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It CosmeticsNo-Tug Waterproof Gel Eye Liner
It Cosmetics

No-Tug Waterproof Gel Eye Liner

Black

Item #: 2264016

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Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
It CosmeticsNo-Tug Waterproof Gel Eye Liner
 
4.1

(based on 285 reviews)

82%

of respondents would recommend this to a friend.

Pros

  • Glides on smoothly (222)
  • Easy to apply (201)
  • Long-lasting (194)
  • Doesn't run (170)
  • Bold color (126)

Cons

  • Smudges or runs (29)
  • Fades throughout day (27)
  • Difficult to remove (26)
  • Difficult to apply (21)
  • Clumpy (11)

Best Uses

  • Everyday (203)
  • Going out (117)
  • Thicker line (110)
  • Smoky look (68)
  • Thin defined line (65)
    • Reviewer Profile:
    • Classic style (145), Natural style (105), Trendy style (23)

Reviewed by 285 customers

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Displaying reviews 1-10

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4.0

I would buy this again

By Janet

from Syracuse, NY

About Me Classic Style

Verified Buyer

Pros

  • Glides On Smoothly

Cons

    Best Uses

      Comments about It Cosmetics No-Tug Waterproof Gel Eye Liner:

      It definitely stays on all day, but requires a bit more effort to remove at night.

       
      5.0

      Awesome!

      By Natalie

      from New York

      About Me Classic Style

      Verified Buyer

      Pros

      • Bold Color
      • Doesn't Run
      • Easy Removal
      • Easy To Apply
      • Glides On Smoothly
      • Goes on easily
      • Long-Lasting
      • Pretty color

      Cons

        Best Uses

        • Everyday
        • Going Out
        • Smoky Look
        • Thicker Line
        • Thin Defined Line

        Comments about It Cosmetics No-Tug Waterproof Gel Eye Liner:

        I use it everyday and I love it!

         
        3.0

        Would not buy again.

        By Judy

        from Wichita Falls, TX

        About Me Classic Style

        Verified Buyer

        Pros

        • Easy To Apply
        • Glides On Smoothly

        Cons

        • Smudges or Runs

        Best Uses

        • Everyday

        Comments about It Cosmetics No-Tug Waterproof Gel Eye Liner:

        It does not stay on as I expexted.

         
        1.0

        Flakes all over!

        By Sugar

        from Rancho Santa Margarita, Ca.

        About Me Trendy Style

        Verified Buyer

        Pros

          Cons

            Best Uses

              Comments about It Cosmetics No-Tug Waterproof Gel Eye Liner:

              Flakes down my cheeks. Makes 1/2 " moons" on my eyelids. Bought Blue, but goes on Black; too harsh for this Blonde. Too pricy for the quality; drugstore brands just as good as this pencil.

               
              5.0

              I would buy this product again wonderful

              By Cookie

              from Oceana, WV

              About Me Natural Style

              Verified Buyer

              Pros

              • Blends Easily
              • Bold Color
              • Doesn't Run
              • Easy Removal
              • Easy To Apply
              • Glides On Smoothly
              • Long-Lasting

              Cons

                Best Uses

                • Thicker Line
                • Thin Defined Line

                Comments about It Cosmetics No-Tug Waterproof Gel Eye Liner:

                Very easy application 30 second correct if need
                no smearing.

                 
                4.0

                Does the job!

                By Kara Jean 99

                from Fargo, ND

                About Me Natural Style

                Verified Buyer

                Pros

                • Blends Easily
                • Bold Color
                • Doesn't Run
                • Easy Removal
                • Easy To Apply
                • Glides On Smoothly
                • Long-Lasting

                Cons

                  Best Uses

                  • Everyday

                  Comments about It Cosmetics No-Tug Waterproof Gel Eye Liner:

                  Will buy it again!

                   
                  4.0

                  No-Tug for sure and long lasting too!

                  By Bbyblueeyes0929

                  from Ogden, UT

                  About Me Classic Style

                  Verified Buyer

                  Pros

                  • Blends Easily
                  • Bold Color
                  • Doesn't Run
                  • Easy Removal
                  • Easy To Apply
                  • Glides On Smoothly
                  • Long-Lasting

                  Cons

                    Best Uses

                    • Everyday
                    • Going Out
                    • Smoky Look
                    • Thicker Line

                    Comments about It Cosmetics No-Tug Waterproof Gel Eye Liner:

                    I got this product in Brown and I absolutely love the color! It truly is a no-tug eyeliner and it lasts a long time without smudging. The only down side is that it needs to be sharpened after nearly every use unless I want I thicker line. I have a hard time with that because it seems so wasteful. Otherwise - EXCELLENT!!!!

                     
                    4.0

                    "Slight-tug" waterproof gel eye liner

                    By LvsMkup

                    from Las Vegas, NV

                    About Me Classic Style

                    Pros

                    • Bold Color
                    • Long-Lasting

                    Cons

                      Best Uses

                      • Everyday
                      • Going Out
                      • Smoky Look
                      • Thicker Line

                      Comments about It Cosmetics No-Tug Waterproof Gel Eye Liner:

                      This liner almost lives up to it's name. Don't get me wrong, it is great liner. I own navy/slate/brown. They all look great and almost always last all day. For some reason, there are days where there is slight smudging, but that's rare. Product isn't completely "no-tug", I press as lightly as possible and still get some tugging. I prefer IT's waterproof gel liner in a pot....it's PERFECT! If you are someone who won't give up a "pencil", this product is as good as it gets when it comes to pencil delivery eyeliner.

                       
                      5.0

                      Love it!

                      By masonsmommy

                      from Winchester, VA

                      About Me Classic Style

                      Verified Buyer

                      Pros

                      • Bold Color
                      • Doesn't Run
                      • Easy To Apply
                      • Glides On Smoothly
                      • Long-Lasting

                      Cons

                        Best Uses

                        • Everyday

                        Comments about It Cosmetics No-Tug Waterproof Gel Eye Liner:

                        I am a big fan of this! I have been searching for an eyeliner that doesn't run or have me looking like a raccoon by the end of the day. This does it for me. It is a little harder to get off, but I'm totally ok with it because of it's lasting power.

                         
                        5.0

                        love it

                        By bcazz

                        from spencer mass

                        About Me Classic Style

                        Verified Buyer

                        Pros

                        • Blends Easily
                        • Bold Color
                        • Doesn't Run
                        • Easy Removal
                        • Easy To Apply
                        • Glides On Smoothly
                        • Long-Lasting

                        Cons

                          Best Uses

                          • Everyday
                          • Going Out
                          • Smoky Look
                          • Thicker Line

                          Comments about It Cosmetics No-Tug Waterproof Gel Eye Liner:

                          Love it but I already lost the sharpener .That would be my only issue

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                          Q&A

                          Product Q&A

                          Do you have questions about this product?

                          Get answers from in-house experts.

                          10 Questions | 10 Answers
                          Displaying questions 1-10
                          • Q:

                            Is this eyeliner contact safe?
                            Asked on 11/16/2014 by Brittany from Twin Lakes

                            1 answer

                            • Brand Expert

                              A:

                              Hi!! thank you for your question!!! This is a great question!!! Yes, our eyeliner is safe for contact lense wearers!!

                              XOXO

                              Answered on 11/19/2014 by Brand Expert from IT Cosmetics
                          • Q:

                            Will this liner apply and last on the waterlines?
                            Asked on 10/21/2014 by L

                            1 answer

                            • Brand Expert

                              A:

                              Hi, thank you for your question and for being an IT Girl! The eyeliner will absolutely last on waterlines as it is clinically proven water-proof! IT does give you 30-seconds of playtime, meaning you would have to make sure that for those 30 seconds, your eyeliner is completely dried to make sure it stays on all day! Please let us know if you have any other questions! XOXO

                              Answered on 10/23/2014 by Brand Expert from IT Cosmetics
                          • Q:

                            Is there a shapener on the end?
                            Asked on 10/20/2014 by Crystal from United States

                            1 answer

                            • Brand Expert

                              A:

                              Hi!! Thank you for your question and for being an IT Girl!!! This is a great question and we are more than happy to help!!! We are more then happy to help you with this today as we recently made a change to our eyeliner from having to be sharpened with a sharpener to now having an amazing automatic sharpening component! To sharpen the No Tug Gel Eyeliner there are two steps. First, you simply twist up the end of the pencil by twisting the area that shows you what color the pencil is. Then, you remover the end that does not have the product and use this as a sharpener to make the point as fine as would like it! We hope this helps!!
                              XOXOX

                              Answered on 10/22/2014 by Brand Expert from IT Cosmetics
                          • Q:

                            Is this eyeliner oil free?
                            Asked on 9/7/2014 by puresugah210 from US

                            1 answer

                            • Staff Reviewer

                              A:

                              IT Cosmetics does not claim this eyeliner is oil-free. It is Paraben-Free, Fragrance-Free, and Sulfate-Free.

                              Answered on 9/8/2014 by Staff Expert from ULTA.com
                          • Q:

                            How would you define the color of "silk taupe"? Sounds kind of vague to me.
                            Asked on 9/7/2014 by Tiger from Colorado

                            1 answer

                            • Staff Reviewer

                              A:

                              Silk Taupe is a pearlized taupe shade that is a brown/green combination. This shade can be tested and viewed at your nearest ULTA store, if you prefer:
                              http://www.ulta.com/ulta/stores/storelocator.jsp

                              Answered on 9/8/2014 by Staff Expert from ULTA.com
                          • Q:

                            Does this product contain phthalates? Thank you
                            Asked on 8/20/2014 by none

                            1 answer

                            • Staff Reviewer

                              A:

                              This product is free of phthalates.

                              Answered on 8/27/2014 by Staff Expert from ULTA.com
                          • Q:

                            Those it smudge, under your lower line? That's the problem that I always have. Hoping with waterproof it really shouldent.....
                            Asked on 6/21/2014 by joanna from macom twp.

                            1 answer

                            • Staff Reviewer

                              A:

                              This product is smudge-proof and clinically proven waterproof even after 12 hours of wear!

                              Answered on 6/23/2014 by Staff Expert from ULTA.com
                          • Q:

                            Is there any way to smudge the gel for a smokey look?
                            Asked on 5/24/2014 by Cookie from Kentucky

                            1 answer

                            • Staff Reviewer

                              A:

                              Yes, you can certainly smudge your liner before it sets using your finger or an eyeliner brush for a smokey eye effect.

                              Answered on 5/27/2014 by Staff Expert from ULTA.com
                          • Q:

                            How do you sharpen it...built in or use a sharpener
                            Asked on 5/16/2014 by di from mesa, ax

                            1 answer

                            • Staff Reviewer

                              A:

                              This product has an automatic sharpening component. First, twist up the end of the pencil by twisting the area that shows you what color the pencil is. Then, remove the end that doesn't have the product and use this as a sharpener to make the point as fine as you prefer.

                              Answered on 5/19/2014 by Staff Expert from ULTA.com
                          • Q:

                            Is it self sharpening or do you have to sharpen? If so, with what?
                            Asked on 5/14/2014 by Lanie from Pittsburgh

                            1 answer

                            • Staff Reviewer

                              A:

                              This product does have an automatic sharpening component. To sharpen, twist up the end of the pencil by twisting the area that shows you want color the pencil is. Then remove the end that doesn't have the product and use this as a sharpener to make the point as fine as you prefer.

                              Answered on 5/19/2014 by Staff Expert from ULTA.com
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