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It CosmeticsNo-Tug Waterproof Gel Eyeliner
It Cosmetics

No-Tug Waterproof Gel Eyeliner

Black

Item #: 2264016

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Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
It CosmeticsNo-Tug Waterproof Gel Eyeliner
 
4.2

(based on 86 reviews)

82%

of respondents would recommend this to a friend.

Pros

  • Glides on smoothly (74)
  • Easy to apply (65)
  • Long-lasting (60)
  • Doesn't run (52)
  • Easy removal (33)

Cons

  • Smudges or runs (11)
  • Fades throughout day (10)
  • Difficult to remove (6)
  • Difficult to apply (4)
  • Clumpy (3)

Best Uses

  • Everyday (61)
  • Going out (36)
  • Thicker line (34)
  • Smoky look (23)
  • Thin defined line (20)
    • Reviewer Profile:
    • Classic style (41), Natural style (36), Trendy style (6)

Reviewed by 86 customers

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Displaying reviews 1-10

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4.0

great eyeliner!

By s kay

from euless, tx.

About Me Classic Style

Verified Buyer

Pros

  • Doesn't Run
  • Easy Removal
  • Easy To Apply
  • Glides On Smoothly
  • Long-Lasting

Cons

  • Hard to sharpen

Best Uses

  • Everyday
  • Going Out
  • Thicker Line
  • Thin Defined Line

Comments about It Cosmetics No-Tug Waterproof Gel Eyeliner:

I love this eyeliner. the brown is a very pretty color. it's not so dark that it looks black. I would have given this a 5, but I have trouble sharpening the pencil. it stays until you take it off.

 
4.0

Worth the price

By lovinlbi

from Jersey Shore

About Me Classic Style

Verified Buyer

Pros

  • Doesn't Run
  • Easy To Apply
  • Glides On Smoothly
  • Long-Lasting

Cons

    Best Uses

    • Everyday
    • Going Out

    Comments about It Cosmetics No-Tug Waterproof Gel Eyeliner:

    I use this right at the roots of the lashes for a more natural look. Because it is so soft, it needs to be sharpened frequently, but it's a small price to pay to have it glide on so smoothly.

     
    5.0

    "IT" does it again!!

    By geryb

    from St George, UT

    About Me Classic Style

    Verified Buyer

    Pros

    • Blends Easily
    • Doesn't Run
    • Easy Removal
    • Easy To Apply
    • Glides On Smoothly
    • Long-Lasting

    Cons

      Best Uses

      • Everyday
      • Going Out
      • Smoky Look
      • Thicker Line
      • Thin Defined Line

      Comments about It Cosmetics No-Tug Waterproof Gel Eyeliner:

      I have tried many, many eye pencils by high end and medium end cosmetic companies. I have used Kohl pencils, retractable ones, and ones you sharpen..everyone says their's stays on great. Yeah, right. I have always had a problem with eye pencils staying on...most last 1/2 hour at best. Even with the new eyelid preps. Then I started to use IT products and decided to try their gel eye pencils. Went on smoothly, no tugging. covers well. I usually hit it with some complimentary shadow over top to help it last long...and it does, all day until I remove it. I am sooooo impressed with IT products. Highly recommend to anyone, but especially to others who have the same problems I have had in the past...emphasis on the past!

       
      5.0

      So many great colors - so easy too apply

      By sd9302

      from Battle Creek, MI

      About Me Classic Style

      Pros

      • Bold Color
      • Easy To Apply
      • Glides On Smoothly
      • Long-Lasting

      Cons

        Best Uses

        • Everyday
        • Smoky Look
        • Thin Defined Line

        Comments about It Cosmetics No-Tug Waterproof Gel Eyeliner:

        I love this eyeliner. I have it in Silk Taupe, and it is the perfect soft brown. It is highly flattering against blue eyes and is not too stark on against my pale skin tone. The liner itself is very easy to work with to get either a tight, discrete line (which I go to for everyday or a bolder, more smudged out, smokey look for night). You have a generous amount of time play with the line and either get it tighter or more smudged, so it is great for liner newbies as well as pros. Definitely worth the price.

         
        5.0

        Love it!

        By RLS

        from Rockwall, TX

        About Me Classic Style

        Verified Buyer

        Pros

        • Doesn't Run
        • Easy Removal
        • Easy To Apply
        • Glides On Smoothly
        • Long-Lasting

        Cons

          Best Uses

          • Everyday
          • Going Out
          • Smoky Look
          • Thicker Line
          • Thin Defined Line

          Comments about It Cosmetics No-Tug Waterproof Gel Eyeliner:

          Wow

           
          3.0

          Smooth and easy to apply

          By Jenna fenna

          from Fresno

          Verified Buyer

          Comments about It Cosmetics No-Tug Waterproof Gel Eyeliner:

          I bought this in Plum and I loved the formula and color, it was hard to sharpen though. I like a precise point and this stayed blunt and round. I returned it.

           
          3.0

          I would buy this product again

          By None

          from Wisconsin

          About Me Natural Style

          Verified Buyer

          Pros

          • Blends Easily
          • Bold Color
          • Doesn't Run
          • Easy Removal
          • Easy To Apply
          • Glides On Smoothly
          • Long-Lasting

          Cons

            Best Uses

            • Everyday
            • Smoky Look
            • Thicker Line
            • Thin Defined Line

            Comments about It Cosmetics No-Tug Waterproof Gel Eyeliner:

            The actual color stick comes free from the applicator and is loose... The product still works great and I like it but for the price it would be nice if the applicator retained the color stick better..

             
            4.0

            1st time buyer

            By Lisa

            from Rochester, mi

            About Me Natural Style

            Verified Buyer

            Pros

            • Easy Removal
            • Easy To Apply
            • Glides On Smoothly
            • Long-Lasting

            Cons

              Best Uses

              • Everyday

              Comments about It Cosmetics No-Tug Waterproof Gel Eyeliner:

              Easy to apply

               
              3.0

              good color, wish it was less smudgy.

              By Tiff

              from SF Bay area

              Pros

              • Bold Color
              • Easy To Apply
              • Glides On Smoothly

              Cons

              • Smudges or Runs

              Best Uses

              • Thicker Line

              Comments about It Cosmetics No-Tug Waterproof Gel Eyeliner:

              I absolutely love the navy color. It's very rich and vibrant. I marked my hand with practically every dark blue liner my ULTA had a tester for on my hand and this one was my favorite. I like to use navy on my waterline for my every day look, it really compliments my brown eyes.

              I don't prefer the retractable pencil style, since you can't sharpen it to a point for a precise line. It comes out in a dome shape that made it difficult to apply. Also it was so smudgy it went all over the place. I tried to use it for a standard liner instead of the waterline, but it was still smudgy to the point it was difficult to make a clean line. I see a lot of praises for how this liner stays put all day, so maybe they are different depending on the color you get.

              At one point, the color part came detatched from out of the pencil and got smashed in the lid! the rest fell inside and won't come out. How sad. I was hoping that a $20 eyeliner would perform a little better.

               
              5.0

              very happy with my purchase

              By mandy2014

              from Henderson, NV

              About Me Natural Style

              Verified Buyer

              Pros

              • Bold Color
              • Doesn't Run
              • Easy To Apply
              • Glides On Smoothly

              Cons

                Best Uses

                  Comments about It Cosmetics No-Tug Waterproof Gel Eyeliner:

                  I have this product in 3 colors : Black, Brown and plum.Bold ,gorgeous colors ,smooth application and they really are water proof and stay long long time.Love this product and definitely purchase it again .

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                  Q&A

                  Product Q&A

                  Do you have questions about this product?

                  Get answers from in-house experts.

                  5 Questions | 5 Answers
                  Displaying questions 1-5
                  • Q:

                    Does this product contain phthalates? Thank you
                    Asked on 8/20/2014 by none

                    1 answer

                    • Staff Reviewer

                      A:

                      This product is free of phthalates.

                      Answered on 8/27/2014 by Staff Expert from ULTA.com
                  • Q:

                    Those it smudge, under your lower line? That's the problem that I always have. Hoping with waterproof it really shouldent.....
                    Asked on 6/21/2014 by joanna from macom twp.

                    1 answer

                    • Staff Reviewer

                      A:

                      This product is smudge-proof and clinically proven waterproof even after 12 hours of wear!

                      Answered on 6/23/2014 by Staff Expert from ULTA.com
                  • Q:

                    Is there any way to smudge the gel for a smokey look?
                    Asked on 5/24/2014 by Cookie from Kentucky

                    1 answer

                    • Staff Reviewer

                      A:

                      Yes, you can certainly smudge your liner before it sets using your finger or an eyeliner brush for a smokey eye effect.

                      Answered on 5/27/2014 by Staff Expert from ULTA.com
                  • Q:

                    How do you sharpen it...built in or use a sharpener
                    Asked on 5/16/2014 by di from mesa, ax

                    1 answer

                    • Staff Reviewer

                      A:

                      This product has an automatic sharpening component. First, twist up the end of the pencil by twisting the area that shows you what color the pencil is. Then, remove the end that doesn't have the product and use this as a sharpener to make the point as fine as you prefer.

                      Answered on 5/19/2014 by Staff Expert from ULTA.com
                  • Q:

                    Is it self sharpening or do you have to sharpen? If so, with what?
                    Asked on 5/14/2014 by Lanie from Pittsburgh

                    1 answer

                    • Staff Reviewer

                      A:

                      This product does have an automatic sharpening component. To sharpen, twist up the end of the pencil by twisting the area that shows you want color the pencil is. Then remove the end that doesn't have the product and use this as a sharpener to make the point as fine as you prefer.

                      Answered on 5/19/2014 by Staff Expert from ULTA.com
                  Displaying questions 1-5

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