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It CosmeticsNo-Tug Waterproof Gel Eyeliner
It Cosmetics

No-Tug Waterproof Gel Eyeliner

Black

Item #: 2264016

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Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
It CosmeticsNo-Tug Waterproof Gel Eyeliner
 
4.2

(based on 190 reviews)

82%

of respondents would recommend this to a friend.

Pros

  • Glides on smoothly (151)
  • Easy to apply (140)
  • Long-lasting (133)
  • Doesn't run (117)
  • Bold color (80)

Cons

  • Fades throughout day (18)
  • Difficult to apply (16)
  • Difficult to remove (16)
  • Smudges or runs (16)
  • Clumpy (8)

Best Uses

  • Everyday (133)
  • Going out (76)
  • Thicker line (69)
  • Thin defined line (46)
  • Smoky look (44)
    • Reviewer Profile:
    • Classic style (91), Natural style (78), Trendy style (13)

Reviewed by 190 customers

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Displaying reviews 1-10

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5.0

Finally...a liner that stays put!

By Kristin

from Lake Orion, MI

About Me Classic Style

Verified Buyer

Pros

    Cons

      Best Uses

        Comments about It Cosmetics No-Tug Waterproof Gel Eyeliner:

        Goes on very easily and stays all day.

         
        2.0

        Not the Best.

        By YorkieMomX4

        from Chesapeake, VA

        About Me Natural Style

        Verified Buyer

        Pros

          Cons

          • Clumpy
          • Difficult To Apply
          • Difficult to Remove
          • Smudges or Runs

          Best Uses

          • Not For Me

          Comments about It Cosmetics No-Tug Waterproof Gel Eyeliner:

          Not happy with this product. It was difficult to apply and did not go on smoothly.

           
          5.0

          love it

          By Lhouser

          from circleville ohio

          About Me Natural Style

          Verified Buyer

          Pros

          • Blends Easily
          • Bold Color
          • Doesn't Run
          • Easy Removal
          • Easy To Apply
          • Glides On Smoothly
          • Long-Lasting

          Cons

            Best Uses

            • Everyday
            • Going Out
            • Smoky Look

            Comments about It Cosmetics No-Tug Waterproof Gel Eyeliner:

            I love this liner. Really a quality product

             
            5.0

            Truly Waterproof!!!

            By Michelle V.

            from Palm Bay

            About Me Classic Style

            Verified Buyer

            Pros

            • Blends Easily
            • Bold Color
            • Doesn't Run
            • Easy To Apply
            • Glides On Smoothly
            • Long-Lasting

            Cons

              Best Uses

              • Everyday

              Comments about It Cosmetics No-Tug Waterproof Gel Eyeliner:

              After using other products that claim to be 24 hour wear, I have finally found something that my sensitive eyes can handle. My eyes water for seemingly no reason but this eyeliner holds up beautifully. I would definitely recommend this to friends.

               
              4.0

              Easy Application

              By Broker Betsy

              from Washington PA

              About Me Classic Style

              Verified Buyer

              Pros

              • Easy Removal
              • Easy To Apply
              • Glides On Smoothly
              • Long-Lasting

              Cons

                Best Uses

                • Everyday

                Comments about It Cosmetics No-Tug Waterproof Gel Eyeliner:

                Glides on and stays on

                 
                5.0

                Great liner!

                By Sarah

                from Grand Rapids, MI

                About Me Classic Style

                Verified Buyer

                Pros

                • Bold Color
                • Easy To Apply
                • Long-Lasting

                Cons

                  Best Uses

                  • Everyday
                  • Going Out
                  • Smoky Look
                  • Thicker Line
                  • Thin Defined Line

                  Comments about It Cosmetics No-Tug Waterproof Gel Eyeliner:

                  Wish it came in a larger size tube.

                   
                  5.0

                  Works like advertised

                  By Me

                  from Matteson, Il

                  About Me Natural Style

                  Verified Buyer

                  Pros

                  • Blends Easily
                  • Bold Color
                  • Doesn't Run
                  • Easy Removal
                  • Easy To Apply
                  • Glides On Smoothly
                  • Long-Lasting

                  Cons

                    Best Uses

                    • Everyday
                    • Smoky Look
                    • Thicker Line
                    • Thin Defined Line

                    Comments about It Cosmetics No-Tug Waterproof Gel Eyeliner:

                    Excellent product for the special half price

                     
                    5.0

                    love love love

                    By begrl05

                    from ohio

                    About Me Natural Style

                    Verified Buyer

                    Pros

                    • Blends Easily
                    • Bold Color
                    • Doesn't Run
                    • Easy To Apply
                    • Glides On Smoothly
                    • Long-Lasting

                    Cons

                      Best Uses

                      • Everyday
                      • Going Out
                      • Smoky Look

                      Comments about It Cosmetics No-Tug Waterproof Gel Eyeliner:

                      This liner is great! You can make it smokey, make it intense color, blend it down/lighten it up and it STAYS! It doesnt tug but it doesn't glide like butter either. It works best to take off with an oil based make-up remover, I have Mary Kay but it also comes off with make removing wipes. You will NOT be disapponted.

                       
                      1.0

                      Don't waste your money

                      By Chele6815

                      from Alexandria, VA

                      About Me Natural Style

                      Verified Buyer

                      Pros

                        Cons

                          Best Uses

                            Comments about It Cosmetics No-Tug Waterproof Gel Eyeliner:

                            This eyeliner may be tug-proof, but it's certainly not smear or smudge proof. It takes forever to dry so be careful if applying after your eye shadow. It will leave an imprint on your upper lid. The only good thing I can say about it is the color - the taupe is beautiful.

                             
                            5.0

                            Great product

                            By nana

                            from florida

                            About Me Classic Style

                            Verified Buyer

                            Pros

                            • Blends Easily
                            • Doesn't Run
                            • Easy To Apply
                            • Glides On Smoothly
                            • Long-Lasting

                            Cons

                            • None

                            Best Uses

                            • Everyday
                            • Going Out
                            • Thicker Line
                            • Thin Defined Line

                            Comments about It Cosmetics No-Tug Waterproof Gel Eyeliner:

                            I purchased this product because of its inexpensive cost. I was unprepared for just how much I would like it. I wear it everyday AND it lasts the entire day. It is easy to apply and very comfortable to wear. It does not bleed or result in "racoon" eyes at the end of the day.

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                            Q&A

                            Product Q&A

                            Do you have questions about this product?

                            Get answers from in-house experts.

                            8 Questions | 8 Answers
                            Displaying questions 1-8
                            • Q:

                              Is there a shapener on the end?
                              Asked on 10/20/2014 by Crystal from United States

                              1 answer

                              • Brand Expert

                                A:

                                Hi!! Thank you for your question and for being an IT Girl!!! This is a great question and we are more than happy to help!!! We are more then happy to help you with this today as we recently made a change to our eyeliner from having to be sharpened with a sharpener to now having an amazing automatic sharpening component! To sharpen the No Tug Gel Eyeliner there are two steps. First, you simply twist up the end of the pencil by twisting the area that shows you what color the pencil is. Then, you remover the end that does not have the product and use this as a sharpener to make the point as fine as would like it! We hope this helps!!
                                XOXOX

                                Answered on 10/22/2014 by Brand Expert from IT Cosmetics
                            • Q:

                              Is this eyeliner oil free?
                              Asked on 9/7/2014 by puresugah210 from US

                              1 answer

                              • Staff Reviewer

                                A:

                                IT Cosmetics does not claim this eyeliner is oil-free. It is Paraben-Free, Fragrance-Free, and Sulfate-Free.

                                Answered on 9/8/2014 by Staff Expert from ULTA.com
                            • Q:

                              How would you define the color of "silk taupe"? Sounds kind of vague to me.
                              Asked on 9/7/2014 by Tiger from Colorado

                              1 answer

                              • Staff Reviewer

                                A:

                                Silk Taupe is a pearlized taupe shade that is a brown/green combination. This shade can be tested and viewed at your nearest ULTA store, if you prefer:
                                http://www.ulta.com/ulta/stores/storelocator.jsp

                                Answered on 9/8/2014 by Staff Expert from ULTA.com
                            • Q:

                              Does this product contain phthalates? Thank you
                              Asked on 8/20/2014 by none

                              1 answer

                              • Staff Reviewer

                                A:

                                This product is free of phthalates.

                                Answered on 8/27/2014 by Staff Expert from ULTA.com
                            • Q:

                              Those it smudge, under your lower line? That's the problem that I always have. Hoping with waterproof it really shouldent.....
                              Asked on 6/21/2014 by joanna from macom twp.

                              1 answer

                              • Staff Reviewer

                                A:

                                This product is smudge-proof and clinically proven waterproof even after 12 hours of wear!

                                Answered on 6/23/2014 by Staff Expert from ULTA.com
                            • Q:

                              Is there any way to smudge the gel for a smokey look?
                              Asked on 5/24/2014 by Cookie from Kentucky

                              1 answer

                              • Staff Reviewer

                                A:

                                Yes, you can certainly smudge your liner before it sets using your finger or an eyeliner brush for a smokey eye effect.

                                Answered on 5/27/2014 by Staff Expert from ULTA.com
                            • Q:

                              How do you sharpen it...built in or use a sharpener
                              Asked on 5/16/2014 by di from mesa, ax

                              1 answer

                              • Staff Reviewer

                                A:

                                This product has an automatic sharpening component. First, twist up the end of the pencil by twisting the area that shows you what color the pencil is. Then, remove the end that doesn't have the product and use this as a sharpener to make the point as fine as you prefer.

                                Answered on 5/19/2014 by Staff Expert from ULTA.com
                            • Q:

                              Is it self sharpening or do you have to sharpen? If so, with what?
                              Asked on 5/14/2014 by Lanie from Pittsburgh

                              1 answer

                              • Staff Reviewer

                                A:

                                This product does have an automatic sharpening component. To sharpen, twist up the end of the pencil by twisting the area that shows you want color the pencil is. Then remove the end that doesn't have the product and use this as a sharpener to make the point as fine as you prefer.

                                Answered on 5/19/2014 by Staff Expert from ULTA.com
                            Displaying questions 1-8

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