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It CosmeticsNo-Tug Waterproof Gel Eyeliner
It Cosmetics

No-Tug Waterproof Gel Eyeliner

Black

Item #: 2264016

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Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
It CosmeticsNo-Tug Waterproof Gel Eyeliner
 
4.2

(based on 187 reviews)

82%

of respondents would recommend this to a friend.

Pros

  • Glides on smoothly (150)
  • Easy to apply (139)
  • Long-lasting (132)
  • Doesn't run (116)
  • Bold color (79)

Cons

  • Fades throughout day (18)
  • Difficult to apply (15)
  • Difficult to remove (15)
  • Smudges or runs (15)
  • Clumpy (7)

Best Uses

  • Everyday (132)
  • Going out (75)
  • Thicker line (69)
  • Thin defined line (46)
  • Smoky look (43)
    • Reviewer Profile:
    • Classic style (90), Natural style (76), Trendy style (13)

Reviewed by 187 customers

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Displaying reviews 1-10

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5.0

Truly Waterproof!!!

By Michelle V.

from Palm Bay

About Me Classic Style

Verified Buyer

Pros

  • Blends Easily
  • Bold Color
  • Doesn't Run
  • Easy To Apply
  • Glides On Smoothly
  • Long-Lasting

Cons

    Best Uses

    • Everyday

    Comments about It Cosmetics No-Tug Waterproof Gel Eyeliner:

    After using other products that claim to be 24 hour wear, I have finally found something that my sensitive eyes can handle. My eyes water for seemingly no reason but this eyeliner holds up beautifully. I would definitely recommend this to friends.

     
    4.0

    Easy Application

    By Broker Betsy

    from Washington PA

    About Me Classic Style

    Verified Buyer

    Pros

    • Easy Removal
    • Easy To Apply
    • Glides On Smoothly
    • Long-Lasting

    Cons

      Best Uses

      • Everyday

      Comments about It Cosmetics No-Tug Waterproof Gel Eyeliner:

      Glides on and stays on

       
      5.0

      Great liner!

      By Sarah

      from Grand Rapids, MI

      About Me Classic Style

      Verified Buyer

      Pros

      • Bold Color
      • Easy To Apply
      • Long-Lasting

      Cons

        Best Uses

        • Everyday
        • Going Out
        • Smoky Look
        • Thicker Line
        • Thin Defined Line

        Comments about It Cosmetics No-Tug Waterproof Gel Eyeliner:

        Wish it came in a larger size tube.

         
        5.0

        Works like advertised

        By Me

        from Matteson, Il

        About Me Natural Style

        Verified Buyer

        Pros

        • Blends Easily
        • Bold Color
        • Doesn't Run
        • Easy Removal
        • Easy To Apply
        • Glides On Smoothly
        • Long-Lasting

        Cons

          Best Uses

          • Everyday
          • Smoky Look
          • Thicker Line
          • Thin Defined Line

          Comments about It Cosmetics No-Tug Waterproof Gel Eyeliner:

          Excellent product for the special half price

           
          5.0

          love love love

          By begrl05

          from ohio

          About Me Natural Style

          Verified Buyer

          Pros

          • Blends Easily
          • Bold Color
          • Doesn't Run
          • Easy To Apply
          • Glides On Smoothly
          • Long-Lasting

          Cons

            Best Uses

            • Everyday
            • Going Out
            • Smoky Look

            Comments about It Cosmetics No-Tug Waterproof Gel Eyeliner:

            This liner is great! You can make it smokey, make it intense color, blend it down/lighten it up and it STAYS! It doesnt tug but it doesn't glide like butter either. It works best to take off with an oil based make-up remover, I have Mary Kay but it also comes off with make removing wipes. You will NOT be disapponted.

             
            1.0

            Don't waste your money

            By Chele6815

            from Alexandria, VA

            About Me Natural Style

            Verified Buyer

            Pros

              Cons

                Best Uses

                  Comments about It Cosmetics No-Tug Waterproof Gel Eyeliner:

                  This eyeliner may be tug-proof, but it's certainly not smear or smudge proof. It takes forever to dry so be careful if applying after your eye shadow. It will leave an imprint on your upper lid. The only good thing I can say about it is the color - the taupe is beautiful.

                   
                  5.0

                  Great product

                  By nana

                  from florida

                  About Me Classic Style

                  Verified Buyer

                  Pros

                  • Blends Easily
                  • Doesn't Run
                  • Easy To Apply
                  • Glides On Smoothly
                  • Long-Lasting

                  Cons

                  • None

                  Best Uses

                  • Everyday
                  • Going Out
                  • Thicker Line
                  • Thin Defined Line

                  Comments about It Cosmetics No-Tug Waterproof Gel Eyeliner:

                  I purchased this product because of its inexpensive cost. I was unprepared for just how much I would like it. I wear it everyday AND it lasts the entire day. It is easy to apply and very comfortable to wear. It does not bleed or result in "racoon" eyes at the end of the day.

                   
                  5.0

                  Best eyeliner ever!!

                  By Mar

                  from Cave creek Az

                  About Me Trendy Style

                  Verified Buyer

                  Pros

                  • Blends Easily
                  • Bold Color
                  • Easy To Apply
                  • Glides On Smoothly
                  • Long-Lasting

                  Cons

                    Best Uses

                    • Everyday
                    • Going Out
                    • Thicker Line
                    • Thin Defined Line
                    • You Can Do It All

                    Comments about It Cosmetics No-Tug Waterproof Gel Eyeliner:

                    Amazing! I bought the black/ brown liner. I love how it glides on but with precision . It stays on all day and the color stays true. I absolutely love it and can't wait to try the other colors.

                     
                    5.0

                    Love it!

                    By Lady Di

                    from Crestview, Fl

                    About Me Classic Style

                    Verified Buyer

                    Pros

                    • Blends Easily
                    • Bold Color
                    • Doesn't Run
                    • Easy Removal
                    • Easy To Apply
                    • Glides On Smoothly
                    • Long-Lasting

                    Cons

                      Best Uses

                      • Everyday
                      • Going Out
                      • Thicker Line

                      Comments about It Cosmetics No-Tug Waterproof Gel Eyeliner:

                      At age 60, my eyelids are not as firm as they used to be and I had a hard time finding a liner that didn't "skip" along as I lined them. This eyeliner remedied that! Love the colors (I have 3) and love that it's long lasting. Best I've used over my many years of eyelining!!

                       
                      2.0

                      No Tug Waterproof Gel Eyeliner

                      By henriette

                      from Duluth MN

                      About Me Trendy Style

                      Verified Buyer

                      Pros

                      • Blends Easily
                      • Bold Color
                      • Easy Removal
                      • Easy To Apply
                      • Glides On Smoothly

                      Cons

                      • Smudges or Runs

                      Best Uses

                      • Everyday
                      • Going Out
                      • Smoky Look
                      • Thicker Line
                      • Thin Defined Line

                      Comments about It Cosmetics No-Tug Waterproof Gel Eyeliner:

                      Great - but I wish the color selection was better at the store - I settled for a dark and it is DARK!

                      Displaying reviews 1-10

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                      Q&A

                      Product Q&A

                      Do you have questions about this product?

                      Get answers from in-house experts.

                      7 Questions | 7 Answers
                      Displaying questions 1-7
                      • Q:

                        Is this eyeliner oil free?
                        Asked on 9/7/2014 by puresugah210 from US

                        1 answer

                        • Staff Reviewer

                          A:

                          IT Cosmetics does not claim this eyeliner is oil-free. It is Paraben-Free, Fragrance-Free, and Sulfate-Free.

                          Answered on 9/8/2014 by Staff Expert from ULTA.com
                      • Q:

                        How would you define the color of "silk taupe"? Sounds kind of vague to me.
                        Asked on 9/7/2014 by Tiger from Colorado

                        1 answer

                        • Staff Reviewer

                          A:

                          Silk Taupe is a pearlized taupe shade that is a brown/green combination. This shade can be tested and viewed at your nearest ULTA store, if you prefer:
                          http://www.ulta.com/ulta/stores/storelocator.jsp

                          Answered on 9/8/2014 by Staff Expert from ULTA.com
                      • Q:

                        Does this product contain phthalates? Thank you
                        Asked on 8/20/2014 by none

                        1 answer

                        • Staff Reviewer

                          A:

                          This product is free of phthalates.

                          Answered on 8/27/2014 by Staff Expert from ULTA.com
                      • Q:

                        Those it smudge, under your lower line? That's the problem that I always have. Hoping with waterproof it really shouldent.....
                        Asked on 6/21/2014 by joanna from macom twp.

                        1 answer

                        • Staff Reviewer

                          A:

                          This product is smudge-proof and clinically proven waterproof even after 12 hours of wear!

                          Answered on 6/23/2014 by Staff Expert from ULTA.com
                      • Q:

                        Is there any way to smudge the gel for a smokey look?
                        Asked on 5/24/2014 by Cookie from Kentucky

                        1 answer

                        • Staff Reviewer

                          A:

                          Yes, you can certainly smudge your liner before it sets using your finger or an eyeliner brush for a smokey eye effect.

                          Answered on 5/27/2014 by Staff Expert from ULTA.com
                      • Q:

                        How do you sharpen it...built in or use a sharpener
                        Asked on 5/16/2014 by di from mesa, ax

                        1 answer

                        • Staff Reviewer

                          A:

                          This product has an automatic sharpening component. First, twist up the end of the pencil by twisting the area that shows you what color the pencil is. Then, remove the end that doesn't have the product and use this as a sharpener to make the point as fine as you prefer.

                          Answered on 5/19/2014 by Staff Expert from ULTA.com
                      • Q:

                        Is it self sharpening or do you have to sharpen? If so, with what?
                        Asked on 5/14/2014 by Lanie from Pittsburgh

                        1 answer

                        • Staff Reviewer

                          A:

                          This product does have an automatic sharpening component. To sharpen, twist up the end of the pencil by twisting the area that shows you want color the pencil is. Then remove the end that doesn't have the product and use this as a sharpener to make the point as fine as you prefer.

                          Answered on 5/19/2014 by Staff Expert from ULTA.com
                      Displaying questions 1-7

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