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It Cosmetics Hello Lashes Clinically Shown 5-in-1 Mascara

It Cosmetics

Hello Lashes Clinically Shown 5-in-1 Mascara

Blackest Black

Item #: 2264026 Size: 0.33 oz

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Why did IT Cosmetics create this product: To finally give women a product for their lashes that is not only clinically shown to increase both the volume and length instantly, but is also packed with lash-loving ingredients and a cutting-edge lash-enhancing serum. This 5-in-1 natural formula is also paraben-free, fragrance-free, and sulfate-free. The results are phenomenal, it's simple to use and it's a product that takes the place of 5 lash products, all in one innovative component.

What is it: Developed with leading plastic surgeons, Hello Lashes Clincally Shown 5-in-1 Mascara revolutionizes and takes the place of 5 products: 1) Your natural volumizing mascara, 2) Your conditioning, hydrating lash primer, 3) Your lash enhancing serum, 4) Your lash tint and 5) your lash comb/curler! Hello Lashes Clinically Shown 5-in-1 Mascara offers the blackest of the black color that lasts all day and never flakes or fades. The triple brush lengthens, curls and separates lashes while the innovative Magic Wand Lash Ball Detailer tip is designed to reach every last inner and outer corner lash.

Who is it for: Anyone who wants to fall in love with their lashes again! Anyone who wants a 5-in-1 multitasking natural mascara that replaces your mascara, lash volumizing/conditioning primer, lash stain, lash enhancing serum and lash curler/comb all in one. Anyone who wants thicker, longer, fuller-looking amazing lashes that they just can't help but say "hello" to every morning!

Why is it different: Clinically shown, Hello Lashes Clincally Shown 5-in-1 Mascara utilizes proprietary technology to infuse a blend of lash-enhancing and conditioning ingredients including peptides, collagen, proteins, acai, jojoba, green tea, and Vitamins A, C, E, B5. Hello Lashes Clinically Shown 5-in-1 Mascara is made in the USA, and is paraben-free, fragrance-free, phthalate-free, sulfate-free.

Starting at the base of your lashes, hold the brush horizontally then wiggle and sweep the brush up and through to the tips. Next hold the wand vertically and use the Lash Ball Detailer to add length, volume and separation to your lower lashes as well as your inner and outer corner lashes. For a more dramatic look add additional coats. It's easy to remove using soap and warm water or eye makeup remover.

Beauty tips: Here is a quick trick to use with Hello Lashes Clinically Proven 5-in-1 Mascara to get the fake eyelash look: After your eye look is complete grab a playing card or business card and place it behind your upper lashes at the base. With your Hello Lashes Clinically Proven 5-in-1 Mascara, pull the mascara wand up and through lashes, wiggling as you go. Then flip it and Go Vertical, pushing your lashes up against the card. The card will not only shield you from messing up your makeup but it will also help to fan your lashes and get them as curled as possible!
Water, Beeswax, Copernicia Cerifera (Carnauba) Wax, Dimethicone, PVP, Stearic Acid, Glyceryl Stearate SE, Sorbitan Stearate, Polybutene, Oleic Acid, Magnesium Aluminum Silicate, Cellulose Gum, Chlorphenesin, Panthenol, Ascorbyl Palmitate, Disodium EDTA, Euterpe Oleracea Fruit Extract, Simmondsia Chinensis (Jojoba) Seed Oil, Cocoyl Hydrolyzed Collagen, Hydrolyzed Wheat Protein, Lauroyl Lysine, Biotin, Serenoa Serrulata Fruit Extract, Urtica Dioica (Nettle) Extract, Equisetum Arvense Extract, Camellia Sinensis (Green Tea) Leaf Extract, Glycerin, Mysristoyl Hexapeptide-16, Arginine, Malus Domestica Fruit Cell Culture Extract, Lecithin, Phenoxyethanol, Caprylyl Glycol, Potassium Sorbate, Hexylene Glycol. May Contain: Iron Oxides (CI 77499).

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Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
It CosmeticsHello Lashes Clinically Shown 5-in-1 Mascara
 
3.9

(based on 681 reviews)

74%

of respondents would recommend this to a friend.

Pros

  • Defines & separates (423)
  • Lengthens (421)
  • Great brush (411)
  • Adds volume (393)
  • Applies evenly (382)

Cons

  • Smudges or runs (117)
  • Flakes (76)
  • Difficult to remove (43)
  • Sticky texture (34)
  • Dries out quickly (33)

Best Uses

  • Anytime (455)
  • Daytime (122)
  • Going out (103)
  • Everyday (3)
    • Reviewer Profile:
    • Classic style (310), Natural style (262), Trendy style (54)

Reviewed by 681 customers

Displaying reviews 1-10

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5.0

Love!!

By Lash lover

from Roseville, CA

Verified Buyer

Pros

  • Adds Volume
  • Lengthens

Cons

    Best Uses

    • Going Out

    Comments about It Cosmetics Hello Lashes Clinically Shown 5-in-1 Mascara:

    Great mascara. It gradually enhances lashes

     
    5.0

    Love,love this mascara. The brush is awesome!

    By Ljck

    from Micigan

    About Me Classic Style

    Verified Buyer

    Pros

    • Adds Volume
    • Applies Evenly
    • Defines & Separates
    • Doesn't Clump
    • Great Brush
    • Lengthens

    Cons

    • Not waterproof smudge don't rub your eyes
    • Smudges or Runs

    Best Uses

    • Anytime
    • Daytime
    • Going Out

    Comments about It Cosmetics Hello Lashes Clinically Shown 5-in-1 Mascara:

    I usually usecovergirl voluminous because I love the brush.

     
    5.0

    I would buy this product again and will!

    By Mia

    from Salem oregon

    About Me Natural Style

    Verified Buyer

    Pros

    • Doesn't Clump
    • Great Brush
    • Lengthens

    Cons

      Best Uses

      • Anytime

      Comments about It Cosmetics Hello Lashes Clinically Shown 5-in-1 Mascara:

      I use it everyday. It comes off easy and doesn't clump

       
      4.0

      It's great

      By Dezzy

      from Cleveland Ohio

      About Me Natural Style

      Verified Buyer

      Pros

      • Adds Volume
      • Great Brush
      • Lengthens

      Cons

      • Flakes

      Best Uses

      • Anytime

      Comments about It Cosmetics Hello Lashes Clinically Shown 5-in-1 Mascara:

      Great to wear anywhere p

       
      4.0

      I really like this product and will probably buy it again

      By Runner mom

      from Washington PA

      About Me Natural Style

      Verified Buyer

      Pros

      • Defines & Separates
      • Great Brush
      • Lengthens

      Cons

        Best Uses

        • Anytime

        Comments about It Cosmetics Hello Lashes Clinically Shown 5-in-1 Mascara:

        The only thing I don't like about this product is sometimes it doesn't separate as well I would like

         
        5.0

        Hello Lashes is right on the money!!!

        By Buttercup

        from Charlottesville,VA

        About Me Trendy Style

        Verified Buyer

        Pros

        • Adds Volume
        • Applies Evenly
        • Defines & Separates
        • Doesn't Clump
        • Great Brush
        • Lengthens

        Cons

          Best Uses

          • Anytime
          • Daytime
          • Going Out

          Comments about It Cosmetics Hello Lashes Clinically Shown 5-in-1 Mascara:

          I love the ease of using this product! It lengthens, thickens and separates without being clumpy! It does a beautiful job! It replaces my Clinique curling mascara. They changed the formula on that or something! That product has gone down the hill. And with this product, you get way more bang for the buck!!!

           
          4.0

          Love this!

          By SWLady

          from 95020

          About Me Natural Style

          Verified Buyer

          Pros

          • Adds Volume
          • Defines & Separates
          • Doesn't Clump
          • Great Brush

          Cons

            Best Uses

            • Anytime

            Comments about It Cosmetics Hello Lashes Clinically Shown 5-in-1 Mascara:

            Love this mascara. The brush is the greatest. The tip makes it easy to get bottom lashes without smudging. I wear contact lenses and another IT mascara causes my eyes to itch. This does not.

             
            5.0

            love IT!

            By PLS

            from Colorado

            About Me Classic Style

            Verified Buyer

            Pros

            • Adds Volume
            • Applies Evenly
            • Defines & Separates
            • Doesn't Clump
            • Great Brush
            • Lengthens

            Cons

              Best Uses

              • Anytime

              Comments about It Cosmetics Hello Lashes Clinically Shown 5-in-1 Mascara:

              Love the way it goes on and stays on.

              (0 of 1 customers found this review helpful)

               
              3.0

              Alice Cooper!

              By Xrygrl1121

              from Iowa

              Comments about It Cosmetics Hello Lashes Clinically Shown 5-in-1 Mascara:

              I bought a trial size tube of this mascara and applied it one time. I was pretty satisfied with the way it made my lashes look.....until I used contact re-wetting drops in my eyes!! Of course my lashes got wet and when I looked in the mirror I saw that I had huge runs on mascara under my eyes!! I understand it's not a "waterproof" formula, but holy moly!!! I am definitely going to return this tube and continue my search for the perfect mascara!!

               
              5.0

              Bought my second tube

              By Car20ride

              from Denver CO

              About Me Trendy Style

              Pros

              • Adds Volume
              • Applies Evenly
              • Defines & Separates
              • Great Brush
              • Lengthens

              Cons

                Best Uses

                • Anytime

                Comments about It Cosmetics Hello Lashes Clinically Shown 5-in-1 Mascara:

                I have just bought my second tube I like this mascaras, and I have no flaking at all. s

                Displaying reviews 1-10

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                Q&A

                Product Q&A

                Do you have questions about this product?

                Get answers from in-house experts.

                14 Questions | 14 Answers
                Displaying questions 1-10Previous | Next »
                • Q:

                  Is it water proof?
                  Asked on 5/2/2016 by Linda from South Point Ohio

                  1 answer

                  • Brand Expert

                    A:

                    Hi!
                    Great question! While this is water resistant and will stay on with tears or sweat, it is not waterproof!
                    XOXO

                    Answered on 5/4/2016 by Brand Expert from IT Cosmetics
                • Q:

                  Is it safe to wear with contact lenses?
                  Asked on 3/6/2016 by Jenn from League City, TX

                  1 answer

                  • Brand Expert

                    A:

                    All of our products are made with good for you skin loving ingredients!
                    XOXO

                    Answered on 3/8/2016 by Brand Expert from IT Cosmetics
                • Q:

                  What is the difference in IT Superhero and Hello Lashes? (not the brush)

                  Thanks!
                  Asked on 3/4/2016 by Malese lover from Cornelius, N.C.

                  1 answer

                  • Brand Expert

                    A:

                    Happy to help you with this today! Our new Super Hero Elastic Stretch Volumizing Mascara that is formulated with powerful peptides and proteins, strengthening biotin, lash-lifting polymers and plumping collagen, this anti-aging mascara will take your lashes up up and away. The lash changing power brush is custom cut to wrap each individual lash with Elastic Stretch Formula so that each individual lash is wrapped from root to tip in a black cape of ultra-conditioning, volume boosting, lash loving formula and literally takes your lashes to new heights to create the look of younger, more open eyes! Super Buildable, one coat is clinically proven to give you 500% increase in volume. Imagine 2 coats… 3 coats… This is the mascara for you if dramatic lash volume and length is what you are looking for! Hello Lashes 5 in 1 Voluminzing Mascara is clinically proven to quadruple the volume of your lashes and is your Natural volumizing mascara, Conditioning, hydrating lash primer, Peptide lash enhancing serum, Eyelash tint, and Eyelash comb/curler all in one step. Designed to reach every lash, the innovative Magic Wand Detailer Brush gives you the ultimate in lash styling by allowing you to go horizontal and vertical, defining each lash and holding the curl with our proprietary Lash Retention Technology. Hello Lashes offers the blackest of black color that lasts all day and never flakes or fades and is for you if you are looking for that all in one formula!

                    Answered on 3/4/2016 by Brand Expert from IT Cosmetics
                • Q:

                  does this mascara come in waterproof?
                  Asked on 12/9/2015 by love makeup from dixon, ca

                  1 answer

                  • Brand Expert

                    A:

                    Hi
                    At this time the hello lashes is only water resistant and not waterproof.
                    XOXO

                    Answered on 12/10/2015 by Brand Expert from IT Cosmetics
                • Q:

                  Will this product hold a curl on straight eyelashes?
                  Asked on 10/13/2015 by Diana from Arizona

                  1 answer

                  • Brand Expert

                    A:

                    Hi
                    Thank you for your question. This mascara will help you to hold a curl on straight lashes.
                    XOXO

                    Answered on 10/14/2015 by Brand Expert from IT Cosmetics
                • Q:

                  What are the differences between this mascara and the Hello Lashes Extension mascara?
                  Asked on 6/25/2015 by Nicole from Kansas

                  1 answer

                  • Brand Expert

                    A:

                    Hi
                    Thank you for your question and for your interest in our Mascara! We are more than happy to help you with this!

                    Our Hello Lashes and Hello Lashes Extensions are both amazing products! The Hello Lashes is best for increasing volume. It is clinically shown to increase lash volume by 430%! IT Utilizes proprietary technology to infuse a blend of lash-enhancing and conditioning ingredients and has the innovative brush design lets you go vertical, defining each lash and holding the curl with Lash Retention Technology. IT Offers the blackest of black color that lasts all day and never flakes or fades.

                    Hello Lashes® Extensions Mascara makes the look of false lashes easy and accessible! This 6-in-1, clinically shown 24-hour wear mascara features the blackest black melted nylon fibers infused into our volumizing, lash-loving and award-winning Hello Lashes Mascara so you can achieve long, thick and dramatic lashes in one quick coat application! this is best when you want the look of longer lashes and it has a 114% increase in lash length!

                    We hope this is helpful!

                    XOXO

                    Answered on 6/25/2015 by Brand Expert from IT Cosmetics
                • Q:

                  Does this come in waterproof/?
                  Asked on 1/23/2015 by karen

                  1 answer

                  • Brand Expert

                    A:

                    Hello!! Thank you for your question! At this time the Hello Lashes is not waterproof!!! The only truly waterproof mascara we have is the tightline!! But you never what will come down the line so stay tuned!!! XOXO

                    Answered on 1/27/2015 by Brand Expert from IT Cosmetics
                • Q:

                  Does it have propylene glycol?
                  Asked on 1/20/2015 by Deb

                  1 answer

                  • Brand Expert

                    A:

                    Hi!!
                    Thank you for your question!! No - we do not use this product in our Hello Lashes!! XOXO

                    Answered on 1/22/2015 by Brand Expert from IT Cosmetics
                • Q:

                  2 questions: Does the tint last or your eyelashes get darker as you continue use of the product? And do your lashes really grow from this or once you wash your make up off do they go back to your normal looking lashes?
                  Asked on 1/13/2015 by Gin from USA

                  1 answer

                  • Brand Expert

                    A:

                    Hi!!! Thank you for your question!!! This product does not tint your lashes or make them darker as you continue. Additionally, it does not help your lashes grow so once you remover your lashes will look the same! XOXO

                    Answered on 1/14/2015 by Brand Expert from IT Cosmetics
                • Q:

                  does it remove easily with purity facial cleaner
                  Asked on 1/8/2015 by darby from Terre Haute Indiana

                  1 answer

                  • Staff Expert

                    A:

                    Yes, you can remove this mascara using eye makeup remover or any mild cleanser and water.

                    Answered on 1/9/2015 by Staff Expert from ULTA.com
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