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It CosmeticsNo-Tug Waterproof Gel Eye Liner
It Cosmetics

No-Tug Waterproof Gel Eye Liner

Black

Item #: 2264016

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Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
It CosmeticsNo-Tug Waterproof Gel Eye Liner
 
4.1

(based on 385 reviews)

83%

of respondents would recommend this to a friend.

Pros

  • Glides on smoothly (302)
  • Easy to apply (278)
  • Long-lasting (261)
  • Doesn't run (235)
  • Bold color (171)

Cons

  • Fades throughout day (36)
  • Difficult to remove (35)
  • Smudges or runs (35)
  • Difficult to apply (28)
  • Clumpy (15)

Best Uses

  • Everyday (279)
  • Going out (163)
  • Thicker line (154)
  • Smoky look (91)
  • Thin defined line (88)
    • Reviewer Profile:
    • Classic style (191), Natural style (152), Trendy style (26)

Reviewed by 385 customers

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Displaying reviews 1-10

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5.0

Best Liner Ever!

By Gretchen

from California

About Me Classic Style

Verified Buyer

Pros

  • Blends Easily
  • Bold Color
  • Doesn't Run
  • Easy Removal
  • Easy To Apply
  • Glides On Smoothly
  • Long-Lasting

Cons

    Best Uses

    • Everyday
    • Going Out
    • Smoky Look
    • Thicker Line

    Comments about It Cosmetics No-Tug Waterproof Gel Eye Liner:

    I've used the Mac liner for years, and have always loved it's bold color and long-lasting quality, but I always felt like I was tugging on my lids to get it on. I was tired of the tugging, and decided to look for a new brand. I went through two other brands before finding this one, and I am sold! I no longer need to look elsewhere. This liner glides on soooo smooth, it has great blend ability, the color is bold, and it stays put!! It is the perfect liner.

    If I had to give one concern about it, it is that the pencil is a tiny bit thick, so you like an extra fine thin line, you have to apply slowly and carefully. But definitely doable.

    Love this liner!

     
    5.0

    Good quality - works very well

    By Castle

    from California

    About Me Natural Style

    Verified Buyer

    Pros

    • Blends Easily
    • Easy Removal
    • Easy To Apply
    • Glides On Smoothly

    Cons

      Best Uses

        Comments about It Cosmetics No-Tug Waterproof Gel Eye Liner:

        Have had a hard time finding a good eyeliner that works well. This one does the trick. Goes on easily, does not tug the eye and stays on

         
        5.0

        Finally no smudge eyeliner!

        By LRUSS

        from Longmeadow, MA

        Verified Buyer

        Pros

        • Doesn't Run
        • Easy Removal
        • Easy To Apply
        • Glides On Smoothly
        • Long-Lasting

        Cons

          Best Uses

          • Everyday
          • Going Out

          Comments about It Cosmetics No-Tug Waterproof Gel Eye Liner:

          Now that summer is approaching this eyeliner is a "must have". Not only does it not end up smudged under my eye it also lasts all day. I wore it while vacationing in Puerto Rico and it was so hot and humid which did not effect the eyeliner at all it still looked flawless. I have one in every color. I am a big fan!

           
          5.0

          Love this product

          By Louise

          from San Bruno

          About Me Classic Style

          Verified Buyer

          Pros

          • Bold Color
          • Easy Removal
          • Easy To Apply
          • Glides On Smoothly
          • Long-Lasting

          Cons

            Best Uses

            • Everyday
            • Going Out
            • Smoky Look
            • Thicker Line

            Comments about It Cosmetics No-Tug Waterproof Gel Eye Liner:

            Needed a different kind of eyeliner pencil. Something sod and easy to apply. Sales clerk suggested this one and I love it. Easy application. Comes off easy. Smooth. The look I was looking for.

             
            3.0

            Okay

            By Survivor

            from Baton Rouge LA

            About Me Natural Style

            Verified Buyer

            Pros

            • Doesn't Run

            Cons

            • Difficult To Apply

            Best Uses

            • Thicker Line

            Comments about It Cosmetics No-Tug Waterproof Gel Eye Liner:

            Hard to apply.

             
            4.0

            color fades

            By Marika

            from walnut creek

            About Me Classic Style

            Verified Buyer

            Pros

            • Doesn't Run
            • Easy Removal
            • Easy To Apply
            • Glides On Smoothly

            Cons

            • Fades Throughout Day

            Best Uses

            • Everyday

            Comments about It Cosmetics No-Tug Waterproof Gel Eye Liner:

            I have oily eyelids and eyeliners have always been difficult. This is the first liner (pencil type) that I have been able to apply easily and has some staying power. I wish I had purchased black because what I thought was deep blue fades pretty quickly. I will purchase in black.

             
            5.0

            No-Tug = No-Tug

            By Suzanne the Nurse

            from North Carolina

            About Me Natural Style

            Verified Buyer

            Pros

            • Easy To Apply
            • Glides On Smoothly

            Cons

              Best Uses

              • Everyday
              • Going Out
              • Thicker Line

              Comments about It Cosmetics No-Tug Waterproof Gel Eye Liner:

              Hesitant to wear eyeliner because it is difficult and messy to apply due to my changing eyesight. No Tug GLIDES on, easily! You can adjust the liner to your preference. I have enjoyed wearing eyeliner again! Thank you IT cosmetics.

               
              4.0

              No need to reapply throughout the day

              By CT209

              from Lodi, CA

              About Me Natural Style

              Verified Buyer

              Pros

              • Doesn't Run
              • Easy Removal

              Cons

                Best Uses

                • Everyday
                • Thicker Line

                Comments about It Cosmetics No-Tug Waterproof Gel Eye Liner:

                built-in sharpener is convenient, love the color

                 
                5.0

                Love this product

                By shamrocksmom

                from Minneapolis, MN

                About Me Classic Style

                Verified Buyer

                Pros

                • Bold Color
                • Doesn't Run
                • Easy To Apply
                • Glides On Smoothly
                • Long-Lasting

                Cons

                  Best Uses

                  • Everyday
                  • Going Out
                  • Thicker Line

                  Comments about It Cosmetics No-Tug Waterproof Gel Eye Liner:

                  I have been looking for an eye liner pencil that would glide on and not pull and tug at my eyelids. I decided to try this because I use other IT products and have been very pleased with them. This one is no different. It works exactly as described in the name and the colors are beautiful. It does not smudge or come off on my eyelids halfway through the day like other "soft" eye liners. I am able to remove it at night before bed along with the rest of my makeup with a very mild facial cleanser. I am a contact lens wearer by the way and have not had any issues with this near my eyes at all. Give it a try - I threw away all of my other pencils!

                   
                  5.0

                  worth the price!

                  By Tracy

                  from Delaware

                  About Me Natural Style

                  Verified Buyer

                  Pros

                  • Blends Easily
                  • Doesn't Run
                  • Easy Removal
                  • Easy To Apply
                  • Glides On Smoothly
                  • Long-Lasting

                  Cons

                    Best Uses

                    • Everyday

                    Comments about It Cosmetics No-Tug Waterproof Gel Eye Liner:

                    Easy to apply/remove
                    Lasts all day

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                    Q&A

                    Product Q&A

                    Do you have questions about this product?

                    Get answers from in-house experts.

                    11 Questions | 11 Answers
                    Displaying questions 1-10Previous | Next »
                    • Q:

                      Will one be able to draw a thin line with this product, if desired?
                      Another manufacturer's gel liner draws a broad line, even if sharpened.
                      Asked on 2/8/2015 by HospiceChick

                      1 answer

                      • Brand Expert

                        A:

                        Hi!
                        Thank you for your question!!! You can absolutely get a thin line with this pencil!!
                        XOXO

                        Answered on 2/10/2015 by Brand Expert from IT Cosmetics
                    • Q:

                      Is this eyeliner contact safe?
                      Asked on 11/16/2014 by Brittany from Twin Lakes

                      1 answer

                      • Brand Expert

                        A:

                        Hi!! thank you for your question!!! This is a great question!!! Yes, our eyeliner is safe for contact lense wearers!!

                        XOXO

                        Answered on 11/19/2014 by Brand Expert from IT Cosmetics
                    • Q:

                      Will this liner apply and last on the waterlines?
                      Asked on 10/21/2014 by L

                      1 answer

                      • Brand Expert

                        A:

                        Hi, thank you for your question and for being an IT Girl! The eyeliner will absolutely last on waterlines as it is clinically proven water-proof! IT does give you 30-seconds of playtime, meaning you would have to make sure that for those 30 seconds, your eyeliner is completely dried to make sure it stays on all day! Please let us know if you have any other questions! XOXO

                        Answered on 10/23/2014 by Brand Expert from IT Cosmetics
                    • Q:

                      Is there a shapener on the end?
                      Asked on 10/20/2014 by Crystal from United States

                      1 answer

                      • Brand Expert

                        A:

                        Hi!! Thank you for your question and for being an IT Girl!!! This is a great question and we are more than happy to help!!! We are more then happy to help you with this today as we recently made a change to our eyeliner from having to be sharpened with a sharpener to now having an amazing automatic sharpening component! To sharpen the No Tug Gel Eyeliner there are two steps. First, you simply twist up the end of the pencil by twisting the area that shows you what color the pencil is. Then, you remover the end that does not have the product and use this as a sharpener to make the point as fine as would like it! We hope this helps!!
                        XOXOX

                        Answered on 10/22/2014 by Brand Expert from IT Cosmetics
                    • Q:

                      Is this eyeliner oil free?
                      Asked on 9/7/2014 by puresugah210 from US

                      1 answer

                      • Staff Reviewer

                        A:

                        IT Cosmetics does not claim this eyeliner is oil-free. It is Paraben-Free, Fragrance-Free, and Sulfate-Free.

                        Answered on 9/8/2014 by Staff Expert from ULTA.com
                    • Q:

                      How would you define the color of "silk taupe"? Sounds kind of vague to me.
                      Asked on 9/7/2014 by Tiger from Colorado

                      1 answer

                      • Staff Reviewer

                        A:

                        Silk Taupe is a pearlized taupe shade that is a brown/green combination. This shade can be tested and viewed at your nearest ULTA store, if you prefer:
                        http://www.ulta.com/ulta/stores/storelocator.jsp

                        Answered on 9/8/2014 by Staff Expert from ULTA.com
                    • Q:

                      Does this product contain phthalates? Thank you
                      Asked on 8/20/2014 by none

                      1 answer

                      • Staff Reviewer

                        A:

                        This product is free of phthalates.

                        Answered on 8/27/2014 by Staff Expert from ULTA.com
                    • Q:

                      Those it smudge, under your lower line? That's the problem that I always have. Hoping with waterproof it really shouldent.....
                      Asked on 6/21/2014 by joanna from macom twp.

                      1 answer

                      • Staff Reviewer

                        A:

                        This product is smudge-proof and clinically proven waterproof even after 12 hours of wear!

                        Answered on 6/23/2014 by Staff Expert from ULTA.com
                    • Q:

                      Is there any way to smudge the gel for a smokey look?
                      Asked on 5/24/2014 by Cookie from Kentucky

                      1 answer

                      • Staff Reviewer

                        A:

                        Yes, you can certainly smudge your liner before it sets using your finger or an eyeliner brush for a smokey eye effect.

                        Answered on 5/27/2014 by Staff Expert from ULTA.com
                    • Q:

                      How do you sharpen it...built in or use a sharpener
                      Asked on 5/16/2014 by di from mesa, ax

                      1 answer

                      • Staff Reviewer

                        A:

                        This product has an automatic sharpening component. First, twist up the end of the pencil by twisting the area that shows you what color the pencil is. Then, remove the end that doesn't have the product and use this as a sharpener to make the point as fine as you prefer.

                        Answered on 5/19/2014 by Staff Expert from ULTA.com
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