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It CosmeticsNo-Tug Waterproof Gel Eye Liner
It Cosmetics

No-Tug Waterproof Gel Eye Liner

Black

Item #: 2264016

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FREE mini No-Tug Waterproof Gel Eye Liner with any $30 IT Cosmetics purchase (offer valid 3/15/15-4/4/15 or while supplies last)

$10.00 Value

FREE mini No-Tug Waterproof Gel Eye Liner w/any $30 IT Cosmetics purchase
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Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
It CosmeticsNo-Tug Waterproof Gel Eye Liner
 
4.2

(based on 347 reviews)

83%

of respondents would recommend this to a friend.

Pros

  • Glides on smoothly (274)
  • Easy to apply (250)
  • Long-lasting (241)
  • Doesn't run (212)
  • Bold color (157)

Cons

  • Smudges or runs (33)
  • Fades throughout day (31)
  • Difficult to remove (29)
  • Difficult to apply (24)
  • Clumpy (14)

Best Uses

  • Everyday (250)
  • Going out (149)
  • Thicker line (141)
  • Smoky look (84)
  • Thin defined line (83)
    • Reviewer Profile:
    • Classic style (173), Natural style (135), Trendy style (24)

Reviewed by 347 customers

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Displaying reviews 1-10

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4.0

smooth operator

By stitcher

from san antonio tx

About Me Classic Style

Verified Buyer

Pros

  • Blends Easily
  • Bold Color
  • Doesn't Run
  • Easy To Apply
  • Glides On Smoothly
  • Long-Lasting

Cons

    Best Uses

    • Everyday
    • Going Out
    • Thicker Line
    • Thin Defined Line

    Comments about It Cosmetics No-Tug Waterproof Gel Eye Liner:

    this product glides on smooth and won't smudge.it last allday.

     
    5.0

    My go go liner excellent!

    By Jan

    from East Granby CT

    About Me Classic Style

    Verified Buyer

    Pros

    • Blends Easily
    • Bold Color
    • Doesn't Run
    • Easy Removal
    • Easy To Apply
    • Glides On Smoothly
    • Long-Lasting

    Cons

      Best Uses

      • Everyday
      • Going Out

      Comments about It Cosmetics No-Tug Waterproof Gel Eye Liner:

      Easy glide-on application. Long lasting.

       
      4.0

      I always use this eyeliner

      By Debbu

      from PA

      About Me Classic Style

      Verified Buyer

      Pros

      • Blends Easily
      • Bold Color
      • Doesn't Run
      • Easy Removal
      • Easy To Apply
      • Glides On Smoothly
      • Long-Lasting

      Cons

        Best Uses

        • Everyday
        • Going Out
        • Thicker Line
        • Thin Defined Line

        Comments about It Cosmetics No-Tug Waterproof Gel Eye Liner:

        I use this everyday, it is the best eyeliner I have found!It goes on easily and stays on all day.

         
        5.0

        No-tug waterproof gel eyeliner by IT

        By Susie the Simple

        from Grapevine, TX

        About Me Natural Style

        Verified Buyer

        Pros

        • Blends Easily
        • Bold Color
        • Doesn't Run
        • Easy Removal
        • Easy To Apply
        • Glides On Smoothly
        • Long-Lasting

        Cons

          Best Uses

          • Everyday
          • Going Out
          • Smoky Look
          • Thicker Line
          • Thin Defined Line

          Comments about It Cosmetics No-Tug Waterproof Gel Eye Liner:

          I like the way it goes on and it lasts all day. My eyes sometime tear, by the eyeliner seems to stay put.

           
          4.0

          Ok product

          By Betty the mature woman

          from Lawton,OK

          About Me Classic Style

          Verified Buyer

          Pros

          • Blends Easily
          • Doesn't Run
          • Easy Removal
          • Easy To Apply
          • Glides On Smoothly
          • Long-Lasting

          Cons

            Best Uses

            • Going Out
            • Thicker Line

            Comments about It Cosmetics No-Tug Waterproof Gel Eye Liner:

            Explain about sharpener at top pencil My first one after use kept following off while using eye liner

             
            1.0

            Difficult to use.

            By Likes the desert.

            from Nevada

            About Me Natural Style

            Verified Buyer

            Pros

            • Does Not Glide On Smooth

            Cons

            • Clumpy
            • Difficult To Apply

            Best Uses

            • Gave Up Trying To Glide

            Comments about It Cosmetics No-Tug Waterproof Gel Eye Liner:

            This gel eye liner is difficult to use. IT JUST DID NOT GLIDE ON SMOOTHLY, AND IS DIFFICULT TO APPLY! The tip does not feel moist. Tried extendinf tip and sharpening, however it is even hard to sharpen.

             
            5.0

            Love this!!! It waterproof gel eye liner!

            By Trudy

            from Winter Garden, Florida

            About Me Natural Style

            Verified Buyer

            Pros

            • Doesn't Run
            • Easy Removal
            • Easy To Apply
            • Glides On Smoothly
            • Long-Lasting
            • Works For Me

            Cons

              Best Uses

              • Everyday
              • Thin Defined Line

              Comments about It Cosmetics No-Tug Waterproof Gel Eye Liner:

              I have one dry eye. Waters all the time. When I wear liner. Makes my liner run. Or smears. When I use this liner. It dose not run at all. My eye dosen't even water anymore. Maybe I don't have dry eyes after all. Like they say I did. Trudy

               
              4.0

              Best liner pencil I've tried

              By Mammabear

              from South Lake Tahoe

              About Me Classic Style

              Verified Buyer

              Pros

              • Blends Easily
              • Doesn't Run
              • Easy Removal
              • Glides On Smoothly
              • Long-Lasting

              Cons

              • Clumpy
              • Hard To Get Even Color
              • Hard To Get Thin Line

              Best Uses

              • Everyday
              • Going Out
              • Thicker Line

              Comments about It Cosmetics No-Tug Waterproof Gel Eye Liner:

              I love that it's easy to use, but it's hard to get a thin, even line along the upper lash line. It tends to clump up, so I need to blend it with a Qtip, then try to get the line even. It's good for every day, but if I want perfect eyeliner, I use a liquid or powder type with a fine brush.

               
              4.0

              Will buy gain, stays put which is good

              By Killer KO

              from Chicago

              About Me Classic Style

              Verified Buyer

              Pros

              • Blends Easily
              • Bold Color
              • Doesn't Run
              • Easy To Apply
              • Glides On Smoothly
              • Long-Lasting

              Cons

              • Little Sticky

              Best Uses

              • Everyday
              • Going Out
              • Thicker Line

              Comments about It Cosmetics No-Tug Waterproof Gel Eye Liner:

              You have to make shorter strokes to get this on right and not one smooth line but it is worth it because it stays on.

               
              3.0

              Not a fine point as u would like

              By Sandra

              from Vacaville CA

              About Me Classic Style

              Verified Buyer

              Pros

                Cons

                • Difficult To Apply

                Best Uses

                • Everyday

                Comments about It Cosmetics No-Tug Waterproof Gel Eye Liner:

                Not a fine point.

                Displaying reviews 1-10

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                Q&A

                Product Q&A

                Do you have questions about this product?

                Get answers from in-house experts.

                11 Questions | 11 Answers
                Displaying questions 1-10Previous | Next »
                • Q:

                  Will one be able to draw a thin line with this product, if desired?
                  Another manufacturer's gel liner draws a broad line, even if sharpened.
                  Asked on 2/8/2015 by HospiceChick

                  1 answer

                  • Brand Expert

                    A:

                    Hi!
                    Thank you for your question!!! You can absolutely get a thin line with this pencil!!
                    XOXO

                    Answered on 2/10/2015 by Brand Expert from IT Cosmetics
                • Q:

                  Is this eyeliner contact safe?
                  Asked on 11/16/2014 by Brittany from Twin Lakes

                  1 answer

                  • Brand Expert

                    A:

                    Hi!! thank you for your question!!! This is a great question!!! Yes, our eyeliner is safe for contact lense wearers!!

                    XOXO

                    Answered on 11/19/2014 by Brand Expert from IT Cosmetics
                • Q:

                  Will this liner apply and last on the waterlines?
                  Asked on 10/21/2014 by L

                  1 answer

                  • Brand Expert

                    A:

                    Hi, thank you for your question and for being an IT Girl! The eyeliner will absolutely last on waterlines as it is clinically proven water-proof! IT does give you 30-seconds of playtime, meaning you would have to make sure that for those 30 seconds, your eyeliner is completely dried to make sure it stays on all day! Please let us know if you have any other questions! XOXO

                    Answered on 10/23/2014 by Brand Expert from IT Cosmetics
                • Q:

                  Is there a shapener on the end?
                  Asked on 10/20/2014 by Crystal from United States

                  1 answer

                  • Brand Expert

                    A:

                    Hi!! Thank you for your question and for being an IT Girl!!! This is a great question and we are more than happy to help!!! We are more then happy to help you with this today as we recently made a change to our eyeliner from having to be sharpened with a sharpener to now having an amazing automatic sharpening component! To sharpen the No Tug Gel Eyeliner there are two steps. First, you simply twist up the end of the pencil by twisting the area that shows you what color the pencil is. Then, you remover the end that does not have the product and use this as a sharpener to make the point as fine as would like it! We hope this helps!!
                    XOXOX

                    Answered on 10/22/2014 by Brand Expert from IT Cosmetics
                • Q:

                  Is this eyeliner oil free?
                  Asked on 9/7/2014 by puresugah210 from US

                  1 answer

                  • Staff Reviewer

                    A:

                    IT Cosmetics does not claim this eyeliner is oil-free. It is Paraben-Free, Fragrance-Free, and Sulfate-Free.

                    Answered on 9/8/2014 by Staff Expert from ULTA.com
                • Q:

                  How would you define the color of "silk taupe"? Sounds kind of vague to me.
                  Asked on 9/7/2014 by Tiger from Colorado

                  1 answer

                  • Staff Reviewer

                    A:

                    Silk Taupe is a pearlized taupe shade that is a brown/green combination. This shade can be tested and viewed at your nearest ULTA store, if you prefer:
                    http://www.ulta.com/ulta/stores/storelocator.jsp

                    Answered on 9/8/2014 by Staff Expert from ULTA.com
                • Q:

                  Does this product contain phthalates? Thank you
                  Asked on 8/20/2014 by none

                  1 answer

                  • Staff Reviewer

                    A:

                    This product is free of phthalates.

                    Answered on 8/27/2014 by Staff Expert from ULTA.com
                • Q:

                  Those it smudge, under your lower line? That's the problem that I always have. Hoping with waterproof it really shouldent.....
                  Asked on 6/21/2014 by joanna from macom twp.

                  1 answer

                  • Staff Reviewer

                    A:

                    This product is smudge-proof and clinically proven waterproof even after 12 hours of wear!

                    Answered on 6/23/2014 by Staff Expert from ULTA.com
                • Q:

                  Is there any way to smudge the gel for a smokey look?
                  Asked on 5/24/2014 by Cookie from Kentucky

                  1 answer

                  • Staff Reviewer

                    A:

                    Yes, you can certainly smudge your liner before it sets using your finger or an eyeliner brush for a smokey eye effect.

                    Answered on 5/27/2014 by Staff Expert from ULTA.com
                • Q:

                  How do you sharpen it...built in or use a sharpener
                  Asked on 5/16/2014 by di from mesa, ax

                  1 answer

                  • Staff Reviewer

                    A:

                    This product has an automatic sharpening component. First, twist up the end of the pencil by twisting the area that shows you what color the pencil is. Then, remove the end that doesn't have the product and use this as a sharpener to make the point as fine as you prefer.

                    Answered on 5/19/2014 by Staff Expert from ULTA.com
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