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It CosmeticsNo-Tug Waterproof Gel Eye Liner
It Cosmetics

No-Tug Waterproof Gel Eye Liner

Black

Item #: 2264016

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Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
It CosmeticsNo-Tug Waterproof Gel Eye Liner
 
4.1

(based on 309 reviews)

83%

of respondents would recommend this to a friend.

Pros

  • Glides on smoothly (241)
  • Easy to apply (219)
  • Long-lasting (211)
  • Doesn't run (185)
  • Bold color (137)

Cons

  • Smudges or runs (31)
  • Fades throughout day (28)
  • Difficult to remove (26)
  • Difficult to apply (21)
  • Clumpy (11)

Best Uses

  • Everyday (222)
  • Going out (128)
  • Thicker line (121)
  • Smoky look (76)
  • Thin defined line (73)
    • Reviewer Profile:
    • Classic style (156), Natural style (115), Trendy style (24)

Reviewed by 309 customers

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Displaying reviews 1-10

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(1 of 1 customers found this review helpful)

 
5.0

Love!

By ccbelle

from Fort Worth, TX

About Me Classic Style

Verified Buyer

Pros

  • Easy To Apply
  • Glides On Smoothly
  • Long-Lasting

Cons

    Best Uses

    • Everyday
    • Going Out
    • Smoky Look
    • Thicker Line

    Comments about It Cosmetics No-Tug Waterproof Gel Eye Liner:

    This was my first IT Cosmetics purchase and I'm so glad I did! I've had issues with eye liner running and smudging throughout the day (due to oily skin and living in a humid environment) and this one does not. It stays in place all day. You do have about a 20 second window of 'play time' if you want to smudge for a smokey eye or to clean up any mistakes. It glides on very smoothly and easily so it's very easy to use. It has a sharpener at the end which is very convenient. Also removes easily with a waterproof makeup remover. (I use neutrogena waterproof makeup remover wipes or Estée Lauder Take It Away makeup remover lotion). I'm always trying new products and never stick to the same makeup product for very long, but this I will DEFINITELY repurchase!

     
    5.0

    Great l

    By Kitkat

    from Lake Oswego,ore

    About Me Natural Style

    Verified Buyer

    Pros

    • Blends Easily
    • Bold Color
    • Doesn't Run
    • Easy Removal
    • Easy To Apply
    • Glides On Smoothly
    • Long-Lasting

    Cons

      Best Uses

      • Everyday
      • Smoky Look

      Comments about It Cosmetics No-Tug Waterproof Gel Eye Liner:

      Color is good,stands out without smudging.

       
      1.0

      Irritated Eyes

      By Amanda

      from Mpls, MN

      About Me Natural Style

      Verified Buyer

      Pros

      • Blends Easily
      • Easy To Apply

      Cons

      • Caused Iritation To Eyes
      • Color Was Not Very Vivid

      Best Uses

      • Everyday

      Comments about It Cosmetics No-Tug Waterproof Gel Eye Liner:

      Used this product 3 times, and eyes turned bloodshot, and itchy every time. Wanted a gel eyeliner that wouldn't have to be sharpened, but returning and going back to the Ulta brand gel liner.

       
      4.0

      Great for waterline!

      By Becky

      from Ann Arbor

      About Me Classic Style

      Verified Buyer

      Pros

      • Bold Color
      • Doesn't Run
      • Easy To Apply
      • Glides On Smoothly
      • Long-Lasting

      Cons

        Best Uses

        • Everyday
        • Going Out
        • Thicker Line
        • Thin Defined Line

        Comments about It Cosmetics No-Tug Waterproof Gel Eye Liner:

        I love this liner for my waterline. It glides on very smoothly and the color lasts for a long time (although I usually end up reapplying once during the day). I also have not had much trouble with smudging or running as I have with other brands. I have oily skin and I'm excited to find something that actually stays where it's supposed to.

         
        5.0

        Waterproof and Stays Put!

        By margohmy

        from Texas

        About Me Classic Style

        Verified Buyer

        Pros

          Cons

            Best Uses

              Comments about It Cosmetics No-Tug Waterproof Gel Eye Liner:

              IT Cosmetics No-Tug Waterproof Gel Eyeliner goes on smoothly, smudges easily, and then stays in place until I remove it. The colors offered are nice. Non-irritating to my sensitive eyes. It does require a little extra work to remove it. I love its staying power.

               
              3.0

              Concentrated color

              By Bade

              from Nashville, TN

              About Me Natural Style

              Verified Buyer

              Pros

              • Glides On Smoothly

              Cons

              • Smudges or Runs

              Best Uses

              • Thicker Line

              Comments about It Cosmetics No-Tug Waterproof Gel Eye Liner:

              It's nice that it is soft but it is actually too soft and the color is very concentrated so when it inevitably smudges trying to get it on precisely under the lashes, then it is hard to correct.

               
              5.0

              Perfect for waterline!

              By Jennger

              from Columbia, MO

              About Me Classic Style

              Verified Buyer

              Pros

              • Bold Color
              • Easy To Apply
              • Glides On Smoothly
              • Long-Lasting

              Cons

                Best Uses

                • Everyday
                • Going Out
                • Smoky Look
                • Thicker Line
                • Thin Defined Line

                Comments about It Cosmetics No-Tug Waterproof Gel Eye Liner:

                This is my favorite waterline liner!

                The colors are amazing! They're saturated in color and intense unlike some popular liners (Urban Decay 24/7, I'm talking about you).

                They glide so easily! It's exactly what it says it is. It goes on smooth like a gel but is more convenient and easy to put on than a gel liner in a pot container.

                They last forever. They are completely waterproof -- one of the main reasons I love them for my waterline because I've tried so many designer and drug store brands on my waterline and nothing would stay. I've literally dunked my head into a pool with this on and it didn't run at all.

                Lastly, I love that they're in automatic pencils. I feel like I lose so much product in eyeliners that require you to sharpen them.

                 
                5.0

                My new go to eyeliner

                By melmel

                from Orangeburg, SC

                About Me Natural Style

                Verified Buyer

                Pros

                • Doesn't Run
                • Easy To Apply
                • Glides On Smoothly
                • Long-Lasting

                Cons

                  Best Uses

                  • Everyday
                  • Thin Defined Line

                  Comments about It Cosmetics No-Tug Waterproof Gel Eye Liner:

                  I asked the sales clerk to recommend a good waterproof eye liner. He immediately pointed me in the direction of the IT gel eyeliner. It does not budge at all and goes on really smoothly.

                  (1 of 1 customers found this review helpful)

                   
                  5.0

                  Fantastic eyeliner...

                  By tennisgirl

                  from Chicago, Illinois

                  About Me Classic Style

                  Verified Buyer

                  Pros

                  • Blends Easily
                  • Doesn't Run
                  • Easy Removal
                  • Easy To Apply
                  • Glides On Smoothly
                  • Long-Lasting

                  Cons

                    Best Uses

                    • Everyday
                    • Thicker Line

                    Comments about It Cosmetics No-Tug Waterproof Gel Eye Liner:

                    I love how this eyeliner goes on and stays on for a very long time until you basically take it off with a remover. It does not run and it goes on very smoothly... I love this eyeliner and it is the only one that I will use ever again...

                     
                    5.0

                    best eyeliner

                    By calista

                    from tx

                    About Me Natural Style

                    Verified Buyer

                    Pros

                      Cons

                        Best Uses

                          Comments about It Cosmetics No-Tug Waterproof Gel Eye Liner:

                          On my eye lids. Awesome smooth eyeliners.

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                          Q&A

                          Product Q&A

                          Do you have questions about this product?

                          Get answers from in-house experts.

                          11 Questions | 11 Answers
                          Displaying questions 1-10Previous | Next »
                          • Q:

                            Will one be able to draw a thin line with this product, if desired?
                            Another manufacturer's gel liner draws a broad line, even if sharpened.
                            Asked on 2/8/2015 by HospiceChick

                            1 answer

                            • Brand Expert

                              A:

                              Hi!
                              Thank you for your question!!! You can absolutely get a thin line with this pencil!!
                              XOXO

                              Answered on 2/10/2015 by Brand Expert from IT Cosmetics
                          • Q:

                            Is this eyeliner contact safe?
                            Asked on 11/16/2014 by Brittany from Twin Lakes

                            1 answer

                            • Brand Expert

                              A:

                              Hi!! thank you for your question!!! This is a great question!!! Yes, our eyeliner is safe for contact lense wearers!!

                              XOXO

                              Answered on 11/19/2014 by Brand Expert from IT Cosmetics
                          • Q:

                            Will this liner apply and last on the waterlines?
                            Asked on 10/21/2014 by L

                            1 answer

                            • Brand Expert

                              A:

                              Hi, thank you for your question and for being an IT Girl! The eyeliner will absolutely last on waterlines as it is clinically proven water-proof! IT does give you 30-seconds of playtime, meaning you would have to make sure that for those 30 seconds, your eyeliner is completely dried to make sure it stays on all day! Please let us know if you have any other questions! XOXO

                              Answered on 10/23/2014 by Brand Expert from IT Cosmetics
                          • Q:

                            Is there a shapener on the end?
                            Asked on 10/20/2014 by Crystal from United States

                            1 answer

                            • Brand Expert

                              A:

                              Hi!! Thank you for your question and for being an IT Girl!!! This is a great question and we are more than happy to help!!! We are more then happy to help you with this today as we recently made a change to our eyeliner from having to be sharpened with a sharpener to now having an amazing automatic sharpening component! To sharpen the No Tug Gel Eyeliner there are two steps. First, you simply twist up the end of the pencil by twisting the area that shows you what color the pencil is. Then, you remover the end that does not have the product and use this as a sharpener to make the point as fine as would like it! We hope this helps!!
                              XOXOX

                              Answered on 10/22/2014 by Brand Expert from IT Cosmetics
                          • Q:

                            Is this eyeliner oil free?
                            Asked on 9/7/2014 by puresugah210 from US

                            1 answer

                            • Staff Reviewer

                              A:

                              IT Cosmetics does not claim this eyeliner is oil-free. It is Paraben-Free, Fragrance-Free, and Sulfate-Free.

                              Answered on 9/8/2014 by Staff Expert from ULTA.com
                          • Q:

                            How would you define the color of "silk taupe"? Sounds kind of vague to me.
                            Asked on 9/7/2014 by Tiger from Colorado

                            1 answer

                            • Staff Reviewer

                              A:

                              Silk Taupe is a pearlized taupe shade that is a brown/green combination. This shade can be tested and viewed at your nearest ULTA store, if you prefer:
                              http://www.ulta.com/ulta/stores/storelocator.jsp

                              Answered on 9/8/2014 by Staff Expert from ULTA.com
                          • Q:

                            Does this product contain phthalates? Thank you
                            Asked on 8/20/2014 by none

                            1 answer

                            • Staff Reviewer

                              A:

                              This product is free of phthalates.

                              Answered on 8/27/2014 by Staff Expert from ULTA.com
                          • Q:

                            Those it smudge, under your lower line? That's the problem that I always have. Hoping with waterproof it really shouldent.....
                            Asked on 6/21/2014 by joanna from macom twp.

                            1 answer

                            • Staff Reviewer

                              A:

                              This product is smudge-proof and clinically proven waterproof even after 12 hours of wear!

                              Answered on 6/23/2014 by Staff Expert from ULTA.com
                          • Q:

                            Is there any way to smudge the gel for a smokey look?
                            Asked on 5/24/2014 by Cookie from Kentucky

                            1 answer

                            • Staff Reviewer

                              A:

                              Yes, you can certainly smudge your liner before it sets using your finger or an eyeliner brush for a smokey eye effect.

                              Answered on 5/27/2014 by Staff Expert from ULTA.com
                          • Q:

                            How do you sharpen it...built in or use a sharpener
                            Asked on 5/16/2014 by di from mesa, ax

                            1 answer

                            • Staff Reviewer

                              A:

                              This product has an automatic sharpening component. First, twist up the end of the pencil by twisting the area that shows you what color the pencil is. Then, remove the end that doesn't have the product and use this as a sharpener to make the point as fine as you prefer.

                              Answered on 5/19/2014 by Staff Expert from ULTA.com
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