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It CosmeticsHello Lashes Clinically Proven 5-in-1 Mascara
It Cosmetics

Hello Lashes Clinically Proven 5-in-1 Mascara

Blackest Black

Item #: 2264026

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Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
It CosmeticsHello Lashes Clinically Proven 5-in-1 Mascara
 
3.9

(based on 159 reviews)

77%

of respondents would recommend this to a friend.

Pros

  • Defines & separates (111)
  • Lengthens (109)
  • Adds volume (104)
  • Applies evenly (98)
  • Great brush (98)

Cons

  • Smudges or runs (28)
  • Flakes (15)
  • Difficult to remove (14)
  • Clumps (7)
  • Dries out quickly (7)

Best Uses

  • Anytime (117)
  • Daytime (30)
  • Going out (26)
    • Reviewer Profile:
    • Classic style (85), Natural style (52), Trendy style (12)

Reviewed by 159 customers

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Displaying reviews 1-10

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4.0

FABULOUS Mascara

By Bohemian

from New York

About Me Classic Style

Verified Buyer

Pros

  • Adds Volume
  • Defines & Separates
  • Great Brush
  • Lengthens

Cons

    Best Uses

    • Anytime

    Comments about It Cosmetics Hello Lashes Clinically Proven 5-in-1 Mascara:

    I use it everyday. If I put nothing else on after my moisturizer I put on my IT Mascara.. Opens up my eyes...

     
    5.0

    Love the rounded tip!!

    By Laura

    from Dacula, GA

    About Me Natural Style

    Verified Buyer

    Pros

    • Adds Volume
    • Applies Evenly
    • Defines & Separates
    • Doesn't Clump
    • Great Brush
    • Lengthens

    Cons

      Best Uses

      • Anytime

      Comments about It Cosmetics Hello Lashes Clinically Proven 5-in-1 Mascara:

      Love the ball at the end. It helps separate and lengthen my lashes.

       
      5.0

      great mascara

      By Ashlie

      from Denver

      About Me Natural Style

      Verified Buyer

      Pros

      • Adds Volume
      • Applies Evenly
      • Defines & Separates
      • Doesn't Clump
      • Great Brush
      • Lengthens

      Cons

      • Difficult To Remove

      Best Uses

      • Anytime

      Comments about It Cosmetics Hello Lashes Clinically Proven 5-in-1 Mascara:

      This mascara applies evenly and adds great length and volume. I usually don't use eye makeup remover, but will need to get some for this. Totally worth it, though.

       
      5.0

      Love, Love, Love!!!!

      By Kimberly

      from Missouri

      About Me Natural Style

      Verified Buyer

      Pros

      • Adds Volume
      • Defines & Separates
      • Lengthens

      Cons

        Best Uses

        • Anytime

        Comments about It Cosmetics Hello Lashes Clinically Proven 5-in-1 Mascara:

        A coworker introduced me to this mascara and I have fallen in love!

         
        2.0

        Not worth the extra money.

        By Beth

        from Kenosha

        About Me Classic Style

        Verified Buyer

        Pros

          Cons

          • Clumpy
          • Difficult To Remove
          • Messy
          • Smudges or Runs
          • Sticky Texture

          Best Uses

          • None

          Comments about It Cosmetics Hello Lashes Clinically Proven 5-in-1 Mascara:

          I was so excited to try this mascara. It is horrible! It gets all over your eyes when applying. It smears and runs through out the day. I am returning it. My drug store mascara is better.

           
          1.0

          Very Disappointed

          By Lisa

          from Indianapolis, Indiana

          About Me Classic Style

          Verified Buyer

          Pros

          • NO PROS

          Cons

          • Smudges or Runs

          Best Uses

          • None

          Comments about It Cosmetics Hello Lashes Clinically Proven 5-in-1 Mascara:

          This was recommended by the salesperson at Ulta. But it did not do what she said it would do. I have shorter lashes so I was looking for something to lengthen. I ended up with lots of smudges below my eyes throughout the day. I tried it three times and every time with the same results. I'm done!!!

           
          3.0

          Like, not love

          By Rowie

          from Washington State

          About Me Classic Style

          Verified Buyer

          Pros

          • Adds Volume
          • Defines & Separates
          • Lengthens

          Cons

            Best Uses

            • Anytime

            Comments about It Cosmetics Hello Lashes Clinically Proven 5-in-1 Mascara:

            Good coverage and the little spiky ball at the tip of the brush is great for separating lashes although while you're using the regular brush part this spiky ball can smudge the eye area. I guess it just takes a little practice

            (1 of 1 customers found this review helpful)

             
            5.0

            Best Macara

            By Beachbum

            from Clemmons, NC

            About Me Classic Style

            Verified Buyer

            Pros

            • Adds Volume
            • Applies Evenly
            • Defines & Separates
            • Doesn't Clump
            • Great Brush
            • Lengthens

            Cons

              Best Uses

              • Anytime
              • Daytime
              • Going Out

              Comments about It Cosmetics Hello Lashes Clinically Proven 5-in-1 Mascara:

              I love the brush it makes it so easy to get all my lashes covered well.

              (1 of 1 customers found this review helpful)

               
              4.0

              Really Great Product

              By Re Re

              from Charlotte

              About Me Classic Style

              Verified Buyer

              Pros

              • Adds Volume
              • Applies Evenly
              • Defines & Separates
              • Doesn't Clump
              • Great Brush
              • Lasting
              • Lengthens

              Cons

                Best Uses

                • Anytime

                Comments about It Cosmetics Hello Lashes Clinically Proven 5-in-1 Mascara:

                Great for work, dinner date and formal affair. Love it.

                (1 of 1 customers found this review helpful)

                 
                5.0

                Thickens, defines and darkens

                By Nanamem

                from Louisiana

                About Me Classic Style

                Verified Buyer

                Pros

                • Adds Volume
                • Applies Evenly
                • Defines & Separates
                • Doesn't Clump
                • Great Brush

                Cons

                  Best Uses

                  • Anytime

                  Comments about It Cosmetics Hello Lashes Clinically Proven 5-in-1 Mascara:

                  Love this mascara! Defines and thickens easily with one coat....perfect!

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                  Q&A

                  Product Q&A

                  Do you have questions about this product?

                  Get answers from in-house experts.

                  6 Questions | 6 Answers
                  Displaying questions 1-6
                  • Q:

                    Does this mascara come in brown black or black?
                    Asked on 11/9/2014 by Theresa from United States

                    1 answer

                    • Staff Reviewer

                      A:

                      This product is available only in Blackest Black.

                      Answered on 11/10/2014 by Staff Expert from ULTA.com
                  • Q:

                    Does this product leave lighter lashes tinted when removed as it claims?
                    Asked on 10/25/2014 by J

                    1 answer

                    • Brand Expert

                      A:

                      Hi!! Thank you for your great question!!! We are more than happy to assist you with this today!!!! Yes - the Hello Lashes does leave the lashes tinted!! We have had many IT girls tell us how much darker their lashes look after use!

                      We hope this helps!!

                      XOXO

                      Answered on 10/27/2014 by Brand Expert from IT Cosmetics
                  • Q:

                    Is this product tested on animals?
                    Asked on 10/20/2014 by Andrea from VA

                    1 answer

                    • Staff Reviewer

                      A:

                      IT Cosmetics is a cruelty-free brand certified by PETA, and none of their products are tested on animals.

                      Answered on 10/22/2014 by Staff Expert from ULTA.com
                  • Q:

                    Does this mascara contain cera alba (bees wax)?
                    Asked on 9/14/2014 by Darleen from Highlands Ranch, CO

                    1 answer

                    • Staff Reviewer

                      A:

                      Yes, this product contains Beeswax.

                      Answered on 9/15/2014 by Staff Expert from ULTA.com
                  • Q:

                    Does the mascara do what it claims as far as making the eyelashes grow?
                    Asked on 5/7/2014 by mascara lover from Milwaukee, WI

                    1 answer

                    • Staff Reviewer

                      A:

                      Yes, this product is formulated with a built-in lash serum and is clinically proven to increase both the volume and length of lashes instantly!

                      Answered on 5/7/2014 by Staff Expert from ULTA.com
                  • Q:

                    IS THIS WATERPROOF
                    Asked on 4/25/2014 by TRUE BLUE

                    1 answer

                    • Staff Reviewer

                      A:

                      This mascara is not waterproof.

                      Answered on 4/25/2014 by Staff Expert from ULTA.com
                  Displaying questions 1-6

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