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It CosmeticsNo-Tug Waterproof Gel Eye Liner
It Cosmetics

No-Tug Waterproof Gel Eye Liner

Black

Item #: 2264016

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Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
It CosmeticsNo-Tug Waterproof Gel Eye Liner
 
4.1

(based on 358 reviews)

83%

of respondents would recommend this to a friend.

Pros

  • Glides on smoothly (281)
  • Easy to apply (257)
  • Long-lasting (247)
  • Doesn't run (219)
  • Bold color (162)

Cons

  • Fades throughout day (34)
  • Smudges or runs (34)
  • Difficult to remove (33)
  • Difficult to apply (26)
  • Clumpy (14)

Best Uses

  • Everyday (257)
  • Going out (151)
  • Thicker line (145)
  • Smoky look (86)
  • Thin defined line (85)
    • Reviewer Profile:
    • Classic style (181), Natural style (137), Trendy style (25)

Reviewed by 358 customers

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1.0

Disappointing!

By The dancer

from Tucson, AZ

About Me Classic Style

Pros

  • Easy To Apply

Cons

  • Fades Throughout Day

Best Uses

  • Thicker Line

Comments about It Cosmetics No-Tug Waterproof Gel Eye Liner:

I bought this eyeliner a week and a half ago. At first, it seemed to be okay, but now that my allergies are really bad and my eyes are running constantly, this eyeliner has proved not to be waterproof at all!! It's gone within an hour after I put it on. I'll take it back tomorrow! I'm very disappointed in this expensive liner.

 
3.0

Easy to apply but too thick a line

By Carol

from CA

About Me Classic Style

Verified Buyer

Pros

  • Doesn't Run
  • Easy To Apply
  • Glides On Smoothly

Cons

  • Difficult to Remove
  • Fades Throughout Day

Best Uses

    Comments about It Cosmetics No-Tug Waterproof Gel Eye Liner:

    Have to use special remover not water to remove

     
    4.0

    It Cosmetics Waterproof Eye Gell

    By Grneyed102

    from Minnesota

    About Me Classic Style

    Verified Buyer

    Pros

    • Bold Color
    • Doesn't Run
    • Easy To Apply
    • Glides On Smoothly

    Cons

    • Difficult to Remove

    Best Uses

    • Everyday

    Comments about It Cosmetics No-Tug Waterproof Gel Eye Liner:

    Much easier to apply than crayon type eyeliner

     
    5.0

    Great eyeliner

    By LisaK

    from Girard, OH

    About Me Natural Style

    Verified Buyer

    Pros

    • Blends Easily
    • Bold Color
    • Doesn't Run
    • Easy To Apply
    • Glides On Smoothly
    • Long-Lasting

    Cons

      Best Uses

      • Everyday

      Comments about It Cosmetics No-Tug Waterproof Gel Eye Liner:

      Only eyeliner I buy.

       
      5.0

      Easy to apply

      By Seaside

      from Maine

      About Me Classic Style

      Verified Buyer

      Pros

      • Blends Easily
      • Bold Color
      • Doesn't Run
      • Easy Removal
      • Easy To Apply
      • Glides On Smoothly
      • Long-Lasting

      Cons

        Best Uses

        • Everyday
        • Going Out
        • Smoky Look
        • Thicker Line
        • Thin Defined Line

        Comments about It Cosmetics No-Tug Waterproof Gel Eye Liner:

        Goes on like a breeze without smudge.

        (1 of 1 customers found this review helpful)

         
        4.0

        Long Lasting

        By Cher

        from Mpls

        About Me Classic Style

        Verified Buyer

        Pros

        • Doesn't Run
        • Long-Lasting

        Cons

          Best Uses

          • Thicker Line

          Comments about It Cosmetics No-Tug Waterproof Gel Eye Liner:

          Stays on all day. I wouldn't say no-tug. It does pull but it lasts forever. That's why I keep buying it.

           
          5.0

          lovvve

          By shafonda68

          from Fort wayne ..in

          About Me Classic Style

          Verified Buyer

          Pros

          • Blends Easily
          • Bold Color
          • Doesn't Run
          • Easy To Apply
          • Glides On Smoothly
          • Long-Lasting

          Cons

          • Difficult to Remove

          Best Uses

          • Everyday
          • Going Out
          • Smoky Look
          • Thicker Line

          Comments about It Cosmetics No-Tug Waterproof Gel Eye Liner:

          Thus is the best eyeliner ..it's stays on abd it's bold..I just wish it were a thinner line .love it

          (1 of 1 customers found this review helpful)

           
          4.0

          Really stays on

          By samiam

          from york,pa

          About Me Trendy Style

          Verified Buyer

          Pros

          • Bold Color
          • Easy To Apply
          • Glides On Smoothly
          • Long-Lasting

          Cons

          • Difficult to Remove

          Best Uses

          • Everyday

          Comments about It Cosmetics No-Tug Waterproof Gel Eye Liner:

          I have been using this liner for a while. I bought in black always and picked up slate and black/brown. Can't tell u why but the black stays on and applies better than these other colors. I love how it stays on, biggest drawback, it is so hard to remove even with remover. Tugging and pulling comes with getting it off not putting it on

           
          3.0

          love it

          By jackie

          from tucson az

          About Me Natural Style

          Verified Buyer

          Pros

          • Blends Easily

          Cons

          • Difficult To Apply

          Best Uses

          • Everyday

          Comments about It Cosmetics No-Tug Waterproof Gel Eye Liner:

          I just wanted to try it

           
          3.0

          Will not buy again..

          By Val the Londoner

          from Glendale AZ

          About Me Classic Style

          Verified Buyer

          Pros

          • Doesn't Run
          • Glides On Smoothly
          • Long-Lasting

          Cons

          • Case Is Way To Thick Surr
          • Difficult To Apply

          Best Uses

          • Everyday

          Comments about It Cosmetics No-Tug Waterproof Gel Eye Liner:

          Love IT products usually, this eye liner I wanted to love like IT makeup, the problem is the case surrounding it is so thick hard to get close to the lash line, trying to sharpen the pensil is impossable. It did stay on well and did glide on nicely

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          Q&A

          Product Q&A

          Do you have questions about this product?

          Get answers from in-house experts.

          11 Questions | 11 Answers
          Displaying questions 1-10Previous | Next »
          • Q:

            Will one be able to draw a thin line with this product, if desired?
            Another manufacturer's gel liner draws a broad line, even if sharpened.
            Asked on 2/8/2015 by HospiceChick

            1 answer

            • Brand Expert

              A:

              Hi!
              Thank you for your question!!! You can absolutely get a thin line with this pencil!!
              XOXO

              Answered on 2/10/2015 by Brand Expert from IT Cosmetics
          • Q:

            Is this eyeliner contact safe?
            Asked on 11/16/2014 by Brittany from Twin Lakes

            1 answer

            • Brand Expert

              A:

              Hi!! thank you for your question!!! This is a great question!!! Yes, our eyeliner is safe for contact lense wearers!!

              XOXO

              Answered on 11/19/2014 by Brand Expert from IT Cosmetics
          • Q:

            Will this liner apply and last on the waterlines?
            Asked on 10/21/2014 by L

            1 answer

            • Brand Expert

              A:

              Hi, thank you for your question and for being an IT Girl! The eyeliner will absolutely last on waterlines as it is clinically proven water-proof! IT does give you 30-seconds of playtime, meaning you would have to make sure that for those 30 seconds, your eyeliner is completely dried to make sure it stays on all day! Please let us know if you have any other questions! XOXO

              Answered on 10/23/2014 by Brand Expert from IT Cosmetics
          • Q:

            Is there a shapener on the end?
            Asked on 10/20/2014 by Crystal from United States

            1 answer

            • Brand Expert

              A:

              Hi!! Thank you for your question and for being an IT Girl!!! This is a great question and we are more than happy to help!!! We are more then happy to help you with this today as we recently made a change to our eyeliner from having to be sharpened with a sharpener to now having an amazing automatic sharpening component! To sharpen the No Tug Gel Eyeliner there are two steps. First, you simply twist up the end of the pencil by twisting the area that shows you what color the pencil is. Then, you remover the end that does not have the product and use this as a sharpener to make the point as fine as would like it! We hope this helps!!
              XOXOX

              Answered on 10/22/2014 by Brand Expert from IT Cosmetics
          • Q:

            Is this eyeliner oil free?
            Asked on 9/7/2014 by puresugah210 from US

            1 answer

            • Staff Reviewer

              A:

              IT Cosmetics does not claim this eyeliner is oil-free. It is Paraben-Free, Fragrance-Free, and Sulfate-Free.

              Answered on 9/8/2014 by Staff Expert from ULTA.com
          • Q:

            How would you define the color of "silk taupe"? Sounds kind of vague to me.
            Asked on 9/7/2014 by Tiger from Colorado

            1 answer

            • Staff Reviewer

              A:

              Silk Taupe is a pearlized taupe shade that is a brown/green combination. This shade can be tested and viewed at your nearest ULTA store, if you prefer:
              http://www.ulta.com/ulta/stores/storelocator.jsp

              Answered on 9/8/2014 by Staff Expert from ULTA.com
          • Q:

            Does this product contain phthalates? Thank you
            Asked on 8/20/2014 by none

            1 answer

            • Staff Reviewer

              A:

              This product is free of phthalates.

              Answered on 8/27/2014 by Staff Expert from ULTA.com
          • Q:

            Those it smudge, under your lower line? That's the problem that I always have. Hoping with waterproof it really shouldent.....
            Asked on 6/21/2014 by joanna from macom twp.

            1 answer

            • Staff Reviewer

              A:

              This product is smudge-proof and clinically proven waterproof even after 12 hours of wear!

              Answered on 6/23/2014 by Staff Expert from ULTA.com
          • Q:

            Is there any way to smudge the gel for a smokey look?
            Asked on 5/24/2014 by Cookie from Kentucky

            1 answer

            • Staff Reviewer

              A:

              Yes, you can certainly smudge your liner before it sets using your finger or an eyeliner brush for a smokey eye effect.

              Answered on 5/27/2014 by Staff Expert from ULTA.com
          • Q:

            How do you sharpen it...built in or use a sharpener
            Asked on 5/16/2014 by di from mesa, ax

            1 answer

            • Staff Reviewer

              A:

              This product has an automatic sharpening component. First, twist up the end of the pencil by twisting the area that shows you what color the pencil is. Then, remove the end that doesn't have the product and use this as a sharpener to make the point as fine as you prefer.

              Answered on 5/19/2014 by Staff Expert from ULTA.com
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