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It CosmeticsNo-Tug Waterproof Gel Eyeliner
It Cosmetics

No-Tug Waterproof Gel Eyeliner

Black

Item #: 2264016

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Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
It CosmeticsNo-Tug Waterproof Gel Eyeliner
 
4.2

(based on 102 reviews)

81%

of respondents would recommend this to a friend.

Pros

  • Glides on smoothly (83)
  • Easy to apply (72)
  • Long-lasting (68)
  • Doesn't run (59)
  • Bold color (37)

Cons

  • Smudges or runs (13)
  • Fades throughout day (12)
  • Difficult to remove (8)
  • Difficult to apply (7)
  • Clumpy (3)

Best Uses

  • Everyday (68)
  • Going out (40)
  • Thicker line (37)
  • Smoky look (26)
  • Thin defined line (22)
    • Reviewer Profile:
    • Classic style (53), Natural style (38), Trendy style (7)

Reviewed by 102 customers

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Displaying reviews 1-10

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5.0

awesome

By DMC

from Texas

About Me Classic Style

Verified Buyer

Pros

  • Stays on all day

Cons

    Best Uses

      Comments about It Cosmetics No-Tug Waterproof Gel Eyeliner:

      Love this product it is easy to apply and stays on till you take it off. Well buy again

       
      5.0

      Lasts all day!

      By ShellS

      from Minneapolis, MN

      About Me Classic Style

      Verified Buyer

      Pros

      • Doesn't Run
      • Glides On Smoothly
      • Long-Lasting

      Cons

        Best Uses

        • Everyday

        Comments about It Cosmetics No-Tug Waterproof Gel Eyeliner:

        I've tried many eyeliners and always have ended up with "raccoon eyes" at the end of the day. I've finally found one that stays put and doesn't smudge!

         
        5.0

        Stays put

        By Kim M.

        from Almost Heaven WV

        Comments about It Cosmetics No-Tug Waterproof Gel Eyeliner:

        I wore this eyeliner for 14 hours and it didn't budge! I was so pleased I didn't racoon eyes and thick melting or build up in the pet corner of my eyes. I'm tickled to death worth this product.

         
        5.0

        Perfect!

        By Razzledazzle

        from Strasburg, VA

        About Me Classic Style

        Verified Buyer

        Pros

        • Bold Color
        • Doesn't Run
        • Easy To Apply
        • Glides On Smoothly
        • Long-Lasting

        Cons

        • None

        Best Uses

        • Everyday
        • Going Out
        • Smoky Look
        • Thicker Line
        • Thin Defined Line

        Comments about It Cosmetics No-Tug Waterproof Gel Eyeliner:

        Choose your look! This eyeliner can do it all! Lasts until you take it off! Smooth application, doesn't pull your lids as you apply. I have tried everybody's liner, but this is the BEST!!

         
        4.0

        LOVE

        By Mojo

        from Dallas, TX

        About Me Classic Style

        Verified Buyer

        Pros

        • Blends Easily
        • Doesn't Run
        • Easy Removal
        • Easy To Apply
        • Glides On Smoothly
        • Long-Lasting

        Cons

          Best Uses

            Comments about It Cosmetics No-Tug Waterproof Gel Eyeliner:

            I have oily skin and have always searched for an eye pencil that won't fade during the day and I finally found IT! :)

             
            5.0

            Love It!!

            By JL

            from Akron, OH

            About Me Natural Style

            Verified Buyer

            Pros

            • Blends Easily
            • Bold Color
            • Doesn't Run
            • Easy Removal
            • Easy To Apply
            • Glides On Smoothly
            • Long-Lasting

            Cons

            • None

            Best Uses

            • All

            Comments about It Cosmetics No-Tug Waterproof Gel Eyeliner:

            Works beautifully! I have dry skin and watery eyes and it stays on without looking smudged all day.

             
            5.0

            Simply the Best!!

            By mamacancook

            from Maryland

            About Me Trendy Style

            Verified Buyer

            Pros

            • Easy To Apply
            • Glides On Smoothly
            • Long-Lasting

            Cons

              Best Uses

                Comments about It Cosmetics No-Tug Waterproof Gel Eyeliner:

                After using nearly every brand on the market, I decided to try this liner after having been wowed by their lipsticks. It goes on SMOOTHLY (!!!) and actually gets in close to my lash line. And...it IS waterproof. I have one watery eye during allergy season and this product stays on all day! Lovely colors, too! Another winner for IT Cosmetics.

                (1 of 1 customers found this review helpful)

                 
                1.0

                Not worth it

                By Jenni

                from Fargo, ND

                About Me Classic Style

                Pros

                • Bold Color
                • Glides On Smoothly

                Cons

                • Difficult To Apply
                • Difficult to Remove
                • Fades Throughout Day
                • Smudges or Runs

                Best Uses

                • Everyday
                • Going Out

                Comments about It Cosmetics No-Tug Waterproof Gel Eyeliner:

                This product was a complete disappointment.
                A ULTA saleswoman recommended this eyeliner as long-lasting but it would wear off half way through the day (and in weird sections, as if the eyeliner would flake off..?!??) I bought it right before I left for my trip to Europe thinking it would last through the strong heat but it lasted a lot less than even drugstore brand eyeliners. After applying the eyeliner it would also smear by itself and get onto my contacts. (IT RUINS CONTACTS.) You'll ruin more pairs of contacts than this eyeliner is worth.

                (4 of 6 customers found this review helpful)

                 
                1.0

                A Miss For IT

                By Skin Care Diva

                from Dallas, Tx.

                About Me Classic Style

                Pros

                • Good Navy Color

                Cons

                • Difficult To Apply
                • Disappears Immediately

                Best Uses

                • None

                Comments about It Cosmetics No-Tug Waterproof Gel Eyeliner:

                Since I found them I have loved IT products, but this one is a miss. I found the product hard to apply. I fought it into place and looked an hour later and it was gone--all gone. A good Navy color is hard to find, it's a shame this one didn't work. Please try again IT, I'm not giving up.

                (1 of 1 customers found this review helpful)

                 
                5.0

                It may be better than it's name

                By JAS

                from Coon Rapids, MN

                About Me Classic Style

                Verified Buyer

                Pros

                • Doesn't Run
                • Draws A Perfect Line
                • Easy To Apply
                • Smooth
                • Soft

                Cons

                  Best Uses

                  • Everyday

                  Comments about It Cosmetics No-Tug Waterproof Gel Eyeliner:

                  Great product. Make sure it doesn't go away. It's the only one I want.

                  Displaying reviews 1-10

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                  Q&A

                  Product Q&A

                  Do you have questions about this product?

                  Get answers from in-house experts.

                  7 Questions | 7 Answers
                  Displaying questions 1-7
                  • Q:

                    Is this eyeliner oil free?
                    Asked on 9/7/2014 by puresugah210 from US

                    1 answer

                    • Staff Reviewer

                      A:

                      IT Cosmetics does not claim this eyeliner is oil-free. It is Paraben-Free, Fragrance-Free, and Sulfate-Free.

                      Answered on 9/8/2014 by Staff Expert from ULTA.com
                  • Q:

                    How would you define the color of "silk taupe"? Sounds kind of vague to me.
                    Asked on 9/7/2014 by Tiger from Colorado

                    1 answer

                    • Staff Reviewer

                      A:

                      Silk Taupe is a pearlized taupe shade that is a brown/green combination. This shade can be tested and viewed at your nearest ULTA store, if you prefer:
                      http://www.ulta.com/ulta/stores/storelocator.jsp

                      Answered on 9/8/2014 by Staff Expert from ULTA.com
                  • Q:

                    Does this product contain phthalates? Thank you
                    Asked on 8/20/2014 by none

                    1 answer

                    • Staff Reviewer

                      A:

                      This product is free of phthalates.

                      Answered on 8/27/2014 by Staff Expert from ULTA.com
                  • Q:

                    Those it smudge, under your lower line? That's the problem that I always have. Hoping with waterproof it really shouldent.....
                    Asked on 6/21/2014 by joanna from macom twp.

                    1 answer

                    • Staff Reviewer

                      A:

                      This product is smudge-proof and clinically proven waterproof even after 12 hours of wear!

                      Answered on 6/23/2014 by Staff Expert from ULTA.com
                  • Q:

                    Is there any way to smudge the gel for a smokey look?
                    Asked on 5/24/2014 by Cookie from Kentucky

                    1 answer

                    • Staff Reviewer

                      A:

                      Yes, you can certainly smudge your liner before it sets using your finger or an eyeliner brush for a smokey eye effect.

                      Answered on 5/27/2014 by Staff Expert from ULTA.com
                  • Q:

                    How do you sharpen it...built in or use a sharpener
                    Asked on 5/16/2014 by di from mesa, ax

                    1 answer

                    • Staff Reviewer

                      A:

                      This product has an automatic sharpening component. First, twist up the end of the pencil by twisting the area that shows you what color the pencil is. Then, remove the end that doesn't have the product and use this as a sharpener to make the point as fine as you prefer.

                      Answered on 5/19/2014 by Staff Expert from ULTA.com
                  • Q:

                    Is it self sharpening or do you have to sharpen? If so, with what?
                    Asked on 5/14/2014 by Lanie from Pittsburgh

                    1 answer

                    • Staff Reviewer

                      A:

                      This product does have an automatic sharpening component. To sharpen, twist up the end of the pencil by twisting the area that shows you want color the pencil is. Then remove the end that doesn't have the product and use this as a sharpener to make the point as fine as you prefer.

                      Answered on 5/19/2014 by Staff Expert from ULTA.com
                  Displaying questions 1-7

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