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It Cosmetics No-Tug Waterproof Gel Eye Liner

It Cosmetics

No-Tug Waterproof Gel Eye Liner

Black

Item #: 2264016 Size: 0.017 oz

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Why did IT Cosmetics create this product: To finally give women a skin-loving anti-aging yet ultra luxe and rich in color eyeliner that is truly waterproof and doesn't tug on the delicate eye area during application. To finally give woman a clinically proven waterproof even after 8 hours gel eyeliner.

What is it: No-Tug Waterproof Gel Eye Liners glide on saturated rich color without tugging on your delicate eyelids. These liners are clinically proven waterproof even after eight hours of wear! They're also infused with anti-aging technology and skin-care benefits including hydrolyzed collagen, silk proteins, and Vitamins C and E for younger looking lids. Paraben-free, fragrance-free, sulfate-free.

Who is it for: Anyone who wants rich luxe eyeliner color and application without tugging on the delicate eyelids. Anyone who wants anti-aging benefits and wants to instantly diffuse the look of lines and wrinkles on the eyelids. Anyone who wants a naturally pretty look, using skin-loving ingredients that are high performance and last all day. Anyone who wants a clinically proven waterproof liner you can use on both the inner and outer rims and lash line.

Why is it different: Utilizing cutting-edge technology exclusive to IT Cosmetics, No-Tug Waterproof Gel Eye Liners glide on saturated rich color without tugging on your delicate eyelids. Plus they're clinically proven waterproof even after eight hours of wear! They're also infused with anti-aging technology and skin-care benefits including hydrolyzed collagen, silk proteins, and vitamins C and E for younger looking lids. Paraben-free, fragrance-free, sulfate-free.
Use the No Tug Gel Eye Liner to define the inner/outer rims of your eyes or use above or below your lash line. For a fine line, draw a line as close to your upper and/or lower lashes as possible. To create a flattering eye shape, extend the line slightly at the outer corner. For a sultry or smoky look, use the first few minutes of play time to smudge liner before it sets. Remove with waterproof makeup remover. Use multiple liner colors together or wear separately.

Beauty tips: The upper inner rim doesn't always get as much attention as its lower counterpart, but it's an equally important area to define. Applying black liner to your upper water line will intensify your lashline, giving you natural looking definition without the hard edge of a liner. All you have to do is lift up your upper lid, while looking down into a mirror, and apply the black pencil in short, even strokes. To bring out your eyes, pair with Hello Lashes Clinically Proven 5-in-1 Mascara for a wide-eye look!
Trimethylsiloxysilicate, Cyclopentasiloxane, Isohexadecane, Isododecane, Polyethylene, Ceresin, Silica, Polyisobutene, Methicone, Synthetic Wax, Euphorbia Cerifera (Candelilla) Wax/Candelilla Cera/Cire de Candelilla, VP/Hexadecene Copolymer, Dimethicone, Rosa Canina Flower Oil, Argania Spinosa Kernel Oil, Butyrospermum Parkii (Shea) Butter, Palmitoyl Hexapeptide-12, Persea Gratissima (Avocado) Oil, Prunus Avium (Sweet Cherry) Seed Oil, Prunus Domestica Seed Oil, Simmondsia Chinesis (Jojoba) Seed Oil, Tocopheryl Acetate, Vitis Vinifera (Grape) Seed Oil, Cholesterol, Collagen, Hyaluronic Acid, Hydrolyzed Silk, Retinyl Palmitate, Tocopherol, Aloe Barbadensis Leaf Extract, Olea Europaea (Olive) Leaf Extract, Punica Granatum Extract, Camellia Sinensis Leaf Extract, Chamomilla Recuitta (Matricaria) Flower Extract, Synthetic Fluorphlogopite, Sorbitan Sesquioleate, Palmitic Acid, Benzoic Acid, Hydrogenated Polysobutene, Pehnoxyethanol, Calcium Aluminum Borosilicate, Mica, Tin Oxide. May Contain: CI 77891 (Titanium Dioxide), CI 77489/CI 77499/CI 77491/CI 77492 (Iron Oxides), CI 77007 (Ultramarines), CI 42090 (Blue 1 Lake), CI 19140 (Yellow 5 Lake), CI 77288 (Chromium Oxide Greens), CI 77000 (Aluminum Powder), CI 75470 (Carmine).

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Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
It CosmeticsNo-Tug Waterproof Gel Eye Liner
 
4.1

(based on 844 reviews)

79%

of respondents would recommend this to a friend.

Pros

  • Glides on smoothly (596)
  • Easy to apply (574)
  • Long-lasting (557)
  • Doesn't run (501)
  • Bold color (370)

Cons

  • Difficult to apply (100)
  • Difficult to remove (72)
  • Fades throughout day (64)
  • Smudges or runs (62)
  • Clumpy (37)

Best Uses

  • Everyday (610)
  • Going out (341)
  • Thicker line (297)
  • Thin defined line (197)
  • Smoky look (195)
    • Reviewer Profile:
    • Classic style (416), Natural style (317), Trendy style (55)

Reviewed by 844 customers

Displaying reviews 1-10

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5.0

Lasts all day

By Mrs.H

from Whittier

About Me Natural Style

Verified Buyer

Pros

  • Blends Easily
  • Bold Color
  • Doesn't Run
  • Easy To Apply
  • Glides On Smoothly
  • Long-Lasting

Cons

    Best Uses

    • Everyday
    • Thicker Line
    • Thin Defined Line

    Comments about It Cosmetics No-Tug Waterproof Gel Eye Liner:

    Love it, it lasts all day

     
    5.0

    I would buy again and again

    By GiGi

    from Atlanta, Ga

    About Me Natural Style

    Verified Buyer

    Pros

    • Blends Easily
    • Bold Color
    • Doesn't Run
    • Easy To Apply
    • Glides On Smoothly
    • Long-Lasting

    Cons

    • Difficult to Remove

    Best Uses

    • Everyday
    • Going Out
    • Thicker Line
    • Thin Defined Line

    Comments about It Cosmetics No-Tug Waterproof Gel Eye Liner:

    My must have

     
    5.0

    Probably would buy again

    By Km

    from Michigan

    About Me Classic Style

    Verified Buyer

    Pros

    • Bold Color
    • Doesn't Run
    • Easy To Apply
    • Glides On Smoothly
    • Long-Lasting

    Cons

    • Have to turn it up every time I use it.
    • Will not last long at this rate.

    Best Uses

    • Everyday
    • Going Out
    • Thicker Line

    Comments about It Cosmetics No-Tug Waterproof Gel Eye Liner:

    It is a great product but have to twist it up more every single use. It is not going to last long. Kind of pricey if its not going to last long.

     
    5.0

    Love IT

    By Diana

    from Pennsylvania

    About Me Classic Style

    Verified Buyer

    Pros

    • Doesn't Run
    • Easy Removal
    • Easy To Apply
    • Glides On Smoothly
    • Long-Lasting

    Cons

      Best Uses

      • Going Out

      Comments about It Cosmetics No-Tug Waterproof Gel Eye Liner:

      Love it cosmetics. Their makeup line is wonderful for me (50 something) to use.

       
      3.0

      Just another liner

      By Yellow rose

      from SA tx

      About Me Classic Style

      Verified Buyer

      Pros

      • Doesn't Run
      • Glides On Smoothly
      • Long-Lasting

      Cons

      • Difficult To Apply
      • Difficult to Remove
      • Hard to get a point for a fine line

      Best Uses

      • Everyday
      • Thicker Line

      Comments about It Cosmetics No-Tug Waterproof Gel Eye Liner:

      The color is good, wearability is good, it does not tug, my complaint you can't sharpen it enough to get a point it's hard to sharpen because it's too soft

       
      5.0

      Definitely love it. I'm glad one of the ladies recommended!

      By Kirby

      from Springfield, MO

      About Me Natural Style

      Verified Buyer

      Pros

      • Easy Removal
      • Easy To Apply
      • Glides On Smoothly

      Cons

        Best Uses

        • Everyday

        Comments about It Cosmetics No-Tug Waterproof Gel Eye Liner:

        I use the product Daily

         
        5.0

        Best eyelinere

        By Der

        from Massachusetts

        About Me Classic Style

        Verified Buyer

        Pros

        • Bold Color
        • Doesn't Run
        • Easy Removal
        • Easy To Apply
        • Glides On Smoothly
        • Long-Lasting

        Cons

          Best Uses

          • Everyday
          • Going Out
          • Smoky Look
          • Thicker Line
          • Thin Defined Line

          Comments about It Cosmetics No-Tug Waterproof Gel Eye Liner:

          Does not move, love this eyeliner.

           
          5.0

          I will buy this product again. Once application for all day

          By Berlyann

          from Pacifica California

          About Me Classic Style

          Verified Buyer

          Pros

          • Easy To Apply
          • Glides On Smoothly
          • Long-Lasting

          Cons

            Best Uses

            • Everyday

            Comments about It Cosmetics No-Tug Waterproof Gel Eye Liner:

            No complaints only compliments. Soft or bold, it lasts!

             
            5.0

            I love the product.

            By teitsy

            from PA

            About Me Natural Style

            Verified Buyer

            Pros

            • Blends Easily
            • Doesn't Run
            • Long-Lasting

            Cons

              Best Uses

              • Everyday

              Comments about It Cosmetics No-Tug Waterproof Gel Eye Liner:

              A good product. My gripe is not with the product, it is with the store.

              (0 of 1 customers found this review helpful)

               
              5.0

              Love this product

              By Paula

              from Billings, MT

              About Me Classic Style

              Verified Buyer

              Pros

              • Blends Easily
              • Glides On Smoothly
              • Long-Lasting

              Cons

                Best Uses

                • Everyday
                • Going Out

                Comments about It Cosmetics No-Tug Waterproof Gel Eye Liner:

                *

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                Q&A

                Product Q&A

                Do you have questions about this product?

                Get answers from in-house experts.

                22 Questions | 22 Answers
                Displaying questions 1-10Previous | Next »
                • Q:

                  Can this eyeliner be applied to the waterline?
                  Asked on 3/29/2016 by jeepgrrl from Columbus, OH

                  1 answer

                  • Brand Expert

                    A:

                    Hi
                    You can use this all over the eye!
                    XOXO

                    Answered on 3/30/2016 by Brand Expert from IT Cosmetics
                • Q:

                  hi i have brown eyes what color eyeliner should wear .
                  Asked on 1/31/2016 by francine from tuscumbia ala

                  1 answer

                  • Brand Expert

                    A:

                    Hi
                    Great question! For brown eyes we recommend our Plum, Navy or Lucky Jade.
                    XOXO

                    Answered on 2/3/2016 by Brand Expert from IT Cosmetics
                • Q:

                  Any suggestions for greens eyes to make them pop?
                  Asked on 1/16/2016 by lynn from Arizona

                  1 answer

                  • Brand Expert

                    A:

                    Hi
                    Absolutely!! We recommend using our Plum shade or Lucky Jade to really make green eyes pop.
                    XOXO

                    Answered on 1/18/2016 by Brand Expert from IT Cosmetics
                • Q:

                  I have blue eyes and currently use the plum color. I was wondering if you could recommend another color that would make blue eyes pop. Thank you!
                  Asked on 12/30/2015 by Katie

                  1 answer

                  • Brand Expert

                    A:

                    Hi
                    Great question! We would recommend the Navy or the Copper!
                    XOXO

                    Answered on 1/5/2016 by Brand Expert from IT Cosmetics
                • Q:

                  Is this product oil free? I have eyelash extensions and am suppose to avoid products containing any oil. Thanks!
                  Asked on 12/9/2015 by Makeup Lover

                  1 answer

                  • Brand Expert

                    A:

                    Hi
                    We are more than happy to help you with this today. All of our products contain some form of oil in them
                    XOXO

                    Answered on 12/10/2015 by Brand Expert from IT Cosmetics
                • Q:

                  I have extremely sensitive eyes will this cause irritaion...I am applying it to the water line
                  Asked on 10/30/2015 by kc from US

                  1 answer

                  • Brand Expert

                    A:

                    Hi
                    Thank you for your question and your interest in our Eye Liner. While this product is made with all good for you skin loving ingredients and should not cause irritation - all eyes are different so we recommend speaking to your doctor before using anything new if you have allergies or sensitives.

                    XOOX

                    Answered on 11/2/2015 by Brand Expert from IT Cosmetics
                • Q:

                  Can I know the waterproof gel liner have sharper? I cannot know how to use product that.
                  Asked on 10/23/2015 by syahfinaz from malaysia

                  1 answer

                  • Brand Expert

                    A:

                    Hi
                    We are more then happy to help you with this today as we recently made a change to our eyeliner from having to be sharpened with a sharpener to now having an amazing automatic sharpening component! To sharpen the No Tug Gel Eyeliner there are two steps. First, you simply twist up the end of the pencil by twisting the area that shows you what color the pencil is. Then, you remover the end that does not have the product and use this as a sharpener to make the point as fine as would like it! We hope this helps!!

                    Answered on 10/26/2015 by Brand Expert from IT Cosmetics
                • Q:

                  Hi Can this eyeliner be used with false eyelashes? If not, do you have one that can and is waterproof? Thank you.
                  Asked on 9/10/2015 by Kristinafla from South Florida

                  1 answer

                  • Brand Expert

                    A:

                    Hi
                    Thank you for your question and for your interest in our Gel Eye Liners. We have not had anyone have any issues when using the product with false eye lashes!

                    XOXO

                    Answered on 9/11/2015 by Brand Expert from IT Cosmetics
                • Q:

                  What country is this eyeliner made in?
                  Asked on 8/15/2015 by tweety

                  1 answer

                  • Brand Expert

                    A:

                    Hello!
                    Thank you for your question! This eye liner is made in Korea. If I may start at the beginning to give you some background, at IT Cosmetics we formulate all of our products here in the U.S., but use factories in multiple countries. We have an entire manufacturing team in New York that is dedicated to traveling to, inspecting and determining the absolute best factories to work with based on a specific product we are developing. Many of our products are all made in the USA - Hello Lashes and Extensions, Celebration Foundations, CC Airbrush Powder, All Lip Sticks and Lip Glosses, Bye Bye Pores Pressed, Blush stains, Hello Light Stick and Bye Bye Redness are amoung this. The others are formulated and often the ingredients are sourced in the USA, but are assembled and filled in China, Korea etc. We only work with factories with long standing histories for prestige quality control standards that are fully certified in every area and are also utilized by several of our peer prestige cosmetic lines as well. All of our finished products also undergo strict quality control, ingredient assessment and dermatological testing, but never animal testing! Keeping in mind we are certified by PETA as a cruelty free brand as well.

                    XOXO

                    Answered on 8/17/2015 by Brand Expert from IT Cosmetics
                • Q:

                  Is this one automatic or do i have to sharpen the pencil?
                  Asked on 7/14/2015 by Steffany

                  1 answer

                  • Brand Expert

                    A:

                    Hi!
                    Thank you for your question and for your interest in our eye liner!!! We are more then happy to help you with this today as we recently made a change to our eyeliner from having to be sharpened with a sharpener to now having an amazing automatic sharpening component! To sharpen the No Tug Gel Eyeliner there are two steps. First, you simply twist up the end of the pencil by twisting the area that shows you what color the pencil is. Then, you remove the end that does not have the product and use this as a sharpener to make the point as fine as would like it! We hope this helps!!
                    XOXOX

                    Answered on 7/17/2015 by Brand Expert from IT Cosmetics
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