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It CosmeticsNo-Tug Waterproof Gel Eyeliner
It Cosmetics

No-Tug Waterproof Gel Eyeliner

Black

Item #: 2264016

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Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
It CosmeticsNo-Tug Waterproof Gel Eyeliner
 
4.2

(based on 199 reviews)

82%

of respondents would recommend this to a friend.

Pros

  • Glides on smoothly (160)
  • Easy to apply (148)
  • Long-lasting (140)
  • Doesn't run (122)
  • Bold color (86)

Cons

  • Fades throughout day (18)
  • Smudges or runs (18)
  • Difficult to remove (17)
  • Difficult to apply (16)
  • Clumpy (8)

Best Uses

  • Everyday (141)
  • Going out (80)
  • Thicker line (73)
  • Smoky look (48)
  • Thin defined line (48)
    • Reviewer Profile:
    • Classic style (97), Natural style (80), Trendy style (13)

Reviewed by 199 customers

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Displaying reviews 1-10

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5.0

The Best Eyeliner!

By rose

from CA

About Me Classic Style

Pros

  • Bold Color
  • Doesn't Run
  • Easy Removal
  • Easy To Apply
  • Glides On Smoothly
  • Long-Lasting

Cons

    Best Uses

    • Everyday
    • Going Out
    • Smoky Look
    • Thicker Line

    Comments about It Cosmetics No-Tug Waterproof Gel Eyeliner:

    This is definitely the BEST eye liner. I have tried so many from drugstore brands such as Maybelline Colorstay to prestige brands such as Urban Decay 24 and they have all smudged and faded on me during the day. This IT Cosmetics Gel Eyeliner has not done it once. Even when I wore it to a morning wedding, then through the wedding luncheon and then dancing at night (from 7 am to midnight) it never budged. Still looked like I had just applied it! Love this eyeliner! I am truly hooked.

     
    1.0

    Bad

    By Tracy

    from Houston, tx

    Pros

    • Glides On Smoothly

    Cons

    • Smudges or Runs

    Best Uses

      Comments about It Cosmetics No-Tug Waterproof Gel Eyeliner:

      I used on my waterline and it smudge after an hour:( I had expectation because it's high end and supposed to be waterproof and smudge proof.

       
      5.0

      super liner!

      By Suzy

      from MA

      About Me Classic Style

      Verified Buyer

      Pros

      • Blends Easily
      • Easy To Apply
      • Glides On Smoothly
      • Long-Lasting

      Cons

        Best Uses

        • Everyday
        • Smoky Look
        • Thicker Line

        Comments about It Cosmetics No-Tug Waterproof Gel Eyeliner:

        Goes on smooth, blends well.I bought the plum shade, will go back for more!

         
        5.0

        BEST EVER TRIED

        By Christina Foster

        from Menifee, ca

        About Me Natural Style

        Pros

        • Bold Color
        • Doesn't Run
        • Easy To Apply
        • Glides On Smoothly
        • Long-Lasting

        Cons

          Best Uses

          • Everyday
          • I Also Use It On Eyebrows

          Comments about It Cosmetics No-Tug Waterproof Gel Eyeliner:

          Best eye liner I've ever used. It works so well I use it on my eyebrows ro fill in and cover a scar. Amazing product

           
          5.0

          THE BEST EYELINER

          By Family Shopper

          from Springfield, VA.

          About Me Natural Style

          Verified Buyer

          Pros

          • Bold Color
          • Easy Removal
          • Easy To Apply
          • Glides On Smoothly
          • Long-Lasting

          Cons

            Best Uses

            • Everyday
            • Going Out

            Comments about It Cosmetics No-Tug Waterproof Gel Eyeliner:

            Have used many other eyeliners, more expensive ones, but IT cosmetics are the best. At the age of 56 I have discovered IT cosmetics and I am hooked on all of the products I have used to date. Will always return to this eyeliner. Excellent value.

             
            4.0

            Long lasting Gel Eyeliner!

            By Rosie

            from Roosevelt, Utah

            About Me Classic Style

            Verified Buyer

            Pros

            • Bold Color
            • Doesn't Run
            • Easy To Apply
            • Glides On Smoothly
            • Long-Lasting

            Cons

            • Difficult to Remove

            Best Uses

            • Everyday
            • Smoky Look
            • Thicker Line

            Comments about It Cosmetics No-Tug Waterproof Gel Eyeliner:

            I use this eyeliner on my bottom lash line for immediate long lasting color! This liner stays on all day long. Easy to apply and it creates a bold, thicker line. I use this everyday and it's awesome!

             
            5.0

            Love IT!

            By NStine

            from Wisconsin

            About Me Classic Style

            Verified Buyer

            Pros

            • Bold Color
            • Easy To Apply
            • Glides On Smoothly
            • Long-Lasting

            Cons

            • Smudges or Runs

            Best Uses

            • Everyday
            • Going Out
            • Thicker Line
            • Thin Defined Line

            Comments about It Cosmetics No-Tug Waterproof Gel Eyeliner:

            This is great eyeliner! You can use the tip to do a thiner line, or use the full pencil to get a thicker line for going out. It glides on really smooth (like a mix between a pencil and a gel) so you can easily do the shelf of the eye. The one issue I have is that sometimes when doing the top rim of my lashes, the line can transfer onto my top eyelid by my eye shadow. It only happens in the first few minutes after application, and is easy to catch and rub off quick before leaving the house.

            Definitely buying it again and highly recommend.

             
            4.0

            Love!

            By Jennger

            from Columbia, MO

            About Me Classic Style

            Pros

            • Bold Color
            • Doesn't Run
            • Easy To Apply
            • Glides On Smoothly

            Cons

              Best Uses

              • Everyday
              • Going Out
              • Smoky Look
              • Thin Defined Line

              Comments about It Cosmetics No-Tug Waterproof Gel Eyeliner:

              Love this!

              It's great for a waterline for me. I've had a hard time finding something that is completely waterproof and isn't a liquid liner -- but this works.

              It really goes on smoothly -- the only issue is that it is so saturated with color and goes on so smoothly that is builds really quickly if you're looking for a super thin line. Otherwise, awesome colors and quality! It's about the same price as it's competitors, but the pencil is better quality, is an automatic pencil, and has a little more product.

               
              5.0

              Love This Liner

              By Motorbabe57

              from Elgin, IL

              About Me Classic Style

              Verified Buyer

              Pros

              • Doesn't Run
              • Easy To Apply
              • Glides On Smoothly
              • Long-Lasting

              Cons

                Best Uses

                • Everyday

                Comments about It Cosmetics No-Tug Waterproof Gel Eyeliner:

                Glides on very smoothly.

                 
                5.0

                Finally...a liner that stays put!

                By Kristin

                from Lake Orion, MI

                About Me Classic Style

                Verified Buyer

                Pros

                  Cons

                    Best Uses

                      Comments about It Cosmetics No-Tug Waterproof Gel Eyeliner:

                      Goes on very easily and stays all day.

                      Displaying reviews 1-10

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                      Q&A

                      Product Q&A

                      Do you have questions about this product?

                      Get answers from in-house experts.

                      9 Questions | 9 Answers
                      Displaying questions 1-9
                      • Q:

                        Will this liner apply and last on the waterlines?
                        Asked on 10/21/2014 by L

                        1 answer

                        • Brand Expert

                          A:

                          Hi, thank you for your question and for being an IT Girl! The eyeliner will absolutely last on waterlines as it is clinically proven water-proof! IT does give you 30-seconds of playtime, meaning you would have to make sure that for those 30 seconds, your eyeliner is completely dried to make sure it stays on all day! Please let us know if you have any other questions! XOXO

                          Answered on 10/23/2014 by Brand Expert from IT Cosmetics
                      • Q:

                        Is there a shapener on the end?
                        Asked on 10/20/2014 by Crystal from United States

                        1 answer

                        • Brand Expert

                          A:

                          Hi!! Thank you for your question and for being an IT Girl!!! This is a great question and we are more than happy to help!!! We are more then happy to help you with this today as we recently made a change to our eyeliner from having to be sharpened with a sharpener to now having an amazing automatic sharpening component! To sharpen the No Tug Gel Eyeliner there are two steps. First, you simply twist up the end of the pencil by twisting the area that shows you what color the pencil is. Then, you remover the end that does not have the product and use this as a sharpener to make the point as fine as would like it! We hope this helps!!
                          XOXOX

                          Answered on 10/22/2014 by Brand Expert from IT Cosmetics
                      • Q:

                        Is this eyeliner oil free?
                        Asked on 9/7/2014 by puresugah210 from US

                        1 answer

                        • Staff Reviewer

                          A:

                          IT Cosmetics does not claim this eyeliner is oil-free. It is Paraben-Free, Fragrance-Free, and Sulfate-Free.

                          Answered on 9/8/2014 by Staff Expert from ULTA.com
                      • Q:

                        How would you define the color of "silk taupe"? Sounds kind of vague to me.
                        Asked on 9/7/2014 by Tiger from Colorado

                        1 answer

                        • Staff Reviewer

                          A:

                          Silk Taupe is a pearlized taupe shade that is a brown/green combination. This shade can be tested and viewed at your nearest ULTA store, if you prefer:
                          http://www.ulta.com/ulta/stores/storelocator.jsp

                          Answered on 9/8/2014 by Staff Expert from ULTA.com
                      • Q:

                        Does this product contain phthalates? Thank you
                        Asked on 8/20/2014 by none

                        1 answer

                        • Staff Reviewer

                          A:

                          This product is free of phthalates.

                          Answered on 8/27/2014 by Staff Expert from ULTA.com
                      • Q:

                        Those it smudge, under your lower line? That's the problem that I always have. Hoping with waterproof it really shouldent.....
                        Asked on 6/21/2014 by joanna from macom twp.

                        1 answer

                        • Staff Reviewer

                          A:

                          This product is smudge-proof and clinically proven waterproof even after 12 hours of wear!

                          Answered on 6/23/2014 by Staff Expert from ULTA.com
                      • Q:

                        Is there any way to smudge the gel for a smokey look?
                        Asked on 5/24/2014 by Cookie from Kentucky

                        1 answer

                        • Staff Reviewer

                          A:

                          Yes, you can certainly smudge your liner before it sets using your finger or an eyeliner brush for a smokey eye effect.

                          Answered on 5/27/2014 by Staff Expert from ULTA.com
                      • Q:

                        How do you sharpen it...built in or use a sharpener
                        Asked on 5/16/2014 by di from mesa, ax

                        1 answer

                        • Staff Reviewer

                          A:

                          This product has an automatic sharpening component. First, twist up the end of the pencil by twisting the area that shows you what color the pencil is. Then, remove the end that doesn't have the product and use this as a sharpener to make the point as fine as you prefer.

                          Answered on 5/19/2014 by Staff Expert from ULTA.com
                      • Q:

                        Is it self sharpening or do you have to sharpen? If so, with what?
                        Asked on 5/14/2014 by Lanie from Pittsburgh

                        1 answer

                        • Staff Reviewer

                          A:

                          This product does have an automatic sharpening component. To sharpen, twist up the end of the pencil by twisting the area that shows you want color the pencil is. Then remove the end that doesn't have the product and use this as a sharpener to make the point as fine as you prefer.

                          Answered on 5/19/2014 by Staff Expert from ULTA.com
                      Displaying questions 1-9

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