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It CosmeticsNo-Tug Waterproof Gel Eyeliner
It Cosmetics

No-Tug Waterproof Gel Eyeliner

Black

Item #: 2264016

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Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
It CosmeticsNo-Tug Waterproof Gel Eyeliner
 
4.2

(based on 93 reviews)

82%

of respondents would recommend this to a friend.

Pros

  • Glides on smoothly (77)
  • Easy to apply (68)
  • Long-lasting (63)
  • Doesn't run (55)
  • Bold color (34)

Cons

  • Smudges or runs (12)
  • Fades throughout day (11)
  • Difficult to remove (7)
  • Difficult to apply (5)
  • Clumpy (3)

Best Uses

  • Everyday (65)
  • Going out (38)
  • Thicker line (36)
  • Smoky look (25)
  • Thin defined line (21)
    • Reviewer Profile:
    • Classic style (47), Natural style (37), Trendy style (6)

Reviewed by 93 customers

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Displaying reviews 1-10

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5.0

It may be better than it's name

By JAS

from Coon Rapids, MN

About Me Classic Style

Verified Buyer

Pros

  • Doesn't Run
  • Draws A Perfect Line
  • Easy To Apply
  • Smooth
  • Soft

Cons

    Best Uses

    • Everyday

    Comments about It Cosmetics No-Tug Waterproof Gel Eyeliner:

    Great product. Make sure it doesn't go away. It's the only one I want.

     
    1.0

    hate this eyeliner

    By Felicia

    from tampa, fl

    About Me Classic Style

    Verified Buyer

    Pros

    • Nothing

    Cons

    • Bad Color
    • Difficult To Apply
    • Fades Throughout Day
    • Smudges or Runs

    Best Uses

      Comments about It Cosmetics No-Tug Waterproof Gel Eyeliner:

      This product is way to black, smudgy, smears, melts off your face, the applicator makes it extremely difficult to apply.

      (0 of 2 customers found this review helpful)

       
      5.0

      love it!

      By Peponlife

      from Miami Florida

      About Me Classic Style

      Verified Buyer

      Pros

        Cons

          Best Uses

            Comments about It Cosmetics No-Tug Waterproof Gel Eyeliner:

            Excellent

             
            5.0

            truly waterproof

            By PA_Mom

            from stateline, pa

            About Me Natural Style

            Verified Buyer

            Pros

              Cons

                Best Uses

                  Comments about It Cosmetics No-Tug Waterproof Gel Eyeliner:

                  Wear it all day without looking like a raccoon...

                  (5 of 5 customers found this review helpful)

                   
                  5.0

                  Best Eyeliner I've Ever Used

                  By Kelly

                  from Atlanta, GA

                  About Me Classic Style

                  Pros

                  • Bold Color
                  • Doesn't Run
                  • Easy Removal
                  • Easy To Apply
                  • Glides On Smoothly
                  • Long-Lasting

                  Cons

                    Best Uses

                    • Everyday
                    • Going Out
                    • Smoky Look
                    • Thicker Line

                    Comments about It Cosmetics No-Tug Waterproof Gel Eyeliner:

                    I consider myself something of an eyeliner connoisseur. I have tried more than 15 different brands of eyeliner, at least, in the past year. My skin is very oily and I live in a high-humidity state so getting eyeliner to stay put has been an uphill battle. UNTIL this product was recommended to me by an ULTA employee. I am continuously amazed at the longevity of this product. I am also delighted in the smoothness of the application since the lash line is a pretty sensitive area. It really, truly goes on so gently and at no time during the day does it imprint itself on my upper eyelid. This is the only eyeliner I have tried that can actually stay put, not transfer and doesn't hurt to apply. I have pretty much the worst conditions for eyeliner even though I can't leave the house without it, and finally I have one that I'm not embarrassed of after a full work day. Wonderful!

                     
                    5.0

                    I am waiting for the purple to come in.

                    By San

                    from cleveland, Ohio

                    About Me Classic Style

                    Verified Buyer

                    Pros

                    • Blends Easily
                    • Glides On Smoothly
                    • Long-Lasting

                    Cons

                      Best Uses

                      • Everyday

                      Comments about It Cosmetics No-Tug Waterproof Gel Eyeliner:

                      It really does glide on very nicely.

                      (4 of 4 customers found this review helpful)

                       
                      5.0

                      AMAZING!

                      By ladyduck85

                      from Roseburg, OR

                      About Me Classic Style

                      Pros

                      • Bold Color
                      • Doesn't Run
                      • Easy To Apply
                      • Glides On Smoothly
                      • Long-Lasting

                      Cons

                      • Difficult to Remove

                      Best Uses

                      • Everyday
                      • Going Out
                      • Smoky Look
                      • Thicker Line
                      • Thin Defined Line

                      Comments about It Cosmetics No-Tug Waterproof Gel Eyeliner:

                      I bought this in black because I needed a new black liner, and I was sold on the waterproof feature. Especially with the summer weather and mild allergies, my eyes tend to water at the outer corners, leaving me with no liner and mascara at the end of the day. I tried this liner and forgot to take off my makeup before going to bed...24 hours after applying, the liner looked like it had been freshly applied. AMAZING! No raccoon eyes, not even a trace of black anywhere other than where I applied. I AM IN LOVE! I have tried many brands, both drug store and top dollar, and I now cannot imagine buying any other eyeliner. I will be buying in other colors!

                      (2 of 2 customers found this review helpful)

                       
                      4.0

                      great eyeliner!

                      By s kay

                      from euless, tx.

                      About Me Classic Style

                      Verified Buyer

                      Pros

                      • Doesn't Run
                      • Easy Removal
                      • Easy To Apply
                      • Glides On Smoothly
                      • Long-Lasting

                      Cons

                      • Hard to sharpen

                      Best Uses

                      • Everyday
                      • Going Out
                      • Thicker Line
                      • Thin Defined Line

                      Comments about It Cosmetics No-Tug Waterproof Gel Eyeliner:

                      I love this eyeliner. the brown is a very pretty color. it's not so dark that it looks black. I would have given this a 5, but I have trouble sharpening the pencil. it stays until you take it off.

                      (1 of 1 customers found this review helpful)

                       
                      4.0

                      Worth the price

                      By lovinlbi

                      from Jersey Shore

                      About Me Classic Style

                      Verified Buyer

                      Pros

                      • Doesn't Run
                      • Easy To Apply
                      • Glides On Smoothly
                      • Long-Lasting

                      Cons

                        Best Uses

                        • Everyday
                        • Going Out

                        Comments about It Cosmetics No-Tug Waterproof Gel Eyeliner:

                        I use this right at the roots of the lashes for a more natural look. Because it is so soft, it needs to be sharpened frequently, but it's a small price to pay to have it glide on so smoothly.

                        (2 of 2 customers found this review helpful)

                         
                        5.0

                        "IT" does it again!!

                        By geryb

                        from St George, UT

                        About Me Classic Style

                        Verified Buyer

                        Pros

                        • Blends Easily
                        • Doesn't Run
                        • Easy Removal
                        • Easy To Apply
                        • Glides On Smoothly
                        • Long-Lasting

                        Cons

                          Best Uses

                          • Everyday
                          • Going Out
                          • Smoky Look
                          • Thicker Line
                          • Thin Defined Line

                          Comments about It Cosmetics No-Tug Waterproof Gel Eyeliner:

                          I have tried many, many eye pencils by high end and medium end cosmetic companies. I have used Kohl pencils, retractable ones, and ones you sharpen..everyone says their's stays on great. Yeah, right. I have always had a problem with eye pencils staying on...most last 1/2 hour at best. Even with the new eyelid preps. Then I started to use IT products and decided to try their gel eye pencils. Went on smoothly, no tugging. covers well. I usually hit it with some complimentary shadow over top to help it last long...and it does, all day until I remove it. I am sooooo impressed with IT products. Highly recommend to anyone, but especially to others who have the same problems I have had in the past...emphasis on the past!

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