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It CosmeticsNo-Tug Waterproof Gel Eye Liner
It Cosmetics

No-Tug Waterproof Gel Eye Liner

Black

Item #: 2264016

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Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
It CosmeticsNo-Tug Waterproof Gel Eye Liner
 
4.1

(based on 247 reviews)

83%

of respondents would recommend this to a friend.

Pros

  • Glides on smoothly (195)
  • Easy to apply (179)
  • Long-lasting (170)
  • Doesn't run (150)
  • Bold color (106)

Cons

  • Difficult to remove (24)
  • Fades throughout day (24)
  • Smudges or runs (23)
  • Difficult to apply (19)
  • Clumpy (9)

Best Uses

  • Everyday (177)
  • Going out (99)
  • Thicker line (92)
  • Smoky look (59)
  • Thin defined line (57)
    • Reviewer Profile:
    • Classic style (125), Natural style (94), Trendy style (17)

Reviewed by 247 customers

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Displaying reviews 1-10

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2.0

disappointed

By iriegal

from Moline,IL

About Me Classic Style

Verified Buyer

Pros

    Cons

    • Not completely waterproof

    Best Uses

      Comments about It Cosmetics No-Tug Waterproof Gel Eye Liner:

      I have eyes that water easily so I wanted to try this as it states its waterproof. First day I used it and had watery eyes it came off.

       
      5.0

      Best ever!

      By HMackk

      from Huntersville, NC

      Verified Buyer

      Comments about It Cosmetics No-Tug Waterproof Gel Eye Liner:

      Best eyeliner I've ever used!

       
      4.0

      I Have Happy Eyes

      By Steph

      from Asheville, NC

      About Me Natural Style

      Verified Buyer

      Pros

      • Blends Easily
      • Doesn't Run
      • Easy Removal
      • Easy To Apply
      • Glides On Smoothly
      • Long-Lasting

      Cons

        Best Uses

        • Everyday
        • Going Out
        • Smoky Look
        • Thicker Line
        • Thin Defined Line

        Comments about It Cosmetics No-Tug Waterproof Gel Eye Liner:

        I wish this was more of a bright purple rather then a dark purple. It's difficult to distinguish between this and black so what's the point. If it is plum/purple then it should be bold and stand out - just sayin.

         
        5.0

        I finally find an eyeliner I can live wi

        By dKay

        from Scottsdale, az

        About Me Classic Style

        Verified Buyer

        Pros

        • Blends Easily
        • Doesn't Run
        • Easy To Apply
        • Glides On Smoothly
        • Long-Lasting

        Cons

          Best Uses

          • Any Way You Want It
          • Everyday

          Comments about It Cosmetics No-Tug Waterproof Gel Eye Liner:

          All of the above apply here. I've been searching for the right eyeliner for a long time; I finally found it!

           
          1.0

          Did not like.

          By mford

          from Rossville, Ga.

          About Me Classic Style

          Pros

          • Glides On Smoothly

          Cons

          • Not waterproof

          Best Uses

          • Thicker Line

          Comments about It Cosmetics No-Tug Waterproof Gel Eye Liner:

          One of my eyes waters during the day and this "waterproof" eyeliner came right off. Also, the pencil is very fat, thus making it hard to get a thin line.

           
          5.0

          Best Eyeliner Ever!

          By Judi

          from Orlando, Florida

          About Me Natural Style

          Verified Buyer

          Pros

          • Doesn't Run
          • Easy Removal
          • Easy To Apply
          • Glides On Smoothly
          • Great Color Options
          • Long-Lasting

          Cons

          • None

          Best Uses

          • Everyday
          • Going Out
          • Thicker Line
          • Thin Defined Line

          Comments about It Cosmetics No-Tug Waterproof Gel Eye Liner:

          Wear everyday. It stays on until you remove it. Best I've ever used! Love the color choices.

           
          5.0

          Best Eyeliner

          By Stacey

          from Dayton,Ohio

          About Me Classic Style

          Verified Buyer

          Pros

          • Bold Color
          • Doesn't Run
          • Easy Removal
          • Easy To Apply
          • Glides On Smoothly
          • Long-Lasting

          Cons

            Best Uses

            • Everyday

            Comments about It Cosmetics No-Tug Waterproof Gel Eye Liner:

            I have tried several eyeliners and this is the best eyeliner out there in my opinion. Goes on smooth and stays there all day.

             
            4.0

            good product

            By Chris

            from Waukesha WI

            About Me Natural Style

            Verified Buyer

            Pros

            • Blends Easily
            • Bold Color
            • Doesn't Run
            • Easy Removal
            • Easy To Apply
            • Glides On Smoothly
            • Long-Lasting

            Cons

            • None

            Best Uses

            • Everyday

            Comments about It Cosmetics No-Tug Waterproof Gel Eye Liner:

            would like more colors

             
            5.0

            awsome no tug no smear worth the price

            By Chris

            from Waukesha WI

            About Me Natural Style

            Verified Buyer

            Pros

            • Bold Color
            • Doesn't Run
            • Easy Removal
            • Easy To Apply
            • Glides On Smoothly
            • Long-Lasting

            Cons

            • None

            Best Uses

            • Everyday

            Comments about It Cosmetics No-Tug Waterproof Gel Eye Liner:

            I would like more colors

             
            4.0

            Love this!

            By Larc

            from Countryside IL

            About Me Classic Style

            Verified Buyer

            Pros

            • Blends Easily
            • Bold Color
            • Easy To Apply
            • Glides On Smoothly

            Cons

            • Fades Throughout Day

            Best Uses

            • Everyday
            • Going Out
            • Thicker Line

            Comments about It Cosmetics No-Tug Waterproof Gel Eye Liner:

            I love the champagne color, it really makes my eyes look bigger and brighter. I love that you don't have to sharpen it, I hate eye pencils that have to be sharpened.. the wood always scratches my eyelids

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            Q&A

            Product Q&A

            Do you have questions about this product?

            Get answers from in-house experts.

            10 Questions | 10 Answers
            Displaying questions 1-10
            • Q:

              Is this eyeliner contact safe?
              Asked on 11/16/2014 by Brittany from Twin Lakes

              1 answer

              • Brand Expert

                A:

                Hi!! thank you for your question!!! This is a great question!!! Yes, our eyeliner is safe for contact lense wearers!!

                XOXO

                Answered on 11/19/2014 by Brand Expert from IT Cosmetics
            • Q:

              Will this liner apply and last on the waterlines?
              Asked on 10/21/2014 by L

              1 answer

              • Brand Expert

                A:

                Hi, thank you for your question and for being an IT Girl! The eyeliner will absolutely last on waterlines as it is clinically proven water-proof! IT does give you 30-seconds of playtime, meaning you would have to make sure that for those 30 seconds, your eyeliner is completely dried to make sure it stays on all day! Please let us know if you have any other questions! XOXO

                Answered on 10/23/2014 by Brand Expert from IT Cosmetics
            • Q:

              Is there a shapener on the end?
              Asked on 10/20/2014 by Crystal from United States

              1 answer

              • Brand Expert

                A:

                Hi!! Thank you for your question and for being an IT Girl!!! This is a great question and we are more than happy to help!!! We are more then happy to help you with this today as we recently made a change to our eyeliner from having to be sharpened with a sharpener to now having an amazing automatic sharpening component! To sharpen the No Tug Gel Eyeliner there are two steps. First, you simply twist up the end of the pencil by twisting the area that shows you what color the pencil is. Then, you remover the end that does not have the product and use this as a sharpener to make the point as fine as would like it! We hope this helps!!
                XOXOX

                Answered on 10/22/2014 by Brand Expert from IT Cosmetics
            • Q:

              Is this eyeliner oil free?
              Asked on 9/7/2014 by puresugah210 from US

              1 answer

              • Staff Reviewer

                A:

                IT Cosmetics does not claim this eyeliner is oil-free. It is Paraben-Free, Fragrance-Free, and Sulfate-Free.

                Answered on 9/8/2014 by Staff Expert from ULTA.com
            • Q:

              How would you define the color of "silk taupe"? Sounds kind of vague to me.
              Asked on 9/7/2014 by Tiger from Colorado

              1 answer

              • Staff Reviewer

                A:

                Silk Taupe is a pearlized taupe shade that is a brown/green combination. This shade can be tested and viewed at your nearest ULTA store, if you prefer:
                http://www.ulta.com/ulta/stores/storelocator.jsp

                Answered on 9/8/2014 by Staff Expert from ULTA.com
            • Q:

              Does this product contain phthalates? Thank you
              Asked on 8/20/2014 by none

              1 answer

              • Staff Reviewer

                A:

                This product is free of phthalates.

                Answered on 8/27/2014 by Staff Expert from ULTA.com
            • Q:

              Those it smudge, under your lower line? That's the problem that I always have. Hoping with waterproof it really shouldent.....
              Asked on 6/21/2014 by joanna from macom twp.

              1 answer

              • Staff Reviewer

                A:

                This product is smudge-proof and clinically proven waterproof even after 12 hours of wear!

                Answered on 6/23/2014 by Staff Expert from ULTA.com
            • Q:

              Is there any way to smudge the gel for a smokey look?
              Asked on 5/24/2014 by Cookie from Kentucky

              1 answer

              • Staff Reviewer

                A:

                Yes, you can certainly smudge your liner before it sets using your finger or an eyeliner brush for a smokey eye effect.

                Answered on 5/27/2014 by Staff Expert from ULTA.com
            • Q:

              How do you sharpen it...built in or use a sharpener
              Asked on 5/16/2014 by di from mesa, ax

              1 answer

              • Staff Reviewer

                A:

                This product has an automatic sharpening component. First, twist up the end of the pencil by twisting the area that shows you what color the pencil is. Then, remove the end that doesn't have the product and use this as a sharpener to make the point as fine as you prefer.

                Answered on 5/19/2014 by Staff Expert from ULTA.com
            • Q:

              Is it self sharpening or do you have to sharpen? If so, with what?
              Asked on 5/14/2014 by Lanie from Pittsburgh

              1 answer

              • Staff Reviewer

                A:

                This product does have an automatic sharpening component. To sharpen, twist up the end of the pencil by twisting the area that shows you want color the pencil is. Then remove the end that doesn't have the product and use this as a sharpener to make the point as fine as you prefer.

                Answered on 5/19/2014 by Staff Expert from ULTA.com
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