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It CosmeticsNo-Tug Waterproof Gel Eye Liner
It Cosmetics

No-Tug Waterproof Gel Eye Liner

Black

Item #: 2264016

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Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
It CosmeticsNo-Tug Waterproof Gel Eye Liner
 
4.2

(based on 466 reviews)

84%

of respondents would recommend this to a friend.

Pros

  • Glides on smoothly (361)
  • Easy to apply (340)
  • Long-lasting (317)
  • Doesn't run (284)
  • Bold color (213)

Cons

  • Difficult to remove (43)
  • Smudges or runs (43)
  • Fades throughout day (42)
  • Difficult to apply (32)
  • Clumpy (16)

Best Uses

  • Everyday (343)
  • Going out (206)
  • Thicker line (189)
  • Smoky look (116)
  • Thin defined line (116)
    • Reviewer Profile:
    • Classic style (232), Natural style (183), Trendy style (30)

Reviewed by 466 customers

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Displaying reviews 1-10

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5.0

Love It Cosmetics

By Brax5

from Seattle, WA

About Me Natural Style

Verified Buyer

Pros

  • Blends Easily
  • Bold Color
  • Doesn't Run
  • Easy Removal
  • Easy To Apply
  • Glides On Smoothly
  • Long-Lasting

Cons

    Best Uses

    • Everyday
    • Thicker Line
    • Thin Defined Line

    Comments about It Cosmetics No-Tug Waterproof Gel Eye Liner:

    Glides gentle on eye

     
    5.0

    best eyeliner

    By JME

    from NY

    About Me Classic Style

    Verified Buyer

    Pros

    • Blends Easily
    • Bold Color
    • Doesn't Run
    • Easy To Apply
    • Glides On Smoothly
    • Long-Lasting

    Cons

      Best Uses

      • Everyday
      • Going Out
      • Smoky Look
      • Thicker Line
      • Thin Defined Line

      Comments about It Cosmetics No-Tug Waterproof Gel Eye Liner:

      I love this eyeliner- stays on the inside lid on bottom all day- does not run- gides on as it says- no pulling or tugging and love the self sharpen
      last long time and I wear it every day-

       
      5.0

      Actually is waterproof

      By DoctorSCP

      from Richmond, VA

      About Me Classic Style

      Verified Buyer

      Pros

      • Blends Easily
      • Bold Color
      • Doesn't Run
      • Easy To Apply
      • Glides On Smoothly
      • Long-Lasting

      Cons

      • Difficult to Remove

      Best Uses

      • Everyday
      • Going Out
      • Smoky Look
      • Thicker Line
      • Thin Defined Line

      Comments about It Cosmetics No-Tug Waterproof Gel Eye Liner:

      AFter years of trying lots of other brands, often loving the color(s), but often but equaly not loving the runny eyes that accomanied the product I decided to try the IT line. What a surprise: it actually worked; offered great colors; amd ot stayed amd staued/ Be prepared to use a make-up remover.

       
      5.0

      I Love IT!

      By B

      from Texas

      About Me Classic Style

      Verified Buyer

      Pros

        Cons

          Best Uses

            Comments about It Cosmetics No-Tug Waterproof Gel Eye Liner:

            I use this product daily I use many IT products and this eye gel liner is one of my favorites. It stays on ALL day and I love how smooth it goes on. I can't wait to try a few other colors just to change it up!

             
            5.0

            Stays put !

            By Terri

            from Myrtle Beach, SC

            About Me Classic Style

            Verified Buyer

            Pros

            • Blends Easily
            • Bold Color
            • Doesn't Run
            • Easy Removal
            • Easy To Apply
            • Glides On Smoothly
            • Long-Lasting

            Cons

            • None

            Best Uses

            • Everyday
            • Going Out
            • Smoky Look
            • Thicker Line

            Comments about It Cosmetics No-Tug Waterproof Gel Eye Liner:

            This product is super easy to put on. You can leave it bold or blended for a more smudgy look. I have it in black and brown. It stays put until you take it off. Great product especially in the south !!

             
            5.0

            A Must have!

            By Vicki

            from South Carolina

            About Me Classic Style

            Verified Reviewer

            Pros

            • Blends Easily
            • Bold Color
            • Doesn't Run
            • Easy Removal
            • Easy To Apply
            • Glides On Smoothly
            • Long-Lasting

            Cons

              Best Uses

              • Everyday
              • Going Out
              • Smoky Look
              • Thicker Line
              • Thin Defined Line

              Comments about It Cosmetics No-Tug Waterproof Gel Eye Liner:

              I have been using ItCosmetics for over a year now and absolutely LOVE this no tug gel liner. I line both the top and bottom lids and haven't found a better liner that last all day and has bold color.
              <3 it!

               
              5.0

              Staying power

              By Janine

              from North Myrtle Beach, SC

              About Me Classic Style

              Verified Buyer

              Pros

              • Blends Easily
              • Doesn't Run
              • Easy Removal
              • Easy To Apply
              • Glides On Smoothly
              • Long-Lasting

              Cons

                Best Uses

                • Everyday
                • Going Out
                • Smoky Look
                • Thin Defined Line

                Comments about It Cosmetics No-Tug Waterproof Gel Eye Liner:

                Love the no tug on skin.

                 
                5.0

                like it a lot

                By nana

                from horsham,PA

                About Me Natural Style

                Verified Buyer

                Pros

                • Doesn't Run
                • Easy To Apply
                • Glides On Smoothly
                • Long-Lasting

                Cons

                  Best Uses

                  • Everyday

                  Comments about It Cosmetics No-Tug Waterproof Gel Eye Liner:

                  use every day, great product, no more smears.

                   
                  4.0

                  Stays put!

                  By Dawn by the ocean

                  from Marina, Ca

                  About Me Natural Style

                  Verified Buyer

                  Pros

                  • Doesn't Run
                  • Easy To Apply
                  • Glides On Smoothly
                  • Long-Lasting

                  Cons

                    Best Uses

                    • Everyday
                    • Going Out
                    • Smoky Look
                    • Thicker Line
                    • Thin Defined Line

                    Comments about It Cosmetics No-Tug Waterproof Gel Eye Liner:

                    I use this liner on my upper lid, in my lash line, and upper water line. (I still can't find a liner that will stay put for more than an hour on my lower water line) It's creamy, smooth, doesn't clump even when I run it through my lashes. It's soft enough and has enough play time that I can smudge it a little to soften the line to blend into shadows. Stays all day even without a base. I LOVE IT!!

                     
                    5.0

                    Amazing!

                    By Loyal Ulta shopper

                    from Savannah Georgia

                    About Me Natural Style

                    Verified Buyer

                    Pros

                    • Blends Easily
                    • Bold Color
                    • Doesn't Run
                    • Easy Removal
                    • Easy To Apply
                    • Glides On Smoothly
                    • Long-Lasting

                    Cons

                      Best Uses

                      • Everyday
                      • Going Out
                      • Smoky Look
                      • Thicker Line
                      • Thin Defined Line

                      Comments about It Cosmetics No-Tug Waterproof Gel Eye Liner:

                      Beautiful and versatile. This goes on smooth as silk. It is so easy to get the results you want- thick line, thin, smokey look... It stays in place all day, yet comes off easily with make up remover.

                      Displaying reviews 1-10

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                      Q&A

                      Product Q&A

                      Do you have questions about this product?

                      Get answers from in-house experts.

                      13 Questions | 13 Answers
                      Displaying questions 1-13
                      • Q:

                        Is this one automatic or do i have to sharpen the pencil?
                        Asked on 7/14/2015 by Steffany

                        1 answer

                        • Brand Expert

                          A:

                          Hi!
                          Thank you for your question and for your interest in our eye liner!!! We are more then happy to help you with this today as we recently made a change to our eyeliner from having to be sharpened with a sharpener to now having an amazing automatic sharpening component! To sharpen the No Tug Gel Eyeliner there are two steps. First, you simply twist up the end of the pencil by twisting the area that shows you what color the pencil is. Then, you remove the end that does not have the product and use this as a sharpener to make the point as fine as would like it! We hope this helps!!
                          XOXOX

                          Answered on 7/17/2015 by Brand Expert from IT Cosmetics
                      • Q:

                        I am struggling with the sharpener. When I put the sharper on the point it eats up the pencil I am afraid to keep doing that as I will have no pencil left. The point is too big I prefer a fine point
                        Asked on 6/19/2015 by Hollywood from Houston Texas

                        1 answer

                        • Brand Expert

                          A:

                          Hi!

                          Thank you for your email and for being an IT Girl!!! We are more then happy to help you with this today as we recently made a change to our eyeliner from having to be sharpened with a sharpener to now having an amazing automatic sharpening component! To sharpen the No Tug Gel Eyeliner there are two steps. First, you simply twist up the end of the pencil by twisting the area that shows you what color the pencil is. Then, you remover the end that does not have the product and use this as a sharpener to make the point as fine as would like it! We hope this helps!! 'XOXO

                          Answered on 6/22/2015 by Brand Expert from IT Cosmetics
                      • Q:

                        Will one be able to draw a thin line with this product, if desired?
                        Another manufacturer's gel liner draws a broad line, even if sharpened.
                        Asked on 2/8/2015 by HospiceChick

                        1 answer

                        • Brand Expert

                          A:

                          Hi!
                          Thank you for your question!!! You can absolutely get a thin line with this pencil!!
                          XOXO

                          Answered on 2/10/2015 by Brand Expert from IT Cosmetics
                      • Q:

                        Is this eyeliner contact safe?
                        Asked on 11/16/2014 by Brittany from Twin Lakes

                        1 answer

                        • Brand Expert

                          A:

                          Hi!! thank you for your question!!! This is a great question!!! Yes, our eyeliner is safe for contact lense wearers!!

                          XOXO

                          Answered on 11/19/2014 by Brand Expert from IT Cosmetics
                      • Q:

                        Will this liner apply and last on the waterlines?
                        Asked on 10/21/2014 by L

                        1 answer

                        • Brand Expert

                          A:

                          Hi, thank you for your question and for being an IT Girl! The eyeliner will absolutely last on waterlines as it is clinically proven water-proof! IT does give you 30-seconds of playtime, meaning you would have to make sure that for those 30 seconds, your eyeliner is completely dried to make sure it stays on all day! Please let us know if you have any other questions! XOXO

                          Answered on 10/23/2014 by Brand Expert from IT Cosmetics
                      • Q:

                        Is there a shapener on the end?
                        Asked on 10/20/2014 by Crystal from United States

                        1 answer

                        • Brand Expert

                          A:

                          Hi!! Thank you for your question and for being an IT Girl!!! This is a great question and we are more than happy to help!!! We are more then happy to help you with this today as we recently made a change to our eyeliner from having to be sharpened with a sharpener to now having an amazing automatic sharpening component! To sharpen the No Tug Gel Eyeliner there are two steps. First, you simply twist up the end of the pencil by twisting the area that shows you what color the pencil is. Then, you remover the end that does not have the product and use this as a sharpener to make the point as fine as would like it! We hope this helps!!
                          XOXOX

                          Answered on 10/22/2014 by Brand Expert from IT Cosmetics
                      • Q:

                        Is this eyeliner oil free?
                        Asked on 9/7/2014 by puresugah210 from US

                        1 answer

                        • Staff Expert

                          A:

                          IT Cosmetics does not claim this eyeliner is oil-free. It is Paraben-Free, Fragrance-Free, and Sulfate-Free.

                          Answered on 9/8/2014 by Staff Expert from ULTA.com
                      • Q:

                        How would you define the color of "silk taupe"? Sounds kind of vague to me.
                        Asked on 9/7/2014 by Tiger from Colorado

                        1 answer

                        • Staff Expert

                          A:

                          Silk Taupe is a pearlized taupe shade that is a brown/green combination. This shade can be tested and viewed at your nearest ULTA store, if you prefer:
                          http://www.ulta.com/ulta/stores/storelocator.jsp

                          Answered on 9/8/2014 by Staff Expert from ULTA.com
                      • Q:

                        Does this product contain phthalates? Thank you
                        Asked on 8/20/2014 by none

                        1 answer

                        • Staff Expert

                          A:

                          This product is free of phthalates.

                          Answered on 8/27/2014 by Staff Expert from ULTA.com
                      • Q:

                        Those it smudge, under your lower line? That's the problem that I always have. Hoping with waterproof it really shouldent.....
                        Asked on 6/21/2014 by joanna from macom twp.

                        1 answer

                        • Staff Expert

                          A:

                          This product is smudge-proof and clinically proven waterproof even after 12 hours of wear!

                          Answered on 6/23/2014 by Staff Expert from ULTA.com
                      • Q:

                        Is there any way to smudge the gel for a smokey look?
                        Asked on 5/24/2014 by Cookie from Kentucky

                        1 answer

                        • Staff Expert

                          A:

                          Yes, you can certainly smudge your liner before it sets using your finger or an eyeliner brush for a smokey eye effect.

                          Answered on 5/27/2014 by Staff Expert from ULTA.com
                      • Q:

                        How do you sharpen it...built in or use a sharpener
                        Asked on 5/16/2014 by di from mesa, ax

                        1 answer

                        • CUSTOMER CARE

                          A:

                          This product has an automatic sharpening component. First, twist up the end of the pencil by twisting the area that shows you what color the pencil is. Then, remove the end that doesn't have the product and use this as a sharpener to make the point as fine as you prefer.

                          Answered on 5/19/2014 by Staff Expert from ULTA.com
                      • Q:

                        Is it self sharpening or do you have to sharpen? If so, with what?
                        Asked on 5/14/2014 by Lanie from Pittsburgh

                        1 answer

                        • CUSTOMER CARE

                          A:

                          This product does have an automatic sharpening component. To sharpen, twist up the end of the pencil by twisting the area that shows you want color the pencil is. Then remove the end that doesn't have the product and use this as a sharpener to make the point as fine as you prefer.

                          Answered on 5/19/2014 by Staff Expert from ULTA.com
                      Displaying questions 1-13

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