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It CosmeticsNo-Tug Waterproof Gel Eye Liner
It Cosmetics

No-Tug Waterproof Gel Eye Liner

Black

Item #: 2264016

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Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
It CosmeticsNo-Tug Waterproof Gel Eye Liner
 
4.2

(based on 419 reviews)

83%

of respondents would recommend this to a friend.

Pros

  • Glides on smoothly (330)
  • Easy to apply (305)
  • Long-lasting (285)
  • Doesn't run (255)
  • Bold color (193)

Cons

  • Difficult to remove (38)
  • Fades throughout day (38)
  • Smudges or runs (37)
  • Difficult to apply (30)
  • Clumpy (15)

Best Uses

  • Everyday (307)
  • Going out (182)
  • Thicker line (168)
  • Smoky look (101)
  • Thin defined line (100)
    • Reviewer Profile:
    • Classic style (205), Natural style (168), Trendy style (29)

Reviewed by 419 customers

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Displaying reviews 1-10

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5.0

Lives up to its name! No Tug

By Gardenmaid

from Virginia

About Me Natural Style

Verified Buyer

Pros

  • Blends Easily
  • Bold Color
  • Doesn't Run
  • Easy Removal
  • Easy To Apply
  • Glides On Smoothly
  • Long-Lasting

Cons

    Best Uses

    • Everyday
    • Going Out
    • Smoky Look
    • Thicker Line
    • Thin Defined Line

    Comments about It Cosmetics No-Tug Waterproof Gel Eye Liner:

    Would definitely buy again in other colors

     
    1.0

    Poor Performance

    By Katydid

    from Allen, TX

    About Me Natural Style

    Verified Buyer

    Pros

    • Blends Easily
    • Bold Color
    • Easy To Apply
    • Glides On Smoothly

    Cons

    • Fades Throughout Day
    • Smudges or Runs

    Best Uses

      Comments about It Cosmetics No-Tug Waterproof Gel Eye Liner:

      Was in high hopes of finding a waterproof liner that would stay put and not smudge. Unfortunately this one failed me. I used it with the IT under eye concealer cream as a base. Perhaps the combo doesn't work as I applied it that way.
      I really enjoy the IT product line, but I guess I will return to my former beauty regime which means no underliner for me :(

       
      5.0

      Gel eye liner

      By JoJo, the make up Queen

      from Little River, South Carolina

      About Me Classic Style

      Verified Buyer

      Pros

      • Blends Easily
      • Bold Color
      • Easy Removal
      • Easy To Apply
      • Glides On Smoothly
      • Long-Lasting
      • Love it

      Cons

        Best Uses

        • Going Out

        Comments about It Cosmetics No-Tug Waterproof Gel Eye Liner:

        I like the look the pencil gives my eyes and it goes on so smoothly

         
        5.0

        Best I have ever used!!.,

        By Molly Girl

        from Saratoga Springs, NY

        About Me Natural Style

        Verified Buyer

        Pros

        • Blends Easily
        • Bold Color
        • Doesn't Run
        • Easy Removal
        • Easy To Apply
        • Glides On Smoothly
        • Long-Lasting

        Cons

          Best Uses

          • Everyday
          • Going Out
          • Smoky Look
          • Thicker Line

          Comments about It Cosmetics No-Tug Waterproof Gel Eye Liner:

          Awesome liner!!

           
          5.0

          perfect item in my hnads

          By Sara

          from Las Vegas, NV

          About Me Natural Style

          Verified Buyer

          Pros

          • Bold Color
          • Doesn't Run
          • Easy Removal
          • Glides On Smoothly
          • Long-Lasting

          Cons

            Best Uses

            • Everyday

            Comments about It Cosmetics No-Tug Waterproof Gel Eye Liner:

            clean and smooth

             
            5.0

            easy to use. Holds up well

            By Yvonne

            from Scottsdale, AZ

            About Me Natural Style

            Verified Buyer

            Pros

            • Blends Easily
            • Bold Color
            • Doesn't Run
            • Easy Removal
            • Easy To Apply
            • Glides On Smoothly
            • Long-Lasting

            Cons

              Best Uses

              • Everyday
              • Smoky Look

              Comments about It Cosmetics No-Tug Waterproof Gel Eye Liner:

              stays put

               
              5.0

              Love this liner

              By Maggie

              from Roseville, CA

              About Me Classic Style

              Verified Buyer

              Pros

              • Bold Color
              • Easy To Apply
              • Glides On Smoothly

              Cons

                Best Uses

                • Everyday
                • Thin Defined Line

                Comments about It Cosmetics No-Tug Waterproof Gel Eye Liner:

                My eyes are sensitive to many eye products. This one does not irritate

                 
                4.0

                finally-a product that does what it says !

                By momma laura

                from cleveland, ohio

                About Me Natural Style

                Verified Buyer

                Pros

                • Blends Easily
                • Bold Color
                • Doesn't Run
                • Easy Removal
                • Easy To Apply
                • Glides On Smoothly
                • Last a long time
                • Long-Lasting

                Cons

                • Needs 2 Coats

                Best Uses

                • Everyday
                • Going Out
                • Love it
                • Smoky Look
                • Thin Defined Line

                Comments about It Cosmetics No-Tug Waterproof Gel Eye Liner:

                i love the ease of putting it on, the color range, and the self enclosed sharpener.

                 
                4.0

                IT - no tug gel eye liner

                By Donna

                from Central New Jersey

                About Me Classic Style

                Verified Buyer

                Pros

                • Easy Removal
                • Easy To Apply
                • Glides On Smoothly

                Cons

                  Best Uses

                  • Everyday
                  • Thicker Line

                  Comments about It Cosmetics No-Tug Waterproof Gel Eye Liner:

                  I use this everyday....wish it formed more of a point for application. Cleans up nicely and stays put all day....even in humid weather.

                   
                  5.0

                  I like it a lot

                  By CJ

                  from Los Angeles

                  About Me Classic Style

                  Verified Buyer

                  Pros

                  • Bold Color
                  • Doesn't Run
                  • Easy To Apply
                  • Glides On Smoothly
                  • Long-Lasting

                  Cons

                    Best Uses

                    • Everyday
                    • Going Out
                    • Thicker Line
                    • Thin Defined Line

                    Comments about It Cosmetics No-Tug Waterproof Gel Eye Liner:

                    I was looking for an eye pencil that I wouldn't have to work hard getting it on, specifically for under my eye and water line. This truly glide on really well and stays! I do recommend it.

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                    Q&A

                    Product Q&A

                    Do you have questions about this product?

                    Get answers from in-house experts.

                    12 Questions | 12 Answers
                    Displaying questions 1-10Previous | Next »
                    • Q:

                      I am struggling with the sharpener. When I put the sharper on the point it eats up the pencil I am afraid to keep doing that as I will have no pencil left. The point is too big I prefer a fine point
                      Asked on 6/19/2015 by Hollywood from Houston Texas

                      1 answer

                      • Brand Expert

                        A:

                        Hi!

                        Thank you for your email and for being an IT Girl!!! We are more then happy to help you with this today as we recently made a change to our eyeliner from having to be sharpened with a sharpener to now having an amazing automatic sharpening component! To sharpen the No Tug Gel Eyeliner there are two steps. First, you simply twist up the end of the pencil by twisting the area that shows you what color the pencil is. Then, you remover the end that does not have the product and use this as a sharpener to make the point as fine as would like it! We hope this helps!! 'XOXO

                        Answered on 6/22/2015 by Brand Expert from IT Cosmetics
                    • Q:

                      Will one be able to draw a thin line with this product, if desired?
                      Another manufacturer's gel liner draws a broad line, even if sharpened.
                      Asked on 2/8/2015 by HospiceChick

                      1 answer

                      • Brand Expert

                        A:

                        Hi!
                        Thank you for your question!!! You can absolutely get a thin line with this pencil!!
                        XOXO

                        Answered on 2/10/2015 by Brand Expert from IT Cosmetics
                    • Q:

                      Is this eyeliner contact safe?
                      Asked on 11/16/2014 by Brittany from Twin Lakes

                      1 answer

                      • Brand Expert

                        A:

                        Hi!! thank you for your question!!! This is a great question!!! Yes, our eyeliner is safe for contact lense wearers!!

                        XOXO

                        Answered on 11/19/2014 by Brand Expert from IT Cosmetics
                    • Q:

                      Will this liner apply and last on the waterlines?
                      Asked on 10/21/2014 by L

                      1 answer

                      • Brand Expert

                        A:

                        Hi, thank you for your question and for being an IT Girl! The eyeliner will absolutely last on waterlines as it is clinically proven water-proof! IT does give you 30-seconds of playtime, meaning you would have to make sure that for those 30 seconds, your eyeliner is completely dried to make sure it stays on all day! Please let us know if you have any other questions! XOXO

                        Answered on 10/23/2014 by Brand Expert from IT Cosmetics
                    • Q:

                      Is there a shapener on the end?
                      Asked on 10/20/2014 by Crystal from United States

                      1 answer

                      • Brand Expert

                        A:

                        Hi!! Thank you for your question and for being an IT Girl!!! This is a great question and we are more than happy to help!!! We are more then happy to help you with this today as we recently made a change to our eyeliner from having to be sharpened with a sharpener to now having an amazing automatic sharpening component! To sharpen the No Tug Gel Eyeliner there are two steps. First, you simply twist up the end of the pencil by twisting the area that shows you what color the pencil is. Then, you remover the end that does not have the product and use this as a sharpener to make the point as fine as would like it! We hope this helps!!
                        XOXOX

                        Answered on 10/22/2014 by Brand Expert from IT Cosmetics
                    • Q:

                      Is this eyeliner oil free?
                      Asked on 9/7/2014 by puresugah210 from US

                      1 answer

                      • Staff Reviewer

                        A:

                        IT Cosmetics does not claim this eyeliner is oil-free. It is Paraben-Free, Fragrance-Free, and Sulfate-Free.

                        Answered on 9/8/2014 by Staff Expert from ULTA.com
                    • Q:

                      How would you define the color of "silk taupe"? Sounds kind of vague to me.
                      Asked on 9/7/2014 by Tiger from Colorado

                      1 answer

                      • Staff Reviewer

                        A:

                        Silk Taupe is a pearlized taupe shade that is a brown/green combination. This shade can be tested and viewed at your nearest ULTA store, if you prefer:
                        http://www.ulta.com/ulta/stores/storelocator.jsp

                        Answered on 9/8/2014 by Staff Expert from ULTA.com
                    • Q:

                      Does this product contain phthalates? Thank you
                      Asked on 8/20/2014 by none

                      1 answer

                      • Staff Reviewer

                        A:

                        This product is free of phthalates.

                        Answered on 8/27/2014 by Staff Expert from ULTA.com
                    • Q:

                      Those it smudge, under your lower line? That's the problem that I always have. Hoping with waterproof it really shouldent.....
                      Asked on 6/21/2014 by joanna from macom twp.

                      1 answer

                      • Staff Reviewer

                        A:

                        This product is smudge-proof and clinically proven waterproof even after 12 hours of wear!

                        Answered on 6/23/2014 by Staff Expert from ULTA.com
                    • Q:

                      Is there any way to smudge the gel for a smokey look?
                      Asked on 5/24/2014 by Cookie from Kentucky

                      1 answer

                      • Staff Reviewer

                        A:

                        Yes, you can certainly smudge your liner before it sets using your finger or an eyeliner brush for a smokey eye effect.

                        Answered on 5/27/2014 by Staff Expert from ULTA.com
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