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It CosmeticsHello Lashes Clinically Proven 5-in-1 Mascara
It Cosmetics

Hello Lashes Clinically Proven 5-in-1 Mascara

Blackest Black

Item #: 2264026

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Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
It CosmeticsHello Lashes Clinically Proven 5-in-1 Mascara
 
3.8

(based on 292 reviews)

72%

of respondents would recommend this to a friend.

Pros

  • Lengthens (188)
  • Defines & separates (184)
  • Adds volume (176)
  • Great brush (171)
  • Applies evenly (160)

Cons

  • Smudges or runs (60)
  • Flakes (37)
  • Difficult to remove (22)
  • Dries out quickly (15)
  • Clumps (14)

Best Uses

  • Anytime (196)
  • Daytime (52)
  • Going out (44)
    • Reviewer Profile:
    • Classic style (147), Natural style (102), Trendy style (22)

Reviewed by 292 customers

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Displaying reviews 1-10

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5.0

Hello Lashes by It

By Ms. Olive Grower

from Paso Robles,CA

About Me Natural Style

Verified Buyer

Pros

  • Adds Volume
  • Applies Evenly
  • Doesn't Clump
  • Great Brush
  • Lengthens

Cons

    Best Uses

    • Anytime
    • Daytime
    • Going Out

    Comments about It Cosmetics Hello Lashes Clinically Proven 5-in-1 Mascara:

    The snaller size brush (@ least compared to my other mascara) is much easier to handle & allows for precise application.

     
    4.0

    Adds vavavoom to my simple style.

    By Mel the natural

    from Canyon, TX

    About Me Natural Style

    Verified Buyer

    Pros

    • Adds Volume
    • Great Brush
    • Lengthens

    Cons

    • Sticky Texture

    Best Uses

    • Anytime

    Comments about It Cosmetics Hello Lashes Clinically Proven 5-in-1 Mascara:

    I have long stringy lashes and liked the way this mascara added the volume to my lashes and made them stand out. I am simple in my makeup application and think less is more.

     
    5.0

    Dee from Miami

    By Dee

    from Miamie

    About Me Classic Style

    Verified Buyer

    Pros

    • Adds Volume
    • Applies Evenly
    • Doesn't Clump
    • Lengthens

    Cons

      Best Uses

        Comments about It Cosmetics Hello Lashes Clinically Proven 5-in-1 Mascara:

        I have no lashes and when I'm done applying this mascara, WOW! is all I can say!
        Really great product. I have tried many - this one does not flake and stays on all day! Love it!

         
        4.0

        good mascara

        By Suzie q

        from Texas

        Comments about It Cosmetics Hello Lashes Clinically Proven 5-in-1 Mascara:

        i recommend to watch the you tube video on how to apply mascara and how to use the wand..i was frustrated, because i was not using correctly..but as soon as i saw the video ...i love it now

         
        5.0

        Long lashes

        By Linda Kay

        from Branson, MO

        About Me Natural Style

        Verified Buyer

        Pros

        • Adds Volume
        • Applies Evenly
        • Defines & Separates
        • Doesn't Clump
        • Great Brush
        • Lengthens

        Cons

        • Not waterproof
        • Smudges or Runs

        Best Uses

        • Anytime

        Comments about It Cosmetics Hello Lashes Clinically Proven 5-in-1 Mascara:

        Wish it didn't run with tears. Caused issues with contacts when eyes watered.

         
        4.0

        Great Mascara, just wish it was waterproof!

        By BAN922

        from Long Island, NY

        Verified Reviewer

        Pros

        • Adds Volume
        • Defines & Separates
        • Doesn't Clump
        • Great Brush
        • Lengthens

        Cons

        • Smudges or Runs

        Best Uses

          Comments about It Cosmetics Hello Lashes Clinically Proven 5-in-1 Mascara:

          I absolutely love this mascara, the only reason I gave it 4 stars instead of 5 is because I find it smudges easily and leaves me with semi raccoon eyes on days where I may be hotter. I would give this 10 stars if they released a waterproof version!!

           
          4.0

          Great Mascara

          By Liz from Texas

          from Texas

          About Me Natural Style

          Verified Buyer

          Pros

          • Adds Volume
          • Applies Evenly
          • Great Brush
          • Lengthens

          Cons

          • Smudges or Runs

          Best Uses

          • Anytime
          • Daytime
          • Going Out

          Comments about It Cosmetics Hello Lashes Clinically Proven 5-in-1 Mascara:

          I would rate it at 5 Stars as long as an eyelash brush is used along with it.

           
          5.0

          Love, love, love

          By Lovinlife

          from Ft myers, fl

          About Me Classic Style

          Verified Buyer

          Pros

          • Adds Volume
          • Applies Evenly
          • Defines & Separates
          • Doesn't Clump
          • Great Brush
          • Lengthens

          Cons

            Best Uses

            • Anytime

            Comments about It Cosmetics Hello Lashes Clinically Proven 5-in-1 Mascara:

            This is the best mascara ever!!!!

             
            4.0

            Runs in humidity!

            By jmariani

            from Little Rock, AR

            About Me Classic Style

            Verified Reviewer

            Pros

            • Adds Volume
            • Great Brush
            • Lengthens

            Cons

            • Smudges or Runs

            Best Uses

            • Anytime

            Comments about It Cosmetics Hello Lashes Clinically Proven 5-in-1 Mascara:

            First of all, I love this mascara! I would use it ALL the time, however, now that it is summer and humid....it smears and runs especially during exercise. I would continue to use this product if there was a waterproof option but until it cools off, I've had to cheat with another brand.

             
            4.0

            love

            By Lynn

            from Pittsburgh

            About Me Natural Style

            Pros

            • Great Length

            Cons

            • Bleedsrubs Off

            Best Uses

            • Anytime

            Comments about It Cosmetics Hello Lashes Clinically Proven 5-in-1 Mascara:

            I really love this but I gave it a 4 because my lashes are super long the go over my eye brows and through out the day I get black spots on my eyelids from the mascara rubbing off so I have to carry qtips and fix that through out the day. I also wish it came in brown and was cheaper...buying this can get costly

            Displaying reviews 1-10

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            Q&A

            Product Q&A

            Do you have questions about this product?

            Get answers from in-house experts.

            9 Questions | 9 Answers
            Displaying questions 1-9
            • Q:

              What are the differences between this mascara and the Hello Lashes Extension mascara?
              Asked on 6/25/2015 by Nicole from Kansas

              1 answer

              • Brand Expert

                A:

                Hi
                Thank you for your question and for your interest in our Mascara! We are more than happy to help you with this!

                Our Hello Lashes and Hello Lashes Extensions are both amazing products! The Hello Lashes is best for increasing volume. It is clinically shown to increase lash volume by 430%! IT Utilizes proprietary technology to infuse a blend of lash-enhancing and conditioning ingredients and has the innovative brush design lets you go vertical, defining each lash and holding the curl with Lash Retention Technology. IT Offers the blackest of black color that lasts all day and never flakes or fades.

                Hello Lashes® Extensions Mascara makes the look of false lashes easy and accessible! This 6-in-1, clinically shown 24-hour wear mascara features the blackest black melted nylon fibers infused into our volumizing, lash-loving and award-winning Hello Lashes Mascara so you can achieve long, thick and dramatic lashes in one quick coat application! this is best when you want the look of longer lashes and it has a 114% increase in lash length!

                We hope this is helpful!

                XOXO

                Answered on 6/25/2015 by Brand Expert from IT Cosmetics
            • Q:

              Does this come in waterproof/?
              Asked on 1/23/2015 by karen

              1 answer

              • Brand Expert

                A:

                Hello!! Thank you for your question! At this time the Hello Lashes is not waterproof!!! The only truly waterproof mascara we have is the tightline!! But you never what will come down the line so stay tuned!!! XOXO

                Answered on 1/27/2015 by Brand Expert from IT Cosmetics
            • Q:

              Does it have propylene glycol?
              Asked on 1/20/2015 by Deb

              1 answer

              • Brand Expert

                A:

                Hi!!
                Thank you for your question!! No - we do not use this product in our Hello Lashes!! XOXO

                Answered on 1/22/2015 by Brand Expert from IT Cosmetics
            • Q:

              2 questions: Does the tint last or your eyelashes get darker as you continue use of the product? And do your lashes really grow from this or once you wash your make up off do they go back to your normal looking lashes?
              Asked on 1/13/2015 by Gin from USA

              1 answer

              • Brand Expert

                A:

                Hi!!! Thank you for your question!!! This product does not tint your lashes or make them darker as you continue. Additionally, it does not help your lashes grow so once you remover your lashes will look the same! XOXO

                Answered on 1/14/2015 by Brand Expert from IT Cosmetics
            • Q:

              does it remove easily with purity facial cleaner
              Asked on 1/8/2015 by darby from Terre Haute Indiana

              1 answer

              • Staff Reviewer

                A:

                Yes, you can remove this mascara using eye makeup remover or any mild cleanser and water.

                Answered on 1/9/2015 by Staff Expert from ULTA.com
            • Q:

              Does this mascara come in brown black or black?
              Asked on 11/9/2014 by Theresa from United States

              1 answer

              • Staff Reviewer

                A:

                This product is available only in Blackest Black.

                Answered on 11/10/2014 by Staff Expert from ULTA.com
            • Q:

              Is this product tested on animals?
              Asked on 10/20/2014 by Andrea from VA

              1 answer

              • Staff Reviewer

                A:

                IT Cosmetics is a cruelty-free brand certified by PETA, and none of their products are tested on animals.

                Answered on 10/22/2014 by Staff Expert from ULTA.com
            • Q:

              Does this mascara contain cera alba (bees wax)?
              Asked on 9/14/2014 by Darleen from Highlands Ranch, CO

              1 answer

              • Staff Reviewer

                A:

                Yes, this product contains Beeswax.

                Answered on 9/15/2014 by Staff Expert from ULTA.com
            • Q:

              IS THIS WATERPROOF
              Asked on 4/25/2014 by TRUE BLUE

              1 answer

              • Staff Reviewer

                A:

                This mascara is not waterproof.

                Answered on 4/25/2014 by Staff Expert from ULTA.com
            Displaying questions 1-9

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