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It CosmeticsNo-Tug Waterproof Gel Eye Liner
It Cosmetics

No-Tug Waterproof Gel Eye Liner

Black

Item #: 2264016

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Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
It CosmeticsNo-Tug Waterproof Gel Eye Liner
 
4.2

(based on 494 reviews)

84%

of respondents would recommend this to a friend.

Pros

  • Glides on smoothly (379)
  • Easy to apply (359)
  • Long-lasting (335)
  • Doesn't run (303)
  • Bold color (227)

Cons

  • Difficult to remove (46)
  • Fades throughout day (43)
  • Smudges or runs (43)
  • Difficult to apply (35)
  • Clumpy (19)

Best Uses

  • Everyday (364)
  • Going out (215)
  • Thicker line (199)
  • Smoky look (125)
  • Thin defined line (124)
    • Reviewer Profile:
    • Classic style (245), Natural style (194), Trendy style (33)

Reviewed by 494 customers

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Displaying reviews 1-10

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5.0

Great - Have to know how to use it!

By My Beauty Guy

from New Jersey

About Me Classic Style

Verified Buyer

Pros

  • Bold Color
  • Doesn't Run
  • Easy To Apply
  • Long-Lasting

Cons

  • Challenging At Fisrt

Best Uses

  • Everyday
  • Going Out
  • Thicker Line

Comments about It Cosmetics No-Tug Waterproof Gel Eye Liner:

Great product- The trick is that because it is waterproof and smudge proof the tip will dry out between uses- All it takes though is to swipe a bit on your hand to break that dry seal and then it applies smoothly and easily. And if you wonder about its staying power just try and remove the bit on your hand with cleanser, its not easy lol- This is a STAY ON NOT GOING ANYWHERE Liner - great for lining in the tight line won't move !

 
4.0

Love it, but a little darker than expected.

By Lettie

from Atlanta, GA

About Me Classic Style

Verified Buyer

Pros

  • Easy To Apply
  • Glides On Smoothly
  • Long-Lasting

Cons

    Best Uses

    • Everyday

    Comments about It Cosmetics No-Tug Waterproof Gel Eye Liner:

    Great liner, just wish it was a little lighter.

     
    5.0

    Love it!

    By Ann

    from OKC

    About Me Natural Style

    Verified Buyer

    Pros

    • Blends Easily
    • Bold Color
    • Doesn't Run
    • Easy Removal
    • Easy To Apply
    • Glides On Smoothly
    • Long-Lasting

    Cons

      Best Uses

      • Everyday
      • Going Out
      • Smoky Look
      • Thicker Line
      • Thin Defined Line

      Comments about It Cosmetics No-Tug Waterproof Gel Eye Liner:

      I am enjoying this pencil. Works great!

       
      5.0

      The best eye liner ever!

      By Lynda

      from Arizona

      About Me Natural Style

      Verified Buyer

      Pros

      • Blends Easily
      • Bold Color
      • Doesn't Run
      • Easy Removal
      • Easy To Apply
      • Glides On Smoothly
      • Long-Lasting

      Cons

        Best Uses

        • Everyday
        • Going Out
        • Smoky Look
        • Thicker Line
        • Thin Defined Line

        Comments about It Cosmetics No-Tug Waterproof Gel Eye Liner:

        This product is amazing. So easy to apply and it stays put until I take it off.

         
        5.0

        I love all the It products

        By Barb

        from Phillie

        About Me Trendy Style

        Verified Buyer

        Pros

        • Blends Easily
        • Bold Color
        • Doesn't Run
        • Easy To Apply
        • Glides On Smoothly
        • Long-Lasting

        Cons

          Best Uses

          • Everyday
          • Going Out
          • Thin Defined Line

          Comments about It Cosmetics No-Tug Waterproof Gel Eye Liner:

          I am definitely an IT girl. I love and use most of the products.

           
          5.0

          Love this product!

          By njbarr75

          from Wisconsin Dells, Wisconsin

          About Me Natural Style

          Verified Buyer

          Pros

          • Blends Easily
          • Bold Color
          • Doesn't Run
          • Easy Removal
          • Easy To Apply
          • Glides On Smoothly
          • Long-Lasting

          Cons

            Best Uses

            • Everyday
            • Going Out
            • Smoky Look
            • Thicker Line

            Comments about It Cosmetics No-Tug Waterproof Gel Eye Liner:

            Love this product, goes on smooth. There is nothing I don't love about it...and I have tried dozens of eyeliners. Its a bit pricier but a little goes a long way....and the eyeliner stays put and is waterproof!

             
            1.0

            Beautiful Colors...but very poor wear

            By Deirdre's Curls

            from Voorhees, NJ

            About Me Classic Style

            Verified Buyer

            Pros

            • Easy To Apply
            • Glides On Smoothly

            Cons

            • Clumpy
            • Difficult to Remove
            • Fades Throughout Day

            Best Uses

              Comments about It Cosmetics No-Tug Waterproof Gel Eye Liner:

              I had high hopes for this product as I use the IT Brow Tint. While the product goes on very smooth and precise, it quickly became dry and clumpy. I often had small peices get into my eyes...horrible. It was also very difficult to remove.

               
              5.0

              Great eyeliner for waterline!

              By Jk

              from Florida

              About Me Natural Style

              Verified Buyer

              Pros

              • Easy to use
              • Great for Waterline
              • Lasts all day

              Cons

                Best Uses

                  Comments about It Cosmetics No-Tug Waterproof Gel Eye Liner:

                  Finally found one that does not smudge under your eye. So happy with this product. Wish it had more in it to last longer for the price.

                   
                  5.0

                  Best brand I've found so far!

                  By Em

                  from Kalispell, MT

                  About Me Classic Style

                  Verified Buyer

                  Pros

                  • Blends Easily
                  • Bold Color
                  • Doesn't Run
                  • Easy To Apply
                  • Glides On Smoothly
                  • Long-Lasting

                  Cons

                  • Difficult to Remove

                  Best Uses

                  • Everyday
                  • Going Out
                  • Smoky Look
                  • Thicker Line
                  • Thin Defined Line

                  Comments about It Cosmetics No-Tug Waterproof Gel Eye Liner:

                  I have really sensitive eyes and this has been the best product I've tried so far, it goes on easily, doesn't smudge and I don't get a pesky allergic reaction either!

                   
                  5.0

                  Awesome

                  By Amber the inquisitive

                  from Murfreesboro, tn

                  About Me Classic Style

                  Verified Buyer

                  Pros

                    Cons

                      Best Uses

                        Comments about It Cosmetics No-Tug Waterproof Gel Eye Liner:

                        I use this on my water line, and it is fantastic. The only thing bad I've found is that it is so creamy that is hard to sharpen with the build in sharpener.

                        Displaying reviews 1-10

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                        Q&A

                        Product Q&A

                        Do you have questions about this product?

                        Get answers from in-house experts.

                        14 Questions | 14 Answers
                        Displaying questions 1-14
                        • Q:

                          What country is this eyeliner made in?
                          Asked on 8/15/2015 by tweety

                          1 answer

                          • Brand Expert

                            A:

                            Hello!
                            Thank you for your question! This eye liner is made in Korea. If I may start at the beginning to give you some background, at IT Cosmetics we formulate all of our products here in the U.S., but use factories in multiple countries. We have an entire manufacturing team in New York that is dedicated to traveling to, inspecting and determining the absolute best factories to work with based on a specific product we are developing. Many of our products are all made in the USA - Hello Lashes and Extensions, Celebration Foundations, CC Airbrush Powder, All Lip Sticks and Lip Glosses, Bye Bye Pores Pressed, Blush stains, Hello Light Stick and Bye Bye Redness are amoung this. The others are formulated and often the ingredients are sourced in the USA, but are assembled and filled in China, Korea etc. We only work with factories with long standing histories for prestige quality control standards that are fully certified in every area and are also utilized by several of our peer prestige cosmetic lines as well. All of our finished products also undergo strict quality control, ingredient assessment and dermatological testing, but never animal testing! Keeping in mind we are certified by PETA as a cruelty free brand as well.

                            XOXO

                            Answered on 8/17/2015 by Brand Expert from IT Cosmetics
                        • Q:

                          Is this one automatic or do i have to sharpen the pencil?
                          Asked on 7/14/2015 by Steffany

                          1 answer

                          • Brand Expert

                            A:

                            Hi!
                            Thank you for your question and for your interest in our eye liner!!! We are more then happy to help you with this today as we recently made a change to our eyeliner from having to be sharpened with a sharpener to now having an amazing automatic sharpening component! To sharpen the No Tug Gel Eyeliner there are two steps. First, you simply twist up the end of the pencil by twisting the area that shows you what color the pencil is. Then, you remove the end that does not have the product and use this as a sharpener to make the point as fine as would like it! We hope this helps!!
                            XOXOX

                            Answered on 7/17/2015 by Brand Expert from IT Cosmetics
                        • Q:

                          I am struggling with the sharpener. When I put the sharper on the point it eats up the pencil I am afraid to keep doing that as I will have no pencil left. The point is too big I prefer a fine point
                          Asked on 6/19/2015 by Hollywood from Houston Texas

                          1 answer

                          • Brand Expert

                            A:

                            Hi!

                            Thank you for your email and for being an IT Girl!!! We are more then happy to help you with this today as we recently made a change to our eyeliner from having to be sharpened with a sharpener to now having an amazing automatic sharpening component! To sharpen the No Tug Gel Eyeliner there are two steps. First, you simply twist up the end of the pencil by twisting the area that shows you what color the pencil is. Then, you remover the end that does not have the product and use this as a sharpener to make the point as fine as would like it! We hope this helps!! 'XOXO

                            Answered on 6/22/2015 by Brand Expert from IT Cosmetics
                        • Q:

                          Will one be able to draw a thin line with this product, if desired?
                          Another manufacturer's gel liner draws a broad line, even if sharpened.
                          Asked on 2/8/2015 by HospiceChick

                          1 answer

                          • Brand Expert

                            A:

                            Hi!
                            Thank you for your question!!! You can absolutely get a thin line with this pencil!!
                            XOXO

                            Answered on 2/10/2015 by Brand Expert from IT Cosmetics
                        • Q:

                          Is this eyeliner contact safe?
                          Asked on 11/16/2014 by Brittany from Twin Lakes

                          1 answer

                          • Brand Expert

                            A:

                            Hi!! thank you for your question!!! This is a great question!!! Yes, our eyeliner is safe for contact lense wearers!!

                            XOXO

                            Answered on 11/19/2014 by Brand Expert from IT Cosmetics
                        • Q:

                          Will this liner apply and last on the waterlines?
                          Asked on 10/21/2014 by L

                          1 answer

                          • Brand Expert

                            A:

                            Hi, thank you for your question and for being an IT Girl! The eyeliner will absolutely last on waterlines as it is clinically proven water-proof! IT does give you 30-seconds of playtime, meaning you would have to make sure that for those 30 seconds, your eyeliner is completely dried to make sure it stays on all day! Please let us know if you have any other questions! XOXO

                            Answered on 10/23/2014 by Brand Expert from IT Cosmetics
                        • Q:

                          Is there a shapener on the end?
                          Asked on 10/20/2014 by Crystal from United States

                          1 answer

                          • Brand Expert

                            A:

                            Hi!! Thank you for your question and for being an IT Girl!!! This is a great question and we are more than happy to help!!! We are more then happy to help you with this today as we recently made a change to our eyeliner from having to be sharpened with a sharpener to now having an amazing automatic sharpening component! To sharpen the No Tug Gel Eyeliner there are two steps. First, you simply twist up the end of the pencil by twisting the area that shows you what color the pencil is. Then, you remover the end that does not have the product and use this as a sharpener to make the point as fine as would like it! We hope this helps!!
                            XOXOX

                            Answered on 10/22/2014 by Brand Expert from IT Cosmetics
                        • Q:

                          Is this eyeliner oil free?
                          Asked on 9/7/2014 by puresugah210 from US

                          1 answer

                          • Staff Expert

                            A:

                            IT Cosmetics does not claim this eyeliner is oil-free. It is Paraben-Free, Fragrance-Free, and Sulfate-Free.

                            Answered on 9/8/2014 by Staff Expert from ULTA.com
                        • Q:

                          How would you define the color of "silk taupe"? Sounds kind of vague to me.
                          Asked on 9/7/2014 by Tiger from Colorado

                          1 answer

                          • Staff Expert

                            A:

                            Silk Taupe is a pearlized taupe shade that is a brown/green combination. This shade can be tested and viewed at your nearest ULTA store, if you prefer:
                            http://www.ulta.com/ulta/stores/storelocator.jsp

                            Answered on 9/8/2014 by Staff Expert from ULTA.com
                        • Q:

                          Does this product contain phthalates? Thank you
                          Asked on 8/20/2014 by none

                          1 answer

                          • Staff Expert

                            A:

                            This product is free of phthalates.

                            Answered on 8/27/2014 by Staff Expert from ULTA.com
                        • Q:

                          Those it smudge, under your lower line? That's the problem that I always have. Hoping with waterproof it really shouldent.....
                          Asked on 6/21/2014 by joanna from macom twp.

                          1 answer

                          • Staff Expert

                            A:

                            This product is smudge-proof and clinically proven waterproof even after 12 hours of wear!

                            Answered on 6/23/2014 by Staff Expert from ULTA.com
                        • Q:

                          Is there any way to smudge the gel for a smokey look?
                          Asked on 5/24/2014 by Cookie from Kentucky

                          1 answer

                          • Staff Expert

                            A:

                            Yes, you can certainly smudge your liner before it sets using your finger or an eyeliner brush for a smokey eye effect.

                            Answered on 5/27/2014 by Staff Expert from ULTA.com
                        • Q:

                          How do you sharpen it...built in or use a sharpener
                          Asked on 5/16/2014 by di from mesa, ax

                          1 answer

                          • CUSTOMER CARE

                            A:

                            This product has an automatic sharpening component. First, twist up the end of the pencil by twisting the area that shows you what color the pencil is. Then, remove the end that doesn't have the product and use this as a sharpener to make the point as fine as you prefer.

                            Answered on 5/19/2014 by Staff Expert from ULTA.com
                        • Q:

                          Is it self sharpening or do you have to sharpen? If so, with what?
                          Asked on 5/14/2014 by Lanie from Pittsburgh

                          1 answer

                          • CUSTOMER CARE

                            A:

                            This product does have an automatic sharpening component. To sharpen, twist up the end of the pencil by twisting the area that shows you want color the pencil is. Then remove the end that doesn't have the product and use this as a sharpener to make the point as fine as you prefer.

                            Answered on 5/19/2014 by Staff Expert from ULTA.com
                        Displaying questions 1-14

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