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It CosmeticsNo-Tug Waterproof Gel Eyeliner
It Cosmetics

No-Tug Waterproof Gel Eyeliner

Black

Item #: 2264016

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Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
It CosmeticsNo-Tug Waterproof Gel Eyeliner
 
3.9

(based on 9 reviews)

63%

of respondents would recommend this to a friend.

Pros

  • Glides on smoothly (7)
  • Bold color (5)
  • Doesn't run (5)
  • Easy to apply (5)
  • Long-lasting (5)

Cons

    Best Uses

    • Everyday (5)
    • Going out (4)
    • Thicker line (3)
      • Reviewer Profile:
      • Classic style (4), Trendy style (4)

    Reviewed by 9 customers

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    Displaying reviews 1-9

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    1.0

    Not worth the price

    By Diana

    from Portland, OR

    About Me Trendy Style

    Pros

    • Glides On Smoothly

    Cons

    • Clumpy
    • Smudges or Runs

    Best Uses

      Comments about It Cosmetics No-Tug Waterproof Gel Eyeliner:

      This product didn't last 1 hour how disappointing. I had high hopes got recommended by the sells girl that stated this product is very similar if not better then Stella the one I use that was sold out that day. So I gave it a chance and nope can't even compare. After 1 hour it became clumpy and chip off I had little black tiny flaky dry eyeliner underneath my eye. And not just that it burns and made my eye even more watery. I will return it Friday since that's when the sell girl say they get their shippment.

      (2 of 2 customers found this review helpful)

       
      5.0

      ahhhhmaaazzzinngg

      By Nicole

      from Morristown NJ

      Comments about It Cosmetics No-Tug Waterproof Gel Eyeliner:

      This eyeliner is totally worth the splurge. I have tried many products from nars, bobbi brown, mac, drugstore and many other high end brands. Nothing would work in my waterline until I discovered this! I had bought this with my 20% off coupon I figured why not try it if I don't like it I didn't pay the full amount. Weellll... I fell in love. This eyeliner lasted ALL DAY! I work a full 12 hour shift and it didn't budge! I love love love it! The only thing I have to say is it comes with the sharpener in the end of the pencil, but I just can't figure out how to use it. Other then that! NUMBER ONE EYELINER FOR WATERLINE! My new holy grail !

      (2 of 3 customers found this review helpful)

       
      2.0

      Made my eyes burn all day!

      By Cawess

      from Lakewood, CA

      About Me Classic Style

      Pros

      • Bold Color
      • Glides On Smoothly

      Cons

        Best Uses

          Comments about It Cosmetics No-Tug Waterproof Gel Eyeliner:

          I was so excited to try this new IT eyeliner as I am a inner rim wearer. Reading the reviews sold me and I couldn't wait to try it. I applied it for the first time today and what I usually draw in my inner rim, now looks like it is on the outer rim. Also, my eyes have been burning ever since I applied 6 hours ago. Darn! I wanted it to work!!

          (2 of 3 customers found this review helpful)

           
          2.0

          Doesn't deliver

          By CkyBby

          from Texas

          About Me Classic Style

          Pros

            Cons

            • Clumpy
            • Difficult To Apply
            • Fades Throughout Day
            • Smudges or Runs

            Best Uses

              Comments about It Cosmetics No-Tug Waterproof Gel Eyeliner:

              This is my third, and final, It Cosmetics product. I have learned the hard way that whatever they claim a product does, you can pretty much count on it doing the opposite. This eyeliner is no different. It's not the worst eyeliner I own, but it certainly doesn't deliver on the promises it makes by the name/description. I bought it in black/brown. It's quite hard and difficult to apply to the waterline (what I got it for), it clumps and skips. It does not last very long at all. Obviously judging from the other reviews, other people have had very different experiences from mine, so try it if you dare, but do save the receipt!

              (3 of 3 customers found this review helpful)

               
              5.0

              Love it!

              By Chrissy

              from St. Louis, MO

              About Me Trendy Style

              Pros

              • Bold Color
              • Doesn't Run
              • Easy To Apply
              • Glides On Smoothly
              • Long-Lasting

              Cons

                Best Uses

                • Everyday
                • Going Out
                • Thicker Line
                • Thin Defined Line

                Comments about It Cosmetics No-Tug Waterproof Gel Eyeliner:

                I went to Ulta today planning to check out Cargo's eyeliner. The only issue I had with their eyeliners is the tip is too thick and I can't get a thinner line from it. My eyes are small so I definitely didn't want a thick liner.

                So an employee directed me to It Cosmetics and showed me this liner which I instantly fell in love with. It is smooth, long lasting, and I feel like I have good control when I apply it. I can get a thin line or a thick line with it. It lasts long and doesn't smudge. Love it.

                (4 of 4 customers found this review helpful)

                 
                5.0

                Glides on Like Butter

                By Cosmetic Addict

                from Oakdale,Ca

                About Me Classic Style

                Pros

                • Blends Easily
                • Doesn't Run
                • Easy To Apply
                • Glides On Smoothly
                • Long-Lasting

                Cons

                  Best Uses

                  • Everyday

                  Comments about It Cosmetics No-Tug Waterproof Gel Eyeliner:

                  My search for the perfect waterproof liner is over! This glides on so easily and stays on all day. I have bad allergies yet I never have to worry about racoon eyes. I love the Black/Brown, I'm olive tan skin tone and this color is perfect.

                  (2 of 2 customers found this review helpful)

                   
                  5.0

                  By far the best

                  By BekkCNA

                  from CT

                  About Me Trendy Style

                  Pros

                  • Bold Color
                  • Doesn't Run
                  • Easy To Apply
                  • Glides On Smoothly
                  • Long-Lasting

                  Cons

                    Best Uses

                    • Everyday
                    • Going Out
                    • Smoky Look
                    • Thicker Line

                    Comments about It Cosmetics No-Tug Waterproof Gel Eyeliner:

                    OMG... This is absolutely the best eyeliner for the waterline!! I'd never tried It Cosmetics and was swatching all the black liners in the store. This was the creamiest blackest liner!! It doesn't run out of the waterline. I do top it with UD's blackout just out of habit and to make it look smokey but it may not even need that. It a twist up so no sharpening!! Kinda expensive but totally worth it!

                    (4 of 4 customers found this review helpful)

                     
                    5.0

                    Best for waterline

                    By Cosmetic Junkie

                    from Providence, RI

                    About Me Trendy Style

                    Pros

                    • Bold Color
                    • Doesn't Run
                    • Easy To Apply
                    • Glides On Smoothly
                    • Long-Lasting

                    Cons

                      Best Uses

                      • Everyday
                      • Going Out
                      • Smoky Look

                      Comments about It Cosmetics No-Tug Waterproof Gel Eyeliner:

                      I have loved so many of IT cosmetics products so I thought I would try this and I am so glad I did. Nothing I have ever used has ever stayed on my waterline. I have tried many HE brands and nothing ever stays, and even with the short time some have lasted (maybe 30 minutes), they all have irritated my eyes and made them red, itchy and sore. This pencil (I purchased it in Navy) stayed on all day, through a funeral and my parents 50th wedding anniversary party and after all the tears, it was still there on my waterline. It doesn't get any better than that. LOVE this pencil and will be purchasing more colors.

                      (3 of 3 customers found this review helpful)

                       
                      5.0

                      Finally, the perfect eyeliner!

                      By Brittany

                      from Baltimore, MD

                      About Me Classic Style

                      Pros

                      • Bold Color
                      • Doesn't Run
                      • Easy To Apply
                      • Glides On Smoothly
                      • Long-Lasting

                      Cons

                        Best Uses

                        • Everyday
                        • Going Out
                        • Thicker Line

                        Comments about It Cosmetics No-Tug Waterproof Gel Eyeliner:

                        The search for the perfect eyeliner is over. I have been trying various liners for ten years and I honestly can't sing enough praises for this one. It is so incredibly smooth going on, never even the slightest tug. The color is bold and NEVER RUNS! Seriously, I work 10 hour shifts moving around and my eyeliner looks great at any point; it won't come off without using makeup remover.

                        Having an eyeliner that doesn't ever tug, wears all day, has great pigment, and self-sharpens is pretty much the greatest. I will never buy another liner while this one is out.

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