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It CosmeticsNo-Tug Waterproof Gel Eyeliner
It Cosmetics

No-Tug Waterproof Gel Eyeliner

Black

Item #: 2264016

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Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
It CosmeticsNo-Tug Waterproof Gel Eyeliner
 
4.1

(based on 70 reviews)

79%

of respondents would recommend this to a friend.

Pros

  • Glides on smoothly (60)
  • Easy to apply (50)
  • Long-lasting (47)
  • Doesn't run (40)
  • Easy removal (25)

Cons

  • Fades throughout day (10)
  • Smudges or runs (10)
  • Difficult to apply (4)
  • Difficult to remove (4)
  • Clumpy (3)

Best Uses

  • Everyday (49)
  • Going out (28)
  • Thicker line (24)
  • Smoky look (16)
  • Thin defined line (14)
    • Reviewer Profile:
    • Classic style (32), Natural style (31), Trendy style (6)

Reviewed by 70 customers

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Displaying reviews 1-10

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4.0

NO TUG EYELINER

By LilMissLing

from D.C. Metro area

About Me Classic Style

Verified Buyer

Pros

  • Easy To Apply
  • Glides On Smoothly

Cons

  • Difficult to Remove
  • Smudges or Runs

Best Uses

  • Thicker Line

Comments about It Cosmetics No-Tug Waterproof Gel Eyeliner:

I bought this because the SA was a big fan of the No Tug Eyeliner. I have very watery eyes and oily eyelids and have been on the hunt for something truly waterproof, with no transfer onto my eyelids, or when I'm tightlining or using it in the waterline. I also wear contacts quite frequently. Well, this eyeliner stayed pretty well on my eyelids, (I always prime with UDPP) I generally like a thin cat eye and find that the ends definitely smeared and smudged. Possibly because of my concealer/foundation. It was awful. I also didn't feel that I could achieve a thin line that I desired.

I loved the idea of it, but deep down, I'm more of a pen/gel pot type of girl. So, if you don't have super juicy eyeballs or oily eyelids, this may be a great waterproof pencil eyeliner for you. For me, I will be continuing the search.

 
5.0

Awsome

By Elle

from Missippi

About Me Natural Style

Verified Buyer

Pros

  • Blends Easily
  • Bold Color
  • Doesn't Run
  • Easy Removal
  • Easy To Apply
  • Glides On Smoothly
  • Long-Lasting

Cons

    Best Uses

    • Everyday
    • Going Out
    • Smoky Look
    • Thicker Line
    • Thin Defined Line

    Comments about It Cosmetics No-Tug Waterproof Gel Eyeliner:

    This product glides on smoothly and is able to get close to the lash line.

     
    5.0

    love it

    By mimi

    from Ocala, fl

    About Me Classic Style

    Verified Buyer

    Pros

    • Blends Easily
    • Doesn't Run
    • Easy Removal
    • Easy To Apply
    • Glides On Smoothly
    • Long-Lasting

    Cons

      Best Uses

      • Everyday
      • Going Out
      • Smoky Look
      • Thicker Line

      Comments about It Cosmetics No-Tug Waterproof Gel Eyeliner:

      This is a great product. Goes on smoothly, and the color is perfect. Have purchased two more in different colors.

       
      5.0

      Stays on well!

      By geryb

      from St George, UT

      About Me Classic Style

      Verified Buyer

      Pros

      • Easy Removal
      • Easy To Apply
      • Glides On Smoothly
      • Long-Lasting

      Cons

        Best Uses

        • Everyday
        • Going Out
        • Smoky Look

        Comments about It Cosmetics No-Tug Waterproof Gel Eyeliner:

        I have tried so many name brands of eyeliners and eye lining pencils. Most do not last on me as I have oily eyelids. Finally found a good primer for me, and this pencil line stays on extremely well with the primer...especially when others do not stay on very well. Yay!!! I have found so many of the "IT" cosmetics to be very reliable for stay and go on very smoothly. Love, Love, Love the products!!!

         
        5.0

        Great Product

        By maryb

        from Wheaton, IL

        About Me Natural Style

        Verified Buyer

        Pros

        • Easy To Apply
        • Glides On Smoothly
        • Long-Lasting

        Cons

          Best Uses

          • Everyday

          Comments about It Cosmetics No-Tug Waterproof Gel Eyeliner:

          Loved this product

           
          5.0

          Awesome waterproof eyeliner

          By Milo Baker

          from Cave Creek AZ

          About Me Natural Style

          Verified Buyer

          Pros

          • Doesn't Run
          • Easy Removal
          • Glides On Smoothly
          • Long-Lasting

          Cons

          • Absolutely none

          Best Uses

          • Everyday
          • Poolside Must Have

          Comments about It Cosmetics No-Tug Waterproof Gel Eyeliner:

          This is an awesome product. I have been looking for the perfect "waterproof eyeliner" and I found "it"..Im in & out of our pool throughout the day with my kids and it stays on until I take it off at night. LOVE IT...

           
          5.0

          I would buy this again

          By Plumeria

          from Phoenix

          About Me Classic Style

          Verified Buyer

          Pros

          • Doesn't Run
          • Easy Removal
          • Easy To Apply
          • Glides On Smoothly
          • Long-Lasting

          Cons

            Best Uses

            • Everyday
            • Going Out
            • Smoky Look

            Comments about It Cosmetics No-Tug Waterproof Gel Eyeliner:

            I love this eyeliner to line both inner and outer lash lines. It lasts all day!

             
            1.0

            Disappointing

            By Andrea

            from Atlanta, GA

            About Me Natural Style

            Pros

              Cons

              • Fades Throughout Day

              Best Uses

                Comments about It Cosmetics No-Tug Waterproof Gel Eyeliner:

                Without smooth, youthful eyelids, it doesn't go on completely tugless, but it's not terrible.

                While it didn't smudge or end up under my eyes, it did disappear after a few hours, just faded away. I wasn't even outside or exercising, so there was no reason for it to disappear so quickly.

                It comes with a sharpener, but as many other reviewers have noted, using the sharpener breaks the liner. And as this is a fairly expensive product, breaking any of it off is throwing away dollars, not pennies.

                I'm returning this.

                 
                5.0

                Best I've ever had!!

                By batgirl

                from aventura florida

                About Me Classic Style

                Verified Buyer

                Pros

                • Bold Color
                • Easy Removal
                • Easy To Apply
                • Glides On Smoothly

                Cons

                • Fades Throughout Day
                • Smudges or Runs

                Best Uses

                • Everyday
                • Going Out
                • Thicker Line
                • Thin Defined Line

                Comments about It Cosmetics No-Tug Waterproof Gel Eyeliner:

                I just this to rim my inner eye only. Too smudgy for anything else.

                 
                2.0

                No-Tug...Not so much

                By RoMi

                from Santa Cruz

                About Me Natural Style

                Verified Buyer

                Pros

                • Easy To Apply
                • Glides On Smoothly

                Cons

                • Fades Throughout Day
                • Smudges or Runs

                Best Uses

                  Comments about It Cosmetics No-Tug Waterproof Gel Eyeliner:

                  This eyeliner smudges all over the place. Worse than my drugstore brand that I paid 1/2 the price for.

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                  Q&A

                  Product Q&A

                  Do you have questions about this product?

                  Get answers from in-house experts.

                  4 Questions | 4 Answers
                  Displaying questions 1-4
                  • Q:

                    Those it smudge, under your lower line? That's the problem that I always have. Hoping with waterproof it really shouldent.....
                    Asked on 6/21/2014 by joanna from macom twp.

                    1 answer

                    • Staff Reviewer

                      A:

                      This product is smudge-proof and clinically proven waterproof even after 12 hours of wear!

                      Answered on 6/23/2014 by Staff Expert from ULTA.com
                  • Q:

                    Is there any way to smudge the gel for a smokey look?
                    Asked on 5/24/2014 by Cookie from Kentucky

                    1 answer

                    • Staff Reviewer

                      A:

                      Yes, you can certainly smudge your liner before it sets using your finger or an eyeliner brush for a smokey eye effect.

                      Answered on 5/27/2014 by Staff Expert from ULTA.com
                  • Q:

                    How do you sharpen it...built in or use a sharpener
                    Asked on 5/16/2014 by di from mesa, ax

                    1 answer

                    • Staff Reviewer

                      A:

                      This product has an automatic sharpening component. First, twist up the end of the pencil by twisting the area that shows you what color the pencil is. Then, remove the end that doesn't have the product and use this as a sharpener to make the point as fine as you prefer.

                      Answered on 5/19/2014 by Staff Expert from ULTA.com
                  • Q:

                    Is it self sharpening or do you have to sharpen? If so, with what?
                    Asked on 5/14/2014 by Lanie from Pittsburgh

                    1 answer

                    • Staff Reviewer

                      A:

                      This product does have an automatic sharpening component. To sharpen, twist up the end of the pencil by twisting the area that shows you want color the pencil is. Then remove the end that doesn't have the product and use this as a sharpener to make the point as fine as you prefer.

                      Answered on 5/19/2014 by Staff Expert from ULTA.com
                  Displaying questions 1-4

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