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It CosmeticsHello Lashes Clinically Proven 5-in-1 Mascara
It Cosmetics

Hello Lashes Clinically Proven 5-in-1 Mascara

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Item #: 2264026

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Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
It CosmeticsHello Lashes Clinically Proven 5-in-1 Mascara
 
3.9

(based on 141 reviews)

77%

of respondents would recommend this to a friend.

Pros

  • Defines & separates (99)
  • Lengthens (96)
  • Adds volume (90)
  • Applies evenly (88)
  • Great brush (87)

Cons

  • Smudges or runs (25)
  • Flakes (14)
  • Difficult to remove (12)
  • Clumps (6)
  • Dries out quickly (5)

Best Uses

  • Anytime (103)
  • Daytime (28)
  • Going out (24)
    • Reviewer Profile:
    • Classic style (73), Natural style (47), Trendy style (11)

Reviewed by 141 customers

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Displaying reviews 1-10

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5.0

Love this product!!!

By Brandi

from Okc

About Me Classic Style

Verified Buyer

Pros

  • Adds Volume
  • Applies Evenly
  • Defines & Separates
  • Doesn't Clump
  • Great Brush
  • Lengthens

Cons

    Best Uses

    • Anytime

    Comments about It Cosmetics Hello Lashes Clinically Proven 5-in-1 Mascara:

    I use this daily. It works great , I have every sensitive eyes and have had no problems. Does not clump and removes easily.

     
    4.0

    Loved it.

    By Lauren

    from Atlanta

    About Me Classic Style

    Pros

    • Adds Volume
    • Applies Evenly
    • Defines & Separates
    • Great Brush

    Cons

      Best Uses

      • Anytime
      • Daytime
      • Going Out
      • On The Go Fix

      Comments about It Cosmetics Hello Lashes Clinically Proven 5-in-1 Mascara:

      Loved it. I had been using Benefit for sometime, but it dried out so quickly. I am a girl who will not go ANYWHERE without my mascara on! This was amazing, I love this cosmetic line & this mascara is my go to! I was it was better for length, but it doesn't fail anywhere else, so I am very pleased overall. I always recommend to my friends. Great investment, totally worth every penny.

       
      1.0

      Horrid product, Flakes all over

      By Veronica

      from Rockville, MD

      About Me Natural Style

      Verified Buyer

      Pros

        Cons

        • Flakes
        • Smudges or Runs

        Best Uses

          Comments about It Cosmetics Hello Lashes Clinically Proven 5-in-1 Mascara:

          I normally wear waterproof mascara. Was talked into this product by rep as it's water resistant and easier to remove. In about an hour of wearing, it was all flaked off under my eyes and I looked like a raccoon!
          Very expensive stuff to look bad, just minutes after I applied it. There was no need to remove it from my lashes it was all on my face. Yuck, that's not pretty.
          I did like the comfortable handle, but the product is absolutely horrendous. Hello manufacturers, are you reading this? I should have returned this very expensive product. I'm back to my good ol' $8 Maybelline water proof mascara.

           
          4.0

          Favorite mascara

          By Glam_her

          from Greenville, SC

          About Me Natural Style

          Verified Buyer

          Pros

          • Applies Evenly
          • Defines & Separates
          • Great Brush
          • Lengthens

          Cons

            Best Uses

            • Anytime

            Comments about It Cosmetics Hello Lashes Clinically Proven 5-in-1 Mascara:

            I love this mascara, I've wasted so much money on clumpy mascara, but this stuff works well. It doesn't dry out quick & it's easy to remove.

             
            4.0

            Thickens

            By FNO

            from Gilbert, AZ

            About Me Natural Style

            Verified Buyer

            Pros

            • Adds Volume
            • Applies Evenly
            • Defines & Separates
            • Doesn't Clump

            Cons

            • Flakes

            Best Uses

            • Anytime

            Comments about It Cosmetics Hello Lashes Clinically Proven 5-in-1 Mascara:

            Cleans off of under around eyes easily. Thickens without looking unnatural.

             
            5.0

            Perfect Lashes

            By Kaye

            from Arington, Tx

            About Me Classic Style

            Verified Buyer

            Pros

            • Adds Volume
            • Applies Evenly
            • Defines & Separates
            • Doesn't Clump
            • Great Brush
            • Lengthens

            Cons

              Best Uses

              • Anytime

              Comments about It Cosmetics Hello Lashes Clinically Proven 5-in-1 Mascara:

              Love this mascara! Have tried so many over the years, and this one is by far my favorite. I can brush on lightly for daytime or brush on a couple of layers for night time. Really makes your eyes "pop". I haven't experienced any "not so great" things about it.

               
              4.0

              great

              By b

              from murrieta ca

              About Me Trendy Style

              Verified Buyer

              Pros

              • Applies Evenly
              • Defines & Separates
              • Great Brush
              • Lengthens

              Cons

                Best Uses

                • Anytime

                Comments about It Cosmetics Hello Lashes Clinically Proven 5-in-1 Mascara:

                Must use everyday. Will use another on top on nights out to give more volume. This just give length

                 
                5.0

                Flirty Lashes

                By Katydid

                from Allen, TX

                About Me Classic Style

                Verified Buyer

                Pros

                • Adds Volume
                • Applies Evenly
                • Ball End Is Genius
                • Defines & Separates
                • Doesn't Clump
                • Great Brush
                • Lengthens

                Cons

                  Best Uses

                  • Anytime

                  Comments about It Cosmetics Hello Lashes Clinically Proven 5-in-1 Mascara:

                  Prior to finding this mascara I primarily used Loreal. I hated always having clumpy lashes that I couldn't separate. The Hello Lashes fixed the problem for me with the spikes on the ball applicator. It's easy to define my lashes now!

                   
                  5.0

                  Best Mascara ever !

                  By Countess

                  from Pa

                  About Me Classic Style

                  Verified Buyer

                  Pros

                  • Adds Volume
                  • Applies Evenly
                  • Defines & Separates
                  • Doesn't Clump
                  • Great Brush
                  • Lengthens

                  Cons

                    Best Uses

                    • Anytime

                    Comments about It Cosmetics Hello Lashes Clinically Proven 5-in-1 Mascara:

                    Love that it is all natural, The brush is the best I have ever used.

                     
                    5.0

                    IT HAS IT GOING ON!!!

                    By mom of 2

                    from rupert, wv

                    About Me Classic Style

                    Verified Buyer

                    Pros

                    • Adds Volume
                    • Defines & Separates
                    • Great Brush
                    • Lengthens

                    Cons

                      Best Uses

                      • Anytime

                      Comments about It Cosmetics Hello Lashes Clinically Proven 5-in-1 Mascara:

                      LOVE, LOV, LOVE MY NEW IT MASCARA!!!

                      Displaying reviews 1-10

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                      Q&A

                      Product Q&A

                      Do you have questions about this product?

                      Get answers from in-house experts.

                      4 Questions | 4 Answers
                      Displaying questions 1-4
                      • Q:

                        Is this product tested on animals?
                        Asked on 10/20/2014 by Andrea from VA

                        1 answer

                        • Staff Reviewer

                          A:

                          IT Cosmetics is a cruelty-free brand certified by PETA, and none of their products are tested on animals.

                          Answered on 10/22/2014 by Staff Expert from ULTA.com
                      • Q:

                        Does this mascara contain cera alba (bees wax)?
                        Asked on 9/14/2014 by Darleen from Highlands Ranch, CO

                        1 answer

                        • Staff Reviewer

                          A:

                          Yes, this product contains Beeswax.

                          Answered on 9/15/2014 by Staff Expert from ULTA.com
                      • Q:

                        Does the mascara do what it claims as far as making the eyelashes grow?
                        Asked on 5/7/2014 by mascara lover from Milwaukee, WI

                        1 answer

                        • Staff Reviewer

                          A:

                          Yes, this product is formulated with a built-in lash serum and is clinically proven to increase both the volume and length of lashes instantly!

                          Answered on 5/7/2014 by Staff Expert from ULTA.com
                      • Q:

                        IS THIS WATERPROOF
                        Asked on 4/25/2014 by TRUE BLUE

                        1 answer

                        • Staff Reviewer

                          A:

                          This mascara is not waterproof.

                          Answered on 4/25/2014 by Staff Expert from ULTA.com
                      Displaying questions 1-4

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