Adds Volume
        • Applies Evenly
        • Doesn't Clump
        • Great Brush
        • Lengthens

        Cons

        • Smudges or Runs

        Best Uses

        • Anytime
        • Daytime
        • Going Out

        Comments about It Cosmetics Hello Lashes Clinically Proven 5-in-1 Mascara:

        I love the easy application of this mascara. You can put one coat on for longer, defined lashes for daytime wear. Or, you can put on a couple of coats for thick, full lashes for evening wear. I also love that it washes off easily, so you don't come out of shower with raccoon eyes.

         
        2.0

        Just ok

        By Gigi

        from Northern California

        About Me Natural Style

        Verified Buyer

        Pros

          Cons

          • Dries Out Quickly

          Best Uses

          • Daytime

          Comments about It Cosmetics Hello Lashes Clinically Proven 5-in-1 Mascara:

          Mediocre product. I do not like the rounded tip that gets clumps of mascara on it.

          (1 of 1 customers found this review helpful)

           
          1.0

          flaked off immediately

          By kellie

          from wisconsin

          Verified Buyer

          Pros

          • None

          Cons

          • Crumbly
          • Dry
          • Flaky

          Best Uses

          • Never

          Comments about It Cosmetics Hello Lashes Clinically Proven 5-in-1 Mascara:

          I don't know if I got a bad batch but this stuff was terrible. It had flaked off all over my face within minutes.

           
          5.0

          So awesome

          By Sarah

          from Tennessee

          About Me Natural Style

          Verified Buyer

          Pros

          • Adds Volume
          • Defines & Separates
          • Great Brush
          • Lengthens

          Cons

            Best Uses

            • Anytime

            Comments about It Cosmetics Hello Lashes Clinically Proven 5-in-1 Mascara:

            I love this mascara. I get compliments on my lashes all the time. I also bought some for my mom for her birthday and she loves it, too. The only thing I wish was that it came in waterproof!

             
            5.0

            Best mascara on the market!

            By Kristen

            from Virginia

            About Me Classic Style

            Pros

            • Adds Volume
            • Applies Evenly
            • Defines & Separates
            • Doesn't Clump
            • Great Brush
            • Lengthens

            Cons

              Best Uses

              • Anytime
              • Daytime
              • Going Out

              Comments about It Cosmetics Hello Lashes Clinically Proven 5-in-1 Mascara:

              This mascara is by far the best mascara I have ever used. I have used many different ones but this mascara is the best mascara on the market in my opinion. This mascara not only lengthens and separates lashes but also helps condition lashes to grow. Will not be dissapointed at all this mascara is a must have. I use the black mascara primer from it cosmetics as well first then do 2 coats on my top lashes and ready to go. I am so glad that I purchased this mascara because for the price it really makes your eyes stand out and look amazing.

              Displaying reviews 1-10

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              Q&A

              Product Q&A

              Do you have questions about this product?

              Get answers from in-house experts.

              6 Questions | 6 Answers
              Displaying questions 1-6
              • Q:

                Does this mascara come in brown black or black?
                Asked on 11/9/2014 by Theresa from United States

                1 answer

                • Staff Reviewer

                  A:

                  This product is available only in Blackest Black.

                  Answered on 11/10/2014 by Staff Expert from ULTA.com
              • Q:

                Does this product leave lighter lashes tinted when removed as it claims?
                Asked on 10/25/2014 by J

                1 answer

                • Brand Expert

                  A:

                  Hi!! Thank you for your great question!!! We are more than happy to assist you with this today!!!! Yes - the Hello Lashes does leave the lashes tinted!! We have had many IT girls tell us how much darker their lashes look after use!

                  We hope this helps!!

                  XOXO

                  Answered on 10/27/2014 by Brand Expert from IT Cosmetics
              • Q:

                Is this product tested on animals?
                Asked on 10/20/2014 by Andrea from VA

                1 answer

                • Staff Reviewer

                  A:

                  IT Cosmetics is a cruelty-free brand certified by PETA, and none of their products are tested on animals.

                  Answered on 10/22/2014 by Staff Expert from ULTA.com
              • Q:

                Does this mascara contain cera alba (bees wax)?
                Asked on 9/14/2014 by Darleen from Highlands Ranch, CO

                1 answer

                • Staff Reviewer

                  A:

                  Yes, this product contains Beeswax.

                  Answered on 9/15/2014 by Staff Expert from ULTA.com
              • Q:

                Does the mascara do what it claims as far as making the eyelashes grow?
                Asked on 5/7/2014 by mascara lover from Milwaukee, WI

                1 answer

                • Staff Reviewer

                  A:

                  Yes, this product is formulated with a built-in lash serum and is clinically proven to increase both the volume and length of lashes instantly!

                  Answered on 5/7/2014 by Staff Expert from ULTA.com
              • Q:

                IS THIS WATERPROOF
                Asked on 4/25/2014 by TRUE BLUE

                1 answer

                • Staff Reviewer

                  A:

                  This mascara is not waterproof.

                  Answered on 4/25/2014 by Staff Expert from ULTA.com
              Displaying questions 1-6

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